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Статті в журналах з теми "Travel – Marketing"

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Автор: Grafiati

Опубліковано: 10 грудня 2022

Оновлено: 28 січня 2023

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1

Mehta, Subhash C., James C. M. Loh, and Sanjay S. Mehta. "Incentive-Travel Marketing." Cornell Hotel and Restaurant Administration Quarterly 32, no. 3 (October 1991): 67–74. http://dx.doi.org/10.1177/001088049103200319.

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2

Hassani, Ali, and Sedigheh Moghavvemi. "Muslims’ travel motivations and travel preferences." Journal of Islamic Marketing 11, no. 2 (May 30, 2019): 344–67. http://dx.doi.org/10.1108/jima-11-2018-0215.

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Анотація:

Purpose Many studies have examined the influence of travel motivation on destination preferences; however, little is known about Muslim tourists’ leisure travel behaviour. This study aims to examine the influence of travel motivation on destination preferences using the moderating effect of religiosity from the perspective of Iranian and Malay Muslims. Design/methodology/approach Data were collected from 422 Malay and Iranian Muslim students using a purposive sampling technique, and later analyzed using Amos. Findings Results indicated that generic, Islamic and non-Islamic motivational factors influence social, religious and hedonic avoidance travel preferences. Muslims who are motivated by generic and non-Islamic motivations avoid travels to destinations with the presence of Islamic service and products, while those who are motivated by religious factors prefer destinations with Islamic attributes. Originality/value The results of this study highlight the importance of Islamic-related features in destinations for Muslim tourists.

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3

Nykiel, Ronald A. "Hospitality and travel marketing." Tourism Management 11, no. 3 (September 1990): 275–77. http://dx.doi.org/10.1016/0261-5177(90)90058-h.

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4

Josiam, Bharath. "Travel marketing in cyberspace." Journal of Vacation Marketing 3, no. 2 (January 1997): 101–3. http://dx.doi.org/10.1177/135676679700300201.

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5

Sinha, Sarita, and Tarunendra Singh. "Travel from Traditional Marketing to Digital Marketing." International Journal of Emerging Research in Management and Technology 6, no. 11 (June 13, 2018): 173. http://dx.doi.org/10.23956/ijermt.v6i11.60.

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Анотація:

Lately, with the information technology improvements and broad band internet service spreading, speed of access to shopping sites get high. Because of these changes, companies unavoidably entered to digital environment. Thus, while communication rules change, field and definition of marketing changes too. With the development of IT technologies, traditional marketing methods leave sits place to digital day by day. Companies which follow technology can easily communicate with customers interactively while providing products or services. Like in the traditional Marketing, in digital marketing, building well communication with customers, deter mining their needs and requests are crucial. While companies using digital marketing make difference with dual communication, others who don’t getinvolved in this race, become distanced from competition gradually. The biggest advantage of digital marketing is reaching the target audience in right way with using social media and search engines. This study tries to explain digital marketing periods and advantages, experienced transition and difference between traditional and digital marketing.

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6

VIDHUSEKHAR P, VIDHUSEKHAR P. "Marketing Communication through Trade Fairs with Respect to Tourism-Travel Products." Paripex - Indian Journal Of Research 3, no. 7 (January 1, 2012): 1–2. http://dx.doi.org/10.15373/22501991/july2014/46.

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7

Oppermann, Martin. "Databased Marketing by Travel Agencies." Journal of Travel Research 37, no. 3 (February 1999): 231–37. http://dx.doi.org/10.1177/004728759903700303.

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8

Dr. R. Ravinder, Ravi. "Marketing in Travel and Tourism." Annals of Tourism Research 29, no. 4 (October 2002): 1183–85. http://dx.doi.org/10.1016/s0160-7383(02)00014-2.

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9

Reid, Laurel J. "Marketing in Travel and Tourism." Annals of Tourism Research 23, no. 3 (July 1996): 729–31. http://dx.doi.org/10.1016/s0160-7383(96)90137-1.

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10

Jeffries, David. "Marketing in travel and tourism." Tourism Management 10, no. 2 (June 1989): 174–76. http://dx.doi.org/10.1016/0261-5177(89)90061-7.

