Дисертації: "Smart tourisme"

1

Aïdi, Naïma. "Vers un dispositif d'intelligence territoriale pour élucider la signification de la smart destination dans des territoires touristiques en mutation." Electronic Thesis or Diss., Université Gustave Eiffel, 2024. http://www.theses.fr/2024UEFL2008.

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Le tourisme contemporain se situe au coeur d'une période de transitions et de mutations qui est principalement soutenue par deux éléments : la technologie et le développement durable. La croissance des mobilités touristiques, l'incorporation des technologies de l'information et de la communication dans tous les interstices de la chaine touristique et les impératifs écologiques obligent les acteurs à repenser la relation entre les territoires touristiques, les pratiques, la technologie et la préservation de l'environnement. En moins d'une décennie, le concept de la smart destination a fait l'objet d'une production prolifique de travaux, notamment dans la littérature internationale, et entend faire usage de la technologie pour développer des territoires touristiques innovants et durables, bénéficiant à la fois aux touristes et aux résidents. Cette thèse de doctorat vise à mieux comprendre la signification d'une smart destination en questionnant sa capacité à répondre aux problématiques d'un territoire touristique qui est traversé par des mutations technologiques, environnementales et sociétales. Pour y parvenir, nous faisons le choix d'aborder le concept de la smart destination par une approche de l'intelligence territoriale, en proposant un cadre d'analyse structuré à partir des notions d'écosystème, de résilience et de dispositif. Ce cadre d'analyse se traduit par un dispositif d'intelligence territoriale qui donne la possibilité d'effectuer une analyse multi-échelle de la smart destination, pour mettre en lumière sa complexité et son processus de développement. Notre ancrage disciplinaire en sciences de l'information et de la communication nous permet de nous inscrire dans un cadre pluridisciplinaire en mobilisant la théorie des parties prenantes, la théorie de l'acteur-réseau et la théorie systémique des communications afin de décrire, comprendre et expliquer plus finement le développement d'un projet de smart destination, dans le but d'apprécier sa portée innovante et durable au sein d'un territoire touristique. Au regard du développement international de la smart destination, nos trois études de cas menés à Florianópolis (Brésil), Málaga (Espagne) et Nice (France) nous donnent matière pour démontrer que la smart destination constitue un dispositif socio-techno-touristique qui sert davantage à stimuler l'innovation technologique que l'innovation sociale
Contemporary tourism is at the heart of a period of transitions and changes which is mainly supported by two elements: technology and sustainable development. The growth of tourist mobility, the incorporation of information and communication technologies in all interstices of the tourist chain and ecological imperatives force actors to rethink the relationship between tourist territories, practices, technology and preservation of the environment. In less than a decade, the concept of the smart destination has been the subject of a prolific production of work, particularly in international literature, and intends to use technology to develop innovative and sustainable tourist territories, benefiting both tourists and residents. This doctoral thesis aims to better understand the meaning of a smart destination by questioning its ability to respond to the problems of a tourist territory which is crossed by technological, environmental and societal changes. To achieve this, we choose to approach the concept of the smart destination through territorial intelligence, by proposing an analysis framework structured from the notions of ecosystem, resilience and dispositive. This analysis framework results in a territorial intelligence dispositive which makes it possible to carry out a multi-scale analysis of the smart destination, to highlight its complexity and its development process. Our disciplinary anchoring in information and communication sciences allows us to be part of a multidisciplinary framework by mobilizing stakeholder theory, actor-network theory and systemic communications theory in order to describe, understand and explain in more detail the development of a smart destination project, with the aim of assessing its innovative and sustainable scope within a tourist territory. With regard to the international development of the smart destination, our three case studies carried out in Florianópolis (Brazil), Málaga (Spain) and Nice (France) give us material to demonstrate that the smart destination constitutes a socio-techno-tourist dispositive that serves more to stimulate technological innovation than social innovation

2

Cavalheiro, Mariana Brandão. "Understanding smart tourism destination: evidence from a smart city project implementation in an international tourism destination." reponame:Repositório Institucional do FGV, 2017. http://hdl.handle.net/10438/19309.

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O rápido aumento da população urbana apresenta novos desafios para a administração de cidades em todo o mundo. No entanto, com a adoção generalizada de tecnologias de informação e comunicação (TIC), um número crescente de iniciativas estão sendo implementadas para aliviar essa tensão ao tentar transformar os centros urbanos em cidades inteligentes. Paralelamente ao conceito de cidades inteligentes, uma variação específica deste conceito emergiu no setor de turismo, cunhado na ideia de destinos turísticos inteligentes (DTI). Com base na experiência de Armação dos Búzios (RJ, Brasil), esta pesquisa explora algumas questões cruciais ao processo de transformação de um destino turístico em inteligente. De fato, os principais destinos turísticos estão implementando cada vez mais as TIC para enriquecer as experiências dos turistas e, como resultado, melhorar a competitividade do destino. Apesar do crescente número de iniciativas de DTI em diferentes países, a literatura existente permanece incipiente sobre esse fenômeno crescente. Assim, o primeiro artigo desta tese propõe um modelo teórico – o Smart Destinantion Development Model - visando indicar um caminho estratégico que um destino turístico deveria seguir para se tornar inteligente. Ao discutir a ideia de DTI, argumentamos que, além de aumentar a competitividade do destino, um projeto de DTI deve basear-se em um paradigma sustentável para criar valor público para a comunidade local. O segundo trabalho, desenvolvido sob a perspectiva da teoria Ator-Rede, está focado em investigar o processo de implementação do projeto de cidade inteligente de Armação dos Búzios, denominado Cidade Inteligente Búzios (CIB). Além disso, essa pesquisa também tentou entender o papel do contexto na implementação de um projeto de cidade inteligente. Nossas descobertas revelam que o projeto da cidade inteligente estudado foi principalmente motivado pela regulação pública e decisões, que caracterizamos como de cima para baixo, praticadas através das interações de seus participantes Após reconhecer o papel dos atores envolvidos no projeto CIB, bem como suas motivações, o terceiro artigo analisou o mesmo projeto usando o modelo SDDM. Desta forma, o artigo III visa investigar se, no processo de implementação do projeto da cidade inteligente, Armação dos Búzios também buscou se tornar um DTI. Nossos resultados mostraram que, apesar das oportunidades que surgiram com a infraestrutura tecnológica trazida pelo projeto da cidade inteligente, o setor de turismo de Armação dos Búzios não conseguiu se tornar mais eficiente. Assim, o último artigo provou que as TIC não irão atuar por si só para melhorar a experiência dos turistas. Na verdade, há uma cadeia de valor turístico muito complexa que precisa ser organizada e envolvida com uma visão estratégica comum, antes que a tecnologia se torne útil para aumentar a competitividade do destino turístico.
The rapid increase in urban population poses significant challenges to the administration of cities throughout the world. However, with the widespread adoption of information and communication technologies (ICT), a growing number of initiatives are being implemented to alleviate such strain by attempting to transform urban centers into Smart Cities. Parallel to the concept of Smart City, a specific variation of this concept is emerging in the Tourism sector, which regards the idea of Smart Tourism Destinations (STD). Drawing upon Armação dos Búzios (RJ, Brazil) experience, this research explores some key issues to be addressed in the process of transforming a tourism destination into a smart one. In fact, mainstream tourism destinations are increasingly implementing ICTs to enrich tourists' experiences and, as a result, improve the competitiveness of the tourism destination. Despite the growing number of STD initiatives in different countries, the extant literature remains silent on this growing phenomenon. As such, the first article of this thesis proposes a theoretical model – The Smart Destination Development Model – aimed at indicating a strategic path that a tourism destination should follow to become a smart one. By discussing the idea of STD, we argue that besides enhancing the destination competitiveness, an STD project should be grounded on a sustainable paradigm in order to create public value for the hosting community. The second paper, developed under the Actor-Network theory perspective, is focused on investigating the implementation process of the smart city project that took place in Armação dos Búzios, named Cidade Inteligente Búzios (CIB). Additionally, this research also attempted to understand the role of context in the implementation of a smart city project. Our findings reveal that the smart city project studied was primarily motivated by public regulation and mainstream decisions we characterized as top-down decisions implemented through interactions of project participants. After acknowledging the role of actors involved the CIB project, as well as their motivations, the third article has studied the same project using the SDDM. In this way, article III aims at investigating if in the process of implementing the smart city project, Armação dos Búzios also sought to become a STD. Our results have shown that, despite the opportunities that emerged with the technological infrastructure brought by the smart city project, the tourism sector of Armação dos Búzios was not able to become more efficient. Thus, the last paper has proven that ICT will not act by itself in improving the tourists’ experience. In fact, there is a very complex touristic value chain that needs to be organized, and be engaged with a common strategic vision, before technology becomes useful to increase the tourism destination competitiveness.

3

Bisetto, Arianna <1995&gt. "Algorithms meet tourism: Tourism 4.0 “Smart Destinations in the land of Venice”." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/17601.

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Il turismo è oggigiorno una delle principali fonti di reddito per molti paesi nel mondo. Mai come oggi le persone hanno facile accesso a tante informazioni; tuttavia, questa opportunità e gli scenari ad essa collegati, sono strettamente dipendente all’uso dei dispositivi mobili. Le nostre città prevedono servizi urbani i cui supporti non sono sostanzialmente cambiati nel corso dell’ultimo secolo: le pensiline delle fermate degli autobus, i pannelli led e la segnaletica delle stazioni metropolitane, le mappe o l’arredo urbanistico; sono solo alcuni esempi dell’obsolescenza diffusa. Il settore turistico richiede una sempre maggiore efficienza dei servizi e la capacità congiunta di fornire un valore aggiunto in ambienti tecnologicamente completi, integrati e altamente dinamici. In questa ottica, fornire un servizio completo e “real time” ai turisti è una risorsa competitiva cruciale, migliorabile sia in ambito locale (dalle diverse destinazioni turistiche), sia in ambito intermediario da chi fornisce il servizio, organizza la vacanza e gestisce varie informazioni attraverso il digitale. Tutto ciò è possibile sfruttando il progresso e traendo vantaggio dal mondo digitale. Sebbene l’utente medio sia capace di adattarsi ai suggerimenti e gestisca autonomamente situazioni contingenti, la mancata organizzazione e la conseguente perdita di tempo nella ricerca delle informazioni, riducono inevitabilmente il grado di soddisfazione generale. È questa una delle principali sfide da intraprendere nel mondo moderno dell’industria turistica; l’intenzione e la volontà di rendere quanto più possibile personalizzata l’esperienza dell’utente al fine di massimizzare la sua soddisfazione. Di regola un cliente insoddisfatto può arrecare molti più danni, anche a livello reputazionale, dei benefici apportati da un cliente soddisfatto. Per evitare questa situazione sgradevole è bene agire focalizzandosi sulle necessità e sulle richieste dell’utente. Le persone necessitano di strumenti capaci di adattarsi a diversi scenari, ai propri comportamenti e abitudini, a interessi, capacità e preferenze; strumenti capaci quindi di fornire le scelte potenzialmente migliori e più personalizzate possibili. L'obiettivo è di creare un sistema di raccomandazione turistica basato sull'ontologia, che offra suggerimenti personalizzati a cittadini e turisti (compresi quelli con “bisogni speciali”), fornisca informazioni sulle località di soggiorno, aggiornamenti in tempo reale di servizi ed attrazioni, e ponga attenzione a fattori come: meteo, l’afflusso di gente, chiusure temporanee o altre misure straordinarie. La piattaforma poggerà su algoritmi, rapportati ad elementi quali la geo localizzazione, il profilo utente, le preferenze dell’utente e le informazioni sensibili al contesto. Lo sviluppo di un tale sistema è volto a stimolare lo sviluppo e l’innovazione delle singole località, definite “smart destinations”; si parlerebbe così di località e destinazioni capaci di conferire un valore aggiunto al sistema, mediante il beneficio delle innovazioni in campo tecnologico quali: Intelligenza Artificiale, Blockchain, realtà aumentata e realtà virtuale. In questo modo è possibile contribuire ad una migliore gestione dell’afflusso dei turisti, eliminando il problema dell’overtourism nelle grandi città o nelle spiagge, focalizzando e massimizzando l’attenzione sull’esperienza del singolo viaggiatore.

4

Celen, Mustafa, and Maximiliano Rojas. "Value Creation From User Generated Content for Smart Tourism Destinations." Thesis, Högskolan Dalarna, Mikrodataanalys, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:du-34430.

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This paper aims to show how User Generated Content can create value for Smart Tourism Destinations. Applying the analysis on 5 different cases in the region of Stockholm to derive patterns and opportunities of value creation generated by UGC in tourism. Findings of this paper is also discussed in terms of improving decision making, possibilities of new business models and importance of technological improvements on STD’s. Finally, thoughts on models are presented for researchers and practitioners that might be interested in exploitation of UGC in the context of information-intensive industries and mainly in Tourism.

