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Статті в журналах з теми "Integrated Marketing Communications Planning"
Anantachart, Saravudh. "Integrated Marketing Communications and Market Planning." Journal of Promotion Management 11, no. 1 (March 24, 2005): 101–25. http://dx.doi.org/10.1300/j057v11n01_07.
Повний текст джерелаFinne, Åke, and Christian Grönroos. "Communication-in-use: customer-integrated marketing communication." European Journal of Marketing 51, no. 3 (April 10, 2017): 445–63. http://dx.doi.org/10.1108/ejm-08-2015-0553.
Повний текст джерелаCaemmerer, Barbara. "The planning and implementation of integrated marketing communications." Marketing Intelligence & Planning 27, no. 4 (June 12, 2009): 524–38. http://dx.doi.org/10.1108/02634500910964083.
Повний текст джерелаDemko, Marіana. "Features of Integrated Marketing Communications of Banks." ЕКОНОМІКА І РЕГІОН Науковий вісник, no. 3(78) (December 15, 2020): 92–97. http://dx.doi.org/10.26906/eir.2020.3(78).2002.
Повний текст джерелаValos, Michael John, Fatemeh Haji Habibi, Riza Casidy, Carl Barrie Driesener, and Vanya Louise Maplestone. "Exploring the integration of social media within integrated marketing communication frameworks." Marketing Intelligence & Planning 34, no. 1 (February 1, 2016): 19–40. http://dx.doi.org/10.1108/mip-09-2014-0169.
Повний текст джерелаPrayitno, Sunarto. "Komunikasi Pemasaran Global Terpadu: Tantangan di Era Digital." CoverAge: Journal of Strategic Communication 12, no. 1 (September 16, 2021): 27–39. http://dx.doi.org/10.35814/coverage.v12i1.2152.
Повний текст джерелаOrr, Dawn, and Jon Cano-Lopez. "The role of data integration in integrated marketing communications planning." Journal of Direct, Data and Digital Marketing Practice 7, no. 2 (October 2005): 137–45. http://dx.doi.org/10.1057/palgrave.dddmp.4340517.
Повний текст джерелаTelg, Ricky, Tracy Irani, and James Varvorines. "Extension Marketing: Building a Successful Local Extension Marketing Campaign." EDIS 2017 (December 6, 2017): 2. http://dx.doi.org/10.32473/edis-wc077-2017.
Повний текст джерелаBaranetska, A. "ІНТЕГРОВАНІ КОМУНІКАЦІЇ: ІНТЕРПРЕТАЦІЯ РЕКЛАМИ". State and Regions. Series: Social Communications, № 1(41) (10 березня 2020): 90. http://dx.doi.org/10.32840/cpu2219-8741/2020.1(41).14.
Повний текст джерелаWu, Lingling, Yuriy Danko, Fuli Chen, Xuefeng Yao, and Fenghe Zhang. "Mapping the literature of integrated marketing communications: A scientometric analysis using CiteSpace." Innovative Marketing 18, no. 1 (March 9, 2022): 152–67. http://dx.doi.org/10.21511/im.18(1).2022.13.
Повний текст джерелаДисертації з теми "Integrated Marketing Communications Planning"
Krátký, Ondřej. "Strategické plánování v marketingové komunikaci." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10606.
Повний текст джерелаAyerra, Raquel, Manuel Jimenez, and Asier Vega. "Integrated Marketing Communications in Advertising." Thesis, Halmstad University, School of Business and Engineering (SET), 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-852.
Повний текст джерелаThis research is made with the aim of find out how Iberostar communicates its values through Offline and Online advertising campaigns and if those campaigns send the same message to the target audience
Сагер, Людмила Юріївна, Людмила Юрьевна Сагер, Liudmyla Yuriivna Saher, Алла Миколаївна Дядечко, Алла Николаевна Дядечко, and Alla Mykolaivna Diadechko. "Integrated marketing communications: theoretical bases." Thesis, Видавництво СумДУ, 2010. http://essuir.sumdu.edu.ua/handle/123456789/16300.
Повний текст джерелаТимохіна, Яна Олександрівна, Яна Александровна Тимохина та Yana Oleksandrivna Tymokhina. "Планування комунікаційної діяльності підприємства". Thesis, ГО "СІЕУ", 2013. http://essuir.sumdu.edu.ua/handle/123456789/33478.
