Готові списки джерел за темами / Marketing and logistics support

Добірка наукової літератури з теми "Marketing and logistics support"

Автор: Grafiati
Опубліковано: 30 травня 2022
Оновлено: 31 травня 2022

Оформте джерело за APA, MLA, Chicago, Harvard та іншими стилями

Оберіть тип джерела:

Зміст

Ознайомтеся зі списками актуальних статей, книг, дисертацій, тез та інших наукових джерел на тему "Marketing and logistics support".

Біля кожної праці в переліку літератури доступна кнопка «Додати до бібліографії». Скористайтеся нею – і ми автоматично оформимо бібліографічне посилання на обрану працю в потрібному вам стилі цитування: APA, MLA, «Гарвард», «Чикаго», «Ванкувер» тощо.

Також ви можете завантажити повний текст наукової публікації у форматі «.pdf» та прочитати онлайн анотацію до роботи, якщо відповідні параметри наявні в метаданих.

Статті в журналах з теми "Marketing and logistics support"

1

Polishchuk, Iryna, Yuriy Dovhan, and Iryna Korol. "LOGISTICS AND MARKETING SUPPORT IMPROVEMENT IN THE EXPORT SUPPLY CHAIN." INNOVATIVE ECONOMY, no. 5-6 (2021): 99–104. http://dx.doi.org/10.37332/2309-1533.2021.5-6.14.

Повний текст джерела
Анотація:
Purpose. The purpose of the article is to clarification of approaches to the improvement of logistics and marketing support of managing the oil and fat export supply chain. Methodology of research. Theoretical and methodological basis of the study has been formed by the scientific works of domestic and foreign scientists in the field of logistics and marketing (to identify scientific approaches to marketing and logistics management of export supply chain management), methods of critical, systematic and comparative analysis (to analyze the features of marketing and logistics management of export oil and fat supply chain), methods of graphical analysis (to clearly display the research results), as well as the abstract and logical method (for the logical generalization of theoretical principles and formulation of research conclusions). Findings. It has been formed that the global situation in the oil and fat market, consumer preferences and tastes in the world are changing dynamically and pose new challenges to companies that can be addressed by gaining more sustainable competitive advantages than those already gained due to the marketing- and logistics-oriented approaches to business activity. It is determined that logistics and marketing are defined as the main orientations of management in a company and interpreted in the real sense as significant spheres of functional and integrated processes in company, and in a modern company marketing must be logistic, logistics must be a marketing one. It is established that a key position in the export supply chain of oil and fat products is occupied by the consumer. It is proved that one of the possible directions of effective consideration of market challenges is the logistization of the marketing activity of oil and fat enterprises and the use of integrated marketing logistics. It is substantiated that formation of sustainable competitive advantages of oil and fat companies in the global supply chains is possible due to the development of marketing-mix that will include marketing and logistics components. Originality. Theoretical and methodological principles have been deepened and of scientific and applied recommendations for improving the logistics and marketing support of export supply chain management have been developed. In particular, a logistics scheme for the export chain of oil and fat supply has been developed, which, in contrast to the existing ones, involves the use of river transport, which will reduce logistics costs, improve logistics services and increase customer satisfaction. Practical value. The results of the study can be implemented in the practice of managing export supply chains of domestic enterprises, which will increase the efficiency of export activities by reducing logistics costs, improving the level of logistics services and increasing the degree of customer satisfaction. Key words: logistics support, marketing support, export, supply chain, oil and fat.
Стилі APA, Harvard, Vancouver, ISO та ін.
2

Ab Talib, Mohamed Syazwan, Abu Bakar Abdul Hamid, and Thoo Ai Chin. "Can halal certification influence logistics performance?" Journal of Islamic Marketing 7, no. 4 (November 14, 2016): 461–75. http://dx.doi.org/10.1108/jima-02-2015-0015.

Повний текст джерела
Анотація:
Purpose The purpose of this paper is to establish the halal certification–logistics performance relationship by means of developing a theoretical model and to suggest areas for future research undertakings. The relationship between various forms of certification and logistics performance has been reported in many logistics literature. However, there is paucity in research concerning the relationship between halal certification and logistics performance. Design/methodology/approach The literature representing the concept of halal, halal logistics, institutional support and logistics performance are synthesised to develop a framework. Two distinguished management theories, namely, the resource-based view (RBV) and institutional theory, set the foundation of the proposed theoretical framework. Findings The paper suggests that proper application of resources, in this case halal certification, could positively influence logistics performance. The paper asserts that governmental factors act as the moderator between the halal certification–logistics performance relationship, or could directly influence logistics performance. Research limitations/implications The paper presents a synthesis of previously unconnected variables of halal certification and logistics performance, and integrates the RBV and institutional theories as the basis for a theoretical framework. However, the proposed theoretical framework requires further validation through the supports of additional empirical research. Practical implications Apart from implementing halal certification as a tool to gain business legitimacy, the paper offers insights to logistics service provider as to how halal certification can be used as a mechanism to improve organisational performance, particularly logistics performance. Originality/value This paper is one of the first to establish the relation between halal certification and logistics performance and highlights the prominent role of government support as an independent and moderating factor. It constitutes a preliminary argument that entices research within the halal certification and halal logistics spectrum.
Стилі APA, Harvard, Vancouver, ISO та ін.
3

Popova, Nadezhda. "Marketing support of enterprises development in transport and logistics cluster." Socio-Economic Research Bulletin, no. 3(58) (October 27, 2015): 187–97. http://dx.doi.org/10.33987/vsed.3(58).2015.187-197.

Повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
4

Kryveshchenko, Viktoria, and Alla Iakovenko. "Marketing support for investment efficiency in logistics of industrial enterprises." Economy and Entrepreneurship, no. 42 (July 10, 2019): 65–73. http://dx.doi.org/10.33111/ee.2019.42.kryveshchenkov_iakovenkoa.

Повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
5

NYZHNYK, Victor, Vitaliy SHARKO, and Olga GROMOVA. "FORMATION OF MARKETING AND LOGISTICS SYSTEM OF INDUSTRIAL ENTERPRISE." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 298, no. 5 Part 1 (October 4, 2021): 12–17. http://dx.doi.org/10.31891/2307-5740-2021-298-5(1)-2.

Повний текст джерела
Анотація:
Marketing and logistics are two such areas, the synergy of achieving the goals of which opens up competitive potential for the company, increases the profit margin and keeps the company’s brands in the field of customer loyalty. Modern European, American and domestic scientific developments have been thoroughly proven and disclosed in numerous publications by scientists and practitioners. However, given the globalization process, resource constraints, automation and other features of today’s Ukrainian business environment, management tools of American and European practitioners can not fully meet the needs of entrepreneurship in Ukraine. The article reveals the basic criteria of relationship between marketing and logistic. The formation mechanism of marketing and logistic system at the enterprise is provided. The recommendations of organization balanced marketing and logistic system at the enterprise for a functional sign are formulated. It is proved that the introduction of marketing and logistics services at the enterprise is most appropriate to carry out the joint efforts of enterprise management and consultants. Moreover, the task of consultants should include, on the one hand, methodological support for the restructuring of sales, marketing, logistics, and on the other hand – training the management team to modern approaches and methods of implementing marketing and logistics system in the enterprise as a whole.
Стилі APA, Harvard, Vancouver, ISO та ін.
6

Schrady, David, and David Wadsworth. "Naval Combat Logistics Support System." Journal of the Operational Research Society 42, no. 11 (November 1991): 941. http://dx.doi.org/10.2307/2583215.

Повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
7

Schrady, David, and David Wadsworth. "Naval Combat Logistics Support System." Journal of the Operational Research Society 42, no. 11 (November 1991): 941–48. http://dx.doi.org/10.1057/jors.1991.184.

Повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
8

Milichovský, František. "An Impact of Reverse Logistics Activities on Marketing Communication." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 65, no. 2 (2017): 669–78. http://dx.doi.org/10.11118/actaun201765020669.

Повний текст джерела
Анотація:
The topic of reverse logistics has become very actual due the requirements of highly competitive market. This importance is made by significance of condition for environment-friendly production and purchasing around the world. Individual activities, which are included in reverse logistics, support entrepreneurs in their competitiveness to other companies and to own customers. The objective of the paper is to find relationship between marketing communication tool and activities of reverse logistics on behaviour of final customers in Czech Republic. A theoretical background from the area of reverse logistics supports this approach with data from primary research collected by the author. A data from primary research was used. The entire primary research focused on the evaluation of customers’ perception in the area of reverse logistics in the Czech Republic by a questionnaire survey. Sample population was created by 1266 consumers’ respondents, which were chosen in random way. There were returned questionnaires from 332 respondents. Questionnaire itself was distributed by only platform, during June 2016. The research itself was aimed at a random chosen group of people in the Czech Republic. Findings of the research shows connection of individual activities of reverse logistics and individual communication tools, which are well-accepted on customer side. The result of the research can be used for the companies that operate in the Czech or Central European market.
Стилі APA, Harvard, Vancouver, ISO та ін.
9

Tang, Yuk Ming, Ka Yin Chau, Duo Xu, and Xiaoyun Liu. "Consumer perceptions to support IoT based smart parcel locker logistics in China." Journal of Retailing and Consumer Services 62 (September 2021): 102659. http://dx.doi.org/10.1016/j.jretconser.2021.102659.

Повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
10

Kasian, Serhii. "MARKETING STRATEGIC PLANNING, PRICING, MARKETING OF EVENTS IN THE FIELD OF HIGH-TECH ENTERPRISES ENERGY SAVING." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 298, no. 5 Part 1 (October 4, 2021): 298–303. http://dx.doi.org/10.31891/2307-5740-2021-298-5(1)-52.

