Статті в журналах з теми "Spawn (Motion picture)"

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1

Villoria, Manuel. "Bureaucracy on the Silver Screen: Images of the Public Sector in the Spanish Movies." Public Voices 4, no. 2 (January 19, 2017): 51. http://dx.doi.org/10.22140/pv.316.

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The purpose of this paper is to provide a general overview of images of public servants in Spain over a period of time (1932-1997). In order to achieve that goal, the author examines bureaucratic images in motion pictures from Spain beginning in the 1930s and finishing with the latest Spanish films shown in 1997.
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2

Micu, Elena Alexandra, Eugene John Obrien, Abdollah Malekjafarian, and Michael Quilligan. "Estimation of Extreme Load Effects on Long-Span Bridges Using Traffic Image Data." Baltic Journal of Road and Bridge Engineering 13, no. 4 (December 21, 2018): 429–46. http://dx.doi.org/10.7250/bjrbe.2018-13.427.

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This paper proposes an algorithm for the estimation of extreme intensity of traffic load on long-span bridges. Most Weigh-in-Motion technologies do not operate in congested conditions which are the governing cases for these bridges. In the absence of Weigh-in-Motion data on the bridge itself, a correlation between vehicle weights and their lengths is established here using a (free- flowing) Weigh-in-Motion database. Photographic images of congested traffic are modelled here for three bridges using weights estimated from lengths and one year of Weigh-in-Motion data. The actual weights are taken from the Weigh-in- Motion data, and the results are compared to test the method. The gaps between vehicles are firstly set to a constant value and later to Beta-distributed values according to vehicle type. The intensity of traffic load for all pictures is calculated and compared to the loads obtained from the recorded weights. A return period of 75-year is chosen to evaluate the extreme values of intensity. The probability that intensity of load is being exceeded is obtained using normal probability paper for both recorded and simulated weights. This study demonstrates the feasibility of the proposed concept of using lengths to estimate the extreme traffic load events with acceptable accuracy.
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3

Adji, Alberta Natasia. "REVEALING THE RE-TRANSFORMATION OF 9 SUMMERS 10 AUTUMNS." Paradigma, Jurnal Kajian Budaya 8, no. 1 (July 31, 2018): 99. http://dx.doi.org/10.17510/paradigma.v8i1.185.

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<p><span style="font-size: medium;"><em>9 Summers 10 Autumns</em> (2011) is an inspirational autobiographical novel about a young man from a small city of Batu who later succeeded in pursuing his dream by working in the United States. The novel was written according to Iwan Setyawan’s life story and it has been made into a movie by the same name in 2013. Two years later, the movie was adapted into an augmented motion picture hinted illustrative book which is said to be the first kind to appear in Indonesia that combines novel, comic, app and film together. Somehow this phenomenon has also contributed to the rising trend of films adapted into books in Indonesia, such as <em>Assalamualaikum Beijing</em> (2015), <em>What’s Up with Love?</em> (2016), and others. This study caters for Iwan Setyawan’s strategy in achieving legitimacy in the arena of Indonesian Literature and his American Dream Ideals that are depicted within the book. The discussion is carried out within the perspectives of Pierre Bourdieu’s field of cultural production theory as well as sociology of literature approach in highlighting the phenomenon of transformation from novel into film and eventually into augmented motion picture hinted illustrative book. Later, the study discovers that it has changed the image of Indonesian art and literary world in which such prestigious legitimacy can now be achieved through commercial strategies, making it seem dynamic but at the same time questionable in its most authentic sense. </span></p>
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4

Ilieva, Zhivka. "FREE ONLINE VIDEO MATERIALS IN TEACHING ENGLISH TO YOUNG AND VERY YOUNG LEARNERS." Education and Technologies Journal 13, no. 1 (August 1, 2022): 124–29. http://dx.doi.org/10.26883/2010.221.4154.

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Teaching English to young and very young learners is a challenge: they remember fast, but they also orget fast, they have short attention span, they need action and emotion. Therefore materials for them have to be attractive and colourful. Video materials unite sound and picture, motion and emotion, they activate a few types of memory and of intelligence and contribute to their development, they also develop multiple literacies and the 21st century skills. The article suggests a number of selected materials that can be used in teaching English to young and very young learners that contribute to the holistic development of the child (memory, intelligence, literacies and skills). The criteria for selecting materials are presented and ideas for using them in the foreign language classroom. Online video materials can successfully be used both in the classroom and in distance or online teaching.
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5

Massa, Marco, Davide Scafidi, Claudia Mascandola, and Alessio Lorenzetti. "Introducing ISMDq—A Web Portal for Real-Time Quality Monitoring of Italian Strong-Motion Data." Seismological Research Letters 93, no. 1 (November 10, 2021): 241–56. http://dx.doi.org/10.1785/0220210178.

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Abstract We present the Istituto Nazionale di Geofisica e Vulcanologia Strong-Motion Data-quality (ISMDq)—a new automatic system designed to check both continuous data stream and event strong-motion waveforms before online publication. The main purpose of ISMDq is to ensure accurate ground-motion data and derived products to be rapidly shared with monitoring authorities and the scientific community. ISMDq provides data-quality reports within minutes of the occurrence of Italian earthquakes with magnitude ≥3.0 and includes a detailed daily picture describing the performance of the target strong-motion networks. In this article, we describe and discuss the automatic procedures used by ISMDq to perform its data-quality check. Before an earthquake, ISMDq evaluates the selected waveforms through the estimation of quality indexes employed to reject bad data and/or to group approved data into classes of quality that are useful to quantify the level of reliability. The quality indexes are estimated based on comparisons with the background ambient noise level performed both in the time and frequency domains. As a consequence, new high- and low-noise reference levels are derived for the overall Italian strong-motion network, for each station, and for groups of stations in the same soil categories of the Eurocode 8 (Eurocode 8 [EC8], 2003). In absence of earthquakes, 24 hr streaming of ambient noise recordings are analyzed at each station to set an empirical threshold on selected data metrics and data availability, with the goal to build a station quality archive, which is daily updated in a time span of six months. The ISMDq is accessible online (see Data and Resources) from August 2020, providing rapid open access to ∼10,000 high-quality checked automatically processed strong-motion waveforms and metadata, relative to more than 160 Italian earthquakes with magnitude in the 3.0–5.2 range. Comparisons between selected strong-motion data automatically processed and then manually revised corroborate the reliability of the proposed procedures.
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6

Frey, Sándor, Zsolt Paragi, Judit O. Fogasy, and Leonid I. Gurvits. "The first estimate of radio jet proper motion at z > 5." Monthly Notices of the Royal Astronomical Society 446, no. 3 (November 29, 2014): 2921–28. http://dx.doi.org/10.1093/mnras/stu2294.

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Abstract The extremely high-redshift (z = 5.3) radio source SDSS J102623.61+254259.5 (J1026+2542) is among the most distant and most luminous radio-loud active galactic nuclei (AGN) known to date. Its one-sided radio jet structure on milliarcsecond (mas) and ∼10-mas scales typical for blazars was first imaged at 5 GHz with very long baseline interferometry (VLBI) in 2006. Here we report on our dual-frequency (1.7 and 5 GHz) imaging observations performed with the European VLBI Network (EVN) in 2013. The prominent jet structure allows us to identify individual components whose apparent displacement can be detected over the time span of 7.33 yr. This is the first time when jet proper motions are directly derived in a blazar at z &gt; 5. The small values of up to ∼0.1 mas yr−1 are consistent with what is expected in a relativistic cosmological model if redshift is a measure of distance. The apparent superluminal jet speeds, considered tentative because derived from two epochs only, exceed 10 c for three different components along the jet. Based on modelling its spectral energy distribution, J1026+2542 is known to have its X-ray jet oriented close to the line of sight, with significant Doppler boosting and a large bulk Lorentz factor (Γ ≈ 13). The new VLBI observations, indicating ∼2.3 × 1012 K lower limit to the core brightness temperature, are consistent with this picture. The spectral index in the core region is −0.35.
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7

Galak, Eduardo. "Argentina y España: representaciones de la juventud y la cultura física argentinas en imágenes del NO-DO español." Historia y Memoria de la Educación, no. 13 (December 14, 2020): 579. http://dx.doi.org/10.5944/hme.13.2021.27839.

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The aim of this article is to analyze the uses of documentary informative cinema as a cultural artifact which was employed as a pedagogical device. To do so, we studied motion pictures filmed in Argentina and shown in Spain in the second quarter of the 20th century, in an attempt to understand how a symmetrical aesthetic is shaped to narrate the bodily practices of youth. Informative documentary cinema, especially newsreels, constituted a resource for mass communications. A familiarity can be observed between the Argentinean images analyzed between 1938-1955 in Sucesos Argentinos, with others made in the second quarter of the 20th century in Spain, through No-Do. In addition to economic, political and cultural influences, Argentina imported into Spain ways of narrating state-organized physical culture. Sheltered in a nationalist rhetoric characteristic of the interwar period and the Second World War, it can be affirmed that there was a transnational aesthetic of how to narrate correct corporal and cultural comportment. Through images that were projected in theaters in these countries, newsreel broadcasts simultaneously and homogeneously transmitted the same discourse –everything, to everyone, at the same time–, resulting in a true transnational pedagogy. In short, a pedagogy outside the school walls is studied through informative documentary film images from the second quarter of the 20th century that aimed to form bodies and sensibilities.
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8

Kulikova, Darya. "Cinema as a “Soft Power” Instrument of the State: Examples of Spanish and U.S. Cinematography." Ideas and Ideals 15, no. 2-2 (June 28, 2023): 459–75. http://dx.doi.org/10.17212/2075-0862-2023-15.2.2-459-475.

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The article considers cinema as an instrument of soft power of states, using the example of cinema in Spain and the USA. Different approaches are shown. On the one hand, the United States, which uses universal concepts, on the other hand, Spain, which uses stereotypical ideas and recognizable images about its country. In American films, most often, universal topics are used that are understandable to all people: the struggle between good and evil (moreover, evil is universal, threatening the whole world, and good is the United States), love, happiness, compassion. Even if purely national issues are raised in American films (for example, African-American racism), these problems are presented as universal, as a problem of human dignity, honor, etc. In Spanish cinema, well-established stereotypes about Spain and its culture are actively used: bullfighting, flamenco, Andalusian folklore, traditional cuisine and clothing (for example, the matador costume), as well as typical, recognizable images of the Spanish man and woman (Spanish macho - Antonio Banderas and swarthy, passionate, beautiful Carmen - Penelope Cruz). All this forms the concept of ‘españolada’. The United States does not officially support its film production, but coordinates and consults with the film productions and directors through unofficial resources, primarily the Motion Picture Association of America, whose leadership includes many former White House officials. Spain, on the contrary, actively supports its filmmakers, helps to promote Spanish films in the international arena, develops joint film production, stimulates the shooting of films at the state level, including foreign ones, using Spanish locations, etc. Thus, one can see two different approaches to cinema as an instrument of soft power, and although American cinema certainly dominates the world market, the obvious success of Spanish cinema, which is becoming increasingly popular, should be noted.
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9

Jee, Ah-Young, Tsvi Tlusty, and Steve Granick. "Master curve of boosted diffusion for 10 catalytic enzymes." Proceedings of the National Academy of Sciences 117, no. 47 (November 9, 2020): 29435–41. http://dx.doi.org/10.1073/pnas.2019810117.

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Molecular agitation more rapid than thermal Brownian motion is reported for cellular environments, motor proteins, synthetic molecular motors, enzymes, and common chemical reactions, yet that chemical activity coupled to molecular motion contrasts with generations of accumulated knowledge about diffusion at equilibrium. To test the limits of this idea, a critical testbed is the mobility of catalytically active enzymes. Sentiment is divided about the reality of enhanced enzyme diffusion, with evidence for and against. Here a master curve shows that the enzyme diffusion coefficient increases in proportion to the energy release rate—the product of Michaelis-Menten reaction rate and Gibbs free energy change (ΔG)—with a highly satisfactory correlation coefficient of 0.97. For 10 catalytic enzymes (urease, acetylcholinesterase, seven enzymes from the glucose cascade cycle, and one other), our measurements span from a roughly 40% enhanced diffusion coefficient at a high turnover rate and negativeΔGto no enhancement at a slow turnover rate and positiveΔG. Moreover, two independent measures of mobility show consistency, provided that one avoids undesirable fluorescence photophysics. The master curve presented here quantifies the limits of both ideas, that enzymes display enhanced diffusion and that they do not within instrumental resolution, and has possible implications for understanding enzyme mobility in cellular environments. The striking linear dependence of ΔGfor the exergonic enzymes (ΔG<0), together with the vanishing effect for endergonic enzyme (ΔG>0), are consistent with a physical picture in which the mechanism boosting the diffusion is an active one, utilizing the available work from the chemical reaction.
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10

Yaroslavsky, D. A. "Analytical models of movement of wires of air high-voltage power transmission lines." Power engineering: research, equipment, technology 24, no. 4 (August 17, 2022): 154–64. http://dx.doi.org/10.30724/1998-9903-2022-24-4-154-164.

