Статті в журналах: "Tourism strategic planning"

1

Gavva, R. V., and E. N. Lozhkomoeva. "STRATEGIC PLANNING AND FORECASTING IN THE TOURISM INDUSTRY." Vestnik Universiteta, no. 1 (February 25, 2021): 42–48. http://dx.doi.org/10.26425/1816-4277-2021-1-42-48.

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The article considers the essence and role of strategic planning in the activities of organizations of the tourism industry. The paper shows that the concept of the life cycle of tourist services can serve as a justification for strategic management decisions. The authors formulate the main approaches to the study of the life cycle of tourist services. The study determines the directions of using information at different stages of the life cycle of services in the field of tourism. The article proposes approaches to the operational definition of the type of service and the stage of its life cycle, which contributes to the adoption of sound strategic management decisions that ensure the effective, stable operation of tourist organizations. The paper determines that the modern development of the tourism market should be based on a combination of regional, Federal, national, and international tourism policies that combine strategic planning with the tasks and needs of the short-term perspective.

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2

Alkier Radnić, Romina, and Daniela Gračan. "THE ROLE OF STRATEGIC MARKETING PLANNING IN REPOSITIONING THE OPATIJA RIVIERA ON THE TOURIST MARKET." Tourism and hospitality management 9, no. 1 (2003): 153–65. http://dx.doi.org/10.20867/thm.9.1.14.

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The Opatija Riviera is a tourist destination with a longstanding tourist tradition, and in its tourism development up to date it has not yet achieved such results as could be expected based on its available resources and other comparative advantages. Tourism in the Opatija Riviera is lagging behind modem tourist trends. Hence, the primary objectives of this destination in its future tourism development should be the shaping of an identifiable, top-quality tourist product, the creation of its own identity, and the deliberation of tourism from the viewpoint of the destination, as the basis of tourism prosperity. With the aid of marketing mix activities, it is crucial to reposition the Opatija Riviera as an attractive and competitive tourist destination with a recognisable image, capable of attracting potential tourists. Through carefully directed marketing planning and with a view to tourism prosperity, the Opatija Riviera, as a tourist destination, will be able to achieve the required level of imagination, originality and variety with regard to the competition.

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3

Bailoa, Sandra, and Pedro Cravo. "Strategic tourism planning in Portugal." Zbornik Veleučilišta u Rijeci 8, no. 1 (2020): 353–74. http://dx.doi.org/10.31784/zvr.8.1.23.

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The growth of tourism in Portugal allowed leveraging the economy on the last decade more than any other economic activity. The positive results in many indicators, such as the contribution to GDP, exports and revenues, show that it has been considered an engine of the economy that has produced effects in all the regions of the country. Also contributing to these results were the various strategies that the government has continually defined over the past two decades. This paper starts with a brief literature review and presents a descriptive analysis of the main long-term instruments that feature the Portuguese strategy for tourism, showing the important role that planning can have on the management of the impacts that come from the implementation of these activities. Also, the results of the main indicators (published by several different sources) are presented. The results reveal that there are still several issues that need addressing, so the main challenges for tourism development in Portugal are exposed.

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4

Illiashenko, Inna, Nataliia Boiko, Tatiana Kolisnichenko, Oleg Pankratov, and Maryna Poliukhovych. "Strategic management as a tool for improving the tourist enterprise management system." Problems of Innovation and Investment Development, no. 25 (June 30, 2021): 66–73. http://dx.doi.org/10.33813/2224-1213.25.2021.7.

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The sphere of tourism can be safely attributed to the category of unique in efficiency industrial complexes that can help solve economic anti-crisis problems. Tourist activity has a significant impact on economic growth, which is manifested in the improvement of entrepreneurship, the scale of production of products and services, the growth of effective demand. The article considers the concept of strategic management in the tourism industry. In the course of research the stages of a cycle of strategic management of the tourist company are defined on the basis. The constituent elements of strategic planning as a basis of strategic management are considered. Peculiarities of strategic management at tourist enterprises are determined. The article identifies current problems of management of tourist enterprises in Ukraine. It is noted that the success of the tourist enterprises of Ukraine depends on an effective system of management and coordination of all components of tourist attractiveness: tourist resources, infrastructure, investment and quality service. It is offered to consider the management system of the tourist enterprise in dynamics which interacts with such important elements, as: tourist resources, services, production, external environment and the factors influencing development of tourist sphere, the purposes of development of system of management of tourism. The key characteristics of the process of realization of the tourist enterprise management system are given. In today’s global economic change and the crisis in the tourism industry, tourism companies should apply strategic management, which includes a program of action to identify specific goals and means of implementing the chosen path of development. The strategic management of tourism enterprises should be based on strategic planning, which will provide an opportunity to predict the future development of production of goods and services, promising projects, personnel and financial activities on a planned basis. Key words: strategic management, management system, planning, strategy, tourism company.

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5

Woods, Robert H. "Strategic Planning." Cornell Hotel and Restaurant Administration Quarterly 35, no. 3 (June 1994): 41–49. http://dx.doi.org/10.1177/001088049403500314.

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6

Gilbert, David. "Strategic marketing planning for national tourism." Tourist Review 45, no. 1 (January 1990): 18–27. http://dx.doi.org/10.1108/eb058038.

