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Опубліковано: 11 вересня 2023

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Статті в журналах з теми "IMPACT OF SALES PROMOTION"

1

Meo, Adeel, Muhammad Daniyal Abbas, Muhammad Nadeem Sajjad, Muhammad Rizwan, Sayed shahbaz hussain Bukhari, and Muhammad Saad Hameed. "The Impact of Promotional Tools on Sales Promotion." Journal of Public Administration and Governance 4, no. 2 (July 2, 2014): 202. http://dx.doi.org/10.5296/jpag.v4i2.5845.

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Анотація:
The main reason of conducting this research was to explore the influence of social surrounding, discount level and buying behavior on sales promotion. The research results found that there was no significant relationship of social surrounding, discount level with sales promotion. But on the other hand buying behavior, free sample, price reduction has a significant relationship with sales promotion. The results of this research paper will help the marketers to understand best promotional techniques to increase significantly in their sales as well as revenues. This research paper also plays a vital role in helping businessmen to develop their business planes more effectively so that they can get the competitive advantage over their competitors and make them able to maximize their profits.In total 180 Questionnaires were distributed by hand in different department of Islamia University of Bahawalpur. Data was feed in SPSS. This research was done on different sales promotional techniques.Findings shows that different sales promotional techniques have impact on consumer buying behavior and purchase intention for all type of products on the other hand there is no significant effect of discount level and social surrounding on sales promotion.
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2

Memon, Dr Sharif. "Impact of Sales Promotion on Sales figures of Select International FMCG Brands." Indian Journal of Applied Research 1, no. 9 (October 1, 2011): 190–93. http://dx.doi.org/10.15373/2249555x/jun2012/68.

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3

Sinha, Somesh Kumar, and Priyanka Verma. "Impact of Sales Promotion’s Benefits on Brand Equity: An Empirical Investigation." Global Business Review 19, no. 6 (September 20, 2018): 1663–80. http://dx.doi.org/10.1177/0972150918794977.

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Анотація:
Sales promotion is known for providing additional benefits to the consumers and these benefits may have an impact on the development of consumer-based brand equity. Although previous studies have reported a positive influence of sales promotion on brand equity, but the impact of sales promotion’s benefits (i.e., hedonic and utilitarian benefits) on brand equity is less understood. This study examined the possible influence of sales promotion’s hedonic and utilitarian benefits on four components of brand equity (i.e., brand awareness, brand association, perceived quality and brand loyalty). A model is proposed to show the relations between sales promotion’s benefits and component of brand equity. This study includes a sample of 265 consumers of fast-moving consumer goods from Madhya Pradesh state in India. A covariance based structure equation modelling technique was used for data analysis and interpretation. Research findings revealed that the utilitarian benefit of sales promotion has maximum impact on brand loyalty, while the hedonic benefit of sales promotion has maximum impact on brand association. It provides a way of utilizing the benefits of sales promotion to create and support brand equity. Hedonic benefits of sales promotion can be utilized to make consumers associated with the brand, while utilitarian benefits of sales promotion can be utilized to enhance a repeat purchase of the brand.
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4

Huynh, Kim T. "Sales Promotion Effectiveness: The Impact of Culture on Demographic Level." International Business Research 9, no. 4 (March 7, 2016): 123. http://dx.doi.org/10.5539/ibr.v9n4p123.

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<p>Sales promotion is an essential tool which leads to real increase in sales and profit. According to previous studies, sales promotions are effective at a cross cultural level when they provide benefits that go hand in hand with those of the promoted product. However, there is no literature state about the different sales promotion consumer benefits influences on its effectiveness at the demographic level (urban verses rural). To address this concern, this paper seeks to explore the congruence framework by analyzing how culture at a demographic group level impacts sales promotion. The objective is to investigate whether cultural differences at this level will have an impact at the effectiveness of sales promotion. This conceptual paper sheds light on the influence of culture in demographic group level in determining the response of consumers to sales promotions. The findings will contribute to the understanding of products and promotion types in the Vietnam retailers. It will also allow manufacturing companies to focus better on their strategies for marketing their products towards the Vietnamese consumer.</p>
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Akhter, Sameen, Muhammad Rizwan, Shufa Shujaat, and Zarmina Durrani. "The impact of retail shoes sales promotional activities on ladies’ purchase intentions." Journal of Public Administration and Governance 4, no. 2 (July 2, 2014): 166. http://dx.doi.org/10.5296/jpag.v4i2.5843.

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Анотація:
In this study we examine how different variables impact sales promotions that ultimately influence purchase intentions of customer. The main purpose of this study is to examine how attitude towards discount affects sales promotional activities to influence customers’ purchase intention along with the impact of customer loyalty and in store displays on them. To collect information, the survey method was conducted through questionnaires to take response from the customers of Stylo shoes in Bahawalpur. For this purpose, a sample of 164 customers was selected through the simple random sampling technique and then the data was entered in SPSS software for descriptive and inferential statistical analysis. The results of the study indicate that there is no relationship between customer loyalty and sales promotion whereas attitude towards discount has a positive relation with sales promotion. Likewise, sales promotion, customer loyalty and in-store display has a significant relationship with purchase intention. The results of this study will assist retailers to select the best promotional tool that will influence purchase intentions of customer. These plans help businessmen and marketers to gain competitive advantage over their competitors and enable the businesses to earn maximum profit.
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Caciulan, Larisa Ruxandra, Laura Anca Mihart, Denisa Florena Vagner, Miruna Georgiana Vodislav, Larisa Ivascu, and Matei Tamasila. ""Evaluating the Impact of Promotional Activity on Marketing"." Scientific Bulletin of the Politehnica University of Timişoara Transactions on Engineering and Management 3, no. 1 (April 20, 2023): 7–13. http://dx.doi.org/10.59168/brkq4924.

