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Статті в журналах з теми "Language and languages in advertising"
Alcántara-Pilar, Juan Miguel, Iván Manuel Sánchez-Duarte, María Bermúdez-Martínez, and María Eugenia Rodríguez-López. "Linguistics and marketing: The effect of foreign languages in advertising messages." Tourism & Management Studies 20, no. 1 (January 31, 2024): 79–89. http://dx.doi.org/10.18089/tms.20240106.
Повний текст джерелаAnikina, Tatiana Vyacheslavovna. "Phonostylistic peculiarities of English-language and Russian-language online advertising." Филология: научные исследования, no. 1 (January 2021): 41–56. http://dx.doi.org/10.7256/2454-0749.2021.1.34885.
Повний текст джерелаAl Farisi, M. Firas, and Godefridus Bali Geroda. "Improving Speaking Skills in English through Advertising Language." Borneo Educational Journal (Borju) 2, no. 2 (August 29, 2020): 55–59. http://dx.doi.org/10.24903/bej.v2i2.626.
Повний текст джерелаBeishenalieva, A., and A. Bekbalaev. "The Influence of Language Peculiarities on the Structure of Word-formation Models." Bulletin of Science and Practice, no. 9 (September 15, 2023): 270–76. http://dx.doi.org/10.33619/2414-2948/94/29.
Повний текст джерелаZiryanova, Irina, and Ekaterina Sanina. "Suggestive Potential of Syntactic Features of Environmental Advertising Texts (Based on the Russian and English Languages)." Bulletin of Baikal State University 33, no. 4 (December 22, 2023): 772–81. http://dx.doi.org/10.17150/2500-2759.2023.33(4).772-781.
Повний текст джерелаPiller, Ingrid. "10. ADVERTISING AS A SITE OF LANGUAGE CONTACT." Annual Review of Applied Linguistics 23 (March 2003): 170–83. http://dx.doi.org/10.1017/s0267190503000254.
Повний текст джерелаKelly-Holmes, Helen. "Bier, parfum, kaas: language fetish in European advertising." European Journal of Cultural Studies 3, no. 1 (January 1, 2000): 67–82. http://dx.doi.org/10.1177/a010863.
Повний текст джерелаXiaotao, Li, and Svetlana A. Koloda. "Specifics of using foreign language loanwords in chinese and russian advertising." Verhnevolzhski Philological Bulletin 1, no. 24 (2021): 128–36. http://dx.doi.org/10.20323/2499-9679-2021-1-24-128-136.
Повний текст джерелаSabaliauskienė, Rima, Gintarė Gelūnaitė-Malinauskienė, and Jūratė Andriuškevičienė. "Advertising As A Reflection of Culture in Foreign Language Teaching." Sustainable Multilingualism 14, no. 1 (May 1, 2019): 160–95. http://dx.doi.org/10.2478/sm-2019-0008.
Повний текст джерелаVoyakina, E. Yu. "ADVERTISING DISCOURSE IN THE CONTEXT OF FOREIGN LANGUAGE TEACHING." Voprosy sovremennoj nauki i praktiki. Universitet imeni V.I. Vernadskogo, no. 3(81) (2021): 103–11. http://dx.doi.org/10.17277/voprosy.2021.03.pp.103-111.
Повний текст джерелаДисертації з теми "Language and languages in advertising"
Rava, V. M. "Language manipulation in advertising." Thesis, Sumy State University, 2018. http://essuir.sumdu.edu.ua/handle/123456789/67114.
Повний текст джерелаTanaka, Keiko. "The language of advertising : a pragmatic approach." Thesis, SOAS, University of London, 1989. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.434276.
Повний текст джерелаHan, Yuan. "The language of newspaper advertising in Chinese." The Ohio State University, 1991. http://rave.ohiolink.edu/etdc/view?acc_num=osu1298473302.
Повний текст джерелаPugsley, Maristela. "Figurative language and its use in press advertising." reponame:Repositório Institucional da UFPR, 2010. http://hdl.handle.net/1884/24389.
Повний текст джерелаKeating, Lauren. "The effect of scientific language on advertising persuasiveness /." Adelaide, 2000. http://web4.library.adelaide.edu.au/theses/09AR.PS/09ar.psk25.pdf.