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The article PURPOSE with the problem of monitoring the state of high-voltage overhead power lines in order to ensure uninterrupted and reliable supply of consumers with electricity. METHODS. As parameters of the state, the sag, the tensile force and the mass per unit length of the wire hanging in the span are defined. IT IS STRESSED that a complete picture of the state of an overhead line can be established by determining the spectral composition of the wire vibrations using mounted automated multi-parameter sensors with accelerometers as sensors. It is shown that the currently used dynamic models for describing the motion of a wire as a pendulum and as a tightly stretched string are not complete enough to represent the vibrations of the wire in all three spatial coordinates, do not cover vibrations with odd harmonics and symmetrical vibrations. A system of equations has been OBTAINED that makes it possible to describe the spatial oscillations of the wire along all three axes, taking into account the difference in heights of the wire suspension points. IT IS SHOWN that the analysis of the higher harmonics of the spectrum of vibrations of the wire makes it possible to determine all the main mechanical parameters of the wires of overhead power lines.
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11

Orlova, Vasilissa Vladislavovna. "The transformation of female images in the dramaturgy of the 20th century by the example of A. Simukov's plays." Philology. Issues of Theory and Practice 17, no. 7 (July 22, 2024): 2202–9. http://dx.doi.org/10.30853/phil20240310.

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The purpose of the study is to show how the female image has changed in the drama of the 20th century on the example of the work of the Soviet playwright, screenwriter of animated films and motion pictures, teacher of the Gorky Literary Institute and literary teacher A. Vampilov A. Simukov, whose years of creativity span more than half a century. In the article, through a system of end-to-end and archetypal images, a historical and literary excursion is conducted, revealing the prerequisites for creating the image of a new woman in the post-revolutionary period and its subsequent development. Special attention is paid to the author's style of A. Simukov and his contribution to the development of female images in Soviet drama. The scientific novelty of the study lies in the fact that for the first time A. Simukov's plays of different years devoted to the women's issue were comprehensively studied, and it is open to the reader that the playwright, starting with the first works, placed a demiurgic heroine in the space of comedy and tried to humanize her. The results of the study show that A. Simukov reflected in his work the changes that occurred in connection with the women's issue in the public consciousness, and in the psychologization of images he was in many ways the forerunner of the new wave playwrights.
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12

Tzanov, Vassil V., Bernd Krauskopf, and Simon A. Neild. "Vibration Dynamics of an Inclined Cable Excited Near Its Second Natural Frequency." International Journal of Bifurcation and Chaos 24, no. 09 (September 2014): 1430024. http://dx.doi.org/10.1142/s0218127414300249.

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Inclined cables are essential structural elements that are used most prominently in cable-stayed bridges. When the bridge deck oscillates due to an external force, such as passing traffic, cable vibrations can arise not only in the plane of excitation, but also in the perpendicular plane. This undesirable phenomenon can be modeled as an auto-parametric resonance between the in-plane and out-of-plane modes of vibration of the cable. In this paper, we consider a three-mode model, capturing the second in-plane, and first and second out-of-plane modes, and use it to study the response of an inclined cable that is vertically excited at its lower (deck) support at a frequency close to the second natural frequency of the cable. Averaging is applied to the model and then the solutions and bifurcations of the resulting averaged differential equations are investigated and mapped out with numerical continuation. In this way, we present a detailed bifurcation study of the different possible responses of the cable. We first consider the equilibria of the averaged model, of which there are four types that are distinguished by whether each of the two out-of-plane modes is present or not in the cable response. Each type of equilibrium is computed and represented as a surface over the plane of amplitude and frequency of the forcing. The stability of the equilibria changes and different surfaces meet along curves of bifurcations, which are continued directly. Overall, we present a comprehensive geometric picture of the two-parameter bifurcation diagram of the constant-amplitude coupled-mode response of the cable. We then focused on bifurcating periodic orbits, which correspond to cable dynamics with varying amplitudes of the participating second in-plane and second out-of-plane modes. The range of excitation amplitude and frequency is determined where such whirling cable motion can occur. Further bifurcations — period-doubling cascades and a Shilnikov homoclinic bifurcation — are found that lead to a chaotic cable response. Whirling and chaotic cable dynamics are confirmed by time-step simulations of the full three-mode model. The different cable responses are characterized, and can be distinguished clearly, by their motion at the quarter-span and by their frequency spectra.
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13

Viana, Samuel, Enric Terradellas, and Carlos Yagüe. "Analysis of Gravity Waves Generated at the Top of a Drainage Flow." Journal of the Atmospheric Sciences 67, no. 12 (December 1, 2010): 3949–66. http://dx.doi.org/10.1175/2010jas3508.1.

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Abstract Drainage or katabatic flows are common mesoscale circulations established as a result of differential radiative cooling of near-surface air masses in sloping terrain. The initial irruption of these flows, with sudden shifts in wind speed and direction, may result in vertical displacements of air parcels from their equilibrium position, which prove to be a common source of internal gravity waves. This paper illustrates this mechanism and describes the main features of the oscillations following the study of observational data gathered throughout one night during the Stable Atmospheric Boundary Layer Experiment in Spain 2006 (SABLES2006) field campaign. Pressure differences, measured by microbarometers set at different levels of a tower, help to interpret the evolution of other atmospheric variables, provide a detailed picture of the irruption of a drainage current, and reveal the formation of gravity waves at its top. The main parameters of the waves are derived from wavelet cross correlation of pressure time series, recorded by a surface array of microbarometers. The analysis yields, among other parameters, the horizontal component of the phase and group velocities of the gravity waves, which compare well with the velocity of irruption of the drainage current. Wavelet and other multiresolution techniques are also applied to sonic anemometer records to study the interaction between turbulence and larger-scale motions. The analysis shows evidence of heat flux divergence induced by the gravity waves, which may constitute a key factor for the vertical thermal profile in the nocturnal boundary layer (NBL) in situations of weak turbulence and important wave activity.
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14

Nielsen, Gunhild Øeby. "De danske runestens oprindelige plads." Kuml 54, no. 54 (October 20, 2005): 121–44. http://dx.doi.org/10.7146/kuml.v54i54.97313.

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The original location of the Danish rune stones The rune stones have always constituted an important source concerning the Viking Age. However, from the establishment of the humanities and the empirical specialisation in the 19th century until c. 1980, the inscriptions have been the main focus. Recently, a more overall, interdisciplinary approach has been adapted in the study of the rune stones. And whereas the inscriptions are the main source for the philologists, landscape archaeology is most suited for the study of the original location of the rune stones.This article presents aspects concerning the original location of the Danish rune stones. The material is presented using two key words, which the author finds central to the attempt to pin down what was important to that age, namely monumentality, and visibility. After that she discusses the possible relation between Danish rune stones and special sites, primarily thing sites, burial sites, and large farms. The choice of these particular categories are based on a comparison with Swedish conditions. The treatment of the question about the association with special sites may be seen as a movement from the actual source material to the mental landscape of the time.Rather more than 200 rune and picture stones are known from Viking Age Denmark, i.e. the present Denmark and Southern Schleswig, Scania, and Halland, but exclusive Bornholm (Fig. 1). Only twelve of these are still in their assumed original location: The Ø. Løgum-stone in South Jutland (DR 15), and the Färlöv-stone in Scania, both erected during the Early Viking Age; the Glavendrup-stone (DR 209) erected on Northwest Funen during the first part of the 10th century; and the following from the time between c.950 and 1050 – the time span in which most rune stones were erected in Denmark. In Jutland, these are Bække 2 (DR 30), Randbøl (DR 40), Jelling 2 (DR 42), and Sjellebro; and in Scania: Fuglie 1 (DR 259), V. Karaby (DR 321), V. Strö 1 and 2 (DR 334 and 335), and Ö. Vemmenhög (DR 268). Add to these the Malt-stone, originally located by the Kongeå River; and the Snoldelevstone (DR 248) on East Sealand, the original locations of which are known, albeit they are now in the Sønderskov Museum and the National Museum, respectively. In the case of another 64 rune stones, the original location may be pointed out with more or less certainty and precision. These 78 rune stones, about which we have some – more or less precise - information (as opposed to a guessed location), thus make up our her source material.To summarize, the material unambiguously points towards monumentality, visibility, and exposure having been the decisive factors to the rune stone erectors when choosing a location for their monument. The connection with large mounds, stone settings, bridges, and – as is the case with a couple of later stones – stone churches (Lund 2, DR 315 and Nr. Åsum, DR 347) is marked, as is the proximity to what is supposed to be long road stretches and communication points. Also, older monuments such as burial mounds and rock carvings seem to have constituted important links to the past, to the ancestors, and to the tradition. Both the Glavendrup- monument, Klebæk Høje with the Bække-stone 2, and the ship setting in Jelling involved older mounds within the newly established monument, just as the new Christian monument of Harald Bluetooth combined tradition and renewal in a sophisticated manner.At the same time, it is characteristic that the rune stones – and monuments altogether – carried a message meant for the posterity, which was the whole idea behind making them. The material used for the rune stones – granite – symbolises constancy, if anything; the use of inscriptions is another way of securing against oblivion, and as a third and further emphasis of the historical character, the memory inscriptions were often followed by a memory formula (for instance Randbøl DR 40: May these runes for Thorgun live long) or a curse protecting the monument. This very preserving quality of the rune stones – and the motion towards a society with a written language – may have been the seed of the rune stones being increasingly used as a form of legal documents in connection with inheritance, boundaries, etc. Both aspects are known to a limited extent from Danish rune stones (such as the mentioned Gunderup 1), and to a larger degree within the late Norwegian and Swedish rune stone material. This function may also have been attached to the thing sites, where public and binding declarations were made.Not surprisingly, when encircling the message of the rune stones, the preservation of the memorial for the posterity is central. That is its explicit message. Apart from this, the very act of erecting a stone and the person or persons behind this, were essential to the custom. The social act of erecting a stone in memory of a deceased reflects pride, honour, and duty. The location of the stone stresses the fact that visibility and publicity and the coupling of the past and the future were decisive factors to the or Viking Age humans who were looking for a suitable location for their rune stone.Gunhild Øeby NielsenInstitut for Antropologi, Arkæologi ogLingvistik, Aarhus UniversitetTranslated by Annette Lerche Trolle
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15

Stimpert, J. L., Judith A. Laux, Coyote Marino, and George Gleason. "Factors Influencing Motion Picture Success: Empirical Review And Update." Journal of Business & Economics Research (JBER) 6, no. 11 (February 6, 2011). http://dx.doi.org/10.19030/jber.v6i11.2488.

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<p class="MsoBlockText" style="text-align: justify; margin: 0in 0.5in 0pt;"><span style="font-style: normal; mso-bidi-font-size: 10.0pt; mso-bidi-font-style: italic;"><span style="font-size: x-small;"><span style="font-family: Times New Roman;">This paper investigates the factors associated with the success of creative products and services, focusing specifically on motion pictures.<span style="mso-spacerun: yes;">&nbsp; </span>The study offers a comprehensive examination of the factors influencing motion picture box office success, including quality and other product attributes, as well as marketing expenditures and film distribution patterns.<span style="mso-spacerun: yes;">&nbsp; </span>Based on a thorough review of the literature, a model is developed and tested using a sample of 439 movies.<span style="mso-spacerun: yes;">&nbsp; </span>Results suggest that the following factors are positively associated with motion picture success: quality, whether a movie is a sequel, marketing expenditures, the number of opening screens, and a favorable release date.<span style="mso-spacerun: yes;">&nbsp; </span>Implications of these findings for both theory and management are suggested.</span></span></span></p>
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16

"Language learning." Language Teaching 39, no. 2 (April 2006): 108–17. http://dx.doi.org/10.1017/s026144480622370x.

