Дисертації з теми "Value company"
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Morys, Thomas. "Company valuation and environmental value." Thesis, Stellenbosch : Stellenbosch University, 2008. http://hdl.handle.net/10019.1/15046.
Повний текст джерелаENGLISH ABSTRACT: The natural environment has gained intensified importance in recent years (Stern, 2007) as the depletion of free natural resources and creation of non-intentional by-products speeds up. Especially air quality-related issues such as carbon dioxide emissions caused by non-intentional by-products from fuel combustion intensify the pressure on nature and thereby on human beings. Global commitments to greenhouse reduction by different nations, manifested in the Kyoto Protocol, increase the pressure on the economic environment as they force nations and in particular companies to reduce their greenhouse gas emissions to the agreed levels. This means that companies unable to meet the emission targets are forced to acquire additional emission rights. This has an impact on the value of a company. The lower the emissions, the more emission rights can be sold on the carbon markets. Furthermore, the less natural environmental risk a company is exposed to, the higher its value. In general, the risk reductions result from creating benefits for the natural environment. This research project shows how the natural environment impacts on the value of a company. It considers the green value, described as the overall tradable benefit from the reduction of non-intentional by-products, of a small liquid-petroleum-gas (LPG)-converting company. It is assumed that emission benefits created through the reduction of relevant marketable byproducts will lead to emission credit notes, equal to emission rights, offered to companies at the carbon spot market. This enables the companies participating on the carbon market to buy additional emission rights. This non-empirical report focuses on a study of the theory. Topics such as the global natural environment, awareness of natural environment and willingness to pay for higher quality of the natural environment, traditional valuation, and environmental accounting give an understanding of the subject. In addition, personnel communication was used to discuss relevant market expectations and prospects. The outcome is a valuation approach to determine the potential value of companies. The intention is to show that the value goes beyond a purely financial approach. From the valuation procedure performed one can easily see that the value of a company is strongly influenced by the green value component derived from valued environmental benefits.
AFRIKAANSE OPSOMMING: Die natuurlike omgewing het in die afgelope paar jaar toenemend belangrik geword (Stem, 2007) namate die uitputting van gratis natuurlike hulpbronne en die skep van toevallige neweprodukte toeneem. Veral kwessies wat met die gehalte van lug verband hou, soos koolsuurgasvrystellings wat deur toevallige neweprodukte van brandstofverbranding veroorsaak word, verhoog die druk op die natuur en dus ook op die mens. 'n Wereldwye verbintenis tot die vermindering van die kweekhuis-effek deur verskillende lande, wat in die Kyoto Protokol inslag vind, verhoog die druk op die ekonomiese omgewing, aangesien dit lande, en spesifiek maatskappye, dwing om hulle kweekhuis-gasvrystellings tot by die ooreengekome vlakke te verminder. Dit beteken dat maatskappye wat nie die vrystellingsteikens kan haal nie, gedwing word om bykomende vrystellingsregte te bekom. Dit het 'n impak op die waarde van 'n maatskappy. Hoe laer die vrystellings, hoe meer vrystellingsregte kan op die koolstofmarkte verkoop word. 'n Maatskappy se waarde verhoog indien die risiko rakende die natuurlike omgewing verlaag word. Oor die algemeen is hierdie risikoverminderings die resultaat van die skep van voordele vir die natuurlike omgewing. Hierdie navorsingsprojek toon aan wat die natuurlike omgewing se impak op die waarde van 'n maatskappy is. Dit ondersoek die groen waarde, wat beskryf word as die algehele verhandelbare voordeel uit die vermindering van toevallige neweprodukte, van 'n klein vloeibarepetroleumgas-maatskappy. Die aanname word gemaak dat vrystellingvoordele wat geskep word deur die vermindering van toepaslike verkoopbare neweprodukte daartoe sal lei dat vrystellingskredietnotas, wat gelykstaande aan vrystellingsregte is, aan maatskappye by die koolstoflokomark aangebied sal word. Dit stel die maatskappye wat op die koolstofmark handel dryf in staat om bykomende vrystellingsregte te koop. Hierdie nie-empiriese verslag fokus op 'n studie van die teorie. Onderwerpe soos die globale natuurlike omgewing, bewustheid van die natuurlike omgewing en 'n gewilligheid om te betaal vir 'n natuurlike omgewing van 'n hoer gehalte, en omgewingsrekeningkunde dra by tot 'n beter begrip van die onderwerp. Verder is persoonlike kommunikasie gebruik om toepaslike markverwagtinge en -vooruitsigte te bespreek. Die uitkoms is 'n waardasiebenadering om die potensiele waarde van maatskappye te bepaal. Die doel is om aan te toon dat die waarde verder as 'n suiwer finansie1e benadering strek. Uit die waardasieprosedure wat uitgevoer is, kan maklik gesien word dat die waarde van 'n maatskappy sterk beinvloed word deur die groenwaarde-komponent wat deur gewaardeerde omgewingsvoordele bepaal word.
Rauniyar, Madhubala. "Value stream mapping at XYZ Company." Menomonie, WI : University of Wisconsin--Stout, 2007. http://www.uwstout.edu/lib/thesis/2007/2007rauniyarm.pdf.
Повний текст джерелаČerný, Matěj. "Value estimation of the company Metrostav a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16627.
Повний текст джерелаKnuutinen, Jyrki Kalevi. "The equal value of shares in company law." Thesis, University College London (University of London), 2006. http://discovery.ucl.ac.uk/1444760/.
Повний текст джерелаFredriksson, Adam, Drott Oskar Kardmo, and Rikard Lind. "Lika barn leka bäst, men olika barn uppfinner de roligaste lekarna : En studie om hur företag kan rekrytera medarbetare med samma värderingar som företaget." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-36658.
Повний текст джерелаNováková, Jana. "Using CSR to increase the value of the company." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-262335.
Повний текст джерелаJiang, Xin. "Risk Analysis of Wind Energy Company Stocks." Thesis, Linnéuniversitetet, Institutionen för matematik (MA), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-98039.
Повний текст джерелаInsulan, Michael. "Delivering shareholder value: A case study of an Oil Company." Thesis, University of Manchester, 2006. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.492742.
Повний текст джерелаJones, Edward Anthony Eton. "Company investment decisions and the market value of the firm." Thesis, Heriot-Watt University, 2002. http://hdl.handle.net/10399/1179.
