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Добірка наукової літератури з теми "Commerce"

Автор: Grafiati

Опубліковано: 4 червня 2021

Оновлено: 16 листопада 2024

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Статті в журналах з теми "Commerce"

Bonneau, Cécile. "Le commerce équitable : commercer autrement, commercer justement ?" Regards croisés sur l'économie 21, no. 2 (2017): 86. http://dx.doi.org/10.3917/rce.021.0086.

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Zhao, Qun, Chun-Der Chen, Zhongyun Zhou, and Ruihan Mao. "Factors Influencing Consumers' Intentions to Switch to Live Commerce From Push-Pull-Mooring Perspective." Journal of Global Information Management 31, no. 1 (March 17, 2023): 1–30. http://dx.doi.org/10.4018/jgim.319972.

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Анотація:

Conventional e-commerce retailers are less advantageous in attracting online consumers than streamers in live commerce. In China, live commerce has gradually become the mainstream sales channel. Based on the push-pull-mooring model of migration theory, this study aims to identify the reasons that urge online consumers to switch from shopping on conventional e-commerce to live commerce, as well as the potential obstacles of such a switch. About 306 Chinese consumers with conventional e-commerce and live-stream shopping experience participated in this study. The results indicate that live commerce's attractiveness has the greatest impact on consumers' willingness to switch to live commerce, followed by dissatisfaction with conventional e-commerce, while switching costs has no significant effect. Low interactivity most greatly impacts dissatisfaction with conventional e-commerce, while streamers' charisma greatly impacts on live commerce's attractiveness, and low familiarity impacts switching costs. The authors analyze the data by gender and occupation to yield additional findings.

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Lubis, Citra Windy, and Diana Sinaga. "Analisis Pemahaman Generasi Muda Terhadap Pengenaan Pajak Penghasilan Pengusaha Online (E-Commerce)." Accumulated Journal (Accounting and Management Research Edition) 4, no. 1 (January 23, 2022): 70. http://dx.doi.org/10.22303/accumulated.4.1.2022.70-79.

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Анотація:

E-Commerce merupakan model bisnis yang mempertemukan penjual dan pembeli secara online atau tanpa pertemuan langsung. Transaksi-transaksi yang dilakukan didalam E-Commerce berpotensi dalam pengenaan pajak, salah satunya pengenaan pajak penghasilan atas transaksi-transaksi terseebut.Pajak penghasilan ini dikenakan kepada wajib pajak orang pribadi yang dalam hal ini para generasi muda yang berusia 21-30 tahun yang memiliki usaha dibidang E-Commerce.penelitian ini bertujuan untuk mengetahui dan menganalisi tingkat pemahaman generasi muda pelaku E-Commerce tentang pengenaan pajak penghasilan atas usaha mereka. Dengan melakukan wawancara kepada generasi muda yang memiliki usaha dibidang E-Commerce didapatkan hasil bahwa masih rendahnya tingkat pemahaman pajak penghasilan atas pendapatan dari melakukan kegiatan bisnis E-Commerce sehingga tingkat kesadaran dalam melaporan pajak penghasilannya juga masih rendah. Sosialisasi peraturan perpajakan atas E-Commerece juga masih rendah yang mengakibatkan para pelaku E-Commerce tidak memahami peraturan perpajakan E-Commerece yang berpotensi menghilangkan pendapatan Negara atas pajak penghasilan tersebut.

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Maamar, Zakaria. "Commerce, e-commerce, and m-commerce." Communications of the ACM 46, no. 12 (December 2003): 251–57. http://dx.doi.org/10.1145/953460.953508.

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Li, Xiao Bo. "Research of E-Commerce Negotiation Strategies on Genetic Algorithm." Advanced Materials Research 433-440 (January 2012): 4020–24. http://dx.doi.org/10.4028/www.scientific.net/amr.433-440.4020.

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Анотація:

With the electronic commerce's unceasing development, the traditional electronic commerce(e-commerce) flow and the support technology are facing up to the huge challenge. Therefore, it becomes a urgent needs to change traditional commerce pattern, as well as enhance the transaction efficiency and increase intellectualized degree of the transactions. But the agent technology's appearance has provided the new turning point for the intellectualization electronic commerce's development, also arose at the historic moment based on the agent e-commerce model. The agent technology and the genetic algorithm(GA) are discussed in this paper, together with the e-commerce on-line negotiations application, which provides the quota and the optimized model for on-line negotiations' development.

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Habyba, Anik Nur, Taufik Djatna, and Elisa Anggraeni. "Positioning E-commerce Produk UKM berdasarkan Kebutuhan Afektif Pengguna." Krea-TIF 9, no. 1 (May 30, 2021): 21. http://dx.doi.org/10.32832/kreatif.v9i1.3590.

