Дисертації з теми "Wool Marketing"
Оформте джерело за APA, MLA, Chicago, Harvard та іншими стилями
Ознайомтеся з топ-41 дисертацій для дослідження на тему "Wool Marketing".
Біля кожної праці в переліку літератури доступна кнопка «Додати до бібліографії». Скористайтеся нею – і ми автоматично оформимо бібліографічне посилання на обрану працю в потрібному вам стилі цитування: APA, MLA, «Гарвард», «Чикаго», «Ванкувер» тощо.
Також ви можете завантажити повний текст наукової публікації у форматі «.pdf» та прочитати онлайн анотацію до роботи, якщо відповідні параметри наявні в метаданих.
Переглядайте дисертації для різних дисциплін та оформлюйте правильно вашу бібліографію.
Sneddon, Joanne. "Innovation in the Australian wool industry : a sensemaking perspective." University of Western Australia. Graduate School of Management, 2008. http://theses.library.uwa.edu.au/adt-WU2009.0010.
Повний текст джерелаVerikios, George. "Understanding the world wool market : trade, productivity and grower incomes." University of Western Australia. School of Economics and Commerce, 2007. http://theses.library.uwa.edu.au/adt-WU2007.0064.
Повний текст джерелаCarberry, Mary. "The role of branding within an integrated supply chain : a case study of naturally coloured wool." Thesis, De Montfort University, 2000. http://hdl.handle.net/2086/4203.
Повний текст джерелаCumbo, II Danny Wayne. "Adoption of Scanning Technology in the Secondary Wood Products Industry." Thesis, Virginia Tech, 1999. http://hdl.handle.net/10919/35398.
Повний текст джерелаMaster of Science
Idrus, Roszehan Mohd. "Export marketing decision-making by wood household furniture manufacturers in Malaysia and the United States." Diss., Virginia Tech, 1994. http://hdl.handle.net/10919/40198.
Повний текст джерелаPh. D.
Seward, Kevin E. "An analysis of brand naming practices implemented by oriented strandboardwaferboard manufacturers." Thesis, Virginia Polytechnic Institute and State University, 1986. http://hdl.handle.net/10919/90956.
Повний текст джерелаM.S.
Cossio, Antezana Victor H. "Introducing Lesser-Known Wood Species from Certified Forests in Bolivia to the U.S. Market." Thesis, Virginia Tech, 2007. http://hdl.handle.net/10919/34189.
Повний текст джерелаMaster of Science
Scott-Kolarova, Elizabeth. "Brand portfolio strategy in the wood products industry : consideration of brand assocations in a co-branding environment /." Thesis, Connect to this title online; UW restricted, 2008. http://hdl.handle.net/1773/5500.
Повний текст джерелаBrenes, Bastos Melissa. "Assessing Geographic Information Systems (GIS) Use in Marketing Applications: A Case of Study in the Wood Products Industry." Thesis, Virginia Tech, 2014. http://hdl.handle.net/10919/49692.
Повний текст джерелаMaster of Science
Moombe, Kaala Bweembelo. "Analysis of the market structures and systems for indigenous fruit trees: the case for Uapaca Kirkiana in Zambia." Thesis, Stellenbosch : University of Stellenbosch, 2009. http://hdl.handle.net/10019.1/2652.
Повний текст джерелаThis study is about marketing of Uapaca kirkiana fruit in Zambia, a fruit that has great economic value especially among the rural and urban poor. It contributes to general food security. In southern Africa, farmers and other stakeholders have identified Uapaca as a priority species for domestication. Current agroforestry initiatives are promoting integration of indigenous trees into farming systems to provide marketable products for income generation. Domestication of trees however, depends on expanding the market demand for tree products. There is considerable evidence that expanding market opportunities is critical for the success of domestication innovations but farmers have been introduced to domestication with little consideration for marketing. The existing market potential can be achieved through sound knowledge on markets and marketing. Information on the marketing of Uapaca fruit is inadequate. This study, therefore, aimed at generating information on the marketing of Uapaca kirkiana fruit, including the basic conditions of demand and supply of the fruit. The main study was conducted in Chipata and Ndola districts in the Eastern and Copperbelt provinces respectively, while fruit pricing was conducted in Lusaka district in Lusaka Province. Questionnaires and participatory research methods were used to collect the data. A total of 37 markets involving 49 collectors, 59 retailers, 189 consumers and 20 government forest workers are included in the study. The study reveals that there is demand for the fresh and secondary products of the fruit and hence substantial fruit trading exists in Zambia. However, the marketing system is characterised by underdevelopment. There is insufficient capacity to satisfy the demand for the fruit and institutional /policy support to Uapaca fruit market expansion. Currently, only basic technology for product development exists. The results suggest a need to address policy and capacity development for expansion of Uapaca kirkiana fruit industry. To improve the Uapaca trade industry, the study proposes developing and scaling up policy strategies, fruit processing sector, research-extension-trader-agribusiness linkages, infrastructure development and knowledge generation for improved understanding of the Uapaca fruit markets.
Duran, Rodriguez Jorge Luis. "Market prospects for wood products certified for forest management and/or legality in Japan." Thesis, University of British Columbia, 2008. http://hdl.handle.net/2429/616.
Повний текст джерелаNord, Tomas. "Structure and developments in the solid wood value chain : dominant saw milling strategies and industrialized housing." Licentiate thesis, Luleå, 2005. http://epubl.luth.se/1402-1757/2005/57.
Повний текст джерелаMerry, Frank. "Improving domestic markets for the wood products of reforestation programs: a case study of eucalyptus in northwestern Senegal." Thesis, Virginia Tech, 1992. http://hdl.handle.net/10919/44159.
Повний текст джерелаGreene, Sarah Marsden. "Non-Timber Forest Products Marketing Systems and Market Players in Southwest Virginia: A Case Study of Craft, Medicinal and Herbal, Specialty Wood, and Edible Forest Products." Thesis, Virginia Tech, 1998. http://hdl.handle.net/10919/36523.
Повний текст джерелаMaster of Science
Ödlund, Lars-Olof. "Varför sågas så lite björk i Sverige? : Why isn't more birch wood being sawn in Sweden?" Thesis, Växjö University, School of Technology and Design, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-6364.
