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Статті в журналах з теми "ADVERTISEMENT STUDY"
Krisnawan, Gusti Ngurah Aditya, Ni Luh Sutjiati Beratha, and I. Ketut Darma Laksana. "Commercial automotive advertising: semiotic study." International journal of linguistics, literature and culture 5, no. 3 (May 31, 2019): 71–80. http://dx.doi.org/10.21744/ijllc.v5n3.659.
Повний текст джерелаKeller-Hamilton, Brittney, Megan E. Roberts, Michael D. Slater, Micah Berman, and Amy K. Ferketich. "Adolescent males’ responses to blu’s fake warnings." Tobacco Control 28, e2 (February 16, 2019): e151-e153. http://dx.doi.org/10.1136/tobaccocontrol-2018-054805.
Повний текст джерелаZAHRÁDKA, JAROSLAV, VERONIKA MACHOVÁ, and JIŘÍ KUČERA. "WHAT IS THE PRICE OF OUTDOOR ADVERTISING: A CASE STUDY OF THE CZECH REPUBLIC?" AD ALTA: 11/01 11, no. 1 (June 30, 2021): 386–91. http://dx.doi.org/10.33543/1101386391.
Повний текст джерелаJyothi, K. Tamizh, and C. Samudhra Rajkumar. "An Empirical Study On The Effectiveness of Celebrity Advertisements." Asia Pacific Business Review 1, no. 2 (July 2005): 50–62. http://dx.doi.org/10.1177/097324700500100207.
Повний текст джерелаKang, Donghyun, Joungheum Kwon, and Sanghun Nam. "Research on Effective Advertising Types in Virtual Environment." Applied Sciences 13, no. 12 (June 12, 2023): 7063. http://dx.doi.org/10.3390/app13127063.
Повний текст джерелаWisudawati, A'thi Fauzani, and Novi Ika Setyani. "Critical discourse analysis of global warming public service advertisement: implication for students." EduLite: Journal of English Education, Literature and Culture 3, no. 2 (September 2, 2018): 149. http://dx.doi.org/10.30659/e.3.2.149-160.
Повний текст джерелаLi, Shouwei, Ping Liu, and Wei Li. "The impact of white space on consumers' perception of and attitude toward advertising." Social Behavior and Personality: an international journal 50, no. 2 (February 9, 2022): 1–11. http://dx.doi.org/10.2224/sbp.11179.
Повний текст джерелаKm Tri Sutrisna Agustia. "SEMIOTIC ANALYSIS OF HOTEL ADVERTISEMENT." KULTURISTIK: Jurnal Bahasa dan Budaya 5, no. 1 (January 4, 2021): 8–13. http://dx.doi.org/10.22225/kulturistik.5.1.2740.
Повний текст джерелаSetiawan, Yudi Agus, and Norma Eralita. "Semiotic Study on Cigarette Advertisements." Primanomics : Jurnal Ekonomi & Bisnis 21, no. 1 (January 5, 2023): 1–12. http://dx.doi.org/10.31253/pe.v21i1.1528.
Повний текст джерелаEsfarjani, Fatemeh. "Content Analysis of Edible oil TV advertisements, and Consumer Perceptions Regarding these advertisements: a Mixed-Method Study." Nutrition and Food Processing 4, no. 1 (February 4, 2021): 01–08. http://dx.doi.org/10.31579/2637-8914/034.
Повний текст джерелаДисертації з теми "ADVERTISEMENT STUDY"
Hodzic, Alma. "Advertisements in English in a non-English speaking country : A study on the use of English in Swedish magazine advertisements." Thesis, Linnéuniversitetet, Institutionen för språk (SPR), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-28632.
Повний текст джерелаOlofsson, Anton, and Michal Pietz. "Advertisement to Mobile Phones, Success or Failure? : : A STUDY OF SWEDISH YOUTHS ACCEPTANCE TOWARDS RECEIVING MOBILE ADVERTISEMENT." Thesis, Umeå University, Umeå School of Business, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-24598.