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Анотація:
06–235Akinjobi, Adenike (U Ibadan, Nigeria), Vowel reduction and suffixation in Nigeria. English Today (Cambridge University Press) 22.1 (2006), 10–17.06–236Bernat, Eva (Macquarie U, Australia; Eva.Bernat@nceltr.mq.edu.au) & Inna Gvozdenko, Beliefs about language learning: Current knowledge, pedagogical implications, and new research directions. TESL-EJ (www.tesl-ej.org) 9.1 (2005), 21 pp.06–237Cheater, Angela P. (Macau Polytechnic Institute, China), Beyond meatspace – or, geeking out in e-English. English Today (Cambridge University Press) 22.1 (2006), 18–28.06–238Chen, Liang (Lehigh U, Pennsylvania, USA; cheng@cse.lehigh.edu), Indexical relations and sound motion pictures in L2 curricula: the dynamic role of the teacher. The Canadian Modern Language Review (University of Toronto Press) 62.2 (2005), 263–284.06–239Cristobel, E. & E. Llurda (U de Lleida, Spain; ellurda@dal.udl.es), Learners' preferences regarding types of language school: An exploratory market research. 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ReCALL (Cambridge University Press) 17.2 (2005), 163–178.06–259Noels, Kimberly, A. (U Alberta, Canada; knoels@ualberta.ca), Orientations to learning German: Heritage language learning and motivational substrates. The Canadian Modern Language Review (University of Toronto Press) 62.2 (2005), 285–312.06–260Ohata, Kota (International Christian U, Tokyo, Japan; ohata@icu.ac.jp), Potential sources of anxiety for Japanese learners of English: Preliminary case interviews with five Japanese college students in the U.S.TESL-EJ (www.tesl-ej.org) 9.3 (2005), 21 pp.06–261Peltola, Maija S. (U Turku, Finland; maija.peltola@utu.fi) & Olli Aaltonen, Long-term memory trace activation for vowels depending on the mother tongue and the linguistic content. Journal of Psychophysiology (Hogrefe & Huber Publishers) 19.3 (2005), 159–164.06–262Pichette, François (U Florida, USA; pichette@chuma1.cas.usf.edu), Time spent on reading and reading comprehension in second language learning. 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17

Noy, Chaim. "Your Hands. Extended: Performing Embodied Knowledge in Eastern Martial Arts." M/C Journal 15, no. 4 (August 2, 2012). http://dx.doi.org/10.5204/mcj.539.

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Sensei claps his hands and calls “hai douzo!”, and it is as if I woke up from a daydream, though I wasn’t daydreaming. I’m sitting seiza (traditional Japanese kneeling posture) in an aikidō seminar taking place in Jerusalem. In the large mirror, which is installed on the opposite wall, I can see my friends sitting near me in a row that extends to my left and to my right. At the center of the hall, sensei is demonstrating a technique. We observe his physical movements closely, while at the same time we also follow his verbal explanations. Yelena, my colleague and student, is assisting him: as she attacks he performs the correct defensive set of movements. Sometimes his movements with Yelena strike me as so aesthetic, so beautiful, that I become emotional and my eyes become wet. “Hai douzo!” is a cue: we quickly rise from seiza and pair-up. Now it is for us to perform the technique that sensei has taught, attempting to do so as effortlessly and as perfectly as he has. In this paper I inquire into knowledge as a social, embodied and interactional accomplishment. Following phenomenological and interactional theories, I address knowledge not as an abstract notion that exists over and above felt experience and feeling persons, but as felt/sensed and situational action. Interactional studies and theories in particular (Dewey; Garfinkel; Goffman) have stressed not only how inspiring it can be to think with the body, rather than about it or perhaps without it altogether, but also how society and the social are interactional through and through. Further along these lines, social life is seen as essentially (re)assembled (Latour Reassembling), and is continuously (re)created in and through interconnected interactions.Many social theories of the twentieth century are of static nature. If Popperian science sought to ‘capture’, ‘isolate’ and ‘fix’ reality, even momentarily, in order to examine it in a laboratory (be it concrete or metaphorical), emerging mobile and non-representational sensibilities suggest that it is social science that should adapt rather than social life. The notion of mobilities for instance, rests on an approach “which is not limited to representational thinking and feeling, but a different sort of thinking-feeling altogether. It is a recognition that mobilities such as dance involve various combinations of thought, action, feeling and articulation” (Adey 149). Thrift’s non-representational theory too asks social science to move beyond the representational order and beyond acts of ‘interpretation’ of ‘reality-as-text’, and inquire instead into “skills and knowledges [people] get from being embodied beings” (Thrift 127). Latour appealingly suggests that, “to have a body is to learn to be affected, meaning ‘effectuated’, moved, put into motion by other entities” (How to Talk 205). The question then is how the body becomes what it knows, and how and where such skill-ful learning takes place, where, together, bodies learn to sense each other and interact in innovative ways, performing new somatic knowledges, sensitivities, and interactions. I use the notion of a kinesthetic community of practice to address these questions, and to inquire into the (inter-)somatic environments where knowledge is both embodied and performed. I suggest that somatic knowledge is gained within a community, whereby “[a]cquiring a body is thus a progressive enterprise that produces at once a sensory medium and a sensitive world” (Latour, How to Talk 207), can be observed in an instructive way. The point here is not only the social nature of knowledge, but also its somatic and performed nature; “The action of knowledge”, as Latour (Latour, How to Talk 214) puts it. With the performative turn, to which I wish to contribute, I contend that we find ourselves less in times of hermeneutics of interpretation, and more in times of intervention and performance.For the purpose of studying a community of kinesthetic practice, I reflect on an occasion of aikidō training, which took place during a seminar given by Doug Wedell sensei during June, 2010, in Jerusalem. More generally, Aikidō is a modern Japanese martial art, which was developed by Morihei Ueshiba (1883-1969) during the 1920s and 1930s. The term’s meaning resides in the kanji: Ai (合) meaning blending or harmonizing; Ki (気) meaning spirit, vitality or energy; and Dō (道) meaning way and also ‘discipline of’ or ‘art of’. Hence literally the meaning of aikidō, which is told to newcomers and reiterated to experienced aikidōka (practitioners), is the way of blending and harmonizing with the energy. Indeed, aikidōka view accomplishing the state of aiki, or of “being (one) with” not as a means but as an ends; a case of perfect time and movement, the performance of which means that aggression and risk, pain and injury, have been avoided. Research into bodies and mobilities in aikidō is part of the larger inquiry into systems of embodiment in and of Eastern bodily arts and of course other systems of movements and mobilities. My personal association here concerns practicing aikidō for over two decades, mostly in the dōjō (training hall and community) affiliated with the Hebrew University of Jerusalem.Interspersed Embodied AutoethnographyThe ethnographic text below is what I call an interspersed autoethnography, referring to two points that characterize it as a research method. First, it is an autoethnographic text as it is composed from my own embodied and emotional perspective, as an experienced aikidō practitioner or aikidōka. It is not a typical ‘participant observation’ description because my aikidō practice is deeply personal and has commenced a few years before my practice in academic disciplines began. Articulating my aikidō practice is necessarily for me a personal matter, touching on meaningful social and spiritual nexuses. In doing so my pleasure is twofold, as I am able to bring together my aikidō and my academic life-spheres. Second, the term interspersed describes a reluctance on my behalf to write in a straightforward, seemingly unproblematic, ethnographic genre. While I am completely in accord with works which decenter positivistic scientific writing and offer reflexivity and personal voice (eg. Young), I nonetheless acknowledge the strong claim for authenticity made at times by neat ethnographic extracts ‘from the field’. My preference is for a hybrid text that conveys experience and bodily praxis as they unfold, allowing the interspersing of real-life activity with academic reflection. Such autoethnographic writing is a hybrid genre, simultaneously de- or re-contextualizing academic knowledge and illuminating it via my practice/knowledge of aikidō. Writing in the personal voice of the researcher’s body, and sense of embodiedness, has of course its own history within and outside academic communities. In the type or research produced by colleagues who work on bodily practices and somatic communities, addressing one’s own body is inevitable. The more recent voices in this tradition remind us that “[s]ocial scientists who have gotten deeply involved in kinesthetic cultures have discovered they can analyze cultural information recorded in their own bodies” (Samudra 667). The interspersed embodied autoethnography offered in this paper aims to do just that, to share an embodied experience of actual aikidō training. Your Hands. Extended.Now Doug Wedell sensei slightly bows in my direction, and I, sitting seiza, immediately bow back and run to assist him. He faces me and extends both of his hands forward slightly. This marks for me an invitation. It is an opening, a cue marking that something is (already) going on between us. When Doug sensei raises his hands slightly and extends both of them forward a tension is established, and now it is my turn: I rush in the direction of his hands, seeking to grab both of them with mine. The grab is a type of an attack called ryotedori (lit. in Japanese ‘two-hand-grab’). My hands are extended as my body moves forward, focusing on grabbing Doug’s extended arms powerfully. I would have liked at this point to write that I am experiencing a ‘Zen state of mind’ and that my mind is clear of thoughts, and there are no words humming in me; or that I am experiencing a sensation of ‘flow’. But, alas, the fact is that I am thinking, and quite intensely. More accurately, I am speculating and wondering what will happen to me/my body as my arms approach sensei’s extended arms. Surely, I will not be able to grab his hands, and before physical contact between our limbs will materialize, he will move away swiftly and evade my approach. In terms of the discourse of the Martial Arts, I’m thinking about the technique that Doug sensei might perform with/on me, which will shape our expected embodied interaction. Not so much thinking as sensing: I imagine embodied possible trajectories that might span out from when and where our hands will nearly touch. As I rush in sensei’s direction I’m also aware of my breathing and sweating (both seem too heavy to me, and I repeatedly remind myself that I need to work out more often), of the coolness of the tatami (mattresses) under my feet, and somewhere in the back of my mind I’m concerned that I haven’t arranged my white training