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Добірка наукової літератури з теми "Brand of the enterprise"

Автор: Grafiati
Опубліковано: 30 травня 2022
Оновлено: 31 травня 2022

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Статті в журналах з теми "Brand of the enterprise"

1

Odoom, Raphael, and Priscilla Mensah. "Brand orientation and brand performance in SMEs." Management Research Review 42, no. 1 (January 21, 2019): 155–71. http://dx.doi.org/10.1108/mrr-12-2017-0441.

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Анотація:
Purpose This study aims to investigate the moderating effects of innovation capabilities and social media capabilities on the relationship between brand orientation and brand performance among small- and medium-sized enterprises (SMEs). Drawing on the size differential feature from the organizational ecology theory, the paper further tests variations in these conditions across disaggregated SME levels. Design/methodology/approach The empirical part of the study was carried out with a sample of 484 enterprises in an emerging market context via exploratory and confirmatory factor analyses, along with a moderated hierarchical regression. Findings Results from the moderated hierarchical regression analysis indicate that although the two capabilities generally offered positive moderating effects across all enterprises, these are conditional and not invariant when disaggregated based on enterprise sizes (small vs medium). Originality/value The study suggests the need for enterprise owners/managers to identify optimal combinations of enterprise capabilities, based on their sizes, for which their complementarities with brand orientation efforts are more potent.
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Li, Chenxi, Zhengyan Cui, Jing Chen, and Ning Zhou. "Brand Revitalization of Heritage Enterprises for Cultural Sustainability in the Digital Era: A Case Study in China." Sustainability 11, no. 6 (March 24, 2019): 1769. http://dx.doi.org/10.3390/su11061769.

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Анотація:
Many heritage enterprises have been struggling with severely declining brands in the digital era and are in desperate need of brand revitalization. Resolving the decline of heritage brands is not only a commercial issue but also a cultural sustainability issue because a living heritage brand can be considered an example of the preservation and even inheritance of a certain culture or history. While the prior literature has largely overlooked the cultural dimension of sustainability and the management of heritage enterprises from a brand revitalization perspective, this study investigates how a heritage enterprise achieves brand revitalization for cultural sustainability in the digital era. Using a Chinese heritage enterprise as a case organization, we identify three key processes of brand revitalization (i.e., redefining the heritage brand, communicating the updated image to consumers, and reconstructing the market boundaries of the heritage brand) for achieving cultural sustainability and examine the detailed mechanisms of each process. Our findings suggest that many brand revitalization efforts rely heavily on the use of various digital technologies. Theoretical and practical contributions are also discussed.
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3

Liu, Xiao Bin, and Wei Li. "The Research on the Effectiveness of Brand Triangle Model for Product Life Cycle Design." Advanced Materials Research 945-949 (June 2014): 378–83. http://dx.doi.org/10.4028/www.scientific.net/amr.945-949.378.

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Анотація:
This paper analyzes brand structure of product (enterprise) brand, industrial brand, urban brand for product life cycle design, on the basis of Brand Symbol Triangle Model, analysis of the relationship among three brands, and further analyzes from product brand to industrial brand, urban brand evolutionary path. This paper argues a (enterprise) brand managers to guide the angle of the product in regional industrial brand promotion, urban brand enhancement strategies.
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4

Xie, Zhi Bin, and Zhi Qiang Bu. "Research of Following Strategy of Product Design." Applied Mechanics and Materials 201-202 (October 2012): 879–81. http://dx.doi.org/10.4028/www.scientific.net/amm.201-202.879.

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Анотація:
The article uses research ways of Enterprise localization and enterprise's development course to study the strategy of company's product design and development. It announces at different stages for development, different kinds of enterprises will adopt product design and development policies of different modes. It also announces close causality between development course of company and central technology and product. The result indicated enterprises in leading position in market, technology and brand adopt pioneer strategy type of product research and development. Those enterprises that are relied on the large-scale leading enterprise offering a complete set service adopt the passively duplicating type tactic of product research and development. Some enterprises with part of advantage in technology, market, management or brand adopt following up strategy of product research and development. The enterprises with relative advantage position adopt the strategy of technology taking optimizing services as centre in product research and development in fields of brand culture and market service.
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5

Zhang, Hong, Kem Z. K. Zhang, Matthew K. O. Lee, and Feng Feng. "Brand loyalty in enterprise microblogs." Information Technology & People 28, no. 2 (June 1, 2015): 304–26. http://dx.doi.org/10.1108/itp-03-2014-0047.

