Дисертації з теми "Travel – Marketing"
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Gaškaitė, Giedrė. "Įmonės „Stoke Travel” internetinio marketingo priemonės." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130620_113443-95197.
Повний текст джерелаIn this Bachelor’s Degree Work companies “Stoke Travel” Internet marketing tools are analyzing. The main objective is after researching theoretical background of the subject to conduct a survey and interview to find out companies internet marketing tools dimension, their clients internet use peculiarity and clients evaluation to the companies used internet marketing tools.
Conocimiento, Dirección de Gestión del. "Journal of Travel & Tourism Marketing." Taylor & Francis Group, 2004. http://hdl.handle.net/10757/655346.
Повний текст джерелаStanislav, Michal. "Marketingová strategie CK Travel Support." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113552.
Повний текст джерелаDietrich, Dave. "Pernova: A travel industry business plan." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1903.
Повний текст джерелаChen, Wei. "Travel agency marketing : a study of Changsha, China." Thesis, University of Derby, 2003. http://hdl.handle.net/10545/323788.
Повний текст джерелаMorsy, Nermin. "Internal marketing : a HRM-marketing nexus - the case of a global travel company." Thesis, University of Strathclyde, 2011. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=17061.
Повний текст джерелаLaing, Jennifer H., and Jennifer Laing@BusEco monash edu au. "EXTRAORDINARY JOURNEYS: MOTIVATIONS BEHIND FRONTIER TRAVEL EXPERIENCES AND IMPLICATIONS FOR TOURISM MARKETING." La Trobe University. School of Business, 2006. http://www.lib.latrobe.edu.au./thesis/public/adt-LTU20070516.142914.
Повний текст джерелаJaatinen, Salla, and Laura Aho. "Recommendations’ and preferences’ impact on online travel purchases : A quantitative study investigating Instagram influencers’ travel recommendations and consumers’ travel preferences effect on online travel purchases." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48272.
Повний текст джерелаNordlöf, Jessica, Matilda Svensson, and Emily Frost. "Relationship Marketing in the Travel Industry : A Two Sided Perspective." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-11560.
Повний текст джерелаThe purpose of this thesis is to analyze how Stockholm based travel agencies understand and use relationship marketing and how it is perceived by customers.
Relationship marketing is defined by Grönroos as a building of relationships with customers to achieve mutual benefits. Four main objectives of relationship marketing were used to contextualise the term: service quality, personalisation, differentiation, and communica-tion.In order to answer the purpose, the authors have chosen to interview three travel agen-cies that focus on offering tailor made travel for different target groups. Sampling was used to find these travel agencies, as the total number of travel agencies in the Stock-holm area is too large to interview. Also, customers who have travelled with two of the travel agencies were interviewed. Further, several theoretical frameworks are presented in order to provide the reader with a view of relationship marketing, and were used in the design and the questions asked both companies and customers.
From the interviews with the companies it was found that all of them have different views of what relationship marketing is, and that they have different ways of imple-menting it. The views of relationship marketing differ from building a strong brand im-age to managing actual relationships with customers.
The main efforts of relationship marketing that the companies are involved in are delivering personalized travel and high service quality to customers.It was found in the interviews with customers that their view on what makes good ser-vice is similar to that of company views. What is most important to customers is that the perceived quality matches, or exceeds, the experienced one. There are several things that companies can do to attract and retain customers including having rewards clubs, sending out a moderate amount of newsletters, and providing a personal seller for customers.
Conocimiento, Dirección de Gestión del. "Guía de acceso para Journal of Travel & Tourism Marketing." Taylor & Francis Group, 2021. http://hdl.handle.net/10757/655346.
Повний текст джерелаVerstraeten, Jean-Benoit Pierre Joel Vincent. "Practices in social media in the travel education business." reponame:Repositório Institucional do FGV, 2014. http://hdl.handle.net/10438/13137.
