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Добірка наукової літератури з теми "Understanding the consumer loyalty's"

Автор: Grafiati
Опубліковано: 11 вересня 2023

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Статті в журналах з теми "Understanding the consumer loyalty's"

1

Kim. "Understanding Key Antecedents of Consumer Loyalty toward Sharing-Economy Platforms: The Case of Airbnb." Sustainability 11, no. 19 (September 22, 2019): 5195. http://dx.doi.org/10.3390/su11195195.

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Amidst collaborative consumption and developments in information and communication technology, the sharing economy has attracted worldwide attention, being considered sustainable consumption as it shares time, resources, and materials with others. However, because sharing-economy platforms offer nearly homogeneous assets to traditional business firms, enhancing consumer loyalty presents a huge challenge. This study provides a theoretical view for understanding the mechanisms behind user loyalty in the sharing economy. It identifies consumer satisfaction and trust in Airbnb as the key antecedents of consumer loyalty. Moreover, this study investigates the different effects of economic, hedonic, and symbolic benefits on consumers’ decision-making processes. A structural equation modeling method was used to check the research hypotheses based on a sample of 317 Airbnb consumers in South Korea. The analysis results reveal that in the case of Airbnb, consumer loyalty is jointly shaped by consumer satisfaction and trust, with entertainment and recognition significantly influencing both consumer satisfaction and trust. Moreover, money savings and exploration are not significantly related to consumers’ decision-making processes. Although social benefits significantly influence trust in Airbnb, these have no significant effect on consumer satisfaction. The findings provide theoretical and practical implications and future research direction.
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2

Odoom, Raphael. "Brand marketing programs and consumer loyalty – evidence from mobile phone users in an emerging market." Journal of Product & Brand Management 25, no. 7 (November 21, 2016): 651–62. http://dx.doi.org/10.1108/jpbm-04-2016-1141.

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Purpose The paper aims to examine brand marketing efforts and consumer loyalty among mobile phone users. By recognizing different levels of loyalty, the study assesses the degree of importance of the brand marketing programs on high and low loyalty consumer segments within an emerging market context. Design/methodology/approach The study uses a sample of 1,000 consumers of three mobile phone brands. Exploratory and confirmatory factor analyzes were used in evaluating scale measures, whereas cluster analysis was used to create consumer loyalty segments. Analysis of variance was conducted to evaluate the brand marketing programs within high and low segments before multi-group logistic regressions to assess the impact of brand marketing efforts on consumer loyalty. Findings Four principal brand marketing efforts were identified from the data, with varying degrees of importance among high and low loyalty consumer segments. Additionally, from the logistic regression analyzes, the brand marketing efforts exhibited various likelihood results on brand-specific loyalties among consumers of the mobile phone brands. Originality/value The findings provide evidence to issues of potential research and managerial interest, with implications to the academic and practitioner communities. Particularly for firms seeking to enter emerging markets, the findings presented in this study provide an understanding of some consumer dynamics in such settings.
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Deliana, Yosini, and Irlan Adiyatma Rum. "UNDERSTANDING CONSUMER LOYALTY USING NEURAL NETWORK." Polish Journal of Management Studies 16, no. 2 (December 2017): 51–61. http://dx.doi.org/10.17512/pjms.2017.16.2.05.

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4

Kour, Gurpreet, and Bhavika Chhabria. "Understanding platform strategies for consumer stickiness on OTT platforms." Journal of Indian Business Research 14, no. 4 (November 24, 2022): 540–55. http://dx.doi.org/10.1108/jibr-04-2021-0122.

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Purpose Extant literature in Video on Demand (VoD) has taken the consumer perspective; however, the stakeholder perspective is largely neglected. This paper aims to fill this gap by understanding the strategies to enhance the experience and engage customers from the supplier’s point of view. The purpose of the study is to identify and analyse strategies adopted by over-the-top (OTT) platforms that ensure consumer loyalty in the VoD space. Design/methodology/approach Using a qualitative approach and inductive qualitative design, the authors interviewed 16 industry experts associated with OTT platforms in India and people handling various marketing-related positions. Data collected included topics related to industry landscape, the value created for a customer, consumer experience, engagement and platform stickiness. Thematic analysis was used to find meaningful semantic elements. Findings This study has found that consumer experience, content differentiation, consumer sense-making and engagement and platform extension as value enhancers as the key strategies been adopted in the Indian context, thereby leading to a platform’s stickiness. Research limitations/implications This research offers insights to policymakers of content, digital platforms, media practitioners and managers that are drawing consumers influenced by platform strategies. Practical implications This research provides insights to content policy makers, digital platform leaders, media practitioners, and managers who are influencing consumers through platform strategies. Social implications The research could help entrepreneurs and marketers understand the perspectives of stakeholders in the VoD industry in India. Originality/value The study encourages researchers to explore the concept of stickiness, which may or may not be equivalent to loyalty. It is important to focus on quality, frequency, and regular reminders to help customers return to the same platform in the short term.
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Murray, John, Jonathan Elms, and Mike Curran. "Examining empathy and responsiveness in a high-service context." International Journal of Retail & Distribution Management 47, no. 12 (December 9, 2019): 1364–78. http://dx.doi.org/10.1108/ijrdm-01-2019-0016.