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7

Bjeljac, Zeljko, Marijana Pantic, and Marko Filipovic. "The role of event tourism strategy of Serbia in strategic planning." Spatium, no. 30 (2013): 54–60. http://dx.doi.org/10.2298/spat1330054b.

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Tourist events represent not only a significant tourism potential, but also the touristic product of Serbia. There are approximately 2500 events every year, attended by several million visitors from Serbia and all around the world. Since the 1990s in the world and since the beginning of the 21st century in Serbia, the organization and development of events has become a significantly profitable activity. Certain countries developed event tourism strategies on the level of the country or on the regional level; in Serbia, the event tourism is mentioned in the national tourism development strategies and certain regional ones. This paper targets the need for development of Event Tourism Strategy on the level of Serbia.

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8

Mackay, Robert M., Roberto Minunno, and Gregory M. Morrison. "Strategic Decisions for Sustainable Management at Significant Tourist Sites." Sustainability 12, no. 21 (October 29, 2020): 8988. http://dx.doi.org/10.3390/su12218988.

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This research explores how tourist site management and human attitudes and behaviours can help decrease the pressure of tourism on the environment. Estimates show that, together with ancillary sectors, the tourism industry is expected to contribute approximately 6.5 gigatons of greenhouse gases by 2025. These emissions are primarily a result of tourists favouring air travel and luxury experiences that require more energy outputs. Additionally, tourism continues to grow and has become a routine activity for the middle class who travel more regularly on an annual basis. With growing middle classes in many developing countries, the number of tourists who will be able to afford recreational travel is estimated to increase exponentially. The pressures and demands of increasing tourist numbers can strain vulnerable natural sites. These predictions show that changes within the tourism industry fabric are necessary. Against this backdrop, this research employs a combined methodology. A survey methodology was employed to explore tourist attitudes towards tourism sites and their behaviours and decision making with a top-down and bottom-up approach. Additionally, an interview methodology of tourism field experts was employed to investigate the attitudes of the industry and how consumer behaviours may be influenced. Findings from the survey and interview discussions were employed to inform four managerial aspects. First, the ticket price of the tourist experience should be proportional to the value proposition of the experience. Second, a government-led framework could guide businesses towards sustainable management and educate their tourists on greener practices. Third, businesses could integrate sustainability issues into their marketing and advertising to create awareness and ensure the longevity of the site. Lastly, tourism bodies and businesses could increase their partnerships with local custodians to add cultural value and understand the visitor experience.

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9

Kurniawan, Zulfiandri. "Perencanaan Pembangunan Pariwisata Dalam Rangka Meningkatkan Daya Tarik Wisata Di Kabupaten Kutai Kartanegara (Studi Di Dinas Pariwisata Kabupaten Kutai Kartanegara)." DIA: Jurnal Ilmiah Administrasi Publik 15, no. 2 (November 15, 2017): 37. http://dx.doi.org/10.30996/dia.v15i2.1909.

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This study aims to analyze tourism development planning in order to increase tourist attraction in Kutai Kartanegara district, there are natural, cultural and artificial tourist attractions in Kutai Kartanegara district which are still largely undeveloped. The results showed that tourism development planning in Kutai Kartanegara district carried out by the District Tourism Office of Kutai Kartanegara began with the determination of the objectives and targets set out in the Strategic Plan, then data collection and analysis were carried out in the form of internal and external data. preparation of plans that are finally realized in programs and activities, the planning stages that are carried out are in accordance with tourism development planning through several approaches. Stakeholders involved in tourism development planning, namely the government, the private sector and the community. There are inhibiting factors in tourism development planning in Kutai Kartanegara District, namely human resource planning factors, system factors used and funding factors in tourism planning.Keywords: tourism development planning, tourist attraction

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10

Pestushko, Valery. "AVIA PASSENGER TRANSPORTATION AND TOURISM: INTERACTION FEATURES." GEOGRAPHY AND TOURISM, no. 44 (2018): 3–12. http://dx.doi.org/10.17721/2308-135x.2019.44.3-12.

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Purpose: a study of the current state and prospects of avia passenger transportation in international tourism as prerequisites for strategic planning of the tourism business. Methodology: collection, analysis, systematization and synthesis of the latest statistical data of the World Tourism Organization and the International Civil Aviation Organization on avia transportation in tourism. Results: data on the dynamics of avia transportation in tourism in the current century were obtained, the socio-economic role of avia transportation in tourism was clarified, and the structure of avia passenger transportation by tourist regions was determined. Scientific novelty: the current trends and prospects for the further use of avia transportation means in the tourist services market are identified. Practical significance: the results of the study can be used both in the educational process in the development of experts in tourism, and in the tactical and strategic planning of the tourism business.

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11

Swicegood, S. "STRATEGIC FACILITIES PLANNING." Property Management 5, no. 3 (March 1987): 245–47. http://dx.doi.org/10.1108/eb006663.

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12

Wray, Meredith, and W. Glen Croy. "Film Tourism: Integrated Strategic Tourism and Regional Economic Development Planning." Tourism Analysis 20, no. 3 (August 10, 2015): 313–26. http://dx.doi.org/10.3727/108354215x14356694891898.

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13

Higginbottom, Karen, and Noel Scott. "Strategic Planning of Wildlife Tourism in Australia." Journal of Ecotourism 7, no. 2&3 (December 1, 2008): 97. http://dx.doi.org/10.2167/joe0225.0.