Повний текст джерелаCharoenrungsiri, Rungnapa, and Narana Charoenrungsiree. "Building a niche company in recruitment industry, a case study of Swedish company Multimind AB." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6085.
Повний текст джерелаIn this thesis, we aim to find out ways that Multimind’s create customer focused value and sustain the value in the recruitment industry and their customer relationship management in the niche market. Our purpose is also to study their strategy, policies and their organizational culture especially in customer focused value and relationship management in this service business. In this thesis we will study only on their strategy toward this niche market. Therefore, the scope of study will cover its business’s history on company’s objective, operation process, organization’s culture, company’s policy and strategy in market learning and innovation. We use qualitative method by conducting the interview with the informant. We use both primary and secondary data for collecting the data. In our primary data, judgment sampling method is being applied in selecting the interviewee. For Secondary data; we have searched the information from the company’s website, academic journals from university library.
Pienaar, Adrian Cecil Semino. "Value-based management : an assessment of the application in a mining company / Adrian Pienaar." Thesis, North-West University, 2008. http://hdl.handle.net/10394/4012.
Повний текст джерелаThesis (M.B.A.)--North-West University, Potchefstroom Campus, 2009.
Junior, Marcos Matos Brito de Albuquerque. "Value creation: merger and consolidation in a company Consulting engineering. A case study with the Company Arcadis." Universidade Federal do CearÃ, 2014. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=12907.
Повний текст джерелаO objeto dessa dissertaÃÃo à analisar a influÃncia da receita lÃquida, patrimÃnio lÃquido total e dÃvidas de longo prazo sobre a rentabilidade do valor das aÃÃes da ARCADIS, atravÃs da aplicaÃÃo de mÃtodos de sÃries de tempo, tais como, teste de raiz unitÃria, teste de cointegraÃÃo de Johansen, o modelo autorregressivo vetorial (VAR), vetor de correÃÃo de erros (VEC), funÃÃo impulso-resposta e decomposiÃÃo da variÃncia dos erros de previsÃo. A base de dados à quadrimestral no perÃodo de janeiro de 2000 a dezembro de 2012. De acordo com o teste de cointegraÃÃo de Johansen, os resultados indicam que as sÃries que apresentam raiz unitÃria sÃo todas integradas de ordem um em nÃvel e mostram uma relaÃÃo de longo prazo entre elas. Os coeficientes obtidos no modelo estimado se apresentaram de acordo com a literatura. Pode-se observar tambÃm que os testes demonstraram uma forte influÃncia da receita lÃquida sobre o valor da aÃÃo quando comparados com as outras variÃveis. A partir das avaliaÃÃes realizadas neste estudo, pode-se afirmar que as variÃveis sÃo relevantes para explicar as variaÃÃes ocorridas no decorrer do tempo, na variÃvel dependente valor da aÃÃo na bolsa de valores. O referido trabalho apresenta uma anÃlise da evoluÃÃo das empresas de engenharia consultiva e o crescente grau de internacionalizaÃÃo. Destaca-se a relevÃncia do estudo de comparaÃÃo com o propÃsito de entender o crescimento da empresa ARCADIS no segmento de engenharia consultiva e gerenciamento de projetos, alÃm de analisar como se ampliou sua competitividade no mercado.
The object of this dissertation is to analyze the influence of net revenue, total shareholders' equity and long-term debt on the profitability of the value of the shares of ARCADIS, by applying methods of time series, such as unit root test, test Johansen cointegration, the vector autoregression model (VAR), vector error correction (VEC), impulse response and variance decomposition of forecast errors function. The database is quarterly from January 2000 to December 2012 According to the Johansen cointegration test, the results indicate that the series that have unit roots are all integrated of order one in level and show a relationship term between them. The coefficients in the estimated model is presented according to the literature; can also observe that the tests demonstrated a strong influence of net revenue on the share value when compared with the other variables. From the evaluations performed in this study, it can be stated that the variables are relevant to explain the variations over time in the dependent variable value of the share on the stock exchange. That paper presents an analysis of the evolution of consulting engineering companies and the increasing degree of internationalization. Highlights the relevance of the study compared with the purpose of understanding the growth of the company ARCADIS in consulting engineering and project management segment. And since expanded its market competitiveness.
Enquist, Bo-Jacob. "Values drive value when creating sustainable service business : A study of a medium-sized values-driven company: Löfbergs Lila." Thesis, Karlstad University, Faculty of Economic Sciences, Communication and IT, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-1418.
Повний текст джерелаThis Master thesis investigates how values can drive value when creating sustainable business.Concepts like Corporate Social Responsibility (CSR) and Sustainable Development (SD) has in the last years become more and more accepted and therefore practiced in the business world. Due to alarms of the climate change, decreased biological diversity and alarming reports of child labour in the export industry, today’s society claims for more sustainable actions among global enterprises. Evidently, some organisations have a more proactive sustainable approach and therefore managed to use sustainable actions to grow and strengthen their market positions e.g. IKEA and Starbucks. Service research related to the above research area at CTF (Service Research Center) at Karlstad University pointed out that corporate values such as social responsibility and environmental responsibility (among others) can be used to create customer value, brand equity and help strategic decision-making for future growth. This thesis investigates in the specific context of Löfbergs Lila what can be learned if the above mentioned strategy is used in a medium-sized company with strong values. Which processes are required to create sustainable business and how far has Löfbergs Lila come according to selected concepts and theoretical framework in business research?
The purpose of the thesis is to investigate, in an explorative way, how values can drive value for sustainable business, both empirically through the Löfbergs in the coffee context as well as theoretically. The whole thesis can be seen as a mix of a descriptive case study and an interpretative case study where understanding of the thesis will be created in the interaction between the theoretical and empirical parts. The study has been developed using a combination of inductive and abductive methods whereby the interaction between the conceptual/theoretical framework and Löfbergs Lila, in the coffee context, have constructed a new meaning.
The explorative study of Löfbergs Lila (or AB Anders Löfberg) presents an understanding of how values have affected the strategy and operation of this organization and is still doing so to this very day. Every company can work with sustainability, but strong corporate values incorporated into the business model are an advantage. There is a fundamental basis for more “sustainable growth” when these values drive “true” environmental and social progress, including accountability. This thesis claims that true core values are deep-rooted in the company and drive value for Löfbergs’ customers in the name of sustainable business.