shirt (the thick training wear called gi) tidily enough. I’m also registering an anxiety. It has to do with the possible consequences of the technique that he will execute: will it be painful? Will I be hurt? Do I know that technique? Will I perform competently when he executes it? (I wouldn’t want to disappoint him, and in addition there are people watching us). Once, in a seminar in another style of aikidō, the Sensei smacked me on the tatami so powerfully and painfully that my eyes immediately filled with tears, but I bowed and said “domo arigato Sensei!” (“thank you very much, teacher”). Storming at Doug sensei, then, is not without words and many sensations, it is the easy part of this tango; the unexpected moments are very brief and amount to the actual duration of the performance of the technique. In this demonstration, Doug sensei is nagè or the one who performs the technique. In the capacity of teaching a technique, defined as a series of interactional moves that affects the attacker and neutralizes the threat embodied in the attack, nagè is the one exhibiting the technique for students and others to see and learn (which in the martial arts essentially means to try to repeat and imitate). Everyone’s eyes are set on nagè, sometimes with a technical gaze that seeks to unravel the proficient skills he is demonstrating (“how did he move his legs, did you get that? That was subtle!”), and sometimes with an impressionistic gaze that is inspired with his mastery of Ki, and how he connects and blends so effortlessly and effectively with the uke, who is presently myself (“wow, you can really see the Ki”). In aikidō, uke’s role – which I am now embodying – is mainly helping nagè perform the technique correctly, and in the case it is also clearly a demonstration. This is done by approaching Doug sensei (‘attacking’) energetically and effectively. I am generating motility and extending not only my arms and my body in the direction of sensei’s arms and body, but I am also ‘extending Ki’, an intention, an orientation, an invisible energy. Paraphrasing the ethnomethodological dictum “seen but unnoticed” (Garfinkel), for aikidōka Ki is the reverse: noticed but unseen. In fact, it is precisely the noticing of and awareness to Ki that makes a person into an aikidōka; into a member of a community of kinesthetic practice. The notion of community of practice has much more to do with learning in real-life situations and interactions, rather than in classroom contexts where knowledge is commonly presented in an abstracted and decontextualized form. Yet in aikidō training it could be said that “a community of practice is different from the traditional community, primarily because it is defined simultaneously by its membership and by the practice in which that membership engages” (Eckert and McConnell-Ginet 464). I add the notion of a kinesthetic community of practice to these practices. Following Samudra, I acknowledge that kinesthetic sensitivities and sensibilities are essential in and for martial arts in general, and more prominently for aikidō. The practice that defines the community, then, has to do with developing and enhancing kinesthetic sensitivities.Rushing at sensei Doug, I’m imagining what might/will happen to my body and where will it go. Ryotedori tenchi-nagè (lit. two-hand-grab heaven-and-earth-through) engulfs one possibility, whereby sensei will side-step a little and then raise one hand and lower the other – a movement which will have a particular effect on my body: my feet will be in the air, my body will be more or less horizontal to the tatami, and I will then fall and land on my back. Or he might do a ryotedori enkei-nagè (two-hand-grab circular-throw), whereby he will side-step and then quickly lower and raise his body in a graceful yet abrupt dipping movement, while performing a vertical circular motion with his hands. In this case my body will rhythmically follow his body’s movements, bend and straighten a little and finally bend again beyond my ability to maintain stability. At this point I will lose my balance and fall, either forward or backward, depending on the fleeting subtleties of a particular occasion. Or sensei might choose to do ryotedori irimi-nagè (two-hand-grab forward-thrust), or ryotedori shiho-nagè (two-hand-grab four-directions-throw), which is one of his favorites and one of my most dreaded techniques… My mind is conjuring these associations of names and movements, of techniques and somatic trajectories. Which are now coupled. There is nothing more that I can do about all of this at this stage, besides what I am already doing, which is storming at Doug sensei and committing an “attack”, not allowing my hesitations, anxieties and visualizations to interfere or distract my motility. I know that regardless of the specific technique that he will eventually perform, I will not be able to actually capture his hands, and it is precisely this time-space interval which is the creative opportunity for nagè to execute the technique at the ideal timing. He will begin the technique just before I capture his hands. Not too far or too early; not close or too late. In precisely the right time. What is left for me now to do as uke-in-interaction is to allow my body to be centered and relaxed; try to keep my body attentive and reactive and least rigid as possible, which are the somatic-kinesthetic qualities that ukemi – doing uke – demands (to my understanding). Indeed, as I close in on sensei’s hands, about a foot away or so, at the exact point where I cannot anymore retract my movement, he begins moving. He slides unnoticingly sideways and his hands do a similar motion to that of tenchi-nagè, but not precisely. It’s a different technique: I think it’s ryotedori zepo-nagè (two-hand-grab forward-throw). His sidestepping draws my body low and near his body quickly and powerfully. I’m inside a whirlpool and now really do not have time to ponder or simulate trajectories. There is a split of a second there that the air is drawn out of my lungs. My hands follow sensei’s hands attentively, and my body stays ‘with’ my hands, connected to his movements. Everyone is observing sensei; the nagè. The uke is perceived as a helper; a sideshow. Yet my skills are developed and subtle, and as nagè performs various movements swiftly and minutely, my limbs and body must reflect these movements in a highly attuned manner. My movements are as swift and minute as his. Otherwise, the connection will be asynchronous and uke will fail to follow or be engaged by nagè’s technique. Uke’s embodied abilities (acquired skills) at following through nagè’s leads allows uke’s body to move in a fashion that reflects nagè’s movements in a magnified way. Observers’ correct gaze then should not be set only or even primarily on Nagè, the ‘performer’; it should include the uke, which supplies a type of an embodied mirror to or echo of nagè’s movements. I identify with Samudra’s (671) observation, that “[k]nowing the structure of movement is not the same as experiencing the sensation of movement, however. After more than two decades of training, I know when I am executing a besi correctly: not by the shape of the form but by subtle sensations.” Uke is attending to nagè. It is less a matter of attacking the nagè, if attack is taken simplistically to mean striking/kicking/grabbing the other. More dialectical and interactional, in the nagè-uke dyad the uke supplies the gesture of the audience. Uke audiences nagè – the latter must appreciate (must have acquired the sensitivities and the ‘taste’ to appreciate) nagè, hence to audience nagè and complement her. If we take the notion of audience not as a passive receptor, but as an active, committed and engaged actor, then uke is an active and involved audience. This is how art is consumed, and indeed at stake here is a martial art. The next thing I feel are a variety of sensations, taking place more or less at the same time in different bodily parts, both at the skin level and inside the body. Then my body is suspended in mid-air: two feet up in the air and for a distance of some nine feet. Thanks to Doug sensei I’m micro-flying. This is the last part performed by uke: after the attack and after nagè has performed the technique, uke must make sure that she or he are unharmed while taking the appropriate fall. Relieved, I land softly on the tatami. Conclusions I could have concluded by saying that as it takes two to tango, it also takes two to perform an aikidō technique. But this would have been an over-simplification. It takes two roles to perform a technique, that of the nagè and that of the uke, and in addition it also takes a community of kinesthetic practice in order to learn to perform ‘doing being a nagè’ and also ‘doing being a uke’ (following Garfinkel). It might take two to tango but it takes more (inter)connections and more (inter)actions to learn to tango. Moreover, it is never completely clear, nor can it ever be, whether the occasion at hand is that of learning (training, rehearsing) or that or performing (accomplishing). When I rush at Doug sensei during a seminar class, it seems like a performance: students and others are watching and taking pictures, and the seminar is video-recorded and then uploaded to YouTube and to our websites. But at the same time I am also thinking of the practice I gained with ‘doing being a uke for/with Doug Sensei’. So any performance is also a training session, a rehearsal for an occasion that is known or unknown but nonetheless anticipated. And of course vice versa: every training session or rehearsal is also a performance; an aesthetic and meaningful interaction that stands for itself. In these occasions, kinesthetic and somatic knowledge is simultaneously created, shared, and performed, as are also the sensitivities and sensibilities that are acquired and required in order to reciprocate it; to ‘understand it’ via mobilities. With the interspersed autoethnography presented I have sought to show how, in Latour’s terms, the body learns to be affected with and to the uke in the uke-nagè dyad in aikidō. The skills and sensitivities in and of aikidō are learned through the roles performed during actual practice. What is called ‘the work of the uke’, or ukemi, is an ongoing process of acquiring and refining skills in and for interaction. ReferencesAdey, Peter. Aerial Life: Spaces, Mobilities, Affects. Oxford: Wiley-Blackwell, 2010. Dewey, John. Reconstruction in Philosophy. New York: Henry Holt, 1920.Eckert, Penelope, and Sally McConnell-Ginet. "Think Practically and Look Locally: Language and Gender as Community-Based Practice." Annual Review of Anthropology 21 (1992): 461-90. Garfinkel, Harold. Studies in Ethnomethodology. Englewood Cliffs, N.J.: Prentice-Hall, 1967. Goffman, Erving. Interaction Ritual: Essays in Face-to-Face Behavior. Chicago: Aldine Pub. Co., 1967.Latour, Bruno. "How to Talk about the Body? The Normative Dimension of Science Studies." Body & Society 10.2-3 (2004): 205-29. ---. Reassembling the Social: An Introduction to Actor-Network-Theory. Oxford: Oxford University Press, 2005. Samudra, Jaida Kim. "Memory in Our Body: Thick Participation and the Translation of Kinesthetic Experience." American Ethnologist 35.4 (2008): 665-81. Thrift, Nigel. J. Non-Representational Theory: Space, Politics, Affect. New York: Routledge, 2007. Young, Katharine Galloway. "Perspectives on Embodiment: The Uses of Narrativity in Ethnographic Writing." Journal of Narrative and Life History 1.1 (1991): 213-43.
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18