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Анотація:
Promoting is part of the marketing mix. The promotional activity communicates the benefits of the products or actions of potential and current customers. The tools used in the promotional mix are advertising, direct marketing, sales promotion, public relations, personal sale and sponsorship. This study carries out a marketing analysis to promote products with promoters. The study is based on questionnaire research and literature research. At the end of this article is developed a conceptual framework for intercourse with the client in promoting direct communication strategies by exploiting the concepts of promotion such as target audience, marketing messages, communication channels, Promotional budgets and promotional performance monitoring.
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Adeniran, James A., Thomas K. Egwuonwu, and Clara O. K. Egwuonwu. "The Impact of Sales Promotions on Sales Turnover in Airlines Industry in Nigeria." International Journal of Marketing Studies 8, no. 3 (May 25, 2016): 99. http://dx.doi.org/10.5539/ijms.v8n3p99.

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<p>This study seeks to determine the impact of sales promotions on sales turnover in the airlines industry in Nigeria. Ex post facto and survey research design were adopted. Secondary data on average monthly passenger turnover covering a period of 25 years (1991-2015) were collected from the records of airport authority. A questionnaire was also administered to 450 air travellers to ascertain the extent to which sales promotions incentives stimulate them to travel by air within Nigeria. Frequency analysis, regression and t-Test methods of analysis were applied. The results show that sales promotions incentives significantly impacted sales turnover in the airlines industry; and air travellers prefer non-monetary sales promotional offers and off-line incentives to monetary and online offers. The study, therefore, recommends that the management of the airlines need to be more innovative in making promotion offers to air travellers so as to optimize the opportunity. Non-monetary and offline incentives offerings should be emphasized to meet the preference of air travellers. For future research, the study suggests that the focus can be on identifying other salient factors that motivate passengers to travel by air so as to boost industry sales.</p>
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Samyuktha, S., T. Sreethulasi, Andrea Evangelin, Dr D. Divya Prabha, and Dr V. B. Mathipurani. "The Impact of Personal Selling on Consumer Buying." International Academic Journal of Business Management 9, no. 1 (April 29, 2022): 22–28. http://dx.doi.org/10.9756/iajbm/v9i1/iajbm0903.

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Анотація:
Every firm requires sales staff to help them advertise their products and services to customers through its sales representatives. In todays industry, sales promotion and distribution are critical components of success. As a result, it is critical to understand how far these marketing strategies are succeeding in raising brand awareness in the minds of customers and impacting them to purchase products and services. It is also necessary to improve the quality, creativity, and use of technology in the distribution and sales promotion processes. Main goal of the study is to examine the advertising and promotional strategies used by FMCG firms to advertise their products and services, as well as to determine which sales promotion techniques are the most effective for specific items offered by the companies under consideration. For this purpose, a sample of 150 respondents was gathered, and the data was analysed using percentage analysis, mean rank, and chi square as statistical tools. The findings revealed that while the companies have a reach towards the advertisements they produce, more effective measures must be implemented by the companies in order to make the advertisements more effective in the future.
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Bhutto, Sanam, Hina Marvi, and Raj Kumar. "Excessive Sales Promotions Impact on Clothing Brand Equity." Global Economics Review VII, no. II (June 30, 2022): 171–79. http://dx.doi.org/10.31703/ger.2022(vii-ii).15.

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Анотація:
This study identifies how consumer wants and needs are always shifting, which has a significant effect on businesses' sales and public perception. Study It is clear from a brand or product image analysis that businesses make an effort to create a distinctive perception of their brands. Different facets and characteristics of a brand can draw people in and aid them in forming opinions about the products. The purpose of this study is to examine and assess how excessive sale promotion affects brand equity. To gather accurate and appropriate data for the study, a survey method was used. The use of the Anova Sample Test to study and evaluate people's opinions and perceptions of the influence and effect of sales promotion on brand equity was made possible thanks to statistical analysis. Results show that the effects of sales and promotions on customers' purchase decisions are comparable.
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Ashraf, M. Ghafran, Muhammad Rizwan, Aamir Iqbal, and M. Arslan Khan. "The promotional tools and situational factors’ impact on consumer buying behaviour and sales promotion." Journal of Public Administration and Governance 4, no. 2 (July 2, 2014): 179. http://dx.doi.org/10.5296/jpag.v4i2.5844.

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Анотація:
We can see that companies spend a large portion of their budgets for sale promotion. The goal is to offer the merchandise more attractive and valuable. These ideas allow us to conclude that the institutions seek to manipulate the buying activities of consumers, and so begin a strong promotional campaigns or changes in pricing policies, with other measures. The purpose of this research is to study closely the taste of the customers in the various promotional tools. But in this study, we will discuss the impact of a free sample, price reduction, social surroundings and physical surroundings on consumer purchasing behaviour and sales promotion. The research, which we were using in this study, was descriptive in its nature. In this study, we asked 200 respondents to participate in the investigation of self-government to collect data. In this current research questionnaire used as a tool for research. The main objective of the empirical research to measure the reliability of the questionnaires that were used in this research. After collecting the questionnaires, forms we recoded and then entered in to SPSS for regression analysis. With regard to the tendency of customers for sales promotion, research has revealed that a free sample, the discount rate, the physical environment and the social environment played a more significant role in the development of consumer buying behaviour and sales promotion during consumer sales promotion. The practical implications of this research are in recognition of sales promotion tactics that are relevant to the management of clients in the first place in Pakistan. Marketers can get the data from this study will help to identify the buying behaviour of customers and they can also help traders to use promotional techniques and situational factors most effective in attracting customers.
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Дисертації з теми "IMPACT OF SALES PROMOTION"

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Persson, Per-Göran. "Modeling the impact of sales promotion on store profits." Doctoral thesis, Handelshögskolan i Stockholm, Centrum för Konsumentmarknadsföring (CCM), 1995. http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-883.

