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Автор: Grafiati
Опубліковано: 10 грудня 2022
Оновлено: 28 січня 2023

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Статті в журналах з теми "200206 Globalisation and Culture"

1

Ang, Ien. "Globalisation and culture." Continuum 8, no. 2 (January 1994): 323–25. http://dx.doi.org/10.1080/10304319409365684.

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Kapur, Geeta. "Globalisation and culture." Third Text 11, no. 39 (June 1997): 21–38. http://dx.doi.org/10.1080/09528829708576670.

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Cipriani, Gerald. "Editorial: Dialogue, Culture and Globalisation." Culture and Dialogue 6, no. 2 (December 7, 2018): 119–25. http://dx.doi.org/10.1163/24683949-12340051.

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Zghal, Riadh. "Globalisation, culture and management systems." Journal of North African Studies 3, no. 2 (June 1998): 105–20. http://dx.doi.org/10.1080/13629389808718323.

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Shukla, H. P. "English Language, Indian Culture and ‘Globalisation’." Quest-The Journal of UGC-ASC Nainital 5, no. 2 (2011): 246. http://dx.doi.org/10.5958/j.0974-5041.5.2.024.

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Jory, Patrick. "Thai identity, globalisation and advertising culture." Asian Studies Review 23, no. 4 (December 1999): 461–87. http://dx.doi.org/10.1080/10357829908713251.

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Ullah, Md Cholem. "Islamic culture and globalisation: Challenges and responses." IIUC Studies 16 (November 5, 2020): 57–76. http://dx.doi.org/10.3329/iiucs.v16i0.50137.

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This paper is a humble endeavor to look at the relationship between Islam and globalisation from cultural perspective. The paper explores the nature of Islamic culture and its interaction with the west as part of the fundamental factors of how the west employ the policies against Islam in the most inhumane form. Now, western powers have been propagating against Islam. It is thus significant to analyze the role of ummah in this milieu of cultural globalisation for preparedness in shaping and constructing the course of globalisation in the coming days. This paper seeks to explain how will ummah meet challenges facing Islam as a cultural participator in globalisation where Islam is attributed with terrorism and other allegations, albeit is not Islamic at all and will never been part of the Islamic teaching and culture.Against this backdrop, Islam's future and its culture depend on Muslim ummah’s ability and their uncompromising mindset- not to integrate modernity and western culture into Islam but to make the new global order that can infuse religious norms like solidarity, community and identity. IIUC Studies Vol.16, December 2019: 57-76
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8

Olufemi, Badru Ronald. "The Philosophy of Globalisation and African Culture." Thought and Practice 8, no. 1 (June 30, 2022): 69–94. http://dx.doi.org/10.4314/tp.v8i1.5.

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This paper examines two claims about the ontology of globalisation. First, it interrogates the claim that the contemporary phenomenon of globalisation is underpinned by the theoretical construct of economic and information-epistemic determinism (EI-ED), which has been developmentally significant in the North. The paper contends that this claim is likely to propagate some values that ought not to undergird the end-state vision of the prospective global village (PGV) if the PGV is to be essentially conjunctive rather than essentially disjunctive. Second, the paper contends that if a cohesive and egalitarian PGV is truly the end-point of the philosophy of globalisation, then the African socio-cultural values of a relational understanding of the self and universal brotherhood ought to be globally recognised and emphasised by the North as fundamental to the realisation of the vision of the PGV. The paper seeks to illustrate that if properly applied to the globalising process, these cultural values are ontologically conjunctive in the sense that they have the potential to promote the building of a cohesive and egalitarian global village, since they tend to encourage acceptance and co-operation among the different peoples of the world. Keywords Africa, culture, determinism, globalisation, philosophy
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Vaish, Viniti. "Globalisation of Language and Culture in Singapore." International Journal of Multilingualism 4, no. 3 (September 12, 2007): 217–33. http://dx.doi.org/10.2167/ijm073.0.

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Joshi, Chandrawati, and Nimmi Pant. "Effect of Globalisation on Education and Culture." Quest-The Journal of UGC-ASC Nainital 5, no. 2 (2011): 280. http://dx.doi.org/10.5958/j.0974-5041.5.2.029.