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Purpose The delivery of high-quality service is critical for the success, or otherwise, of many retailers. However, despite calls to examine the efficacy of the dimensions of quality in different service contexts, it is still largely unknown how dimensions such as empathy and responsiveness interact to determine consumers’ perceptions of service quality. Recent research also suggests that loyalty strategies may not be equally effective across all services contexts. The purpose of this paper is, therefore, to contribute to the service quality literature by providing a better understanding of how marketing strategy is effectively operationalised into improved services and consumer loyalty in physical stores. Design/methodology/approach Consumers from ten stores of one pharmacy retailer were surveyed. The retailer provides high-service levels at present and is examining ways of how to deliver a better quality service to its prescription and non-prescription account holding consumers. By examining consumer loyalties in high-services contexts in pharmacy retailing, the authors also propose how retailers in other sectors can learn to operationalise services quality into increased loyalties. Findings The findings of this research demonstrate that empathy, rather than responsiveness, is more important in a high service delivery context such as pharmacy retailing. Non-prescription account holding and non-store loyal consumers also do not perceive that high service responsiveness is compromised by offering of a highly empathetic (and possibly more time consuming) service by the retailer. Originality/value These findings present specific implications for retailers in the development of consumer loyalty in a high-service context. Moreover, the findings of this research also illustrate how retailers can more effectively target their investments in service design to enhance service quality and consumer loyalty.
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Kim, Byoungsoo, and Daekil Kim. "Understanding the role of mobile applications in brand loyalty in the coffee chains industry." Social Behavior and Personality: an international journal 50, no. 10 (October 5, 2022): 1–11. http://dx.doi.org/10.2224/sbp.11866.

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With the spread of COVID-19, the development and distribution of mobile apps is a significant issue for sustainable growth in service industries. This study identified the relationship between customer loyalty to mobile apps and brand loyalty, and investigated the role of perceived benefits provided by mobile apps in enhancing brand loyalty. We integrated a set of perceived benefits into the expectation–confirmation model and collected data through a survey of 365 consumers in South Korea who used mobile apps of coffee chains. Results reveal that brand loyalty was affected by consumer satisfaction with and loyalty to mobile apps. Entertainment and recognition both played a significant role in increasing loyalty to mobile apps, but the effects of monetary saving and exploration were nonsignificant. The study findings confirm the positive impact of social benefits on consumer satisfaction with and loyalty to mobile apps.
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7

Panda, Rajshree, and Deepa Kapoor. "Managing loyalty through brand image, judgement and feelings for leveraging power brands." Management & Marketing 11, no. 4 (December 1, 2016): 624–37. http://dx.doi.org/10.1515/mmcks-2016-0020.

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AbstractRecent developments in the marketing literature highlight the significance of consumer loyalty in driving global brands. In order to provide a clear understanding of the impact of consumer loyalty on power brands, the study explores an integrated framework for managing consumer loyalty attributes: image, judgement and feelings for leveraging power brands. The article utilizes a survey-based empirical study of 600 consumers from FMCG sector. Subsequently, factor analysis has been used to test a series of hypotheses concerning the direct effect of consumer loyalty attributes on power brands. The findings of the study suggest that a firm that pays more attention to manage their consumer loyalty attributes would be significantly benefited from the implementation of power brands and classify clusters of such loyal segments for FMCG sector.
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8

Kunkel, Thilo, Daniel Funk, and Brad Hill. "Brand Architecture, Drivers of Consumer Involvement, and Brand Loyalty With Professional Sport Leagues and Teams." Journal of Sport Management 27, no. 3 (May 2013): 177–92. http://dx.doi.org/10.1123/jsm.27.3.177.

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Анотація:
Understanding brand relationships as perceived by consumers is important for the successful management and marketing of connected brands. Brand architecture and consumer behavior literature was integrated in this study to examine brand relationships between professional sport leagues and teams from a consumers’ perspective. Online questionnaire data were gathered from football consumers (N= 752) to test the influence of leagues and teams on consumer loyalty. Consumers were segmented into three theoretically identified sport brand architecture groups: league dominant, team dominant, and codominant. Findings of CFA, MANOVA, paired-samplettests, frequency analysis, chi-square and linear regression analysis revealed that leagues and teams were in a codominant relationship with one another. Results revealed the brand architecture of leagues and teams as perceived by consumers, provide a reliable and valid tool to segment sport spectators, and showcase the influence of external factors on consumer loyalty with a team. Suggestions for league and team management and marketing are presented to better leverage their brand relationship and increase consumer loyalty with both brands.
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Anggitaningsih, Retna. "PENGARUH KERAMAHAN KARYAWAN, PEMAHAMAN TENTANG PRODUK, DAN KERAGAMAN ITEM PRODUK TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN PADA ALFAMART DI WILAYAH KOTA SURABAYA." Reinforce: Journal of Sharia Management 2, no. 1 (April 5, 2023): 1–17. http://dx.doi.org/10.21274/reinforce.v2i1.6472.

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This study aims to explain the effect of employee friendliness, understanding of the products sold, and the diversity of product items on consumer loyalty through consumer satisfaction at Alfamart in the city of Surabaya. The object of observation is consumers who visit Alfamart to shop. In this study, observations were made of 200 consumers who were shopping at Alfamart stores, provided that the consumer has made purchases at least five times at any Alfamart store in Surabaya. The analytical method used is the structural equation model (SEM), with exogenous variables: friendliness of salespeople; the salesperson's understanding of the products, and the completeness and variety of available product items; endogenous variables: consumer loyalty; and the intervening variable: consumer satisfaction. The compared models are model-1, where loyalty is positioned as an endogenous variable with customer satisfaction as an intervening variable, and model-2, where customer satisfaction is an endogenous variable with loyalty as an intervening variable. The findings and results of the study indicate that: (1) the friendliness of the salesperson has a significant positive effect on customer satisfaction; (2) customer satisfaction has a significant positive effect on loyalty; and (3) from the comparison of the two models, it can be stated that the better model in explaining the phenomenon under study is model-1. Thus, these findings further support the theory that loyalty arises after a person feels satisfied.
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Samra, Balwant, and Anna Wos. "Consumer in Sports: Fan typology analysis." Journal of Intercultural Management 6, no. 4-1 (December 1, 2014): 263–88. http://dx.doi.org/10.2478/joim-2014-0050.