Повний текст джерелаSammanfattning
Björk kan ge ett bra virke och med undantag för sämre fukttålighet finns endast formella restriktioner i virkets användning i relation till tall och gran. Trots detta och trots att det finns gott om björkråvara i landet är den sågade och använda björkvolymen påfallande liten. Björken utgör därför en underskattad skoglig och industriell resurs vars utnyttjande skulle kunna öka kraftigt.
Björken har varit ett lågprioriterat virke vilket sannolikt på grund av dålig skötsel påverkat kvalitén på våra nuvarande björkskogar och plantmaterialet. Det har också lett till att vi saknar tradition i vid mening att arbeta med björken. Forskning och utbildning fokuserar på barrvirke varför lövets, och då särskilt björkens möjligheter inte tillvaratas.
Björken kräver andra skötselmetoder än barrträden men utnyttjas dessa finns förutsättningar att skapa bra produktionsskogar både med avseende på volym och kvalitet. Mer forskning behövs dock i frågan om betesskador och hur dessa kan reduceras. Bra björktimmer kan pris- och lönsamhetsmässigt vara intressantare för skogsägaren än motsvarande barrtimmer. Dessa kunskaper måste nå ut till skogsägarna för att de skall förstå att det finns attraktiva alternativ till att slentrianmässigt anlägga nya tall- eller granskogar efter en föryngringsavverkning. Utöver det goda arbetet som Skogsstyrelsen gör med allmänna skötselråd gällande björkskogen borde de mer aktivt arbeta med skogsägarna för att stimulera till ett mer kommersiellt utnyttjande av björken. Denna uppmaning gäller även andra berörda parter vilket inkluderar skogsägarens alla rådgivare.
Den helt dominerande volymen av avverkad björk går i dagsläget till massabruken. Det finns flera skäl till detta. Ett kan vara att kvaliteten inte alltid svarar mot sågverkens krav men andra skäl är hanterings- och logistikproblem med att hantera små volymer sågtimmer och bristande kunskaper både hos skördarföraren och hos skogsägaren. Hade skogsägaren haft de goda förtjänstmöjligheterna på björktimmer klar för sig vid avverkningen hade han kunnat ge noggrannare instruktioner om hur björkvirket skulle hanteras.
Sågverken som hanterar björk är få och relativt små. För en verklig volymproduktion av björktimmer behövs en resurs- och teknikutbyggnad. Vissa satsningar görs men mer behövs. Dessa satsningar måste göras utifrån ett verkligt marknadsmässigt perspektiv. Vem skall svara för nödvändiga investeringar? Var finns industrin, riskkapitalisterna och investerarna som är beredda att satsa på en fabrik för svensk björkplywood eller byggsystem som inkluderar björk? Lönsamheten är inget att skryta med och branschen utövar ingen stor lockelse för nya entreprenörer. Även här kommer marknadsaspekterna in. Det behövs industriell efterfrågan på stora volymer sågad björk för att konstituera en verklig marknad. För att skapa denna räcker det inte med en satsning på snickeriindustrin utan björk måste även i Sverige användas som ett naturligt virke i byggsammanhang. Boverket har här en nyckelroll och måste anpassa svenska normer till motsvarande europeiska så att det blir möjligt att interiört bygga också med björk. Vem driver den frågan? Vem stimulerar arkitekter och byggnadskonstruktörer till att bygga med björk? På samma sätt som det sätts upp priser för bästa trähus kunde det möjligen också skapas ett pris för bästa anläggning byggd i björk. Hur kan man skapa intresse hos en kommun, ett företag eller organisation att genomföra ett profilbygge i björk? Sveriges Träbyggnadskansli är en lämplig mottagare av detta budskap men det borde finnas fler.
I takt med att skogens miljömål accentueras blir lövskogen än viktigare. Lika viktigt är då att alla parter samverkar för att skogsägaren som sköter sin lövskog på ett bra sätt skall få avsättning för sitt virke till acceptabla villkor. Skogsstyrelsen måste också ha en positiv syn på lövavverkningen och inte av miljöskäl i en framtid stoppa denna när den blir aktuell. Blotta misstanken hos skogsägaren att så kan bli fallet kommer att leda till ett minskat intresse för lövskogen.
Lövträ är inget homogent begrepp och egenskaperna skiljer sig märkbart mellan t.ex. al, alm, ask, lönn å ena sidan och björk å den andra. Det finns ingen anledning att i detta sammanhang tala om björk i allmänna ordalag som ett lövträd utan björk är björk och inget annat och skall så behandlas.
Sammanfattningsvis har vi gott om björk vars virke kan användas på mångahanda sätt. Att så inte sker kan inte förklaras av någon enstaka faktor. För att få en ändring till stånd krävs i första hand ett renodlat marknadsmässigt tänkesätt med ökad information och kunskap i alla led. Det talas om att skogsnäringen måste marknadsorientera sig i sin verksamhet. Detta gäller hela kedjan från skogsägaren till slutkonsumenten av skogsprodukten.
Summary in English
Sweden is a forest country with a standing wood balance of more than 3 000 million m3sk. Pine and spruce are dominating species but there is also a wood balance of some 420 million m3sk of birch. Birch is offering excellent timber properties and is well matching both pine and spruce with the exception of its sensitivity to moisture. Despite of this, quite small quantities of birch timber are being used in Sweden. Most birch wood being cut is used for the production of paper and pulp (95%). Although the birch tree is an old species in Sweden it was during the 2000th century until the end of the 1970s treated as a weed and was struggled with by means of herbicides. Subsequently Sweden lost knowledge and experience in how to deal with this wood which in turn leads to a poor quality of now existing clumps of birch trees. Compared to coniferous trees little research has been done of broadleaf trees but it’s anyhow known that the clearing and thinning of birch trees have to be stricter than that of softwood. Birch trees have an interesting potential with a shorter production cycle than pine and spruce. Used for timber the yield for the forest owner could be quite interesting. Broadleaf trees are also playing an important role to improve the overall environment.
To increase the use of birch wood more information about this specific timber has to be spread to all parties concerned. That involves owners of forest land, silviculture, sawmills, industry and distributors. Activities along the chain of actors have to be market oriented and include economic incentives for parties concerned. To be able to increase the volume of birch timber used new areas of deployment have to be found outside the traditional production of furniture etc. An interesting area is then the building industry.
Ham, Cornelis. "Green labelling : investigation into the marketing of FSC certified timber along the domestic timber value chain in South Africa." Thesis, Stellenbosch : Stellenbosch University, 2007. http://hdl.handle.net/10019.1/20835.
