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Добірка наукової літератури з теми "Marketing of Internet communication"

Автор: Grafiati
Опубліковано: 30 травня 2022
Оновлено: 31 травня 2022

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Статті в журналах з теми "Marketing of Internet communication"

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Fomichenko, I., S. Barkova, A. Dykan, K. Kosik, and K. Kozlova. "Internet Marketing as a Modern Enterprise Communication Tool." Economic Herald of the Donbas, no. 4 (62) (2020): 97–102. http://dx.doi.org/10.12958/1817-3772-2020-4(62)-97-102.

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The article identifies the need for the use of Internet marketing technologies to promote goods and services in a modern domestic enterprise. Based on the analysis, the need to improve the marketing, sales and communication policy of domestic enterprises using the Internet is substantiated. The main marketing processes that are implemented using Internet marketing technologies, which include marketing research on the Internet, marketing communications on the Internet and promotion and marketing of products over the Internet. The main types of Internet marketing at a modern enterprise are studied. Current trends in Internet marketing communications are identified. The advantages of the use of Internet technologies in the marketing activities of enterprises are substantiated, which also affect the efficiency (or empowerment) not only in marketing activities, but also in other areas of the enterprise.
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Duhalm, Simona. "MARKETING COMMUNICATION IN THE INTERNET." STUDIES AND SCIENTIFIC RESEARCHES. ECONOMICS EDITION, no. 13 (December 17, 2008): 39. http://dx.doi.org/10.29358/sceco.v0i13.15.

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Currently, communication becomes more complex, faster and more dynamic every day. In this context, communication switches channels on traditional media to online applications. Thus, the electronic communication threatens, if not take the physical communication. We live in the era of information and the information they seek more ways than quick, cheap and accessible spread. Among the most common methods of electronic communication including website, electronic newsletter, blog and email custom. Online marketing has its roots in traditional marketing, but branch out and in a very obvious due to a unique features: interactivity. On the Internet, communication takes place in two directions and not just one, as in traditional marketing. At the same time, sellers and buyers can complete transactions from their homes or offices, at any time of day or night. Online marketing offers the advantage of presenting the interactive promotional materials that can meet the expectations of each type of buyer. Instead of creating a single message, as happens in the promotion of mass, marketing online allows the creation of "interactive brochure" that allow potential customers to choose the information that they want to see and when they want to see. Changing consumer behavior have had thoughts of marketing people who understand that the Internet is a very effective tool to attract, retain and loyalty the customer.
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3

Остапчук and Aleksey Ostapchuk. "Internet marketing complex to promote tourism business." Economics 4, no. 5 (October 10, 2016): 63–68. http://dx.doi.org/10.12737/20838.

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The article considers Internet marketing complex for promotion of travel business. The article gives a review of instruments of marketing communication in Internet network for touristic enterprises. The author describes the most common ways for users to interact with the network. The main devices through which users log on to the Internet are considered. The data on the percentage of use mobile devices and personal computers in Russia and European countries are given. The article summarizes the complex of instruments marketing communication on the Internet for tourist enterprises. The author considers types websites to promote businesses in travel industry, describes the structure of communication between organization and customer through various types of websites. The article presents a complex marketing communications through search engines, briefly describes search advertising and search optimization, presents the most popular search system of the Russian Internet segment.
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4

Kisiołek, Artur, Oleh Karyy, and Liubov Нalkiv. "The utilization of Internet marketing communication tools by higher education institutions (on the example of Poland and Ukraine)." International Journal of Educational Management 35, no. 4 (February 15, 2021): 754–67. http://dx.doi.org/10.1108/ijem-07-2020-0345.

