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Статті в журналах з теми "Advertising philosophy"
Maluleka, P., and T. Mathebula. "Trends in African philosophy and their implications for the Africanisation of the South Africa history caps curriculum: a case study of Odera Oruka philosophy." Yesterday and Today 27 (2022): 65–89. http://dx.doi.org/10.17159/2223-0386/2022/n27a3.
Повний текст джерелаVlăduţescu, Ştefan, and Mirela Teodorescu. "An Analitical Extended Book Review - S. Frunză: Advertising Constructs Reality (2014)." International Letters of Social and Humanistic Sciences 47 (February 2015): 98–106. http://dx.doi.org/10.18052/www.scipress.com/ilshs.47.98.
Повний текст джерелаBeard, Fred. "Forgotten classics: Motivation in Advertising, by Pierre Martineau (1957)." Journal of Historical Research in Marketing 8, no. 4 (November 21, 2016): 585–94. http://dx.doi.org/10.1108/jhrm-05-2016-0012.
Повний текст джерелаPatterson, Philip. "Deceptive Advertising (Book)." Journal of Mass Media Ethics 7, no. 1 (March 1992): 59–62. http://dx.doi.org/10.1207/s15327728jmme0701_6.
Повний текст джерелаJablecki, Juliusz. "Defending Advertising." Journal of Ayn Rand Studies 9, no. 2 (2008): 341–49. http://dx.doi.org/10.2307/41560364.
Повний текст джерелаJablecki, Juliusz. "Defending Advertising." Journal of Ayn Rand Studies 9, no. 2 (2008): 341–49. http://dx.doi.org/10.5325/jaynrandstud.9.2.0341.
Повний текст джерелаMoitra, Rimi, Neha Purohit, and Anindo Bhattacharjee. "Advertising Ethics: Towards a Stakeholder Approach." Purushartha - A Journal of Management Ethics and Spirituality 15, no. 01 (July 10, 2022): 142–58. http://dx.doi.org/10.21844/16202115111.
Повний текст джерелаAdams, Richard. "Intelligent advertising." AI & Society 18, no. 1 (January 1, 2004): 68–81. http://dx.doi.org/10.1007/s00146-003-0259-9.
Повний текст джерелаMaciejewski, Jeffrey J. "Can Natural Law Defend Advertising?" Journal of Mass Media Ethics 18, no. 2 (June 2003): 111–22. http://dx.doi.org/10.1207/s15327728jmme1802_04.
Повний текст джерелаMingxing, MAN. "POSTMODERN ADVERTISING AS A WAY TO PROMOTE THE BRAND." Historical and social-educational ideas 10, no. 6/2 (February 1, 2019): 103–8. http://dx.doi.org/10.17748/2075-9908-2018-10-6/2-103-108.
Повний текст джерелаДисертації з теми "Advertising philosophy"
Abapo, Lorivie. "The Authentic Self and Advertising : The Effects Advertising has on the Formation of the Authentic Self." UNF Digital Commons, 2012. https://digitalcommons.unf.edu/etd/392.
Повний текст джерелаPietersma, Nicolas Sjoerd. "What advertisers want : a hedonic analysis of advertising rates in South African consumer magazines." Master's thesis, University of Cape Town, 2005. http://hdl.handle.net/11427/12410.
Повний текст джерелаThis article explores the role of circulation, readership and reader demographics in the determination of advertising rates in South African consumer magazines. The study uses panel data collected between 2000 and 2003 to quantify the relationships by assigning implicit prices to various magazine characteristics. Furthermore, a synopsis of the structure of the magazine industry in South Africa is developed using cluster-analytic techniques. The analysis lends some statistical credence to some widely held beliefs in the publishing industry; namely that advertisers value the young, the educated and the affluent as audiences. The role of race and gender in the determination of magazine advertising rates is also explored.
Hoffmann, Benno D. "The Influence of Strategies Used to Communicate Sustainable Corporate Responsibility on Reputation of a Major Airport." ScholarWorks, 2011. https://scholarworks.waldenu.edu/dissertations/945.
Повний текст джерелаPellicer, Jordá María Teresa. "La visión del mundo a través de la publicidad. Entre el idealismo funcional y la ética aplicada." Doctoral thesis, Universidad de Murcia, 2010. http://hdl.handle.net/10803/10918.
