Добірка наукової літератури з теми "Price advertising"
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Статті в журналах з теми "Price advertising"
Song, Hongjuan, and Yushi Jiang. "Dynamic pricing decisions by potential tourists under uncertainty: The effects of tourism advertising." Tourism Economics 25, no. 2 (September 4, 2018): 213–34. http://dx.doi.org/10.1177/1354816618797250.
Повний текст джерелаMilyo, Jeffrey, and Joel Waldfogel. "The Effect of Price Advertising on Prices: Evidence in the Wake of 44 Liquormart." American Economic Review 89, no. 5 (December 1, 1999): 1081–96. http://dx.doi.org/10.1257/aer.89.5.1081.
Повний текст джерелаManstein, Carl H. "WHAT PRICE ADVERTISING?" Plastic and Reconstructive Surgery 104, no. 4 (September 1999): 1208–9. http://dx.doi.org/10.1097/00006534-199909020-00079.
Повний текст джерелаManstein, Carl H. "WHAT PRICE ADVERTISING?" Plastic & Reconstructive Surgery 104, no. 4 (September 1999): 1208–9. http://dx.doi.org/10.1097/00006534-199909040-00078.
Повний текст джерелаBaker, Paul. "Price/Advertising Modelling." Market Research Society. Journal. 36, no. 1 (January 1994): 1–12. http://dx.doi.org/10.1177/147078539403600105.
Повний текст джерелаEzimadu, P. E. "Modelling Subsidy as a Cooperative Advertising Channel Coordination Mechanism." Nigerian Journal of Basic and Applied Sciences 27, no. 2 (May 27, 2020): 127–35. http://dx.doi.org/10.4314/njbas.v27i2.17.
Повний текст джерелаLiu, Donald J., Harry M. Kaiser, Olan D. Forker, and Timothy D. Mount. "An Economic Analysis of the U.S. Generic Dairy Advertising Program Using an Industry Model." Northeastern Journal of Agricultural and Resource Economics 19, no. 1 (April 1990): 37–48. http://dx.doi.org/10.1017/s0899367x00000167.
Повний текст джерелаKoh, Winston T. H., and H. M. Leung. "Persuasive Advertising and Market Competition." American Economist 36, no. 2 (October 1992): 39–49. http://dx.doi.org/10.1177/056943459203600205.
Повний текст джерелаAnderson, Simon P., and Régis Renault. "Advertising Content." American Economic Review 96, no. 1 (February 1, 2006): 93–113. http://dx.doi.org/10.1257/000282806776157632.
Повний текст джерелаSCHOONBEEK, LAMBERT, and PETER KOOREMAN. "THE IMPACT OF ADVERTISING IN A DUOPOLY GAME." International Game Theory Review 09, no. 04 (December 2007): 565–81. http://dx.doi.org/10.1142/s0219198907001606.
Повний текст джерелаДисертації з теми "Price advertising"
Busse, Meghan Ruth. "Price competition and advertising : stragetic price coordination, price war leaders and followers, and financial constraints on advertising." Thesis, Massachusetts Institute of Technology, 1997. http://hdl.handle.net/1721.1/10320.
Повний текст джерелаSimbanegavi, Witness. "Price discrimination, advertising and competition." Doctoral thesis, Stockholm : Economic Research Institute, Stockholm School of Economics, (EFI), 2005. http://www.hhs.se/efi/summary/684.htm.
Повний текст джерелаSingh, Kartikeya. "Essays on advertising and price collusion." College Park, Md. : University of Maryland, 2005. http://hdl.handle.net/1903/2841.
Повний текст джерелаThesis research directed by: Dept. of Economics. Title from t.p. of PDF. Includes bibliographical references. Published by UMI Dissertation Services, Ann Arbor, Mich. Also available in paper.
Edwards, Robert Andrew. "Essays in industrial organisation : price competition, strategic obfuscation, advertising & consumer behaviour." Thesis, University of Liverpool, 2017. http://livrepository.liverpool.ac.uk/3007004/.