Michele Guerra. "Cinema as a form of composition." TECHNE - Journal of Technology for Architecture and Environment, May 25, 2021, 51–57. http://dx.doi.org/10.36253/techne-10979.

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Technique and creativity Having been called upon to provide a contribution to a publication dedicated to “Techne”, I feel it is fitting to start from the theme of technique, given that for too many years now, we have fruitlessly attempted to understand the inner workings of cinema whilst disregarding the element of technique. And this has posed a significant problem in our field of study, as it would be impossible to gain a true understanding of what cinema is without immersing ourselves in the technical and industrial culture of the 19th century. It was within this culture that a desire was born: to mould the imaginary through the new techniques of reproduction and transfiguration of reality through images. Studying the development of the so-called “pre-cinema” – i.e. the period up to the conventional birth of cinema on 28 December 1895 with the presentation of the Cinématographe Lumière – we discover that the technical history of cinema is not only almost more enthralling than its artistic and cultural history, but that it contains all the great theoretical, philosophical and scientific insights that we need to help us understand the social, economic and cultural impact that cinema had on the culture of the 20th century. At the 1900 Paris Exposition, when cinema had already existed in some form for a few years, when the first few short films of narrative fiction also already existed, the cinematograph was placed in the Pavilion of Technical Discoveries, to emphasise the fact that the first wonder, this element of unparalleled novelty and modernity, was still there, in technique, in this marvel of innovation and creativity. I would like to express my idea through the words of Franco Moretti, who claims in one of his most recent works that it is only possible to understand form through the forces that pulsate through it and press on it from beneath, finally allowing the form itself to come to the surface and make itself visible and comprehensible to our senses. As such, the cinematic form – that which appears on the screen, that which is now so familiar to us, that which each of us has now internalised, that has even somehow become capable of configuring our way of thinking, imagining, dreaming – that form is underpinned by forces that allow it to eventually make its way onto the screen and become artistic and narrative substance. And those forces are the forces of technique, the forces of industry, the economic, political and social forces without which we could never hope to understand cinema. One of the issues that I always make a point of addressing in the first few lessons with my students is that if they think that the history of cinema is made up of films, directors, narrative plots to be understood, perhaps even retold in some way, then they are entirely on the wrong track; if, on the other hand, they understand that it is the story of an institution with economic, political and social drivers within it that can, in some way, allow us to come to the great creators, the great titles, but that without a firm grasp of those drivers, there is no point in even attempting to explore it, then they are on the right track. As I see it, cinema in the twentieth century was a great democratic, interclassist laboratory such as no other art has ever been, and this occurred thanks to the fact that what underpinned it was an industrial reasoning: it had to respond to the capital invested in it, it had to make money, and as such, it had to reach the largest possible number of people, immersing it into a wholly unprecedented relational situation. The aim was to be as inclusive as possible, ultimately giving rise to the idea that cinema could not be autonomous, as other forms of art could be, but that it must instead be able to negotiate all the various forces acting upon it, pushing it in every direction. This concept of negotiation is one which has been explored in great detail by one of the greatest film theorists of our modern age, Francesco Casetti. In a 2005 book entitled “Eye of the Century”, which I consider to be a very important work, Casetti actually argues that cinema has proven itself to be the art form most capable of adhering to the complexity and fast pace of the short century, and that it is for this very reason that its golden age (in the broadest sense) can be contained within the span of just a hundred years. The fact that cinema was the true epistemological driving force of 20th-century modernity – a position now usurped by the Internet – is not, in my opinion, something that diminishes the strength of cinema, but rather an element of even greater interest. Casetti posits that cinema was the great negotiator of new cultural needs, of the need to look at art in a different way, of the willingness to adapt to technique and technology: indeed, the form of cinema has always changed according to the techniques and technologies that it has brought to the table or established a dialogue with on a number of occasions. Barry Salt, whose background is in physics, wrote an important book – publishing it at his own expense, as a mark of how difficult it is to work in certain fields – entitled “Film Style and Technology”, in which he calls upon us stop writing the history of cinema starting from the creators, from the spirit of the time, from the great cultural and historical questions, and instead to start afresh by following the techniques available over the course of its development. Throughout the history of cinema, the creation of certain films has been the result of a particular set of technical conditions: having a certain type of film, a certain type of camera, only being able to move in a certain way, needing a certain level of lighting, having an entire arsenal of equipment that was very difficult to move and handle; and as the equipment, medium and techniques changed and evolved over the years, so too did the type of cinema that we were able to make. This means framing the history of cinema and film theory in terms of the techniques that were available, and starting from there: of course, whilst Barry Salt’s somewhat provocative suggestion by no means cancels out the entire cultural, artistic and aesthetic discourse in cinema – which remains fundamental – it nonetheless raises an interesting point, as if we fail to consider the methods and techniques of production, we will probably never truly grasp what cinema is. These considerations also help us to understand just how vast the “construction site” of cinema is – the sort of “factory” that lies behind the production of any given film. Erwin Panofsky wrote a single essay on cinema in the 1930s entitled “Style and Medium in the Motion Pictures” – a very intelligent piece, as one would expect from Panofsky – in which at a certain point, he compares the construction site of the cinema to those of Gothic cathedrals, which were also under an immense amount of pressure from different forces, namely religious ones, but also socio-political and economic forces which ultimately shaped – in the case of the Gothic cathedral and its development – an idea of the relationship between the earth and the otherworldly. The same could be said for cinema, because it also involves starting with something very earthly, very grounded, which is then capable of unleashing an idea of imaginary metamorphosis. Some scholars, such as Edgar Morin, will say that cinema is increasingly becoming the new supernatural, the world of contemporary gods, as religion gradually gives way to other forms of deification. Panofsky’s image is a very focused one: by making film production into a construction site, which to all intents and purposes it is, he leads us to understand that there are different forces at work, represented by a producer, a scriptwriter, a director, but also a workforce, the simple labourers, as is always the case in large construction sites, calling into question the idea of who the “creator” truly is. So much so that cinema, now more than ever before, is reconsidering the question of authorship, moving towards a “history of cinema without names” in an attempt to combat the “policy of the author” which, in the 1950s, especially in France, identified the director as the de facto author of the film. Today, we are still in that position, with the director still considered the author of the film, but that was not always so: back in the 1910s, in the United States, the author of the film was the scriptwriter, the person who wrote it (as is now the case for TV series, where they have once again taken pride of place as the showrunner, the creator, the true author of the series, and nobody remembers the names of the directors of the individual episodes); or at times, it can be the producer, as was the case for a long time when the Oscar for Best Picture, for example, was accepted by the producer in their capacity as the commissioner, as the “owner” of the work. As such, the theme of authorship is a very controversial one indeed, but one which helps us to understand the great meeting of minds that goes into the production of a film, starting with the technicians, of course, but also including the actors. Occasionally, a film is even attributed to the name of a star, almost as if to declare that that film is theirs, in that it is their body and their talent as an actor lending it a signature that provides far more of a draw to audiences than the name of the director does. In light of this, the theme of authorship, which Panofsky raised in the 1930s through the example of the Gothic cathedral, which ultimately does not have a single creator, is one which uses the image of the construction site to also help us to better understand what kind of development a film production can go through and to what extent this affects its critical and historical reception; as such, grouping films together based on their director means doing something that, whilst certainly not incorrect in itself, precludes other avenues of interpretation and analysis which could have favoured or could still favour a different reading of the “cinematographic construction site”. Design and execution The great classic Hollywood film industry was a model that, although it no longer exists in the same form today, unquestionably made an indelible mark at a global level on the history not only of cinema, but more broadly, of the culture of the 20th century. The industry involved a very strong vertical system resembling an assembly line, revolving around producers, who had a high level of decision-making autonomy and a great deal of expertise, often inclined towards a certain genre of film and therefore capable of bringing together the exact kinds of skills and visions required to make that particular film. The history of classic American cinema is one that can also be reconstructed around the units that these producers would form. The “majors”, along with the so-called “minors”, were put together like football teams, with a chairman flanked by figures whom we would nowadays refer to as a sporting director and a managing director, who built the team based on specific ideas, “buying” directors, scriptwriters, scenographers, directors of photography, and even actors and actresses who generally worked almost exclusively for their major – although they could occasionally be “loaned out” to other studios. This system led to a very marked characterisation and allowed for the film to be designed in a highly consistent, recognisable way in an age when genres reigned supreme and there was the idea that in order to keep the audience coming back, it was important to provide certain reassurances about what they would see: anyone going to see a Western knew what sorts of characters and storylines to expect, with the same applying to a musical, a crime film, a comedy, a melodrama, and so on. The star system served to fuel this working method, with these major actors also representing both forces and materials in the hands of an approach to the filmmaking which had the ultimate objective of constructing the perfect film, in which everything had to function according to a rule rooted in both the aesthetic and the economic. Gore Vidal wrote that from 1939 onwards, Hollywood did not produce a single “wrong” film: indeed, whilst certainly hyperbolic, this claim confirms that that system produced films that were never wrong, never off-key, but instead always perfectly in tune with what the studios wished to achieve. Whilst this long-entrenched system of yesteryear ultimately imploded due to certain historical phenomena that determined it to be outdated, the way of thinking about production has not changed all that much, with film design remaining tied to a professional approach that is still rooted within it. The overwhelming majority of productions still start from a system which analyses the market and the possible economic impact of the film, before even starting to tackle the various steps that lead up to the creation of the film itself. Following production systems and the ways in which they have changed, in terms of both the technology and the cultural contexts, also involves taking stock of the still considerable differences that exist between approaches to filmmaking in different countries, or indeed the similarities linking highly disparate economic systems (consider, for example, India’s “Bollywood” or Nigeria’s “Nollywood”: two incredibly strong film industries that we are not generally familiar with as they lack global distribution, although they are built very solidly). In other words, any attempt to study Italian cinema and American cinema – to stay within this double field – with the same yardstick is unthinkable, precisely because the context of their production and design is completely different. Composition and innovation Studying the publications on cinema in the United States in the early 1900s – which, from about 1911 to 1923, offers us a revealing insight into the attempts made to garner an in-depth understanding of how this new storytelling machine worked and the development of the first real cultural industry of the modern age – casts light on the centrality of the issues of design and composition. I remain convinced that without reading and understanding that debate, it is very difficult to understand why cinema is as we have come to be familiar with it today. Many educational works investigated the inner workings of cinema, and some, having understood them, suggested that they were capable of teaching others to do so. These publications have almost never been translated into Italian and remain seldom studied even in the US, and yet they are absolutely crucial for understanding how cinema established itself on an industrial and aesthetic level. There are two key words that crop up time and time again in these books, the first being “action”, one of the first words uttered when a film starts rolling: “lights, camera, action”. This collection of terms is interesting in that “motore” highlights the presence of a machine that has to be started up, followed by “action”, which expresses that something must happen at that moment in front of that machine, otherwise the film will not exist. As such, “action” – a term to which I have devoted some of my studies – is a fundamental word here in that it represents a sort of moment of birth of the film that is very clear – tangible, even. The other word is “composition”, and this is an even more interesting word with a history that deserves a closer look: the first professor of cinema in history, Victor Oscar Freeburg (I edited the Italian translation of his textbook “The Art of Photoplay Making”, published in 1918), took up his position at Columbia University in 1915 and, in doing so, took on the task of teaching the first ever university course in cinema. Whilst Freeburg was, for his time, a very well-educated and highly-qualified person, having studied at Yale and then obtained his doctorate in theatre at Columbia, cinema was not entirely his field of expertise. He was asked to teach a course entitled “Photoplay Writing”. At the time, a film was known as a “photoplay”, in that it was a photographed play of sorts, and the fact that the central topic of the course was photoplay writing makes it clear that back then, the scriptwriter was considered the main author of the work. From this point of view, it made sense to entrust the teaching of cinema to an expert in theatre, based on the idea that it was useful to first and foremost teach a sort of photographable dramaturgy. However, upon arriving at Columbia, Freeburg soon realised whilst preparing his course that “photoplay writing” risked misleading the students, as it is not enough to simply write a story in order to make a film; as such, he decided to change the title of his course to “photoplay composition”. This apparently minor alteration, from “writing” to “composition”, in fact marked a decisive conceptual shift in that it highlighted that it was no longer enough to merely write: one had to “compose”. So it was that the author of a film became, according to Freeburg, not the scriptwriter or director, but the “cinema composer” (a term of his own coinage), thus directing and broadening the concept of composition towards music, on the one hand, and architecture, on the other. We are often inclined to think that cinema has inherited expressive modules that come partly from literature, partly from theatre and partly from painting, but in actual fact, what Freeburg helps us to understand is that there are strong elements of music and architecture in a film, emphasising the lofty theme of the project. In his book, he explores at great length the relationship between static and dynamic forms in cinema, a topic that few have ever addressed in that way and that again, does not immediately spring to mind as applicable to a film. I believe that those initial intuitions were the result of a reflection unhindered by all the prejudices and preconceived notions that subsequently began to condition film studies as a discipline, and I feel that they are of great use to use today because they guide us, on the one hand, towards a symphonic idea of filmmaking, and on the other, towards an idea that preserves the fairly clear imprint of architecture. Space-Time In cinema as in architecture, the relationship between space and time is a crucial theme: in every textbook, space and time are amongst the first chapters to be studied precisely because in cinema, they undergo a process of metamorphosis – as Edgar Morin would say – which is vital to constructing the intermediate world of film. Indeed, from both a temporal and a spatial point of view, cinema provides a kind of ubiquitous opportunity to overlap different temporalities and spatialities, to move freely from one space to another, but above all, to construct new systems of time. The rules of film editing – especially so-called “invisible editing”, i.e. classical editing that conceals its own presence – are rules built upon specific and precise connections that hold together different spaces – even distant ones – whilst nonetheless giving the impression of unity, of contiguity, of everything that cinema never is in reality, because cinema is constantly fragmented and interrupted, even though we very often perceive it in continuity. As such, from both a spatial and a temporal perspective, there are technical studies that explain the rules of how to edit so as to give the idea of spatial continuity, as well as theoretical studies that explain how cinema has transformed our sense of space and time. To mark the beginning of Parma’s run as Italy’s Capital of Culture, an exhibition was organised entitled “Time Machine. Seeing and Experiencing Time”, curated by Antonio Somaini, with the challenge of demonstrating how cinema, from its earliest experiments to the digital age, has managed to manipulate and transform time, profoundly affecting our way of engaging with it. The themes of time and space are vital to understanding cinema, including from a philosophical point of view: in two of Gilles Deleuze’s seminal volumes, “The Movement Image” and “The Time Image”, the issues of space and time become the two great paradigms not only for explaining cinema, but also – as Deleuze himself says – for explaining a certain 20th-century philosophy. Deleuze succeeds in a truly impressive endeavour, namely linking cinema to philosophical reflection – indeed, making cinema into an instrument of philosophical thought; this heteronomy of filmmaking is then also transferred to its ability to become an instrument that goes beyond its own existence to become a reflection on the century that saw it as a protagonist of sorts. Don Ihde argues that every era has a technical discovery that somehow becomes what he calls an “epistemological engine”: a tool that opens up a system of thought that would never have been possible without that discovery. One of the many examples of this over the centuries is the camera obscura, but we could also name cinema as the defining discovery for 20th-century thought: indeed, cinema is indispensable for understanding the 20th century, just as the Internet is for understanding our way of thinking in the 21st century. Real-virtual Nowadays, the film industry is facing the crisis of cinema closures, ultimately caused by ever-spreading media platforms and the power of the economic competition that they are exerting by aggressively entering the field of production and distribution, albeit with a different angle on the age-old desire to garner audiences. Just a few days ago, Martin Scorsese was lamenting the fact that on these platforms, the artistic project is in danger of foundering, as excellent projects are placed in a catalogue alongside a series of products of varying quality, thus confusing the viewer. A few years ago, during the opening ceremony of the academic year at the University of Southern California, Steven Spielberg and George Lucas expressed the same concept about the future of cinema in a different way. Lucas argued that cinemas would soon have to become incredibly high-tech places where people can have an experience that is impossible to reproduce elsewhere, with a ticket price that takes into account the expanded and increased experiential value on offer thanks to the new technologies used. Spielberg, meanwhile, observed that cinemas will manage to survive if they manage to transform the cinemagoer from a simple viewer into a player, an actor of sorts. The history of cinema has always been marked by continuous adaptation to technological evolutions. I do not believe that cinema will ever end. Jean-Luc Godard, one of the great masters of the Nouvelle Vague, once said in an interview: «I am very sorry not to have witnessed the birth of cinema, but I am sure that I will witness its death». Godard, who was born in 1930, is still alive. Since its origins, cinema has always transformed rather than dying. Raymond Bellour says that cinema is an art that never finishes finishing, a phrase that encapsulates the beauty and the secret of cinema: an art that never quite finishes finishing is an art that is always on the very edge of the precipice but never falls off, although it leans farther and farther over that edge. This is undoubtedly down to cinema’s ability to continually keep up with technique and technology, and in doing so to move – even to a different medium – to relocate, as contemporary theorists say, even finally moving out of cinemas themselves to shift onto platforms and tablets, yet all without ever ceasing to be cinema. That said, we should give everything we’ve got to ensure that cinemas survive.
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Avram, Horea. "The Convergence Effect: Real and Virtual Encounters in Augmented Reality Art." M/C Journal 16, no. 6 (November 7, 2013). http://dx.doi.org/10.5204/mcj.735.