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AbstractSport fan loyalty is important to attain within a culturally rich and global audience as loyal sport fans are unique consumers. The ability to adequately understand what motivates the sports consumer is an important requirement for sport managers. This paper proposes that a greater understanding of fandom will contribute to a better understanding of the concept of loyalty. Although there is research regarding typology of fans and loyalty, but even within sport advocates group there may be sub-categories that can explain loyalty behaviour further. This research analyses types of sport fans in different disciplines in the UK, as an example of diverse society to explore factors determining category of fans.
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Більше джерел

Дисертації з теми "Understanding the consumer loyalty's"

1

Neale, Larry. "Toward a better understanding of uncommon loyalty." Thesis, University of Western Australia, 2007. https://eprints.qut.edu.au/17007/1/c17007.pdf.

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Some brands seem to garner uncommon levels of loyalty from their customers. These brands can weather economic downturns, long-term competitive disadvantage and continual performance failures to emerge with a core of dedicated, committed, and loyal consumers. Good examples of this phenomenon come from sports. Some sports teams have fans who proudly proclaim their loyalty as well as financially support their team through attendance, yet live their entire life without witnessing their team win a championship. Why would they do this, when switching brands is possible? This study used the sports industry to explore the minds and analyse the behaviours of sports fans in order to learn more about their uncommon loyalty towards their favourite team. A comprehensive review of loyalty and sports literature revealed researchers were better defining and measuring the dimensions of loyalty, while sports marketers were able to explain more of the variability in attendance. There was still a gap, however, that needed filling to explain this uncommon loyalty. One of the features of the sporting industry is the ritualised way in which it is consumed across the world. Fans of every sport have rituals and superstitions to help them enjoy the spectacle, socialise with other like-minded fans, and reduce some of the anxiety of watching their team play. Although some sports researchers have touched on the topic of ritual, none has defined, measured or applied it to desirable outcomes such as commitment and attendance. This study uses a sample of 651 attendees at an Australian Football League game to explore ritual behaviour, define the game-day rituals observed, and design a scale to measure sports fan ritual in order to investigate the link between ritual, and attitudinal and behavioural loyalty. Fan ritual was found to be two-dimensional with personal and social rituals. The associations between social ritual and commitment, and social ritual and attendance are positive and significant, while personal ritual does not significantly influence commitment or attendance. The findings support previous research that found a significant and positive relationship between identification and attendance, and extend previous research by finding a significant and positive relationship between social rituals and attendance. For academic researchers, the findings are important to establish the role of ritual in consumption and loyalty, while opening future research opportunities in other product categories. For sports marketers, the results indicate the importance of developing and facilitating consumption rituals tied to game day attendance, with a view to generating uncommon loyalty.
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Bbenkele, Edwin C. K. C. "Understanding consumer behaviour in the less developed countries : an empirical investigation of brand loyalty in Zambia." Thesis, University of Stirling, 1986. http://hdl.handle.net/1893/2151.

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The objectives of this study are to contribute to the understanding of consumer behaviour, and to investigate the existence of brand loyalty in the less developed countries. The study attempts to fill the gap in literature on consumer behaviour and consumer characteristics in the less developed countries. The significance of the study is that while the existing studies focus on Latin American markets, it investigates consumer behaviour in Africa: Zambia. A further contribution lies in its attempts to understand consumer behaviour in markets where there is a common notion that marketing is not important because the existence of shortages creates demand. This study regards such attitudes as myopic because marketing should be understood as more than a demand creating tool. It should be viewed as a discpline that can enable a manager to match organizational capabilities and resources to the needs of a society. Moreover, at the micro level, companies are in competition for the occupation of the largest segment in the consumers mind. The need for marketing during shortages is in conformity with Kotlers argument that: 'Marketing is as critical a strategic concept and an operating philosophy during shortages as it is during surpluses. The seller (Marketer) who abandons the marketing mode of thinking during shortages is playing Russian roulette with his market franchise. He is risking long-term marriage to a set of customers for the temporary charms of a seductress.' (Quoted in Nekvasil, 1975, p.57). Hence, studying brand loyalty and the factors related to it has particular relevance in the less developed countries. The results of a consumer survey conducted among 1289 respondents in Zambia reveals that women, who were mostly involved in the purchase of the products, were very aware of brands on the market, used informal (personal sources) of information, identified brands by name and as expected, the frequency of purchases were low and quantities bought quite large, reflecting the product shortage situation. The cross-tabulations and log-linear analysis further indicated that brand loyal consumers tended to be mostly men, educated, from middle and high income classes, store loyal, heavy users, not price sensitive, influenced by family and friends, who lived in urban areas where distribution is extensive and many brands available. However, some interbrand differences were evident. These results suggest a profile of brand loyal consumers, and this can be used to segment the market for frequently purchased products. More significantly, the possibility of market segmentation would indicate appropriate marketing and advertising strategies for companies selling these products in the less developed countries.
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Salmela, Markus, and Sakari Ylönen. "The New Music Industry : - Understanding the Dynamics of the New Consumer of Music." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-11902.

