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Автор: Grafiati
Опубліковано: 11 вересня 2023

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Статті в журналах з теми "INFLUENCE OF SOCIAL MEDIA"

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Kang, Inwon, and Sungjoon Yoo. "Social Media Performance: From the Perspective of Social Media Apathetic Behavior." Journal of Korea Trade 26, no. 3 (May 30, 2022): 1–22. http://dx.doi.org/10.35611/jkt.2022.26.3.1.

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Purpose - Social media platforms have presented individuals with an opportunity to create and maintain their social relationship through the use of social media services. However, such social relationship has a negative influence on users’ interest in social media. Design/methodology - Using structural equation modeling, this study seeks to examines the effects of different social media conflicts (individual and social conflicts) on users’ psychological internal state, especially user apathetic behavior Findings - The findings confirm that, among social media conflicts, social-related conflict, especially social interaction overload has a negative effect on cognitive resonance, while individual conflict has the highest effect on cognitive dissonance. Also, cognitive dissonance has a much greater effect than cognitive resonance on user resistance, this means that users' negative perception of social media has a greater influence on their resistance. Lastly, user’s resistance was found to have a positive influence on user’s apathetic behavior. Originality/value - In other to capture social media Apathetic behavior, this study focus on social media conflict perspective, which includes social-related conflict and individual conflict, which are found to influence users’ internal states towards social media and further induce social media behavior. This study is unique because it is among the first to explore social media apathetic behavior by focusing on the influence of both external social media conflict and internal state. Also, this study proposed that social related conflict has a higher negative influence on WeChat user than individual related conflict.
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Smorthit, Kelly, and Jessica Cooper. "Social media influence." BDJ In Practice 33, no. 6 (June 2020): 5. http://dx.doi.org/10.1038/s41404-020-0427-3.

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Smith, Brian G., Megan C. Kendall, Devin Knighton, and Temi Wright. "Rise of the Brand Ambassador: Social Stake, Corporate Social Responsibility and Influence among the Social Media Influencers." Communication Management Review 03, no. 01 (July 30, 2018): 6–29. http://dx.doi.org/10.22522/cmr20180127.

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Kurbonov, Navruzbek, and Yeong-Hyeon Hwang. "Travel Experience Sharing on Social Media: Influence of Social Media Use Experience and Trip Characteristics." Journal of MICE & Tourism Research 20, no. 2 (June 30, 2020): 105–22. http://dx.doi.org/10.35176/jmtr.20.2.6.

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Dr R Venkatapathy, Dr R. Venkatapathy, and Valarrmathi V. Valarrmathi V. "Innovative Trends in Corporate Social Responsibility and Influence of Social Media." Global Journal For Research Analysis 3, no. 4 (June 15, 2012): 234–35. http://dx.doi.org/10.15373/22778160/apr2014/81.

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Parida, Dillip Kumar. "Quantitative and Qualitative Factors that Influence Social Media Marketing Effectiveness." Journal of Advanced Research in Dynamical and Control Systems 12, SP3 (February 28, 2020): 807–13. http://dx.doi.org/10.5373/jardcs/v12sp3/20201321.

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Tafheem, Nida, Hatem El-Gohary, and Rana Sobh. "Social Media User-Influencer Congruity." International Journal of Customer Relationship Marketing and Management 13, no. 1 (January 2022): 1–26. http://dx.doi.org/10.4018/ijcrmm.289213.

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Анотація:
This paper explores and inspects the effect of user-influencer congruence on social media platforms para-social relationships and consumer brand engagement (COBRA). In addition, the paper inspects the influence of para-social relationships on consumers brand in addition to the influence of social media platform type in moderating the effect of personality on para-social relationships and COBRA. A conceptual framework is developed to demonstrate the proposed relationships. Data was collected using online questionnaires, with 180 valid responses. The results suggest that user-influencer personality congruence is a salient predictor of para-social relationships and COBRA and that para-social relationship(s) have a substantial impact on customer brand engagement. Nevertheless, the results also indicated that social media platform type do not influence the relationship between congruity and para-social relationships or COBRA.
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Murphy, Katie. "Author Influence on Social Media." Editorial Office News 11, no. 11 (December 1, 2018): 5–6. http://dx.doi.org/10.18243/eon/2018.11.11.2.