Повний текст джерелаENGLISH ABSTRACT: Green consumerism is on the increase, especially in developed countries. Green labels plays a key role in informing and assuring consumers about the environmental credibility of the products that they purchase. Within the global forestry industry green label certification schemes have also had a large impact. More than 80% of the 1.3 million hectares of plantations in South Africa are certified under the Forestry Stewardship Council (FSC) green label standard. A research survey was undertaken amongst growers, processors and retailers of timber products in South Africa to assess the current FSC domestic market situation. The survey indicated that although growers and processors support FSC certification, as a way of improving the quality of forestry in South Africa, they receive very limited market benefits for FSC certified products and do not market FSC products actively. Hardware retailers were found to be unaware of FSC certification. Reports from other developing countries indicate similar trends. This raises the question if it is worth marketing FSC products to domestic consumers? The marketing of FSC certified products might not yield direct financial gains but it can help to improve the image of forestry companies and the forestry industry in general. FSC certification can be used as a way of showing corporate social responsibility towards consumers and in raising the profile of the South African forestry industry. Based on the results from the research survey a number of recommendations can be made regarding the marketing of FSC as a green label certification system in South Africa. A marketing campaign for FSC certified timber products should ideally focus on the social benefits of buying high quality timber products. This marketing message should be targeted at individual and corporate consumers. Individual consumers could be educated about the benefits of buying green label products while corporate consumers could be encouraged to use and sell FSC certified products as part of their corporate social responsibility. The promotion of FSC certification could also be boosted if it can be included in activities related to the 2010 Soccer World Cup. The different role players in the domestic timber value chain can each playa role in marketing FSC certified products. These roles differ from creating a promotional push in the timber value chain by growers, processors and retailers to a promotional pull amongst consumers by the FSC, NGO's, certification bodies, industry representatives and government. A marketing campaign for FSC products should ideally be coordinated and driven by the South African FSC National Initiative
AFRIKAANSE OPSOMMING: Groen verbruikersdruk is aan die toeneem, veral in ontwikkelde lande. Groen etikette speel 'n sleutelrol in die verskaffing van inligting en 'n versekering aan verbruikers oor die omgewingsgeloofwaardigheid van die produkte wat hulle koop. Groen sertifiseringskemas het ook 'n groot impak op die globale bosbou-industrie gehad. Meer as 80% van die 1.3 miljoen hektaar plantasies in Suid Afrika is gesertifiseer volgens die "Forestry Stewardship Council" (FSC) groen etiket standaard. 'n Navorsingsopname is onderneem onder kwekers, verwerkers en kleinhandelaars van houtprodukte in Suid Afrika. Die doel was om die huidige binnelandse marksituasie van FSC gesertifiseerde houtprodukte te ontleed. Die opname het getoon dat, alhoewel kwekers en verwerkers FSC sertifisering ondersteun as 'n manier om bosbou se kwaliteit in Suid Afrika te verbeter, hulle baie min markvoordeel uit FSC gesertifiseerde produkte kry en dat hulle nie FSC produkte aktief bemark nie. Daar is bevind dat hardeware kleinhandelaars onbewus is van FSC sertifisering. Verslae vanaf ander ontwikkelende lande dui op soortgelyke tendense. Dit laat ontstaan die vraag of dit die moeite werd is om FSC produkte aan binnelandse verbruikers te bemark? Die bemarking van FSC gesertifiseerde produkte mag dalk nie direkte finansieHe voordele inhou nie, maar kan help om die beeld van bosboumaatskappye en die bosboubedryf in die algemeen te verbeter. FSC sertifisering kan gebruik word om korporatiewe sosiale verantwoordelikheid aan verbuikers te demonstreer en om die profiel van die Suid-Afrikaanse bosbou industrie te verbeter. 'n Aantal aanbevelings, gebaseer op die resultate van die navorsingsopname, kan gemaak word oor die bemarking van FSC as 'n groen etiket sertifiseringstelsel in Suid Afrika. 'n Bemarkingsveldtog vir FSC gesertifiseerde houtprodukte behoort te fokus op die sosiale voordele van die koop van hoe kwaliteit houtprodukte. Individuele en korporatiewe verbruikers behoort geteiken te word met die bemarkingsboodskap. Individuele verbruikers kan opgelei word in die voordele van die koop van groen etiket produkte, terwyl korporatiewe verbruikers aangemoedig kan word om FSC produkte te gebruik en te verkoop as deel van hulle korporatiewe sosiale verantwoordelikheid. Die promosie van FSC sertifisering kan ook aangehelp word deur dit in te sluit by aktiwiteite wat betrekking het op die 2010 Sokker Wereldbeker. Die verskillende rolspelers in die binnelandse hout waardeketting kan elk 'n rol speel in die bemarking van FSC gesertifiseerde produkte. Hierdie rolle kan wissel vanaf die skepping van 'n promosie stootkrag in die hout waardeketting deur kwekers, verwerkers en kleinhandelaars tot die skepping van 'n promosie trekkrag onder verbruikers deur die FSC, nie-regeringsorganisasies, industriele verteenwoordigers en die regering. 'n Bemarkinsgveldtog behoort deur die Suid-Afrikaanse FSC Nasionale Inisiatief gedryf en geko6rdineer te word
Erlandsson, Anna, and Margareta Zeicu. "En förundersökning om vilka marknadsstrategier man kan använda för ved/pelletskaminer." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12554.
Повний текст джерелаThe company TräEnergi Teknik AB sells wood/pellet stoves. Sales is not to good however, the owner Carl-Axel Fagerström thinks that the product ought to be more in demand since it is both environmental friendly and worth its price. This study will show how the company can change its market strategies to better reach the market and the potential customers. A survey was conducted among retailers to find out about the customers’ demands and requirements. The results of the survey showed that even though the customer is environmentally conscious, the price is always the decisive factor. The survey also showed that customers in recent years have started to look for new heating solutions due to the hard winters and higher electricity prices. Regarding how to market the product the retailers suggested fairs, web pages, TV commercials and advertizing as the best channels to do so. The customers’ knowledge of pellet stoves varies and the fact that heat pumps are chosen over pellet stoves most likely has to do with the lack of knowledge regarding pellet stoves. All the respondents think there is potential for a future market and to be able to reach their target group, TräEnergi Teknik needs a defined market strategy. This thesis will show that the best strategy is channel differentiation through retailers.
