Статті в журналах з теми "Social responsible marketing"
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Mandal, Pratap Chandra. "Socially-Responsible Target Marketing and Marketing Communications." International Journal of Social Ecology and Sustainable Development 13, no. 1 (January 2022): 1–16. http://dx.doi.org/10.4018/ijsesd.293247.
Повний текст джерелаMandal, Pratap Chandra. "Socially-Responsible Marketing Communications." Journal of Media Management and Entrepreneurship 3, no. 1 (January 2021): 1–17. http://dx.doi.org/10.4018/jmme.290301.
Повний текст джерелаPaužuolienė, Jurgita, and Daiva Viningienė. "Socially responsible marketing impact to organizations implementing socially responsibility." Management Theory and Studies for Rural Business and Infrastructure Development 36, no. 3 (October 14, 2014): 616–26. http://dx.doi.org/10.15544/mts.2014.058.
Повний текст джерелаIlic, Milena, Branislav Radnovic, and Zoran D. Zivkovic. "SOCIALY RESPONSIBLE MARKETING - YESTERDAY AND TODAY." Journal of Economic Development, Environment and People 1, no. 3 (December 22, 2012): 59. http://dx.doi.org/10.26458/jedep.v1i3.28.
Повний текст джерелаBandyopadhyay, Chinmoy, and Subhasis Ray. "Responsible Marketing: Can Social Enterprises Show the Way?" Journal of Nonprofit & Public Sector Marketing 31, no. 2 (October 16, 2018): 164–83. http://dx.doi.org/10.1080/10495142.2018.1526738.
Повний текст джерелаSADCHENKO, O. V., and M. S. NICHITAILOVA. "ENVIRONMENTALLY RESPONSIBLE MARKETING IN NATURAL USE." Economic innovations 20, no. 4(69) (December 20, 2018): 148–59. http://dx.doi.org/10.31520/ei.2018.20.4(69).148-159.
Повний текст джерелаGeorge, R., and N. Frey. "Creating change in responsible tourism management through social marketing." South African Journal of Business Management 41, no. 1 (March 31, 2010): 11–23. http://dx.doi.org/10.4102/sajbm.v41i1.510.
Повний текст джерелаSeretny, Marek, and Aleksandra Seretny. "Sustainable Marketing - a new Era in the Responsible Marketing Development." Foundations of Management 4, no. 2 (December 1, 2012): 63–76. http://dx.doi.org/10.2478/fman-2013-0011.
Повний текст джерелаMitchell, Alex, Judith Madill, and Samia Chreim. "Marketing and social enterprises: implications for social marketing." Journal of Social Marketing 5, no. 4 (October 12, 2015): 285–306. http://dx.doi.org/10.1108/jsocm-09-2014-0068.
Повний текст джерелаCurley, Christina B., and Nadia Abgrab Noormohamed. "Social Media Marketing Effects On Corporate Social Responsibility." Journal of Business & Economics Research (JBER) 12, no. 1 (December 31, 2013): 61. http://dx.doi.org/10.19030/jber.v12i1.8379.
Повний текст джерелаBhattacharya, CB. "Responsible Marketing: Doing Well by Doing Good." GfK Marketing Intelligence Review 8, no. 1 (May 1, 2016): 8–17. http://dx.doi.org/10.1515/gfkmir-2016-0002.
Повний текст джерелаYefremova, N. "Marketing aspects of corporate social responsibility in the context of innovative development of business structures." Galic'kij ekonomičnij visnik 66, no. 5 (2020): 155–61. http://dx.doi.org/10.33108/galicianvisnyk_tntu2020.05.155.
Повний текст джерелаSmith, N. Craig, Guido Palazzo, and C. B. Bhattacharya. "Marketing’s Consequences: Stakeholder Marketing and Supply Chain Corporate Social Responsibility Issues." Business Ethics Quarterly 20, no. 4 (October 2010): 617–41. http://dx.doi.org/10.5840/beq201020440.
Повний текст джерелаSmith, Anne M., and Terry O'Sullivan. "Environmentally responsible behaviour in the workplace: An internal social marketing approach." Journal of Marketing Management 28, no. 3-4 (March 2012): 469–93. http://dx.doi.org/10.1080/0267257x.2012.658837.
Повний текст джерелаCarrigan, Marylyn, Caroline Moraes, and Sheena Leek. "Fostering Responsible Communities: A Community Social Marketing Approach to Sustainable Living." Journal of Business Ethics 100, no. 3 (December 8, 2010): 515–34. http://dx.doi.org/10.1007/s10551-010-0694-8.
Повний текст джерелаLialiuk, Alla, Andrii Kolosok, Olena Skoruk, Liliia Hromko, and Nataliia Hrytsiuk. "Consumer packaging as a tool for social and ethical marketing." Innovative Marketing 15, no. 1 (March 23, 2019): 76–88. http://dx.doi.org/10.21511/im.15(1).2019.07.
Повний текст джерелаRebrova, V. V. "Social Advertising as Instrument of Social Marketing and Way of Formation of the Positive Image of the Brand." Humanities and Social Sciences. Bulletin of the Financial University 9, no. 4 (December 4, 2019): 148–52. http://dx.doi.org/10.26794/2226-7867-2019-9-4-148-152.