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14

Edgell, David L., Kurtis M. Ruf, and Alpa Agarwal. "Strategic Marketing Planning for the Tourism Industry." Journal of Travel & Tourism Marketing 8, no. 3 (January 13, 2000): 111–20. http://dx.doi.org/10.1300/j073v08n03_08.

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15

Higginbottom, Karen, and Noel Scott. "Strategic Planning of Wildlife Tourism in Australia." Journal of Ecotourism 7, no. 2-3 (October 2008): 102–15. http://dx.doi.org/10.1080/14724040802140485.

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16

Bakić, Ognjen. "Yugoslavian tourism — strategic planning of destination product." Tourism Management 9, no. 2 (June 1988): 145–51. http://dx.doi.org/10.1016/0261-5177(88)90024-6.

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17

Murphy, Peter E. "Marketing tourism destinations: A strategic planning approach." Tourism Management 14, no. 5 (October 1993): 407–8. http://dx.doi.org/10.1016/0261-5177(93)90014-c.

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18

Herrera, Manuel Ramón González, and Mercedes de los Ángeles Rodríguez Rodríguez. "Gestión Sustentable De Riesgos Y Crisis En El Turismo Mexicano Y Latinoamericano Como Problema Estratégico Para La Seguridad De Los Destinos. Implicaciones Para Ciudad Juárez, México." European Scientific Journal, ESJ 12, no. 11 (April 27, 2016): 183. http://dx.doi.org/10.19044/esj.2016.v12n11p183.

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The integrated management of risk and crisis in tourism has recently been incorporated to scientific debate and therefore to the practical management; which is why concepts and procedures are required to gain efficiency and practical operational development. The aim of this study is to justify the sustainable management process of risk and crisis in Mexican and Latin American tourism as a strategy for the security of destinations, and identify the experiences that promote a better preparedness and planning of risk and crisis caused by insecurity in Ciudad Juarez. The results of this study demonstrate that the integrated management of risk and crisis on tourism is justified as a strategic problem for security in tourist destinations, as well as the necessity to have policy and institutional framework to manage tourism safety. Then as a learning experience, an analysis of crisis and management strategies related to unsafe destinations in Latin America and Mexico are presented. Finally, the strategic projection for the preparation and planning of tourism, facing risks and crisis caused by insecurity in Ciudad Juarez is proposed. This includes the characterization of the city as an insecure cross-border tourist destination, the formulation of the strategic problem, the development of the principles to form a Sustainable and Secure Tourism System, and the planning of action areas for short-term and longterm implementation.

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19

Widiyanti, Rikantini, and Narendra Radi Muhammad. "The Implementation of Interactive Planning To Propose Strategic Solution For Tourism Promotion." Journal of Tourism Sustainability 1, no. 1 (August 31, 2021): 43–51. http://dx.doi.org/10.35313/jtos.v1i1.6.

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Information distribution through digital platform helps business owner improve their performance in promotion to broader market without geographical barriers. Unfortunately, the use of digital platforms still does not meets success performance as marketing tools. Information in digital platform has not provided the update and accurate information of destination. Moreover, it effects in rising potential tourist awareness and experience satisfaction. The purpose of this paper is to investigate the promotional problem that effects tourist awareness of tourism destination and recommend the strategic solution to improve performance by concerning tourism stakeholder involvement. This study introduces creative problem solving as an approach to identify probability source of difficulties and recommend strategy solution of problems faced. Interactive Planning (IP) is proposed to investigate the problem and find the strategic recommendation related to destination promotional activities. A comprehensive strategic based study will enhance strength to previous study. Interview and Focus Group Discussion conducted to fill the information needed qualitatively. Wide-ranging roles by diverse backgrounds from five elements Penta Helix (government, academic, media, business, and community) able to strengthen promotion in integrated information manner. The proposed result that might be able to give effect positive in the long term in promotion of tourism sector.

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20

Ruhanen *, Lisa. "Strategic planning for local tourism destinations: an analysis of tourism plans." Tourism and Hospitality Planning & Development 1, no. 3 (December 2004): 239–53. http://dx.doi.org/10.1080/1479053042000314502.

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21

Anisimov, Konstantin Olegovich. "Strategic planning features and tools of tourist routes transportations by inland water transport." Vestnik of Astrakhan State Technical University. Series: Economics 2021, no. 2 (June 30, 2021): 129–39. http://dx.doi.org/10.24143/2073-5537-2021-2-129-139.

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The article describes the trends in the development of passenger traffic on tourist routes by inland water transport of the Russian Federation. The effectiveness of the applied methods of strategic planning has an impact on the quality of decisions taken to develop the industry related to ensuring the quality and reliability of transport services within the country, increasing satisfaction with the needs of the economy and society in tourism transportation, and optimal investment in water transport infrastructure in the regions. The reasons and prerequisites for improving the applied methods of strategic planning in the inland water transport of Russia have been investigated. The features of strategic planning are reflected on the basis of the identified trends in the development of the tourist river transport market and external factors. There have been analyzed the conceptual apparatus in terms of assessing the strategic potential of transport development as an instrument for strategic planning of the industry. Features of such assessment for inland waterway tourism transport have been identified. Taking into account the current tasks of strategic planning, there has been proposed the author's definition of strategic potential, which is based on the calculation of the resource component of the potential, the potential of business processes in this segment, as well as the effectiveness of interaction with enterprises of related industries involved in the formation of a cruise product. The purpose of this article is to describe the components of the model for assessing the strategic potential of passenger transportation on tourist routes, taking into account the specifics of such transportation related to their differentiation by region, uneven passenger traffic in the regions. Examples of evaluation of potential parameters are given. A visualization of a model for assessing the potential of tourist transport in the Russian Federation in the context of managing resources, processes and interactions in inland water transport is presented.