Повний текст джерела
Анотація:
The creation of regional centers of standardization in the field of distribution and use of energy flows of an alternative type contributes to the consistency of the quality of energy supply and logistics services of high-tech enterprises (HTP) and housing and communal services (housing). The integrated combination of the latest forms of marketing communications and logistics service is based on the interaction and interpenetration of important types of marketing activities of industrial enterprises during the movement of resource flows in global and regional value chains focused on sustainable development. Logistics service contributes to a fuller adaptation of the vector of goods supply of enterprises to the demands of potential segments of the target market. Innovative and technological development encourages the constant improvement of means and methods of communication support of logistics services. The implementation of a set of business opportunities aimed at creating joint high-tech projects in the areas of technology transfer and commercialization of innovations is possible through the comprehensive integration of education, science and business. Theoretical and methodological components of marketing strategic planning, pricing, organization of marketing of energy saving events at high-tech enterprises were investigated. It is determined that the budgeting of marketing communications, taking into account the integrated application of unconventional marketing communications tools, pricing methods that focus on demand and competition, contributes to good training and clarification to social and economic agents, authorities, and the public. The feasibility of using innovative energy-saving technologies based on alternative energy sources is explained. It has been established that marketing energy-saving values of high-tech enterprises lie in the formation of marketing values for consumers, which creates competitive advantages in faster and more complete satisfaction of consumer needs. The concept of “marketing value” is developed, which reflects the impact of relational tools of cholistic marketing on communication support and logistical support for interaction with economic agents, stakeholders, consumers, which leads to the intensive formation of marketing values among noted interaction entities. Marketing communication motivational and behavioral components of high-tech enterprises are highlighted. The marketing activity of “BIZON-TEH 2006” enterprise was analyzed, which has many years of experience in the agricultural market of Ukraine, is included in the TOP-3 of the largest distribution of seeds and fertilizers.
Стилі APA, Harvard, Vancouver, ISO та ін.
Більше джерел

Дисертації з теми "Marketing and logistics support"

1

Wu, Philip. "The logistics support strategy for fast moving consumer products distribution in China." Thesis, University of Macau, 2000. http://umaclib3.umac.mo/record=b1636671.

Повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
2

Silveira, Rogerio G. "Adaptive logistics support for combat." Thesis, Monterey, California : Naval Postgraduate School, 1990. http://edocs.nps.edu/npspubs/scholarly/theses/1990/Sep/90Sep%5FSilveira.pdf.

Повний текст джерела
Анотація:
Thesis (M.S. in Operations Research)--Naval Postgraduate School, September 1990.
Thesis Advisor(s): Gaver, Donald P. Second Reader: Gragg, William B. "September 1990." Description based on title screen as viewed on December 21, 2009. DTIC Identifier(s): Logistics, Combat support, Warfare, Cannibalization, Spare parts, Military operations, Mathematical models, Theses. Author(s) subject terms: Diffusion Approximation, Combat Logistics, Cannibalization, Availability. Includes bibliographical references (p. 80-81). Also available in print.
Стилі APA, Harvard, Vancouver, ISO та ін.
3

Choi, Sun-yup. "The relationship between Integrated Logistics Support (ILS) and Computer-aided Acquisition and Logistics Support (CALS)." Thesis, Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 1994. http://handle.dtic.mil/100.2/ADA293133.

Повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
4

Gutierrez, John T. "Contracted Logistics Support in operational environments." Thesis, Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2001. http://handle.dtic.mil/100.2/ADA401333.

Повний текст джерела
Анотація:
Thesis (M.S. in Management) Naval Postgraduate School, Dec. 2001.
Thesis advisors, Ron Tudor, David F. Matthews. "December 2001." Includes bibliographical references (p. 75-83). Also available in print.
Стилі APA, Harvard, Vancouver, ISO та ін.
5

Perez, Robert, Jan Nilsen, Joel Tessier, John Lugo, Robert Perez, Jan Nilsen, Joel Tessier, and John Lugo. "Logistics support of naval expeditionary units." Thesis, Monterey, California. Naval Postgraduate School, 2004. http://hdl.handle.net/10945/9911.