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PurposeThe purpose of this study is to compare and contrast Internet marketing communication tools used to accomplish key marketing goals between European Union higher education institutions (HEIs) and non-EU HEIs, such as in the case of Poland and Ukraine.Design/methodology/approachIn the article, the authors used the literature review method to justify the importance of implementing HEI marketing strategy based on marketing communications with Internet users, and thus to justify the relevance of the chosen research topic. Based on the literature review, the authors identified the goals of HEI advertising campaigns on the Internet (branding, recruitment of students, site traffic increase and subscription of Internet users to the university newsletter) and substantiated the analytical study of the two countries. The survey conducted by the authors allowed them to form their conclusions, the validity of which is based on the interpretation of the indicators calculated in the analytical section.FindingsThe hypothesis that the focus of HEI Internet marketing communications, recruitment of students, is universal regardless of the country of origin is proven. There is also no significant differences in Internet marketing communication tool use that is “simpler” and cheaper. University marketing managers widely use Internet advertising tools, but they have difficulty implementing public relations and sales promotion tools. Internet marketing communication is an important component of HEIs' marketing strategies, thus, comparing EU and non-EU HEIs informs future strategies.Practical implicationsThe results of this research are of interest to HEIs that seek to improve the adaptation of their marketing communication strategy to meet the conditions of digitalisation and to strengthen their competitive foothold within the market. Also, the findings can help HEI marketing staff members to improve marketing communication tools used to build and maintain relationships with their online customers.Originality/valueThis study highlights the similarities and differences in approach to Internet marketing communications among EU (Poland) and non-EU HEIs (Ukraine). In conducting a thorough review of research, as well as a survey of 185 HEI marketing staff members, the paper offers insight into the approach HEIs of varying cultural backgrounds take to Internet marketing communications and online recruitment.
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Shaddiq, Syahrial, and Wuri Handayani. "COMMUNICATION AND INTERACTIVE MARKETING MANAGEMENT THROUGH INTERNET ADVERTISING." Strategic Management Business Journal 1, no. 02 (December 31, 2021): 25–29. http://dx.doi.org/10.55751/smbj.v1i02.18.

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Internet advertising is a development of interactive online marketing communication media that marketers can choose from. The various advantages of internet advertising compared to traditional marketing communication media make this media increasingly used. Social networks or social media have the potential to help SMEs in marketing their products and services (Viral Marketing). Because it is able to reach large areas in a cost-effective manner. Through social networking, SME businesses can carry out marketing activities such as introducing products, establishing communication with customers and potential customers, and expanding business networks. And in its implementation also implements a Customer Relationship Management strategy.
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Švajdová, Lenka. "Modern Marketing Communication in Tourism." JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING 4, no. 2 (2019): 20–23. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.42.3003.

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Mass tourism is a significant contributor to the development not only of regional but also national economies and generally, it is presented by tourism destination. Despite certain tendencies in preference for individual tourism, it is expected that mass tourism and mass tourism destination will continue to play a dominant role in the future. The present paper is dedicated to the topic of possible usage of modern tools of marketing communication in the management of mass tourism destination. Particular characteristics of its product are having an influence on the usage and effectiveness of traditional forms of marketing communication (advertising, exhibitions, etc.) in the presentation of a mass tourism destination and on the other hand, the possible preference of using new modern trends of marketing communication. The aim of this article is based on analysis of primary, secondary data and field observations to evaluate the possibility and critical factors of usage of selected forms of modern tools of marketing communication like internet marketing, social media, mobile marketing and the world of mouth marketing, etc. The result will be the evaluation of usage of modern marketing communication and its current state of the application in the propagation of mass tourism destinations including a proposal of some recommendations for their next application.
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Tankosić, Aleš, and Anita Trnavčevič. "Internet Marketing Communication and Schools: The Slovenian Case Study." Organizacija 41, no. 4 (July 1, 2008): 136–43. http://dx.doi.org/10.2478/v10051-008-0015-5.

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Internet Marketing Communication and Schools: The Slovenian Case StudyWorldwide, some 1.32 billon people now use the Internet (Internet World Stats 2007). In the developed countries the Internet is also present in educational institutions; schools use the Internet as a means of communication with their customers. In Slovenia, however, research focusing on Internet marketing communication are rare in the field of education. This paper provides the theoretical framework and the results of the qualitative case study conducted at a school centre in Slovenia in 2005. Data were collected through group interviews and document analysis. The findings support the School Centre teachers' claim that the Internet does not enable personal contacts and the sensory collection of physical evidence, which are considered to be major disadvantages of Internet marketing communication. The teachers who consider Internet marketing communication to be an advantage stress the importance of virtuality which can function as a simulation of communication in the real world. Their adversaries, on the other hand, stress the importance of the physical world and warn us of the negative sides of virtuality.
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Demko, Mariana. "Development of integrated marketing Internet communications in the activity of Ukrainian banks." Marketing and Digital Technologies 5, no. 1 (March 14, 2021): 101–12. http://dx.doi.org/10.15276/mdt.5.1.2021.6.