5

Paladini, Sofia <1995&gt. "Torino: da città-fabbrica a smart city. Analisi della candidatura al context European Capital of Smart Tourism." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/17561.

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Negli anni, la città di Torino ha vissuto una profonda trasformazione: da città-fabbrica, incentrata esclusivamente sulla sua industria manifatturiera, è divenuta una smart city, una città intelligente dove gli individui, consapevoli dell’importanza delle nuove tecnologie, modificano il proprio modus vivendi et operandi in base alle nuove richieste della società. Il lavoro si apre con una breve introduzione sull’evoluzione del turismo, a cui segue una descrizione dei nuovi concetti di digital business ecosystem e di smart destination, per poi avviare uno studio approfondito dell’impegno profuso dall’Unione Europea nel settore turistico. A questo proposito, viene preso in considerazione il context European Capital of Smart Tourism, proposto dalla Commissione Europea, dove la città di Torino si candida e risulta tra le dieci finaliste. Il corpo di questo lavoro è focalizzato interamente su Torino, con un’analisi dettagliata delle sue caratteristiche e potenzialità nei settori dell’accessibilità, della sostenibilità, della digitalizzazione e del patrimonio culturale legato alla creatività, i quattro parametri presi in esame dal comitato di valutazione del context. Attraverso lo studio dei tre piani strategici della città, susseguitisi dal 1998, si mette in risalto l’obiettivo primario del capoluogo piemontese: divenire una metropoli entro il 2025. Pertanto, sulla base di tale scopo, viene avviato un paragone con i vincitori del context per proporre nuove best practices da applicare all’interno dell’organizzazione cittadina nel tentativo di ottenere un riconoscimento più ampio a livello europeo. Infine, segue una breve descrizione di quei settori che sono stati messi da parte dal context in esame, per valutare un'eventuale posizione di Torino se le categorie di selezione fossero state diverse.

6

Kopyl, Vladyslav, and Владислав Копил. "Development of tourist services in the "smart city": world experience." Thesis, National Aviation University, 2021. https://er.nau.edu.ua/handle/NAU/51236.

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1. Smart Cities and Communities Industrial Initiative [Електронний ресурс]. – Режим доступу:http://eurlex.europa.eu/LexUriServ/LexUriServ.do?uri=COM:2009:0519:FIN:EN:PDF 2. UNWTO. World Tourism Organization. [Електронний ресурс]. – Режим доступу: http://www2.unwto.org/
One of the most important components of the services sector is the tourism market, among which are distinguished: historical, "green", recreational, entertainment, sports, youth, urban and other types of tourism. In the XXI century, the processes of urbanization are actively spreading. The development of the tourism potential of cities is therefore of great importance to all countries of the world. Let’s note that modern cities of developed countries, including EU countries, are acquired the status of "smart city".
Однією з найважливіших складових сфери послуг є туристичний ринок, серед якого виділяють: історичний, «зелений», рекреаційний, розважальний, спортивний, молодіжний, міський та інші види туризму. У XXI столітті процеси урбанізації активно поширюються. Тому розвиток туристичного потенціалу міст має велике значення для всіх країн світу. Зазначимо, що сучасні міста розвинених країн, зокрема країн ЄС, набувають статусу «розумного міста».

7

Polishuk, Natali. "Implementing social media data in algorithms for estimating crowdedness in tourist's attractions." Thesis, Linnéuniversitetet, Institutionen för medieteknik (ME), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-66075.

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8

Atanga, Barbara Apaalabono. "Assessing the impact of smart tourism on the accessibility of people living with mobility disabilities." Kent State University / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=kent1586688586285019.

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9

CARAVELLO, Emanuela. "Soluzioni smart per la fruizione del patrimonio culturale in siti UNESCO." Doctoral thesis, Università degli Studi di Palermo, 2022. https://hdl.handle.net/10447/565682.

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10

Hönninger, Jan. "Smart City concepts and their approach on sustainability, transportation and tourism – Waterborne transportation, an opportunity for sustainability?" Thesis, Umeå universitet, Institutionen för geografi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-182461.

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Due to urbanization and the population of cities producing up to 75% of emission, Smart City concepts, looking at sustainability and more efficiency within the city, with the help of IoT and ICT based technology, are seen as an opportunity to act future-oriented, today. Construction and transportation are seen as the main contributors on the way of change from energy consumption to energy production. Enhancing infrastructure to improve the quality of all sorts of public transportation is thus of utter importance to governance, interested in Smart City concepts. Looking at the literature, waterborne transportation has not received much scientific attention in the context of being implemented into Smart City initiatives. This systematic literature research draws logical conclusions from the researched literature. The research concludes with a research agenda for future research to deepen the knowledge in the explanatory field of waterborne transportation making use of Smart City technologies. The main findings of this thesis are: First, waterborne transportation poses a threat to the environment and impacts sustainability of water bodies, as well as the environment surrounding them. Second, Smart City technologies can successfully be implemented in waterborne transportation when carefully planned. Barriers for the implementation of Smart City concepts can be lack of knowledge, investment, data security and readiness of infrastructure. These can be overcome through the help of collaboration and knowledge sharing among the involved stakeholders. Third, the image of the industry can be shifted, as well as its direct impact and the indirect use of waterborne transportation can be made more sustainable and ecosystem friendly. This transition attracts further customers, who otherwise were not willing to use waterborne transportation. In order to make waterborne transportation more sustainable and part of the Smart City movement, knowledge needs to be deepened and awareness about the topic needs to be spread. Its use of Smart City technologies needs to be further investigated, looking at specific types and tailored solutions for them, as well as how beneficial such an investment can be for governments and companies regarding ecological costs and their image. This thesis mainly aims to help scholars, interested in further research to deepen the knowledge on waterborne transportation in a sustainability context, but also companies and governance, looking to make waterborne transportation more sustainable.

11

Kiltoft, Casandra, and Simona Sevelin. "Smarta upplevelser inom regional turism och destinationsutveckling : En fallstudie av nuläge och möjligheter kring teknisk mediering och turistupplevelser i Nyköping." Thesis, Södertörns högskola, Medieteknik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-31924.

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Denna uppsats beskriver smart turism, undersöker utvecklingsmöjligheter på tekniskt medierade upplevelser och framställer en fallstudie av Nyköping som turistdestination med ett inbäddat fall Nyköpingshus. Studien baseras på en empirisk forskningsstrategi med kvalitativa undersökningsmetoder. Angreppssättet har en explorativ karaktär med fem olika kvalitativa datainsamlingstekniker. Studiens ramverk tar form i tre kompletterande perspektiv – leverantör, tjänst och konsument. Syftet med studien är att bidra med ny kunskap om smart turism och utvecklingsmöjligheter med tekniskt medierade upplevelser. Undersökningen skapar en helhetsbild av Nyköpings och Nyköpingshus nuläget och avslutar med ett nyläge samt identifierar hur smart turism i samband med tekniskt medierade upplevelser kan stödja nytt värdeskapande hos konsumenterna på en turistdestination. Undersökningen visar att smart turism beskrivs som ett paraplybegrepp som omfattar alla integrerade insatser på en turistdestination för att samla in, forma och kontrollera data som kommer från fysisk infrastruktur, sociala kontakter, statliga eller verksamhetskällor och mänskliga sinnen. För att utveckla en framgångsrik smart turistdestination krävs det tillgång till nödvändiga resurser och besökarnas engagemang genom tekniskt medierade upplevelser. De värdehöjande faktorerna av smarta turistupplevelser som ökar vinsten och prestige för destinationen är turistattraktioner, tillgänglighet, faciliteter, aktiviteter och tillhörande tjänster som medieras genom teknik. Den genomförda studien påvisar att Nyköping och Nyköpingshus har alla förutsättningar att bli ”smartare” i samband med tekniskt medierade turistupplevelser som skulle gynna alla parter – både turister och turistdestinationer.
This paper describes smart tourism, examines opportunities for development with smart experiences and provides a case study of Nyköping as a tourist destination with Nyköping castle as an embedded case. The study is based on empirical research strategy with qualitative research methods. The approach is explorative and uses five different data collection techniques. The structure of this study has three complementary perspectives – supplier, service and consumer. The purpose of this study is to contribute with new knowledge about smart tourism and development opportunities with technology mediated experiences. The survey creates an overall picture of Nyköping and Nyköping castle present situation and concludes with suggestions for development, as well, it identifies how smart tourism with technology mediated experiences can support the creation of new value-in-use for consumer on a tourist destination. The survey shows that smart tourism is described as an umbrella term that covers all integrated efforts of a tourist destination to gather, shape and control the data emerging from the physical infrastructure, social contacts, governmental or business sources and human minds. To develop a successful smart tourist destination requires access to the necessary resources and visitors’ engagement through technology mediated experiences. The value adding factors of smart experiences that increase profits and prestige for destination are tourist attractions, availability, facilities, activities and related services that are mediated through technology. The current study demonstrates that Nyköping and Nyköping castle has all prerequisites to become “smarter” in relation to technology mediated experiences that would benefit all parties – both tourists and tourist destinations.

12

Marija, Cimbaljević. "Могућности примене концепта паметног туризма за унапређење туристичке понуде Србије". Phd thesis, Univerzitet u Novom Sadu, Prirodno-matematički fakultet u Novom Sadu, 2019. https://www.cris.uns.ac.rs/record.jsf?recordId=110887&source=NDLTD&language=en.

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Паметни туризам је постао образац примене ИКТ у туризму. Као посебна агенда у оквиру дискурса Е-туризма, паметни туризам показује већи степен деловања, остварујући утицај у свим фазама туристичког путовања, као и на готово све чиниоце везано за хетерогену туристичку понуду и тражњу. Поједине дестинације су препознале значај паметног туризма и на принципима развоја које подржава овај концепт, унапредиле своју конкурентску позицију. Ту се подједнако мисли и на побољшање туристичког искуства, али и на добробит коју остварује сама дестинација и њени становници. У том контексту, ова докторска дисертација је испитивала могућности примене концепта паметног туризма на простору Републике Србије и начине на које он може утицати на туристичку конкурентност земље.Анализирана је конкурентност Србије као дестинације паметног туризма и то са аспекта запослених у туристичком сектору, као и са аспекта туриста у две одабране дестинације, Нови Сад и Врњачка бања.Да би Србија могла у будућности да се профилише као дестинација паметног туризма и да се развија на могућностима овог концепта, неопходно је, између осталог, анализирати ту проблематику са аспекта људских ресурса. С обзиром да се паметни туризам као најновији тренд у туризму, заснива и на информационо-комуникационим технологија, ова два аспекта су узета као кључна у анализи конкурентности. Разумевање ових фактора може бити значајно у утврђивању слабих тачки и предности, као неопходних услова за развој паметног туризма, односно утврђивање потенцијала Србије за развој паметног туризма. Добијена сазнања такође могу да покрену питање да ли су запослени у туристичком сектору спремни да развијају паметни туризам тако што ће показати спремност и прихватити имплементацију нових технологија, било да се ради о усвајању новог информационог система на радном месту, или ће се нагласак ставити на системе услуга намењене туристима.
Pametni turizam je postao obrazac primene IKT u turizmu. Kao posebna agenda u okviru diskursa E-turizma, pametni turizam pokazuje veći stepen delovanja, ostvarujući uticaj u svim fazama turističkog putovanja, kao i na gotovo sve činioce vezano za heterogenu turističku ponudu i tražnju. Pojedine destinacije su prepoznale značaj pametnog turizma i na principima razvoja koje podržava ovaj koncept, unapredile svoju konkurentsku poziciju. Tu se podjednako misli i na poboljšanje turističkog iskustva, ali i na dobrobit koju ostvaruje sama destinacija i njeni stanovnici. U tom kontekstu, ova doktorska disertacija je ispitivala mogućnosti primene koncepta pametnog turizma na prostoru Republike Srbije i načine na koje on može uticati na turističku konkurentnost zemlje.Analizirana je konkurentnost Srbije kao destinacije pametnog turizma i to sa aspekta zaposlenih u turističkom sektoru, kao i sa aspekta turista u dve odabrane destinacije, Novi Sad i Vrnjačka banja.Da bi Srbija mogla u budućnosti da se profiliše kao destinacija pametnog turizma i da se razvija na mogućnostima ovog koncepta, neophodno je, između ostalog, analizirati tu problematiku sa aspekta ljudskih resursa. S obzirom da se pametni turizam kao najnoviji trend u turizmu, zasniva i na informaciono-komunikacionim tehnologija, ova dva aspekta su uzeta kao ključna u analizi konkurentnosti. Razumevanje ovih faktora može biti značajno u utvrđivanju slabih tački i prednosti, kao neophodnih uslova za razvoj pametnog turizma, odnosno utvrđivanje potencijala Srbije za razvoj pametnog turizma. Dobijena saznanja takođe mogu da pokrenu pitanje da li su zaposleni u turističkom sektoru spremni da razvijaju pametni turizam tako što će pokazati spremnost i prihvatiti implementaciju novih tehnologija, bilo da se radi o usvajanju novog informacionog sistema na radnom mestu, ili će se naglasak staviti na sisteme usluga namenjene turistima.
Smart tourism has become a form of ICT application in tourism. As a special agenda within the e-tourism discourse, smart tourism shows a higher degree of action, having an impact in all stages of travel, as well as on almost all factors related to the heterogeneous tourist offer and demand. Certain destinations have recognized the importance of smart tourism and on the principles of development supported by this concept, have improved their competitive position. This refers on improving the tourist experience, but also on the benefits for the destination itself and its inhabitants. In that context, this PhD theseis examined the possibilities of applying the smart tourism concept in the Republic of Serbia and the ways in which it can influence the tourism competitiveness. The competitiveness of Serbia as a destination of smart tourism was analyzed from the aspect of the employees in the tourist sector, as well as from the aspect of tourists in two selected destinations, Novi Sad and Vrnjacka banja. In order to profiled Serbia as a smart tourism destination and to develop it on the possibilities of this concept, it is necessary, among other things, to analyze this issue from the aspect of human resources. Considering that smart tourism, as the latest trend in tourism, is based on information and communication technologies, these two aspects have been taken as crucial in the analysis of tourism competitiveness. Understanding of these factors can be important in identifying weaknesses and advantages, as the necessary issue for the smart tourism development, i.e.,determining the potential of Serbia for the development of smart tourism. The gained knowledge can also raise the question of whether tourism sector employees are ready to develop smart tourism by showing willingness and accepting the implementation of new technologies, whether it is the adoption of a new information system at the workplace, or it is about service systems for tourists.