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Анотація:
Augmented Reality—The Liminal Zone Within the larger context of the post-desktop technological philosophy and practice, an increasing number of efforts are directed towards finding solutions for integrating as close as possible virtual information into specific real environments; a short list of such endeavors include Wi-Fi connectivity, GPS-driven navigation, mobile phones, GIS (Geographic Information System), and various technological systems associated with what is loosely called locative, ubiquitous and pervasive computing. Augmented Reality (AR) is directly related to these technologies, although its visualization capabilities and the experience it provides assure it a particular place within this general trend. Indeed, AR stands out for its unique capacity (or ambition) to offer a seamless combination—or what I call here an effect of convergence—of the real scene perceived by the user with virtual information overlaid on that scene interactively and in real time. The augmented scene is perceived by the viewer through the use of different displays, the most common being the AR glasses (head-mounted display), video projections or monitors, and hand-held mobile devices such as smartphones or tablets, increasingly popular nowadays. One typical example of AR application is Layar, a browser that layers information of public interest—delivered through an open-source content management system—over the actual image of a real space, streamed live on the mobile phone display. An increasing number of artists employ this type of mobile AR apps to create artworks that consist in perceptually combining material reality and virtual data: as the user points the smartphone or tablet to a specific place, virtual 3D-modelled graphics or videos appear in real time, seamlessly inserted in the image of that location, according to the user’s position and orientation. In the engineering and IT design fields, one of the first researchers to articulate a coherent conceptualization of AR and to underlie its specific capabilities is Ronald Azuma. He writes that, unlike Virtual Reality (VR) which completely immerses the user inside a synthetic environment, AR supplements reality, therefore enhancing “a user’s perception of and interaction with the real world” (355-385). Another important contributor to the foundation of AR as a concept and as a research field is industrial engineer Paul Milgram. He proposes a comprehensive and frequently cited definition of “Mixed Reality” (MR) via a schema that includes the entire spectrum of situations that span the “continuum” between actual reality and virtual reality, with “augmented reality” and “augmented virtuality” between the two poles (283). Important to remark with regard to terminology (MR or AR) is that especially in the non-scientific literature, authors do not always explain a preference for either MR or AR. This suggests that the two terms are understood as synonymous, but it also provides evidence for my argument that, outside of the technical literature, AR is considered a concept rather than a technology. Here, I use the term AR instead of MR considering that the phrase AR (and the integrated idea of augmentation) is better suited to capturing the convergence effect. As I will demonstrate in the following lines, the process of augmentation (i.e. the convergence effect) is the result of an enhancement of the possibilities to perceive and understand the world—through adding data that augment the perception of reality—and not simply the product of a mix. Nevertheless, there is surely something “mixed” about this experience, at least for the fact that it combines reality and virtuality. The experiential result of combining reality and virtuality in the AR process is what media theorist Lev Manovich calls an “augmented space,” a perceptual liminal zone which he defines as “the physical space overlaid with dynamically changing information, multimedia in form and localized for each user” (219). The author derives the term “augmented space” from the term AR (already established in the scientific literature), but he sees AR, and implicitly augmented space, not as a strictly defined technology, but as a model of visuality concerned with the intertwining of the real and virtual: “it is crucial to see this as a conceptual rather than just a technological issue – and therefore as something that in part has already been an element of other architectural and artistic paradigms” (225-6). Surely, it is hard to believe that AR has appeared in a void or that its emergence is strictly related to certain advances in technological research. AR—as an artistic manifestation—is informed by other attempts (not necessarily digital) to merge real and fictional in a unitary perceptual entity, particularly by installation art and Virtual Reality (VR) environments. With installation art, AR shares the same spatial strategy and scenographic approach—they both construct “fictional” areas within material reality, that is, a sort of mise-en-scène that are aesthetically and socially produced and centered on the active viewer. From the media installationist practice of the previous decades, AR inherited the way of establishing a closer spatio-temporal interaction between the setting, the body and the electronic image (see for example Bruce Nauman’s Live-Taped Video Corridor [1970], Peter Campus’s Interface [1972], Dan Graham’s Present Continuous Pasts(s) [1974], Jeffrey Shaw’s Viewpoint [1975], or Jim Campbell’s Hallucination [1988]). On the other hand, VR plays an important role in the genealogy of AR for sharing the same preoccupation for illusionist imagery and—at least in some AR projects—for providing immersive interactions in “expanded image spaces experienced polysensorily and interactively” (Grau 9). VR artworks such as Paul Sermon, Telematic Dreaming (1992), Char Davies’ Osmose (1995), Michael Naimark’s Be Now Here (1995-97), Maurice Benayoun’s World Skin: A Photo Safari in the Land of War (1997), Luc Courchesne’s Where Are You? (2007-10), are significant examples for the way in which the viewer can be immersed in “expanded image-spaces.” Offering no view of the exterior world, the works try instead to reduce as much as possible the critical distance the viewer might have to the image he/she experiences. Indeed, AR emerged in great part from the artistic and scientific research efforts dedicated to VR, but also from the technological and artistic investigations of the possibilities of blending reality and virtuality, conducted in the previous decades. For example, in the 1960s, computer scientist Ivan Sutherland played a crucial role in the history of AR contributing to the development of display solutions and tracking systems that permit a better immersion within the digital image. Another important figure in the history of AR is computer artist Myron Krueger whose experiments with “responsive environments” are fundamental as they proposed a closer interaction between participant’s body and the digital object. More recently, architect and theorist Marcos Novak contributed to the development of the idea of AR by introducing the concept of “eversion”, “the counter-vector of the virtual leaking out into the actual”. Today, AR technological research and the applications made available by various developers and artists are focused more and more on mobility and ubiquitous access to information instead of immersivity and illusionist effects. A few examples of mobile AR include applications such as Layar, Wikitude—“world browsers” that overlay site-specific information in real-time on a real view (video stream) of a place, Streetmuseum (launched in 2010) and Historypin (launched in 2011)—applications that insert archive images into the street-view of a specific location where the old images were taken, or Google Glass (launched in 2012)—a device that provides the wearer access to Google’s key Cloud features, in situ and in real time. Recognizing the importance of various technological developments and of the artistic manifestations such as installation art and VR as predecessors of AR, we should emphasize that AR moves forward from these artistic and technological models. AR extends the installationist precedent by proposing a consistent and seamless integration of informational elements with the very physical space of the spectator, and at the same time rejects the idea of segregating the viewer into a complete artificial environment like in VR systems by opening the perceptual field to the surrounding environment. Instead of leaving the viewer in a sort of epistemological “lust” within the closed limits of the immersive virtual systems, AR sees virtuality rather as a “component of experiencing the real” (Farman 22). Thus, the questions that arise—and which this essay aims to answer—are: Do we have a specific spatial dimension in AR? If yes, can we distinguish it as a different—if not new—spatial and aesthetic paradigm? Is AR’s intricate topology able to be the place not only of convergence, but also of possible tensions between its real and virtual components, between the ideal of obtaining a perceptual continuity and the inherent (technical) limitations that undermine that ideal? Converging Spaces in the Artistic Mode: Between Continuum and Discontinuum As key examples of the way in which AR creates a specific spatial experience—in which convergence appears as a fluctuation between continuity and discontinuity—I mention three of the most accomplished works in the field that, significantly, expose also the essential role played by the interface in providing this experience: Living-Room 2 (2007) by Jan Torpus, Under Scan (2005-2008) by Rafael Lozano-Hemmer and Hans RichtAR (2013) by John Craig Freeman and Will Pappenheimer. The works illustrate the three main categories of interfaces used for AR experience: head-attached, spatial displays, and hand-held (Bimber 2005). These types of interface—together with all the array of adjacent devices, software and tracking systems—play a central role in determining the forms and outcomes of the user’s experience and consequently inform in a certain measure the aesthetic and socio-cultural interpretative discourse surrounding AR. Indeed, it is not the same to have an immersive but solitary experience, or a mobile and public experience of an AR artwork or application. The first example is Living-Room 2 an immersive AR installation realized by a collective coordinated by Jan Torpus in 2007 at the University of Applied Sciences and Arts FHNW, Basel, Switzerland. The work consists of a built “living-room” with pieces of furniture and domestic objects that are perceptually augmented by means of a “see-through” Head Mounted Display. The viewer perceives at the same time the real room and a series of virtual graphics superimposed on it such as illusionist natural vistas that “erase” the walls, or strange creatures that “invade” the living-room. The user can select different augmenting “scenarios” by interacting with both the physical interfaces (the real furniture and objects) and the graphical interfaces (provided as virtual images in the visual field of the viewer, and activated via a handheld device). For example, in one of the scenarios proposed, the user is prompted to design his/her own extended living room, by augmenting the content and the context of the given real space with different “spatial dramaturgies” or “AR décors.” Another scenario offers the possibility of creating an “Ecosystem”—a real-digital world perceived through the HMD in which strange creatures virtually occupy the living-room intertwining with the physical configuration of the set design and with the user’s viewing direction, body movement, and gestures. Particular attention is paid to the participant’s position in the room: a tracking device measures the coordinates of the participant’s location and direction of view and effectuates occlusions of real space and then congruent superimpositions of 3D images upon it. Figure 1: Jan Torpus, Living-Room 2 (Ecosystems), Augmented Reality installation (2007). Courtesy of the artist. Figure 2: Jan Torpus, Living-Room 2 (AR decors), Augmented Reality installation (2007). Courtesy of the artist.In this sense, the title of the work acquires a double meaning: “living” is both descriptive and metaphoric. As Torpus explains, Living-Room is an ambiguous phrase: it can be both a living-room and a room that actually lives, an observation that suggests the idea of a continuum and of immersion in an environment where there are no apparent ruptures between reality and virtuality. Of course, immersion is in these circumstances not about the creation of a purely artificial secluded space of experience like that of the VR environments, but rather about a dialogical exercise that unifies two different phenomenal levels, real and virtual, within a (dis)continuous environment (with the prefix “dis” as a necessary provision). Media theorist Ron Burnett’s observations about the instability of the dividing line between different levels of experience—more exactly, of the real-virtual continuum—in what he calls immersive “image-worlds” have a particular relevance in this context: Viewing or being immersed in images extend the control humans have over mediated spaces and is part of a perceptual and psychological continuum of struggle for meaning within image-worlds. Thinking in terms of continuums lessens the distinctions between subjects and objects and makes it possible to examine modes of influence among a variety of connected experiences. (113) It is precisely this preoccupation to lessen any (or most) distinctions between subjects and objects, and between real and virtual spaces, that lays at