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Статті в журналах з теми "Travel – Marketing"
Mehta, Subhash C., James C. M. Loh, and Sanjay S. Mehta. "Incentive-Travel Marketing." Cornell Hotel and Restaurant Administration Quarterly 32, no. 3 (October 1991): 67–74. http://dx.doi.org/10.1177/001088049103200319.
Повний текст джерелаHassani, Ali, and Sedigheh Moghavvemi. "Muslims’ travel motivations and travel preferences." Journal of Islamic Marketing 11, no. 2 (May 30, 2019): 344–67. http://dx.doi.org/10.1108/jima-11-2018-0215.
Повний текст джерелаNykiel, Ronald A. "Hospitality and travel marketing." Tourism Management 11, no. 3 (September 1990): 275–77. http://dx.doi.org/10.1016/0261-5177(90)90058-h.
Повний текст джерелаJosiam, Bharath. "Travel marketing in cyberspace." Journal of Vacation Marketing 3, no. 2 (January 1997): 101–3. http://dx.doi.org/10.1177/135676679700300201.
Повний текст джерелаSinha, Sarita, and Tarunendra Singh. "Travel from Traditional Marketing to Digital Marketing." International Journal of Emerging Research in Management and Technology 6, no. 11 (June 13, 2018): 173. http://dx.doi.org/10.23956/ijermt.v6i11.60.
Повний текст джерелаVIDHUSEKHAR P, VIDHUSEKHAR P. "Marketing Communication through Trade Fairs with Respect to Tourism-Travel Products." Paripex - Indian Journal Of Research 3, no. 7 (January 1, 2012): 1–2. http://dx.doi.org/10.15373/22501991/july2014/46.
Повний текст джерелаOppermann, Martin. "Databased Marketing by Travel Agencies." Journal of Travel Research 37, no. 3 (February 1999): 231–37. http://dx.doi.org/10.1177/004728759903700303.
Повний текст джерелаDr. R. Ravinder, Ravi. "Marketing in Travel and Tourism." Annals of Tourism Research 29, no. 4 (October 2002): 1183–85. http://dx.doi.org/10.1016/s0160-7383(02)00014-2.
Повний текст джерелаReid, Laurel J. "Marketing in Travel and Tourism." Annals of Tourism Research 23, no. 3 (July 1996): 729–31. http://dx.doi.org/10.1016/s0160-7383(96)90137-1.
Повний текст джерелаJeffries, David. "Marketing in travel and tourism." Tourism Management 10, no. 2 (June 1989): 174–76. http://dx.doi.org/10.1016/0261-5177(89)90061-7.
Повний текст джерелаДисертації з теми "Travel – Marketing"
Gaškaitė, Giedrė. "Įmonės „Stoke Travel” internetinio marketingo priemonės." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130620_113443-95197.
Повний текст джерелаIn this Bachelor’s Degree Work companies “Stoke Travel” Internet marketing tools are analyzing. The main objective is after researching theoretical background of the subject to conduct a survey and interview to find out companies internet marketing tools dimension, their clients internet use peculiarity and clients evaluation to the companies used internet marketing tools.
Conocimiento, Dirección de Gestión del. "Journal of Travel & Tourism Marketing." Taylor & Francis Group, 2004. http://hdl.handle.net/10757/655346.
Повний текст джерелаStanislav, Michal. "Marketingová strategie CK Travel Support." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113552.
Повний текст джерелаDietrich, Dave. "Pernova: A travel industry business plan." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1903.
Повний текст джерелаChen, Wei. "Travel agency marketing : a study of Changsha, China." Thesis, University of Derby, 2003. http://hdl.handle.net/10545/323788.
Повний текст джерелаMorsy, Nermin. "Internal marketing : a HRM-marketing nexus - the case of a global travel company." Thesis, University of Strathclyde, 2011. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=17061.
Повний текст джерелаLaing, Jennifer H., and Jennifer Laing@BusEco monash edu au. "EXTRAORDINARY JOURNEYS: MOTIVATIONS BEHIND FRONTIER TRAVEL EXPERIENCES AND IMPLICATIONS FOR TOURISM MARKETING." La Trobe University. School of Business, 2006. http://www.lib.latrobe.edu.au./thesis/public/adt-LTU20070516.142914.
Повний текст джерелаJaatinen, Salla, and Laura Aho. "Recommendations’ and preferences’ impact on online travel purchases : A quantitative study investigating Instagram influencers’ travel recommendations and consumers’ travel preferences effect on online travel purchases." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48272.
Повний текст джерелаNordlöf, Jessica, Matilda Svensson, and Emily Frost. "Relationship Marketing in the Travel Industry : A Two Sided Perspective." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-11560.
Повний текст джерелаThe purpose of this thesis is to analyze how Stockholm based travel agencies understand and use relationship marketing and how it is perceived by customers.
