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Статті в журналах з теми "Strategic Marketing Thinking"
Daltas, Arthur, and Philip McDonald. "Barricades to strategic marketing thinking." Planning Review 15, no. 1 (January 1987): 8–15. http://dx.doi.org/10.1108/eb054171.
Повний текст джерелаDaltas, A., and P. McDonald. "Barricades to strategic marketing thinking." Long Range Planning 20, no. 4 (August 1987): 126. http://dx.doi.org/10.1016/0024-6301(87)90185-3.
Повний текст джерелаMoon, Junyean. "Introduction: Strategic thinking in marketing." Journal of Business Research 66, no. 10 (October 2013): 1697. http://dx.doi.org/10.1016/j.jbusres.2012.11.005.
Повний текст джерелаKerin, Roger A., and Michael G. Harvey. "STRATEGIC MARKETING THINKING: A GAME PERSPECTIVE." Journal of Business & Industrial Marketing 2, no. 2 (February 1987): 47–54. http://dx.doi.org/10.1108/eb006026.
Повний текст джерелаFodness, Dale. "Rethinking strategic marketing: achieving breakthrough results." Journal of Business Strategy 26, no. 3 (June 1, 2005): 20–34. http://dx.doi.org/10.1108/02756660510597074.
Повний текст джерелаBenito-Ostolaza, Juan M., and Juan A. Sanchis-Llopis. "Training strategic thinking: Experimental evidence." Journal of Business Research 67, no. 5 (May 2014): 785–89. http://dx.doi.org/10.1016/j.jbusres.2013.11.045.
Повний текст джерелаHuang, Ming-Hui, and Roland T. Rust. "A strategic framework for artificial intelligence in marketing." Journal of the Academy of Marketing Science 49, no. 1 (November 4, 2020): 30–50. http://dx.doi.org/10.1007/s11747-020-00749-9.
Повний текст джерелаDickson, P. R., P. W. Farris, and W. J. M. I. Verbeke. "Dynamic Strategic Thinking." Journal of the Academy of Marketing Science 29, no. 3 (July 1, 2001): 216–37. http://dx.doi.org/10.1177/0092070301293001.
Повний текст джерелаDickson, P. R., P. W. Farris, and W. J. M. I. Verbeke. "Dynamic Strategic Thinking." Journal of the Academy of Marketing Science 29, no. 3 (July 1, 2001): 216–37. http://dx.doi.org/10.1177/03079459994605.
Повний текст джерелаBaraldi, Enrico, Ross Brennan, Debbie Harrison, Annalisa Tunisini, and Judy Zolkiewski. "Strategic thinking and the IMP approach: A comparative analysis." Industrial Marketing Management 36, no. 7 (October 2007): 879–94. http://dx.doi.org/10.1016/j.indmarman.2007.05.015.
Повний текст джерелаДисертації з теми "Strategic Marketing Thinking"
Polúch, Eduard. "Návrh obchodní strategie SBU." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-224164.
Повний текст джерелаHanson, Franchell Frida, and Sandra Andersson. "Design som marknadskommunikation : En studie om olika företags nyttjande och effekt av estetisk och strategisk design för att stärka sitt varumärke." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-19454.
Повний текст джерелаThere is a lot of research and literature on how design, both aesthetic and strategic, can be applied in practice as a communication tool. However, the research and literature does not clarify whether the application of design as a communication tool is industry specific or generally valid for all types of companies. Companies can use design as a communication medium to communicate their brand identity to consumers, so that their view of the brand image becomes equated with the brand identity. If they succeed, the company reaches a strong brand. The purpose of this thesis is to examine and compare how companies in different industries can use design, in the form of aesthetic and strategic design, with the intention to communicate their brand identity to its consumers and to create a strong brand. The thesis is qualitative in nature and consists of individual interviews and focus groups. The individual interviews and focus groups were conducted with key persons from selected companies, their design partners and their customers. The collected data were analysed using a modification of the Corporate branding model and other, more specific, models and theories as a theoretical framework. In the final discussion the authors compare if the use and effect of aesthetic and strategic design as a communication tool differ between companies in different industries, and whether the fact that they operate in different industries has an effect. The use of strategic design and design thinking was different, since the service company (Sturehof) used it consistently, while the product company (Svenskt Tenn) didn’t reach out with communication through design thinking. The effect was not compared since the use differed. The use of aesthetic design differed little between the various companies, but the effect differed more. The authors' explanation for this is that consumers do not set equally high standards and expect the same degree of aesthetic design in a restaurant as they do at a furniture store. Design of a product company in the interior decorating industry was considered as a natural concept, but design of a service company in the restaurant industry was considered a competitive advantage. In conclusion, the authors mean that this thesis demonstrated that design, regardless of industry, should be used in its entirety with both strategic and aesthetic design to achieve a strong brand.