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In modern conditions the Internet is developing rapidly. Marketing communications on the Internet is one of the main elements of Internet marketing of banking institutions and an important element in establishing relationships with target audiences and managing them, informing customers, improving the image of the bank. It is determined that the Internet today covers the information, communication and logistics areas of marketing communications of banks. The paper identifies the areas of integrated marketing Internet-communications in the activities of banks and their main elements to present their characteristic. At the present stage of development of Internet-communications in activities banking, it is advisable for banking institutions to use advertising, digital and creative strategies. It was found that the current trends in the development of marketing communications on the Internet also indicate the growth of Internet-communications in social networks as an important mechanism for interesting the bank customers and forming interaction with them and the development by the bank of its website, its attractive design, updating information on it. The results of the study showed that the largest share of Internet users in Ukraine uses mobile phones or smartphones, the number of which is growing, which expands the capabilities of banks in the field of Internet-communications. It was established that the most active banks in the media space are banks with state share: JSC CB «PrivatBank», JSC «Oschadbank», JSC «Ukreximbank» and banks of foreign banking groups such as JSC «Raiffeisen Bank Aval», JSC «OTP BANK», JSC «ALFA-BANK». JSC «FUIB» is among the banks with private capital. At the same time, the largest media activity of banks in 2019 was observed in banks of foreign banking groups, and in 2019, 2021 by the number of messages in state-owned banks. The analysis of the collected marketing information showed that the largest number of messages from the leading banks of Ukraine by categories of media was observed in the Internet media, as the Internet is a convenient, cheap and effective communication channel in all areas activities. The expediency of using the Internet to promote banking products is also due to the fact that recently the effectiveness of traditional channels for disseminating information about banks and their products has decreased. Key words: integrated Internet-marketing communications, banks, Internet marketing, mediaactivity of banks, means of information dissemination
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Siswanto, Tito. "Optimalisasi Sosial Media Sebagai Media Pemasaran Usaha Kecil Menengah." Liquidity 2, no. 1 (July 2, 2018): 80–86. http://dx.doi.org/10.32546/lq.v2i1.134.

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Communication is a very important element in marketing, because marketing is essentially the communication between producers and consumers. The more advanced development of technology and information, it encourages the changes of conventional communications to modern communication which is digital life style. To support the realization of such communication, the internet became an important element in the creation of modern marketing communications. Until finally, comes the online social media that offers ease of marketing communications with the online system. Because of their low cost and ease of access, it is not un-common these media are conducted by the company in marketing their products. This article will explore the importance of social media for small and medium enterprises as an effort to improve the company's competitive.
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Kostynets, Iuliia, and Bogdan Kolesnyk. "SOCIAL NETWORKS AS TOOLS OF MARKETING COMMUNICATIONS IN THE DIGITAL ENVIRONMENT." Actual Problems of Economics 1, no. 223 (January 22, 2020): 102–8. http://dx.doi.org/10.32752/1993-6788-2020-1-223-102-108.

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The article is devoted to the study of the use of social networks as a tool of marketing communications, in particular, the use of Facebook for marketing purposes. Trends in the development of advertising on the Internet, social networks, search engines and types of Internet advertising, marketing communications on the Internet and modern methods of marketing research are analyzed. In today's world, the issues of mass communication in the digital environment are becoming extremely important. This is a large system of specific communicative activities. In this regard, the systematization of information about existing methods, the development of a convenient and modern classification and the search for ways to increase the influence of communication texts on social networks becomes especially important. Internet technologies have always been considered promising by marketers due to their scale - the number of people that can be reached. However, with the increase in the number of users, the Internet has become a huge digital market, which is no less difficult to stand out than the regular market. Social networks offer the widest set of marketing tools in the history of Internet technologies. In addition to the measurement of conversions and multi-channel attribution (analysis of which advertising delivery channel had the greatest impact on the consumer), which have already been offered by search engines, there are tools of marketing communications of unprecedented scale. An important role is played by the format of advertising on social networks, which tries to be useful, relevant to the consumer and not like traditional advertising. Regularities between the growing need to use Internet resources in marketing and the necessary knowledge about the history of development and ways to apply the functions of the studied systems on the Internet are identified. It is proved that today advertising on the Internet is one of the most effective areas of marketing communications, which aims to inform consumers about goods, services or the company it self.
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Дисертації з теми "Marketing of Internet communication"

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Rakštys, Raimundas. "Darbo paieškos internetinių svetainių marketingo komunikacija elektroninėje erdvėje." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140604_150750-52588.