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11

Butcher, Ken. "Marketing in Travel and Tourism." Annals of Tourism Research 37, no. 1 (January 2010): 280–81. http://dx.doi.org/10.1016/j.annals.2009.10.006.

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12

Reid, Laurel J. "Marketing in travel and tourism." Annals of Tourism Research 17, no. 3 (January 1990): 493–96. http://dx.doi.org/10.1016/0160-7383(90)90020-r.

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13

Morito, Chihiro. "Motives for Travel in Domestic Medical Tourism." Japan Marketing Journal 39, no. 4 (March 31, 2020): 42–52. http://dx.doi.org/10.7222/marketing.2020.020.

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14

Li, Xiu. "The Establishment of Rural Tourism Marketing Model Based on Enterprise Economic Perspective." Modern Management Forum 4, no. 2 (June 30, 2020): 26. http://dx.doi.org/10.18686/mmf.v4i2.2097.

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Анотація:

<p>At present, the tourism consumption market is very large and the major attractions are crowded at the beginning of the holidays. However, differences in income, education and hobbies have led to the diversification of traval needs. Some low-income families go sightseeing, some high-income families go on vacation and leisure and some people prefer self-guided tours. Different people have different requirements, so they need to customize different products to diversify tourism marketing to meet their differrent needs. In particular, due to the large number of participants, group travel will reduce the pleasure of passengers and bring them a bad experience. Therefore, a variety of customized travel, free travel, semi-free travel and other diversified travel way emerged. Therefore, it is crucial to construct the tourism marketing model from the perspective of corporate economy.</p>

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15

Wang, Wen-jun, Xiao-ming Li, Peng-fei Jiao, Guang-quan Xu, Ning Yuan, and Wei Yu. "Exploring Intracity Taxi Mobility during the Holidays for Location-Based Marketing." Mobile Information Systems 2017 (2017): 1–10. http://dx.doi.org/10.1155/2017/6310827.

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Анотація:

Taxi mobility information can be considered as an important source of mobile location-based information for making marketing decisions. So, studying the behavioral patterns of taxis in a Chinese city during the holidays using the global positioning system (GPS) can yield remarkable insights into people’s holiday travel patterns, as well as the odd-even day vehicle prohibition system. This paper studies the behavioral patterns of taxis during specific holidays in terms of pick-up and drop-off locations, travel distance, mobile step length, travel direction, and radius of gyration on the basis of GPS data. Our results support the idea of a polycentric city. It is concluded from the reporting results that there are no significant changes in the distribution of pick-up and drop-off locations, travel distance, or travel direction during holidays in comparison to work days. The results suggest that human travel by taxi has a stable regularity. However, the radius of gyration of movement by most of the taxis becomes significantly larger during holidays that indicate more long-distance travels. The current study will be helpful for location-based marketing during the holidays.

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16

Mousten, Birthe, and Gunta Locmele. "Knowledge Representation in Travelling Texts: from Mirroring to Missing the Point!" Journal of Organizational Knowledge Communication 1, no. 1 (December 15, 2014): 62. http://dx.doi.org/10.7146/jookc.v1i1.18163.

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<p><em>Today, information travels fast. Texts travel, too. In a corporate context, the question is how to manage which knowledge elements should travel to a new language area or market and in which form? The decision to let knowledge elements travel or not travel highly depends on the limitation and the purpose of the text in a new context as well as on predefined parameters for text travel. For texts used in marketing and in technology, the question is whether culture-bound knowledge elements should be domesticated or kept as foreign elements, or should be mirrored or moulded—or should not travel at all! When should semantic and pragmatic elements in a text be replaced and by which other elements? The empirical basis of our work is marketing and technical texts in English, which travel into the Latvian and Danish markets, respectively.</em><strong><em></em></strong></p>

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17

Saraswati, Arvind Kumar, Asif Ali Syed, and Shamsher Singh. "Epistemology of Relationship Marketing Strategies." International Journal of Customer Relationship Marketing and Management 9, no. 3 (July 2018): 1–12. http://dx.doi.org/10.4018/ijcrmm.2018070101.