Wang, Shih-Ching. "INDIVIDUAL DIFFERENCE AND DEBIASING STRATEGIES IN THINKING BIASES AND ATTITUDE POLARIZATION." Diss., Temple University Libraries, 2013. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/216582.
Повний текст джерелаPh.D.
Most consequential decisions are made by more than two people. People frequently argue with each other to make better decisions. However, most decision making research usually only involves small purchases and individual decisions. The lacking of investigation in high-cognition decisions and argumentative settings is the motivation of this research. Researchers studying decision making have largely focused on how the decisions that people make are affected by task characteristics, and how labile decisions are with respect to situational factors. However, the fact that many preferences are constructed does not imply that all constructions are equally good. That people differ from each other in thinking is obvious. How and why they differ is less clear. Therefore, the first two studies are foundational studies in order to find out the most important and germane individual difference factor that may be the best predictor of thinking ability, including argument generation quality, evaluation ability, and debiasing ability. I found that logical reasoning ability is the best predictor of both thinking and debiasing ability. Argumentative Theory (Mercier & Sperber, 2011) claims that when reasoning is used in argumentative contexts, the confirmation bias contributes to an efficient form of division of cognitive labor, and then lead to better decisions and attitude depolarization. In study 3, I provided implication evidence to show that either arguing with the other person or viewing arguments from the opposite perspective may lead to attitude depolarization. Most interestingly, individual differences did moderate the main effects.
Temple University--Theses
Gabalytė, Dovilė. "DIZAINO STRATEGIJOS KŪRIMAS PLĖTOJANT KOMPIUTERINIŲ PRIEDŲ VERSLĄ UAB „ACME“ PAVYZDŽIU." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140703_112247-67953.
Повний текст джерелаMaster thesis is oriented into analysis of design strategies and into creating design strategy for "ACME" organization. Thesis includes analysis of theoretical models of service design, design thinking, design doing. An empirical research and SWOT analysis is presented. Empirical research includes survey, follow up interview and experts survey. Practical part presents design strategy created for organization, based on theoretical analysis and results collected during research. Master thesis is oriented into analysing theoretical models and creating design strategy, evaluation of benefits of design strategy, deep analysis of organization and presenting practical plan.
Fogle, Andrew Brian. "Strategies for Graphic Design aimed at the Multiple Sclerosis Community: The Development of the Inclusion Framework to Assist in Design Thinking and Visual Communication Artifacts." Kent State University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=kent1469843228.
Повний текст джерелаLiang, Cheng Kuo, and 鄭國樑. "Study on strategic thinking and implemental techniques about building marketing strategic alliances - a case study of a strategic alliance between a public relationship agency and a catering business." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/2c6zht.
