Добірка наукової літератури з теми "BRANDING DECISION"
Оформте джерело за APA, MLA, Chicago, Harvard та іншими стилями
Ознайомтеся зі списками актуальних статей, книг, дисертацій, тез та інших наукових джерел на тему "BRANDING DECISION".
Біля кожної праці в переліку літератури доступна кнопка «Додати до бібліографії». Скористайтеся нею – і ми автоматично оформимо бібліографічне посилання на обрану працю в потрібному вам стилі цитування: APA, MLA, «Гарвард», «Чикаго», «Ванкувер» тощо.
Також ви можете завантажити повний текст наукової публікації у форматі «.pdf» та прочитати онлайн анотацію до роботи, якщо відповідні параметри наявні в метаданих.
Статті в журналах з теми "BRANDING DECISION"
Putra, Bagus Nyoman Kusuma, and Tiksnayana Vipraprastha. "PERSONAL BRANDING, SOCIAL MEDIA MARKETING, DAN WORD OF MOUTH DALAM MENINGKATKAN BUYING DECISION PADA KONSUMEN E-COMMERCE SHOPEE." Modus 34, no. 1 (January 25, 2022): 75–84. http://dx.doi.org/10.24002/modus.v34i1.5061.
Повний текст джерелаTati Haryati and Jumadil Wahid. "Pengaruh City Branding “Beautiful Malang”, Citra Kota, Terhadap Minat Berkunjung, dan Keputusan Berkunjung." SKETSA BISNIS 5, no. 2 (August 29, 2019): 123–32. http://dx.doi.org/10.35891/jsb.v5i2.1589.
Повний текст джерелаWijaya, Nyoman Surya, I. Wayan Eka Sudarmawan, and I. Gusti Made Sukaarnawa. "The Determinant of Decision to Visit Tourism Destination." Ekuitas: Jurnal Pendidikan Ekonomi 9, no. 2 (December 26, 2021): 342. http://dx.doi.org/10.23887/ekuitas.v9i2.40452.
Повний текст джерелаIndriani, Jesi, and Chandra Kuswoyo. "PENGARUH CITY BRANDING PADA CITY IMAGE DAN KEPUTUSAN BERKUNJUNG WISATAWAN KE KABUPATEN PURWAKARTA." Jurnal Manajemen Maranatha 17, no. 1 (November 9, 2017): 41. http://dx.doi.org/10.28932/jmm.v17i1.410.
Повний текст джерелаMuslim, Shohib, Nur Hidayati, and Pardiman Pardiman. "Pengaruh city branding dan electronic word of mouth terhadap kunjungan wisatawan di Kabupaten Banyuwangi." Jurnal Ekonomi Modernisasi 17, no. 3 (October 30, 2021): 185–95. http://dx.doi.org/10.21067/jem.v17i3.5789.
Повний текст джерелаPrabainastu, Harsacitta. "Pengaruh City Branding dan City Image Terhadap Keputusan Berkunjung Wisatawan ke Kota Denpasar." JURNAL DESTINASI PARIWISATA 8, no. 2 (December 19, 2020): 184. http://dx.doi.org/10.24843/jdepar.2020.v08.i02.p03.
Повний текст джерелаFakhruddin, Sulthan Hanif, and Reni Shinta Dewi. "Pengaruh Co-Branding dan Customer-Based Brand Equity terhadap Keputusan Pembelian (Studi pada Co-Branding Produk Stockroom-Oldblue di Jakarta)." Jurnal Ilmu Administrasi Bisnis 9, no. 3 (August 14, 2020): 360–68. http://dx.doi.org/10.14710/jiab.2020.28136.
Повний текст джерелаPuspita Rini, Rosie Oktavia, Tirta Mulyadi, Dimas Akmarul Putera, Aulia Agung Dermawan, and Wahyudi Ilham. "Analisis Sales Promotion dan Personal Branding Terhadap Keputusan Pembelian Paket Pernikahan Venrose Wedding Organize di Kota Bandung." Journal of Event, Travel and Tour Management 2, no. 2 (January 9, 2023): 37–44. http://dx.doi.org/10.34013/jett.v2i2.765.