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The music industry today is undergoing a revolution with digital distribution of music taking over the traditional sales of physical CDs (Mewton, 2008). The peer-to-peer networking and illegal music piracy is a problem that lately has been widely discussed in forums of ethics, legal issues and economical aspects, followed by a music industry trying to solve the situation with new business models enhancing digital sales, e.g. the tip jar model (Hiatt & Serpick, 2007). The tip jar model embodies the problem the industry is facing since it allows the consumer to choose whether to pay or not. Therefore the question of what leads the consumer to pay instead of download or pirate music has been researched in many aspects. However it has been made to a lesser extent in theory of loyalty and liking and their implications on the new business models’ success and the new consumer of music.

Previous research within music piracy has mainly explored demographics, macro- and micro economical perspectives such as artist and record company loss of welfare and consumer surplus (Coyle et al., 2008). We find it of interest to instead further explore the impacts of theories about consumer liking, loyalty and attitudes (Wells & Prensky, 1996; Shiffman & Kanuk, 1987; Solomon et al., 2002) as an addition to this existing knowledge to enhance the understanding about the new consumer of music. The purpose of this thesis is to analyze artist liking, artist loyalty and attitudinal factors’ impact on consumers’ music piracy intentions. The study is an explanatory study based on quantitative data collected in the region of Jönköping where the collection of data has been conducted by using two questionnaires; one among students at the School of Education and Communication (Jönköping University) and one at the A6 shopping-center. This data has been summarized to create independent variables used in a multiple regression analysis to calculate their impacts on piracy to confirm or reject the from theory deduced hypotheses.

The results from the multiple regression analysis show that the attitudinal factors do not have a direct impact on piracy intentions; however the other two independent variables, measuring the artist loyalty and artist liking have a larger impact. Surprisingly, a higher level of loyalty increases the intentions to pirate music while, as anticipated from theory (Solomon et al., 2002; Shiffman & Kanuk, 1987), higher liking decreases intentions. The conclusion is that the artist liking variable and artist loyalty variable are resulting in a bridge over piracy where the pillars are built of liking and the bridge itself is built of loyalty, stressing the importance of maintaining high levels of liking to maintain purchasing behavior online.

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Wilson-Jeanselme, Muriel Annie. "Towards understanding Internet loyalty through customer preference structures." Thesis, University of Oxford, 2010. http://ora.ox.ac.uk/objects/uuid:a6ead1e8-3743-48a1-9df8-4a536e4f83e7.

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This research is an exploration of how the capabilities of the Internet may have influenced customer preference structures and how these influences may, in turn, have affected loyalty behaviours. These relationships are explored from both customers’ and companies’ perspectives. A theoretical model is developed which comprises four main components. These are (1) pre-purchase preference structures; (2) post-purchase preference structures (3) the Internet channel and (4) loyalty behaviours. The Internet channel is shown as having a modifying effect on pre- and post-purchase preference structures, which in turn relate to influences in loyalty behaviours. From the customer’s perspective the theoretical model was quantitatively tested by developing pre- and post-purchase preference structures from a choice-based conjoint experiment on a sample of online and offline grocery shoppers. The results showed that these preference structures differed significantly on a number of attributes. The theoretical model was further tested by linking the utility values from the choice-based conjoint experiment to loyalty variables in a structural equation model. The results showed that the theoretical model needed adjustment to fit the underlying data. The offline shoppers’ group model had a better fit to the data than did the online group. The company perspective was developed through a longitudinal study of four U.K. companies in different industries. The qualitative data collected in these studies was compared and contrasted with the theoretical model. The emergent pattern within this analysis showed that companies with a strong understanding of customer preference structures in a traditional marketing channel, was no guarantee that the capabilities of the Internet would be used to strengthen performance on those preferences. One common theme that emerged from interviews with companies was that those who rapidly developed new levels of performance on customer preferences using the capabilities of the Internet had made the Internet a major component of their business model. The qualitative data showed companies as either adopting a transactional or an informational approach to their Internet channel strategy with radically different implications for their business models.
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Kwan, Man Ching. "A self-based perspective for consumer-brand relationship : understanding the role of brand attachment in brand equity creation." HKBU Institutional Repository, 2011. http://repository.hkbu.edu.hk/etd_ra/1261.

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Ramachandran, S. (Sunder). "Understanding brand loyalty and disloyalty formation among consumers’ of short life-cycle products." Doctoral thesis, Oulun yliopisto, 2015. http://urn.fi/urn:isbn:9789526209760.

