Статті в журналах: "Winescape"

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Thomas, Ben, Vanessa Ann Quintal, and Ian Phau. "Wine Tourist Engagement With the Winescape: Scale Development and Validation." Journal of Hospitality & Tourism Research 42, no. 5 (April 4, 2016): 793–828. http://dx.doi.org/10.1177/1096348016640583.

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Although the winescape has been frequently referred to in wine-related research, empirical studies that conceptualize, operationalize, and test the construct remain limited. This research sets out to develop a scale to measure the supply-related winescape attributes that influence the winery experience. Adopting scale development procedure by Churchill and De Vellis, five focus groups, two expert panels, and six individual studies that involved 1,537 participants were conducted at varied wineries in diverse wine regions across two different wine countries. The resultant 20-item winescape scale comprised seven attributes, namely, setting, atmospherics, wine quality, wine value, complementary product, signage, and service staff, and was reliable and valid. Theoretically and methodologically, the winescape scale addresses a critical need for an empirical measure that encapsulates the supply-related attributes of a winery. Managerially, it offers wine producers a diagnostic tool to evaluate their winescape, guiding their positioning and service operations in the marketplace.

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Quintal, Vanessa, Ben Thomas, Ian Phau, and Zorana Soldat. "Using push-pull winescape attributes to model Australian wine tourist segmentation." International Journal of Wine Business Research 29, no. 4 (November 20, 2017): 346–72. http://dx.doi.org/10.1108/ijwbr-01-2017-0007.

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Purpose The study aims to introduce a comprehensive segmentation instrument that incorporates the push–pull winescape attributes, providing a new perspective of the wine tourist profile and explaining their behavioural intentions in the Australian winescape. Design/methodology/approach A literature review, focus groups and expert panels generated an extensive list of push–pull winescape attributes. Pen-and-paper surveys conveniently sampled 739 wine tourists at three wineries across three wine regions in Australia. Adopting push–pull winescape attributes as the segmentation base, cluster analysis identified four segments, namely, inspireds, self-drivens, market-drivens and inerts, and their behavioural intentions were examined. Findings Inspireds demonstrate both self- and market-motivation. Self-drivens exhibit self-motivation but limited market-motivation, whereas Market-drivens characterise market-motivation but limited self-motivation. Inerts are limited in both market- and self-motivations. At the Swan Valley, all four segments were identified, with Inspireds being the most willing to revisit and recommend to others and Inerts, the least willing. At the Barossa Valley, only two segments emerged. Again, Inspireds and Inerts were the most and least willing to revisit and recommend to others respectively. Finally, at the Yarra Valley, three segments were identified. Market-drivens were most willing to revisit and recommend to others, followed by self-drivens and lastly, by inerts. Research limitations/implications A comprehensive push–pull winescape segmentation base of wine tourists is introduced, which provides a more sophisticated profile of wine tourist segments than otherwise would be attained with conventional measures. Practical implications New insights into who the wine tourist is and what it is they seek from the winescape are vital to smaller wine producers whose best access to the domestic retail and export markets is through direct selling at the cellar door. Originality/value The empirically tested 18-item push–pull winescape instrument presents a comprehensive segmentation approach, which profiles wine tourists and predicts their behavioural intentions based on an extensive investigation of push–pull winescape attributes.

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Terziyska, Ilinka, and Radina Damyanova. "Winescape through the lens of organized travel – a netnography study." International Journal of Wine Business Research 32, no. 4 (April 13, 2020): 477–92. http://dx.doi.org/10.1108/ijwbr-09-2019-0050.