The theoretically- and conceptually-driven findings, built on five (re)-constructed thick descriptions from Löfbergs Lila in the coffee context, end up in five general concepts for valuesbased sustainable business
1. Service Logic
2. Values-based service
3. Values-based service quality for sustainable business
4. Managing Value chain responsibility
5. Creating the service experience
Lange, Sandra, Karsten Seibert, and Boÿs Jacques du. "The use of Target Costing and Value Engineering at ALSTOM Company." Thesis, Linnaeus University, Linnaeus School of Business and Economics, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-6498.
Повний текст джерелаAbstract
Title: The use of Target Costing and Value Engineering at ALSTOM Company
Due date: May 29, 2010
Course: 2FE08E, Bachelor Thesis, 15 Credits
Authors: Sandra Lange, Jacques du Boÿs, Karsten Seibert
Advisor: Paul Scarbrough
Examiner: Jan Alpenberg
Key terms: Value engineering; Target costing; Benchmarking;
Product development process; Stage-Gate System
Purpose: The purpose of this thesis is to identify the use of value engineering and target costing at ALSTOM and to compare it to the current theory.
Method: The thesis is built on the case study approach. The empirical data is gathered in semi-structured interviews of ALSTOM employees. To analyse the data, the qualitative method is chosen.
Conclusion: The conclusion of this thesis is that ALSTOM is using a lot of target costing and value engineering tools. The use of these tools differ from department to department, even they have a standardize Stage-Gate process for the product development.
Staritz, Matthias. "Creating superior customer value and reaping its benefits for the company /." Mannheim, 2008. http://www.gbv.de/dms/zbw/57034445X.pdf.
Повний текст джерелаMason, Katy J. "Market orientation and vertical de-integration : creating customer and company value." Thesis, University of Warwick, 2002. http://wrap.warwick.ac.uk/1300/.
Повний текст джерелаKing, Cecilia. "Assessing company strength in South Africa using value added : 1990 - 2000." Thesis, Stellenbosch : Stellenbosch University, 2003. http://hdl.handle.net/10019.1/53296.
Повний текст джерелаENGLISH ABSTRACT: The publication of the Value Added Statement should be seen as an attempt to introduce financial results to all the stakeholders of an organisation that aided in its wealth creation process. However, the current practice to present Value Added Statements in a variety of ways is not conducive to financial analysis and users of the information find it difficult to compare company results. The information on the Value Added Statement provides useful knowledge of the contribution of employees and fixed assets, the relative relationship of dependency and control between the organisation and its suppliers and the long-term requirements of the organisation to meet market demands. This study project aims to determine if value added-based ratio analysis could be used to measure company strength and be useful as a tool in corporate strategy formulation. The areas of investigation included productivity of production factors, reinvestment in capital and overall business control. The measures used to determine productivity also provided insight into the capital and labour intensity of companies and sectors. The model that was developed in this section indicates how companies differ in terms of their intensity and how productive their production factors are. It was found that although some companies were able to exert high value added to sales ratios, they did not perform as well when their productivity levels were measured. This is an indication that an imbalance exists between the current production factor proportions and management should try to find the optimal solution for increased productivity. The search for the optimal point between labour and fixed assets could convince management to reduce employee numbers or fixed assets to increase their productivity ratios. This is not a favoured approach as companies are dependent on their production factors for continuous growth and prosperity. The aim is to determine if companies have the means to invest in their production factors to increase their levels of productivity. Reinvestment in capital refers to fixed assets, as well as investment in training and development of current employee skills. The investigation revealed that many companies have the ability to reinvest, while others appear to be in a less favourable position. The last section was an attempt to measure the overall business control of companies when their margins on sales and value added were compared. These ratios provided insight into the ability of companies to add value through their own production skills or by command of lucrative contracts with suppliers. Those companies that are able to show high values on both ratios are said to display a high degree of overall business control. In conclusion it was found that value added-based ratio analysis could be used to identify problem areas in corporate strategy. Management's reaction to those areas and their continuous drive to improve value creation in the organisation would eventually lead to increased national wealth creation.
AFRIKAANSE OPSOMMING: Die publikasie van die Staat van Toegevoegde Waarde moet gesien word as 'n poging om finansiële resultate aan alle belanghebbendes van 'n organisasie, wat bygedra het tot die proses van welvaartskepping, aan te bied. Die huidige praktyk om die Staat van Toegevoegde Waarde op verskeie maniere aan te bied is egter nie bevorderlik vir finansiële analise nie en gebruikers van die inligting vind dit moeilik om maatskappy resultate te vergelyk. Die inligting op die Staat van Toegevoegde Waarde verskaf waardevolle kennis oor die bydrae van werknemers en vaste bates, die relatiewe verhouding van afhanklikheid en beheer tussen die organisasie en sy verskaffers en die langtermyn behoeftes van die organisasie om aan markverwagtinge te voldoen. Hierdie studieprojek poog om vas te stel of toegevoegde waarde gebaseerde verhoudingsanalise gebruik kan word om maatskappyvermoë te bepaal en of dit 'n nuttige instrument in korporatiewe strategieformulering kan wees. Die areas van ondersoek het die produktiwiteit van produksiefaktore, herinvestering in kapitaal en algehele besigheidsbeheer ingesluit. Die maatstawwe wat gebruik is om produktiwiteit te bepaal het ook insig gegee oor die kapitaal- en arbeidsintensiteit van maatskappye en sektore. Die model wat ontwikkel is in hierdie afdeling wys hoe maatskappye verskil in terme van hul intensiteit en hoe produktief hul produksiefaktore is. Dit is gevind dat, alhoewel sommige maatskappye in staat was om hoë waardes vir die toegevoegde waarde tot verkope verhouding te openbaar, hulle nie so goed gevaar het toe hul produksie vlakke gemeet is nie. Dit is 'n aanduiding dat 'n wanbalans bestaan tussen die huidige produksiefaktor verhouding en bestuur moet probeer om 'n optimale oplossing te vind vir verhoogde produktiwiteit. Die soeke na die optimale punt tussen arbeid en vaste bates kan bestuur oortuig om werknemer getalle of vaste bates te verminder ten einde hul produktiwiteitsverhouding te verbeter. Dit is nie die aangewese benadering nie aangesien maatskappye afhanklik is van hul produksiefaktore vir volgehoue groei en welvaart. Die doel is om te bepaal of maatskappye die middele het om te investeer in hul produksiefaktore ten einde hul vlakke van produksie te verhoog. Herinvestering in kapitaal verwys na vaste bates, sowel as investering in opleiding en ontwikkeling van bestaande werknemer vaardighede. Die ondersoek het openbaar dat baie maatskappye wel oor die vermoë beskik om te herinvesteer, terwyl ander blyk om in 'n minder gunstige posisie te wees. Die laaste afdeling was 'n poging om die algehele besigheidsbeheer van maatskappye te bepaal wanneer die marge op verkope en toegevoegde waarde vergelyk word. Hierdie verhoudings bied insig oor die vermoë van maatskappye om waarde toe te voeg deur hul eie produksievaardighede of deur middel van winsgewende kontrakte met hul verskaffers. Maatskappye wat in staat is om hoë waardes vir beide verhoudingsgetalle te openbaar word beskou as maatskappye met 'n hoë algehele besigheidsbeheer.