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Abstract This study examines the formation of brand loyalty and disloyalty behaviours among consumers of short life-cycle technology products. Today, the life cycle of technology products have become shortened due to rapid pace of innovation leading to introduction of new and innovative products at shortened intervals. Such technological changes create a dynamic market, induce uncertainties among the consumers in the usage leading to stress and anxiety and development of coping strategies to deal with such situations. This study attempts at an understanding of the formation of brand loyalty and brand disloyalty behaviours from the consumer’s lived consumption experiences. The importance of loyalty and disloyalty have long been recognized in marketing, by academic and practitioners alike and assumes even more salience in today’s highly dynamic and competitive market environment. This study adopts the qualitative approach based on a constructivist and interpretive perspective using narrative strategy of inquiry through semi-structured and open-ended interviews to bring forth the experiences and meanings emanating from the consumption narratives. A theoretical framework was developed and employed to aid in the analysis of the empirical data. Based on the lines of the theoretical framework, three different phases of consumption, pre-adoption, adoption and post-adoption were examined which brought forth rich details of consumption experiences and outcomes during each consumption phase. This study interestingly finds consumers to be more brand loyal than disloyal. This supports a school of thought which endorses the existence of brand loyalty and contradicts another school of thought which profess the decline of brand loyalty. The study also reveals the factors which cause brand loyalty, brand disloyalty, divided brand loyalty and no brand loyalty tendencies in the context of short life-cycle technology products providing insights to both practitioners and academics. And more interestingly, this study finds short life-cycle products influencing the brand disloyalty and divided brand loyalty tendencies significantly, if not most significantly. This is important in view of today’s highly changed, dynamic and competitive marketplace and in the context of short life-cycle technology products
Tiivistelmä Tutkimuksessa tarkastellaan brändilojaaliuden ja -epälojaaliuden kehittymistä teknologiaintensiivisten kuluttajatuotteiden käyttäjien keskuudessa. Sellaisten tuotteiden käyttöikä on lyhentynyt uusien tuoteinnovaatioiden ja -ratkaisujen tullessa markkinoille yhä nopeammalla tahdilla. Teknologiamuutokset johtavat dynaamisiin markkinoihin ja samalla kuluttajien huoli ja pyrkimykset hoitaa tuotteiden valinta- ja käyttötilanteita kasvavat. Tutkimuksessa pyritään ymmärtämään ja tulkitsemaan brändilojaaliuden ja -epälojaaliuden muodostumiseen liittyviä tekijöitä. Se on yhä tärkeämpää paitsi tutkijoille, myös liiketoiminnan harjoittajille. Tutkimukseen otetaan konstruktiivinen mutta tulkitseva ote, perustuen kuluttajien kertomiin kokemuksiin, joita kerättiin sekä avoimilla että puoliavoimilla haastatteluilla. Hankittu narratiivinen tutkimusaineisto analysoitiin aiempien tutkimusten perusteella muodostetun teoreettisen viitekehyksen avulla niin, että tuotteen valinta, hankinta ja käyttö jaettiin kolmeen periaatteelliseen vaiheeseen. Ne ovat käyttöön omaksumista edeltävä, käytön omaksumisen ja käyttöön omaksumisen jälkeinen vaihe. Tutkimusaineistosta saatiin kehikon avulla analysoituna esille rikas tuotteen valintaan ja käyttöön liittyvä kulutuskokemusten joukko koskien brändilojaaliutta ja -epälojaaliutta. Tutkimuksen mielenkiintoinen tulos on, että kuluttajien brändilojaalius on suurempi kuin epälojaalius. Se vahvistaa näkemyksen, että brändilojaaliuden merkitys ei ole vähentynyt eikä etenkään loppunut. Tutkimuksesta tulee silti esiin myös tekijöitä, jotka vaikuttavat lojaaliuden ohella jakaantuneeseen lojaaliuteen tai lojaaliuden puuttumiseen lyhytikäisten kuluttajatuotteiden tapauksessa. Kaiken kaikkiaan tekijöiden jäsentäminen, näkyväksi tekeminen ja analysointi tarjoavat kiinnostavia näkemyksiä tutkijoille, liiketoiminnan harjoittajille ja muille tahoille. Erityisesti jakaantuneeseen lojaaliuteen ja epälojaaliuteen vaikuttavat tekijät ovat tärkeitä lyhytikäisille teknologiaintensiivisille kuluttajatuotteille, joiden markkinat ovat erittäin dynaamiset ja kilpaillut
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Freestone, Oliver M. "Understanding the ethically aware consumer." Thesis, University of Manchester, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.632544.

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There exists evidence of increased consumer awareness and concern for environmental and other ethical issues, leading many business organizations and political entities to reappraise and communicate more effectively their ethical credentials. However, in both the media and academic research there is considerable debate concerning whether consumers actively consider ethical issues when making purchasing decisions; alternatively, is ethically aware consumerism merely a passing fad, at risk of being exploited by the commercial and political world as simply another marketable point of difference? This research has identified gaps in the body of understanding relating to ethical consumer research regarding the following issues: • What are consumers' 'conscience principles' or areas of ethical concern? • Which segments of the population are concerned with which ethical Issues? • What drives and motivates ethically aware consumers? • Whether consumers are prepared to pay a premium for certain products? Following a qualitative investigation using in-depth discussions with consumers and industry experts, along with a related ZMET study (Doherty and McGoldrick, 2003), a questionnaire was developed and administered to a representative UK sample of 1,000 consumers. This included a measure of awareness, concern and action (ACA) on 16 ethical issues, the scale developed from the Stages of Change concept within the Transtheoretical model. In addition the literature review reconciled and critiqued a variety of theoretical perspectives on the topiC. PrinCipal Components Analysis (PCA) was then used to explore which segments of the population are aware, concerned and take some form of action regarding ethical issues. The ethical issues identified were grouped Into five conceptually justifiable and statistically reUable dimensions. Confirmatory Factor Analysis (CFA) using Structural Equation Modelling (SEM) supported the findings of the original model. Univariate and multivariate analyses were employed as parametric tests to explore the segmentation Issue. Exploratory PCA then found support for the hypothesis that positive and negative motivations could be grouped into Decisional Balance dimensions. Further ANOVA tests revealing that as an Individual moves through the Stages of Change along the ACA scale, the Decisional Balance dimensions shift until a "Critical Ethical Point" is reached whereby positive motIvations outweigh negative. Finally the study 12 investigated whether consumers are prepared to pay a price premium for ethical goods, finding that the majority of respondents indicated a willingness to pay at least a small premium for products labelled as ethically "safe". It is hoped that the proposed investigation will shed considerable light on the ethically aware consumer debate, and act as a springboard for further research, particularly in the areas of purification of the motivations scale, using more advanced consumer segmentation tools such as MOSAIC, and exploring ethical price premiums (EPPs). 13
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Mahomed, Nadim. "Understanding consumer adoption of cryptocurrencies." Diss., University of Pretoria, 2017. http://hdl.handle.net/2263/64874.