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CARCIOTTI, SARA. "SMART CRUISE DESTINATION un approccio innovativo a network nella gestione delle connessioni tra il turismo crocieristico, le destinazioni turistiche e il territorio." Doctoral thesis, Università degli Studi di Trieste, 2021. http://hdl.handle.net/11368/2997299.

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In un periodo come questo, di crisi economica, di crisi ambientale e di crisi delle risorse, la gestione dei flussi nella città-porto può consentire il passaggio da una crescita incontrollata del turismo a uno sviluppo circolare della destinazione turistica e in senso più ampio del territorio. Perché questo sia possibile, è necessario introdurre il concetto di governance a rete i cui aspetti caratterizzanti sono la gestione di informazioni multidirezionali, complesse e di diversa origine e natura. La costante necessità di etichette, come ad esempio “turismo sostenibile e responsabile”, rivelano immediatamente l’esistenza di un problema legato all’impatto che l’industria del turismo può avere sul territorio e sulla società. Finora, in molte destinazioni la valorizzazione degli aspetti economici del fenomeno turistico ha prevalso sull’esigenza di salvaguardare l’ambiente urbano, l’ambiente naturale e le persone promuovendo azioni slegate tra di loro. In questo quadro d’insieme, la domanda che la tesi si pone è se il turismo, e nello specifico quello crocieristico, sia in maggior misura un’opportunità di sviluppo o un’attività intrusiva per la destinazione, indagando su come mitigare o compensare gli aspetti negativi dei flussi turistici di massa. Essendo questo tipo di turismo apparentemente un fenomeno inarrestabile risulta importante mettere in discussione le strategie di governance finora applicate e sfruttare questo periodo di stasi dovuto dalla pandemia COVID-19 per ripensare gli strumenti di gestione in un’ottica più sostenibile. Dallo stato dell’arte emerge come in molte destinazioni caratterizzate dai flussi crocieristici (ad es. Venezia, Dubrovnik e Barcellona), la domanda turistica supera l’offerta urbana, e di conseguenza, avvicinandosi al limite della capacità di carico, la destinazione diventa invivibile sia per i residenti che per i turisti. Al giorno d’oggi, la destinazione turistica che desidera essere al passo con i tempi ha la necessità di essere sempre più uno spazio che si configura come un insieme di luoghi attrattivi, di servizi, di domande e offerte, di azioni globali e contemporaneamente locali, oltre che uno spazio caratterizzato da elementi personalizzabili. Cambiare rotta è una sfida difficile, tuttavia sviluppare una consapevolezza del rapporto multimodale tra turismo e territorio può essere l’inizio per estrarre valore dal territorio piuttosto che creare valore dallo stesso. Questa tesi approfondisce il dibattito in corso concentrandosi su una categoria innovativa di intervento soft, volta a riequilibrare i rapporti nella città-porto del Mediterraneo caratterizzata dal boom del turismo crocieristico. La ricerca mira a definire un modello di gestione integrato della domanda e dell’offerta attraverso l’uso delle tecnologie dell'informazione e della comunicazione (ICT), che consenta di: migliorare il benessere del residente nella destinazione, aumentare la soddisfazione da parte del turista dell’esperienza turistica, rispettare il territorio in un’ottica sostenibile, utilizzare il network per creare nuove opportunità, aumentare il valore economico della destinazione e incrementare le ricadute positive sulle attività degli stakeholder che ne fanno parte. A supporto di questi intenti, la tesi propone la Smart Cruise Destination, un modello di gestione che si basa su una categoria di intervento volta a co-creare la destinazione turistica intesa come servizio sia per i residenti che per i turisti attraverso l’uso di una piattaforma tecnologica. Il contributo principale di questa tesi è l'introduzione in questo contesto di un Sistema di Supporto alle Decisioni (DSS). Il framework proposto consiste in una combinazione di conoscenze e dati distribuiti e accessibili che possono dare a tutti gli stakeholder l'opportunità di basare le decisioni riguardanti le politiche, lo sviluppo e le attività su basi solide e razionali.

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Warren, Christopher. "Encouraging pro-environmental behaviour change at tourist accommodation. How to design and apply a smart service innovation that saves energy and water." Thesis, Griffith University, 2018. http://hdl.handle.net/10072/380075.

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The topic of my thesis is saving energy and water to reduce carbon emissions and waste at self-contained B&B style accommodation. The focus is saving by conserving resource, this compares to the frequently applied strategy of introducing eco-efficient technologies. Conservation of resources involves choosing to use less and enjoying a different experience compared to using efficient systems which deliver a similar level of performance but use less energy and water. Efficiency does not necessarily save resources because of the great entanglement of systems in our everyday lives and the consequential creep of our rising energy and water use. Choosing to conserve resources is thus an alternative way to consume and to change ones routines and methods to enjoy a comfortable temperature inside. Conservation is critically important for tourist accommodation because global tourism growth is outpacing tourist accommodations’ current capacity to reduce its environmental impacts using efficient systems, and need to achieve the Paris Agreement’s target of Net Zero Emissions by 2050. We therefore need to consider a new type of tourist accommodation experience. Creating new innovative service experiences to achieve sustainable outcomes is perhaps easier said than done. A longitudinal case study analysis of the site used in this thesis, demonstrates the challenges involved, but it also shows the causes of transitions and the benefits of focusing sustainability-oriented behaviour on core expertise to build potential competitive advantage. Further research identified that guests might apply their character strengths to pro-environmental situations and is tested with resource use feedback. Currently guests use resources without knowledge of their consumption or that of other guests or the local community. They have no way of telling from the practices they apply the corresponding impact on overall consumption. A smart service integrating intelligent technologies and social technologies (the interplay between the host and guest) which apply pro-environmental amenities was designed, developed and installed in four cottages at one site in Australia. Guests were invited to participate through interpersonal communication and indirect feedback stimulates adaptive behaviours. Significant savings were achieved for electricity, gas and water. The use of sustainable firewood offered an alternative energy source and in three cottages guests achieve significant conserving savings. Importantly guests’ satisfaction was not impacted and the intervention was appreciated by most guests. Findings analysis high resolution resource data to show guest use comparing Intervention Group with Control to study different behaviours to save. Self-contained B&B style accommodation was chosen for the experiment site because a) it represents one of the largest categories; b) compared to hotel rooms, guests are responsible for their own food preparation and other domestic activities, have a larger space to live in and control systems for thermal comfort, thus their actions to conserve have strong potential environmental benefits; and c) it is a category growing fast thanks to new online community style platforms so its impact maybe escalating. This thesis therefore makes a significant contribution by conducting research using a ‘real world’ site where previously limited research has been conducted. It makes an important contribution to self-contained B&B style accommodation, a largely ignored category of tourist accommodation, by providing the first high resolution study of resource use and innovation opportunities. The thesis also contributes by undertaking the first longitudinal sustainability-oriented innovation study of a service firm and offers a framework for service industries. My thesis proposes an extended theory for resource use, resource saving persuasion, which helps explain the complexities guests have for saving resources. The final contribution is to positive psychology, using an exploratory study – subsequently tested – that applies character strengths to guests’ pro-environmental attitudes and behaviours. Recommendations propose government resource saving policy change focus more on emphasising conservation of resource use, with additional recommendations for local government, building design, peak bodies and NGO strategies.
Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Dept Tourism, Sport & Hot Mgmt
Griffith Business School
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Arone, Borda Rosmery. "Herramientas tecnológicas empleadas en la visita a museos y su relación con la satisfacción de los visitantes." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/652447.

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La investigación presenta una síntesis académica sobre el rol que cumplen las tecnologías del siglo XXI en la experiencia al interior de los museos y la satisfacción que brinda a los visitantes, entre ellos los turistas. Existe una cantidad significativa de investigaciones que abordan la temática de museos inteligentes, aquellos museos que implementan tecnologías con el fin de poder preservar y conservar las piezas que están en exhibición. Por otro lado, los museos inteligentes en el sector turismo han adquirido un papel importante debido a la nueva forma de realizar turismo al interior de los museos con la ayuda de las herramientas tecnológicas como la realidad aumentada, las impresiones 3D, entre otras que permiten interactuar con las piezas sin el temor a dañarlas. El principal aporte de esta investigación es el de sistematizar y analizar los resultados de las investigaciones académicas disponibles sobre el tema. Se trata de una investigación bibliográfica basada en una revisión descriptiva y evaluativa de fuentes académicas. Se presentan las tecnologías más usadas durante la experiencia de visita al interior del museo; las razones de su uso y su relación con la satisfacción de los visitantes de la visita realizada. Destacándose la importancia y necesidad de que los museos implementen las herramientas tecnológicas en sus salas de exposición para adaptarse a nuevos perfiles, atraer a los visitantes entre ellos a los turistas y brindarles una experiencia interactiva.
The research presents an academic synthesis on the role of 21st century technologies in the experience within museums and the satisfaction it brings to visitors, including tourists. There is a significant amount of researches to present the theme of smart museums, those museums that implement technologies in order to preserve and keep the pieces that are on display. On the other hand, smart museums in the tourism sector have acquired an important role due to the new way of doing tourism inside museums with the help of technological tools such as augmented reality, 3D printing, among others that allow to interact with the pieces without the fear of damaging them. The main contribution of this research is to systematize and analyze the results of the academic research that currently exists on the subject. It is a bibliographic research based on a descriptive and evaluative review of academic sources. The study presents the most commonly used technologies throughout the visitors’ experience in the interior of the museum; the reasons for its use and its relationship with the satisfaction of visitors regarding the visit made. It is very important that museums to implement technological tools in their showrooms to adapt to new profiles of visitor, attract visitors and tourists and provide an interactive experience.
Trabajo de investigación

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Lamagna, Emanuele. "Design e sviluppo di una piattaforma con immagini 360° personalizzabili e raccomandazioni per promuovere il turismo locale." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2021. http://amslaurea.unibo.it/24242/.

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La tesi presentata vuole mostrare un sistema integrato (una componente web e una mobile) volto a facilitare i contatti tra le persone di una certa località e i turisti che desiderano visitarla. Nella prima parte del volume di tesi viene svolta un’analisi sul viaggio e sul turismo locale, ponendo attenzione all’evoluzione di tale fenomeno nel corso degli anni; vengono poi fatte considerazioni sul mondo social, oramai al centro del viaggio, in particolare riguardanti il web, le applicazioni mobili e lo smart tourism, e infine vengono analizzati i metodi di supporto quali recommendation e tecnologie immersive. La seconda parte sarà dedicata agli strumenti utilizzati per lo sviluppo del sistema, sia web che mobile. La terza parte, infine, sarà utilizzata per esplorare nel dettaglio gli algoritmi e le funzionalità implementati, con tanto di immagini e frammenti di codice. L’obiettivo principale del progetto è di creare un supporto al turismo locale, sia dal lato dei soggetti ospitanti sia da quello dei visitatori: infatti il sito web permette ai primi di personalizzare la propria stanza, mostrando quindi i propri interessi e pubblicando i contatti utili all’interazione, mentre l’app mobile permetterà agli utenti visitatori di accedere alle varie stanze e scegliere in base ad esse quale soggetto ospitante contattare. Il sito web si basa su un prototipo preesistente, che aveva però funzionalità limitate e non prevedeva l’immersione a 360°. Anche l’applicazione mobile si basa su un prototipo: la differenza sostanziale era la totale disconnessione fra le due piattaforme, uno degli obiettivi principali di questo progetto.