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Practices in Social media refers to the view or perception of a brand not only based on its offerings and services, but also on its values and culture as perceived primarily by consumers. Organizations may utilize brand image to accomplish its goals or objectives by structuring an image that is interesting and acceptable to customers. In recent years, one of the ways that organizations consistently market or advertise their brand involves social media. The objective of this research study is to explore what are the practices in social media in the travel education business. To obtain data, the researcher interviewed people from 6 travel education firms and collated information about the topic from existing primary and secondary sources. The researcher conducted the research to determine practices in social media marketing as they apply in the tourism and education sectors. Based on the data obtained by the researcher, practices in social media marketing include the utilization of social media platforms with a widespread international reach such as Facebook, Twitter, Instagram, and YouTube. Another strategy is to constantly post updates that are not only interesting but also informational about the products and services offered by a brand or organisation. Companies or organizations must also interact with customers or clients online in order to maintain the latter’s interests in the former’s offerings and services. Customer engagement is one of the reasons why customers opt to follow firms online through social media. The research study also reveals other advantages and benefits of social media that constitute best practices such as the conversion of non-customers to customers, increased media presence to boost popularity, the effective communication of organisational goals and objectives, and the formation of a good relationship with customers. Organisations may also use tourist created content (TCC) and other types of user-generated content to guide decision-making in product development.
Praticas na midia social se refere a vista ou a percepcao de uma marca nao so com base em suas ofertas e servicos, mas tambem sobre seus valores e cultura como percebido principalmente pelos consumidores. As organizacoes podem utilizer a imagem que é interessante e aceitavel para os clients. Nos ultimos anos, uma das formas que as organizacoes de forma consistente comercializar ou publicitar a sua marca envolve midias sociais. O ojetivo deste estudo é explorer quais sao as praticas de midia social no negocio de educacao de viagens. Para obter os dados, a pesquisadora entrevistou pessoas de seis empresas de educacao de viagens e cotejadas informacoes sobre o tema a partir de fonts primarias e secundarias existentes. O pesquisador conduziu a pesquisa para determiner praticas de marketing de midia social em que se aplicam nos sectores do turismo e educacao. Com base nos dados obtidos pelo pesquisador, as praticas de marketing de midia social incluem a utilizacao de plataformas de midia social com um alcance internacional generalizada tipo Facebook, Twitter, Instagram e YouTube. Outra estratégia é para postar constantemente as atualizações que não são apenas interessante, mas também informativo sobre os produtos e serviços oferecidos por uma marca ou organização. As empresas ou organizações devem também interagir com os clientes ou clientes on-line, a fim de manter os interesses deste último em ofertas e serviços da ex. O envolvimento do cliente é uma das razões por que os clientes optam por seguir as empresas on-line através da mídia social. A pesquisa também revela outras vantagens e benefícios da mídia social que constituem as melhores práticas, tais como a conversão de não-clientes para os clientes, o aumento da presença da mídia para aumentar a popularidade, a comunicação eficaz das metas e objetivos organizacionais, bem como a formação de um bom relacionamento com os clientes. As organizações também podem usar turístico criado conteúdo (TCC) e outros tipos de conteúdo para orientar a tomada de decisão no desenvolvimento do produto gerado pelo usuário.
Harrison-Hill, Tracey, and n/a. "Implications of Long Haul Travel on the Marketing of International Tourism." Griffith University. School of Tourism and Hotel Management, and School of Marketing and Management, 2001. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20060104.134512.
Повний текст джерелаKressner, Josephine D. "Leveraging targeted marketing data in travel demand modeling: validation and applications." Diss., Georgia Institute of Technology, 2014. http://hdl.handle.net/1853/51870.
Повний текст джерелаPruthi, Chetan, and Adarsh Tewari. "Customer Behaviour and Marketing Channels in High-end Experiential Travel Market." Thesis, Uppsala universitet, Institutionen för samhällsbyggnad och industriell teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-421495.
Повний текст джерелаKim, Tae-Jun. "The current internet marketing status of Korean travel agency web sites." Online version, 1999. http://www.uwstout.edu/lib/thesis/1999/1999kim.pdf.
Повний текст джерелаKananovich, Hanna. "Internet Marketing in International Tourism." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201669.
Повний текст джерелаKangasmäki, Heini, and Maja Koskelainen. "How Important Is an Image? : Dutch Travel Agencies' Perception of Sweden as a Travel Destination." Thesis, Karlstad University, Division for Business and Economics, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-59.
Повний текст джерелаNowadays, when the world feels smaller as a result of the increasing flow of information, the competition of tourism between countries is getting bigger. This has caused that the marketing of the country has become vital. It is important for the country to send out the right signals so that the tourists have the right image of a destination. Once the image has been created, it might be hard to change it.
Scandinavian Travel Agent AB is a company arranging different trips around Scandinavia. They work as incoming agent for foreign tour operators, which they help with different types of travel arrangements in Sweden, Norway, Denmark and Finland. Now they want to expand their business to other countries, and at the same time they want to identify how Sweden is seen as a tourist destination. We helped them with this by investigating travel agencies and tour operators in the Netherlands.