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Анотація:

Pengembangan e-commerce untuk pemasaran produk UKM (Usaha Kecil Menengah) telah banyak dilakukan di Indonesia. Beberapa e-commerce telah dikembangkan oleh Pemerintah namun masih belum mampu meningkatkan penjualan produk UKM di daerah. E-commerce Produk UKM harus mampu bersaing dengan e-commerce lain yang sudah berhasil di pasaran. Salah satu cara e-commerce produk UKM untuk meningkatkan daya saingnya adalah dengan mengetahui posisinya di lingkungan pasar online Indonesia. Hal tersebut dapat menjadikan e-commerce produk UKM semakin baik dalam menarik minat konsumen. Pengguna e-comerce dewasa ini tidak hanya memilih e-commerce dari fungsinya tetapi juga kualitas afektifnya. Kualitas afektif berarti e-commerce dapat memuaskan pengguna secara emosional. Tujuan dari penelitian ini adalah untuk mengetahui posisi e-commerce produk UKM berdasarkan pendekatan kualitas afektif e-commerce. Multidimensional Scaling (MDS) digunakan untuk memetakan posisi e-commerce produk UKM dalam persaingan e-commerce di Indonesia. Hasil ekstraksi Kansei Words menggunakan Term Frequency Inverse Document Frequency (TF-IDF) dan Principal Component Analysis (PCA) adalah dua kata kansei (canggih dan terjangkau). Kedua kata ini digunakan untuk analisis posisi sebagai dimensi peta perseptual. Berdasarkan peta perseptual, e-commerces produk UKM sudah canggih tetapi tidak cukup terjangkau.

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Sun, De Lin, Jie She, Zhen Yan Cai, Xi Ya Feng, Ai Ling Ma, and Li Zhen Zhang. "Diversification Study of Cultivation Pattern of E-Commerce Professional Talents." Applied Mechanics and Materials 411-414 (September 2013): 2280–83. http://dx.doi.org/10.4028/www.scientific.net/amm.411-414.2280.

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Анотація:

The diversified e-commerces development requires that institutions higher education innovate their cultivation patterns professional talents, study the diversified cultivation patterns e-commerce professional talents, optimize the cultivation patterns e-commerce professional talents in the institutions higher education and enhance the quality cultivations professional talents.

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Pinho de Rezende, Erickson. "ELECTRONIC COMMERCE (E-COMMERCE)." Revista Gênero e Interdisciplinaridade 4, no. 04 (July 11, 2023): 162–77. http://dx.doi.org/10.51249/gei.v4i04.1452.

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Анотація:

The work in question here aims to show how contracts are the basis for carrying out electronic commerce or E-commerce, since its rule is also based on the Consumer Defense Code (CDC), Law 8.078/90. In addition, it will clarify how to use contracts to obtain any other asset. The adhesion contract, the focus of our study, is a contract carried out where only one of the parties is willing to assume the risk of the thing, which is generally a movable good and almost always an electronic good that is easily deteriorated. Knowing this, it is up to those who have a little clarification and study, to show that today with the Consumer Defense Code (CDC), people have a framework of rules and laws that protect and support their protection. For its elaboration, this research will be carried out through bibliographical references of renowned authors, who are the ones we base ourselves on for the study of the subject discussed here.

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Moha, Mohamad Rivaldi, Sukarmi Sukarmi, and Afifah Kusumadara. "Urgensi Pendaftaran Penyelenggara Sistem Elektronik Bagi Pelaku Usaha E-Commerce." Jambura Law Review 2, no. 2 (June 19, 2020): 101–19. http://dx.doi.org/10.33756/jlr.v2i2.5280.

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Анотація:

Kewajiban pendaftaran penyelenggara sistem elektronik bagi seluruh pelaku usaha e-commerce di indonesia menjadi salah satu program pemerintah dalam Peta Jalan Sistem Perdagangan Nasional Berbasis Elektronik (Road Map E-commerce) Tahun 2017-2019. Oleh karena itu, Tujuan penulisan ini untuk menguraikan pentingnya pendaftaran penyelenggara sistem Elektronik bagi pelaku usaha e-commerce di Indonesia. Penelitian ini merupakan penelitian yuridis normatif yang menggunakan pendekatan perundang-undangan, pendekatan konsep dan pendekatan perbandingan. Hasil dari penelitian ini adalah pentingnya pendaftaran penyelenggara sistem elektronik bagi pelaku usaha e-commerce ialah memudahkan konsumen dalam mengidentifikasi pelaku usaha, serta dapat membantu pemerintah dalam program pengenaan pajak bagi pelaku usaha e-commerec.

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Yan, Wei. "Research on Tourism E-Commerce Based on Web Data Mining Technology." Applied Mechanics and Materials 543-547 (March 2014): 3663–66. http://dx.doi.org/10.4028/www.scientific.net/amm.543-547.3663.

