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Статті в журналах з теми "Technologies of public relations"

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Hiebert, Ray E. "Commentary: new technologies, public relations, and democracy." Public Relations Review 31, no. 1 (March 2005): 1–9. http://dx.doi.org/10.1016/j.pubrev.2004.11.001.

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Christ, Paul. "Internet Technologies and Trends Transforming Public Relations." Journal of Website Promotion 1, no. 4 (July 24, 2007): 3–14. http://dx.doi.org/10.1300/j238v01n04_02.

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Моисеева and Olga Moiseeva. "Current Technologies of Public Relations: Timely Trends." Socio-Humanitarian Research and Technology 3, no. 1 (March 10, 2014): 64–69. http://dx.doi.org/10.12737/2874.

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Анотація:
Swift progress in all kinds of communications, seen in the recent years, prompts to seek out new ways of communicating in the social sphere. The most demanded are communications in the youth environment, which is known to be the most active and aggressive. The paper explores current trends in the field of public relations. Various aspects of target audience are considered, recent changes in conditions and grounds for communications are analyzed.
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Минаева and Lyudmila Minaeva. "Multimedia Narrative in Public Relations." Modern Communication Studies 4, no. 5 (September 19, 2015): 8–14. http://dx.doi.org/10.12737/13420.

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Global, fast-moving markets require companies to provide increasingly flexible structures and communication networks to constantly interact with their stakeholders. Digital technologies can help companies to drastically change their communication. The purpose of the paper is to consider the use of multimedia narrative in PR texts meant for various corporate key publics: clients, journalists and employees.
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Vakhabov, Mansur Tuychiyevich. "Propaganda And Agitation In The Context Of “Public Relations” Technology." American Journal of Social Science and Education Innovations 03, no. 03 (March 31, 2021): 418–27. http://dx.doi.org/10.37547/tajssei/volume03issue03-64.

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One of the most important issues in the study of the phenomenon of propaganda and agitation in social philosophy, the laws and principles of their application in the spiritual sphere is the issue of propaganda and agitation in the process of communication with the people. This issue has gained new life in our country through the announcement of 2017 by President Shavkat Mirziyoyev as the Year of Dialogue with the People and Human Interests. This article discusses modern technologies of public relations.
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Versailles, Guy. "Journalism and public relations." Journal of Professional Communication 6, no. 1 (June 9, 2020): 93–163. http://dx.doi.org/10.15173/jpc.v6i1.4343.

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The information technology revolution and the expansion of social media have deeply transformed the nature of our interpersonal relations as well as our relationship with our environment. At a time when everyone has become a prolific user, producer, and publisher of content in cyberspace, we must reflect on the relevance of public relations and the new rules of the game. The role of public relations is more important than ever, but it must adapt to significant changes in communications brought about by new technologies. The CPRS College of Fellows launched a collection of essays to contribute to discussion surrounding these issues. This is the first essay in the collection. A previous version of this article was published in French in Versailles (2019).
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Al-Jenaibi, Badreya. "Satisfying Public Relations." International Journal of E-Adoption 5, no. 1 (January 2013): 1–16. http://dx.doi.org/10.4018/jea.2013010101.

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This paper assesses the state of PR in the UAE in relation to global media, and highlights needs in this area for both public and private enterprises. The paper explores the types of Social Media (SM) used for public relations in the UAE and what it plays in PR departments. The main research focus of this paper is how PR departments are utilizing social media to engage in advocacy work. Employing a qualitative method, interview data is taken from a cross section of 40 organizations throughout the UAE. It addresses perceptions of benefits, challenges, public acceptance, and future strategies of social media in relation to global SM as a whole. A limited number of research articles about the use of the internet in the UAE organizations have been published, but the author found no previous published studies specifically focusing on the use of SM in PR in this region, and this is the first paper that focuses on SM in 40 different organizations. It also offers suggestions for media planning and education strategies that can contribute to the future of PR in the UAE, and suggests further research focusing on the socio-economic effects of social media be conducted and incorporated by educational institutions in the UAE and by private businesses with a vested interest. These new technologies are critical for improving organizational and PR processes in the UAE.
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Radjabov, Odil Olimovich, and Yulduz Fakhriddinovna Dushanova. "Efficient Ways Of Using Public Relations Tools In Tourism." American Journal of Management and Economics Innovations 3, no. 05 (May 31, 2021): 137–42. http://dx.doi.org/10.37547/tajmei/volume03issue05-21.

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This article analysis the efficient ways of using public relations tools in tourism and hospitality business. The main aim of the article is defining useful aspects of PR and their adoption for tourist sphere. Enlarge using of foreign successful practise of PR in our regional and country tourism. Establishment of effective system of PR among subjects. The progress of modern information and communication technologies brings new opportunities: with the help of the means and methods of the Republic of Uzbekistan the regulatory impact on the state of economic, political and cultural development of society is being implemented. Modern information and saturated society offer wide opportunities for individualization of market offers, bilateral communications through both personal contacts and in the format of media communication. The growing informatization of subjects' activities in the sphere of tourism leads to the increase of communicative impact with the purpose of forming preferences of the target public, broadcasting cultural knowledge, norms, traditions and values, transformation of old stereotypes and new behavioural practices. The urgency of the scientific problem of PR support is dictated by the need of the formation of favourable images and recognizable brands of travel companies, maintaining positive reputations in order to harmonize internal and external PR-communications in the field of tourism.
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Ramsey, Shirley A. "Issues management and the use of technologies in public relations." Public Relations Review 19, no. 3 (September 1993): 261–75. http://dx.doi.org/10.1016/0363-8111(93)90046-f.

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Жильцова and O. Zhil'cova. "Contemporary Public Relations: Planning, Organization, Contemporary Trends." Economics of the Firm 6, no. 2 (June 8, 2017): 63–70. http://dx.doi.org/10.12737/article_592d34bf3d7ce5.96179498.