Larsson, Ludvig, and Kasia Kucybala. "En kundrelations liv på B2B-marknaden : En kvalitativ fallstudie av ett företag inom den svenska träindustrin." Thesis, Högskolan Dalarna, Institutionen för kultur och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:du-37635.
Повний текст джерелаBackground In a world characterized by new technology, increased competition and changing needs, it is important to be able to attract its customers. Relationship marketing had its impact in the 1970s and is today a more frequently used term than before. Our study has examined how a company in the Swedish wood industry works with relationship marketing and customer relationships in its B2B market. The study wishes to broaden the knowledge in the subject and contribute new research to the industry. Purpose The purpose is to increase the understanding of the factors that affect how customer relationships develop and what characterizes them. Method We have used a qualitative method in the form of a case study where obtained/collected/received empirical data from the selected company through four semi-structured interviews. Conclusion The study shows that AB Plankan, like previous research in the subject, values customer relationships and the process around them. Through their participation, AB Plankan has shown that they actively work to start and develop customer relationships with what are the right customers for them. Customer relationships are developed through an interaction between company and customer, and are characterized by cooperation, focus on profitability and communication.
Bonazza, Marcelo. "Quantificação dendrométrica não-destrutiva e relações entre unidades de volume sólido e massa de madeira em povoamentos de Pinus taeda L." Universidade do Estado de Santa Catarina, 2015. http://tede.udesc.br/handle/handle/1948.
Повний текст джерелаEvaluation of erros from non-destructive volumetric estimates takes fundamental importance, as well the establishment of trusted relations between solid volume and mass units, whereas the wood quantification is directly linked to eficiente planning in forestry companies. This way, the aim of this study was to evaluate the accuracy of volumetric estimates by the non-destructive method comprinsing diferente ages and horizontal distance measurement (HD) and, establish relations between solid volume and mass units considering diferente ages, assortments and storage time in stands of Pinus taeda l.. the experiments were conducted in themunicipality of Ponte Alta do Norte SC. The non-destructive measurements were performed using dendrometer Criterion RD1000, and they were compared to the destrucrtive and xylometer methods. The method used both volumetric estimates was Hohenadl with 10 sections, in stands of 13 and21 years old, considereing three HD s (10; 14 and 18 m). the results were assessed at the level of mean absolute and relative erros, taking as reference the xylometer values. In the study of relations between solid volume and mass units were considered stands of nine and 21 years old, where in the first age had assortments in fine point of 8 18 cm (S1) and 18 24 cm (S2), while in the second, in addition of these, there were two more assortments, 25 35 cm (S3) andaboce 35 cm (S4). Theexperiment was conducted in a randomized block expedrimental design, considering the a factorial scheme with three replications, each of these being composed of five logs. The logs had their estimated volume (Smalian method) and heavy, at 0; 7; 14; 21; 28; 60 and 90 days of storage in the open. Statistical diferences were evaluated according to analysis of variance followed of Scott-Knott test for factors age and assortment and regression analysis to storage time. The volumetric estimates through non-destructive volumetric estimates demonstrate satisfactoey results in all HD s studied at age 21 years. While in the age of 13 years it s observed that only the HD 0f 18 m showed similar results with destructive volumetric estimate, demonstrating overestimation mean erros of 1.32% aboce the same. Relations between solid volume and mass presented statistical diferences when considering assortments and ages, and there is, intersction between these factors. For the storage time, there were diferences in the case of S1 and S2 at both ages, whereas for S3 and S4 at the age of 21 years significant changes weren t observed. Thus, it can be concluded that the non-destructive estimates proved promising, reaching acceptable erros, especially in the HD 0f 18 m at both ages and, the adoption of mean conversion s factors of solid volume and mass units by the forestry companies, can lead to large erros in estimates, when they showed diferences in age, assortment and storage time
A avaliação de erros oriundos de cubagens não-destrutivas assume fundamental importância, assim como o estabelecimento de relações confiáveis entre unidades de volume sólido e massa, considerando que a quantificação de madeira tem ligação direta a planejamentos eficientes nas empresas florestais. Desta forma, o objetivo do presente trabalho foi avaliar a exatidão de estimativas volumétricas pelo método não-destrutivo englobando diferentes idades e distâncias horizontais de medição (DH) e, estabelecer relações entre unidades de volume sólido e massa analisando diferentes idades, sortimentos e tempos de estocagem em povoamentos de Pinus taeda L.. Os experimentos foram conduzidos no município de Ponte Alta do Norte SC. As cubagens não-destrutivas foram realizadas utilizando o dendrômetro Criterion RD1000, sendo que as mesmas foram comparadas ao método destrutivo e xilometria dos fustes. O método empregado em ambas às cubagens foi o de Hohenadl 10 seções, em povoamentos de 13 e 21 anos de idade, considerando três DH s (10; 14 e 18 m). Os resultados foram avaliados ao nível de erros absolutos e relativos médios, tomando-se como referência os valores da xilometria. No estudo das relações entre unidades de volume sólido e massa foram considerados povoamentos de nove e 21 anos de idade, sendo que na primeira idade tinham-se sortimentos na ponta fina de 8 18 cm (S1) e 18 24 cm (S2), já na segunda, além desses, existiam mais dois sortimentos, 24 35 cm (S3) e acima de 35 cm (S4). O experimento foi analisado no delineamento em blocos ao acaso, considerando o esquema fatorial, com três repetições, sendo cada uma dessas, composta por cinco toras. As mesmas foram cubadas (método de Smalian) e pesadas, aos 0; 7; 14; 21; 28; 60 e 90 dias de estocagem a céu aberto. As diferenças estatísticas foram avaliadas segundo análise de variância seguidas do teste de Scott-Knott para idade e sortimento e, análise de regressão para tempo de estocagem. As estimativas volumétricas por meio das cubagens não-destrutivas demonstram resultados satisfatórios em todas as DH s estudadas na idade 21 anos. Enquanto na idade de 13 anos observa-se que apenas a DH de 18 m apresentou resultados similares à cubagem destrutiva, demonstrando erros médios de superestimativa de 1,32% superior à mesma. As relações entre volume sólido e massa apresentaram-se diferentes estatisticamente quando se consideraram sortimentos e idades, existindo ainda, interação entre esses fatores. Para o tempo de estocagem, observaram-se diferenças nos caso dos S1 e S2 em ambas as idades, enquanto para S3 e S4 na idade de 21 anos não foram observadas variações significativas. Desta forma, pode-se concluir que as estimativas não-destrutivas se mostraram promissoras, atingindo erros aceitáveis, principalmente na DH de 18 m em ambas as idades e, a adoção de fatores de conversão médios entre unidades de volume sólido e massa por parte das empresas florestais, pode acarretar em erros nas estimativas, sendo que os mesmos apresentaram diferenças a nível de idade, sortimento e tempo de estocagem
Bečvarovská, Klára. "Podnikatelský plán." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16780.