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Анотація:
Purpose – With the prevailing microblogging phenomenon, many marketers have created their microblog accounts to promote products, advertise brands, and attract consumers. The purpose of this paper is to examine the effects of consumers’ community commitment, information technology (IT) habit, and participation on their brand loyalty in the context of enterprise microblogs. Design/methodology/approach – A total of 364 valid data were collected from fans or followers of enterprise microblogs through a survey on Weibo.com. The data were analyzed with smart partial least squares. Findings – Community commitment and IT habit directly lead to brand loyalty and indirectly affect brand loyalty through the mediating influence of participation. Information quality, perceived expertise, and social interaction are antecedents of community commitment. Satisfaction, importance, and social interaction positively affect IT habit. Research limitations/implications – To enhance the generalizability of the study, future studies may examine findings in other platforms (e.g. Twitter) with a large sample size. Practical implications – Practitioners can increase consumers’ brand loyalty through enterprise microblogs. Considerable attention should be directed to facilitating members’ community commitment and IT habit. In addition, the study points out significant antecedents of community commitment and IT habit for researchers, managers, and companies. Originality/value – To uncover the marketing potential of microblogging technology, the authors highlight the need for investigating how enterprise microblogs generate promising marketing outcomes. The present study examines key determinants of brand loyalty. The model empirically shows the significant effects of community commitment, IT habit, and participation.
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6

Jovanović, Milica, Bojan Krstić, and Sandra Milanović. "THE IMPACT OF BRAND VALUE ON MARKET PERFORMANCE INDICATORS OF HIGH-TECHNOLOGY ENTERPRISES." Facta Universitatis, Series: Economics and Organization, no. 1 (January 16, 2021): 317. http://dx.doi.org/10.22190/fueo200612023j.

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Анотація:
Brand valuation gained in importance in the 1980s, when a difference between the price at which some enterprises are bought and their value, according to the balance sheet, was noticed. Brand value can be considered an intangible asset of an enterprise, whose impact on the market performance indicators must be taken into account. This paper examines the relationship between brand value and selected market performance indicators using correlation and regression analysis. The analysis is based on Interbrand data on brand value and annual reports of selected enterprises from high-technology sector. The sample included top 5 enterprises from high - technology sector, whose corporate brands are on the list of the 100 most valuable brands, in all years of the analysed eight-year period (from 2012 to 2019). This paper discovered a statistically significant positive relationship between brand value and market performance indicators and that brand value positively influences those performances of high - technology enterprises. The focus of this study is on the following market performance indicators: market capitalization, Tobin's Q, market to book ratio and earnings per share. The research contributes to the field of brand value management and emphasizes the importance of investments in corporate branding process.
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7

Gao, You Shan, and Au Hong Wang. "Energy Consumption and Emissions Analysis of Natural Gas Exploitation." Advanced Materials Research 189-193 (February 2011): 316–20. http://dx.doi.org/10.4028/www.scientific.net/amr.189-193.316.

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Анотація:
Nowadays, remarkable immolations and charges are taking place deeply and continuously in the marketing area the enterprise brand operation is a strategic problem of operation which relates to the enterprise’s life. This article elaborated the creative meaning of the running of the business enterprise, and it emphasizes from establishing the brand operating, erecting the key of the brand operation, enhancing the key of the brand operation to carrying on the analysis of the brand value accurately and so on, in which it has a discuss about the problem of the design and the practice of the enterprise brand operation.
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8

Michalski, Eugeniusz. "Enterprise branding strategies." Annals of Marketing Management and Economics 3, no. 1 (June 30, 2017): 49–57. http://dx.doi.org/10.22630/amme.2017.3.1.5.

