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Статті в журналах з теми "Image stereotype"
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Kondratyeva, Olga. "Jokes as the Source of Study Stereotypic Image of Region (On an Example of Jokes About Siberia)." Vestnik Volgogradskogo gosudarstvennogo universiteta. Serija 2. Jazykoznanije, no. 3 (November 2019): 140–49. http://dx.doi.org/10.15688/jvolsu2.2019.3.11.
Повний текст джерелаАнотація:
The humorous discourse is considered an important source of stereotypic images of the Russian regions. As it reflects territorial peculiarities and their inhabitants, reveals the attitude to various regions in the society, the linguistic analysis of regional stereotypes should become a starting point in the further formation of brands and images of regions. The jokes about Siberia are analyzed in the article and the stereotypic image of this region is reconstructed. Being based on content analysis and a framing method the study is aimed at presenting stereotypes about Siberia in the form of frames (knowledge structures) and their constituents (sub-frames and slots). It is stated that the stereotypic image of Siberia looks quiescent; the jokes reflect a deeply rooted conception of Siberia by residents of other regions of Russia and foreigners as a distant, huge area with severe climatic conditions, rich in natural resources, and an exile place of immigrants who are busy with hard work. Currently Siberia has got another stereotype and is perceived as an object of claims of some boarding countries. The stereotypic image of Siberia is depressive; the majority of regional characteristics that are reflected in jokes convey general negative comprehension. The revealed stereotypes point to necessity of creating a positive image of Siberia.
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Tokarska-Bakir, Joanna. "Hassliebe. Żydowska samonienawiść w ujęciu Sandera L. Gilmana (część pierwsza: od Hermana z Moguncji do Johannesa Pfefferkorna)." Studia Litteraria et Historica, no. 2 (June 30, 2014): 27–59. http://dx.doi.org/10.11649/slh.2013.003.
Повний текст джерелаАнотація:
Hassliebe. Jewish self-hatred as seen by Sander L. Gilman (part one: from Hermann of Mainz to Johannes Pfefferkorn)The present paper constitutes the first part of the analysis of Sander L. Gilman’s famous book Jewish Self-Hatred, and the pioneering interpretation of the concept of stereotype. According to Gilman, a stereotype emerges as a result of an active collaboration of the person who stereotypises and the outsider. The latter opposes the image imposed by the stereotype, and thus splits the stereotype into a positive and a negative part. By identifying himself with the positive part, the outsider delegates the purity of classification not only to the subgroup he does not feel any attachment to, but also involuntarily legitimises the stereotype, because without his authorisation, the stereotype would merely remain a racist insult. The article is based on the narrations of Jewish converts to Christianity from the Middle Ages to the 15th century. Hassliebe. Żydowska samonienawiść w ujęciu Sandera L. Gilmana (część pierwsza: od Hermana z Moguncji do Johannesa Pfefferkorna)Tekst jest pierwszą częścią omówienia głośnej książki Sandera L. Gilmana, Jewish Self-Hatred i przedstawionej w niej pionierskiej koncepcji stereotypu, powstającego w ramach aktywnego współdziałania stereotypizującego i outsidera. Ten ostatni, walcząc z narzuconym mu niesprawiedliwym wizerunkiem, dokonuje rozszczepienia stereotypu na pozytywny i negatywny, identyfikując się z tym pierwszym. W ten sposób nie tylko deleguje „nieczystość klasyfikacyjną” na podgrupę, z którą nie czuje związku, ale przede wszystkim niezauważalnie sam legitymizuje stereotyp, który bez jego autoryzacji miałby rangę rasistowskiego oszczerstwa. Materiał źródłowy artykułu stanowią narracje żydowskich konwertytów na chrześcijaństwo od średniowiecza po wiek XV.
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Alexander, Michele G., Marilynn B. Brewer, and Robert W. Livingston. "Putting Stereotype Content in Context: Image Theory and Interethnic Stereotypes." Personality and Social Psychology Bulletin 31, no. 6 (June 2005): 781–94. http://dx.doi.org/10.1177/0146167204271550.
Повний текст джерела
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Riemer, Brenda A., and Deborah L. Feltz. "The Influence of Sport Appropriateness and Image on the Status of Female Athletes." Women in Sport and Physical Activity Journal 4, no. 1 (April 1995): 1–10. http://dx.doi.org/10.1123/wspaj.4.1.1.
Повний текст джерелаАнотація:
The purpose of this study was to investigate the effect of stereotyped visual images (pictures) on the friendship status ranking of females in “gender-appropriate” and “gender-inappropriate” sports. The study employed a 2×2×3 (sex × sport × image) ANOVA between subjects design, with tennis and basketball being the “appropriate” and “inappropriate” sports chosen respectively. The visual image was manipulated by having a picture of a stereotypical feminine female versus a stereotypical androgynous female. The control group did not have a visual image. We hypothesized that image would interact with sport appropriateness such that the feminine image would enhance the friendship status of the hypothetical basketball player; whereas the androgynous image would lower the hypothetical tennis player’s status. A “sex-byimage” interaction as well as a “sex-by-sport” trend supported the hypothesis for males; males used the perceived femininity/androgyny stereotype to influence their decision about friendship status.Over the last two decades, women’s active involvement in sport has increased. For example, since the 1972 passage of Title IX, participation has increased by over 600% for girls in interscholastic school programs (Boutilier & SanGiovanni, 1983). Despite an increase in the sport opportunities available to women, stereotypes about what is socially appropriate influence how females in sport are perceived. Gender-role stereotypes have been identified as some of the influencing factors in the perception of appropriate sports for males and females (Metheny, 1965) and in one’s social status (Coleman, 1961). Avariable which may enhance the perception of appropriate sports for males and females is the addition of a visual image. Duncan & Sayaovong (1990) have suggested that visual images have the ability to reinforce or contradict gender-role stereotypes. The purpose of this study was to determine how visual images may affect the perceived status of female high school athletes in “gender-appropriate” and “gender-inappropriate” sports.
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Hartenberger, Marta. "Pole Image in the Light of Media Texts Created in the Internet Space by Residents of Neighbouring Countries." Vilnius University Open Series, no. 5 (December 4, 2020): 389–403. http://dx.doi.org/10.15388/vllp.2020.19.
Повний текст джерелаАнотація:
The issue of national stereotypes requires, in the situation of dynamic changes in Europe and in the world, to update and consider new sources. A new area for tracking changes in the mutual perception of neighbouring nations are the texts of media culture, combining verbal and visual code. In the article, I elaborate on the legitimacy of using such intersemiotic messages, such as memes, demotivators, posters, advertisements, to study stereotypes. The Internet stereotype of a Pole functions on two levels, language and imagination, therefore it is a continuation of the national stereotype in a changed form.
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Bennett, Roger, and Rohini Vijaygopal. "Consumer attitudes towards electric vehicles." European Journal of Marketing 52, no. 3/4 (April 9, 2018): 499–527. http://dx.doi.org/10.1108/ejm-09-2016-0538.