Повний текст джерелаTrishananto, Yudha. "Islamic branding, religiosity and consumer decision on products in IAIN Salatiga." Indonesian Journal of Islamic Economics Research 1, no. 2 (November 28, 2019): 93–100. http://dx.doi.org/10.18326/ijier.v1i2.3145.
Повний текст джерелаSudirman, Sudirman. "THE EFFECT OF BRANDING, PRODUCT QUALITY, AND REFERENCE GROUP ON PURCHASING DECISIONS THROUGH PROMOTION AS INTERVENTION VARIABLES (CASE STUDY OF SAMSUNG CUSTOMER AT METEOR CELL STORE MALANG)." Jurnal Ilmu Manajemen (JIMMU) 4, no. 2 (May 5, 2020): 170. http://dx.doi.org/10.33474/manajemen.v4i2.3734.
Повний текст джерелаДисертації з теми "BRANDING DECISION"
Hasan, Tanveer. "Influence of Brand Name on Consumer Decision." Thesis, Umeå University, Umeå School of Business, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-1623.
Повний текст джерелаIn the present developing and modern day world, consumerism has dominated all the aspects of life. The life in the society follows the pattern of the capitalist culture where the human values have a different measure, ‘you are known by what you have not by what you are’.
This naturally leads to the life in a society where everyone wants to have a unique place in the society, by possessing the things which sets them apart from the rest of people in the society.
In present society and living way, the Brands not only represent the symbol of the company or product but to a larger extent define the general life of a person. What the person uses can reflect his taste of life, his status in the society, his economic background and many other things. This makes a deep connection between the company and its brand, with the consumer. In this two way relation both are dependent on each other for various different reasons.
In today’s time customers are very deeply connected to the brands. When they purchase any product like a car, mobile, items of daily need, brand name influence the consumer’s choice.
Some customers purchase the specific branded things just due to the brand name. Customers believe that brand name is a symbol of quality.
I found this interesting and wanted to find out whether brand name influences the consumer choice when they go for purchasing any product. I chose to for the specific product because
this is one of the products which got my attention because of many reasons.
Initially the car production was dominated by few companies and one or two countries. With the time, the market started to grow and once considered to be luxurious commodity, cars became a need
rather than a choice. This increased the demand and with that many more companies entered the arena to have their share of profit and exploit the growing market. This made the companies to put more efforts and money to creating brand awareness of their product.
With the Huge sum of money and effort invested by the companies to create the awareness of their brand in the market, many questions arise; does this really affect the purchasing decision
of the customer? Does the brand awareness somehow influence the sale of the product? Etc.
On the basis of these questions, I formulated my problem as follows:
The purpose of this thesis is to create deeper consideration of what influence a brand name can have, when people go for purchasing, choose the products between different brands in automobile industry. Further I want to identify, if there is a connection between brands and the consumer decision making process.
I conducted this study based on theories and surveys. I analyzed the result of the survey in order to be able to draw conclusions and find answers to my problem.
I came to the conclusion that when consumer purchases a car, brand names influence his choice. Customers choose the well known branded car among other brands which are new or not so known.
The study shows that branded cars have a great place in consumer mind, when customers go for purchasing a car, they prefer to purchase a well known branded car. Customers do not want to try new or unknown branded cars because they have no much information about the
lesser known brand. Usually, people purchase well known branded cars because they might have heard before about brands or they have some information about them from other sources.
This makes customer feel more comfortable during the time of decision making as they are not so confident about the knowledge they have gathered about the other brands.
The consumers are very conscious about branded and unbranded cars because they have the view that branded cars are more reliable than unbranded car. This study also explains that customers trust the branded cars’ quality. Before purchasing a car people do not consider the lesser known brand car, as people are very attached to some specific brands. Some people are loyal to specific brands, over time they want to purchase the same branded car because the specific brand has satisfied the customer’s needs and in turn has gained the trust in the brand name.
I feel that the purpose of this study has been fulfilled to some extant. The theory describe that brand name has a power, which attracts the customers towards branded products. The reason
is that customer gets special connection with specific brands product and become the loyal with brand.
Filipsson, Therese, and Rebecca Kviberg. "Fair Trade branding as a purchase criterion." Thesis, Jönköping University, Jönköping International Business School, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-882.
