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Добірка наукової літератури з теми "BRAND HEALTH"

Автор: Grafiati

Опубліковано: 11 вересня 2023

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Статті в журналах з теми "BRAND HEALTH"

Oppong, Peter Kwasi. "Influence of Brand Credibility, Satisfaction and Quality on Brand Equity in Non-Conventional Health Industry." Journal of Education and Vocational Research 11, no. 2(V) (March 8, 2021): 58–67. http://dx.doi.org/10.22610/jevr.v11i2(v).3135.

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Consumer perceptions of quality, satisfaction, and brand credibility are critical ingredients for developing healthy brands with high value in a competitive market. However, few authors have looked into the brand credibility`s intervening role in the effect of quality and satisfaction on brand equity in the non-conventional health industry. Hence, this paper sought to evaluate the mediating role of brand credibility in the effect of quality and satisfaction on brand equity in the non-conventional health industry. A covariance-based structural equation model was the analytical tool employed to evaluate the hypotheses stated in this paper. Data were gathered from 265 customers using a systematic sampling technique. The research confirmed that brand credibility contributes partially to the impact of quality on brand equity and completely to satisfaction on equity in the non-conventional health industry. Accordingly, this paper contributes to expanding the current brand management literature by demonstrating the brand credibility`s intervening role in the path between satisfaction, quality, and equity, particularly in the non-conventional health industry. This paper also adds to the brand manager`s knowledge of how to build and harness credibility, quality, and satisfaction to increase brand equity in the non-conventional health industry.

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Elanchelian, Pavitra A/P. "Brand Attitude, Brand Experience, Brand Love and Word of Mouth: Evidence from China and Malaysia's IKEA." International Journal of Tourism & Hospitality in Asia Pasific 5, no. 3 (October 20, 2022): 76–91. http://dx.doi.org/10.32535/ijthap.v5i3.1890.

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IKEA is a fast-growing multinational home furnishings company started in 1943 in Sweden. Using a comparative analysis of the IKEA brand in Malaysia and China, this research intends to analyze the relationship between brand attitude, brand experience, brand love, and word of mouth. The data collected from China (N=100) and Malaysia (N=100) revealed that brand attitude, brand experience, and brand love impact word of mouth. This paper contributes to the fast-growing consumer-brand relationships literature by exploring the role of brand attitude, brand experience, and brand love in retail brands in China and Malaysia. It also intends to understand better how to build and nurture effective brand attitude, brand experience, and brand love to elicit intense and passionate feelings towards retail brands. Keywords: Brand Attitude, Brand Experience, Brand Love, China, IKEA, Malaysia, Word of Mouth

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Kelly, Bridget, Becky Freeman, Lesley King, Kathy Chapman, Louise A. Baur, and Tim Gill. "The normative power of food promotions: Australian children’s attachments to unhealthy food brands." Public Health Nutrition 19, no. 16 (June 13, 2016): 2940–48. http://dx.doi.org/10.1017/s1368980016001452.

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AbstractObjectiveThe formation of food brand associations and attachment is fundamental to brand preferences, which influence purchases and consumption. Food promotions operate through a cascade of links, from brand recognition, to affect, and on to consumption. Frequent exposures to product promotions may establish social norms for products, reinforcing brand affect. These pathways signify potential mechanisms for how children’s exposure to unhealthy food promotions can contribute to poor diets. The present study explored children’s brand associations and attachments for major food brands.DesignA cross-sectional online survey was conducted. Fourteen study brands were used, with each child viewing a set of seven logos. The questionnaire assessed perceptions of food brands and perceptions of users of brands, using semantic differential scales, and perceived brand ‘personalities’, using Likert scales.SettingNew South Wales, Australia, October–November 2014.SubjectsChildren aged 10–16 years (n417).ResultsChildren demonstrated strong positive affect to certain brands, perceiving some unhealthy food brands to have positive attributes, desirable user traits and alignment to their own personality. Brand personality traits of ‘smart’ and ‘sporty’ were viewed as indicators of healthiness. Brands with these traits were ranked lower for popularity.ConclusionsChildren’s brand associations and attachments indicate the potential normative social influences of promotions. While children are aware of brand healthiness as an attribute, this competes with other brand associations, highlighting the challenge of health/nutrition messaging to counter unhealthy food marketing. Restricting children’s exposure to unhealthy food marketing and the persuasive nature of marketing is an important part of efforts to improve children’s diet-related health.

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Masoom, Kaneez. "Impact of Content Marketing on Brands Health." International Journal for Research in Applied Science and Engineering Technology 10, no. 1 (January 31, 2022): 1838–41. http://dx.doi.org/10.22214/ijraset.2022.40159.