Повний текст джерелаАнотація:
Purpose The purpose of this paper is to investigate the effects of gamification on connections between consumers’ self-image congruence in relation to the purchasers of an environmentally friendly product electric vehicles (EVs) and their possession of a stereotype of EV owners as being “unconventional”, and their attitudes towards EVs, having regard to their levels of environmental concern and prior knowledge of EVs. Additionally, the research explored the link between attitudes towards and willingness to purchase EVs. Design/methodology/approach Participants completed a questionnaire and an Implicit Association Test (IAT) both before and after playing a computer game wherein the player assumed the identity of an EV driver. A structural equation model was constructed to predict attitude to EVs. The relationship between attitude and willingness to purchase was examined via a conditional process analysis. Findings The experience of playing the game improved the favourability of the respondents’ stereotype of EV owners by an average of 19 per cent, and their attitude towards EVs by 17 per cent. Self-image congruence in relation to EV ownership increased on the average by 14 per cent and reported EV product knowledge by 8 per cent. However, willingness to purchase an EV was not substantially affected. The link between attitude and willingness to purchase was weak, but was significantly moderated by stereotype favourability and self-image congruence with EV owners. Research limitations/implications As with any IAT study, it was necessary to pre-specify a particular form of stereotype. Future research could employ alternative stereotypes. The investigation took place in a single country and involved a single environmentally friendly product. Practical implications Gamification has much potential for helping manufacturers and government agencies to stimulate the mass market for EVs. To negate unfavourable images of EV owners, marketing communications promoting EVs might usefully employ celebrities, sports personalities and/or leading political figures as exemplars of the types of people who drive electric cars. Originality/value The research is the first to explore the effects of gamification on product user self-image congruence and stereotype formation. It is novel both in its employment of an IAT to measure the consumer stereotype of an environmentally friendly product and in its examination of the moderating influences of stereotype and product user self-image congruence on the attitude-willingness to purchase link.
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Sioridze, Marine, and Ketevan Svanidze. "Woman as a Stereotypical Image of National and Cultural Identity in the Context of Literary Comparativistics." Scientific knowledge - autonomy, dependence, resistance 29, no. 2 (May 30, 2020): 302–16. http://dx.doi.org/10.37708/bf.swu.v29i2.22.
Повний текст джерелаАнотація:
People live in a world of stereotypes that exist everywhere, in all spheres of human life and activity. A stereotype is a cultural phenomenon, that can be found in any society in the form of centuries-old experience of a given society, transmitted from generation to genera-tion by images transformed in accordance with the era and the level of society develop-ment.The culture and literature of any nation contain a rich gallery of stereotypes. The existence of a stereotype without culture is inconceivable. And culture itself is a certain set of stereotypes that defines and, therefore, limits human actions.One of the priority areas of modern anthropocentric and human sciences is the study of the formation and functioning of gender stereotypes, the identification and analy-sis of their intercultural specificity. Contrary to the objectives of the aforementioned study, our multilateral research is devoted to the study of the phenomenon of a woman, as repre-sentations of the stereotypical image of national-cultural identity in different literary eras. The present article deals with the study of the stereotypical image of a woman in medieval Western and Georgian literature.For this purpose we have identified and analyzed the rich material that exists in the culture and literature of different people. Our study is based on the depiction of a stereo-typical image of a woman from a different perspective, for example: woman - king, woman - diplomat, woman – public figure, woman - creator, woman - mother, woman - wife/lover, woman - strong/weak creature, woman - symbol of fidelity, etc.
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Bauer, Brittney C., Clark D. Johnson, and Nitish Singh. "Place–brand stereotypes: does stereotype-consistent messaging matter?" Journal of Product & Brand Management 27, no. 7 (November 19, 2018): 754–67. http://dx.doi.org/10.1108/jpbm-10-2017-1626.
Повний текст джерелаАнотація:
Purpose The purpose of this paper is to address an overarching question: Does matching consumer place–brand associations with stereotype-consistent messaging affect consumer perceptions of an advertisement? Design/methodology/approach This paper presents two experiments that examine participants’ differing evaluations of advertisements under various experimental conditions. Study 1 examines the match of place–brand warmth versus competence stereotypes and the use of symbolic versus utilitarian advertising messaging for both new foreign and domestic brands. Study 2 examines this match for global brands. Findings The paper reveals that stereotype-consistent messaging increases the perceived fit between the advertisement and the brand for new foreign brands but not for new domestic or global brands. Furthermore, in a post-hoc analysis, this congruence is found to improve attitude towards the brand, purchase intentions and brand response, through the mediating effect of attitude towards the ad. Originality/value Place–brand stereotypes impact consumer attitudes and opinions regarding brands from different countries. This paper applies two universal social judgment dimensions from social psychology—warmth and competence—to the novel context of advertising messaging to examine previously unexplored facets of the place–brand image.
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Nurfajriani, Tsany. "CITRA DAN STEREOTIP PEREMPUAN SUNDA DALAM NOVEL MARJANAH KARYA S. DJODJOPUSPITO (Kajian Struktural dan Feminisme)." LOKABASA 9, no. 2 (October 19, 2018): 187. http://dx.doi.org/10.17509/jlb.v9i2.15686.
Повний текст джерелаАнотація:
Penelitian ini bertujuan untuk mendeskripsikan: (1) struktur cerita dalam novel Marjanah; dan (2) citra dan stereotip perempuan Sunda dalam novel Marjanah. Metode yang digunakan dalam penelitian ini adalah metode deskriptif analitik dengan menggunakan teknik telaah pustaka dan fokalisator. Sumber data yang digunakan adalah novel Marjanah karya S. Djojopuspito. Hasilnya, terdapat: (1) tema dalam novel Marjanah yaitu tentang kritik sosial terhadap keadaan jenis kelamin (laki-laki dan perempuan) yang tidak saling menghargai. Alurnya berurutan, saling berhubungan antara bagian awal, tengah, dan akhir. Latar dalam novel ini berkisah di perkampungan dan perkotaan, latar waktu yang digunakan lebah banyak waktu faktual. Karakter yang ada dalam novel ini ada 30 nama, sedangkan sifatnya ada yang pintar, kuat, malas, kritis, setia, dll; (2) citra dan stereotip perempuan yang muncul dari novel ini adalah tokoh perempuan priyayi yang mengenyam pendidikan memiliki citra positif, stereotip baik, pintar, kuat, kritis, dan cerdas. Tokoh perempuan priyyi yang tidak mengenyam pendidikan memiliki citra positif dalam pandangan kaum jelata, tapi negatif dalam pandangan lelaki priyayi. Stereotip dalam pandangan rakyat jelata, perempuan priyayi baik, pintar, dan tinggi derajatnya, tapi dalam pandangan lelaki priyayi, lemah, hanya untuk kebutuhan seks, hanya untuk mengurus urusan rumah tangga. Tokoh perempuan jelata yang tidak mengenyam pendidika citranya negatif, stereotipnya lemah, hina derajatnya, dan hanya untuk memenuhi kebutuhan seks. AbstractThis study aims to describe: (1) structure of story and (2) the image and stereotype of Sundanese women in Marjanah Novel. The method used in this study is the descriptive analysis method by using library techniques and focalist method. The data used obtain from Marjanah novel written by S.Djojopuspito. The results found are: (1) Marjanah Novel theme criticize social condition of gender (men and women) who didn’t respect each other. Sequential storyline, each plot connected between the beginning, the middle until the end section. The background of this novel was set in village near countryside, mostly in factual time. The novel has 30 main character names with different characteristic such as smart, forceful, weak, generous, loyal, etc; (2) images and stereotypes of women found the thoughts of educated women have a positive image, good stereotypes, smart, strong, critical, and intelligent. Noble women figure who got positive image respect from common people but disrespected by conglomerate. From common people view, she was smart, kind and has high profile, but in conglomerate view, she was so weak, full of desire, and only house worker. Pauper figure without educational background has negative image which stereotype is weak, vile, and only lust needs.