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Дисертації з теми "200206 Globalisation and Culture"

1

Sanson, Kevin. "Goodbye Brigadoon: Place, Production, and Identity in Global Glasgow." Thesis, University of Texas at Austin, 2011. http://hdl.handle.net/2152/ETD-UT-2011-12-4393.

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Goodbye Brigadoon examines the shifting role media production plays in the economic and cultural strategies of global cities in small market nations, specifically Glasgow, Scotland. In particular, this project focuses on the formation of a digital media village along the banks of the River Clyde to argue the site constitutes a logical component to Glasgow’s ongoing transformation into a cosmopolitan center. Yet, as the regional government’s economic strategies and policy directives work to transform the abandoned waterfront into a center of cultural activity, this project also underscores the contradictory cultural dynamics to emerge from media production’s new role in the post-industrial city. At its core, the media hub reveals a regional government more interested in the technology used to deliver “national” stories than the manner of the stories themselves or the cultural practices responsible for creating them. Indeed, Goodbye Brigadoon is most interested in how media professionals based at the emergent cluster negotiate a sense of cultural identity and creative license against the institutional constraints, policy matters, and commercial logic they also must navigate in their workaday rituals. Ultimately, the conclusions offered in this project argue for a more complicated conception of the global-local location where these professionals work. Glasgow’s digital media village, in other words, is much more than an innocuous site of competitive advantage, urban regeneration, and job growth. It is best understood as a site of intense social struggle and unequal power relations where local mediamakers often find the site’s impetus for multiplatform media production an institutionally enforced false promise at odds with the realities of creative labor in the city.
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2

Gaffney, Kiley. "Cosmopolitan tendencies in recent intersubjective art." Thesis, University of Queensland, 2015. https://eprints.qut.edu.au/89196/1/Kiley%20Gaffney%20PhD%20Thesis%20for%20QUT.pdf.

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This thesis uses cultural studies approaches to ask in what ways can intersubjective art act on the disparities brought about by late capitalism through the auspices of cosmopolitanism? How do the same processes that oppress others allow the artist to be mobile and self-reflexive while accruing and deploying a broad range of knowledges and competencies? The answer is paradoxical: those oppressed by the processes of late capitalism become the focus, theme, and content of the intersubjective artwork while the artists benefit from a system they seek to problematise and critique. Three case study chapters highlight these complex and disconcerting politics.
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Hiwatari, Yasutaka. "Anglicisms, globalisation and performativity in Japanese popular culture." Thesis, University of Leeds, 2011. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.550813.

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This thesis examines the ways in which English is used to produce and reproduce new meanings and identities in the Japanese context. The study of language contact with English in Japan is far from new in Japanese sociolinguistics, and a number of studies have been conducted in this area. However, I argue that previous studies are marked by two main oversights: firstly, previous studies were conducted on data collected from limited genres; secondly, in the previous studies, English was examined on the basis of a restricted contact setting. Thus, the earlier studies provided a limited view of the ways in which the use of English functions in the Japanese context, overlooking the variety of the ways in which new meanings and identities are created. This study provides a more comprehensive picture of the ways in which the use of English functions performatively within the Japanese setting. It does this by conducting three case studies on data collected from three largely overlooked genres of Japanese popular culture, namely Japanese rap, manga, and a Japanese online Bulletin Board System website (BBS). Drawing on the theoretical framework based on the concepts of globalisation and performativity (Pennycook, 2007), this study focuses on the dynamic process by which English is embedded and re-embedded in local contexts within Japanese popular culture. Accordingly, it highlights the ways in which the use of English performatively creates and recreates new meanings and identities. This thesis argues that the process in which English is embedded is multidimensional within the Japanese context, and that this process corresponds to the ways in which English is performative in constructing multidimensional identities. Furthermore, viewing the use of language as a 'transmodal performance' (Pennycook, 2007), this study examines how the use of English works performatively in parallel with other modes of performative act, such as singing and drawing pictures.
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Velayutham, Selvaraj. "Responding to globalisation : nation, culture and identity in Singapore /." View thesis, 2003. http://library.uws.edu.au/adt-NUWS/public/adt-NUWS20050225.115206/index.html.

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Ceron-Anaya, Hugo. "Globalisation and golf : class, gender, and business culture in Mexico." Thesis, University of Essex, 2009. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.495810.

