Добірка наукової літератури з теми "Interactive marketing Psychological aspects"
Оформте джерело за APA, MLA, Chicago, Harvard та іншими стилями
Ознайомтеся зі списками актуальних статей, книг, дисертацій, тез та інших наукових джерел на тему "Interactive marketing Psychological aspects".
Біля кожної праці в переліку літератури доступна кнопка «Додати до бібліографії». Скористайтеся нею – і ми автоматично оформимо бібліографічне посилання на обрану працю в потрібному вам стилі цитування: APA, MLA, «Гарвард», «Чикаго», «Ванкувер» тощо.
Також ви можете завантажити повний текст наукової публікації у форматі «.pdf» та прочитати онлайн анотацію до роботи, якщо відповідні параметри наявні в метаданих.
Статті в журналах з теми "Interactive marketing Psychological aspects"
Wu, Juan. "Study on the Design of Virtual Apparel Fitting System and the Application of Motion Capture Technology in Electronic Commerce." Applied Mechanics and Materials 519-520 (February 2014): 405–11. http://dx.doi.org/10.4028/www.scientific.net/amm.519-520.405.
Повний текст джерелаShandrivska, Oksana, and A. Kira. "Applied aspects of design market research on marketing basis." Management and Entrepreneurship in Ukraine: the stages of formation and problems of development 2022, no. 1 (June 1, 2022): 177–88. http://dx.doi.org/10.23939/smeu2022.01.177.
Повний текст джерелаМасеитова, А. "MODERN TRENDS AND PROBLEMS OF INTERACTION OF BUSINESS SUBJECTS IN THE SALES SYSTEM." Vestnik Bishkek state university af. K. Karasaev 1, no. 59 (April 28, 2022): 5–7. http://dx.doi.org/10.35254/bhu/2022.59.5.
Повний текст джерелаRokonuzzaman, Md, Atmadeep Mukherjee, Pramod Iyer, and Amaradri Mukherjee. "Relationship between retailers’ return policies and consumer ratings." Journal of Services Marketing 34, no. 5 (April 13, 2020): 621–33. http://dx.doi.org/10.1108/jsm-09-2019-0340.
Повний текст джерелаXu, Yong, Qian Wang, Rachel Edita O. Roxas, Yutao Sun, Xiaoyu Li, and Xizhi Lv. "ONLINE SHOPPING USER PORTRAIT MODEL CONSIDERING PSYCHOLOGICAL AND EMOTIONAL FACTORS." International Journal of Neuropsychopharmacology 25, Supplement_1 (July 1, 2022): A21. http://dx.doi.org/10.1093/ijnp/pyac032.028.
Повний текст джерелаVanderveer, Richard B. "Psychological Aspects of Exchange in Marketing." Journal of Pharmaceutical Marketing & Management 3, no. 3 (January 1989): 31–43. http://dx.doi.org/10.3109/j058v03n03_04.
Повний текст джерелаVanderveer, Richard. "Psychological Aspects of Exchange in Marketing." Journal of Pharmaceutical Marketing & Management 3, no. 3 (May 16, 1989): 31–43. http://dx.doi.org/10.1300/j058v03n03_04.
Повний текст джерелаHu, Xiaohan, and Kevin Wise. "How playable ads influence consumer attitude: exploring the mediation effects of perceived control and freedom threat." Journal of Research in Interactive Marketing 15, no. 2 (May 5, 2021): 295–315. http://dx.doi.org/10.1108/jrim-12-2020-0269.
Повний текст джерелаJACKO, JULIE A., and RICHARD J. KOUBEK. "The psychological, physiological and engineering aspects of interactive systems design." Ergonomics 46, no. 1-3 (January 2003): 1–2. http://dx.doi.org/10.1080/00140130303532.
Повний текст джерелаDašić, Dejan, Nataša Milojević, and Aleksandra Pavićević. "Ethical aspects of guerrilla and ambush marketing." Ekonomski signali 15, no. 2 (2020): 49–69. http://dx.doi.org/10.5937/ekonsig2002049d.
Повний текст джерелаДисертації з теми "Interactive marketing Psychological aspects"
Alhidari, Abdullah. "Co-Creating Value in Video Games: The Impact of Gender Identity and Motivations on Video Game Engagement and Purchase Intentions." Thesis, University of North Texas, 2015. https://digital.library.unt.edu/ark:/67531/metadc799485/.
Повний текст джерелаDow, Steven P. "Understanding user engagement in immersive and interactive stories." Diss., Atlanta, Ga. : Georgia Institute of Technology, 2008. http://hdl.handle.net/1853/26468.