Повний текст джерелаBinti, Zakaria Noor Aini. "Trade Barriers in Forest Industry between Malaysia and Europe." Phd thesis, AgroParisTech, 2011. http://pastel.archives-ouvertes.fr/pastel-00750922.
Повний текст джерелаFransson, Daniel. "Byggvaruhuskedjors kravställningar på sina leverantörer En studie av bygghandeln i Sverige." Thesis, Linköping University, Department of Management and Economics, 2004. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-2258.
Повний текст джерелаDenna studie utreder vilka funktioner och roller som byggvaruhuskedjor efterfrågar att deras leverantörer från träindustrin bör ha i marknadskanalen. Vidare förklaras hur dessa leverantörer bör agera för att möta dessa krav och förväntningar. Sålunda skapas gynnsamma utvecklingsmöjligheter av nya produktlösningar för att svara upp till nya krav på teknik och produktutveckling för att öka försäljningen av trävaror till de viktiga GDS (Gör-Det-Själv)- och byggmaterialmarknaderna i både Sverige och Europa. Byggvaruhuskedjorna anser att träindustrin har ett alldeles för stort produktions- och volymfokus och inriktar sig för mycket på export av trävaror. Byggvaruhuskedjor efterfrågar alltmer en leverantör från träindustrin med en hög anpassningsförmåga som kan medverka i kedjans utvecklingsarbete och som samtidigt har stor lyhördhet gentemot marknadens behov och har möjlighet att göra anpassningar till lokala GDS- och byggmaterialmarknader. Leverantörer från träindustrin måste sålunda gå ifrån produktions- och volymfokusering till kundutveckling och kundfokus. Deras produktivitetsutveckling och samarbetsvillighet har en stor betydelse för att generera en välfungerande interaktion med sina kunder. Sålunda kan en koppling mellan deras egen produktion och deras kunders behov utvecklas. Det kommer sannolikt att bli mycket kostsamt och svårt för träindustrin att försöka bearbeta den svenska och europeiska marknaderna utan att använda byggvaruhuskedjorna som marknadskanal. Byggvaruhuskedjornas ökade konsumentfokus och riktade marknadsföring medför enligt dem själva en expansion av marknaden samtidigt som prismedvetenheten och kraven från GDS- och byggmaterialmarknaderna ökar. Byggvaruhuskedjorna verkar alltmer fungera som systemintegratör och anser själva att de känner av en större makt gentemot sina leverantörer. Byggvaruhuskedjorna förefaller dock svårare att definiera som antigen mega-retailers eller category-killers. Branschgränserna blir alltmer oklara och det blir sålunda svårare att avgöra vilka företag som specifikt kan klassificeras att tillhöra bygghandeln Den nationella bygghandeln blir samtidigt alltmer internationell och sammanfattningsvis verkar en marknadskanal med nya funktioner och strukturer att utvecklas.
Du, Toit Calvyn Michael. "'n Bedryfsekonomiese ondersoek na wolbemarking in Suid-Afrika met spesiale verwysing na bestuursbeplanning, -organisasie en -besluitvorming." Thesis, 2014. http://hdl.handle.net/10210/11184.
Повний текст джерелаNkonki, Busisiwe. "The diversity of smallholder wool production and its marketing aspects : a case study at Xume, Eastern Cape, South Africa." Diss., 2007. http://hdl.handle.net/2263/28119.
Повний текст джерелаDissertation (MInstAgrar (Agricultural Economics))--University of Pretoria, 2008.
Agricultural Economics, Extension and Rural Development
unrestricted
Santos, Beatriz Pacheco dos. "Relatório de Estágio no Puralã Wool Valley Hotel & Spa." Master's thesis, 2020. http://hdl.handle.net/10400.6/11960.
Повний текст джерелаThis internship report aims to obtain the Master's degree in Strategic Communication: Advertising and Public Relations, from the University of Beira Interior, in order to put into practice all the knowledge acquired during the first year of the Master's in the areas of communication, advertising and public relations. In this way, during the internship period, the intern was involved in various tasks in the most diverse areas, namely public relations, public service, event preparation and content research. Therefore, tasks related to the area of study in which the intern was inserted were performed. The main objective of the study is to present a critical presentation of the activities that were developed over the four months of internship at Puralã Wool Valley Hotel & Spa. On the other hand, an empirical part will be presented, which will consist of the Analysis of the Impact of Marketing Campaigns with a view to attracting customers in the face of the Covid-19 Pandemic. In order to carry out this last part, the intern gathered a considerable set of documents and information, over the four months of the internship, in which they were essential for its implementation. The results obtained from the empirical study served to consolidate several skills that proved to be essential for the intern at the time of preparing this internship report, and that without a doubt will be essential for her professional future in this field of studies.
Chen, Chien-Ming, and 陳建明. "A Study on the Relationships Among Design, Marketing and Culture From the Product Development Perspective of Wool Stretch Fabrics." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/63236317492793499177.
Повний текст джерела輔仁大學
織品服裝學系
93
Operating concept of Domestic textile industry is totally changed with global textile industry transformation recently. To make production and design distinguished, to develop products in accordance with fashion trends, to strengthen competitive strength — these are what Taiwan textile industry needs to face and solve in the fierce circumstance. The new finding is all new products from idea to concrete, being accepted even admired by consumers, and further to be a trend of fashion. This procedure is affected by numerous factors. Wool stretch fabric, it’s a milestone of Woolen textile industry. It changes not only design and technique of woolen but also evoke a new fashion trend. The most significant achievements are its re-modeling the taste of woolen, pursuing of high quality of customers, and building up a whole new mode of consumption. Trying to make wool stretch fabric is the core of research to investigate the design, marketing and social civilization through product development. It provides textile industry reference and recommendation during developing procedure. Therefore, it must be considered the entire factors before to promote the products. Although the current marketing influences every aspect mention above but it can’t underestimate the mutual interaction caused by the initial design and culture. From the present aspect of Taiwan textile industry growing, wool stretch fabric development marketing analysis to civilization examination, only by going through comprehensive investigation, the truth behind can be realized. Taiwan based textile industry is encountering the challenge from rivals all over the world caused by industrial globalization. The whole new development perspective must involve and link to design, marketing and culture. Product diversities, alterations and uncertainties are also interacted by the whole new development perspective. Furthermore, interaction among design marketing, culture, diversities, alterations and uncertainties of products are the most challenge during product developing. Product researching and developing staffs must think over in comprehensive way to find the most precisely directions match fashion trend in product researching and developing.