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Thathiah, K. V. "South African Universities of Technology, globalisation and culture : a correlation." Journal for New Generation Sciences, Vol 11, Issue 3: Central University of Technology, Free State, Bloemfontein, 2013. http://hdl.handle.net/11462/647.

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Published Article
The Humanities, Social Sciences and the creative arts are somewhat marginalised within the broader conceptualisation of the South African Universities of Technology and this could lead to a paucity of engagement with the critical challenges facing them. Globalisation, for example, is taken as desirable and neutral and that culture and context are relatively unimportant to their ongoing development. The challenges of globalisation and culture are explored as a critique on the fundamental conceptualisation of the institution-type and as a way of arguing for a more critical role for the Humanities, Social Sciences and the Creative Arts.
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Millar, Carla Christina Johanna Maria. "International advertising : how do culture and globalisation affect management decision-making." Thesis, City University London, 1989. http://openaccess.city.ac.uk/7673/.

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At first sight the effects of 'culture' appear to obstruct standardisation of international advertising whereas 'globalisation' policies seem to endorse it. In answering the question in its title, this thesis analyses the problem as faced in marketing management, and breaks new ground by: ORIGINAL WORK: - De-mystifying the concept of globalisation: distinguishing between business policy and marketing/advertising implications and separating doctrines of globalisation from those of economies of scale and standardisation. -Identifying elements of culture which necessitate different strategic approaches in marketing/advertising. -Developing a theory for dealing with culture and globalisation in international advertising. -Delineating the effects of culture on British and Dutch marketing and advertising management, confirming the validity of Hofstede's clustering, revising Dunn's priorities for creative strategy transfer, and rejecting Lee's Self-Reference-Criterion (for this population). MAIN FINDINGS: The thesis demonstrates that culture and globalisation are phenomena of different orders: globalisation only being relevant indirectly. Culture has a pervasive relevance, both for the consumer and for the manager, whose decision-making style is influenced; managers nonetheless agree in their professional judgements. International advertising requires target orientation, concept alignment, top management endorsement, and the optimal use of scarce talent and ideas; cultural differences remain and two important tools to overcome them are identified: 1. The Cultural Brand-Target Universal: developing the brand/corporate identity as a cultural universal, exclusive to the company 2. The Competence and Empathy Factor: requiring professional management, at HQ and locally to have competence and empathy. The thesis also shows the significance of both cultural differences and unifying factors, when capitalising on the opportunities of the Single European Market of 1992. METHODOLOGY: The 'Millar Methodology' implies a process of grounded theory development through four rounds of evidence: evaluation of literature, experience, exploratory interviews (Part 1) and fieldwork, which repeats previous research and examines original issues (Part 2). Implications for theory, research and practice are drawn (Part 3) and model development parallels the process throughout. The work concentrates on fmcg in W.Europe and includes a comprehensive bibliography.
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Reynaud, Ana Teresa Jardim. "Brazilian video works : diversity and identity in a global context." Thesis, University of Sussex, 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.263163.

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Hooper, Charlotte. "Manly states : masculinities, international relations (IR) and gender politics." Thesis, University of Bristol, 1997. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.389164.

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Iwabuchi, Koichi, University of Western Sydney, and School of Cultural Histories and Futures. "Returning to Asia : Japan in the cultural dynamics of globalisation, localisation and Asianisation." THESIS_XXXX_CHF_Iwabuchi_K.xml, 1999. http://handle.uws.edu.au:8081/1959.7/384.

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This thesis explores the re-articulation of Japan's cultural connections with Asia in the1990s through popular cultural flows. This is a time when the ascent of Asian economic power has encouraged Japan to stress its Asian identity again, and the forces of media globalisation have facilitated intra-regional cultural flow in Asia. In this context, popular culture, particularly TV programmes and popular music, which arguably embody the ongoing formation of Asian cultural modernity through cultural indigenisation of Western cultural influence, has become a key site where Japan's historically constituted ambivalent relation with other Asian nations has been newly articulated. I shall look at various facets of Japan's 'return to Asia' through the analysis of Japanese discourses on its international cultural influence; through the empirical examination of the promotion, production and reception of Japanese popular music and TV programmes in East and Southeast Asian markets; and through the analysis of Japanese media representation of Asian societies and Japanese fans' reception of Hong Kong popular culture. 'Asia' in the 1990s has evoked Japan's repetitious nationalist desire for a trans-Asian expansion of its cultural imaginary. However, as popular cultural flows have made Japan's encounter with Asia more immediate and concrete, Japan's cultural nationalist project has been reconfigured within a transnational framework which increasingly capitalises on the regional cultural resonance in Asia. In the process, the asymmetrical power relationship between Japan and Asia and Japan's condescending sense of being 'in the above Asia' have been renewed, ruptured and refracted in complex and contradictory ways
Doctor of Philosophy (PhD)
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Книги з теми "200206 Globalisation and Culture"

