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Статті в журналах з теми "Integrated Marketing Communications Models"
M. R., Smykova, and Rakhmanova A. "Evolution of models of integrated marketing communications in restaurant business." ECONOMIC Series of the Bulletin of the L.N. Gumilyov ENU 130, no. 1 (2020): 221–29. http://dx.doi.org/10.32523/2079-620x-2020-1-221-229.
Повний текст джерелаStrashynska, L., and T. Samonova. "MODELS OF INTEGRATED MARKETING COMMUNICATIONS OF TOURIST ENTERPRISES." Scientific Works of National University of Food Technologies 24, no. 4 (August 2018): 103–10. http://dx.doi.org/10.24263/2225-2924-2018-24-4-12.
Повний текст джерелаZainullin, S. B., D. V. Burmistrov, V. S. Markova, and V. K. Sakhipova. "SALES PROMOTION MODELS AND STRATEGIES IN INTEGRATED MARKETING COMMUNICATIONS." OpenScience 4, no. 1 (2022): 105–17. http://dx.doi.org/10.51632/2658-7939_2022_4_1_105.
Повний текст джерелаWu, Lingling, Yuriy Danko, Fuli Chen, Xuefeng Yao, and Fenghe Zhang. "Mapping the literature of integrated marketing communications: A scientometric analysis using CiteSpace." Innovative Marketing 18, no. 1 (March 9, 2022): 152–67. http://dx.doi.org/10.21511/im.18(1).2022.13.
Повний текст джерелаDastidar, Surajit Ghosh, and Srividya Raghavan. "Mountain Dew." Emerald Emerging Markets Case Studies 3, no. 8 (November 19, 2013): 1–6. http://dx.doi.org/10.1108/eemcs-07-2013-0143.
Повний текст джерелаWardani, Surti, and Arif Siaha Widodo. "Upaya Meningkatan Publisitas Melalui Model Integrated Marketing Comunication Pada Sebuah Rumah Sakit Swasta di Tangerang Selatan." Jurnal Pemasaran Kompetitif 3, no. 2 (February 19, 2020): 48. http://dx.doi.org/10.32493/jpkpk.v3i2.4460.
Повний текст джерелаRosário, Albérico Travassos, and Joana Carmo Dias. "Industry 4.0 and Marketing: Towards an Integrated Future Research Agenda." Journal of Sensor and Actuator Networks 11, no. 3 (June 22, 2022): 30. http://dx.doi.org/10.3390/jsan11030030.
Повний текст джерелаVynogradova, Olena, Nataliia Nedopako, and Olha Kryzhko. "Formation and development of the concept of digital marketing." Socio-Economic Problems and the State 25, no. 2 (2021): 162–70. http://dx.doi.org/10.33108/sepd2022.02.162.
Повний текст джерелаIstanbulluoglu, Doga, Sheena Leek, and Isabelle T. Szmigin. "Beyond exit and voice: developing an integrated taxonomy of consumer complaining behaviour." European Journal of Marketing 51, no. 5/6 (May 8, 2017): 1109–28. http://dx.doi.org/10.1108/ejm-04-2016-0204.
Повний текст джерелаMurhadi, Derinta Entas, and Nenny Wahyuni. "Integrated Marketing Communication Model in Building the Image of Tourist Attractions in Kota Tua Jakarta." International Journal of Travel, Hospitality and Events 1, no. 2 (May 1, 2022): 157–67. http://dx.doi.org/10.56743/ijothe.v1i2.17.
Повний текст джерелаДисертації з теми "Integrated Marketing Communications Models"
Kolsarici, Nalca Ceren. "Flexible models of integrated marketing communication effects." Thesis, McGill University, 2009. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=66860.
