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Статті в журналах з теми "PRODUCT AND LOCATIONS IN MOVIES"
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Park, Jihye, and Yoon Jin Ma. "Number-location bias: do consumers correctly process the number on the product package?" Journal of Product & Brand Management 28, no. 1 (February 11, 2019): 80–94. http://dx.doi.org/10.1108/jpbm-12-2017-1711.
Повний текст джерелаАнотація:
Purpose This study aims to investigate the following three issues: whether consumers process numeric information with locational cues, which locations (horizontal vs vertical) are more influential in processing numbers and whether a number-location association is weakened or strengthened when a visual reference frame moves up or down. Design/methodology/approach A field study and a series of three lab experiments were conducted to examine the location effect of numeric information on the package façade on the perceived magnitude of a number. Findings The authors found that a number at the right was perceived as larger than one at the left only when the number is located at the bottom. Also, placing numeric information at the bottom rather than the top of a product package façade was more powerful in processing the numeric information, but this is true only when the visual frame is set lower. Practical implications This study provides practical insights for product managers in placing core numeric information on product packaging to effectively communicate product value to consumers. Optimal locations can be deliberately considered along with types of numeric information and product categories. For healthy products that promote fewer calories, the top area of the package façade may be a better position for placing information on calories per serving to make the product more appealing to those who follow a healthy diet. Heavier, more voluminous products (e.g., refrigerator) better position their volume/weight information at the bottom than at the top or at the right of the bottom than at the left of the bottom on the product facade. Either the left side or right side of the top position may be beneficial for thinner, lightweight products (e.g., television). Originality/value The present work adds valuable empirical findings; inconsistent with past research, left-right location-number associations are not always true. People tend to associate smaller numbers with left-side locations and larger numbers with right-side locations only when the number is located at the bottom. Also, the study reported that top-small, bottom-large associations are not always true. The difference in perceived magnitude of the number between a number at the top and one at the bottom within the visual frame is significant only when the visual frame is set close to the ground.
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Abbass, Ansar, Abdul Khaliq, and Roman Khan. "Service Marketing Analysis of Movies in Pakistan." Journal of Social Sciences Research, no. 68 (August 11, 2020): 745–54. http://dx.doi.org/10.32861/jssr.68.745.754.
Повний текст джерелаАнотація:
One of the features of films compared to other cultural products is the possibility of their use for advertising and information activities and influence on the formation of needs and audience preferences, as well as different patterns of consumer behavior. The urgency of this scientific problem is that the sale of cinema products today is impossible without a marketing system. The applications of different marketing strategies depending on the specific tasks allows a differentiated approach to each project and achieve the goals both from the standpoint of contribution to the development of culture, and in terms of obtaining economic effects from the film industry. The main purpose of the study is to substantiate and determine the features of the use of marketing tools in the film industry. The study of marketing services for film production was carried out in accordance with the logical structure of the concept of "7P" (product, promotion, location, price, staff, physical environment and the process of providing services). Recommendations for the marketing of services in the film industry: first, the choice of methods for watching movies depends on the type of media environment (traditional, digital), secondly, the choice of ways to obtain movies depending on their genre and subject, thirdly, in order to effective promotion of content and perception of the film identified the basic requirements for its trailer. The article proves that the marketing of services in the film industry is aimed not only at meeting the socio-cultural needs of the population, but also at the commercialization of the industry, ensuring audience access to films, as well as creating market conditions for its sustainable development. The research materials are the basis for further research on current issues of modern film practice, integration of film production and film consumption.
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Horváth, Ádám, and Balázs Gyenge. "Service Marketing Analysis Of Movies As Unique Service-Products." SocioEconomic Challenges 4, no. 2 (2020): 44–55. http://dx.doi.org/10.21272/sec.4(2).44-55.2020.
Повний текст джерелаАнотація:
One of the features of films compared to other cultural products is the possibility of their use for advertising and information activities and influence on the formation of needs and audience preferences, as well as different patterns of consumer behavior. The urgency of this scientific problem is that the sale of cinema products today is impossible without a marketing system. The application of different marketing strategies depending on the specific tasks allows a differentiated approach to each project and achieve the goals both from the standpoint of contribution to the development of culture and in terms of obtaining economic effects from the film industry. The main purpose of the study is to substantiate and determine the features of the use of marketing tools in the film industry. The study of marketing services for film production was carried out in accordance with the logical structure of the concept of “7P” (product, promotion, location, price, staff, physical environment, and the process of providing services). Recommendations for the marketing of services in the film industry: first, the choice of methods for watching movies depends on the type of media environment (traditional, digital), secondly, the choice of ways to obtain movies depending on their genre and subject, thirdly, in order to effective promotion of content and perception of the film identified the basic requirements for its trailer. The article proves that the marketing of services in the film industry is aimed not only at meeting the socio-cultural needs of the population but also at the commercialization of the industry, ensuring audience access to films, as well as creating market conditions for its sustainable development. The research materials are the basis for further research on current issues of modern film practice, integration of film production and film consumption. Keywords: movie consumption, service marketing, consumer behavior, cultural marketing.
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Yusriana, Amida, Devi Purnamasari, and Nalal Muna. "Emotional branding analysis for the Korean Drama-based tourism locations." Masyarakat, Kebudayaan dan Politik 32, no. 4 (December 20, 2019): 399. http://dx.doi.org/10.20473/mkp.v32i42019.399-410.
Повний текст джерелаАнотація:
City branding is an effort to build a particular image of a city. Semarang is one of Indonesia’s big cities that has not yet succeeded in finding the right brand to represent it. The researcher has conducted a pilot research study that aims to build Semarang’s city branding as The Cinematic City. It is due to Semarang’s background of often becoming a shoot location for famous movies. South Korea is well known because of its pop cultures, such as drama. Drama is one of the main factors that contribute to the increasing number of foreign visitors. They mostly visit popular drama shooting locations as their destinations. These kinds of tourism site are successful at developing emotional branding in the visitor’s minds. Looking at the similarity of South Korea and Semarang will help Semarang to learn a lot from what South Korea has done. This research aims to analyse how emotional branding represented through the Korean drama-based tourism site gimmicks. This research used the Emotional Branding theory by Marc Gobe. It assumed that emotional bonding is an essential thing in terms of engaging the customer and product in a particular phase. The main subjects of this research are the gimmicks in Nami Island. The result shows that the Relationship Aspect fulfilled by changing the theme and properties according to the season. For the Five Senses Experience, it only employs the sense of sight and touch by creating many gimmicks that can be a photo-taking hot spot. The Imagination aspect fulfilled by the unique design of the Emotional Identity put forward, such as the snowman.
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Quintal, Vanessa, and Ian Phau. "The role of movie images and its impact on destination choice." Tourism Review 70, no. 2 (June 15, 2015): 97–115. http://dx.doi.org/10.1108/tr-03-2014-0009.
Повний текст джерелаАнотація:
Purpose – This study aims to examine whether movies are pivotal in developing empathy, nostalgia, perceived risk, place familiarity and place image that can shape viewer attitude towards and intention to visit a place. Design/methodology/approach – Data were collected from two sample frames of patrons at a large cinema chain located in a major shopping centre in Perth, Western Australia. The experimental group watched the romantic comedy, Friends with Benefits. The control group watched the romantic comedy, Desi Boyz which is set in London and India and is not associated with New York. A quota for data collection was set at 230 subjects in each group. The two groups watched their movies concurrently in different theatres at the same cinema chain in the same shopping centre. Subjects in both groups were asked for their responses to New York immediately after viewing the movie. Findings – In an experimental study, subjects who watched a romantic comedy set in New York had significantly higher empathy, place familiarity, attitude towards and intention to visit New York and significantly lower performance/financial risk associated with visiting New York than the control group. However, perceived risk played no significant role in influencing place familiarity in the experimental group, whereas nostalgia played no significant role in influencing place familiarity in the control group. Originality/value – The proposed decision-making framework provides academics with theoretical underpinning for future empirical tourism studies in the research area. The findings also encourage more collaboration between government, movie producers, destination management organisations and marketers to deliver a movie that provides consistent branding in its story, location and product placement strategies.
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Behera, Rajat Kumar, Pradip Kumar Bala, and Rashmi Jain. "A rule-based automated machine learning approach in the evaluation of recommender engine." Benchmarking: An International Journal 27, no. 10 (August 14, 2020): 2721–57. http://dx.doi.org/10.1108/bij-01-2020-0051.