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Amaducci, Giada. "Design e sviluppo di un'app location-based per promuovere il turismo esperienziale." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2021. http://amslaurea.unibo.it/23067/.

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Questo volume di tesi riguarda la progettazione ed implementazione di un’applicazione mobile location-based per promuovere il turismo esperienziale. L’applicazione è stata sviluppata in collaborazione con il Dipartimento d'Interpretazione e Traduzione, all’interno del progetto Call-ER, un progetto di turismo esperienziale e apprendimento nelle città del Multicampus dell'Università di Bologna, con focus particolare su Forlì/Cesena. Per questo progetto si descriverà innanzitutto il contesto di riferimento costituito dal Pervasive Computing, dal Turismo Intelligente (Smart Tourism) e dai Locative Media. Per ognuno di questi verranno descritte le caratteristiche, la storia, i concetti chiavi e i vantaggi. Verranno inoltre mostrate anche alcune applicazioni mobile nate come chiari esempio dell'applicazione dello Smart Tourism. Si approfondiranno tutte le tecnologie utilizzate per lo sviluppo dell'applicazione, del sito web, dell'API e del Database. Per ognuno di questi ambiti verrano illustrati gli ambienti di sviluppo, i linguaggi utilizzati e le varie librerie. Infine si andrà ad approfondire lo sviluppo dell’intero sistema diviso in 4 fasi: Analisi (definizione degli obiettivi, funzionalità, utenti di riferimento), Progettazione e Design (intero processo di progettazione e conseguente design), Implementazione (sviluppo delle varie funzionalità divise tra SitoWeb ed Applicazione) e Test (questionario SUS per individuare usabilità e criticità).

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ANDRULLI, GIOVANNA. "SENSEABLE e PHIGITAL city. Complessità tra fisico e virtuale nella sincronia tra soggetti e spazi della dimensione urbana e del paesaggio." Doctoral thesis, Università degli studi della Basilicata, 2022. https://hdl.handle.net/11563/162748.

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The interaction between the physical and digital worlds represents an immense potential for citizens and the territory in terms of sustainability, accessibility and attractiveness. New technologies are integrating into the physical space of our cities, generating new ways to interpret, design and inhabit the urban environment in an inclusive way, according to the 'senseable and phigital city' paradigms. The research project, included in the 'Innovative Doctorates with a specialisation in enabling technologies in Industry 4.0' programme, combines the conceptual framework of Industry 4.0 and new technologies with the human dimension of the city and the dynamic complexity of urban and landscape systems, proposing solutions to make low-connected places more attractive according to an interdisciplinary approach and in the synergy between academic research and business strategy. The aim of the research is to provide new interpretative models of spatial relations and morphologies in continuous transformation to support strategic planning and management policies, experimenting with innovative tools and investigating the possible positive impact of the integration between technological progress and territorial dynamics in the regional sphere and with wide-ranging perspectives in Southern Italy for the tourism, environmental and infrastructural sectors.

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Luís, Carlos Joaquim da Silva. "Coimbra smart tourism." Master's thesis, 2014. http://hdl.handle.net/10400.26/13097.

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englobar atividades, motivações ou necessidades sociais nos domínios do lazer, da cultura, da atividade profissional, do conhecimento de outras culturas e áreas geográficas, do desporto, etc. O seu papel é fundamental como gerador de riqueza e como potenciador do desenvolvimento local. Nos últimos anos, o acesso fácil aos meios de informação e de comunicação, modificou substancialmente a forma como se encara o turismo. Para além do acesso a informação detalhada, a utilização das plataformas online constituem ferramentas preferenciais para a aquisição de serviços turísticos. A cidade de Coimbra reflete a importância secular do ensino/investigação e dos serviços de saúde, áreas em que ainda hoje é uma referência nacional e internacional. A sua imagem arquitectónica é inquestionável, este facto foi recentemente reconhecido pela “ ao classificar a “Universidade de Coimbra - Alta e Sofia” como Património Mundial da Humanidade O turismo mobile é uma realidade no século XXI e tem que ser equacionado nas suas várias vertentes: navegação, social, mobile marketing, segurança / emergência, economia e informação. Em sintonia com a tendência do mercado turístico, o objetivo deste projeto foi o da concepção de uma aplicação móvel, para Coimbra, de forma a que os visitantes possam ter uma melhor compreensão da vida e da história da cidade. Pretende-se que esta App possibilite uma organização mais eficaz das visitas à cidade de Coimbra, tirando partido de todas as potencialidades do projeto Coimbra Smart City, enquadrando visitantes com perfis de interesse diferente: férias, lazer, trabalho, tempo disponível muito limitado e outros interesses específicos. Utilizaram-se os métodos, as técnicas e as ferramentas para a avaliação e implementação de aplicações móveis destinadas ao utilizador do dia-a-dia, conscientes de que cada um possui um modelo mental ou conceito de interatividade próprio, dependente de factores tão diversos como o seu conhecimento, cultura ou nacionalidade .

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Suárez, Francisco, and Giuseppe Grazioli. "Smart tourism experience LATAM." Tesis, 2018. http://repositorio.uchile.cl/handle/2250/168134.

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TESIS PARA OPTAR AL GRADO DE MAGÍSTER EN ADMINISTRACIÓN
Suárez, Francisco, [Parte I], Grazioli, Giuseppe, [Parte II]
Smartourism es una empresa de turismo que propone vivir la cultura con una experiencia única e inolvidable conociendo las raíces de los pueblos, sus costumbres y su gente. En su primera fase nuestros servicios serán un servicio online y luego en su segunda fase con oficina central. Se considera una inversión inicial de 11.148.000 CLP correspondiente a gastos operacionales de los primeros meses, compra de equipos y gastos administrativos, una tasa de descuento de 14,01% y una inversión inicial de $8.000.000 CLP por dos importantes razones; primero para cubrir la inversión inicial de los gastos proyectados y segundo porque se quiere concursar y ganar el fondo que Prochile entrega, y exige que el porcentaje a adjudicarse debe ser un máximo de 65% de la composición inicial de la empresa, con tope a $14.000.000 CLP. En este escenario, los indicadores del proyecto son TIR: 79,20% y un VAN: $33.062.230 CLP, se debe considerar que no existe endeudamiento, se trata de un negocio innovador y no explotado en Chile, con un crecimiento proyectado por sobre el 4% hasta el año 2030. Se proyectan 7.344.000 turistas este 2018 en Chile y para el 2030 la cifra asciende a los 14.636.937, se calculó una cuota de mercado de 3,95% para el turismo vivencial. Se encuestaron a 236 personas en Chile y en el extranjero parar hacer un levantamiento sobre el conocimiento, intereses y la propensión a experimentar un turismo cultural. Las selecciones que más se esgrimieron fueron las de participar en un circuito gastronómico y así también en fiestas costumbristas junto a los lugareños

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Bernardo, Ana Filipa Marques de Lobão. "Smart tourism – city tourism radar : a tourism monitoring tool at the city of Lisbon." Master's thesis, 2019. http://hdl.handle.net/10362/79933.

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Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business Intelligence
The increasing demand for Lisbon has led to an uncontrolled access to the city’s main attractions, which is reflected in the number of visitors that can be encountered at the city. Smart Tourism Destinations are gaining relevance in Smart Cities in everyday life, and technology is intricated more than ever in the cities and its citizens. Open Governance is a vital concept in any modern city and data is shared and available like never before. It is proposed a conceptual model to a city tourism dashboard and its materialization using Open Data from the city’s public portal, produced by the Lisbon City Council and other partners. It is also suggested a method to the conception of this tool and the main indicators that must be included based on the actual state of the art. It concludes with a proposal of future developments to perform on the smart tourism destinations area.
O aumento da procura de Lisboa como destino turístico conduziu a um acesso descontrolado aos seus principais pontos turísticos, refletindo-se no elevado número de visitantes que se visitam a cidade. As Smart Tourism Destinations estão a ganhar cada vez mais importância no dia-a-dia das Smart Cities, e a tecnologia está cada vez mais intrínseca nas cidades e nos seus cidadãos. Open Governance é um conceito vital em qualquer cidade atual, já que existem dados e informação disponíveis hoje em dia como nunca existiram antes. Neste trabalho, é proposta uma framework conceptual para visualizar a informação adequada à tomada de decisão no turismo de uma cidade onde são apresentados os principais indicadores que devem ser incluídos na mesma, com base no estado de arte atual. É também sugerido um método de instanciação desta ferramenta, utilizando dados abertos do portal público de dados abertos produzidos pela Câmara Municipal de Lisboa e por outras entidades. Este trabalho é concluído com uma proposta de futuros desenvolvimentos a realizar na área de Smart Tourism Destinations.

22

Chou, Chiu-Yao, and 周秋堯. "Study on the Strategies of Smart Tourism." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/80812584264641399211.

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博士
中華大學
土木工程學系博士班
103
The tourism industry, nicknamed the chimney-free industry, is greatly emphasized by countries worldwide. Similar to the technology industry, the tourism industry is also a preeminent industry of the twenty-first century because of its substantial benefits including creating job opportunities and increasing foreign exchange earnings. Tourism’s contribution to the global economy is ranked fourth behind the energy, chemical manufacturing, and automotive industries. In a free market, competition among buyers or sellers is free from external influences; the users determine the supply and demand. Moreover, changes in risk factors and market volatility may result in losses for developers. Although the survival and success of smart tourism commercial applications is determined by free market consumption, this rule is not applicable to public services, for which different factors should be considered. Unfortunately, neither comprehensive nor well-defined assessment systems are currently available for establishing government policy on smart tourism development. As a result, the current study examined Taiwan’s basic smart tourism development models, reviewed the development trends, and established an assessment system that is simple to use and easy to understand for the government as well as nongovernmental organizations to refer to for foundational smart tourism development. To increase comprehensiveness, the structure of the smart tourism assessment should contain multiple criteria and have a multilayer hierarchical structure. In this study, the fuzzy Delphi method was applied, and the assessment criteria and factors were determined according to information collected from the literature review and the investigators’ personal experience. Next, a decision-making structure based on a fuzzy analytic hierarchy process was adopted to build a quantitative factor system that can be used to identify crucial decision-making factors for choosing the most effective smart tourism development program from the converged weight distribution of all criteria and factors. The hierarchical structure of the smart tourism development assessment system in this study encompassed four assessment criteria: enhancing smart tourism system facilities, establishing comprehensive smart tourism information services, creating e-marketing through business links with companies, and developing a complete smart tourism administration. A total of 16 critical assessment factors were selected. In addition to using these factors to validate the effectiveness of the assessment method, this study also explored smart tourism development strategies by including experts from the tourism and information communication domains in the decision-making panel as well as offered suggestions on priority areas in tourism development and on the application of the assessment for key developments. The research findings can serve as a reference for local Taiwan governments in devising concrete strategies, priorities, and substantive methods for smart tourism development.

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KALOUŠOVÁ, Michaela. "Smart destinace cestovního ruchu." Master's thesis, 2019. http://www.nusl.cz/ntk/nusl-394675.

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Based on an analysis of the smart city and smart region concepts and case studies, the aim of the thesis was to identify the possibilities of their use in the tourism industry and to create a proposal for their application in selected tourist destinations. In cooperation with the selected destination of Písek, which endorses the smart city concept, and based on discussions with city representatives, the objective was narrowed down to the introduction of new iBeacon technology implemented in Písek through the eCulture project. This technology helps fulfil the concept of the smart city as a tourist destination. The main goal of applying this method is effective presentation of the City of Písek. Together with the destination company Píseckem, s.r.o., a total of 12 beacons were proposed in the historic city centre and three more in its immediate vicinity. First, the content of individual beacons was prepared in the practical part of the research, which was divided into basic and supplementary text. The basic text provides the main information, while the supplementary text is primarily designed to attract attention. Subsequently, the destination company was provided with graphic designs for display-ing information to end-users through selected beacons. To ensure effective presentation of the City of Písek through iBeacon technol-ogy, selected visuals were tested with an eye camera. Eye tracking is a modern research method in which the eye movements of participants (respondents) are monitored. The results were presented using heat maps, which show the intensity with which individual places in the graphic design are viewed by respondents. The proposal part of the thesis was prepared based on the results of eye tracking tests and subsequent in-depth interviews. A total of four graphic designs were created, namely beacon 01 (Great Square), beacon 02 (Town Hall Courtyard), beacon 03 (Church of the Exaltation of the Holy Cross) and beacon 05 (Bakaláře).