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Gruzd, Anatoliy, and Barry Wellman. "Networked Influence in Social Media." American Behavioral Scientist 58, no. 10 (August 7, 2014): 1251–59. http://dx.doi.org/10.1177/0002764214527087.

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Lieber, Paul S., and Peter J. Reiley. "Countering ISIS’s Social Media Influence." Special Operations Journal 2, no. 1 (January 2, 2016): 47–57. http://dx.doi.org/10.1080/23296151.2016.1165580.

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Дисертації з теми "INFLUENCE OF SOCIAL MEDIA"

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Duque, Juan Sebastian. "Social media influence : Qualitative study of Colombian consumer attitude toward social media and its influence." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65685.

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Master Thesis, Master of Science in Innovation through Business, Engineering and Design with specialisation in Business Administration Field of research: Business Administration, School of Business & Economics University: Linnaeus University, Växjö, Sweden. Course code:5FE07E Semester: Spring 2017 Author: Juan Sebastian Duque L. Examiner: Saara Taalas Tutor: Soniya Billore Title: Social media influence Subtitle: Qualitative study of Colombian consumer attitude toward social media and its influence Background: The reason for conducting this master thesis in the field of Colombian consumer perspective and the influences on social media, was due to the realisation that there was a need for an increased understanding of the influences that social media is making on Colombian consumer. Besides, the main question is why Colombia? This country is a developing country that its level of growth in multiple sectors is remarkable. It is a market that is attracting multinational companies and expanding with prestigious national brands. The furniture industry is one of the most competitive businesses in this country, therefore using every single resource to acquire customers is a relevant aspect to take into consideration. However, the digital marketing and e- commerce are just emerging. Therefore, there is a need to understand how the Colombian consumer perceives and is influenced by the social media. Also, as Colombia is ranked number 15 with the most daily active users worldwide, meaning that the digital market on social media has a high potential. Colombian consumers are different than European consumer regarding online and social media purchase. Therefore, it is important to understand their attitudes and cognition about this subject. Research question: Q1: How do Colombian consumers perceive the purchase of furniture products through social media? Q2: In which way social media influence Colombian consumer’s attitudes toward purchasing furniture? Purpose: Identify what is the Colombian consumer’s attitude and perception toward purchase furniture through social media. Also, recognising how does social media influence Colombian consumer attitudes toward buying furniture. Method: The research design was qualitative and abductive manner. The empirical data was collected through Semi-structure interviews. It was essential for this study to settle in the ontological part as consumers’ behaviour was examined. Conclusion: This research found that Colombian consumers have a negative attitude towards social media. Nevertheless, this first attitude tends to change when it comes to the influences that social media have in their final decision making when purchasing furniture. Also, the Colombian consumer is seeking for information on social media for every purchase they make. Reviews are a key aspect that they take into consideration when purchasing an item of furniture. These reviews have the power to influences their perception of products and their final decision either to positive or negative.
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Ndou, Delta Lau Milayo. "“According to social media…” Examining the influence of social media on political reporting within Zimbabwe’s mainstream media." Doctoral thesis, Faculty of Humanities, 2019. http://hdl.handle.net/11427/31099.