the core of every artistic experiment under the AR rubric. The fact that this distinction is never entirely erased—as Living-Room 2 proves—is part of the very condition of AR. The ambition to create a continuum is after all not about producing perfectly homogenous spaces, but, as Ron Burnett points out (113), “about modalities of interaction and dialogue” between real worlds and virtual images. Another way to frame the same problematic of creating a provisional spatial continuum between reality and virtuality, but this time in a non-immersive fashion (i.e. with projective interface means), occurs in Rafael Lozano-Hemmer’s Under Scan (2005-2008). The work, part of the larger series Relational Architecture, is an interactive video installation conceived for outdoor and indoor environments and presented in various public spaces. It is a complex system comprised of a powerful light source, video projectors, computers, and a tracking device. The powerful light casts shadows of passers-by within the dark environment of the work’s setting. A tracking device indicates where viewers are positioned and permits the system to project different video sequences onto their shadows. Shot in advance by local videographers and producers, the filmed sequences show full images of ordinary people moving freely, but also watching the camera. As they appear within pedestrians’ shadows, the figurants interact with the viewers, moving and establishing eye contact. Figure 3: Rafael Lozano-Hemmer, Under Scan (Relational Architecture 11), 2005. Shown here: Trafalgar Square, London, United Kingdom, 2008. Photo by: Antimodular Research. Courtesy of the artist. Figure 4: Rafael Lozano-Hemmer, Under Scan (Relational Architecture 11), 2005. Shown here: Trafalgar Square, London, United Kingdom, 2008. Photo by: Antimodular Research. Courtesy of the artist. One of the most interesting attributes of this work with respect to the question of AR’s (im)possible perceptual spatial continuity is its ability to create an experientially stimulating and conceptually sophisticated play between illusion and subversion of illusion. In Under Scan, the integration of video projections into the real environment via the active body of the viewer is aimed at tempering as much as possible any disparities or dialectical tensions—that is, any successive or alternative reading—between real and virtual. Although non-immersive, the work fuses the two levels by provoking an intimate but mute dialogue between the real, present body of the viewer and the virtual, absent body of the figurant via the ambiguous entity of the shadow. The latter is an illusion (it marks the presence of a body) that is transcended by another illusion (video projection). Moreover, being “under scan,” the viewer inhabits both the “here” of the immediate space and the “there” of virtual information: “the body” is equally a presence in flesh and bones and an occurrence in bits and bytes. But, however convincing this reality-virtuality pseudo-continuum would be, the spatial and temporal fragmentations inevitably persist: there is always a certain break at the phenomenological level between the experience of real space, the bodily absence/presence in the shadow, and the displacements and delays of the video image projection. Figure 5: John Craig Freeman and Will Pappenheimer, Hans RichtAR, augmented reality installation included in the exhibition “Hans Richter: Encounters”, Los Angeles County Museum of Art, 2013. Courtesy of the artists. Figure 6: John Craig Freeman and Will Pappenheimer, Hans RichtAR, augmented reality installation included in the exhibition “Hans Richter: Encounters”, Los Angeles County Museum of Art, 2013. Courtesy of the artists. The third example of an AR artwork that engages the problem of real-virtual spatial convergence as a play between perceptual continuity and discontinuity, this time with the use of hand-held mobile interface is Hans RichtAR by John Craig Freeman and Will Pappenheimer. The work is an AR installation included in the exhibition “Hans Richter: Encounters” at Los Angeles County Museum of Art, in 2013. The project recreates the spirit of the 1929 exhibition held in Stuttgart entitled Film und Foto (“FiFo”) for which avant-garde artist Hans Richter served as film curator. Featured in the augmented reality is a re-imaging of the FiFo Russian Room designed by El Lissitzky where a selection of Russian photographs, film stills and actual film footage was presented. The users access the work through tablets made available at the exhibition entrance. Pointing the tablet at the exhibition and moving around the room, the viewer discovers that a new, complex installation is superimposed on the screen over the existing installation and gallery space at LACMA. The work effectively recreates and interprets the original design of the Russian Room, with its scaffoldings and surfaces at various heights while virtually juxtaposing photography and moving images, to which the authors have added some creative elements of their own. Manipulating and converging real space and the virtual forms in an illusionist way, AR is able—as one of the artists maintains—to destabilize the way we construct representation. Indeed, the work makes a statement about visuality that complicates the relationship between the visible object and its representation and interpretation in the virtual realm. One that actually shows the fragility of establishing an illusionist continuum, of a perfect convergence between reality and represented virtuality, whatever the means employed. AR: A Different Spatial Practice Regardless the degree of “perfection” the convergence process would entail, what we can safely assume—following the examples above—is that the complex nature of AR operations permits a closer integration of virtual images within real space, one that, I argue, constitutes a new spatial paradigm. This is the perceptual outcome of the convergence effect, that is, the process and the product of consolidating different—and differently situated—elements in real and virtual worlds into a single space-image. Of course, illusion plays a crucial role as it makes permeable the perceptual limit between the represented objects and the material spaces we inhabit. Making the interface transparent—in both proper and figurative senses—and integrating it into the surrounding space, AR “erases” the medium with the effect of suspending—at least for a limited time—the perceptual (but not ontological!) differences between what is real and what is represented. These aspects are what distinguish AR from other technological and artistic endeavors that aim at creating more inclusive spaces of interaction. However, unlike the CAVE experience (a display solution frequently used in VR applications) that isolates the viewer within the image-space, in AR virtual information is coextensive with reality. As the example of the Living-Room 2 shows, regardless the degree of immersivity, in AR there is no such thing as dismissing the real in favor of an ideal view of a perfect and completely controllable artificial environment like in VR. The “redemptive” vision of a total virtual environment is replaced in AR with the open solution of sharing physical and digital realities in the same sensorial and spatial configuration. In AR the real is not denounced but reflected; it is not excluded, but integrated. Yet, AR distinguishes itself also from other projects that presuppose a real-world environment overlaid with data, such as urban surfaces covered with screens, Wi-Fi enabled areas, or video installations that are not site-specific and viewer inclusive. Although closely related to these types of projects, AR remains different, its spatiality is not simply a “space of interaction” that connects, but instead it integrates real and virtual elements. Unlike other non-AR media installations, AR does not only place the real and virtual spaces in an adjacent position (or replace one with another), but makes them perceptually convergent in an—ideally—seamless way (and here Hans RichtAR is a relevant example). Moreover, as Lev Manovich notes, “electronically augmented space is unique – since the information is personalized for every user, it can change dynamically over time, and it is delivered through an interactive multimedia interface” (225-6). Nevertheless, as our examples show, any AR experience is negotiated in the user-machine encounter with various degrees of success and sustainability. Indeed, the realization of the convergence effect is sometimes problematic since AR is never perfectly continuous, spatially or temporally. The convergence effect is the momentary appearance of continuity that will never take full effect for the viewer, given the internal (perhaps inherent?) tensions between the ideal of seamlessness and the mostly technical inconsistencies in the visual construction of the pieces (such as real-time inadequacy or real-virtual registration errors). We should note that many criticisms of the AR visualization systems (being them practical applications or artworks) are directed to this particular aspect related to the imperfect alignment between reality and digital information in the augmented space-image. However, not only AR applications can function when having an estimated (and acceptable) registration error, but, I would state, such visual imperfections testify a distinctive aesthetic aspect of AR. The alleged flaws can be assumed—especially in the artistic AR projects—as the “trace,” as the “tool’s stroke” that can reflect the unique play between illusion and its subversion, between transparency of the medium and its reflexive strategy. In fact this is what defines AR as a different perceptual paradigm: the creation of a convergent space—which will remain inevitably imperfect—between material reality and virtual information.References Azuma, Ronald T. “A Survey on Augmented Reality.” Presence: Teleoperators and Virtual Environments 6.4 (Aug. 1997): 355-385. < http://www.hitl.washington.edu/projects/knowledge_base/ARfinal.pdf >. Benayoun, Maurice. World Skin: A Photo Safari in the Land of War. 1997. Immersive installation: CAVE, Computer, video projectors, 1 to 5 real photo cameras, 2 to 6 magnetic or infrared trackers, shutter glasses, audio-system, Internet connection, color printer. Maurice Benayoun, Works. < http://www.benayoun.com/projet.php?id=16 >. Bimber, Oliver, and Ramesh Raskar. Spatial Augmented Reality. Merging Real and Virtual Worlds. Wellesley, Massachusetts: AK Peters, 2005. 71-92. Burnett, Ron. How Images Think. Cambridge, Mass.: MIT Press, 2004. Campbell, Jim. Hallucination. 1988-1990. Black and white video camera, 50 inch rear projection video monitor, laser disc players, custom electronics. Collection of Don Fisher, San Francisco. Campus, Peter. Interface. 1972. Closed-circuit video installation, black and white camera, video projector, light projector, glass sheet, empty, dark room. Centre Georges Pompidou Collection, Paris, France. Courchesne, Luc. Where Are You? 2005. Immersive installation: Panoscope 360°. a single channel immersive display, a large inverted dome, a hemispheric lens and projector, a computer and a surround sound system. Collection of the artist. < http://courchel.net/# >. Davies, Char. Osmose. 1995. Computer, sound synthesizers and processors, stereoscopic head-mounted display with 3D localized sound, breathing/balance interface vest, motion capture devices, video projectors, and silhouette screen. Char Davies, Immersence, Osmose. < http://www.immersence.com >. Farman, Jason. Mobile Interface Theory: Embodied Space and Locative Media. New York: Routledge, 2012. Graham, Dan. Present Continuous Past(s). 1974. Closed-circuit video installation, black and white camera, one black and white monitor, two mirrors, microprocessor. Centre Georges Pompidou Collection, Paris, France. Grau, Oliver. Virtual Art: From Illusion to Immersion. Translated by Gloria Custance. Cambridge, Massachusetts, London: MIT Press, 2003. Hansen, Mark B.N. New Philosophy for New Media. Cambridge, Mass.: MIT Press, 2004. Harper, Douglas. Online Etymology Dictionary, 2001-2012. < http://www.etymonline.com >. Manovich, Lev. “The Poetics of Augmented Space.” Visual Communication 5.2 (2006): 219-240. Milgram, Paul, Haruo Takemura, Akira Utsumi, Fumio Kishino. “Augmented Reality: A Class of Displays on the Reality-Virtuality Continuum.” SPIE [The International Society for Optical Engineering] Proceedings 2351: Telemanipulator and Telepresence Technologies (1994): 282-292. Naimark, Michael, Be Now Here. 1995-97. Stereoscopic interactive panorama: 3-D glasses, two 35mm motion-picture cameras, rotating tripod, input pedestal, stereoscopic projection screen, four-channel audio, 16-foot (4.87 m) rotating floor. Originally produced at Interval Research Corporation with additional support from the UNESCO World Heritage Centre, Paris, France. < http://www.naimark.net/projects/benowhere.html >. Nauman, Bruce. Live-Taped Video Corridor. 1970. Wallboard, video camera, two video monitors, videotape player, and videotape, dimensions variable. Solomon R. Guggenheim Museum, New York. Novak, Marcos. Interview with Leo Gullbring, Calimero journalistic och fotografi, 2001. < http://www.calimero.se/novak2.htm >. Sermon, Paul. Telematic Dreaming. 1992. ISDN telematic installation, two video projectors, two video cameras, two beds set. The National Museum of Photography, Film & Television in Bradford England. Shaw, Jeffrey, and Theo Botschuijver. Viewpoint. 1975. Photo installation. Shown at 9th Biennale de Paris, Musée d'Art Moderne, Paris, France.
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Viljoen, Martina. "Mzansi Magic." M/C Journal 26, no. 5 (October 2, 2023). http://dx.doi.org/10.5204/mcj.2989.