Hamplová, Lucie. "The company evaluation." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75107.
Повний текст джерелаWang, Xinghui, and Bingcheng Yan. "The customer value delivery of online marketplace : Case study of Taobao company." Thesis, Högskolan i Gävle, Avdelningen för Industriell utveckling, IT och Samhällsbyggnad, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-15068.
Повний текст джерелаCHAUDHRY, SAQIB MEHMOOD, and Dinesh Chandrasekar. "Value of Innovation in a company : a case of Bajaj Auto Ltd." Thesis, Högskolan i Gävle, Akademin för teknik och miljö, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-8040.
Повний текст джерелаGupta, Anupam Kumar. "Value Stream Mapping and Improved Cell Layout in an Oilfield Services company." Thesis, Massachusetts Institute of Technology, 2009. http://hdl.handle.net/1721.1/55217.
Повний текст джерелаCataloged from PDF version of thesis.
Includes bibliographical references (p. 61).
This research explores potential improvements in efficiency through improved cell layout and value stream mapping. Analysis of cell layout led to significant reductions in material handling and operator movement along with reduction in cell area thereby improving overall productivity. Value stream mapping of protector assembly, one of the company's products, identified hidden inefficiencies in the value stream. A future state map using lean principles was also prepared. The major improvement areas concerned process improvement and lead time & Work-In-Process (WIP) reductions. This research also provides a detailed framework to deal with inventory inaccuracy existing in the system. Three inventory inaccuracy compensation methods were introduced and their performance was evaluated and compared using a simulation study.
by Anupam Kumar Gupta.
M.Eng.
Amstrup-Jensen, Peter. "Kapitalfonde som værdiskabende virksomhedsejere = Private Equity Funds as Value Creating Company Owners /." Aarhus : Institut for Økonomi, Aarhus Universitet, 2008. http://mit.econ.au.dk/Library/Specialer/2008/20020489.pdf.
Повний текст джерелаPospíšil, Jan. "Stanovení hodnoty podniku ELMO, spol. s r. o." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-6080.
Повний текст джерелаEspino, Luis J. "The effect of debt issues on company value of listed companies in HongKong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1995. http://hub.hku.hk/bib/B31266472.
Повний текст джерелаLe, Roux Marthinus Theunis Steyn. "Company value : working capital and the cash conversion cycle investigated / M.T.S. le Roux." Thesis, North-West University, 2008. http://hdl.handle.net/10394/4026.
Повний текст джерелаThesis (M.B.A.)--North-West University, Potchefstroom Campus, 2009.
Culling, Benjamin George. "Marketing strategy implementation and value proposition in the mindsets of multinational company subsidiaries." Thesis, De Montfort University, 2006. http://hdl.handle.net/2086/4293.
Повний текст джерелаJHU, SIH-HUEI, and 朱思蕙. "High Revitalized Recycling Silver Company Value." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/q687cv.
Повний текст джерела南華大學
企業管理學系非營利事業管理碩士班
106
In order to let the public begin to make changes to the old age, in order to let consumers understand the value of the elderly, let the old age live in the present without self-worth due to age.This study aims at re-employment of elderly people and explores the social value of silver for the re-employment of senior citizens. Older employees are truly dignified and valuable. Older people are no longer alone and can generate self-confidence and sense of achievement from the surrounding social interaction. There are three main conclusions in this study: 1. As long as the physical function is still acceptable and the job is not dismissed, the elderly still hope to continue working and hold the thought of working together to continue operations and bring good communication to the society and the family.2. When employees come to a senior age, their safety and reassurance are the dual demands of the employment of senior citizens. Equivalent to the function of physical and mental degradation, trying to solve or using alternative solutions, the elderly will have a lifetime experience in producing expertise.3. The elderly people can provide services to others while providing their own strength. The resulting sense of joy and achievement and sense of identity are the construction of a meaning of life.The results of the study gave relevant advice to the government, enterprises, the general public, the elderly and their families.
Yang, Tzu-Sheng, and 楊子陞. "Initial Diversification, Tax Haven and Company Value." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/765vas.
Повний текст джерела國立中央大學
會計研究所
103
This study, the evaluation for company value from the company Initial International diversification strategy investors give , use Ohlson (1995) basis of accounting evaluation model, proposed as the main empirical regression model analysis. District branch of the initial International diversification of investment areas, investment region classified into "tax haven" and "non-tax haven" to explore the effects of different of the company value. Finally, we explore, when the company will invest tax haven seen as to other countries (eg: China, US, etc.) springboard, investors will be what kind of reaction to this policy. The empirical results indicated that when the company Initial International diversification, the company value will discount and significant. When the company Initial International diversification investment tax haven, investors give the company the more negative reaction, company value will discount too; When the company Initial International diversification investment non-tax haven, investors give the company the more positive reaction, thus making the company value will premium. The company will invest tax haven seen as springboard to get a better evaluation.
Lu, Ming-Chin, and 呂明錦. "Corporate Value of a Bicycle OEM Company." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/00862605932507426496.