Повний текст джерелаCommittee Chair: MacIntyre, Blair; Committee Member: Bolter, Jay; Committee Member: Guzdial, Mark; Committee Member: Mateas, Michael; Committee Member: Mynatt, Elizabeth. Part of the SMARTech Electronic Thesis and Dissertation Collection.
Tomiuk, Daniel 1967. "The impact of site-communality on the attitudinal and behavioural components of site-loyalty : a cross-sectional study." Thesis, McGill University, 2005. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=85960.
Повний текст джерелаOur results show that Site-Communality has a strong, direct, positive effect on the attitudes and behavioural intentions associated with Site-Loyalty. This directly contradicts conjectures from several authors dismissing as unimportant or irrelevant to Web site design, the affective/relational aspects more closely associated with traditional, interpersonal, face-to-face commercial encounters (e.g., Cox & Dale, 2001; Zeithaml, Parasuraman, & Malhotra, 2001, 2002). Generally, such factors were believed to loose their relevance in self-service, Web-based commercial environments, at best, becoming contingently important only when customer/employee communications actually occurs (i.e., emails/telephone conversations).
However, contrary to our expectations, our results show that the positive relationship between Site-Communality and Site-Loyalty is attenuated (rather than accentuated) by the visitor's 'Communal-Orientation in Traditional Commercial Environments' which is defined as the extent to which a consumer enjoys 'getting to know' employees (i.e., waitress, bank teller, hair stylist) and relating with them on a more personal-level than is typically required for the effective delivery of a service. One possible explanation for this unexpected result is that when highly communally-orientated consumers are exposed to a Web site high in Site-Communality, they may be reminded of what they are missing out on if they choose to conduct their business online rather than in more traditional business environments.
Frasca, Gonzalo. "Videogames of the oppressed : videogames as a means for critical thinking and debate." Thesis, Georgia Institute of Technology, 2001. http://hdl.handle.net/1853/17657.
Повний текст джерелаWehbe, Michelle S., and University of Lethbridge Faculty of Management. "Branded and non-branded tobacco counter-advertisements : an experimental study of reactance and other maladaptive and adaptive coping responses." Thesis, Lethbridge, Alta. : University of Lethbridge, Faculty of Management, c2012, 2012. http://hdl.handle.net/10133/3423.
Повний текст джерелаx, 125 leaves : ill. ; 29 cm
Radcliffe-Branch, Deborah S. "The contribution of interactive health communication (IHC) and constructed meaning to psychosocial adjustment among women newly diagnosed with breast cancer /." Thesis, McGill University, 2005. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=85956.
Повний текст джерелаSutterfield, Curtis T. "The relationship between video game user and character." Virtual Press, 2006. http://liblink.bsu.edu/uhtbin/catkey/1337637.
Повний текст джерелаDepartment of Telecommunications
Roesch, Stefan, and n/a. "There and back again - comparative case studies of film location tourists� on-site behaviour and experiences." University of Otago. Department of Tourism, 2008. http://adt.otago.ac.nz./public/adt-NZDU20080211.090920.
Повний текст джерелаDeShields, Oscar Winston. "The relationship between spokesperson credibility and purchase intentions : a proposed theory and experimental evaluation." FIU Digital Commons, 1992. http://digitalcommons.fiu.edu/etd/2779.
Повний текст джерелаYuen, Wai Yee. "Strategic use of collective memory in advertising : the case of Cathay Pacific Airways' 60th anniversary ads." HKBU Institutional Repository, 2010. http://repository.hkbu.edu.hk/etd_ra/1189.
Повний текст джерелаКниги з теми "Interactive marketing Psychological aspects"
Getting started with transmedia storytelling: A practical guide for beginners. 2nd ed. Place of publication not identified]: [CreateSpace Independent Publishing Platform], 2015.
Знайти повний текст джерелаA creator's guide to transmedia storytelling: How to captivate and engage audiences across multiple platforms. New York: McGraw-Hill, 2012.
Знайти повний текст джерелаPsychological foundations of marketing. New York, NY: Routledge, 2012.
Знайти повний текст джерелаPersonal selling: An interactive approach. 4th ed. Boston: Allyn and Bacon, 1991.
Знайти повний текст джерелаMarks, Ronald B. Personal selling: An interactive approach. 2nd ed. Boston: Allyn and Bacon, 1985.