Повний текст джерелаВ статье исследованы подходы к планированию коммуникационной деятельности предприятия и реализация цели по уровням управления. При цитировании документа, используйте ссылку http://essuir.sumdu.edu.ua/handle/123456789/33478
The article explores approaches to the planning of the enterprise communication and implementation of goals for management levels. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/33478
Hobson, Paula Lee. "Integrated marketing communications at community colleges." abstract and full text PDF (free order & download UNR users only), 2008. http://0-gateway.proquest.com.innopac.library.unr.edu/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:1453583.
Повний текст джерелаKreidly, Fikrie, Abdikadar Aden, and Adnan Tvrtkovic. "Integrated Marketing Communications : A quantitative study of the perceptions of integrated marketing communications in the Swedish market." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35476.
Повний текст джерелаCigna, Claudio. "Events Management: il caso FPA Worlds 2012." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2012. http://amslaurea.unibo.it/4220/.
Повний текст джерелаCamano, Javier. "Integrated Marketing Communications: Branding Plan for Medicare y Mucho Mas." BYU ScholarsArchive, 2006. https://scholarsarchive.byu.edu/etd/472.
Повний текст джерелаLeppäniemi, M. (Matti). "Mobile marketing communications in consumer markets." Doctoral thesis, University of Oulu, 2008. http://urn.fi/urn:isbn:9789514288159.
Повний текст джерелаBurgmann, Inga. "Integrated marketing communications : implementation and application issues in consumer-focused companies." Thesis, University of Hull, 2007. http://hydra.hull.ac.uk/resources/hull:6742.
Повний текст джерелаКниги з теми "Integrated Marketing Communications Planning"
Kevin, Morley, and Chartered Institute of Marketing, eds. Integrated marketing communications. Oxford: Butterworth-Heinemann, 1995.
Знайти повний текст джерелаIntegrated marketing communications: Strategic planning perspectives. 2nd ed. Toronto: Pearson Prentice Hall, 2008.
Знайти повний текст джерелаIntegrated marketing communications: Strategic planning perspectives. Toronto: Pearson Prentice Hall, 2005.
Знайти повний текст джерелаYoung, Antony. Brand media strategy: Integrated communications planning in the digital era. New York, NY: Palgrave Macmillan, 2014.
Знайти повний текст джерелаO'Guinn, Thomas C. Advertising and integrated brand promotion. 3rd ed. Mason, Ohio: Thomson/South-Western, 2003.
Знайти повний текст джерелаSchultz, Don E. Integrated marketing communications. Lincolnwood, Ill., USA: NTC Business Books, 1993.
Знайти повний текст джерелаIntegrated marketing communications. 3rd ed. Toronto: Pearson Prentice Hall, 2011.
Знайти повний текст джерелаKitchen, Philip J., and Marwa E. Tourky. Integrated Marketing Communications. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-76416-6.
Повний текст джерелаAmanda, Broderick, ed. Integrated marketing communications. 2nd ed. Upper Saddle River, N.J: Prentice Hall Fiancial Times, 2004.
Знайти повний текст джерелаKliatchko, Jerry G. Understanding integrated marketing communications. Pasig City, Philippines: University of Asia and the Pacific, Institute of Communication, 2002.
Знайти повний текст джерелаЧастини книг з теми "Integrated Marketing Communications Planning"
Groucutt, Jonathan, and Cheryl Hopkins. "Integrated Marketing Communications." In Marketing, 181–210. London: Macmillan Education UK, 2016. http://dx.doi.org/10.1007/978-1-137-33606-4_9.
Повний текст джерелаEagle, Lynne, Barbara Czarnecka, Stephan Dahl, and Jenny Lloyd. "Integrated campaign development." In Marketing Communications, 240–54. Second edition. | Abingdon, Oxon; New York, NY: Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9781003089292-12.
Повний текст джерелаEagle, Lynne, Barbara Czarnecka, Stephan Dahl, and Jenny Lloyd. "Integrated campaign development." In Marketing Communications, 255–72. Second edition. | Abingdon, Oxon; New York, NY: Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9781003089292-13.
Повний текст джерелаEagle, Lynne, Barbara Czarnecka, Stephan Dahl, and Jenny Lloyd. "Integrated campaign development." In Marketing Communications, 273–90. Second edition. | Abingdon, Oxon; New York, NY: Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9781003089292-14.
Повний текст джерелаEagle, Lynne, Barbara Czarnecka, Stephan Dahl, and Jenny Lloyd. "Integrated campaign development." In Marketing Communications, 291–306. Second edition. | Abingdon, Oxon; New York, NY: Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9781003089292-15.
Повний текст джерелаEagle, Lynne, Barbara Czarnecka, Stephan Dahl, and Jenny Lloyd. "Integrated campaign development: advertising." In Marketing Communications, 219–39. Second edition. | Abingdon, Oxon; New York, NY: Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9781003089292-11.