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22

Taylor, David W. "Strategic Planning, Russian Style." Cornell Hotel and Restaurant Administration Quarterly 35, no. 1 (February 1994): 82–89. http://dx.doi.org/10.1177/001088049403500110.

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23

Lombardi, Dennis J. "Chain-Restaurant Strategic Planning." Cornell Hotel and Restaurant Administration Quarterly 35, no. 3 (June 1994): 38–40. http://dx.doi.org/10.1177/001088049403500313.

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24

Szostak, Daniel, Zbigniew Głąbiński, and Tomasz Duda. "Strategy for the Development of Tourism as a Tool for Planning at a Local Level: the Example of Karlino Commune (West Pomeranian Voivodeship)." Turyzm/Tourism 30, no. 1 (June 1, 2020): 85–93. http://dx.doi.org/10.18778/0867-5856.30.1.20.

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The study aims to analyse the correlation between planning tourism development at the local level and the development of the space that is being planned. Another goal is to determine the role of the local authorities (of the Karlino commune – gmina) in the implementation of strategic activities and the integration of various local beneficiaries around such activities. Further it will analyse how elaborating and implementing tourism development strategies may contribute to the local tourism economy and indicates the role and place of strategic planning in the process of creating and developing the tourist potential of a commune with particular emphasis on Karlino. The paper also discusses the tourism policy of Karlino’s local government as well as the strategic goals to be implemented and indicates its tourism development directions. The following research methods have been applied: expert method, observation method (using the inventory technique, physical inventory of the elements of the analysed space and actions taken), monographic method, document research, diagnostic survey analysis (using the survey technique of institutions from the examined area: Karlino commune, the communes of the Białogard powiat, the municipalities of the Association of Towns and Communes in the Parsęta Valley), and a critical literature review. The case of Karlino commune and its strategic activities in the field of tourism indicates that planning constitutes one of the most effective tools for local development. Such activity particularly shows that the commune can and wants to direct its socio-economic development based on optional (rather than obligatory) activities focused around the strategic use of endogenous resources. The paper indicates strategic action directions based on an inventory of such available endogenous resources. It shows how the local tourism economy may benefit from a tourism development strategy.

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25

Brych, Vasyl, and Nataliia Halysh. "Resource approach to strategic management of tourism enterprises." INNOVATIVE ECONOMY, no. 1-2 (2020): 125–32. http://dx.doi.org/10.37332/2309-1533.2020.1-2.18.

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Purpose. The aim of the article is substantiation of theoretical bases of the resource approach to strategic management of tourism enterprises in the Ternopil region according to the need for their sustainable development in the conditions of activation of the tourist services market. Methodology of research. The theoretical and methodological bases of the research are the findings of domestic and foreign scientists on the strategic development of tourism enterprises. In the course of the research, the methods of analysis are used (to identify key parameters of the basic enterprise strategies), synthesis (to generalize the concept of resource strategies of tourism enterprises), SWOT analysis (to identify strengths and weaknesses, opportunities and threats in the strategic activity of the tourist company “Land of recreation”). Findings. The essence of the category “resource strategies” is substantiated, their key parameters are characterized. The basic directions of development of tourist potential of Ternopil region are highlighted, and therefore – strategic vectors for competitive activity of tourist enterprises. The factors of opportunities and threats in the development of the tourist enterprise “Land of recreation” are grouped on the basis of analysis, therefore created possibilities to make proposals on the directions of its activity. Originality. The theoretical foundations of the resource approach to the strategic management of tourism enterprises related to the adherence to the conceptual principles of sustainable development as a global strategy for modern development are substantiated. In particular, it is proved that the use of a resource approach can significantly affect the efficiency of the tourism enterprise in a competitive environment. Practical value. According to the results of the SWOT-analysis, the strengths and weaknesses, opportunities and threats of the tourist enterprise “Land of recreation” are identified. Matrixes of opportunities and threats for the given enterprise were constructed. As a result it was possible to differentiate the degree of influence on the activity of a tourist enterprise depending on the probability assessment of their realization in drawing up plans for strategic development. Key words: strategic management; strategic planning; sustainable development; resource-oriented approach; resource strategies; tourism enterprise; tourist product; tourist services market.

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26

Formica, Sandro, and Tanvi H. Kothari. "Strategic Destination Planning: Analyzing the Future of Tourism." Journal of Travel Research 46, no. 4 (January 14, 2008): 355–67. http://dx.doi.org/10.1177/0047287507312410.

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27

Soteriou, Evi C., and Chris Roberts. "The Strategic Planning Process in National Tourism Organizations." Journal of Travel Research 37, no. 1 (August 1998): 21–29. http://dx.doi.org/10.1177/004728759803700103.

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28

Nowacki, Marek, Joanna Kowalczyk-Anioł, Karolina Królikowska, Małgorzata Pstrocka-Rak, and Matylda Awedyk. "Strategic planning for sustainable tourism development in Poland." International Journal of Sustainable Development & World Ecology 25, no. 6 (January 26, 2018): 562–67. http://dx.doi.org/10.1080/13504509.2018.1432513.

