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Автор: Grafiati
Опубліковано: 11 вересня 2023

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Статті в журналах з теми "CUSTOMER'S BUYING BEHAVIOR"

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Esti Utami, Rahmah, and Ida Bagus Nyoman Udayana. "Pengaruh Dampak Modal Structural dan Interaksi Sosial pada Niat Beli Pelanggan Dalam Produk Kosmetik MS Glow di Yogyakarta." Reslaj : Religion Education Social Laa Roiba Journal 5, no. 3 (October 1, 2022): 843–54. http://dx.doi.org/10.47467/reslaj.v5i3.1683.

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Анотація:
This study aims to explore the relationship and direct influence of Cognitive Capital and Social Interaction on Information/knowledge sharing behavior, the effect of Information/knowledge sharing behavior on purchase intention, and the direct influence of cognitive capital and social interaction on customer purchase intention on Customer Ms Glow. On an ongoing basis, the company improves the behavior of sharing information/knowledge to bind customers so that there is customer buying interest in a product. Purchase intention is one of the important things in a company, if a company occurs in the behavior of sharing information/knowledge to customers, the customer's interest in buying a product will also increase. These efforts can be realized in the form of increasing customer cognitive capital, increasing social interaction with customers, and being able to provide better service to customers. Data were collected as many as 60 users of Ms Glow products with data collection techniques using a questionnaire containing 20 questions that must be filled out. The data that has been collected is then processed with SPSS for validity testing, hypothesis testing and classical assumption testing. The results showed that the cognitive capital variable had a positive effect on information/knowledge sharing behavior, social interaction had a positive effect on information/knowledge sharing behavior, and information/knowledge sharing behavior had a positive effect on purchase intention. Keywords: Cognitive Capital; Social interaction; Information/Knowledge Sharing Behavior; Purchase Intantion , Prodi Manajemen, Universitas Sarjanawiyata Tamansiswa Yogyakarta, Indonesia.
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Widyaningsih, Bekti, and Eka Ayuningtiyas. "Persepsi Nasabah Tentang Pembiayaan Murabahah dan Implikasinya Terhadap Minat Beli Bank Syariah Indonesia KCP Jombang." JoEMS (Journal of Education and Management Studies) 5, no. 4 (August 28, 2022): 1–7. http://dx.doi.org/10.32764/joems.v5i4.720.

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This study explores a customer's perception of the implications of murabahah financing on buying interest at Bank Syariah Indonesia KC Jombang. This study aims to describe customer perceptions of the attractiveness of murabahah financing at Bank Syariah Indonesia KC Jombang, explain customer buying interest in murabahah financing at Bank Syariah Indonesia KC Jombang, explain the implications of perceptions of customer attractiveness on interest in buying murabahah financing products at Bank Syariah Indonesia KC. Jombang viewed from the theory of Consumer Behavior (Consumer Behavior. The research analysis used is a qualitative case study approach which is a strategy or method that is powerful enough to examine in depth the case to be studied. The study concluded that customer perceptions related to murabahah financing has several attractions, interest in buying murabahah financing at Indonesian Sharia Bank KC Jombang is quite high due to several internal and external factors, while the implications of customer perceptions of Sharia Bank KC Jombang are viewed from the theory of Consumer Behavior ( Consumer Behavior) related to murabahah financing can generate customer buying interest without any hesitation in deciding to apply for financing.
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Ramadhani, Dhevia Halimah, and Ida Bagus Nyoman Udayana. "Pengaruh Efek Carpooling Niat Pembelian pada Calon Pembeli Mobil Bekas di Indonesia." Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah 5, no. 4 (February 15, 2023): 1830–40. http://dx.doi.org/10.47467/alkharaj.v5i4.1720.

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This study aims to explore the relationship and direct influence of Cognitive Capital and Social Interaction on Information/knowledge sharing behavior, the effect of Information/knowledge sharing behavior on purchase intention, and the direct influence of cognitive capital and social interaction on customer purchase intention on prospective used car buyers in Indonesia. On an ongoing basis, the company improves the behavior of sharing information/knowledge to bind customers so that there is customer buying interest in a product. Purchase intention is one of the important things in a company, if a company occurs in the behavior of sharing information/knowledge to customers, the customer's interest in buying a product will also increase. These efforts can be realized in the form of increasing customer cognitive capital, increasing social interaction with customers, and being able to provide better service to customers. Data were collected as many as 60 used car buyers with data collection techniques using a questionnaire containing 20 questions that must be filled out. The data that has been collected is then processed with SPSS for validity testing, hypothesis testing and classical assumption testing. The results showed that the cognitive capital variable had a positive effect on information/knowledge sharing behavior, social interaction had a positive effect on information/knowledge sharing behavior, and information/knowledge sharing behavior had a positive effect on purchase intention. Keywords: influence of purchasing decisions, purchase intentions
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Sugashini, S. "Buying Behavior of Customers towards Online Shopping in Nagercoil City." International Journal for Research in Applied Science and Engineering Technology 10, no. 1 (January 31, 2022): 1671–75. http://dx.doi.org/10.22214/ijraset.2022.40108.