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The article discusses the process of establishing PR communication with various groups of the public, reveals the fundamentals of PR, its mechanism and technology of planning. The Russian market of PR-services, its tendencies are shown on condition of development of Internet technologies, the main groups of PR services in PR agencies of the full cycle are analyzed. The peculiarities of the development of PR services are disclosed in a crisis, when not all entrepreneurs can afford to follow the advice of marketing consultants.
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Дисертації з теми "Technologies of public relations"

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Temple, Chris. "Maximizing the Productive Use of Mobile Phone Technologies for the Public Good." Scholarship @ Claremont, 2012. http://scholarship.claremont.edu/cmc_theses/463.

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The ability of the mobile phone to reach and connect people like no technology before it, coupled with its productive potential to benefit private industry, governments, and the poor, makes it an extremely powerful tool for economic development – a tool that is worth investing in. Since their introduction, cell phones have demonstrated the ability to yield for the public good through improved information exchange and access to health care and financial services. In order to realize this potential, the private and public sectors must cooperate to improve regulations to encourage healthy competition and new capital investment while facilitating education in cell phone use.
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Beckenham, Annabel, and n/a. "A woman's place in cyberspace : a critical analysis of discourse, purpose and practice with regard to women and new communication technologies." University of Canberra. Information Management &Tourism, 2001. http://erl.canberra.edu.au./public/adt-AUC20060607.173021.

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New information and communication technologies have excited considerable popular and expert attention over the last decades of the twentieth century. Predictions about their social effects range along a continuum from visions of heaven; where people slip the surly bonds of time and space, to glimpses of hell; where such slippage enables new manifestations of dominance and control. Along the continuum there is a basic determinist premise evident, that the technologies have developed in a marginal sphere, and will now bring a new way of life, or at least provide materials for a new way of life, whether this be for good or evil. The notion of cyberspace as a new communicative domain has in particular engaged this kind of attention. This thesis is concerned with the ways in which the rhetoric of cyberspace sheds light on deeper social preoccupations and relations. It is an attempt to move beyond discussion of particular technologies and their possible effects to examine the ways in which habitual social intercourse is reconstructed in and around cyberspace. As a feminist scholar of communication I am particularly interested in the ways in which existing gender relations are maintained in discursive constructions of women in cyberspace, and the ways in which feminist theorists may respond to the new domain. Because I seek to elude simple determinism, I have sought to contextualise the space by some focus on the known social needs, purposes and practices to which the development of cyberspace technologies has been central. Although I acknowledge the power of discourse to maintain extant social relations, I seek to elude discursive determinism by some focus on the ways in which women have creatively appropriated new technologies; on the disjunctions of discourse and practice.
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Rapiera, Sandrine. "Comprendre les pratiques des technologies de l'information et de la communication à travers le système des relations : cas de l'enseignement supérieur public malgache." Thesis, Montpellier 3, 2011. http://www.theses.fr/2011MON30015/document.

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Étant à la fois acteur de l’enseignement supérieur malgache et chercheur en SIC, nous nous sommes penchée sur le phénomène de faible utilisation des TIC chez les enseignants malgaches, en adoptant trois positionnements successifs.Nous avons débuté la recherche par l’interrogation : « Qu’est- ce qui ne va pas ? ». Elle comporte un postulat important : celui de l’existence d’un problème à résoudre dans le cadre de l’usage des TIC par les enseignants. Elle est également posée par un individu « acteur » de la situation, animé par une forte volonté de changement et non uniquement par un scientifique chercheur, dans une tentative de compréhension d’un phénomène. Au cours de l’étude, nous reformulons notre interrogation en : « comment ça fonctionne ? » puisque nous avons mis à jour le « mécanisme » qui sous-tend la construction des pratiques des technologies (logiques de valorisation et d’opportunisme) au travers de situations de mise en place et d’exploitation de dispositif dans le cadre universitaire. Nous avons adopté notre positionnement de chercheur.Au terme de la recherche, nous répondons à la question « comment composer avec ce fonctionnement ? ». Nous nous adressons à des acteurs du terrain (porteurs de projet et responsables) dans une optique d’accompagnement et de conseil. Nous endossons ici, la casquette d’intervenant. Après une revue du contexte de l’enseignement malgache et des recherches concernant le domaine des TIC en Sociologie et en Sciences de l’Education, nous avons tenté de proposer un modèle de compréhension supplémentaire de l’usage des TIC à travers l’application de l’analyse systémique qualitative des relations et la notion de « logique de jeu ». Nous avons ensuite déconstruit cette réflexion pour proposer des pistes d’actions pour mener les projets technologiques à l’université malgache
As an actor of malagasy higher education and researcher in Information and Communication Sciences, we analyzed the phenomenon of low usage of ICT among Malagasy teachers, by adopting three successive positionings. We started the research by asking ourselves : « what is wrong ?». This question includes an important postulate: the existence of a problem regarding the use of TIC by the teachers. It is also raised by an individual "actor" of a situation, with a strong will of change and not only by a scientist researcher, in an attempt to understanding a phenomenon. During the study, we reformulate our questioning : «How does it work? » since we have put in day the "mechanism" underlying the construction of practices of technologies (logic of promotion and opportunism) through situations of use of devices within the university. We adopted our positioning of researcher. At the end of research, we answer to the question « How to compose with this functioning? ». This part of the study is addressed to promoters and managers in a perspective of accompaniment and advising. We become an acting researcher . After a review of the context of malagasy education and researches concerning the domain of ICT in Sociology and in Education Sciences, we have attempted to offer an additional model of understanding for the usage of ICT through the application of the qualitative systemic analysis of relations and notion of « logic of the system». We have then proposed global actions for managing technological project among malagasy university
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Krawtchenko, Pierre. "Contribution à l'étude de l'intégration du client dans la conduite de projets innovants." Vandoeuvre-les-Nancy, INPL, 2004. http://docnum.univ-lorraine.fr/public/INPL_T_2004_KRAWTCHENKO_P.pdf.

