Книги з теми "The influence of advertising on demand"

Ira, Matathia, and O'Reilly Ann, eds. Buzz: Harness the power of influence and create demand. Hoboken, N.J: J. Wiley, 2003.

Silk, Alvin J. Intermedia substitutability and market demand by national advertisers. Cambridge, MA: National Bureau of Economic Research, 2001.

Blaylock, James. Effects of advertising on the demand for cheese. Washington, D.C: U.S. Dept. of Agriculture, Economic Research Service, 1988.

Blaylock, James. Effects of advertising on the demand for cheese. Washington, D.C: U.S. Dept. of Agriculture, Economic Research Service, 1988.

Duffy, M. Advertising and cigarette demand in the United Kingdom. Manchester: Manchester School of Management, University ofManchester Institute of Science and Technology, 1994.

Marconi, Joe. Shock marketing: Advertising, influence and family values. Chicago: Bonus Books, 1997.

Xiao, Hui. Advertising, structural change, and U.S. non-alcoholic drink demand. Ithaca, N.Y: Dept. of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University, 1998.

Johnson, Lester W. Advertising expenditure and aggregate demand for cigarettes in Australia. [North Ryde, N.S.W.]: Macquarie University, School of Economic and Financial Studies, 1985.

Duffy, M. Advertising in demand systems for alcoholic drinks and tobacco: Acomparative study. Manchester: Manchester School of Management, University of Manchester Institute of Science and Technology, 1993.

Duffy, Martyn. Estimation of advertising-augmented cointegrating demand systems: A case study. Manchester: Manchester School of Management, 2000.

Duffy, M. Advertising and the demand for food in the United Kingdom. Manchester: Manchester School of Management, 1991.

Mehmetali, Nese. Does advertising influence our notion of ideal beauty?. London: LCP, 2001.

London College of Printing and Distributive Trades. MA Photography and advertising dissertation 1991: The influence of documentary photography on advertising. London: LCPDT, 1991.

Daly, Elizabeth. Establishing the influence of programme environment on television advertising effectiveness in Ireland. Dublin: University College Dublin,Graduate School of Business, 1998.

Swift viewing: The popular life of subliminal influence. Durham, NC: Duke University Press, 2012.

Damm, Steffen. Ernst Litfass und sein Erbe: Eine Kulturgeschichte der Litfasssäule. Berlin: Bostelmann & Siebenhaar, 2005.

1950-, Clements Kenneth W., ed. Recent developments in applied demand analysis: Alcohol, advertising and global consumption. Berlin: Springer, 1995.

Blisard, William Noel. Effects of advertising on the demand for cheese and fluid milk. Washington, DC: U.S. Dept. of Agriculture, Economic Research Service, Commodity Economics Division, 1991.

Puissance de la télévision: Stratégies de communication et influence des marques. Paris: Harmattan, 1999.

Jeffrey, Eisenberg, and Davis Lisa T, eds. Waiting for your cat to bark?: Persuading customers when they ignore marketing. Nashville: Nelson Business, 2006.

Ulrich, Kaiser. The effects of website provision on the demand for German women's magazines. Cambridge, MA: National Bureau of Economic Research, 2002.

Webs of influence. Harlow, England: Pearson, 2012.

Seducing the subconscious: The psychology of emotional influence in advertising. Chichester, West Sussex: Wiley, 2012.

Blaylock, James. Effects of advertising on the demand for cheese, January 1982-June 1989. Washington, DC (1301 New York Ave., NW, Washington, DC 20005-4788): U.S. Dept. of Agriculture, Economic Research Service, Commodity Economics Division, 1990.

Dave, Dhaval. The impact of direct-to-consumer advertising on pharmaceutical prices and demand. Cambridge, MA: National Bureau of Economic Research, 2010.

Blaylock, James. Effects of advertising on the demand for cheese, January 1982-June 1989. Washington, DC (1301 New York Ave., NW, Washington, DC 20005-4788): U.S. Dept. of Agriculture, Economic Research Service, Commodity Economics Division, 1990.