Повний текст джерела輔仁大學
管理學院經營管理碩士學程
96
As the trend of globalization and digitalization impact on business environment, businesses are facing more and more intensive competition to survive. Instead of being competitors against each other, businesses would rather choose to build up cooperative relationship in order to achieve optimized mutual benefits. By integrating individual complemented abilities, the strategic alliance can contribute to help all parties to defeat the pressure of competition together and to build up sustainable competitive advantage. Therefore, building up both vertical and horizontal strategic alliance is one of the most important business strategies for enterprises to implement sustainable management. . The purpose of this study is about strategic thinking and implemental techniques when enterprises are considering strategic alliance. According to previous papers, an analytical model is established- five strategic thinking logics are distinguished: customer value recreation, efficiency enhancement, core competency development, dependency and symbiosis, risks resistance. Meanwhile, there are three steps of strategic alliance progress being identified- launch, implementation, evaluation. Therefore, to verify the effectiveness and practical value of the analytical model, a case study of a strategic alliance between a public relationship agency and a catering company is conducted. The major finding of this study is that the five strategic thinking logics would account for different importance to enterprises, depending on their strategic goals. The difference of strategic goals would cause different ways of execution. In practice, enterprises with complemented abilities would easily achieve the same vision while implementing strategic alliance. At the same time, the strategic alliance would enhance individual party’s competitive advantage, reposition them among value chains, and re-regulate the industries. Thus, sustainable management is best practiced through strategic alliance.
"Designing Small Business: A User-Centered Study of Needs, Resources, and Tools." Master's thesis, 2012. http://hdl.handle.net/2286/R.I.14747.
Повний текст джерелаDissertation/Thesis
M.S.D. Design 2012
YU, JU-LI, and 李侑如. "Applying Design Thinking in Developing Educational Board Game - An Example of Marketing Strategies(4Ps)." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/nbsnqu.
Повний текст джерела明新科技大學
管理研究所碩士班
107
Due to the promotion of the Ministry of Education’s policy, table game is used to be one of the teaching tools in class. The use of the characteristics of table games is integrated into the education. Students can improve their learning and the ability of brain-thinking by playing table games. This study designed an educational table game by using Marketing Strategies (4Ps) as a design category. This educational table game, which allows students to understand the definitions and methods of using, and then integrate the design-thinking tool to the board game, and finally do some modifications and adjustments on it. The purpose of this research is to develop an educational table game which is based on the Marketing Strategies (4Ps). This study combines the steps of “The Loop Mode of Educational Board Game Design” and “Design Thinking”, and which includes the Empathy Map, Point of View (POV), and How Might We (HMW) three techniques. Those two games are named "Marketing Pats" and "Story Marketing", which were expected to be useful tools apply to marketing education.
Yu-Xing, Wu, and 吳毓星. "The study of contemporary feminine thinking and marketing strategies as example of successful women entrepreneurs in Taiwan." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/03264198386813774940.
Повний текст джерела佛光大學
未來學系
97
The purpose of this study is to discuss that women entrepreneurship to make use of feminine thinking in her business strategy. Therefore, women entrepreneurships can be divided in to three parts:Feminine thinking, marketing strategy, and the factor of women entrepreneurships to be successful. The results can be summarized three point: 1. Feminine Thinking: (1) From small become to big, from thin become to wide. (2) See clearly destiny, dare to challenge. (3) Use love substitution hate, demand sentiment and principle. (4) Study constantly, create value. (5) Sharing coexistence , creates win-win. (6) Full of ideals, in the face of the future. 2. Marketing Strategy: (1) Have story nature, produce the same heart. (2) Social education, feedback and feel grateful. (3) Use the Blue Ocean Strategy, innovates embarks. (4) Emphasizes the localization, the approval brand. (5) Corporate image, love and care. 3. The Factor of Women Entrepreneurships to be successful. (1) The past is not equal to the future, the key was in oneself that succeeded: Though Women Entrepreneurship in the course of entrepreneurship, meet heavy environment change more, they never give up hoping, still put the low posture, the own goal of the orientation too, adjusting the method and means constantly, diligent forward. (2) Pass by the financial storm hand in hand: No matter meet the society as big as financial storm through assaulting, so long as insist on the support of the people, regard enterprise as one's own family, regard staff as one's own family at the same time; Share in trouble, be in the same boat altogether, then tide over low tide and predicament of entrepreneurship, it is inexistent that this kind of characteristic may be a male entrepreneurship. (3) The innovation strength is big: Women Entrepreneurship the family stress innovation, stress small and beautiful, it is fine and smooth to stress, this is a general Men Entrepreneurship, the characteristic relatively deficient.