Повний текст джерелаEliasson, Caroline. "Language and gender as reflected in the advertisements of wedding magazines." Thesis, University of Kalmar, School of Human Sciences, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-696.
Повний текст джерелаThe aim of this paper was to investigate what linguistic markers indicate that wedding magazines are written for women. The advertisements were divided into groups according to the target of the product advertized: targeted at women, at men and at both men and women. It was determined that the majority of the advertisements were aimed at women.
All the advertisements were checked for certain linguistic features: adverbs, evaluative and non- evaluative adjectives, gender marked words and titles. Since the material comprised very few advertisements targeted at men, the focus is on advertisements for women and advertisements targeted at both men and women.
The results of the study show that the language in the magazines confirms that they are aimed at women. Therefore, this paper can come to the conclusion that wedding magazines are for women, both in terms of language, which this paper investigated, pictures and the products advertised.
Pokhylko, G. "The use of figures of rhetoric in advertising language." Thesis, Sumy State University, 2015. http://essuir.sumdu.edu.ua/handle/123456789/40006.
Повний текст джерелаRath, Foley Anna. "The language of non-commercial advertising: A pragmatic approach." Thesis, Högskolan i Halmstad, Akademin för lärande, humaniora och samhälle, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-42269.
Повний текст джерелаNerwiński, Wojciech. "Słownictwo z dziedziny mediów, reklamy i public relations jako przykład języka zawodowego." Thesis, Stockholm University, Department of Slavic Languages, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-6892.
Повний текст джерелаIn my thesis “Vocabulary from media, advertising and public relations as an example of professional language”. I have analysed vocabulary which concerns media, advertising and public relations in Poland. These three questions are very young in Poland’s language and home market.
First of all I show in my thesis the research and development of the professional language in Poland. Afterwards I study the word's lexical in my work, as a criterion taken to the Polish language. English words that have been taken are researched , because this vocabulary is very young in the Polish commercial market. I have studied the taken words for meaning, how these words function and factors within and outside this process within Polish language. Also in my thesis are new polish words.
I have three main findings in my analysis:
1. vocabulary in media, advertising and public relations as a professional language in Poland (as pol. “profesjolekt”),
2. the vocabulary taken only from the English language,
3. Polish words which can sometimes be used instead of English words.
In my thesis I analysis a new Polish vocabulary, which are used in media, advertising and public relations. This vocabulary are neologisms .
Mahdiraji, Mohammad Amuzadeh. "The language of press advertising : the case of Persian advertising in pre- and post-revolutionary Iran and abroad /." Title page, contents and abstract only, 1997. http://web4.library.adelaide.edu.au/theses/09PH/09phm2139.pdf.
Повний текст джерелаКниги з теми "Language and languages in advertising"
Granville, Stella. Language, advertising, & power. Johannesburg: Hodder & Stoughton in association with Witwatersrand University Press, 1993.
Знайти повний текст джерелаGuy, Cook, ed. The language of advertising. London: Routledge, 2008.
Знайти повний текст джерелаKim, Schrøder, ed. The language of advertising. Oxford [Oxfordshire]: B. Blackwell, 1985.
Знайти повний текст джерелаLema, Manuel Mourelle de. El lenguaje publicitario: Aproximación a su estudio. Madrid: GRUGALMA, 1994.
Знайти повний текст джерелаHornikx, Jos, and Frank van Meurs. Foreign Languages in Advertising. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-31691-4.
Повний текст джерелаRingrow, Helen. The Language of Cosmetics Advertising. London: Palgrave Macmillan UK, 2016. http://dx.doi.org/10.1057/978-1-137-55798-8.
Повний текст джерелаFatihi, A. R. The Language of advertising and T.V. commercials. New Delhi: Bahri Publications, 1991.
Знайти повний текст джерелаŠpago-Ćumurija, Edina. Jezik reklame u globalnom društvu. Mostar: Univerzitet "Džemal Bijedić", 2021.
Знайти повний текст джерелаMarquardt, Jennifer. Life system magazine: Language. [Ontario]: s.n., 2003.