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Анотація:
Millions of dollars are spent each year on sales promotion in grocery retailing. Despite this, no one really knows wheter promotions for individual items have positive, neutral, or negative effects on the store’s total profits. In this dissertation, an attempt is made to build a framework model that can be used to predict and evaluate how specific promotions affect item-level, category-level, and store-level profits. One major contribution is that the proposed model specifically incorporates store-traffic and cannibalization effects. The book consists of four parts: the first part is a review of the literature on sales promotion. The second part describes the development of a model for measuring the profit of retailer promotions. The third part shows the impact of sales promotion on profits for a number of hypothetical products. The fourth part measures the profit impact of sales promotions for 15 items in three product categories. The data used in this study were collected in a Swedish supermarket in cooperation with ICA.
Diss. Stockholm : Handelshögskolan, 1995
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Persson, Per-Göran. "Modeling the impact of sales promotion on store profits /." Stockholm : Foundation for Distribution Research, Economic Research Institute, Stockholm School of Economics [Fonden för handels- och distributionsforskning, Ekonomiska forskningsinstitutet vid Handelshögsk.], 1995. http://www.hhs.se/efi/summary/396.htm.

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BOZIC, Maja. "Impact of the retail environment drivers on sales and demand forecasting." Doctoral thesis, Università degli studi di Cassino, 2021. http://hdl.handle.net/11580/84146.

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Анотація:
The Ph.D. dissertation, Impact of the retail environment drivers on sales and demand forecasting, aims to explore and study the influence of the retail environment patterns on sales and demand forecasting. The uncertainty of the retail environment influenced by the complexity of the supply chain and demand management put out the range of drivers that can influence the dynamics of demand and sales and the tendency to develop more functional tools to capture them. In the first chapter, The concept of the environment and external impact on the forecasting in retailing, it is outlined the main research on the environment in the literature, focusing on the concept of uncertainty, complexity especially in the domain of retailing. The network analysis on citation data benefits the research on certain trends in the literature about environmental patterns on forecasting activities. Results are outlined in the theoretical framework of research trends and the concept of the retail environment for the decision-making process in forecasting. In the second chapter, Influence of the internal and external drivers on consumers’ visits and sales productivity, the explorative analysis focuses on analyzing the effect of the internal retail environment, as the retail format and assortment level, on the consumers’ visits and it is hypothesized whether the external (competition distance, public holidays) and internal drivers (promotions, assortment level, customer visits) affect the sales productivity in different store’s formats. Results show that both promotions and competition distance positively influence sales productivity and it variates based on the store format. The third chapter, The causal effect of the environmental and promotional variables on the sales forecasting, studied the type of relationships between the environmental and internal drivers on the sales forecasting, looking for the causality and functional links. Using the linear and additive models shows that, additive models can allow the together nonlinear and linear functions between the macro variables (CPI, Fuel Price, Unemployment and Temperature) and internal micro (promotions) capturing better the dynamics of effects on sales and perform better in terms of prediction. In the previous explorative analysis, the focus is on looking at possible causal links between the external, internal drivers and sales. In the fourth chapter, The added value of the competition information in demand forecasting, matching closer the business reality, it has been studied the effect of the external variables in the short-term demand forecasting. Using DIY (Do-It-Yourself) stores’ demand and sales data it is analyzed the influence of the competitions’ promotional discounts on the weekly demand at SKUs (Stock Keeping Unit) level. Results show that if the SKUs have high sold quantity and promotions more weeks in the year the inclusion of competitors’ promotional discounts may improve the demand-forecasting model, while SKUs that have the stable demand and are not often discounted the simple linear model without external competition’s variables works better. The final chapter, Conclusions, limitations and future research, discuss the main conclusions, academic, practical implications and future research. The research contributes both to the literature and retail practice. There is, still, the lack of studies of the external influence on the demand and sales forecasting. Retail managers may use these insights to extract important information from the environment and to apply different solutions based on the complexity of the business problem. Focal promotions and competitive promotional actions create a significant impact on consumer demand. The complex nonlinear model with the external variables may work better in a situation of enlarging retail business and where its high impact on the market creates dynamics interactions, while the simple linear models can provide efficient solutions in an already stable and easily predicted competitive market. The limitation of this research is the missing variety of external and internal data that can help to find the optimal model. The future research will be in direction of creating the optimal model with external and internal variables that may be the efficient solutions to the large amount of SKUs and useful managerial tool for scanning the environment.
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Sogoni, Vuyo Monwabisi Vula. "The impact of the marketing communications mix on the purchase decisions for pharmaceuticals in South African Public Health Sector." Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/d1021030.