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Анотація:
Preparation for marketing and implementation of exchange goods and services require branding strategies to be built. Effective branding can lend a major edge in increasingly competitive markets. An enterprise needs to determine how to conceive of brand strategy, set up brand extensions and determine the dimensions of brand equity. To understand the factors shaping branding strategies, marketers must understand where, how much and in what way brand value is created. Success or failure depend on continuously monitoring the effectiveness of branding strategies and the appropriate use of brand extension, brand equity and opportunities that appear on markets.
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9

Beck, Shelley B., Ayanda P. Deliwe, and Elroy E. Smith. "Assessing SME Perceptions of Using Green Social Media Marketing." 11th GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES 11, no. 1 (December 9, 2020): 74. http://dx.doi.org/10.35609/gcbssproceeding.2020.11(74).

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Анотація:
The image of an enterprise in relation to the environment in which it operates is currently of increased importance (Liskova, Cudlinova, Partlova & Petr, 2016, p.64). An enterprise's brand image is a customer's perception of a brand and can help customers assemble information, discriminate brands, create positive feelings, and create a reason to purchase (Huang, Yang & Wang, 2014, p.263). Therefore, enterprises aim to create a strong positive image of their brand which can be generated through marketing programmes. Social media marketing is the application of marketing principles, tools and techniques to social media platforms to differentiate and position the brand better than competitors (Neti, 2011, p.3). Enterprises should therefore use social media to promote and communicate their green initiatives to their stakeholders because of the prominent benefits it offers. Conscious and careful use of social media is the most promising investment for furthering an enterprise's green marketing strategies and by implementing green projects as a CSR initiative SMEs can satisfy their stakeholders (Williams, Page & Petrosky, 2014, p.26). SMEs do not effectively and efficiently market their enterprises due to the lack of funding, insufficient cash flow and the need for technical assistance to market their enterprise (National Small Business Chamber, 2016). Social media is the most popular means of communication in society and provide a good solution as it allows enterprises to interact with their stakeholders through dialogue and engagement to identify and satisfy stakeholder expectations (Bibri, 2008, p.14). The implementation of marketing activities that communicate enterprises' social and environmental initiatives creates added value and enhances financial performance (Bibri, 2008, p.14). If SMEs promote their green initiatives in their marketing communications that are directed at their stakeholders, they could succeed in marketing their business effectively and as a result grow and survive in the long term. However, few SMEs in South Africa are aware that implementing green strategies can improve their profitability and their survival. Keywords: Green marketing; social media marketing; SME's
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10

Xiao, Hu. "Carry out the Green Brand Construction: A Case Study." Applied Mechanics and Materials 644-650 (September 2014): 5893–96. http://dx.doi.org/10.4028/www.scientific.net/amm.644-650.5893.

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Анотація:
It is of great significance to carry out the green brand construction for enterprise’s sustainable development. Shanghai WANSHIFA, an industrial head company in Shanghai, constructs green brand successfully through clearing brand strategy of green company, implementing the third party certification, special trademark registration, improving the product traceability and setting different brand sales paths and strategies according to the characteristics of brands. The practice shows that it is necessary for the green product brand to locate the green brand strategy correctly. The application of a unique registered trademark of third-party certification is necessary for the enterprise. The success of green brand needs effectively marketing strategy and network. The green product information tracing system is the trend for the green brand construction.
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Дисертації з теми "Brand of the enterprise"

1

Діброва, Т. Г. "Особливості ціноутворення марочних товарів: українська практика". Thesis, Сумський державний університет, 2012. http://essuir.sumdu.edu.ua/handle/123456789/26770.

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2

Spring, Dawn. "Selling Brand America: The Advertising Council and the ‘Invisible Hand’ of Free Enterprise, 1941-1961." University of Cincinnati / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1235745009.

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3

Van, Niekerk Elizabeth. "Not-for-profit marketing :branding, brand equity and marketing of smaller charities." Thesis, University of South Africa, 2007. http://hdl.handle.net/10500/65.

