Статті в журналах з теми "Sponsored Search Auctions"
Оформте джерело за APA, MLA, Chicago, Harvard та іншими стилями
Ознайомтеся з топ-50 статей у журналах для дослідження на тему "Sponsored Search Auctions".
Біля кожної праці в переліку літератури доступна кнопка «Додати до бібліографії». Скористайтеся нею – і ми автоматично оформимо бібліографічне посилання на обрану працю в потрібному вам стилі цитування: APA, MLA, «Гарвард», «Чикаго», «Ванкувер» тощо.
Також ви можете завантажити повний текст наукової публікації у форматі «.pdf» та прочитати онлайн анотацію до роботи, якщо відповідні параметри наявні в метаданих.
Переглядайте статті в журналах для різних дисциплін та оформлюйте правильно вашу бібліографію.
Qin, Tao, Wei Chen, and Tie-Yan Liu. "Sponsored Search Auctions." ACM Transactions on Intelligent Systems and Technology 5, no. 4 (January 23, 2015): 1–34. http://dx.doi.org/10.1145/2668108.
Повний текст джерелаEdelman, Benjamin, and Michael Schwarz. "Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions." American Economic Review 100, no. 2 (May 1, 2010): 597–602. http://dx.doi.org/10.1257/aer.100.2.597.
Повний текст джерелаCeppi, Sofia, Nicola Gatti, and Enrico Gerding. "Mechanism Design for Federated Sponsored Search Auctions." Proceedings of the AAAI Conference on Artificial Intelligence 25, no. 1 (August 4, 2011): 608–13. http://dx.doi.org/10.1609/aaai.v25i1.7868.
Повний текст джерелаYao, Song, and Carl F. Mela. "Sponsored Search Auctions: Research Opportunities in Marketing." Foundations and Trends® in Marketing 3, no. 2 (2007): 75–126. http://dx.doi.org/10.1561/1700000013.
Повний текст джерелаRoberts, Ben, Dinan Gunawardena, Ian A. Kash, and Peter Key. "Ranking and Tradeoffs in Sponsored Search Auctions." ACM Transactions on Economics and Computation 4, no. 3 (June 15, 2016): 1–21. http://dx.doi.org/10.1145/2910576.
Повний текст джерелаJerath, Kinshuk, Liye Ma, Young-Hoon Park, and Kannan Srinivasan. "A “Position Paradox” in Sponsored Search Auctions." Marketing Science 30, no. 4 (July 2011): 612–27. http://dx.doi.org/10.1287/mksc.1110.0645.
Повний текст джерелаChe, Yeon-Koo, Syngjoo Choi, and Jinwoo Kim. "An experimental study of sponsored-search auctions." Games and Economic Behavior 102 (March 2017): 20–43. http://dx.doi.org/10.1016/j.geb.2016.10.008.
Повний текст джерелаEdelman, Benjamin, and Michael Ostrovsky. "Strategic bidder behavior in sponsored search auctions." Decision Support Systems 43, no. 1 (February 2007): 192–98. http://dx.doi.org/10.1016/j.dss.2006.08.008.
Повний текст джерелаBu, Tian-Ming, Xiaotie Deng, and Qi Qi. "Multi-bidding strategy in sponsored search auctions." Journal of Combinatorial Optimization 23, no. 3 (February 9, 2010): 356–72. http://dx.doi.org/10.1007/s10878-010-9297-7.
Повний текст джерелаTsung, Chen-Kun, Hann-Jang Ho, and Sing-Ling Lee. "Strategic Bidding Behaviors in Nondecreasing Sponsored Search Auctions." Mathematical Problems in Engineering 2013 (2013): 1–8. http://dx.doi.org/10.1155/2013/206386.
Повний текст джерелаColini-Baldeschi, Riccardo, Stefano Leonardi, Monika Henzinger, and Martin Starnberger. "On Multiple Keyword Sponsored Search Auctions with Budgets." ACM Transactions on Economics and Computation 4, no. 1 (January 5, 2016): 1–34. http://dx.doi.org/10.1145/2818357.