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Анотація:

Relationship marketing strategies are designed to building customer loyalty by providing value to all the parties involved in the relational exchanges. The chosen field for this article was the online travel industry. The Indian online travel industry growing at a steady rate. However, the success of the online travel industry is not guaranteed despite of its significant growth potential in India. Rather, it is contingent upon understanding complex consumer shopping behavior. This article is aimed at exploring the epistemology of relationship marketing strategies, and to assess the extent to which these strategies would benefit online travel industry in retaining their customers. This article is exploratory in nature and is built upon the thorough review of past literature documented in earlier research papers, media articles, news items, and website information. The outcome of the article reveals various strategies that the players of online travel industry may employ to develop long term relationships with their customer.

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18

Selvi, Murat Selim. "Mobile Marketing Applications of Travel Agencies." International Journal of Research in Business and Social Science (2147-4478) 3, no. 4 (October 22, 2014): 68–84. http://dx.doi.org/10.20525/ijrbs.v3i4.118.

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Анотація:

In recent years, the use of mobile devices in the marketing world is increasing parallel with technological advances. The main problem of this research is to determine agencies’ use of what type of mobile tools for what type of purposes in the marketing process. The aim of this research is to identify Mobile Marketing (MM) applications used by group A travel agencies, and to describe the attitudes towards MM applications of agencies. According to related law, it is only group A agencies give all agency services. Therefore, it is thought that MM is more widely used by those agencies. Thus, this research was made only on the group A agencies. The population of study was consisted of 675 groups A agencies’ representatives deployed in the European and Asian sides of Istanbul. A questionnaire was used as data collection tool. Questionnaire form consisted of two parts. In the first part, questions concerning MM and in the second part, questions regarding demographic issues to managers and travel agents took place. The results were given as descriptive statistics (frequencies, percentages, mean and standard deviation) on the tables. T-test and One Way ANOVA analysis were performed for the differences of mean among groups. In the study it was concluded that agencies use mobile phones mostly and mobile computers for increasing sales firstly and direct marketing. Thus, the main hypothesis established was confirmed partly.

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19

Roberts-Lombard, Mornay, and TFJ Steyn. "referral-marketing practices of travel agencies." Communicare: Journal for Communication Studies in Africa 29, no. 1 (October 17, 2022): 21–39. http://dx.doi.org/10.36615/jcsa.v29i1.1674.

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Анотація:

Organisations can make use of high levels of customer-service delivery to stimulate positiveword-of-mouth referrals. Referral marketing is primarily applied by organisations when the budgetis the marketers’ largest limitation. The purpose of the article is to indicate the current status of therelationships that travel agencies in the Western Cape Province have with their referral market,and to provide recommendations to the management of travel agencies in said province regardingthe improved application of the principles of relationship marketing to this market. The targetpopulation for this study comprised 118 travel agencies of which 61 managers and/or ownersparticipated through personal interviews in the completion of questionnaires. Data analysis wasdone by calculating averages and standard deviations, explorative factor analysis, CronbachAlpha-values and practical significance by means of effect sizes. The findings stipulate that theowners and managers of travel agencies must create and establish more closely integratedrelationships with strategic suppliers to increase the value offering of their products and servicesto customers, whereby the travel agencies can ensure that the needs and wants of customerscan be satisfied more successfully, which, in the long run, could lead to positive word-of-mouthreferrals.

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20

Volek, Martin. "Online Marketing Strategies for Travel Agencies." Studia commercialia Bratislavensia 4, no. 16 (January 1, 2011): 590–99. http://dx.doi.org/10.2478/v10151-011-0013-0.

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Анотація:

Online Marketing Strategies for Travel Agencies This paper describes the theoretical foundations of marketing in the online environment in which a travel agency may develop an effective strategy for selling their products. In the first part of the article the author is focusing on functions of online marketing as well as on its advantages over traditional marketing instruments. In the next section the author addresses the search engine optimization in order to improve the position of a travel agency when searching for potential customers. In the final section the author describes the key social media as well as the right method how a travel agency should enter them. The basics and experiences described in the paper can be used as a universal guide for all travel agencies intending to successfully manage their marketing activities in the online environment.

