Дисертації з теми "Tourism Marketing Computer network resources"
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Poon, Auliana. "Information technology and innovation in international tourism Implications for the Caribbean tourist industry /." Online version, 1987. http://ethos.bl.uk/OrderDetails.do?did=1&uin=uk.bl.ethos.383578.
Повний текст джерелаSong, Haitao. "Information management in the travel industry: The role and impact of the Internet." Thesis, University of the Western Cape, 2005. http://etd.uwc.ac.za/index.php?module=etd&action=viewtitle&id=init_6662_1178282746.
Повний текст джерелаIn this information age, the Internet has found a role in various industries such as transportation, advertising, etc. The travel industry, in which communication between travellers and travel service providers is a very important component, has as much potential as any other industry to make full use of this new medium. Already, most travel agencies and travel service providers promote their products and services using web sites. Searching for information online is now seen by many people as a way to save time and cost, especially in their travel activities. In order to fully deploy the Internet within the travel industry, understanding the use of the Internet in tourism is critical. This research sets out initially to examine the role and the impact of the Internet in the whole of the travel industry. But in order to define an achievable scope of work and because of its importance in South Africa at this time, tourism within the travel industry was chosen as the focus of the work.
Banoobhai-Anwar, Ilhaam. "The role of e-commerce in five-star hotels in the Cape Town Metropole." Thesis, Cape Peninsula University of Technology, 2016. http://hdl.handle.net/20.500.11838/2489.
Повний текст джерелаElectronic commerce, popularly referred to as e-commerce, is the latest catchphrase surrounding the Internet and its many functions. In the past, the Internet was solely used for information seeking, but the 21st century has brought a new global economy to the fore – one that is conducted online. Tourism is seen as a driver of economic growth, contributing both to the Gross Domestic Product (GDP) of South Africa (SA) and creating jobs in the hospitality sector. E-commerce does not only provide a platform for business to be conducted online but also an opportunity for consumers to interact directly with industry. Many studies have been done previously about the perceived benefits of e-commerce in the retail sector, yet none in Cape Town and at five-star hotels in particular. It is well known that holidaymakers conduct an online search prior to booking accommodation; some of those potential guests in turn choose to finalise their bookings online. The purpose of the study was to investigate the role of e-commerce in five-star hotels in the Cape Town Metropole. The main objective of this study was to define what e-commerce is for five-star hotels in the Cape Town Metropole and determine if the hotels are using e-commerce as a booking method. Online questionnaires were used to gather primary data and a literature review was presented as secondary data. The findings of this study showed that all the hotels surveyed use online bookings and half of the respondents believe Online Travel Agents (OTAs) generate more revenue than traditional methods of room reservation. When asked to rank methods of room’s reservations, there was a slight difference between telephone bookings and e-commerce as number one. This could mean that while electronic methods are popular, they have not completely replaced traditional methods. The researcher recommends that five-star hotel managers train the rooms’ division staff to respond to negative reviews on social media, as this was one of the findings. The hotels should also learn how to effectively use their social media presence to increase room sales.
Takaoka, Haruyoshi. "Business-to-consumer electronic commerce in Japan." CSUSB ScholarWorks, 2004. https://scholarworks.lib.csusb.edu/etd-project/2707.
Повний текст джерелаHsu, Shu-Fen Ida. "The impact of E-commerce on direct selling companies." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/3030.
Повний текст джерелаTafane, Zamikhaya. "Readiness assessment of selected tourism institutions for electronic business system applications in the Western Cape tourism industry." Thesis, Stellenbosch : Stellenbosch University, 2004. http://hdl.handle.net/10019.1/50076.