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Baigiamojo darbo tikslas – pateikti darbo paieškos internetinių svetainių marketingo komunikacijos elektroninėje erdvėje modelį. Magistro baigiamąjį darbą sudaro trys pagrindinės dalys. Teorinėje darbo dalyje analizuojama marketingo komunikacija elektroninėje erdvėje kaip tyrimų objektas. Išanalizuota marketingo komunikacijos elektroninėje erdvėje samprata, pagrindiniai komunikacijos elementai, komunikacijos tikslai ir paskirtis, veiksniai, lemiantys vartotojų pasirinkimą elektroninėje erdvėje. Analitinėje baigiamojo darbo dalyje pateikiami ir analizuojami atlikto kiekybinio tyrimo rezultatai. Analizei naudojami faktorinės analizės, inferencinės statistinės analizės, aprašomosios statistinės analizės bei loginės analizės metodai. Tyrimo rezultatų analizės pasekmėje suformuotos darbo paieškos internetinių svetainių marketingo komunikacijos kokybės dimensijos, atskleista suformuotų dimensijų svarba vartotojams, naudojami marketingo komunikacijos kanalai, nustatytos darbo paieškos internetinių svetainių marketingo komunikacijos kokybės spragos. Projektinėje darbo dalyje, atsižvelgiant į tyrimo rezultatų analizę, parengtas ir pristatytas darbo paieškos internetinių svetainių marketingo komunikacijos elektroninėje erdvėje modelis, apjungiantis internetinių svetainių marketingo komunikacijos elementų veiksmingumo ir marketingo komunikacijos kokybės užtikrinimo sprendimus, kuriuo rekomenduojama remtis organizacijoms, siekiant sumažinti nustatytas darbo paieškos internetinių... [toliau žr. visą tekstą]
The aim of the diploma paper is to elaborate online marketing communication elements’ efficiency and assurance of quality model regarding websites for job search. Diploma paper consists of three main parts. In the theoretical part of the paper, online marketing communication is analyzed as an object of research. The concept of online marketing communication as well as the main communication elements, purposes and objectives are determined. Moreover, factors influencing consumer online choices are revealed. In the analytical part of the paper, results of the quantitative research are presented and analyzed. The methods of factorial analysis, inferential statistical analysis, descriptive statistical analysis, and logical analysis are applied for the analysis of the research results. Online marketing communication quality dimensions and the importance of them to the customers regarding websites for job search are determined. Furthermore, online marketing communication channels used by the customers are revealed and marketing communication quality gaps are verified. In the third part of the paper, the model of online marketing communication elements’ efficiency and assurance of quality is elaborated regarding the analysis of the research results.
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Olander, Lena, and Rebecka Charpentier. "Internet : som kompletterande kommunikationskanal till Event Marketing." Thesis, Södertörn University College, School of Communication, Technology and Design, 2001. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-352.

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The aim of this essay is to examine how the Internet functions as a communication channel to Event Marketing. We have investigated what makes the Internet unique as a communication channel for events and how Internet has been used for event marketing. We have mapped fundamental theories within marketing, media, communications and human-computer interaction, which together describe event marketing. We have carried out case studies on two event-marketing projects where the Internet has played a major role. The first project was XCT which is a project developed by the company Eventum AB. The second project we used as a case study was TelecomCity-Live developed by the company Wildell Intergrerad Kommunikation. Information has mainly been gathered through qualitative interviews. In conclusion we found that the Internet is used as a complementary communication channel to Event Marketing. The Internet can in a unique way extend the event. Furthermore it is easier to communicate and interact with the target group. Internet is also a more cost effective communication channel than traditional communication channels such as mail outs. We also found that the capabilities of the Internet are not fully used since companies have not yet got the knowledge of its technical value and possibilities.

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Giglio, Fabíola Dezam. "Comunicação de marketing e cibercultura: um estudo exploratório sobre a comunicação de marketing no contexto dos meios digitais." Universidade de São Paulo, 2012. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-15042013-204751/.