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Cedric, Cullingford, and Gunn Stan, eds. Globalisation, education, and culture shock. Aldershot, Hants, England: Ashgate, 2004.

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2

Ho, Christine G. T., 1943-. and Nurse Keith, eds. Globalisation, diaspora and Caribbean popular culture. Kingston: Ian Randle, 2005.

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3

Heritage and globalisation. Abingdon, Oxon, England: Routledge, 2010.

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4

Expansion of cultural imperalism through globalisation. New Delhi: Manak Publications, 2008.

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5

Hylland, Eriksen Thomas, ed. Globalisation: Studies in anthropology. London: Pluto Press, 2003.

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6

Dress and globalisation. Manchester: Manchester University Press, 2004.

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7

Radicant: Pour une esthétique de la globalisation. [Paris]: Denoël, 2009.

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8

Ukechukwu, G. I. (Gladys Ifeoma), ed. The humanities and globalisation in the 3rd millennium. Nimo, Nigeria: Rex Charles & Patrick, 2010.

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9

Catching history on the wing: Race, culture and globalisation. London: Pluto Press, 2008.

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10

Nationalism and globalisation: Conflicting or complementary? New York: Routledge, 2011.

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Частини книг з теми "200206 Globalisation and Culture"

1

Chen, Shen, and Thi Thuy Le. "Teaching culture for globalisation." In Teaching of Culture in English as an International Language, 82–102. Abingdon, Oxon ; New York, NY : Routledge, 2019. | Series: Routledge advances in teaching English as an international language: Routledge, 2018. http://dx.doi.org/10.4324/9781351027182-5.

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Annandale, Ellen. "Society, Differentiation and Globalisation." In Health, Culture and Society, 13–36. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-60786-3_2.

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Han, Jinghe. "Impact Factors of Chinese Culture and Globalisation." In Theorising Culture, 69–87. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-23880-3_5.

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Sherlock, Joyce I. "Globalisation, Western Culture and Riverdance." In Thinking Identities, 205–18. London: Palgrave Macmillan UK, 1999. http://dx.doi.org/10.1057/9780230375963_10.

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Keeves, John P., I. Gusti Ngurah Darmawan, and Petra N. Lietz. "Globalisation, Culture and Social Transformation." In Third International Handbook of Globalisation, Education and Policy Research, 415–38. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-66003-1_23.

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Ostuni, Josefina. "Globalisation and Latin America: A Fruitless Search for Balance." In Geography, Culture and Education, 221–31. Dordrecht: Springer Netherlands, 2002. http://dx.doi.org/10.1007/978-94-017-1679-6_18.

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Osgerby, Bill. "Media industries, globalisation, and the international youth market." In Youth Culture and the Media, 130–52. Second Edition. | new york : routledge, 2020.: Routledge, 2020. http://dx.doi.org/10.4324/9781351065269-7.

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Sihui, Mao. "Chapter 9. Translating Popular Culture: Feng Xiaogang’s Film Big Shot’s Funeral as a Polynuclear Text." In Translation, Globalisation and Localisation, edited by Wang Ning and Sun Yifeng, 155–73. Bristol, Blue Ridge Summit: Multilingual Matters, 2008. http://dx.doi.org/10.21832/9781847690548-012.

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Vissing, Yvonne. "Changing the Culture of Child Rights Through Education." In Globalisation, Human Rights Education and Reforms, 55–72. Dordrecht: Springer Netherlands, 2016. http://dx.doi.org/10.1007/978-94-024-0871-3_4.

