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Автор: Grafiati
Опубліковано: 6 вересня 2023
Оновлено: 7 вересня 2023

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Статті в журналах з теми "Social Media-Business"

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Kaur, Ramandeep. "Social Media Marketing and Small Business." International Journal of Trend in Scientific Research and Development Volume-3, Issue-2 (February 28, 2019): 1051–53. http://dx.doi.org/10.31142/ijtsrd21501.

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Bell, David, and Sara Robaty Shirzad. "Social Media Business Intelligence." International Journal of Sociotechnology and Knowledge Development 5, no. 3 (July 2013): 51–73. http://dx.doi.org/10.4018/ijskd.2013070104.

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Social media tools are increasingly used for relationships management among marketplace actors (e.g. organisations, suppliers and individuals). As markets become ever more global and dynamic, new entrants find themselves struggling to fully understand the marketplace, companies operating with it and changes that occur. The authors discuss Social Media Network (SMN) tools and outline a methodology and procedure that supports the identification of domain specific networks within particular global business-to-business environments. Research is carried out using SMN data about firms in the pharmaceutical industry. The authors use their own methodology to uncover market participants, linkages and prominent issues that may help new firms to position themselves effectively within a new marketplace. SMNs provide a sizable source of information and new approaches are required to fully leverage their considerable value. This paper explores how SMNs can be used as an effective source of business intelligence by utilising two popular SMN platforms.
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Arnaboldi, Michela, and Jean-Francois Coget. "Social media and business." Organizational Dynamics 45, no. 1 (January 2016): 47–54. http://dx.doi.org/10.1016/j.orgdyn.2015.12.006.

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Narayanan, Madhavan, Sitaram Asur, Arun Nair, Sachin Rao, Avinash Kaushik, Dina Mehta, Shubhangi Athalye, Amita Malhotra, Akhil Almeida, and Rajesh Lalwani. "Social Media and Business." Vikalpa: The Journal for Decision Makers 37, no. 4 (October 2012): 69–112. http://dx.doi.org/10.1177/0256090920120406.

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McHaney, Roger, Merrill Warkentin, David Sachs, Michael Brian Pope, and Dustin Ormond. "Teaching Social Media in Business." Journal of Information Technology Education: Innovations in Practice 14 (2015): 039–62. http://dx.doi.org/10.28945/2164.

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The ways people connect, interact, share, and communicate have changed due to recent developments in information technology. These developments, categorized as social media, have captured the attention of business executives, technologists, and education professionals alike, and have altered many business models. Additionally, the concept of social media impacts numerous sub-disciplines within business and has become an important issue with operational, tactical, and strategic considerations. Despite this interest, many business schools do not have courses involving social media technologies and applications. In those that do, the placement and focus of the course varies considerably. This article provides motivation and insight into the process of developing an approach for effectively teaching social media use in business. Additionally, it offers implementation examples of courses taught at three major universities. The article concludes with lessons-learned that will give instructors practical guidance and ensure that social media courses taught in a business school provide students with a solid basis for integrating social media into business practice.
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Nunez-Zabaleta, Aitziber. "Social Media for Business Purposes." International Journal of E-Business Research 15, no. 3 (July 2019): 35–50. http://dx.doi.org/10.4018/ijebr.2019070103.

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This article analyses the specific work tasks that 302 professional workers from the Basque region in Spain perform on social media (SM) for attaining their objectives, together with the work satisfaction they gain. The target population consisted of 23,000 professional workers in the Spanish Basque Country region, both employees and self-employed, with a particular interest in the use of new technologies. A sample of 302 professional workers were surveyed. The author found that professional workers are using SM applications to accomplish a wide range of objectives. Employees themselves are using SM for business purposes with their own strategy and on behalf of the company they work for. In addition to the SM strategy of the employees being integrated within the overall business strategy, managers should encourage them to use SM as this all contributes to the better performance of the company.
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Maravilhas, Sérgio. "Social Media Intelligence for Business." International Journal of Organizational and Collective Intelligence 6, no. 4 (October 2016): 19–44. http://dx.doi.org/10.4018/ijoci.2016100102.

