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Статті в журналах з теми "MEDIA PLACEMENT"
Van Vaerenbergh, Yves. "Consumer reactions to paid versus unpaid brand name placement in song lyrics." Journal of Product & Brand Management 26, no. 2 (April 18, 2017): 151–58. http://dx.doi.org/10.1108/jpbm-05-2016-1167.
Повний текст джерелаGuennemann, Frank, and Yoon C. Cho. "The Effectiveness Of Product Placement By Media Types: Impact Of Image And Intention To Purchase." Journal of Service Science (JSS) 7, no. 1 (November 3, 2014): 29–42. http://dx.doi.org/10.19030/jss.v7i1.8911.
Повний текст джерелаChang, Susan, Jay Newell, and Charles T. Salmon. "Product placement in entertainment media." International Journal of Advertising 28, no. 5 (January 2009): 783–806. http://dx.doi.org/10.2501/s0265048709200904.
Повний текст джерелаMalthouse, Edward C., and Bobby J. Calder. "Media Placement versus Advertising Execution." International Journal of Market Research 52, no. 2 (March 2010): 217–30. http://dx.doi.org/10.2501/s1470785309201181.
Повний текст джерелаBaltezarević, Ivana, and Radoslav Baltezarević. "Product placement in new media." Bastina, no. 48 (2019): 171–79. http://dx.doi.org/10.5937/bastina1948171b.
Повний текст джерелаMartín García, Alicia. "Product placement as an efficient marketing tool within the media mix." Harvard Deusto Business Research 10, no. 1 (May 29, 2021): 224–37. http://dx.doi.org/10.48132/hdbr.345.
Повний текст джерелаvan der Waldt, De la Rey. "The role of product placement in feature films and broadcast television programme." Communicare: Journal for Communication Studies in Africa 24, no. 2 (October 24, 2022): 1–16. http://dx.doi.org/10.36615/jcsa.v24i1.1767.
Повний текст джерелаHofman-Kohlmeyer, Magdalena. "IMPACT OF PRODUCT PLACEMENT STRATEGIES ON BRAND RECEPTION – LITERATURE REVIEW." Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie 21, no. 3 (September 30, 2020): 69–86. http://dx.doi.org/10.5604/01.3001.0014.4509.
Повний текст джерелаMarchand, Andre, Thorsten Hennig-Thurau, and Sabine Best. "When James Bond shows off his Omega: does product placement affect its media host?" European Journal of Marketing 49, no. 9/10 (September 14, 2015): 1666–85. http://dx.doi.org/10.1108/ejm-09-2013-0474.
Повний текст джерелаHishamudin, Farah Farhanah, and Nur Atikah A Rahman. "Gegar Vaganza: Persepsi Pengguna dan Penempatan Produk D’Herbs dalam Rancangan Realiti Televisyen di Malaysia." Jurnal Pengajian Media Malaysia 23, no. 2 (November 23, 2021): 73–91. http://dx.doi.org/10.22452/jpmm.vol23no2.2.
Повний текст джерелаДисертації з теми "MEDIA PLACEMENT"
Wang, Ping. "Product placement as public relations examining the role of product placement and practitioners' perceived effectiveness of product placement in social media /." [Gainesville, Fla.] : University of Florida, 2009. http://purl.fcla.edu/fcla/etd/UFE0024645.
Повний текст джерелаKorčeková, Andrea. "Product placement and its legal aspects." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-17010.
Повний текст джерелаSharma, Acharya Deepa. "Product placement in print media and its effect on children and their responses." UWA Business School, 2009. http://theses.library.uwa.edu.au/adt-WU2009.0131.
Повний текст джерелаHang, Haiming. "Video games, processing fluency and children's choice : Exploring product placement in new media." Thesis, Lancaster University, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.533056.
Повний текст джерелаBrinte, Elin. "Stigmatiseringsprocessen : Två fallstudier kring stigmatiseringsprocessen bland ungdomar på behandlingshem." Thesis, Uppsala universitet, Sociologiska institutionen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-215854.