Повний текст джерелаThe great technological development under the last decade has given the organizations new possibilities to market them self. Mobiles phones, smart phones and the new ultraportable laptops which make it possible to for organizations to send advertisement consumers 24/7. This has led to a steady increase in research during the last decade concerning mobile advertising. The research has mainly been focused on how problems with negative attitudes towards mobile advertising can be changed in to positive ones. Mobile advertising suffers from the same problems as several recently introduced marketing channels have done e.g. ecommerce like trust, privacy and risks. Beside the negative aspects, mobile advertising research has focused on identifying factors that will stimuli consumer willingness to receive mobile advertisement and identified a target group for this marketing channel. The target group has been identified to be young adults in the ages of 18-35. We will in our research´focus on this area about this different problem factors with mobile advertising and try to find which factors that are most important and affecting consumers attitudes towards mobile advertising we further want to develop ideas for how marketers can construct mobile advertising so that consumers accept it as a marketing channels. To examine this, quantitative method was used with a sample of 198 15-19 year old high school students in Umea responding to our survey. The sample was chosen because we believe that this age group will be the ones that are the target for mobile advertisers when the business have picked up more speed in a few years time. This group has also been identified by other researchers as an interesting segment to investigate. We have a positivistic approach to the study and therefore we have worked out six hypotheses that will be tested and then compared with our theoretical framework using a deductive method.
Our findings confirmed five out of six hypotheses. Consumers are negatively affected by factors as risk, lack of trust and privacy. The attitudes can change towards more positive ones if consumers perceive the advertisement relevant, entertaining, valuable functional and if they get some form of incentives for receiving advertisement. The hypothesis that we were not able to confirm concerned the consumer factors where only three of five factors were significant in our tests.
Bengtsson, Lisa. "How advertisement can affect attitudes - A qualitative study of how attitudes are towards advertisement through SMS and email." Thesis, Malmö högskola, Fakulteten för teknik och samhälle (TS), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-20595.
Повний текст джерелаThe topic that is examined in this paper is the attitude towards promotional messages through SMS and email. The aim is to examine the factors that contribute to the attitude, if age comes into play as a factor and if the attitude is the same for promotional messages via SMS as it is through email. An investigation has been conducted by means of a survey with 139 respondents that formed the basis of the qualitative focus group that the largest part of the result is based. Individuals around Skåne that are in the age 20 and up answered the questionnaire. The survey was designed to identify problems and perspectives that the focus group discussions could build on. The focus group had five participants and these individuals represented the different age groups that the survey encompassed. Which also resulted in different views that were aired and a discussion could be created with different perspectives involved.The inquiry and the transcript from the focus group demonstrate the differences and similarities regarding acceptance and attitude towards the different channels. They also show which factors affected the receipt of promotional mailings through SMS and email. The conclusions that can be drawn from the survey is that the attitude towards advertising through SMS and e-mail are with a negative tone according to the focus group and survey. That if a positive attitude is to be achieved, promotional mailings has to be well designed, have to be sent on time and have a relevance to the recipient and the recipient's lifestyle. One can also conclude that attitude cannot be connected with age. The survey and focus group are demonstrating the same attitude and behavior when it comes to SMS and email for all ages.
Chu, Sio Heng. "A study of real estate advertisement from a functionalist perspective." Thesis, University of Macau, 2009. http://umaclib3.umac.mo/record=b2178627.
Повний текст джерелаBlomquist, Eric. "Variety versus Recurrence of Advertisement in Cross Reality Experiences." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-251317.
Повний текст джерелаReklam finanansierar stora delar av det digitala landskap vi interagerar med dagligen. Allt eftersom tekniken utvecklas och området Cross Reality mognar, är det av värde att undersöka dess kompabilitet med denna typ av finansiering. Ur perspektivet av tre huvudintressenter (annonsörer, utvecklare och slutanvändare), undersöker denna studie inverkan från två olika uppsättningar av reklam. Den ena uppsättningen består av reklam från en variation av varumärken och den andra uppsättningen består av reklam från ett enskilt varumärke. En användarstudie genomförs med data som insamlas via en enkät-stöttad intervju samt genom mjukvaran som levererar reklamen inom den virtuella upplevelsen. Resultaten visar väldigt liten inverkan på den generella användarupplevelsen, dock antyder datan att det finns en signifikant fördel för en variation av reklam när det gäller aspekten att undermedvetet nå användarna.