Знайти повний текст джерелаLenguaje publicitario: Hacia un estudio del lenguaje en los medios. Madrid: Editorial Síntesis, 1997.
Знайти повний текст джерелаЧастини книг з теми "Language and languages in advertising"
Hornikx, Jos, and Frank van Meurs. "Ethnic Language." In Foreign Languages in Advertising, 123–59. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-31691-4_5.
Повний текст джерелаHornikx, Jos, and Frank van Meurs. "Foreign Language Display." In Foreign Languages in Advertising, 57–94. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-31691-4_3.
Повний текст джерелаHornikx, Jos, and Frank van Meurs. "English as a Global Language." In Foreign Languages in Advertising, 95–121. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-31691-4_4.
Повний текст джерелаSimpson, Paul, Andrea Mayr, and Simon Statham. "Language and Advertising." In Language and Power, 35–38. Second edition. | Milton Park, Abingdon, Oxon; New York,: Routledge, 2018. http://dx.doi.org/10.4324/9780429468896-8.
Повний текст джерелаThorne, Sara. "The language of advertising." In Mastering Advanced English Language, 257–82. London: Macmillan Education UK, 1997. http://dx.doi.org/10.1007/978-1-349-13645-2_12.
Повний текст джерелаRingrow, Helen. "Language, Gender, and Advertising." In The Language of Cosmetics Advertising, 13–29. London: Palgrave Macmillan UK, 2016. http://dx.doi.org/10.1057/978-1-137-55798-8_2.
Повний текст джерелаMoran, Kristin C. "Spanish-Language Advertising Trends." In Communicative Spaces in Bilingual Contexts, 159–72. New York: Routledge, 2022. http://dx.doi.org/10.4324/9781003227304-11.
Повний текст джерелаKelly-Holmes, Helen. "Foreign Languages in Advertising Discourse." In Advertising as Multilingual Communication, 27–66. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230503014_2.
Повний текст джерелаCollins, Luke C., and Veronika Koller. "Advertising in the time of coronavirus." In Viral Language, 153–80. London: Routledge, 2023. http://dx.doi.org/10.4324/9781003163459-7.
Повний текст джерелаHornikx, Jos, and Frank van Meurs. "Introduction." In Foreign Languages in Advertising, 3–24. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-31691-4_1.
Повний текст джерелаТези доповідей конференцій з теми "Language and languages in advertising"
Jayalakshmi, D. S., V. T. Varun, Subrahmanya S. Bhat, and K. R. Karthik Kamath. "Contextual advertising for regional language blogs." In 2017 International Conference on Advances in Computing, Communications and Informatics (ICACCI). IEEE, 2017. http://dx.doi.org/10.1109/icacci.2017.8125918.
Повний текст джерелаZhou, Wei. "Stylistic Analysis of English Advertising Language." In Proceedings of the International Conference on Contemporary Education, Social Sciences and Ecological Studies (CESSES 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/cesses-18.2018.89.
Повний текст джерелаAsfar, Dedy, Syarifah Lubna, Khairul Fuad, Binar Febrianti, Yusup Irawan, Irmayani Irmayani, Ratih Rahayu, Sutarsih Sutarsih, Mukhamdanah Mukhamdanah, and Prima Duantika. "Bank Kalbar Advertising Language Appraisal System." In Proceedings of the 2nd International Conference of Multidisciplinary Studies, ICMS 2023, 12 July 2023, Semarang, Indonesia. EAI, 2023. http://dx.doi.org/10.4108/eai.12-7-2023.2340937.
Повний текст джерелаZhang, Chunli. "Multimodal Discourse Analysis of Advertising Language." In 4th International Conference on Education, Language, Art and Intercultural Communication (ICELAIC 2017). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/icelaic-17.2017.37.
Повний текст джерелаMusharraf, Xaliqulova, and Yugay Yevgeniya. ""IJTIMOIY REKLAMA" TUSHUNCHASI VAUNING MAZMUN-MOHIYATI." In TEACHING FOREIGN LANGUAGES IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT: BEST PRACTICES, PROBLEMS AND OPPORTUNITIES. ISCRC, 2023. http://dx.doi.org/10.37547/geo-47.