Watai, Kengo Albert. "Wood marketing opportunities in Japan." 2009. http://hdl.handle.net/2429/13921.
Повний текст джерела傅澤南. "Strategic Marketing Analysis of Wood Toy Industry." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/60234381810050484474.
Повний текст джерелаJeng, Meei-Ru, and 鄭美如. "A Demand-Supply and Marketing Channel Analysis of Wood Materials in Taiwan." Thesis, 1995. http://ndltd.ncl.edu.tw/handle/04285926140132079008.
Повний текст джерела國立臺灣大學
森林學研究所
83
The total consumption of wood in Taiwan is about 10 millon cubic meter. Because of rising environment protection conception, the forest management tend to forest conservation management instend of cutting natural forest. In addition to lack of Labor, the forest opportunity cost attracts the owner of communal and private forest. It make them without willing to manage their own forest, and the supply of domestic timber decrease year by year. The domestic timber supplied by communal and private man-made forest is 46924 cubic metet. In 1993, the wood self-sufficiency rate is only 0.9%. The more insufficient of domestic resource, the more dependence of foreign resource is. It made wood-based industry developement as the type of importing wood material and exporting process wood in Taiwan. After 1980, the major wood supply countries, Indonesia and Malaysia, retricted or decreased the log export and deceloped their own wood-based industry. Being superior in labor and material, these countries put down the comptition ability of Taiwan. It make the wood-based industry of Taiwan import saw-wood directly or unfinished plywood to process (compare to 1992, the amount of log import decreased 2.08 mllion cubic meter, the saw-wood increased 5200 thousand cubic meter. Because it is difficult to get material for wood-based industry in Taiwan, the distribution channel must be efficient control, decrease cost, increase the competition ability of product. About getting material, the industry must expand new wood supply countries and use new species of wood to confirm the material supply. This paper is according to forestry statistics and Custom House import and export statistics, analyzed the supply sourse amount and level change of process wood, investigated the whole Taiwan wood market, built the flow chart of wood-based material distribution channel. It also analyzed the supply ability and policy tendency of wood import countries.
ping, Chang, and 張平. "The Value Marketing of Art Collections:A Case Study of Chang Ching’s Wood Sculpture." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/38840733210313574435.
Повний текст джерела國立雲林科技大學
企業管理系碩士班
94
The true purpose of artistic marketing is to create a valuable and wonderful consuming experience. The consumers of artware are very emphasis on the experience because of that the value of artware is from its feeling, affecting and full of percipience, as well as the vitality is awoke by it. The consuming experience of the integral art and life is purchasing by consumers, one of the most important things is that the consumers create more added value. The value experience of consumers is from the uniqueness of artware, the style of author, the specialty of artistic marketer, the perfect promotion and physical facilities as well as the interaction of artistic group etc., all of these need use the language of consumers to describe, marketing form“heart”. Most of the research in the past is explored at marketing model of general consumer goods, purchasing behavior of consumer, or the experience marketing of expense environment. There are few to explore in depth of the marketing model of art collection’s value or the value experience of the collector. This paper took the wood sculpture of Chang Ching for instance, explored the concept of value marketing for art collection, namely created source and transmission through the value of art collection, let the collector experience different value under each kind of situation, generated the following behavior intention. In other words, the main purpose of this paper is to explore the influence of the value creation source and transmission mediator of art collection to the value experience of consumer, as well as the influence of the value experience of consumer to the behavior intention of consumer. Based on the data of the depth interview with twelve collectors in this paper, after the collection and analysis of the data, formed the concept of value marketing for art collection. The result of this paper found that the value creation source and transmission of the art collection, as well as the value of the experience and behavior intention of consumer, indeed, there are some different from general consumer goods and the past literature. The result of this paper described as the follows: 1. Transmission through the“artware”let the collector experienced the “emotional value”,“aesthetic value”,“social value”,“healthy value”,“symbolical value”, and“value of inheritance”. 2. Participation and transmission through the “author”let the collector experienced the value of“emotion”,“aesthetic”,“social”,and “symbolic”. 3. Participation and transmission through the “artistic marketer”let the collector experienced the value of“emotion”,“aesthetic”, and“social”. 4. Transmission through the“physical facilities”and“publicity”let the collector experienced the“emotional value ”and the“aesthetic value”. 5. Participation and transmission through the“group of artistic activity”let the collector experienced the“social value”. 6. After the collector experienced every kind of value, they would generate the positive behavior intention.
Li, Tai-Hua, and 李岱樺. "Design Marketing strategy of Sustainable Product - the example of wood material recycling and reusing." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/14952060720470285472.
Повний текст джерела國立雲林科技大學
工業設計系碩士班
93
Abstract Since Human Environment Convention of UN held in 1972 in Sweden, the tendency of environment protection is more global-wise than district-wise. Recycling and reusing the materials becomes a consensus of people. In the process of product development, environment-friendly design or concept not only has taken place of the mainstream in any consumption activity, but also built up a great interactive platform between enterprises and consumers. By planning the development of products, setting a life time for products, designing for ever-lasting use of materials and re-organizing the processes of product development, products should be developed carefully, incorporated with sale strategies, accompanied with the concepts of ever-lasting design and reuse of materials, from the very beginning stage of product development. This research is focused on the issue of ever-lasting use and design of materials and products. We are process through the case study, data collecting and analyzing from the sample manufacturer recommended by some specialists. They are based on the accumulated data and information gained on site, concludes with influences and endeavors from the following three levels. The first we got the four result from government unit of view as (1) Coped with government policies, to ensure a consistent material supply; (2) An overall plan on recycled material line; (3) Reproduced products are mostly cheaper, so they are less exquisite in designing and styling ; (4) Maintenance of the products becomes the main factor while designed. The second we got the four results from enterprises unit of view as (1) Limited recycled material sources; (2) Good quality, exquisite handcrafts and style; (3) Lack of brand image; (4) More international contacts and latest information help creativity of products. The third we got the four result from Independent studio unit of view as (1) Less-production and uniqueness makes a higher price ; (2) Products are usually presented with more personalized character and a bigger variety ; (3) Sale channel is not well-established ; (4) A brand or image is not likely to be built up. Such information can be of reference value to related industries.