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Анотація:
Abstract: Online purchasing is the new process in the marketing system. The International electronic marketing is a grand this revolution of epoch. It is used to the computer, mobile phone and tap based shopping in India. The main objectives of this research paper is the factors influence the buying behaviour of the online shoppers and identify the most favorable online sites in Nagercoil city. Online shopping provides many choices to consumers than the traditional bricks-and-mortar retail stores. Online shopping is shopping while online or while on the internet. A lot of shoppers are using the internet now-a-days as internet provides a lot of advantage to shoppers. Online shopping includes flexibility, measurability and affordability. Moreover, online shopping has depended on the customer's attitude and their buying behaviour. Hence, an attempt has been made to study the buying behaviour of customers towards online shopping. The researcher suggested that Secured online payments, better to Electronic Stores, return policies and exciting discounts could help the perception of shopping benefits and Online marketers should reduce the delivery charges. The researcher concluded that concluded that Amazon. in is the most favorable online shopping sites and also it depicts that majority of the respondents preferred to buy through online because of accessibility. Keyword: Online Shopping, Electronic marketing, Customer Behaviour.
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Zaman, Nadeem Uz, Ammarah Ahmed, Gul Ghutai, Manzoor Ali Brohi, and Mohammad Zuhair Durrani. "Online Consumerism: Customer’s Orientation in E-buying Impulsivity." Research Journal for Societal Issues 5, no. 1 (April 1, 2023): 01–26. http://dx.doi.org/10.56976/rjsi.v5i1.68.

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This study aimed to investigate the factors influencing e-buying impulsivity among a sample of 328 individuals using adopted scales through a survey. The study found that gender had no effect on e-buying impulsivity, with no significant difference found in the impulsivity of males and females in high-tech e-buying behavior. However, several factors were found to have a significant impact on impulsivity, including webstore shopping experience, general shopping trend, online shopping experience, and emotion/mood. The regression analysis revealed that general shopping trends, customer's income, and online shopping experience were positively associated with e-buying impulsivity. In-store and online shopping experience were also found to be positively associated with e-buying impulsivity. These findings provide insights into the factors that influence e-buying impulsivity, which could be valuable for marketers and businesses in designing effective marketing strategies.
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Sari, Nadia Nurrahmah, and Ida Bagus Nyoman Udayana. "Arus Kas Bebas dan Pengaruh Komitmen Pembelian dan Identitas Global pada Niat Beli Produk Fashion MewahNilai Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia." Reslaj : Religion Education Social Laa Roiba Journal 5, no. 3 (March 1, 2023): 1068–80. http://dx.doi.org/10.47467/reslaj.v5i3.1655.

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This study aims to explore the relationship and direct influence of luxury fashion on the purchase intention of luxury goods, the direct effect of purchase commitment on the purchase intention of luxury goods and the influence of global identity on the purchase intention of luxury goods. On an ongoing basis, companies can increase sales commitment behavior to engage buyers to generate interest in purchasing luxury goods. Purchase intention becomes one of the most important things in a company if a company shares information/knowledge behavior with customers, it will also increase the customer's interest in buying a product. These efforts can be realized in the form of increasing customer cognitive capital and being able to provide more services to customers. Data collected by 50 users of luxury Fahion products. The data that has been collected is then tested for validity, reliability test, hypothesis test and classic assumption test. The results showed that cognitive variables had a positive effect on information/knowledge sharing behavior, social interaction had a positive effect on information/knowledge sharing behavior, and information/knowledge sharing behavior had a positive effect on purchase intention. Keywords: purchase commitment, global identity, purchase intention of fashion products
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Sukaryono, Dedi. "Pengaruh Promosi dan Harga Terhadap Minat Beli Pelanggan PT. Nipsea Paint and Chemicals Cat Nippon Paint." JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis 5, no. 2 (February 22, 2023): 147. http://dx.doi.org/10.47201/jamin.v5i2.133.

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ABSTRACT This study aims to determine the effect of promotion and price on customer buying interest at PT. Nipsea Paint And Chemicals deppo Malang. This research is a quantitative study. The population in this study is the consumers of PT. Nipsea Paint And Chemicals Deppo Malang. The sample used was 100 respondents with purposive sampling technique. The data analysis techniques used are validity and reliability tests, classical assumption tests (normality test, multicollinearity, heteroscedasticity, and autocorrelation test, multiple linear regression analysis, simultaneous test (F test), partial test (t test). of Promotion (X1) on Customer Buying Interest (Y). Partially there is a significant effect of Price (X2) on Customer's Buying Interest (Y). Simultaneously there is a positive and significant effect of Promotion (X1) and Appreciation (X2) on Interest Buy Customer (Y).Keywords: Promotion, price and Buying Interest of Customers ABSTRAKPenelitian ini bertujuan mengetahui pengaruh Promosi dan Harga terhadap Minat Beli Pelanggan PT.Nipsea Paint And Chemicals deppo Malang.Penelitian ini merupakan penelitian kuantitatif. Populasi dalam penelitian ini adalah Konsumen PT.Nipsea Paint And Chemicals Deppo Malang. Sampel yang digunakan sebanyak 100 responden dengan teknik pengambilan purposive smpling. Teknik analisis data yang digunakan yaitu uji validitasdan reliabilitas, uji asumsi klasik (uji normalitas, multikolinieritas, heteroskedastisitas, dan uji autokorelasi,analisisregresi linear berganda,uji simultan (uji F), uji parsial (uji t).Hasil penelitian Secara parsial terdapat pengaruh signifikan dari Promosi (X1) terhadap Minat Beli Pelanggan (Y). Secara parsial terdapat pengaruhsignifikan dari Harga (X2)terhadap Minat Beli Pelanggan (Y). Secara simultan terdapat pengaruh yang positif dan signifikan dari Promosi (X1) dan Hargai (X2) terhadap Minat Beli Pelanggan (Y).Kata Kunci: Promosi, harga dan Minat Beli Pelanggan
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Hajduova, Zuzana, Nikoleta Hutmanova, Lubor Jusko, and Ludovít Molitoris. "The influence of advertising on children's buying behaviour: a case study in Slovakia." Marketing and Management of Innovations 5, no. 3 (2021): 199–210. http://dx.doi.org/10.21272/mmi.2021.3-17.