Aqil, Hammad, and Asim Iqbal. "The dilemma of children’s advertisement on television in Sweden." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-46999.
Повний текст джерелаSigot, Luca. "TV advertisement and social networks: an empirical study with young adults." Master's thesis, NSBE - UNL, 2013. http://hdl.handle.net/10362/9830.
Повний текст джерелаThe aim of this research is to investigate the possible synergies between TV commercials and a brand Facebook profile. Different executional cues were tested to determine which one could create the greatest awareness of a brand profile and if, by choosing one cue over another, the intention to visit a brand profile could be influenced too. The experiment involved 400 young adults who were invited to watch a video online and, subsequently, to complete a survey. Results suggest that while the different cues were able to create different level of awareness, no effect could be observed on the intention to visit the brand profile.
Johansson, Tina, Martin Eklind, and Martin Samuelsson. "B2B Relationships in the Advertisement Business : A Study of Advertising Agency-Client Relationships." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-1206.
Повний текст джерелаAbstract
In the complex business environments of today, firms are in need of external expertise in order to achieve a competitive edge. The increased complexity is partly due to technological devel-opment and facilitated global access affecting most markets. Therefore, marketing activities has increased importance in a firm’s core strategy. Being able to communicate to customers in a creative and more direct way is vital in order to survive in a global battlefield. One interesting question is how one should involve external expertise in achieving successful marketing in an effective manner. There seem to be difficulties in maintaining long-term agency-client relation-ships and one could question why? Quite often one finds clear differences reflecting role defi-nition and what the parties expect of each other.
The purpose of this thesis is to analyse the relationship between advertising agencies and their clients. The authors aim to investigate how companies use external influence/advertising agencies in their marketing communication process and identify the crucial factors leading to suc-cess/failure of agency-client relationships.
A pre-study was made in order to get an understanding about the actual situation on the field, and gave us the interest in investigate the agency-client relationship. Then, a qualitative multiple case studies have been made and gave a relatively good insight in the agency-client relationship. Insight in where the relationships are lacking and where improvement is needed.
The authors discovered that why agencies and clients fail in their relationships, many times is a result of miscommunication and misunderstandings. Attitudes towards each others field of op-erating and lack of dialogue seem to be the reasons why this appears. They need to meet at a level somewhere in between the points at the present, hence need for agencies to have a deeper understanding than present client desire and for agencies to be able to adjust to client needs, and correlating their abilities. The key is communication. A lot of the improvements is up to agencies in mediating and marketing themselves in a more efficient manner than today. Advertising agencies are often failing in establishing an effective communication process with their clients.
Johansson, Andreas, and Erik Lindmark. "Generational attitudes towards sexual advertisement : A comparative study between Sweden and South Korea." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-105203.
Повний текст джерелаSong, Xiao Dong. "Investigating adaptive translation from a functional perspective : a case study of commercial advertisement translation." Thesis, University of Macau, 2007. http://umaclib3.umac.mo/record=b1781059.
Повний текст джерелаКниги з теми "ADVERTISEMENT STUDY"
Kaushal, Geetika. Symbols, themes, and liking: A study of advertisements. Ahmedabad: Indian Institute of Management, 2000.
Знайти повний текст джерелаKeller, Caren Auf dem. Textual structures in eighteenth-century newspaper advertising: A corpus-based study of medical advertisements and book advertisements. Aachen: Shaker, 2004.
Знайти повний текст джерелаVerboven, Carla A. M. Helsekostpreparater: En studie av reklame = Health food preparations : a study of advertisements. Lysaker: Statens institutt for forbruksforskning, 1990.
Знайти повний текст джерелаWojtaszek, Adam. Theoretical frameworks in the study of press advertisements: Polish, British and Chinese perspective. Katowice: Uniwersytet Śla̜ski, 2011.
Знайти повний текст джерелаWojtaszek, Adam. Theoretical frameworks in the study of press advertisements: Polish, British and Chinese perspective. Katowice: Uniwersytet Śla̜ski, 2011.
Знайти повний текст джерелаCasey, Maeve. A monitoring study of images of women in advertising: (including also an analysis of TV advertisements targeted at children). Dublin: Social and Organisational Psychology Research Unit, UCD, 1988.
