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1
Stevenson, Alan. "Signage." Facilities 8, no. 1 (January 1990): 14–18. http://dx.doi.org/10.1108/eum0000000002090.
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Gupta, Kishan, and Usha Subramanyam. "SHOPPERS' OPINIONS ON INFORMAL RETAIL STORES BANNER SYMBOLISM." International Journal of Social Sciences & Economic Environment 6, no. 2 (December 30, 2021): 08–12. http://dx.doi.org/10.53882/ijssee.2021.0602002.
Повний текст джерелаАнотація:
Objectives: This article provides a text mining analysis of customers’ opinion of misspelled retail store signage using NVivo software and suggests measures for small retailers to focus on retail signage semiotics. Design Methodology: The sample signages (5 images) were distributed online and 112 completed customer opinions were collected in the form of an open ended questionnaire along with few scaled questions and demographics questions. The sentiments behind the opinions were analyzed and keywords were extracted using NVivo software. Findings: In general, small store signages are viewed are not at all important from the view point of majority of retailers themselves as they feel that their proximity and availability near a residential layout is most important. Though this statement is true, they lose out on opportunity largely because many other small store retailers or a mid-sized departmental store in the same area grabs the opportunity by demonstrating a host of attributes including signage to attract customers. Research Implications: Customers though reach out small stores for their daily needs, tend to evaluate stores based on their appearance and more specifically in terms of the details showcased in the form of signages and other boards in front of the store. Therefore, it is significantly important for small store retailers to design their signages prominently loaded with sufficient store related information to attract customers, which in turn can help to retain them for the long run. Scope for future work / Research limitations: A significant percentage (66%) of opinions drawn from the sample survey respondents depict that the signages of small stores were neutral. This is in turn could mean that customers have not affixed enough weightage to the signage of small stores and therefore small retailers can use this as an opportunity to attract customers with attractive signages with good and sufficient information. Originality/value: Being an opinion text analysis study the choice of signages were selected in random order as the study aims at understanding the response of any customer towards a small store signage in terms of what they feel about the usage of store related attributes and spellings. Keywords: NVivo, small retail store, signage, banner Paper type: Research paper
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Jourdan, Dawn, Aparna Sundar, Flavia Igliori Gonsales, and Gracie Schaefer. "Synchronicity of Signage." Interdisciplinary Journal of Signage and Wayfinding 2, no. 2 (July 13, 2018): 30–40. http://dx.doi.org/10.15763/issn.2470-9670.2018.v2.i2.a30.
Повний текст джерелаАнотація:
The role of synchronicity in signage is investigated in three studies. Synchronicity has been theoretically linked to solidarity or a feeling of unity. In this research, we empirically investigate the effects of depicting synchronicity in signage, using the visual principle of rhythm. Rhythm of the imagery as synchronicity in signage increases entitativity and a sense of belonging. We demonstrate key downstream effects that can be leveraged in shaping consumer inferences in community and commercial contexts. Finally, we demonstrate the effectiveness of this strategy, but only when prior perceptions of belongingness are absent. Implications for theory and future research are discussed.
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Filling, J. Carey, Elizabeth Gauthier, and Walter Kopp. "Improved Shipboard Signage." Journal of Ship Production 15, no. 01 (February 1, 1999): 32–52. http://dx.doi.org/10.5957/jsp.1999.15.1.32.
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This paper provides an introduction to shipboard signage design, construction, and installation. It is intended to assist the naval architect and marine engineer in the design of signs for shipboard use, help the shipyard in its initial procurement and installation of shipboard signage, help the ship's crew determine what additional signs are needed during the life cycle of the vessel, and aid in the sign replacement process. There are a number of standards and specifications, both commercial and military, that deal with signage but few are in complete agreement. Research into these standards has resulted in the development of a user-friendly shipboard signage guide, applicable to both military and commercial vessels, which is paraphrased in this paper. Guidance is provided for the most commonly used shipboard signage applications and includes the use of new materials which are less expensive, lighter weight, and more visible even in low or no light conditions. By using this guide, effective signs which offer reduced cost (material and installation) and weight, with improved readability, clarity, and meaning will result. Specific areas addressed include signage types, layout, wording, symbology, physical properties, installation, and cost.
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Gardner, Jennifer, and Constance Alexander. "WATERSHED SIGNAGE PROGRAM." Proceedings of the Water Environment Federation 2002, no. 2 (January 1, 2002): 1753–55. http://dx.doi.org/10.2175/193864702785664743.
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Matras, Yaron, and Leonie Gaiser. "Signage as event." Linguistic Landscape. An international journal 6, no. 2 (July 14, 2020): 213–36. http://dx.doi.org/10.1075/ll.19029.mat.
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Abstract Our aim in this paper is to propose a framework to analyse the relationship between language choice on signs in multilingual environments, place, and notions of ‘community’. We focus on an interpretation of the goals pursued by sign owners, exploring how linguistic (and non-linguistic) resources are mapped onto communicative acts to target addressees and initiate some form of encounter or engagement. We approach signs as complex and multi-layered communicative events that are composed of different illocutionary acts, and take into account the local language ecology and place. We show how signs, as a form of practice, contribute to creating relations between sign owners and addressees, and can thus be constitutive of community.
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Want, Roy, and Bill N. Schilit. "Interactive Digital Signage." Computer 45, no. 5 (May 2012): 21–24. http://dx.doi.org/10.1109/mc.2012.169.
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Zhang, Xun, Guangchi Ma, Li Jiang, Xiaohu Zhang, Ying Liu, Yuxue Wang, and Conghui Zhao. "Analysis of Spatial Characteristics of Digital Signage in Beijing with Multi-Source Data." ISPRS International Journal of Geo-Information 8, no. 5 (May 6, 2019): 207. http://dx.doi.org/10.3390/ijgi8050207.