Повний текст джерелаBackground: In the 1970’s, the first concerns regarding manufacturing pollu-tion headed off in Sweden and an enormous demand was cre-ated. The result came to be an enhanced consumption of ingredi-ent branded products such as KRAV, Bra Miljöval and The Swan to mention a few. Fair Trade entered the Swedish shelves in 1996 which gave the consumers the possibility to buy products and contribute to better conditions for farmers and employees in de-veloping countries.
Problem: In 1995 a research was performed, which showed that 50 percent of the respondents did not buy products with for instance an en-vironmental concerned label due to the significantly higher price. Some argue against this and believe that it is more of a marketing issue. Customers have become more aware in their shopping and, in order to keep them, companies must meet their demands by paying more attention to how they run their business.
Purpose: The aim with this thesis is to investigate why managers make decisions to purchase ingredient branded products, particulary Fair Trade.
Method: To accomplish this thesis a qualitative approach has been applied with the intention to describe the result from performed tele-phone and personal interviews with companies within chain res-taurants, hotels, grocery stores, and textile retail stores.
Conclusion: The study demonstrated that the decision to introduce Fair Trade labelled products depended on factors such as; the introduction year of these products, the history of the company and core values. Managers at the selected companies decided to purchase products with the ingredient brand Fair Trade for different rea-sons. Either since they had a long history of concern for fair production and rooted values or due to that the introduction of these products contributed to a good business image or to clean the company’s history.
Karlsson, Karin, and Lamei Tang. "Consistency in Constant Change : A Sensemaking Perspective to Uncover How Marketers Justify Budget for Branding Activities." Thesis, Linköpings universitet, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-177730.
Повний текст джерелаEggertsson, Matthias. "COUNTRY-OF-ORIGIN AND BRANDING IN A B2B CONTEXT." NSUWorks, 2010. http://nsuworks.nova.edu/hsbe_etd/29.
Повний текст джерелаWolontis, Stella, and Maja Jonsson. "Oh, look - It's coffee o'clock! : En studie om konsumentens beslutsprocess vid köp av homogena produkter, samt studiet av ett företags arbete med varumärkesstärkande aktiviteter på en homogen produktmarknad." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-26384.
Повний текст джерелаReje, Anders, and Elena Dreger. "Marketing Sustainability in Charter Tourism : The Influence of Brands, Eco-Labels and their Combination on the Swedish Charter Tourist´s Decision Making." Thesis, Umeå universitet, Företagsekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-91035.
Повний текст джерелаNilsson, Rasmus, and Robin Eckerblad. "Do consumers give Fairtrade a fair chance in the supermarket?" Thesis, Umeå universitet, Företagsekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-90736.
Повний текст джерелаDo, Thi Thu Huyen, and Veselin Ralev. "Swedish university brand personality and student choice : How does the university brand personality influence international students when selecting a higher education institution? Case study: Jönköping University." Thesis, Jönköping University, Internationella Handelshögskolan, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52646.
Повний текст джерелаBeckman, Maria. "Green Brand Equity in industrial B2B markets : A cross-sectional study of Sandvik Coromant’s customers." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-388952.
Повний текст джерелаStundytė, Inga. "AB Nordea Bank Finland Plc Lietuvos skyriaus darbdavio vidinio įvaizdžio stiprinimas." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2009~D_20090625_114020-13961.
Повний текст джерелаThis issue of the work was chosen with purpose to analyze employer branding and the level of satisfaction of Nordea bank.Research employer branding is important due to some reason, one of them strong connection employees toward the organization and the satisfaction of employee with they work. The object of the work: To make recommendation on consolidation of the internal employer brand of AB Nordea Bank Finland Plc Lithuanian branch. The task of the work as follow: to establish conditions that negative influence AB Nordea Bank Finland Plc Lithuanian branch employer brand, also estimate fundamental attributes of employer branding and the level of satisfaction of the employees to use empirical research and establish offers how to consolidation the internal employer brand . The paper has three parts. The firs part contains the analysis of the internal and external environment of the AB Nordea Bank Finland Plc Lithuanian branch. The second part contains the empirical research and the results of this research. The method of the research is the quantitative and qualitative. Qualitative - direct employer interview. Quantitative method – direct survey. The instrument of the research is structural questionnaires. The level of the satisfaction of the employees commitment toward organization and decision to leave an organization also the connection of their internal – relation were established in the research. The third part contains the solution for management on how AB Nordea Bank... [to full text]
Книги з теми "BRANDING DECISION"
Ries, Al. The 22 Immutable Laws of Branding. New York: HarperCollins, 2002.