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Cryptocurrency, most notably Bitcoin, has continued to attract attention and consequently substantial investment from businesses, consumers, and the media. Understanding what drives consumer adoption of the technology, however, is not understood. This study uses the UTAUT2 technology adoption theory in order to fill this research gap. A conceptual model is built through a review of the technical aspects of cryptocurrency, an analysis of the technology as currency, and finally a review of technology adoption theory to date. UTAUT2 is found to be the most appropriate adoption theory directly dealing with consumer context. The model conceptualised is tested using multiple linear regression analyses on primary survey data. The findings indicate that facilitating conditions have the highest explanatory effect on actual usage ahead of behavioural intention to use cryptocurrency. Behavioural intention was predicted most strongly by hedonic motivation, followed by perceived trust, and social influence. Interestingly, effort expectancy and performance expectancy were found to be non-significant, contrary to much of the studies in related fields. The study also aimed to identify the primary use-case finding that investment was the primary consumer use. Due to characteristics of the sample collected, the studyÕs findings are limited to the South African context.
Mini Dissertation (MBA)--University of Pretoria, 2017.
nk2018
Gordon Institute of Business Science (GIBS)
MBA
Unrestricted
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Sloot, Laurentius Martinus. "Understanding consumer reactions to assortment unavailability." [Rotterdam] : Rotterdam : Erasmus Research Institute of Management (ERIM), Erasmus University Rotterdam ; Erasmus University Rotterdam [Host], 2006. http://hdl.handle.net/1765/7438.

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Clonan, Angie. "Understanding consumer attitudes to sustainable food." Thesis, University of Nottingham, 2011. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.588069.

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Sustainability has become fundamental to many global policy agendas in areas relating to human impact on the earth's resources, such as food production and consumption. In the UK, the former labour government devised 'Food 2030', a strategy document stipulating sustainable production and consumption as priority issues for food policy; however this has not been incorporated into guidance for consumers. Additionally, current dietary guidelines concerning meat and fish are in direct conflict with environmental interests. Amidst this ambiguity, Sustain: 'the alliance for better food and farming' provides advice to citizens seeking to consume food more sustainably. This study seeks to assess consumer attitudes towards some of the issues associated with sustainable food, particularly in the context of current dietary intake and purchasing behaviour. Method(s) Adopting a qualitative approach with 11 adults, based on a consumer focussed framework for understanding sustainable food, a structured self-completion postal questionnaire was developed. This explored regular shopping habits, attitudes towards sustainable food across a variety of sustainability related issues, for example animal welfare, local food, organic food, fish, packaging, seasonal food, Fair trade, bottled water and food transport. Dietary intake was assessed, and respondents reported 'sustainable food' purchasing behaviour. Finally some information was noted on participants' socio-demographic characteristics. A final sample size of 842 was achieved. Results Findings suggest that consumers are largely positive in their attitudes towards 'sustainable food'; however some issues such as local food assume a higher priority for respondents than others, for example organic food. Some notable socio-demographic characteristics are observed, such as the trend for older consumers (>60 years of age) to hold more positive attitudes towards sustainable food. There is also an association between respondents reporting healthier dietary intakes and holding more positive attitudes towards sustainable food. Further relationships are observed between attitudes towards meat, consumption and purchasing data. Respondents largely agreed (88.5%) that animal welfare was important when buying meat, however when consuming meat, women were significantly more likely (P<0.0l) than men to report consuming less but also to be concerned over the source of meat (P<0.00l) and animal welfare (P<0.05). In the key area of fish consumption, over half of participants (57%) were aware of the health benefits of fish consumption and reported health as a primary motivator for purchasing fish; however, only 26% actively sought to purchase fish from a sustainable source (i.e. Marine Stewardship Council (MSC) certified fish). Only 30% of participants met current dietary recommendations for fish intake. Older respondents (>60 years of age) were more likely to report purchasing fish for health reasons and to buy MSC fish. Participants were significantly less likely to report MSC purchases if they were confused about which type of fish I should be eating to protect fish stocks (P < 0•001). Purchasing data reveals participants stated priorities when buying food, and in particular the reported preference for 'local' food over other 'sustainable' options. Conclusions This research contributes to the field by providing an enhanced understanding of how consumers view different components of 'sustainable food'. Additionally, relationships were observed which were previously unreported, for example, positive attitudes to 'sustainable food consumption' and a healthier dietary intake. Furthermore, results show links between attitude, consumption and reported purchases in key areas of 'sustainable food' consumption such as fish and meat, which provide an insight into tackling the issues from a consumer perspective. These findings are helpful in considering how to develop guidance to enable consumers to make more sustainable food choices, but also from a food policy perspective, in terms of considering which policy options may require further support, e.g. local food systems. Recommendations for Future Research Future research could replicate all or part of this study in another UK or European locality, or indeed further afield, to explore the role that geography and culture have on 'sustainable food' perceptions and behaviour. Further qualitative work could explore the link uncovered between healthier dietary intakes and holding more positive attitudes towards 'sustainable food', and additionally investigate some of the socio-demographic associations observed such as age, for example to explore the influence that different life stages have on 'sustainable food' perceptions and behaviour.
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Книги з теми "Understanding the consumer loyalty's"