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Анотація:
A significant amount of pharmaceutical marketing literature is available. Most of this marketing has doctors, physicians and specialists as main target audience due to the fact that, historically, these medical professionals were the main pharmaceutical purchase decision makers. Pharmaceutical marketing literature has, historically, also been biased towards the private health sector for obvious reasons as the private health sector constitutes the minority of the pharmaceutical market but with a significantly enormous purchasing power than the public healthcare market, constituting the biggest pharmaceutical market in numbers. It is not surprising therefore that majority of pharmaceutical marketing models have been tailor made for the private healthcare market as the growing number of pharmaceutical companies compete for a piece of the small but extremely profitable private healthcare market. South Africa is no exception as it reflects exactly the same pharmaceutical landscape as described above. For growth purposes, pharmaceutical companies have been showing a continued interest in the public healthcare market in Africa as the vast numbers of the African population present an opportunity for pharmaceutical sales. The inspiration of this research study emanated from the realisation that, in order for pharmaceutical companies to take advantage of the looming African opportunity, there is very little literature on pharmaceutical marketing in the public health sector of which majority of the African market constitutes. This study therefore investigates the impact of marketing communication mix elements on pharmaceutical purchasing decisions for pharmaceuticals in the public health sector in South Africa. Personal selling, public relations and promotions are the marketing communications mix elements being investigated in this study as they are the most commonly utilised in the pharmaceutical industry. Therefore, the study aims to develop an understanding on which of the chosen marketing communications mix elements has the most influence on the pharmaceutical purchasing decisions in the context of the public health sector in South Africa. The study also aims to explore the causal effects of such influences in the public health sector in South Africa. The findings will be valuable to pharmaceutical marketers that are trying to tap in the public health sector market as it is different from the private health sector. The study employs more qualitative approach. A small sample was utilised from the public health sector in the Eastern Cape Province in South Africa. Semi structured interviews were used to collect data which was analysed using grounded theory data analysis methodology. Empirical results revealed that personal selling influences pharmaceutical purchasing decision the most and promotions the least. Mitigating factors were uncovered to assist in optimising the marketing communication efforts for marketers in this sector.
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Westberg, Kathleen J., and n/a. "The Impact of Cause-Related Marketing on Consumer Attitude to the Brand and Purchase Intention: A Comparison with Sponsorship and Sales Promotion." Griffith University. School of Marketing, 2004. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20050211.124210.

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Cause-related marketing is an emerging area within the marketing discipline, originating in the United States in the 1980s. This thesis defines the term cause-related marketing as a marketing strategy whereby the firm makes a contribution, financial or otherwise, to a nonprofit organisation(s) contingent upon the customer engaging in a revenue providing exchange that satisfies business and individual objectives. This strategy may include additional elements such as sponsorship, sales promotion, co-branding and employee involvement. -- In examining the literature relating to cause-related marketing, a need for further research was identified for a number of reasons. First, there is considerable investment and growth in this strategy both in Australia and overseas. Second, academic and practitioner research have indicated strong consumer support for the concept of cause-related marketing, yet there has been limited evidence to date regarding the effectiveness of this strategy, especially in comparison to other marketing strategies. Finally, in an increasingly challenging business environment, marketing practitioners are seeking to explore new strategies and the efficacy of traditional forms of marketing communications is subject to debate. As such, this thesis explored the following research questions: What is the impact of cause-related marketing on the consumer's response in terms of attitude to the strategy, attitude toward the brand and purchase intention? Do consumers respond more positively toward cause-related marketing than toward sponsorship or sales promotion? To address these questions, an experimental research design incorporating self-administered questionnaires was used. The major finding of this research is that consumers may have a more favourable attitude to cause-related marketing than to either sponsorship or sales promotion, however the brand must be perceived to have a natural association or fit with the cause. Further, cause-related marketing has the ability to engender a more favourable change in attitude to the brand than does sales promotion. This change in attitude is affected by the consumer's attitude to the strategy itself. This study did not, however, demonstrate that exposure to cause-related marketing, sponsorship or sales promotion had a significant effect on purchase intention. Finally, neither gender nor personal values have been shown to influence the above outcomes. The findings of this research have a number of practical implications for the effective use of cause-related marketing.
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Westberg, Kathleen J. "The Impact of Cause-Related Marketing on Consumer Attitude to the Brand and Purchase Intention: A Comparison with Sponsorship and Sales Promotion." Thesis, Griffith University, 2004. http://hdl.handle.net/10072/366195.

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Анотація:
Cause-related marketing is an emerging area within the marketing discipline, originating in the United States in the 1980s. This thesis defines the term cause-related marketing as a marketing strategy whereby the firm makes a contribution, financial or otherwise, to a nonprofit organisation(s) contingent upon the customer engaging in a revenue providing exchange that satisfies business and individual objectives. This strategy may include additional elements such as sponsorship, sales promotion, co-branding and employee involvement. -- In examining the literature relating to cause-related marketing, a need for further research was identified for a number of reasons. First, there is considerable investment and growth in this strategy both in Australia and overseas. Second, academic and practitioner research have indicated strong consumer support for the concept of cause-related marketing, yet there has been limited evidence to date regarding the effectiveness of this strategy, especially in comparison to other marketing strategies. Finally, in an increasingly challenging business environment, marketing practitioners are seeking to explore new strategies and the efficacy of traditional forms of marketing communications is subject to debate. As such, this thesis explored the following research questions: What is the impact of cause-related marketing on the consumer's response in terms of attitude to the strategy, attitude toward the brand and purchase intention? Do consumers respond more positively toward cause-related marketing than toward sponsorship or sales promotion? To address these questions, an experimental research design incorporating self-administered questionnaires was used. The major finding of this research is that consumers may have a more favourable attitude to cause-related marketing than to either sponsorship or sales promotion, however the brand must be perceived to have a natural association or fit with the cause. Further, cause-related marketing has the ability to engender a more favourable change in attitude to the brand than does sales promotion. This change in attitude is affected by the consumer's attitude to the strategy itself. This study did not, however, demonstrate that exposure to cause-related marketing, sponsorship or sales promotion had a significant effect on purchase intention. Finally, neither gender nor personal values have been shown to influence the above outcomes. The findings of this research have a number of practical implications for the effective use of cause-related marketing.
Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
School of Marketing
Full Text
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Hlela, Sinegugu. "The impact of brand equity on consumer buying behaviour among bottom of the pyramid consumers in South Africa: A case study of Parmalat yoghurt." Master's thesis, Faculty of Commerce, 2019. http://hdl.handle.net/11427/31580.