Повний текст джерела國立中興大學
高階經理人碩士在職專班
100
Taiwan, as a kingdom of bicycle well-known around the world, has developed this industry more than 50 years. Taiwan not only build famous bicycle brands such as Giant and Merida, but also build a complete and strong supply chain. The key player of the chain is OEM that’s the target of this study. Traditionally, we usually think the company can raise their corporate value through R&D and developing brands. The manufacturer always stays in the low end of the value chain. But recently a world famous 3C OEM company TSMC had announced that their corporate value is more than 10 billion US dollars. The brand value ranking is within world top ten. It seems the OEM can create its value and have its own importance for the whole industry. So that’s why let me want to analysis where the bicycle OEM value is. In this study, we use the value reporting framework of PricewaterhouseCoopers and the Resource-Based View from Wernerfelt to analysis and summarize the corporate value of bicycle OEM whose export volume was around 40% of the bicycle industry. The first result, we use four scopes of value reporting which is market overview, strategy, value creating activities and financial performance to summarize and analysis risk and opportunity and strong and weakness. The second, we use RBV to collect 18 items of resource based. Then to identify how much the degree of OEM, brand holder and retailer is. Through the two ways, we summarize the result by SWOT method. And according SWOT result, we develop the USED for the study. We hope the study results can help the target company to make better strategies and improve its value. And if it is possible, we hope the results can let OEM in other industry can have any inspiration.
DAL, MASO LORENZO. "Accounting anomalies, fundamental analysis and variables reduction." Doctoral thesis, 2014. http://hdl.handle.net/2158/1003710.
Повний текст джерелаLiu, Shune-Fu, and 劉順福. "Relationship Value Creation between Pharmaceutical Company and Hospital:The Perspectives of a Pharmaceutical Company." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/56920973656976017023.
Повний текст джерела國立雲林科技大學
商管專業學院
97
The main focus of Business to Business (B to B) is to create economic value. Originally, it is a simple commercial interaction, with emphasis on generating deals but not establishing relationships. However, to adapt the changing market, it not only has to meet the economic needs, but also has to create and maintain the relationship, as the relationship will further create value. Particularly in markets facing fierce competitions, if a supplier can establish good relationship with its customers, it can reach a win-win situation by creating edges for the customer and itself, in addition to differentiation from the competitors. We studied the relationships between research-based pharmaceutical manufacturers and hospitals by implementing grounded theory. In summary, the "“relationships “ are significantly influenced by the established interactions. Hospitals obtain relationship benefits for their “ physicians to publish papers” , “gain research reputation” , “increase research capability” , and “improve medical skills” . For the manufacturers, “favorable concepts of treatment to other hospitals” , “favorable treating strategies to other physicians” , “ better margins are maintained” , and “opportunities for new drug listing “.
Minting, Yen, and 顏敏婷. "The Research of Dividend with Value of Company." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/22052833257502915721.
Повний текст джерела中國文化大學
國際企業管理研究所
93
Based upon the trend of dividend yield and dividend payout ratio from 1981 to 2003 in Taiwan, it appears the publicly traded companies listed TSE have experienced different stages of dividend policies. However, this phenomena has changed since the government in Taiwan started to promote the corporate balanced dividend policy. The authority believes the companies should pay more cash dividend rather than issue too many stock dividend. This research, with event study and cross section regression analysis, seeks for the price change and the factor of the corporate dividend policy in Taiwan over this period. Our findings are as follow: When the companies make their announcement of dividend issuance, the price of stock does appear positive abnormal return. Nevertheless, after performing more detail analysis, we find the stock dividend still provide the significant positive abnormal return. On the other hand, the cash dividend provides the significant negative abnormal return. It appears no effect on its price. It does prove that the number of companies pay more cash dividend has been certainly increasing in the past few years. In addition, our finding does not support the theory of Bird in one hand in here. Finally, our regression result provide strong evidences that the companies’ earning power, risk level, insider ownership, growth opportunities, and firms’ size provide positive or negative impact to the level of total, cash and stock dividend. These are consistent with our hypotheses and most of our literature findings.
Chen, Chyong-Fen, and 陳瓊芬. "FDI relates to corporate value of listed company." Thesis, 1995. http://ndltd.ncl.edu.tw/handle/57796917937662235192.
Повний текст джерелаHsiao, Cheng-Hsu, and 蕭政旭. "The Characteristics and Company Value in Pharmaceutical Industry." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/qechgb.
Повний текст джерела靜宜大學
應用數學研究所
97
Abstract In the violent business competition, to find out the industrial development to help company make the strategies those are related to the future targets, the investment, and the management. This paper focuses on the highly profitable pharmacy industry. One way is to probe into whether the change of capital structure affects company’s ability of profit or not. Another way is using the variables on financial statement to substitute its related characters to analyze the factors which affect the company,s value including the company’s scale, financial turnover and industry risk. We discuss each factor through regression analysis. By using the real data, statistic analysis and arguments listed in the references, we present our conclusions to accept or reject the hypotheses. We obtain the following our contentions: 1. The pharmacy industry with highly increasing debts do not favor the company’s profit. 2. In pharmacy industry, the more property the company has, the more profit the company makes. 3. The company with a steady finance has the advantage in promoting its ability of profit. 4. The high risk of pharmacy industry will not bring higher profit.
Chao, Chi-Jung, and 趙啟鎔. "Value Innovation Strategies of a Memory IC Company." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/63t365.
Повний текст джерела國立交通大學
管理學院管理科學學程
101
Semi-conductors industry is one of the key high-tech industries in Taiwan. With over 20 years, several companies become worldwide leading companies with own developed technologies, advanced processes, and clear market positioning. There are some companies have disappeared under global economic crises. There are still some fighting for survival by adopting transformative strategies. This research attempts to identify the dynamics of memory IC industry by examining the development of the memory IC industry in worldwide as well as in Taiwan, analyzing most of their business status, and reviewing the bottlenecks in the industry development. Utility actual case studies of specific company are an integral part of this research. We examined a case company from how they start, their marketing positioning, competition status, and strategy formulation, etc. Through this systematic examination, we may easy to identity its strength &; weakness, and to conclude by making proposals on the strategic suggestions. The process may help a company which is looking forward to turns around to be a better company.
Kuo, Leonard, and 郭國緯. "Company Value Evaluation of TPK Holding Co., Ltd." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/h342e2.