Знайти повний текст джерелаMarks, Ronald B. Personal selling: An interactive approach. 5th ed. Boston: Allyn and Bacon, 1994.
Знайти повний текст джерелаMarks, Ronald B. Personal selling: An interactive approach. 3rd ed. Boston: Allyn and Bacon, 1988.
Знайти повний текст джерелаMarks, Ronald B. Personalselling: An interactive approach. 2nd ed. Boston (Mass.): Allyn and Bacon, 1985.
Знайти повний текст джерелаHot button marketing. Avon, Mass: Adams Business, 2006.
Знайти повний текст джерелаMarks, Ronald B. Personal selling: An interactive approach. 3rd ed. Toronto: Allyn & Bacon, 1989.
Знайти повний текст джерелаЧастини книг з теми "Interactive marketing Psychological aspects"
Barhorst, Jennifer B., Graeme McLean, Nina Krey, Heiner Evanschitzky, and Ana Javornik. "Augmented Reality Brand Experiences: Exploring Psychological, Cognitive, and Sensory Aspects: An Abstract." In Celebrating the Past and Future of Marketing and Discovery with Social Impact, 427–28. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-95346-1_138.
Повний текст джерелаWei, Zhang, and Yang Ke. "The Wisdom of the Crowds." In Understanding the Interactive Digital Media Marketplace, 330–37. IGI Global, 2012. http://dx.doi.org/10.4018/978-1-61350-147-4.ch026.
Повний текст джерелаVassileva, Bistra Konstantinova, and Plamena Palamarova. "Artificial Intelligence and Ethical Marketing." In Advances in Human and Social Aspects of Technology, 202–13. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-4285-9.ch011.
Повний текст джерелаFerrari, Sonia. "Storytelling and Narrative Marketing in the Era of Social Media." In Advances in Multimedia and Interactive Technologies, 1–15. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-8659-5.ch001.
Повний текст джерелаFerrari, Sonia. "Storytelling and Narrative Marketing in the Era of Social Media." In Social Media Marketing, 206–20. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-5637-4.ch011.
Повний текст джерелаBae, Mikyeung. "The Matching Effect Between Coping Strategies and Construal Levels in Cause Marketing Communications." In COVID-19 – RESHAPING MARKETING AND COMMUNICATIONS, 32–43. Proud Pen, 2020. http://dx.doi.org/10.51432/978-1-8381524-7-5_4.
Повний текст джерелаBae, Mikyeung. "The Matching Effect Between Coping Strategies and Construal Levels in Cause Marketing Communications." In COVID-19 – RESHAPING MARKETING AND COMMUNICATIONS, 32–43. Proud Pen, 2020. http://dx.doi.org/10.51432/978-1-8381524-7-5_4.
Повний текст джерелаAggarwal, Shivom, and Abhishek Nayak. "Mobile Big Data." In Advances in Multimedia and Interactive Technologies, 138–58. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-8838-4.ch008.
Повний текст джерелаLee-Piggott, Rinnelle. "School Culture, Effectiveness and Low SES in Trinidad." In Advances in Educational Marketing, Administration, and Leadership, 195–241. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-1700-9.ch009.
Повний текст джерелаSchafer, Stephen Brock, and Thomas Palamides. "Designing an Ethical Structure for Social Influence Marketing (SIM)." In Handbook of Research on Business Social Networking, 252–71. IGI Global, 2012. http://dx.doi.org/10.4018/978-1-61350-168-9.ch013.
Повний текст джерелаТези доповідей конференцій з теми "Interactive marketing Psychological aspects"
Gorodetskaya, Inna M. "Socio-psychological aspects of lifelong education and professional re-training." In 2012 15th International Conference on Interactive Collaborative Learning (ICL). IEEE, 2012. http://dx.doi.org/10.1109/icl.2012.6402121.
Повний текст джерелаKovalenko, O., and D. Kovalenko. "Psychological aspects of engineers' training in a technical higher educational institution." In 2015 International Conference on Interactive Collaborative Learning (ICL). IEEE, 2015. http://dx.doi.org/10.1109/icl.2015.7318035.
Повний текст джерелаVoloshina, Svetlana, and Tat’yana Dubovitskaya. "Practical aspects of the safety of using quasi-scientific video blogging in education." In Safety psychology and psychological safety: problems of interaction between theorists and practitioners. «Publishing company «World of science», LLC, 2020. http://dx.doi.org/10.15862/53mnnpk20-19.
Повний текст джерелаЗвіти організацій з теми "Interactive marketing Psychological aspects"
Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.
Повний текст джерела