Повний текст джерелаCette thèse comprend trois essais et examine les effets complexes des communications marketing intégrées, utilisant des modèles statistiques et économétriques avancés. Le premier essai se concentre sur la mesure des effets complexes des communications multimédia comme les seuils minimums, les niveaux de saturation et les synergies des médias croisés. Nous utilisons, MARS, une méthode de régression non paramétrique basée sur des courbes adaptatives multivariables, et ce qui démontre qu'équilibrant avec succès la réduction de l'erreur moyenne et de l'écart de l'augmentation, MARS s'exécute mieux aux points de référence paramétriques et non paramétriques dans l'ajustement du modèle et la validité prédictive. Les résultats fournissent la preuve irréfutable d'un ou plusieurs points de seuil minimum, de niveaux de saturation, de la saturation précoce pour les publicités dans la presse écrite et d'un appui pour une possible sursaturation de certains médias. De plus, nous évaluons quantitativement le seuil observé et les niveaux de saturation en utilisant des dérivés non paramétriques et constatons que la majorité des médias s'exécute dans des gammes de dépenses inefficaces.Le deuxième essai examine les effets dynamiques de la publicité directe au consommateur (DTCA) dans un marché où les règlements imposent des restrictions sur le type et le contenu de la publicité pour les prescriptions pharmaceutiques. Nous identifions trois questions de recherche qui devraient être de grand intérêt en gestion, c'est-à-dire : Si la DTCA est une option raisonnable à choisir conformément à ces règlements ? S'il en est ainsi, quel type de DTCA est le plus efficace et quand ? Nous poursuivons ces questions en examinant des données sur les nouvelles prescriptions et les renouvellements de prescriptions pour un nouveau médicament par la mise en oeuvre d'un Filtre Kalman Augm
Butkouskaya, Vera. "Antecedents and consequences of integrated marketing communications (IMC): testing a theoretical models from firms' and customers' perspectives in spain and belarus." Doctoral thesis, Universitat Autònoma de Barcelona, 2017. http://hdl.handle.net/10803/458127.
Повний текст джерелаThe Thesis consists of three interrelated parts, which study Integrated Marketing Communications (IMC): the antecedents and consequences of the IMC concept from the company point of view, the IMC concept as a mediator and factors influencing on its implementation effectiveness, and, IMC based on the customer perception. Enhanced by advancement in technologies, the growth of competition and uncertainty in the market, the concept of IMC evolved from a simple instrument of tactical coordination to a dynamic marketing capability. Its evolution and deeper involvement in managerial processes determine the need for the review and better understanding. Based on the dynamic capabilities theory, IMC, when combined with the right strategy, can bring a competitive advantage to the firm and positively affect its performance. However, previous researchers suggest that companies may face barriers while implementing the IMC. First, endogenous factors, enclosing the effects related to internal business management. Second, exogenous factors, related to the external environmental effects. Additionally, taking into consideration the existence of a direct relationship between the strategic antecedents of IMC and company performance, we suggest the mediation effect of IMC. Finally, in spite of the customer-centric approach to the IMC concept, researchers have been mainly focused on analysing it from a managerial point of view, overlooking the understanding of customer opinion about IMC. Thus, we address three interrelated objectives. Chapter 1 focuses on analysing the strategic antecedents of the IMC concept and its consequences for company performance (customer, marketing, financial) under the moderating effect of the economy type. Chapter 2 aims to analyse the existent moderating and mediating effects in the IMC theoretical model. Chapter 3 studies IMC customer-based perception, its strategic antecedents and consequences on post-purchase customer behaviour (satisfaction, word-of-mouth recommendations, repurchase intention) from an inter-country perspective. To test theoretical models, we conduct companies and customer surveys in Belarus and Spain. Drawing from institutional and cultural dimensions theories, for the data collection process we selected two economical and culturally different countries, a transition economy (Belarus) and a developed economy (Spain). The data analysis suggests that market orientation positively influences on IMC in both transition and developed economies, but the effect of technology orientation on IMC is only significant in the developed economy. IMC directly affects customer and market performance, but the direct effect of IMC on financial performance is not significant in any of the two economies analysed. The moderating effects analysis shows that company size and manager's profile moderate the relationships in the theoretical model, whereas the economic system does not. The moderating effect of the organisational structure is only significant in the developed economy. In addition, in a transition economy, IMC mediates only the relationships between market orientation and customer and market performances. In a developed economy, both marketing and technology orientation have indirect effects on company performance through IMC. The results of customer survey analysis suggest that technology orientation positively affects the IMC customer-based perception, but customer orientation has no effect. However, customer and technology orientations have indirect effects on post-purchase behaviours through IMC, but only in Spain. Furthermore, IMC positively affects customer satisfaction, which in turn positively influences WOM and repurchase intention. However, WOM has no impact on repurchase intention. In addition, the cross-cultural comparison reveals differences, indicating that only in a more market-oriented economy as Spain IMC affects WOM and repurchase intention. These relationships are fully mediated by customer satisfaction in Belarus and partially in Spain. Implications of these findings for researchers and managers are further discussed, as are the limitations.