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21

McEwan, John. "UK travel agencies — future marketing strategies." Tourism Management 8, no. 2 (June 1987): 171–73. http://dx.doi.org/10.1016/0261-5177(87)90028-8.

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22

Taylor, Gordon D. "Regional marketing partnerships and adventure travel." Tourism Management 15, no. 4 (August 1994): 302–3. http://dx.doi.org/10.1016/0261-5177(94)90050-7.

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23

Le Serre, Delphine, and Corinne Chevalier. "Marketing travel services to senior consumers." Journal of Consumer Marketing 29, no. 4 (June 22, 2012): 262–70. http://dx.doi.org/10.1108/07363761211237335.

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24

Mehta, S. "Incentive-travel marketing: The Singapore approach." Cornell Hotel and Restaurant Administration Quarterly 32, no. 3 (October 1991): 67–74. http://dx.doi.org/10.1016/0010-8804(91)90055-v.

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25

Mohylova, A., and V. Shcherban. "Internet technology in travel company management." ЕКОНОМІКА І РЕГІОН Науковий вісник, no. 4(75) (December 27, 2019): 100–106. http://dx.doi.org/10.26906/eir.2019.4(75).1856.

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Анотація:

The theoretical and methodological principles of the formation of Internet technologies in brand management are investigated. The main functions and features of the brand are identified. The place of the brand in the structure of marketing strategy is considered. Types of brand communication strategies are analyzed. The mechanism of brand management in the marketing activity of enterprises is investigated, in particular the application of modern marketing concepts in brand-oriented management. The influence of factors on the effectiveness of the brand of the company is determined. The main stages of the process of forming the brand of the company "Ai Agency" are characterized. Marketing Internet technologies of “Ai Travel Agency” LLC as a brand management tool are analyzed. There provided marketing technologies to promote their own brand.

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26

Song, Mei, Tianjiao Niu, Linna Wang, and Xiaoyi Wang. "The Validity of Marketing Strategy of Tourist Attractions Based on Experiential Marketing." Security and Communication Networks 2022 (July 26, 2022): 1–10. http://dx.doi.org/10.1155/2022/1825171.

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Анотація:

With the development of economy, people’s demand for travel is also increasing. They are no longer satisfied with the single standardized travel products of travel agencies and begin to pursue personalized. When many customers travel, the most important thing is their subjective feelings. This is also the focus of tourism enterprise research. Therefore, introducing experiential marketing into tourism and realizing experiential marketing can enhance the sense of experience of tourism, improve the economic benefits of tourism, and promote the development of tourism. This paper mainly studies the application of experiential marketing in tourism industry. In this paper, based on the tourism situation of Qingyan Ancient Town and the tourism marketing activities of other tourist attractions, combined with my own design, we developed an optimized design scheme of experiential marketing. In the process of implementation, there are still areas to be improved, and the author will continue to study and learn from the sharing of other scholars. The purpose of this paper is to study the validity of marketing strategies of tourist attractions based on experiential marketing. On the one hand, the research of this paper can enrich the theory of experience marketing; on the other hand, it can also provide reference for the reality of tourism marketing, which has theoretical and practical significance.

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27

Alkhaffaf, Maha M., and Asmahan M. Altaher. "Critical Success Factors of E-Direct Marketing in Jordan Travel Agencies." International Journal of Online Marketing 2, no. 2 (April 2012): 1–9. http://dx.doi.org/10.4018/ijom.2012040101.

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Анотація:

Critical success factors are popular approaches that can be used as a key metrics to measure the success of companies. In this paper, the authors analyze the current state of e-marketing in Jordanian travel agencies by examining the implantation of critical success factors of e-marketing. The research model analyzes the relationship between critical success factors and online direct marketing. Explanatory studies were used by distributing a qualified questionnaire to the employees of seventeen important travel agencies in Jordan to get results and test the research model. The paper concludes that a need exists to consolidate and strengthen the integration of the critical success factors of e-direct marketing in Jordanian travel agencies. Travel agencies must use a new business model and find a new way to contact their customers so to increase customer loyalty. Further research on the field of e-direct marketing and in travel agencies is needed. E-direct marketing can increase revenue for travel agencies in Jordan.