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29

Samanta Sahoo, Shwetasaibal, and Sarat Kumar Lenka. "Strategic Planning and Marketing of Rural Tourism in Western Odisha." Atna Journal of Tourism Studies 6, no. 1 (August 14, 2021): 85–103. http://dx.doi.org/10.12727/ajts.6.6.

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Rural Tourism is an increasingly important activity for the country’s economy. It is being used as a development strategy to improve the social and economic well being of the people in rural areas. Rural tourism includes an enormous range of activities, natural and manmade attractions, amenities and facilities, transportation, marketing and information systems. Rural tourism is very diverse and fragmented in terms of operational structures, activities, markets and operating environments. Benefits of rural tourism have been expressed as employment growth and broadening a region’s economic base, reproduction, social improvement and revitalization of local craft. In the contemporary world, an increasing number of enterprises, including rural tourism, businesses employ marketing methods and knowledge in their activities. Rural tourism has an exclusive link with nature. For this reason its services became very popular. Its development can be furthered by the right marketing system. In the article, the author highlights the strategic measures for rural tourism development in Western Odisha.

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30

Marsh, Nicholas R., and Brain D. Henshall. "Planning Better Tourism: The Strategic Importance of Tourist-Resident Expectations and Interactions." Tourism Recreation Research 12, no. 2 (January 1987): 47–54. http://dx.doi.org/10.1080/02508281.1987.11014513.

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Sotiriadis, Marios D. "Culinary tourism assets and events: suggesting a strategic planning tool." International Journal of Contemporary Hospitality Management 27, no. 6 (August 10, 2015): 1214–32. http://dx.doi.org/10.1108/ijchm-11-2013-0519.

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Purpose – The purpose of this article is to suggest a framework to be used as a strategic planning tool for culinary tourism projects at destination level. Design/methodology/approach – Based on theoretical background of strategic planning and Leiper’s tourism model, a conceptual tool is suggested. Its value is investigated through an empirical study that was performed, which employed a qualitative research method (discussion groups of experts). Findings – The article suggests a framework to be used as a strategic planning tool for culinary tourism projects. The empirical study identified the merits, drawbacks and limitations of the framework to be taken into account. It can be used only in combination with other tools to achieve a comprehensive approach to designing, managing and marketing culinary tourism assets strategically. Research limitations/implications – Because of its exploratory nature, the study has inherent drawbacks. The suggested framework should be finalised. Future studies could explore the perspective of visitors deeply and should also investigate the appropriate tools to be implemented at operational management level. Practical implications – In the fields of strategic management and marketing, the study enhances a comprehensive approach. It contributes to positioning and analysing culinary tourism within the context of a whole destination system. It provides an additional tool for destination planners and managers to be used along with other tools in performing their tasks at strategic level. Originality/value – It is the first study that suggests and empirically investigates a strategic planning tool at destination level, based on the theoretical backgrounds of strategic planning and tourism system. It provides an integrated approach incorporating the main issues to be dealt with in the field of culinary tourism.

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32

Solihah, Ayu Wahyuni, I. Nyoman Musiasa, and Mohammad Shihab. "Aktivitas Public Relations Pengelola Situs Pariwisata Tanjung Lesung Untuk Meningkatkan Jumlah Wisatawan." Jurnal Komunikasi Global 7, no. 1 (July 1, 2018): 42–52. http://dx.doi.org/10.24815/jkg.v7i1.10528.

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The tourism sector is one of the sectors to increase the economy of the state. Banten is one of the province in Indonesia that has the potential to develop the tourism sector since Banten has Tanjung Lesung as Special Economic Zone. PT Banten West Java Tourism Development (BWJTD) as a developer of Tanjung Lesung has to manage various strategies to increase the number of tourists. This study explained the public relation strategies of PT BWJTD to increase the number of tourists to Tanjung Lesung. It used a model of strategic planning for public relations from Ronald D. Smith for analysis, known as The Nine Steps of Strategic Public Relations. The model includes research formative, strategy, tactics, and evaluation. The data were collected using in-depth interviews with three key informants, observation on tactics, and documentation related to Tanjung Lesung. Based on the findings, it can be concluded that the public relation strategies used by PT BWJTD are the proactive strategies. Keywords: Tourism, Tanjung Lesung, Strategic Planning, Public Relations

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Vukosav, Svetlana, Petar Sadžakov, Slobodan Čerović, and Vuk Garača. "Strategic marketing planning: Case study hostels in Novi Sad." Marketing 51, no. 3 (2020): 188–99. http://dx.doi.org/10.5937/markt2003188v.

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Novi Sad as the European Youth Capital for 2019 and the European Capital of Culture for 2021, with a large number of world-renowned manifestations, becomes a city tourist destination for young people who are mostly users of this type of accommodation, which indicates that hostels have great significance in the development of tourism in Novi Sad. Hostels have only recently been introduced as a term in legal acts in the hospitality which is the result of adjusting to the needs of the market, which has shown a great interest in this type of accommodation in our area, and therefore caused the opening of a large number of hostels, especially in major cities. Like the rest of the hospitality and tourism entreprises, hostels are facing major business challenges and a turbulent and dynamic business environment, which implies that much attention from owners and management must be directed to strategic marketing planning. Therefore, the aim of this paper is to determine the extent to which the strategic marketing planning process is being implemented in selected hostels in Novi Sad, as well as the extent to which the owners of these facilities are focused on formulating and implementing development strategies as the end result of this process.