Повний текст джерелаHultquist, Clark Eric. "The price of dreams: a history of advertising in France, 1927-1968 /." The Ohio State University, 1996. http://rave.ohiolink.edu/etdc/view?acc_num=osu14879319934697.
Повний текст джерелаNicolson, Simon Matthew. "The impact of the colour red on product price perception in retail print advertising." Thesis, University of South Africa, 2007. http://hdl.handle.net/10500/63.
Повний текст джерелаABSTRACT Colour is often an important non verbal cue in advertising. Much research has been dedicated to the creative aspects of advertising generally and to factors affecting consumer response in relation to marketing, advertising and pricing. This study looks at the colour red and investigates whether use predominant use of red in sale promotions print advertising is justified on the basis of its ability to impact cognitively or affectively. The study comprises of two experiments, one for awareness and one for price perception and purchase intent. In each experiment, red is compared to other colours in order to establish any significant differences. The second experiment goes further to examine whether the intensity of colour, verbal cues or demographic differences have an impact on the results. The literature review begins with an examination of price theory and the role of sales promotions in organizations. It considers advertising response models with focus on the persuasive hierarchy AIDA model. The impact of colour is then considered along with consumer psychology and behavior as well as theories relating to demographic and cultural responses to colour in advertising. Argument from the sources is then put forward to suggest that research into the effects of colour in advertising is underexplored and that the role of colour in affecting response is complex and is over oversimplifies by advertising practitioners. The research results are presented revealing few significant differences between red and alternative colours for awareness, price perception or purchase intent. The result for awareness is blurred by research limitations, but red does not emerge as a candidate for exacting higher levels of awareness than a number of other colours. In the second experiment, red is found to be inferior to blue in affecting purchase intent. Red at 50% saturation is shown to have a more positive impact on purchase intent that a red hue at full saturation. Demographic splits do not show conclusive results, but it is suggested that a larger sample size would induce a better price perception of red for the black community than for other racial groupings. Discussion and recommendations follow. In this study, red shows no qualities to justify its predominant use in price promotion advertising and more benefit might be obtained for the brand by differentiating through use of alternative colours that may stand out in a sea of red over traditional sale periods. The principle recommendations are, firstly, the need to acquire a deeper understanding of the effect of colour in advertising. In the more complex, competitive global marketplace competition for customer attention is high and the margin of error for irrelevant advertising appeals are low. Secondly, the argument is made for colour usage to be built around long term branding concerns rather than short term requirements for advertising response.
Hole, Alison. "Dynamic non-price strategy and competition : models of R&D, advertising and location." Thesis, London School of Economics and Political Science (University of London), 1997. http://etheses.lse.ac.uk/1999/.
Повний текст джерелаKanetkar, Vinay. "The effect of television advertising on consumer price sensitivity : an investigation of frequently purchased products." Thesis, University of British Columbia, 1989. http://hdl.handle.net/2429/29120.
Повний текст джерелаBusiness, Sauder School of
Graduate
Marder, Leonie. "Comparative advertising and price: Implementation of Directive 97/55/ec in Germany and England compared." Thesis, University of Bristol, 2004. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.508709.
Повний текст джерелаVashi, Vidyut H. "The effect of price, advertising, and income on consumer demand : an almost ideal demand system investigation /." Diss., This resource online, 1994. http://scholar.lib.vt.edu/theses/available/etd-06062008-165751/.
Повний текст джерелаКниги з теми "Price advertising"
[Firm], Double Weave. [Price list and advertising material]. Plaxted, Kent: Double Weave, 1986.
Знайти повний текст джерелаSimbanegavi, Witness. Price discrimination, advertising and competition. Stockholm: Stockholm School of Economics, 2005.
Знайти повний текст джерелаAdvertising identification and price guide. New York: Avon Books, 1993.
Знайти повний текст джерелаH, Kovel Terry, ed. Kovels' advertising collectibles price list. New York: Crown Publishers, 1986.
Знайти повний текст джерелаSimbanegavi, Witness. Price discrimination, advertising and competition. Stockholm: Economic Research Institute, Stockholm School of Economics, 2005.