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28

Ani, Surra Man Ra. "PENGARUH CAUSE RELATED MARKETING DAN BRAND IMAGE TERHADAP BRAND TRUST PADA BIRO TRAVEL ONLINE." Scriptura 8, no. 1 (January 16, 2019): 22. http://dx.doi.org/10.9744/scriptura.8.1.22-29.

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Анотація:

Penggunaan media online yang semakin meningkat membuat biro travel beralih menjadi biro travel online dengan menggunakan media online sebagai media pemasaran. Salah satu biro travel online yang diteliti dalam penelitian ini adalah biro travel online ranijourney.com yang menggunakan cause related marketing sebagai metode pemasaran paket wisata yang ditawarkan. Tujuan dari penelitian untuk mengetahui pengaruh cause related marketing terhadap brand image dan brand trust pada biro travel online ranijourney.com. Teori yang digunakan adalah Social Judgement Theory dengan konsep Cause Related Marketing, Brand, Brand Image dan Brand Trust. Metode penelitian yang digunakan adalah metode kuantitatif dengan teknik analisis data regresi dan analisis jalur. Sampel dalam penelitian ini sebanyak 99 orang yang telah mengikuti program “Journey For The Hope” ranijourney.com tahun 2017. Hasil penelitian menunjukan terdapat pengaruh cause related marketing terhadap brand image, cause related marketing terhadap brand trust, brand image terhadap brand trust dan cause related marketing terhadap brand trust melalui brand image pada sebuah biro travel online

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29

S Soegoto, E., and A. H Nugroho. "Information Technology for Travel Agency." International Journal of Research and Applied Technology 1, no. 1 (June 25, 2021): 148–53. http://dx.doi.org/10.34010/injuratech.v1i1.5658.

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Анотація:

The purposes of this research are to describe, analyze, and determine the online marketing strategy of domestic travel agent at Bandung Tour Expert. In this case, the authors focused on SWOT analysis to find out the right marketing strategy for the tour packaging. In this research, the data was collected using the observation method, meanwhile the data analysis method used were descriptive qualitative and SWOT analysis. Internet users number are increasing, especially adults with high mobility. For them who often travel outside the city, internet is crucial because it connects them with the travel agent. Nowadays, the convenient use of Internet technology is used to market products and services offered by travel agents, so that it provides many benefits for business travel agents with minimum marketing costs. The results of this study were the use of internet and online marketing had impacts on the increasing profits of the travel agents. The conclusion of this research is Bandung Tour Expert as a company need to improve their variant of tour package to make tourist more interest to visit the company website.

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30

Efendi, Cyntia Dewi. "Promoting Fast Tour and Travel Using a Marketing Booklet." K@ta Kita 6, no. 1 (November 16, 2018): 52–56. http://dx.doi.org/10.9744/katakita.6.1.52-56.

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Анотація:

Fast tour and travel is a travel agency located in Jalan Raya Lontar 259B, Surabaya, which has a unique target market who are foreigners. It hardly find their own target market and usually depend on overseas travel agencies. Therefore, a marketing booklet is an effective promotional tool that can help Fast Tour and Travel to get more foreign customers because this marketing booklet will be distributed in Universities in Surabaya which have student exchange program. This marketing booklet consists of table of content, company profile, explore Surabaya (Surabaya tourist destinations), some favourite destinations near Surabaya (Bromo, Malang, and Madura), and contact information (contact us). By having this marketing booklet, Fast Tour and Travel can get their main target market.

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31

Mohd Khalid, Nor Aminin, and Rosmimah Mohd Roslin. "Destination Image Evolvement through Experiential Marketing." Journal of International Business, Economics and Entrepreneurship 1, no. 1 (December 31, 2016): 16. http://dx.doi.org/10.24191/jibe.v1i1.14464.

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Анотація:

This qualitative study is an exploratory attempt at understanding destination image through the writings of the travel writers who have undergone the familiarisation or fam programs organised by Tourism Malaysia. The idea behind the program is for the writers to experience first-hand specific destinations in Malaysia and then expressed their experiences through their travel writings. The data in the form of the travel articles were collected with the assistance of Tourism Malaysia based on the suggested criteria established. This study established that it was possible to derive destination image by interpreting the depth of the articles and through the expressions of the travel writers who very often narrated their experiences coherently through vivid depictions and emotions. It is suggested that future studies further test the evolving themes through empirical analyses that are more conclusive and statistically proven.