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Анотація:
There has been significant research done on the impact of branding on consumer buying behaviour over the years, however, consumers at the bottom of the pyramid (BoP) have been ignored and very little research has been done in the South African market. This study examines the impact of brand equity on purchase intention of Parmalat yoghurt in the South African BoP market using socio-economic status, price sensitivity and sales promotion as mediating variables. Data was collected from 289 South African BoP consumers residing in Soweto. The study tested six hypotheses using PLS- SEM. Data was analysed using SmartPLS software. The results show that of the six hypotheses tested, only three are supported, namely, the relationship between brand equity and socio-economic status, socio-economic status and purchase intention and price sensitivity and purchase intention. Socio-economic status as a mediator has the most significant impact on the relationship between brand equity and purchase intention. The findings of this study give some implications for managers and marketers of yoghurt brands. Brand equity influences on purchase intention of yoghurt products and socio-economic status has the strongest mediating influence suggesting that companies must build and maintain strong brand equity in order to create a positive influence on purchase intention for their brands. Managers need to understand the underlying reasons as to why consumers would choose a competitor’s brand. Based on this study, socio-economic status and price sensitivity are the two most influencing mediators in the purchase intention of yoghurt, thus it is imperative for managers to take this into consideration when devising and implementing branding strategies.
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Baughman, Katherine C. "Can A Celebrity Make A Retail Company? The Impact of Video Endorsements on Nike and Under Armour’s Profits and Stock Performances (2010-2017)." Scholarship @ Claremont, 2018. http://scholarship.claremont.edu/scripps_theses/1118.

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What role do celebrity endorsements play in determining the success of a sports apparel company brand, such as Nike, Inc. (Nike) and Under Armour? Each year, Nike and Under Armour spend hundreds of millions of dollars marketing their athletic apparel, footwear, accessories and gear using paid celebrities and professional athletes. Can marketing videos prominently featuring inspirational athletes increase a company’s profitability and stock price value, and lead to stronger brand recognition that could not only convince its current customers to buy products, but also reach new consumers and expand its revenue? By collecting data on Nike and Under Armour’s YouTube videos from July 2010 to November 2017, this study uses characteristics of the companies’ videos, such as professional athletic presence, gender, purpose, intended audience and number of views, to determine whether a celebrity is consistently positively correlated with stock price changes. Two tests produced conflicting results: Celebrity presence was only statistically significant in positively affecting Under Armour’s daily stock price immediately, but not in either company’s weekly or monthly stock prices. Additionally, lack of celebrity presence was statistically significant in negatively impacting Under Armour’s change in monthly stock price. These mixed results demonstrate the debatable impact a celebrity endorsement has on a company’s stock market valuation. The conclusion discusses potential factors that may have contributed to Under Armour’s stock price fall.
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Linnik, Y. N. "Sales promotion rules." Thesis, Вид-во СумДУ, 2005. http://essuir.sumdu.edu.ua/handle/123456789/19899.

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Conte, Carolina <1988&gt. "Sales promotion effectiveness." Master's Degree Thesis, Università Ca' Foscari Venezia, 2012. http://hdl.handle.net/10579/1581.

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Книги з теми "IMPACT OF SALES PROMOTION"

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Gupta, Sunil. Impact of sales promotions on when, what, and how much to buy. Cambridge, Mass: Marketing Science Institute, 1988.

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Gupta, Sunil. Impact of sales promotions on when, what, and how much to buy. Cambridge, MA (1000 Massachusetts Ave., Cambridge 02138): Marketing Science Institute, 1988.

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3

John, Moon, ed. Pitch perfect: Feel the impact of a winning sales approach. Chichester, West Sussex: Capstone, 2003.

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4

Zenor, Michael J. The impact of marketing policy on promotional price elasticities and baseline sales. Cambridge, Mass: Marketing Science Institute, 1998.

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5

Wolosz, Joe. Hotel and motel sales, marketing, and promotion: Strategies to impact revenue and increase occupancy. San Francisco: Infinite Corridor Pub., 1997.

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6

Antonacci, Lori. The impact of business publication advertising on sales and profits: A joint project of the Advertising Research Foundation and the Association of Business Publishers. New York, NY: ARF, 1987.

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7

Keel, Joseph J. High impact, low budget marketing: A hands on guide for increasing the sales and profits of your home based business. Fort Worth, Tex. (2556 Greene Ave., Fort Worth 76109): Duet Publications, 1993.

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Zenor, Michael J. The impact of marketing policy on promotional price elasticities and baseline sales. Cambridge, Mass: Marketing Science Institute, 1998.

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9

McAlister, Leigh. The impact of price promotions on a brand's market share, sales pattern and profitability. Cambridge, Mass: Marketing Science Institute, 1986.

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McAlister, Leigh. The impact of price promotions on a brand's market share, sales pattern and profitability. Cambridge, Mass: Massachusetts Institute of Technology, Alfred P. Sloan School of Management, 1985.