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Advertising is an essential tool in influencing the customer's buying behavior. However, customers tend to have various levels of understanding and decoding advertising messages. Even though children do not have purchasing power themselves, they still create a key customer segment that can influence the purchase decision of the whole family. The paper focuses on how media usage by children and their attitudes towards advertisements determines their buying behavior. The main purpose of the research is to present and describe how children's advertising literacy develops and its connection with the concept of the theory of mind. The relevance of the decision of this scientific problem is that according to several types of research, children are increasingly targeted through various advertising media. Even though their advertising literacy is not fully developed yet. However, nowadays, there is a growing importance of media in our lives and a need to socialize children as consumers because they represent a huge market for advertisers. An empirical study was carried out by designing a questionnaire filled by Slovak children between the ages of 11 and 15. The advertising impact and the degree of impact of the selected types of advertising media on children's consumer behavior were evaluated. The study involved the online method of computer-assisted web interviewing to investigate the influence of advertising media. The authors assessed the degree of the disruptive effect of the selected advertising media on children and the perception of a chosen medium within gender. The most and the least influential type of media were identified. The findings showed no significant difference within gender in the case of advertising media perception by children. The research empirically confirmed and theoretically proved commercial messages aimed at children through different kinds of traditional and electronic media. According to the results, children's buying behavior is mostly influenced by advertising on social media platforms. This type of media mostly integrates sponsored content which has a huge influence on decision making and forming future preferences. The research results can be helpful for further research of commercial messages of social media aimed at children and how those messages affect the whole family and children's future preferences.
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Falah Baraja Zain, Muhammad, and Sopiah Sopiah. "Perceived Value Sebagai Mediator yang Mempengaruhi Loyalitas Pelanggan Driver GO-JEK." Ekonomi Bisnis 25, no. 1 (May 31, 2020): 26. http://dx.doi.org/10.17977/um042v25i1p26-37.

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Customer loyalty is a main goal for the company. Customer loyalty is a consumer behavior that is realized, among others, buying services continuously, recommending services to others, and having competitor's offer retention. Some of the factors that cause customer loyalty are the quality of service provided by the company and consumer perceived value. So, companies must consider their service efforts given to consumers. Service is declared quality if it meets the customer's needs and expectations. Increasing service quality will also affect consumer perceived value and customer loyalty. The objectives of this study include (1) explaining the requirements regarding service quality, customer loyalty, and perceived value in Malang GO-JEK drivers who use the Telkomsel Ojek Online Package in 2019, (2) to explain the direct effect of service quality on perceived value, and (3) to explain the direct and indirect influence on customer loyalty in GO-JEK drivers on Malang City who use prepaid Telkomsel Online Ojek Packages.
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Ali, Ahsan, and Khair Muhammad. "Impact of Promotional Tools on Consumer Buying Behavior: A Case of FMCG Industry." Journal of Marketing Strategies 3, no. 1 (June 4, 2021): 44–67. http://dx.doi.org/10.52633/jms.v3i1.34.

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Instantaneous changes in the global socio-economic scenario due to rapid uncertainties and emerging technologies have framed a cutthroat competition between the market players across industries. This colossal change in business structures has altered the consumer demands and driven business focus to search for unique marketing tactics to attract, bring-in, and retain a larger customer pool through various promotional tools. The importance of unique marketing strategies for a business is undeniable as the exclusivity of marketing tools is the core idea to draw customer's attention towards the products. Marketers today are relentlessly trying to decipher new strategies through which changing customer demands can be catered to and seek innovative ideas to attain customer attention. This research project thus intends to test the effect of different promotional tools and their impacts on consumer buying behaviour. Every company hence tries to execute various forms of marketing tactics aimed to increase sales and to maximize business market share. Promotion is a mode of marketing that aspires to introduce and at the same time persuade consumers to buy the products offered by the business to enhance the sales volume and increase the firm’s profit margins. Hence, the purpose of this research study is to examine the impact of different promotion tools which include free samples, product price reductions, free coupons, and buy one get one free offer on consumer buying behaviour in the FMCG industry in Pakistan. This study was conducted in Karachi, and a total of 208 respondents were selected using the systematic random sampling technique. The data was collected through a self-administered structured questionnaire which was adapted from previous similar studies. Statistical tools were employed using SPSS and SmartPLS3 software to analyze the gathered data and find some meaningful results. The significance of this research is extensive as the key findings may help organizations devise appropriate promotional strategies to minimize their costs and maximize market share as well as profits. Moreover, the practical contributions of this research persist in the identification of sales promotion strategies that are pertinent to the management of clients in the FMCG market in Pakistan. Hence, this study will be beneficial for organizations to minimize their costs related to sales promotion and will provide the right promotional inducement, marketing strategies for businesses to increase sales by creating purchase behaviour practices for display.
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Дисертації з теми "CUSTOMER'S BUYING BEHAVIOR"

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Wang, Dan, and Liuzi Yang. "Customer Buying Behavior : - Online shopping towards electronic product." Thesis, Umeå University, Umeå School of Business, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-35154.

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ABSTRACT

Online shopping in EU has been shown to a good potential market. The electronic equipment takes a high percent of the individuals shopping. Compared with other goods, online shopping of electronic goods adds great convenience to the life of the people. Buying electronic gadgets online gives customers an opportunity to find a great variety of product online, and customers can review a wide selection of products and find special offers and discount with the best deals online. In the coming years, the development of online retailers is improving and promises a bright future. However, the tangible and intangible problems of electronic product online shopping still exist and the online store retailers lack the customer knowledge in some extent. Therefore, our intention is to explore customer behavior when purchasing electronic products through investigating the factors that can affect online shoppers‟ attitudes, intention and actual buying behavior. Furthermore, through the findings of our research, we offered the online retailers some suggestions to improve their sales and attract more customers.

Our research was conducted at Umeå University, the participants are students who come from four different departments. We categorized the important influencing factors into customer-oriented and technology-oriented factors. We utilized quantitative method in the term of questionnaire to exam how the respondents think about these factors, and we figured out the relationship between the factors and the consumers‟ attitudes and online buying intention for electronic product.