Повний текст джерела
Анотація:
MBA Professional Report
Approved for public release, distribution is unlimited
MBA Professional Report
Approved for public release, distribution is unlimited
This project is an assessment of the NAVCENT logistics system as it relates to support of naval expeditionary units such as Naval Construction Forces (NCF), Naval Special Warfare (NSW) forces, Explosive Ordnance Disposal (EOD) units, and Fleet Hospitals. Based on literature from strategic management, logistics, and supply chain management, the research evaluates the existing theater logistics capabilities and the requirements of the supported expeditionary units. Due to the current world situation and availability of information, the focus is on the U.S. Naval Forces Central Command (NAVCENT) Area o Responsibility (AOR). A key finding is that the NAVCENT logistics system is adequate, but inefficient. Adequacy points to the fact that the resources and capabilities are in place in theater, while the inefficiencies are explained by lack of execution. The report recommends increased integration, awareness and doctrinal understanding in order to improve the NAVCENT logistics system. Sponsorship is provided by the Naval Operational Logistics Support Center, a newly created organization that serves as the focal point for operational logistics in the Navy and Marine Corps.
This project is an assessment of the NAVCENT logistics system as it relates to support of naval expeditionary units such as Naval Construction Forces (NCF), Naval Special Warfare (NSW) forces, Explosive Ordnance Disposal (EOD) units, and Fleet Hospitals. Based on literature from strategic management, logistics, and supply chain management, the research evaluates the existing theater logistics capabilities and the requirements of the supported expeditionary units. Due to the current world situation and availability of information, the focus is on the U.S. Naval Forces Central Command (NAVCENT) Area o Responsibility (AOR). A key finding is that the NAVCENT logistics system is adequate, but inefficient. Adequacy points to the fact that the resources and capabilities are in place in theater, while the inefficiencies are explained by lack of execution. The report recommends increased integration, awareness and doctrinal understanding in order to improve the NAVCENT logistics system. Sponsorship is provided by the Naval Operational Logistics Support Center, a newly created organization that serves as the focal point for operational logistics in the Navy and Marine Corps.
Стилі APA, Harvard, Vancouver, ISO та ін.
6

Kursenko, Yuliya, and Юлія Андріївна Курсенко. "Interactions of marketing and logistics functions." Thesis, National Aviation University, 2021. https://er.nau.edu.ua/handle/NAU/50541.

Повний текст джерела
Анотація:
1. Z. M. Abbas Bhaya and all. Impact of Logistics Activities For Improving Marketing Performance Via Bayesian Quantile Regression: An Analytical Study In Omnnea Telecom Iraq: Bucharest, Romania, 2017, p 462-473 2. Ciesielski, M. Logistyka w strategiach firm, PWN, Poznań, 1999, p 159 3. BLAIK, P. Logistyka. Koncepcja zintegrowanego zarządzania, wyd. II, PWE, Warszawa, 2001, p 239 4. Liubovyna D. Rol lohystyky na sovremennom predpryiatyy. Yzdanye «fynansovaia hazeta-ekspo», №5, 2007.
Marketing and logistics represent some of the key areas of companies’ activities that have direct impacts on the volume of goods sold and establish distribution strategy for the company. They directly affect each other's activities and can dramatically change the company's market position through the integrated development of the both areas. The main purpose of the above types of activities is the distribution and sale of goods. Effective supply chain and logistics management play a key role for customers, suppliers, owners and investors of any company as this activity coordinates and connects all structures of the organization. The field of logistics covers the management of a wide variety of objects – flow of documents, information, finance, people, and, of course, goods and materials flow. Decisions made in the distribution area must go primarily in accordance with the decisions in the production and marketing area. Logistics experts make decisions on such issues as distribution routes, store`s type and location, sales format etc.
Маркетинг та логістика представляють деякі ключові сфери діяльності компаній, які мають прямий вплив на обсяг реалізованих товарів і встановлюють стратегію розподілу для компанії. Вони безпосередньо впливають на діяльність один одного і можуть кардинально змінити позиції компанії на ринку завдяки інтегрованому розвитку обох напрямків. Основною метою вищезазначених видів діяльності є розподіл та продаж товарів. Ефективний ланцюг поставок та управління логістикою відіграють ключову роль для споживачів, постачальників, власників та інвесторів будь-якої компанії, оскільки ця діяльність координує та пов'язує всі структури організації. Галузь логістики охоплює управління найрізноманітнішими об'єктами - потоком документів, інформації, фінансів, людей і, звичайно, потоком товарів і матеріалів. Рішення, що приймаються у сфері розподілу, повинні прийматися переважно відповідно до рішень у галузі виробництва та збуту. Експерти з логістики приймають рішення з таких питань, як маршрути розподілу, тип і місце розташування магазину, формат продажів тощо.
Стилі APA, Harvard, Vancouver, ISO та ін.
7

Goeller, Dale Wellington. "Spreadsheet techniques for logistics decision support systems /." Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 1993. http://handle.dtic.mil/100.2/ADA271846.

Повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
8

Goeller, Dale W. "Spreadsheet techniques for logistics decision support systems." Thesis, Monterey, California. Naval Postgraduate School, 1993. http://hdl.handle.net/10945/39793.

Повний текст джерела
Анотація:
Approved for public release; distribution is unlimited.
This thesis considers the use of spreadsheet techniques as a foundation for the development of logistics decision support systems. An inventory model is presented to show the flexibility of spreadsheet techniques and demonstrate the use of various graphic
Стилі APA, Harvard, Vancouver, ISO та ін.
9

Hatch, Melanie L. "Concurrent optimization in designing for logistics support." Diss., Virginia Tech, 1994. http://hdl.handle.net/10919/39112.