Повний текст джерела國立清華大學
高階經營管理碩士在職專班
102
This dissertation is an assumption that display manufactures or touch panel manufacturers might want to invest TPK Holding Co., Ltd for cooperation. How can they evaluate TPK Holding Co., Ltd? Ever since Apple Inc. introduced the first generation iPhone in AD 2007, the entire mobile phone industry changed dramatically due to the application of touch panel in smartphones. Almost all 1st-tier mobile phone makers were shocked and realized that touch panel application would be a major factor of success in the market of mobile phone. Thus, they modified their new product development for both middle- end and high-end smartphones those must be applied with touch panel as a necessary specification. As a result of market demand, there were many touch panel companies established several years ago and created a competitive market in touch panel industry. The first generation iPhone was with the configuration of projective- capacitive touch panel. Due to the patent issues, touch panel manufacturers began to provide customers from resistive touch panel then switched to projective-capacitive touch panel that includes either PET or glass material. Business of touch panel has been going up and down caused by mobile phone makers’ choices. However, the competition was getting tough continuously with more players from AD2013 when display manufacturers introduced in-cell and on-cell in the market. Nowadays, it is being a stage of both touch panel manufacturers and display manufacturers grab market share of touch panel for mobile devices.
Tien, Li-Wen, and 田麗雯. "The Application of Value Reporting at Internet Company." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/15568841869983012239.
Повний текст джерела國立臺灣大學
會計學研究所
90
We have recognized the traditional report systems cannot evaluate the real value of a business, especially for those companies, which are successful by their knowledge assets such as Brand, Customer Relationship, Channel, Supply Chain, Employees and etc. This thesis attampts to study and apply the new reporting system called “Value Reporting” (developed by PriceWaterCoopers) to Internet companies. The research also tries to find out the “Value Drivers” of the Internet Companies through case studies and questionnaire investigation. Through iVillage case and comparisons of American Internet companies and Taiwanese ones, we could understand what the insufficient disclosures Taiwanese’ are. There is much room for improvement. We understand the more the enterprise communicates with the stakeholders the fewer gaps exist. The value will be sufficiently evaluated through transparent communication systems. Based on the questionnaire investigation, we learn the priorities of Value Drivers of Internet companies are as follows, 1. Market Overview: (1) The Internet industry market trends (2) Market share (3) Market growth 2. Value Strategy: (1) Value Metric for shareholders (2) Operation Goals (3) Vision, Goals, Strategy reports 3. Managing for Value: (1) Capital disbusement reports (2) Financial performance (3) Risk Management 4. Value Platform: (1) Repeat visitors Rate (2) Average Customer Revenue (3) Effective Member (4) Average Customer Cost (5) Average Pageview Revenue (6) Average Visitors Duration
Liao, Li-Shu, and 廖麗淑. "The Effects of Branding Strategy on Company Value." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/96260379547773305680.
Повний текст джерела輔仁大學
金融研究所
95
Abstract Brands are the most important and valuable assets in a company. Good brand Image can bring a lot of profits for the company. Consumers can understand and acknowledge the brand value that a company tries to convey though the product creativity. This study takes companies such as ACER, ASUS, BEN-Q, D-Link and GIANT for example. Those companies started to focus on their own brands form OEM position and see how the Brand Strategy affects the company’s value by means of event study and profit analysis. We hope the result we found can make good suggestion on the development of brand strategy in the future. This study shows: 1.Event study:the results show that there has been little difference for Abnormal Returns and Cumulative Average Abnormal Returns for the first three years after they have their own brands. It means that the investors did not value the brand highly through the stock price. 2.Profit analysis:the results of the sampled companies show that the profit grows apparently two years after they have their own brand, which means adapting brand strategy for products has positive effect.
Tsou, Albert, and 鄒武哲. "Measurement of Value at Risk of Taiwan Listing Company." Thesis, 1997. http://ndltd.ncl.edu.tw/handle/53258389855514769629.
Повний текст джерела東吳大學
會計學系
85
The prices of financial instruments change dramatically. Business thatengage in the transactions if instruments have more risks in recent years.They not only need to revalue their holding positions, but need accurate information to evaluate and control their risks. The authorities concern,such as G30 and Basel Committee propose or regulate " Value at Risk " as an approach to quantify the market risk of instruments. Now Value at Riskbecomes an important tool manage market risk. My research is to confirm if the return if the stock of listing companyin Taiwan is normal and heteroscedastic. In addition, by using equally weigh-ed average method, exponentially weighted average method, and GARCH method,I predict the Value at Risk of the position and evaluate their effect. The result shows that the return of Taiwan listing company stock is nonnormal and heteroscedastic. Besides, I found three different methods have significantdifferences in effect.
Rico, Duarte de Oliveira Pimentel Rosado. "Marketing plan of a new consultant company - Wasted Value." Master's thesis, 2016. http://hdl.handle.net/10071/13190.
Повний текст джерелаThis project is intended to create a marketing plan for a new consultant company, Wasted Value, specialized in business related to the sea. This project comes through an opportunity identified at the fish market, including the reuse of fish waste. The business of fish waste is too small, such in number as in value, because these residues are only used for fishmeal production, which is subsequently sold at very low prices. Thus, there is an opportunity to create products and derivatives with higher economic value. The objective is to create added value through a raw material of low market value. With this marketing plan, the goal is to use the new company disclosure and communication techniques in order to reach customers and investors, both national and international, and also to provide an excellent consulting service for customers, by the creation of a relationship of trust and loyalty. Thereby, the main goal, in addition to providing consulting services and, with strategic partners, to create products and by-products such as burger fish, fish sausage, products for animal feed, aquaculture and nutraceutical, in a long-term, the company will produce peptides, highly valued product on the market that can be used in areas with high value market as the cosmetic and pharmaceutical industries. To sum up, the project Wasted Value aims to be a pioneer consultant specialized in business related to sea, in order to satisfy the greatest number of companies related to this sector.