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E-commerce is an inevitable trend of the development of tourism industry according to the characteristics of the development of tourism electronic commerce, using Web data mining technology, the tourists, and tourism core product classification to develop personalized tourism electronic commerce services, identify potential customers, develop dynamic adjustment of tourism products, and improve the tourism electronic commerce web site design and the tourism information retrieval speed.[ It can provide the tourism electronic commerce website for tourism enterprise construction planning, strategic planning, website maintenance and web marketing to provide the reference for the construction of network brand. Analysis of the data mining technology and Web records the process of mining, mining and recommendation engine using Web records help the tourism electronic commerce personalized tourism network. Meanwhile, the usages of e-commence can recommend travel plans for travelers and improve the reservation rate of network of tourism. Tourism enterprises also can make more profit

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Більше джерел

Дисертації з теми "Commerce"

Marti, Nadal, and Venouil Charles. "M-commerce : M-commerce: a consumer perspective." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-22932.

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Анотація:

E-commerce and m-commerce are, currently, both becoming a strong and important way of making business. This thesis aims to find out and analyze the reaction of people in front of the new phenomenon m-commerce in, not only, accessing to information, but also, conducting transactions through mobile devices.The reaction of people has been studied by observing and analyzing existing theories stating in m-commerce. The empirical studies were conducted through the administration of a questionnaire to a sample of 250 young European inhabitants. This survey aimed to collect primary data.The findings show that m-commerce in general is well perceived by customers. It can be a good way to make business depending on the sector companies are involving. Even if m-advertising can be considered as a good communication tool by companies, it appears that most of customers are not enthusiastic to receive any m-advertisement on their smart phone. However, companies can see in m-commerce a way to differentiate themselves such as offering m-payment possibility.

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Corrêa, João Batista. "E-commerce." Florianópolis, SC, 2002. http://repositorio.ufsc.br/xmlui/handle/123456789/83703.

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Анотація:

Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro Tecnológico. Programa de Pós-Graduação em Engenharia de Produção.
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Esta dissertação tem como objetivo identificar as principais características do e-commerce que influenciam no processo de decisão de compra via internet, tendo o consumidor on-line como centro deste estudo. Evidenciou-se o processo de decisão de compra por este possibilitar uma análise de cada etapa "percorrida" pelo consumidor ao realizar suas compras via internet. Para isso, no primeiro momento, foi utilizada a pesquisa exploratória , a partir de um roteiro semi-estruturado de entrevista, para efeito de uma análise em profundidade, de modo a aproveitar a experiência dos entrevistados na utilização do e-commerce. Os conteúdos foram sendo incluídos à medida que foram relevantes ao estudo. Já no segundo momento, foi utilizada a pesquisa descritiva, através de um questionário estruturado, objetivando a confirmação ou não dos resultados da primeira pesquisa. A informação precisa sobre os produtos e a conveniência em adquirí-los, a qualquer hora do dia ou da noite, sete dias por semana e em qualquer lugar, são as principais características apontadas pelos entrevistados, somadas a comodidade, como principal benefício. This dissertation aims to identify the main characteristics of the e-commerce that influence, tends the consuming on-line as center of this study. The process of purchase decision was evidenced by this to facilitate an analysis of each stage " traveled " by the consumer when accomplishing its purchases through internet. For that the exploratory research was used, starting from a semi-structured route of interview, for effect of an analysis in depth, in way to take advantage of the interviewees' experience in the use of the e-commerce. The contents went being included as they were important to the study. The convenience in acquiring the product to any hour of the day or of the night, seven days a week and, anywhere, it is the main characteristic pointed by the interviewees, and the comfort, the main benefit.

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Moskorz, Rafael Roberto. "M-commerce." Florianópolis, SC, 2002. http://repositorio.ufsc.br/xmlui/handle/123456789/83802.

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Анотація:

Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro Tecnológico. Programa de Pós-Graduação em Engenharia de Produção.
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O trabalho apresentado a seguir tem por objetivo estudar estratégias para a difusão do M-Commerce, uma variação do E-Commerce (comércio eletrônico) onde o comércio é feito usando aparelhos conectados a redes sem fio e, por isto mesmo, móveis, o que justifica o "M" da sigla. Neste trabalho primeiramente são lançadas as definições do comércio eletrônico, mantendo-se o escopo do trabalho no segmento Business-to-Consumer. Em seguida, o trabalho fala brevemente sobre a economia digital e o marketing digital. Logo após, as tecnologias que envolvem o M-Commerce são discutidas, se dividindo em três componentes básicos: tecnologias de comunicação (WAP, Bluetooth, redes sem fio por pacotes), tecnologias de troca de informação (linguagens) e tecnologias de identificação e localização do usuário. Após esta discussão, são apresentados produtos potenciais e o panorama tecnológico atual, no Brasil e no mundo. No capítulo seguinte fala-se da difusão de inovações, usando principalmente o modelo de Rogers (1995). Neste capítulo descreve-se os elementos que compõem a difusão de inovações (a inovação, os canais de comunicação, o tempo e o sistema social) e são levantados os fatores que devem ser levados em conta na difusão de uma nova tecnologia (econômicos, tecnológicos e culturais). Por fim, são levantadas possíveis construções estratégicas para a difusão do M-Commerce. Para este fim, é usado principalmente o modelo de construção de estratégias de Sawyer (1986), baseado nos três fundamentos de uma estratégia (produto, mercado e negócio), abordados à luz do M-Commerce e da difusão de inovações. Como resultado, chega-se às considerações mais importantes que devem ser tomadas para que o M-Commerce possa crescer e se difundir, bem como aos desafios que terá de enfrentar para que isto ocorra.

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Silva, Nildo Carlos da. "E-commerce." reponame:Repositório Institucional da UFSC, 2012. http://repositorio.ufsc.br/xmlui/handle/123456789/86948.

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Анотація:

Tese (doutorado) - Universidade Federal de Santa Catarina, Centro Tecnológico, Programa de Pós-Graduação em Engenharia de Produção, Florianópolis, 2004
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Este trabalho apresenta um modelo de comércio eletrônico, cujo contexto é ofertar a informação como um produto comercial. Apresenta uma topologia para este propósito, propõe a construção de portais com servidores de aplicativos dedicados, os quais poderão ser acessados mediante duas modalidade de aquisição da informação. O modelo contextualiza a implementação de programas embutidos nos aplicativos principais, cuja finalidade, é gerar logs de todas as transações e eventos que ocorrem durante uma sessão de uma determinada aplicação, estes são compilados em tempo real para mapear a tarifação conforme a opção do cliente. O trabalho apresenta os diagramas de blocos e seus relacionamentos, bem como a implementação do modelo.
This work proposes to develop an electronic commerce model, which context is to offer the information as a commercial product. For this purpose a topology is presented with the construction of portals with dedicated application servers, which could be accessed by two information acquisition modalities. The model brings into context the implementation of programs embedded in the main applications, which main functionality is to generate logs of all transactions and events that take place during a section of a certain application, these are compiled in real time to map billing according to customer#s option. The work presents the block diagrams and their relationships, as well as the implementation of the model.

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Segretario, Carmela <1995&gt. "E-commerce e cross-border e-commerce in Giappone: il commercio elettronico come mezzo di crescita e internazionalizzazione per l’impresa." Master's Degree Thesis, Università Ca' Foscari Venezia, 2021. http://hdl.handle.net/10579/19625.

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Анотація:

L’avvento delle tecnologie dell'informazione e della comunicazione (ICT) e la conseguente necessità di digitalizzazione nella società contemporanea hanno reso il commercio elettronico una tematica fondamentale e perciò non più trascurabile. I numeri dell’e-commerce continuano a subire nel mondo un costante aumento di anno in anno, sottolineando l’importanza economica che riveste questa realtà. Un fenomeno che si inquadra in questo contesto è quello del cross-border e-commerce, ovvero del commercio elettronico transfrontaliero. Il presente elaborato ha l’obiettivo di analizzare la situazione dell’ultimo decennio dell’e-commerce e, in particolar modo, del cross-border e-commerce in Giappone. L’analisi inizierà con una contestualizzazione del tema riguardante il mondo e l’Italia, per poi focalizzarsi specificatamente sul Giappone. Saranno ripercorsi la nascita e la diffusione di internet e del commercio elettronico in Giappone, dal primo scambio commerciale per corrispondenza del 1876 fino alla vendita digitale contemporanea. Si passerà in seguito ad un approfondimento sulla storia e sui modelli di business dei siti web di e-commerce più influenti per fatturato, come Amazon, Rakuten, Yahoo! Shopping, ZOZOTOWN, Mercari e Yahoo! Auctions. In secondo luogo, saranno analizzate le caratteristiche e lo stato del commercio online transfrontaliero attraverso statistiche governative, studi accademici o documenti di organizzazioni per il commercio estero, con particolare riguardo alla possibilità dell’impresa di espandersi in Giappone attraverso il commercio elettronico rivolto ai consumatori. Dai dati resi disponibili dal ministero dell’economia, del commercio e dell’industria giapponese e dall’Agenzia per la promozione all’estero e l’internazionalizzazione delle imprese italiane (ICE) si evince che, sia in Italia che in Giappone, il cross-border e-commerce non abbia ancora raggiunto uno stadio avanzato di maturità, mentre sia maggiormente sviluppato in altri mercati come quello cinese. Eppure, per un Giappone alle prese con un continuo calo dei consumi causato dalla diminuzione progressiva della natalità e della popolazione, potrebbe rivelarsi un ottimo alleato per espandere il proprio raggio economico verso nuovi territori. Per l’Italia, d’altro canto, potrebbe costituire una possibilità concreta per superare gradualmente la situazione di arretratezza digitale in cui attualmente versa. A riprova di ciò, sarà infine citata l’azienda YOOX NET-A-PORTER GROUP come esempio di e-commerce utilizzato con successo per l’export dall’Italia al Giappone.