Повний текст джерелаENGLISH ABSTRACT: The tourism sector in the province is regarded as one of the major economic sectors that have been found to have significant growth prospects. Indeed it’s revitalising and captivating to see the provincial tourism industry organizing itself to adapt to the new challenges of the knowledge economy, while also retorting to the new demands emerging from the needs and the expectations of the customers. The Western Cape tourism industry is currently preparing itself for the knowledge intensive marketing of its products and services and is also faced with challenges arising from the need to exploit electronic business systems for the benefits of the entire industry and its role players. In a nutshell, this requires the Western Cape tourism industry to understand the operation of global economic systems and strive towards locating itself strategically within them, and also develop strategic alliances with developing countries in order to reshape the system of global governance to achieve more equitable outcomes. Simultaneously, it requires that it equip the provincial economy as a whole, its sectors and enterprises to meet the challenges facing it in becoming sustainable competitive environment. This is an exploratory study of which the research problem is whether the selected tourism institutions are ready to implement electronic business systems. The proposed research study findings indicate the readiness level of the selected institutions in implementing electronic business systems. The research methodology instruments of the study were twofold. Both a modified questionnaire designed by Business Development Bank of Canada (BDC) to evaluate companies’ readiness in electronic business systems application was used, as well as a structured interview to acquire qualitative data was also used. The paper is not only a result of my personal interest in electronic business field, most importantly, it is of necessity to understand the concepts and principles of ‘electronic business’ and ‘Destination Marketing Organisation’ as they apply to the Western Cape tourism industry.
AFRIKAANSE OPSOMMING: Die toerismesektor in die provinsie word beskou as een van die vernaamste ekonomiese sektore wat beduidende groeivooruitsigte toon. Dit is inderdaad opwindend en fassinerend om te sien hoe die provinsiale toerismebedryf homself organiseer om by die nuwe uitdagings van die kennisekonomie aan te pas, terwyl daar ook voldoen word aan die nuwe eise wat uit die behoeftes en die verwagtinge van die klante voortspruit. Die Wes-Kaapse toerismebedryf berei homself tans voor vir die kennis-intensiewe bemarking van sy produkte en dienste en kom ook te staan voor uitdagings wat spruit uit die behoefte om elektroniese besigheidstelsels tot voordeel van die hele bedryf en sy rolspelers te ontgin. Kortom vereis dit van die Wes-Kaapse toerismebedryf om die bedrywighede van wereldwye ekonomiese stelsels te verstaan en daarna te streef om homself strategies daarin te plaas, en ook om strategiese alliansies met ontwikkelende lande te vorm ten einde die stelsel van wereldwye bestuur te hervorm om billiker uitkomste te lewer. Terselfdertyd moet die provinsiale ekonomie as geheel, sy sektore en ondernemings toegerus word om te voldoen aan die uitdagings waarvoor dit te staan kom terwyl dit ’n volhoubare mededingende omgewing word. Hierdie is ’n verkennende studie waarvan die navorsingvraagstuk is, of die geselekteerde instellings gereed is vir die implementering van elektroniese besigheidstelsels. Die bevindings van die beoogde navorsingsondersoek sal die gereedheidsvlak aandui van die geselekteerde instellings om elektroniese besigheidstelsels te benut. Die navorsingsmetodologie het tweeledig van instrumente gebruik gemaak. Een daarvan was ‘n spesiaal aangepaste vraelys wat deur BDC ontwerp is om maatskappye se gereedheid vir die toepassing van elektroniese besigheidstelsels te evalueer, en die ander ‘n gestruktureerde onderhoud. Die studie is nie bloot ’n gevolg van my persoonlike belangstelling in die veld van elektroniese besigheid nie, maar die belangrikste is om die konsepte en beginsels van ‘elektroniese besigheid’ en ‘Destination Marketing Organisation’ te begryp soos dit op die Wes-Kaapse toerismebedryf betrekking het.
Struwig, Zaskia. "An explorative study of the current practises of greenwashing in social media." Thesis, Nelson Mandela University, 2017. http://hdl.handle.net/10948/13658.
Повний текст джерелаKrüger, Janine. "Valuation of internet-based businesses." Thesis, Nelson Mandela Metropolitan University, 2013. http://hdl.handle.net/10948/d1008187.