Повний текст джерелаАнотація:
PurposeAny business that opts to adopt a recommender engine (RE) for various potential benefits must choose from the candidate solutions, by matching to the task of interest and domain. The purpose of this paper is to choose RE that fits best from a set of candidate solutions using rule-based automated machine learning (ML) approach. The objective is to draw trustworthy conclusion, which results in brand building, and establishing a reliable relation with customers and undeniably to grow the business.Design/methodology/approachAn experimental quantitative research method was conducted in which the ML model was evaluated with diversified performance metrics and five RE algorithms by combining offline evaluation on historical and simulated movie data set, and the online evaluation on business-alike near-real-time data set to uncover the best-fitting RE.FindingsThe rule-based automated evaluation of RE has changed the testing landscape, with the removal of longer duration of manual testing and not being comprehensive. It leads to minimal manual effort with high-quality results and can possibly bring a new revolution in the testing practice to start a service line “Machine Learning Testing as a service” (MLTaaS) and the possibility of integrating with DevOps that can specifically help agile team to ship a fail-safe RE evaluation product targeting SaaS (software as a service) or cloud deployment.Research limitations/implicationsA small data set was considered for A/B phase study and was captured for ten movies from three theaters operating in a single location in India, and simulation phase study was captured for two movies from three theaters operating from the same location in India. The research was limited to Bollywood and Ollywood movies for A/B phase, and Ollywood movies for simulation phase.Practical implicationsThe best-fitting RE facilitates the business to make personalized recommendations, long-term customer loyalty forecasting, predicting the company's future performance, introducing customers to new products/services and shaping customer's future preferences and behaviors.Originality/valueThe proposed rule-based ML approach named “2-stage locking evaluation” is self-learned, automated by design and largely produces time-bound conclusive result and improved decision-making process. It is the first of a kind to examine the business domain and task of interest. In each stage of the evaluation, low-performer REs are excluded which leads to time-optimized and cost-optimized solution. Additionally, the combination of offline and online evaluation methods offer benefits, such as improved quality with self-learning algorithm, faster time to decision-making by significantly reducing manual efforts with end-to-end test coverage, cognitive aiding for early feedback and unattended evaluation and traceability by identifying the missing test metrics coverage.
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Firmansyah, Firmansyah, Herman Mawengkang, Abdul Mujib, and Devy Mathelinea. "A Decision Model to Plan Optimally Production-Distribution of Seafood Product with Multiple Locations." Mathematics 10, no. 18 (September 6, 2022): 3240. http://dx.doi.org/10.3390/math10183240.
Повний текст джерелаАнотація:
This study examines a multi-product fish production and distribution system in which multi-fish products are produced simultaneously from a wide range of raw resource classes. The objective of environmentally sustainable production planning is to meet market demand in accordance with environmental constraints. This paper sets out a management model that converts fisheries into multiple marine objects and moves them to various dispensing centers. It also incorporates a model to improve production and distribution planning at the same time. The problem is formulated as a mixed integer programming model. Then, we addressed a strategy of releasing non-basic variables from their bounds to force basic non-integer variables to take integer value. As an implementation, we solved a fish production planning problem faced by an industry located in Kisaran city, North Sumatra province, Indonesia.
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Desrochers, Nadine, Audrey Laplante, Kim Martin, Anabel Quan-Haase, and Louise Spiteri. "Illusions of a “Bond”: tagging cultural products across online platforms." Journal of Documentation 72, no. 6 (October 10, 2016): 1027–51. http://dx.doi.org/10.1108/jd-09-2015-0110.
Повний текст джерелаАнотація:
Purpose Most studies pertaining to social tagging focus on one platform or platform type, thus limiting the scope of their findings. The purpose of this paper is to explore social tagging practices across four platforms in relation to cultural products associated with the book Casino Royale, by Ian Fleming. Design/methodology/approach A layered and nested case study approach was used to analyse data from four online platforms: Goodreads, Last.fm, WordPress, and public library social discovery platforms. The top-level case study focuses on the book Casino Royale, by Ian Fleming and its derivative products. The analysis of tagging practices in each of the four online platforms is nested within the top-level case study. Casino Royale was conceptualized as a cultural product (the book), its derived products (e.g. movies, theme songs), as well as a keyword in blogs. A qualitative, inductive, and context-specific approach was chosen to identify commonalities in tagging practices across platforms whilst taking into account the uniqueness of each platform. Findings The four platforms comprise different communities of users, each platform with its own cultural norms and tagging practices. Traditional access points in the library catalogues focused on the subject, location, and fictitious characters of the book. User-generated content across the four platforms emphasized historical events and periods related to the book, and highlighted more subjective access points, such as recommendations, tone, mood, reaction, and reading experience. Revealing shifts occur in the tags between the original book and its cultural derivatives: Goodreads and library catalogues focus almost exclusively on the book, while Last.fm and WordPress make in addition cross-references to a wider range of different cultural products, including books, movies, and music. The analyses also yield apparent similarities in certain platforms, such as recurring terms, phrasing and composite or multifaceted tags, as well as a strong presence of genre-related terms for the book and music. Originality/value The layered and nested case study approach presents a more comprehensive theoretical viewpoint and methodological framework by which to explore the study of user-generated metadata pertaining to a range of related cultural products across a variety of online platforms.
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Thompson, Bob. "Pan‐European industrial property." Journal of Property Investment & Finance 23, no. 4 (August 1, 2005): 379–85. http://dx.doi.org/10.1108/14635780510602435.
Повний текст джерелаАнотація:
PurposeAims to highlights the changes ongoing in the distribution and logistics property sector across Europe and to show that wide differences remain between the sophisticated warehouse properties available in mature property markets and those available in traditional parochial markets found prevalently across the continent and especially in central and eastern Europe.Design/methodology/approachThe briefing is based on empirical and commercial research in all the national industrial property markets within the EU. It addresses changes in the drivers affecting logistics property and the industry responses to them. The changes include outsourcing; a desire for more flexible, responsive supply chains; globalisation of manufacturing; legislative change; and growing IT capability. Industry responses include the development of complex, highly specified warehousing; increased demand for sophisticated telecommunications; and optimization of location.FindingsSub‐optimal locations and poor specification have a direct impact on the cost of the operations using them. As a consequence logistics providers gravitate to newer, more highly specified buildings in locations optimised for their use. In an environment where, traditionally, distribution has a national focus, optimising locations for pan‐European distribution will inevitably render some locations sub‐optimal.Originality/valueAs Europe moves towards a genuine single market, traditional, nationally‐based distribution chains become ever less efficient in the delivery of goods. Concurrently, the complexity and configuration of the warehouse product are changing to accommodate more efficient identification, storage and retrieval technologies along with the need to service new types of market.
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Lee, Yoon Ket, Yeh Huann Goh, and Yiqi Tew. "Cyber Physical Autonomous Mobile Robot (CPAMR) Framework in the Context of Industry 4.0." MATEC Web of Conferences 167 (2018): 02005. http://dx.doi.org/10.1051/matecconf/201816702005.
Повний текст джерелаАнотація:
Industry 4.0 or Smart Manufacturing creates intelligent object networking and independent process management through Internet of thing and data services. Cyber-Physical System (CPS) communicates among humans, machines and products through Internet of Things (IoT). In this paper a cyber physical autonomous mobile robot (CPAMR) IoT infrastructure system has been proposed. It is capable of performing human-machine interact by allowing users to place and manage orders using cloud platform. The Enterprise Resource Planning (ERP) system processes the data and send the product's data to Radio-frequency identification (RFID) tag system for storage and printout. Through Remote Telemetry Unit (RTU), the status of the product, CPAMR system and workstations or machineries are linked to the cloud platform. Initially, system identify the locations of CPAMR, product and the desired workstation. After gathering all the required information, Artificial Intelligence Algorithms (AIA) performs real time route map planning according to the shortest distance between CPAMR and the destination. This route map planning will then be sent to the CPAMR’s micro-controller for operation. While the CPAMR is moving, it moves according to the planned route map with the assistance of the Obstacle Avoidance System until it reaches the destination and notifies cloud platform. Three individual projects representing three main functions of the proposed CPAMR have been carried out. Results show that the framework of the project is viable.
Дисертації з теми "PRODUCT AND LOCATIONS IN MOVIES"
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Anderson, Caitlin. "Recall and Recognition of Brand-Modified Product Placement in Movies." Diss., CLICK HERE for online access, 2006. http://contentdm.lib.byu.edu/ETD/image/etd1580.pdf.
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Abrahamsson, Jens, and Niclas Lindblom. "Product Placement : A study about Swedes attitude towards product placements in Movies and TV-shows." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19051.
Повний текст джерелаАнотація:
Marketers have always been looking for alternative ways to reach the target population with their messages. One approach that has grown the last decades is product placement that has become a large arena for companies to involve in their marketing communication. It has been shown that people tend to dislike traditional advertisement such as commercial brakes in TV and tries to avoid it by switching channel. Since product placement is a type of advertisement that is embedded in a movie or TV-show and cannot be zapped away without missing the story of the movie or TV-show, it is a good opportunity to reach out with a company’s message. Several studies have been done in the field of mapping the attitudes towards product placement but no research has been done with the Swedish audience in focus. Therefore the purpose of this thesis is: “…to investigate what attitudes the Swedish audience has towards product placements in Movies and TV-shows”, which will lead to a greater knowledge for Swedish marketing managers about the attitudes towards product placement in Sweden. This thesis is a quantitative study with a descriptive single cross-sectional design. The data was retrieved through a questionnaire online. The sample frame was generation Y which is people that are between the ages 18-35. The study showed that the general attitude towards product placement is positive for the Swedish audience. When it comes to the different dimensions of product placement; visual-only, audio-only and a combination audio-visual it is shown that the visual placements is seen as the most positive way to place a product in a movie or a TV-show. It could also be seen several similarities with previous studies that prominent placement has a lower attitude while a subtle placements has a more positive attitude.
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Fritzell, Erik, Stefan Olstorpe, and Tobias Harhoff. "Product Placement : A study of how Swedish children are exposed to product placement in Walt Disney movies." Thesis, Halmstad University, School of Business and Engineering (SET), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-5170.