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Social Media intelligence allow the knowledge of competitor's moves and the analysis of trends from the communications exchanged in the networks of individual consumers, making it easy for companies to develop solutions according to their clients and prospects desires. There are several characteristics that describe the quality of information that will allow the analysis of the value of the information used. Information is an important aid in the decision making process and must be of quality to improve its value. Marketing trends and competitive information is needed to clear decision-making about what products develop, for what customers, at what cost, through which distribution channels, reducing the uncertainty that a new product/service development always brings. Learning how to extract quality information, unbiased, valuable for business, from these social tools is the aim of this work, sharing with the interested parties some ways of using it for their profit and competitive sustainability.
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Farah, Badie. "Business Ethics and Social Media." International Journal of Civic, Political, and Community Studies 10, no. 3 (2013): 1–8. http://dx.doi.org/10.18848/2327-0047/cgp/v10i03/58258.

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Soegoto, Eddy Soeryanto, and B. K. Aqila. "E-Business through Social Media." Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities 1 (December 1, 2020): 90–95. http://dx.doi.org/10.34010/icobest.v1i.17.

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The purpose of this research is to find out how marketing communication strategies are used in online business. The method of this research used a descriptive method. The results of this research show that doing business is not difficult; the seller can open an online business. Through marketing communication strategies that are attracting and right to the segmentation. As a result of the business that the seller organize can develop well.
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Nagle, Tadhg, and Andrew Pope. "Understanding social media business value, a prerequisite for social media selection." Journal of Decision Systems 22, no. 4 (November 2013): 283–97. http://dx.doi.org/10.1080/12460125.2014.846543.

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Дисертації з теми "Social Media-Business"

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Yan, Lina, and Carol Musika. "The Social Media and SMEs Business Growth : How can SMEs Incorporate Social Media." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-74702.

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Background: The dramatic increase of the popularity of social media has affected in a large extent how SMEs reach and engage with their target customers to promote their products or services and to brand their firms. How SMEs incorporate social media for better business growth has gained huge attention from both academic and industrial sectors. Purpose: The purpose of this study is to identify and evaluate the aspects that are incorporated by SMEs when implementing social media in order to gain knowledge how SMEs could incorporate those factors when implementing social media. Research questions: What are those aspects that SMEs are incorporating to implement social media? Methodology: This study adopts six semi-structured interviews with six case organizations to identify and evaluate the aspects that are incorporated by SMEs to implement social media in the context of Sweden. Three small size and three medium-size firms in Växjö, Sweden who use social media for business purposes have been selected. Conclusion: The findings of this research identified and evaluated several aspects that are incorporated by all SMEs to implement social media in the context of Sweden: decision making about platform(s) and their deploying; governance responsibility; value metrics; accessibility; risk management; online community followers growing; content creation and updating; incentive strategy; monitoring social media sites; comments utilizing for future development; message processing rules; customer feedback timelines and report creating and sharing. The result shows the new approach of social media implementation which brought by Culnan, McHugh, and Zubillaga (2010) can help the researchers to identify and evaluate the aspects that SMEs are incorporating to implement social media, and chose to acquire knowledge that they can take advantage of from those aspects to incorporate and reinforce their social media implementation. Equally by putting into practice these aspects SMEs foster their growth in a number of ways such as customer relations, external and internal communication and several other ways.
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Reddy, Karnegari Keshav, Karnam Vikram SaiPrasad, and Gayasuddin Shaik. "An analysis of business through social media." Thesis, Högskolan i Borås, Institutionen Handels- och IT-högskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17306.

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In recent years social media has become ubiquitous and necessary for social networking and content sharing. Social media reached a stage where its impact is being felt by larger organizations that exist today. It has become necessary for the organizations to re-examine their existing business processes and formulate new business processes to compete in the globalized markets. In our paper we are going to deal with issues like how the social media affect the business processes and why they are affecting the business processes in contemporary organizations. The success of a business depends on effective implementation of its business processes. So these business processes when being designed several factors are being taken into consideration. Social media facilitates for the conjecture of a mixture of people from different domains for sharing of content, it serves as an important and indispensable factor in defining business processes.
Program: Magisterutbildning i informatik
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3

Lo, Bobby. "Social media analytics in business intelligence applications." Thesis, Massachusetts Institute of Technology, 2008. http://hdl.handle.net/1721.1/46017.