O presente projecto tem como intenção criar um plano de marketing para uma nova consultora, Wasted Value, especializada em negócios relacionados com o mar. Este projecto surge através de uma oportunidade identificada no mercado do peixe, nomeadamente o reaproveitamento dos resíduos e desperdícios do mesmo. O negócio dos resíduos do peixe é actualmente pouco expressivo, tanto em termos de número como em valor, pois estes resíduos apenas são utilizados para a produção de farinha de peixe, que é, posteriormente, vendida a preços muito baixos. Assim, existe uma oportunidade de criar produtos com maior valor económico. O core business da “WV” passa por prestar serviços de consultoria e também, através dos seus parceiros estratégicos, criar produtos e derivados de valor acrescentado, através de uma matéria-prima de baixo custo, como são os resíduos de peixe. Através deste plano de marketing, o objectivo será utilizar técnicas de divulgação e comunicação da nova empresa, de modo a atrair clientes e investidores, tanto nacionais como internacionais, e prestar um serviço de consultoria de excelência para os clientes, criando assim uma relação de confiança e fidelidade. De salientar que, para além da prestação de serviços de consultoria e criação de produtos e derivados, como hambúrguer de peixe, salsicha de peixe, produtos para rações, para aquacultura e nutracêutica, a longo prazo a empresa irá aconselhar a produção de péptidos, um produto bastante valorizado no mercado, que poderá ser utilizado em áreas com elevado valor de mercado, como é o caso da cosmética e da farmacêutica. Em suma, a elaboração deste plano de marketing passará por apresentar a criação deste novo projecto Wasted Value, uma consultora pioneira especializada em negócios relacionados com mar, de modo a satisfazer o maior número de empresas ligadas a este sector.
CHEN, HONG-LIN, and 陳泓霖. "The Relation Between Company Characteristics and Fair Value Option." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/dw427e.
Повний текст джерела國立臺北大學
會計學系
106
Under the purpose of mitigating the accounting mismatch caused by the accounting standards, the US Financial Accounting Standards Board (FASB) published the Statement of Financial Accounting Standards (SFAS) No. 159, Fair Value Option for Financial Assets and Financial Liabilities, in 2007, which allows companies to measure the financial assets or liabilities designated by the instrument at fair value through profit or loss. Most of the previous studies focused on the differences of the motivation of adoption between early adopters and normal adopters. This paper investigates whether certain company characteristics before the adoption of fair value option would affect the firm’s use in the long run. This paper takes the second quarter of 2008 to the fourth quarter of 2016 as the study period to exclude the early and first quarter of normal adoption period. The company characteristics are analyzed based on three perspectives: earnings volatilities, earnings management, and information disclosure. The empirical results of this study indicate the incentives of firms’ adoption in financial assets as follows: the greater the volatilities of firm earnings, the greater the degree of information asymmetry, and the higher the cost of equity capital, the less likely firms adopt fair value option. However, firms with the incentive of earnings management tend to adopt fair value option. On the contrary, the incentives of fair value adoption in financial liabilities differs from those of financial assets. For financial liabilities, the greater the degree of information asymmetry, the more likely firms adopt the fair value option. However, the incentive of earnings management for firms to use fair value option in financial liabilities is the same as financial assets. It is that firms with earnings management incentive tend to adopt fair value option in financial liabilities.
Pham, Thanh Anh, and 范成英. "Using Surplus Earning to Evaluate the Value of Company." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/9fy7ap.
Повний текст джерела義守大學
企業管理學系
106
Recently, various companies have been very enthusiastic about “surplus earning”. This method is also becoming more and more common in Vietnam. However, nowadays, there are limited relevant studies on the “surplus earning” model in Vietnam, which has triggered the motivation of this study. Based on theoretical derivation, this study revealed two important findings. First, the previous surplus earning model, in which the recent period and the next period has a linear relationship, was extended. This study added economic rent to present a new model in which the recent and the next periods are nonlinear. Second, non-linear surplus earning model of this study is recreated based on the Ohlson model (linear model). In order to clarify the establishment of the model in this study, empirical research was conducted by using the annual data of 25 companies in Vietnam from 2008 to 2017. The results show that the first and second points derived from the above theories are all supported. Especially, when the surplus earning of the next period is added to the non-linearity, the linear predictive power of the surplus earning of the current period towards the company’s value in the current period will change from significant to insignificant. Similarly, the non-linear surplus earning model in the next period can be significant. Therefore, it can be concluded that the nonlinear model is better than the linear model.
Lu, Chih-Heng, and 呂志亨. "Time-based Value Proposition - A Case of T Company." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/h5755g.
Повний текст джерела國立交通大學
管理學院高階主管管理碩士學程
106
This paper discusses how T Company uses the concept of time to construct a medical device’s value proposition. The company’s medical device targets ventilator associated pneumonia (VAP). Conventional culture-based diagnosis for VAP is too slow for a clinician to select appropriate antibiotics at early onset. Prolonged inappropriate antibiotic usage may delay a patient’s recovery, leading to increased cost of hospitalization and cost of drug resistance. Conventional culture-based diagnosis needs 2-3 days. T Company's system shortens the diagnosis process to 10 minutes, benefitting all stakeholders. Clinicians need less time to select appropriate antibiotics. Patients recover faster. The society saves healthcare cost. This paper finds that time-based value proposition is effective to medical device for critical care, when patient and clinician need to fight against time. This research focuses on a new product for a critical infection. Future research may discuss if time-based value proposition applies to other clinical conditions.
Tom, Zonwabele Zweli. "Analysing value-based management as decision-making tool in a petrochemical company / Zonwabele Zweli Tom." Thesis, 2014. http://hdl.handle.net/10394/12050.
Повний текст джерелаMBA, North-West University, Potchefstroom Campus, 2014
Yu, Shen-Jung, and 余昇融. "The Inquire of Spin-off Company Strategy and Value chain-A Case Study of N company." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/p62ysf.
Повний текст джерела銘傳大學
管理學院高階經理碩士學程
95
This research undertakes the internal business development of a spin-off venture.The research selects specific venture as its target discussion, the following are both selected areas, “structure of strategy”, “structure of value chain”, topics applies the framework proposed in “The Growth Gamble ” by Campbell and Parker(2005). The following are results from analyzing: (1) internal and external resource and strategy, (2) the influence in performance achievement of a new venture cased by internal value chain structure, (3) Whether an on going management and execution plan within the measurement of Check bring influence to the result of a spin-off company. (1) When competitive strategy adopted by the newly created industry, focus on the changes of industry environment circumstances. Vulnerability of a newly achieved venture is relatively high, consequently, it is especially critical for newly created venture to obtain an adjustable flexible strategy. Comprehensively, when it comes to strategic structure, then it may penetrated through the promoted strategy of quality, and to obtain common understanding and gain needed support among team members. (2) When provide results from its resource allocation, every role within the value structure of a new venture executes a high level of controllability at every segment. In terms of achievement activity directly relate within the value chain, with superior quality and high degree of common understanding, affirmative influence will result in new venture’s financial performances. (3) There will be an increase in cautious and rational strategy, and a decrease in rush and irrational behavior. After exercises the implementation of “Confidence Check”, strategy expert will be able to assist venture to draft an accurate goal. It is without hesitation knowing not all strategy will succeed in the future, but by exercising the implementation of “Confidence Check” it amplifies the success in business.