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Частини книг з теми "IMPACT OF SALES PROMOTION"

1

Zeybek, Ömer, and Burç Ülengin. "Sales Promotion Effectiveness: The Impact of Category – Brand Level Price Promotions on Sales Performance of a Large Retailer." In Intelligent and Fuzzy Techniques for Emerging Conditions and Digital Transformation, 921–28. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-85626-7_107.

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Rassam, Awsan R., Kamal Tammim, Hussein Mohammed Esmail Abualrejal, Fathey Mohammed, Nabil Hasan Al-kumaim, and Yousef Fazea. "The Impact of Sales Promotion on Consumer of GSM in Yemen: MTN-Yemen." In Proceedings of International Conference on Emerging Technologies and Intelligent Systems, 638–45. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-82616-1_52.

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Khanfar, Iyad, Iyad Dalbah, Zakria Azzam, Ahmad Shajrawi, and Weam Tusni. "Impact of Online Consumer Sales Promotion Tools on Customer Satisfaction: Evidence from Jordan." In Artificial Intelligence (AI) and Finance, 945–53. Cham: Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-39158-3_88.

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Zoellner, Felix, and Tobias Schaefers. "The Impact of Price Promotion Types on Sales and Brand Perception of Premium Products." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 528. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10951-0_190.

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Zeybek, Ömer, Tolga Kaya, Burç Ülengin, and Işıl Öztürk. "Decomposing the Impact of Sales Promotions on a Large Scale Retailer’s Business Performance." In Intelligent and Fuzzy Techniques in Big Data Analytics and Decision Making, 464–71. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-23756-1_58.

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Baker, Michael J. "Sales Promotion." In Marketing, 435–56. London: Macmillan Education UK, 1991. http://dx.doi.org/10.1007/978-1-349-21395-5_17.

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Corke, Alison. "Sales promotion." In Effective Advertising and PR, 74–81. London: Macmillan Education UK, 1985. http://dx.doi.org/10.1007/978-1-349-10559-5_5.

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Baker, Michael J. "Sales Promotion." In Marketing: An Introductory Text, 416–34. London: Macmillan Education UK, 1996. http://dx.doi.org/10.1007/978-1-349-25139-1_17.

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Gedenk, Karen, Scott A. Neslin, and Kusum L. Ailawadi. "Sales Promotion." In Retailing in the 21st Century, 393–407. Berlin, Heidelberg: Springer Berlin Heidelberg, 2009. http://dx.doi.org/10.1007/978-3-540-72003-4_24.

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Meldrum, Mike, and Malcolm McDonald. "Sales Promotion." In Key Marketing Concepts, 193–97. London: Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-13877-7_37.

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Тези доповідей конференцій з теми "IMPACT OF SALES PROMOTION"

1

Zhang, Li-xin, and Shou-lian Tang. "An Empirical Study on Impact of Sales Promotion on Brand Loyalty of Service Enterprise." In 2010 International Conference on Management and Service Science (MASS 2010). IEEE, 2010. http://dx.doi.org/10.1109/icmss.2010.5577472.

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Ye, Li, Zhang Haohong, and Zhou Fei. "The Impact of Sales Promotion on the C2C Online Purchasing Behavior: An Empirical Study." In 2010 International Conference on E-Business and E-Government (ICEE). IEEE, 2010. http://dx.doi.org/10.1109/icee.2010.571.

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Chemsripong, Sujinda. "IMPACT OF COVID-19 PANDEMIC UPON JEWELRY AND GEMS BUSINESS: MARKETING MIXED PERSPECTIVE." In 12th International Scientific Conference „Business and Management 2022“. Vilnius Gediminas Technical University, 2022. http://dx.doi.org/10.3846/bm.2022.895.

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The objective of this study was to determine the impact of the COVID-19 pandemic by examining the mar-keting mix strategy for Thai gem and jewelry businesses to find ways for business by exploring the marketing mix com-position of 369 jewelry and gems businesses in Thailand. Marketing mix difference was tested by using Paired Samples t-test during pre-and post-COVID and tested the hypothesis using multiple regression analysis. Results found that COVID-19 epidemic has affected almost every marketing mix component (price, distribution, sales promotion, and product) with a statistically significant difference between pairs. Therefore, business units must emphasize and adjust their marketing mix in order to cope with new opportunities, such as creating a new platform for online sales, focusing on speed adaptation, and bringing more innovation to business in order to take advantage of this crisis.
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Radavičienė, Indrė, Vytautas Dikčius, and Veranika Slavuta. "Impact of different price discount frames and levels on customer perception and behavioural intention." In Contemporary Issues in Business, Management and Economics Engineering. Vilnius Gediminas Technical University, 2019. http://dx.doi.org/10.3846/cibmee.2019.002.

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Purpose – this paper aims to examine the effect of framing price promotion on consumers’ purchase intentions. The main purpose of this paper is to analyse the impact of percentage and monetary price discount frames, discount levels of 20%, 40%, 60% and 80% on customer behavioural intention and perception within a high-end hospitality industry context. Research methodology – this study considers 8 manipulated sample scenarios that have been developed. In summary, the experiment consisted of 2×4 designs of the high-end hospitality industry. Two independent variables were included in the experiment: two discount formats (€-off, %-off) and four discount levels to instigate the impact it has on the behavioural intentions and perceptions. Findings – research has proved that in the high-end hospitality industry, different price discount frames and levels have a significant impact on customer behavioural intentions and perceptions. Research limitations – the results of this study show that the threshold for the discount rate may depend on the type of hotel. Therefore, in the future, the impact of a discount on several hotels of different levels should be assessed in one study. Practical implications – the practical implication for service firms that want to use price discount promotions to encourage sales and increase revenue is that they should carefully consider the price range and the value or quality of image they intend to signal when using these different price discount frames and the service they are selling to determine the discount level to use. Originality/Value – this paper is valuable to high-end service marketers that seek to use price discount promotions to encourage sales and increase revenue.
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Van, Nguyen Thi Hong, and Bui Nguyen Huong Ly. "The impact of online sales promotion on consumers' online impulsive buying decisions, suggestion for AI recommendation systems." In The International Conference on Research in Management & Technovation. PTI, 2022. http://dx.doi.org/10.15439/2022m8020.