Повний текст джерелаThe advertising is a profession attacked from diverse fronts, though the certain thing is that most of the received critiques refers to his ethical slope. For it, along this thesis we are going to analyze this question and to study the advertising ethics. We will analyze on what there is based the ethical existing frame and the efficiency and practical usefulness of the same one. Hereby, we will be able to refute or to confirm the accusations spilt of constant form it brings over of the advertising activity and we will contribute the solutions to the problems that we find along this investigation. The advertising ethics enter to debate.
Robinson, Claire Elizabeth. "Advertising and the market orientation of political parties contesting the 1999 and 2002 New Zealand general election campaigns : a thesis presented in fulfilment of the requirements for the degree of Doctor of Philosophy in Politics at Massey University, Palmerston North, New Zealand." Massey University. School of History, Philosophy and Politics, 2006. http://hdl.handle.net/10179/243.
Повний текст джерелаPrasad, Ambika. "Stereotype threat in India: Gender and leadership choices." Thesis, University of North Texas, 2007. https://digital.library.unt.edu/ark:/67531/metadc5128/.
Повний текст джерелаBlake, Greyory. "Good Game." VCU Scholars Compass, 2018. https://scholarscompass.vcu.edu/etd/5377.
Повний текст джерелаYang, Fu-Cheng, and 楊富程. "Philosophy of Election Propaganda Strategy--The Cultural and Creative Advertising in the 21st Century as an Example of Taiwan's Election." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/57362306381863134361.
Повний текст джерела南華大學
文化創意事業管理學系
102
In this research study is the advertising strategy of the 21st century, Taiwan election propaganda Bend region, due to the development of Taiwan's election propaganda to 2000, with very special transition, but its central election strategy thinking more deeply affected the outcome of the election, based on this observation, the researchers collected data accumulated a long and rich case, find a competitive regional or national elections, inevitably contains a wealth of cultural and creative concepts. Therefore, for the 2000 and 2004 presidential elections secondary, secondary data analysis, an analysis of the case. The study found that the presidential election in Taiwan, propaganda strategy and creative use of strategies philosophical influence voting behavior of power more and more, during the campaign, as long as voters or affected by the appeal, it decided the outcome. The candidates and their party in campaign ads, in addition to dilute the political symbol, but also make full use of the image of the island of Taiwan. In addition to the three lawmakers, Tainan constituency in 2012, using the method of fieldwork interviews, sorting through the data and found that the face of the coming of age of the Internet, as well as the election of twenty-first century style, if not propaganda strategy through the packaging, If you do not integrate into the propaganda strategy of cultural and creative elements, the candidate will not be able to package and sell yourself; are unable to promote propaganda strategy; even unable to attract voters, so the propaganda strategy must be integrated into the cultural and creative. The thesis proposal subsequent related researchers can explore the electoral process, campaign document how the strategy used in a variety of media, as well as political symbols and imagery islands of Taiwan, so should be more clearly the relationship between the interaction of cultural and creative advertising strategy and election propaganda philosophy.
Watson, James Alexander. "The application of sense-making theory to advertising : an exploratory case study." Thesis, 2003. http://hdl.handle.net/10019.1/16471.
Повний текст джерелаENGLISH ABSTRACT: The purpose of the study was to investigate the controlled transfer of meaning that could be facilitated by the application of knowledge of sense-making theory. An object of communication, an advertisement, was consciously constructed on the basis of sense-making principles. An application of knowledge of sense making was then employed to assess the reception of the advertisement by a selected sample of respondents. The decision to select advertising as the choice of medium for the study stemmed from the increasing levels of criticism directed at this form of communication as a result of its frequent failure to deliver intended benefits for its sponsors. The intended benefits relate to the transfer of meaning that would prompt recipients of advertising messages to take an action that would be of value to the advertiser. More specific criticisms have centred on the failure of a growing number of advertising messages to deliver meaningful benefits as a result of their lack of relevance for the intended recipients of these communications. A call for a shift in mind-set away from traditional linear models currently employed to facilitate the design of advertising messages has prompted a growing recognition of the need to employ a more empathetic approach that would facilitate a positive interaction between an advertiser and a target audience. The emergence of what has been termed experiential marketing communications has advocated a view that advertising communications can promote stronger allegiances between organisations and their customers by the inclusion of meaningful sensory associations for recipients. This view, together with the insights revealed by those working in the field of sense making, suggested that the incorporation of sense-making theory could well accommodate the paradigm shift that has been called for in the design of advertising communications. The views and insights outlined above prompted the development of an advertisement that sought to incorporate sense-making theory into its construction. The requirement to allow for the transfer of intended meaning in the advertisement was facilitated by incorporating frames and cues, the design of which sought to assist in the resolution of equivocality and enable respondents to bridge cognitive gaps. The investigation took the form of an exploratory case study. The advertisement, constructed on the basis of sense-making theory, represented the control element of the study. In-depth interviews were conducted amongst grade 12 learners selected on the basis of their matching the target audience for which the advertisement had been designed. The semi-structured nature of the interviews followed a format that allowed for a comparison to be made between the intended input of meaning and the decoding of responses relating to the advertisement. Results indicated that there was a transfer of intended meanings incorporated into the advertisement as indicated in the decoded responses of respondents. These positive findings tend to indicate that a conscious application of sense-making theory to the construction of advertising messages could enhance their effectiveness.