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Purpose Winescape is the space where wine experiences occur, consisting of both tangible and intangible elements, and its understanding is very important for both the wine and the tourism industry. The purpose of this study is to define the attributes of winescape as seen from the perspective of organized travel. Design/methodology/approach The study uses the netnography approach by analyzing online user-generated content. A total of 118 TripAdvisor reviews for a wine tour company in Piemont, Italy, were coded using NVIVO12 software. Findings Six major elements of winescape were identified: tour guiding, core wine product, tour planning and logistics, complementary activities, food and dining and nature and scenery prominent. When compared to previous research, the findings show that the type of travel (organized versus independent travel) has a significant impact on the perceived winescape. Research limitations/implications As the study refers to a particular type of destination (Piedmont, Italy), and a specific product (private or small group tours), findings may not fully apply to wine regions and market segments of a different kind. Practical implications The proposed winescape model can be used by both practitioners (for enhancing the quality of their products) and researchers (for comparative studies or as a basis for customer satisfaction models specifically tailored to wine tours). Originality/value Organized wine tours as a specific aspect of wine tourism have been neglected in research so far. To the authors’ knowledge, this is the first study to focus on winescape as seen through the lens of organized wine tourists, and the resulting model differs significantly from the existing ones.

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Alebaki, Maria, Maria Psimouli, Stella Kladou, and Foivos Anastasiadis. "Digital Winescape and Online Wine Tourism: Comparative Insights from Crete and Santorini." Sustainability 14, no. 14 (July 8, 2022): 8396. http://dx.doi.org/10.3390/su14148396.

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In the pursuit of sustainability and competitiveness, digital aspects of the tourism experience become increasingly more significant and wine tourism is no exception to this. Still, studies building on established concepts and sustainable practices in the corporate environment often prioritize physical attributes. One such example refers to winescape frameworks, which are yet to explicitly incorporate the digital experience, despite the growing importance of the digital servicescape. This study contributes to this area by commenting on available data on winery websites and adopting the winescape concept to analyze social media activity during the first year of the COVID-19 pandemic. The population of the study includes 53 wineries, located in two well-known Greek wine tourism destinations, namely Crete and Santorini. The results identify the most common winescape components that wineries emphasize, revealing similarities and differences across the two destinations. Implications highlight the winescape dimensions that (should) matter the most when considering digital experiences, and provide insights for wine tourism scholars and businesses alike towards a more sustainable wine supply chain.

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Crowley, William K. "Changes in the French Winescape." Geographical Review 83, no. 3 (July 1993): 252. http://dx.doi.org/10.2307/215728.

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Hd., J., and Illiam K. Crowley. "Changes in the French Winescape." Population (French Edition) 49, no. 3 (May 1994): 819. http://dx.doi.org/10.2307/1533982.

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7

Mikołajczak, Małgorzata. "Winescape: Local Reinhabitation Narratives (The Case of Zielona Góra)." Porównania 29, no. 2 (March 15, 2021): 317–35. http://dx.doi.org/10.14746/por.2021.2.18.

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Reinhabitation narratives are cultural-educational practices that involve restoring the “ecological imagination” of places through stories associated with them. The term proposed by Serenella Iovino in the field of bioregional studies, which refers to places disrupted and injured by exploitation, is applied to contemporary stories about Zielona Góra. The author shows how, in reference to the city’s German past,these stories reactivate its wine tradition and project the winescape as a taskscape (in Timothy Ingold’s sense). Under consideration are both the effects of the destruction of the pre-war heritage (in natural and social terms) and regeneration, which is accomplished through three strategies: appealing to the winescape as a space determined by the laws of nature (1), activating the bio-memory inscribed in the enographic biotopos (2), and reactivating the winescape through sensory experience (3). Responding to the contemporary crisis of ecological imagination, local reinhabitation narratives instantiate place and revive its cultural and ecological possibilities. They constitute an “anti-epic” that opens up the past and the future.

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Williams, Kim M. "Wine Tourism: From Winescape to Cellardoorscape." Tourism Analysis 26, no. 2 (April 14, 2021): 245–48. http://dx.doi.org/10.3727/108354221x16079839951529.