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Oldmeadow, Julian A., Clare A. M. Sutherland, and Andrew W. Young. "Facial Stereotype Visualization Through Image Averaging." Social Psychological and Personality Science 4, no. 5 (December 20, 2012): 615–23. http://dx.doi.org/10.1177/1948550612469820.
Повний текст джерелаДисертації з теми "Image stereotype"
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Laharpe, Nicole de. "Les stereotypes nationaux dans les tischreden de luther. Image de l'autre et image de soi." Strasbourg 2, 1997. http://www.theses.fr/1997STR20076.
Повний текст джерелаАнотація:
Les tischreden de luther, vehicule important des conceptions du reformateur, ont souvent ete negligees par la critique. Pourtant la diversite des themes abordes offre un panorama de ses idees et de ses preoccupations dans la derniere partie de sa vie, marquee par les polemiques contre les turcs, les juifs et le pape. Le present travail etudie a partir de l'edition de weimar le regard porte par luther sur les allemands et les etrangers (italiens, juifs, turcs) et tente de mettre en evidence dans quelle mesure cette image est tributaire des stereotypes existants ou en cree de nouveaux. Si, en raison de l'antagonisme culturel entre l'allemagne et l'italie, on constate une symetrie pour un certain nombre de stereotypes (la simplicite, la naivete, l'amour de la verite des allemands opposes a l'habilite, la ruse et au mensonge des italiens), et si l'image de l'italie souffre de l'identification avec la papaute, on ne constate pas chez luther de glorification particuliere de l'allemagne: au contraire, les defauts des allemands en general et de chaque region en particulier sont fustiges sans pitie. L'antijudaisme chretien et les prejuges qu'il vehicule sont repris par luther, comme par la majorite de ses contemporains, sans pour autant que les tischreden, pourtant souvent tres hostiles, ne colportent les calomnies presentes dans ses derniers ecrits. Malgre sa mefiance viscerale, luther ne reste pas insensible au sort du peuple juif. L'image des turcs s'articule d'une part autour de la peur suscitee par les evenements politico-militaires, et autour de la religion musulmane d'autre part, que luther refuse de considerer autrement que comme un mensonge. La comparaison des qualites et surtout des defauts de chaque groupe avec ceux du monde montre que le propos de luther est avant tout religieux. Il ne s'agit pas de stigmatiser les defauts particuliers de chaque nation mais de denoncer partout les differentes formes du peche auquel l'homme ne peut echapperLuther's tischreden (table talk), an important medium of the reformer's concepts, have often been overlooked by critics. Yet the diversity of the themes he tackled gives us an overall view of his ideas and concerns during the latter part of his life which was characterized by his polemics against the turks, the jews and the pope. Based on the weimar edition, the present study establishes luther's perception of the germans and foreigners (italians, jews, turks) and endeavours to bring to the fore the extent to which this image was dependent on existing stereotypes or created new ones. If due to the cultural antagonism between germany and italy, one notices a symmetry concerning a number of stereotypes (the simplicity, naivety, love of truth of the germans as opposed to the cleverness, cunning and mendacity of the italians), and if the image of italy suffers from its identification with the papacy, one is not aware in luther of any particular glorification of germany; on the contrary the faults of the germans in general and of each german region in particular are denounced without any pity. The christian anti-judaism and the prejudices it conveys are taken up by luther, as by the majority of his contemporaries; however the tischreden, often filled with hostility, do not peddle the calumny contained in his last writings. Despite his visceral suspicion, luther does not remain insentive to the fate of the jewish people. The image of the turks is centred on the fear raised by the political and military events on the one hand and on the muslim religion on the other; the latter lutter refuses to view any differently than as a lie. The comparison between the qualities and defects of each group with those of the world in general reveals that luther's arguments are essentially religious. His intention is not to stigmatize the particular defects of each nation but to denounce everywhere the different forms of sin from which man cannot escape
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Rodman, Chloe. "Americans’ Perceptions of Chinese Cultural Status and Morality: An Extension of the Stereotype Content Model." Scholarship @ Claremont, 2018. http://scholarship.claremont.edu/cmc_theses/1948.
Повний текст джерелаАнотація:
This study experimentally examines how Americans’ structural perceptions of people from China predict stereotypes and emotions toward them using the theoretical perspective of the Extended SCM. We first ran a pilot study to ensure that our manipulations of the structural perceptions of Chinese power, goal compatibility, and cultural status were effective. We then conducted a between-participants experiment in which 105 students from a small liberal arts college read pseudo-news article excerpts. These articles were used to manipulate the structural perceptions of Chinese power and Chinese cultural status while emphasizing a competitive relationship between the United States and China throughout all experimental conditions. We assessed the causal relationships between outgroup cultural status, the stereotype of morality, and the intergroup emotion of contempt, as well as the causal relationships between outgroup power, the stereotype of competence, and contempt. Through ANOVA and regression analyses, we found no significant effect of cultural status on morality or contempt and no significant effect of power on competence or contempt. We expect that the low mean level and variability of contempt expressed by participants (M = 1.31, SD = .55) limited the results of this experiment. Future studies should make structural perception stimuli more influential on participants by using well-known authority figures to present structural information of outgroups. Also, researchers should measure contempt using less intense emotions, such as disdain and disrespect, which may limit social desirability and positivity biases in self-report surveys.
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Žukovskaja, Nijolė. "Mokytojo įvaizdžio ir stereotipo formavimas Lietuvos žiniasklaidoje." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2007. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2007~D_20070816_173207-73288.
Повний текст джерелаАнотація:
Baigiamajame magistro darbe „Mokytojo įvaizdžio ir stereotipo formavimas Lietuvos žiniasklaidoje“ buvo analizuojama žiniasklaidos įtaka mokytojo įvaizdžių ir stereotipų formavimosi reiškiniui ir mokytojų požiūrį į jį.