AFRIKAANSE OPSOMMING: Die doel van hierdie studie was om die beheerde oordrag van betekenis, gefassiliteer deur die bepassing van kennis van die “sense-making” teorie, te ondersoek. ‘n Voorwerp van kommunikasie, ‘n advertensie, is doelbewus geskep op grond van die beginsels van die “sense-making” teorie. ‘n Toepassing van kennis van dié teorie is aangewend om die impak van die advertensie op ‘n steekproef van reagente te assesseer. Weens die voortdurende mislukking van die advertensie medium om beplande voordele aan die borge te lewer, styg vlakke van kritiek gerig tot hierdie medium. Juis hierdie statistiek het die besluit om die advertensie medium as voorwerp van studie te gebruik, laat ontwikkel. Die beplande voordele vir die borge hou direk verband met die oordrag van die betekenis wat die ontvanger van die advertensie boodskap sal aanpar om op te tree, en sodoende tot voordeel van die adverteerder sal strek. Kritiek is spesifiek gerig op die mislukking van al hoe meer advertensies wat nie betekenisvolle voordele lewer nie as gevolg van die irrelevansie van die vorm van kommunikasie vir die ontvanger. Die herkenning van die groeiende behoefde het ‘n beroep gemaak om ‘n paradigma skuif te maak, weg van die huidige, tradisionele, linêre model wat die ontwerp van advertensie boodskappe fassiliteer. Hierdie behoefte is om ‘n meer empatiese benadering in te stel, wat ‘n positiewe interaksie tussen die adverteerder en teiken gehoor sal fassiliteer. Die ontstaan van die sogenaamde “experietial marketing communications” het voorgestel dat die advertensie medium sterker getrouheid tussen organisasies en hul klante kan adverteer. Hierdie oogpunt, saam met die insig van dié gene wat in die veld van “sense making” werk, stel voor dat die inkorporasie van die “sense-making” teorie, wel die paradigma skuif, beroep op die ontwerp van die advertensie, kan akkommodeer. Dit het die ontwikkeling van ‘n advertensie met die “sense-making” teorie in sy konstruksie geïnkorporeer, aangewaldeer. Die vereiste om die oordrag van die beplande betekenis van ‘n advertensie te bewerkstellig, is gefassiliteer deur sketse en aanwysings te inkorporeer. Hierdie sketse en aanwysings is ontwerp om die voorkoming/oplossing van dubbelsinnigheid te ondersteun en om reagente te help om kognitiewe gapings te oorbrug. Die ondersoek het die vorm van ‘n ontdekkings gevallestudie aangeneem. Die advertensie, gebaseer op die “sense-making” teorie, het die kontrole element van die studie verteenwoordig. Onderhoude is indiepte gevoer met graad 12 leerders wat gekeur is op grond van die feit dat hulle in die teikengroep van die ontwerpte advertensie val. Die semigestruktureerde aard van die onderhoude het toegelaat dat die voorafbeplande blootstelling aan die betekenis vergelyk word met die dekodering van die terugvoering in verband met die advertensie. Resultate het gewys dat daar wel ‘n oordrag van die beplande, geïnkorporeerde betekenis in die advertensie plaas gevind het, wat bewys is in as ‘n dekodeerde reaksie van die reagent. Hierdie positiewe bevindings neig om te bewys dat ‘n bewuste aanwending van die “sensemaking” teorie tot die konstruksie van die advertensie wese die effektiewiteit van boodskappe verbeter.
Sutherland, Ian Gilbert. "Aspects of the visual arts in advertising with particular reference to South Africa." Thesis, 1998. http://hdl.handle.net/10413/4422.
Повний текст джерелаThesis (M.A.)-University of Natal,1998.
Книги з теми "Advertising philosophy"
Bakhtin and interactive advertising. Bethesda: Academica Press, 2012.