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The Internet’s liberative qualities have been hyped by a number of Zimbabwean scholars who argue, on the basis of the existence of online alternative media that carries political content, that democratisation can be technology-led. Given that the question of source selection is connected to the democratising potential of the Internet (Lecheler and Kruikemeier, 2016) by some scholars – this study interrogated the liberative potential of the Internet by tracing the social media sourcing patterns of four daily newspapers within Zimbabwe’s polarised mainstream media. Using a mixed methods approach which deployed Actor-Network theory as a preliminary methodological tool, this study collected and evaluated empirical data drawn from 146 social media sourced political stories published over a 30-month period and the responses from semi-structured interviews with purposively sampled participants – to account for the human and non-human actors in the news production network. A social constructivist analytical lens was then used to appreciate the contexts in which social media sourcing was being adopted in newsrooms, which revealed how unique circumstances had triggered unprecedented reliance on social media as a political news source. Those unique circumstances involved an escalation of factional fighting within the ruling ZANU PF that morphed into a propaganda war, which was waged through The Herald newspaper by one faction and through social media by the other faction. The public feud, which played out on social media, forced political reporters to gather story ideas from social media and overly rely on a few tech savvy elite sources. In these circumstances, social media’s influence on the political news agenda was overstated as it was conflated with the influence of a news event (ZANU PF factionalism) and the influence of social media users (high-ranking ZANU PF members) who could not be ignored. It is hoped that the findings of this study will contribute towards filling the lacuna in terms of scholarship demonstrating the influence of social media within Zimbabwe’s political narratives.
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Phung, Lena, and Luning Qin. "Perception of social media influencers : A study on evaluation of Social Media Influencer types for different beauty categories." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39848.

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Background: For years companies have been using SMIs to communicate their brands and influencer marketing has become a thriving concept in this social-media era. Beauty retailing industry, as a global business with the third biggest follower base on social media, makes itself qualified and valuable for the study of influencer marketing. Purpose: The aim of the thesis is to investigate which type of influencers would be more influential in promotion of beauty product categories. Furthermore, the study intends to research on consumers’ review habits, preferred traits of influencers and reasons behind the actions. Method: To accomplish the purpose of this study, we conducted an abductive approach by the aid of both qualitative and quantitative data. The data was gathered through a questionnaire and a focus group, primarily among students in international universities. This in order to reach out to young people with different nationalities since it is an international study. Conclusion: Top influentials and narrative experts are shown to be more efficient for influencer marketing in the beauty industry especially when they are perceived trustworthy. Additionally, we found that the influencers have an impact on the consumers most when it comes to information search and the evaluation of alternatives.
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Raita, Anca-Alexandra, and Aikaterini Gavrielatou. "The Social Media Influencer Effect on Consumers' Behavior : A qualitative study on macro social media influencers within the cosmetic industry." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-448052.

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Анотація:
This thesis is aiming at investigating how macro social media influencers are affecting the consumer’s behavior of an individual within the cosmetic industry, with the outlined question: How do macro social media influencers affect consumers' behavior in the cosmetics industry? This thesis considers notions within community, social media influencers and consumers’ behavior field. An abductive qualitative research approach has been selected for this research, where data was gathered through individual semi-structured interviews, semi-structured focus groups, and semi-structured observations. Moreover, collected data from the individual and focus groups was analyzed based on the thematic coding approach, as well as in accordance with the presented analytical framework. The thesis concludes that macro social media influencers affect consumers’ behavior through their content and formed communities, to consume more and repeatedly, desire to reach a certain experience through consumption or behave in a certain manner individually or collectively.
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Håkansson, Amanda, Emelie Jansson, and Noah Kapteijn. "The Mystery of Social Media Influencers Influencing Characteristics : An exploratory study on how social media influencers characteristics influence consumer purchase intentions." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96457.

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Background: Social media have had a big influence on consumers engagement and the upcoming of social media influencers. Social media influencers are often seen as people who are similar to their audience and could be seen as strong opinion leaders. Social media influencer marketing is becoming more and more beneficial for businesses to implement in their marketing strategy. In order to know how to choose the right SMI for the cause, it could be useful to consider four specific characteristics of social media influencers. The characteristics have previously been examined in quantitative research, focusing on the relationship between the characteristics and purchase intention. Therefore, a certain need to explore how this relationship influence consumers’ purchase intentions has been identified. Purpose: The purpose of the study was to explore how consumers purchase intentions are influenced by social media influencers characteristics. The question that was asked in the study was how does each of the characteristics of social media influencers influence consumers’ purchase intentions. Methodology: This thesis used a qualitative approach and was of exploratory nature. The data was gathered through unstructured in-depth interviews based on a purposive sample considering the age group (millennials born between 1980-1996) as well as the participants frequently consuming social media influencers. The researchers verified theoretical saturation at six interviews. Conclusion: The main findings of this thesis entail how consumers’ purchase intentions are influenced by social media influencers characteristics. What was concluded is that there are eight categories that explain how the respondents thought that social media influencers can achieve with being attractive, being perceived as similar to their consumers, being authentic and being trustworthy in order to influence their purchase intentions.
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Burke, Kayleigh Elizabeth. "Social Butterflies: How Social Media Influencers are the New Celebrity Endorsement." Thesis, Virginia Tech, 2017. http://hdl.handle.net/10919/78221.