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Анотація:
Decades after the idea of not-for-profit marketing was first introduced the uptake has not been universal. This study investigates the application of commercial marketing principles in a sector where objectives other than profit are pursued. In particular, it seeks to establish the effectiveness of not-for-profit marketing in encouraging the public to “pay” the required “price”; to investigate the influence of charity brands on stakeholder choices; the influence of a charity’s reputation on donor behaviour; and whether smaller charities are aware of and use their brands. A questionnaire tested donor perceptions and through a focus group insight was gained into the marketing practices of smaller charities. The results indicate that not-for-profit marketing is effective and that smaller organisations can compete through less expensive marketing techniques, that charity brands are extremely valuable but underutilised, and that an organisation’s reputation is its most valuable asset. Recommendations are made to improve the performance of smaller charities by addressing marketing and wider management practices.
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4

Eismann, Kristel, Magdalena Heinonen, and Jessica Nguyen. "Increasing Brand Awareness as a Micro-enterprise via Social Media: A Case Study of MixWell AB." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-30938.

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5

Івашова, Надія Василівна, Надежда Васильевна Ивашова та Nadiia Vasylivna Ivashova. "Проблеми формування брендів промисловими підприємствами України". Thesis, Видавництво СумДУ, 2007. http://essuir.sumdu.edu.ua/handle/123456789/18595.

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Bååth, Jonas. "Conducting the Personal Brand : Sociological investigations on brand and identity for one-person enterprisers at social networks sites." Thesis, Umeå universitet, Sociologiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-52783.

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Анотація:
The object of this master’s dissertation has been to investigate one-person enterprisers’ (OPE) experiences of conducting both personal identity and brand at social network sites (SNS). The purposes of this research have been to elaborate on sociological theories of brand and identity in a network society context and to present hypotheses on how SNS can be developed to empower all OPEs. Since this field is rather unexplored in sociological research, and because it is the experiences of the OPEs that are the focus of the research, ethnographic methods, i.e. qualitative interviews, were chosen. These interviews were then analysed, primarily through Erving Goffman’s theory of self-presentation, Manuel Castells’s theory of identity, and the sociological concept of life-conduct deriving from Max Weber. The findings provoked both theoretical and empirical conclusions. The theoretical hypothesis is that Castells’s and Goffman’s respective theories should be used as back and front end interpretations of everyday life conduct. The empiric hypothesis provoked is that some OPEs have a strategic (as opposed to a sincere) approach to SNS. These OPEs are experiencing alienation and anomie. To manage this, SNS need to focus more on tools for social communication and less on methods for making SNS ends in and of themselves.
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7

Лапоногова, О. О. "Особливості просування бренду у соціальних мережах". Master's thesis, Сумський державний університет, 2021. https://essuir.sumdu.edu.ua/handle/123456789/87074.

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Анотація:
У роботі було проведено дослідження методів просування бренду в соціальних мережах завдяки SMM маркетингу, як ефективного інструменту, за допомогою якого підприємці можуть легко підвищити впізнаваність торгової марки, створити базу лояльних підписників, залучити нових клієнтів і збільшити продажі. Це є актуальним питанням, адже маркетингові методи просування комерційної продукції в соціальних мережах залишаються недостатньо вивченими. Об’єктом роботи обрано просування бренду у соціальних мережах. Відповідно у даному дослідженні було розглянуто основні особливості та стратегії ефективного просування бренду та антикризового управління на прикладі таких платформ, як Facebook та Instagram. Було виокремлено недоліки та переваги зазначених соціальних мереж. У ході дослідження були виділені безпрограшні тактики подолання криз та проаналізовано можливі варіанти вирішення непередбачуваних ситуацій. Поряд із цим був проведений компаративний аналіз найпотужніших органічних платформ соціальних мереж, які використовують В2В маркетологи. Крім того, було підкреслено практичність роботи на прикладі використання інструментів Facebook світовими брендами та розглянуто, які методи рекламування користуються найбільшою популярністю і, таким чином, заохочують клієнтів придбати продукт. Для підготовки магістерської роботи були використані праці вітчизняних та зарубіжних вчених – статті, підручники та наукові роботи студентів; статистичні дані та графічні матеріали; огляди методів просування продукції відомими підприємствами; на основі збірки даних було побудовано графіки та компаративні діаграми; залучалися дані з DataReportal, Sensor Tower, Merkle, Statista.
The study examined the methods of brand promotion in social networks through SMM marketing as an effective tool through which entrepreneurs can easily increase brand awareness, create a loyal subscriber base, attract new customers and increase sales. This is a topical issue, because marketing methods of promoting commercial products on social networks remain insufficiently studied. The object of the work is to promote the brand on social networks. Accordingly, this study examined the main features and strategies for effective brand promotion and crisis management on the example of platforms such as Facebook and Instagram. The disadvantages and advantages of these social networks were highlighted. In the course of the research, win-win tactics for overcoming crises were identified and possible options for resolving unforeseen situations were analyzed. In addition, a comparative analysis of the most powerful organic social networking platforms used by B2B marketers was conducted. In addition, the practicality of working on the example of using Facebook tools by global brands was emphasized and it was considered which advertising methods are the most popular and, thus, encourage customers to buy the product. For the preparation of the master's thesis were used works of domestic and foreign scientists - articles, textbooks and research papers of students; statistical data and graphic materials; reviews of methods of product promotion by well-known enterprises; graphs and comparative diagrams were built on the basis of the data collection; data from DataReportal, Sensor Tower, Merkle, Statista were involved.
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Wecker, Florian. "Finding your niche in a global wine market - Establishment of the new wine brand #QSTG with focus on product development and entrepeneurial marketing." Master's thesis, ISA, 2019. http://hdl.handle.net/10400.5/19581.