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Dans un environnement turbulent et en perpétuelle évolution, le Client est devenu un l'atout majeur des entreprises. Aujourd'hui, pour s'imposer sur le marché, elles doivent offrir à leurs clients davantage de valeur que leurs concurrents. En parallèle, les clients sont devenus plus exigeants et volatiles. Ils semblent également vouloir jouer un rôle plus important dans la conception des offres qu'ils veulent se voir proposer. Ces deux points constituent la base de notre recherche. Nous avons cherché à répondre à la question suivante : " Comment une entreprise peut-elle intégrer le client dans son processus de conception d'offres nouvelles pour assurer une meilleure acceptabilité du nouveau produit par le marché ? ". L'intégration du client dans le processus de conception d'offres constitue l'objet de notre étude. Nous avons ainsi construit des grilles d'analyses des pratiques d'implication du client qu'une entreprise peut mettre en œuvre pour impliquer ses clients dans le processus de conception d'offres. Nous avons alors utilisé ces grilles pour étudier l'impact de l'implication du client sur l'acceptabilité par le marché du nouveau produit. Pour ce faire, nous avons fait l'hypothèse que les pratiques d'implication du client dépendent de deux dimensions : les différents degrés d'implication du client et les différents objectifs mêmes recherchés par son implication. Nous avons également fait l'hypothèse que l'impact des pratiques d'implication du client sur l'acceptabilité dépend des entreprises. Ces hypothèses ont été testées à partir de données collectées par questionnaire auprès de 47 entreprises établies en France. Ces données ont été traitées statistiquement par des analyses factorielles en correspondances multiples (AFCM) et des tris croisés. Les entreprises appartiennent à quatre secteurs d'activité différents et sont de toutes les tailles, de la TPE à la multinationale. Les résultats ont montré que les pratiques d'intégration du client supposant la plus forte implication effective du client sont celles permettant la meilleure acceptabilité du nouveau produit par le marché. Cette étude apporte de nombreux apports théoriques et pratiques. Elle est l'une des premières à s'appuyer sur des grilles d'analyses de pratiques pour étudier comment les pratiques mises en œuvre par les entreprises peuvent conditionner l'acceptabilité de l'offre par le marché. Elle apporte également aux praticiens un nouvel éclairage sur l'opportunité d'intégrer les clients pour améliorer les chances de succès d'un projet d'innovation
In a turbulent and constantly changing environment, the customer has become the company's most important asset. Today, to outperform the market, a company must offer its customers better value than its rivals. Furthermore, customers have become less easy to satisfy and more unpredictable. They also seem to play a more active role in the product design process. These two points constitute the basis of our research work. We propose to answer the following question : "What can a firm do to integrate the customer in the product design process (NPD) in order to ensure a better acceptability by the market ?". The integration of customers in the NPD process constitutes the subject of our study. For this purpose, we carried out guidelines of customers implication practices that a firm can engage to integrate its customers in the product design process. We used this guidelines to investigate the impact of customers implication on the product acceptability by the market. We hypothesized that customers implication practices may be dependent on two dimensions : the different customers implication degrees and the different objectives followed to integrate them. Besides, we hypothesized that customers implication practices' effect on the product acceptability may depend on firms. Our substantive hypotheses were tested with data from a national survey of 47 companies, using statistical analysis by categorizing, MCA (Multiple Correspondence Analysis), and cross-classifying. These companies operate in 4 different technology fields, and are of various sizes ranging from SMEs to major groups. The results indicated that customers implication practices which suppose the most effective customer implication, are those allowing a better product acceptability by the market, as expected. This study offers important theoretical and managerial implications. It is one of the first to rely on customers implication guidelines as a basis for examining how customers integration practices engaged during the NPD process can moderate the product acceptability on qualitative outcomes. We provide new insights for managers to consider when and how integrating customers to improve the chances of an innovation project reaching a successful outcome
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Duhaut, Nicolas. "Nouvelles technologies de l'information et de la communication et modernisation du service public : les relations administratives dans la branche Famille de la Sécurité sociale." Bordeaux 3, 2005. http://www.theses.fr/2005BOR30012.

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L’introduction des NTIC (Nouvelles Technologies de l’Information et de la Communication) et en particulier d’Internet, représente un des éléments importants de la modernisation des services publics français. Les NTIC constituent notamment un nouveau moyen de communication entre l’administration et les usagers. Ce nouveau type de relation administrative résulte de la définition d’une offre de service mais également des formes de l’appropriation des nouveaux outils proposés aux usagers. A partir d’un état des lieux sur la notion, chargée de valeurs et de significations, de service public « à la française », ainsi qu’un bilan des approches microsociologiques récentes sur les formes traditionnelles de la relation administrative, l’objectif est de proposer une approche socio-politique des usages de l’administration électronique. L’exemple d’un site Internet administratif permet de présenter la constitution de l’offre, la réalité des usages et leurs répercussions sur le service public et la relation administrative. Ce travail s’appuie sur une enquête de terrain réalisée à la Caisse d’Allocations Familiales de Paris, portant sur les usages du site www. Caf. Fr.
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Mabrouk, Rania. "Essays on environmental innovation : the role of vertical relations and public policies." Thesis, Université Grenoble Alpes (ComUE), 2017. http://www.theses.fr/2017GREAE005/document.