Повний текст джерелаTsung, Chen-Kun, Hann-Jang Ho, and Sing-Ling Lee. "Correcting vindictive bidding behaviors in sponsored search auctions." Journal of Supercomputing 69, no. 3 (August 28, 2013): 1166–82. http://dx.doi.org/10.1007/s11227-013-1002-z.
Повний текст джерелаLangford, John, Lihong Li, Yevgeniy Vorobeychik, and Jennifer Wortman. "Maintaining Equilibria During Exploration in Sponsored Search Auctions." Algorithmica 58, no. 4 (May 13, 2009): 990–1021. http://dx.doi.org/10.1007/s00453-009-9318-z.
Повний текст джерелаHortaçsu, Ali, and David McAdams. "Empirical Work on Auctions of Multiple Objects." Journal of Economic Literature 56, no. 1 (March 1, 2018): 157–84. http://dx.doi.org/10.1257/jel.20160961.
Повний текст джерелаBörgers, Tilman, Ingemar Cox, Martin Pesendorfer, and Vaclav Petricek. "Equilibrium Bids in Sponsored Search Auctions: Theory and Evidence." American Economic Journal: Microeconomics 5, no. 4 (November 1, 2013): 163–87. http://dx.doi.org/10.1257/mic.5.4.163.
Повний текст джерелаAbhishek, Vibhanshu, and Kartik Hosanagar. "Optimal Bidding in Multi-Item Multislot Sponsored Search Auctions." Operations Research 61, no. 4 (August 2013): 855–73. http://dx.doi.org/10.1287/opre.2013.1187.
Повний текст джерелаGatti, N., M. Rocco, P. Serafino, and C. Ventre. "Towards better models of externalities in sponsored search auctions." Theoretical Computer Science 745 (October 2018): 150–62. http://dx.doi.org/10.1016/j.tcs.2018.06.011.
Повний текст джерелаXia, Zheng-Dong, Tian-Ming Bu, and Wen-Hui Gong. "Optimal bundles for sponsored search auctions via bracketing scheme." Frontiers of Computer Science 13, no. 2 (April 2019): 333–42. http://dx.doi.org/10.1007/s11704-017-6102-0.
Повний текст джерелаVorobeychik, Yevgeniy, and Daniel M. Reeves. "Equilibrium analysis of dynamic bidding in sponsored search auctions." International Journal of Electronic Business 6, no. 2 (2008): 172. http://dx.doi.org/10.1504/ijeb.2008.018071.
Повний текст джерелаYang, Yanwu, Rui Qin, Bernard J. Jansen, Jie Zhang, and Daniel Zeng. "Budget Planning for Coupled Campaigns in Sponsored Search Auctions." International Journal of Electronic Commerce 18, no. 3 (April 2014): 39–66. http://dx.doi.org/10.2753/jec1086-4415180302.
Повний текст джерелаMilgrom, Paul. "Simplified mechanisms with an application to sponsored-search auctions." Games and Economic Behavior 70, no. 1 (September 2010): 62–70. http://dx.doi.org/10.1016/j.geb.2008.12.003.
Повний текст джерелаFarina, Gabriele, and Nicola Gatti. "Adopting the Cascade Model in Ad Auctions: Efficiency Bounds and Truthful Algorithmic Mechanisms." Journal of Artificial Intelligence Research 59 (July 17, 2017): 265–310. http://dx.doi.org/10.1613/jair.5438.
Повний текст джерелаXu, Yan Yan, Pin Jia Zou, and Zheng Fang. "Boost Keywords Conversion of Search Engine." Advanced Materials Research 834-836 (October 2013): 1803–6. http://dx.doi.org/10.4028/www.scientific.net/amr.834-836.1803.
Повний текст джерелаZou, Pin Jia, Yang Cheng, Yan Yan Xu, and Zheng Fang. "Boost Keywords Conversion of Search Engine." Advanced Materials Research 915-916 (April 2014): 1332–35. http://dx.doi.org/10.4028/www.scientific.net/amr.915-916.1332.