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Thesis (M. Eng.)--Massachusetts Institute of Technology, Dept. of Electrical Engineering and Computer Science, 2008.
Includes bibliographical references (p. 89-93).
Social media is becoming increasingly important in society and culture, empowering consumers to group together on common interests and share opinions through the Internet. The social web shifts the originators of content from companies to users. Differences caused by this dynamic result in existing web analytic techniques being inadequate. Because people reveal their thoughts and preferences in social media, there are significant opportunities in business intelligence by analyzing social media. These opportunities include brand monitoring; trend recognition, and targeted advertising. The market for social media analytics in business intelligence is further validated by its direct application in the consumer research market. Challenges lie ahead for development and adoption of social media analytics. Technology used in these analytics, such as natural language processing and social network analysis, need to mature to improve accuracy, performance, and scalability. Nevertheless, social media continues to grow at a rapid pace, and organizations should form strategies to incorporate social media analytics into their business intelligence frameworks.
by Bobby Lo.
M.Eng.
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4

Liu, Y. (Yahui). "The influence of social media on business processes." Master's thesis, University of Oulu, 2013. http://urn.fi/URN:NBN:fi:oulu-201310121791.

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Business process reengineering (BPR) has been discussed over 20 years. Nowadays, social media is widely used by companies in doing business. It plays the role to influence business processes. This thesis aims to answer the question: “How does social media change the major business processes?” The prior research in the disciplines of BPR and social media is reviewed first. Based on the literature, a framework used to illustrate the influence of social media on business processes and degrees is developed. In the framework, four types of communication (firm-to-customer communication, customer-to-firm communication, internal-firm communication, and customer-to-customer communication) are discussed in four main business processes (marketing/sales, services, product, and personnel.) Finnair, because of its activity of using social media, is introduced in detail as an example. The story of Finnair using social media supports the framework. The relationship between BPR and social media is found that is medium.
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Mohamad, Zaki Nur Amalina. "The Role of Social Media in Business-to-business (B2B) Relationship Marketing." Thesis, Griffith University, 2017. http://hdl.handle.net/10072/367619.

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Traditionally, consumers used social media –—such as blogs, social networking sites, and video sharing sites–—to share their experiences of a product or service. Increasingly, however, consumers are utilising these platforms to not only interact with consumers, but to better engage with companies. This represents the social media phenomenon, which can now significantly impact a company’s strategy, sales, and even survival. Yet, many companies ignore or abstain from using this form of media largely due to a lack of understanding what social media entails and what benefits it can provide to both consumers and business in general. This research aims to provide a better understanding of the utilisation of social media within a business context. Prior research over the last decade has tended to heavily invest in understanding social media from a business-to-consumer (B2C) perspective, largely overlooking the question of how businesses can best utilise social media to market (and interact) with other businesses (B2B). Although a few studies have touted the importance of improving our understanding the role of social media in the B2B environment (particularly in the context of relationship development) (e.g. Kaplan & Haenlein, 2010), to date, there has been a lack of empirical academic research investigating the role and value of social media in relationship marketing within a B2B perspective. This study aims to address the evident research gap through exploring the role of social media in B2B relationship marketing.
Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Griffith Business School
Griffith Business School
Full Text
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Jarrett, Loran. "Social Media Deployment in a Business to Business Environment: Theory and Practice." Scholar Commons, 2018. https://scholarcommons.usf.edu/etd/7527.

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Social media is increasingly being used by business-to-business (B2B) firms to engage with their customers as they seek to maintain and grow their relationship with their customers. In my dissertation, I examine what communication objectives B2B firms seek to achieve via social media at different stages of the relationship cycle (exploration, expansion, maturity). I then use a panel of social media experts to evaluate the social media efforts of these firms to determine how well these firms achieve their social media objectives. I then contrast how the social media communication objectives of these firms at different stages of the relationship line up with what academic literature suggests as being the most appropriate at the given stage of the relationship and thus highlight the gaps between theory and practice.
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You, Ya. "Social Media Effectiveness." Doctoral diss., University of Central Florida, 2013. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/6040.

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Over the last decade, the advent of social media such as online product reviews (e.g., Amazon.com),blogs and other social networking sites (e.g., Facebook.com) has dramatically changed the way consumers obtain and exchange information about products. This dissertation investigates the impact of various types of social media on product performance and compares the effectiveness of social and traditional media under various conditions. Specifically, the first chapter performs a meta-analysis of consumer-generated WOM elasticity in social media to identify the factors that influence the impact of WOM on product sales and to assess the generalizability of the relationship. The second chapter examines how social media may influence product performance in different product contexts as compared with traditional media, which assists managers in making better media decisions. Taken together, this dissertation evaluates the progress in this field, and then takes a step further by applying past findings to understand how social media may perform at various stages in the product lifecycle.
Ph.D.
Doctorate
Dean's Office, Business Administration
Business Administration
Business Administration; Marketing
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Rodriguez, Donaire Silvia. "Social media, interactive tools that change business model dynamics." Doctoral thesis, Universitat Politècnica de Catalunya, 2012. http://hdl.handle.net/10803/83599.