Atliekant šį darbą buvo taikomi tyrimo metodai:
1) socialinės pedagogikos literatūros analizė pasirinktu aspektu.
2) empyriniai metodai:
a. anketinė apklausa;
b. turinio (content) analizė (kiekybinė ir kokybinė).
Baigiamojoje darbo dalyje, atlikus empirinius tyrimus ir išanalizavus jų rezultatus, atskleidžiama, kad žiniasklaida, viena iš institucijų, kuria labiausiai pasitiki Lietuvos visuomenė, (šiame darbe laikraščiai) formuoja labiau neigiamus nei teigiamus mokytojo įvaizdžius ir stereotipus.
Remiantis atlikto tyrimo rezultatais, paaiškėjo, kad skirtingai nuo visuomeninės, specializuota spauda atkreipia dėmesį į - vertybių ugdymą ir formuojamas mokytojų – kūrėjų, jautrių, optimistų, neabejingų gėriui ir vertybėms stereotipas. Tiek visuomeninė, tiek specializuota spauda formuoja daugiau neigiamą nei teigiamą mokytojo ��vaizdį. Ir visuomeninėje ir specializuotoje spaudoje formuojamas nuolat finansinį nepriteklį jaučiančių mokytojų stereotipas.
Daugiau negu pusė mokytojų (53,7%) teigia, kad skelbiami straipsniai įtakos darbui neturi. Tačiau nemaža mokytojų dalis (46,3%) teigia, kad straipsniai turi įtakos jiems patiems ir jų darbui.
Tyrimo duomenys rodo, kad švietimą ir jame vykstančias reformas visuomeninė spauda vertina žymiai palankaiu nei... [toliau žr. visą tekstą]In the final Master‘s degree work „Formation of the image and stereotype of the teacher in Lithuanian press“ were analysed the influence of the press on the formation of the teacher‘s images and stereotypes and the teachers‘ attitude towards this formation. The methods of research applied on this work were: 1) analysis of the literature of social pedagogics on the chosen aspect. 2) Empiric methods: a. questioning; b. analysis (quantitative and qualitative) of contents. After the empyric research were made and the results were analysed, on the final part of the work is discovered, that the press, which is one of the institution, on which the Lithuanian society relies most (in this work – newspapers), is forming more negative than positive images and stereotypes of the teacher. According to the results of the research, turned out, that contrary to the social press, the specialized press turns its attention to the developing of the values and forms the stereotype of the teacher – creator, who is sensitive, optimist, and is not indifferent to goodness and values. Both the social and the specialized press forms more negative than positive image of the teacher. In the social press, as well as in the specialized press is formed the stereotype of the teacher, who feel constant lack of money. Most part of teachers (53,7%) affirm, that the articles published have no influence on their work. However, quite a big part of teachers (46,3%) affirm, that the articles influence themselves... [to full text]
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Barnett, Zoe L. "Doddering but dear? : investigating the applicability of the stereotype content model (SCM) for aged exemplars in Australia /." [St. Lucia, Qld.], 2006. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe19762.pdf.
Повний текст джерела
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Mete, Melisa. "Measuring brand image : personification and non-personification methods." Thesis, University of Manchester, 2018. https://www.research.manchester.ac.uk/portal/en/theses/measuring-brand-image-personification-and-nonpersonification-methods(8b596bc8-b6fc-4b96-8e66-40f052b46399).html.
Повний текст джерелаАнотація:
There are several approaches to brand image measurement. The main aim of this thesis is to understand which of the two most common approaches, namely the personification and the direct approach, should be preferred. The personification approach adopts the brand = person metaphor (if the brand came to life as a person would s/he be trustworthy?), while the direct approach simply asks 'Do you think this brand is trustworthy?'. The main method used is to compare their explanations of typical outcomes (dependent variables) in a series of online surveys. Two different dimensions of brand image (warmth and competence) are considered for different types of brand (product, employer and corporate). The thesis uses the 'journal ready format' where a series of related papers form the main part of the work. This thesis adopts a quantitative approach and presents the results from four empirical studies. To compare the two approaches to brand image measurement, Study I (Journal Article I) compared two types of brands (product and corporate) and the two types of brand image measurement approach. In Study II and Study III (Journal Article II), the context was shifted to employer branding, when comparing the two approaches. The analysis of the first and the second studies showed no consistent pattern and no systematic advantage for the personified approach. Indeed the two types of measure appeared quite similar in many respects. When trying to explain the results, task difficulty emerged as a possible explanation and was investigated via Study III and Study IV (Journal Article III). Task difficulty was not lower for the personified approach as expected. While there is a rich body of brand image literature using either personification or direct measurement approaches, there is no research comparing them in the same context/setting to understand any differences between these approaches. Two main conclusions emerged from this research to contribute to the market research literature. This research shows that there is no systematic statistical benefit from adopting the personification approach. Task difficulty varied with age and education, but not as expected from the literature, a finding that might be considered in all survey research, not just that involving brand image.
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Годзь, Наталія Борисівна. "Культурні стереотипи в українській народній казці". Thesis, Харківський національний університет ім. В. Н. Каразіна, 2004. http://repository.kpi.kharkov.ua/handle/KhPI-Press/36671.
Повний текст джерелаАнотація:
Дисертація на здобуття наукового ступеня кандидата філософських наук за спеціальністю 09.00.04 – “Філософська антропологія, філософія культури”. Кафедра теорії культури та філософії науки Харківського національного університету ім. В. Н.Каразіна. - Харків, 2003. У дисертації виділено та розглянуто систему культурних стереотипів як одного із провідних чинників, що формують і зберігають особливості українського етносу, його ментальну специфіку. Дослідження проводилось на текстах народних казок, які записані в різних регіонах України та належать до різних історичних періодів. Для досягнення більшої валідності результатів проведено порівняльно-зіставний аналіз із залученням текстів казок інших етносів. У виборі текстів, які порівнювались, використано таку схему: порівняно тексти казок етносів, які мають спільні історичні та мовні корені, спільну територію існування і тексти етносів, які не мають спільних історико-мовних коренів і не мали (мають) спільного територіального середовища. Аналіз проведено за чотирнадцятьма основними категоріями-константами (“друг/ворог”, “свій/чужий” і та ін.), внаслідок чого виявлено здатність фольклорних текстів накопичувати культурні стереотипи, підтверджено їх стійкість до впливу часу та культурних стереотипів інших етносів, а також здобуто цікаві наукові результати стосовно етнічних особливостей культурних стереотипів українців, їхньої ідентичності.Thesis for the degree of the Candidate of Philosophy on speciality 09.00.04 - “Philosophical anthropology, philosophy of culture”. The Department of the theory of culture and philosophy of science of the Kharkiv National University hamed after V.N.Karazin. - Kharkiv, 2003. The thesis has marked out and considered the system of cultural stereotypes as one the leading factors of forming and keeping of the peculiarities of Ukrainian ethnos and its mentality. The investigations were carried out on the texts of the popular folk tales that were written down in different regions of Ukraine and had a rather wide historical gap. To achieve the validity of the results the comparative analysis with the texts of other ethnoses' tales was made. The analysis was carried out in the following way: there were compared the texts of the ethnoses having common historical roots, common linguistic roots, common territory of existence and the texts of the ethnoses having no common historical – linguistic roots and common territorial environment. The analysis is made on fourteen main categorial constants (“friend/enemy”, “home/foreign” and so on) As the result it was found out not only the ability of folk texts to accumulate cultural stereotypes and proved their stableness to the influence of time and other ethnoses, but also there were achieved interesting scientific results as to the ethnic peculiarities of the cultural stereotypes of the Ukrainians, their identity.