Our purpose with this thesis was to find out what kind of picture the Dutch travel agencies and tour operators have about Sweden. Furthermore, we wanted to know how the Dutch market looks like considering the trips to Sweden. To be able to analyze the phenomena of image we have taken closer look at the decision- making process, which was originally created by Mathieson and Wall (1984). It contains four areas (tourist profile, travel awareness, destination resources & characteristics and trip features) that have effect on the decision making process. Since we thought that image also has a big influence on the tourists’ decision, we chose to investigate that subject as well.
With the help of our theories we created two different questionnaires, one to Dutch travel agencies/ tour operators having Sweden as a travel destination, and one to Dutch travel agencies/tour operators not currently offering trips to Sweden. After receiving the answers we interpreted them together with our theories and we found out that the respondents have a correct image of the reality. Sweden’s nature with the forests, water and snow were some of the most common parts of their image. Stockholm was also a prominent feature together with beautiful and clean nature. Sweden was also seen as a modern and safe country with high quality. Some respondent also mentioned space, but it was not as common answer as we expected.
Regarding the image, we found out that an image handles both a person’s affective and cognitive images, which arises from many different sources and influences. After doing this research our believes, about the image as a part of the decision making process, were strengthened. Therefore we saw the need to change the already existing model.
Our suggestions to the Scandinavian Travel Agent AB, is to first contact the travel agencies/tour operators who are currently offering Sweden, since they seem to be most interested in expanding to Sweden. Among the other travel agencies/tour operators an interest has to be aroused. This can depend on the fact that companies with Sweden can see the demand and the opportunities better than the companies who do not have Sweden.
Blas, Bergara John Jaime, Condori Eva Eliana Flores, Felix Daniel Medina, and Vila Celestino Vega. "Travel and rent a car." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/653207.
Повний текст джерелаThis research work is carried out with the aim of supporting the viability of a business project, which consists of developing a Mobile Application that connects two types of users with common interests. The first, who owns a vehicle and wants to rent it eventually to earn income. The second, people who usually travel to different places, whether for work, tourism and personal reasons, in need of a vehicle to carry out their activities at their destination. In this sense, it seeks to provide an opportunity to enter an important population sector while solving a problem of a considerable group of people with diverse activities. For this, a complete analysis of the environment (external, internal and industry) was carried out in order to identify aspects that may hinder or provide opportunities that allow determining the strategic objectives. For this, the market will be validated, which implies conducting a market investigation in order to obtain information using qualitative and quantitative methodologies to validate the hypotheses. Likewise, a marketing, operations and human resources plan is prepared. Finally, a financial economic plan is landed to fully validate the viability of the project in economic, investment and financing terms, if applicable.
Trabajo de investigación
Granberg, Linus. "The role of instagram in choosing a travel destination." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-76377.
Повний текст джерелаLiljenvall, Anna, and Iga Dziewiecka. "Experience Economy: the implications for marketing strategies for the Swedish travel industry." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-13369.
Повний текст джерелаHayes, Charice. "Marketing Strategies of Small Traditional Travel Agencies in a Technology-Driven World." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/3166.
Повний текст джерелаBirch-Jensen, Johan. "Travel vloggers as a source of information about tourist destinations." Thesis, Umeå universitet, Institutionen för geografi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-171751.
Повний текст джерелаSchweda, Anika. "Interactive television and tourism: marketing WA to the UK pleasure travel market through interactive television applications." Thesis, Schweda, Anika (2004) Interactive television and tourism: marketing WA to the UK pleasure travel market through interactive television applications. PhD thesis, Murdoch University, 2004. https://researchrepository.murdoch.edu.au/id/eprint/296/.
Повний текст джерелаSchweda, Anika. "Interactive television and tourism : marketing WA to the UK pleasure travel market through interactive televsion applications /." Schweda, Anika (2004) Interactive television and tourism: marketing WA to the UK pleasure travel market through interactive television applications. PhD thesis, Murdoch University, 2004. http://researchrepository.murdoch.edu.au/296/.
Повний текст джерелаCorreia, Sérgio Barradas. "An examination of internet usage patterns by mature travellers." Thesis, Rhodes University, 2007. http://hdl.handle.net/10962/d1008182.