Our final findings show that only the experienced shoppers‟ attitudes highly affect their buying intention. Transaction security and product quality as the most important elements of electronic product online shopping in the customer-oriented factors are voted by the respondents; while in the technology- oriented factors, easy to navigate and useful web content are the most important issues which drawn more customers‟ attention. In addition, we suggested that the online retailers should guarantee a safe and accurate transaction process, moreover, make more efforts to web design and enhance the return and refund after-sales service. Our study is expected to contribute the e-commerce, especially focused on the electronic product field, the further research can take our research as a basic and go deeper to investigate.

 

Key words: online shopping, electronic product, customer buying behavior, factors

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Bailey, John Franklin. "Customer buying behavior at selected petroleum shops in Cape Town." Thesis, Cape Peninsula University of Technology, 2011. http://hdl.handle.net/20.500.11838/973.

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Thesis (MTech (Business Administratiom, Marketing Management))--Cape Peninsula University of Technology, 2011
The dynamic nature of modern organisations, characterised by hyper turbulence, necessitates that organisations remain receptive to the plethora of internal and external forces driving changes in strategy. One such organisation is that of Engen Petroleum Limited which operates in an everchanging, highly competitive environment. In order to remain the market leader, Engen needs to revisit its strategy to contend with market forces, bearing in mind that globalisation, as well as international ownership of competitor companies, play a role. In order to maintain a competitive advantage, the role of brands in the context of convenience is important, as brand recognition makes decision-making simpler for consumers who are in a rush. It is hence deemed expedient for forecourt retailers to understand customer satisfaction drivers, such as quality, service and convenience (Molefi, 2007). The current research focuses on the Engen Western Cape Quick Shop network, and in particular, investigates the possible reasons, namely growth rates, product offering, location, and customer service, for performance compared to the national average. A questionnaire/survey was conducted to determine the demographic characteristics of customers as well as the factors that influence their propensity to utilise Engen Quick Shops. This research was intended to provide Engen Petroleum Limited with data and information to enable the Western Cape Convenience dealer network to not only grow at the national average, but also to position itself at the forefront of the Convenience Store market.
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Ndi, Rene Xavier Owona. "Variables influencing customers' buying behaviour in the South African clothing retail industry." Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/3029.

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It is important for business managers to understand customers’ buying behaviours, as customers are the cornerstone of the business’ marketing strategy and the main providers of businesses’ profits. Previous research have identified numerous factors that influence customers’ buying behaviour, factors such as prices, promotions, brand image, brand reputation, customer experience and socio-cultural aspects. Despite the attention given to variables influencing buying behaviour, there was still a gap to be filled in this field of study in the clothing retail industry, especially in the South African clothing retail industry. Thus, the primary objective of this study was to investigate how the understanding of customers’ brand perceptions, customer experience and social considerations can be used by clothing retailers to initiate a purchase. A literature overview was conducted on the global retail industry, the global clothing retail, as well as on the South African retail and, more specifically, the South African clothing retail. In addition, a literature overview on variables influencing buying behaviour was provided, with a special accent on the selected variables for this study, namely brand perceptions, customer experience and social considerations. From the literature overview conducted on variables, seven independent variables were selected to be investigated with the dependent variable, buying behaviour. The independent variables, namely brand perceptions (as measured by brand quality, brand reputation and brand image), customer experience (as measured by store physical environment and staff service), and lastly social considerations (as measured by reference groups and culture/subculture) and the dependent variable (buying behaviour) were then presented in a hypothesised model. An empirical investigation was undertaken to establish the influence of the independent variables on the dependent variable. The measuring instrument used for the investigation was a self-administered questionnaire using seven-point Likert type of scale. The items were constructed based on previous research instruments found in secondary literature sources. The non-probability convenience sampling was implemented in this study to identify respondents. 207 usable questionnaires were collected and were examined through statistical analyses. The validity and the reliability of the measuring instruments were confirmed by exploratory factor analysis (EFA) and the calculation of Cronbach’s alpha coefficients. Descriptive statistics were undertaken to summarise respondents’ demographic information, while Pearson’s Product Moment Correlations were calculated to determine the correlations among variables. Furthermore, the relationships between the variables were assessed through multiple regression analysis, while a t-test and ANOVA tests were conducted to determine the influence of demographic variables on independent variables that showed significant positive relationships with the dependent variable. In addition, post-hoc Scheffe tests were undertaken to elaborate on the significant differences resulting from the t-test and ANOVA tests. Significant positive relationships were found between Brand Image/Reputation and Buying Behaviour, between Store Physical Environment and Buying Behaviour and between Cultural Clothing and Buying Behaviour. The empirical results also showed that there was a significant relationship between Age and Cultural Clothing. In the same way, there was a significant relationship between Population Group and the variables Brand Image/Reputation and Cultural Clothing. This study has contributed to the body of literature on buying behaviour, especially in the field of clothing retail, by extending the factors to consider when aiming at improving buying behaviour. In addition, the development of the hypothesised model significantly contributed towards having a better understanding of customers’ perceptions of the selected variables, and ultimately how these variables could trigger their purchase decisions. As a result, this study enumerated some recommendations and suggestions that should enable retailers to create a positive image and reputation in customers’ minds, assist retailers in arranging the stores in a more attractive way for customers and reach more culture-conscious customers.
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Engelbrand, Sandra, and Patricia Lundberg. "CSR-Marketing : En studie om kunders köpbeslut och påverkan av hotellbranschens marknadsföringsarbete." Thesis, Örebro universitet, Restaurang- och hotellhögskolan, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-68712.

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Gestlöf, Sandra, and Maria Hendsel. "Kundens val av researrangör." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-25027.