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L’innovation du 21ème siècle n’a plus comme simple objectif la survie des entreprises sur le marché et la relance de la croissance des pays. Désormais, elle doit, en plus, préserver l’environnement pour assurer le développement des générations actuelles et futures. Cette nouvelle tâche la place au centre des recherches d’innombrables travaux mobilisant les champs de l’économie de l’innovation et de l’économie environnementale. L’ambition de cette thèse est, dans un premier temps, d’examiner comment ‐à un niveau micro‐économique‐, l’émergence et la diffusion des innovations environnementales sont impactées par les relations stratégiques inter‐firmes au sein des chaînes de valeur. Pour ce faire le premier chapitre montre qu’un monopole est prêt à maintenir sur un marché un produit de moins bonne qualité pour augmenter son pouvoir de négociation face à un fournisseur offrant une innovation drastique –un produit de meilleur qualité sans coûts additionnels‐. Le second chapitre explique comment les pouvoirs de négociation entre les firmes verticalement liées peuvent influencer le choix de l’adoption de la technologie environnementale engendrant un niveau de dépollution ou de bien‐être sous‐optimal. Pour faire face à une telle situation, le régulateur doit adapter sa politique de régulation –une taxe en l’occurrence‐ pour modifier le choix de la firme polluante. Or son intervention peut se révéler insuffisante sous certaines conditions. Dans un deuxième temps, le troisième chapitre cette thèse identifie, théoriquement et empiriquement les déterminants macro‐économiques des innovations environnementales afin d’aider le régulateur à mieux cibler ses interventions
The innovation of the 21st century has no longer as a mere objective the survival of companies in the market and the stimulation of the growth at the country level. From now on, there is an urgent need to preserve the environment to ensure the development of present and future generations. Therefore, several empirical studies and theoretical accounts place the matter at the heart of innovation and economics fields of research. The first objective of this dissertation is to examine how ‐at a microeconomic level‐ the emergence and diffusion of environmental innovations is impacted by strategic inter‐firm relationships within supply‐chains. In order to achieve this goal, the first chapter shows that a monopoly maintains on the market a low‐quality product in the sole intention to increase his bargaining power against a supplier offering a drastic innovation ‐a costless high‐quality product‐. The second chapter explains how bargaining powers between vertically related firms can influence the adoption choice of environmental technology leading to a sub‐optimal level of depollution or welfare. To deal with this situation, the regulator must adapt its regulatory policy ‐a tax in this case‐ to modify the choice of the polluting firm. However, its intervention may prove insufficient under certain conditions. The second objective of the dissertation is developed in the third chapter which identifies theoretically and empirically the macroeconomic determinants of environmental innovations in order to help the regulator to better target its interventions
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Mayedwa, Mziwoxolo. "An exploratory study of inderstanding electronic government in facilitating intergovernmental relations to encourage cooperative governance in South Africa." Thesis, University of the Western Cape, 2010. http://etd.uwc.ac.za/index.php?module=etd&action=viewtitle&id=gen8Srv25Nme4_2848_1306904945.

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The study seeks to investigate the perceived lack of coordination, integration, and coherence among units of government as related to eGovernment. The nature of the study is qualitative with a focus on the use of eGovernment in the public sector and whether it can facilitate intergovernmental forums business processes in an effective and efficient manner. The scope of the study is confined to the intergovernmental fiscal system but focused on eGovernment, intergovernmental relations, and cooperative governance. The primary objective of the study is to explore the use of eGovernment whether it can facilitate, coordinate, and integrate intergovernmental relations. Some studies portray that there are challenges in the coordination of intergovernmental forums which have resulted into a disintegration of services. The study further investigates options that could mitigate these challenges through acknowledging the effective application of ICTs (eGovernment) in government services. The study has found that South Africa has a functioning system of intergovernmental which are not effectively coordinated in terms of engaging each other in matters of mutual interest. On the other hand, eGovernment promised to bring about cohesion and transparency when they are effectively employed. The study revealed that the application of eGovernment in the intergovernmental forums has the capability to improve their operations, respond to its ineffective coordination and improve delivery of services. In a nutshell, the study has found that there is a need for a radical planning outlook that recognises proper utilization of eGovernment in the intergovernmental forums to promote cooperative governance.

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Ait, Mouhoub Louali Nadia. "Le service public à l’heure de l’Open Data." Thesis, Paris 2, 2018. http://www.theses.fr/2018PA020022.

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Le service public a éprouvé une ouverture massive de données publiques dite "Open Data". Ce phénomène s'est développé avec l'émergence des nouvelles technologies d’information dans les administrations publiques, devenant un facteur important dans le renouveau et la modernisation du service public. Cette nouvelle tendance que le monde explore depuis quelques années, vise à partager et à réutiliser les données publiques détenues par le service public. L’objectif de l’Open Data étant la transparence démocratique en réponse à l’exigence de rendre des comptes aux citoyens, pour lutter contre la corruption et promouvoir un gouvernement ouvert en faveur de la participation citoyenne. À cet égard, le concept Open Data mène à nous interroger sur l'importance de l'ouverture des données du service public, sur le degré de l'obligation de s'adapter à cette ouverture, sur les conséquences de l'intrusion d’Open Data dans la sphère du service public et sur les limites imposées à l'Open Data. Pour répondre à ces interrogations, on s’intéressera à l’apparition et au développement de l’Open Data dans le service public, tout en illustrant son impact sur l'évolution de la démocratie et son rôle éminent dans la création de nouveaux services publics, avec notamment le cas du service public de la donnée en France. Ainsi, le meilleur angle pour étudier l'ouverture des données publiques dans le service public sera le droit public comparé, cela nous permettra d'analyser la pratique d'Open Data dans les pays pionniers dans ce domaine et les pays du Maghreb qui intègrent, depuis peu, cette nouvelle méthode de travail. Cette étude a pour but aussi de démontrer ce que l'Open Data peu apporter concrètement à l'administration et au citoyen
The public service has experienced a massive opening of public data known as "Open Data". This phenomenon has developed with the emergence of new information technologies in public administrations, becoming then an important factor in the renewal and modernization of the public service. This new trend that the world has been exploring for a few years aims to share and reuse the public data held by the public service, while keeping as objective the democratic transparency in response to the requirement to be accountable to citizens to fight against corruption and promote Open Government in favor of citizen involvement.In this respect, the Open Data concept leads us to question ourselves about the importance of opening up data in the public service, about the degree of obligation to adapt to this opening, also about the consequences of the Open Data’s intrusion into the sphere of the public service and the limits that Open Data may encounter.To answer these questions, we will focus on the emergence and development of Open Data in the public service, with a depiction of its impact on democracy evolution and its eminent role in the creation of new public services, such as the case of data public service in France. Thus, the best angle to study the opening of public data in the public service is the comparative public law, this allows us to analyze the practice of Open Data in the pioneer countries in this field and the Maghreb countries who recently integrated this new way of work. This study also aims to prove what are the benefits of Open Data for the administration and the citizen
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Халімбекова, Маріам Важидівна. "PR в діяльності соціологічних служб України". Master's thesis, Київ, 2018. https://ela.kpi.ua/handle/123456789/27218.