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WU, LI-HWA, and 吳立華. "Research on Introducing Smart Contracts in Innovative Tourism Industry." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/hz238b.

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碩士
東海大學
高階經營管理碩士在職專班
107
The purpose of this research is to explore the characteristics of the current OTA online travel ecology in smart contracts in blockchains: users can't deny that all changes can be tracked, it is difficult to tamper with credibility, confidentiality, and to achieve the convenience of tourism contract planning. With the rapid transformation of modern society and the increase in global economic development and leisure awareness, the tourism industry has experienced a highly dynamic growth trend. The rapid evolution of Internet technology and changes in tourists’ spending habits have also driven the opening of online travel e-commerce websites. Branches and leaves and dynamic changes, but tourists consume domestic tourism industry only to introduce a definitive contract, and most of the finalized contract can not meet the individual needs of tourists, and finally returned to the origin so that travel industry to obtain the request, so that the original expectations A good trip casts a shadow. Blockchain is a technology that began to develop in recent years. Its development has become more and more mature in the development of smart contracts. Therefore, the purpose of this research is to explore the possibility of applying the services of smart contracts to achieve travel in accordance with individual wishes. The autonomy and convenience of the contract. Blockchain technology is open and transparent, and itcannot be faked. A program executed on a blockchain platform through smart contracts can ensure that the program will not be tampered with, and that all execution records can be completely retained, so that the travel contract can be reached through this technology to facilitate the process of transparency and popularity. Arrangements for excursions Whether it is transportation, accommodation, attractions, activities,experiences, or tickets, it is easy to plan with a mouse.

25

PALUMBO, FEDERICA. "Innovazione e tecnologie digitali per lo sviluppo dello smart tourism." Doctoral thesis, 2015. http://hdl.handle.net/11573/1271658.

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La presente tesi si inquadra all'interno di un progetto di ricerca finanziato da Telecom Italia dal titolo “Modelli di sviluppo delle città digitali. Ricerca ed Innovazione nelle Infrastrutture, nei Servizi, nei Processi e nei Contenuti, affiancate alle azioni di coordinamento tra Imprese ed Istituzioni, possono contribuire alla diffusione delle tecnologie digitali, allo sviluppo di PMI, al miglioramento dei servizi al cittadino. Identificazione di nuove architetture abilitanti, nuovi servizi e modelli di business e ruoli tra operatori pubblici e privati”. In ogni settore dell’economia, anche in quelli più tradizionali, l’innovazione digitale può trasformare processi, prodotti e servizi e relazioni con il mercato, giocando un ruolo propulsivo per il rilancio delle imprese nel nostro Paese. Partendo dalla necessità di superare il "paradosso delle telco" monetizzando i servizi core (connettività) e ricercando nuove fonti di ricavi, è stato individuato il settore del turismo come un ambito interessante di investimento per un’azienda di telecomunicazioni. L'obiettivo della ricerca è dimostrare come l’operatore Telecom Italia possa assumere un ruolo strategico per il rilancio del turismo in Italia attraverso la digitalizzazione del settore e la creazione di un ecosistema a livello nazionale. Per raggiungere tale obiettivo viene illustrata una proposta commerciale sia B2B che B2C che l’operatore potrebbe promuovere in ambito turistico sul territorio italiano, attraverso opportuni accordi di collaborazione con gli operatori turistici e le amministrazioni locali. Ciò al fine di offrire servizi, contenuti e risorse a valore aggiunto sia per i turisti che per l’ecosistema turistico, contribuendo in tal modo allo sviluppo economico e territoriale della destinazione turistica, nel tentativo di riqualificare a livello strategico il sistema Italia nel suo complesso.

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Fidalgo, Ana Ines Mesquita. "Smart Destination Apps." Master's thesis, 2018. http://hdl.handle.net/10316/83534.

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Dissertação de Mestrado em Engenharia Informática apresentada à Faculdade de Ciências e Tecnologia
The main goal of this internship was to develop a mobile application for Android and iOS that used concepts and technologies that still have not had its full potential explored in the context of touristic activities. These technologies included the use of Beacons and the concept of context-awareness. Throughout the internship period, the development of the mobile application focused on mapping points of interest from Porto, but one of the main concerns was to develop a system with a modular architecture, that would allow the app to be expanded and adapted to other cities and technologies. Through location services and the usage of Beacons, this mobile application intended to satisfy its user’s needs by widening the scope of touristic activities. This included giving the user information about Points of Interest or data from sensors at the time this information could become the most relevant, by knowing where they are, the available time they had to visit a certain location and what environment surrounded them. To develop this mobile application, not only it was necessary to perform a market study to understand what these types of apps are already offering to tourists, but also a study of concepts like beacons and context-awareness, to understand what advantages these types of mobile applications can take from using these technologies. After this analysis, it was deﬁned a set of requirements that were developed throughout the internship. For this, it was designed an architecture with the necessary quality attributes that could ﬁt these requirements. Another main concern of this internship was to guarantee that the ﬁnal prototype of the mobile application was intuitive, prioritizing the development of a simple but attractive interface design.
O objetivo principal deste estágio passou pelo desenvolvimento de uma aplicação móvel para Android e iOS que tivesse algumas características que ainda não foram exploradas em todo o seu potencial na área do turismo. Estas tecnologias incluíam o uso de Beacons e o conceito de context-awareness, "consciência de contexto". Ao longo do período de estágio, o desenvolvimento da aplicação móvel focou-se no mapeamento de pontos de interesse da cidade do Porto mas, um dos principais pontos de preocupação deste estágio era desenvolver um sistema com uma arquitetura modelar que permitisse que a aplicação fosse posteriormente expandida e adaptada a outras cidades e tecnologias. A partir de serviços de localização e do uso de Beacons, esta aplicação móvel pretende satisfazer as necessidades dos seus utilizadores através do aumento do âmbito das suas atividades turísticas. Este âmbito inclui fornecer ao utilizador informação acerca de Pontos de Interesse ou dados de vários tipos de sensores no momento em que esta se poderá tornar para ele o mais relevante. Para tal foi essencial saber onde estes utilizadores estão, quanto tempo têm disponível para visitar uma certa localização e o que compõe o ambiente que os rodeia. Para desenvolver esta aplicação móvel, não só foi necessário realizar um estudo de mercado para veriﬁcar que tipo de aplicações atualmente já são oferecidas aos turistas, mas também realizar um estudo sobre conceitos como beacons e context-awareness. Este estudo permitiu perceber que vantagens é que uma aplicação turística poderia retirar do uso destes conceitos e tecnologias. Depois desta análise foi deﬁnido um conjunto de requisitos que foram desenvolvidos ao longo do estágio. Para tal, foi deﬁnida uma arquitetura que suportasse tanto este conjunto de requisitos, bem como o conjunto de atributos de qualidade necessários à aplicação. Outro ponto considerado importante ao longo do estágio era garantir que o protótipo ﬁnal da aplicação móvel fosse suﬁcientemente intuitivo, prioritizando-se portanto o desenvolvimento de uma interface simples, mas atrativa.

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HSIEH, CHIN-JU, and 謝謹如. "A Study of the Business Model for Smart Tourism Platform." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/n2xdch.

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碩士
國立體育大學
體育推廣學系
106
In the rapidly changing background of technology development, smart tourist platform has used new ICT technologies to provide a travel experience service to meet the needs of tourists, comparing to early simple tourism website. However, the competitive environment and the needs of passengers both are dynamic and fast-changing. Therefore, it is very important for business operators to set up a good business model in order to maintain and enhance the platform's competitive advantage. This is also the purpose of this study. In this study, it takes the business model canvas, which is proposed by Osterwalder and Pigneur, as the theoretical basis, and also takes tourism platform for the research. In addition to, it uses document analysis and depth interview to understand the development of the situation and the problems, to propose the solutions. After integrating the information of many interviews, the study found that the current problems of the smart tourism platform are the consumer's payment habits, the financial regulations, the closed ecological chain, the ineffective integration of administrative regions, and the lack of strong marketing strategies.This study recommends that the government can step up the urban infrastructure and integration of resources, and also speed up to loosen the relevant laws and regulations of cash flow. Moreover, it also recommend that the government can provide incentives, such as tax deductions or funding expansion, in order to encourage business operators to share their business information and join the smart tourism platform.Moreover, the research shows that organizational efficiency can be created through the effective integration of internal resources, the cooperation among teams, and the integration of resources with partners in different fields. According to the results of this research, the following suggestions are: (1) Increase the platform differentiation to highlight the platform uniqueness. (2) Deeply differentiate the market to accurately develop segment marketing strategies. (3) Establish a powerful tourism platform by developing a consensual team, a wealthy partnership resource, and a supportive force from the government. (4) Actualize the costs incurred in each process, and try various charging modes to increase the organization's profit.

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Shyu, Lin-Jong, and 徐立忠. "USING SMART PHONE AS AN AUDIO GUIDING DEVICE FOR CULTURAL TOURISM." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/12102760373336147120.

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碩士
大同大學
資訊經營學系(所)
101
In general, several countries have taken tourism (non-chimney industry) and technology industry as a star industry in the twenty-first century. These two industries are regarded as contributing to job creation. Taiwan has special geographic environment, well-developed network communication technology, abundance nature resources, various cultural resources, as well as friendly people. These factors are likely to increase the development of domestic tourism in Taiwan. For the purpose of achieving "tourism life, living tourist-oriented" and "tourist demand-oriented" environment, this study proposed a feasibility study of applied Smartphone in tour guiding system. The theoretical model of this study is Combining TAM &; TPB Model. The first attempt is to verify the feasibility of this framework in Lugan Longshan Temple, a national monument. The study method is adopting questionnaire to investigate the tourists’ satisfactory in using Smartphone as tour guide in cultural tourism resource. Furthermore, structural equations model is adopted to verify the factors of influence antecedents relationship, to learn whether these variable can effectively enhance the using intention. To the result of this study, audio tour guiding toward smartphone is likely to enhance smartphone users’ satisfactory while traveling. The result of this study provides Tourism Bureau, communication industry a brand new idea marketing method which is different from the past tourism business model. The cultural value added is enhanced as well. Besides, local tour spot and its business and economic mobility are carried out. Due to this positive result, this study may contribute to a paradigm shift to revitalize the tourism industry in Taiwan. The paradigm shift is from cultural Tourism to Creative Tourism. This transition may lead to the tourists to experience various ways for more job creation. Thus, “how to use emerging technologies to expand the market” is an issue for further study.

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Hu, Wu Sheng, and 吳勝湖. "Tourism Factory as Smart Park-The Case Study of Kavalan Whisky." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/7mh5jy.

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碩士
國立暨南國際大學
兩岸高階主管經營管理境外碩士在職學位學程
106
From 2017 onwards, the “TOURISM 2020,Tourism Sustainable Development Strategy” promoted by the Tourism Bureau has five main directions: exploring multiple markets, promoting national tourism, transforming the coaching industry, developing smart tourism and promoting experiential sightseeing. The transformation of the Kavalan Single Malt Whiskey Tourism Factory into a smart tour is also on the trend of developing smart sightseeing. The researchers sought to explain the professional thinking of the Kavalan Single Malt Whiske Tourism Factory in the development of smart tourism through the exploration and analysis of the construction of a smart park, and how it should be followed up with the existing tourism factories in Taiwan. This study adopts a multiple case study method. It aslo develops and compares its products, activities, services, experiences, stories, and fields with APPs for the four tourism factories in Nantou. A proposal was made for the introduction and implementation of business models for the smart tourism of the Kavalan Single Malt Whiskey Tourism Factory In short, smart services are in the lead-in period of the life cycle. The Kavalan Single Malt Whiskey Tourism Factory must be properly planned and implemented, it will continue to observe its benefits for a long time. The implementation of smart tourist services is based on humanity; the intelligent service for tourism services that can not be delivered only through technology creation, instead it should be carefully evaluated; and it should be tailored to the nature of the own tourism factory itself.

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Flora, Enrico Maria di. "Co-creating a smart tourism local service system in rural areas: a case study from south." Master's thesis, 2021. http://hdl.handle.net/10362/112899.