Повний текст джерела
Анотація:
The military community has considerable experience in the areas of procuring and managing large systems. These systems are often expected to perform their intended function over a period of several years and as a result, they will require an extensive support structure consisting of personnel, equipment and spare assets. For this reason, Logistics Management has always been an important field within the military and is gaining recognition within private industry as well. The evolutionary process which starts with the identification of a need and continues through design, production and retirement is known as a product's life cycle. Studies have shown that the decisions which are made initially, during the design of the product, will determine 80% of the total system costs. Several efforts have been initiated to improve the product design process and emphasize the life cycle approach. These include; Concurrent Engineering, Logistics Support Analysis (LSA) and Quality Function Deployment (QFD). These efforts necessitate an overhaul of the decision-making methods used in the product design process. Consequently, within the military community and private industry, the time-honored sequential-hierarchical-decision approach to design is being replaced with concurrent decision-making. The sequential process of the hierarchical method can lead to suboptimal designs which significantly increase manufacturing and follow-on support costs.
Ph. D.
Стилі APA, Harvard, Vancouver, ISO та ін.
10

Stauffer, Robin James. "A comparative analysis of the Army Special Forces support structure to the Infantry Division (Light) support structure." Thesis, Monterey, California : Naval Postgraduate School, 1990. http://handle.dtic.mil/100.2/ADA243708.

Повний текст джерела
Анотація:
Thesis (M.S. in Management)--Naval Postgraduate School, December 1990.
Thesis Advisor(s): Moore, Thomas F. Second Reader: Sturm, Mark. "December 1990." Description based on title screen as viewed on March 29, 2010. DTIC Descriptor(s): Logistics Support, Battalion Level Organizations, Army Personnel, Combat Support, Infantry, Efficiency, Theses, Nodes, Planning, Command And Control Systems, Supports, Division Level Organizations, Army, Army Operations, Unconventional Warfare, Channels, Organizations. DTIC Identifier(s): Special Operations Forces, Command And Control Systems, Army Operations, Combat Services Support, Logistics Management, Special Operations Support Command, Light Infantry Divisions, Military Organizations, Theses. Author(s) subject terms: Army Special Operations Forces, ARSOF, Combat Services Support, CSS, Logistics, Special Operations Support Command, SOSCOM. Includes bibliographical references (p. 117-118). Also available in print.
Стилі APA, Harvard, Vancouver, ISO та ін.
Більше джерел

Книги з теми "Marketing and logistics support"

1

Martin, Christopher. Marketing logistics. Oxford: Butterworth Heinemann on behalf of the Chartered Insttitute of Marketing, 1997.

Знайти повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
2

Helen, Peck, ed. Marketing logistics. 2nd ed. Oxford: Butterworth-Heinemann, 2003.

Знайти повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
3

Integrated logistics support handbook. Blue Ridge Summit, PA: Tab Professional and Reference Books, 1987.

Знайти повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
4

Jones, James V. Integrated logistics support handbook. 2nd ed. New York: McGraw-Hill, 1995.

Знайти повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
5

Silveira, Rogerio G. Adaptive logistics support for combat. Monterey, California: Naval Postgraduate School, 1990.

Знайти повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
6

Naji, Zeyad. Marketing and logistics moving towards full integration as one concept "marketing logistics". Chalfont St. Giles: Buckinghamshire Business School, 1996.

Знайти повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
7

H, Henderson James. Logistics in support of disaster relief. Bloomington, IN: AuthorHouse, 2007.

Знайти повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
8

Barnes, T. A. Logistics support training: Design and development. New York: McGraw-Hill, 1992.

Знайти повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
9

Staten, Carroll M. Training development under logistics support analysis. Brooks Air Force Base, Tex: Air Force Human Resources Laboratory, Air Force Systems Command, 1988.

Знайти повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
10

Office, National Audit. Transforming logistics support for fast jets. London: The Stationery Office, 2007.

Знайти повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
Більше джерел

Частини книг з теми "Marketing and logistics support"

1

Rubio, Sergio, and Beatriz Jiménez-Parra. "Reverse Logistics: Concept, Evolution and Marketing Challenges." In Optimization and Decision Support Systems for Supply Chains, 41–61. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-42421-7_4.

Повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
2

Lancaster, Geoff, and Paul Reynolds. "Logistics Management." In Marketing, 218–38. London: Macmillan Education UK, 2004. http://dx.doi.org/10.1007/978-0-230-37409-6_10.

Повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
3

Lancaster, Geoff, and Paul Reynolds. "Logistics Management." In Marketing, 191–208. London: Macmillan Education UK, 1998. http://dx.doi.org/10.1007/978-1-349-14039-8_10.

Повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
4

McDonald, Malcolm, Martin Christopher, and Margrit Bass. "Distribution and logistics strategy." In Marketing, 409–29. London: Macmillan Education UK, 2003. http://dx.doi.org/10.1007/978-1-4039-3741-4_17.

Повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
5

Christopher, Martin, and Malcolm McDonald. "Distribution and Logistics Strategy." In Marketing, 260–68. London: Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-23858-3_17.

Повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
6

Jolibert, Alain, Hans Mühlbacher, Laurent Florès, and Pierre-Louis Dubois. "Merchandising and Logistics." In Marketing Management, 366–90. London: Macmillan Education UK, 2012. http://dx.doi.org/10.1007/978-0-230-36367-0_16.

Повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
7

Weik, Martin H. "logistics support system." In Computer Science and Communications Dictionary, 927. Boston, MA: Springer US, 2000. http://dx.doi.org/10.1007/1-4020-0613-6_10608.

Повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
8

Gudehus, Timm, and Herbert Kotzab. "Logistic Pricing and Marketing." In Comprehensive Logistics, 157–84. Berlin, Heidelberg: Springer Berlin Heidelberg, 2009. http://dx.doi.org/10.1007/978-3-540-68652-1_7.

Повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
9

Gudehus, Timm, and Herbert Kotzab. "Logistic Pricing and Marketing." In Comprehensive Logistics, 157–84. Berlin, Heidelberg: Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-24367-7_7.

Повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
10

Christopher, Martin. "Managing Logistics and Channels." In Marketing Management, 138–49. London: Macmillan Education UK, 2000. http://dx.doi.org/10.1007/978-1-137-26638-5_10.

Повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.

Тези доповідей конференцій з теми "Marketing and logistics support"

1

Nuševa, Danijela, and Goran Vukmirović. "Packaging in the Function of Sustainable Development in Green Marketing Logistics." In 25th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management. University of Novi Sad, Faculty of Economics in Subotica, 2020. http://dx.doi.org/10.46541/978-86-7233-386-2_16.

Повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
2

Guzmán Ortiz, Brunnel Eduardo. "Assessment of the impact of using Augmented Reality to support learning." In INNODOCT 2020. Valencia: Editorial Universitat Politècnica de València, 2020. http://dx.doi.org/10.4995/inn2020.2020.11813.

Повний текст джерела
Анотація:
Augmented Reality (AR) is changing the perception of education in the way of learning, therefore, in the way of teaching, consolidating AR as part of the future of education, but not only in this field, but in general in the medicine, industry, transportation, marketing, architecture, entertainment and tourism. Currently, education seeks new techniques that help and facilitate students to improve compression. The present work makes a study of the use of Augmented Reality for the improvement of learning, from an analysis of the technological development of this technology, the types of software on the market to create augmented models, and an analysis of the use of this technology in the education, then an application, for the Logistics course of the Master's Degree in Organisational and Logistics Engineering of the Universitat Politècnica de València, with this application we intend to innovate in traditional educational strategies. Once this tool was created, we evaluated the use of Augmented Reality with the students of the subject, in which users determined that AR facilitates the learning process and motivates their participation in the subject.
Стилі APA, Harvard, Vancouver, ISO та ін.
3

Gonzalez, Jose Luis Martinez, Irani Perez Taylor, Jaime Cervantes Aguilar, and Lorenzo Martinez de la Escalera. "Risk and Reliability Modeling to Support Logistics Performance for Oil and Gas Terminals." In 2014 10th International Pipeline Conference. American Society of Mechanical Engineers, 2014. http://dx.doi.org/10.1115/ipc2014-33331.

Повний текст джерела
Анотація:
The oil and gas industry has three major segments: upstream, midstream and downstream. Upstream is frequently referred to as exploration & production. The midstream segment involves transportation, storage and marketing of oil and gas products. Transportation options may vary from small connector pipelines to massive cargo vessels covering trans-ocean routes. Most oil types may be transported in their original condition, while natural gas needs to be either compressed or liquefied for transmission. Storage helps to balance fluctuations between supply and demand of energy products. Downstream covers the refining and processing of hydrocarbons into usable products. Each segment has facilities to support one or various processes. Terminals include pipeline, rail, trucks and cargo transmission which imply a complex model to cover the whole facility to evaluate risk and reliability with all processes and functions involved. Before addressing the logistics of each midstream component the reliability of the involved assets needs to be evaluated. First to be considered is terminal location with respect to upstream and downstream. Onshore and maritime terminals have several components in common and two main processes may coexist (storage and distribution). All terminal components represent circuits with a specific sub process or function. Some circuits have a serial arrangement so they are highly dependent on each other’s reliability. Also some circuits develop parallel processes with null or low impact on the terminal main process; however they may influence the facility risk in terms of probability of failure and consequences. Support and auxiliary circuits play an important role in terminal reliability since they could affect performance and continuity. There are circuits thought of as transmission and logistics elements, and that reliability is highly dependent on mechanical integrity to perform a specific function. Maritime terminals may have a circuit of SPM (Single Point Mooring) buoys for loading or uploading product. The analysis model has to include every circuit to cover any possible arrangement and configuration. The model is supported by a processes mapper that allows the user to define serial, parallel and support processes based on a logistics scheme in terms of reliability and mechanical integrity. The developed model provides results to support decision making for product transmission and distribution and addresses the importance of terminals in terms of risk and reliability for logistics planning. The terminals model is supported by 16 algorithms that may be used according to operator needs by simply activating or deactivating circuits to obtain values for probabilities of failure that predict any potential service interruption.
Стилі APA, Harvard, Vancouver, ISO та ін.
4

Mihailović, Branko, and Vesna Popović. "DIGITAL MARKETING OF AGRI-FOOD PRODUCTS IN SUPPORT OF RURAL TOURISM DURING THE COVID PANDEMIC." In The Sixth International Scientific Conference - TOURISM CHALLENGES AMID COVID-19, Thematic Proceedings. FACULTY OF HOTEL MANAGEMENT AND TOURISM IN VRNJAČKA BANJA UNIVERSITY OF KRAGUJEVAC, 2021. http://dx.doi.org/10.52370/tisc21111bm.