Повний текст джерелаChivizhe, Takunda Victor. "Analysing the Adoption of awesome South Africa mobile travel application as a marketing strategy." Master's thesis, Faculty of Commerce, 2019. http://hdl.handle.net/11427/31536.
Повний текст джерелаTrčka, David. "Založení malého podniku - Medica Travel." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223211.
Повний текст джерелаTan, Lujiao. "Data-Driven Marketing: Purchase Behavioral Targeting in Travel Industry based on Propensity Model." Thesis, Blekinge Tekniska Högskola, Institutionen för industriell ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-14745.
Повний текст джерелаYu, Chenyu. "Vlog: Resonance Experience Impact on Audience Continuance intention to Watch Travel Vlogs and Travel Intention." Kent State University / OhioLINK, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=kent1626964397466959.
Повний текст джерелаFisher, Gary. "An investigation into the relationship marketing strategies applied by Eastern Cape based travel agents." Thesis, Port Elizabeth Technikon, 2003. http://hdl.handle.net/10948/251.
Повний текст джерелаSturesson, Vladka. "Can the low cost boom in aviation reach long distance destinations? : MBA thesis in marketing." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-8582.
Повний текст джерелаBergström, Joakim, and Mariel Svensson. "Value creation and relationships in transformation : A study of social media in the travel industry." Thesis, Linköping University, Business Administration, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-58718.
Повний текст джерелаIn recent years the Internet has greatly changed the travel industry and the emergence of social media has driven this change further. In the past travel companies have been natural links between customers and suppliers but today customers can buy travel directly from the supplier, making it difficult for travel companies to attract new customers and retain existing customers. As social media is revolutionizing the way people communicate, the trend suggests that it is becoming increasingly important for firms to take part in this technological development to interact with customers.
Although Internet and social media has a major impact on firm-to-customer and customer-to-customer conversations, there is little guidance in academic literature and organizational contexts on how to use social media in an effective way. Therefore, the aim of this thesis is to describe and explain how social media has transformed the relationships between selected Swedish travel companies and their customers, and how these firms create and sustain value and relationships through social media. Furthermore, we will give implications for management on how to utilize social media to create and sustain value and relationships.
The results of our research confirm that social media is transforming the relationships between firms and customers. From our findings we conclude that the customer has become more empowered, that interaction now occurs through a two-way communication and that social media has made industries and relationships more transparent. The results also indicate that firms do not realize the value that can be created through social media for the customer as well as for the firm. The use of social media among the interviewed firms varies with some firms using social media through many tools and some firms not using social media at all.
Our findings implicate that being aware of what value is created and why the firm is involved in a certain social media tool increases the likelihood of success. The firm should further not be afraid to experiment with social media. However, social media also presents challenges. As social media is characterized by rapidly changing trends, it is difficult to predict what will happen not only in a distant future, but even so just a few years ahead.
Taraškutė, Monika. "Marketingo komplekso vystymo galimybės smulkios kelionių agentūros veikloje." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130906_103633-20064.
Повний текст джерелаRelevance. Using the marketing mix is important for every business enterprise. Effective marketing tools enhances competitiveness and makes a great impact on consumers. For marketing mix analysis were selected small organization, which is working in construction for ten years and just one and half year ago started activity as a travel agency. UAB “DAITAKA” - have been operating company for a long time, has used some elements of marketing mix and adapted for tourism agency activities. The work deals with theoretical aspects of the marketing mix as well as the analyzes, evaluation, adaptation for tourism activities, opportunities for improvement and recommendations, of UAB „DAITAKA“ service marketing mix. For analyzing marketing mix was chousen small travel agency, in order to help small companies or students to understand the future of marketing mix elements of the significance of the company's establishment, development, improvement and market change. The aim is to highlight the most effective enterprise services marketing mix elements, with limited resources. The aim of this work is to evaluate UAB „DAITAKA“ service marketing mix and suggest perspectives for its development. The tasks: To analyze the elements of service marketing mix theoretically; To analyze and evaluate UAB „DAITAKA“ elements of the service marketing mix; To propose ways for its development. The methods: Analysis of source literature; Questionnaire; Analysis of the survey results and... [to full text]
Hallab, Zaher A. A. "An Exploratory Study of the Relationship Between Healthy-Living and Travel Behavior." Diss., Virginia Tech, 1999. http://hdl.handle.net/10919/26513.
Повний текст джерелаPh. D.
Watson, Pamela, and n/a. "Changing distribution systems: bon voyage to your travel agent?" University of Canberra. Information Management &Tourism, 2002. http://erl.canberra.edu.au./public/adt-AUC20050726.151525.