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Анотація:
Vinifera Euromaster European Master in Viticulture and Oenology - Instituto Superior de Agronomia / EMaVE
The author intends to establish a new wine brand named #QSTG, which is a diminutive of the German term Quereinsteiger (in English: career changer). The name refers to the completely different professional background of the author, who has been a lawyer and entrepreneur for many years, before studying viticulture and enology. The idea is to create a brand for wines, produced by the author and other winemakers who also have other professional backgrounds, bringing in new ideas based on their different perspective, approach and style of winemaking. Within this project thesis the author first describes the scenario in which the new wine brand should be established, before defining the term entrepreneurial marketing by reviewing the existing literature and analyzing the current wine market. In the next step the author develops the wine brand #QSTG in accordance with the targeted niche market. This includes key aspects, such as positioning, brand name, logo, wine style and quality. Finally the marketing mix of #QSTG is developed, considering the findings about entrepreneurial marketing. Besides designing the product in collaboration with different graphic designers, this thesis also includes detailed elaborations about pricing, placement and promotion of the #QSTG products. Due to the concluded feasibility, the author will implement the project following the graduation. Therefore the master thesis ends with an outlook on the next steps of the implementation of the #QSTG wine project
N/A
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9

Кривда, І. В., та Г. М. Гребньов. "Вплив бренду на інвестиційну привабливість компанії". Thesis, Сумський державний університет, 2016. http://essuir.sumdu.edu.ua/handle/123456789/47969.

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Анотація:
У статті проведено аналіз бренду як показника, який впливає на інвестиційну привабливість компанії, а також проаналізовано причину такого взаємозв’язку. Досліджено значення бренду в створенні конкурентної переваги та генеруванні прибутку підприємства
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10

Івашова, Н. В. "Структура бренду промислового підприємства". Thesis, Видавництво СумДУ, 2010. http://essuir.sumdu.edu.ua/handle/123456789/17021.

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Анотація:
Проведений аналіз наукових публікацій виявив, що існуючі моделі створення брендів не враховують специфіки промислового маркетингу і потребують певної адаптації та уточнення. Тому нами запропоновано розглядати перелік складових елементів бренду підприємства, що виготовляє продукцію промислового призначення, на основі визначення джерел асоціацій бренду з точки зору сприйняття його споживачами. При цитуванні документа, використовуйте посилання http://essuir.sumdu.edu.ua/handle/123456789/17021
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Книги з теми "Brand of the enterprise"

1

Zhongguo qi ye pin pai jing zheng li zhi shu xi tong li lun yu shi jian: China enterprise brand competitiveness index system theory and pracitce. Beijing: Jing ji guan li chu ban she, 2011.

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2

Segreto, Luciano. European business and brand building. New York: P.I.E. Peter Lang, 2011.