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Syftet med studien är att undersöka vilka faktorer som kunden anser påverkar och avgör valet av researrangör samt jämföra detta med researrangörernas egen syn. En avgränsning har gjorts till två researrangörer, Ving och Fritidsresor samt till privatturism. Studiens disposition består av ett inledande kapitel i form av introduktion där bakgrund, syfte och frågeställningar presenteras följt av en avgränsning. Vidare presenteras studiens teoretiska grund som följs av det metodologiska tillvägagångssättet. Det fjärde kapitlet består av den insamlade empirin och uppsatsen avslutas med analys och slutsatser som baseras på de ovannämnda kapitlen. Studien undersöks utifrån fyra teorier vilka belyser konsumentbeteende, köpprocess, kundtillfredsställelse och eventuella gap mellan kundernas samt företagens uppfattning. Dessa teorier ligger till grund för studiens diskussion och slutsats. Det teoretiska materialet baseras på vetenskapliga artiklar och litteratur inom ämnet. En metodtriangulering har tillämpats i studien där kvantitativ och kvalitativ metod i form av enkätundersökningar och intervjuer utgör grunden för det material som presenteras i empirin. Då studien analyserar och jämför researrangörernas syn med kundens syn har en komparativ design tillämpats. Resultaten från undersökningen presenterar både likheter och skillnader mellan kundernas respektive företagens syn på faktorer som påverkar valet av researrangör. Likheterna har resulterat i synen på hemsidans betydelse, direktflyg samt marknadsföring i form av omdömen från nära och kära. Skillnaderna som kunde urskiljas var främst synen på sociala medier. Undersökningen visar att kunderna anser att service/tillgänglighet/kontakt är den mest centrala och avgörande faktorn när beslut av en researrangör görs.
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Nilsson, Christofer, Anastasiia Liashchenko, and Rebecka Andreasson. "Customers’ buying behaviour toward premium dog food brands - A case study of Bozita Robur." Thesis, Jönköping University, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12830.

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Анотація:

Purpose: The purpose of this thesis is to contribute to knowledge of customers’ buying behaviour toward premium dog food by examining their brand associations and how these are shaped by using Bozita Robur as a case study.

Background: Market for dog food has increased heavily during the last decades what made knowledge of underlying driving forces of dog food consumption crucial for dog food producers. Quite peculiar is a phenomenon of purchasing behaviour towards a product purchased but not consumed turning it into a more complex and dynamic object of study. Lack of coherent and conclusive research that offer an understanding of primary behavioural drivers and preferences of Swedish dog food customers makes it a good opportunity to continue investigating the dog food industry.

Method: The study is conducted in the form of a single case study. A survey instrument is used to collect data on awareness and to identify behavioural beliefs and subjective norms of consumers, followed by phone interviews that uncover their attitudes towards dog food brands. Lantmännen Doggy’s brand Bozita Robur is used for this purpose. Data collected is further analyzed with the application of consumer behaviour related theories.

Findings: The study has found that Swedish customers have built a positive image associated with premium dog food brands, where superior quality is the primary association. On the brand schema level, each of the premium dog food brands investigated holds specific associations in consumer minds, whereas the strength of these associations depends much on brand recognition levels. Bozita Robur, though less familiar among respondents, was found to have a positive brand schema and is associated with Swedishness and high quality.

Customers of premium dog food brand actively search for information when making a purchasing decision towards a dog feed brand. In a product, they do value high nutrition content. Dog owners are influenced by various social groups, among which breeders and specialty store staff have the strongest influence when it comes to purchasing advice of the dog food brands.

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Lejon, Elina, Linda-Marie Wahlund, and Jennie Berggren. "What Influences B2B Buying Behaviour? : An empirical study of Fläkt Woods and its customers." Thesis, Jönköping University, JIBS, Business Administration, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-282.

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This study has been conducted in cooperation with Fläkt Woods, an industrial supplier of ventilation systems. The study only concerned chilled beams which are an explicit group of ventilation products within Fläkt Woods’ product portfolio. The purpose of the study was to explore how Fläkt Woods’ customers perceive certain elements when choosing Fläkt Woods as a supplier of chilled beams and why they perceive them the way they do. The elements include quality, service, technical performance, technical knowledge, communication, time of delivery, installation, calculation program, flexibility, market adjustment, technical documentation, relationships and geographic distance. The study has been conducted employing a combination of both a quantitative and a qualitative approach in which a questionnaire has been sent out to Fläkt Woods’ customers in order to shed light on their opinions.

The results showed that most of Fläkt Woods’ customers are satisfied or even very satisfied with the elements that were investigated. The elements that the customers were most satisfied with concerning the chilled beams were quality, service and technical knowledge. They believe that Fläkt Woods’ products have a good finish, that they are easy to get in touch with, that they are able and willing to give quick answers and feedback and that they have great knowledge about their chilled beams. The element that the customers are least satisfied with and that Fläkt Woods need to improve is flexibility. Even if Fläkt Woods believe that their special solutions are flexible, their customers do not fully agree. The customers’ attitude towards the flexibility is that Fläkt Woods prefer to provide standard solutions of chilled beams rather than offering special solutions. The results also showed that Fläkt Woods’ competitors are one step ahead considering the design of chilled beams. Thus, design is an element of the marketing program that Fläkt Woods need to improve. Furthermore, the study showed that relationships and communication which represent the “soft” elements concerning human interaction are just as important as the rest of the elements. Thus, Fläkt Woods need to consider these elements as well as the others when outlining the marketing program.

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Dvořáková, Ivana. "Návrh na optimalizáciu internetového predaja Triola a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-199715.