Повний текст джерелаAsdemir, Kursad. "A dynamic model of bidding patterns in sponsored search auctions." Information Technology and Management 12, no. 1 (December 9, 2010): 1–16. http://dx.doi.org/10.1007/s10799-010-0077-y.
Повний текст джерелаYang, Wei, Jun Qiao, Youyi Feng, and Baichun Xiao. "Optimal reserve price in static and dynamic sponsored search auctions." Journal of Systems Science and Systems Engineering 22, no. 4 (December 2013): 440–56. http://dx.doi.org/10.1007/s11518-013-5229-2.
Повний текст джерелаGatti, Nicola, Alessandro Lazaric, Marco Rocco, and Francesco Trovò. "Truthful learning mechanisms for multi-slot sponsored search auctions with externalities." Artificial Intelligence 227 (October 2015): 93–139. http://dx.doi.org/10.1016/j.artint.2015.05.012.
Повний текст джерелаShen, Weiran, Binghui Peng, Hanpeng Liu, Michael Zhang, Ruohan Qian, Yan Hong, Zhi Guo, Zongyao Ding, Pengjun Lu, and Pingzhong Tang. "Reinforcement Mechanism Design: With Applications to Dynamic Pricing in Sponsored Search Auctions." Proceedings of the AAAI Conference on Artificial Intelligence 34, no. 02 (April 3, 2020): 2236–43. http://dx.doi.org/10.1609/aaai.v34i02.5600.
Повний текст джерелаYong Yuan, Daniel Zeng, Huimin Zhao, and Linjing Li. "Analyzing Positioning Strategies in Sponsored Search Auctions Under CTR-Based Quality Scoring." IEEE Transactions on Systems, Man, and Cybernetics: Systems 45, no. 4 (April 2015): 688–701. http://dx.doi.org/10.1109/tsmc.2014.2366434.
Повний текст джерелаZhang, Jie, Yanwu Yang, Xin Li, Rui Qin, and Daniel Zeng. "Dynamic dual adjustment of daily budgets and bids in sponsored search auctions." Decision Support Systems 57 (January 2014): 105–14. http://dx.doi.org/10.1016/j.dss.2013.08.004.
Повний текст джерелаRazzazi, Mohammadreza, and Ali Esmaeeli. "Balanced allocation mechanism: An optimal mechanism for multiple keywords sponsored search auctions." Information Sciences 262 (March 2014): 190–214. http://dx.doi.org/10.1016/j.ins.2013.08.033.
Повний текст джерелаChaitanya, Nittala, and Yadati Narahari. "Optimal equilibrium bidding strategies for budget constrained bidders in sponsored search auctions." Operational Research 12, no. 3 (December 23, 2010): 317–43. http://dx.doi.org/10.1007/s12351-010-0097-8.
Повний текст джерелаMaillé, Patrick, Evangelos Markakis, Maurizio Naldi, George D. Stamoulis, and Bruno Tuffin. "Sponsored search auctions: an overview of research with emphasis on game theoretic aspects." Electronic Commerce Research 12, no. 3 (July 18, 2012): 265–300. http://dx.doi.org/10.1007/s10660-012-9094-8.
Повний текст джерелаChu, Leon Yang, Hamid Nazerzadeh, and Heng Zhang. "Position Ranking and Auctions for Online Marketplaces." Management Science 66, no. 8 (August 2020): 3617–34. http://dx.doi.org/10.1287/mnsc.2019.3372.
Повний текст джерелаChen, Jianqing, De Liu, and Andrew B. Whinston. "Auctioning Keywords in Online Search." Journal of Marketing 73, no. 4 (July 2009): 125–41. http://dx.doi.org/10.1509/jmkg.73.4.125.
Повний текст джерелаLi, Xiaohui, Hongbin Dong, Yang Zhou, and Jun He. "A Matching Approach to Factor Scores Based on Online Sponsored Search Auction." International Journal of Software Innovation 6, no. 1 (January 2018): 11–30. http://dx.doi.org/10.4018/ijsi.2018010102.