Relationship marketing is defined by Grönroos as a building of relationships with customers to achieve mutual benefits. Four main objectives of relationship marketing were used to contextualise the term: service quality, personalisation, differentiation, and communica-tion.In order to answer the purpose, the authors have chosen to interview three travel agen-cies that focus on offering tailor made travel for different target groups. Sampling was used to find these travel agencies, as the total number of travel agencies in the Stock-holm area is too large to interview. Also, customers who have travelled with two of the travel agencies were interviewed. Further, several theoretical frameworks are presented in order to provide the reader with a view of relationship marketing, and were used in the design and the questions asked both companies and customers.
From the interviews with the companies it was found that all of them have different views of what relationship marketing is, and that they have different ways of imple-menting it. The views of relationship marketing differ from building a strong brand im-age to managing actual relationships with customers.
The main efforts of relationship marketing that the companies are involved in are delivering personalized travel and high service quality to customers.It was found in the interviews with customers that their view on what makes good ser-vice is similar to that of company views. What is most important to customers is that the perceived quality matches, or exceeds, the experienced one. There are several things that companies can do to attract and retain customers including having rewards clubs, sending out a moderate amount of newsletters, and providing a personal seller for customers.
Conocimiento, Dirección de Gestión del. "Guía de acceso para Journal of Travel & Tourism Marketing." Taylor & Francis Group, 2021. http://hdl.handle.net/10757/655346.
Повний текст джерелаКниги з теми "Travel – Marketing"
Hospitality and travel marketing. 3rd ed. Albany, NY: Delmar Thomson Learning, 2002.
Знайти повний текст джерелаHospitality and travel marketing. 4th ed. Australia: Delmar Cengage Learning, 2010.
Знайти повний текст джерелаHospitality and travel marketing. Albany, N.Y: Delmar, 1989.
Знайти повний текст джерелаWeichard, Ruth Sear. Travel marketing: An introduction. New York: McGraw-Hill, 1992.
Знайти повний текст джерелаHospitality and travel marketing. 2nd ed. Albany, N.Y: Delmar Publishers, 1996.
Знайти повний текст джерелаMorrison, Alastair M. Hospitality and travel marketing. 4th ed. Australia: Delmar Cengage Learning, 2010.
Знайти повний текст джерелаTravel and tourism marketing techniques. 2nd ed. Albany, NY: Delmar Publishers, 1988.
Знайти повний текст джерелаAlan, Fyall, Morgan Michael, and Ranchhod Ashok, eds. Marketing in travel and tourism. 4th ed. Oxford: Butterworth-Heinemann, 2009.
Знайти повний текст джерелаPaul, Resnick Barry, ed. Marketing & selling the travel product. Cincinnati, OH: South-Western Pub. Co., 1991.
Знайти повний текст джерелаMarketing in travel and tourism. Oxford: Heinemann Professional, 1988.
Знайти повний текст джерелаЧастини книг з теми "Travel – Marketing"
Holloway, J. Christopher. "Marketing and Promotion." In Travel and Tourism, 52–58. London: Macmillan Education UK, 1992. http://dx.doi.org/10.1007/978-1-349-12407-7_9.
Повний текст джерелаMorrison, Alastair M. "Societal marketing, social responsibility, and social marketing." In Hospitality and Travel Marketing, 57–85. 5th ed. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003292616-4.
Повний текст джерелаFeiertag, Howard. "The Travel Agent and the Leisure Travel Market." In Hospitality Sales and Marketing, 249–74. Articles originally published in Hotel management.: Apple Academic Press, 2019. http://dx.doi.org/10.1201/9780429057205-6.
Повний текст джерелаFoster, Douglas. "The Marketing Mix." In Travel and Tourism Management, 189–249. London: Macmillan Education UK, 1985. http://dx.doi.org/10.1007/978-1-349-17946-6_7.
Повний текст джерелаMorrison, Alastair M. "Marketing performance measurement." In Hospitality and Travel Marketing, 567–94. 5th ed. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003292616-25.
Повний текст джерелаMorrison, Alastair M. "Analyzing marketing opportunities." In Hospitality and Travel Marketing, 148–77. 5th ed. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003292616-8.
Повний текст джерелаMorrison, Alastair M. "Promotion: Integrated marketing communications." In Hospitality and Travel Marketing, 400–428. 5th ed. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003292616-18.
Повний текст джерелаMorrison, Alastair M. "Market and marketing research." In Hospitality and Travel Marketing, 119–47. 5th ed. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003292616-7.
Повний текст джерелаMoschis, George P. "Marketing Travel & Leisure Services." In Marketing to the Aging Population, 267–93. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-13097-7_13.
Повний текст джерелаBécherel, Lionel, and François Vellas. "The Marketing Concept and International Tourism Marketing." In The International Marketing of Travel and Tourism, 3–34. London: Macmillan Education UK, 1999. http://dx.doi.org/10.1007/978-1-349-27486-4_1.
Повний текст джерелаТези доповідей конференцій з теми "Travel – Marketing"
Dynan, Rita. "EXPERIENTIAL LEARNING IN A MARKETING TRAVEL STUDY COURSE." In 40th International Academic Conference, Stockholm. International Institute of Social and Economic Sciences, 2018. http://dx.doi.org/10.20472/iac.2018.040.016.