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Abstract: The advent of Web 2.0 has ushered in a new era in business operations, allowing for dual communication between businesses and their customers. Today, corporate professionals often hire social media platforms to raise awareness about the product and sell their products to customers. However, the main aim of communicating information via online plateforms specially the social media is to inspire the consumers to interact with the business. At the moment, brand health is the is the testing of products and brands by digital viewers. It checks product and brand awareness over the long term, leading to improved product and brand equity. Site time, recurring visitors, community preferences, subscriptions, and jump rate are just a few steps used to assess product health. Keywords: content marketing, consumer engagement, brand , social networks , social media marketing .

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Garaus, Marion, Elisabeth Wolfsteiner, and Arnd Florack. "When Food Co-Branding Backfires: The Overexpectation Effect." Foods 11, no. 14 (July 19, 2022): 2136. http://dx.doi.org/10.3390/foods11142136.

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While food research has paid considerable attention to the effect of brand names on brand evaluation, the role of co-branding strategies and hence simultaneous exposure to two different brand names is under-researched. Against this background, we investigated the overexpectation effect in the context of food co-branding. More specifically, we explored to what extent food co-branding can harm brand evaluations of the co-brand and the brand level of the partner. In doing so, we challenged the conventional wisdom that co-branding leads to higher brand evaluations than those of monobrands. Results from two online experiments confirmed the theoretical reasoning derived from adaptive learning models: combining two brands results in an overexpectation effect, which manifests in a decrease in levels of brand evaluation for the co-brand compared to the partnering brands before co-brand exposure. Brand strength and brand fit moderate this effect.

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Putra, Halim Dwi, Endang Siti Astuti, Andriani Kusumawati, and Yusri Abdillah. "UNDERSTANDING BRAND EXPERIENCE, BRAND TRUST AND BRAND LOVE IN RELATIONSHIP." International Journal of Psychosocial Rehabilitation 24, no. 04 (February 28, 2020): 1762–74. http://dx.doi.org/10.37200/ijpr/v24i4/pr201286.

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DeAtley, Teresa, Eduardo Bianco, Kevin Welding, and Joanna E. Cohen. "Compliance with Uruguay’s single presentation requirement." Tobacco Control 27, no. 2 (April 17, 2017): 220–24. http://dx.doi.org/10.1136/tobaccocontrol-2016-053402.

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IntroductionTobacco companies vary pack colours, designs, descriptors, flavours and brand names on cigarette packs to target a multitude of consumers. These different brand variants can falsely imply that some brand variants are less harmful than others. Uruguay is the only country that requires cigarette companies to adhere to a single presentation (one brand variant) per brand family.MethodsAn existing, systematic pack purchasing protocol was adapted for data collection. Neighbourhoods in Montevideo were categorised into five strata by percentage of poor households. Five neighbourhoods within each stratum were selected based on geographical variation. In each neighbourhood, a ‘starting hub’ was identified and a systematic walking protocol was implemented to purchase unique packs at four key vendor types.ResultsUnique packs were purchased in 9 out of 25 neighbourhoods. Fifty-six unique packs were purchased, representing 30 brands. Of these, 51 packs were legal, representing 26 brands. The majority of the legal brands (n=16; 62%) were compliant with the requirement. The remaining packs were non-compliant due to differences in colour, design element, brand name, crest and descriptors. Although not prohibited by the single presentation requirement, 16 legal brands had more than one stick count (10, 11, 14 or 20 sticks), and packs from four brands had more than one packaging type (hard, soft or tin).ConclusionOverall, compliance with Uruguay’s single presentation requirement was good. In addition to the current restrictions, future single presentation requirements could expand to include packs in more than one stick count and packaging type.

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Romaniuk, Jenni. "How Healthy is Your Brand-Health Tracker?" Journal of Advertising Research 53, no. 1 (March 2013): 11–13. http://dx.doi.org/10.2501/jar-53-1-011-013.

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Perkins, Kenneth A., and Joshua L. Karelitz. "Acute perceptions of preferred cigarettes when blinded to brand." Tobacco Control 28, no. 3 (July 10, 2018): 311–16. http://dx.doi.org/10.1136/tobaccocontrol-2018-054388.