Повний текст джерелаGarg, D., and Y. Narahari. "An Optimal Mechanism for Sponsored Search Auctions on the Web and Comparison With Other Mechanisms." IEEE Transactions on Automation Science and Engineering 6, no. 4 (October 2009): 641–57. http://dx.doi.org/10.1109/tase.2009.2021975.
Повний текст джерелаDecarolis, Francesco, and Gabriele Rovigatti. "From Mad Men to Maths Men: Concentration and Buyer Power in Online Advertising." American Economic Review 111, no. 10 (October 1, 2021): 3299–327. http://dx.doi.org/10.1257/aer.20190811.
Повний текст джерелаIMADA, Ryusuke, and Katsuhide FUJITA. "Sponsored Search Auction Considering Combinational Bids with Externalities." IEICE Transactions on Information and Systems E100.D, no. 12 (2017): 2906–14. http://dx.doi.org/10.1587/transinf.2016agp0009.
Повний текст джерелаJiang, Hong, Tianxu Cui, and Kaiwen Yang. "Design of Sponsored Search Auction Mechanism for Federated Learning Advertising Platform." Computational Intelligence and Neuroscience 2022 (April 7, 2022): 1–15. http://dx.doi.org/10.1155/2022/5787491.
Повний текст джерелаBu, Tian-Ming, Li Liang, and Qi Qi. "On Robustness of Forward-looking in Sponsored Search Auction." Algorithmica 58, no. 4 (February 25, 2009): 970–89. http://dx.doi.org/10.1007/s00453-009-9280-9.
Повний текст джерелаTsung, Chen-Kun, Hann-Jang Ho, and Sing-Ling Lee. "Bid Increment Adjusting Strategies in English Auction-based Sponsored Search." Applied Mathematics & Information Sciences 8, no. 3 (May 1, 2014): 1377–87. http://dx.doi.org/10.12785/amis/080355.
Повний текст джерелаVragov, Roumen, Richard Di Shang, Vernon Smith, and David Porter. "Let’s play the search game: Strategic and behavioral properties of sponsored search auction mechanisms." Electronic Commerce Research and Applications 33 (January 2019): 100809. http://dx.doi.org/10.1016/j.elerap.2018.10.001.
Повний текст джерелаNie, Cheng, Zhiqiang (Eric) Zheng, and Sumit Sarkar. "A Strategic Group Analysis of Competitor Behavior in Search Advertising." Journal of the Association for Information Systems 22, no. 6 (2021): 1659–85. http://dx.doi.org/10.17705/1jais.00710.
Повний текст джерелаIntelligence and Neuroscience, Computational. "Retracted: Design of Sponsored Search Auction Mechanism for Federated Learning Advertising Platform." Computational Intelligence and Neuroscience 2023 (August 2, 2023): 1. http://dx.doi.org/10.1155/2023/9892141.
Повний текст джерелаVragov, Roumen, and Richard Di Shang. "A 2020 perspective on “Let’s play the search game: Strategic and behavioral properties of online sponsored search auction mechanisms”." Electronic Commerce Research and Applications 41 (May 2020): 100959. http://dx.doi.org/10.1016/j.elerap.2020.100959.
Повний текст джерелаEdelman, Benjamin G., and Michael Schwarz. "Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions." SSRN Electronic Journal, 2010. http://dx.doi.org/10.2139/ssrn.1535319.
Повний текст джерелаJerath, Kinshuk, Liye Ma, Young-Hoon Park, and Kannan Srinivasan. "A 'Position Paradox' in Sponsored Search Auctions." SSRN Electronic Journal, 2010. http://dx.doi.org/10.2139/ssrn.1464545.
Повний текст джерелаChe, Yeon-Koo, Syngjoo Choi, and Jinwoo Kim. "An Experimental Study of Sponsored-Search Auctions." SSRN Electronic Journal, 2011. http://dx.doi.org/10.2139/ssrn.1818522.
Повний текст джерелаArnold, Michael A., Eric Darmon, and Thierry PPnard. "To Sponsor or Not to Sponsor: Sponsored Search Auctions with Organic Links." SSRN Electronic Journal, 2013. http://dx.doi.org/10.2139/ssrn.2445921.
Повний текст джерела