Повний текст джерелаCamilleri, Mark Anthony. "Integrated Marketing Communications." In Tourism, Hospitality & Event Management, 85–103. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-49849-2_5.
Повний текст джерелаBaker, Michael J. "Integrated Marketing Communications." In Marketing Strategy and Management, 399–420. London: Macmillan Education UK, 2014. http://dx.doi.org/10.1007/978-1-137-34213-3_18.
Повний текст джерелаMarsh, Charles, David W. Guth, and Bonnie Poovey Short. "Integrated Marketing Communications." In Strategic Writing, 40–41. Fourth edition. | New York : Routledge, 2017.: Routledge, 2017. http://dx.doi.org/10.4324/9781315178035-10.
Повний текст джерелаMarsh, Charles, David W. Guth, and Bonnie Poovey Short. "Integrated Marketing Communications." In Strategic Writing, 42–43. 5. | New York, NY : Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9781003019701-10.
Повний текст джерелаТези доповідей конференцій з теми "Integrated Marketing Communications Planning"
Marrone, Teresa, and Pierpaolo Testa. "Brand algorithms and social engagement in digital era." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1002562.
Повний текст джерелаEl Adawiyah, Sa’diyah, Tria Patrianti, Meilani Dhamayanti, Nurul Intan Pratiwi, Siti Seituni, and Rahmanita Ginting. "Integrated Marketing Communications Sharia Banking Economy." In International Conference on Social, Economics, Business, and Education (ICSEBE 2021). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/aebmr.k.220107.017.
Повний текст джерелаCvjetković, Milena, Milovan Cvjetković, and Saša Stepanov. "The Role of Integrated Marketing Communications in Building a Brand and Improving Business Performance." In Seventh International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/limen.s.p.2021.77.
Повний текст джерелаSong, Xiaoqing, Zhimin Lv, and Shaohua Dong. "Collaborative planning system of production and marketing for integrated steel plant." In 2012 International Conference on Systems and Informatics (ICSAI). IEEE, 2012. http://dx.doi.org/10.1109/icsai.2012.6223177.
Повний текст джерелаWang, Qiwan. "Parameter Optimization and Simulation in Implementing Integrated Marketing Communications." In 2009 International Joint Conference on Computational Sciences and Optimization, CSO. IEEE, 2009. http://dx.doi.org/10.1109/cso.2009.318.
Повний текст джерелаZhechev, Vladimir. "Rethinking integrated marketing communications - the household services industry perspective." In International Days of Statistics and Economics 2019. Libuše Macáková, MELANDRIUM, 2019. http://dx.doi.org/10.18267/pr.2019.los.186.175.
Повний текст джерелаQian, Li, and Jianxin Roger Jiao. "A Review of Joint Decisions on Marketing and Supply Chain in Product Planning and Design." In ASME 2010 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2010. http://dx.doi.org/10.1115/detc2010-28074.
Повний текст джерелаRakhmatov, Ziyodullo. "The System of Marketing Communications in the Passenger Transport by Railway." In International Conference on Eurasian Economies. Eurasian Economists Association, 2018. http://dx.doi.org/10.36880/c10.02122.
Повний текст джерелаMilev, Minko, Emilia Georgieva, Galina Petrova, Todorka Kostadinova, and Denislava Angelova. "Application of integrated marketing communications in the dental laboratory practice - overview." In The 4th Electronic International Interdisciplinary Conference. Publishing Society, 2015. http://dx.doi.org/10.18638/eiic.2015.4.1.456.
Повний текст джерелаFam, Kim-Shyan, Bill Merrilees, Hongyan Yu, and Laszlo Jozsa. "What Drives Small Retailers to Adopt an Integrated Marketing Communications Approach?" In 2007 International Conference on Service Systems and Service Management. IEEE, 2007. http://dx.doi.org/10.1109/icsssm.2007.4280211.
Повний текст джерелаЗвіти організацій з теми "Integrated Marketing Communications Planning"
Lee, W. S., Victor Alchanatis, and Asher Levi. Innovative yield mapping system using hyperspectral and thermal imaging for precision tree crop management. United States Department of Agriculture, January 2014. http://dx.doi.org/10.32747/2014.7598158.bard.
Повний текст джерелаAfrican Open Science Platform Part 1: Landscape Study. Academy of Science of South Africa (ASSAf), 2019. http://dx.doi.org/10.17159/assaf.2019/0047.
Повний текст джерела