Повний текст джерелаZhang, Li. "The impact of leisure travelers' characteristics on hotel Website attributes preference." Thesis, University of North Texas, 2004. https://digital.library.unt.edu/ark:/67531/metadc4644/.
Повний текст джерелаVasques, Vanessa Claudia. "Convergence of old and new: a case study analysis of the development online by a South African radio station: Radiosondergrense/www.rsg.co.za." Thesis, Rhodes University, 2002. http://hdl.handle.net/10962/d1003913.
Повний текст джерелаRamsunder, Monica. "The impact of social media marketing on purchase decisions in the tyre industry." Thesis, Nelson Mandela Metropolitan University, 2011. http://hdl.handle.net/10948/1637.
Повний текст джерелаQuiñones, Cesar. "Implementation business-to-consumer electronic commerce website using asp.net web programming framework." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2948.
Повний текст джерелаRice, Mary Colleen. "A web design shop for local business owners." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2613.
Повний текст джерелаTeesri, Sumuscha. "Implementation business-to-business electronic commerce website using active server pages." CSUSB ScholarWorks, 2000. https://scholarworks.lib.csusb.edu/etd-project/3023.
Повний текст джерелаHowell, Gwyneth Veronica James. "Using the informational processing paradigm to design commercial rumour response strategies on the World Wide Web." UWA Business School, 2006. http://theses.library.uwa.edu.au/adt-WU2007.0024.
Повний текст джерела"Choosing between travel agencies and the Internet." Thesis, 2015. http://hdl.handle.net/10210/13685.
Повний текст джерелаTravel agents have been traditionally seen as the key intermediary between suppliers of travel services and the traveller. Developments in the field of information technology offer consumers an alternative to booking via a travel agent - the option to plan and arrange holidays online. Due to the ever developing nature of technology, travellers have the luxury of a multitude of choices in their everyday life - particularly so in making decisions regarding travel. Travellers will seek to optimise choices by selecting a distribution channel which will provide them with the greatest perceived value. The primary goal of the study is to explore the underlying factors that influence consumer behaviour in making travel decisions, with specific reference to choosing between booking through a travel agent or online. Research with a perspective on travel decision-making in South Africa is limited. In attempting to fill the void, this study surveyed 408 respondents residing in South Africa using a structured questionnaire, and examined preference in booking holiday flights or accommodation travel through a travel agent or Internet. A literature review was embarked upon to create a framework for this study and to recognise previous research related to travel decision-making. Exploratory factor analysis was used to identify factors influencing traveller decision-making. Statistical tests, such as Chi-square and correlation tests, were further used to examine the degree of relationship and significance between items and factors. Factors that influence travel decision-making were identified, namely trust and financial risk perception, convenience and adoption of technology, price, personal contact or empathy and the role of demographic factors such as age, income and ethnicity...
Stromnes, Leif. "Printed newspapers and on-line news : a study of the factors influencing consumer acceptance of electronic news via the internet." Thesis, 2001. http://hdl.handle.net/10413/3564.
Повний текст джерелаThesis (M.Com.)-University of Durban-Westville, 2001.
Tsephe, Neo Puleng. "Analysing rural tourism motivation factors and ICT adoption with specific reference to Malealea Lodge in Lesotho." Thesis, 2015. http://hdl.handle.net/10321/1304.