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The intention of this research note is to explore two essential elements of a winery's cellar door tasting room environment: first, the skills, knowledge, and personal attributes required by tasting room representatives, and second, how to develop meaningful social experiences for the wine tourist within the service environment of the cellar door tasting room. This note offers a discourse concerning the blend of these two elements, which proposes a new "-scape," the cellardoorscape, a microfocus on a particular service environment within a specific winery's winescape. To acknowledge an additional distinguishable "-scape" within the winescape provides some advantages. An analysis of what composes a beneficial and operational cellardoorscape could assist in developing a framework to provide management direction to winery owners and companies on the vital infrastructure and human resource practices to improve circumstances for success.

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Bruwer, Johan, Michael J. Gross, and Hong Chul Lee. "Tourism Destination Image (TDI) Perception Within a Regional Winescape Context." Tourism Analysis 21, no. 2 (May 11, 2016): 173–87. http://dx.doi.org/10.3727/108354216x14559233984692.

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Bruwer, Johan, Marlene A. Pratt, Anthony Saliba, and Martin Hirche. "Regional destination image perception of tourists within a winescape context." Current Issues in Tourism 20, no. 2 (April 16, 2014): 157–77. http://dx.doi.org/10.1080/13683500.2014.904846.

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Bruwer, Johan, and Michael J. Gross. "A Multilayered Macro Approach to Conceptualizing the Winescape Construct for Wine Tourism." Tourism Analysis 22, no. 4 (November 28, 2017): 497–509. http://dx.doi.org/10.3727/108354217x15023805452059.

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12

Quintal, Vanessa Ann, Ben Thomas, and Ian Phau. "Incorporating the winescape into the theory of planned behaviour: Examining ‘new world’ wineries." Tourism Management 46 (February 2015): 596–609. http://dx.doi.org/10.1016/j.tourman.2014.08.013.

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Bruwer, Johan, and Isabelle Lesschaeve. "Wine Tourists’ Destination Region Brand Image Perception and Antecedents: Conceptualization of a Winescape Framework." Journal of Travel & Tourism Marketing 29, no. 7 (October 2012): 611–28. http://dx.doi.org/10.1080/10548408.2012.719819.

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Bruwer, Johan, and Annamma Joy. "Tourism destination image (TDI) perception of a Canadian regional winescape: a free-text macro approach." Tourism Recreation Research 42, no. 3 (May 2, 2017): 367–79. http://dx.doi.org/10.1080/02508281.2017.1318482.

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Basso, Matteo. "From daily land-use practice to global phenomenon. On the origin and recent evolution of prosecco’s wine landscape (Italy)." Miscellanea Geographica 22, no. 2 (June 30, 2018): 109–15. http://dx.doi.org/10.2478/mgrsd-2018-0013.

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Abstract In recent years Prosecco, the renowned Italian sparkling wine, has become an increasingly popular product globally, leading to a massive expansion of viticulture within Prosecco’s production zones (north-eastern Italy). Through qualitative and quantitative methods, this paper provides the first empirical analysis of the landscape and land-use modifications generated by the planting of new vineyards. Specifically, it seeks to reconstruct both the long-term historical factors that brought about the emergence of the specific winescape (today a candidate for becoming a UNESCO World Heritage Site), and the recent conversion of croplands, grassland, and woodland to wine-growing areas. The landscape, particularly on the plains, is radically changing due to the new, large geometric plantations that are perfectly suited to mechanical viticulture. This paper’s conclusions argue for overall regulation of such a booming monoculture in order to effectively harmonize the production needs of wine-growers with the needs of other land-uses (mostly residential), and to protect the historical landscape patterns and ecological biodiversity.

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Sottini, Veronica Alampi, Elena Barbierato, Iacopo Bernetti, Irene Capecchi, Sara Fabbrizzi, and Silvio Menghini. "Winescape perception and big data analysis: An assessment through social media photographs in the Chianti Classico region." Wine Economics and Policy 8, no. 2 (December 2019): 127–40. http://dx.doi.org/10.1016/j.wep.2019.07.001.