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BackgroundMarketing claims often have promoted specific perceptions that users should expect from acutely smoking that cigarette brand. Yet, little controlled study has determined the degree to which actual perceptions are based on the cigarette’s tobacco constituents in the absence of knowledge about the brand’s identity.Methods194 adult dependent smokers rated their perceptions on ‘liking’, ‘satisfying’, ‘strong’ and perceived amount of ‘nicotine’ after smoking ad lib one of their preferred brands of cigarettes. All did so either when blinded (n=118) or unblinded (n=76) to the brand they were given, with the blinding conditions from separate studies. These between-groups secondary analyses determined differences in perceptions based on blinding to brand, controlling for age and cigarettes/day.ResultsAll perceptions were lower for those smoking own brand under blinded versus unblinded conditions, as hypothesised. Consistent with lowered perceptions for smoking one’s own brand obtained from the 118 blinded to brand, their ‘somewhat’ ratings for a ‘how similar to own brand’ item indicated uncertainty, just mid-way between ‘not at all’ and ‘very much’ on the 0–100 visual analogue scale. (The 76 unblinded were already informed it was their own brand.)ConclusionsAcute perceptions of one’s own cigarette are substantially lower when smokers are simply unaware of brand, relative to those aware it is their preferred brand. Results support the notion that perceptions of smoking own brand are enhanced by marketing efforts to associate brands with expectations of pleasurable subjective effects, beyond the impact due solely to the cigarette’s manufactured product constituents.

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Zhang, Kunpeng, and Wendy Moe. "Measuring Brand Favorability Using Large-Scale Social Media Data." Information Systems Research 32, no. 4 (December 2021): 1128–39. http://dx.doi.org/10.1287/isre.2021.1030.

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For decades, brand managers have monitored brand health with the use of consumer surveys, which have been refined to address issues related to sampling bias, response bias, leading questions, etc. However, with the advance of Web 2.0 and the internet, consumers have turned to social media to express their opinions on a variety of topics and, subsequently, have generated an extremely large amount of interaction data with brands. Analyzing these publicly available data to measure brand health has attracted great research attention. In this study, we focus on developing a method to measure brand favorability while accounting for the measure biases exhibited by social media posters. Specifically, we propose a probabilistic graphical model–based collective inference framework and implement a block-based Markov chain Monte Carlo sampling technique to obtain an adjusted brand favorability measure that is correlated with traditional survey-based measures used by brands. To demonstrate the effectiveness of our model, we evaluate it using more than 3,300 brands and about 205 million unique users that interact with those brands collected through Facebook. Our model performs very well, providing brand managers with a new method to more accurately measure consumer opinions toward the brand using social media data.

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Дисертації з теми "BRAND HEALTH"

Stevens, Samantha L. "Exploring the relationship between college student perceptions of on-campus health care brands, associated health care brand representatives, and visible." Thesis, University of Louisiana at Lafayette, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=10163365.

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Generally, non-tattooed individuals assign less favorable characteristics to individuals with tattoos. This generalization tends to exclude celebrities, professional athletes, musicians, and others who pursue non-traditional professions. However, present research has largely neglected to consider whether or not the general opinion of tattoos can have an effect on the perception of an entire brand. The objective of the present study was to determine if the presence of a tattoo in a mock advertisement would affect the way an individual would evaluate the brand itself as well as its brand representative (i.e. the tattooed individual shown in the advertisement). Questionnaires were distributed and completed by 206 undergraduate students enrolled in a public university. The mock advertisements used focused on the university’s health clinic, located on campus. Participants were asked to evaluate the presentation of the brand in one advertisement and then to evaluate the skill and likeability of the brand representative featured in the second advertisement. The control group was not exposed to any tattoo stimuli, and the two experimental groups were exposed to varying degrees of tattoo visibility. The results demonstrated that while there was no difference in the way the control group and each experimental group perceived the advertisements, there was a significant difference in the way the two experimental groups (exposed to the tattoo stimuli) perceived the advertisements.

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Santos, Clara Nobre Braga dos. "Healthy brand extentions targeted at adolescents: can products encourage healthier eating habits and still be fun?" Master's thesis, NSBE - UNL, 2013. http://hdl.handle.net/10362/9799.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
This study aims to understand if launching healthy extensions of brands that have high acceptance among adolescents could contribute to healthier eating habits. We also analyzed the impact of this launch on brand image. We conducted a survey with 121 Brazilian teenagers and used the market leader brand to study the hypothesis. Results showed that brand preference remained very high with the introduction of the new reduced sugar product, although this caused significant effects regarding brand image. These effects vary regarding age and gender of the child, and also whether the adolescent had already engaged in weight control practices.

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KUMAR, SUSHIL. "SOCIAL MEDIA TOOLS FOR BRAND HEALTH AND CRISIS SURVIVAL (SENTIMENT ANSLYSIS)." Thesis, DELHI TECHNOLOGICAL UNIVERSITY, 2020. http://dspace.dtu.ac.in:8080/jspui/handle/repository/18496.