Знайти повний текст джерелаLi, Na. Han ying guang gao yu yan dui bi yan jiu: A contrastive study of language in Chinese and English advertisements. Beijing: Zhong yang bian yi chu ban she, 2014.
Знайти повний текст джерелаFullwood, Marvin Dottington. Transit Advertising with Alcohol and Violent Content on Public Platforms: A Descriptive Study of Advertisements Within the New York City Subway System. [New York, N.Y.?]: [publisher not identified], 2018.
Знайти повний текст джерелаGreat Britain. Department of Trade and Industry. Radio Regulatory Division., ed. Study of the requirements for a radio frequency plan for radio services ancillary to the making of programmes, films, presentations, advertisements and other entertainment and sporting purposes. London: Department of Trade and Industry, Radio Regulatory Division, 1986.
Знайти повний текст джерелаShagrir, Oron. Advertisement for the Philosophy of the Computational Sciences. Edited by Paul Humphreys. Oxford University Press, 2015. http://dx.doi.org/10.1093/oxfordhb/9780199368815.013.3.
Повний текст джерелаЧастини книг з теми "ADVERTISEMENT STUDY"
Cun-guang, Ru. "Study on Advertisement Design Method Utilizing CAD Technology." In Advances in Intelligent Systems and Computing, 491–94. Berlin, Heidelberg: Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-33030-8_79.
Повний текст джерелаBug, Peter, Laura Bessler, and Janina Bendix. "Fashion and Fashion Advertisement in TV—Study Germany." In Fashion and Film, 29–57. Singapore: Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-13-9542-0_3.
Повний текст джерелаVorobyev, M., and R. Menzel. "Flower advertisement for insects: Bees, a case study." In Adaptive Mechanisms in the Ecology of Vision, 537–53. Dordrecht: Springer Netherlands, 1999. http://dx.doi.org/10.1007/978-94-017-0619-3_18.
Повний текст джерелаKeikhosrokiani, Pantea, Norlia Mustaffa, Muhammad Imran Sarwar, Amin Kianpisheh, Faten Damanhoori, and Nasriah Zakaria. "A Study towards Proposing GPS-Based Mobile Advertisement Service." In Informatics Engineering and Information Science, 527–44. Berlin, Heidelberg: Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-25453-6_44.
Повний текст джерелаSajitha, K. V. "Advertisement: Construction and Communication of Memory (A Study on Media Advertisement in Malayalam—An Indian Language)." In New Approach to Cultural Heritage, 133–48. Singapore: Springer Singapore, 2021. http://dx.doi.org/10.1007/978-981-16-5225-7_8.
Повний текст джерелаYao, Xiaozhe, Yingying Chen, Rongjie Liao, and Shubin Cai. "Face Based Advertisement Recommendation with Deep Learning: A Case Study." In Lecture Notes in Computer Science, 96–102. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-73830-7_10.
Повний текст джерелаKesari, Anshika, Rajesh Singla, and Prerna Singh. "EEG Based Study of Pictorial Advertisement Impact on Customers’ Market Preferences." In Lecture Notes in Mechanical Engineering, 71–78. Singapore: Springer Singapore, 2022. http://dx.doi.org/10.1007/978-981-16-9236-9_7.
Повний текст джерелаWei, Anqi. "Study on the Historical Changes of Dr. Martens Martin Boots Advertisement." In Proceedings of the 2022 International Conference on Science Education and Art Appreciation (SEAA 2022), 410–16. Paris: Atlantis Press SARL, 2022. http://dx.doi.org/10.2991/978-2-494069-05-3_51.
Повний текст джерелаChen, Xiaoxiao. "Analysis of Advertisement Strategies and Effectiveness Oatly as a Case Study." In Proceedings of the 2022 International Conference on Science Education and Art Appreciation (SEAA 2022), 76–87. Paris: Atlantis Press SARL, 2022. http://dx.doi.org/10.2991/978-2-494069-05-3_11.
Повний текст джерелаKim, Jong Sung. "A Study of Contact Frequency and Consumer Preference for Digital Signage Advertisement." In Communications in Computer and Information Science, 181–87. Berlin, Heidelberg: Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-35251-5_25.