Книги з теми "Strategic Marketing Thinking"
Hill, Mark E. Marketing strategy: The thinking involved. Thousand Oaks: SAGE Publications, 2013.
Знайти повний текст джерелаHill, Mark E. Marketing strategy: The thinking involved. Thousand Oaks: SAGE Publications, 2013.
Знайти повний текст джерелаRajagopal. Systems thinking and process dynamics for marketing systems: Technologies and applications for decision management. Hershey, PA: Business Science Reference, 2012.
Знайти повний текст джерелаG, Woodside Arch, ed. Brand choice: Revealing customers' unconscious-automatic and strategic thinking processes. Houndmills [England]: Palgrave Macmillan, 2005.
Знайти повний текст джерелаThinking out of the box: How to market your company into the future. New York: Wiley, 1997.
Знайти повний текст джерелаMitachi, Takashi. BCG shi ye: Zhan lüe si wei de yi shu = The BCG way : the art of strategic insight. Beijing: Dian zi gong ye chu ban she, 2008.
Знайти повний текст джерелаA, Michaelson Gerald, ed. Sun tzu: The art of war for managers : new translation with commentary : 50 rules for strategic thinking. Alcoa, Tenn: Pressmark International, 1998.
Знайти повний текст джерелаEster, Peter. Accelerators in Silicon Valley. NL Amsterdam: Amsterdam University Press, 2017. http://dx.doi.org/10.5117/9789462987166.
Повний текст джерелаToyota's Global Marketing Strategy: Innovation Through Breakthrough Thinking and Kaizen. Taylor & Francis Group, 2017.
Знайти повний текст джерелаPlenert, Gerhard, Shozo Hibino, and Koichiro Noguchi. Toyota's Global Marketing Strategy: Innovation Through Breakthrough Thinking and Kaizen. Productivity Press, 2017.
Знайти повний текст джерелаЧастини книг з теми "Strategic Marketing Thinking"
Sminia, Harry. "Marketing-inspired strategic thinking." In The Strategic Manager, 19–41. Second edition. | Abingdon, Oxon ; New York, NY : Routledge,: Routledge, 2017. http://dx.doi.org/10.4324/9781315228075-2.
Повний текст джерелаGöttlichová, Marcela. "How to Win with the Use of Creative Thinking—The Integration of Theory and Practice in Tertiary Education." In Strategic Innovative Marketing, 91–97. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-16099-9_12.
Повний текст джерелаMiliopoulou, Georgia-Zozeta. "Teaching Critical Thinking Through Tourism Advertising." In Strategic Innovative Marketing and Tourism, 843–51. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-36126-6_93.
Повний текст джерелаGöttlichová, Marcela. "Enhancing Practice in Continuity with Innovative Thinking: The Primary Task of Higher Education." In Strategic Innovative Marketing and Tourism, 317–26. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12453-3_36.
Повний текст джерелаDelisle, Marie-Andrée. "Linking creative tourism products to markets: target marketing, promotion, commercialization, and market readiness." In Creative tourism: activating cultural resources and engaging creative travellers, 135–50. Wallingford: CABI, 2021. http://dx.doi.org/10.1079/9781789243536.0019.
Повний текст джерелаHibino, Shozo, Koichiro Noguchi, and Gerhard Plenert. "The Hybrid Thinking Engine Drives Toyota: Breakthrough Thinking’s Four Principles." In Toyota’s Global Marketing Strategy, 65–74. Boca Raton, FL : CRC Press, [2017]: Productivity Press, 2017. http://dx.doi.org/10.1201/9781315163567-5.
Повний текст джерелаHibino, Shozo, Koichiro Noguchi, and Gerhard Plenert. "Introduction: What Does Toyota’s “Thinking Habits” Mean? What Is the Toyota Way of Thinking?" In Toyota’s Global Marketing Strategy, 1–14. Boca Raton, FL : CRC Press, [2017]: Productivity Press, 2017. http://dx.doi.org/10.1201/9781315163567-1.