Знайти повний текст джерелаAndree, Martin. Medien machen Marken: Eine Medientheorie des Marketing und des Konsums. Frankfurt: Campus, 2010.
Знайти повний текст джерелаTrout, Jack. A genie's wisdom: A fable of how a CEO leaned to be a marketing genius. Hoboken, N.J: J. Wiley, 2003.
Знайти повний текст джерелаRies, Al. The 22 immutable laws of branding: How to build a product or service into a world-class brand. New York: HarperBusiness, 1998.
Знайти повний текст джерелаLaura, Ries, ed. The 22 immutable laws of branding: How to build a product or service into a world-class brand. New York: HarperBusiness, 2002.
Знайти повний текст джерелаMarketing communications: Frameworks, theories, and applications. London: Prentice Hall, 1995.
Знайти повний текст джерелаMarketing communications: Contexts, strategies, and applications. 4th ed. New York: Pearson Education LTD, 2005.
Знайти повний текст джерелаMarketing communications: Contexts, strategies and applications. 3rd ed. Harlow, Eng: Financial Times Prentice Hall, 2002.
Знайти повний текст джерелаMarketing communications: Interactivity, communities, and content. 5th ed. Harlow, England: Prentice Hall/ Financial Times, 2009.
Знайти повний текст джерелаFill, Chris. Marketing communications: Contexts, contents, and strategies. 2nd ed. London: Prentice Hall, 1999.
Знайти повний текст джерелаЧастини книг з теми "BRANDING DECISION"
Rayón, Mª Luisa, Marina Romeo, Montserrat Yepes-Baldó, and Sefa Boria-Reverter. "Design of an Employer Branding Model." In Computational and Decision Methods in Economics and Business, 69–85. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-93787-4_4.
Повний текст джерелаAthiyaman, Adee, and Christopher D. Merrett. "Case B: Branding Nonmetropolitan Illinois – A Normative Decision Analysis." In International Place Branding Yearbook 2010, 66–76. London: Palgrave Macmillan UK, 2010. http://dx.doi.org/10.1057/9780230298095_7.
Повний текст джерелаTanaka, Wataru, and Rei Itsukushima. "Attempt to Develop High-Value Rice in the Shimojin District, Mashiki Town, Kumamoto Prefecture: Transition Into Sustainable Local Community Using Disaster Recovery from the 2016 Kumamoto Earthquakes as a Branding Strategy." In Decision Science for Future Earth, 233–51. Singapore: Springer Singapore, 2021. http://dx.doi.org/10.1007/978-981-15-8632-3_12.
Повний текст джерелаArriscado, Paula, Helena Quesado, and Bianca Sousa. "Employer Branding in the Digital Era Attracting and Retaining Millennials Using Digital Media." In Studies in Systems, Decision and Control, 391–403. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-91860-0_23.
Повний текст джерелаÇolak, Ali, Aylin Adem, and Metin Dağdeviren. "Fuzzy Prioritization of Factors Affecting Employer Branding for Employees." In Intelligent and Fuzzy Techniques in Big Data Analytics and Decision Making, 852–58. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-23756-1_102.
Повний текст джерелаKaoud, Menatalla, and Mostafa ElBolok. "The Effect of Employer Branding Through Social Media on Employee Engagement and Employer Attractiveness: A Case Study Research." In Studies in Systems, Decision and Control, 451–63. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-10212-7_38.
Повний текст джерелаCerreta, Maria, and Gaia Daldanise. "Community Branding (Co-Bra): A Collaborative Decision Making Process for Urban Regeneration." In Computational Science and Its Applications – ICCSA 2017, 730–46. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-62398-6_52.
Повний текст джерелаNgo, Jenny, and Decky A. Ismandoyo. "Higher Education: The Impacts of Educational Brand on Students’ Decision to Enroll Through Advertising Brochures for Higher Education Institutions in Surabaya Indonesia." In Competition in Higher Education Branding and Marketing, 143–57. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-58527-7_7.