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"Football, culture, globalisation." In Football Goes East, 17–34. Routledge, 2004. http://dx.doi.org/10.4324/9780203619216-4.

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Тези доповідей конференцій з теми "200206 Globalisation and Culture"

1

Maigre, Marie-Elisabeth. "THE INFLUENCE OF THE GÜLEN MOVEMENT IN THE EMERGENCE OF A TURKISH CULTURAL THIRD WAY." In Muslim World in Transition: Contributions of the Gülen Movement. Leeds Metropolitan University Press, 2007. http://dx.doi.org/10.55207/mxux7290.

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This paper aims to understand the role of Fethullah Gülen’s movement in the emergence of the new Islamic culture in Turkey. Among the Islamic dynamics that emerged in the 80s, the movement based on Gülen’s ideas is unique not in that it spread through an intellectual, healthcare and media network – this is true of other Sufi communities – but in its develop- ment of an effective educational programme now comprising more than 300 schools around the world. In the 1990s, this movement favoured a ‘Turkish Islam’ encompassing the principles of de- mocracy and moderation, and so rejected the radical ideals of Necmettin Erbakan’s Refah party. After the 1997 ‘soft coup’ removed the Erbakan government, pro-Islamic businesspeo- ple became more disinclined to support a party that could threaten their business interests. A reformist branch led by Istanbul mayor, Recep Tayyip Erdoğan, began to adopt the principles of democracy and religious freedom as part of a new political argument, and eventually won the general elections of November 2002. It seems that three actors – the Islamist reformists, the businessmen, and Gülen’s followers – converged around the common concepts of Turkish Islam, Conservative Democracy, and Business to re-elaborate the cultural content of the Islamic movement with a more Western- democratic and capitalist orientation. The phrase ‘Islam de marché’, coined by Patrick Haenni, refers to the culture, born of globalisation, in which business success is efficiently used to translate thinking or religious beliefs into something practical and derive some cul- tural influence from association with the state. Fethullah Gülen, whose movement is a paradigm of these new approaches, could be consid- ered a far-sighted visionary since he anticipated the need for Turkish people, whether secular or Islamist, to adapt to the present times, and the strong potential of globalisation to diffuse his vision of Islam.
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2

Hidayati, Sri, and Aldri Frinaldi. "Strategy of Tourism and Culture Office in Tabuik Culture Development Event in Pariaman City." In International Conference On Social Studies, Globalisation And Technology (ICSSGT 2019). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200803.065.

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Marthala, Agusti Efi, and Elida. "Development of Teaching Materials in Training Batik Based on Local Culture." In International Conference On Social Studies, Globalisation And Technology (ICSSGT 2019). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200803.050.

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Mansyuri, M. Rodi, and Afriva Khaidir. "The Effect of Work Culture on Visitor Satisfaction at Minangkabau Cultural Documentation and Information Center." In International Conference On Social Studies, Globalisation And Technology (ICSSGT 2019). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200803.054.

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Basri, Wahidul, Mukhaiyar, and Syafri Anwar. "Students Learning Outcome of Social Studies at Junior High Schools Reviewed from Social Interaction, School Culture and Achievement Motivation." In International Conference On Social Studies, Globalisation And Technology (ICSSGT 2019). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200803.066.

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Hryniuk, Oksana. "Prospects for the experience of educating the ecological culture of Swedish youth for education in Ukraine." In Comparative and International Education – 2021: Education Innovations in the context of European Integration and Globalisation. Krok, 2021. http://dx.doi.org/10.32405/978-966-97763-9-6-2021-276-278.

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Bugheşiu, Alina. "Translating film titles: between language conversion and name coinage." In International Conference on Onomastics “Name and Naming”. Editura Mega, 2022. http://dx.doi.org/10.30816/iconn5/2019/73.

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The paper analyses the translation of film titles from English into Romanian in the context of globalisation and multiculturalism, from the perspective of translation studies, onomastics, semantics, and semiotics. With the help of concepts and precepts pertaining to the aforementioned fields, the research aims at exploring how certain film titles can be viewed as new names (novel linguistic signs) based on their specific semantic content and behaviour. Regardless of their lexical-semantic status, film titles prove to be cultural mediators, facilitating the communication of meaning (i.e., social, ethical, political, economic, etc. values) from the source language and culture to the target ones.
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8

Garg, Ritam. "Cross-cultural Collaboration for International Trade, and Markets. Case of Indigenous Management Concepts." In 4th International Conference. Business Meets Technology. València: Editorial Universitat Politècnica de València, 2022. http://dx.doi.org/10.4995/bmt2022.2022.15543.