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Stergiou, Dimitrios P., David Airey, and Alexandros Apostolakis. "The winery experience from the perspective of Generation Z." International Journal of Wine Business Research 30, no. 2 (June 18, 2018): 169–84. http://dx.doi.org/10.1108/ijwbr-03-2017-0018.

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Purpose The purpose of this paper is to investigate the wine tourism experience from the perspective of Generation Z adults in Greece, following an actual winery visit. Design/methodology/approach Responses were obtained from a total of 306 respondents drawn from student groups visiting a winery in the Achaia region of the Peloponnese, Western Greece, using convenience sampling. A list of winescape attributes was adopted for testing and used to structure self-administered questionnaires. The data collected were analysed using a factor-analytic and importance-performance analysis framework. Findings Five factors that promote understanding of the desired wine tourism experience of Generation Z adults were identified, namely, cost considerations and wine and entertainment both perceived to be important but the winery’s performance on the same was poor, destination attributes and service staff both perceived to be important with good performance and learning about wine perceived to be unimportant with low performance. Originality/value This is the first academic study focusing specifically on the winery experience from the perspective of Generation Z. As such, it has provided new and useful insights for researchers and managers in the wine industry concerning the experience of this under-researched generational cohort.

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Santos, Vasco, Paulo Ramos, Nuno Almeida, and Enrique Santos-Pavón. "Developing a Wine Experience Scale: A New Strategy to Measure Holistic Behaviour of Wine Tourists." Sustainability 12, no. 19 (September 29, 2020): 8055. http://dx.doi.org/10.3390/su12198055.

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This study develops a scale to measure wine tourism experiences and was tested in Portugal, in two of the main wine tourism centres: Porto and Madeira. The wine experience scale combines experience traits with the traditional approach to scales related to wine tourism. The development of the scale follows the most recognised validated procedures. Data were collected from a total of 647 international wine tourists in the wine cellars of the two main fortified wine tourism regions visiting areas: Porto and Madeira. Structural equation modelling (SEM-AMOS) was used as the main analysis and validation tool. The resulting 18-item wine experience scale comprises four major dimensions: (1) Wine storytelling, (2) wine tasting excitement, (3) wine involvement, and (4) winescape. All these showed reliable and validated indicators. This new scale presents a valid new tool to better measure and evaluate experiences in a wine tourism setting. This study offers a broad range of use for academics, managers, planners, and practitioners. It shows how a new measurement tool focused on the wine tourism experience in terms of several outcomes and applications, addressing important practical managerial implications, can have an impact on academic research. Most previous tourism scales still fail to measure the specifics of wine settings. This is the first scale that comprises the dimensions of experience with wine senses, applied in a relevant wine destination where research is still limited. The results are relevant in boosting the increasingly recognized awareness of Portugal as wine tourism, as well as bringing experience scales to the body of knowledge.

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Nassivera, Federico, Gianluigi Gallenti, Stefania Troiano, Francesco Marangon, Marta Cosmina, Paolo Bogoni, Barbara Campisi, and Matteo Carzedda. "Italian millennials' preferences for wine: an exploratory study." British Food Journal 122, no. 8 (April 24, 2020): 2403–23. http://dx.doi.org/10.1108/bfj-05-2019-0306.