HSIEH, HSIANG-LIEN, and 謝湘蓮. "Experiential Marketing on Brand Image and Consumption Intention: A Case of Miaoli Wood-fired Ceramic Industry." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/qj77mt.
Повний текст джерела國立聯合大學
經營管理學系碩士班
106
The cultural and creative industries are the development trend of the advanced countries in the world in recent years. Taiwan is in line with the trend for developing the industries. Many local governments in Taiwan promote policies for developing local cultural and creative industries. One of the most important issues is how to create the economic value of local cultural and creative brands through marketing techniques. Accordingly, the purpose of this study is to explore the feasibility of building a brand image of Miaoli wood-fired ceramic through experiential marketing, and to verify the impact of experiential marketing on consumption intention. Two phases were conducted in the study. In the phase one, 33 participants experienced the process of DIY pottery and tea ceremony by using the wood-fired ceramics in a gardened workshop, then a survey on the experience, brand image, and purchase intention was conducted. In the phase two, a convenience sample of 49 respondents who didn’t participate in the experiential marketing was investigated on their opinion on the brand image, and purchase intention of Miaoli Wood-fired Ceramic. The results showed that experiential marketing significantly increases the brand image. There is a positive relationship between the brand image and purchase intention. Furthermore, the comparison between the experiential group and non-experiential group showed that for the brand image perception and purchase intention, the experiential group is significantly higher than the non-experiential group. The study suggests that local governments could build the native wood-fired ceramic brand image by experiential marketing.
Liu, Bey-Ling, and 劉倍玲. "Marketing Environment Analysis of Local Cultural Industry for Local Museums--- A Case Study of Miaoli Wood Sculpture Museum." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/28707553885507893485.
Повний текст джерела國立暨南國際大學
成人與繼續教育研究所
94
Along with the social ideological trend changing, the cultural policy implementing and the relationship between the museum and the people reinspecting , the traditional museums break through the stereotypical impression. The traditional museum also becomes a interaction place that connects to people's daily life. Especially, those museums with local culture are formed rapidly, because the impact of the new conception and policy is developing among those local museums. In America, the museums have been using marketing strategy widely for more than twenty years. In Taiwan, the museums start to notice this new concept, however, considering the commercialization image of “marketing, ” they don’t adopt it right away. In fact, they only consider marketing as a tool of increasing income, but they neglect the development of culture sharing. This research expects to go through the combination between local museum and local cultural industry. Under the conception of local museum existence, this research discusses the marketing plan of the local museum. According to the results of the relevant documents, making non-structural interview outlines, and studying the case of Miaoli Wood Sculpture Museum, this paper analyzes the content of marketing and points out the facing problems during the process of marketing. Finally, this paper generalizes the conclusions and suggestions which provide the reference to Miaoli Wood Sculpture Museum and other relevant museums. According to the results of the research, the conclusions are generalized as followings: 1、The factors persuade the marketing of Miaoli Wood Sculpture Museum (1)The marketing factors of Miaoli Wood Sculpture Museum base on the achievement of tasks and the demand of the local activities. (2)The destroyed industry relationship with the function of education may make it revive again. 2、How to connect the culture marketing of Miaoli Wood Sculpture Museum to the local cultural industry (1)Miaoli Wood Sculpture Museum and “Sculpture Village” construct the community of wood culture together. (2)The situation of the museum combining the tradition and modernity provides people to know the variety of wood carving culture. (3)Sculpturers volunteer to hold the activities of live wood sculpture, and the museum also schedules the activities for local organizations. (4)The wood sculpture competition provides sculpturers a “stage”, and the awarded creation would be collected and displayed by the museum. (5)Focusing on the different dimensions between Miaoli Wood Sculpture Museum and local industry, and for the common goal of local development, the wood carving industry and culture keep operating with the different forms. 3、The marketing plan of Miaoli Wood Sculpture Museum (1)The strength of Miaoli Wood Sculpture Museum is having the variety of exhibitions. However, the weakness of Miaoli Wood Sculpture Museum is having not enough professional workers. (2)Among the varying marketing strategy, which the Miaoli Wood Sculpture Museum uses, the most efficient way is combining with the local activities. 4、The problems of Miaoli Wood Sculpture Museum during the marketing procession (1)The museum may not support local industry completely as what it is expected. (2)Because of the misunderstanding of the meaning of the marketing, the Miaoli Wood Sculpture Museum is limited on the role of marketing. (3)The culture marketing is not a title for beautifying activities, but delivering the meaning of the culture. (4)About the evaluation of the museum marketing quality, it is very difficult to evaluate the content of the culture. According to the document and results of this research, the researcher proposes the following several suggestions: 1、The suggestions for Miaoli Wood Sculpture Museum and other local museums. (1)The museum is the gathering place for the local community, which makes the long term cooperation programs with the museum. (2)For the problem of the shortage of human resources in the museum, the local community could provide the assistance. (3)The first step of the museum marketing is to make people become interested in the museum. (4)To distinguish the “marketing” and “sale” sets up the ideal of the museum marketing. (5)Combining the strategy of the museum marketing creates the opportunities. (6)Seeking the supports from the enterprises increases the resources for the museum use. (7)Stacking the local industry with the creativity sets up the new image. (8)The cultural product combined with life could develop the marketability of the museum. (9)Setting up an index of the museum marketing assessment presents an equally important content between its “quality” and “quantity”. 2、Suggestions for follow-up research (1)Study relevant research of the local museum. (2)Choose many local museums to carry out reach analysis by using different research approaches. (3)Probe into museum marketing from a consumer viewpoint. (4)Study the relevant research of cultural creativity instead of the local crafts industry.
Soares, Inês Alexandra Raimundo. "Case study: OTZ custom bicycles in wood." Master's thesis, 2017. http://hdl.handle.net/10071/16506.