Повний текст джерелаHibino, Shozo, Koichiro Noguchi, and Gerhard Plenert. "The Seven Thinking Habits of Global Marketing." In Toyota’s Global Marketing Strategy, 141–46. Boca Raton, FL : CRC Press, [2017]: Productivity Press, 2017. http://dx.doi.org/10.1201/9781315163567-10.
Повний текст джерелаSminia, Harry. "Marketing-inspired strategic thinking." In The Strategic Manager, 19–44. 3rd ed. Routledge, 2021. http://dx.doi.org/10.4324/9781003031260-2.
Повний текст джерелаWilson, Lee. "Strategic Thinking in 30 Minutes." In 30-Minute Website Marketing, 155–66. Emerald Publishing Limited, 2019. http://dx.doi.org/10.1108/978-1-83867-078-820191012.
Повний текст джерелаТези доповідей конференцій з теми "Strategic Marketing Thinking"
Bikmetov, Evgeniy. "Strategic thinking as the basis of marketing communications management." In Actual problems of communication: theory and practice (XIV). Baskir State University, 2022. http://dx.doi.org/10.33184/apktip14-2022-10-26.4.
Повний текст джерелаArruda, Amilton, Celso Hartkopf, and Rodrigo Balestra. "City branding: strategic planning and communication image in the management of contemporary cities." In Systems & Design: Beyond Processes and Thinking. Valencia: Universitat Politècnica València, 2016. http://dx.doi.org/10.4995/ifdp.2016.3288.
Повний текст джерелаHöschele, H. H. "Wegweiser in die “GTS-qualifizierte Zukunft” (The Ways to the “GTS-Qualified Future”)." In ITSC 1999, edited by E. Lugscheider and P. A. Kammer. Verlag für Schweißen und verwandte Verfahren DVS-Verlag GmbH, 1999. http://dx.doi.org/10.31399/asm.cp.itsc1999p0370.
Повний текст джерелаBuzzetto-More, Nicole, and Bryant Mitchell. "Student Performance and Perceptions in a Web-Based Competitive Computer Simulation." In InSITE 2009: Informing Science + IT Education Conference. Informing Science Institute, 2009. http://dx.doi.org/10.28945/3353.
Повний текст джерелаRetamosa, Marta, Ángel Millán, and Juan Antonio García. "Thinking about going to university? Segmenting undergraduates." In Fifth International Conference on Higher Education Advances. Valencia: Universitat Politècnica València, 2019. http://dx.doi.org/10.4995/head19.2019.9208.
Повний текст джерелаAl-Zoubi, Munif Mohammed. "The growth of influencer marketing." In The European Union’s Contention in the Reshaping Global Economy. Szeged: Szegedi Tudományegyetem Gazdaságtudományi Kar, 2022. http://dx.doi.org/10.14232/eucrge.2022.21.
Повний текст джерелаHan, Wei. "Research on the New Thinking Direction of Enterprise Marketing Strategy in the New Economic Era." In 2017 2nd International Conference on Education, Sports, Arts and Management Engineering (ICESAME 2017). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/icesame-17.2017.151.
Повний текст джерелаYang, Xingqian. "Probe into the New Thinking of Marketing Strategy of Enterprises under the Background of New Economy." In 2018 International Conference on Management, Economics, Education and Social Sciences (MEESS 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/meess-18.2018.91.
Повний текст джерелаHashtroodi, Pantea, and Masood Yazdani Moghaddam. "INVESTIGATING APPLICATION OF VISUAL THINKING STRATEGIES IN DEVELOPING AUDIO AND VISUAL ONLINE MATERIALS BY NON-NATIVE EFL TEACHERS: INTEGRATING ART ASSISTED LANGUAGE LEARNING (AALL) AND ARTS MARKETING." In 12th International Technology, Education and Development Conference. IATED, 2018. http://dx.doi.org/10.21125/inted.2018.0832.
Повний текст джерела