Повний текст джерелаАнотація:
Digital signage is an important medium for urban outdoor advertising. Understanding the spatial distribution characteristics and factors that influence the site of digital signage are conducive to the efficient, standardized, and sustainable development of digital signage. The outdoor commercial digital signage within the Sixth Ring Road in Beijing is taken as the research object, and social network check-ins, housing prices, traffic network centrality and the mount of commercial facilities are considered factors that influence digital signage. The spatial distribution characteristics of digital signage are studied by using point pattern analysis methods. Moreover, we use three spatial clustering algorithms to study the hierarchical spatial characteristics of digital signage and test the effectiveness of the results. In addition, the factors that influence the distribution of digital signage are analyzed by Spearman correlation analysis. The results indicate that (1) the digital signage in Beijing generally presents a relatively concentrated distribution with centrality and forms an obvious gathering area and the agglomeration centers are mainly concentrated in the core parts of the central business district (CBD). (2) Digital signage is categorized into three groups, the traffic-oriented, the population-oriented, and the market-oriented. In addition, the spatial distribution of digital signage is consistent with the historical urban development of Beijing. (3) The social network check-ins with dynamic population characteristics had the highest correlation with the operation cost of digital signage. The spatial characteristics of digital signage evaluated in this study can effectively enhance the sustainable management of digital signage and provide a reference for research of the sustainable allocation of digital signage resources.
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Goupil, V., V. Gouranton, A. S. Michaud, J. Y. Gauvrit, and B. Arnaldi. "A BIM-based model to study wayfinding signage using virtual reality." IOP Conference Series: Earth and Environmental Science 1101, no. 9 (November 1, 2022): 092028. http://dx.doi.org/10.1088/1755-1315/1101/9/092028.
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Abstract Wayfinding signage is essential in a large building to find one’s way. Unfortunately, there are no methodologies and standards for designing signage. A good sign system therefore depends on the experience of the signage company. Getting lost in public infrastructures might be disorienting or cause anxiety. Designing an efficient signage system is challenging as the building needs to communicate a lot of information in a minimum of space. In this paper, we propose a model to study wayfinding signage based on BIM models and the BIM open library, which allows the integration of signage design into a BIM model to perform analyses and comparisons. The study of signage is based on the user’s perception, and virtual reality is a tool that best approximates this today. Our model helps to perform signage analysis in building design and to compare objectively the wayfinding signage in a BIM model using virtual reality.
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Mandel, Lauren H., and Melissa P. Johnston. "Evaluating library signage: A systematic method for conducting a library signage inventory." Journal of Librarianship and Information Science 51, no. 1 (January 15, 2017): 150–61. http://dx.doi.org/10.1177/0961000616681837.
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While there is much literature that directs libraries to avoid having too much or insufficient signage, there is no clear guidance on how much signage is “enough” or “too much”. Conducting a signage inventory can be the first step toward determining how many signs a library needs, by establishing how many signs are in the library, of which type, and their condition. This paper proposes a ready-to-use method that any library can use to inventory its signage by adapting the inventory worksheet depending on factors related to the library type. The ultimate goal in developing a standardized method is that it would facilitate comparisons across libraries to attempt development of more specific signage guidelines or a formula that could calculate how many signs are “enough” and “too many” for a library given its type, population, and other criteria.
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Basri, Ahmad Qadri, and Ruhaizin Sulaiman. "Ergonomics Study of Public Hospital Signage." Advanced Engineering Forum 10 (December 2013): 263–71. http://dx.doi.org/10.4028/www.scientific.net/aef.10.263.
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Background: Signage provides information and direction. It is important as a medium to show direction in offices and public buildings. It is more crucial for emergency services, specifically hospitals. Incomplete information and confusion of signage are among common issues being raised by the public to hospital management. Objective:This study is carried out to determine user height preferencesof Hospital Kajangs signage and to proposean appropriate height forits future signage. Approach: Thirty five respondents (20male and 15 female) participated in this study. They are aged between 18 to 60 years old with the mean of age at39years old. Their stature height and eye-level height are measured using SECA Stable Stadiometer.They are asked to give a rating using 1-10 scaleon threequestions to measure their preferences towards the present signage.The studied signage is also measured using standard measuring tape. The data is analyzed using SPSS.Results:It is found that 25 respondents (71.43%) agree to say that the height of signage in Hospital Kajang is too highwhile10 of them (28.57%) disagree. The signage should be10.5 cm lower from present height in order to optimize its function for both groups. The proposed signage height should be 187.5 cmfrom the floor. Conclusion:The present signage in Hospital Kajang requires necessaryheight readjustment to satisfythe majority of its staffs and visitors. The improvement is vital to ensure the signage meet the directional purpose.
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Shin, Donghee, and Hee-Kyung Kim. "Spatiality of Digital Signage." Journal of the Korea Contents Association 15, no. 8 (August 28, 2015): 77–84. http://dx.doi.org/10.5392/jkca.2015.15.08.077.
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Stanforth, Dixie, Allison Lazard, Philip R. Stanforth, Benjamin Wyeth, Michael Mackert, and Xiaoshan Li. "Signage Increases Stair Use." Medicine & Science in Sports & Exercise 48 (May 2016): 137. http://dx.doi.org/10.1249/01.mss.0000485410.93648.e8.
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Lou, Jackie Jia, and Adam Jaworski. "Itineraries of protest signage." Journal of Language and Politics 15, no. 5 (November 29, 2016): 609–42. http://dx.doi.org/10.1075/jlp.15.5.06lou.
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Abstract The pro-democracy occupation of three commercial and retail areas in Hong Kong that lasted over two months in the fall of 2014 – known as the Umbrella Movement – created a myth of Utopia (Barthes 1984 [1954]). In this paper, we track the itineraries (Scollon 2008) and resemiotizations (Iedema 2003) of the protest signage to show how they mythologized the Movement by “branding space”, “regulating and disciplining actions”, and “unifying the voice of protest”. We argue that the semiotic processes and effects involved in the emplacement and widespread distribution of the protest signage were not only key in the mobilization during the Movement but also the emergence and reinforcement of a “new” Hongkonger identity in the long run.
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Hatano, Futomi. "4. Web-based Signage." Journal of The Institute of Image Information and Television Engineers 70, no. 3 (2016): 224–27. http://dx.doi.org/10.3169/itej.70.224.
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Abu-Ghazzeh, Tawfiq M. "Signage and the law." Cities 13, no. 4 (August 1996): 257–63. http://dx.doi.org/10.1016/0264-2751(96)00014-5.
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Schmidt, Terry. "Digital Signage that Captivates." Information Display 29, no. 6 (November 2013): 4–47. http://dx.doi.org/10.1002/j.2637-496x.2013.tb00661.x.