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Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Information Systems and Technologies Management
The most recent trends show an increase in the urbanization of cities, and, consequently, inner territories become more depopulated, business activities get closed, services get reduced and the overall services become poor and not able to offer quality offers to visitors (Bolay, 2020). According to (United Nations, 2019), by 2050 more than three out of four people will be living in urban areas. Nowadays, many studies have addressed the evolution and features of Smart Cities (Van Dijk & Teuben, 2015) and tourism is also one of those spheres that got digitally transformed by Smart Cities (Khan, Woo, Nam, & Chathoth, 2017). One of the features of smart applications is the possibility to let the user be a driver of value in creating and sharing contents (Kontogianni & Alepis, 2020). However, the explosion of smart solutions enabled by the latest technological innovations has been mostly contextualized in urban environments while fewer solutions have been developed in less urbanized rural areas (Steyn & Johanson, 2010). The methodology used employs the merging of two of the core contemporary service research approaches: Service Science and Service-Dominant logic; the first offers an organizational framework to generate and integrate value co-creation in terms of a smart service systems (Polese, Botti, Grimaldi, Monta & Vesci, 2018). For the same purpose, but differently, the second proposes a different layout called service ecosystems (Vargo & Lusch, 2016). This combination of approaches overcomes individual model limitations by setting an integrated model that can be employed to hypercompetitive and experience-based sectors (Polese, Botti, Grimaldi, Monta & Vesci, 2018), and that was adopted by using a case study methodology, relying on semi-structured interviews.

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Morais, Afonso Valente de. "IoT on Smart Destinations." Master's thesis, 2018. http://hdl.handle.net/10316/83557.

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Dissertação de Mestrado em Engenharia Informática apresentada à Faculdade de Ciências e Tecnologia
À medida que a informação se torna cada vez mais valiosa, a adesão à Internet Of Things (IoT) também vai aumentando. O acesso à informação de objetos que rodeiam e interagem com as pessoas todos os dias ajuda na análise e intervenção em vários tipos de situações, podendo aumentar a qualidade do dia-a-dia das mesmas. Além das necessidades dos residentes, é necessário pensar também nos turistas, já que o turismo é a maior indústria a nível mundial, e uma das maiores em Portugal. É a pensar no aumento do turismo na cidade do Porto, aliado à evolução tecnológica que se tem registado nos últimos anos na área da IoT, que surgiu a necessidade de ser desenvolvido o sistema proposto para este estágio.Recolher esses dados é uma tarefa árdua, devido à grande variedade de sensores e outros dispositivos de recolha de dados. Além desta tarefa, é necessário desenhar uma arquitetura que prevaleça quando confrontada com grandes desafios da IoT: Escalabilidade, visto que o crescimento de dispositivos e de dados que produzem é cada vez maior; Interoperabilidade, sendo que, com o crescimento do número de dispositivos e fontes de dados, cresce também a sua diversificação.O objetivo deste estágio é a criação de uma solução capaz de recolher, agregar e armazenar vários dados relativos ao turismo na cidade do Porto. Além disso, é necessário que seja feita a sua disponibilização, através de formatos abertos e normalizados, na forma de uma Application Programming Interface (API). Estes podem ser utilizados para solucionar eventuais problemas nessa cidade, através do desenvolvimento de aplicações que tirem partido destes dados e os disponibilizem aos turistas.
As information becomes more and more valuable, the adherence to the IoT also increases. The access to the information about objects that surround and interact with people every day helps in the analysis and intervention in various types of situations, and can increase the quality of their daily lives. In addition to the needs of residents, it is also necessary to think of tourists, since tourism is the largest industry in the world, and one of the largest in Portugal.The increase of tourism in the city of Porto, together with the technological evolution that has been registered in recent years in the IoT area, arose the need to develop the system proposed for this internship.Collecting these data is a daunting task, due to the wide variety of sensors and other data collection devices. In addition to this task, it is necessary to design an architecture that prevails when faced with major IoT challenges: Scalability, since the growth of devices and data that they produce is increasing; Interoperability, with the increase in the number of devices and data sources, also increasing its diversification.The objective of this internship is to create a solution capable of collect, aggregate and store various data related to tourism in the city of Porto. In addition, it must be made available through open and standard formats in the form of an Application Programming Interface (API). These can be used to solve possible problems in this city, through the development of applications that take advantage of this data and make it available to tourists.

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VALTROVÁ, Barbora. "Udržitelný a odpovědný cestovní ruch ve Smart destinaci." Master's thesis, 2018. http://www.nusl.cz/ntk/nusl-376220.

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The main aim of the work was to apply the principles of sustainability and responsibility in the tourist destinations with the concept of Smart cities and Smart Regions and the use of modern methods and trends for the development of tourism in the tourist destination. These targets were applied to the town of Český Krumlov. One part of the thesis is quantitative research, which examines relations between residents of Český Krumlov and its visitors. According to research results, the design part was elaborated. The suggestions are focused on the development of new smart technologies in transport. Smart, modern and sustainable traffic management in the destination is one of the important components of the Smart City concept. The aim of the suggestion part is to create comprehensive traffic management system that could be useful for visitors of the city and for residents too.

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Salim, Gabriel Monteiro Calil. "Analysis of the Santiago de Compostela portuguese path from the perspective of smart tourism concepts." Master's thesis, 2022. http://hdl.handle.net/10362/134026.

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Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
The objective of this study is to understand how the advent of technologies can help to bring more tourists to the Santiago de Compostela Portuguese Path. Considering some information collected, there is an enormous difference between the number of peregrines that choose the French path to reach the destination instead of the Portuguese path. Regarding this situation, this study aims to understand the motivations, behaviors and needs of the peregrines during their quests with the ambition to bring valuable information for the Portuguese tourism market, based on a bibliographic analysis of studies of smart tourism, Experiential marketing, tourism marketing and a investigation of the information collected on interviews with peregrines that have already finished the Portuguese path and a research on official websites that guide the tourists planning their route.

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CHEN, PEI-HUA, and 陳珮華. "The Construction of Indicators for Developing Yilan into a Smart Tourism Destination." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/873hnb.

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碩士
佛光大學
未來與樂活產業學系
107
The application of ICT to Tourism has developed a new form of tourism---Smart Tourism. In 2017, Yilan was selected as the Smart 21 in the Intelligent Community Forum(ICF) for its project to construct wireless network, high-speed optic network and related infrastructure. Obviously, Yilan is well-equipped to develop into a “Smart Tourism Destination”. Therefore, this study aims to explore indicators suitable for the development of Smart Tourism in Yilan. In this study, the initial factors were determined according to the findings in the literature review and recent developments of Smart Tourism in the cities worldwide. Then, the Modified Delphi Method was applied to integrate professionals’ opinions. Finally, a total of 35 indicators selected were categorized into three main dimensions, encompassing thirteen criteria, in which “Booking”, “Query”, “Tour Guide”, “Navigation”, “Basic Networks”, and “Application Softwares” were the most important and the most feasible. In addition to construct a framework of indicators, this study also offered suggestions on priority categories in Smart Tourism Destination and on the applications. The results of this study can serve as a reference for Yilan government and tourism-related industries to develop Smart Tourism.

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Yu, Jhao-Ching, and 余昭慶. "A smart tourist guide system for public transportation in Kaohsiung." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/41543831373993284950.

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碩士
國立屏東商業技術學院
資訊管理系(所)
101
Existing navigation systems are usually designed for driver. For those unable to drive such as new comer or travelers, public transportation systems are essential gateways for participation in metropolitan activities. We have derived transfer requirements for our designs by analyzing “how to arrive at destination” for new comers who need to use public transportation systems in Kaohsiung. In our research, four types of transfer patterns in public transportation system are identified. We develop a smart tourist guide system in Android mobile. The system models tourist planning and navigate tourists to their respective destinations by public transportation. The system can extract the destination information embedded in a QR Code. Experimental result shows that this system is able to obtain routes in real-time.

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Mendes, João Nuno Serra Silva Matos. "Geração Born Digital – SMART BREAK." Master's thesis, 2020. http://hdl.handle.net/10316/94649.

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Dissertação de Mestrado em Marketing apresentada à Faculdade de Economia
A organização do Planos de Negócio é uma componente usual na formulação ou desenvolvimento de qualquer negócio. A sua grande virtualidade é a integração das principais valências de um negócio num único documento. Diversos estudos têm mostrado que as empresas utilizadoras de Planos de Negócio têm uma maior taxa de sucesso, quer sejam novas empresas ou empresas existentes que queiram implementar uma nova área de negócio. Por estes motivos, tem sido crescente o interesse académico e empresarial pelo tema. O setor do Turismo é uma das atividades mais importantes para a economia nacional. O país apresenta uma enorme variedade de oferta turística, disponível a qualquer visitante. Atualmente, os turistas, permeáveis à facilidade de utilização e conforto recorrem frequentemente às tecnologias, não só devido aos avanços destas, mas também à sua elevada penetração no quotidiano da sociedade atual. Neste contexto, a opção pela disponibilização da informação turística online ganha cada vez mais um especial relevo. O projeto da presente dissertação irá ao encontro do que é o papel da tecnologia digital e como o meio digital influência uma geração que nasce nesta era. Neste sentido fez-se um estudo da afluência das diferentes gerações ao meio digital. Emergiu assim uma ideia de negócio, que pretende ajudar o turista a rentabilizar o seu tempo numa viagem com escala. Estudou-se as diferentes gerações de pessoas e a forma como as mesmas interagem com a tecnologia digital. Através dessa informação irá ser um objetivo, a criação de um website que irá tornar a comunicação do projeto mais fácil e interativa com o público. Como tal, este documento de investigação tem como objetivo a estruturação de uma ideia que, assente nas linhas tradicionais de um plano de negócios para mostrar que a empresa planeada será uma aposta rentável.
The organization of Business Plans is a usual component in the formulation or development of any business. Its great potential is the integration of the main values of a business in a single document. Several studies have shown that companies that use Business Plans have a higher success rate, whether they are new companies or existing companies that want to implement a new business area. For these reasons, academic and business interest in the topic has been growing. The Tourism sector is one of the most important activities for the national economy. The country has a huge variety of tourist offers, available to any visitor. Currently, tourists, permeable to ease of use and comfort, often resort to technologies, not only due to their advances, but also due to their high penetration in the daily life of today's society. In this context, the option of making tourist information available online is gaining more and more special importance. The project of this dissertation will address what is the role of digital technology and how the digital medium influences a generation that is born in this era. In this sense, a study was made of the affluence of different generations to the digital environment. Thus, a business idea emerged, which aims to help tourists make the most of their time on a trip with a stopover. We studied the different generations of people and how they interact with digital technology. Through this information it will be an objective, the creation of a website that will make the communication of the project easier and more interactive with the public. As such, this research document aims to structure an idea that, based on the traditional lines of a business plan to show that the planned company will be a profitable bet.

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Mira, Ana Paula Franco. "As Casas da Anita: beyond just tourism." Master's thesis, 2021. http://hdl.handle.net/10400.26/37491.

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O propósito do presente projecto consiste no desenvolvimento de uma ideia relacionada com a actividade do turismo, mais propriamente de turismo em espaço rural. Consiste no desenvolvimento de uma unidade sita em Reguengos de Monsaraz (casa rústica com sete assoalhadas e terreno de, aproximadamente, 4.000 metros quadrados). Pretende-se, assim, a construção e implementação de uma marca com contornos turísticos inovadores e virados para a promoção da felicidade. Ao longo da investigação serão debatidos outros temas relacionados, embora mais específicos, tendo por base conceitos inovadores nas áreas do turismo sustentável, do ‘smart tourism’, do turismo criativo e do turismo social. O objectivo é consolidar a ideia e conceber um plano de negócio que envolva, simultaneamente, os conceitos indicados anteriormente, que seja diferenciador das propostas actuais oferecidas pelo mercado e que, na sua essência, crie valor e incremente o nível de felicidade para todos os envolvidos no mesmo. O recurso às ‘smart technologies’ e aos pilares da Indústria 4.0 pretende antecipar a possibilidade de tornar a experiência do turista, assim como a sua ‘journey’, mais imersiva e de mais participativa, originando um turismo criativo assente na autenticidade, na ruralidade e na conectividade, e, baseada na ideologia de modernidade líquida. A metodologia seguirá a habitual estrutura de um business plan, subdividido nas suas partes integrantes: financeira, marketing, operacional e organizacional, mas especialmente focada no desenho da ideia. Através de estatísticas e dados oficiais referentes ao turismo, pretende-se a edificação de um projecto saudável, alicerçado no potencial de um conceito diferente, ao casar ruralidade com tecnologia, rumo à criação de um turismo feliz.
The purpose of the present project aims to develop an idea focused on tourism, specifically rural tourism related. It aims to develop a rural unit situated in Reguengos de Monsaraz (rustic house with seven rooms and an, approximately, 4.000 square meters land). Therefore, the intention is to build and implement a brand with innovative touristic contours targeted to promote happiness. Throughout the investigation, other more detailed topics will be addressed, based on innovative concepts of sustainable tourism, ‘smart tourism’, creative tourism and social tourism. To solidify the idea and to design a business plan are the main objectives, which involves the previously mentioned concepts to build a different proposal from the ones offered by the current market, to create value and to increase the happiness level for/of all stakeholders. The use of ‘smart technologies’ and the ‘Industry 4.0’ pillars aims to anticipate the possibility of transforming the tourist experience and its journey into a more immersive and participatory commitment by stimulating a creative tourism based on authenticity, rurality and connectivity and based on the modern liquidity ideology. The methodology will follow the usual business plan structure, subdivided into its thematic areas: finance, marketing, operational and organizational, but especially devoted to the idea design. Through tourism statistics and official data, the intention is to build a healthy project, based on the potencial of a different concept, by combining rurality with technology, towards the creation of a happy tourism.