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The rapid growth of visual microblogging platforms, such as Instagram, has created new opportunities for brands to communicate with stakeholders. As these platforms evolve, brands have had to adapt in order to use the available social media platforms to gain visibility in the millennial audience. Recently brands have turned to online 'celebrities' known as a social media influencer (SMI) to distribute information and influence consumers' product perceptions. This specifically has become a common tactic in communication and marketing efforts with the fashion and beauty industry. Ample research is available on the effects of celebrity endorsements but currently there is a gap in research pertaining to the consumer's perspective towards SMIs and SMIs effects on consumers. The online experiment completed in this thesis addressed how promotion of a product by a SMI affects perceptions of consumers on Instagram by measuring social comparison and self-congruity. This is accomplished by comparing participant's product perception to promotional posts on Instagram by a SMI, brand, and unbranded retail source. A three-condition experiment (SMI, Brand, Control) compared effects of product perception, social comparison, and self-congruity. A questionnaire consisting of 48 questions pertaining to SMI, self-congruity, social comparison, and product perception was completed by 151 participants. Significant relationships were found between the source of the promotional post (SMI, Brand, Control) and product perception. There was also a correlation between self-congruity and social comparison towards the SMI as well as product perception. Results suggest that the post source influences product perception. Results also indicate consumers' perception of the SMI effects product perception. These results provide practical implications for communication practioners who utilize social media. The rapid growth of visual microblogging platforms such as Instagram, is creating new opportunities for organizations to communicate with stakeholders. Brands have used social media platforms in order to gain visibility in the college age audience. Currently there is a gap in research pertaining to SMI and their effects on consumers. This online experiment will address how promotion of a product by an SMI affects perceptions of consumers on Instagram through social comparison and self-congruity theory by comparing responses to a product promoted by an SMI to the same product promoted by the promoted by the brand and to an unbranded retail source. A questionnaire consisting 34 of questions pertaining to SMI, self-congruity, and social comparison will be asked to 180-240 participants. The participants will be randomly assigned one of nine Instagram posts to accomplish stimulus sampling across the three conditions: three from SMI, three from brands, and three from an unbranded retail source
Master of Arts
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Liu, Y. (Yahui). "The influence of social media on business processes." Master's thesis, University of Oulu, 2013. http://urn.fi/URN:NBN:fi:oulu-201310121791.

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Business process reengineering (BPR) has been discussed over 20 years. Nowadays, social media is widely used by companies in doing business. It plays the role to influence business processes. This thesis aims to answer the question: “How does social media change the major business processes?” The prior research in the disciplines of BPR and social media is reviewed first. Based on the literature, a framework used to illustrate the influence of social media on business processes and degrees is developed. In the framework, four types of communication (firm-to-customer communication, customer-to-firm communication, internal-firm communication, and customer-to-customer communication) are discussed in four main business processes (marketing/sales, services, product, and personnel.) Finnair, because of its activity of using social media, is introduced in detail as an example. The story of Finnair using social media supports the framework. The relationship between BPR and social media is found that is medium.
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Pace, Torrian M. "The Influence of Social Media on Eyewitness Accounts." Youngstown State University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=ysu1433759197.

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Gu, Xiaoting. "The influence of social media on chinese college students' social activism." Scholarly Commons, 2012. https://scholarlycommons.pacific.edu/uop_etds/839.