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Corbitso, Kenneth, Thomas Ash, and Neil Pisone. "Combining the Benefits of Traditional Commerce and E-Commerce with M-Commerce benefits in the Retail Industry." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12840.

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Анотація:

The convergence of traditional and electronic commerce practices is being driven by the need for businesses to keep up with the ever increasing competition of online retailing. This thesis aims to examine and analyze the possible benefits that may arise via the use and development of rapidly evolving mobile technology, through analyzing the benefits of each of the forms of commerce during outlined stages of retail process, in order to evaluate to what extend the benefits can be combined. The benefits of each form of commerce were studied by observing existing theories and validated as perceived benefits through consumer surveys and management interviews.The theoretical part of this thesis is based on academic literature in the subject of Traditional commerce, Electronic commerce and Mobile commerce. The empirical studies were conducted as both qualitative and quantitative research, with a consumer survey conducted with 350 students, as well as two interviews with managers of retail stores in Västerås, Sweden.Results of the analysis shows that Mobile commerce has a role to play in better combining the benefits of traditional and electronic commerce and results in a combined figure implementing the findings into a working model, which we have dubbed ‘the four I’s of commerce’. The results are aimed at aiding retail managers in determining whether or not to implement a revised business model including the aspect of mobile commerce.

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Mehenni, Sadaoui. "Electronic commerce : Consumers’ perception of mobile social commerce in Sweden." Thesis, Linnéuniversitetet, Institutionen för informatik (IK), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-97359.

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Анотація:

The evolution of mobile telephony and social media platforms gave birth to different new concepts of electronic commerce (e-commerce), such as mobile commerce (m-commerce) and social commerce (s-commerce). In 2014 a new concept called mobile social commerce (mscommerce) was introduced. This concept occurs when e-commerce activities are performed on social media platforms using mobile devices. Many researchers did look into e-commerce and its different concepts, but not so many did look into ms-commerce, especially when it comes to exploring the consumers’ perception of this concept and their shopping motivation. The aim of this study is to explore the relation between ms-commerce and the Swedish consumers in order to find out what is the consumers’ perception of ms-commerce in Sweden, and how ms-commerce affects consumers’ shopping motivation. To do this a qualitative approach is used where interviews with 9 people using ms-commerce platforms to buy products were conducted. The research is based on the extended unified theory of acceptance and use of technology model (UTAUT2). The findings of this study indicate that consumers perceive ms-commerce in Sweden as a very useful and entertaining technology that has economic benefits for the consumers, but they also perceive it to have privacy issues and to be lacking trustworthiness. Furthermore, the findings strongly suggest that ms-commerce comments on products available on ms-commerce platforms have a direct influence on consumers’ shopping motivation, the live chat feature available on ms-commerce platforms is a very good tool that has a positive influence on consumers shopping motivation, and targeted advertisement in ms-commerce has no influence on consumers’ shopping motivation.

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Balmaceda, Celedón Álvaro Mauricio Cristián. "Framework E-Commerce." Tesis, Universidad de Chile, 2016. http://repositorio.uchile.cl/handle/2250/139907.

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Анотація:

Ingeniero Civil en Computación
Una de las actividades más populares en la web es comprar. Los sitios web dedicados al comercio tienen una oportunidad única totalmente nueva para desarrollar negocios. Existe la oportunidad de desarrollar vetajas competitivas significativas en sus respectivos mercados creando experiencias gratas para el usuario. El éxito dependerá en perfeccionar los esfuerzos para abordar las expeciencias de clientes centrados en el usuario. Los Frameworks Open Source disponibles permiten desarrollar una gran variedad de soluciones e-Commerce, además de tener grandes comunidades que las respaldan así como muchísimos usuarios satisfechos. Sin embargo, todas estas opciones fueron construidas en un contexto en donde el poder de procesamiento de los clientes era limitado. Muy distinto al actual panorama, en donde la web ha madurado alcanzando una serie de características que mejoran las experiencias de los usuarios. El presente trabajo propone una solución tecnológica base para apoyar el desarrollo de diferentes soluciones e-Commerce donde es posible (en comparación a los Frameworks actuales): resultados más rápidos, ideal para prototipos y productos entregables mínimos; una solución integral que desarrolla características para servidores, browsers y dispositivos móviles; contruido nativamente con capacidades tiempo-real para minimizar el esfuerzo en desarollo; e integración de herramientas de desarrollo para hacer que la configuración, desarrollo, e instalación sea extremadamente rápido. Durante el trabajo de título se logró desarrollar una plataforma con base sólida construida a partir de las buenas prácticas obtenidas por la experiencia de los actuales sitios web e-Commerce, pero con características de las aplicaciones web modernas tales como reactividad y tiempo-real, lo que le entrega ventajas competitivas. El mayor aporte de este trabajo fue el desarrollo de una arquitectura genérica útil para cualquier aplicación web. Finalmente se plantean transformaciones útiles en la arquitectura que beneficiarán también al framework.