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I-PinChen and 陳奕蘋. "Value Co-creation Perspective on Shaping an Alliance: The Case of Smart Tourism Taiwan Alliance." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/w9ka4s.

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HUANG, YU-FANG, and 黃于芳. "Research on the Key Factors of Smart Tourism Development from the Perspective of Service Innovation." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/jprb6f.

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碩士
國立臺北科技大學
經營管理系
107
Heavily affected by globalization (such as changes in international political and economic status), digitalization (such as the Internet, ICT, mobile devices and low-cost aviation) and the rise of personalized travel, the tourism model is gradually shifting to a short-term, short-time, multi-depth and diversified experience and other models. With the advancement of artificial intelligence and digital technology, technology is becoming more and more important for tourism, which has revolutionized the travel experience of consumers from pre-planning to post-travel. Tourists can now fully grasp the related information and becoming smarter. Choices - whether it's pre-search, booking or actual travel - are changing dramatically. Before arranging travel accommodation, travelers can better understand the destination and accommodation environment before making decisions. This study summarizes the key factors of service innovation in the development of smart tourism through literature study. After interviewing the experts', this paper further proposes an evaluation framework for service innovation on smart tourism development with four dimensions and twenty-one key elements and use Fuzzy Analytic Hierarchy Process (FAHP) analysis to identify key factors in the development of innovation services for smart tourism. Results of the study shows that combining the new service concept of strengthening the experience before and after travel with the accumulated intelligence and data analysis, through new customer interfaces such as instant messaging services and applications, that forms a new service delivery system, and eventually use technologies for realization, are key factors for the development of innovation services in smart tourism. The key factors for the innovation of intelligent tourism services discovered by the study are expected to provide reference for the development of smart tourism services of different entities such as tourism companies, platform developers and tourism authorities and be able to create value for industry enhancement and transformation while prividing certain foundation for related future studies.

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Estevão, João Pedro Vaz Pinheiro. "Tourism destination management systems: contributions for their adoption and implementation." Doctoral thesis, 2020. http://hdl.handle.net/10773/29063.

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The growing competition between tourist destinations, the progressively demanding tourist source markets, as well the complexity of the strategies to attract them, has led Destination Management Organisations (DMOs) to expand their attributions to assume themselves as central actors in the coordination of the stakeholders of respective destinations. Thus, some DMOs have implemented collaborative online networks, referred to as Destination Management Systems (DMSs), which connect all relevant tourist agents in a destination, facilitating communication and cooperation between them. These systems also provide online tourist portals for tourist destinations that offer more personalised travel planning experiences, including the possibility to purchase tourist products. However, only a residual number of tourist destinations has ever tried to adopt a DMS and a considerable portion of the them were unsuccessful. The challenges to the success of a DMS require a careful analysis of the factors that influence the willingness of the tourist agents of a destination to adopt them, as well as of the factors that determine the importance that these agents attribute to the functionalities of those same DMSs. However, research in this area is still limited. The main objectives of this thesis are to obtain an in-depth knowledge about the factors mentioned above, as well as on the characteristics and role of DMSs, in order to promote the implementation of these systems in tourist destinations. To achieve these objectives, a mixed methodology was adopted, starting with an extensive review of the literature on DMSs, exploratory interviews with the main companies providing DMS solutions and with DMOs that have successfully implemented these systems. At content analysis of those same DMSs was undertaken. This qualitative approach provided an in-depth knowledge regarding the characteristics of DMSs, the current business and management models of these systems, as well as their recent developments and future perspectives. Then, a quantitative approach was used to identify the factors that explain the willingness of destination-based stakeholders to adopt a DMS, as well as those influencing the importance attributed by these agents to the specific functionalities of DMSs. Thus, a questionnaire survey was applied to different types of tourist agents from a regional destination lacking a DMS: The Portuguese Centre region. The results of the quantitative investigation indicate that the predisposition to adopt a DMS is positively influenced by factors such as: (i) cooperation within the destination; (ii) pressure from the external environment (e.g. from competing destinations); (iii) perceived benefits and usefulness of the DMS; (iv) DMO's leadership and strategic vision; (v) resources and strategic vision of the tourist actors in the destination. On the other hand, two factors which are still absent from research on this topic were found to negatively influence the predisposition to adopt a DMS, namely: (i) alternative online platforms and (ii) the lack of a DMS in neighbouring regions or at the national level. The results also demonstrate that the importance attributed to the specific functionalities of a DMS by destination-based stakeholders is positively influenced (i) by its resources and strategic vision, (ii) by its knowledge on the DMO’s initiatives in the field of the Information and Communication and Technologies, (iii) the condition of affiliated member of a DMO; and (iv) by the tourist agent sub-sector, since it was found that tourism accommodation providers value collaborative functionalities of a DMS less than others. The thesis ends with conclusions and implications for the tourism sector, mainly for agents responsible for the development of tourist destinations.
A crescente competição entre destinos turísticos, bem como a progressiva exigência da procura turística e da complexidade das estratégias para a atrair, levou as Organizações de Gestão de Destinos (OGD) a ampliarem as suas atribuições para se assumirem como atores centrais na coordenação dos stakeholders dos respetivos destinos. Assim, algumas OGDs implementaram redes colaborativas online, designadas de Sistemas de Gestão de Destinos (SGDs), que interligam todos os agentes turísticos relevantes de um destino, facilitando a comunicação e a cooperação entre eles. Estes sistemas também proporcionam à procura turística portais online de destinos turísticos que oferecem experiências de planeamento de viagens mais personalizadas, incluindo a possibilidade de comprar produtos turísticos. Porém, apenas um número residual de destinos turísticos tentou adotar um SGD e uma parcela considerável dos SGDs não tiveram sucesso. Os desafios para garantir o sucesso dos SGD exigem uma análise cuidada dos fatores que influenciam a predisposição dos agentes turísticos de um destino para os adotar, bem como dos fatores que determinam a importância que estes agentes atribuem às funcionalidades dos SGD. No entanto, a investigação neste âmbito é ainda limitada. A presente tese tem como principais objetivos obter um conhecimento aprofundado sobre os fatores anteriormente referidos, bem como sobre as características e papel dos SGD, no sentido de promover a implementação destes sistemas nos destinos. Para alcançar os objetivos estabelecidos, adotou-se uma metodologia mista, começando com uma extensiva revisão da literatura sobre SGD, entrevistas exploratórias às principais empresas fornecedoras de soluções de SGD e a OGD que implementaram estes sistemas com sucesso, bem como análises de conteúdo de SGD. Esta abordagem qualitativa permitiu um conhecimento mais aprofundado relativamente às características dos SGD, aos atuais modelos de negócios e de gestão destes sistemas, bem como aos seus recentes desenvolvimentos e perspetivas futuras. Seguidamente uma abordagem quantitativa foi utlizada para identificar os fatores que explicam a predisposição dos agentes turísticos de um destino para adotar um SGD, bem como os fatores que influenciam a importância atribuída por estes agentes às funcionalidades específicas dos SGD. Assim, um inquérito por questionário foi aplicado a diferentes tipos de agentes turísticos de um destino regional que não dispõe de um SGD: a região Centro de Portugal. Os resultados da investigação quantitativa indicam que a predisposição para adotar um SGD é influenciada positivamente por fatores como: (i) cooperação no destino; (ii) pressão do ambiente externo (ex. de destinos concorrentes); (iii) benefícios percebidos e utilidade do SGD; (iv) liderança e visão estratégica da OGD; (v) recursos e visão estratégica dos atores turísticos do destino. Por outro lado, dois fatores até agora ausentes da investigação influenciam negativamente a predisposição para adotar um SGD, nomeadamente: (i) as plataformas alternativas online e (ii) a falta de um SGD em regiões vizinhas ou a nível nacional. Os resultados demonstram ainda que a importância atribuída às funcionalidades específicas de um SGD pelos agentes turísticos de um destino é influenciada positivamente (i) pelos seus recursos e visão estratégica, (ii) pelo seu conhecimento sobre as iniciativas da OGD no âmbito das Tecnologias de Informação e Comunicação, (iii) por ser membro afiliado da OGD; e (iv) pelo subsetor do agente turístico, observando-se que os fornecedores de alojamento turístico valorizam menos as funcionalidades de cariz colaborativo do que outro tipo de agentes. A tese termina com conclusões e implicações para o setor do turismo, principalmente para agentes responsáveis pelo desenvolvimento turístico.
Programa Doutoral em Turismo

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Silveira, João Paulo Avelar. "Turismo sustentável nos Açores: Uma visão sobre o que o smart tourism poderá oferecer à região." Master's thesis, 2021. http://hdl.handle.net/10071/24207.

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Desde o final do ano 2019 a região Autónoma dos Açores foi considerada como o primeiro arquipélago no mundo a se tornar sustentável, o que chamou a atenção do mercado turístico. Apesar deste aspeto positivo os Açores, principalmente a ilha de São Miguel tem tido alguns problemas no que diz respeito ao overtourism, alem de a região não disponibilizar dos seus próprios sistemas informáticos que possam contribuir para um turismo mais sustentável. Este estudo baseia-se no princípio da solução de poder identificar as tecnologias que que são exclusivas da região e fazer com que o turista as passe a utilizar ao visitar o local, encontrar novos sistemas tecnológicos que possam ser instalados na região no âmbito de promover um turismo mais sustentável, bem como criar um ecossistema de smart tourism baseado em outras tecnologias que já existam ou que estejam a ser desenvolvidas em outras regiões do mundo. Com o recurso de dez entrevistas realizadas a entidades públicas e privadas do sector turístico e da sustentabilidade na região foram recolhidos dados acerca dos sistemas que existem na região dos Açores bem como onde se investir para os melhorar, e a apresentar algumas tecnologias ligadas ao turismo e que foram identificadas a partir de artigos científicos em outras regiões no mundo, que poderão ter perante os pilares da sustentabilidade dos Açores, tendo como função ajudar a criar um futuro ecossistema de smart tourism na região.
Since the end of 2019 the Autonomous Region of the Azores has been considered as the first archipelago in the world to become sustainable, which drew the attention of the tourism market. Despite this positive aspect, the Azores, mainly the island of São Miguel, has had some problems regarding overtourism, besides the region does not have its own IT systems that can contribute to a more sustainable tourism. This study is based on the solution principle of being able to identify the technologies that are unique to the region and making tourists use them when visiting the place, finding new technological systems that can be installed in the region in order to promote a more sustainable tourism, as well as creating a smart tourism ecosystem based on other technologies that already exist or that are being developed in other regions of the world. With the help of ten interviews conducted with public and private entities in the tourism and sustainability sector in the region, the information was collected about the systems that exist in the Azores region as well as where to invest to improve them and to present some technologies related to tourism, that were identified from scientific articles in other regions of the world, that may have a bearing on the pillars of sustainability in the Azores, which will help create a future ecosystem of smart tourism in the region.

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Silva, Margarida Alves da. "Os eventos enquanto ferramenta de comunicação dos destinos turísticos: O caso do Smart Times em Cascais." Master's thesis, 2015. http://hdl.handle.net/10400.26/19400.

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A presente investigação tem como principal objetivo avaliar o potencial estratégico dos eventos na comunicação de um destino turístico. Perante um cenário crescente de competitividade no setor turístico, em que os destinos sentem uma necessidade cada vez maior de se diferenciar e ir ao encontro das exigências e necessidades do consumidor atual, que procura viver experiências únicas e enriquecedoras. Atualmente, os eventos assumem destaque pelo contributo que fornecem na gestão dos destinos turísticos e pela sua progressiva utilização enquanto ferramenta de comunicação dos mesmos. Através do estudo de caso do evento Smart Times 2014 realizado na região de Cascais, desenhou-se o modelo de investigação que visa dar resposta à avaliação da influência dos eventos na comunicação e acesso aos recursos disponibilizados pelo destino turístico. Os resultados obtidos através da aplicação das ferramentas de análise estatística, permitiram inferir que a adesão a um evento assume especial importância na difusão do destino, assim como permite a formação de perceções positivas acerca do mesmo por parte dos consumidores, fator crucial para o sector turístico.
This research aims to evaluate the strategic potential of the events in the communication of a tourist destination. Facing a scenario of an increasing competitiveness in the tourism sector, where destinations feel a growing need to differentiate and meet the demands and needs of today's consumer that seeks to live unique and enriching experiences. Currently, events assume highlight due to the input they provide in the management of tourist destinations and their progressive use as a communication tool of thereof. Through the Smart Times 2014 event case study in Cascais, drew up the research model that aims to respond to the evaluation of the influence of events in communication and access to resources provided by the tourist destination. The results obtained by applying the statistical analysis tools, allowed to infer that adherence to an event assume a particular importance in the diffusion of the destiny, and allows the formation of a positive perceptions about the tourist destination by consumers, crucial factor for the tourism sector.