Повний текст джерелаАнотація:
Title: Product Placement - A study of how Swedish children are exposed to product placement in Walt Disney Movies.
Authors: Erik Fritzell, Tobias Harhoff and Stefan Olstorpe
Advisor: Venilton Reinert
Type of work: Bachelor dissertation in Marketing
Date: Spring term 2010
Purpose: We will investigate whether or not there are product placements in the movies selected for our research. The selected movies must have children under the age of twelve as one of its target audi-ences. We will do a content analysis of the selected movies to see what kind of product placements there is in those movies.
We feel that this research can help to bring the concept of product placement towards children more into the light and hopefully we can make people more aware of the fact that companies use mov-ies to reach out and affect children with their products and messages.
Research question: In what way are Swedish children exposed to product placements in movies produced by Walt Disney Pictures?
Method & material: Literature about Product Placement and observing movies if they contain placements.
Main result: Children will be exposed by product placement in Walt Disney movies, this can happen through visual, verbal or plot placements, but the age and development is a crucial factor when it comes to receptiveness.
Key words: Product placement, visual placement, verbal placement, plot placement, marketing.
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Ricardo, Boeing da Silveira. "Product placement in movies: a cross cultural study between Brazil and the USA." reponame:Repositório Institucional do FGV, 2012. http://hdl.handle.net/10438/10301.
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The broader objective of this study undertaking can briefly be articulated in particulate aims as follows: to measure the attitudes of consumers regarding the brand displayed by this strategy as well as to highlight recall, recognition and purchase intentions generated by product placement on consumers. In addition, check the differences and similarities between the behavior of Brazilian and American consumers caused by the influence of product placements. The study was undertaken targeting consumer audience in Brazil and the U.S. A rang3 modeling set ups were performed in order to realign study instruments and hypothesis towards the research objectives. This study gave focus on the following hypothesized models. H1: Consumers / Participants who viewed the brands / products in the movie have a higher brand / product recall compared to the consumers / participants who did not view the brands / products in the movie. H2: US Consumers / Participants are able to recognize and recall brands / products which appear in the background of the movie than Brazil. H3: Consumers / participants from USA are more accepting of product placements compared to their counterparts in Brazil. H4: There are discernible similarities in consumer / participant brand attitudes and purchase intentions in consumers / participants from USA and Brazil in spite of the fact that their country of origin is different. Cronbach’s Alpha Coefficient ensured the reliability of survey instruments. The study involved the use of the Structural Equation Modeling (SEM) for the hypothesis testing. This study used the Confirmatory Factor Analysis (CFA) to assess both the convergent and discriminant validities instead of using the Exploratory Factor Analysis (EFA) or the Principal Component Analysis (PCA). This reinforced for the use of the regression Chi Square and T statistical tests in further. Only hypothesis H3 was rejected, the rest were not. T test provided insight findings on specific subgroup significant differences. In the SEM testing, the error variance for product placement attitudes was negative for both the groups. On this The Heywood Case came in handy to fix negative values. The researcher used both quantitative and qualitative approach where closed ended questionnaires and interviews respectively were used to collect primary data. The results were additionally provided with tabulations. It can be concluded that, product placement varies markedly in the U.S. from Brazil based on the influence a range of factors provided in the study. However, there are elements of convergence probably driven by the convergence in technology. In order, product placement to become more competitive in the promotional marketing, there will be the need for researchers to extend focus from the traditional variables and add knowledge on the conventional marketplace factors that is the sell-ability of the product placement technologies and strategies.
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Banchuen, Woraphat. "A comparative study of product placement in movies in the United States and Thailand." CSUSB ScholarWorks, 2007. https://scholarworks.lib.csusb.edu/etd-project/3265.
Повний текст джерелаАнотація:
The purpose of this research was to compare the presence of product placement in movies across two different cultures, namely the U.S. and Thailand. In particular, this research examined the frequency of product placement in movies, the position of product placement in movies, and the target audiences in the U.S. and Thailand.
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Masuwely, Fondeson Melvin. "Consumer Perception of Product Placement : The Relationship between Perceptions and Attitudes towards Movies and Placed claims." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-16720.
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Castro, Villagón Lizza, and Caleb Rangel. "Determining Supply Chain Inventory Locations Through Product Classification : A Case Study of a Sealing Material Company." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Centre of Logistics and Supply Chain Management, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18426.
Повний текст джерелаАнотація:
Nowadays firms must develop inventory policies that enable them to cope with the changing marketplace. Determining proper inventory locations can help decrease costs related to inventory holding and transportation. Moreover, this allows firms to respond in a timely manner to customers’ requirements. As a result profit margins can be enhanced as well as the competitiveness of a firm. However, the decision of where to locate inventory in a supply chain is difficult since many companies are managed independently. The present research is developed as a case study where product classification, customer and supplier segmentation schemes are reviewed in order to determine appropriate inventory locations along the supply chain. The thesis is written upon literature and empirical research, where most of the data was collected through personal interviews and observations at the supply chain management offices of a distributor for sealing material parts in Europe. Our conclusion shows that product classification has an important impact on inventory location decisions. Also, we conclude that products should be classified based on both physical characteristics and demand factors, as well as according to customers’ requirements. Another factor to be considered when deciding on inventory location is supply risks, due to issues related to raw material availability and capacity. Nonetheless, the selection of classification variables is challenging as it is hard to determine which factors are more relevant than others as this varies depending on each firms’ needs. In addition, we find that supply chain strategies are not realistic due to the constant changes in the business environment and the inability of a firm to manage whole supply chains. Furthermore, a high level of communication among supply chain partners is fundamental, especially when a centralized inventory policy and a postponement strategy are in place.
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Kurthakoti, Raghu. "THREE ESSAYS ON MEASURING PRODUCT PLACEMENT EFFECTIVENESS IN MOVIES: ECONOMIC WORTH, FORGETTING AND ATTITUDE TOWARD NEGATIVE PLACEMENTS." OpenSIUC, 2011. https://opensiuc.lib.siu.edu/dissertations/415.
Повний текст джерелаАнотація:
Product placements are gaining more importance in corporate marketing communication budgets and marketers need to understand the effectiveness of these placements to justify investments into them. Three studies were conducted to study the effectiveness of product placements in movies. Essay one studied the economic worth of product placements on the long term profitability of the firm through an event study. Analysis of 467 placements of movies released during 1968-2007 shows that product placements generate a mean cumulative abnormal return of 0.21% during the (-1, +2) event window. Hierarchical linear modeling of the abnormal returns in cross-sectional analysis indicates that placement duration positively impacts the abnormal returns. Placement blatancy was found to negatively affect placements' worth. We did not find any support for the effect of critical reviews or presence of a star director on the worth of product placements. Crime and comedy genres were found to positively affect abnormal returns of placements. Additional MANCOVA analysis, using different event windows as the dependent variable, suggests that a period of two weeks might be required after a movie's release for the information about placement execution factors to be incorporated by the market in its evaluation of the firm. In essay two we study the effectiveness of product placement from a memory perspective by means of a longitudinal study, using a student subject panel. Subjects were exposed to a full- length movie and recognition was tracked at weekly intervals for a period of four weeks. Results of a dynamic panel analysis using generalized estimating equations indicate that audience recognition for a movie placement significantly diminishes one to two weeks after exposure to the movie. In addition, recognition of placements is enhanced by audiences' attitude toward product placements. Recognition is further affected by placement execution factors. Specifically, we found that audio placements and placements of longer duration positively affect placement recognition. Plot connectivity and character association did not significantly impact recognition over time. Essay three examines the impact of brand-character association on consumer attitude toward the placed brand. A 2x2 within subjects experiment, using a full-length movie as a stimulus, was conducted on a panel of student subjects to assess the interaction effect of character-brand valence on consumer attitude. Results support a significant interaction between character and brand valence. Analyses also indicate that congruency between character and brand valence enhances affective measures toward the placed brand, supporting the congruency theory and Meaning Transfer Model. Additionally, we found that brand familiarity fully mediates the character-valence interaction. Limitations and Implications of the studies were also discussed.
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Sörling, Marie-Louise, and Viktor Wallgren. "Media Placement of Locations : An Exploratory Study of the Possible Trends within the Film Industry." Thesis, Jönköping University, JIBS, Business Administration, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-159.
Повний текст джерелаАнотація:
Product placement is a relatively new idea within marketing. Despite this, it has become a more accepted and used concept, especially within the motion picture industry. It has been noticed that exposure on screen has had a positive effect on sales of the showed products, even though there are still no clear method to measure its efficiency. Evidence has shown that there is an increased tourism to destinations exposed on screen. For example, the movie Braveheart increased tourism to Scotland, Notting Hill has brought attention to London’s district Notting Hill, and the books of Wallander has benefited Ystad. We therefore see a possible development of product placement, which so far only has incorporated products, to also include placement of geographical places (cities, region or nations etc), i.e. location placement. The exposures that to this point has occurred has been random, with no active participation from marketers or filmmakers.
Our purpose is to investigate if media placement of locations (defined as paying for the placement) is a possible future source of revenue for location marketers as well as film and product placement agencies.