Повний текст джерелаRajagopal. "Branding Decisions." In Competitive Branding Strategies, 39–72. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-24933-5_2.
Повний текст джерелаGhaleb, Marwan, and Burçin Kaplan. "The Importance of Branding for Organizations: Decision Mechanism on Willingness to Pay a Price Premium for Branded Audit Services in Emerging Markets." In Auditing Ecosystem and Strategic Accounting in the Digital Era, 287–313. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-72628-7_13.
Повний текст джерелаТези доповідей конференцій з теми "BRANDING DECISION"
Slavkovic, Marko, Jasmina Ognjanovic, and Marijana Simić. "Importance of Employer Branding in “War For Talent”." In 24th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management. University of Novi Sad, Faculty of Economics in Subotica, 2019. http://dx.doi.org/10.46541/978-86-7233-380-0_12.
Повний текст джерелаT. F. Poon, Stephen. "Preliminary report on doodling’s cultural role as intentional art: A study of youth perceptions of aesthetic self-expression and idea helper in branding." In 11th International Symposium on Graphic Engineering and Design. University of Novi Sad, Faculty of technical sciences, Department of graphic engineering and design, 2022. http://dx.doi.org/10.24867/grid-2022-p78.
Повний текст джерелаKriaučiūnaitė-Lazauskienė, Gintarė, and Rima Žitkienė. "An effect of symbols on consumer behaviour: the theoretical insights." In Contemporary Issues in Business, Management and Economics Engineering. Vilnius Gediminas Technical University, 2019. http://dx.doi.org/10.3846/cibmee.2019.015.
Повний текст джерелаLavender, John, and Courtney McAllister. "Comparison and Review of 17 E-Book Platforms." In Charleston Library Conference. Purdue Univeristy, 2020. http://dx.doi.org/10.5703/1288284317162.
Повний текст джерелаPhongsvarintr, Steve, and Kriengsin Prasongsukarn. "The relationship between packaging, children's pester power, branding, and children's social power toward parent's purchasing decision: A case study of Bangkok parents with children aged 5 years old and below." In 2018 5th International Conference on Business and Industrial Research (ICBIR). IEEE, 2018. http://dx.doi.org/10.1109/icbir.2018.8391240.
Повний текст джерелаYudakova, O. V. "Approaches To Evaluating The Effectiveness Of Marketing Decisions In Branding Policy." In Global Challenges and Prospects of The Modern Economic Development. European Publisher, 2021. http://dx.doi.org/10.15405/epsbs.2021.04.02.64.
Повний текст джерелаAlam, Azhar, and Luluin Maknun. "Impact of Islamic Branding on Purchasing Decisions on Facial Wash Product." In Proceedings of the First International Conference on Economics, Business and Social Humanities, ICONEBS 2020, November 4-5, 2020, Madiun, Indonesia. EAI, 2021. http://dx.doi.org/10.4108/eai.4-11-2020.2304556.
Повний текст джерелаRafsanjani, Ahsan, Mokh Adib Sultan, and Rida Rosida. "Islamic Branding and Celebrity Endorser - Implications on Decisions of Wardah Cosmetic Purchase." In 1st International Conference on Islamic Ecnomics, Business and Philanthropy. SCITEPRESS - Science and Technology Publications, 2017. http://dx.doi.org/10.5220/0007083704400445.
Повний текст джерелаEduardo Hauqui Tonin, Paulo, Elton Moura Nickel, and Flávio Anthero Nunes Vianna Dos Santos. "Technology and sensory stimuli as support for physical retail experience design." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001792.
Повний текст джерелаWang, Rundong, Lin Yang, and Patrick Le. "Exploring the Synergistic Integration of Artificial Intelligence and Dropshipping: A Comprehensive Investigation into Optimizing Supply Chain Management, Enhancing Customer Experience, and Maximizing E-commerce Profitability through AI Driven Solutions." In 12th International Conference on Digital Image Processing and Vision. Academy & Industry Research Collaboration, 2023. http://dx.doi.org/10.5121/csit.2023.131336.
Повний текст джерела