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Akrom, Ahmad, and Toto Haryadi. "DESAIN SIGNAGE SYSTEM SEBAGAI MEDIA INFORMASI KAWASAN SIMPANG LIMA SEMARANG BERBASIS KOMPUTER GRAFIS." ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia 7, no. 01 (February 28, 2021): 79–91. http://dx.doi.org/10.33633/andharupa.v7i01.4309.
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AbstrakKota Semarang merupakan ibu kota Provinsi Jawa Tengah yang berlokasi di Pantura (pesisir pantai utara Jawa. Simpang Lima menjadi kawasan strategis di Semarang dan layak dikunjungi karena menjadi pusat kegiatan ibadah, rekreasi, belanja, serta aktivitas positif lainnya. Namun, potensi yang dimiliki Simpang Lima belum bisa dieksplorasi secara maksimal karena kurang tersedianya media informasi untuk pengunjung, khususnya dalam bentuk signage system. Padahal, signage system memiliki fungsi penting dalam memberi informasi tentang nama dan lokasi suatu tempat. Hal tersebut mendorong penulis melakukan penelitian desain signage system dengan metode kualitatif. Data penelitian diperoleh melalui observasi, wawancara, kuesioner, dan studi pustaka. Desain signage system dikembangkan menggunakan signage pyramid method yang terdiri dari tiga tahapan: information content system, graphic system, serta hardware system. Hasil penelitian ini yaitu desain signage system beberapa tempat penting di Simpang Lima beserta mockup pemasangan di lokasi tersebut. Penelitian ini bisa dikembangkan lebih lanjut dengan mengadaptasi teknologi augmented reality yang mampu menyajikan signage system secara virtual dan bisa diakses melalui perangkat smartphone. Kata Kunci: media informasi, simpang lima, signage system, placemaking AbstractSemarang is the capital city of Central Java located on Pantura (the northern coast of Jawa). Simpang Lima becomes a strategic area in Semarang well worth a visit by citizens and tourism for being the center of activities such as worship, recreation, shopping, and also other positive activities event. However, the potential of Simpang Lima cannot fully be explored due to a lack of information for visitors, especially in a signage system form. Nevertheless, a signage system's primary function was providing information about the name and location of places. This case has pushed the authors to research signage system design by using the qualitative method. Research data obtained by observation, interview, questionnaire, and literature study. Signage system design developed using the Signage Pyramid Method that consists of three steps: information content system, graphic system, and hardware system. The result of this research is the signage system design of some primary places in Simpang Lima and a mock-up of installation on that place. This research can be developed further by adapting augmented reality technology that can present the signage system virtually so it can be accessed by using a smartphone. Keywords: information media, simpang lima, signage system, placemaking
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Panuntun, Rizal, Adian Fatchur Rochim, and Kurniawan Teguh Martono. "Perancangan Papan Informasi Digital Berbasis Web pada Raspberry pi." Jurnal Teknologi dan Sistem Komputer 3, no. 2 (April 20, 2015): 192. http://dx.doi.org/10.14710/jtsiskom.3.2.2015.192-197.
Повний текст джерелаАнотація:
Digital signage is information boards migrate from conventional forms to digital form. Form of digital signage used in computer by connecting to monitor to display the information. Digital notice board (digital signage) puts a digital-based information services in one direction. Many digital signage applications appear with the development of information technology. Unfortunately, if used as a digital signage devices, the implementation of existing digital signage applications using a desktop computer is unefficient. Signage applications that developed to be implemented on a single board computers such as raspberry-pi is still rare. In that case, there are any idea to implement a mini computer raspberry-pi as digital signage devices. Mini computer raspberry-Pi was chosen because of its small size and power saving. so it can be efficient and flexible than a regular desktop computer. Forming of this thesis includes designing web server using PHP and MySQL and raspberry pi configuration. The results of this research is to implement digital signage in raspbeery pi that produce a web-based digital information boards that efficient and power saving.
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Puspitasari, Dyah Gayatri, and James Darmawan. "Signage dan Penerapannya: Lingkungan Jalan Raya Tol Bintaro." Humaniora 4, no. 1 (April 30, 2013): 475. http://dx.doi.org/10.21512/humaniora.v4i1.3456.
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The term ‘signage’ sometimes has been confused with the term ‘sign or symbol’, although the term signage is actually a theme which has consistency and also covers an area from a specific environment and mood. Signage has been designed to inform about location and direction of interior and exterior environment. In general, design system and the use of signage, such as graphic standard, material and the positioning, has been organized by international standardization from every country in the world. One of the most important categories of signage is the application of signage in highways. The study is about signage from historical background, category, color scheme, design and human factor approach; from psychological physics, social culture, to the connectivity with the value and products’ characteristic. Human factor comprehension is also one of the most important elements in signage design process. Each perspective or perception from highway user and their reaction about the signage has been conditioned by a specific characteristic of human, such as from biophysics-psyche, socio-culture, spiritual cosmologis transcendental with its five senses. Human factor as a user has an important role to obtain the best solution or good design solution for the community who use that signage.
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Ruki, Ulli Aulia, and Amarena Nediari. "Penerapan Tipografi dalam Sistem Signage pada Interior Ruang Publik." Humaniora 5, no. 2 (October 30, 2014): 822. http://dx.doi.org/10.21512/humaniora.v5i2.3139.
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Signage system is applied in interior public spaces with consideration to the basic of typography. The objective of signage system is to provide the user convenience in public spaces in order to reach destination while the user is in the building. The basic requirements for designing signage system are legibility and readability. There are still designers who are not aware about the importance of designing a signage system so that sometimes it is found only as decorative element. It is necessary to make the best use of the purpose of signage design, so an interior design should be more carefully in conducting research related to the application of signage system in public spaces. The applied typography has to be considered by its size, placement, colors, and materials to be used. This research used design thinking goal grid method that is suitable to examine the signage system in order to complete design objectives. Article focuses on how to design the signage system to accommodate information that was useful for the user in public space. At the end, there would be identified signage system’s function in interior public spaces as information, guidance, identification as well as safety regulation.