We have interviewed people from three main areas: marketer of a geographical location, product placement agency, and representatives from the film production. Since we had some problems collecting sufficient data, we decided to complement our empirical findings with secondary data.
We see a potential development of location placements. It does however require some conditions to be fulfilled. First, the placement must be seamlessly placed, should lead the story forward and should not be the main focus before the script. Second, the placement must be communicated openly throughout the entire production process and with all parties involved. Finally we see that placement must be founded on good relationships and having the right channels. The actors involved in a location placement are the marketer, product placement agency, location shout, director and other film production crew.
To sum up, a well thought-thru location placement that are consistent with the overall location brand image and the story, would benefit both the location and the film.
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Cheng, Li. "Comparison of new product development in the food manufacturing industries in specified locations in Britain and China." Thesis, University of Surrey, 2004. http://epubs.surrey.ac.uk/2079/.
Повний текст джерелаКниги з теми "PRODUCT AND LOCATIONS IN MOVIES"
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Murray, Tom E. Movies made in Humboldt County. [Eureka, Calif.?]: [s. n.], 1992.
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author, Billon Béatrice, ed. The film lover's New York: Legendary addresses that inspired great movies. Paris: Chêne, 2014.
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A, Murray John. Cinema southwest: An illustrated guide to the movies and their locations. Flagstaff, AZ: Northland Publishing, 2000.
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Brosnan, Peter. Co-starring-- the Guadalupe Dunes: 85 years of Hollywood movies in the Guadalupe Dunes (1921-2006). [Los Angeles, Calif.]: P. Brosnan, 2006.
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Westerns of the Red Rock country: 43 movies filmed in Sedona. Sedona, Ariz: Bradshaw Color Studios, 1991.
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Holland, Dave. The Holland House presents "On location in Lone Pine": A pictorial guide to movies shot in and around California's Alabama Hills. Granada Hills, Calif: Holland House, 1990.
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New Orleans goes to the movies: Film sites in the French Quarter and beyond. Donaldsonville, LA: Margaret Media, 2008.
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Zenkoku eiga dorama rokechi jiten: Movies and television dramas location in Japan / compiled by Nichigai Associates, Inc. Tōkyō: Nichigai Asoshiētsu, 2011.
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Hollywood on the Potomac: How the movies view Washington, DC. Washington, DC: Friends of the SE Library, 2012.
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Eng, Robert. Survey of town gas and by-product production and locations in the U.S. (1880-1950). Research Triangle Park, NC: U.S. Environmental Protection Agency, Air and Energy Engineering Research Laboratory, 1985.
Знайти повний текст джерелаЧастини книг з теми "PRODUCT AND LOCATIONS IN MOVIES"
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Kuenne, Robert E. "Nodal Changes in Brand Locations in Product Space." In Price and Nonprice Rivalry in Oligopoly, 298–327. London: Palgrave Macmillan UK, 1998. http://dx.doi.org/10.1007/978-0-230-50371-7_11.
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Ono, Hiroshi. "Equilibrium Locations: Product Cost Differentials and the Market Size." In Economic Theory, Dynamics and Markets, 417–27. Boston, MA: Springer US, 2001. http://dx.doi.org/10.1007/978-1-4615-1677-4_31.
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Riedelbauch, Dominik, and Sascha Sucker. "Visual Programming of Robot Tasks with Product and Process Variety." In Annals of Scientific Society for Assembly, Handling and Industrial Robotics 2022, 241–52. Cham: Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-10071-0_20.
Повний текст джерелаАнотація:
AbstractIn flexible manufacturing settings, automation is shaped by ever changing conditions (e.g. varying part feeding locations, highly customizable products). Quick adaptation of robot systems is mostly achieved by visual end-user robot (re-)programming. In this paper, we discuss the explicit integration of anticipated product and process variety into visually programmed tasks. We contribute a task model which captures a user-defined range of task variants. To this end, parts are specified in terms of approximate locations and generalized parts families. Workspace exploration and combinatorial assignment planning enable online adaptation to unknown environments. Our experiments show that this adaptation capability can increase the economical efficiency of cobot use.
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Kapilashrami, Anuj, and Ekatha Ann John. "Health Beyond Borders: Migration and Precarity in South Asia." In IMISCOE Research Series, 201–13. Cham: Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-34194-6_14.
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AbstractMigration patterns in South Asia are defined by temporary migration of low-wage labourers within and across national borders. The conditions in which migrants move, live and work expose them to multiple health risks that cause chronic ailments, mental health problems, and increase their susceptibility to airborne and waterborne diseases. Despite this, public policies and mainstream discourses in the region overlook migrants’ health needs or tend to pathologize them as carriers of infectious diseases. In this chapter, we take stock of the regional evidence on migrants’ health, presenting an overview of their health and the underlying social and structural determinants. In reviewing this evidence, we identify the high-risk and disempowering conditions in which they work, the transient nature of their lives and livelihoods, and the intersecting inequalities they face based on distinct aspects of their social location. Together, these conditions, identities and social locations produce distinct yet inter-related and interlocking oppressive states of insecurity, disempowerment, dispossession, exclusion and disposability, locking migrants in a continuing cycle of poverty and ill-health.
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Odet, G. "Quality Control and Quality Assurance of Processing a Product at Different Locations." In Milk, 879–85. Dordrecht: Springer Netherlands, 1987. http://dx.doi.org/10.1007/978-94-017-5571-9_100.
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Babin, Laurie A., and Claire Stammerjohan. "A Comparison of American and Hong Kong Consumers’ Attitudes Toward Product Placement in Movies." In Thriving in a New World Economy, 196. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-24148-7_61.
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Ha, Won Yong, Gi Yang Cho, Chung Sik Han, and Hojun Lee. "Optimizing the Product Locations in Automated Cube Storage Warehouse Using an Enhanced Genetic Algorithm." In Robot Intelligence Technology and Applications 6, 578–88. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-97672-9_52.
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Jin, Ying. "Spatial Economics, Urban Informatics, and Transport Accessibility." In Urban Informatics, 115–32. Singapore: Springer Singapore, 2021. http://dx.doi.org/10.1007/978-981-15-8983-6_8.
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AbstractOne central pillar in the development of urban science which is key to the development of simulation of models of urban structure is spatial econometrics. In this chapter, we outline the way in which ideas pertaining to accessibility which we define conventionally, as in transport economics, as the relative nearness and size of locations to one another, can be embedded in a wider econometric framework. We are thus able to explore how GDP (gross domestic product) of different locations is influenced by different spatial investments. To illustrate this, we first outline the intellectual context, followed by a review of the most relevant econometric models. We examine the data required for such models and look at various quantifications in terms of elasticities of business productivity with respect to transport accessibility, using ordinary least squares, time-series fixed effects, and a range of dynamic panel-data models which narrow down the valid range of estimates. We then show how the model is applied to Guangdong province (with its connections to Hong Kong and Macau), which is one of the three major mega-city regions and a leading adopter of new technologies in China.
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Hayton, Mark. "Marine Electrification is the Future: A Tugboat Case Study." In Lecture Notes in Civil Engineering, 868–79. Singapore: Springer Nature Singapore, 2023. http://dx.doi.org/10.1007/978-981-19-6138-0_77.
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AbstractIncreased emissions regulations, global volatility of petroleum supply chains, and a significant push to source energy from renewable and sustainable sources encourages companies and governments to move away from petroleum-based products. Research was conducted on the efficiencies and optimal operating parameters of internal combustion engines and electric motors, exposing situations where each would be best utilized given current energy infrastructure. To support the claim of partially electrified solutions for inland waterway vessels, an in-depth analysis was conducted for an inland waterway tugboat with a rated engine of 1800 kW. The unique operating parameters for tugboats make them prime candidates for plug-in-hybrid propulsion solutions. In this case, the 1800 kW rated tugboat operates at 360 kW or less 87% of the time. This means that most of the operating profile requires a very large engine to be running at low loads, wasting fuel. Proposing electric propulsion for operating modes that require 360 kW or less yields a 62% decrease in fuel consumption. Plug-in hybrid propulsion solutions allow for vessels to plug-in to charging stations after the completion of each voyage. Renewable sources like wind and solar, among others, directly feed the grid, permitting more flexibility in the move for sustainability. New developments in battery technology, require regulatory oversight to maintain safety compliance, specifically regarding the standardization of charging plugs and fire suppression systems for lithium-ion batteries. Implementing charging stations at frequented mooring locations will open the door for sustainable technology, like electrified propulsion solutions, to permeate the inland waterway infrastructure.
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Olah, Judit, and Ole Axvig. "Expanding the Strategic Role of Information Interactions in the Enterprise Environment." In Information Resources Management, 470–88. IGI Global, 2010. http://dx.doi.org/10.4018/978-1-61520-965-1.ch219.
Повний текст джерелаАнотація:
In a modern enterprise environment, many information resources are available to people working to produce valuable output. Due to technology proliferation, remote work access, and multiple geographical locations generating their own solutions for local infrastructure challenges, as well as the fact that modern professionals are tasked to make decisions autonomously, it is not self-evident what types of information resources could or should be accessed in what order in order to move processes towards the desired product outcome. Our integrated model was developed using the results of an empirical study. The model puts a user-centered focus on business process model building by mapping all information interactions surrounding the business processes (i.e. creation, storage, management, retrieval of documents/ contents as well as information and data). The model characterizes the business processes by types of information interaction, analyzes process phases by those interactions and evaluates actual locations of information content extractions.