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A Cibercultura ganhou notoriedade com as transformações da sociedade contemporânea, as quais foram impulsionadas pela popularização do acesso à Internet e a crescente disseminação dos meios digitais. Caracterizada principalmente pela descentralização, velocidade de acesso a informações e por processos colaborativos, a Cibercultura possibilitou aos consumidores um papel mais ativo no processo de comunicação, fato que, associado à característica de interconectividade da rede, vem provocando a perda do controle da mensagem por parte das organizações e desafiando conceitos clássicos e exigindo alterações significativas na dinâmica da comunicação de marketing. Neste sentido, o estudo aborda o tema da comunicação de marketing no contexto dos meios digitais, com o objetivo de discutir a complementariedade entre meios digitais e tradicionais. Para alcançar o objetivo proposto, a pesquisa foi dividida em duas partes: a primeira parte refere-se à revisão da literatura pertinente ao tema e a segunda parte à pesquisa empírica. A pesquisa empírica foi realizada com base no método exploratório e abordagem qualitativa, por meio de entrevistas semi-estruturadas com especialistas em comunicação digital. A investigação corroborou com muitos dos achados da literatura e adicionou novas perspectivas em relação à complementariedade entre meios digitais e tradicionais na comunicação de marketing. A investigação aponta que a integração entre meios digitais e tradicionais está começando a se desenvolver, devendo evoluir para atividades mais harmoniosas e eficientes em um futuro próximo.
Cyberculture gained notoriety along with the contemporary society transformations, which were driven by widespread access to the Internet and digital media.Mainly characterized by decentralization, agile information access and collaborative processes, Cyberculture allowed consumers a more active role in the communication process, fact which, combined with network interconnectivity, causes the loss of message control by organizations and challenges classical concept, requiring significant changes in the marketing communications operation. In this sense, the study addresses the issue of marketing communication in the digital media context, with the aim of discussing the complementarity between traditional and digital media. To achieve the proposed objective, the study was divided into two parts: the first part refers to the literature review and the second part to the empirical research.The empirical research was exploratory and had a qualitative approach; it was conducted through semi-structured interviews with digital communication experts. Research results validated many of the literature findings and added new perspectives on the complementarity between traditional and digital media.The investigation indicates that digital and traditional media integration is starting to develop, and should evolve into more harmonious and efficient activities in the near future.
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Wright, Bianca Maria-Teresa. "Games as communication: an analysis of advertising in South Africa." Thesis, Nelson Mandela Metropolitan University, 2012. http://hdl.handle.net/10948/d1012929.

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Games as a form of communication have been examined by academics in the fields of game studies, narratology and media studies, among others, but the use of games to communicate advertising messages has not been adequately explored within the South African context. The study sought to investigate the phenomenon of advergaming, purpose-built games designed to communicate an advertising message, in South Africa, and to develop a model for the use of advergaming as a viral marketing tool in this context. Using a hybrid approach, the study examined the way that advertising agencies currently use advergames as well as the effectiveness of advergaming as a means to communicate a message. The study presents the results of a national survey of advertising agencies in South Africa, a content analysis of existing advergames and an analysis of three semi-structured group interview experiments conducted using selected advergames. The findings point to the potential of advergaming as a message communication tool, but also highlight the challenges that may hamper the widespread use of advergaming in South Africa. It proposes the use of the mobile environment as a means to reach a wider South African audience and in that way, overcome some of the obstacles to advergaming adoption. In addition, the results identify aspects of advergames that seem to correlate with the effectiveness of message communication.
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Kašparová, Lucie. "Marketingová komunikace na Internetu se zaměřením na copywriting." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-193821.

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This thesis aims to recommend the best communication mix and at the same time ways and content of communication for educational and similar kind of institutions. The first part of the thesis focuses on influence of the Internet on marketing and investigates options of communication tools which the institutions can choose from. The second part of the thesis covers a copywriting topic which means ways how to work with communication content. The next part focuses on real example of educational institution and its way of looking for the best communication mix with examples of issues which can occur in the real praxis. At the end the thesis summarizes important steps which together create instructions how to accomplish the best communication mix on the internet for educational institutions.
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Samková, Barbora. "Social media marketing českých mobilních operátorů." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-149848.

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The aim of this thesis is to analyze the possibility of presentation of the company in an environment of social media with a focus on Twitter, to determine whether the presence of the company in this environment can affect (positively) brand perception and finally to recommend how the company should communicate on Twitter. The theoretical part describes definitions and the basic principles of social media and social media marketing based on the knowledge gained from literature, surveys and statistics. In the practical part, the mentions of the brand are quantitatively and qualitatively analyzed, the long-term trend is then compared with the specific campaign. All this is complemented by a questionnaire survey, which aims to determine whether and how people communicate with brands via social media. The findings of this section, together with the experience in managing profiles on social networks are finally summarized in the recommendations of communication on Twitter.
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Kosorín, Dominik. "Využitie internetu v komunikácii spoločnosti Vitana, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10409.

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Hubková, Tereza. "Analýza využití vybraných online marketingových nástrojů pro začínající IT firmu na globálním trhu." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193325.