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Gómez-Rios, Mónica-Daniela, Daniel Humberto Caicedo Estacio, Miguel-Angel Quiroz-Martinez, and Maikel-Yelandi Leyva-Vazquez. "Augmented Reality and Digital Marketing - Impact on Advertising Campaigns and Promotion." In Human Systems Engineering and Design (IHSED 2021) Future Trends and Applications. AHFE International, 2021. http://dx.doi.org/10.54941/ahfe1001163.

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Technological advance allows the virtual fusion of objects that are beyond our reach. Augmented reality makes it easier to have objects from the virtual world to the real world. This allows many of the commercial activities that use old or conventional methods to be improved in a more innovative way. Information is a crucial factor in all aspects and even more so in sales activities where the evaluation of the product from different perspectives is a strong indicator in decision-making, which is why the way in which this information is exposed is important. seen from the consumer's point of view. The problem is to determine the effects that the use of visual information produces on real images in the field of marketing and to evaluate the impact that the use of this technology has on people, since it is not always possible to affirm that when using AR the result is successful, since in some cases the result is not favorable. The objective is to distinguish the impact that the use of AR has in advertising campaigns through digital marketing. The methodology used relfects a descriptive analytical type to carry out a deep and progressive analysis of the references; in addition to a qualitative approach to analyze the social practices of AR. It was concluded that AR is a powerful tool used in digital marketing to promote a product or carry out a campaign in a more innovative way and allows the information to be reflected in the consumer's memory for a longer time, which ensures that the product is better appreciated and there are more possibilities for its commercialization, it also has more consumer attraction for the product and a competitive advantage. According to the results analyzed, most people have more acceptance of the product with AR given that the way of presenting it is more innovative, but not all aspects of AR are favorable, in terms of use AR loses ground with respect to conventional digital marketing methods. Much of the AR information is not yet known, so interacting with this technology can be quite tedious or in some cases impossible for people who are not very attached to the techno-logical world. AR is a multipurpose technology, but in the field of marketing there is still a long way to go in terms of usability, but compared to the visual benefits it brings, it would not be an impediment to its full development.
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Cvjetković, Milena, Milovan Cvjetković, and Saša Stepanov. "The Role of Integrated Marketing Communications in Building a Brand and Improving Business Performance." In Seventh International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/limen.s.p.2021.77.

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Organizations through various forms of marketing communica­tions strive to increase brand awareness and create a brand image in the market. Through these communications, relationships between consumers and companies are developed, to build customer loyalty. Correlation re­lations showed that there is a great dependence between the variables of marketing communication and the variables of brand building and business performance. The regression model found that marketing communications have the greatest impact on brand recognition in the market, highlighting the impact of public relations and direct marketing. It has been confirmed that economic propaganda, sales promotion and internet marketing are the best predictors of market participation as business performance of an organization. The results of the research indicated that the impact of mar­keting communications on brand building is greater if the organization is ready to conduct adequate marketing research and to the greatest extent satisfies the needs and requirements of consumers.
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"TURNING ARTIFICIAL NEURAL NETWORKS INTO A MARKETING SCIENCE TOOL - Modelling and Forecasting the Impact of Sales Promotions." In 3rd International Conference on Agents and Artificial Intelligence. SciTePress - Science and and Technology Publications, 2011. http://dx.doi.org/10.5220/0003292306980702.

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Muska, Aina, and Gunita Mazure. "Impact of Latvian wood construction cluster on the economic efficiency of its members." In 21st International Scientific Conference "Economic Science for Rural Development 2020". Latvia University of Life Sciences and Technologies. Faculty of Economics and Social Development, 2020. http://dx.doi.org/10.22616/esrd.2020.53.002.

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The operation in the cluster allows merchants increase their operational efficiency, productivity, exportability and gain other benefits. The establishment of Latvian Wood Construction Cluster at the beginning of 2012 was targeted at promotion of the cooperation within the industry by developing the potential of production and export markets. The research aim is to study the changes in the economic efficiency of the merchants belonging to Latvian Wood Construction Cluster. Six Cluster members, whose economic efficiency was measured consistent with the methodology developed by the research authors, were selected for the validation or rejection of the research hypothesis and achievement of the research aim, which was advanced following the recommendation of the experts. The research results lead to the conclusion that the economic efficiency of the merchants under the study has not improved during the Cluster performance period; it has even worsened, especially for “Nordic Homes”, “HUSVIK”, “Dores fabrika” and “Cross Timber Systems”, compared with the average industry figure. Nevertheless, the net sales, operating profit and net profit of “BYKO–LAT” have increased during the Cluster performance period and the achieved results have significantly surpassed the average industry figures, the merchant’s economic efficiency did not present an improvement during the Cluster performance period due to the decline in return on assets, increase in production costs, decline in the profit to long-term capital ratio in 2017 and 2018 as well as the decrease in return on equity and commercial profitability in 2018. The authors explain the obtained research results by the fact that the Cluster activities are performed with the aim to inform on the Cluster operation, its members and wood construction; the Cluster activities are less targeted at the increase of economic efficiency.
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Prabowo, Agung, Yenni Sri Utami, and Oliver Samuel Simanjuntak. "Revitalization Of Batik Tulis Giriloyo Small Business After The Covid-19 Pandemic Through The Storytelling Approach." In LPPM UPN "VETERAN" Yogyakarta International Conference Series 2020. RSF Press & RESEARCH SYNERGY FOUNDATION, 2020. http://dx.doi.org/10.31098/pss.v1i1.188.