Тези доповідей конференцій з теми "PRODUCT AND LOCATIONS IN MOVIES"
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Amirhosseini, Michael M., and Gunter P. Sharp. "Simultaneous Analysis of Products and Orders in Storage Assignment." In ASME 1996 International Mechanical Engineering Congress and Exposition. American Society of Mechanical Engineers, 1996. http://dx.doi.org/10.1115/imece1996-0851.
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Abstract This research focuses on non-traditional analysis of products in an order processing environment. The approach is different from an ABC analysis whereby more popular and fast moving products are assigned to the most accessible storage locations. In Simultaneous Analysis of Products and Orders in Storage Assignment, a generalized correlation measure is introduced that will look at the degree to which two or more products together fill warehouse or customer orders. The motivation behind this idea is the intuitive understanding that by grouping products according to the degree to which orders are satisfied, the overall distance during order-picking will be decreased, hence increasing order-picking productivity. This order-satisfying correlation measure is contrasted against other popular correlation measures in creating hierarchical clusters or groups of products. A specially-developed cluster analysis software is then used in obtaining various product correlation measures, in creating nested product clusters, and in performing the necessary analyses.
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Augustine, Paul, Anoop K. Dhingra, and Deepak K. Gupta. "Dynamic Moving Load Identification Using Optimal Sensor Placement." In ASME 2015 International Mechanical Engineering Congress and Exposition. American Society of Mechanical Engineers, 2015. http://dx.doi.org/10.1115/imece2015-50701.
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A structure in service can be subjected to static, dynamic or moving loads. Several situations in practice involve estimation of moving loads which induce vibrations in the structure on which they are applied. An accurate estimation of these loads will ensure product quality and reliability of the final design, and mitigate the cost of structural health monitoring systems. The moving nature of dynamic loads increases the computational difficulty of the problem. One of the types of Inverse Problems involves estimation of the applied load from measured structural response such as strain or accelerations. Measuring response at a limited number of locations causes the unavailability of full set of structural response which can lead to inaccurate results. The unavailability of full structural response is mainly due to three reasons — (i) financial constraints limiting the number of sensors that can be used, (ii) inaccessibility of loading locations to place sensors, and (iii) sensor influence on structural response. The load recovered from such insufficient structural response data will be prone to errors. Ill-conditioning of the inverse problem can be eliminated by choosing optimum sensor locations on the structure, which leads to precise load estimate. No studies could be found which consider optimum sensor placement while recovering dynamic moving loads acting on a structure. In this paper, the recovery of the dynamic moving loads through measurement of structural response at a finite number of optimally selected locations is investigated. The developed algorithm is implemented using ANSYS APDL and MATLAB programming environment. Optimum sensor locations are identified using the D-optimal design algorithm and strain gages are placed at those locations. An algorithm is developed to utilize the strain data measured at optimum locations to estimate the moving load. The developed algorithm is applied to three example problems. The first example deals with the case where two orthogonal dynamic moving loads are applied at the same location. The second example involves a specific vehicle-bridge interaction problem. The vehicle is approximated as a half model consisting of two axles, where the dynamic loads from axles are modeled as point loads which move together. In both the cases, the estimated dynamic moving loads matched closely with the applied loads. In third example, the algorithm is also tested by adding 5% noise to the input response data. Even with random noise present in input strain data, the load estimates are obtained with a high degree of accuracy. Compared to conventional algorithms for estimating moving loads, the developed method makes the dynamic moving load recovery procedure accurate and relatively easy to implement.
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Ferioli, Jose´ Fernando M., and Fernando Borja Pereira. "Unconventional Procedure for Purging a Crack-Weakened Pipeline." In 2002 4th International Pipeline Conference. ASMEDC, 2002. http://dx.doi.org/10.1115/ipc2002-27194.
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The Arauca´ria to Paranagua´ Pipeline (OLAPA) owned by PETROBRAS, was built in 1976 in Parana´ State, Brazil, connecting an oil refinery nearby the city of Curitiba to a marine terminal near Paranagua´ Seaport. The pipeline had been operating normally for 25 years, moving liquefied petroleum gas (LPG) and diesel fuel to the refinery as well as petrochemical Naphtha and light cycle oil (LCO) in the opposite direction. The second week of February 2001 came along with heavy and continuous summer rain on Parana´ State most of which on a hilly terrain portion crossed by the pipeline, currently regarded as an environment preservation area of the Atlantic Rain Forest. On 16th day, that same month, while the line was on shut in condition, a hardly noticeable landslide across the right-of-way led the pipeline to the complete rupture, succeeded by product spill. Further analysis on the rupture section pointed to circumferential cracks caused by axial stress induced by a slow and steady slide on the adjacent soil. Surveys on other regions possibly affected by similar soil movement on the right-of-way warned operations staff that there could be more weakened sections along the pipeline, therefore pipe failures and product spill might still happen due to the continuation of the rainy season. Product removal became required to avoid environmental threats. The purging procedure should meet two main constrains, i.e., minimize pressure and volume flow through the identified risky locations. This paper describes the planning and execution of such purging process, tailored for a weakened pipeline on an environmental sensitive area, adopting unconventional methods to move liquid products upward high steeps, considering restrains to operational pressures around one third of normal values.
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Longridge, Jonathan Kent, Johnny Shield, Sarah Finn, and Tom Fulton. "Improved Acoustic Quick-Disconnect Technology for Mooring Operations." In Offshore Technology Conference. OTC, 2021. http://dx.doi.org/10.4043/31131-ms.
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Objectives/Scope As the offshore oil and gas industry has changed, deep water Mobile Offshore Drilling Units (MODU) are commonly outfitted with dynamic positioning (DP) systems and on-vessel mooring equipment to facilitate drilling operations at ultra-deep and shallow water well locations. However, since many shallow water locations can experience harsh conditions and may require moorings for station-keeping performance, it is beneficial to enable a DP rig to quickly disconnect from its mooring system and avoid hazardous conditions without support vessel assistance. Providing this capability, acoustically releasable subsea mooring connectors allow a rig's mooring lines to be released remotely and almost immediately. Additionally, the ability to disconnect without Anchor Handler Vessel (AHV) assistance for mooring operations and rig transit support offers reduced risk and cost savings. Methods, Procedures, Process A brief review of existing quick-disconnect mooring devices will be presented. It will highlight how the technology has evolved and is being used, particularly in recent years. Successes, problems, and lessons learned from past InterMoor and SRP product development will be summarized and focused attention will be given to a significant number of more recent improvements to increase the product's reliability, availability, serviceability, and robustness. Improvements to ensure reliable long-term battery life and power supply, enhance on-vessel accessibility and user-friendliness for rig personnel, and employ advanced acoustic signal transmission, reception, and device status analytics will be discussed. External modifications to reinforce its robustness during deployment and internal electromechanical changes to facilitate its serviceability will also be described. Results, Observations, Conclusions A substantially lighter and smaller acoustically releasable mooring connector was developed two years ago, tested thereafter, recently deployed on several offshore mooring campaigns, and has now been upgraded to incorporate high-fidelity electronics with the ability to release under tension loads as high as 900 tonnes. As such, this second-generation device's reliability, accessibility, and serviceability are significantly enhanced. Results from offshore deployments from recent MODU and barge mooring operations will be summarized. This technology provides a safer way to quickly disconnect mooring lines and offers cost efficiency by allowing faster rig moves from one location to the next with reduced risk. Novel/Additive Information The paper will cover the work, challenges, trials, and tribulations required to bring a new product to market with cutting edge capabilities. Novel highlights will include the integration of a networked data transmission and communication system, the system's fundamental change from pneumatic to electromechanical actuation, and additional enhancements and improvements that are unique to mooring quick-disconnect devices and at the forefront of subsea technology.
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Eoh, Jiyeon, and Jaihak Chung. "HOW TO NAME A PRODUCT? NAMING STRATEGIES FOR MOVIES." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.06.01.01.
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Zambrano, Francisco J. Martinez, Bethany Worl, Xiang Li, Armin K. Silaen, Nicholas Walla, Kurt Johnson, Lawrence Fabina, and Chenn Zhou. "Numerical Analysis of Thermal Stress Development of Steel Slabs in a Pusher-Type Reheat Furnace." In ASME 2020 Heat Transfer Summer Conference collocated with the ASME 2020 Fluids Engineering Division Summer Meeting and the ASME 2020 18th International Conference on Nanochannels, Microchannels, and Minichannels. American Society of Mechanical Engineers, 2020. http://dx.doi.org/10.1115/ht2020-9093.