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The main focus of this diploma thesis is on the analysis of selected online marketing tools for IT start-up company on global market. In the beginning, the thesis discusses the importance of internet in nowadays marketing and also introduces the selected online marketing tools with closer look at online advertising, social media, online PR, online direct marketing and sales promotion on the internet. It also touches options of measuring and evaluating efficiency of these instruments. Further on, it describes specifics of online marketing in perspective of local markets. Practical part of the thesis starts with introduction of the selected global IT start-up company, its competitors and then focuses on its marketing communication in detail. It elaborates on channels used to access company's website and make conversions. It also offers in-depth evaluation of online advertising and activities on social medias. The final part of the thesis depicts list of practical recommendations for further online marketing communication, which are based on previous analyses. These recommendations can be used also for other companies focusing on online marketing in global environment.
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Cilliers, Berdine. "The Internet as a medium in the achievement of corporate communication and marketing goals a descriptive study /." Diss., Pretoria : [s.n.], 2003. http://upetd.up.ac.za/thesis/available/etd-03092004-134931.

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Zelená, Veronika. "Analýza vybrané družstevní organizace z pohledu marketingového prostředí a komunikačního mixu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76483.

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This thesis analyzes the marketing environment and marketing communication in the cooperative society Jas v.d. In this work, both propose measures that would be appropriate to implement the identified deficiencies, and also focus on the possibilities of internet communication in society.
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Книги з теми "Marketing of Internet communication"

1

Janoschka, Anja. Web advertising: New forms of communication on the Internet. Amsterdam: J.Benjamins, 2004.

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Marketing político, do comício à Internet. São Paulo, SP: Unesco, Cátedra Unesco de Comunicação para o Desenvolvimento Regional Brasil, 2007.

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E, Jocz Katherine, ed. All business is local: Why place matters more than ever in a global, virtual world. New York: Portfolio/Penguin, 2012.

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4

Wind, Yoram. Convergence marketing: Running with the centaurs. Upper Saddle River, NJ: Financial Times Prentice Hall, 2002.

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Wind, Yoram. Convergence marketing: Strategies for reaching the new hybrid consumer. Harlow: Financial Times Prentice Hall, 2002.

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6

Vijay, Mahajan, and Gunther Robert E. 1960-, eds. Convergence marketing: Strategies for reaching the new hybrid consumer. Upper Saddle River, NJ: Financial Times Prentice Hall, 2002.

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7

Thomases, Hollis. Twitter marketing: An hour a day. Hoboken, N.J: Wiley, 2010.

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Thomases, Hollis. Twitter marketing: An hour a day. Hoboken, N.J: Wiley, 2010.

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Twitter marketing: An hour a day. Indianapolis, Ind: Wiley Pub., 2010.

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10

Ramos, Andreas. Search Engine Marketing. New York: McGraw-Hill, 2008.

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Частини книг з теми "Marketing of Internet communication"

1

Radón, Anita. "Consumer Generated Luxury Brand Communication on the Internet." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 225–28. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10951-0_79.

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Manoli, Argyro Elisavet. "Marketing Strategy, Marketing Goals and Internal Communication." In Integrated Marketing Communications in Football, 61–77. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003140238-4.

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Lawton, Brett, and Shirley Gregor. "Internet Marketing Communications: Interactivity and Integration." In Seeking Success in E-Business, 239–57. Boston, MA: Springer US, 2003. http://dx.doi.org/10.1007/978-0-387-35692-1_14.

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Frey, Susanne, Roland Schegg, and Thomas Steiner. "Benchmarking Internet Use for the Marketing of Swiss Hotels." In Information and Communication Technologies in Tourism 2002, 294–302. Vienna: Springer Vienna, 2002. http://dx.doi.org/10.1007/978-3-7091-6132-6_30.

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Wilkinson, Paul F. "The Internet and Tourism Marketing: An Origin-Destinations Study." In Information and Communication Technologies in Tourism 2001, 120–29. Vienna: Springer Vienna, 2001. http://dx.doi.org/10.1007/978-3-7091-6177-7_13.

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Dahlhoff, H. Dieter. "Interne Orientierung internationalen Dienstleistungsmanagements: Internal Brand. Internal Marketing. Internal Communication." In Management internationaler Dienstleistungen, 281–312. Wiesbaden: Gabler Verlag, 2004. http://dx.doi.org/10.1007/978-3-663-10714-9_13.

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Castelltort, M., J. I. Mora, G. Navarro, J. I. Pernas, and M. J. Zapata. "Internet As A Destination Marketing Tool: A Case Study (Spanish National Tourism Organisation)." In Information and Communication Technologies in Tourism 2000, 438–49. Vienna: Springer Vienna, 2000. http://dx.doi.org/10.1007/978-3-7091-6291-0_40.