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32

Li, Qiao Ling. "The Innovation of Tourism Marketing Model on E-Commerce Environment." Advanced Materials Research 926-930 (May 2014): 4041–44. http://dx.doi.org/10.4028/www.scientific.net/amr.926-930.4041.

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Анотація:

The future development of tourism marketing should focus on marketing model for the Chinese market through the use of reasonable technical, find a more accurate, more effective way of marketing to product higher profit margins, but also provide more personalized of the product for consumers, and ultimately achieve long-term growth of tourism economy.This paper discuss the innovation of e-commerce tourism in following four aspects: the innovation of marketing model based on travel agency characteristics, the application of marketing method based on media characteristics, The evaluation innovation of travel agency based on marketing mix model and the innovation of marketing model of travel agency.

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33

Shevchenko, Viktoriya, Nataliia Malysh, and Olena Tkachuk-Miroshnychenko. "Ukrainian Travel Media." Medijske studije 13, no. 25 (August 4, 2022): 125–46. http://dx.doi.org/10.20901/ms.13.25.7.

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Анотація:

This article analyzes the content of Ukrainian travel media to determine their thematic orientation by utilizing content analysis and statistical methods. To verify the representation of different thematic categories in the travel media a two-stage research design was adopted. First, we conducted a survey, applying a random sampling method regarding the most important themes covered by different travel media. Respondents’ answers were analyzed and grouped into several categories: learning about the country, art, lifestyle, famous historical figures, nature and ecology, tips, tourism infrastructure, tourism development, marketing and trends. Second, a content analysis was conducted by using the method of distributive averages of the mode and median to calculate the share of each thematic category. The dominant travel media thematic categories demonstrated the following rating: 1) learning about the country, 2) tips, 3) lifestyle, 4) art, 5) nature and ecology, 6) famous historical figures, 7) tourism infrastructure, 8) marketing and trends, 9) tourism development.

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34

Mustafa, Aziam. "The Effect of Marketing Strategies on the Performance of Travel Insurance." International Journal of Business and Management 2, no. 5 (October 25, 2018): 1–8. http://dx.doi.org/10.26666/rmp.ijbm.2018.5.1.

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Анотація:

: Travel Insurance is a trade of complexity involving variety of independent components such as hotels, transports, tour operators, travel agents, various governments and private bodies. Hence, the demand for travel insurance is influenced by various factors: economy, institution, society and demographic. The objective of this research is to discern the effect of marketing strategies upon travel insurance services in Malaysia. Organizations own a marketing department that is responsible for the progress of sales volume, development of new products and adequacy of customer satisfaction and maintenance of market share. This department establish marketing strategies to attain the objectives of organization. Thus, the study is attempting to identify the effect of marketing strategies on the efficacy of travel insurance companies. Marketing strategies are referred to the 4Ps: product, place, promotion and price. The study is commenced at Ace Jemeh Insurance Bhd, Tune insurance company, Etiqa Insurance and Takaful Insurance in Shah Alam involving majority of the staff body. The results presented a significant relation between marketing strategical factors (product and sales promotion) and achievement in terms of sales volume, cost management, innovation and creativity and customer satisfaction of travel insurance company

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35

Sotiriadis, Marios. "Improving marketing effectiveness: advances in tourism, travel, hospitality and leisure marketing." Anatolia 26, no. 1 (July 14, 2014): 1–4. http://dx.doi.org/10.1080/13032917.2014.934163.

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36

Sawińska, Agnieszka. "MARKETING ORIENTATION OF TRAVEL AGENCIES IN POLAND." Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu, no. 473 (2017): 507–18. http://dx.doi.org/10.15611/pn.2017.473.47.

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Ganatra, Varsha, A. A. Gde Satia Utama, Purvika Pawar, Sahil Verma, Rudresh Pandey, Jhonathan Whiryawan, Liem Gai Sin, et al. "Marketing Strategies of Travel and Tourism Industry." International Journal of Tourism and Hospitality in Asia Pasific 4, no. 1 (February 20, 2021): 43–52. http://dx.doi.org/10.32535/ijthap.v4i1.1020.