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I, Sushil Kumar (2K18/MBA/090) a student of Delhi School of Management- DTU, pursuing Masters of Business Administration has worked on my project titled “Social media tools for brand health and crisis survival(Sentiment Analysis)” . People increasingly look at social media applications as an important part of their daily life and more likely *to *move their interactions to the virtual platforms (i.e. Facebook, Instagram, LinkedIn and Twitter) . This, in turn, positively reflect on their orientations and behaviours toward all kinds of social media technology In recent years, Social media marketing has attracted interests of many organisations, institutions, Non profit organisations. Also, social media marketing at times of crisis like natural disasters like floods, pollution and health emergencies has become common. We know that, at present we are in a middle of a health pandemic “COVID-19” or commonly called corona virus health emergency, which has affected every single institution and business across the globe. My project deals with using Sentiment analysis on twitter dataset understanding how brands demonstrate social media marketing at times of crisis and understand the sentiment of their tweets and engagement among their followers. People worldwide are largely engaged and attached with the web 2.0 technology and Social media platforms. By the same token, businesses start looking at such technologies as effective mechanisms to interact more with their customers. People actively display their views and opinion on Twitter, it serves as a medium to help the common people to raise their concerns and have their opinions heard and valued. 6 The organisations taken up for the project are:  Hindustan Unilever.  Reliance Jio.  Zomato.  Amul. The analysis is based on using Python to fetch tweets and further analysing their sentiments into positive, negative or neutral. Also to check on the followers, likes, number of re-tweets and other similar metrics. The analysis made from this project can surely help companies to plan their social media activities at times of various crisis like COVID-19 and in general to improve user experience.

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George, Tamuno Raymond. "Generic Drugs : Physician Prescribing Practices for Brand Name and Generic Medications." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2655.

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Brand-name drug costs continue to create a burden for many US seniors who receive care from healthcare institutions. Generic medication is as therapeutic as is brand-name drugs and, in most cases, costs far less. Despite this cost difference, physicians continue to prescribe brand-name drugs. The purpose of this cross-sectional study was to explore physicians' patterns of prescribing brand-name drugs over generic drugs. This study was guided by the medical home model, which was developed in 1967 by the American Academy of Pediatrics. The study incorporated a purposeful sampling approach with a sample size of 151 physicians. Multiple linear regression was used to examine the associations between cost of treatment using generic medications and determinants of physicians' pattern of prescribing brand-name medications over generic medications. There were no statistically significant associations between physician belief of cost using generic medications and determinants of physicians' pattern of prescribing brand-name medications over generic medications, suggesting that physicians' prescription patterns are not solely determined by cost of the drug to the patients. The positive social change implication of this study is in the awareness that it generates among physicians, with evidence to suggest the need for more education on the utility of generic drugs instead of brand-name medications.

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Peterschmidt, Max. "Cureating: Building Healthy Eating Habits with Design, Psychology, and Economics." University of Cincinnati / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1367944842.

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Ligtenberg, Tiffany G. "Awareness assessment of Safe-Guard® in the U.S. cattle industry." Thesis, Kansas State University, 2017. http://hdl.handle.net/2097/35404.

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Master of Agribusiness
Department of Agricultural Economics
Dustin L. Pendell
This research focuses on the cattle producer’s overall awareness of an internal deworming product available in the U.S. cattle market. Parasitism in cattle can be very costly for the producer, and identifying a need for deworming is instrumental to the decision-making process for animal health protocols. The additional cost of deworming products can be beneficial for profitability for cattle producers when used properly. Likewise, when there is no proven need for deworming products in certain operations, the additional cost is an unnecessary expense that can be avoided. Proper awareness and education regarding deworming products and the benefits they can provide is one crucial piece to improving herd health, better rates of gain, and increased profitability. The main objective of this study is to determine the awareness of non-handling formulations of Safe-Guard. To understand and assess awareness, a survey was used. A population of participants was developed and asked to participate in the survey either online or in hard copy. A binary logit is used to analyze how cattle producers make decisions in adopting animal health products into their operations. Influencing factors of operation type, size, location, producer’s age, and information sources are used in the assessment. Factors that were the most influential to the decision-making processes for producers were discussions with veterinarians, nutritionists, and animal health sales representatives. In addition to face-to-face discussions with neighboring producers/friends, industry meetings, and reading industry journals and publications were also important. These producers were aware of a few formulations of Safe-Guard, and used them within the previous twelve months of taking the survey. However, participants were generally unaware of the product, and its different formulations. Upon review of the assessed unawareness of the product formulations, it is apparent that the company needs to identify and select a better way to make producers aware. Different approaches to targeted marketing campaigns and more in depth product training for the animal health company’s sales representatives should be implemented to increase awareness and sales.

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Dost, Omid, Carolina Pettersson, and Pernilla Brocker. "Varumärke i offentlig förvaltning : Varumärkesarbete på vårdmarknaden." Thesis, Högskolan i Borås, Institutionen Handels- och IT-högskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18069.