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Guided by Uses and Gratifications Theory, this study investigated the relationship between Chinese college students' use of social media and their social activism. Data collected from a goup-administered survey of 309 undergraduate students at a large university in eastern China was used to answer four research questions. The results indicated that Chinese college students who used social media for information seeking were likely to participate in individual social activism. Besides, students who used social media for self-status seeking and information seeking were likely to participate in collective social activism. No significant correlation between entertainment motivation and social activism were found. Neither can socializing motivation predict Chinese college students' social activism. In addition, gender had an impact on individual social activism and frequency of social media use could affect both individual and collective social activism.
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Holmgren, Hanna. "Plant-based diets on social media : How content on social media influence for maintaining a lifestyle." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35973.

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Plant-based food has recently been a frequently addressed topic for scientific research, mainly because of its benefits for the environmental sustainability, human health and animal welfare. Nonetheless, there is limited research on how people maintain a plant-based diet, as well as research gaps on the topic in relation to media and communication studies. The purpose of this research is to provide new empirical data on how social media can inspire and/or influence a person to maintain a plant-based lifestyle. Using a qualitative method of in-depth interviews, the aim is to understand how content on social media motivates people to make sustainable movements in their real life. In other words, the research will provide insights on how a lifestyle can be upheld with the help of social media. As a theoretical basis for the study, the following theories have been applied: The uses and gratification theory, cultivation analysis theory and social cognitive theory. The findings suggest that social media is a useful tool for a person that wants to maintain a plant-based diet. Facebook, YouTube and Instagram are preferred online platforms for seeking and sharing information about the lifestyle and the most interesting contents for upholding a plant-based diet are food pictures, personal blogs and vlogs, documentaries about the environment and animal welfare, as well as product news and different discussions in virtual groups. The result also shows that people are most likely to change a behaviour after seeing content on social media that makes them emotional, in a positive or negative way.
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Книги з теми "INFLUENCE OF SOCIAL MEDIA"

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Kaya, Mehmet, and Reda Alhajj, eds. Influence and Behavior Analysis in Social Networks and Social Media. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-02592-2.

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Information and behavior: Systems of influence. Hillsdale, N.J: L. Erlbaum Associates, 1986.

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Media tides on Kerala coast: Influence of media on the fishing community. Delhi: Media House, 2015.

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Return on influence: The revolutionary power of Klout, social scoring, and influence marketing. New York: McGraw-Hill, 2012.

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Dill, Karen E. How fantasy becomes reality: Seeing through media influence. New York: Oxford University Press, 2009.

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New media influence on social and political change in Africa. Hershey, PA: Information Science Reference, 2013.

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McMillon, Doris E. ABC's of Media. Cork: BookBaby, 2012.

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Media effects. Thousand Oaks, Calif: SAGE Publications, 2012.

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Eldon, Hiebert Ray, and Reuss Carol, eds. Impact of mass media: Current issues. New York: Longman, 1985.

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Media, spiritualities and social change. London: Continuum, 2011.

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Частини книг з теми "INFLUENCE OF SOCIAL MEDIA"

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Kim, Carolyn Mae. "Introduction: Social Influence." In Social Media Campaigns, 1–27. 2nd Edition. | New York : Routledge, 2021. | Revised edition of the author's Social media campaigns, 2016.: Routledge, 2020. http://dx.doi.org/10.4324/9781003020196-1.

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Goldsmith, Elizabeth B. "Communication and Social Media." In Social Influence and Sustainable Consumption, 55–69. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-20738-4_4.

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van Boheemen, Thom, and Jun Hu. "Influence of Interactivity on Social Connectedness." In Social Computing and Social Media, 59–66. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-07632-4_6.

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Taylor, Allan S. "Authentic Influence." In Authenticity as Performativity on Social Media, 81–107. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-12148-7_4.

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Matusitz, Jonathan, and Elena Berisha. "The influence of social media." In Female Terrorism in America, 220–44. Abingdon, Oxon ; New York, NY : Routledge, 2021. |: Routledge, 2020. http://dx.doi.org/10.4324/9781003050704-12.