Повний текст джерелаАнотація:
Abstract During the steelmaking and hot rolling processes, various defects and cracks appear throughout the steel product. These cracks may initiate and grow throughout the hot rolling process and result in a lower quality of the product than is acceptable. The most energy-intensive part of the hot rolling process is the reheating furnace, where slabs are heated up to a target rolling temperature largely through radiant heat transfer. In the reheat furnace, large stresses may develop due to the thermal gradients within the steel product. A thermal-stress analysis is proposed based on finite element method (FEM) to study the impacts of charging temperature, slab velocity, and heating rate on stress development as the steel slab travels through an industrial pusher-type reheat furnace. Furnace zone information is taken from a previously validated computational fluid dynamics (CFD) model and applied as thermal boundaries and constraints within the thermal-stress FEM models. Temperature and stress results were taken at the core, top, bottom, top quarter, and the bottom quarter of the steel slab at different residence times. Moreover, temperature lines and contour plots taken along the length of the slab allow visualization of the gradual development of temperature and identification of the locations corresponding to temperature variations as the slabs move in the furnace. The slab temperature predicted by the FEM model was found valid when compared with industrial data. Stress predictions found similar trends with previously published works as well as evidence of thermal shock in the sub-surface near the beginning of the residence time.
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Kundu, Atanu, Jens Klingmann, Arman Ahamed Subash, and Robert Collin. "Experimental and Numerical Investigation of a Prototype Low NOx Gas Turbine Burner." In ASME 2016 Power Conference collocated with the ASME 2016 10th International Conference on Energy Sustainability and the ASME 2016 14th International Conference on Fuel Cell Science, Engineering and Technology. American Society of Mechanical Engineers, 2016. http://dx.doi.org/10.1115/power2016-59592.
Повний текст джерелаАнотація:
Clean gas turbine combustion research has gained popularity in power generation and propulsion industry in recent days. Present days, advanced efficient emission (NOx, CO and UHC) reduction combustion technologies are acknowledged for using the lean premixed combustion system. To support continuous development of eco-friendly combustion system, a 4th generation dry low NOx prototype downscaled burner (designed and manufactured by Siemens Industrial Turbomachinery AB) has been researched experimentally and numerically. The research burner has multiple stages, which includes a central Pilot (named as RPL/Rich-Premixed Lean) stages, Pilot stage and Main stage. The RPL combustion chamber holds the primary flame, which produces the temperature and high concentration of radicals. The radicals and hot product is reached to the forward stagnation point of the Main flame anchoring point. Swirled reactant mixture is delivered to the Main combustion zone and a strong recirculation zone is developed. The recirculated product is moved to the Main flame root and ignites the fresh mixture. The Main flame was visualized by applying Chemiluminescence and 2D OH-PLIF imaging techniques. Emission measurement was performed to quantify the burner operability and emission competency. Burner stage fuel splits are varied and their effects on flame stability was monitored thoroughly. Computational fluid dynamic (CFD) analysis was performed to understand the flow field and compare the experimental results with numerical analysis. CFD simulation can help to identify the approximate NOx formation region and flame locations inside the burner. RPL flow and Pilot fuel split shows significant contribution towards flame stabilization as experienced from experiment and CFD. A high temperature B-type thermocouple was positioned at the liner exit to measure the exhaust gas temperature. Numerical calculation prediction and measured temperatures showed good qualitative agreement. From the present experimental and numerical research, it is evident that the downscaled prototype gas turbine burner demonstrates a wide flame stability for various operating condition. The fundamental physics behind the flame stabilization and flame dynamics were explored using numerical and experimental research.
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Notohardjono, Budy D., and Robert Sanders. "Static and Dynamic Handling Stability of Server Rack Computers." In ASME 2014 12th Biennial Conference on Engineering Systems Design and Analysis. American Society of Mechanical Engineers, 2014. http://dx.doi.org/10.1115/esda2014-20473.
Повний текст джерелаАнотація:
This paper discusses the static and dynamic stability analysis of rack or frame computer/server products during shipping and relocation. The static stability is the ability of server products to resist tipping over on a typical raised floor in a datacenter or when it is installed in its operational product environment. The dynamic stability is the ability to resist tipping over when a velocity change occurs during re-location either on flat or inclined planes. The product consists of a frame or a rack in which components such as processor units, input-output units and power supplies are installed. The static stability analysis presented here calculates the tip over threshold angle, which is the maximum angle of an inclined plane on which the product can be placed without tipping over. The location of the installed components in a frame, the dimension and weight of the installed components, and the dimension of the product dictate the overall static stability of the product. Specifically, those parameters affect the location of the center of gravity of the product and the tip over threshold angle. The tip over threshold angle is a critical parameter influencing the dynamic stability of the product.. The dynamic stability of an unpackaged product moving on casters can be calculated using the conservation of mechanical energy principle. Finite element modeling is a good way to evaluate the dynamic stability of a product during manual handling or mechanical handling; for instance, on a forklift. The objective of the finite element modeling is to provide guidelines on the maximum speed, minimum radius curvature, and safe turning speed of a forklift when transporting a product. The main objective of the analysis presented here is to provide a method for analyzing the static and dynamic stability of a rack style computer server product during shipping, relocation, and handling.
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Nyland, Joakim, Håkon Teigland, and Thomas J. Impelluso. "Use of the Moving Frame Method in Dynamics to Model Gyroscopic Control of Small Crafts at Sea: Theory — Part 1." In ASME 2017 International Mechanical Engineering Congress and Exposition. American Society of Mechanical Engineers, 2017. http://dx.doi.org/10.1115/imece2017-70108.
Повний текст джерелаАнотація:
This paper presents new method in dynamics — the Moving Frame Method (MFM) — and uses it to address a challenge faceing Norwegian shipping. Large offshore renewable energy investments require the use of maintenance boats to keep them in operable conditions. Unfortunately, due to rough seas in some project locations, the transferring of crew members from vessel to turbine or platform is fraught with safety concerns. These concerns can be alleviated by controlling the motion of the transfer vessel. This research studies an add-on stability system for marine vessels to ease the process of offshore platform maintenance and crew member safety. Specifically, this research concerns an internal active system — an active gyroscopic stabilizer — and a more powerful method of theoretical and computational mechanics. This paper derives the equations of motion of a model system equipped with dual gyroscopic stabilizers, using the MFM. The equations of motion are numerically solved to obtain a numerical simulation. The method exploits a variational principle with a restricted variation of the angular velocity. The MFM simplifies dynamics, enables a consistent notation, from 2D to 3D analysis and exploits matrix algebra in lieu of the vector cross product. Finally, in a companion paper to this one, the mathematical model and the numerical simulation is verified with experiments conducted in a large-scale wave tank.
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Lewis, Patrick K., Christopher A. Mattson, and Vance R. Murray. "An Engineering Design Strategy for Reconfigurable Products That Support Poverty Alleviation." In ASME 2010 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2010. http://dx.doi.org/10.1115/detc2010-28739.
Повний текст джерелаАнотація:
Reconfigurable products can adapt to new and changing customer needs. One potential, high-impact, area for product reconfiguration is in the design of income-generating products for poverty alleviation. Non-reconfigurable income-generating products such as manual irrigation pumps have helped millions of people sustainably escape poverty. However, millions of other impoverished people are unwilling to invest in these relatively costly products because of the high perceived and actual financial risk involved. As a result, these individuals do not benefit from such technologies. Alternatively, when income-generating products are designed to be reconfigurable, the window of affordability can be expanded to attract more individuals, while simultaneously making the product adaptable to the changing customer needs that accompany an increased income. The method provided in this paper significantly reduces the risks associated with purchasing income-generating products while simultaneously allowing the initial purchase to serve as a foundation for future increases in income. The method presented builds on principles of multiobjective optimization and Pareto optimality, by allowing the product to move from one location on the Pareto frontier to another through the addition of modules and reconfiguration. Elements of product family design are applied as each instantiation of the reconfigurable product is considered in the overall design optimization of the product. The design of a modular irrigation pump for developing nations demonstrates the methodology.
Звіти організацій з теми "PRODUCT AND LOCATIONS IN MOVIES"
1
Ruby, Jeffrey, Richard Massaro, John Anderson, and Robert Fischer. Three-dimensional geospatial product generation from tactical sources, co-registration assessment, and considerations. Engineer Research and Development Center (U.S.), February 2023. http://dx.doi.org/10.21079/11681/46442.
Повний текст джерелаАнотація:
According to Army Multi-Domain Operations (MDO) doctrine, generating timely, accurate, and exploitable geospatial products from tactical platforms is a critical capability to meet threats. The US Army Corps of Engineers, Engineer Research and Development Center, Geospatial Research Laboratory (ERDC-GRL) is carrying out 6.2 research to facilitate the creation of three-dimensional (3D) products from tactical sensors to include full-motion video, framing cameras, and sensors integrated on small Unmanned Aerial Systems (sUAS). This report describes an ERDC-GRL processing pipeline comprising custom code, open-source software, and commercial off-the-shelf (COTS) tools to geospatially rectify tactical imagery to authoritative foundation sources. Four datasets from different sensors and locations were processed against National Geospatial-Intelligence Agency–supplied foundation data. Results showed that the co-registration of tactical drone data to reference foundation varied from 0.34 m to 0.75 m, exceeding the accuracy objective of 1 m described in briefings presented to Army Futures Command (AFC) and the Assistant Security of the Army for Acquisition, Logistics and Technology (ASA(ALT)). A discussion summarizes the results, describes steps to address processing gaps, and considers future efforts to optimize the pipeline for generation of geospatial data for specific end-user devices and tactical applications.
2
Gipson and Trahan. PR-369-08609-R01 Online Gas Meter Cleaning. Chantilly, Virginia: Pipeline Research Council International, Inc. (PRCI), June 2010. http://dx.doi.org/10.55274/r0010711.