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Магістерська дисертація присвячена дослідженню PR-діяльності в соціологічних службах України. Окрема уваги приділена становленню PR-діяльності в світі та Україні, визначенню сутності, функцій та технологій PR. У магістерській дисертації проведено експертне інтерв’ю з фахівцями з PR соціологічних компаній.
Master`s thesis is devoted to study PR activities in sociological services in Ukraine. Particular attention is paid to formation PR-activities in the world and Ukraine, determination of essence, functions and technologies of PR. Master`s thesis includes an expert interview with the specialists of PR from Ukrainian sociological companies.
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Achour, Sofia. "Luttes sociales et environnementales à l’épreuve du numérique : une analyse comparative du discours autour de 4 controverses françaises et marocaines." Thesis, Montpellier 3, 2019. http://www.theses.fr/2019MON30068.

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La nouvelle société du 21ème siècle, nous fait entrer de plein fouet dans ce qu’on appelle la société de l’information et de la communication, société construite avec de nouveaux outils de communication qui favorisent l’échange à travers internet et qui devient de plus en plus dure à analyser surtout lorsque tout usager, expert, scientifique ou riverain peut se les approprier pour défendre ses propres intérêts. Sauf que le recours des citoyens aux réseaux sociaux bouleverse la relation de pouvoir, change radicalement les circuits de décisions habituels et induit de nouvelles formes de controverses. Ce travail doctoral propose d’étudier ce bouleversement de pratique en analysant les discours médiatiques et numériques lors de problèmes publics environnementaux. Pour ce faire, l’état de l’art présente une analyse sur les changements de pratique communicationnelle à l’ère du web interactif complétée par une analyse lexicométrique de 4 études de cas. La comparaison de ces derniers, nous a permis de comprendre la raison de la naissance de ces controverses environnementales : constitution d’une arène d’expression citoyenne dominante dans le débat, une propagande dominante dans les journaux, une prise de conscience mondiale et des campagnes de communication pas très éthiques
The 21st century gave birth to the information society, which is built on new communication tools that promote online exchanges that are mainly based on the Internet. These exchanges have become increasingly hard to analyse since many users including scientists, experts and laymen could appropriate any claim to defend their interests. Social network users disrupt the decision making process, leading to new forms of controversy. The following paper aims to study disruptive environmental practices and issues by analysing different media discourses. The objective of this research is to focus on public issues, by highlighting changes in communication practices in the digital era by analysing four case studies. These comparisons allowed us to understand the origin of environmental controversies such as strong citizens involvement in public debates, increasing newspapers propaganda, rising global awareness and unethical communication campaigns
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Книги з теми "Technologies of public relations"

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Nadyeina, Tatyana, Lyubov Goncharova, Oskar Goykhman, and Mariya Koshlyakova. Business communication in the service: documentary, speech, branding, and advertising technologies. ru: INFRA-M Academic Publishing LLC., 2017. http://dx.doi.org/10.12737/24602.

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Comprehensive study guide includes the basic content of a number of disciplines of the professional cycle, necessary for development of skills of referencing, annotating and composing business texts with the aim of providing intellectual services in the course of internal administration and promotion of the organization in the process of external communication. Meets the requirements of Federal state educational standard of higher education of the last generation. Designed for bachelors and masters in training areas "Service", "Advertising and public relations"; may be used when training in similar areas and obtaining additional education, as well as those who would like to work or works in the area of provision of services of an intellectual nature as administrators (secretaries and office managers), secretaries, assistants supervisor, speech writers or image-makers.
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Kaltofen, Carolin, Madeline Carr, and Michele Acuto, eds. Technologies of International Relations. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-319-97418-7.

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Carey, John. Telecommunications technologies and public broadcasting. Washington, D.C: Corporation for Public Broadcasting, 1986.

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Björkin, Mats. Postwar Industrial Media Culture in Sweden, 1945-1960. NL Amsterdam: Amsterdam University Press, 2021. http://dx.doi.org/10.5117/9789462984929.

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During the 1950s, companies aiming for international markets demanded new theories and methods of communication. Ideas regarding cybernetics, systems analysis, new accounting practices, and budgetary principles as well as theories of information, communication, marketing, public relations, and organization were discussed at conferences, seminars, and courses, and in articles and books. At the same time, new technologies changed corporate communication, from a loose-leaf accounting system to mechanical and electronic business machines, from written texts and oral presentations to slide shows, audio tapes, films, television, and flannelgraphs. By looking at a vast array of objects and relations related to uses of media technologies in Swedish industry from the end of World War II to the breakthrough of television, this book shows what happened in the glitches between mass communication and interaction, and how Swedish postwar industry worked to disrupt established understandings of communication.
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Tod, Papageorge, and Museum of Modern Art (New York, N.Y.), eds. Public relations. New York: Museum of Modern Art, 2004.