Parker, Don James. "A study of the macro to micro process of persuasion for advertising in context towards a meso dominant logic model of consumer behaviour." Thesis, University of South Wales, 2014. https://pure.southwales.ac.uk/en/studentthesis/a-study-of-the-macro-to-micro-process-of-persuasion-for-advertising-in-context-towards-a-meso-dominant-logic-model-of-consumer-behaviour(8a76c8ce-2301-4134-9d8b-489af0136500).html.
Повний текст джерелаDomino, Tracie M. "Toward An Integrated Communication Theory For Celebrity Endorsement In Fund Raising." [Tampa, Fla.] : University of South Florida, 2003. http://purl.fcla.edu/fcla/etd/SFE0000149.
Повний текст джерелаMartin, Ashley N. "The interaction of message content, media sequence, and product involvement: an examination of intended message content sequences across a two-channel strategic IMC effort." Thesis, Kansas State University, 2014. http://hdl.handle.net/2097/18705.
Повний текст джерелаDepartment of Journalism and Mass Communications
Curtis Matthews
Integrated marketing communications strategies are being utilized more and more by practitioners who wish to reach their audiences in different ways at different times. However, the omnipresence that results from these multi-channel campaigns presents a new challenge for marketers, as their message and channel sequences may or may not be experienced in the order intended. Past literature has shown that both message order and channel sequence do matter. However, existing literature has not examined intended message sequences where the first channel “teases” the more comprehensive information available in the second channel. Therefore, the aim of this study was to bridge some of the gaps in past research by exploring message content order effects and channel sequence effects across intentional sequences for both high- and low-involvement product categories through the lens of the Elaboration Likelihood Model. A 2 (message content order: tease-to-answer versus answer-to-tease) by 2 (medium sequence: print-to-online versus online-to-print) by 2 (product involvement: high- versus low-involvement) mixed factorial experimental design was conducted to explore how message content order, channel sequence, and product involvement level affected evaluations of brand and message, as well as perceived behavioral intent. The findings indicated that message content order had significant influence over brand and message evaluation, with the tease-to-answer order producing the highest evaluations of brand and message. The findings also indicated that the online-to-print sequence was only effective for increasing behavioral intent under high-involvement conditions. Implications for marketing practitioners and future research are discussed.
Тимохіна, Яна Олександрівна, Яна Александровна Тимохина та Yana Oleksandrivna Tymokhina. "Ієрархічна модель інтегральної оцінки інтегрованих маркетингових комунікацій промислового підприємства". Thesis, Сумський державний університет, 2014. http://essuir.sumdu.edu.ua/handle/123456789/37010.
Повний текст джерелаBäcklund, Erik, and Kagstedt Martin. "Reaching Generation Z : A qualitative study examining marketing communication channels for targeting Generation Z to establish brand awareness." Thesis, Linköpings universitet, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-158466.
Повний текст джерелаAyerra, Raquel, Manuel Jimenez, and Asier Vega. "Integrated Marketing Communications in Advertising." Thesis, Halmstad University, School of Business and Engineering (SET), 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-852.