Повний текст джерелаYang, Jianhong. "Parametricization of Language Economics in Computational Advertising." In ICEIT 2019: 2019 8th International Conference on Educational and Information Technology. New York, NY, USA: ACM, 2019. http://dx.doi.org/10.1145/3318396.3318397.
Повний текст джерелаWan, Kaiyan. "Study on the Contextual of Advertising Language." In 2016 International Conference on Economy, Management and Education Technology. Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/icemet-16.2016.343.
Повний текст джерелаGlotova, Tatyana Aleksandrovna, and Tatiana Yurievna Ryzhikh. "Language norm and advertising: harmony or tragedy?" In International Research-to-practice conference. TSNS Interaktiv Plus, 2017. http://dx.doi.org/10.21661/r-129832.
Повний текст джерелаLiPeng and XuJiu. "Research on using sign language in outdoor advertising." In 2011 International Conference on Image Analysis and Signal Processing (IASP). IEEE, 2011. http://dx.doi.org/10.1109/iasp.2011.6109138.
Повний текст джерелаChen, Yisong. "Research on Advertising Visual Design in Style Language." In 3rd IEEE International Conference on Knowledge Innovation and Invention 2020 (IEEE ICKII 2020). WORLD SCIENTIFIC, 2021. http://dx.doi.org/10.1142/9789811238727_0059.
Повний текст джерелаЗвіти організацій з теми "Language and languages in advertising"
Kircher, Ruth, and Mirjam Vellinga. ECMI Minorities Blog. From Acquisition to Activation: How Language Planning Can Promote New Speakers’ Minority Language Us. European Centre for Minority Issues, October 2023. http://dx.doi.org/10.53779/cmlh2988.
Повний текст джерелаBekmyrzaev, Nurbek. Language Policies of the Central Asian States. Edited by Nargiza Muratalieva. The Representative Office of the Institute for War and Peace Reporting in Central Asia, November 2020. http://dx.doi.org/10.46950/202004.
Повний текст джерелаHoinkes, Ulrich. Indexicality and Enregisterment as Theoretical Approaches to the Sociolinguistic Analysis of Romance Languages. Universitatsbibliothek Kiel, November 2019. http://dx.doi.org/10.21941/hoinkesindexenregromlang.
Повний текст джерелаArnold, H. G., W. B. Dress, and R. S. Loffman. An investigation of very high level languages and their implementation on a Forth language microprocessor. Office of Scientific and Technical Information (OSTI), November 1987. http://dx.doi.org/10.2172/5606643.
Повний текст джерелаTarasenko, Rostyslav O., Svitlana M. Amelina, Yuliya M. Kazhan, and Olga V. Bondarenko. The use of AR elements in the study of foreign languages at the university. CEUR Workshop Proceedings, November 2020. http://dx.doi.org/10.31812/123456789/4421.
Повний текст джерелаTarasenko, Rostyslav O., Svitlana M. Amelina, Yuliya M. Kazhan, and Olga V. Bondarenko. The use of AR elements in the study of foreign languages at the university. CEUR Workshop Proceedings, November 2020. http://dx.doi.org/10.31812/123456789/4421.
Повний текст джерелаBaader, Franz, and Alexander Okhotin. On Language Equations with One-sided Concatenation. Aachen University of Technology, 2006. http://dx.doi.org/10.25368/2022.154.
Повний текст джерелаThomas, Strobel. A contrastive approach to grammatical doubts in some contemporary Germanic languages (German, Dutch, Swedish). Goethe-Universität Frankfurt a.M., March 2023. http://dx.doi.org/10.21248/gups.72278.
Повний текст джерелаEdTech Hub, EdTech Hub. Minoritised languages, education, and technology: Current practices and future directions in low- and middle-income countries. EdTech Hub, October 2022. http://dx.doi.org/10.53832/edtechhub.0127.
Повний текст джерелаСемеріков, Сергій Олексійович, Світлана Миколаївна Амеліна, and Ростислав Олександрович Тарасенко. Enhancing foreign language learning with cloud-based mind mapping techniques. Криворізький державний педагогічний університет, November 2023. http://dx.doi.org/10.31812/123456789/8484.
Повний текст джерела