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Jefkins, Frank. Public relations. 4th ed. London: Pitman, 1992.

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Grupe, Stephanie. Public Relations. Berlin, Heidelberg: Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-17827-6.

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Public relations. Oxford: Oxford University Press, 2011.

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9

L, Yadin Daniel, ed. Public relations. 5th ed. London: Financial Times Pitman Publishing, 1998.

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Association, Public Relations Consultants. Public relations consultancy: The public relations yearbook. London: Public Relations Consultants Association, 1993.

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Частини книг з теми "Technologies of public relations"

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Nobell, Alejandro Alvarez, Jenny J. Yaguache, and Fanny G. Paladines. "Public Relations in Ecuador: Exploratory and Descriptive Research About Career Development." In New Advances in Information Systems and Technologies, 761–70. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-31307-8_77.

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Xu, Wen Jie, and Shui Jin. "Analysis of Daily Public Relations in Art Colleges in the New Media Environment." In Wireless Technology, Intelligent Network Technologies, Smart Services and Applications, 265–73. Singapore: Springer Singapore, 2021. http://dx.doi.org/10.1007/978-981-16-5168-7_33.

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Obukoadata, Presly Ruke, Ngozi Uduma, and Macaulay Aniefiok. "Technologies, media and the transmutation of public relations and advertising in Nigerian societies." In Media and Communication in Nigeria, 161–71. London: Routledge, 2021. http://dx.doi.org/10.4324/9781003208747-15.

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Chałubińska–Jentkiewicz, Katarzyna. "Cybersecurity as a Public Task in Administration." In Cybersecurity in Poland, 191–208. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-78551-2_13.

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AbstractContemporary models of public administration have been formed by various political, social and economic conditions. Public tasks are carried out on the basis of legal provisions under the conditions of applying specific decision-making rules and organisational techniques, which include specific principles, procedures and practice—experience. These features characterise public administration as a system of operations, also in relation to cyberspace. The transformations associated with the computerisation and dissemination of information and communication technologies have meant that the duty of public administration in the information age is, on the one hand, to synchronise the activities of entities belonging to different sectors, and on the other, to manage complex networks, as well as to adapt the functioning of public administration to using new technologies. The goal of cybersecurity management is to provide optimal cost protection; to determine which risks can be avoided and how, using both organisational and technical solutions, the risk can be minimised to an acceptable level.
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Mathieson, Peter William. "The Constant Search for New Sustainable Funding Sources for Public Universities." In International Experience in Developing the Financial Resources of Universities, 49–55. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-78893-3_4.

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AbstractAlthough publicly-funded universities receive financial support from governments for teaching, research and infrastructure, they require additional sources of income in order to survive and thrive, and particularly to allow innovation and strategic development. It is amongst the responsibilities of the university leadership to ensure financial viability and to seek novel sources of funding, tasks for which they are not always well-trained. In this chapter, the author draws on his experience as a university leader on two continents to illustrate the possibilities as well as some of the hurdles and challenges. The chapter includes sections on philanthropy; alumni relations; industry/business relationships; commercialisation of research; and digital technologies & future horizons. Universities need to diversify their income streams, invest to succeed and get better at demonstrating their societal worth. Education is one of the most powerful tools of social and economic mobility. The world needs us to succeed!
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Mathieson, Peter William. "The Constant Search for New Sustainable Funding Sources for Public Universities." In International Experience in Developing the Financial Resources of Universities, 49–55. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-78893-3_4.

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AbstractAlthough publicly-funded universities receive financial support from governments for teaching, research and infrastructure, they require additional sources of income in order to survive and thrive, and particularly to allow innovation and strategic development. It is amongst the responsibilities of the university leadership to ensure financial viability and to seek novel sources of funding, tasks for which they are not always well-trained. In this chapter, the author draws on his experience as a university leader on two continents to illustrate the possibilities as well as some of the hurdles and challenges. The chapter includes sections on philanthropy; alumni relations; industry/business relationships; commercialisation of research; and digital technologies & future horizons. Universities need to diversify their income streams, invest to succeed and get better at demonstrating their societal worth. Education is one of the most powerful tools of social and economic mobility. The world needs us to succeed!
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Isaac, Cynthia. "Public Relations." In Series in Biomedical Engineering, 263–68. New York, NY: Springer New York, 2008. http://dx.doi.org/10.1007/978-0-387-76495-5_28.

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Corke, Alison. "Public relations." In Effective Advertising and PR, 62–73. London: Macmillan Education UK, 1985. http://dx.doi.org/10.1007/978-1-349-10559-5_4.

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Busl, Ruth, and Annegret Haffa. "Public Relations." In Erfolgsfaktor Kundenzufriedenheit, 161–76. Berlin, Heidelberg: Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-32552-6_11.

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Röttger, Ulrike. "Public Relations." In Handbuch Kommunikation, 67–83. Wiesbaden: Gabler, 2009. http://dx.doi.org/10.1007/978-3-8349-8078-6_4.

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Тези доповідей конференцій з теми "Technologies of public relations"

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Tychinsky, Alexey. "COMPILING AN ESP TEXTBOOK (PUBLIC RELATIONS) FOR THE STUDENTS AT UNIVERSITY LEVEL." In 13th International Conference on Education and New Learning Technologies. IATED, 2021. http://dx.doi.org/10.21125/edulearn.2021.0172.

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Borodin, Sergey, and Valentina Ruzanova. "Using Digital Technologies is Securing Private and Public Interests in Gene Research." In 1st International Scientific Conference "Legal Regulation of the Digital Economy and Digital Relations: Problems and Prospects of Development" (LARDER 2020). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210318.028.

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Sharakhina, Larisa V., and Alla G. Trubnikova. "Digitalisation of Public Relations Practice as an Issue to Meet Employers’ Needs." In 2018 IEEE International Conference "Quality Management, Transport and Information Security, Information Technologies" (IT&QM&IS). IEEE, 2018. http://dx.doi.org/10.1109/itmqis.2018.8524917.