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Wang, Yuxue, Su Li, Xun Zhang, Dong Jiang, Mengmeng Hao, and Rui Zhou. "Site Selection of Digital Signage in Beijing: A Combination of Machine Learning and an Empirical Approach." ISPRS International Journal of Geo-Information 9, no. 4 (April 4, 2020): 217. http://dx.doi.org/10.3390/ijgi9040217.
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With the extensive use of digital signage, precise site selection is an urgent issue for digital signage enterprises and management agencies. This research aims to provide an accurate digital signage site-selection model that integrates the spatial characteristics of geographical location and multisource factor data and combines empirical location models with machine learning methods to recommend locations for digital signage. The outdoor commercial digital signage within the Sixth Ring Road area in Beijing was selected as an example and was combined with population census, average house prices, social network check-in data, the centrality of traffic networks, and point of interest (POI) facilities data as research data. The data were divided into 100–1000 m grids for digital signage site-selection modelling. The empirical approach of the improved Huff model was used to calculate the spatial accessibility of digital signage, and machine learning approaches such as back propagation neural network (BP neural networks) were used to calculate the potential location of digital signage. The site of digital signage to be deployed was obtained by overlay analysis. The result shows that the proposed method has a higher true positive rate and a lower false positive rate than the other three site selection models, which indicates that this method has higher accuracy for site selection. The site results show that areas suitable for digital signage are mainly distributed in Sanlitun, Wangfujing, Financial Street, Beijing West Railway Station, and along the main road network within the Sixth Ring Road. The research provides a reference for integrating geographical features and content data into the site-selection algorithm. It can effectively improve the accuracy and scientific nature of digital signage layouts and the efficiency of digital signage to a certain extent.
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Hananto, Brian Alvin. "TAHAPAN DESAIN SISTEM TANDA INTERIOR MINI MART (STUDI KASUS: WAYFINDING & PLACEMAKING SIGNAGE FMX MART)." Jurnal Dimensi DKV Seni Rupa dan Desain 2, no. 2 (October 24, 2017): 135–50. http://dx.doi.org/10.25105/jdd.v2i2.2185.
Повний текст джерелаАнотація:
AbstractThe Design Process of Interior Signage Mini Mart (Studycase: Wayfinding &Placemaking Signage FMX Mart). Signage design in the environmental graphic design context (EGD) is a graphic communication system of information in a specific environmental. EGD consists of the aspect of signage and wayfinding, the aspect of interpretation, and the aspect of placemaking. The design process of signage was based on stages of design process that has been mentioned by Chris Calori and RobinLanda. Both of design process had become the basis of developing design process in Signage Design subject in bachelor degree program of visual communication design. The method of design has done to apply the design process into studycase of wayfinding & placemaking signage in FMX Mart interior. The design process consists of pre-design phase (research and reference), design phase, and post-design phase (implementation).The result is the interior signage mini mart as student project that develop as the design process in the subject. Through 1:1 product simulation of FMX Mart signage, the student has understanding and empiric experience in designing signage.AbstrakTahapan Desain Sistem Tanda Interior Mini Mart (Studi Kasus: Wayfinding& Placemaking Signage FMX Mart). Perancangan sistem tanda dalam konteks envinronmental graphic design (EGD) adalah komunikasi grafis tentang informasi yang diperlukan dalam lingkungannya. EGD meliputi aspek-aspek signage and wayfinding, interpretation, dan placemaking. Proses desain sistem tanda berbasis tahapan-tahapan proses desain sebagaimana dikemukakan oleh Chris Calori dan Robin Landa. Keduaproses desain tersebut menjadi dasar bagi pengembangan proses desain yang diterapkan pada mata kuliah Perancangan Sistem Tanda dalam program studi sarjana strata satu desain komunikasi visual. Metode perancangan dilakukan dengan mengaplikasikan proses desain tersebut untuk studi kasus perancangan wayfinding & placemaking signage di dalam interior FMX Mart. Proses desain meliputi tahapan pre-design(research dan reference), design, dan post-design (implementation). Hasilnya adalahkarya perancangan sistem tanda interior mini mart sebagai tugas mahasiswa yang dibuatsesuai dengan proses desain hasil pengembangan mata kuliah tersebut. Melalui simulasiproduksi ukuran 1:1 signage FMX Mart yang dibuat, mahasiswa dapat mendapatkangambaran dan pengalaman empirik dalam perancangan signage.Kata kunci: signage, proses desain, interior mini mart
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Pasaribu, Nanda Rosaline, and Novia Sari Ristianti. "Covid-19 Responsive Public Space Signage Design for Children from Physical Distancing Aspects at Lapangan Merdeka, Pematangsiantar." Jurnal Teknik Sipil dan Perencanaan 24, no. 2 (October 31, 2022): 125–39. http://dx.doi.org/10.15294/jtsp.v24i2.36449.
Повний текст джерелаАнотація:
Abstract. Adaptation of public space users requires COVID 19 responsive design elements to support public health, especially for children aged 7-12 years who are classified as vulnerable and still need public space to play and socialize. The Lapangan Merdeka area is a public open space where children make up about 60% of visitors. Currently, there is still negligence in the application of health protocols. This study considers design requirements in implementing physical distancing, such as signage aspects. The quantitative method is used in this research. The analysis stages consisted of identifying the child's characteristics through behavior-setting and place-setting; and formulating design element needs through signage aspects such as directional signage, informative signage, and identification signage. The research result shows three-element of signage. First is directional signage, such as a circulation regulation on the surfaces of the jogging track. It is used for the signing facility on the jogging track. It uses a board stuck in the ground and is placed in the area leading to the field, and uses an information board with 1-1.5 meters on the jogging track. Second, informative signage such as an x-banner at all facility points. Third, identification signage such as a board containing an area plan and placed near the words "Lapangan Merdeka."
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A. M., A. A. Gd Tugus Hadi Iswara, I. Gusti Ayu Canny Utami, and Ni Wayan Ardiarani Utami. "PENERAPAN KONSEP “NEW NORMAL” PADA DESAIN SIRKULASI DAN SIGNAGE PUSAT PERBELANJAAN DI KAWASAN KUTA, BALI. (STUDI KASUS: BEACHWALK SHOPPING CENTER)." Jurnal Arsitektur ZONASI 3, no. 3 (October 20, 2020): 256–64. http://dx.doi.org/10.17509/jaz.v3i3.27895.