Повний текст джерелаТези доповідей конференцій з теми "ADVERTISEMENT STUDY"
Kurniasih, Nia, Iis Kurnia Nurhayati, and Puji Audina Lestari. "English Adjectives in Indonesian Cosmetic Advertisement: A Study of Emphatic Personal Metadiscourse Markers." In GLOCAL Conference on Asian Linguistic Anthropology 2020. The GLOCAL Unit, SOAS University of London, 2020. http://dx.doi.org/10.47298/cala2020.12-1.
Повний текст джерелаWANG, QIAN. "ANALYSIS ON NON-PROFIT ADVERTISEMENTS BASED ON CULTURAL DIFFERENCE BETWEEN CHINA AND UNITED STATES." In 2021 International Conference on Management, Economics, Business and Information Technology. Destech Publications, Inc., 2021. http://dx.doi.org/10.12783/dtem/mebit2021/35622.
Повний текст джерелаSumita, Hanna, Yasushi Kawase, Sumio Fujita, and Takuro Fukunaga. "Online Optimization of Video-Ad Allocation." In Twenty-Sixth International Joint Conference on Artificial Intelligence. California: International Joint Conferences on Artificial Intelligence Organization, 2017. http://dx.doi.org/10.24963/ijcai.2017/60.
Повний текст джерелаQin, Yao, and Yu Chen. "Notice of Retraction: Empirical Study of Advertisement Spokesman's Influence to Advertisement's Effect." In 2009 International Symposium on Information Engineering and Electronic Commerce (IEEC). IEEE, 2009. http://dx.doi.org/10.1109/ieec.2009.69.
Повний текст джерелаGvarishvili, Zeinab. "Comparative analyses of skincare product advertisements in Georgian and English." In Eighth Brno Conference on Linguistics Studies in English. Brno: Masaryk University Press, 2020. http://dx.doi.org/10.5817/cz.muni.p210-9767-2020-2.
Повний текст джерелаOnimaru, Kanta, Keiichi Watanuki, Kazunori Kaede, and Yusuke Osawa. "Effect of Presentation of Advertisements during Visual Display Terminal Work on Concentration." In 14th International Conference on Applied Human Factors and Ergonomics (AHFE 2023). AHFE International, 2023. http://dx.doi.org/10.54941/ahfe1003247.
Повний текст джерелаYuan, Xiaorong. "Study on Symbol Characteristics of Advertisement Design." In 2014 International Conference on Education Technology and Social Science. Paris, France: Atlantis Press, 2014. http://dx.doi.org/10.2991/icetss-14.2014.44.
Повний текст джерелаZhu, Yue. "A Study of False Implications in Advertisement." In 4th International Symposium on Social Science (ISSS 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/isss-18.2018.55.
Повний текст джерелаTang, Shaojie. "Robust Advertisement Allocation." In Twenty-Sixth International Joint Conference on Artificial Intelligence. California: International Joint Conferences on Artificial Intelligence Organization, 2017. http://dx.doi.org/10.24963/ijcai.2017/617.
Повний текст джерелаVirulkar, Pankaj D., and Avinash N. Bhute. "Comparative Study: Location Based Mobile Advertisement Publishing System." In 2015 International Conference on Computing Communication Control and automation(ICCUBEA). IEEE, 2015. http://dx.doi.org/10.1109/iccubea.2015.200.
Повний текст джерелаЗвіти організацій з теми "ADVERTISEMENT STUDY"
Mintii, Iryna S., and Vladimir N. Soloviev. Augmented Reality: Ukrainian Present Business and Future Education. [б. в.], November 2018. http://dx.doi.org/10.31812/123456789/2673.
Повний текст джерелаBarry, Ben. Refashioning Masculinity: An Exploratory Study of Men’s Interpretations of Fashion Advertisements. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-481.
Повний текст джерелаDíaz Escobar, Ana María, Luz Magdalena Salas Bahamón, Claudia Piras, and Agustina Suaya. What Job Would You Apply to?: Findings on the Impact of Language on Job Searches. Inter-American Development Bank, April 2023. http://dx.doi.org/10.18235/0004856.
Повний текст джерела