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This diploma thesis demonstrates the importance of the internet sales in today's world, using an example of the real world company, Triola, which specializes in lingerie manufacturing. Objective of this thesis is behavioral analysis of the company's customers, followed by evaluation of this knowledge which results into recommendations on how to optimize internet sales and how to enhance the design and functionality to achieve this. Analysis and its evaluation are both based on the latest research in this field, which describes the customer's motivation for the internet shopping and the correlation between web design and impulsive shopping. Part of the analysis is also the comparison of trends in behavior of customers all across the world with customers from Czech Republic and with customers of Triola company, trying to identify trends that will likely affect the Triola company in the future. The thesis also comes up with important information about the customers of the Triola company and possible evolution of the internet sales and shows the different approaches for the Triola to take, in order to make internet shopping a pleasant experience for its customers and to raise the internet sales rates as a result.
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9

Jonsson, AnnaKatarina, and Jenny Lenell. "Köpbeteenden i en inredningsbutik." Thesis, University of Gävle, Department of Business Administration and Economics, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-5049.

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Syfte: Syftet med denna studie är att kartlägga kundernas köpbeteenden i en inredningsbutik, Divas Boning och att diskutera hur dessa kan påverkas och bidra till ökad konsumtionsnivå hos kunderna.

 

Metod: Vi har valt att använda oss av både en kvalitativ metod i form av en intervju samt en kvantitativ metod i form av en enkät. Dessa presenteras var och en för sig i empirikapitlet. Analyser har sedan gjorts också uppdelat i kvantitativ- och kvalitativ data.

 

Resultat & slutsats: Vår studie visar att det är av stor vikt att Divas Boning tydligt positionera sig och arbetar med sina kundrelationer. Vår studie visar även att valet av sortiment i hög grad påverkar hur butiken uppfattas och att det är viktigt att som mindre inredningsbutik inte bara se liknande butiker som konkurrenter utan även större kedjor. 

 

Förslag till fortsatt forskning: Som fortsatt forskning skulle vi finna det intressant och lärorikt att studera branschen ur ett vidare perspektiv och göra en grundlig konkurrensanalys av Divas Bonings alla konkurrenter. I denna studie kan vi endast beröra köpbeteendet hos Divas Bonings kunder. Det skulle även vara intressant att studera skillnader mellan handel i fysisk miljö och på Internet.

 

Uppsatsens bidrag: Förutom kunskapen att arbeta med teoretiska modeller har vår studie framförallt bidragit med kunskap om Divas Bonings nuvarande kunder. Vi har fått en god uppfattning om kundernas köpbeteenden, vad de har för uppfattningar och behov. Denna studie kommer också att vara användbar för Divas Boning i deras marknadsplanering.

 

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Kerner, Ann-Christiin. "Slow Fashion Brand Customer Persona : The profile and buying insights of a slowfashion brand customer." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14707.

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Purpose: The purpose of this thesis is to expand knowledge of slow fashion brand customer by creating a persona that communicates the characteristics and aspects that influence purchase decisions of slow fashion consumers. Method: Since slow fashion consumer concept is still rather unexplored area, qualitative research strategy approach was chosen for this thesis, to get more deep data about the slow fashion consumer profile and buying insights. To address the research questions, single case study was used. The data was gathered through semi-structured interviews that were conducted with five female slow fashion consumers who had recently made a purchase from a Swedish slow fashion brand MASKA’s online store. To analyse the data, a coding approach was used. As a result of the coding process, themes that described the slow fashion consumer’s profile and buying insights emerged and were used later to create a narrative of the slow fashion buyer persona. Conclusion: In order to expand knowledge of slow fashion brand customer, a persona that communicates the characteristics and aspects that influence purchase decisions of slow fashion buyer was developed with this study. To answer the research questions and develop persona, five female slow fashion brand buyers were interviewed. Answering the research questions provided 8 different themes that emerged from the interview transcripts and made up slow fashion brandbuyer persona, which fulfilled the purpose. The emerged themes were describing who slow fashion brand buyer persona is: 1) creative mind; 2) globetrotter and explorer; 3) fond of nature, and themes that described what influences the slow fashion buyer: 4) consciousness; 5) quality over quantity; 6) shoppers of small boutiques; 7) trust; 8) esthetics. This study did not come to a firm conclusion, but rather aimed to provide more in-depth knowledge about slow fashion brand buyer and point out implications to further study the slow fashion consumer.
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Книги з теми "CUSTOMER'S BUYING BEHAVIOR"

1

Sugars, Bradley J. Buying customers: Revolutionary new rules for you to get more customers with far less money. [Las Vegas, NV]: The Truth, LLC, 2012.

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Naumov, Vladimir. Consumer behavior. ru: INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1014653.

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The book describes the basic issues concerning consumer behavior on the basis of the simulation of the decision-making process on buying behavior of customers in the sales area of the store and shopping Internet sites. The classification of models of consumer behavior, based on research in the area of economic, social and psychological theories and empirical evidence regarding decision-making by consumers when purchasing the goods, including online stores. Methods of qualitative and quantitative research of consumer behavior, fundamentals of statistical processing of empirical data. Attention is paid to the processes of consumers ' perception of brands (brands) and advertising messages, the basic rules for the display of goods (merchandising) and its impact on consumer decision, recommendations on the use of psychology of consumer behavior in personal sales. Presents an integrated model of consumer behavior in the Internet environment, the process of perception of the visitor of the company, the factors influencing consumer choice of goods online. Is intended for preparation of bachelors in directions of preparation 38.03.02 "Management", 38.03.06 "trading business" and can be used for training of bachelors in direction of training 43.03.01 "Service", and will also be useful for professionals working in the field of marketing, distribution and sales.
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3

Steckstor, Denise. The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior. Wiesbaden: Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, 2012.

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4

Steckstor, Denise. The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-7078-7.

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5

What customers want: Move them to buy, buy more, and keep on buying. New York: Pearson Prentice Hall, 2009.