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Syftet med denna studie är att ta reda på hur de privata och offentliga vårdcentralerna i Hallands län hanterar sina varumärken. Genom denna studie kan vi se hur vårdcentralerna utmärker sig från varandra i vårdmarknaden samt vilka likheter och skillnader som finns mellan de två olika verksamhetsformernas, de privata och de offentliga, hantering av varumärke.Studien är baserad på en kvalitativ metod och det empiriska materialet har inhämtats genom semistrukturerade intervjuer. Sex vårdcentraler, varav tre offentliga och tre privata, från Hallands län har deltagit i undersökningen. Resultatet har sedan analyserats med hjälp av tidigare forskning och relevanta begrepp inom områdena varumärkesuppbyggnad och varumärkeskommunikation.Resultatet visar att varumärkesarbete är något som både de offentliga och de privata vårdcentralerna, medvetet och omedvetet, arbetar med. Vissa vårdcentraler anser att varumärkesarbete är något som är viktigt för deras verksamhet medan andra vårdcentraler ser det som mindre viktigt. Det som dock framkommer tydligt är att samtliga undersökta vårdcentraler vill associeras med värdeorden gott bemötande, hög kvalitet och god tillgänglighet.

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Rozani, Veliswa Celestine. "Measuring brand loyalty in the medical device industry of South Africa : a study across the public and private health-care system." Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/d1021070.

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Brands are major role-players in the organisational business strategy; and they are recognised as one of the most valuable assets a company can possess. The entry of low-cost competitors has redefined the entire competitive landscape of the health-care industry through their ability to transform their value chain, in order to drastically reduce prices. With the fierce rivalry amongst the competitors, and a quest for companies to achieve competitive advantage, companies must design their strategies better than their competitors. For a company to be successful in such an environment, customer-brand loyalty is a critical issue. The main objective of this study was to measure brand loyalty in the medical-devices industry of South Africa, and to establish the key influencing factors of brand loyalty in this industry. The measurement of brand loyalty in the medical devices industry is founded on a conceptual brand-loyalty framework for the Fast Moving Consumer Goods (FMCG) industry developed by Moolla (2012). The 12 brand loyalty factors identified by Moolla are: customer satisfaction; switching costs or risk aversion; brand trust; involvement; repeat purchases; relationship proneness; commitment; perceived value; brand relevance; brand affect; brand performance and culture. The empirical study was conducted among 250 medical practitioners across the private sector and public sector health-care system of South Africa. The methodology adopted in the study included the sampling procedure, the data collection, the questionnaire development and the statistical techniques used to analyse the results. The results were analysed with regard to: Factor analysis; Cronbach’s Alpha coefficients, mean values and inferential statistics. The results were presented in a conceptual framework, in order to measure brand loyalty in the medical devices industry of South Africa. The results of this study concluded that the brand loyalty influences, as identified by Moolla, are important for measuring brand loyalty in the medical devices industry. The empirical results focused on the demographic profile of the respondents, the validity of the questionnaire, the reliability of the results obtained, as well as the importance of the research variables. The analysis enabled certain conclusions to be drawn relating to the significant factors of brand loyalty in the medical devices industry in South Africa. A comparison was conducted relating to age group, gender profile, the health-care sector and the medical specialization – to determine whether there were any significant differences in the influence of the brand-loyalty factors identified. The chapter concluded with a conceptual framework for the medical-devices industry adapted from Moolla (2012) framework.

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Zafir, Haneen Osama. "The impact of customers' experience of quality on brand loyalty : a study of health and diet online communities." Thesis, Brunel University, 2016. http://bura.brunel.ac.uk/handle/2438/13721.

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Consumer experience plays an increasingly significant role in influencing the success of most businesses. The concept of ‘consumer experience’ has become an important area of study within the disciplines of marketing and consumer behavior. Regardless of its positive attention, this phenomenon has received in recent years; the clarification of consumer experience quality in online communities has remained unclear and needs a detailed theoretical base. In addition, it has been assumed that there is a relation between consumer experience quality and brand loyalty, nevertheless, there is limited research to confirm this theoretical proposition. The purpose of this study is to gain an in-depth perspective on the concept of consumer experience quality and its dimensions in the online community. The Internet has changed the behavior of consumers significantly where individuals have used online communities to interact with one another. These online communities enable individuals to connect globally in order to communicate effectively since inappropriate communication activities can affect the image consumers have formed with a particular organization from online social networks. As a result, the traditional way of communication is changed using interactive platforms. Data was collected through qualitative and quantitative research using an online blog where consumers shared ideas, experiences and interacted with each other about their experiences of Weightwatchers and Slimming World in the United Kingdom. The qualitative research was done by applying Netnography technique that uses content analysis of consumer reviews of their experiences in the Health and Diet online communities. Using the PLS-SEM, the structural model proposed in this study revealed a significant positive relationship between pragmatic experience and overall quality experience. Thus, the current study maintains the notion that pragmatic experience is a key determinant of overall quality experience. In addition, finding of this study suggests that consumers assess their online experience when participating in “health and diet online communities”. These pragmatic components are reflected in the consumers’ benefits gained during interacting with the online community. Furthermore, it was evident that consumers view the online community as important in relation to their feelings and enjoyment because the forum provides them with the opportunities and preferences to share health and diet information with other community members. Consequently, the participants in the “health and diet online communities” will eventually generate moods, feelings and emotional experiences after interacting with each other in order to develop an affective relationship with a company’s brand and products.