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Özlem ILGIN, Hicran, and Miglena Kazashka. "BIBLIOMETRIC ANALYSIS OF PUBLIC RELATIONS AXIS POSTGRADUATE THESES RELATED TO SOCIAL MEDIA OR NEW MEDIA CONCEPTS." In COMMUNICATION AND TECHNOLOGY CONGRESS. ISTANBUL AYDIN UNIVERSITY, 2021. http://dx.doi.org/10.17932/ctc.2021/ctc21.009.

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Public relations and social media are basically based on communication. Changing the order of communication along with the development of new technologies affected all fields of work as well as the field of public relations with the implementation of new practices and tools. Social media applications, which are included in public relations studies, have entered the research field of academic studies on this occasion. In this manner, the subject of this study has been carried out in Turkey and named “public relations” with the concept of “new media” or “social media” concept constitutes the graduate theses. The aim of this research in public relations axis graduate of surveys conducted in Turkey in social media and taking in conjunction with new media concepts to what extent to put forth that takes place in the general population and post is to establish a general map of this thesis. The bibliometric analysis method was used in this study. From this point of view, the year of the thesis, the title and thesis advisor, university and department, the research method, the data collection method of this research, the number of pages and keywords categories were created and the data of the theses were recorded. In the first stage of the analysis, 41 theses containing the words public relations and social media were reached, and 13 theses containing the words public relations and new media in the second stage. It was determined that 54 theses obtained as a result of these scans were carried out between the years 2006-2020. It has been determined that there are 11% of 577 graduate theses, which are in the general universe between these years and have the concept of public relations in their names. As a result of the analysis made, it was determined that the graduate theses with the words social media or new media in their names together with the words of public relations are highly postgraduate thesis. It has been revealed that these theses were published by 31% of Marmara University and 67% were studied in the Public Relations and Publicity Department. In addition, it was determined that the content analysis method was preferred as the data collection technique in these theses with a rate of 63%. In addition, 214 keywords were reached in theses, and it was recorded that ring relationships came in the top rank with 53 frequencies and 25% of these keywords.
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Ilgın, Hicran Özlem, and Miglena Kazashka. "Bibliometric Analysis of Public Relations Axis Postgraduate Theses Related to Social Media or New Media Concepts." In COMMUNICATION AND TECHNOLOGY CONGRESS. ISTANBUL AYDIN UNIVERSITY, 2021. http://dx.doi.org/10.17932/ctcspc.21/ctc21.003.

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Анотація:
Public relations and social media are basically based on communication. Changing the order of communication along with the development of new technologies affected all fields of work as well as the field of public relations with the implementation of new practices and tools. Social media applications, which are included in public relations studies, have entered the research field of academic studies on this occasion. In this manner, the subject of this study has been carried out in Turkey and named "public relations" with the concept of "new media" or "social media" concept constitutes the graduate theses. The aim of this research in public relations axis graduate of surveys conducted in Turkey in social media and taking in conjunction with new media concepts to what extent to put forth that takes place in the general population and post is to establish a general map of this thesis. The bibliometric analysis method was used in this study. From this point of view, the year of the thesis, the title and thesis advisor, university and department, the research method, the data collection method of this research, the number of pages and keywords categories were created and the data of the theses were recorded. In the first stage of the analysis, 41 theses containing the words public relations and social media were reached, and 13 theses containing the words public relations and new media in the second stage. It was determined that 54 theses obtained as a result of these scans were carried out between the years 2006-2020. It has been determined that there are 11% of 577 graduate theses, which are in the general universe between these years and have the concept of public relations in their names. As a result of the analysis made, it was determined that the graduate theses with the words social media or new media in their names together with the words of public relations are highly postgraduate thesis. It has been revealed that these theses were published by 31% of Marmara University and 67% were studied in the Public Relations and Publicity Department. In addition, it was determined that the content analysis method was preferred as the data collection technique in these theses with a rate of 63%. In addition, 214 keywords were reached in theses, and it was recorded that ring relationships came in the top rank with 53 frequencies and 25% of these keywords.
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Dugalich, Natalia, Natalia Alontseva, and Yury Ermoshin. "METHODOLOGICAL BASES OF TRAINING SPECIALISTS IN THE FIELD OF INTERNATIONAL RELATIONS TO DELIVER AN OFFICIAL PUBLIC SPEECH IN ENGLISH." In 10th International Conference on Education and New Learning Technologies. IATED, 2018. http://dx.doi.org/10.21125/edulearn.2018.1105.

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Gordeev, D. I., A. A. Davletov, A. I. Rey, G. R. Akzhigitova, and G. A. Geymbukh. "RELATION EXTRACTION DATASET FOR THE RUSSIAN." In International Conference on Computational Linguistics and Intellectual Technologies "Dialogue". Russian State University for the Humanities, 2020. http://dx.doi.org/10.28995/2075-7182-2020-19-348-360.

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There are few existing relation extraction datasets for the Russian language and they contain a rather small number of examples. Thus, we decided to create a new Ontonotes-based named entities and relation extraction sentence-level dataset called RURED. The dataset contains more than 500 annotated texts and more than 5,000 labelled relations. We also publish baseline models for relation extraction and named entity recognition trained on the dataset. Our models achieve 0.85 for named entity recognition and 0.78 for relation extraction in F1-score.
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Skyrius, Rimvydas. "Human Factors in Person-Technology Relations in Business Decision Making." In 2002 Informing Science + IT Education Conference. Informing Science Institute, 2002. http://dx.doi.org/10.28945/2573.