Mao, Eric, and 毛本良. "Value Innovation and Competitive Strategies─A Study on S company." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/36659370328389540881.
Повний текст джерела國立交通大學
高階主管管理學程碩士班
90
This thesis presents a study on the “S” company that transformed into a new IDM and encountered enormous challenges with this change as well as the severe competition from domestic and overseas rivals. The presence of a fab is not an asset but a heaven burden during recession of global semiconductor industry. Moreover, how to utilize the experienced design staff and find a way to the solution of this dilemma becomes a critical lesson. Value innovation within the company is taking shape and new competitive strategies are forming. New product innovations by taking on 3C(Computing, Consuming & Communication) markets is the future goal while strengthening current existing productsis still essential. In addition, new business model that consists of innovation of new services to international IDM, fabless and system companies for long-term collaboration is attempted. This model is thought to be unique and maybe one of the kind in Taiwan semiconductor industry.
楊汶唐. "Company Value Evaluation in Semiconductor Industry By Automatic Testing Equipment." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/yku7a7.
Повний текст джерела國立清華大學
高階經營管理碩士在職專班
101
In whole semiconductor industry, the firms through excellence supply chain to gain the maximum profit. But, the competition will become more and more challenge due to technology and production revolution in coming years. Device testing is one of step of whole supply chain. This step happens on the wafer level and assembly package level. With device technology revolution, the testing requirement becomes more complex, from pure digital to mixed-signal, then to radio frequency. But, most of firms would like to reduce cost from testing step, and then would like to invest with DFT and BIST research. This kind of strategy, the cost become to major topics address by firms, in order to reduce the cost. From inside of testing industry, the mergers and acquisitions happened in the past several years. How to evaluate the values of companies will be our objective we would like to discuss, and some investigation and discussion also will be address in this paper, base on finance and strategy.
Chang, Chin-Pao, and 張進寶. "The Improvement of Corporate Value -A Case Study of Company-." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/gbtwj5.
Повний текст джерела國立中興大學
高階經理人碩士在職專班
101
This study analyzes the strategies and operations of a Taiwanese company (Co. X) that produce badminton and tennis rackets and sportswear in China. Co. X experienced continuous losses in the past years but turned to generate profits at the time of this study. The company has outstanding production techniques but is weak in its brand fame and sales channels. Hence, this study proposes the following strategies: (1) reducing its business diversification, (2) setting up its product position in the middle-class markets, (3) selling its products to young people and in the second-tier metropolitan areas, and (4) increasing its sales by effective promotion ways. Given these strategies, I compile a statement of Co. X’s financial forecasts, which can be used as its goal and follow-up plan. I also provide external restructuring strategies for Co. X, which should be able to improve its performance. This study contributes to the literature how a company can practically increase its value.
HUANG, MEI-LING, and 黃美玲. "Case Study on the Brand Value of the T Company." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/b5n8wc.
Повний текст джерела東吳大學
EMBA高階經營碩士在職專班
103
"Brand is king" is accepted catchy slogan in the marketing. Enterprises efforts to brand management, they expect to get a place in the fierce competition and the information explosion of business area. For example Apple and Google had been obtained the Interbrand of international brand value evaluation the top two for several years. They still invest resources in order to maintain its brand equity and sustainable development. In recent years, the economic structure changes and climate changes, then arable land and agricultural population were declined in Taiwan, resulting in the traditional fertilizer industry get profit and growth is compressed. The company was the public the traditional fertilizer manufacturer in this study, it must diversification and restructuring after in the privatization. This study was used to the HIROSE brand evaluation model to calculate the brand prestige driver, brand loyalty driver and brand expansion driver to explore the brand value of the old brand enterprises. The data information was from 2010 to 2014 nearly five-year financial report. We used the results of questionnaires to assist analysis the marketing strategy impact on their brand equity after the privatization, as the reference of the company enhance the brand's strategy. In this case study, we found the analysis results are derived as follows: 1. The 4P marketing strategy in product, business locations, advertising costs and discounts have significant positive effects on brand equity. The pricing strategy of brand equity exist no significant differences. 2. The demands of high-quality and high-performance products for the price of HIROSE brand strategy to price premium model of motivation have positive impact. 3. The price of high-quality and high-price strategy to the price premium motivation has a positive impact. 4. The high-visibility advertising strategy to the price premium motivation has a positive impact. 5. High-quality business base channel strategy to loyalty motivation has a positive impact. 6. Development of new products and create invested enterprises to motive force for expansion have positive impact.
KO, PO-HAN, and 柯伯翰. "Case Study on the Brand Value of the G Company." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/r826c2.
Повний текст джерела東吳大學
會計學系
104
Taiwan's clothing fashion industry gradually developed from 1950’s. With the rise of affordable fashion, many popular international clothing brands have launched their business in Taiwan. Consumers stress their need not only on quality clothing but also on being stylish and strongly demand fashion to be more diversified. As a result of such requirements, consumers begin to build up brand awareness in their minds.Marketing is one of the significant factors in brand management. Due to popularity and convenience of worldwide network connection, online sales are also widely accepted by consumers. Sales of products are now no longer limited to store selling only. Online brands are also getting competitive and our research target is Net Fashion, a brand that is locally developed in Taiwan for more than twenty years. We adopted questionnaire surveys to analyze the influence of target company’s marketing strategy on its brand development, meanwhile we also evaluate target company’s brand value through HIROSE brand appraisal model and provide suggestions for future management and brand development. Our research shows that by putting emphasis on product, store image and advertisement strategy, these three key factors would help to bring positive and significant influence on the brand while pricing strategy would not gain consumer’s recognition and acceptance because the effect is generally lasting for a short period only with limited impact. Ultimately, by adopting HIROSE brand appraisal model to evaluate brand value, we can also see that the target company’s brand is well developed for years as the company wins many prizes and medals and also highly recognized by various newspapers and magazines.