Повний текст джерелаSetriani, Tina, and Herman Surdiatno Soegoto. "Social Media Marketing Application in Indonesian Travel Industry." In Proceedings of the International Conference on Business, Economic, Social Science, and Humanities – Economics, Business and Management Track (ICOBEST-EBM 2019). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.200108.041.
Повний текст джерелаRolim, Lucas L., Jefferson E. Simões, and Daniel R. Figueiredo. "Network and Revenue Analysis of an Affiliate Marketing Program in the Travel Industry." In Brazilian Workshop on Social Network Analysis and Mining. Sociedade Brasileira de Computação, 2020. http://dx.doi.org/10.5753/brasnam.2020.11168.
Повний текст джерелаHuang, L. "How to use blogs in your travel marketing channel mix." In SUSTAINABLE TOURISM 2010. Southampton, UK: WIT Press, 2010. http://dx.doi.org/10.2495/st100101.
Повний текст джерелаLi, Xin, Yu Cao, Yilei Lu, Pei Yu, and Xiaoli Tang. "The Study of Travel Social Marketing based on Mobile Internet." In 2015 International Conference on Education, Management, Information and Medicine. Paris, France: Atlantis Press, 2015. http://dx.doi.org/10.2991/emim-15.2015.66.
Повний текст джерелаTsonev, Nikolay, and Zornica Zlatanova. "THE APPLICATION OF INTERNET MARKETING IN THE MANAGEMENT OF 5 STAR HOTELS IN VELINGRAD." In TOURISM AND CONNECTIVITY 2020. University publishing house "Science and Economics", University of Economics - Varna, 2020. http://dx.doi.org/10.36997/tc2020.312.
Повний текст джерелаMihailović, Branko, and Vesna Popović. "THE ROLE OF MARKETING INFORMATION SYSTEMS IN THE FUTURE OF TOURISM." In Tourism International Scientific Conference Vrnjačka Banja - TISC. FACULTY OF HOTEL MANAGEMENT AND TOURISM IN VRNJAČKA BANJA UNIVERSITY OF KRAGUJEVAC, 2022. http://dx.doi.org/10.52370/tisc22147bm.
Повний текст джерелаIlieva, Lyubka. "MARKETING TOOLS TO OVERCOME THE IMPACTS OF COVID-19 ON THE TOURIST BUSINESS." In TOURISM AND CONNECTIVITY 2020. University publishing house "Science and Economics", University of Economics - Varna, 2020. http://dx.doi.org/10.36997/tc2020.297.
Повний текст джерелаCheng, Congxi, Lan Xiang, and Pengfei Geng. "Internet Marketing and Innovative Strategies: A Study of China's Travel Agencies." In 2010 International Conference on Management and Service Science (MASS 2010). IEEE, 2010. http://dx.doi.org/10.1109/icmss.2010.5576846.
Повний текст джерелаPakanen, Minna, and Leena Arhippainen. "User experiences with web-based 3D virtual travel destination marketing portals." In OzCHI '14: the Future of Design. New York, NY, USA: ACM, 2014. http://dx.doi.org/10.1145/2686612.2686680.
Повний текст джерелаЗвіти організацій з теми "Travel – Marketing"
Dill, Jennifer, and Cynthia Mohr. Long-Term Evaluation of Individualized Marketing Programs for Travel Demand Management. Portland State University Library, July 2010. http://dx.doi.org/10.15760/trec.132.
Повний текст джерелаOleksiuk, Vasyl P., and Olesia R. Oleksiuk. Exploring the potential of augmented reality for teaching school computer science. [б. в.], November 2020. http://dx.doi.org/10.31812/123456789/4404.
Повний текст джерелаCamacho Rodríguez, Luz Dary, Luz Yanenth Echeverría Velasco, and María Angélica Barrera Sánchez. Marketing de contenidos: realidad o retos. Universidad Nacional Abierta y a Distancia, October 2020. http://dx.doi.org/10.22490/ecacen.4265.
Повний текст джерелаBalat, Jorge, Irene Brambilla, and Guido Porto. Realizing the Gains From Trade: Export Crops, Marketing Costs, and Poverty. Cambridge, MA: National Bureau of Economic Research, September 2007. http://dx.doi.org/10.3386/w13395.
Повний текст джерелаGyimah-Brempong, Kwabena, Michael E. Johnson, and Hiroyuki Takeshima, eds. The Nigerian rice economy: Policy options for transforming production, marketing, and trade. Washington, DC: International Food Policy Research Institute, 2016. http://dx.doi.org/10.2499/9780812248951.
Повний текст джерелаReid García, Yarly Cecilia, and Fredys Padilla González. Mejoramiento de la competitividad de los tenderos con la aplicación de las estrategias de marketing. Universidad Nacional Abierta y a Distancia- UNAD, October 2022. http://dx.doi.org/10.22490/ecacen.6312.
Повний текст джерелаZilberman, David, Amir Heiman, and Yanhong Jin. Use of Branding and Sampling in Agricultural Fresh Produce. United States Department of Agriculture, July 2013. http://dx.doi.org/10.32747/2013.7697116.bard.
Повний текст джерела