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Zapata, Liempi Cristina, and Barraza Fernando Depix. "E-Commerce www.lacumbreonline.cl." Tesis, Universidad de Chile, 2014. http://www.repositorio.uchile.cl/handle/2250/130303.

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Анотація:

Tesis para optar al grado de Magíster en Marketing
Autores no autorizan el acceso a texto completo de su documento
Zapata Liempi, Cristina (Parte I), Depix Barraza, Fernando (Parte II)
En el presente estudio se detalla el proyecto de plan de marketing a realizar para el sitio de E-Commerce de la empresa La Cumbre Limitada, empresa que se desenvuelve dentro del nicho de mercado del comercio electrónico de equipamiento deportivo para realizar montañismo, escalada y trekking. Un nicho en el que se observan varios competidores, dos de estos con mayor proyección, pero todos se caracterizan por utilizar sus sitios web solamente como una herramienta transaccional, con muy poca diferenciación entre ellos y ninguno ofrece una propuesta de valor distinta que permita una ventaja competitiva. Frente a esta situación, y al crecimiento anual estimado de un 20% a 30% para el comercio electrónico en el país, se presenta una excelente oportunidad para tomar ventaja con una propuesta de valor única y diferenciada que permita una mayor penetración de mercado. Para la realización de este plan de marketing se utilizaron fuentes de información segundaria, junto con encuestas electrónicas realizadas a los clientes y un benchmarking entre el sitio de E-Commerce actual de La Cumbre con los sitios de la competencia. Esto permitió detectar los factores a mejorar del sitio actual y a establecer los objetivos y estrategias para alcanzarlos. La principal estrategia a utilizar será una Estrategia de Contenido de Marca que permitirá atraer clientes al sitio web y se lograra llevar al online una fortaleza offline de la empresa, que es la asesoría y el consejo experto que presta la fuerza de ventas en la tienda física de la empresa. Con esto se busca disminuir el riesgo frente a compras de alta implicancia para los clientes y que finalmente compren en el nuevo sitio. El presupuesto necesario para el plan de marketing es de $16.334.320 y con él se pretende aumentar la participación de mercado de un 7% a un 11% representando un ingreso por ventas durante el primer año de $ 155.257.143.

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Ouahmed, Dalil. "Le commerce équitable." Montpellier 1, 2006. http://www.theses.fr/2006MON10051.

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La notoriété du commerce équitable s'est envolée ces dernières années au point qu'une majorité de consommateurs sont capables de définir aisément le concept: payer un produit de consommation un peu plus cher afin de garantir une rémunération équitable pour les producteurs du Sud qui ont contribué à sa production, le plus souvent en fournissant la matière première. La diffusion de ce commerce a permis de rendre compte des conséquences désastreuses pour ces producteurs d'une mondialisation, où la recherche de l'efficience économique d'un monde libéralisé associé à la déréglementation des marchés, sont la norme. En réponse à ces dérives, des actions émanant de la société civile, à l'instar du commerce équitable, se sont développées pour mettre en place un nouveau type de régulation. L'économie solidaire prenait ainsi place dans notre environnement réaffirmant la place de valeurs non marchandes dans notre économie
The notoriety of the equitable trade flew away these years, so much so that a majority of consumers are able to define the concept easily: to pay a product for human consumption a little expensive in order to guarantee an equitable remuneration for the producers who contributed to his production, generally by providing the raw material. The diffusion of this trade made it possible to account for the disastrous consequences for these producers of a universalization, where the research of the economic efficiency of a liberalized world associated the deregulation of the markets, gone is standard. Ln reponse to this drifts, actions emanating of the civil company, following the example equitable trade, developed to set up a new type of regulation. The interpendent economy took seat in our environ ment reaffirming the place of non commercial values in our economy

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Книги з теми "Commerce"

Whitehead, Geoffrey. Commerce. Oxford: Butterworth-Heinemann, 1993.

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Thomas, D. J. Commerce. London: Pitman, 1985.

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Williams, D. Treharne. Commerce. Harlow: Longman, 1985.