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Анотація:

Travel and Tourism is an assemblage of all the leisure, luxuries, comfort, travel products, and services provided by suppliers including airlines, hotels, transportation like self-drive agencies, cruise lines, restaurants, etc. All these functions require marketing. This study aims to explore the marketing patterns of tourist agencies to increase customer awareness. The tourism sector also helps to promote the various hotels, restaurants, rental agencies by giving a platform for all these services to promote their services and also provide a customer discount for customer satisfaction.

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Dolnicar, Sara, and Christian Laesser. "Travel Agency Marketing Strategy: Insights from Switzerland." Journal of Travel Research 46, no. 2 (September 11, 2007): 133–46. http://dx.doi.org/10.1177/0047287507299573.

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Hyde, Kenneth F. "The international marketing of travel and tourism." Tourism Management 22, no. 3 (June 2001): 307–9. http://dx.doi.org/10.1016/s0261-5177(00)00054-6.

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Nozawa, Hiroko. "A marketing analysis of Japanese outbound travel." Tourism Management 13, no. 2 (June 1992): 226–34. http://dx.doi.org/10.1016/0261-5177(92)90064-e.

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Lumsdon, Les. "Book Review: Marketing in Travel and Tourism." Journal of Vacation Marketing 7, no. 4 (October 2001): 380–81. http://dx.doi.org/10.1177/135676670100700408.

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Bell, Russell A. "Corporate Travel-Management and Hotel-Marketing Strategies." Cornell Hotel and Restaurant Administration Quarterly 34, no. 2 (April 1993): 30–39. http://dx.doi.org/10.1177/001088049303400209.

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Feng, Ruomei, and Alastair M. Morrison. "Quality and value network marketing travel clubs." Annals of Tourism Research 34, no. 3 (July 2007): 588–609. http://dx.doi.org/10.1016/j.annals.2007.01.006.

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Gamage, T. C. "#MeTravel: Travel Selfies, Narcissism and Destination Marketing." South Asian Journal of Tourism and Hospitality 2, no. 2 (December 31, 2022): 1. http://dx.doi.org/10.4038/sajth.v2i2.49.

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Prentice, Catherine, and Aaron Hsiao. "Travel deterrents to regional destinations." Journal of Retailing and Consumer Services 58 (January 2021): 102292. http://dx.doi.org/10.1016/j.jretconser.2020.102292.

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Fesenmaier, Daniel R., Zheng Xiang, Bing Pan, and Rob Law. "A Framework of Search Engine Use for Travel Planning." Journal of Travel Research 50, no. 6 (December 28, 2010): 587–601. http://dx.doi.org/10.1177/0047287510385466.

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Анотація:

Search engines have become one of the primary tools for travel planning and, as such, have become an important element in the marketing efforts of destination marketing organizations. Recently, it has been demonstrated that because of the dynamic relationships among search engine providers, the tourism industry, and travelers, it is essential that destination marketing organizations understand how search engines are used by travelers within the travel planning process. This study proposed a three-stage model that provides a framework for examining how online travelers use search engines and how different aspects of the travel planning process shape this use. The model was evaluated based on a national survey of American online travel planners, and the findings provide significant insight into the role of search engines for travel planning. The implications of the study for search engine marketing are discussed as well as several challenges for future research.

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Irfan, Muhammad, Muhammad Shaukat Malik, and Syeda Khadija Zubair. "Impact of Vlog Marketing on Consumer Travel Intent and Consumer Purchase Intent With the Moderating Role of Destination Image and Ease of Travel." SAGE Open 12, no. 2 (April 2022): 215824402210995. http://dx.doi.org/10.1177/21582440221099522.