Повний текст джерелаThis research is made with the aim of find out how Iberostar communicates its values through Offline and Online advertising campaigns and if those campaigns send the same message to the target audience
Сагер, Людмила Юріївна, Людмила Юрьевна Сагер, Liudmyla Yuriivna Saher, Алла Миколаївна Дядечко, Алла Николаевна Дядечко, and Alla Mykolaivna Diadechko. "Integrated marketing communications: theoretical bases." Thesis, Видавництво СумДУ, 2010. http://essuir.sumdu.edu.ua/handle/123456789/16300.
Повний текст джерелаHobson, Paula Lee. "Integrated marketing communications at community colleges." abstract and full text PDF (free order & download UNR users only), 2008. http://0-gateway.proquest.com.innopac.library.unr.edu/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:1453583.
Повний текст джерелаКниги з теми "Integrated Marketing Communications Models"
Developing a creative and innovative integrated marketing communications plan: A working model. Upper Saddle River, N.J: Prentice Hall, 1998.
Знайти повний текст джерелаShin, Kwang-Yong. The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model. Berlin, Heidelberg: Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-38091-4.
Повний текст джерелаSchultz, Don E. Integrated marketing communications. Lincolnwood, Ill., USA: NTC Business Books, 1993.
Знайти повний текст джерелаIntegrated marketing communications. 3rd ed. Toronto: Pearson Prentice Hall, 2011.
Знайти повний текст джерелаKitchen, Philip J., and Marwa E. Tourky. Integrated Marketing Communications. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-76416-6.
Повний текст джерелаAmanda, Broderick, ed. Integrated marketing communications. 2nd ed. Upper Saddle River, N.J: Prentice Hall Fiancial Times, 2004.
Знайти повний текст джерелаKevin, Morley, and Chartered Institute of Marketing, eds. Integrated marketing communications. Oxford: Butterworth-Heinemann, 1995.
Знайти повний текст джерелаKliatchko, Jerry G. Understanding integrated marketing communications. Pasig City, Philippines: University of Asia and the Pacific, Institute of Communication, 2002.
Знайти повний текст джерелаMarketing communications: An integrated approach. London: Kogan Page, 1993.
Знайти повний текст джерелаYeshin, Tony. Integrated marketing communications 2000-2001. Oxford: Butterworth-Heinemann, 2000.
Знайти повний текст джерелаЧастини книг з теми "Integrated Marketing Communications Models"
Ketova, Natalia P., and Irina Yu Granovskaya. "Integrated Marketing Communications that Determine Consumer Behavior Models: Management Implementation Strategies." In Imitation Market Modeling in Digital Economy: Game Theoretic Approaches, 546–54. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-93244-2_60.
Повний текст джерелаGroucutt, Jonathan, and Cheryl Hopkins. "Integrated Marketing Communications." In Marketing, 181–210. London: Macmillan Education UK, 2016. http://dx.doi.org/10.1007/978-1-137-33606-4_9.
Повний текст джерелаEagle, Lynne, Barbara Czarnecka, Stephan Dahl, and Jenny Lloyd. "Integrated campaign development." In Marketing Communications, 240–54. Second edition. | Abingdon, Oxon; New York, NY: Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9781003089292-12.
Повний текст джерелаEagle, Lynne, Barbara Czarnecka, Stephan Dahl, and Jenny Lloyd. "Integrated campaign development." In Marketing Communications, 255–72. Second edition. | Abingdon, Oxon; New York, NY: Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9781003089292-13.
Повний текст джерелаEagle, Lynne, Barbara Czarnecka, Stephan Dahl, and Jenny Lloyd. "Integrated campaign development." In Marketing Communications, 273–90. Second edition. | Abingdon, Oxon; New York, NY: Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9781003089292-14.
Повний текст джерелаEagle, Lynne, Barbara Czarnecka, Stephan Dahl, and Jenny Lloyd. "Integrated campaign development." In Marketing Communications, 291–306. Second edition. | Abingdon, Oxon; New York, NY: Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9781003089292-15.