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The aim of this research is two-folded. On the one hand, it attempts to assist employers of Catalan micro-retailers in designing, implementing and developing their Social Media strategy as a complementary channel of communication. On the other hand, it attempts to contribute to the research community with a better understanding on both which building block of the micro-retailer¿s Business Model is more influenced by the customer level of interaction by means of the Social Media and how a transformation can be observed in the micro-retailers¿ Business Models as a result of the Social Media implementation. The research question to be answered in this paper is how the transformation of the activity system of the micro-retailers¿ Business Model would allow the emergence of a Participatory Business Model by means of Social Media. To carry out this research the Participatory Action Research methodology was used, whose contribution has two results: the one is more practitioner oriented and the other is more academic. The incipient results of the research showed a scarce transformation of Catalan microretailer¿s business model as a consequence of the implementation of social media. However, it is significant enough to be considered as more than just a simple adoption of an alternative channel of communication. One of the main contributions is related to how customer influences the activity system of the micro-retailer¿s business model beyond four levels of customer interaction (communication, interaction, participation and collaboration) by means of social media. On the one hand, the activity system of a business model is referred to the eight building blocks of Osterwalder, Pigneur and Tucci (2005) research that includes customer segment, customer relationship, distribution channel, capabilities, partner, value configuration, value proposition, profit and cost. On the other hand, the four defined levels of customer interaction are based on the literature of group collaboration systems. The results showed that not all the building blocks forming the business model are influenced by consumer interaction. The only building blocks influenced by an initial communication level in the current social media strategy implementation stage of our sample (five micro-retailers) are the following: customer segment, customer relationship, distribution channel, value proposition and cost. This incipient stage of transformation can be justified by a lack of effort made due to the small size of the business and a lack of team working inside the companies, easily adapting to changes. It can also be justified by the fact it was carried out by the micro-retailers only during a short period of time (14 month). Another contribution of the paper shows that Social Media transformation drives a BM innovation according to the following mediator elements: (1) the dynamic capabilities, (2) the ability of learning, (3) the dedicated effort, (4) the implementation time and (5) the level of customer participation.
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Verstraeten, Jean-Benoit Pierre Joel Vincent. "Practices in social media in the travel education business." reponame:Repositório Institucional do FGV, 2014. http://hdl.handle.net/10438/13137.

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Practices in Social media refers to the view or perception of a brand not only based on its offerings and services, but also on its values and culture as perceived primarily by consumers. Organizations may utilize brand image to accomplish its goals or objectives by structuring an image that is interesting and acceptable to customers. In recent years, one of the ways that organizations consistently market or advertise their brand involves social media. The objective of this research study is to explore what are the practices in social media in the travel education business. To obtain data, the researcher interviewed people from 6 travel education firms and collated information about the topic from existing primary and secondary sources. The researcher conducted the research to determine practices in social media marketing as they apply in the tourism and education sectors. Based on the data obtained by the researcher, practices in social media marketing include the utilization of social media platforms with a widespread international reach such as Facebook, Twitter, Instagram, and YouTube. Another strategy is to constantly post updates that are not only interesting but also informational about the products and services offered by a brand or organisation. Companies or organizations must also interact with customers or clients online in order to maintain the latter’s interests in the former’s offerings and services. Customer engagement is one of the reasons why customers opt to follow firms online through social media. The research study also reveals other advantages and benefits of social media that constitute best practices such as the conversion of non-customers to customers, increased media presence to boost popularity, the effective communication of organisational goals and objectives, and the formation of a good relationship with customers. Organisations may also use tourist created content (TCC) and other types of user-generated content to guide decision-making in product development.
Praticas na midia social se refere a vista ou a percepcao de uma marca nao so com base em suas ofertas e servicos, mas tambem sobre seus valores e cultura como percebido principalmente pelos consumidores. As organizacoes podem utilizer a imagem que é interessante e aceitavel para os clients. Nos ultimos anos, uma das formas que as organizacoes de forma consistente comercializar ou publicitar a sua marca envolve midias sociais. O ojetivo deste estudo é explorer quais sao as praticas de midia social no negocio de educacao de viagens. Para obter os dados, a pesquisadora entrevistou pessoas de seis empresas de educacao de viagens e cotejadas informacoes sobre o tema a partir de fonts primarias e secundarias existentes. O pesquisador conduziu a pesquisa para determiner praticas de marketing de midia social em que se aplicam nos sectores do turismo e educacao. Com base nos dados obtidos pelo pesquisador, as praticas de marketing de midia social incluem a utilizacao de plataformas de midia social com um alcance internacional generalizada tipo Facebook, Twitter, Instagram e YouTube. Outra estratégia é para postar constantemente as atualizações que não são apenas interessante, mas também informativo sobre os produtos e serviços oferecidos por uma marca ou organização. As empresas ou organizações devem também interagir com os clientes ou clientes on-line, a fim de manter os interesses deste último em ofertas e serviços da ex. O envolvimento do cliente é uma das razões por que os clientes optam por seguir as empresas on-line através da mídia social. A pesquisa também revela outras vantagens e benefícios da mídia social que constituem as melhores práticas, tais como a conversão de não-clientes para os clientes, o aumento da presença da mídia para aumentar a popularidade, a comunicação eficaz das metas e objetivos organizacionais, bem como a formação de um bom relacionamento com os clientes. As organizações também podem usar turístico criado conteúdo (TCC) e outros tipos de conteúdo para orientar a tomada de decisão no desenvolvimento do produto gerado pelo usuário.
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Nelson, Laura Kathleen. "Risky business: social media metrics and political risk analysis." reponame:Repositório Institucional do FGV, 2015. http://hdl.handle.net/10438/13626.