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PurposeThis paper aims to investigate the wine consumption among young people belonging to the so-called millennial generationDesign/methodology/approachThis study uses a questionnaire and a choice experiment (CE) with a multinomial logit model (MNL), implementing a random parameter logit model (RPL), to investigate the attitudes of millennials towards wine consumption, their purchasing behaviours and their willingness to pay for attributes of the products; in particular regarding the follwing: region of origin, “winescape”, certification, carbon footprint claim and price.FindingsMillennials appear to drink wine less frequently; they consume it more often in social on-premise settings, having a slightly higher willingness to pay and preferring carbon-neutral brands when choosing wine.Research limitations/implicationsThe limitation of this research was the analysis of a simulated situation where consumers declared their intention to purchase and not the effective purchase behaviour in the market.Further research should investigate wider millennials groups, also using the new media communication tools that characterise the communication behaviour of Generation Y. In this way, it would be possible to interview a millennial group at the national or international level.Practical implicationsThe research identifies some characteristics of millennials’ habits that can take into account the strategies of wine companies in order to develop a constructive relationship with Generation Y in Italy.Social implicationsThis research contributes to knowledge regarding the wine consumption habits of Italian millennials.Originality/valueThis paper applies discrete choice models to consumption situations in order to analyse millennials' preference and their willingness to pay for some innovative attributes of wine, in particular the carbon footprint.

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Cassar, Mario, Albert Caruana, and Joseph Vella. "Positioning of wine tourism websites across different country winescapes." International Journal of Wine Business Research 30, no. 4 (November 19, 2018): 394–409. http://dx.doi.org/10.1108/ijwbr-07-2017-0047.

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PurposeThis paper aims to investigate the extent to which wine tour-operating companies are successfully using their websites to communicate persuasive and meaningful differences to customers in their quest to clearly position their product offering.Design/methodology/approachText data are collected from 250 websites that promote wine tourism in five different countries’ winescapes. Lexical, regression and hierarchical clustering analyses are used.FindingsLexical analysis using DICTION can distinguish among websites from different countries’ winescapes, and French wines obtain the best mean review scores from customers, while US, Napa Valley, websites obtain the lowest scores. DICTION dimensions allow for meaningful clusters and can also predict TripAdvisor’s mean review scores.Practical implicationsThere is a need to pay better attention in the development of website content and the critical role that both syntax and semantics can play in facilitating the use of a firm’s website, specifically in terms of clear positioning.Originality/valueThe study uses lexical analyses of website narratives to understand the current positioning of firms.

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Templer, Otis W., and Gary L. Peters. "American Winescapes: The Cultural Landscapes of America's Wine Country." Economic Geography 74, no. 3 (July 1998): 312. http://dx.doi.org/10.2307/144382.

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Guedes, Alexandre, and João Rebelo. "Winescape’s Aesthetic Impact on Lodging Room Prices: A Spatial Analysis of the Douro Region." Tourism Planning & Development 17, no. 2 (April 15, 2019): 187–206. http://dx.doi.org/10.1080/21568316.2019.1597761.

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Pham, Duc-Truc, Vanessa J. Stockdale, David Wollan, David W. Jeffery, and Kerry L. Wilkinson. "Compositional Consequences of Partial Dealcoholization of Red Wine by Reverse Osmosis-Evaporative Perstraction." Molecules 24, no. 7 (April 10, 2019): 1404. http://dx.doi.org/10.3390/molecules24071404.

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This study investigated compositional changes in red wines resulting from wine alcohol removal by reverse osmosis-vaporative perstraction (RO-EP) and provides insight into the physical and chemical changes in reduced alcohol wine (RAW). Trial 1 involved RO-EP treatment of three wines that were analyzed pre-treatment, post-treatment, and post-treatment with alcohol adjustment (i.e., addition of ethanol to achieve the original alcohol content). Trial 2 involved partial dealcoholization of two wines and analysis of samples collected during RO-EP treatment, i.e., wine in, wine out, retentate, permeate (pre- and post-EP treatment) and strip water. Wine color was analyzed by spectrophotometric methods, while other compositional changes were determined by WineScan, high performance liquid chromatography (HPLC) and gas chromatography–mass spectrometry (GC–MS) analyses. In general, RAWs were slightly more concentrated than pre-treatment wines, which resulted in greater color intensity and increased phenolics and organic acids. However, partial dealcoholization resulted in lower concentrations of some fermentation volatiles, particularly ethyl esters, which may reflect ester hydrolysis following ethanol removal.