Повний текст джерелаPark, Sangwon. "A FACET-BASED TOURISM ADVERTISING RESPONSE MODEL: ASSESSING MODERATING EFFECT OF TRAVEL DECISION FLEXIBILITY." Diss., Temple University Libraries, 2013. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/214809.
Повний текст джерелаPh.D.
Advertising is regarded as one of the most important and effective communication methods in tourism (Kim, Hwang & Fesenmaier, 2005; Morgan & Pitchard, 2001). Researchers have extensively analyzed travelers' responses to advertising exposure based upon a variety of perspectives including the hierarchy-of-effects model, and more recently, the dual process advertising model (Lavidge & Steiner, 1961; Petty, Briñol, & Priester, 2009; Te'eni-Harari, Lampert, & Lehman-Wilzig. 2007). Fundamentally, these models focus attention on the factors effecting the destination decision. However, a number of tourism scholars have argued that travel decision making is a complex/multifaceted process whereby travelers are required to make many sub-decisions rather than a single independent choice of a travel destination (Decrop & Snelders, 2004; Jeng & Fesenmaier 2002). As such, these studies suggest that most tourism advertising response models have been over simplified and therefore, offer little insight into the factors affecting the travel decision-making process (Choi, Lehto, Morrison, & Jang, 2012; Hyde, 2004; 2008). Further, Belk (1974; 1975), among others (Aqueveque, 2006; Kim & Chintagunta, 2012; Kim & Moon, 2009; Wakefield & Inman, 2003), argued that situational variables explain considerably more variance in consumer response to advertising than individual-related variables. Within the context of travel, Jeng and Fesenmaier (2002) and more recently, Gretzel, Fesenmaier and O'Leary (2006) and Hwang and Fesenmaier (2011) examined the ordering and extent to which travelers are willing to change their travel decisions. Jeng and Fesenmaier (2006) found that, for example, decisions regarding travel party, destination and attractions to visit are not likely to be changed once made; this finding contrasts to travel decisions regarding restaurants and shopping which are less likely to be firmly planned in advance, and therefore travelers are more likely to change depending upon the situation. Following Jeng and Fesenmaier (2002), it is posited that travel planning is a multi-stage contingent process and because of these various decisions that comprise trip planning are situational whereby travelers may change their trip plan depending the trip decision as well as their involvement, prior knowledge, the number of alternatives considered, and the nature of the travel party. As a result, it is argued that the degree to which travelers are willing to adapt their plans will affect the nature and extent to which they process travel advertising. Based upon these two sets of arguments, this dissertation seeks to: (1) develop a destination advertising response model that incorporates the various facets comprising travel decisions (e.g., places/attractions, additional destinations, accommodations, restaurants and shopping stores); and, (2) examine the role of decision flexibility on the facet-based advertising model. A pilot study was first conducted to test if the theoretical constructs in the proposed tourism advertising response model are valid. The results of the pilot study indicate that most of proposed constructs that form the travel advertising response model and decision flexibility are valid and reliable; however, the analyses indicate that there are two forms of decision flexibility: 1. Pre-trip flexibility and 2. En-route flexibility. Pre-trip flexibility relates to travel decisions/plans regarding places/attractions, additional destinations and accommodations, while en-route flexibility involves decisions regarding restaurants and shopping visited during the trip. Based on the findings of the pilot study, the main study was conducted to test the proposed relationships within the core tourism advertising model. The results of these analyses indicated that many/most of the hypothesized relationships are supported. Additionally, the moderating effects of decision flexibility on traveler's responses to travel advertising were examined. The results of these analyses indicate that Pre-trip flexibility significantly moderates the relationship between attitudes toward advertising and travel products, whereby high and low flexible travelers tend to have a strong positive attitude toward destination advertising; this compares to middle flexible travelers who have a significantly lower attitude toward the travel advertisements. The results of these analyses also indicate that en-route flexibility has very limited moderating influence on the how travelers perceive travel advertising. The findings of this study suggest that destination marketing organizations need to consider the various sub-decisions that comprise the travel decision making process. Further, destination marketing organizations need to take into account the degree to which potential travelers are willing to change their trip plan in that it appears to substantially influence a crucial aspect of traveler's response to advertising; these findings are especially important as travelers have begun to use mobile technology to guide their travel decision which, in turn, should enable destination marketers to develop customized advertising strategies depending on the various travel products purchased.