Повний текст джерела
Анотація:
The paper explores the possibilities of restructuring the activities of rural tourism in Serbia, during the COVID pandemic. Having in mind the shock experienced by the tourism sector, as well as the area of rural tourism, digital marketing of agricultural and food products is imposed as one of the solutions. Namely, through online platforms and modern logistics, producers can consolidate business revenues during a pandemic, when rural tourism is almost impossible. The move can be seen as a short-term business restructuring caused by a pandemic. In that way, with the measures of state support, the area of rural tourism in Serbia can be preserved, in order to be ready for the period after the pandemic. Digitization enables small agricultural producers to survive and strengthen their market position in conditions of intensified global competition. This is achieved through digital cooperation, which can play the role of one large agricultural producer, thus achieving the effects of economies of scale, size and breadth.
Стилі APA, Harvard, Vancouver, ISO та ін.
5

Silva, Ramon Gomes, Matheus Henrique Dal Molin Ribeiro, José Henrique Kleinubing Larcher, Viviana Cocco Mariani, and Leandro dos Santos Coelho. "Artificial Intelligence and Signal Decomposition Approach Applied to Retail Sales Forecasting." In Congresso Brasileiro de Inteligência Computacional. SBIC, 2021. http://dx.doi.org/10.21528/cbic2021-25.

Повний текст джерела
Анотація:
Sales forecasting is essential for decision-making and are crucial in many areas of a firm, such as planning and scheduling, resource management, marketing, logistics, and supply chain. Due to the fluctuations in retail sales, prediction with high accuracy is a challenging task. In this context, this study proposes a framework that combines ensemble empirical mode decomposition (EEMD) based on artificial intelligence models to forecast the retail sales of a Rossmann Store, using a multi-step-ahead forecasting strategy, in the task of time series forecasting with one, seven, and fourteen-days-ahead. The forecasting models of the retail sales time series are Bayesian Regularization of Artificial Neural Networks, Cubist Regression, and Support Vector Regression. The performance of the proposed forecasting models were evaluated by using two performance metrics: mean absolute percentage error and root mean squared percentage error. The EEMD models outperform the single models in all forecasting horizons, with a performance improvement that ranges 1.30% – 76.25%. Indeed, EEMD models are efficient and accurate models for retail sales forecasting.
Стилі APA, Harvard, Vancouver, ISO та ін.
6

Hornfeld, Willi. "Status of the Atlas Elektronik’s Modular AUV Family." In 25th International Conference on Offshore Mechanics and Arctic Engineering. ASMEDC, 2006. http://dx.doi.org/10.1115/omae2006-92357.

Повний текст джерела
Анотація:
As opposed to ROVs (Remotely Operated Vehicles), self-propelled, unmanned autonomous underwater vehicles (AUVs) are becoming increasingly important since, unlike ROVs they can operate completely self-sufficiently, i.e. independent of the carrier platform and cable at practically any depth and for long periods of time, require only minor technical and logistic support and can be used in regions which are inaccessible to manned submersibles or ROVs (e.g. under ice regions). In other words, AUVs are distinguished by a wide range of applications, the extremely high quality of data collected, their very cost-effective operation and the large standoff capability to the carrier platform, the latter bringing about a distinct improvement in terms of carrier platform safety e.g. for military missions. Due to these advantages over conventional systems, AUVs can be employed for a whole variety of applications, such as the following in the commercial sector: • Sea Bed Mapping, • Pipeline and Route Survey, • Inspection/Control, • Site Clearance, • Debris Survey, • Science – Search – Environment – Geology, • Harbour and ship’s hull inspection. Moreover AUVs will play an important role in the military scenario like mine countermeasure as well. Obviously, one single type of AUV will be unable to cover this entire spectrum if — above and beyond the aforementioned applications — one considers the different operating depths ranging from coastal regions (about 10 m) to deep water (approx. 4000 m) and the various possible carrier platforms (helicopters, ships, submarines, shore stations). On the other hand, the development and use of one specific type of AUV for one or a very limited number of mission types would be very expensive, both in terms of costs involved and necessary logistics, and would hardly be acceptable on the market. The solution to this problem is the “modularity” of the AUV subsystems as well as a family concept for the vehicle design. To implement this strategy, ATLAS ELEKTRONIK has forced the development and marketing of an AUV family for a wide array of missions. The family starts with the SeaFox-IQ, a very small and lightweight (40 kg) AUV for 300 m diving depth, based on the extreme successful mine disposal ROV SeaFox. The big brother is the SeaStout, a 100 kg AUV, designed for 300 m too. The SeaOtter Mk1 and SeaOtter Mk2 AUVs are 1500 kg and 1100 kg vehicles for 600 m operations. The leading edge is the AUV DeepC, a 2500 kg experimental vehicle developed for 4000 m depth and up to 60 h endurance. The ATLAS AUV family offer a lot of hard- and software commonality to ensure that serviceability is maintained, while having a high degree of “customisation” in key areas like payload sensor selection ensuring they will meet customer needs.
Стилі APA, Harvard, Vancouver, ISO та ін.
7