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Kocaj, Ruslan. "Užsieniečių, studijuojančių Lietuvos aukštosiose mokyklose, įvaizdis lietuvių studentų akimis (VPU atvejis)." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100707_122949-75673.
Повний текст джерелаАнотація:
Darbo tikslas – ištirti užsieniečių, studijuojančių Vilniaus pedagoginiame universitete, įvaizdį lietuvių studentų akimis. Darbe tirsime VPU akademinio jaunimo požiūrį bei susiformavusius stereotipus atvykstančių studijuoti į Lietuvą užsieniečių atžvilgiu.
Tyrimo hipotezės
1. VPU studentai turi mažai informacijos apie jų aukštojoje mokykloje studijuojančius užsieniečius bei mažai su jais bendrauja.
2. VPU studentai labiau teigiamus etninių savybių stereotipus yra susikūrę tų tautų atžvilgiu, su kuriomis yra mažiausias kultūrinis distancionalumas. Ir priešingai – labiau neigiamus stereotipus yra susikūrę tų tautų atžvilgiu, su kuriomis yra didžiausias kultūrinis distancionalumas.
3. Pagrindiniai veiksniai, formuojantys studentų vienokius ar kitokius stereotipus skirtingų tautų ir kultūrų atstovų atžvilgiu yra netiesioginiai (t.y. žiniasklaida, visuomenėje paplitę stereotipai).
Darbo metodai: dokumentų analizė, anketinė apklausa
Tyrimo koncepcija
Teorinis šio magistro darbo modelis paremtas koncepcijomis, susijusiomis su stereotipų formavimusi tarpkultūrinėje komunikacijoje. Socialinio tikrovės konstravimo požiūriu (P. Berger, Th. Luckmann) kasdiename gyvenime glūdi tipizacijos schemos, kurios padeda suprasti kitus ir su jais „turėti reikalų“ akistatos situacijoje. Tai verčia manyti, jog egzistuoja savybės (teigiamos ir neigiamos), kurios itin būdingos tam tikros tautos (kultūros) atstovams. Tų savybių „rinkiniai“, kurie ilgainiui susiformuoja visuomenės sąmonėje, sudaro... [toliau žr. visą tekstą]Objective of the Thesis is to analyse the image of foreigners studying in Vilnius Pedagogical University in the eyes of Lithuanian students. The work will encompass a survey of VPU’s academic youth and stereotypes prevailing with regard to foreigners who come to study in Lithuania. Hypotheses of the Thesis 1. Students of VPU have little information on foreigners studying in their higher school and hardly socialize with them. 2. Key factors determining formation of certain stereotypes of representatives of different nations and cultures among students are indirect ones (mass media, stereotypes prevailing in the society). 3. Students of VPU have developed more positive stereotypes with regard to the nations of the least cultural distance; and on the contrary –more negative stereotypes with regard to the nations of the highest cultural distance Methods of the Research: analysis of documents, questionnaire interview. Concept of the Research Theoretical model of the present master thesis is based on concepts related to formation of stereotypes in multicultural communication. From the construction of social reality point of view (P. Berger, Th. Luckmann), schemes of typisation lie in everyday life, which help us understand others and “deal with them” in the confrontation situation. This makes us think that certain qualities (both positive and negative) characteristic to representatives of a certain nation (culture) exist. “Sets” of such qualities that over time establish in the... [to full text]
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Kazinec, Alina. "Moters įvaizdis viešojoje erdvėje." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080924_184431-15267.
Повний текст джерелаАнотація:
Darbe analizuojamas moters įvaizdis Lietuvos viešojoje ervėje (reklamos pasaulyje, televizijoje, moterims skirtuose žurnaluose ir literatūroje). Atskleidžiama lyties samprata, feminizmo rūšys, pristatomas lietuviškas feminizmas. Atskleidžiama viešosios erdvės ir moters įvaizdžio samprata bei pristatomi ir aptariami pagrindiniai moters įvaizdžiai. Pagrindinis darbo tikslas - aptarti moters įvaizdžius Lietuvos viešojoje erdvėje. Moters įvaizdžių sklaidai pasitelkiama feministine kritika. Akcentuojama, kad moters įvaizdžiai formuojasi remiantis stereotipais. Pagrindiniai moters įvaizdžiai: ,,Olialia" mergaitė, moteris manekenė, ,,bloga mergaitė", karjeros moteris, moteris namų šeimininkė ir ponia. Šiuolaikinėje literatūroje kuriamas nepriklausomos, emancipuotos ir vienišos moters įvaizdis. Išvadose teigiama, kad Lietuvos viešojoje erdvėje dažniausiai kuriami tikrovės neatitinkantys bei moterį žeminintys stereotipiniai įvaizdžiai, kurie skatina lyčių nelygybę bei moteriškosios lyties nuvertinimą. Viešojoje erdvėje kuriami moters įvaizdžiai įrodo teiginį, kad abi lytys Lietuvoje tebegyvena maskulinistiniame patriarchaliniame pasaulyje ir laikosi jo normų. Nuolat kartojantis stereotipinėms lyčių vaidmenų interpretacijoms viešojoje erdvėje, vargu ar sulauksime permainų visuomenės nuostatose, suteikiančiose moterims galimybes skleistis kaip pilnavertėms asmenybėms.This work analyses the image of a woman in public space in Lithuania. It reveals the problem of sex and analyses the conception of feminism, its types, also it presents Lithuanian feminism. The conception of public space is revealed and the main images of a Lithuanian woman is are presented. The human sex is a distinguished feature – every individual’s base of identity and experience both in one’s consciousness and supoconsciousness. The phenomenon of sex is one of the fundamental human manifestation which is revealed through a person’s sexual identity – one’s masculinity or femininity. Sexual stereotypes existing in society and culture still influence the conception of ,,masculinity” and ,,femininity”. Sex is one of the underlying factors which form the identity of a person. Both sexes are equal and must have equal rights. The underlying category of feminist theory is a rapport between sexes. The examination of the rapport between sexes includes but does not confine to so called typical feminist questions : women’s status and men’s dominance. Discussing the relationship question is what are the natural differences between sexes? It is proved there are no apparent natural differences. Feminism is a belief in social, political and economic equality between sexes and the movement which refers to the belief that a sex should not be a factor to from a person’s social identity, sociopolitical or economic rights. Lithuania needs feminism because the situation of women is not good... [to full text]
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Petkevičienė, Dalia. "Senatvės įvaizdžiai ir stereotipai žiniasklaidoje." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060320_164833-92988.