Повний текст джерелаBarsova, Oksana. "EVOLUTION OF SOCIALLY RESPONSIBLE MARKETING IN RUSSIAN SERVICE SECTOR." CBU International Conference Proceedings 5 (September 22, 2017): 19–22. http://dx.doi.org/10.12955/cbup.v5.895.
Повний текст джерелаRybina, Olena I., Nataliia E. Letunovska, and Aleksandra Kuzior. "Socially responsible marketing as a way to increase the competitiveness of business entities." Mechanism of an Economic Regulation, no. 1 (2020): 86–96. http://dx.doi.org/10.21272/mer.2020.87.07.
Повний текст джерелаKrivokuća, Milan. "Social responsibility in the application of integrated marketing communication." Serbian Journal of Engineering Management 5, no. 2 (2020): 33–41. http://dx.doi.org/10.5937/sjem2002033k.
Повний текст джерелаIlliashenko, Serhii, Galina Peresadko, Olga Pidlisna, and Evgeniy Kovalenko. "Corporate social responsibility in marketing researches: Literature review." Corporate Ownership and Control 11, no. 4 (2014): 499–503. http://dx.doi.org/10.22495/cocv11i4c5p8.
Повний текст джерелаParke, Adrian, Andrew Harris, Jonathan Parke, Jane Rigbye, and Alex Blaszczynski. "RESPONSIBLE MARKETING AND ADVERTISING IN GAMBLING: A CRITICAL REVIEW." Journal of Gambling Business and Economics 8, no. 3 (April 28, 2015): 21–35. http://dx.doi.org/10.5750/jgbe.v8i3.972.
Повний текст джерелаSana, Shib Sankar. "Price competition between green and non green products under corporate social responsible firm." Journal of Retailing and Consumer Services 55 (July 2020): 102118. http://dx.doi.org/10.1016/j.jretconser.2020.102118.
Повний текст джерелаAsfahani, Ahmed M. "The Impact of Socially Responsible Marketing on TV Viewership and Household Conflicts: A Theoretical Descriptive Study." WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS 19 (January 18, 2022): 396–401. http://dx.doi.org/10.37394/23207.2022.19.35.
Повний текст джерелаFourali, Chahid. "Developing World-Class Social Marketing Standards: A Step in the Right Direction for a More Socially Responsible Marketing Profession." Social Marketing Quarterly 15, no. 2 (May 22, 2009): 14–24. http://dx.doi.org/10.1080/15245000902957334.
Повний текст джерелаAjina, Ahmed Suhail, Sanjit Roy, Bang Nguyen, Arnold Japutra, and Ali Homaid Al-Hajla. "Enhancing brand value using corporate social responsibility initiatives." Qualitative Market Research: An International Journal 23, no. 4 (January 15, 2020): 575–602. http://dx.doi.org/10.1108/qmr-11-2017-0145.
Повний текст джерелаSu, Lujun, Songshan (Sam) Huang, and Joanna Pearce. "How does destination social responsibility contribute to environmentally responsible behaviour? A destination resident perspective." Journal of Business Research 86 (May 2018): 179–89. http://dx.doi.org/10.1016/j.jbusres.2018.02.011.
Повний текст джерелаJahdi, Khosro. "Cause-related marketing (CaRM) and corporate social responsibility (CSR)." Social Responsibility Journal 10, no. 4 (September 30, 2014): 674–84. http://dx.doi.org/10.1108/srj-07-2012-0063.
Повний текст джерелаA, Vanaja, and S. Vasantha. "Influence of Social Media on Brand Trust During COVID-19 Through Corporate Social Responsibility Communication." ECS Transactions 107, no. 1 (April 24, 2022): 8819–29. http://dx.doi.org/10.1149/10701.8819ecst.
Повний текст джерелаConfetto, Maria Giovanna, and Alfonso Siano. "Social Media Content: A Management Framework." International Journal of Business and Management 13, no. 6 (May 16, 2018): 84. http://dx.doi.org/10.5539/ijbm.v13n6p84.
Повний текст джерелаFogel, Gyongyi K., and Lorinda F. Lewis. "Target Marketing and Ethics Brand Advertising and Marketing Campaigns." International Journal of Social Ecology and Sustainable Development 1, no. 4 (October 2010): 10–25. http://dx.doi.org/10.4018/jsesd.2010100102.
Повний текст джерелаÖzturan, Peren, and Amir Grinstein. "Can the marketing department benefit from socially responsible marketing activities? The role of legitimacy and customers’ interest in social responsibility." European Journal of Marketing 56, no. 2 (December 14, 2021): 400–441. http://dx.doi.org/10.1108/ejm-09-2020-0670.
Повний текст джерелаBrunninge, Olof, and Helgi-Valur Fridriksson. "“We have always been responsible”." European Business Review 29, no. 3 (May 8, 2017): 372–83. http://dx.doi.org/10.1108/ebr-02-2016-0033.