Temple University--Theses
Kashebayev, Azamat. "Sustainable e-marketing and its influence on Swedish tourists' intention to choose sustainable travel packages." Thesis, Uppsala universitet, Institutionen för samhällsbyggnad och industriell teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-414061.
Повний текст джерелаLing, Long, and 凌瓏. "Travel Agents Strategic Marketing - Case Study." Thesis, 1993. http://ndltd.ncl.edu.tw/handle/96411975021003274026.
Повний текст джерелаLu, Ting-yun, and 盧庭韻. "Travel Blogs and It's Marketing Implications." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/23233541581291898971.
Повний текст джерела南華大學
旅遊事業管理學系碩士班
96
Travel blogs can reveal individual travel experiences, and interpret self inner travel experience and feelings. Then, we can realize the strengths and weaknesses of a destination. Additionally, Travel blogs are thought as the most important travel information source, which exercise a strong influence on tourist''s destination image and travel intention. Therefore, the study is conduced through two stages using both quantitative and qualitative research. At the first stage, 98 travel blogs on Tanshui were analyzed by semantic network analysis and content analysis. The result revealed that travel blogs can reflect the rich and authentic individual travel experience, and pointed out the deep impression things related to Tanshui, as well as reach positive and negative episodes. Travel blog as a cost-effective method for destination marketers may assess their service quality and improve travelers'' overall experiences. The second stage involved a quantitative study, document how travel blogs influenced tourist''s cognitive image and affective image, as well as how tourist''s cognitive image and affective image then affect theirs'' travel intention. A stepwise regression was applied to examine the causal relations among variables. The research results showed that knowledge of blogs and evaluations of blogs do significantly influence tourists''s cognitive image and affective image. Empathy aroused from blogs and credibility of blogs can partially significant influence on cognitive image but can''t impact on affective image; and the cognitive image and affective image comes from travel blogs affects the travel intention. Last, the result of the study serves as a useful guideline for government and operators.
Hung, Hsin-Li, and 洪新理. "Facebook Relationship Marketing for Travel agencies." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/27238527653844487399.
Повний текст джерела中國文化大學
觀光休閒事業管理研究所
100
The rise of Facebook in recent years has led to travel agencies setting up their own Facebook pages, which function as a platform for promoting their services. Facebook differs from traditional websites that feature one-way communication as it has the char-acteristic of two-way communication. The operation of the platform enhances its brand awareness, as well as the relationship with the customer. Its socializing, interpersonal relationships and the complexity of the network link are regarded as the best marketing tool. Therefore, it has become increasingly important for travel agencies to know how to develop friendly relations with their customers and maintain customer loyalty through the platform. The main purpose of the study was to explore how travel agencies use their Face-book page to maintain a relationship with their customers, and analyse how these Face-book pages relate to marketing. The study used a rigorous content analysis to research and analyze the content of the Facebook pages of travel agencies using six of the com-ponents of relationship marketing orientation (RMO). In addition, this study mentioned several views of the operation of travel agencies’ Facebook pages. The study not only inferred propositions related to empirical research, but also proposed implications for the management of the travel agencies and recommendations for future research.
Ho, Ju-Yu, and 何如玉. "The Study on Trade Shows Marketing of Travel." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/vknnyt.
Повний текст джерела中華大學
科技管理學系碩士班
102
The MICE industry has been valued as the leading role for economic development in most countries around the world. Recently, Taiwanese government also strives for the rise of economic benefits. Moreover, according to the official website of Taiwan Tourism Bureau(2013), over eleven million Taiwanese people traveled abroad. The great potential is boundless. Based on it, utilizing trade show marketing strategies in the field of travel trade shows helps stabilize the nation economic development. However, it’s become an important issue for companies to maintain the competitiveness. Thus, this study intended to use trade show marketing implemented in the field of travel trade show. However, there are many criteria among the strategies, and they are interrelated. Therefore, based on the literature review, four dimensions and thirteen criteria were categorized in the study. In order to clarify the relationships of trade show marketing and to find the problems or gaps, the Multiple Criteria Decision Making (MCDM) model combining Decision Making Trial and Evaluation Laboratory (DEMATEL) with DEMATEL-based Analytic Network Process (DANP) and VlseKriiterijumskaOptimizacija I KompromisnoResenje (VIKOR) is utilized in the study.
Lin, Weicheng, and 林威成. "The Study of Keyword Marketing on Elderly Travel." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/31252724536388162141.