Повний текст джерелаАнотація:
The graduation dissertation Old Age Images and Stereotypes in the Media is the analysis of the impact the media does on the formation of the old age images and stereotypes. The objective of this work has been to reveal images and stereotypes that are formed by the media.
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Jankauskaitė, Monika. "Moterų sportininkių įvaizdis ir stereotipas reklamoje." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130906_095459-38537.
Повний текст джерелаАнотація:
Darbo objektas: moterų sportininkių įvaizdis ir stereotipas reklamoje. Darbo tikslas: išsiaiškinti, studentų požiūrį į reklamas, kuriose yra naudojamas moters kaip sportininkės įvaizdis. Darbo uždaviniai: 1. Aptarti reklamos ir įvaizdžio sampratas 2. Apžvelgti moters vaizdavimo stereotipo ir įvaizdžio santykį 3. Ištirti Lietuvos sporto universiteto studentų požiūrį į reklamas, kuriose vaizduojama moteris sportininkė Darbo metodai: • Mokslinės literatūros analizė, kurios metu analizuojama bei susisteminama medžiaga susijusi su moterų įvaizdžiu ir stereotipu reklamoje. • Anketinė apklausa, turizmo ir sporto vadybos studijų programos nuolatinių studijų 4 kurso studentų, siekiant išsiaiškinti požiūrį į reklamose pastebimą moters įvaizdį ir stereotipą. • Aprašomoji matematinė analizė. Rezultatai: Remiantis atliktu tyrimu, paaiškėjo, kad dažniausiai reklamoje vaizduojama moteris yra jauna (18-30 m.). Pastebimiausi moters sportininkės įvaizdžiai reklamoje – stipri, atkakli, nepažeidžiama, seksuali, graži, tobulų kūno linijų, stilinga moteris. Tačiau moters kaip sportininkės įvaizdis nebuvo dažniausiai vaizduojamas, lyginant su kitais moters įvaizdžiais. Rezultatai parodė, kad moters sportininkės vaizdavimas reklamoje, turi įtakos formuojant moters stereotipą visuomenėje. Daugiausia reklamoje pastebimi stereotipai - seksualios, puoselėjančios savo grožį moters.Research subject: female athlete image and stereotype in advertising Research objective: to find out students towards advertising, in which is used female athlete image and stereotype. Research goals: 1. Discuss the advertising and image conception. 2. Review the relation between female stereotype and image 3. To find out students attitude, towards advertising in which is used female athlete image. Research methods: • An analysis of the scientific literature, which analyzed and organised material related to women's image and stereotype in advertising. • A questionnaire-based survey tourism and sports management graduate programs of study for students, standing 4 course in order to find out the attitude towards advertisements noticeable in woman's image and stereotype. • Mathematical descriptive analysis. Results: According to the study, it appeared that most advertising portrayed the woman as young (18-30). The most observed female athlete image in advertising are strong, persistent, invulnerable, beddable, beautiful, perfect body lines, stylish woman. However, a female athlete image has not been commonly depicted, as compared to the other woman image. The results showed that female athlete portrayal in advertising, have an impact on the shaping of the female stereotype in society. Most observed stereotypes in advertising are beddable, upholds its beauty woman.
Книги з теми "Image stereotype"
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Cross-border interactions: Polish-German stereotype : media image and change. Wrocław: Oficyna Wydawn. ATUT--Wrocławskie Wydawn. Oświatowe, 2010.
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2
The image of man: The creation of modern masculinity. New York: Oxford University Press, 1996.
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3
Hallam, Julia. Nursing the image: Media, culture, and professional identity. London: Routledge, 2000.
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4
Sheffield, R. Scott. The red man's on the warpath: The image of the "Indian" and the Second World War. Vancouver: UBC Press, 2004.
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5
missing], [name. Images of Africa: Stereotypes and realities. Trenton, NJ: Africa World Press, 2003.
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1946-, Herman C. Peter, Zanna Mark P, and Higgins E. Tory 1946-, eds. Physical appearance, stigma, and social behavior 3. Hillsdale, N.J: L. Erlbaum Associates, 1986.
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Ross, Susan Dente, and Paul Martin Lester. Images that injure: Pictorial stereotypes in the media. 3rd ed. Santa Barbara, Calif: Praeger, 2011.
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Kong), Asian-Jewish Colloquium (2nd 1987 Hong. The Jews and Asia: Old societies and new images : proceedings of the Second Asian-Jewish Colloquium held by the Asia Pacific Jewish Association, Hong Kong, March 1987. Melbourne: Asia Pacific Jewish Association, 1989.
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Imperial persuaders: Images of Africa and Asia in British advertising. Manchester, UK: Manchester University Press, 2003.
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10
Mills, J. Elizabeth. Expectations for Women: Confronting stereotypes. New York, NY: Rosen Pub., 2010.
Знайти повний текст джерелаЧастини книг з теми "Image stereotype"
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Couderc, Christophe. "Sobre el papel de Lope de Vega en la construcción del relato nacional del clasicismo francés." In Studi e saggi, 23–39. Florence: Firenze University Press, 2020. http://dx.doi.org/10.36253/978-88-5518-150-1.4.
Повний текст джерелаАнотація:
This essay deals with an aspect of the formation process of the image of the Spanish Baroque theatre in France as an irregular and chaotic aesthetic form, which was also considered inferior with respect to the French classical model. In this theoretical construction, Lope de Vega embodies all of the Spanish theatre's flaws and, more generally, Hispanic literature's ones, in turn conceived as an expression of the Spanish nation’s spirit. This process of elaborating an image of an author at the service of the invention of a national stereotype is possible thanks to the early reception of some prose works by Lope (La Arcadia, El peregrino en su patria) which are enjoying a widespread diffusion in their translations. In a context marked by controversy surrounding the tragi-comédie, assimilated by his detractors to a simple theatrical deformation of novelistic material, Lope de Vega assumes the function of representative of a literature considered extraneous to any rule and to the separation between literary genres.
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Goonetilleke, D. C. R. A. "Beyond Stereotypes." In Images of the Raj, 157–62. London: Palgrave Macmillan UK, 1988. http://dx.doi.org/10.1007/978-1-349-19042-3_8.
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Paton, H. J. "Images and Stereotypes." In The Claim of Scotland, 186–202. London: Routledge, 2021. http://dx.doi.org/10.4324/9781003206774-11.
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Horrocks, Roger. "Male Images and Stereotypes." In Masculinity in Crisis, 143–66. London: Palgrave Macmillan UK, 1994. http://dx.doi.org/10.1057/9780230372801_9.
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Warwick, Claire. "Origins, images, and stereotypes." In Doing More Digital Humanities, 84–93. London ; New York, NY : Routledge/Taylor & Francis Group, 2020.: Routledge, 2019. http://dx.doi.org/10.4324/9780429353048-7.