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Kučerová, Jindřiška, and J. Široký. "Study of changes organic acids in red wines during malolactic fermentation." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 59, no. 5 (2011): 145–50. http://dx.doi.org/10.11118/actaun201159050145.

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The aim of this contribution is to be able to describe the movement of organic acids in red wine during malolactic fermentation. Wines from Znojmo wine region were represented by varieties of Svatovavřinecké (Saint Laurent), Rulandské modré (Pinot Noir), Zweigeltrebe, Frankovka (Lemberger) and Dornfelder. The grapes went through the same way of wine making and after completion of alcoholic fermentation were inoculated with pure culture of lactic acid bacteria Oenococcus oeni. Samples were taken for chemical analysis during biodegradation of acids within the range of 2 to 4 days and they were measured using a device WineScan FT 120. Chemical analysis detected changes in the concentrations of the following parameters: total acidity, lactic, malic, tartaric and citric acids. The total content of acids statistically significantly (P = 0.05) differed only between samples of Svatovavřinecké T 66 and Zweigeltrebe T 2.The differences of average mass concentrations of lactic, malic and citric acids were not statistically relevant. Nevertheless, statistically relevant difference in the concentration of tartaric acid from all other wines was detected in a sample of SV T 66 which also reached the highest average value (5.18 g/l).

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Gambacorta, Giuseppe, Michele Faccia, Giuseppe Natrella, Mirella Noviello, Gianvito Masi, and Luigi Tarricone. "Early Basal Leaf Removal at Different Sides of the Canopy Improves the Quality of Aglianico Wine." Foods 11, no. 19 (October 9, 2022): 3140. http://dx.doi.org/10.3390/foods11193140.

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It is well known that the early removal of basal leaves is a viticultural practice adopted to improve the exposure of clusters to direct sunlight and UV radiation and increase the phenolic compounds and anthocyanin concentration in the berries. The aim of this work was to study the influence of early basal leaf removal on Aglianico wines produced in the Apulia region (southern Italy) during three consecutive seasons. Three vine treatments were carried out, where 100% of the cluster-zone leaves on the north, south and both sides of the canopy were removed. Undefoliated plants were used as a control. The effect of the treatments on the basic chemical parameters, phenol content and volatile composition of wines was investigated using WineScan FT-MIR, spectrophotometry, HPLC-DAD and SPME-GC/MS. Early defoliation increased the amounts of flavonoids (+35–40%), anthocyanins (+15–18%), total polyphenols (+10%), antioxidant activity (+8–14%) and colour intensity (+10%), especially when leaf removal was applied on the south side. Moreover, leaf removal led to a 40% increase in free anthocyanins when applied on the south side of the canopy, while a 24% increase was observed when applied to the north side and 21% when applied to the north and south sides. A negative effect was observed on volatile compounds, which decreased by about 18, 14 and 13% when the treatment was applied on the north, north-south and south sides of the canopy, respectively. In conclusion, early leaf removal treatments allow for the modulation of the phenolic and volatile concentrations of Aglianico wines.

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Quintal, Vanessa Ann, Ben Thomas, Ian Phau, and Zorana Soldat. "Segmenting Hedonic Wine Tourists Using Push–Pull Winescape Attributes." Australasian Marketing Journal, March 15, 2021, 183933492199947. http://dx.doi.org/10.1177/1839334921999478.

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The present research addresses the push–pull winescape traits of the hedonic wine tourism segment and discusses their attitudinal and behavioral intentions. The self-governing pen-and-paper survey conveniently sampled 301 wine tourists in situ at the Swan Valley winery in Western Australia. Push–pull winescape qualities generated a segmentation basis for cluster analysis, which defined four divisions— Inspireds, Self-Drivens, Market-Drivens, and Inerts. Inspireds exhibited the most favorable attitude toward the winery and were the most willing to recommend the winery, whereas Inerts demonstrated the converse effect. Theoretically, the segmentation bases, building on the Push–Pull winescape properties, provide a fresh and more nuanced description of the wine tourism categories in Australia’s rising wine tourism sector. Idealistically, this new image is important in delivering marketing insights to fewer Australian wine producers whose only connection to regional retail and export markets is via direct sales at the winery gates.