Повний текст джерела南開科技大學
福祉科技與服務管理所
101
The keyword marketing has been used extensively in various types of media, including television, radio, newspapers, magazines and billboards. Therefore,whether the keywords in advertisements get the attention of the elderly who are searching for the information of travel on the internet is worth discussing. We try to understand the degree of the advertisement marketing affects the focus group when they are searching for the travel on the internet . The study adopts questionnairs analyzing the relevance of the travel advertising involvement, the keyword perception and the intention of on line keyword searching for the elderly. Two hundred and thirty questionaires were distributed to collect needed data for hypothesis testing. Structural equation medeling SPSS was emplyed to conduct statistical analyses and test hypontheses. The result shows that the degree of the advertising involvement effects on the level of keyword perception and also the keyword perception level effects on the keyword search intension. The result of this study can not only help promote the tourism for the elderly to use the correct keyword marketing strategy,but also develop the market of the elderly travel. Keywords: The elderly, Advertising involvement, Keyword perception, Keyword search intension, Questionnairs analyzing
Huang, Sheau-chi, and 黃筱琪. "Blog Marketing - the case study of Lion Travel." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/20122375587495732298.
Повний текст джерелаCho, Wei-Chia, and 卓緯嘉. "The research on tourism marketing for travel industry." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/37201149113492364569.
Повний текст джерела中華大學
企業管理學系碩士班
102
World Travel and Tourism Council (2013) stated: the output of the world's travel and tourism year GDP and employment were about U.S. $ 2.1 trillion and 101 million jobs, how to promote industrial innovation and development had become the focus of all countries. People’s living standards differed from the previous,and there was more demand for tourism more. Therefore, this study was to investigate the travel industry of tourism marketing, and to find the relationship, weight, and performance between the dimensions and criterias. The study completed by literature and expert questionnaire compiled the four dimensions of tourism marketing and twenty-one criteria. By hybrid MCDM model,the study used DEMATEL to find the relationship between dimensions and criteria. It also used DANP to find weight between dimensions and criteria, and then used VIKOR to examine the performance between dimensions and criterias. The study got the following conclusions. C2 tour security is the main factor. Improving C2 tour security enhance the evaluation of tourism marketing. C10 place security is affected by all criteria changes. C20 hotel &; restaurant hygiene standards is the most important criteria, and C7 place clean condition is the least important criteria. C14 transport time, C19 hotel &; restaurant quality, C20 hotel&;restaurant hygiene standards, C21 Accommodation are focaused on travel agencies. Those criteria could not have good performance. Relatively, C2 tour security has good performance. Thus, travel industry could be designed to meet these needs of thetourism marketing activities, and those could be closer to the real needs of the consumers’ feelings.
Pan, Ai-Fen, and 潘愛芬. "FIT Relationship Marketing of Travel Agencies in Taipei." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/56659113739760126156.
Повний текст джерела中國文化大學
觀光休閒事業管理研究所
99
This study explores the FIT relationship marketing of Travel Agencies in Taipei. The packages of SPSS 15.0 and LISREL 8.54. were used to analyze the questionnaire data (N=207) . It is found that among the relationship marketing variables, ‘communi-cation’ is the most recognized antecedent variable; otherwise, the ‘opportunistic be-havior’ is the least one. Among the mediators, ‘commitment’ is recognized as the most important one. In consequent variables, ‘propensity to leave’ is the most important variable but ‘functional conflict and acquiescence’ is the least one. The result of Pear-son’s product-moment correlation analysis suggests positive relationships between the all variables. Finally, Structural Equation Modeling (SEM) illustrates that mediating variables affected by antecedent variables and consequent variables affected by medi-ating variables. Based on these findings, this study proposes suggestions for future re-lationship marketing of the travel agency research.
陳映廷. "Integrated Marketing Communication of Travel Exhibition: A Case Study on the “Taipei International Travel Fair”." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/u5ewt6.