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Boshota, Nelja. "ECONOMIC POTENTIAL OF TOURISM ENTERPRISES OF UKRAINE." Economic Analysis, no. 28(2) (2018): 100–109. http://dx.doi.org/10.35774/econa2018.02.100.

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Introduction. The article considers the effectiveness of Ukrainian tourism activity. It shows the advantages and disadvantages of management, marketing and strategic planning of the travel business activity during 2014-2017. Purpose. The article aims to conduct the analysis of the tourist flow of foreign and domestic tourists within Ukraine or behind it; analyse the used (mastered) capital investments and their structures according to branches related to the institutional environment of tourism; evaluate financial results from economic tourism activities business in Ukraine; develop measures to improve the management of tourism activities in the country. Method (methodology). Based on the methods of system and structural analysis and synthesis, we have determined the stages and ways of improving the management and implementation of industrial relations in the field of tourism activity. Their practical application will allow rational use of resource support organizations and increase financial results from tourism activities in Ukraine. Result. The author has analysed the tourist flow of foreign and domestic citizens, its structure, the dynamics of volumes of capital investments that are related to Ukrainian tourism activity, and the growth rate / decrease in the volume of sales of services in this area during the last 4 years. This article includes the estimation of economic efficiency’s functioning in the areas, which are connected with tourist activity of the enterprises. It focuses on the necessity of introducing the ways aimed at increasing the effectiveness of strategic tourism management in relation to the realization of tourism activity in Ukraine at the each stage of creation and distribution in this type activity.

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Maksin, Marija, and Sasa Milijic. "Strategic planning for sustainable spatial, landscape and tourism development in Serbia." Spatium, no. 23 (2010): 30–37. http://dx.doi.org/10.2298/spat1023030m.

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The paper presents an overview of the expected role of spatial and environmental planning in coordination and integration with strategic planning for sustainable spatial/territorial, landscape and tourism development. The application of an integrated approach to sustainable territorial development planning and management in the European Union is also analyzed in the context of problems associated with and possibilities to enhance the European Landscape Convention and Agenda for a sustainable and competitive European tourism implementation. We have analyzed the contributions of reforms that have so far been implemented in current legislation and of planning bases to the establishment of coordinated sustainable territorial development planning and management in Serbia and to the procurement of support for the integration of sustainable tourism development and landscape planning and management into the process of spatial, environmental and sectoral planning. The approach to and problems of landscape protection and sustainable tourism development occurring in the practice in spatial planning are analyzed through examples of a new generation of spatial plans - the Spatial Plan of the Republic of Serbia, and a spatial plan of the special-purpose area for the Nature Park and Tourism Region of Stara Planina Mountain. Through the example of Mt Stara Planina, the role of strategic environmental assessment in coordination with spatial and sectoral planning is analyzed, as well as potential contribution to landscape integration and sustainable tourism development in the process of planning. The possibilities for better coordination of Serbian strategic planning in achieving the sustainable spatial and tourism development, and possibilities to integrate landscapes into the planning process are indicated.

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Chung, Min Gon, Anna Herzberger, Kenneth A. Frank, and Jianguo Liu. "International Tourism Dynamics in a Globalized World: A Social Network Analysis Approach." Journal of Travel Research 59, no. 3 (May 16, 2019): 387–403. http://dx.doi.org/10.1177/0047287519844834.

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A complex network of tourism has emerged in the globalized world, but there is little research on the dynamics of global tourism networks and the underlying forces that affect those dynamics. Using international tourism data for 124 countries between 2000 and 2013, we integrated cluster analyses and social network models to identify the structures of global tourism networks and uncover factors affecting changes in international tourist flows. Results indicate that global tourism networks have become highly consolidated over time and that reduced transaction costs (e.g., language, distance, and visa policies) are more important in attracting international tourists than natural and cultural attractions. Furthermore, cost of living differences between countries decreased in importance over time. Finally, international tourist flows are resilient to political instability and terrorism risks. Our approach and findings highlight the key strategic factors for decision-making to implement proactive tourism policies.

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Nanus, Burt, and Craig Lundberg. "In Quest of Strategic Planning." Cornell Hotel and Restaurant Administration Quarterly 29, no. 2 (August 1988): 18–23. http://dx.doi.org/10.1177/001088048802900211.

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Susila, I. Putu, I. Ketut Sumantra, A. A. Sudiana, and Ni Putu Pandawani. "TOURISM VILLAGE DEVELOPMENT STRATEGY BASED ON LOCAL RESOURCES IN AYUNAN VILLAGE, ABIANSEMAL DISTRICT, BADUNG REGENCY." International Journal of Research -GRANTHAALAYAH 9, no. 2 (February 26, 2021): 108–19. http://dx.doi.org/10.29121/granthaalayah.v9.i2.2021.3432.