Повний текст джерелаАнотація:
To ensure proper operation and accuracy of Natural Gas meters, it is important that the meters and associated piping be maintained in a clean condition consistent with both manufacturer production and AGA report provisions. This can best be assured through a comprehensive diagnostic and in section program complete with efficient internal cleaning as required. The objective of this project was to provide a comparison between continuous chemical injection cleaning with the system remaining online and conventional manual disassembly and cleaning techniques with the system offline. Representative samples of fouling materials were collected from two designated meter locations for complete identification analysis and cleaning product screening. The results from these tests are intended to assist in selecting the most effective product for the online cleaning method.
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Lucas, Brian. Impact of COVID-19 on Poaching and Illegal Wildlife Trafficking Trends in Southern Africa. Institute of Development Studies (IDS), January 2022. http://dx.doi.org/10.19088/k4d.2022.017.
Повний текст джерелаАнотація:
This rapid review focuses on the impact COVID-19 pandemic om poaching and illegal wildlife trafficking. It provides an overview of the recent research and summarises the key themes. This review found that poaching for the purpose of international trafficking of illegal wildlife products, generally decreased. These declines are largely attributed to the disruption of transportation routes used by wildlife traffickers to move illicit goods within Southern Africa and overseas by air, and in some locations to the effects of local lockdown measures. Poaching for subsistence consumption (bushmeat) generally increased across Southern Africa and worldwide during the COVID-19 pandemic, incentivised largely by economic hardship and opportunities presented by a reduction in the capacity for anti-poaching enforcement and reduced numbers of tourists, whose presence tends to deter poachers. In the long term, poaching and trafficking are likely to return to pre-pandemic levels. Commercial poachers and traffickers are likely to adjust their transportation routes and adapt their business models to take advantage of opportunities. More positively, some authors have suggested the possibility that the COVID-19 pandemic could influence public attitudes against wildlife trafficking and in support of conservation. Trends in poaching and illegal wildlife trafficking during the COVID-19 pandemic vary significantly across and within countries. The impacts resulting from the measures put in place to reduce the spread of COVID-19 have varied significantly depending on local contexts. Up-to-date data on recent trends during the pandemic are scarce. Good quality data are available on poaching and trafficking of high-value commodities such as elephant ivory and rhino horn, while data on poaching for subsistence are less rigorous and often anecdotal. Much of the evidence available for both types of poaching is not systematic and comes from news media reports, and suffers from inherent difficulties of collecting data on illegal activities. Data collection during the pandemic has also been hampered by the challenges of working safely during the pandemic, funding for monitoring and research has been reduced in most areas, and some reporting processes have not yet analysed data collected during 2021.
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Sinclair, Samantha, and Sally Shoop. Automated detection of austere entry landing zones : a “GRAIL Tools” validation assessment. Engineer Research and Development Center (U.S.), August 2022. http://dx.doi.org/10.21079/11681/45265.
Повний текст джерелаАнотація:
The Geospatial Remote Assessment for Ingress Locations (GRAIL) Tools software is a geospatial product developed to locate austere entry landing zones (LZs) for military aircraft. Using spatial datasets like land classification and slope, along with predefined LZ geometry specifications, GRAIL Tools generates binary suitability filters that distinguish between suitable and unsuitable terrain. GRAIL Tools combines input suitability filters, searches for LZs at user‐defined orientations, and plots results. To refine GRAIL Tools, we: (a) verified software output; (b) conducted validation assessments using five unpaved LZ sites; and (c) assessed input dataset resolution on outcomes using 30 and 1‐m datasets. The software was verified and validated in California and the Baltics, and all five LZs were correctly identified in either the 30 or the 1‐m data. The 30‐m data provided numerous LZs for consideration, while the 1‐m data highlighted hazardous conditions undetected in the 30‐m data. Digital elevation model grid size affected results, as 1‐m data produced overestimated slope values. Resampling the data to 5 m resulted in more realistic slopes. Results indicate GRAIL Tools is an asset the military can use to rapidly assess terrain conditions.
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Sridhar and Dunn. L51793 The Effects of Water Chemistry on Internal Corrosion of Steel Pipelines. Chantilly, Virginia: Pipeline Research Council International, Inc. (PRCI), July 2000. http://dx.doi.org/10.55274/r0010425.
Повний текст джерелаАнотація:
The ability to safely transport wet, untreated natural gases through pipelines offshore or at other inaccessible locations is an important factor in the development of new gas fields. The internal corrosion rate of steel pipelines varies in a complex way with the gas composition, specifically CO2 , O2 , and H2 S, and condensed water chemistry. Estimating the corrosion rate of steel at inaccessible locations from the analysis of the gas and water composition from an accessible location will enable a better determination of the need for corrosion inhibitors. Quantitative understanding of the corrosion rate of steel under these conditions will be key to an accurate risk assessment of pipelines from internal corrosion. Previous work examined the effects of gas composition and slow liquid flow conditions on corrosion of steel. A parametric equation was developed that essentially reflected the deleterious effects of CO2 and O2 , and the beneficial effect of H2S on corrosion (Lyle, 1997). While this study provided important information regarding the deleterious effect of oxygen in the gas phase, the effects of condensed water composition, especially scale-forming species such as calcium and magnesium, were not examined. Furthermore, a better thermodynamic and kinetic understanding of the effects of the gas and liquid phase composition was needed. The present project, while an extension of the previous project, breaks important new ground: (i) the water chemistry typically found in pipelines is included in the tests; (ii) the scale and corrosion product formation is examined using a thermodynamic speciation software; (iii) surface analysis of the corroded samples is performed using laser Raman spectroscopy in order to confirm the thermodynamic model prediction; and (iv) electrochemical tests are conducted to understand the corrosion kinetics. A discussion of the general literature on internal corrosion is presented in the next section, followed by a summary of results from previous SwRI projects in this area. The thermodynamic approach and results are presented in Chapter 2. The experimental results are presented in Chapters 3 and 4, respectively, along with a discussion of the results in terms of thermodynamic and kinetic framework. Chapter 5 summarizes the results of this project and provides recommendations for further investigations. Details of the thermodynamic calculations, electrochemical experimental results, and analyses of the corrosion products are presented in the appendices.
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Groeneveld. L51663 Seam-Weld Quality of Modern ERW-HFI Pipe. Chantilly, Virginia: Pipeline Research Council International, Inc. (PRCI), September 1991. http://dx.doi.org/10.55274/r0010609.
Повний текст джерелаАнотація:
Major advances have been made in recent years in the production of electric resistance-welded (ERW) and high-frequency induction (HFI)-welded line pipe, particularly in the area of automated process control procedures designed to ensure uniform, high-quality seam welds. ERW/HFI pipe produced from microalloyed, controlled-rolled steels can be obtained in larger diameters and heavier wall thicknesses than were formerly available, and with reportedly excellent seam-weld quality as well as pipe body properties. Thus, it is feasible to consider the application of ERW/HFI pipe in a number of additional applications in gas-transmission lines. The lower cost of the ERW/HFI pipe compared with double submerged arc welded (DSAW) pipe of comparable size has resulted in increased interest in the greater use of this product. This work was undertaken to determine whether the seam weld quality of modern ERW/HFI pipe has been improved to justify more widespread use, particularly in critical locations, with resultant reductions in construction costs. The report describes the test protocol and results from six samples ranging from X60 through X70 pipe provided by PRCI member companies. Variations in weld zone properties in one of the samples are reviewed and attributed in some detail.
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Yatsymirska, Mariya. KEY IMPRESSIONS OF 2020 IN JOURNALISTIC TEXTS. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11107.
Повний текст джерелаАнотація:
The article explores the key vocabulary of 2020 in the network space of Ukraine. Texts of journalistic, official-business style, analytical publications of well-known journalists on current topics are analyzed. Extralinguistic factors of new word formation, their adaptation to the sphere of special and socio-political vocabulary of the Ukrainian language are determined. Examples show modern impressions in the media, their stylistic use and impact on public opinion in a pandemic. New meanings of foreign expressions, media terminology, peculiarities of translation of neologisms from English into Ukrainian have been clarified. According to the materials of the online media, a «dictionary of the coronavirus era» is provided. The journalistic text functions in the media on the basis of logical judgments, credible arguments, impressive language. Its purpose is to show the socio-political problem, to sharpen its significance for society and to propose solutions through convincing considerations. Most researchers emphasize the influential role of journalistic style, which through the media shapes public opinion on issues of politics, economics, education, health care, war, the future of the country. To cover such a wide range of topics, socio-political vocabulary is used first of all – neutral and emotionally-evaluative, rhetorical questions and imperatives, special terminology, foreign words. There is an ongoing discussion in online publications about the use of the new foreign token «lockdown» instead of the word «quarantine», which has long been learned in the Ukrainian language. Research on this topic has shown that at the initial stage of the pandemic, the word «lockdown» prevailed in the colloquial language of politicians, media personalities and part of society did not quite understand its meaning. Lockdown, in its current interpretation, is a restrictive measure to protect people from a dangerous virus that has spread to many countries; isolation of the population («stay in place») in case of risk of spreading Covid-19. In English, US citizens are told what a lockdown is: «A lockdown is a restriction policy for people or communities to stay where they are, usually due to specific risks to themselves or to others if they can move and interact freely. The term «stay-at-home» or «shelter-in-place» is often used for lockdowns that affect an area, rather than specific locations». Content analysis of online texts leads to the conclusion that in 2020 a special vocabulary was actively functioning, with the appropriate definitions, which the media described as a «dictionary of coronavirus vocabulary». Media broadcasting is the deepest and pulsating source of creative texts with new meanings, phrases, expressiveness. The influential power of the word finds its unconditional embodiment in the media. Journalists, bloggers, experts, politicians, analyzing current events, produce concepts of a new reality. The world is changing and the language of the media is responding to these changes. It manifests itself most vividly and emotionally in the network sphere, in various genres and styles.