Повний текст джерелаАнотація:
Konsep “New Normal” memberikan dampak yang signifikan terhadap perubahan aktivitas civitas dan tatanan ruang yang ada, baik dalam ranah interior maupun eksterior. Penyesuaian yang dilakukan oleh pusat perbelanjaan Beachwalk Shopping Center menyikapi pandemic COVID-19 merubah tatanan design yang telah ada. Diantaranya dalam hal penerapan elemen sirkulasi (signage) yang digunakan. Menurut Lawrence K. Frank “Sign (signge) adalah pesan atau informasi yang muncul secara berturut-turut atau teratur dalam hubungannya dengan tanda-tanda yang penting dan menimbulkan respon pada manusia. Sebuah sign muncul secara berturut-turut atau teratur, tapi maksud berturut-turut atau teratur ini tidak dijelaskan lebih lanjut sehingga untuk saat ini hal itu tidak akan menjadi pertimbangan pengertian sebuah pertanda (sign). Signage sebagai elemen dasar yang memiliki fungsi utama sebagai alat komunikasi antar manusia dalam suatu bangunan atau lingkungan mengandung beberapa elemen penting. Elemen-Elemen ini akan membentuk image atau fisik keseluruhan dari sign yang juga berperan dalam keberhasilan penyampaian informasi yang ingin ditujukan oleh signage tersebut. Selain signage, elemen sirkulasi yang digunakan di Beachwalk Shopping Center ini juga menggunakan pola mall dan dalam unit took menggunakan pola banyak koridor. Metode Penelitian yang digunakan adalah metode kualitatif deskriptif. Metode kualitatif bertujuan untuk memahami fenomena yang terjadi dan dialami oleh subjek penelitian, terkait dengan persepsi, perilaku dan tindakan secara keseluruhan serta menggunakan deskripsi dalam bentuk kata-kata dan Bahasa untuk suatu tujuan yang alamiah. Metode ini digunakan untuk menjelaskan konsep “New Normal” yang diterapkan pada desain sirkulasi dan signage Beachwalk Shopping Center sesuai dengan protokol kesehatan yang telah dikeluarkan oleh Kementerian Kesehatan Republik Indonesia melalui Surat Edaran Nomor HK.02.01/MENKES/335/2020 tentang Protokol PencegahanPenularan Covid-19 di Tempat Kerja Sektor Jasa dan Pedagangan (Area Publik) Dalam Mendukung Keberlangsungan Usaha. Berdasarkan hasil kajian, maka dapat diketahui bahwa desain sirkulasi dan signage pada Beachwalk Shopping Center telah memenuhi protokol kesehatan sesuai dengan Surat Edaran Kementerian KesehatanNomor HK.02.01/MENKES/335/2020 tentang Protokol Pencegahan Penularan Covid-19 di Tempat Kerja Sektor Jasa dan Pedagangan (Area Publik) Dalam Mendukung Keberlangsungan Usaha dalam masa “New Normal”. Penerapan protokol kesehatan untuk pengelola tempat usaha, pekerja dan konsumen telah terlaksana dengan baik terutama pada sirkulasi dan signage. Kesadaran tiap individu diharapkan dapat lebih memaksimalkan penerapan prokol kesehatan ini.
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Boronczyk, Felix, Christopher Rumpf, and Christoph Breuer. "Determinants of viewer attention in concurrent event sponsorship." International Journal of Sports Marketing and Sponsorship 19, no. 1 (February 5, 2018): 11–24. http://dx.doi.org/10.1108/ijsms-09-2016-0063.
Повний текст джерелаАнотація:
Purpose The purpose of this paper is to examine the impact of exposure-related and consumer-related factors on the return of sponsorship investment through their influence on viewers’ attention for sponsor signage. Design/methodology/approach Data were collected through an experimental study (n=92) involving eye-tracking and a questionnaire, and were analyzed using regression analysis. Findings The results show that viewers’ attention for sponsor signage is affected by the signage color of concurrent sponsors, as well as viewers’ brand familiarity, and sport involvement. In particular, the findings reveal that viewers’ attention for sponsor signage increases with greater color contrast between concurrently visible sponsor signage. Further, signage receives more attention if viewers are familiar with the brand and less involved with the sponsored event. Given that attention is an important prerequisite for further processing of sponsorship information, these findings have important implications for managers seeking to evaluate the return on their sponsorship investment. Practical implications When assessing the return on a sponsorship investment, marketers should consider the characteristics of surrounding sponsor signage and the audience with regard to their impact on viewers’ attention for their own signage. Ideally, marketers should attempt to create a greater color contrast between their own signage and its surroundings in order to maximize viewer attention. Originality/value This paper provides valuable information on the importance of concurrently visible sponsor signage and audience characteristics for the return on investment of sponsorships through their impact on viewers’ attention.
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Ali, Aditya. "Analysis of “Pull” and “Push” Signage Design on Minimarket Front Doors Using TSP Model." ArtComm : Jurnal Komunikasi dan Desain 1, no. 2 (November 20, 2018): 20–33. http://dx.doi.org/10.37278/artcomm.v1i2.114.
Повний текст джерелаАнотація:
Signage sebagai media komunikasi visual diciptakan untuk mempermudah aktivitas manusia padalingkungannya. Berbagai komponen harus berkolaborasi untuk menghasikan suatu desain signageyang mampu berinteraksi maksimal dengan manusia penggunanya. Signage yang baik adalah yangpesannya paling bisa diterima oleh semua orang, sehingga orang bisa dipengaruhi untuk membuatkeputusan secara cepat dan sadar berdasarkan informasi yang diberikan. Adalah Chris Calorie yangmemperkenalkan suatu model yang komprehensif mengenai signage yang dikenal dengan TheSignage Pyramid Model (TSP Model). Model ini dapat digunakan untuk merancang, menganalisis,dan mengevaluasi suatu signage. Adapun signage yang menjadi objek dalam penelitian ini adalahsignage pada pintu kaca depan minimarket yang biasa ditempatkan pada handle pintu ataudisekitarnya. Wujudnya berupa stiker dengan tulisan “Tarik” dan “Dorong” dengan arah tulisanbisanya vertikal ke bawah. Signage berwarna merah atau hitam ini lazim ditemui pada minimarketdi Indonesia.