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Introduction Jerusalema, a song from Mzansi — an informal isiZulu name for South Africa — became a global hit during the Covid-19 pandemic. Set to a repetitive, slow four-to-a-bar beat characteristic of South African house music, the gospel-influenced song was released through Open Mic Productions in 2019 by the DJ and record producer Kgaogelo Moagi, popularly known as ‘Master KG’. The production resulted from a collaboration between Master KG, the music producer Charmza The DJ, who composed the music, and the vocalist Nomcebo Zikode, who wrote the lyrics and performed the song for the master recording. Jerusalema immediately trended on social media and, as a “soundtrack of the pandemic” (Modise), became one of the most popular songs of 2020. Soon, it reached no. 1 on the music charts in Belgium, Romania, the Netherlands, South Africa, and Switzerland, while going triple platinum in Italy and double platinum in Spain (Hissong). By September 2020, Jerusalema was the most Shazammed song in history. To date, it has generated more than half a billion views on YouTube. After its initial success as a music video, the song’s influence was catapulted to a global cultural phenomenon by the #JerusalemaDanceChallenge video posted by the Angolan dance troupe Fenómenos do Semba in 2020, featuring exquisite dance steps that inspired a viral social media challenge. Some observed that footwork in several of the videos posted, suggested dance types associated with pantsula jive and kwaito music, both of which originated from the black townships of South Africa during the apartheid era. Yet, the leader of the Angolan dance troupe Fenómenos do Semba, Adilson Maiza claimed that the group’s choreography mixed kuduro dance steps (derived from the Angolan Portuguese term “cu duro” or “hard ass”) and Afro-beat. According to Master KG, indeed, the choreography made famous by the Angolan dancers conveyed an Angolan touch, described by Maiza as signature ginga e banga Angolana (Angolan sway and swag; Kabir). As a “counter-contagion” in the age of Coronavirus (Kabir), groups of individuals, ranging from school learners and teachers, police officers, and nursing staff in Africa to priests and nuns in Europe and Palestinians in the Old City of Jerusalem were posting Jerusalema dance videos. Famous efforts came from Vietnam, Switzerland, Ireland, Austria, and Morocco. Numerous videos of healthcare workers became a source of hope for patients with COVID-19 (Chingono). Following the thought of Zygmunt Bauman, in this article I interpret Jerusalema as a “re-enchantment” of a disenchanted world. Focussing on the song’s “magic”, I interrogate why this music video could take on such special meaning for millions of individuals and inspire a viral dance craze. My understanding of “magic” draws on the writings of Patrick Curry, who, in turn, bases his definition of the term on the thought of J.R.R. Tolkien. Curry (5) cites Tolkien in differentiating between two ways in which the word “magic” is generally used: “one to mean enchantment, as in: ‘It was magic!’ and the other to denote a paranormal means to an end, as in: ‘to use magic’”. The argument in this article draws on the first of these explications. As a global media sensation, Jerusalema placed a spotlight on the paucity of a “de-spiritualized, de-animated world,” a world “waging war against mystery and magic” (Baumann x-xi). However, contexts of production and reception, as outlined in Burns and Hawkins (2ff.), warrant consideration of social and cultural values and ideologies masked by the music video’s idealised representation of everyday South African life and its glamourised expression of faith. Thus, while referring to the millennia-old Jerusalem trope and its ensuing mythologies via an intertextual reading, I shall also consider the song alongside the South African-produced epic gangster action film Jerusalema (2008; Orange) while furthermore reflecting on the contexts of its production. Why Jerusalema — Why Its “Magic”? The global fame attained by Master KG’s Jerusalema brought to the fore questions of what made the song and its ensuing dance challenge so exceptional and what lay behind its “magic” (Ndzuta). The song’s simple yet deeply spiritual words appeal to God to take the singer to the heavenly city. In an abbreviated form, as translated from the original isiZulu, the words mean, “Jerusalem is my home, guard me, walk with me, do not leave me here — Jerusalem is my home, my place is not here, my kingdom is not here” (“Jerusalema Lyrics in English”). These words speak of the yearning for salvation, home, and togetherness, with Jerusalem as its spiritual embodiment. As Ndzuta notes, few South African songs have achieved the kind of global status attained by “Jerusalema”. A prominent earlier example is Miriam Makeba’s dance hit Pata Pata, released in the 1960s during the apartheid era. The song’s global impact was enabled by Makeba’s fame and talent as a singer and her political activism against the apartheid regime (Ndzuta). Similarly, the South African hits included on Paul Simon’s Graceland album (1986) — like Ladysmith Black Mambazo’s Homeless — emanated from a specific politico-historical moment that, despite critique against Simon for violating the cultural boycott against South Africa at the time, facilitated their international impact and dissemination (Denselow). Jerusalema’s fame was not tied to political activism but derived from the turbulent times of the COVID-19 pandemic, which, according to statistics published by the World Health Organization, by the end of 2020 had claimed more than 3 million lives globally (“True Death Toll of Covid-19”). Within this context, the song’s message of divine guidance and the protection of a spiritual home was particularly relevant as it lifted global spirits darkened by the pandemic and the many losses it incurred. Likewise, the #JerusalemaDanceChallenge brought joy and feelings of togetherness during these challenging times, as was evidenced by the countless videos posted online. The Magic of the Myth Central to the lyrics of Jerusalema is the city of Jerusalem, which has, as Hees (95) notes, for millennia been “an intense marker of personal, social and religious identity and aspirations in words and music”. Nevertheless, Master KG’s Jerusalema differs from other “Jerusalem songs” in that it encompasses dense layering of “enchantment”. In contrast to Ladysmith Black Mambazo’s Awu Jerusalema, for instance, with its solemn, hymn-like structure and close harmonic vocal delivery, Master KG’s Jerusalema features Nomcebo’s sensuous and versatile voice in a gripping version of the South African house/gospel style known affectionately as the “Amapiano sound” — a raw hybrid of deep house, jazz and lounge music characterised by the use of synthesizers and wide percussive basslines (Seroto). In the original music video, in combination with Nomcebo’s soulful rendition, visuals featuring everyday scenes from South African township life take on alluring, if not poetic dimensions — a magical sensory mix, to which an almost imperceptible slow-motion camera effect adds the impression of “time slowing down”, simultaneously “softening” images of poverty and decay. Fig. 1: “Enchantment” and the joy of the dance. Still from the video “Jerusalema”. From a philosophical perspective, Zygmunt Bauman (xi) contends that “it is against a dis-enchanted world that the postmodern re-enchantment is aimed”. Yet, in a more critical vein, he also argues that, within the postmodern condition, humanity has been left alone with its fears and with an existential void that is “here to stay”: “postmodernity has not allayed the fears that modernity injected into humanity; postmodernity only privatized these fears”. For this reason, Bauman believes, postmodernity “had to become an age of imagined communities” (xviii-xxix). Furthermore, he deems that it is because of its extreme vulnerability that community provides the focus of postmodern concerns in attracting so much intellectual and “real-world” attention (Bauman xxix). Most notably, and relevant to the phenomenon of the media craze, as discussed in this article, Bauman defines the imagined community by way of the cogito “I am seen, therefore I exist” (xix). Not only does Bauman’s line of thought explain the mass and media appeal of populist ideologies of postmodernity that strive to “fill the void”, like Sharon Blackie’s The Enchanted Life — Unlocking the Magic of the Everyday, or Mattie James’s acclaimed Everyday Magic: The Joy of Not Being Everything and Still Being More than Enough; it also illuminates the immense collective appeal of the #JerusalemaDanceChallenge. Here, Bauman’s thought on the power of shared experience — in this case, mass-mediated experience — is, again, of particular relevance: “having no other … anchors except the affections of their ‘members’, imagined communities exist solely through … occasional outbursts of togetherness” (xix). Among these, he lists “demonstrations, marches, festivals, riots” (xix). Indeed, the joyous shared expression of the #JerusalemaDanceChallenge videos posted online during the COVID-19 pandemic may well sort under similar festive public “outbursts”. As a ceremonial dance that tells the story of shared experiences and longings, Jerusalema may be seen as one such collective celebration. True to African dance tradition, more than being merely entertainment for the masses, each in its own way, the dance videos recount history, convey emotion, celebrate rites of passage, and help unify communities in one of the darkest periods of the recent global past. An Intertextual Context for Reading “Jerusalema” However, historical dimensions of the “Jerusalem trope” suggest that Jerusalema might also be understood from a more critical perspective. As Hees (92) notes, the trope of the loss of and longing for the city of Jerusalem represents a merging of mythologies through the ages, embodied in Hebrew, Roman, Christian, Muslim, and Zionist religious cultures. Still, many Jerusalem narratives refrain from referring to its historical legacy, which fuelled hostility between the West and the Muslim world still prevalent today. Thus, the historical realities of fraud, deceit, greed, betrayal, massacres, and even cannibalism are often shunned so that Jerusalem — one of the holiest yet most blood-soaked cities in the world (Hees 92, 95) — is elevated as a symbol of the Heavenly City. In this respect, the South African crime epic Gangster Paradise: Jerusalema, which premiered at the Berlin International Film Festival in 2008 and was later submitted to the Academy Awards for consideration to qualify as a nominee for Best Foreign Language Film (De Jager), stands in stark contrast to the divine connotations of Master KG’s Jerusalema. According to its director Ralph Ziman (Stecker), the film, inspired by a true story, offers a raw look into post-apartheid crime and corruption in the South African city of Johannesburg (De Villiers 8). Its storyline provides a sharp critique of the economic inequalities that torment South Africa in post-apartheid democracy, capturing the dissatisfaction and the “wave of violent crimes that resulted from the economic realities at its root” (Azuawusiefe 102). The irony of the narrative resides in the fact that the main protagonist, Lucky Kunene, at first reluctant to resort to a life of crime, turns to car hijacking and then to hijacking derelict, over-crowded buildings in the inner-city centre of Hillbrow (Hees 90). Having become a wealthy crime boss, Johannesburg, for him, becomes symbolic of a New Jerusalem (“Jerusalem Entjha”; Azuawusiefe 103; Hees 91-92). Entangled in the criminal underbelly of the city and arrested for murder, Kunene escapes from prison, relocating to the coastal city of Durban where, again, he envisages “Jerusalem Enthjha” (which, supposedly, once more implies a life of crime). As a portrayal of inner-city life in Johannesburg, this narrative takes on particular relevance for the current state of affairs in the country. In September this year, an uncontainable fire at a derelict, overcrowded hijacked building owned by Johannesburg municipal authorities claimed the lives of 73 people — a tragic event reported on by all major TV networks worldwide. While the events and economic actualities pictured in the film thus offer a realistic view of the adversities of current South African life, visual content in Master KG’s Jerusalema sublimates everyday South African scenes. Though the deprivation, decay, and poverty among which the majority of South Africans live is acknowledged in the video, its message of a yearning for salvation and a “better home” is foregrounded while explicit critique is shunned. This means that Jerusalema’s plea for divine deliverance is marked by an ambivalence that may weaken an understanding of the video as “pure magic”. Fig. 2: Still from the video Jerusalema showing decrepit living conditions in the background. “Jerusalema” as Layers of Meaning From Bauman’s perspective, Jerusalema — both as a music video and the #JerusalemaDanceChallenge — may represent a more profound human longing for imagined communal celebration beyond mass-mediated entertainment. From such a viewpoint, it may be seen as one specific representation of the millennia-old trope of a heavenly, transcendent Jerusalem in the biblical tradition, the celestial city providing a dwelling for the divine to enter this world (Thompson 647). Nevertheless, in Patrick Curry’s terms, as a media frenzy, the song and its ensuing dance challenge may also be understood as “enchantment enslaved by magic”; that is, enchantment in the service of mass-mediated glamour (7). This implies that Jerusalema is not exempt from underlying ideologised conditions of production, or an endorsement of materialistic values. The video exhibits many of the characteristics of a prototypical music video that guarantee commercial success — a memorable song, the incorporation of noteworthy dance routines, the showcasing of a celebrated artist, striking relations between music and image, and flashy visuals, all of which are skilfully put together (compare Korsgaard). Auslander observes, for instance, that in current music video production the appearance and behaviour of artists are the basic units of communication from which genre-specific personae are constructed (100). In this regard, the setting of a video is crucial for ensuring coherence with the constructed persona (Vernallis 87). These aspects come to the fore in Master KG’s video rendition of Jerusalema. The vocalist Nomcebo Zikode is showcased in settings that serve as a favourable backdrop to the spiritual appeal of the lyrics, either by way of slightly filtered scenes of nature or scenes of worshippers or seekers of spiritual blessing. In addition, following the gospel genre type, her gestures often suggest divine adoration. Fig. 3: Vocalist Nomcebo Zikode in a still from the video Jerusalema. However, again some ambiguity of meaning may be noted. First, the fashionable outfits featured by the singer are in stark contrast with scenes of poverty and deprivation later in the video. The impression of affluence is strengthened by her stylish make-up and haircut and the fact that she changes into different outfits during the song. This points to a glamorisation of religious worship and an idealisation of township life that disregards South Africa’s dire economic situation, which existed even before COVID-19, due to massive corruption and state capture in which the African National Congress is fully implicated (Momoniat). Furthermore, according to media reportage, Jerusalema’s context of production was not without controversy. Though the video worked its magic in the hearts of millions of viewers and listeners worldwide, the song’s celebration as a global hit was marred by legal battles over copyright and remuneration issues. First, it came to light that singer-songwriter Nomcebo Zikode had for a considerable period not been paid for her contribution to the production following Jerusalema’s commercial release in 2019 (Modise). Therefore, she resorted to a legal dispute. Also, it was alleged that Master KG was not the original owner of the music and was not even present when the song was created. Thus, the South African artists Charmza The DJ (Presley Ledwaba) and Biblos (Ntimela Chauke), who claimed to be the original creators of the track, also instituted legal action against Kgaogelo Moagi, his record label Open Mic Productions, and distributor Africori SA whose majority shareholder is the Warner Music Group (Madibogo). The Magic of the Dance Despite these moral and material ambiguities, Jerusalema’s influence as a global cultural phenomenon during the era of COVID spoke to a more profound yearning for the human condition, one that was not necessarily based on religious conviction (Shoki). Perhaps this was vested foremost in the simplicity and authenticity that transpired from the original dance challenge video and its countless pursuals posted online at the time. These prohibit reading the Jerusalema phenomenon as pseudo-enchantment driven only by a profit motive. As a wholly unforeseen, unifying force of hope and joy, the dance challenge sparked a global trend that fostered optimism among millions. Fig. 4: The Angolan dance troupe Fenómenos do Semba. (Still from the original #JerusalemaDanceChallenge video.) As stated earlier, Jerusalema did not originate from political activism. Yet, Professor of English literature Ananya Kabir uncovers a layer of meaning associated with the dance challenge, which she calls “alegropolitics” or a “politics of joy” — the joy of the dance ­­— that she links on the one hand with the Jerusalem trope and its history of trauma and dehumanisation, and, on the other, with Afro-Atlantic expressive culture as associated with enslavement, colonialism, and commodification. In her reading of the countless videos posted, their “gift to the world” is “the secret of moving collectively”. By way of individual responses to “poly-rhythmic Africanist aesthetic principles … held together by a master-structure”, Kabir interprets this communal dance as “resistance, incorporating kinetic and rhythmic principles that circulated initially around the Atlantic rim (including the Americas, Europe, the Caribbean, and Africa)”. For her, the #JerusalemaDanceChallenge is “an example of how dance enables convivencia (living together)”; “it is a line dance (animation in French, animação in Portuguese, animación in Spanish) that enlivens parties through simple choreography that makes people dance together”. In this sense, the routine’s syncopated steps allow more and more people to join as each repetition unfolds — indeed, a celebratory example of Bauman’s imagined community that exists through an “outburst of togetherness” (xix). Such a collective “fest” demonstrates how, in dance leader Maiza’s words, “it is possible to be happy with little: we party with very little” (Kabir). Accordingly, as part of a globally mediated community, with just the resources of the body (Kabir), the locked-down world partied, too, for the duration of the magical song. Whether seen as a representation of the millennia-old trope of a heavenly, transcendent Jerusalem, or, in Curry’s understanding, as enchantment in the service of mass-mediated glamour, Jerusalema and its ensuing dance challenge form an undeniable part of recent global history involving the COVID-19 pandemic. As a media frenzy, it contributed to the existing body of “Jerusalem songs”, and lifted global spirits clouded by the pandemic and its emotional and material losses. Likewise, the #JerusalemaDanceChallenge was symbolic of an imagined global community engaging in “the joy of the dance” during one of the most challenging periods in humanity’s recent past. References Auslander, Philip. “Framing Personae in Music Videos.” The Bloomsbury Handbook of Popular Music Video Analysis. Eds. Loria A. Burns and Stan Hawkins. London: Bloomsbury, 2019. 92-109. 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