Blaylock, James. Effects of advertising on the demand for cheese, January 1982-June 1989. Washington, DC (1301 New York Ave., NW, Washington, DC 20005-4788): U.S. Dept. of Agriculture, Economic Research Service, Commodity Economics Division, 1990.

Kohrs, Campbell Karlyn, ed. The interplay of influence: News, advertising, politics, and the internet. 6th ed. Belmont, CA: Wadsworth, 2006.

O'Reilly, Aoife. Style structure and contents and its influence on youth advertising. Dublin: National College of Art and Design, 1998.

Kaiser, Harry Mason. Impact of generic fluid milk advertising on whole, lowfat, and skim milk demand. Ithaca, N.Y: Dept. of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University, 1995.

Duffy, Martyn. A dynamic advertising demand system for non-durable goods in the United Kingdom. Manchester: Manchester School of Management, 2001.

Elekdag, Selim. How does the global economic environment influence the demand for IMF resources? [Washington, D.C.]: International Monetary Fund, 2006.

Weller, Paul A. The influence of technology and demand conditions on future prices and hedging. Coventry: University of Warwick,Department of Economics, 1987.

Hanley, Pam. Copycat kids?: The influence of television advertising on children and teenagers. [UK]: ITC, 2000.

Jamieson, Kathleen Hall. The interplay of influence: News, advertising, politics, and the mass media. 4th ed. Belmont, CA: Wadsworth Pub., 1997.

Kohrs, Campbell Karlyn, ed. The interplay of influence: News, advertising, politics, and the mass media. 5th ed. Belmont, CA: Wadsworth, 2000.

Jamieson, Kathleen Hall. The interplay of influence: News, advertising, politics, and the mass media. 3rd ed. Belmont, Calif: Wadsworth Pub., 1992.

Knapp, Kenneth. The influence of family and community ties on the demand for reverse mortgages. New York, NY: International Longevity Center-USA, 2001.

Kohrs, Campbell Karlyn, ed. The interplay of influence: Massmedia and their publics in news, advertising, politics. 2nd ed. Belmont, Calif: Wadsworth Pub. Co., 1988.

Chou, Shin-Yi. Fast-food restaurant advertising on television and its influence on childhood obesity. Cambridge, Mass: National Bureau of Economic Research, 2005.

O'Connor, Jason. Music as an advertising tool: An analysis of music influence on attitude conditioning. Dublin: University College Dublin, 1996.

Duffy, M. Advertising and the inter-product distribution of demand: A Rotterdam model approach applied to the UK alcoholic drinks market. Manchester: Departmentof Management Sciences, University of Manchester Institute of Science and Technology, 1985.

Duffy, Martyn. Estimation of advertising-augmented cointegrating demand system for non-durable goods in the United Kingdom. Manchester: Manchester School of Management, 2001.

Lakhani, Dave. Subliminal persuasion: Influence & marketing secrets they don't want you to know. Hoboken, N.J: John Wiley & Sons, 2008.

Jamieson, Kathleen Hall. The interplay of influence: Mass media and their publics in news, advertising, politics. 2nd ed. Belmont, Calif: Wadsworth Pub. Co., 1988.

Bhagattjee, Heena. How has visual imaging in advertising reflected "new media" influence in society today?. London: LCP, 2001.

Pop, Diana. Tobacco advertising and its particular influence on cigarette consumption and the youth market. London: LCP, 2002.

Māiti, Hiraṇmaẏa. Rabīndranātha, bijñāpana o sei samaẏa. Kalakātā: De Pābalikeśansa, 2011.

Martino, Delio De. Dante & la pubblicità. Bari: Levante editori, 2013.

Hastak, Manoj. Does retrospective thought measurement influence subsequent measures of cognitive structure in an advertising context? [Urbana, Ill.]: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, 1987.