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3

Gunelius, Susan. Building brand value the Playboy way. New York: Palgrave Macmillan, 2009.

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Gunelius, Susan. Building brand value the Playboy way. Basingstoke, Hampshire: Palgrave Macmillan, 2009.

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5

Building brand value the Playboy way. Basingstoke, Hampshire: Palgrave Macmillan, 2009.

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6

Gunelius, Susan. Building brand value the Playboy way. Basingstoke, Hampshire: Palgrave Macmillan, 2009.

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7

Advertising in the age of persuasion: Building brand America, 1941-1961. New York: Palgrave Macmillan, 2011.

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8

Jonathan, Mantle. Benetton: The family, the business and the brand. London: Warner, 2000.

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9

101 keys to building a strong fitness brand. Monterey, CA: Healthy Learning, 2013.

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Klein, Naomi. No logo: Taking aim at the brand bullies. Toronto: Knopf Canada, 2000.

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Частини книг з теми "Brand of the enterprise"

1

Chan, Hau-Ling, Tsan-Ming Choi, and Ka-Yan Man. "The Internationalization Trajectory of Bossini: A Fashion Retailing Enterprise from Hong Kong." In Fashion Brand Internationalization, 89–114. New York: Palgrave Macmillan US, 2016. http://dx.doi.org/10.1057/978-1-137-52337-2_4.

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Liu, Yishu. "Enterprise Brand Marketing Communication Based on Computer Technology." In 2021 International Conference on Big Data Analytics for Cyber-Physical System in Smart City, 591–98. Singapore: Springer Singapore, 2022. http://dx.doi.org/10.1007/978-981-16-7469-3_66.

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3

Poopuu, Birgit. "EUFOR Althea in Bosnia: A Tiny Particle of the Peacebuilding Enterprise." In The European Union’s Brand of Peacebuilding, 109–90. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-19890-9_5.

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Bonsu, Samuel K. "A Brand Named ‘Shatta’: Self-Branding in Global Enterprise Culture." In Palgrave Studies of Marketing in Emerging Economies, 149–69. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-77204-8_8.

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5

Bao-li, Wang, Tian Hong-yuan, and Chen Xin-lan. "The Study of Enterprise Supply Chain Optimization Based on Brand Strategy." In Advances in Intelligent and Soft Computing, 677–81. Berlin, Heidelberg: Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-27866-2_83.

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Yangli, Ou, and Yue Wang. "Big Data in the Network Live Platform of Enterprise Brand Communication." In 2021 International Conference on Applications and Techniques in Cyber Intelligence, 241–45. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-79200-8_36.

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Liu, Yishu. "Application and Practice of Big Data Analysis in Enterprise Brand Marketing Management." In 2021 International Conference on Big Data Analytics for Cyber-Physical System in Smart City, 633–40. Singapore: Springer Singapore, 2021. http://dx.doi.org/10.1007/978-981-16-7466-2_71.

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Zhang, Xiangdong. "Optimization Model of Chinese Enterprise Brands." In Lecture Notes in Electrical Engineering, 29–35. London: Springer London, 2013. http://dx.doi.org/10.1007/978-1-4471-4844-9_5.

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Liu, Peng-hui, and Li Gao. "Sports Marketing is a Weapon to Strengthen the Brand Value for Modern Enterprise." In The 19th International Conference on Industrial Engineering and Engineering Management, 1149–57. Berlin, Heidelberg: Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-38427-1_121.

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Yu, Han, and Fei Ouyang. "Study on Brand Marketing Management in China Enterprises." In Lecture Notes in Electrical Engineering, 517–26. Berlin, Heidelberg: Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-35398-7_65.

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Тези доповідей конференцій з теми "Brand of the enterprise"

1

Xueting, Wang, Guo Jiangzhen, and Ma Jianqiang. "Chinese Enterprise Brand Innovation Alliance Strategy." In 2013 6th International Conference on Information Management, Innovation Management and Industrial Engineering (ICIII). IEEE, 2013. http://dx.doi.org/10.1109/iciii.2013.6703212.

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2

Gao, Jiachen, Jiajun Zhao, Jiaqi Chen, and Tianyi zhuge. "Starbucks’Customer Brand Strategy." In 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210601.040.