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Nasruddin and Beny O.Y Marpaung. "PENATAAN TATA INFORMASI SEBAGAI PENANDA VISUAL KAWASAN DI KORIDOR JAMIN GINTING PANCUR BATU." Jurnal Koridor 9, no. 1 (January 15, 2018): 99–105. http://dx.doi.org/10.32734/koridor.v9i1.1316.
Повний текст джерелаАнотація:
The existence of signage system is an identity and marker of area. The signage system in Jamin Ginting Street, Pancur Batu was chaotic and irregular. Jamin Ginting Street, Pancur Batu was located in Deli Serdang District, North Sumatera Province. This area was known as trade and service area. The lack of signage system arrangement guidance creates Jamin Ginting Street, Pancur Batu area was looked irregularly, slums, and distracting visually. The purpose of research is to produce signage system arrangement guideline so that create area more well organized, informative, and as marker area. This research took study about information arrangement, signage placement, street guide, advertisementand information media. The research was used qualitative descriptive analysis method. The expectation of this paper is to produce signage system arrangement guideline so therefore can improvethe identity of area and generating a visual arrangement. In conclusion,with well arrangement of signage system will improve visual aesthetic of building and area.With the appropriate of arrangement, information will be delivered more effective.
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Wiyaringtyas, Anggis Rizky, Donny Trihanondo, and Siska Noviaristanti. "Perancangan Ulang Signage dan Wayfinding untuk Meningkatkan Brand Image pada Studi Kasus di Owabong Waterpark." SPECTA Journal of Technology 5, no. 1 (March 25, 2021): 86–98. http://dx.doi.org/10.35718/specta.v5i1.312.
Повний текст джерелаАнотація:
Owabong Waterpark is a water tourism object located in Purbalingga District, Central Java. With the title as the most complete water tourism in Central Java, the Owabong Waterpark brand is famous. However, this phenomenon is not supported by the existence of signage and wayfinding as visual identities and information media. The lack of visible signage and wayfinding as directional media and the inconsistency of signage and wayfinding designs make it difficult for visitors to find information. Currently, the existence of signage and wayfinding does not only function as a signpost that can only be appreciated or seen. More than that, for the company itself, innovation from signage and wayfinding can also function as a business medium that can increase company revenue. To create solutions to existing problems, signage and wayfinding designs were developed. The research was conducted using literature methods, observation, interviews, and questionnaires with the results of the Owabong Waterpark signage and wayfinding need a redesign. By carrying out in-depth research and planning a design concept that is mature and in accordance with the existing phenomena in Owabong Waterpark, it is hoped that it will be the right solution to respond to signage and wayfinding problems.
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Abd Wahil, Mohd Shahrol, Sharifah Fazlinda Syed Nor, Wong Chin Mun, Norain Ahmad, Noor Dalila Inche Zainal Abidin, Siti Rasidah Abd Ghani, Lavanyah Sivaratnam, et al. "Visitors’ Perception of the Effectiveness of Leptospirosis Health Hazard Warning Signage in Recreational Parks, Hulu Langat District, Malaysia." ASM Science Journal 14 (April 5, 2021): 1–12. http://dx.doi.org/10.32802/asmscj.2020.653.
Повний текст джерелаАнотація:
This study primarily intends to determine visitors’ perception of leptospirosis health hazard warning signage and its effectiveness within natural recreational parks in the district of Hulu Langat. This cross-sectional study was conducted in four out of seven natural recreational parks, installed with leptospirosis health hazard warning signage. A total of 209 respondents were recruited purposively in this study and completed the questionnaires. Majority of the respondents were male (57.4%), 40 years old and below (89.5%), received tertiary education (68.5%), staying outside Hulu Langat district (83.2%), visited for the first time (63.6%), and noticed the presence of leptospirosis health hazard warning signage at the park entrance (69.4%) and within the recreational park (64.2%). A significant relationship was discovered between respondents’ education level and perception of the health hazard warning signage (p-value 0.034). The rate of visits and noticeability of the health hazard warning signage were significantly associated with the effectiveness of the content on the health hazard warning signage (p-value 0.002 and 0.004, respectively). The construction of health hazard warning signage at the recreational areas should suit the social and educational background of the population. Visitors’ discernment of the effectiveness of erecting leptospirosis health hazard warning signage within natural recreational parks in the district of Hulu Langat is good if the signage is perceptible even with subsequent repeated visits to the parks.
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Otto, Felix, and Christopher Rumpf. "Animation intensity of sponsorship signage." Sport, Business and Management: An International Journal 8, no. 2 (May 14, 2018): 177–94. http://dx.doi.org/10.1108/sbm-05-2017-0029.
Повний текст джерелаАнотація:
Purpose Visual animation of sponsorship signage has become a frequently used technique at televised sports with the aim to increase viewer attention. The purpose of this paper is to investigate the impact of animation intensity of sponsorship signage on sport viewers’ attention and to examine viewers’ visual confusion as a reaction to increasing animation intensity. Design/methodology/approach Based on a lab experiment, eye-tracking methodology was applied to analyze the participants’ visual attention to animated sponsorship signage. The stimulus films showed a highlight video clip of a tennis match and included five different intensity levels of animated signage. The hypothesized causal relationships were tested by using linear regression analysis and structural equation modeling. Findings The results demonstrate that animation intensity of sponsorship signage positively influences sport viewers’ attention. The findings also reveal that animation intensity has no significant effect on sport viewers’ visual confusion. Practical implications The findings suggest the use of higher animation intensity levels for effective sponsorship communication in sports broadcasts. Furthermore, there is still more potential to improve sponsorship communication at televised tennis events as viewer confusion was not affected by animation intensity. Originality/value This research contributes to the body of knowledge by taking into account different intensity levels of animated sponsorship signage in a tennis event context. It is the first study that demonstrates the impact of animation intensity to improve sponsorship communication at televised sporting events.
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Santo, Santo, and Damar Rangga Putra. "PENGEMBANGAN DESAIN SIGNAGE SETU BABAKAN." Jurnal Dimensi DKV Seni Rupa dan Desain 5, no. 2 (October 1, 2020): 157–76. http://dx.doi.org/10.25105/jdd.v5i2.7953.