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Ayunan Village has a variety of tourism potentials, which are worthy of being developed as an attractive tourist destination in the future. To achieve this, an appropriate management strategy is needed to develop the tourist area of the Ayunan village. The objective of this research was: 1) Exploring and assessing local resources in Ayunan village, 2) Identify and analyze community perceptions about the development of tourist villages, 3) Formulating a local resource-based tourism village development strategy. The research method was used observation, interviews, and questionnaires. SWOT analysis is used to determine the tourism village development strategy and Quantitative Strategic Planning Matrix (QSPM) analysis was used to rank development priorities. There are eight alternative strategies to develop Ayunan village as a tourist destination: a) Destination planning, b) Development of tourist attractions, c) Development of tourist facilities, d) Travel promotion or marketing, e) Community approach, f) Mapping tourism potential, g) Establishment of Tourism village community groups, h) Increase in human resources. The priority strategies base on QSPM analysis were: rank 1st was marketing or promoting. The Rank 2st Approach to the community to participate in supporting the development of tourism villages. Rank 3st Planning tourist destinations and rank 4th were increasing human resources.

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Liasidou, Sotiroula. "Drafting a realistic tourism policy: the airlines’ strategic influence." Tourism Review 72, no. 1 (April 18, 2017): 28–44. http://dx.doi.org/10.1108/tr-10-2016-0044.

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Purpose In tourism literature, policy is synonymous with the involvement of the government in terms of planning, developing and organising the destination. In the case of the airline industry, policy is verified by a supranational body, the European Union, which sets outs guidelines for all member states. This paper aims to examine how the tourism policy and planning in Cyprus is formulated in an attempt to understand the strategic response of the airlines in the way they fulfil the aims of the tourism strategy. Design/methodology/approach The primary data are based on the results of 25 semi-structured, in-depth interviews with powerful and elite tourism and airline decision makers in Cyprus. Findings The results of the research suggest that the tourism policy should take into more consideration and develop strategic synergies and have tighter links with airlines companies in terms of planning and policy formation. This will enable the destination and the government to provide more realistic targets in tourism policies especially in islands. The airline network can both increase the number of arrival and diversify the demand all year round and offer more economic opportunities. Originality/value The study addresses two important aspects in terms of tourism development. The first is the policy initiative and the second is the role of the airlines’ for the purpose of tourism. Interrelation between tourism policies and airline developments are rather neglected in the tourism literature. Thus, this study highlights the point that in destination planning especially on islands, the airline decision-makers should participate in the policy making process and set more realistic targets. Additionally, airlines play an important role for destinations reaching numerical targets.

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Sahoo, Shwetasaibal Samanta, and Sarat Kumar Lenka. "Destination Marketing Through Film Tourism: A Study on Western Orissa." Atna - Journal of Tourism Studies 5, no. 1 (December 1, 2010): 25–39. http://dx.doi.org/10.12727/ajts.5.3.

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Film tourism is a growing phenomenon worldwide, fueled by both the growth of the entertainment industry and the increase in international travel model for exploiting film tourism marketing opportunities. Tourism destination marketing is now widely recognized as an essential component in the management of destinations. In harmony with the general marketing literature, which understands marketing as a management tool, some researchers understand destination marketing as a form of 'market-oriented strategic planning' and hence as a strategic approach to place development rather than a promotional tool.Tourists today are more experienced and looking for new destinations and new experience. In the tourism industry, there has been a growing phenomenon that tourists visit destinations featured through films which are not directly related to DMOs' tourism promotion. This is a new form of cultural tourism called film-induced tourism which still receives little attention from both academic and practitioners due to the lack ofknowledge and understanding on the benefits of film on tourism. Recent research suggests that films can have strong influence on tourist decision-making and films do not only provide short-term tourism revenue but long-term prosperify to the destination. The primary focus of this article is to provide a theoretical insight into the relationship between films induced tourism and destination imagery, which in turn can be used to market Western Orissa.

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Arimavičiūtė, Malvina. "Developing Cultural Tourism Strategies in Lithuania." Public Policy and Administration 14, no. 2 (June 19, 2015): 321. http://dx.doi.org/10.13165/vpa-15-14-2-12.

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This paper determines that cultural tourism in Lithuania is significantly influenced by various different agencies which activities are not sufficiently integrated. The paper also analyses the theoretical models for strategic decision-making and possibilities of alternative strategic decisions in the area of tourism. A classification of strategic plans based on the current Lithuanian strategic planning system and the integration of the activities of separate agencies in the area of tourism is proposed. A new model for strategic decision-making based on the classical definition of strategic hierarchies and the specificities of cultural tourism as a business is then proposed.

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Maksin, Marija, Sasa Milijic, Nikola Krunic, and Vladica Ristic. "Spatial and sectoral planning support to sustainable territorial and tourism development of protected mountain areas in Serbia." Spatium, no. 32 (2014): 15–21. http://dx.doi.org/10.2298/spat1432015m.

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The starting point for easier resolution of conflicts between conservation and development should be the application of the concept of protected areas of natural heritage as social-ecological systems. This is also the precondition for attainment of strategic planning coordination for protected mountain areas (PMA). The objective of the paper is to provide the insight into the effectiveness of strategic planning support - spatial and sectoral planning - to sustainable territorial and tourism development of PMA in Serbia. The study area comprises Kopaonik and Djerdap National Parks, and Stara Planina Nature Park. This paper evaluates the effectiveness of strategic planning for PMA by means of analysis and evaluation of spatial plans, Strategic Environmental Assessment (SEA) and sector plans in tourism for the study area. The effectiveness of spatial planning is checked based on the analysis and evaluation of sustainability of zoning and land-use regimes, and of tourism development proposed by spatial plans for the study area. The conclusion is that it is necessary to apply holistic approach to sector planning for nature conservation and tourism development, and to apply SEA for tourism planning as well. Reduction of the spatial coverage of PMA and spatial differentiation of protected zones from the ones planned for intensive development is recommended.