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Brydie, Dr James, Dr Alireza Jafari, and Stephanie Trottier. PR-487-143727-R01 Modelling and Simulation of Subsurface Fluid Migration from Small Pipeline Leaks. Chantilly, Virginia: Pipeline Research Council International, Inc. (PRCI), May 2017. http://dx.doi.org/10.55274/r0011025.
Повний текст джерелаАнотація:
The dispersion and migration behavior of hydrocarbon products leaking at low rates (i.e. 1bbl/day and 10 bbl/day) from a pipeline have been studied using a combination of experimental leakage tests and numerical simulations. The focus of this study was to determine the influence of subsurface engineered boundaries associated with the trench walls, and the presence of a water table, upon the leakage behavior of a range of hydrocarbon products. The project numerically modelled three products including diesel, diluted bitumen (dilbit) and gasoline; which were chosen to span a range of fluid types and viscosities. Laboratory simulations of leakage were carried out for the most viscous product (i.e. dilbit) in order to capture plume dispersion in semi-real time, and to allow numerical predictions to be assessed against experimental data. Direct comparisons between observed plume dimensions over time and numerically predicted behavior suggested a good match under low moisture conditions, providing confidence that the numerical simulation was sufficiently reliable to model field-scale applications. Following a simulated two year initialization period, the leakage of products, their associated gas phase migration, thermal and geomechanical effects were simulated for a period of 365 days. Comparisons between product leakage rate, product type and soil moisture content were made and the spatial impacts of leakage were summarized. Variably compacted backfill within the trench, surrounded by undisturbed and more compacted natural soils, results porosity and permeability differences which control the migration of liquids, gases, thermal effects and surface heave. Dilbit migration is influenced heavily by the trench, and also its increasing viscosity as it cools and degases after leakage. Diesel and gasoline liquid plumes are also affected by the trench structure, but to a lesser extent, resulting in wider and longer plumes in the subsurface. In all cases, the migration of liquids and gases is facilitated by higher permeability zones at the base of the pipe. Volatile Organic Compounds (VOCs) migrate along the trench and break through at the surface within days of the leak. Temperature changes within the trench may increase due liquid migration, however the change in predicted temperature at the surface above the leak is less than 0.5�C above background. For gasoline, the large amount of degassing and diffusion through the soil results in cooling of the soil by up to 1�C. Induced surface displacement was predicted for dilbit and for one case of diesel, but only in the order of 0.2cm above baseline. Based upon the information gathered, recommendations are provided for the use and placement of generic leak detection sensor types (e.g liquid, gas, thermal, displacement) within the trench and / or above the ground surface. The monitoring locations suggested take into account requirements to detect pipeline leakage as early as possible in order to facilitate notification of the operator and to predict the potential extent of site characterization required during spill response and longer term remediation activities.
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Minz, Dror, Stefan J. Green, Noa Sela, Yitzhak Hadar, Janet Jansson, and Steven Lindow. Soil and rhizosphere microbiome response to treated waste water irrigation. United States Department of Agriculture, January 2013. http://dx.doi.org/10.32747/2013.7598153.bard.
Повний текст джерелаАнотація:
Research objectives : Identify genetic potential and community structure of soil and rhizosphere microbial community structure as affected by treated wastewater (TWW) irrigation. This objective was achieved through the examination soil and rhizosphere microbial communities of plants irrigated with fresh water (FW) and TWW. Genomic DNA extracted from soil and rhizosphere samples (Minz laboratory) was processed for DNA-based shotgun metagenome sequencing (Green laboratory). High-throughput bioinformatics was performed to compare both taxonomic and functional gene (and pathway) differences between sample types (treatment and location). Identify metabolic pathways induced or repressed by TWW irrigation. To accomplish this objective, shotgun metatranscriptome (RNA-based) sequencing was performed. Expressed genes and pathways were compared to identify significantly differentially expressed features between rhizosphere communities of plants irrigated with FW and TWW. Identify microbial gene functions and pathways affected by TWW irrigation*. To accomplish this objective, we will perform a metaproteome comparison between rhizosphere communities of plants irrigated with FW and TWW and selected soil microbial activities. Integration and evaluation of microbial community function in relation to its structure and genetic potential, and to infer the in situ physiology and function of microbial communities in soil and rhizospere under FW and TWW irrigation regimes. This objective is ongoing due to the need for extensive bioinformatics analysis. As a result of the capabilities of the new PI, we have also been characterizing the transcriptome of the plant roots as affected by the TWW irrigation and comparing the function of the plants to that of the microbiome. *This original objective was not achieved in the course of this study due to technical issues, especially the need to replace the American PIs during the project. However, the fact we were able to analyze more than one plant system as a result of the abilities of the new American PI strengthened the power of the conclusions derived from studies for the 1ˢᵗ and 2ⁿᵈ objectives. Background: As the world population grows, more urban waste is discharged to the environment, and fresh water sources are being polluted. Developing and industrial countries are increasing the use of wastewater and treated wastewater (TWW) for agriculture practice, thus turning the waste product into a valuable resource. Wastewater supplies a year- round reliable source of nutrient-rich water. Despite continuing enhancements in TWW quality, TWW irrigation can still result in unexplained and undesirable effects on crops. In part, these undesirable effects may be attributed to, among other factors, to the effects of TWW on the plant microbiome. Previous studies, including our own, have presented the TWW effect on soil microbial activity and community composition. To the best of our knowledge, however, no comprehensive study yet has been conducted on the microbial population associated BARD Report - Project 4662 Page 2 of 16 BARD Report - Project 4662 Page 3 of 16 with plant roots irrigated with TWW – a critical information gap. In this work, we characterize the effect of TWW irrigation on root-associated microbial community structure and function by using the most innovative tools available in analyzing bacterial community- a combination of microbial marker gene amplicon sequencing, microbial shotunmetagenomics (DNA-based total community and gene content characterization), microbial metatranscriptomics (RNA-based total community and gene content characterization), and plant host transcriptome response. At the core of this research, a mesocosm experiment was conducted to study and characterize the effect of TWW irrigation on tomato and lettuce plants. A focus of this study was on the plant roots, their associated microbial communities, and on the functional activities of plant root-associated microbial communities. We have found that TWW irrigation changes both the soil and root microbial community composition, and that the shift in the plant root microbiome associated with different irrigation was as significant as the changes caused by the plant host or soil type. The change in microbial community structure was accompanied by changes in the microbial community-wide functional potential (i.e., gene content of the entire microbial community, as determined through shotgun metagenome sequencing). The relative abundance of many genes was significantly different in TWW irrigated root microbiome relative to FW-irrigated root microbial communities. For example, the relative abundance of genes encoding for transporters increased in TWW-irrigated roots increased relative to FW-irrigated roots. Similarly, the relative abundance of genes linked to potassium efflux, respiratory systems and nitrogen metabolism were elevated in TWW irrigated roots when compared to FW-irrigated roots. The increased relative abundance of denitrifying genes in TWW systems relative FW systems, suggests that TWW-irrigated roots are more anaerobic compare to FW irrigated root. These gene functional data are consistent with geochemical measurements made from these systems. Specifically, the TWW irrigated soils had higher pH, total organic compound (TOC), sodium, potassium and electric conductivity values in comparison to FW soils. Thus, the root microbiome genetic functional potential can be correlated with pH, TOC and EC values and these factors must take part in the shaping the root microbiome. The expressed functions, as found by the metatranscriptome analysis, revealed many genes that increase in TWW-irrigated plant root microbial population relative to those in the FW-irrigated plants. The most substantial (and significant) were sodium-proton antiporters and Na(+)-translocatingNADH-quinoneoxidoreductase (NQR). The latter protein uses the cell respiratory machinery to harness redox force and convert the energy for efflux of sodium. As the roots and their microbiomes are exposed to the same environmental conditions, it was previously hypothesized that understanding the soil and rhizospheremicrobiome response will shed light on natural processes in these niches. This study demonstrate how newly available tools can better define complex processes and their downstream consequences, such as irrigation with water from different qualities, and to identify primary cues sensed by the plant host irrigated with TWW. From an agricultural perspective, many common practices are complicated processes with many ‘moving parts’, and are hard to characterize and predict. Multiple edaphic and microbial factors are involved, and these can react to many environmental cues. These complex systems are in turn affected by plant growth and exudation, and associated features such as irrigation, fertilization and use of pesticides. However, the combination of shotgun metagenomics, microbial shotgun metatranscriptomics, plant transcriptomics, and physical measurement of soil characteristics provides a mechanism for integrating data from highly complex agricultural systems to eventually provide for plant physiological response prediction and monitoring. BARD Report