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Ahmad, Tabrez. Cyberlaw, e-commerce & m-commerce. New Delhi: A.P.H. Publishing Corporation, 2009.

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Candace, Deans P., ed. E-commerce and M-commerce technologies. Hershey, PA: IRM Press, 2005.

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Percival-Straunik, Lindsay. E-commerce. London: Economist in association with Profile Books, 2001.

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Schneider, Gary P. Electronic commerce. Cambridge, Mass: Course Technology, 2000.

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Adam, Nabil R., and Yelena Yesha, eds. Electronic Commerce. Berlin, Heidelberg: Springer Berlin Heidelberg, 1996. http://dx.doi.org/10.1007/3-540-60738-2.

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Boardman, Rosy, Marta Blazquez, Claudia E. Henninger, and Daniella Ryding, eds. Social Commerce. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-03617-1.

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Illik, J. Anton. Electronic Commerce. München: Oldenbourg Wissenschaftsverlag GmbH, 2002. http://dx.doi.org/10.1524/9783486593853.

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Dreier, Hardy. "Electronic Commerce (E-Commerce)." In Medien von A biz Z, 102. Wiesbaden: VS Verlag für Sozialwissenschaften, 2006. http://dx.doi.org/10.1007/978-3-531-90261-6_43.

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Doran, Susan. "Commerce." In England and Europe in the Sixteenth Century, 102–20. London: Macmillan Education UK, 1999. http://dx.doi.org/10.1007/978-1-349-26990-7_5.

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Verevis, Constantine. "Commerce." In Film Remakes, 37–57. New York: Palgrave Macmillan US, 2005. http://dx.doi.org/10.1007/978-1-137-08168-1_2.

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Bederman, David J. "Commerce." In Globalization and International Law, 27–34. New York: Palgrave Macmillan US, 2008. http://dx.doi.org/10.1057/9780230612891_4.

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Müller, Anna, Florian Eckelmann, and Siamak Ghofrani. "Commerce." In Avatar Hacking®, 152–74. München: Haufe, 2024. http://dx.doi.org/10.34157/978-3-648-17380-0_5.

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Mülder, Wilhelm. "Commerce." In Angewandte Wirtschaftsinformatik und angewandte Informatik lernen, 41–62. Wiesbaden: Springer Fachmedien Wiesbaden, 2024. http://dx.doi.org/10.1007/978-3-658-43437-3_4.

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Qin, Zheng, Yang Chang, Shundong Li, and Fengxiang Li. "E-Commerce and E-Commerce Strategy." In E-Commerce Strategy, 1–33. Berlin, Heidelberg: Springer Berlin Heidelberg, 2014. http://dx.doi.org/10.1007/978-3-642-39414-0_1.

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Abbing, Hans. "Commerce and the Rejection of Commerce." In The Economies of Serious and Popular Art, 187–243. Cham: Springer Nature Switzerland, 2022. http://dx.doi.org/10.1007/978-3-031-18648-6_5.

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Liu, Yinyuan. "E-Commerce- und Social-Commerce-Plattformen." In Social Media in China, 173–84. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-11231-8_9.

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Olbrich, Rainer, Carsten D. Schultz, and Christian Holsing. "Electronic Commerce." In Electronic Commerce und Online-Marketing, 3–45. Berlin, Heidelberg: Springer Berlin Heidelberg, 2015. http://dx.doi.org/10.1007/978-3-662-46327-7_2.

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Тези доповідей конференцій з теми "Commerce"

Jawale, Supriya, Aparna Bondade, Manish Sontakke, Aditya Sohagpure, Akash Muneshwar, and Nisarga Wankhede. "Extended Reality E-Commerce: The Evolution of E-Commerce through XR Based Technologies." In 2024 OPJU International Technology Conference (OTCON) on Smart Computing for Innovation and Advancement in Industry 4.0, 1–7. IEEE, 2024. http://dx.doi.org/10.1109/otcon60325.2024.10687746.

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Mostefaoui, S. K., N. Faci, and Z. Maamar. "S-commerce: Injecting social elements into m-commere." In TELSIKS 2011 - 2011 10th International Conference on Telecommunication in Modern Satellite, Cable and Broadcasting Services. IEEE, 2011. http://dx.doi.org/10.1109/telsks.2011.6112068.

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Andronatiev, Victor, and Svetlana Ceban. "Electronic Commerce." In 27th International Scientific Conference “Competitiveness and Innovation in the Knowledge Economy”. Academy of Economic Studies of Moldova, 2024. http://dx.doi.org/10.53486/cike2023.41.