1

Ahluwalia, Rohini. Towards understanding the value of a loyal customer: An information-processing perspective. Cambridge, Mass: Marketing Science Institute, 1999.

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Foxall, Gordon R. Understanding Consumer Choice. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230510029.

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Statt, David A. Understanding the Consumer. London: Macmillan Education UK, 1997. http://dx.doi.org/10.1007/978-1-349-25438-5.

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Peter, J. Paul. Understanding consumer behavior. Burr Ridge, Ill: Irwin, 1994.

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Parisi, Nicolette. Understanding consumer rights. London: Dorling Kindersley, 2000.

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6

Peter, J. Paul. Understanding consumer behaviour. Toronto: Irwin, 1996.

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7

van Raaij, W. Fred. Understanding Consumer Financial Behavior. New York: Palgrave Macmillan US, 2016. http://dx.doi.org/10.1057/9781137544254.

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8

Micklitz, Hans-W. Understanding EU consumer law. Antwerp: Intersentia, 2009.

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9

Micklitz, Hans-W. Understanding EU consumer law. Antwerp: Intersentia, 2009.

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10

Norbert, Reich, and Rott Peter, eds. Understanding EU consumer law. Antwerp: Intersentia, 2009.

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Частини книг з теми "Understanding the consumer loyalty's"

1

Statt, David A. "Consumer Awareness." In Understanding the Consumer, 273–88. London: Macmillan Education UK, 1997. http://dx.doi.org/10.1007/978-1-349-25438-5_18.

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2

Foxall, Gordon R. "Consumer Behavior." In Understanding Consumer Choice, 15–42. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230510029_2.

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Mora, Pierre. "Understanding Consumer Behavior." In Management for Professionals, 17–29. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-24481-5_2.

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Brennan, Ross, Paul Baines, Paul Garneau, and Lynn Vos. "Understanding Consumer Behaviour." In Contemporary Strategic Marketing, 19–37. London: Macmillan Education UK, 2008. http://dx.doi.org/10.1007/978-0-230-37404-1_2.

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Statt, David A. "The Future Consumer." In Understanding the Consumer, 289–301. London: Macmillan Education UK, 1997. http://dx.doi.org/10.1007/978-1-349-25438-5_19.

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Foxall, Gordon R. "The Situated Consumer." In Understanding Consumer Choice, 85–109. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230510029_5.

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Statt, David A. "People as Consumers." In Understanding the Consumer, 3–11. London: Macmillan Education UK, 1997. http://dx.doi.org/10.1007/978-1-349-25438-5_1.

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Statt, David A. "The Influence of Small Groups." In Understanding the Consumer, 145–59. London: Macmillan Education UK, 1997. http://dx.doi.org/10.1007/978-1-349-25438-5_10.

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Statt, David A. "The Influence of Social Class." In Understanding the Consumer, 160–73. London: Macmillan Education UK, 1997. http://dx.doi.org/10.1007/978-1-349-25438-5_11.

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Statt, David A. "Cultural Influences." In Understanding the Consumer, 174–92. London: Macmillan Education UK, 1997. http://dx.doi.org/10.1007/978-1-349-25438-5_12.

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Тези доповідей конференцій з теми "Understanding the consumer loyalty's"

1

Černikovaitė, Miglė. "The impact of Influencer marketing on consumer buying behavior in social networks." In Contemporary Issues in Business, Management and Economics Engineering. Vilnius Gediminas Technical University, 2019. http://dx.doi.org/10.3846/cibmee.2019.082.

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Purpose – the purpose of the article is to analyze the impact effect of Influencers marketing on consumer buying behavior by determining which partnership opportunities are most relevant. Research methodology – the theoretical analysis of scientific literature and quantitative statistical analysis of empirical research results. Findings – the research in Lithuania has shown that before making a decision to purchase a product or a service, most respondents are actively seeking information in social networks by reading other costumers feedback. Moreover, the survey reveals that recommendations, comments, shared information about certain brands by Influencers are the most important factors in changing buying behavior. Research limitations – the main limitations of research may be the geographical research area – Lithuania and social networks (Facebook). Practical implications – understanding of Influencers impact on consumer buying behavior. Originality/Value – this scientific topic is rather new. Scientists, like Matsumura, Yamamoto, & Tomozawa (2008), investigated Influencers and Consumer Insights impact in the Blogosphere; Thakur, Srivastava (2015) presented a Conceptual research model of Influencers impact of Customer Satisfaction and Loyalty and etc. However, there is a lack of research investigating the impact of Influencer marketing on consumer buying behavior. This research aims to fill this gap in the Lithuanian case
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Jiang, Yu-Gang, Guangnan Ye, Shih-Fu Chang, Daniel Ellis, and Alexander C. Loui. "Consumer video understanding." In the 1st ACM International Conference. New York, New York, USA: ACM Press, 2011. http://dx.doi.org/10.1145/1991996.1992025.