Знайти повний текст джерелаSlovikova, E. L. Dinamika reklamnogo diskursa: Ėnergiia︡ obraza, slova i smysla, monografii︠a︡. Permʹ: Permskiĭ gos. universitet, 2008.
Знайти повний текст джерелаQuelques grammes de philo dans un monde de pub. Paris: Max Milo, 2012.
Знайти повний текст джерелаIn defense of advertising: Arguments from reason, ethical egoism, and laissez-faire capitalism. Westport, Conn: Quorum Books, 1994.
Знайти повний текст джерелаIn defense of advertising: Arguments from reason, ethical egoism, and laissez-faire capitalism. Claremont, Calif: TLJ Books, 2007.
Знайти повний текст джерелаSlovikova, E. L. Dinamika reklamnogo diskursa: Ėnergiia︡ obraza, slova i smysla, monografii︠a︡. Permʹ: Permskiĭ gos. universitet, 2008.
Знайти повний текст джерелаWerbung mit Geschichte: Ästhetik und Rhetorik des Historischen. Köln: Böhlau, 1995.
Знайти повний текст джерелаCoccia, Emanuele. Il bene nelle cose: Pubblicità come discorso morale. Bologna: Il mulino, 2014.
Знайти повний текст джерелаZayas, Eliseo Colón. Publicidad, modernidad, hegemonía. San Juan, P.R: Editorial de la Universidad de Puerto Rico, 1996.
Знайти повний текст джерелаJohanna, Riegler, ed. Bilder der Arbeit im Spätkapitalismus: Zum strategischen Machtverhältnis von Arbeit, Selbst und Technologien. Wien: Löcker, 2003.
Знайти повний текст джерелаЧастини книг з теми "Advertising philosophy"
Chakraborty, S. K. "Ethics in Marketing and Advertising: In the Searchlight of Lokasamgraha." In Studies in Economy Ethics and Philosophy, 146–61. Berlin, Heidelberg: Springer Berlin Heidelberg, 1999. http://dx.doi.org/10.1007/978-3-642-60151-4_10.
Повний текст джерелаSteinbach, Jan, Michael Krisch, and Horst Harguth. "Eine neue Philosophie im Marketing: Helpvertising statt Advertising." In essentials, 9–22. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-07691-7_2.
Повний текст джерела"Professional Advertising in an Ignorant World." In The Relevance of Philosophy to Life, 126–32. Vanderbilt University Press, 2020. http://dx.doi.org/10.2307/j.ctv176kvc3.16.
Повний текст джерела"Detoxing the Private: Parenting Philosophy in Green Home Product Advertising." In Environmental Advertising in China and the USA, 59–88. New York, NY : Routledge, 2016. | Series: Routledge studies in: Routledge, 2016. http://dx.doi.org/10.4324/9781315797373-10.
Повний текст джерелаBarroso, Paulo M. "Rhetoric of Seduction." In Seduction in Popular Culture, Psychology, and Philosophy, 232–58. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-0525-9.ch011.
Повний текст джерелаBolat, Nursel. "The Irony as a Narrative Advertising Strategy." In Advances in Marketing, Customer Relationship Management, and E-Services, 270–80. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-9790-2.ch023.
Повний текст джерелаWilson, John G. "Social Psychology." In Seduction in Popular Culture, Psychology, and Philosophy, 206–31. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-0525-9.ch010.
Повний текст джерелаBarnhill, Anne, and Matteo Bonotti. "Healthy Eating Efforts and Millian Liberalism." In Healthy Eating Policy and Political Philosophy, 73–99. Oxford University Press, 2022. http://dx.doi.org/10.1093/oso/9780190937881.003.0004.
Повний текст джерелаAtay, Simber. "On Seduction." In Seduction in Popular Culture, Psychology, and Philosophy, 58–75. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-0525-9.ch003.
Повний текст джерелаCarvalho, Tiago Mesquita. "The Age of the World Tourist." In Examining a New Paradigm of Heritage With Philosophy, Economy, and Education, 157–71. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-3636-0.ch011.
Повний текст джерелаТези доповідей конференцій з теми "Advertising philosophy"
Dmitrieva, Anastasia, and Marina Golomidova. "Communication Strategies of Including Precedent Proper Names in Political Advertising Videotexts*." In International Scientific Conference on Philosophy of Education, Law and Science in the Era of Globalization (PELSEG 2020). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200723.019.
Повний текст джерелаЗвіти організацій з теми "Advertising philosophy"
Ivanova, Iryna, and Elena Afanasieva. MODEL OF INTERACTION BETWEEN ADVERTISING, PR AND JOURNALISM. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11060.
Повний текст джерела