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Quantifying country risk – and in particular, political risk – poses great difficulties for business, institutions, and investors alike. As economic indicators are updated far less frequently than Facebook feeds, it can be challenging for political risk analysts to understand, and more importantly measure, what is taking place in real time on the ground. However, with the growing availability of big data from social media platforms such as Twitter, now is an opportune moment to examine the types of social media metrics that are available and the limitations to applying them to country risk analysis, particularly during episodes of political upheaval. This study, using the qualitative method of bibliographical research, identifies the current landscape of data available from Twitter, analyzes the current and potential methods of analysis, and discusses their possible application to the field of political risk analysis. After a thorough review of the field to date, and given the expected near- to medium-term technological advancements, this study concludes that despite obstacles like the cost of data storage, limitations of real-time analysis, and the potential for data manipulation, the potential benefits of the application of social media metrics to the field of political risk analysis, particularly for structured-qualitative and quantitative models, outweigh the challenges.
A quantificação do risco país – e do risco político em particular – levanta várias dificuldades às empresas, instituições, e investidores. Como os indicadores econômicos são atualizados com muito menos freqüência do que o Facebook, compreender, e mais precisamente, medir – o que está ocorrendo no terreno em tempo real pode constituir um desafio para os analistas de risco político. No entanto, com a crescente disponibilidade de 'big data' de ferramentas sociais como o Twitter, agora é o momento oportuno para examinar os tipos de métricas das ferramentas sociais que estão disponíveis e as limitações da sua aplicação para a análise de risco país, especialmente durante episódios de violência política. Utilizando o método qualitativo de pesquisa bibliográfica, este estudo identifica a paisagem atual de dados disponíveis a partir do Twitter, analisa os métodos atuais e potenciais de análise, e discute a sua possível aplicação no campo da análise de risco político. Depois de uma revisão completa do campo até hoje, e tendo em conta os avanços tecnológicos esperados a curto e médio prazo, este estudo conclui que, apesar de obstáculos como o custo de armazenamento de informação, as limitações da análise em tempo real, e o potencial para a manipulação de dados, os benefícios potenciais da aplicação de métricas de ferramentas sociais para o campo da análise de risco político, particularmente para os modelos qualitativos-estruturados e quantitativos, claramente superam os desafios.
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Книги з теми "Social Media-Business"

1

Social media marketing workbook: How to use social media for business. 2nd ed. San Jose, CA]: JM Internet Group, 2016.

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2

Social media and small business marketing. [Seattle, Wash.?: CreateSpace?], 2010.

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3

Social media manager. Madrid: Anaya Multimedia, 2013.

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4

Smart business, social business: A playbook for social media in your organization. Indianapolis, Ind: Que Pub., 2012.

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Social media for business: A beginner's guide. Peterborough: Need-2-Know, 2013.

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6

Hopkins, Lee. Making social media work for your business. London: Ark Group, 2011.

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7

McLeod, Marilyn. Social media overview: Strategies for small business. [Cardiff-by-the-Sea, Calif.]: Consider the Possibility Press, 2010.