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Brouwer, Dédé. "15. Language, Attitudes and Sex Stereotypes." In Women’s Language, Socialization and Self-Image, edited by Dede Brouwer and Dorian de Haan, 212–24. Berlin, Boston: De Gruyter, 1986. http://dx.doi.org/10.1515/9783110859898-018.
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Flynn, Peter, Joep Leerssen, and Luc van Doorslaer. "On translated images, stereotypes and disciplines." In Interconnecting Translation Studies and Imagology, 1–18. Amsterdam: John Benjamins Publishing Company, 2016. http://dx.doi.org/10.1075/btl.119.01fly.
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Avraham, Eli, and Eran Ketter. "Perceptions, Stereotypes and Media Image of the Developing World." In Tourism Marketing for Developing Countries, 9–23. London: Palgrave Macmillan UK, 2016. http://dx.doi.org/10.1057/9781137342157_2.
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Sully, Jess. "Challenging the Stereotype: The Femme Fatale in Fin-de-Siècle Art and Early Cinema." In The Femme Fatale: Images, Histories, Contexts, 46–59. London: Palgrave Macmillan UK, 2010. http://dx.doi.org/10.1057/9780230282018_4.
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Renov, Michael. "Warring Images: Stereotype and American Representations of the Japanese, 1941-1991." In The Japan/America Film Wars, 95–118. London: Routledge, 2021. http://dx.doi.org/10.4324/9781003205289-5.
Повний текст джерелаТези доповідей конференцій з теми "Image stereotype"
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Jungin Lee, OSung Kwon, Youngwoon Lee, and Sund-Eui Yoon. "Stereotype-based semantic expansion for image retrieval." In 2013 IEEE International Conference on Multimedia and Expo Workshops (ICMEW). IEEE, 2013. http://dx.doi.org/10.1109/icmew.2013.6618241.
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Chau, Kien Tsong, Pau Yen Ooi, and Tan Rurng Jang Amos. "Perception of gender-stereotype in films." In ICMIP 2020: 2020 5th International Conference on Multimedia and Image Processing. New York, NY, USA: ACM, 2020. http://dx.doi.org/10.1145/3381271.3381303.
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Nurieva, Fanuza. "GENDER STEREOTYPE OF MAN�S IMAGE IN TATAR PROVERBS." In 5th SGEM International Multidisciplinary Scientific Conferences on SOCIAL SCIENCES and ARTS SGEM2018. STEF92 Technology, 2018. http://dx.doi.org/10.5593/sgemsocial2018/3.6/s14.032.
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Abramova, Veronika I. "Leo Tolstoy In The Internet Space: Representation, Image, Stereotype, Myth." In International Scientific Conference «PERISHABLE AND ETERNAL: Mythologies and Social Technologies of Digital Civilization-2021». European Publisher, 2021. http://dx.doi.org/10.15405/epsbs.2021.12.03.76.
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Bartosh, Natalia Yu. "The Image of Don Quixote in Russian Book Illustration of the 20th and 21st Centuries. Visual Canon / Stereotype." In Spain: Comparative Studies oт History and Culture. Novosibirsk State University, 2021. http://dx.doi.org/10.25205/978-5-4437-1247-5-18-25.
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Lins de Carvalho, Márcio. "Lines that draw ideas." In LINK 2021. Tuwhera Open Access, 2021. http://dx.doi.org/10.24135/link2021.v2i1.103.
Повний текст джерелаАнотація:
The essay in question brings images that were created during the development process of this author's thesis, made to compose the electronic game from the doctoral/PhD research in Arts. It is the result of readings and exercises on Aby Warburg's reflections on the survival of images through their anachrony and their intuitive interrelationships (pathosformeln), strongly influenced by his Atlas Mnemosine project, where he collects several and different images of various eras and organizes them on Boards, in them Warburg assumes them as elements that talk about some themes (in this case, his Boards spoke of the Renaissance, a constant theme in his research), this "talking about" capability is considered by the historian/theorist similar to a text, rather than words, images, Instead of grammar, aesthetics, the requirements for interpreting the Boards should be another, deeper, it demands more boldness and context. So, understanding Warburg's reflections as a method of reading and interpreting images in their contexts, I started to organize images that I photograph from my daily life, or that I encounter with different media, and which, intuitively, I realized have a common essence: my (Amazonian) region, I started to redraw them using an hatch technique, sometimes putting them on maps or reinforcing some feature that could refer to old cartographic drawings with the intention of, as a kind of cartographer of a contemporary Amazon, reframing stereotypes, paying attention to the local-global relations to which the region ends up being subjected by its inhabitants and other individuals around the world. Those drawings are build in a aesthetic-intuitive interrelationship with each other, based on the Amazon region in a collection of improbable images in the face of the forest-and-river stereotype, without ignoring such, being just a starting point for reflection on a proposed conversation by the images. Can an urban image be related to the Forest? Was it a good or bad relationship? Whatever is the relationship, would it be good or bad for whom? What do we have from the forest in the urban and vice versa? Where is the conflict and where is the symbiosis? Images, unlike texts, are better at instigating questions; where some may see confusion before the "freedom of interpretation" which the images propose to us, others, better equipped (or simply audacious), see in this freedom the opportunity for construction of deep knowledge, more linked to feeling (pathos) it’s not just “read” something from the image, but “feel it” instead. The process of capturing, curating, drawing and presenting the images carries a large number of reflections for the author of this work and hopes that other reflections may emerge from those who face such images, allowing not only the free interpretation of the individual works, but also the order in which they present themselves, thus exploring a greater potential of questions, feelings and interpretations. Thus, the author hopes that this experiment will be an exercise in interpretation similar to what he expects to see in the game he develops in his research.
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Chen Chen, Francois Lauze, Christian Igel, Aasa Feragen, Marco Loog, and Mads Nielsen. "Towards exaggerated image stereotypes." In 2011 First Asian Conference on Pattern Recognition (ACPR 2011). IEEE, 2011. http://dx.doi.org/10.1109/acpr.2011.6166569.
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Kyriakou, Kyriakos, Styliani Kleanthous, Jahna Otterbacher, and George A. Papadopoulos. "Emotion-based Stereotypes in Image Analysis Services." In UMAP '20: 28th ACM Conference on User Modeling, Adaptation and Personalization. New York, NY, USA: ACM, 2020. http://dx.doi.org/10.1145/3386392.3399567.
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Kay, Matthew, Cynthia Matuszek, and Sean A. Munson. "Unequal Representation and Gender Stereotypes in Image Search Results for Occupations." In CHI '15: CHI Conference on Human Factors in Computing Systems. New York, NY, USA: ACM, 2015. http://dx.doi.org/10.1145/2702123.2702520.
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Melo, Lafayette B. "Social Web Memes: Self Images and the Circulation of Stereotypes on Google and Facebook." In Workshop sobre Aspectos da Interação Humano-Computador na Web Social. Sociedade Brasileira de Computação (SBC), 2018. http://dx.doi.org/10.5753/waihcws.2018.3892.