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Siamagka, Nikoletta-Theofania, and George Christodoulides. "UNDERSTANDING CONSUMER BRAND FORGIVENESS." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.03.04.02.

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Efremova, Natalia, Navid Hajimirza, David Bassett, and Felipe Thomaz. "Understanding consumer attention on mobile devices." In 2020 15th IEEE International Conference on Automatic Face and Gesture Recognition (FG 2020). IEEE, 2020. http://dx.doi.org/10.1109/fg47880.2020.00120.

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Kim, Joonhwan, Sanghee Lee, and SungWoo Kim. "Understanding users in consumer electronics experience design." In CHI '06 extended abstracts. New York, New York, USA: ACM Press, 2006. http://dx.doi.org/10.1145/1125451.1125492.

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Keijzers, Jeroen, Elke den Ouden, and Yuan Lu. "Understanding consumer perception of technological product failures." In the 27th international conference extended abstracts. New York, New York, USA: ACM Press, 2009. http://dx.doi.org/10.1145/1520340.1520617.

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Ringel, Daniel M., and Bernd Skiera. "Understanding Competition Using Big Consumer Search Data." In 2014 47th Hawaii International Conference on System Sciences (HICSS). IEEE, 2014. http://dx.doi.org/10.1109/hicss.2014.388.

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O'Hagan, Joseph, Mohamed Khamis, and Julie R. Williamson. "Surveying Consumer Understanding & Sentiment Of VR." In MMSys '21: 12th ACM Multimedia Systems Conference. New York, NY, USA: ACM, 2021. http://dx.doi.org/10.1145/3458307.3460965.

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Liu, Ying. "Understanding price/value rating in online consumer review." In the 12th International Conference. New York, New York, USA: ACM Press, 2010. http://dx.doi.org/10.1145/2389376.2389384.

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Zhou, Yichao, Shaunak Mishra, Jelena Gligorijevic, Tarun Bhatia, and Narayan Bhamidipati. "Understanding Consumer Journey using Attention based Recurrent Neural Networks." In KDD '19: The 25th ACM SIGKDD Conference on Knowledge Discovery and Data Mining. New York, NY, USA: ACM, 2019. http://dx.doi.org/10.1145/3292500.3330753.

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Звіти організацій з теми "Understanding the consumer loyalty's"

1

none,. Understanding the Impact of Higher Corn Prices on Consumer Food Prices. Office of Scientific and Technical Information (OSTI), April 2007. http://dx.doi.org/10.2172/1218371.

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Cárdenas-Hurtado, Camilo Alberto, and María Alejandra Hernández-Montes. Understanding the Consumer Confidence Index in Colombia: A structural FAVAR analysis. Bogotá, Colombia: Banco de la República, February 2019. http://dx.doi.org/10.32468/be.1063.

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Timms, Leo L., Ryan Breuer, Jenn A. Bentley, and Megan Kregel. June Dairy Month Open Houses: Improving Consumer Understanding of Modern Animal Agriculture. Ames (Iowa): Iowa State University, January 2016. http://dx.doi.org/10.31274/ans_air-180814-218.

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Timms, Leo L., Ryan Breuer, Jenn A. Bentley, and Megan Kregel. June Dairy Month Open Houses: Improving Consumer Understanding of Modern Animal Agriculture. Ames (Iowa): Iowa State University, January 2017. http://dx.doi.org/10.31274/ans_air-180814-307.

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Timms, Leo L., Fred M. Hall, Jenn A. Bentley, and Mariah Schmitt. June Dairy Month Open Houses: Improving Consumer Understanding of Modern Animal Agriculture. Ames (Iowa): Iowa State University, January 2018. http://dx.doi.org/10.31274/ans_air-180814-354.

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Gillespie, Rebecca, and Maya King. AMR Consumer Perceptions Survey. Food Standards Agency, August 2021. http://dx.doi.org/10.46756/sci.fsa.elb852.

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As part of the UK national action plan on antimicrobial resistance (AMR), the Food Standards Agency (FSA) is working to improve the scientific evidence base around consumer perceptions and understanding. A consumer survey was carried out in 2016 and 2019, and replicated in 2021, to understand current views and awareness, and to identify any changes over time.
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Son, Junghwa, and Byoungho Jin. Toward the Deeper Understanding of Price and Purchase Intention Relationship: The Role of Price Fairness, Consumer Vanity, and Consumer Brand Familiarity Level. Ames: Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-954.

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Osei, Prince Kwabena, and Alex KOJO Anderson. Systematic review of consumer awareness, knowledge, understanding and use of nutrition labels in Africa. INPLASY - International Platform of Registered Systematic Review and Meta-analysis Protocols, July 2022. http://dx.doi.org/10.37766/inplasy2022.7.0001.

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Timms, Leo L., Kevin Lager, Jennifer A. Bentley, and Megan Kregel. June Dairy Month Open Houses: Learning Events to Improve Consumer Understanding of Modern Animal Agriculture. Ames (Iowa): Iowa State University, January 2014. http://dx.doi.org/10.31274/ans_air-180814-1171.

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Timms, Leo L., Jennifer A. Bentley, and Megan Kregel. June Dairy Month Open Houses: Learning Events to Improve Consumer Understanding of Modern Animal Agriculture. Ames (Iowa): Iowa State University, January 2015. http://dx.doi.org/10.31274/ans_air-180814-1303.

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