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8

Jue, Arthur L. Social Media at Work. New York: John Wiley & Sons, Ltd., 2009.

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9

Erik, Deckers, ed. No bullshit social media: The all-business, no-hype guide to social media marketing. Indianapolis, Ind: Que, 2012.

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10

Henry, Danielle. Social Media Business Planner. Henry, Danielle, 2020.

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Частини книг з теми "Social Media-Business"

1

Wirtz, Bernd W. "Social Media Business." In Electronic Business, 73–103. Wiesbaden: Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-19532-8_4.

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Wirtz, Bernd W. "Social Media Business." In Electronic Business, 44–65. Wiesbaden: Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-8349-4240-1_3.

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Wirtz, Bernd W. "Social Media Business." In Electronic Business, 45–67. Wiesbaden: Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-10347-7_3.

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Wirtz, Bernd W. "Social Media Business." In Electronic Business, 73–110. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-30712-7_4.

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Gehring, Hermann, and Roland Gabriel. "Social Media Business." In Wirtschaftsinformatik, 545–61. Wiesbaden: Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-37702-1_12.

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Wirtz, Bernd W. "Social Media Business." In Springer Texts in Business and Economics, 63–94. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-63482-7_3.

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Beck, Stephan. "Social Media im Business-to-Business." In Digitales Dialogmarketing, 1–27. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-28973-7_34-1.

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Beck, Stephan. "Social Media im Business-to-Business." In Digitales Dialogmarketing, 721–51. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-08245-1_29.

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Beck, Stephan. "Social Media im Business-to-Business." In Digitales Dialogmarketing, 769–94. Wiesbaden: Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-28959-1_34.

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Moghrabi, Issam A. R., and Abdullah R. Al-Mohammed. "Social Media or Social Business Networks?" In Social Media: The Good, the Bad, and the Ugly, 42–52. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-45234-0_4.

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Тези доповідей конференцій з теми "Social Media-Business"

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Franssila, Heljä. "Session details: Social media: Social media - business or pleasure?" In MindTrek '11: Academic MindTrek 2011. New York, NY, USA: ACM, 2011. http://dx.doi.org/10.1145/3250566.

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Stelios, Spyridon. "Business Ethics and Social Media." In The 3rd Human and Social Sciences at the Common Conference. Publishing Society, 2015. http://dx.doi.org/10.18638/hassacc.2015.3.1.183.

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Aihua, Zhu, and Chen Xi. "A Review of Social Media and Social Business." In 2012 4th International Conference on Multimedia Information Networking and Security (MINES). IEEE, 2012. http://dx.doi.org/10.1109/mines.2012.44.

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Subekti, Anggit, Ridi Ferdiana, and Paulus Insap Santosa. "Social Media Mapping for Business Communication." In 2019 International Conference on Information and Communications Technology (ICOIACT). IEEE, 2019. http://dx.doi.org/10.1109/icoiact46704.2019.8938537.

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Spangenberg, Jochen. "Business session "social media and news." In the 21st international conference companion. New York, New York, USA: ACM Press, 2012. http://dx.doi.org/10.1145/2187980.2188252.

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Yudiono, Udik. "Business-Map Learning Media." In 2nd Annual Conference on Social Science and Humanities (ANCOSH 2020). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.210413.082.

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Kärkkäinen, Hannu. "Session details: Track 2: Social Media --- Session 4: Social media in business." In AcademicMindTrek '13: International Conference on Making Sense of Converging Media. New York, NY, USA: ACM, 2013. http://dx.doi.org/10.1145/3260912.

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Friedrichsen, Mike. "Session details: Social media." In AcademicMindTrek '14: Media- Business, Content, Managment, and Services. New York, NY, USA: ACM, 2014. http://dx.doi.org/10.1145/3247490.

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Chen, Francine, Dhiraj Joshi, Yasuhide Miura, and Tomoko Ohkuma. "Social Media-based Profiling of Business Locations." In the 3rd ACM Multimedia Workshop. New York, New York, USA: ACM Press, 2014. http://dx.doi.org/10.1145/2661118.2661119.

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Kim, Haeng-Kon, and Jin Gwang Koh. "Viral and Social Media Marketing for Business." In Advanced Science and Technology 2018. Science & Engineering Research Support soCiety, 2018. http://dx.doi.org/10.14257/astl.2018.150.02.

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Звіти організацій з теми "Social Media-Business"

1

Lees, Matthew. Leveraging Social Media in Your Business. Boston, MA: Patricia Seybold Group, April 2009. http://dx.doi.org/10.1571/psgp04-23-09cc.