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Filipe, Joaquim António Serralheiro Carvalho. "Travel habits of erasmus students: how can smart destinations attract them." Master's thesis, 2018. http://hdl.handle.net/10362/39295.

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Erasmus students, also considered Millennials, are heavy users of technology and have been traveling more over the years. As consequence of this growth, as well as from the use of technology in different industries, tourism has evolved into Smart Tourism, and with it, Smart Destinations were born. This paper defines Smart Tourism, the Erasmus program, and Millennials. Afterwards, a discussion that sheds light on their travel habits is done, with the purpose of finding out how Smart Destinations can attract them more easily. This is followed by recommendations the National Tourism Agency should do to allow it to happen.

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KOUBOVÁ, Andrea. "Smart destinace cestovního ruchu." Master's thesis, 2019. http://www.nusl.cz/ntk/nusl-394246.

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The theoretical part of this thesis is focused on the explanation of the Smart concept within the cities and tourist destinations, how the destination of Písek uses marketing communication to attract new visitors and to keep the existing ones. In this part, the reader will also be informed about the topic of measuring emotions, what the methods are, their strengths and weaknesses, and specifically how the EDA method (measurement of electrodermal activity, or skin conductivity) works, which was used in the practical part. The aim of thesis is to use new technologies in effective marketing of tourism destinations - based on measurement of emotional reactions using the EDA method, optimalization of visual communication for destination Písek and its surroundings as a city with a Smart city concept. The practical part describes how the questionnaire and measurement by the EDA method took place. During the research the respondents were shown pictures that were taken of Písek and its surroundings. Data processing was done by evaluating the questionnaire and EDA measurements. The results of both research methods were ranked in the Top Ten Positively/Negatively Ranked Images with Higher Emotional Response. Ten positively and ten negatively evaluated questionnaire and EDA measurements are also visualized in this thesis. It can be concluded from the research that the EDA method is suitable for the measurement of emotions and, together with the questionnaire, it provided interesting information on what type of images is suitable to use in the marketing communication of Píseckem, s. r. o.

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Gameiro, Bruno Rafael Graça. "Digital Souvenir: tecnologia NFC aplicada em contextos turísticos e/ou culturais." Master's thesis, 2020. http://hdl.handle.net/10773/30656.

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Nos últimos anos, no sentido de combater os desafios causados pela globalização, urbanização, alterações climáticas e sociodemográficas foi introduzida inteligência nas organizações e comunidades, surgindo o conceito de Smart City que inevitavelmente passou a fazer parte do planeamento urbano. Com a adição de tecnologia às organizações e entidades, os destinos turísticos ficaram possibilitados de explorar sinergias entre a tecnologia e o ser humano, e assim enriquecer as experiências turísticas e aumentar o nível de competitividade. Surge então o conceito de Smart Tourism. A tecnologia NFC (Near Field Communication), graças às suas características, possibilitará a conceção de solução inovadoras com grande impacto ao nível dos modelos de negócio tradicionais bem como no dia-a-dia da sociedade. Assim, este projeto de dissertação, desenvolvido no contexto empresarial Altice Labs, no âmbito dos desenvolvimentos da empresa no domínio das Smart Cities prevê o desenvolvimento do protótipo Digital Souvenir com base na tecnologia NFC e a futura análise das suas vantagens neste domínio.
In the last years, in order to combat the challenges caused by globalization, urbanization, climate and sociodemographic changes, intelligence has been introduced in organizations and communities, with the emergence of the Smart City concept that inevitably became part of urban planning. With the addition of technology to organizations and entities, tourist destinations were able to explore synergies between technology and human beings, thus enriching tourist experiences and increasing the level of competitiveness. Then comes the concept of Smart Tourism. The NFC (Near Field Communication) technology, thanks to its characteristics, will make it possible to design innovative solutions with great impact in terms of traditional business models as well as in the daily life of society. Thus, this dissertation project, developed in the business context Altice Labs, within the scope of the company's developments in the Smart Cities domain, foresees the development of the Digital Souvenir prototype based on NFC technology and the future analysis of its advantages in this domain.
Mestrado em Comunicação Multimédia

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Chang, Yung-Lun, and 張永侖. "The Pattern of Travel Apps for Mobile of Smart Phone with Domestic Tourism－The Case of App of Taiwan Discovery." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/jr798p.

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碩士
國立臺北科技大學
工業工程與管理研究所
99
Nowadays, people have been increasingly depending on uses of smart phones due to the new generation of smart phones and development of wireless internet. Moreover, many applications are presented to the public, and it could allow these users to download them into their smart phones according to their needs, and then travel-related applications have continued to emerge, such as "Taiwan Discovery" by Treascovery, etc. This study is attempting to observe the systemic relationship between tourism software and the actual tourist willingness, and it also discusses how smart phone’s application really cause or increase tourist willingness to involve in domestic tourism. Furthermore, the result will offer the new marketing methods and ideas to tourism industry, and will form a different travel style from the previous model. Therefore, the questionnaire in this study on the intention to use "Taiwan Discovery" in smart phone is adopted, and structural equation models could find out all the variables on each other and causal relationship, and then it also allows people to better understand whatever the variables effectively improve tourist willingness to domestic travel. For holders of smart phone, the installation of tourism application could indeed improve their tourist willingness for more then 2-days and in-country tour, and it will indirectly result a positive effect such as relevant business opportunities and the growth in a market economy. In addition to facing competition, it is a very important topic how to use emerging technologies to expand the market while the result of this study is also highlighting the future of tourism industry.

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Silva, Tiago Manuel Soares. "Social media smart brand communication : the case study of Pestana Group." Master's thesis, 2018. http://hdl.handle.net/10400.3/4704.

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Dissertação de Mestrado, Ciências Económicas e Empresariais, 13 de abril de 2018, Universidade dos Açores.
O modo como a Internet influencia as estratégias de comunicação das organizações e o próprio comportamento do consumidor são um tema de grande interesse, ainda não totalmente explorado. Desde o início da web que as organizações procuram retirar proveito da sua presença online para comunicar com os clientes. Se no início esta comunicação era massificada e tinha origem na empresa, atualmente assiste-se a um novo fenómeno: nem sempre a origem da comunicação é interna e, por vezes, consegue-se através de uma “comunicação inteligente” atingir a massificação customizada do relacionamento entre a empresa e o consumidor. Considerando que o setor do turismo é um dos que tem adotado ao longo dos anos com maior rapidez as diferentes tecnologias, escolheu-se um dos grupos hoteleiros como caso de estudo. Após a análise qualitativa e quantitativa dos conteúdos partilhados por este grupo na sua página oficial web e nas redes sociais, cruzada com os comentários dos clientes nestas mesmas redes e no TripAdvisor, foi possível constatar que nem todas as dimensões da comunicação se encontram estrategicamente alinhadas, considerando como referencial base o modelo de personalidade de marca. Constata-se que existe espaço para desenvolver uma abordagem mais automatizada e que explore de forma mais consequente a componente emocional do relacionamento empresa-cliente, podendo ser esta uma das linhas de investigação futura.
ABSTRACT: The way in which the Internet influences organizations' communication strategies and consumer behaviour itself is a topic of great interest, not yet fully explored. From the beginning of the web that organizations seek to take advantage of their online presence to communicate with customers. If in the beginning this communication was massified and originated in the company, a new phenomenon is witnessing today: the origin of communication is not always internal and sometimes it is possible through a "smart communication" to achieve the personalized massification of the relationship between the company and the consumer. Considering that the tourism sector is one of those that have adopted the different technologies over the years, one of the hotel groups was chosen as a case study. After the qualitative and quantitative analysis of the contents shared by this group on its official website and in the social networks, crossed with the comments of the clients in these same networks and in Tripadvisor, it was possible to verify that not all the dimensions of the communication are strategically aligned, considering as base reference the brand personality model. There is room to develop a more automated approach and to explore in a more consistent way the emotional component of the company-client relationship, which may be one of the lines of future research.

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Soares, Pedro Sales. "New Business Models in the Digital Economy Applied to the Smart Tourism Sector - The Case of U.Porto´s Digital Museum App." Master's thesis, 2019. https://hdl.handle.net/10216/123228.

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CHANG, YANG-YI, and 張央儀. "Framing a User Innovation with Living Lab Approach in the Open Innovation Context: A Case on Implementing Smart Tourism in Hakka Town." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/hfx5p3.

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碩士
國立聯合大學
經營管理學系碩士班
106
Since constructing a smart city has become a new infrastructure in modern cities. How service providers could frame a successful smart service to encourage the transactions with the users is a critically practical challenge. On the open innovation perspective, framing a smart service with living lab approach could make the service smartize through a real context. A case of Taiwan is illustrated in this study which the government intends to introduce ICT and IOT technologies to frame an STD service in five Hakka towns, such as beacons, a mobile app, and a website by living lab approach. In the case, we monitor the interactions between the technology, users, and business, and attempt to understand how new services work from service performance measuring. The results show a low adoption even if the service is familiar with user’s context. Observing the case on a proposed model, we found that the tourist service spins in and smartize, but the smart technology could not spin out and reshape with the behaviors of the stakeholders, such as the fail on the integration with current business, insufficient consideration on the technology acceptance, and so on. These findings indicated fail to make both inbound and outbound synergies with the three elements may lead an unsuccessful implementation of new smart service.

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Cerdeira, João H. da Luz. "Social media image: Estudo da imagem virtual da região turística de Lisboa." Master's thesis, 2020. http://hdl.handle.net/10071/21816.

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A indústria turística mundial tinha registado um crescimento anual constante e encontrava-se em franca expansão. Em Portugal, o sector representava quase 20% do Produto Interno Bruto (PIB), sendo fundamental para a economia e criação de empregos no país. Entretanto, após o advento da pandemia Covid-19, a atividade turística sofreu um impacto profundo ao nível estrutural e transformacional e considera-se o conhecimento e gestão analítica da Imagem de um Destino Turístico como crucial para a reinvenção do setor. O presente estudo tem como objetivo analisar a imagem virtual da região de Lisboa através da utilização de User Generated Content (UGC). A metodologia utilizada tem como base de análise três componentes de interações do turista com o destino sendo elas a imagem Designativa, Estimativa e Prescritiva. Foram utilizados 165 mil reviews entre os anos de 2017 e 2019, em inglês, contendo opinião de turistas de 171 nacionalidades sobre a região turística de Lisboa que oferecem novos conhecimentos sobre a gestão da imagem de destino. Os resultados indicam que Lisboa tem uma imagem bastante positiva. O número de reviews positivas é largamente superior às negativas. Quase 9 em cada 10 reviews registam uma classificação de “muito bom” ou “excelente” e as reviews com classificação “fraco” ou “terrível” são raras na região (6%). Estes resultados refletem-se também no nível de lealdade dos visitantes, com a probabilidade de um visitante recomendar positivamente a região a ser bastante superior à probabilidade de a dissuadir.
The industry of tourism has always been on an upraise and for Portugal it represents one of the main economic activities, as it directly contributes to almost 20% of its GDP as well as over 21% of the countries’ total jobs. In 2020, the Covid-19 pandemic has brought deep structural and transformational impacts to the industry, leaving destination marketing organizations with the difficult task of reinventing and reforming the industry. The knowledge and analysis of tourism destination images’ is widely recognized as a crucial tool for the, afore mentioned, reform and reinvention of the activity and, for that matter, the relaunch of tourism. Through the usage of User Generated Content (UGC), collected from TripAdvisor, this study aims to reveal the virtual tourism destination image of Lisbon. To analyze Lisbon’s tourism image, a three-phase method based on three distinct types of tourist interactions with the destination, was utilized. Thus, the image can be summarized as the collection of all three designative, appraisive and prescriptive components. This study compiled 165.000 online travel reviews, written in English, from 2017 to 2019, with the opinion of at least 171 different nationalities. Results recognize Lisbon with quite a popular and positive image and offer new untapped knowledge to better manage the region’s tourism. 90% of the reviews register a score of “Excellent” and “Very good”, with “weak” and “Terrible” reviews being significantly less frequent (6%). The results also show that a visitor is much more likely to recommend Lisbon than to not recommend it.

Дисертації з теми "Smart tourisme"

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