Повний текст джерелаАнотація:
AbstractSignage Design Development of Setu Babakan. Setu or “situ” means lake, while Babakan means wood fiber. Setu Babakan located at the Condet area, East Jakarta as a special area for the development and preservation of Betawi culture. Setu Babakan has an area of 289 hectares, provides various facilities including educational facilities as Betawi culture learning areas, entertainment facilities that offer a variety of entertainment-related to Betawi culture, also a culinary area in introducing a variety of Betawi food. Setu Babakan has changed now. At present Setu Babakan has beenrevitalized into a tourist area, making it one of the alternative tourist areas for residents and foreign tourists in understanding Betawi culture. A large area of Setu Babakan requires sign system and wayfinding, which has a function in providing direction to facilitate the destination. Currently, there is the wayfinding, but it hasn’t been maximized in the role of its function as a guide. In terms of design, current signage doesn’t displaythe Betawi cultural elements represented in signage. The method used is descriptivequalitative method with design method. The result of this research is recomendation of signage design at Setu Babakan with “Betawi Asri” concept. AbstrakPengembangan Desain Signage Setu Babakan. Setu atau “situ” berarti danau, sedangkan babakan berarti serat kayu. Setu Babakan berada di wilayah Condet, Jakarta Timur sebagai area khusus untuk pengembangan dan pelestarian budaya Betawi. Setu Babakan memiliki luas 289 hektar dan menyediakan berbagai fasilitas di dalamnya, di antaranya fasilitas pendidikan sebagai area pembelajaran budaya Betawi, fasilitashiburan yang menawarkan berbagai hiburan terkait budaya Betawi, di sisi lain juga merupakan area kuliner dalam memperkenalkan ragam makanan Betawi. Setu Babakan yang merupakan danau, saat ini telah berubah. Setu Babakan saat ini telah direvitalisasi menjadi kawasan wisata, sehingga menjadi salah satu daerah wisata alternatif bagipenduduk lokal dan wisatawan asing dalam memahami budaya Betawi. Area Setu Babakan yang luas membutuhkan signage dan wayfinding, yang memiliki fungsi dalam memberikan arahan untuk mencapai tempat yang ingin dituju. Saat ini wayfinding sudah ada, tetapi belum dimaksimalkan dalam peran fungsinya sebagai penunjuk jalan. Dalam hal desain, signage yang ada saat ini tidak menampilkan elemen budaya Betawi yangterwakili dalam signage. Metode yang digunakan adalah kualitatif deskriptif dengan metode perancangan desain. Hasil penelitian ini adalah rekomendasi desain signage di Setu Babakan dengan konsep “Betawi Asri”.
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Dharmawan, Vippy, and Nanik Rachmaniyah. "Kajian Signage dan Elemen Wayfinding di Kampus Perguruan Tinggi (Studi Kasus : Kampus ITS Surabaya)." ARSITEKTURA 19, no. 2 (October 30, 2021): 205. http://dx.doi.org/10.20961/arst.v19i2.49152.
Повний текст джерелаАнотація:
<p class="Abstract"><em>A wide university campus which consist of many buildings need a good signage and wayfinding system arrangement. Meanwhile, the development of campus buildings is not necessarily accompanied by integrated wayfinding system planning. This article explain the finding of study on signage and wayfinding system on ITS Campus in Surabaya. The purpose of this study is to find out how signages and elements of the area work in wayfinding system on the campus. This qualitative descriptive study used direct observation in collecting data in the field. The result shows that generally the wayfinding system on the campus has been well implemented. However, it needs to optimize the signages that already available so that wayfinding activity can be carried out more easily by people who have not been familiar with the campus area</em><em></em></p>
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Wan, Zhanzhi, Tiejun Zhou, Zhili Tang, Yin Pan, and Lingfei Zhang. "Smart Design for Evacuation Signage Layout for Exhibition Halls in Exhibition Buildings Based on Visibility." ISPRS International Journal of Geo-Information 10, no. 12 (November 30, 2021): 806. http://dx.doi.org/10.3390/ijgi10120806.
Повний текст джерелаАнотація:
The reasonable placement of evacuation signage is an important means to improve the efficiency of evacuation in the exhibition halls of exhibition buildings. The booths in exhibition halls are arranged and changed frequently for different exhibitions, which means that the evacuation paths are not fixed. Most people are also unfamiliar with the exhibition hall environment. In case of fire, earthquake, or other emergencies, people need to quickly escape to the safety exit, adhering to the guidance of evacuation signage. Existing evacuation signs are located according to the standards and the experience of the designers, and the locations of the signs are fixed and do not change with the changes in the booth layout, which means that the signage can be easily obscured by the booths, affecting the signage identification. Based on the visibility of evacuation signage, a smart design method of evacuation signage layout is proposed in this paper that can be adapted to different forms of booth arrangements in exhibition halls. This method establishes a key goal of achieving the full coverage of the visibility range of evacuation passages with the minimum number of evacuation signs. In the context of the actual visibility range of evacuation signage being blocked by booths in a three-dimensional space, this method finds the optimal number and best locations of evacuation signs by using a genetic algorithm. Finally, a case is given to verify the effectiveness of the method. This smart design for evacuation signage layout can enhance the guidance ability of evacuation signage in exhibition halls and improve the efficiency of evacuation.
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Park, Myung Hae. "The Study of Signage: Pictograms." International Journal of the Image 3, no. 4 (2013): 33–40. http://dx.doi.org/10.18848/2154-8560/cgp/v03i04/44097.
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Burke, Raymond R. "Behavioral Effects of Digital Signage." Journal of Advertising Research 49, no. 2 (June 2009): 180–85. http://dx.doi.org/10.2501/s0021849909090254.
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NAKAMURA, Ichiya. "The trend of digital signage." Journal of Information Processing and Management 55, no. 12 (2013): 891–98. http://dx.doi.org/10.1241/johokanri.55.891.
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COOK, ROBERT A. "Instructional Signage: A Zoological Nightmare." Curator: The Museum Journal 32, no. 1 (March 1989): 16–23. http://dx.doi.org/10.1111/j.2151-6952.1989.tb00703.x.
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Rochimah, Siti, and Kusbandono Ari Bowo. "PERANGKAT LUNAK "DIGITAL SIGNAGE MANAGER"." JUTI: Jurnal Ilmiah Teknologi Informasi 5, no. 2 (July 1, 2006): 66. http://dx.doi.org/10.12962/j24068535.v5i2.a229.