Повний текст джерелаO presente projeto, procura colocar no mercado uma bicicleta totalmente diferente daquela que conhecemos do nosso quotidiano. A OTZ pretende reformular totalmente o conceito da bicicleta, procurando tornar este veículo num objeto de lazer único. A grande parte do uso da bicicleta na nossa sociedade depreende-se na utilização diária deste veículo como meio de transporte, no entanto a OTZ procura diferenciar o seu produto do conceito convencional de bicicleta. Este artigo distingue-se maioritariamente pelos padrões de qualidade e de exclusividade que apresenta, conferindo-lhe um carácter altamente diferenciador de todas as outras bicicletas. A OTZ é uma bicicleta inteiramente produzida à mão, que utiliza na sua construção apenas produtos cujos padrões de qualidade que apresentam são elevadíssimos. A marca, dadas as características que esta bicicleta apresenta, tem como principal objetivo tornar este artigo num produto inteiramente vocacionado para percursos específicos. O presente projeto, apresenta um carácter extramente inovador uma vez que visa sobre produto totalmente diferente. O principal objetivo do plano de negócios depreende-se na avaliação económica e financeira do projeto, tendo em consideração o seu produto e os seus potenciais entraves quanto à sua viabilidade tendo em conta a sua natureza.
Hsiu-Yen, Chou, and 周秀燕. "The Study of Customer’s Image, Customer Satisfaction , Customer Loyalty, and Marketing Strategy - The Case of the Wood Sculpture Enterprise in Shen-I." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/13938069225491579904.
Повний текст джерела玄奘大學
國際企業學系碩士班
97
The studies use people of those, whom is on the Wood Sculpture Enterprise in Shen-I, of Taiwan Local Cultural Industry, using variance as destination Image, customer quality, and loyalty behavior intentions to develop research framework.The purpose of this study focused is: Using the Wood Sculpture Enterprise in Shen-I as research object, to discuss the relativeship between destination Image, service quality, customer satisfaction and customer loyalty. and confer the effect of demographic attribute variables on the research framework , and sugguest the business improvement idea to the Wood Sculpture Enterprise in Shen-I to formulate marketing segment strategy The studies using questionnaire and discover relativeship between different variances and research propostion by statistical analyse method. The result show: 1.There is a significant difference refer to the customers with service quality on the customer satisfaction and loyalty behavior intentions. 2.There is a significant difference refer to the customers with destination Image on the service quality. 3.There is a significant difference refer to the customers with destination Image on the customer satisfaction and loyalty behavior intentions.
Lee, Meng-Chun, and 李孟純. "An Examination of the Relationship among Experiential Marketing, Customer Satisfaction, and Loyalty of Tourism Factory ---A Case Study of White Wood House." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/65436506336549111475.
Повний текст джерела龍華科技大學
商學與管理研究所
98
In recent years, the government strongly impelled industrial transformat to the tourism factory is very vigorously. Therefore, caused transformation of traditional manufacture factory becomes posseses has the manufacturing, historical cultural areas, and the sightseeing value leisure parkgarden area. Presently, the experiential marketing becomes a new academic research issue and a brand-new marketing strategy concept, is same with the tourism factory. Therefore, the main purposes of this research are to take the domestic tourism factory as the industrial background, to investigate the relationships among experiential marketing, customer satisfaction, and loyalty in the industry of tourism factory. The research findings improve a performance of marketing strategy to pomote its customer satisfaction and loylty. In this research, we use a SEM model to analzeysis to realize what the relationship among the variables of experiential marketing, customer satisfaction and loyalty of tourism factory’s customer. Also, use the Dual importance mapping (DIM) analysis to identify the experiential marketing item’s characteristics. Then, we concludes the research results as followes: (1) Satisfaction is positivly related to experiential marketing、loyalty is positivly related to experiential marketing, and he satisfaction has a mediating effect between the experiential marketing to the loyalty. (2) We found that these experiential elements reveal two-dimensionals characteristics; most of them are one-dimension and identify characteristics. (3) We found customers’ viewpoint on experiences agreement and the experiential marketing characteristics are different on influence “how they coming to the tourism factory”. Based on findings, the researcher suggests that managers of the Tourism Factory implement the experiential marketing to increase the satisfaction and loyalty.
Tokarczyk, John A. "An examination of strategic challenges and opportunities in the wood-based building product industry." Thesis, 2011. http://hdl.handle.net/1957/27291.
Повний текст джерелаGraduation date: 2012
Osburg, Victoria-Sophie. "Products consisting of materials based on renewable resources: Drivers of purchase intention, consumers' information needs and target groups." Doctoral thesis, 2015. http://hdl.handle.net/11858/00-1735-0000-0022-5FEC-8.
Повний текст джерелаHamner, Rebecca Anne. "Identifying the relevance of "family forest" wood product origin and environmental certification for Oregon consumers, and specifiers and industrial customers." Thesis, 2012. http://hdl.handle.net/1957/33663.
Повний текст джерелаGraduation date: 2013
Debela, Elias Berhanu. "The role of micro and small enterprises (MSA) in local economic development (LED), with a focus on the wood-work MSE value chain." Thesis, 2014. http://hdl.handle.net/10500/14325.
Повний текст джерелаDevelopment Studies
Ph. D. (Development Studies)
Nascimento, João Eduardo Simão. "Conceptualização de um balanced scorecard para empresas do setor dos biocombustíveis na produção de pellets em Portugal." Master's thesis, 2020. http://hdl.handle.net/10071/21943.
Повний текст джерелаThe Portuguese case of the wood pellets industry, a reference, not only in Europe, but also worldwide, due to its role as an exporter and low national consumption, is recognized by the wide increase of bioenergy appreciation. Consequently, judgments within the sector, questioning its sustainability, alongside with the forest devastation in Portugal, such as fires, that compromise the availability of raw material, make the definition of a strategy based on these environmental guidelines relevant. In this context, characterized by the competitiveness of the energy sector and lack of efficiency in the use of scarce resources, the conceptualization of a management tool, such as the Balanced Scorecard, is an asset for companies in this sector. Thus, through the elaboration of a Balanced Scorecard, this study appears in order to provide companies that produce wood pellets, a resource that excels in creating value and adjusted to the industry global reality. To this end, the investigation follows a qualitative methodology using the case study method, of an interventionist nature, through semi-structured interviews conducted to specialists in the area and collection and document analysis. Taking into account the gap in the literature regarding the subject under study, the major theoretical contribution is related to the approach to a little explored sector within accounting and management areas. In turn, the practical contribution will be, at a future stage, the implementation of this management tool, in a sector with the potential to enhance the national energy strategy.