Повний текст джерелаTourism can be classified either as urban tourism or as rural tourism, and it is one of the fastest growing industries globally. Rural tourism is usually associated with rural development because it has strong linkages to rural resources; but it remains underdeveloped compared to urban tourism. This underdevelopment of rural tourism serves as a motivation for this study whose aim is to examine the factors affecting the perceived satisfaction of rural tourists especially in this digital world where Information Communication and Technology (ICTs) is pervasive. In fact, ICT has transformed the travel industry in a remarkable way. The objectives of this study were: I) to select suitable theories that can explain the perceived satisfaction of rural tourists; ii) to design a conceptual model of the factors affecting the perceived satisfaction of rural tourists; iii) to empirically test the planned conceptual model of the perceived satisfaction of rural tourists, and, iv) to recommend measures to be taken for the improvement of the satisfaction levels of rural tourists to the point where they can significantly contribute to the full development of rural tourism. These objectives were achieved using content analysis of existing literature on rural tourism satisfaction and through a survey of tourists from the Malealea Lodge which is located in the Mafeteng District, in the Mountain Kingdom of Lesotho. The results of this study are the following: I) the push and pull motivation theory was selected to explain the perceived satisfaction of rural tourists; ii) rural tourism demographics, their push and pull motivation, and their level of ICT adoption were hypothesized as the factors that affect tourists satisfaction with their rural tourism experiences; iii) the satisfaction of rural tourists with their rural tourism experience is affected by their occupations (demographic factor), by their level of ICT adoption, and by their pull motivation; and this satisfaction is not affected by other demographic attributes nor by the push motivation of rural tourists; iv) it is recommended that rural tourism marketing be increased in order to attract clients from other regions besides Africa and Europe and other age groups apart from young Africans which were found by xiii this study to be the biggest rural tourism clientele group, and that peace and security be maintained in rural tourism destinations as these two attributes were found to have an effect on the perceived satisfaction of rural tourism. Finally, more research should be conducted on the effect of ICT adoption on rural tourism satisfaction.
M
Chomphoosang, Pawat. "Trust management of social network in health care." 2013. http://hdl.handle.net/1805/3667.
Повний текст джерелаThe reliability of information in health social network sites (HSNS) is an imperative concern since false information can cause tremendous damage to health consumers. In this thesis, we introduce a trust framework which captures both human trust level and its uncertainty, and also present advantages of using the trust framework to intensify the dependability of HSNS, namely filtering information, increasing the efficiency of pharmacy marketing, and modeling how to monitor reliability of health information. Several experiments which were conducted on real health social networks validate the applicability of the trust framework in the real scenarios.
Matobobo, Courage. "Development of an intelligent analytics-based model for product sales optimisation in retail enterprises." Diss., 2016. http://hdl.handle.net/10500/21807.
Повний текст джерелаComputing
M Sc. (Computing)
Ross, Nicole Kristine. "Doing Good While Going Public: Ramping Up the ExactTarget Foundation Amidst the IPO Process (Q1 2012)." Thesis, 2013. http://hdl.handle.net/1805/3222.
Повний текст джерелаPersad, Kamisha. "An investigation into the factors that influence customers' adoption of e-services." Diss., 2015. http://hdl.handle.net/10500/18506.
Повний текст джерелаInformation Science
M. Sc. (Information Systems)
Nkosana, Tenson. "Use of information and communication technology (ICT) and e-commerce in small remote hospitality establishments in KwaZulu-Natal." Thesis, 2016. http://hdl.handle.net/10321/1517.
Повний текст джерелаThe advent of Information and Communication Technologies (ICT) coupled with sophisticated network channels and applications have unveiled new avenues for small organizations and those in the hospitality industry must be included. However, there is limited industry specific research activity on the impact of adoption and utilisation of ICTs on business specifically with regard to the hospitality industry in developing countries. This report records the findings of an analysis into ICT and e-commerce adoption and use in small remote hospitality establishments in the Natal Midlands of KwaZulu-Natal, South Africa. The research used a mixed methods approach involving questionnaires, observations and interviews. The participants were drawn from three case areas namely Curry’s Post, Nottingham Road and Lions River. From each case area, two restaurants, two wedding venues, two lodges and two curio shops participated. The findings indicate that most establishment acknowledged the need to adopt and utilise ICT and e-commerce. The links between ICT adoption and level of business success were marked. The challenges to adoption and utilisation of ICT were found to centre on cost, owners’ lack of familiarity with ICTs, and a corresponding lack of ICT skills amongst staff. The inability of imported software packages to suit local needs also emerged as a significant issue. Recommendations involve targeted sponsorships of ICT courses, language accessibility initiatives, and adaptation of software packages to local needs, along with advantages in starting small and adopting more sophisticated ICT as the business grows.
M