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Wyatt, Stefanie Michele. "A Retrospective Chart Review: Are Gastrointestinal Complications Associated With Formula Brand and Rate Changes Outside of the Standard Protocol in a Random Sample of Pediatric Burn and Trauma Patients?" The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1352900178.

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Книги з теми "BRAND HEALTH"

1954-, Benge Geoff, ed. Paul Brand: Helping hands. Seattle, WA: YWAM Pub., 2011.

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ill, Cardona Jose Maria, and Piper Monica, eds. Brand-new daddy. New York: Simon Spotlight/Nickelodeon, 2001.

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Brand Management: The Indian context. New Delhi: Vikas Pub. House, 2000.

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Holek, Lothar. Brand- og redningsfolks arbejdsmiljø. Copenhagen: Arbejdsmiljøfondet, 1988.

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Bhattacharya, C. B. Towards a system for monitoring brand health from store scanner data. Cambridge, Mass: Marketing Science Institute, 2000.

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Barbara Kraus 1986 calorie guide to brand names and basic foods. New York: New American Library, 1986.

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A marketer's guide to brand strategy: Advanced techniques for healthcare organizations. Marblehead, MA: Healthleaders, 2008.

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More natural "cures" revealed: Previously censored brand name products that cure disease. Elk Grove Village, IL: Alliance Pub. Group, 2006.

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More natural "cures" revealed: Previously censored brand name products that cure disease. Elk Grove Village, IL: Alliance Pub. Group, 2006.

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Green, Joey. Joey Green's amazing pet cures: 1,130 simple pet remedies and treatments using brand-name products. Emmaus, Pa: Rodale, 2011.

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Частини книг з теми "BRAND HEALTH"

Kall, Jacek. "Holistic metrics of a brand's health." In Brand Metrics, 92–120. London: Routledge, 2021. http://dx.doi.org/10.4324/9781003167235-8.

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Al Hashmi, Waddah S. Ghanem, and Rob Cooling. "Marketing and brand management." In The 10 Step MBA for Safety and Health Practitioners, 99–114. Abingdon, Oxon; New York, NY: Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9781315743011-8.

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Jones-Smith, Valayia. "Creating a Personal Brand." In The Handbook of Continuing Professional Development for the Health Informatics Professional, 15–21. 2nd ed. New York: Productivity Press, 2022. http://dx.doi.org/10.4324/9780429398377-3.

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Palakurthi, Radesh, and Frederick J. DeMicco. "Trade-Off Analysis of Health and Wellness Tourism Destination Attributes: An Outbound U.S. Consumers' Perspective." In Medical Travel Brand Management, 159–87. Boca Raton: Apple Academic Press, 2022. http://dx.doi.org/10.1201/9781003277392-12.

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Quaye, Emmanuel Silva, and Leeford Edem Kojo Ameyibor. "Health and Lifestyle Branding." In Marketing Communications and Brand Development in Emerging Economies Volume I, 147–79. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-88678-3_8.

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Santos, Eleonora, Cátia Crespo, Jacinta Moreira, and Rui Alexandre Castanho. "Brand and Competitiveness in Health and Wellness Tourism." In Tourism, Travel, and Hospitality in a Smart and Sustainable World, 707–21. Cham: Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-26829-8_44.

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Sidibe, Myriam. "How Discovery Limited promotes health through its Vitality brand." In Brands on a Mission, 129–41. Abingdon, Oxon ; New York, NY : Routledge, 2020.: Routledge, 2020. http://dx.doi.org/10.4324/9780367855437-8.

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Tafoya, Dennis W. "Organizational Health: The Capacity to Manage Events (and Their Downsides) Requires an Organization Steeped in Competent and Capable Individuals." In Managing Organizational Crisis and Brand Trauma, 15–38. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-60726-9_2.

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Trachtman, Carly, Molly Van Dop, and Sofia Villas-Boas. "Understanding the Influence of Brand Information in Online Purchase Decisions for Health Products." In Advances in National Brand and Private Label Marketing, 197–204. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-18911-2_25.