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Batik Giriloyo is the oldest written batik center in Yogyakarta. The Batik Giriloyo tradition has a strong emotional connection with the Kraton Yogyakarta tradition due to the development of the courtiers who guarded the tombs of the kings in Imogiri. This historical background makes the Batik Giriloyo motifs have a strong market in a storytelling marketing platform. So far, sales of Batik Giriloyo have relied on direct sales. However, the Covid-19 outbreak caused sales to decline. Changes in consumer behavior will have a permanent impact on sales not anticipated. Changes in consumer social behavior will change their shopping behavior. Reduced contact (less contact) will be a threat. For information technology to be the preferred way of selling, several studies have stated that technology will be useful in supporting the sustainability of people's lives. On the other hand, technology is less able to persuade. This research tries to make a promotional model based on storytelling by utilizing technology 4.0 as a marketing medium. The method used is the exploratory method. Exploration is used to find potential stories in Batik Giriloyo. The results show that the Batik Giriloyo motif has various background stories that are very philosophical. Starting from the philosophy of Javanese Culture, Environmental Philosophy, and history.
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Звіти організацій з теми "IMPACT OF SALES PROMOTION"

1

Lee, Yoojung, and Hyunjoo Im. BOGO or 50% Off?: The Impact of Sales Promotions and Shopping Channels on Apparel Shopping Behaviors. Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1766.

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Azoulay, Pierre, J. Michael Wahlen, and Ezra W. Zuckerman Sivan. Death of the Salesman, But Not the Sales Force: How Interested Promotion Skews Scientific Valuation. Cambridge, MA: National Bureau of Economic Research, May 2018. http://dx.doi.org/10.3386/w24591.

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Islam Molla, Md Tahmidul, and Jung E. Ha-Brookshire. The Impact of Weather on U.S. Apparel Retail Sales. Ames: Iowa State University, Digital Repository, November 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1442.

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Farrelly, Matthew, Terry Pechacek, and Frank Chaloupka. The Impact of Tobacco Control Program Expenditures on Aggregate Cigarette Sales: 1981-1998. Cambridge, MA: National Bureau of Economic Research, December 2001. http://dx.doi.org/10.3386/w8691.

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Pretari, Alexia, and Andrew Anguko. Livelihoods in South Sudan: Impact Evaluation of the South Sudan Peace and Prosperity Promotion project. Oxfam GB, September 2019. http://dx.doi.org/10.21201/2019.5037.

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Chavis, Larry, and Phillip Leslie. Consumer Boycotts: The Impact of the Iraq War on French Wine Sales in the U.S. Cambridge, MA: National Bureau of Economic Research, January 2006. http://dx.doi.org/10.3386/w11981.

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Comans, Tracy, Kim-Huong Nguyen, Paul Gardiner, Miia Rahja, and Nicole Moretto. Community Based Health Promotion for Older Adults. The Sax Institute, April 2019. http://dx.doi.org/10.57022/kftt5133.

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This review aimed to identify community-based programs for over 60s that combine physical activity with other activities addressing key health risk factors, and which are effective in improving health behaviours and outcomes in this age group. It also considered applicable to NSW, identifying characteristics relevant to the NSW setting. The majority of the 26 included studies (examining 23 programs) found some evidence that combined interventions showed positive differences in physical and cognitive performance outcomes in the short-term. However, evidence for long-term impact is limited. Results should be interpreted with caution due to weak study designs and the short duration of programs
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Mehay, Stephen, and Elda Pema. The Impact of the Navy's Tuition Assistance Program on the Retention and Promotion of First-term Sailors. Fort Belvoir, VA: Defense Technical Information Center, June 2008. http://dx.doi.org/10.21236/ada494361.

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Fishback, Price, William Horrace, and Shawn Kantor. The Impact of New Deal Expenditures on Local Economic Activity: An Examination of Retail Sales, 1929-1939. Cambridge, MA: National Bureau of Economic Research, February 2001. http://dx.doi.org/10.3386/w8108.

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Band, Jonathan. Justice Breyer, Copyright, and Libraries. Association of Research Libraries, May 2022. http://dx.doi.org/10.29242/breyercopyright2022.

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On the occasion of Associate Justice Stephen Breyer retiring at the end of this US Supreme Court term, Jonathan Band, who represents and advises the Association of Research Libraries (ARL) on copyright issues, wrote a reflection on Breyer’s impact on the application of copyright law to libraries. In this brief paper, Band reviews Breyer’s majority opinion in Kirtsaeng v. Wiley (2013), which clarified that the first-sale doctrine applied to copies manufactured abroad, and the dissenting opinion Breyer wrote in Golan v. Holder (2012), in which the associate justice drew heavily on amicus briefs filed by the library community and provided language on the important role of libraries in preserving cultural heritage that can be cited in future cases. These two opinions, Band concludes, “reflect a deep understanding of the impact of copyright on libraries, an appreciation for the historic mission of libraries in promoting cultural heritage and making information accessible to the public, and an effort to apply the copyright law in a manner that does not interfere with this mission.”
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