Повний текст джерелаThis paper intends to highlight the branding phenomenon from a youth perspective and contribute to increased knowledge within the field. The purpose of this study is to find a possible link between young institutionalized people and their experiences of branding. This is linked to Erving Goffman's Stigma theory. The questions included whether young people perceive and are affected by their potential branding and how institutionalized adolescents feel that society perceives them, among other things, reflected through the media. The thesis has been based on a qualitative approach where nine interviews were conducted and processed. Three of the interviews done with the young institutionalized people and the remaining six done with skilled professionals and managers of homes in southern and central Sweden. The study was also supplemented with literature and previous research within the field. The results show among other things that young people see themselves as misunderstood and stigmatized out of society.
Hornick, Leigh Ann. "The evolution of product placement consumer awareness and ethical considerations /." Morgantown, W. Va. : [West Virginia University Libraries], 2006. https://eidr.wvu.edu/etd/documentdata.eTD?documentid=4542.
Повний текст джерелаTitle from document title page. Document formatted into pages; contains v, 55 p. : ill. (some col.). Includes abstract. Includes bibliographical references (p. 45-46).
Kulin, Elin, and Linnéa Blomgren. "Credible or not : A study on the factors influencing consumers' credibility assessment of product placements on Instagram." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30063.
Повний текст джерелаAnderson, Caitlin. "Recall and Recognition of Brand-Modified Product Placement in Movies." Diss., CLICK HERE for online access, 2006. http://contentdm.lib.byu.edu/ETD/image/etd1580.pdf.
Повний текст джерелаSörling, Marie-Louise, and Viktor Wallgren. "Media Placement of Locations : An Exploratory Study of the Possible Trends within the Film Industry." Thesis, Jönköping University, JIBS, Business Administration, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-159.
Повний текст джерелаProduct placement is a relatively new idea within marketing. Despite this, it has become a more accepted and used concept, especially within the motion picture industry. It has been noticed that exposure on screen has had a positive effect on sales of the showed products, even though there are still no clear method to measure its efficiency. Evidence has shown that there is an increased tourism to destinations exposed on screen. For example, the movie Braveheart increased tourism to Scotland, Notting Hill has brought attention to London’s district Notting Hill, and the books of Wallander has benefited Ystad. We therefore see a possible development of product placement, which so far only has incorporated products, to also include placement of geographical places (cities, region or nations etc), i.e. location placement. The exposures that to this point has occurred has been random, with no active participation from marketers or filmmakers.
Our purpose is to investigate if media placement of locations (defined as paying for the placement) is a possible future source of revenue for location marketers as well as film and product placement agencies.
We have interviewed people from three main areas: marketer of a geographical location, product placement agency, and representatives from the film production. Since we had some problems collecting sufficient data, we decided to complement our empirical findings with secondary data.
We see a potential development of location placements. It does however require some conditions to be fulfilled. First, the placement must be seamlessly placed, should lead the story forward and should not be the main focus before the script. Second, the placement must be communicated openly throughout the entire production process and with all parties involved. Finally we see that placement must be founded on good relationships and having the right channels. The actors involved in a location placement are the marketer, product placement agency, location shout, director and other film production crew.
To sum up, a well thought-thru location placement that are consistent with the overall location brand image and the story, would benefit both the location and the film.
Bizri, Siwar. "Word Use and Placement Associating Arabs and Arab-Americans with Terrorism in the American Media." Thesis, Virginia Tech, 2007. http://hdl.handle.net/10919/35950.
Повний текст джерелаMaster of Arts
Книги з теми "MEDIA PLACEMENT"
Bente, Klaus. Product Placement: Entscheidungsrelevante Aspekte in der Werbepolitik. Wiesbaden: Deutscher Universitäts-Verlag, 1990.
Знайти повний текст джерелаMallick, Rani. Product-Placement in den Massenmedien: Rechtstatsachen und Rechtsgrundlagen. Baden-Baden: Nomos, 2009.
Знайти повний текст джерелаDas Product Placement im Kinospielfilm. Frankfurt am Main: P. Lang, 1996.
Знайти повний текст джерелаMasoero, Francesca. Product placement, teenpic e adolescenti 2.0. Torino: Kaplan, 2012.