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The following study first examined how consumers are influenced by social media advertising and what role vloggers play in influencer marketing. Secondly, the factors considered by consumers while making a final decision for purchasing and traveling are explored, affected by the destination image for the country of origin. The aim of the research was fulfilled by reviewing relevant literature and defining and exploring the relationship among variables: vlog marketing, YouTube, Facebook, Instagram, Snapchat, E-WOMs, consumer travel intent, consumer purchase intent, destination image, and ease of travel. A self-administered survey questionnaire with a 5-point Likert scale was utilized and shared online among social media users for collecting data via two resources: personal connections and relevant social media platforms. A total of 428 valid responses were collected. The PLS-SEM software was used to analyze and interpret the data. The measurement model, structural model, regression analysis, and t-tests were used for testing and concluding results for hypotheses. The results concluded that vlog marketing, with all its higher-order constructs, except Snapchat, has a significant positive effect on consumer travel intent and purchase intent. Moreover, destination image and ease of travel enhance the relationship of vlog marketing and consumer travel intention but not that of vlog marketing and consumer purchase intention. The study contributes to the literature on influencer and content marketing on social media networks by emphasizing the role of vloggers in shaping consumer behavior and placing a distinct image of a destination place, and how ease of travel affects the decision to travel and buy travel goods and services advertised on vlogs.

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Van, Hoang Thi, and Vo Minh Hieu. "Travel Branding in Tourism 4.0: Case Study Vietnam Travel." Journal of Asian and African Studies 55, no. 6 (August 21, 2020): 896–909. http://dx.doi.org/10.1177/0021909620935428.

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A smart travel brand today is not only an advertising marketing channel but also requires businesses to adapt and focus on brand value. Branding plays a role in shaping customer search behavior which means an effectively personalized brand helps travel businesses find potential customers and develop specific services to maintain business advantages. This article contributes some ideas about building a tourism brand today that is personalized through story and awareness in the context of digital competition, where customers play a central role both of providers of recommendations and consumers of the recommended story.

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Maemunah, Siti. "CREATE a CUSTOMER LOYALTY In TRAVEL SECTOR." Business and Entrepreneurial Review 20, no. 2 (November 16, 2020): 141. http://dx.doi.org/10.25105/ber.v20i2.7856.

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Анотація:

<p>Research related to loyal customers in the travel industry. The travel industry adopts strategic e-marketing, technological innovation, trust and value to customers. Customers feel satisfied, thus creating customer loyalty. The methodology for this writing was to distribute questionnaires to 240 travel decision makers (managers / directors / owners). The data were analyzed through the SEM research hypothesis using SPSS / AMOS applied to the relationship and hypothesis testing. The results showed that strategic e-marketing, technological innovation, trust and value on customers had a direct and significant positive effect on satisfaction. Customer satisfaction has a direct and significant positive effect on customer loyalty. The implication of writing helps marketing managers to encourage customer satisfaction by fostering trust and value, creating customer loyalty in the travel sector. This novelty research provides new insights in the development of e-marketing strategies and technological innovation has been recognized as a developing concept that has received intense attention from both literature reviews and practitioners. In addition, further empirical research is still needed to investigate all-digital marketing insights around the world. To enrich the theoretical point of view of the proposed model, further research can carry out a comparative study between industry and developing countries.</p>

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Aminudin, Norliza, and Salamiah A. Jamal. "Types of tourism: the travelogue of the greatest traveller." Journal of Islamic Marketing 11, no. 2 (May 13, 2019): 497–506. http://dx.doi.org/10.1108/jima-05-2018-0089.

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Purpose This study is one of the first to address the types of tourism in contemporary standing in relation to the travel chronicle of Prophet Muhammad (PBUH). Consequently, this paper aims to identify the similarities between contemporary types of tourism and the premodern travelogue of Muhammad. Not many studies have been conducted relating to Islam, Muhammad and tourism. Design/methodology/approach Muhammad’s travel chronicle was reviewed through a content analysis of the Qu’ran, Hadith and Sirah. A literature review on contemporary types of tourism was conducted to synchronise the use of terminology from Muhammad’s premodern travels and contemporary types of tourism. Findings It is clear that the experiences being narrated in contemporary tourism were also experienced during Muhammad’s time, using different terminology but with similar connotations. Originality/value This study is one of the first to address the similarities between Muhammad’s premodern travelling and contemporary types of tourism. It is clear that several types of tourism that exist today were actually experienced and practiced by Muhammad.

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