Повний текст джерела佛光大學
傳播學系
103
The tourism and exhibition service industries are amongst the biggest economic industries in terms of output value and also amongst the fastest growing in the world. They are also important engines that drive the continuing development of Taiwan’s economy. A successful international travel exhibition has great benefits for peripheral industries, city marketing, and improving the national image. The case study in this paper is an important tourism industry exhibition, the Taipei International Travel Fair (ITF), Taiwan’s biggest in terms of scale and media report volume and an event whose visitor numbers rival the best-attended travel exhibitions around the world. The study examines the ITF’s organization method and marketing strategy and analyzes its success factors, with the aim of serving as reference for the tourism industry, exhibition industry, and government departments when organizing exhibitions and formulating event marketing strategies. Previous studies of the ITF have focused on the objectives of participating units, sales results, promotional methods, and customer satisfaction levels, with investigation rarely carried out from the perspective of the organizer, the Professional Exhibition Organizer (PEO). Consequently, this study focuses on the organizing method and marketing strategy of the ITF’s organizing unit and, through observation, case study research, in-depth interviews, and data analysis, acquires an understanding of the key factors that led to the ITF winning the affirmation of both participating units and visitors. Research shows that, to consolidate its leading position in the face of international and domestic travel exhibition competition, the ITF has set a brand position. Before, during, and after the event a customized service is provided to participating units. Participating units are strictly vetted, with only good-quality participants permitted to take part to allow mutually beneficial cooperation. In particular, with respect to media marketing, the organizer uses the advantages of traditional media, online social media, and mobile media and, moreover, uses an Integrated marketing communications, including public relations events and topic manipulation, to effectively improve the overall image of the ITF, increase media advertising effectiveness and actual sales amounts, and strengthen brand loyalty.
CHEN, WEN-HE, and 陳文河. "The study of marketing strategies on Taiwan travel agents." Thesis, 1987. http://ndltd.ncl.edu.tw/handle/54780225725474231577.
Повний текст джерелаCHANG, YA PING, and 張雅萍. "Northeast Asia Outbound Marketing Strategy by Taiwanese Travel Agencies." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/83550416997349464368.
Повний текст джерела世新大學
觀光學研究所(含碩專班)
104
With global economy growth, national wealth raise, advance in transportation technology and internet, Taiwanese demand to tourism increases; travelling have become pervasive social phenomenon as well. Travelling to Northeast Asia is generally well-received by Taiwanese; the statement can be evidenced by 2015 Taiwan to Northeast Asia travelling statistics. This research employed qualitative methodology, in which in-depth interviews were conducted for 15 Taipei tour wholesaler and class A travel agency which are with Northeast travelling product. 4P (Product, Price, Place, and Promotion) of marketing strategy was analysed. This research discovered that, travel agents had diversified products according to Northeast Asia regions and seasons. Considering price, low price strategy and early bird campaign were utilized to attract customers. Self-built websites were among the major ‘place’ strategy, whereas internet promotion through keyword advertisement to enhance exposure was also heavily relied on, with printed media advertisement came second regarding promotion approach. Proactive Taiwanese travel agents with 4P utilization could generate revenue. Marketing strategy of major Taiwanese travel agents is highly synchronized, so if with development of novel marketing strategy, more sales revenue can be anticipated. For further research advice, broader sampling of other Taiwanese travel agents and their comparison can enhance the study to Taiwanese travel agents marketing strategy.
Seow, Maye. "Trends of the incentive travel market in Australia." Thesis, 1991. https://vuir.vu.edu.au/15685/.
Повний текст джерелаTumurbaatar, Delegdorj, and 狄鐵雄. "A Study on the Effect of Travel Integrated Marketing Communication to Travel Intension via Customer Travel Motive and Customer Travel Values : A Case of Mongolian Tourism." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/83755689137809904234.
Повний текст джерела國立臺北大學
國際企業研究所
99
The heavy competition within the tourism industry has made it necessary for organizations to focus more on marketing and in particular communication. This thesis is to gain a better understanding of integrated marketing communication in the Mongolian Tourism Industry. In order to develop Mongolian tourism, if need, to build up integrated marketing communication in the tourism of Mongolia and must give special attention to tourist motive and tourist values. The main purpose of this study is to investigate the effect of travel integrated marketing communication to travel intension via of customer travel motive and customer travel values. Main object is Mongolian tourism and how tour operators in Mongolia is performing integrated marketing communication and it’s effectiveness. Also customer travel motive and customer travel value of mediating variables are included in the study. Finally this study examined effects of integrated marketing communication to customer travel intension. Data have been collected in the form of an internet questionnaire. Reliability, validity, importance-satisfaction, factor analysis were conducted. According to the results of LISREL, we discovered that customer travel motive and customer travel values are truly the mediating variables of the effect of integrated marketing communication on customer traveling intension. The results of the empirical study are of practical use in terms of the creation of marketing strategies to Mongolian tour operators. Furthermore, suggestions are also useful for customers.