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Holstein, Barbara Becker. "Developing a brand around a theme: One’s own enchanted self." In Earning a living outside of managed mental health care: 50 ways to expand your practice., 204–7. Washington: American Psychological Association, 2010. http://dx.doi.org/10.1037/12138-046.

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Тези доповідей конференцій з теми "BRAND HEALTH"

Kapur, P. K., Aditya Gupta, and Nitin Sachdeva. "Measuring brand health." In 2015 4th International Conference on Reliability, Infocom Technologies and Optimization (ICRITO) (Trends and Future Directions). IEEE, 2015. http://dx.doi.org/10.1109/icrito.2015.7359353.

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Drastyana, Serlly Frida. "Brand Awareness and Brand Equity of Outpatient." In Health Science International Conference (HSIC 2017). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/hsic-17.2017.19.

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"Caffeine Level from Coffee, Tea Leaves, Carbonated Drinks and Energy Drinks." In 4th International Conference on Biological & Health Sciences (CIC-BIOHS’2022). Cihan University, 2022. http://dx.doi.org/10.24086/biohs2022/paper.539.

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Caffeine is natural substance found in more than 60 plants, the most common plants are coffee beans, tea leaves, there are also synthetic source of caffein like carbonated drink, energy drinks, and cacao pods caffeine can also be synthetic caffeine is added to foods, drinks, medicines. In this research, the concentration of caffeine in tea leaves, coffee beans, carbonated drink and energy drinks were assayed and also to see the benefit and the bad effect of caffeine on health. Five tea brands, five coffee types, carbonated drink and energy drinks were collected from the market, then each sample were tested for caffein level concentration of caffeine. Results show that the energy drinks have highest concentration of caffein among other sample in general, sequent with Beta tea brand and the Black frying seed coffee for tea brands Beta brand has highest concentration of caffeine among other tea brand and Black frying seed coffee has highest concentration of caffeine among other coffee types.

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Yusniar, Jasman J. Ma’ruf, Sulaiman, and Permana Honeyta Lubis. "The Role of Brand Love toward Brand Loyalty on Automotive Products." In 3rd International Conference of Computer, Environment, Agriculture, Social Science, Health Science, Engineering and Technology. SCITEPRESS - Science and Technology Publications, 2018. http://dx.doi.org/10.5220/0010045705130517.

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Klint, Lars, Henrik Lisby, and Haical Abas Binthahir. "Using a PHM-based visual brand identity management system to manage deterioration of visual brand identities and prolong their life span." In 2014 IEEE Conference on Prognostics and Health Management (PHM). IEEE, 2014. http://dx.doi.org/10.1109/icphm.2014.7036364.

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Helman, Deborah, Eric Addeo, and David Walters. "Ubiquity and integration in m-Health: Implications for brand management." In 2011 34th IEEE Sarnoff Symposium. IEEE, 2011. http://dx.doi.org/10.1109/sarnof.2011.5876453.

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Zhang, Tiantian, and Huabin Wang. "The Essence of Brand-Relationship Based on Innovation." In Third International Conference on Social Science, Public Health and Education (SSPHE 2019). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200205.038.

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Sembiring, Sentosa. "Registration of Brands in the Directorate General of Intellectual Property as an Effort to Protect the Brand as Assets of the Company." In International Conference on Law, Economics and Health (ICLEH 2020). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.200513.107.

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Komalasari, Farida, and Kristie Liliani. "The Effectiveness of Celebrity Endorsement in Instagram for Local Food Brand on Indonesia’s Customers Attitude Towards Brand and Purchase Intention." In 1st Paris Van Java International Seminar on Health, Economics, Social Science and Humanities (PVJ-ISHESSH 2020). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.210304.119.

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Seabrook, Kathy A. "Workplace Safety and Health Is a Leadership Issue." In ASME 2003 9th International Conference on Radioactive Waste Management and Environmental Remediation. ASMEDC, 2003. http://dx.doi.org/10.1115/icem2003-4986.

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Organizations where executive leadership identifies and manages worker safety and health as a business risk, rather than strictly as a compliance issue, are better positioned to reap both financial and reputational benefits from stakeholders such as customers, shareholders, employees and regulators. The advantages, both short and long term, of leadership engagement in the strategic management of safety and health can lead to enhanced brand reputation, greater sales and less contentious employee and regulatory relationships.

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Звіти організацій з теми "BRAND HEALTH"

Bachrach, Deborah Bachrach. Innovation Waivers: An Opportunity for States to Pursue Their Own Brand of Health Reform. New York, NY United States: Commonwealth Fund, April 2015. http://dx.doi.org/10.15868/socialsector.25029.

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Townsend, John. Technical assistance for expanding contraceptive choice in India. Population Council, 1995. http://dx.doi.org/10.31899/rh1995.1017.