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Dai, You-Yu, Qianru Qin, and Shuming Ma. "Influence of Travel Enterprise Public Welfare Marketing and Brand Attitude on Brand Trust." In EBDIT 2019: 2019 3rd International Workshop on Education, Big Data and Information Technology. New York, NY, USA: ACM, 2019. http://dx.doi.org/10.1145/3352740.3352759.

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4

Ying, Wang, and Zheng Linxin. "Product identity system, the brand manager of enterprise." In 2006 7th International Conference on Computer-Aided Industrial Design and Conceptual Design. IEEE, 2006. http://dx.doi.org/10.1109/caidcd.2006.329342.

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5

Guangyuan, Li, Cao Jinping, Jiang Jing, Li Qian, and Yao Ling. "Brand tweets: How to popularize the enterprise Micro-blogs." In 2011 6th IEEE Joint International Information Technology and Artificial Intelligence Conference (ITAIC). IEEE, 2011. http://dx.doi.org/10.1109/itaic.2011.6030169.

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6

Xu, Junyi. "The Internationalization Strategy Research on Hotel Enterprise Group Brand." In 2016 International Conference on Education, Sports, Arts and Management Engineering. Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/icesame-16.2016.244.

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7

Yang, Yi, Long Cheng, and Rui Zhang. "Research on Enterprise Brand Innovation based on Strategic Marketing." In 2017 International Conference on Innovations in Economic Management and Social Science (IEMSS 2017). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/iemss-17.2017.279.

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Fan, Xiaomei. "Dimension analysis and role analysis of enterprise brand image." In 2nd International Conference on Industrial IoT, Big Data, and Supply Chain, edited by Hong Yu, Yongxin Zhu, and Victor Chang. SPIE, 2021. http://dx.doi.org/10.1117/12.2624919.

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9

Siyao, Li. "Analysis of Luxury Brand and Consumer Psychology." In 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210601.008.

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10

Mei, Wang. "Research on the Innovation Mechanism of Digital Brand in Enterprise." In 2009 International Conference on Networks Security, Wireless Communications and Trusted Computing (NSWCTC 2009). IEEE, 2009. http://dx.doi.org/10.1109/nswctc.2009.297.

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Звіти організацій з теми "Brand of the enterprise"

1

Doraiswamy, Dilip, and Kittichai Watchravesringkan. Assessing the Impact of Brand Extensions on Brand Concept and Brand Equity. Ames: Iowa State University, Digital Repository, November 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1499.

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Marshak, Ronni. Brand Loyalty. Boston, MA: Patricia Seybold Group, October 2011. http://dx.doi.org/10.1571/psgp10-06-11cc.

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Childs, Michelle L., and Byoungho Jin. Successful Brand and Retailer Collaborations: Does Brand Familiarity Matter? Ames: Iowa State University, Digital Repository, November 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1473.

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Childs, Michelle, and Byoungho Jin. The Effect of Brand Extension Strategy and Brand Level on Urgency to Buy and Brand Dilution. Ames: Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-923.

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5

Tasseff, Sarah, Daniel Judge, David Lockwood, and Michael Nudelman. Recruitment Brand Guidelines. Office of Scientific and Technical Information (OSTI), March 2021. http://dx.doi.org/10.2172/1768449.

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Tasseff, Sarah, and Alexa Verardo. Environmental Brand Guidelines. Office of Scientific and Technical Information (OSTI), February 2022. http://dx.doi.org/10.2172/1844100.

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7

Kim, Hye-Shin, and Michelle Ma. Consumer and Brand Factors that Influence Perceptions of Green Brand Extensions. Ames: Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-933.

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8

Shim, Soo In, Wi-Suk Kwon, and Sandra Forsythe. Enhancing Brand Loyalty through Brand Experience: Application of Online Flow Theory. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-664.

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9

Childs, Michelle, and Seeun Kim. The Effect of Fashion Brand and Charity Collaborations on Brand Attitudes. Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1757.

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10

Kramer, Mitchell. Venda Enterprise. Boston, MA: Patricia Seybold Group, February 2010. http://dx.doi.org/10.1571/pr02-11-10cc.

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