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6

Davis, Kevin. Slow Down, Sell Faster!: Understand Your Customer's Buying Process and Maximize Your Sales. AMACOM, 2011.

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7

Krishna, Aradhna. Customer Sense: How the 5 Senses Influence Buying Behavior. Palgrave Macmillan Limited, 2013.

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8

Krishna, Aradhna. Customer Sense: How the 5 Senses Influence Buying Behavior. Palgrave Macmillan, 2013.

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9

Krishna, Aradhna. Customer Sense: How the 5 Senses Influence Buying Behavior. Palgrave Macmillan, 2015.

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10

Customer Sense How The 5 Senses Influence Buying Behavior. Palgrave MacMillan, 2013.

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Частини книг з теми "CUSTOMER'S BUYING BEHAVIOR"

1

Liu, Matthew Tingchi, James L. Brock, James Gui Cheng Shi, and Christopher Rong Wei Chu. "Chinese Consumers’ Online Group Buying Behaviour Model." In The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World, 598. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-50008-9_160.

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2

Kumar, Saurav, R. Ashoka Rajan, A. Swaminathan, and Ernest Johnson. "Hyper-personalization and Its Impact on Customer Buying Behaviour." In Data Intelligence and Cognitive Informatics, 649–64. Singapore: Springer Nature Singapore, 2022. http://dx.doi.org/10.1007/978-981-19-6004-8_50.

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3

Sivakumaran, Bharadhwaj, and Piyush Sharma. "Store Environment and Impulse Buying Behavior: A Super-Market Perspective." In Marketing, Technology and Customer Commitment in the New Economy, 62. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11779-9_30.

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4

Dasgupta, Kamalika, and Indrani Dasgupta. "Factors Triggering Panic Buying Behaviour among Indian Consumers during COVID-19 Pandemic." In Sustainable Marketing and Customer Value, 95–105. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003173311-10.

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Olejár, Jaroslav, František Babič, and Ľudmila Pusztová. "Understand the Buying Behavior of E-Shop Customers Through Appropriate Analytical Methods." In Lecture Notes in Computer Science, 300–307. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-22999-3_27.

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6

Neri, Filippo. "Using an agent based simulation to evaluate scenarios in customers' buying behaviour." In Emergent Intelligence of Networked Agents, 177–88. Berlin, Heidelberg: Springer Berlin Heidelberg, 2007. http://dx.doi.org/10.1007/978-3-540-71075-2_14.

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Raju, V. "A Case Study on the Buying Behaviour of Online Customers in Bangalore." In Current Trends in Economics, Business and Sustainability, 54–65. Singapore: Springer Nature Singapore, 2023. http://dx.doi.org/10.1007/978-981-99-3366-2_7.

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8

Steckstor, Denise. "Introduction." In The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior, 1–6. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-7078-7_1.

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Steckstor, Denise. "Conceptual Basis and Literature Review." In The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior, 7–38. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-7078-7_2.

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Steckstor, Denise. "Theoretical Foundation and Model Development: The Relationship of CM Determinants, Customer Attitudes and Buying Behavior." In The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior, 39–73. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-7078-7_3.

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Тези доповідей конференцій з теми "CUSTOMER'S BUYING BEHAVIOR"

1

Kvíčala, Daniel, and Halina Starzyczná. "Customer Buying Behaviour in International E-commerce through Empirical E-shop Data." In Seventh International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/limen.s.p.2021.121.

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The article deals with customer e-loyalty. The main objective of the research was to investigate customer buying behaviour, hence customer e-loyalty in e-commerce, and the implications of this for e-shops. Specifical­ly, it concerns how customers behave at e-shops, how often they buy from the e-shops and what kind of revenue they bring to the e-shops. First, the theoretical background of the research is presented, based on some studies. The theoretical discussion proceeds from the broader context of loyalty. The core of the theory is e-loyalty. Secondary research and its results are then characterized. The subject of the research is the analysis of empirical e-shop data related to the manifestations of behavioural e-loyalty. Indicators in­forming about the proportion of loyal customers on the main variables of interest, concerning the total number of all customers, the number of visits to the e-shop, the number of transactions and the sales volume, were eval­uated. Also, the subject of the research is a company operating e-shops in selected countries and its customers. The research covers a total of 13,418 customers. The results obtained contradict the claims of some authors that e-loyalty is one of the key factors for the success of e-shops and that e-loyal customers generate a substantial part of the volume of purchases and sales.
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2

Halim, Erwin, Venny Cornelya, Hendry Hartono, Marisa Karsen, and Marylise HEBRARD. "Customer Impulsive Buying Behaviors in Indonesia E-Marketplace." In 2022 International Conference on Information Management and Technology (ICIMTech). IEEE, 2022. http://dx.doi.org/10.1109/icimtech55957.2022.9915065.

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3

Wan Fucai, E. Jia, and Wang wei. "Multi-product pricing method based on the customer buying behavior." In 2008 Chinese Control and Decision Conference (CCDC). IEEE, 2008. http://dx.doi.org/10.1109/ccdc.2008.4597700.

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4

Zhao, Yuan, and Deborah Thurston. "Incorporating Heterogeneous Customer Preferences With Dirichlet Process Mixture Model for Product Positioning in Environmentally Conscious Design." In ASME 2012 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2012. http://dx.doi.org/10.1115/detc2012-71161.