Повний текст джерелаEagle, Lynne, Barbara Czarnecka, Stephan Dahl, and Jenny Lloyd. "Integrated campaign development: advertising." In Marketing Communications, 219–39. Second edition. | Abingdon, Oxon; New York, NY: Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9781003089292-11.
Повний текст джерелаCamilleri, Mark Anthony. "Integrated Marketing Communications." In Tourism, Hospitality & Event Management, 85–103. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-49849-2_5.
Повний текст джерелаBaker, Michael J. "Integrated Marketing Communications." In Marketing Strategy and Management, 399–420. London: Macmillan Education UK, 2014. http://dx.doi.org/10.1007/978-1-137-34213-3_18.
Повний текст джерелаMarsh, Charles, David W. Guth, and Bonnie Poovey Short. "Integrated Marketing Communications." In Strategic Writing, 40–41. Fourth edition. | New York : Routledge, 2017.: Routledge, 2017. http://dx.doi.org/10.4324/9781315178035-10.
Повний текст джерелаТези доповідей конференцій з теми "Integrated Marketing Communications Models"
Cvjetković, Milena, Milovan Cvjetković, and Saša Stepanov. "The Role of Integrated Marketing Communications in Building a Brand and Improving Business Performance." In Seventh International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/limen.s.p.2021.77.
Повний текст джерелаVirijević Jovanović, Saša, and Goran Dašić. "The Concept of Digital Marketing Mix: Implications in Consumer Behaviour." In Seventh International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/limen.2021.243.
Повний текст джерелаGuzovski, Marina. "SOCIALLY RESPONSIBLE MARKETING IN THE "NEW NORMAL"." In Sixth International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2020. http://dx.doi.org/10.31410/limen.2020.285.
Повний текст джерелаSun, Bo, and Zijing Zeng. "Research on the Construction of the Integrated Marketing Communications based on the Brand Value." In 2013 International Conference on the Modern Development of Humanities and Social Science. Paris, France: Atlantis Press, 2013. http://dx.doi.org/10.2991/mdhss-13.2013.9.
Повний текст джерелаEl Adawiyah, Sa’diyah, Tria Patrianti, Meilani Dhamayanti, Nurul Intan Pratiwi, Siti Seituni, and Rahmanita Ginting. "Integrated Marketing Communications Sharia Banking Economy." In International Conference on Social, Economics, Business, and Education (ICSEBE 2021). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/aebmr.k.220107.017.
Повний текст джерелаMarrone, Teresa, and Pierpaolo Testa. "Brand algorithms and social engagement in digital era." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1002562.
Повний текст джерелаWang, Mu-Chun, Zhen-Ying Hsieh, Chieu-Ying Hsu, Shuang-Yuan Chen та Heng-Sheng Huang. "A 2.4-GHz 0.18μm Full-CMOS Single-Stage Class-E Power Amplifier With Temperature Effect for ISM Band Wireless Communication". У 2007 First International Conference on Integration and Commercialization of Micro and Nanosystems. ASMEDC, 2007. http://dx.doi.org/10.1115/mnc2007-21085.
Повний текст джерелаWang, Qiwan. "Parameter Optimization and Simulation in Implementing Integrated Marketing Communications." In 2009 International Joint Conference on Computational Sciences and Optimization, CSO. IEEE, 2009. http://dx.doi.org/10.1109/cso.2009.318.
Повний текст джерелаZhechev, Vladimir. "Rethinking integrated marketing communications - the household services industry perspective." In International Days of Statistics and Economics 2019. Libuše Macáková, MELANDRIUM, 2019. http://dx.doi.org/10.18267/pr.2019.los.186.175.
Повний текст джерелаMilev, Minko, Emilia Georgieva, Galina Petrova, Todorka Kostadinova, and Denislava Angelova. "Application of integrated marketing communications in the dental laboratory practice - overview." In The 4th Electronic International Interdisciplinary Conference. Publishing Society, 2015. http://dx.doi.org/10.18638/eiic.2015.4.1.456.
Повний текст джерела