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Shun, Feng Xiao. "Internet Marketing Strategy Based on E-Commerce." In Proceedings of the 2nd International Conference on Green Communications and Networks 2012 (GCN 2012): Volume 1, 27–33. Berlin, Heidelberg: Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-35419-9_4.

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Marčeková, Radka, Ľubica Šebová, and Kristína Pompurová. "Internet Marketing Communication of Destination Management Organizations in Slovakia: The Case Study." In Smart Tourism as a Driver for Culture and Sustainability, 315–28. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-03910-3_22.

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Mittal, Banwari. "Familiarity, Leisure, Role Overload, Communication, and Opportunism: Uses and Misuses of the Internet." In New Meanings for Marketing in a New Millennium, 259–62. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11927-4_86.

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Тези доповідей конференцій з теми "Marketing of Internet communication"

1

Lin, Ruilin, Jingchen Xie, Yoau-Chau Jeng, and Fang-Chao Zou. "The marketing constructs of internet auction sellers." In 2010 International Symposium on Computer, Communication, Control and Automation (3CA). IEEE, 2010. http://dx.doi.org/10.1109/3ca.2010.5533786.

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LABUS, ALEKSANDRA, MARIJANA DESPOTOVIC ZRAKIC, NATASA DURDEVIC, and ZORICA BOGDANOVIC. "Internet of things in marketing and retail." In Fourth International Conference on Advances in Information Processing and Communication Technology - IPCT 2016. Institute of Research Engineers and Doctors, 2016. http://dx.doi.org/10.15224/978-1-63248-099-6-30.

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3

Radón, Anita. "CONSUMER-GENERATED LUXURY BRAND COMMUNICATION ON THE INTERNET." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.11.04.03.

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Cao, Yu. "Research on Integrated Marketing Communication in the Mobile Internet Environment." In 2015 International Conference on Economics, Social Science, Arts, Education and Management Engineering. Paris, France: Atlantis Press, 2015. http://dx.doi.org/10.2991/essaeme-15.2015.33.

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Wang, Lu, and Qiuzi Chen. "Research on Physical Bookstore Marketing Communication Under the Internet Challenge." In 3rd International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/iccessh-18.2018.354.

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Zaika, S. O., S. V. Kuskova, and О. V. Zaika. "FEATURES OF MARKETING COMMUNICATIONS ON THE INTERNET." In Modern transformations in economics and management. Publishing House “Baltija Publishing”, 2021. http://dx.doi.org/10.30525/978-9934-26-064-3-22.

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hong, Zhu. "Research on Market Development of Communication Operators Based on Internet Marketing." In 2020 International Conference on Computer Communication and Network Security (CCNS). IEEE, 2020. http://dx.doi.org/10.1109/ccns50731.2020.00031.

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Andonov, Aleksandar D. "The Application of Search Engine Optimization in Internet Marketing." In 2020 55th International Scientific Conference on Information, Communication and Energy Systems and Technologies (ICEST). IEEE, 2020. http://dx.doi.org/10.1109/icest49890.2020.9232740.

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Zhiqin, Du. "Youth-Targeted WeChat Marketing Strategies of Fashion Businesses." In 2018 International Conference on Communication, Computing and Internet of Things (IC3IoT). IEEE, 2018. http://dx.doi.org/10.1109/ic3iot.2018.8668187.

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Mitrović, Ksenija, Anja Jakšić, and Jelena Spajić. "The analysis of graphic design platforms used in social media marketing." In 10th International Symposium on Graphic Engineering and Design. University of Novi Sad, Faculty of technical sciences, Department of graphic engineering and design,, 2020. http://dx.doi.org/10.24867/grid-2020-p74.

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Анотація:
Development of the internet conditioned the evolution of marketing. Nowadays, organizations have relocated their marketing activities on the internet, so digital marketing comes into focus, as the most influential branch of marketing. A progress of digital marketing activities established the appearance of different digital marketing elements, among which social media marketing becomes more prevalent. Social media marketing is an inevitable element of digital marketing strategy and nowadays business. In order to complement social media marketing activities, graphic design is used as a crucial part of a content strategy. This paper focuses on the importance of effective visual content for social media and the usage of different tools that can facilitate and improve its creation. Social media users interact with visual content. In order to achieve higher engagement, social media posts are enriched with compelling visuals. Social media have become a real field for competition in terms of creating competitive content and attracting more users’ attention. The aim of this paper is to analyze the effectiveness of online graphic design tools that are used for creating visual content adapted to the requirements of communication on social networks. Given the importance of visuals in social media marketing, an abundance of tools are created with different features in order to support content design. These online platforms offer complete customization options, a wide range of different editing tools and templates and diverse functionalities. Visual content, through social media platforms, boosts user awareness of existing brands and makes it easier for users to associate with the organization. Through a relevant literature review in the field of social media marketing, the importance of visual elements and graphic design in online marketing communication is emphasized. In addition, this paper provides a comparative analysis of the most commonly used online tools and platforms that provide graphic design solutions and increase the effectiveness of online marketing campaigns.
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Звіти організацій з теми "Marketing of Internet communication"