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The goal of this paper is to produce an evaluation of IT-based support of human decision capabilities, as seen by the decision makers themselves. Recent research efforts, conducted in communication with actual decision makers in business and public administration, have been directed at the evaluation of potential of information technologies (IT) in supporting high-level information activities and creation of new knowledge for the participants. Author’s research experience shows that, apart from preference for simple support tools and techniques, there is a preference for tools and techniques that hold their efficiency over time in related situations, and are oriented towards more stimulation than automation. Also, a hypothesis is made that decision makers prefer more variety and flexibility in information sources than in decision models and other forms of “frozen knowledge”.
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Srivastava, Mansi, Sunil Kumar Khatri, Sapna Sinha, Armaan Singh Ahluwalia, and Prashant Johri. "Understanding Relation between Public Sentiments and Government Policy Reforms." In 2018 7th International Conference on Reliability, Infocom Technologies and Optimization (Trends and Future Directions) (ICRITO). IEEE, 2018. http://dx.doi.org/10.1109/icrito.2018.8748655.

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Hannink, Ryan, Reiner Kuhr, and Tony Morris. "Public Acceptance of HTGR Technology." In Fourth International Topical Meeting on High Temperature Reactor Technology. ASMEDC, 2008. http://dx.doi.org/10.1115/htr2008-58218.

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Nuclear energy projects continue to evoke strong emotional responses from the general public throughout the world. High Temperature Gas-Cooled Reactor (HTGR) technology offers improved safety and performance characteristics that should enhance public acceptance but is burdened with demonstrating a different set of safety principles. This paper summarizes key issues impacting public acceptance and discusses the importance of openly engaging the public in the early stages of new HTGR projects. The public gets information about new technologies through schools and universities, news and entertainment media, the internet, and other forms of information exchange. Development of open public forums, access to information in understandable formats, participation of universities in preparing and distributing educational materials, and other measures will be needed to support widespread public confidence in the improved safety and performance characteristics of HTGR technology. This confidence will become more important as real projects evolve and participants from outside the nuclear industry begin to evaluate the real and perceived risks, including potential impacts on public relations, branding, and shareholder value when projects are announced. Public acceptance and support will rely on an informed understanding of the issues and benefits associated with HTGR technology. Major issues of public concern include nuclear safety, avoidance of greenhouse gas emissions, depletion of natural gas resources, energy security, nuclear waste management, local employment and economic development, energy prices, and nuclear proliferation. Universities, the media, private industry, government entities, and other organizations will all have roles that impact public acceptance, which will likely play a critical role in the future markets, siting, and permitting of HTGR projects.
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Звіти організацій з теми "Technologies of public relations"

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Boulay, Sophie. Quelle(s) considération(s) pour l’éthique dans l’usage des technologies d’information et de communication en relations publiques ? Analyse de cas d’astroturfing et réflexion critique. Which consideration(s) for ethics within the use of information and communication technologies by public relations ? An analysis of astroturfing cases and a critical standpoint. Revista Internacional de Relaciones Públicas, December 2012. http://dx.doi.org/10.5783/rirp-4-2012-09-201-220.

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Polyakova, Tatiyana An, Ignat S. Boychenko, and Nataliya An Troyan. Information and legal support of information security in the transport sector in the context of digital development. DOI CODE, 2021. http://dx.doi.org/10.18411/2021-0339-1001-46156.

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The current paper deals with the information and legal support of information security in the transport sector in the context of digital development. Thus, the development of information and telecommunication technologies and the digitalization of public relations have also affected the field of transport and transport services. There have appeared not only new Транспортное право и безопасность. 2021. № 3(39) 148 transportation means, such as unmanned aircraft, but there are also being introduced information systems related to the identification of passengers in transport. The development of electronic interaction between various subjects of information exchange in transport is a consequence of the global digitalization of public relations, which creates certain risks of enforcing information security, a threat to the information transport infrastructure.
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Mascarenas, David D. Remote Sensor Placement For Public Relations. Office of Scientific and Technical Information (OSTI), December 2013. http://dx.doi.org/10.2172/1110301.

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Compte-Pujol, M., K. Matilla, and S. Hernández. Strategy and Public Relations: a Bibliometric Comparative Study. Revista Latina de Comunicación Social, April 2018. http://dx.doi.org/10.4185/rlcs-2018-1280en.

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Xifra i Triadú, Jordi. Historia de las Relaciones Públicas/Public Relations’ History. Revista Internacional de Relaciones Públicas, December 2015. http://dx.doi.org/10.5783/rirp-10-2015-01-01-04.

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de las Heras-Pedrosa, Carlos, and Ivette Soto-Vélez. Presentación: Relaciones Públicas turísticas / Presentation: Tourist Public Relations. Revista Internacional de Relaciones Públicas, December 2018. http://dx.doi.org/10.5783/rirp-16-2018-01-01-04.

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Almansa Martínez, Ana, and Isabel Ruiz Mora. Presentación: Relaciones Públicas Multidimensionales / Presentation: Multidimensional Public Relations. Revista Internacional de Relaciones Públicas, May 2014. http://dx.doi.org/10.5783/rirp-7-2014-01-03-04.

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Míguez-Gonzalez, María Isabel, Juan Manuel Corbacho-Valencia, and Xosé Manuel Baamonde-Silva. Tendencias de investigación sobre relaciones públicas en revistas internacionales: el caso de Journal of Public Relations Research 2012-2014/Research trends about Public Relations in international journals: the case of Journal of Public Relations Research. Revista Internacional de Relaciones Públicas, December 2016. http://dx.doi.org/10.5783/rirp-12-2016-02-05-24.

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Polzin, Steven. Implications to Public Transportation of Emerging Technologies. Tampa, FL: University of South Florida, November 2016. http://dx.doi.org/10.5038/cutr-nctr-rr-2016-10.

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Adams, Peggy H. Weights and Measures Week guide and year round public relations:. Gaithersburg, MD: National Institute of Standards and Technology, 1989. http://dx.doi.org/10.6028/nist.ir.89-4109.

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