Pogila, Oleg, Pavel Topala, and Lucretia Mariana Constantinescu. "Transport and Logistics - Interference in Marketing." In International Conference Risk in Contemporary Economy. Dunarea de Jos University of Galati, Romania Faculty of Economics and Business Administration, 2019. http://dx.doi.org/10.35219/rce2067053253.

Повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
8

Lei, Wang. "Discuss the Relationship between Logistics and Marketing." In 2015 Seventh International Conference on Measuring Technology and Mechatronics Automation (ICMTMA). IEEE, 2015. http://dx.doi.org/10.1109/icmtma.2015.101.

Повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
9

Kakouris, Andreas P., and Panagiotis K. Finos. "The marketing - Logistics interface of customer service." In 2012 IEEE International Conference on Service Operations and Logistics and Informatics. IEEE, 2012. http://dx.doi.org/10.1109/soli.2012.6273522.

Повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
10

Guzelbaeva, Gulshat. "TASKS OF MARKETING LOGISTICS IN MODERN RUSSIA." In 4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2017. Stef92 Technology, 2017. http://dx.doi.org/10.5593/sgemsocial2017/13/s03.020.

Повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.

Звіти організацій з теми "Marketing and logistics support"

1

Kraynova, O. S. Marketing support for the logistics system optimization. Ljournal, 2019. http://dx.doi.org/10.18411/kray-2019-mong-00033.

Повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
2

Kolwey, Herman, and Frank Baxley. Logistics Support Considerations. Fort Belvoir, VA: Defense Technical Information Center, January 1994. http://dx.doi.org/10.21236/ada284047.

Повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
3

VanWechel, Tamara, and Kimberly Vachal. Supply Chain Basics: Niche Agricultural Marketing, The Logistics. U.S. Department of Agriculture, Agricultural Marketing Service, September 2007. http://dx.doi.org/10.9752/ms027.09-2007.

Повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
4

Frager, A., N. Bull, S. Gordon, R. Pombrio, and G. Klett. Integrated Logistics Support Guide. Fort Belvoir, VA: Defense Technical Information Center, July 1986. http://dx.doi.org/10.21236/ada171087.

Повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
5

Brosious, Elizabeth. Consolidating Defense Logistics Support Contracting. Fort Belvoir, VA: Defense Technical Information Center, March 2005. http://dx.doi.org/10.21236/ada432335.

Повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
6

ARMY MATERIEL COMMAND ALEXANDRIA VA. Logistics Support Analysis Techniques Guide. Fort Belvoir, VA: Defense Technical Information Center, March 1985. http://dx.doi.org/10.21236/ada179008.

Повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
7

KETRON INC ARLINGTON VA. Logistics Support Analysis Implementation Procedures. Appendix A. Generic Logistics Support Analysis Statement of Work. Fort Belvoir, VA: Defense Technical Information Center, April 1985. http://dx.doi.org/10.21236/ada154888.

Повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
8

Patnode, Norman H. Views on Logistics, Candid Voices, Providing Responsive Logistics Support: Applying LEAN Thinking to Logistics. Fort Belvoir, VA: Defense Technical Information Center, October 1999. http://dx.doi.org/10.21236/ada369459.

Повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
9

Clagett, David C., and Jr. Logistics Support to Future Unified Commanders. Fort Belvoir, VA: Defense Technical Information Center, March 1993. http://dx.doi.org/10.21236/ada263929.

Повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
10

Young, Shelton R., Terrance Wing, James McDermott, Paul Hollister, Herman Tolbert, Brett Mansfield, Mike Talevi, and Susann L. Cobb. Logistics: Navy Controls Over Material Sent to Defense Reutilization and Marketing Offices. Fort Belvoir, VA: Defense Technical Information Center, June 2004. http://dx.doi.org/10.21236/ada432857.

Повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
Також вас можуть зацікавити розширені добірки на тему "Marketing and logistics support" для конкретних типів джерел:
Статті в журналах Дисертації Книги
Ми пропонуємо знижки на всі преміум-плани для авторів, чиї праці увійшли до тематичних добірок літератури. Зв'яжіться з нами, щоб отримати унікальний промокод!

До бібліографії