Повний текст джерелаАнотація:
This article describes the working of memes in the Social Web that build stereotypes and images that people make of themselves. The theoretical-methodological approach of French Speech Analysis is used. Memes are collected in search results from Google, Google Images and Facebook to build the search corpus. It is concluded that memes have discursive peculiarities in their internal structure and in their ensemble for a social group, that people can increasingly read messages that are not intended for them and that humor acts for the intense circulation of this communication format.
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1
Krushelnytska, Sofiia. UKRAINE’S IMAGE IN THE FRENCH MEDIA DURING THE EVENTS OF 2004. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11065.
Повний текст джерелаАнотація:
The article examines the formation of the image of Ukraine by the French media during the Orange Revolution. The main factors influencing the tone of publications and difficulties in creating a positive external image of Ukraine in the French media are identified. The article is aimed at the analysis of scientific research on the influence of the French media on the formation of the image of Ukraine and its role in international socio-political processes. The study analyzes the materials of French journalists in the media, written during the events in 2004. The main factors influencing the formation of positive features of the Ukrainian state are identified. The main changes in perceptions of Ukraine in the French media are systematized. The influence of the media on the formation of the image and security of the state is determined. The main peaks of interest in Ukraine from foreign mass media are analyzed. Stereotypes and myths in the image of Ukraine that should be destroyed have been identified. The article also analyzes the role of the Orange Revolution in forming a positive image of Ukraine for foreign recipients. It is also investigated what factors influence the information space of the state and its role in image formation. Examples of Russian influence on the French media in order to undermine Ukraine’s image at the international level are given. Articles, radio and TV materials are offered as an example of interest and attention to the events of 2004. At the same time, the need to control the information that enters the information space outside Ukraine has been demonstrated. However, the positive effects of the image on the support of Ukraine by foreign partners have been identified.
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Chornodon, Myroslava. FEAUTURES OF GENDER IN MODERN MASS MEDIA. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11064.
Повний текст джерелаАнотація:
The article clarifies of gender identity stereotypes in modern media. The main gender stereotypes covered in modern mass media are analyzed and refuted. The model of gender relations in the media is reflected mainly in the stereotypical images of men and woman. The features of the use of gender concepts in modern periodicals for women and men were determined. The most frequently used derivatives of these macroconcepts were identified and analyzed in detail. It has been found that publications for women and men are full of various gender concepts that are used in different contexts. Ingeneral, theanalysisofthe concept-maximums and concept-minimum gender and their characteristics is carried out in the context of gender stereotypes that have been forme dand function in the society, system atizing the a ctual presentations. The study of the gender concept is relevant because it reveals new trends and features of modern gender images. Taking into account the special features of gender-labeled periodicals in general and the practical absence of comprehensive scientific studies of the gender concept in particular, there is a need to supplement Ukrainian science with this topic. Gender psychology, which is served by methods of various sciences, primarily sociological, pedagogical, linguistic, psychological, socio-psychological. Let us pay attention to linguistic and psycholinguistic methods in gender studies. Linguistic methods complement intelligence research tasks, associated with speech, word and text. Psycholinguistic methods used in gender psychology (semantic differential, semantic integral, semantic analysis of words and texts), aimed at studying speech messages, specific mechanisms of origin and perception, functions of speech activity in society, studying the relationship between speech messages and gender properties participants in the communication, to analyze the linguistic development in connection with the general development of the individual. Nowhere in gender practice there is the whole arsenal of psychological methods that allow you to explore psychological peculiarities of a person like observation, experiments, questionnaires, interviews, testing, modeling, etc. The methods of psychological self-diagnostics include: the gender aspect of the own socio-psychological portrait, a gender biography as a variant of the biographical method, aimed at the reconstruction of individual social experience. In the process of writing a gender autobiography, a person can understand the characteristics of his gender identity, as well as ways and means of their formation. Socio-psychological methods of studying gender include the study of socially constructed women’s and men’s roles, relationships and identities, sexual characteristics, psychological characteristics, etc. The use of gender indicators and gender approaches as a means of socio-psychological and sociological analysis broadens the subject boundaries of these disciplines and makes them the subject of study within these disciplines. And also, in the article a combination of concrete-historical, structural-typological, system-functional methods is implemented. Descriptive and comparative methods, method of typology, modeling are used. Also used is a method of content analysis for the study of gender content of modern gender-stamped journals. It was he who allowed quantitatively to identify and explore the features of the gender concept in the pages of periodicals for women and men. A combination of historical, structural-typological, system-functional methods is also implemented in the article. Descriptive and comparative methods, method of typology, modeling are used. A method of content analysis for the study of gender content of modern gender-labeled journals is also used. It allowed to identify and explore the features of the gender concept quantitatively in the periodicals for women and men. The conceptual perception and interpretation of the gender concept «woman», which is highlighted in the modern gender-labeled press in Ukraine, requires the elaboration of the polyfunctionality of gender interpretations, the comprehension of the metaphorical perception of this image and its role and purpose in society. A gendered approach to researching the gender content of contemporary periodicals for women and men. Conceptual analysis of contemporary gender-stamped publications within the gender conceptual sphere allows to identify and correlate the meta-gender and gender concepts that appear in society.
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Tabinskyy, Yaroslav. VISUAL CONCEPTS OF PHOTO IN THE MEDIA (ON THE EXAMPLE OF «UKRAINER» AND «REPORTERS»). Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11099.
Повний текст джерелаАнотація:
The article is devoted to the analysis of the main forms of visualization in the media related to photo. The thematic visual concepts are described in accordance with the content of electronic media, which consider the impact of modern technologies on the development of media space. The researches of the Ukrainian and foreign educational institutions concerning the main features of modern photo is classificate. Modifications and new visual forms in the media are singled out. The main objective of the article is to study the visual concepts of modern photo and identify ideological and thematic priorities in photo projects. To achieve the main objective in the article a certain methodology were used. Due to the historical-theoretical description it was possible to substantiate the study of visual concepts. The conceptual-system method was used to study the subject of media photo projects. The main results of the research are the definition of visual concepts of photo on the example of electronic media and the identification of the main thematic features in the process of visual filling of the media space. Based on the study, we can conclude that today the information field needs quality visual content. For successful creation of visual concepts it is necessary to single out thematic features of modern photo and to carry out classifications on ideological and semantic signs. Given the rapid development of digital technologies, the topic of the scientific article we offer is relevant for scientists, journalists, media researchers, visual journalism experts and photojournalists. Modern space is filled with a large number of pictorial materials, which in most cases form specific images, patterns or stereotypes in the mind of the reader (viewer). Also important is the classification of photo used in journalistic publications. That is why there is a need to explore the content and principles of distribution of ideological priorities of photo in the media. The substantiation of scientists about the important place of photography in the modern media space and the future development of visual technologies, which already use artificial intelligence, is relevant.