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Wang, Xinxin, and Linda S. Niehm. The embedment of social media in small business supply network management. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-642.

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McKittrick, Susan. Capitalizing on Social Media Channels to Draw Audiences in Specific Business Niches. Boston, MA: Patricia Seybold Group, April 2011. http://dx.doi.org/10.1571/sp04-07-11cc.

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Liu, Chuanlan, Jennifer Galster, and Lisa McRoberts. Understanding Opinion Leaders in Social Media: An Exploratory Case Study on a Local Apparel Business Facebook Fan-page. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-659.

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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool of PR campaign has both positive and negative points. Social networks intervene in the sphere of human life, become a means of communication, promotion, branding. The effectiveness of social networks has been evidenced by such historically significant events as Brexit, the Arab Spring, and the Revolution of Dignity. Special attention was paid to the 2019 presidential election. Based on the analysis of individual PR campaigns, the reasons for successful and unsuccessful campaigns from the point of view of network communication, which provide unlimited multimedia and interactive tools for PR, are highlighted. In fact, these concepts significantly affect the effectiveness of the implementation of PR-campaign, its final effectiveness, which is determined by the achievement of goals. Attention is drawn to the culture of communication during the PR campaign, as well as the concepts of “trolls”, “trolling”, “bots”, “botoin industry”. The social communication component of these concepts is unconditional. Choosing a blog as the main tool of a marketing campaign has both positive and negative aspects. Only a person with great creative potential can run and create a blog. In addition, it takes a long time. In fact, these two points are losing compared to other internet marketing tools. Further research is interesting in two respects. First, a comparison of the dynamics of the effectiveness of PR-campaign tools in Ukraine in 2020 and in the past, in particular, at the dawn of state independence. Secondly, to investigate how/or the concept of PR-campaigns in social networks and blogs is constantly changing.
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Rudyk, Myroslava. Нові ролі і функції соціальних медіа у волонтерській діяльності в період російсько-української війни з 24 лютого 2022 року. Ivan Franko National University of Lviv, березень 2023. http://dx.doi.org/10.30970/vjo.2023.52-53.11739.

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The article studies social media as a communication platform during the war. The set of mass communication tools to meet the audience’s information needs, coordination of volunteer activities, popularization of the volunteer movement, and involvement of the Internet community in helping the Armed Forces were analyzed. During the Russian-Ukrainian war, social media became the platform where the exchange of information takes place much faster; good analytics could be found quickly, which were pushed out of the information space. Also, social media have taken on the role of a platform where you can coordinate work, unite society around important issues, organize assistance to the army, and report on the needs of the Armed Forces. That is why the presentation of volunteering in social media is considered a relevant research topic because the presentation of volunteering in social networks has generally changed the content of blogging. Stars of show business, politicians, people of art, and educational and scientific fields have done incredible things with social media’s help in organizing military aid. We believe that the volunteer movement through social media has expanded the functions and role of these communication platforms, demonstrating the importance of Internet communication and the effectiveness of using the latest media tools in wartime. The historiography of the study covers the works of Ukrainian and foreign scientists. Among them are L. Horodenko, V. Hvozdiev, B. Potiatynyk, G. Synorub, A. Rohulskyi, D. Rashkoff, and others. The war situation in Ukraine has opened up new requests for blogging activities, exceptional support, and initiation of volunteering. The content of bloggers is now 80 percent filled with the topic of war. The presentation of volunteer work is considered individually and collectively on behalf of foundations and public organizations. We believe that a significant advantage of an active volunteer movement in social networks is fast communication, which contributes to the rapid resolution of crucial tasks. Keywords: social media, volunteering, information, war.
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Rathinam, Francis, P. Thissen, and M. Gaarder. Using big data for impact evaluations. Centre of Excellence for Development Impact and Learning (CEDIL), February 2021. http://dx.doi.org/10.51744/cmb2.

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The amount of big data available has exploded with recent innovations in satellites, sensors, mobile devices, call detail records, social media applications, and digital business records. Big data offers great potential for examining whether programmes and policies work, particularly in contexts where traditional methods of data collection are challenging. During pandemics, conflicts, and humanitarian emergency situations, data collection can be challenging or even impossible. This CEDIL Methods Brief takes a step-by-step, practical approach to guide researchers designing impact evaluations based on big data. This brief is based on the CEDIL Methods Working Paper on ‘Using big data for evaluating development outcomes: a systematic map’.
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Haider, Huma. Political Settlements: The Case of Moldova. Institute of Development Studies, May 2022. http://dx.doi.org/10.19088/k4d.2022.065.