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Increased environmental protection legislation forces manufacturers to employ environmentally conscious design and manufacturing methods. In addition, customer preferences for energy efficient and environmentally sustainable products influence manufacturers design strategies. In order to influence customer buying behaviors for environmentally friendly products, manufacturers need to understand customer preferences first. Manufacturers can make optimal design decisions based on inference on customers’ decision making models. It is recognized that consumers are heterogeneous in their response to different attributes for any given type of product or service. In this paper, we proposed a framework for incorporating heterogeneous customer preferences with Dirichlet Process mixture model for product positioning in environmentally conscious design. The uncertainty about the functional form of the customer preference distribution can be expressed by using a nonparametric prior, in which the number of clusters grows without bound as the amount of data grows. An automobile design case study is used here to demonstrate the proposed approach.
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Černikovaitė, Miglė. "The impact of Influencer marketing on consumer buying behavior in social networks." In Contemporary Issues in Business, Management and Economics Engineering. Vilnius Gediminas Technical University, 2019. http://dx.doi.org/10.3846/cibmee.2019.082.

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Purpose – the purpose of the article is to analyze the impact effect of Influencers marketing on consumer buying behavior by determining which partnership opportunities are most relevant. Research methodology – the theoretical analysis of scientific literature and quantitative statistical analysis of empirical research results. Findings – the research in Lithuania has shown that before making a decision to purchase a product or a service, most respondents are actively seeking information in social networks by reading other costumers feedback. Moreover, the survey reveals that recommendations, comments, shared information about certain brands by Influencers are the most important factors in changing buying behavior. Research limitations – the main limitations of research may be the geographical research area – Lithuania and social networks (Facebook). Practical implications – understanding of Influencers impact on consumer buying behavior. Originality/Value – this scientific topic is rather new. Scientists, like Matsumura, Yamamoto, & Tomozawa (2008), investigated Influencers and Consumer Insights impact in the Blogosphere; Thakur, Srivastava (2015) presented a Conceptual research model of Influencers impact of Customer Satisfaction and Loyalty and etc. However, there is a lack of research investigating the impact of Influencer marketing on consumer buying behavior. This research aims to fill this gap in the Lithuanian case
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6

"EFFECT OF CUSTOMERS’ SENSES ON THEIR BUYING DECISIONS AND PURCHASING BEHAVIORS." In РОЗВИТОК СУСПІЛЬСТВА ТА НАУКИ В УМОВАХ ЦИФРОВОЇ ТРАНСФОРМАЦІЇ. Молодіжна наукова ліга, 2020. http://dx.doi.org/10.36074/08.05.2020.v1.01.

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7

BÎRSAN, Alina-Nicoleta, Raluca-Elena GHINEA, Robert-Andrei COSTACHE, and Cristina STATE. "PANDEMIC CONSUMER – HOW THE PANDEMIC CHANGED OUR BUYING HABITS: ROMANIAN EXAMPLE." In International Management Conference. Editura ASE, 2022. http://dx.doi.org/10.24818/imc/2021/01.11.

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Romanian economy has been, for almost two decades now, based on consumption. Thus, private consumption has become a vital element in supporting national economy and everyday life, with peaks and lows. Numerous studies have documented the Romanian consumer’s behaviour and purchasing trends, concluding that Romanians are more than just customers, rather “patients”. Big retail chains have become "the main cause" for their illness, called consumerism. Before the pandemic, Romanian customers chose to acquire goods that they did not need, just because they were trending or because it brought them a boost of image within their social group. On the other hand, from the point of view of sales targets and other economic indicators, that retailers use to build their strategies upon, it can be understood how this “disease” is increasing, transforming consumerism into a real national (with international reach) pandemic. The profit of large retail companies has shown that in peacetime (without war, cataclysms, or other adverse events), retail companies know how to manage their business and, above all, understand how to influence buyer behaviour. Under Covid pandemic threats potential customers’ access to physical premises had been restricted, therefore retail companies swiftly adapted to the Governmentally influenced change of buying patterns by increasing online accessibility. We have investigated through a quantitative analysis how pandemic procurement and consumption trends varied under these circumstances. Our research showed results that we found easy to predict, but difficult to explain from an economic point of view, mainly due to the psychological impact external factors played in general economy.
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Patma, Tundung Subali, Karisma Sri Rahayu, Mohammad Iqbal, and Andriani Kusumawati. "Antecedents of Customer Loyalty from Buying Behavior About Outdoor Cafe Consumers with Natural Nuances." In 3rd Annual International Conference on Public and Business Administration (AICoBPA 2020). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210928.048.

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Murali, R., S. Arunkumar, and V. Mahalakshmi. "Effect of visual merchandising techniques on the impulsive buying behavior of apparel customers in the Tiruchirapalli city." In THIRD VIRTUAL INTERNATIONAL CONFERENCE ON MATERIALS, MANUFACTURING AND NANOTECHNOLOGY. AIP Publishing, 2022. http://dx.doi.org/10.1063/5.0096815.

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Haziri, Fortesa, Lulzim Shabani, and Miloslava Chovancova. "Customer game experience impact on gamification and online purchasing." In Contemporary Issues in Business, Management and Economics Engineering. Vilnius Gediminas Technical University, 2019. http://dx.doi.org/10.3846/cibmee.2019.078.

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PPurpose – the purpose of the current research was to investigate the influence of the experience of players and no-players on their purchasing behavior in a gamified purchasing setting. Research methodology – PLS-SEM has been employed to investigate the effect of gaming on consumer behavior and analyze the data gathered via the questionnaire distributed online. Findings – unlike studies in different domains, where the positive impact of game experience in a gamified learning environment and purchasing intention towards gamified products has been highlighted, the results of this research reveal the irrelevance of game experience in online purchasing behavior. Research limitations – firstly, no comparison has been made concerning the differences between board-games and online games. Secondly, the length of time spent playing has not been analyzed. Lastly, the research does not offer any insight regarding the country, nor compare online and offline buying behavior. Practical implications – eventually, game experience needlessly impacts the purchasing process in a gamified setting. Game design, personality, characteristics, cultural background and other attributes of the participants are an important caveat. Originality/Value – the research reveals stimulating results for scholars in the field of gamification, game elements, consumer behavior, and online purchasing
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