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Martínez Arnáiz, Marta, and Fernando Molinero Hernando. "El valor patrimonial del paisaje como imagen de calidad en la estrategia comercial de los territorios vitivinícolas del Duero." Cuadernos Geográficos 58, no. 3 (December 18, 2019). http://dx.doi.org/10.30827/cuadgeo.v58i3.8837.

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El viñedo ocupa una escasa superficie en el mundo, pero crea paisajes agrarios llamativos, duraderos, a menudo espectaculares, acompañados generalmente de lagares y bodegas. La modernización de su cultivo, la creciente demanda de vinos de calidad y el auge del enoturismo han creado un nuevo paisaje agrario, potenciado por el reconocimiento institucional y social. El Convenio Europeo del Paisaje ha contribuido a resaltar sus valores, pero, frente a las dudas de las administraciones para incorporar sus recomendaciones, han surgido iniciativas privadas que ven en el paisaje una oportunidad para reforzar la identidad de sus vinos. El artículo analiza el creciente valor de la imagen de marca (winescape) en los viñedos del Duero de Castilla y León.

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Santos, Vasco, Paulo Ramos, Bruno Sousa, and Marco Valeri. "Towards a framework for the global wine tourism system." Journal of Organizational Change Management ahead-of-print, ahead-of-print (January 19, 2021). http://dx.doi.org/10.1108/jocm-11-2020-0362.

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PurposeWine tourism has stood out as a very recognized and valid tourism and marketing segment, growing worldwide and urging the complex needed advances on wine tourism practices performance. This paper aims to develop a new framework strictly applied to the global wine tourism system, taking into account emerging and future constructs and dimensions that precede and consequence it.Design/methodology/approachThe systematic mapping study (SMS) was adopted as the selected research methodological approach, both to analyze and to structure a broad research field concerning methods, designs and research, focuses on the papers published in reliable academic databases such as Emerald, ProQuest, Sage, Science Direct, Scopus, Wiley, Web of Science, Taylor and Francis and Wiley were properly selected and analyzed.FindingsThe following four dimensions were found to comprise the global framework of the wine tourism system: (1) support features (governance, public policies and economic investment; supply development; physical and capacity conditions; requirements of health safety; opinion makers and leaders: managers/stakeholders/players/marketers and benchmarking and value chain); (2) innovation ecosystem (profile of the new generations of wine tourists; virtual and augmented reality: digital and hybrid wine events; smart wine tourism companies; digital channels and platforms: blogs, websites, applications; wine tourism creative activities for all [from kids to seniors] and sustainable and ecologic wine tourism practices); (3) wine tourism experience dimensions (storytelling; involvement; winescape; attachment; emotions and sensory) and (4) behavioural intentions (satisfaction; loyalty; and WoM).Research limitations/implicationsThe framework still needs to be empirically applied in wine tourism settings to enrich tourists’ robustness in cross-cultural wine tourism experiences, covering a wider spread of abroad wine tourism destinations and products.Practical implicationsThis framework is a useful tool and becomes vital to their continued success, as a key reference of wine tourism management and marketing. As a wine tourist's visitation frequency plays a role in his/her travel motives, product and service quality of tour packages must be improved and monitored.Originality/valueThis is the first research study to demonstrate the combined use of the main domains forming the wine tourism system within a global perspective, covering of the most critical aspects.

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"American winescapes: the cultural landscapes of America's wine country." Choice Reviews Online 35, no. 04 (December 1, 1997): 35–2100. http://dx.doi.org/10.5860/choice.35-2100.

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