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The economic developments in the 21st century that are happening within the context of globalisation have increasingly set the focus on emerging markets. Moreover, it is expected that within the next twenty years, most of the world's growth will occur in the emerging markets (Cavusgil et al., 2013). Within this background, one market that particularly seems to gain increasing importance in the context of international trade is the People's Republic of China. Today, it is the world's second largest trading nation, and has emerged as the most important bilateral trade partner for many countries (Riccardi, 2016). Despite the unprecedented growth rates, and bi-lateral trade agreements, the importance and understanding of indigenous management practices unique to China remain largely unknown (Garg and Berning, 2017). The objective, therefore, of this paper is two-fold; the first objective is to explore the nature of culture and its role in the society. The second objective is to explore and investigate whether and how German companies’ understanding of Chinese culture facilitates the trade negotiations. The paper seeks to contribute to the growing indigenous management research.
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Dzelme, Juris. "Quality as a Tool for Managing Education." In 80th International Scientific Conference of the University of Latvia. University of Latvia Press, 2022. http://dx.doi.org/10.22364/htqe.2022.81.

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Quality is linked to the need by management to optimise the conflicting requirements of minimum time and resources and maximum quality. This study analyses the relationship between four main quality definition groups and a behavioural model and education management tasks. Cognitive neurobiology capabilities and the use of the archetype of quaternality are shown. Given the unity of education as knowledge, skills, and attitudes, the importance of art and philosophy is assessed and the need to include attitudes, values, and morality as an essential part of quality culture is demonstrated. Successful quality culture development can be achieved through a harmonised use of all quality definition groups and by respecting values. The need to focus on the future is studied in relation to the challenges of digitalisation and globalisation. There are opportunities to modify the quality standards system based on the integration of context, input, processes, results, and feedback into the quality management system. This investigation aims to start the revision of quality definitions and concepts and show ways for the future development of an educational system and its quality evaluation. The study question is: what are the necessary improvements to the concept of quality for its successful use in management?
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Ngo Thi, Thanh Quy, and Hong Minh Nguyen Thi. "Vietnamese Proverbs From a Cultural Perspective." In GLOCAL Conference on Asian Linguistic Anthropology 2019. The GLOCAL Unit, SOAS University of London, 2019. http://dx.doi.org/10.47298/cala2019.3-6.

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Proverbs are important data depicting the traditional culture of each nation. Vietnamese proverbs, dated thousands of years ago, are an immense valuable treasure of experience which the Vietnamese people desire to pass to the younger generations. This paper aims to explore the unique and diversified world of intelligence and spirits of the Vietnamese through a condensed and special literary genre, as well as a traditional value of the nation (Nguyen Xuan Kinh 2013, Tran Ngoc Them 1996, Le Chi Que and Ngo Thi Thanh Quy 2014). Through an interdisciplinary approach, from an anthropological point of view, approaching proverbs we will open up a vast treasure of knowledge and culture of all Vietnamese generations. The study has examined over 16,000 Vietnamese proverbs and analysed three groups expressing Vietnamese people’s behaviors toward nature, society and their selves, and compared them with English and Japanese proverbs. The research has attempted to explore the beauty of Vietnamese language, cultural values and the souls and personalities of Vietnam. Approaching Vietnamese proverbs under the interdisciplinary perspective of language, culture and literature is a new research direction in the field of Social Sciences and Humanity in Vietnam. From these viewpoints, it is seen that proverbs have remarkably contributed to the language and culture of Vietnam as well as and constructed to the practice of language use in everyday life which is imaginary, meaningful and effective in communication. Furthermore, the study seeks to inspire the Vietnamese youth’s pride in national identity and to encourage their preservation and promotion for traditional values of the nation in the context of integration and globalisation. In the meantime, it would be favourable to introduce and market the beauty of Vietnamese language, culture and people to the world, encouraging the speakers of other languages to study, explore and understand Vietnam.
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