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Costa, Jorge, Melchior Moreira, and Fernando Vieira. "Profile of the tourists visiting Porto and the North of Portugal." Worldwide Hospitality and Tourism Themes 6, no. 5 (November 10, 2014): 413–28. http://dx.doi.org/10.1108/whatt-09-2014-0027.

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Purpose – This article aims to characterize the profile of non-resident tourists visiting Porto and the North of Portugal and highlights the importance and evolution of tourist flows to the region, taking into account the airport development and the impact of low-cost airlines. Design/methodology/approach – The article presents and discusses official tourism statistics and the results of on an ongoing survey by Institute for Tourism Planning and Development (IPDT) – Institute of Tourism, conducted at Porto airport on the tourist profile of non-resident tourists to the region. Findings – The research findings reveal a remarkable growth in Porto and North of Portugal tourism – reflecting notable work over the past few years by tourism industry organizations. The Porto airport upgrade allowed for a new dynamic in the region, opening the door to European tourists via low-cost routes. The tourist’s profile depicts a young, active, upper class tourist, with an above average income, who truly appreciates Porto and the North of Portugal region and is willing to recommend it to friends and family. Practical implications – Results provide rich insights on non-resident tourism in the region – where tourists come from, why they selected this destination for their trip and what they enjoy doing, among other information and is highly relevant for strategic and marketing activities related to tourism promotion and the service quality offer. Originality/value – This article seeks to illustrate the non-resident tourist profiles of those visiting Porto and the North of Portugal, based on a unique study conducted over the past three years.

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Khani, Fazileh Dadvar, and Mansour Ghanian. "Strategic Management of Rural Tourism Towards Gender - Sensitive Planning." International Journal of Geography and Geology 5, no. 11 (2016): 236–48. http://dx.doi.org/10.18488/journal.10/2016.5.11/10.11.236.248.

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Ilić, Biljana, and Vidoje Stefanović. "Planning as an element of strategic management in tourism." Trendovi u poslovanju 6, no. 2 (2018): 11–18. http://dx.doi.org/10.5937/trendpos1802011i.

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Abya, Hamid, Mohammad Mehdi Nasiri Khalili, Mohsen Ebrahimi, and Ali Movahed. "Strategic planning for tourism industry using SWOT and QSPM." Management Science Letters 5, no. 3 (2015): 295–300. http://dx.doi.org/10.5267/j.msl.2015.1.009.

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Athiyaman, A., and RW Robertson. "Strategic planning in large tourism firms: an empirical analysis." Tourism Management 16, no. 3 (May 1995): 199–205. http://dx.doi.org/10.1016/0261-5177(95)00004-8.

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Salim, Emil, and Winda Afriyenis. "DEVELOPMENT AND IMPROVEMENT STRATEGIES INTEREST IN VISITING TWIN LAKE ATTRACTIONS IN WEST SUMATRA." JOURNAL OF APPLIED BUSINESS ADMINISTRATION 4, no. 1 (April 20, 2020): 58–64. http://dx.doi.org/10.30871/jaba.v4i1.1959.

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This research aims to formulate a strategy in an effort to increase and develop interest in tourist visits to the Twin Lake tourist attraction in West Sumatra. The uniqueness and renewal in this research is located in the object of study combined with using a qualitative approach and strategy formulation analysis tools namely SWOT analysis and QSPM (Quantitative Strategic Planning Matrix) to analyze internal and external factors and what strategies should be applied to improve and develop objects Twin Lake tourism in West Sumatra. The findings of this study found a number of evaluations and strategic recommendations, including the attractions of the Twin Lakes in West Sumatra have a very unique and special natural beauty that is rarely owned by other attractions. However, weak capital and local government support and the absence of foreign investors make the Twin Lakes Lake attractions in West Sumatra currently still in the criteria less desirable by tourists. West Sumatra Twin Lake tourism object is expected to be able to find investors - investors in efforts to improve and develop West Sumatra Twin Lake tourist attraction.

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Meng, Fang, Tongqian Zou, Hengyun Li, Yaqing Ren, and Pei Zhang. "International tourism hub." Tourism Economics 22, no. 6 (December 2016): 1225–44. http://dx.doi.org/10.1177/1354816616670504.

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This study investigates the functions of international tourism hubs, namely, the gathering and distributing function, transferring function, and management and service function. An assessment index of 49 indicators is developed measuring these functions based on the literature review and a survey of expert panel. Analytical hierarchy process method was applied to determine the importance weight of the indicators. Two cities in China, Beijing and Shanghai, were selected to empirically test the assessment index and compared with the tourism hub functions. The results indicate that Beijing has stronger functions on gathering and distributing tourists, as well as management and services, while Shanghai exceeded on transferring function due to its tourist distribution center. Strategic and managerial implications and suggestions are provided based on the study results.

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Phillips, Paul A., and Luiz Moutinho. "The Strategic Planning Index: A Tool for Measuring Strategic Planning Effectiveness." Journal of Travel Research 38, no. 4 (May 2000): 369–79. http://dx.doi.org/10.1177/004728750003800405.

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