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Анотація:

In the modern society, electronic commerce (e-commerce) has become a primary factor of the global economy, opening up new possibilities for businesses, consumers and society. This is due to the widespread use of computing, which in turn has changed technologies and user behavior. Online trading platforms have become increasingly accessible and user-friendly. The use of IT (Information Technology) in commerce has enabled consumers to procure products and services conveniently and quickly. Depending on the type of interacting entities, we can have the following categories: Business-to-business, Business-to-consumer, Consumer-to-business, Consumer-to-consumer, Business-to-government, Government-to-business, Government-to-consumer. The use of computing in commerce has the following advantages: it leads to an increase in income, it is more convenient for the user and the seller, it is cheaper for the user, it saves time, it allows to improve the ecology, etc. For example, in online sales it allows to increase sales, which leads to an increase in income. When the user is looking for a product, he can see what parameters it has, what price it has in different stores, so he can find the right product much faster. In addition to saving time, it saves money because it finds the store with the lowest price, it does not spend on shipping. Because it uses less transport, so it pollutes the environment less. It is also more profitable for the seller, he has no expenses for the rent of the store, communal services, it needs a minimum number of staff, etc. More than that, not using e-commerce (compared to other companies) could leads to loss of income, or even bankruptcy of the business. Other of the important factors in the growth of e-commerce is the use of mobile devices (m-commerce), such as smartphones and tablets. Companies quickly moved to develop mobile apps and websites adapted for mobile devices, making them easy to use and hassle-free.

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Carlsson, C., P. Walden, and J. Veijalainen. "Mobile commerce." In 36th Annual Hawaii International Conference on System Sciences, 2003. Proceedings of the. IEEE, 2003. http://dx.doi.org/10.1109/hicss.2003.1174212.

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Pearson, I. D. "Commerce 2020." In IEE Colloquium eCommerce - Trading but not as we know it! IEE, 1998. http://dx.doi.org/10.1049/ic:19980786.

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Cross, B. "Electronic commerce." In IEE Seminar Confidence in e-Commerce Applications. IEE, 2000. http://dx.doi.org/10.1049/ic:20000705.

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Moser, Carol, Paul Resnick, and Sarita Schoenebeck. "Community Commerce." In CHI '17: CHI Conference on Human Factors in Computing Systems. New York, NY, USA: ACM, 2017. http://dx.doi.org/10.1145/3025453.3025550.

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Lederer, Albert L., Dinesh A. Mirchandani, and Kenneth Sims. "Electronic commerce." In the 1996 ACM SIGCPR/SIGMIS conference. New York, New York, USA: ACM Press, 1996. http://dx.doi.org/10.1145/238857.238908.

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Turban, Efraim, Narasimha Bolloju, and Ting-Peng Liang. "Social commerce." In the 12th International Conference. New York, New York, USA: ACM Press, 2010. http://dx.doi.org/10.1145/2389376.2389382.

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"Session 8A: e-Commerce & m-Commerce." In The 6th International Conference on Advanced Communication Technology, 2004. IEEE, 2004. http://dx.doi.org/10.1109/icact.2004.1338012.

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Frey, Martha. Catalog Commerce. Boston, MA: Patricia Seybold Group, August 2001. http://dx.doi.org/10.1571/psgp8-30-01cc.

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Kramer, Mitch. hybris Commerce 3.1. Boston, MA: Patricia Seybold Group, May 2009. http://dx.doi.org/10.1571/pr05-21-09cc.

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Gebase, Len, and Steve Trus. Analyzing electronic commerce. Gaithersburg, MD: National Institute of Standards and Technology, 1994. http://dx.doi.org/10.6028/nist.sp.500-218.

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Kramer, Mitchell. Elastic Path Commerce 6.2. Boston, MA: Patricia Seybold Group, January 2010. http://dx.doi.org/10.1571/pr01-14-10cc.

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Kramer, Mitchell. ATG Commerce Suite 9. Boston, MA: Patricia Seybold Group, February 2009. http://dx.doi.org/10.1571/pr02-19-09cc.

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Kramer, Mitchell. ATG Commerce Service Center. Boston, MA: Patricia Seybold Group, March 2008. http://dx.doi.org/10.1571/pr03-13-08cc.

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Kramer, Mitchell. ATG Commerce Suite 2007.1. Boston, MA: Patricia Seybold Group, June 2008. http://dx.doi.org/10.1571/pr06-12-08cc.

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Barbosa, Nick, Leah Kauffman, Michelle Stephens, Rebecca Dorch, and Marcus Holzinger. Space Commerce Workshop Report. National Institute of Standards and Technology, May 2020. http://dx.doi.org/10.6028/nist.sp.1500-14.

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Roback, Edward. U.S. Department of Commerce:. Gaithersburg, MD: National Institute of Standards and Technology, 1990. http://dx.doi.org/10.6028/nist.ir.4451.

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Bock, Geoffrey. The Vcommerce Adaptive Commerce Platform. Boston, MA: Patricia Seybold Group, June 2004. http://dx.doi.org/10.1571/pp6-17-04cc.

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