Знайти повний текст джерелаBranded entertainment: Product placement and brand strategy in the entertainment business. London: Kogan Page, 2009.
Знайти повний текст джерелаKara, Ayşe Simin. Branded entertainment: A strategic approach towards integrating product placement practices in Turkey. Ankara: Gece Kitaplığı, 2019.
Знайти повний текст джерелаLa publicité: Stratégie et placement média, ou comment choisir la campagne intégrée la plus efficace. 2nd ed. [Québec]: Presses de l'Université Laval, 2015.
Знайти повний текст джерелаDagenais, Bernard. La publicité: Stratégie et placement média : ou comment choisir le mix-média le plus efficace. Québec: Presses de l'Université Laval, 2008.
Знайти повний текст джерелаScherer, Beate. "Product Placement" im Fernsehprogramm: Die werbewirksame Einblendung von Markenartikeln als wettbewerbswidriges Handeln der Rundfunkanstalten. Baden-Baden: Nomos Verlagsgesellschaft, 1990.
Знайти повний текст джерелаLehu, Jean-Marc. La publicité est dans le film: Placement des produits et stratégie de marque au cinéma, dans les chansons, dans les jeux vidéo. Paris: Editions d'organisation, 2006.
Знайти повний текст джерелаЧастини книг з теми "MEDIA PLACEMENT"
Malthouse, Edward C., and Bobby J. Calder. "Media Placement versus Advertising Execution." In Advances in Advertising Research (Vol. 1), 333–45. Wiesbaden: Gabler, 2010. http://dx.doi.org/10.1007/978-3-8349-6006-1_22.
Повний текст джерелаSmith, Robert, and Debra Smith. "The Wire: Media Placement and Postindustrial Landscapes." In Africana Cultures and Policy Studies, 73–93. New York: Palgrave Macmillan US, 2009. http://dx.doi.org/10.1057/9780230622098_5.
Повний текст джерелаWilcox, Lyndy, and Craig Derkay. "Tympanostomy Tube Placement for Management of Otitis Media." In Otitis Media: State of the art concepts and treatment, 103–16. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17888-2_11.
Повний текст джерелаGhandeharizadeh, Shahram, Seon Ho Kim, Cyrus Shahabi, and Roger Zimmermann. "Placement of Continuous Media in Multi-Zone Disks." In Multimedia Information Storage and Management, 23–59. Boston, MA: Springer US, 1996. http://dx.doi.org/10.1007/978-1-4613-1431-8_2.
Повний текст джерелаKwon, Taeck-Geun, and Sukho Lee. "Load-Balanced Data Placement for Variable-Rate Continuous Media Retrieval." In Multimedia Database Systems, 185–207. Boston, MA: Springer US, 1996. http://dx.doi.org/10.1007/978-1-4613-0463-0_7.
Повний текст джерелаEvans, Richard, and Clare Farmer. "‘The Devil’s Right Hand’: Policing, Media and Weapons Product Placement." In Do Police Need Guns?, 111–33. Singapore: Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-9526-4_7.
Повний текст джерелаChen, Zhijia, Chuang Lin, Hao Yin, and Bo Li. "On the Server Placement Problem of P2P Live Media Streaming System." In Advances in Multimedia Information Processing - PCM 2008, 178–87. Berlin, Heidelberg: Springer Berlin Heidelberg, 2008. http://dx.doi.org/10.1007/978-3-540-89796-5_19.
Повний текст джерелаXu, Yaoqiang, Chunxiao Xing, and Lizhu Zhou. "A Data Placement Method of HSM for Streaming Media Server in Network Environment." In Databases in Networked Information Systems, 245–54. Berlin, Heidelberg: Springer Berlin Heidelberg, 2003. http://dx.doi.org/10.1007/978-3-540-39845-5_20.
Повний текст джерелаWu, Mengyuan, Runting Wang, Yizhe Ding, and Navid Nedaei. "Impact of Media Coverage on the Discount Rate of Private Placement: Evidence from China." In Proceedings of the Sixteenth International Conference on Management Science and Engineering Management – Volume 2, 188–99. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-10385-8_14.