Повний текст джерелаStazyk, Edmund C., Alisa Moldavanova, and H. George Frederickson. "Sustainability, Intergenerational Social Equity, and the Socially Responsible Organization." Administration & Society 48, no. 6 (January 24, 2014): 655–82. http://dx.doi.org/10.1177/0095399713519094.
Повний текст джерелаCsapóné Riskó, Tünde, Ádám Péntek, and Troy Wiwczaroski. "Is it worth being socially responsible?" Applied Studies in Agribusiness and Commerce 10, no. 1 (March 31, 2016): 73–80. http://dx.doi.org/10.19041/apstract/2016/1/10.
Повний текст джерелаDiffley, Sarah, and Patrick McCole. "The value of social networking sites in hotels." Qualitative Market Research: An International Journal 22, no. 2 (April 8, 2019): 114–32. http://dx.doi.org/10.1108/qmr-01-2017-0027.
Повний текст джерелаPatino, Anthony, Velitchka D. Kaltcheva, Dennis Pitta, Ven Sriram, and Robert D. Winsor. "How important are different socially responsible marketing practices? An exploratory study of gender, race, and income differences." Journal of Consumer Marketing 31, no. 1 (January 7, 2014): 2–12. http://dx.doi.org/10.1108/jcm-10-2013-0733.
Повний текст джерелаČerkasov, Jiří, Jan Huml, Lucie Vokáčová, and Klára Margarisová. "Consumer’s Attitudes to Corporate Social Responsibility and Green Marketing." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 65, no. 6 (2017): 1865–72. http://dx.doi.org/10.11118/actaun201765061865.
Повний текст джерелаAli, Imran, and Saud Mandurah. "The Role of Personal Values and Perceived Social Support in Developing Socially Responsible Consumer Behavior." Asian Social Science 12, no. 10 (September 19, 2016): 180. http://dx.doi.org/10.5539/ass.v12n10p180.
Повний текст джерелаLei, Shan, and Yafei Zhang. "The role of the media in socially responsible investing." International Journal of Bank Marketing 38, no. 4 (February 25, 2020): 823–41. http://dx.doi.org/10.1108/ijbm-09-2019-0332.
Повний текст джерелаNingrum, Sulistyo Rahayu, and Fitria Widiyani Roosinda. "IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY PT KAI DAOP 8 SURABAYA DALAM PROGRAM RAIL CLINIC." Jurnal Riset Komunikasi 3, no. 2 (August 27, 2020): 194–209. http://dx.doi.org/10.38194/jurkom.v3i2.129.
Повний текст джерелаSoni, Sheetal, and Abhishek Soni. "Cause Related Marketing: An Ethical Quandary or an Altruistic Charity." Think India 17, no. 3 (November 16, 2014): 7–14. http://dx.doi.org/10.26643/think-india.v17i3.7804.
Повний текст джерелаAndriianova, Marina V., and Valeriia V. Kruchinina. "The role of the concept of corporate social responsibility in promoting goods and services in the economically developed countries." SHS Web of Conferences 89 (2020): 06005. http://dx.doi.org/10.1051/shsconf/20208906005.
Повний текст джерелаChakraborty, Anirban, and Ankur Jha. "Corporate social responsibility in marketing: a review of the state-of-the-art literature." Journal of Social Marketing 9, no. 4 (October 14, 2019): 418–46. http://dx.doi.org/10.1108/jsocm-01-2019-0005.
Повний текст джерелаTiwari, Bindu, and Naveen Kumar. "Corporate Social Responsibility Performance in Relation with Digitalization of Marketing in India." International Journal of Emerging Research in Management and Technology 7, no. 4 (June 5, 2018): 25. http://dx.doi.org/10.23956/ijermt.v7i4.3.
Повний текст джерелаTsimonis, Georgios, and Sergios Dimitriadis. "Brand strategies in social media." Marketing Intelligence & Planning 32, no. 3 (April 29, 2014): 328–44. http://dx.doi.org/10.1108/mip-04-2013-0056.
Повний текст джерелаTkaczyk, Stanisław, Joanna Kuzincow, and Grzegorz Ganczewski. "Life Cycle Assessment in Management of Socially Responsible Enterprise." Foundations of Management 6, no. 3 (December 1, 2014): 71–82. http://dx.doi.org/10.1515/fman-2015-0019.
Повний текст джерелаGoolsby, Jerry R., and Shelby D. Hunt. "Cognitive Moral Development and Marketing." Journal of Marketing 56, no. 1 (January 1992): 55–68. http://dx.doi.org/10.1177/002224299205600106.
Повний текст джерелаPrendergast, Gerard Paul, and Alex S. L. Tsang. "Explaining socially responsible consumption." Journal of Consumer Marketing 36, no. 1 (January 14, 2019): 146–54. http://dx.doi.org/10.1108/jcm-02-2018-2568.
Повний текст джерелаA. Ogwo, Patrick. "Strategies in Inculcating Environmental Responsible Behaviour in Abia State, Nigeria Using Community – Based Social Marketing." IOSR Journal of Humanities and Social Science 19, no. 8 (2014): 106–9. http://dx.doi.org/10.9790/0837-1981106109.
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