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Almajhad, Esraa, Abdullatif M. AlAbdullatif, Esam Alwagait, and Basit Shahzad. "Modeling of User’s Tweet Behavior to Enhance Profile’s Influence." In Social Computing and Social Media, 104–13. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-39910-2_10.

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Tan, Luke Kien-Weng, Jin-Cheon Na, and Yin-Leng Theng. "Influence Diffusion Detection Using Blogger’s Influence Style." In Digital Libraries: Social Media and Community Networks, 132–42. Cham: Springer International Publishing, 2013. http://dx.doi.org/10.1007/978-3-319-03599-4_16.

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Tong, Stephanie Tom, Jeffrey T. Hancock, and Richard B. Slatcher. "The Influence of Technology on Romantic Relationships: Understanding Online Dating." In Social Computing and Social Media, 162–73. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-39910-2_16.

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Romero, Daniel M., Wojciech Galuba, Sitaram Asur, and Bernardo A. Huberman. "Influence and Passivity in Social Media." In Machine Learning and Knowledge Discovery in Databases, 18–33. Berlin, Heidelberg: Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-23808-6_2.

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Krishnamurthi, Lakshman, and Shyam Gopinath. "The New Influence of Social Media." In Kellogg on Marketing, 307–18. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2015. http://dx.doi.org/10.1002/9781119199892.ch14.

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Тези доповідей конференцій з теми "INFLUENCE OF SOCIAL MEDIA"

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Calderon, Fernando H., and Yi-Shin Chen. "Influence Value: Quantifying Topic Influence on Social Media." In 2016 IEEE Second International Conference on Multimedia Big Data (BigMM). IEEE, 2016. http://dx.doi.org/10.1109/bigmm.2016.59.

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Romero, Daniel M., Wojciech Galuba, Sitaram Asur, and Bernardo A. Huberman. "Influence and passivity in social media." In the 20th international conference companion. New York, New York, USA: ACM Press, 2011. http://dx.doi.org/10.1145/1963192.1963250.

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Mansour, Osama, and Nasrine Olson. "Interpersonal Influence in Viral Social Media." In C&T '17: Communities and Technologies 2017. New York, NY, USA: ACM, 2017. http://dx.doi.org/10.1145/3083671.3083681.

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Zhang, Yu, Min Yu, Yueying He, Zhonghua Zhao, Yang Qiao, Hua-Ping Zhang, and Jianyun Shang. "Events Influence Computation on Social Media." In 2nd International Conference on Electronics, Network and Computer Engineering (ICENCE 2016). Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/icence-16.2016.144.

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Prudyvus, Sofiia. "Peculiarities of youth lifestyle forming under the social media influence." In SOCIOLOGY – SOCIAL WORK AND SOCIAL WELFARE – REGULATION OF SOCIAL PROBLEMS. NDSAN (MFC - coordinator of the NDSAN), 2020. http://dx.doi.org/10.32437/sswswproceedings-2020.sp.

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Khan, Vasima, Swati Yadav, Tariq Azfar Meenai, and Manish Manoriya. "Influence Based Community Detection Over Social Media." In 2020 2nd International Conference on Data, Engineering and Applications (IDEA). IEEE, 2020. http://dx.doi.org/10.1109/idea49133.2020.9170670.

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Peng, Xiaoqi, Dan Yan, XinMeng Yuan, and Catherine L. Zhou. "The Influence of Social Media on Depression." In 2021 4th International Conference on Humanities Education and Social Sciences (ICHESS 2021). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/assehr.k.211220.055.

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Kimura, Kazuma, and Sho Tsugawa. "Estimating influence of social media users from sampled social networks." In 2016 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining (ASONAM). IEEE, 2016. http://dx.doi.org/10.1109/asonam.2016.7752405.

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Marković, Ivana, Biljana Rabasović, and Marina Janković Perić. "Influence of the Social Media on Choosing the Destination." In 27th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management. University of Novi Sad, Faculty of Economics in Subotica, 2022. http://dx.doi.org/10.46541/978-86-7233-406-7_222.