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One of the roles of the ANE OR/TA Project in India was to participate in policy dialogues with national counterparts, in the public sector and among NGOs, about expanding contraceptive choices, and to provide technical assistance for facilitating changes in service-delivery procedures. The public sector provides five contraceptive methods through its 11,500 hospitals and primary health care facilities. NGOs, private physicians, and pharmacies have access to a broader range of brands. While India is one of the world's leaders in contraceptive research, in recent years products have come to market slowly. New technology is often embraced, however the cost of contraceptive options is not trivial in the Indian context. As stated in this report, the OR Project became formally involved in the effort to expand contraceptive choices in 1993 at the request of the USAID Mission in India. The Secretary of Family Welfare supported concerns for quality and choice as part of the preparation for the International Conference on Population and Development held in Cairo, September 1994. Similar recommendations were made during development of a draft national population policy.

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Bhaduri, Gargi, and Jung Ha-Brookshire. I "Heart" You: The Effects of Consumer' Schema Congruity/Incongruity on Attention, Recognition and Evaluation of Fair Labor Messages from Apparel Brands. Ames: Iowa State University, Digital Repository, November 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-182.

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Analysis of price change on the perceptions and use of DMPA among clients using reproductive health services in Uttar Pradesh, India. Population Council, 1998. http://dx.doi.org/10.31899/rh1998.1012.

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Depo-medroxy Progesterone Acetate (DMPA) is a progesterone-only injectable contraceptive that has been approved by the Government of India for provision in the commercial sector, where it is marketed under the brand name Depo-Provera. In 1996, it was available at rates between Rs. 140 to Rs. 180 per injection. At this price it is often beyond the reach of many women wanting a safe and effective contraceptive. In January 1996, DMPA was provided to women in three cities of Uttar Pradesh through Parivar Seva Sanstha’s (PSS) clinics at Rs. 150. In July 1996, as part of operations research (OR), the price was reduced in Agra to Rs. 50, in Varanasi to Rs. 0, and Lucknow to Rs. 100. Information was collected for 18 months to understand how price influenced demand, perceptions, and use of DMPA among urban women in Uttar Pradesh. This report states that DMPA appears to be an acceptable, safe method of contraception when offered with good client counseling and follow-up. More effective availability of the product at an affordable wholesale price in India would meet the needs of potential clients and facilitate the financial sustainability of the service by PSS.

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Health hazard evaluation report: HETA-86-035-2224, Nabisco Brands, Inc., Seville, Ohio. U.S. Department of Health and Human Services, Public Health Service, Centers for Disease Control, National Institute for Occupational Safety and Health, May 1992. http://dx.doi.org/10.26616/nioshheta860352224.

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Health hazard evaluation report: HETA-86-341-1711, Miller Brands Inc., Denver, Colorado. U.S. Department of Health and Human Services, Public Health Service, Centers for Disease Control, National Institute for Occupational Safety and Health, July 1986. http://dx.doi.org/10.26616/nioshheta863411711.

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Health Education Materials for the Workplace: Tools. Population Council, 2017. http://dx.doi.org/10.31899/sbsr2017.1007.

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Companies can derive many benefits from educating workers on health. Yet workplaces in many lower income countries have a need for easy-to-access, on-demand health education materials. The Evidence Project/Meridian in partnership with Bayer has developed a set of health education materials for these industrial and agricultural workplaces. The materials cover important health issues facing women and men workers: - Family Planning - Engaged Fathers and Health - Healthy Timing and Spacing of Pregnancy - Menstrual Hygiene - Handwashing These materials are designed to be printed at the workplace on desktop printers, making the materials easy to access and available on demand. They are available in English, Bengali (approved by the Ministry of Health), and Arabic. The materials, in color and black and white (to save on printing costs), come in three types: - Mini-Posters (MP), to be posted in public areas - Handouts (HO), for workers to take home and containing a bit more information - Supplemental materials (QA) to reinforce learning. Each workplace can determine how best to use these materials. The Implementation Guide gives workplace health staff and managers ideas for fitting the materials into their health promotion activities. There is also a User’s Guide for Brands/Retailers, NGOs and other interested parties explaining how the materials can be used in their workplace programs in global supply chains.

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Oxfam’s “Behind the Brands” Campaign: How a scorecard ranking, corporate engagement, and consumer activism catalyzed the largest food and beverage companies to change their ways. Population Council, 2017. http://dx.doi.org/10.31899/sbsr2017.1001.

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This case study describes how a scorecard ranking, corporate engagement, and consumer activism catalyzed the largest food and beverage companies to change their ways. This case study is part of a broader analysis on key lessons women’s health advocates can learn from the environmental movement on effective strategies for driving changes in corporate policies and practices.

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