Знайти повний текст джерелаTsitouras, A. K. Dynamic advertising, price and market structure. London: Department of Economics, Queen Mary College, 1987.
Знайти повний текст джерелаR, Mitchell Terence, ed. American tobacco cards: Price guide & checklist. Richmond, Va: Tuff Stuff Books, 1999.
Знайти повний текст джерелаDorn, Edward G. How to buy and price advertising services. Palatine, IL: CEL Publications, 1998.
Знайти повний текст джерелаJohn, Ogle. Colt memorabilia price guide. Iola, WI: Krause Publications, 1998.
Знайти повний текст джерелаMassachusetts. Executive Office of Consumer Affairs and Business Regulation. Drugstore price accuracy survey. Boston, MA: Commonwealth of Massachusetts, Executive Office of Consumer Affairs and Business Regulation, 1985.
Знайти повний текст джерелаЧастини книг з теми "Price advertising"
Burman, Bidisha, and Pia A. Albinsson. "Hotel Advertising: Consumer Evaluations Through Price Cues." In The Sustainable Global Marketplace, 468. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10873-5_274.
Повний текст джерелаDockner, Engelbert J., Gustav Feichtinger, and Gerhard Sorger. "Interaction of Price and Advertising under Dynamic Conditions." In Operations Research Proceedings, 547–54. Berlin, Heidelberg: Springer Berlin Heidelberg, 1990. http://dx.doi.org/10.1007/978-3-642-75639-9_107.
Повний текст джерелаCox, Anthony D., and Dena Thometz Saliagas. "Retail Advertising and the Formation of Store Price Impressions." In Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference, 474. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11101-8_107.
Повний текст джерелаFève, Frédérique, Thierry Magnac, Leticia Veruete-McKay, and Soterios Soteri. "How Price Sensitive Is Letter Advertising Mail in the UK?" In New Business and Regulatory Strategies in the Postal Sector, 207–17. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-030-02937-1_16.
Повний текст джерелаM�lihan-Cheinin, P., and A. Hirsch. "Effects of Smoke-Free Environments, Advertising Bans and Price Increases." In The Tobacco Epidemic, 230–46. Basel: KARGER, 1997. http://dx.doi.org/10.1159/000062077.
Повний текст джерелаDemaine, Erik D., and Morteza Zadimoghaddam. "Constant Price of Anarchy in Network Creation Games via Public Service Advertising." In Algorithms and Models for the Web-Graph, 122–31. Berlin, Heidelberg: Springer Berlin Heidelberg, 2010. http://dx.doi.org/10.1007/978-3-642-18009-5_12.
Повний текст джерелаBuratto, Alessandra. "Advertising and Price to Sustain The Brand Value in a Licensing Contract." In Advances in Dynamic Games, 377–94. Boston, MA: Birkhäuser Boston, 2012. http://dx.doi.org/10.1007/978-0-8176-8355-9_19.
Повний текст джерелаTassinari, Giorgio, and Demetrio Panarello. "The effectiveness of marketing tools in a consumer goods market in Italy during the Great Recession (2010-2015)." In Proceedings e report, 105–10. Florence: Firenze University Press, 2021. http://dx.doi.org/10.36253/978-88-5518-461-8.20.
Повний текст джерелаBurman, Bidisha, and Pia A. Albinsson. "Don’t Waste Your Emotions: The Impact of Price and Advertising Appeals in Services." In The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World, 120. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-50008-9_30.
Повний текст джерелаGrunenwald, Joseph P., and William L. Shanklin. "Effects of Price, Advertising Sponsorship, and Fear Content on Consumer Attitudes About Gasoline Conservation." In Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference, 453–56. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-16937-8_107.
Повний текст джерелаТези доповідей конференцій з теми "Price advertising"
Wang, Tieyun. "How Advertising Helps Luxury Companies Charge an Expansive Price: Relationship between Advertising and Price." In 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/aebmr.k.220405.172.