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Анотація:
Social media is playing an increasingly important role in many aspects of tourism. While planning a trip, tourists look for information on social media, consider the comments of users who have already visited the destination, and share their experiences about the destination during and after the holiday. Therefore, social media has been proven as an excellent channel for promotion and communication with tourists, as well as an effective complaint management system. This topic has been the subject of many studies that explored the role of social media in promoting, building the image and brand of a tourist destination, while few studies have explored the impact of social media on tourist destination choice. Therefore, the subject of this paper is to analyze the influence of social media on choosing the tourist destination. The aim of this paper is to examine the impact of the availability of information related to the destination and user-generated content through social media on the tourist destination choice. Data were collected using the online survey technique, and research hypotheses were tested by regression analysis. The study results indicated the importance of the availability of information about the destination and a word-of-mouth propaganda on social media while choosing a destination. The theoretical contribution is reflected in new information regarding the role of social media in tourism, which is limited in the domestic scientific literature. As a practical contribution, the study provides information that may be useful to tourism service providers in creating a promotional campaign on the Internet.
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Dee Workman, Michael. "Characteristics and Social Media Discourse That Influence Action." In 2018 International Conference on Computational Science and Computational Intelligence (CSCI). IEEE, 2018. http://dx.doi.org/10.1109/csci46756.2018.00245.

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Звіти організацій з теми "INFLUENCE OF SOCIAL MEDIA"

1

Aruguete, Natalia, Ernesto Calvo, Carlos Scartascini, and Tiago Ventura. Trustful Voters, Trustworthy Politicians: A Survey Experiment on the Influence of Social Media in Politics. Inter-American Development Bank, July 2021. http://dx.doi.org/10.18235/0003389.

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Recent increases in political polarization in social media raise questions about the relationship between negative online messages and the decline in political trust around the world. To evaluate this claim causally, we implement a variant of the well-known trust game in a survey experiment with 4,800 respondents in Brazil and Mexico. Our design allows to test the effect of social media on trust and trustworthiness. Survey respondents alternate as agents (politicians) and principals (voters). Players can cast votes, trust others with their votes, and cast entrusted votes. The players rewards are contingent on their preferred “candidate” winning the election. We measure the extent to which voters place their trust in others and are themselves trustworthy, that is, willing to honor requests that may not benefit them. Treated respondents are exposed to messages from in-group or out-group politicians, and with positive or negative tone. Results provide robust support for a negative effect of uncivil partisan discourse on trust behavior and null results on trustworthiness. The negative effect on trust is considerably greater among randomly treated respondents who engage with social media messages. These results show that engaging with messages on social media can have a deleterious effect on trust, even when those messages are not relevant to the task at hand or not representative of the actions of the individuals involved in the game.
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Sharf, Barbara F. The Social Construction of Breast Cancer in Mass Media and Its Influence on Public Understanding. Fort Belvoir, VA: Defense Technical Information Center, October 1998. http://dx.doi.org/10.21236/ada368479.

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Markova, Ivana, and Cristina Azocar. Fashion Magazines and Social Media. Do they work together or against each other to influence body image and social comparison in men? Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1925.

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Establés, MJ, M. Guerrero-Pico, and RS Contreras-Espinosa. Gamers, writers and social media influencers: professionalisation processes among teenagers. Revista Latina de Comunicación Social, January 2019. http://dx.doi.org/10.4185/rlcs-2019-1328en.

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KI, Chung-Wha, Leslie M. Cuevas, and Heejin Lim. Identification of Key Attributes of Social Media Influencers: An Exploratory Study. Ames (Iowa): Iowa State University. Library, January 2019. http://dx.doi.org/10.31274/itaa.8402.

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Yatsymirska, Mariya. SOCIAL EXPRESSION IN MULTIMEDIA TEXTS. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11072.