Повний текст джерелаJeong, Yo-Won, Seung-Ho Lim, and Kyu-Ho Park. "A New Raid-Disk Placement Method for Interactive Media Server with an Accurate Bit Count Control." In Lecture Notes in Computer Science, 417–24. Berlin, Heidelberg: Springer Berlin Heidelberg, 2005. http://dx.doi.org/10.1007/11577188_60.
Повний текст джерелаТези доповідей конференцій з теми "MEDIA PLACEMENT"
Liu, Sam, and Parag Joshi. "Contextual advertisement placement in printed media." In IS&T/SPIE Electronic Imaging, edited by Qian Lin, Zhigang Z. Fan, Theo Gevers, Raimondo Schettini, and Cees Snoek. SPIE, 2010. http://dx.doi.org/10.1117/12.839092.
Повний текст джерелаRodriguez, Ismael, Fernando Rubio, and Pablo Rabanal. "Automatic media planning: Optimal advertisement placement problems." In 2016 IEEE Congress on Evolutionary Computation (CEC). IEEE, 2016. http://dx.doi.org/10.1109/cec.2016.7748345.
Повний текст джерелаGröner, Patrick M., and Barbara E. Hedderich. "The Strategic Value of Attractive Influencers for Advertising Comunication: The Influence of Parasocial Interaction Processes on the Persuasive Effect of Brand Placements." In 3rd International Conference. Business Meets Technology. Valencia: Editorial Universitat Politècnica de València, 2021. http://dx.doi.org/10.4995/bmt2021.2021.13616.
Повний текст джерелаBhargavi, Divya, Karan Sindwani, and Sia Gholami. "Zero-shot virtual product placement in videos." In IMX '23: ACM International Conference on Interactive Media Experiences. New York, NY, USA: ACM, 2023. http://dx.doi.org/10.1145/3573381.3597213.
Повний текст джерелаYe, Fan, Qing Li, and Enhong Chen. "Benefit based cache data placement and update for mobile peer to peer networks." In 2010 3rd IEEE International Conference on Ubi-Media Computing (U-Media 2010). IEEE, 2010. http://dx.doi.org/10.1109/umedia.2010.5543934.
Повний текст джерелаAhuja, Satyajeet, and Marwan Krunz. "Server Placement in Multiple-Description-Based Media Streaming." In 2008 Data Compression Conference DCC. IEEE, 2008. http://dx.doi.org/10.1109/dcc.2008.63.
Повний текст джерелаMathis, Florian, Xuesong Zhang, Mark McGill, Adalberto L. Simeone, and Mohamed Khamis. "Assessing Social Text Placement in Mixed Reality TV." In IMX '20: ACM International Conference on Interactive Media Experiences. New York, NY, USA: ACM, 2020. http://dx.doi.org/10.1145/3391614.3399402.
Повний текст джерелаOikonomou, Panagiotis, Maria G. Koziri, Antonios N. Dadaliaris, Yannis Hatzaras, Evangelia Nerantzaki, and Georgios I. Stamoulis. "Heuristics for Iterative Detailed Standard Cell Placement." In the SouthEast European Design Automation, Computer Engineering, Computer Networks and Social Media Conference. New York, New York, USA: ACM Press, 2016. http://dx.doi.org/10.1145/2984393.2984409.
Повний текст джерелаKranas, Georgios, George-Chris Tsalamagkakis, Panagiotis Oikonomou, and Antonios N. Dadaliaris. "PyPUT: Python-based Placement Utilities Toolset." In 2018 South-Eastern European Design Automation, Computer Engineering, Computer Networks and Society Media Conference (SEEDA_CECNSM). IEEE, 2018. http://dx.doi.org/10.23919/seeda-cecnsm.2018.8544926.
Повний текст джерелаDadaliaris, Antonios N., Panagiotis Oikonomou, Maria G. Koziri, Yannis Hatzaras, and Georgios I. Stamoulis. "SCIZER: A scalable placement visualizer/analyzer." In 2017 South Eastern European Design Automation, Computer Engineering, Computer Networks and Social Media Conference (SEEDA-CECNSM). IEEE, 2017. http://dx.doi.org/10.23919/seeda-cecnsm.2017.8089993.
Повний текст джерела