Повний текст джерелаLiang, Jen-Hsu, Fong-Yao Chen, and Yin-Yu Liang. "Green Building, Advertising and Price Premium." In 24th Annual European Real Estate Society Conference. European Real Estate Society, 2017. http://dx.doi.org/10.15396/eres2017_51.
Повний текст джерелаEftekhar, Milad, Saravanan Thirumuruganathan, Gautam Das, and Nick Koudas. "Price trade-offs in social media advertising." In the second edition of the ACM conference. New York, New York, USA: ACM Press, 2014. http://dx.doi.org/10.1145/2660460.2660462.
Повний текст джерелаJian, Tan, and Wang Xianjia. "Closed loop supply chain price and advertising coordination decision." In 2013 25th Chinese Control and Decision Conference (CCDC). IEEE, 2013. http://dx.doi.org/10.1109/ccdc.2013.6561567.
Повний текст джерелаZhang, E., and Zhuo Yi-qin. "Online advertising channel choice — Posted price vs. auction." In 2011 International Conference on Management Science and Engineering (ICMSE). IEEE, 2011. http://dx.doi.org/10.1109/icmse.2011.6069981.
Повний текст джерелаShuying Sun. "Price and advertising based information forecast in direct market." In 2010 2nd International Conference on Information Science and Engineering (ICISE). IEEE, 2010. http://dx.doi.org/10.1109/icise.2010.5691351.
Повний текст джерелаLiao, Xi, Lihong He, and Mengmeng Liu. "Game Analysis of the Supply Chain Co-op Advertising Based on the Advertising Efforts and Price Discount." In 2014 Seventh International Joint Conference on Computational Sciences and Optimization (CSO). IEEE, 2014. http://dx.doi.org/10.1109/cso.2014.86.
Повний текст джерелаMaehara, Takanori, Atsuhiro Narita, Jun Baba, and Takayuki Kawabata. "Optimal Bidding Strategy for Brand Advertising." In Twenty-Seventh International Joint Conference on Artificial Intelligence {IJCAI-18}. California: International Joint Conferences on Artificial Intelligence Organization, 2018. http://dx.doi.org/10.24963/ijcai.2018/59.
Повний текст джерелаZhao, Hong-xia, Jia-xin Yang, and Jiao-ping Yang. "Product quality incentive of online seller based on advertising price discount." In 2010 2nd International Conference on Information Science and Engineering (ICISE). IEEE, 2010. http://dx.doi.org/10.1109/icise.2010.5688563.
Повний текст джерелаKalra, Achir, Chong Wang, Cristian Borcea, and Yi Chen. "Reserve Price Failure Rate Prediction with Header Bidding in Display Advertising." In KDD '19: The 25th ACM SIGKDD Conference on Knowledge Discovery and Data Mining. New York, NY, USA: ACM, 2019. http://dx.doi.org/10.1145/3292500.3330729.
Повний текст джерелаЗвіти організацій з теми "Price advertising"
Milyo, Jeffrey, and Joel Waldfogel. The Effect of Price Advertising and Prices: Evidence in the Wake of 44 Liquormart. Cambridge, MA: National Bureau of Economic Research, March 1998. http://dx.doi.org/10.3386/w6488.
Повний текст джерелаEdelman, Benjamin, Michael Ostrovsky, and Michael Schwarz. Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords. Cambridge, MA: National Bureau of Economic Research, November 2005. http://dx.doi.org/10.3386/w11765.
Повний текст джерелаDave, Dhaval, and Henry Saffer. The Impact of Direct-to-Consumer Advertising on Pharmaceutical Prices and Demand. Cambridge, MA: National Bureau of Economic Research, May 2010. http://dx.doi.org/10.3386/w15969.
Повний текст джерелаLoan advertising World War I - other forms: Lindsay Goulding, first prize winner in the War Loan Bonds Competition, Red Cross Fundraising Fete, fancy dress costume, Northwood, NSW, 1918. Reserve Bank of Australia, March 2021. http://dx.doi.org/10.47688/rba_archives_pn-001670.
Повний текст джерела