1

Ertanowska, Delfina. MEMES AS A MEANS OF COMMUNICATION AND MANIPULATION. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11073.

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Анотація:
The article considers memes as a short form of internet statement. Memes was discussed as a successor to the primary interpersonal communication in the form of rock drawings, pictures, pictograms, and hieroglyphs. In addition, the issue of memes as a tool of media and political manipulation has been described. Areas of discussion also include paid trolling and specialized media services to build a modern political campaign through memes. The use of memes as a political marketing tool was discussed.
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2

Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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Анотація:
The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool of PR campaign has both positive and negative points. Social networks intervene in the sphere of human life, become a means of communication, promotion, branding. The effectiveness of social networks has been evidenced by such historically significant events as Brexit, the Arab Spring, and the Revolution of Dignity. Special attention was paid to the 2019 presidential election. Based on the analysis of individual PR campaigns, the reasons for successful and unsuccessful campaigns from the point of view of network communication, which provide unlimited multimedia and interactive tools for PR, are highlighted. In fact, these concepts significantly affect the effectiveness of the implementation of PR-campaign, its final effectiveness, which is determined by the achievement of goals. Attention is drawn to the culture of communication during the PR campaign, as well as the concepts of “trolls”, “trolling”, “bots”, “botoin industry”. The social communication component of these concepts is unconditional. Choosing a blog as the main tool of a marketing campaign has both positive and negative aspects. Only a person with great creative potential can run and create a blog. In addition, it takes a long time. In fact, these two points are losing compared to other internet marketing tools. Further research is interesting in two respects. First, a comparison of the dynamics of the effectiveness of PR-campaign tools in Ukraine in 2020 and in the past, in particular, at the dawn of state independence. Secondly, to investigate how/or the concept of PR-campaigns in social networks and blogs is constantly changing.
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Nove, Charles E., Richard Frank Maclin, Andrew K. Theuninck, Jeremy L. Newland, Lisa A. Torrey, and Eric R. Robinson. Analysis of multichannel internet communication. Office of Scientific and Technical Information (OSTI), October 2004. http://dx.doi.org/10.2172/919648.

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Braden, R., ed. Requirements for Internet Hosts - Communication Layers. RFC Editor, October 1989. http://dx.doi.org/10.17487/rfc1122.

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Berket, Karlo. The intergroup protocols: Scalable group communication for the internet. Office of Scientific and Technical Information (OSTI), December 2000. http://dx.doi.org/10.2172/775165.

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Bouras, Mohammed Amine, Fadi Farha, and Huansheng Ning. Convergence of Computing, Communication, and Caching in Internet of Things. Tsinghua University Press, 2020. http://dx.doi.org/10.26599/icn.2020.9070001.

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Clayton, III, and Ralph L. Mass Communication, Advertising, and Marketing Research at the Strategic and Operational Levels of War. Fort Belvoir, VA: Defense Technical Information Center, May 2013. http://dx.doi.org/10.21236/ada592762.

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de Aguilera Moyano, J., M. Baños González, and J. Ramírez Perdiguero. Branded Entertainment: Entertainment content as marketing communication tool. A study of its current situation in Spain. Revista Latina de Comunicación Social, September 2015. http://dx.doi.org/10.4185/rlcs-2015-1057en.

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Yao, Yu-Dong. Test Bed Development for Detection and Diagnosis of Prostate Cancer via Internet and Wireless Communication Networks. Fort Belvoir, VA: Defense Technical Information Center, April 2008. http://dx.doi.org/10.21236/ada572628.

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Yao, Yu-Dong, Hong Man, and Yan Meng. Test Bed Development for Detection and Diagnosis of Prostate Cancer Via Internet and Wireless Communication Networks. Fort Belvoir, VA: Defense Technical Information Center, April 2007. http://dx.doi.org/10.21236/ada477069.

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