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The new elite in post-1991 independent Moldova gradually captured state institutions, while internal drivers of reforms have generally been weak. Civil society has had limited effectiveness; and the media is largely dominated by political and business circles (BTI, 2022). The Moldovan diaspora has emerged in recent years, however, as a powerful driver of reform. In addition, new political parties and politicians have in recent years focused on common social and economic problems, rather than exploiting identity and geopolitical cleavages. These two developments played a crucial role in the transformative changes in the presidential and parliamentary elections in 2020 and 2021, respectively.1 The new Moldovan leadership has experienced many challenges, however, in achieving justice and anti-corruption reforms—the primary components of their electoral platform—due to the persistence of rent-seeking and corruption in the justice sector (Minzarari, 2022). This rapid review examines literature—primarily academic and non-governmental organisation (NGO)-based—in relation to the political settlement of Moldova. It provides an overview of the political settlement framework and the political history of Moldova. It then draws on the literature to explore aspects of the social foundation and the power configuration in Moldova; and implications for governance and inclusive development. The report concludes with recommendations for government, domestic reformers, Moldovan society, and donors for improving inclusive governance and development in Moldova, identified throughout the literature. This report does not cover political settlement in relation to Transnistria.
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(CIEH), Chartered Institute of Environmental Health. Online display of food hygiene ratings by food businesses in Wales. Food Standards Agency, June 2023. http://dx.doi.org/10.46756/sci.fsa.lvn877.

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The Chartered Institute of Environmental Health (CIEH) was commissioned by the Food Standards Agency (FSA) to facilitate a workshop to explore regulators views about proposals to introduce mandatory online display of food hygiene ratings by food businesses in Wales. This report details the findings. Participants were supportive of the FSA’s proposals and welcomed the opportunity for engagement at an early stage. They were unanimous in their views that mandating the display of food hygiene ratings online by businesses would represent a natural progression of the current scheme which has evolved over time, reflecting changes in the landscape whereby online food sales have increased dramatically. A gradual approach to introducing any new requirements for food businesses was favoured with voluntary online display by pathfinder businesses initially, followed by phased implementation of a statutory scheme. The likely IT challenges associated with implementation, particularly for small food businesses was highlighted as a concern by participants who welcomed the prospect of a potential technological solution which would automatically update business websites and social media accounts with up-to-date ratings. The resource implications for already stretched local authorities associated with verifying business compliance was highlighted, but the opportunity for this surveillance to be done remotely by the FSA or others was identified, with LAs only needing to be notified in the event of a problem or non-compliance being identified for potential enforcement action. Investment in technology was identified as key to the success of this initiative as there was a general feeling that whilst the Food Hygiene Rating Scheme (FHRS) has developed over time, the technology supporting it has not. Participants suggested that a mobile app should be developed to provide consumers with quick, easy to access up-to-date ratings information. A mobile app would also enable other benefits to be realised. Early engagement about proposals with aggregators and identification of pathfinder food businesses were identified as potential next steps for the FSA, together with continuation of work to explore technological fixes to reduce potential burdens on businesses and regulators associated with implementation of the Scheme.
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Sithole, Enoch. Climate change journalism in South Africa: noticeable improvements, less than adequate. FOJO media institute, March 2023. http://dx.doi.org/10.15626/fojo.s.202301.

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The media coverage of climate change in South Africa is on the increase, although several issue requiring attention have been identified. These include i) the fact that media coverage ismostly influenced by events such as climate conferences and disasters; ii) a tendency toapproach climate change as a beat, instead of incorporating it in other beats since the climatecrisis impacts various issues, such as economics, health, politics, food security, agriculture, etc.This has often resulted in a scenario where some of the impacts of climate change are underreported;iii) most of the reporting is found in online media and sometimes behind paywalls;and iv) although showing some improvements, there is a reliance on stories from foreign newsnetworks, something that might suggest that the climate crisis is not of local concern. Overallclimate communication by key stakeholders such as the government and the business sector isparticularly inadequate. Having conducted a mapping of media coverage by 11 publicationsand interviewed 42 key stakeholders, this study has made several recommendations whichinclude the training of climate journalists and the conscientization of media houses to improvereporting on the crisis. Government, in particular, has been implored to engage in climatechange communication to catapult societal discourse on the subject and improve mediareporting.
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