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Анотація:
The article investigates functional techniques of extralinguistic expression in multimedia texts; the effectiveness of figurative expressions as a reaction to modern events in Ukraine and their influence on the formation of public opinion is shown. Publications of journalists, broadcasts of media resonators, experts, public figures, politicians, readers are analyzed. The language of the media plays a key role in shaping the worldview of the young political elite in the first place. The essence of each statement is a focused thought that reacts to events in the world or in one’s own country. The most popular platform for mass information and social interaction is, first of all, network journalism, which is characterized by mobility and unlimited time and space. Authors have complete freedom to express their views in direct language, including their own word formation. Phonetic, lexical, phraseological and stylistic means of speech create expression of the text. A figurative word, a good aphorism or proverb, a paraphrased expression, etc. enhance the effectiveness of a multimedia text. This is especially important for headlines that simultaneously inform and influence the views of millions of readers. Given the wide range of issues raised by the Internet as a medium, research in this area is interdisciplinary. The science of information, combining language and social communication, is at the forefront of global interactions. The Internet is an effective source of knowledge and a forum for free thought. Nonlinear texts (hypertexts) – «branching texts or texts that perform actions on request», multimedia texts change the principles of information collection, storage and dissemination, involving billions of readers in the discussion of global issues. Mastering the word is not an easy task if the author of the publication is not well-read, is not deep in the topic, does not know the psychology of the audience for which he writes. Therefore, the study of media broadcasting is an important component of the professional training of future journalists. The functions of the language of the media require the authors to make the right statements and convincing arguments in the text. Journalism education is not only knowledge of imperative and dispositive norms, but also apodictic ones. In practice, this means that there are rules in media creativity that are based on logical necessity. Apodicticity is the first sign of impressive language on the platform of print or electronic media. Social expression is a combination of creative abilities and linguistic competencies that a journalist realizes in his activity. Creative self-expression is realized in a set of many important factors in the media: the choice of topic, convincing arguments, logical presentation of ideas and deep philological education. Linguistic art, in contrast to painting, music, sculpture, accumulates all visual, auditory, tactile and empathic sensations in a universal sign – the word. The choice of the word for the reproduction of sensory and semantic meanings, its competent use in the appropriate context distinguishes the journalist-intellectual from other participants in forums, round tables, analytical or entertainment programs. Expressive speech in the media is a product of the intellect (ability to think) of all those who write on socio-political or economic topics. In the same plane with him – intelligence (awareness, prudence), the first sign of which (according to Ivan Ogienko) is a good knowledge of the language. Intellectual language is an important means of organizing a journalistic text. It, on the one hand, logically conveys the author’s thoughts, and on the other – encourages the reader to reflect and comprehend what is read. The richness of language is accumulated through continuous self-education and interesting communication. Studies of social expression as an important factor influencing the formation of public consciousness should open up new facets of rational and emotional media broadcasting; to trace physical and psychological reactions to communicative mimicry in the media. Speech mimicry as one of the methods of disguise is increasingly becoming a dangerous factor in manipulating the media. Mimicry is an unprincipled adaptation to the surrounding social conditions; one of the most famous examples of an animal characterized by mimicry (change of protective color and shape) is a chameleon. In a figurative sense, chameleons are called adaptive journalists. Observations show that mimicry in politics is to some extent a kind of game that, like every game, is always conditional and artificial.
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Poirier, Suzanne. The Social Construction of Breast Cancer in Mass Media and Its Influence on Public Understanding and Citizen Decision-Making. Fort Belvoir, VA: Defense Technical Information Center, October 2001. http://dx.doi.org/10.21236/ada405199.

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Sharf, Barbara F. The Social Construction of Breast Cancer in Mass Media and its Influence on Public Understanding and Citizen Decision-Making. Fort Belvoir, VA: Defense Technical Information Center, October 2000. http://dx.doi.org/10.21236/ada392682.

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Sharf, Barbara F. The Social Construction of Breast Cancer in Mass Media and Its Influence on Public Understanding and Citizen Decision-Making. Fort Belvoir, VA: Defense Technical Information Center, September 1999. http://dx.doi.org/10.21236/ada382465.

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Ganda, Madison. Social Media and Self: Influences on the Formation of Identity and Understanding of Self through Social Networking Sites. Portland State University Library, January 2014. http://dx.doi.org/10.15760/honors.64.

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