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Henze, Regina. "Edo Smitshuijzen. Signage Design Manual." Information Design Journal 17, no. 1 (July 15, 2009): 78. http://dx.doi.org/10.1075/idj.17.1.15hen.
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Spinillo, Carla G. "Signage as identity with users." Information Design Journal 21, no. 1 (December 31, 2014): 72–77. http://dx.doi.org/10.1075/idj.21.1.09spi.
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Duszek, Roman. "The Warsaw subway signage system." Information Design Journal 12, no. 3 (December 20, 2004): 181–86. http://dx.doi.org/10.1075/idjdd.12.3.02dus.
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Hatakeyama, Takuro, Fumio Hagiwara, Hajime Koike, Keiji Ito, Hirohiko Ohkubo, C. Ward Bond, and Masao Kasuga. "Remote Infrared Audible Signage System." International Journal of Human-Computer Interaction 17, no. 1 (March 2004): 61–70. http://dx.doi.org/10.1207/s15327590ijhc1701_5.
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Hendrix, Tommy, Mahardhika Berliandaldo, Eki Karsani Apriliyadi, and Firman Tri Ajie. "The Impact of Patent Portfolio on Competitive Landscape of Digital Signage Apparatus." Jurnal Manajemen Teknologi 20, no. 1 (2021): 79–97. http://dx.doi.org/10.12695/jmt.2021.20.1.5.
Повний текст джерелаАнотація:
Abstract. The digital signage market has been flourishing every year, and this situation opens up new commercialization opportunities for stakeholders related to the acceleration function. The modern world has allowed technological innovation to satisfy market demands, primarily based on portfolio of patent information. The digital signage apparatus became an economical solution for the costly technology in the digital era. The purpose of this paper was to find the impact of the competitive landscape on the digital signage apparatus towards e-commerce development based on a patent portfolio from the WIPO database. The research was performed based on the patent information using Innograph software and information related to digital signage apparatus resulting in a total of 146 registered patents and 40 patents matching the research subjects. The results revealed that the patent portfolio on the digital signage apparatus has high perceived usefulness, but only few industries used this as a reference in benchmarking their technological competitiveness. This paper is beneficial to the industry that seeks for the impact of the latest technological implementation amidst the competitive commercialization of the digital signage apparatus. Keywords: Competitive Landscape; Digital Signage Apparatus; Impact; Patent Portfolio.
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Jin, Wenting, Ying Yao, Guichao Ren, and Xiaohua Zhao. "Evaluation of Integration Information Signage in Transport Hubs Based on Building Information Modeling and Virtual Reality Technologies." Sustainability 14, no. 16 (August 9, 2022): 9811. http://dx.doi.org/10.3390/su14169811.
Повний текст джерелаАнотація:
Signage plays a crucial part in passengers’ wayfinding process. This research proposes a general method to optimize and evaluate different signage alternatives based on building information modeling (BIM), virtual reality (VR) technologies, and passengers’ wayfinding behaviors. A wayfinding experiment with 46 participants was conducted in a virtual environment. In this experiment, relevant measurements, including wayfinding time, wrong turns, and stopping and looking, were selected to describe wayfinding behaviors. The results showed that the evaluation outcome of the new integration information signage was better than that of the old one, with its wayfinding measurements decreasing to varying degrees. Overall, the new integration information-signage solution is more efficient in guiding passengers. Moreover, this general method of optimizing and evaluating signage alternatives with BIM and VR technologies is also suitable for other indoor spaces. Practitioner Summary: To evaluate the old and new integration information signage in transport hubs, a virtual reality experiment was conducted in this study based on the wayfinding theory and the TOPSIS comprehensive evaluation approach. The results showed that the new integration information signage solution was more efficient than the old one in guiding passengers.
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Saini, Shweta, Sanjeev Bansal, and Pranay Verma. "USE ME OR USE ME NOT? A COMMUNICATION TOOL - DIGITAL SIGNAGES FOR FASHION APPAREL STORES." JOURNAL OF CONTENT COMMUNITY AND COMMUNICATION 15, no. 8 (June 30, 2022): 33–52. http://dx.doi.org/10.31620/jccc.06.22/04.
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Digital signage is a network of exclusive screens installed in retail stores to display diverse content. Fashion retail stores recognize digital signage as a promising technology in the retail environment. This study investigates how aesthetic appeal and designed information are in the extended Unified Theory of Acceptance and Use of Technology (UTAUT 2) model. Brick-and-mortar retailers have embraced digital signages to converse better and change the way individuals get cues in fashion apparel stores. This research analyses what factors influence an individual's decision to use digital signages in fashion apparel retail stores. The partial least squares method evaluated the research model and validated the hypotheses of the data comprised of 418 self-administered individual responses. The results reveal that designed information is the key predictor of behavioural intentions stimulated by digital signages. The results confirm that aesthetic appeal, designed information, habit, and performance expectancy of behavioural intentions are significant predictors. In contrast, two constructs, effort expectancy and social influence, are non-significant for fashion apparel retail stores
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Auffrey, Christopher, and Vikas Mehta. "Introduction." Interdisciplinary Journal of Signage and Wayfinding 5, no. 1 (March 31, 2021): 2–4. http://dx.doi.org/10.15763/issn.2470-9670.2021.v5.i1.a82.
Повний текст джерелаАнотація:
This issue of the Interdisciplinary Journal of Signage and Wayfinding presents a range of work truly reflecting both this journal’s interdisciplinarity and its attention to both signage and wayfinding research. The title of this issue, Signage Perceptions, Experiences, and Aesthetic Judgements, reflects the range of scholarship included, but also highlights the complex nature of the multiple factors influencing the effectiveness of signage as an essential means of visual communication. As the articles in this issue demonstrate, the interrelated factors of regulation, design, and display context, taken together, will impact viewer perceptions and judgments about the messages on signs, and may lead to different viewer behavior entirely apart from the actual text used. Ultimately, the matters explored in this issue have important implications for commerce and wayfinding, as would be expected of explorations of signage effectiveness, but also connect with the range of related quality of life issues which underscore the importance of signage and wayfinding research in a broader societal context.
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BENEDICTO, Generatha, and Eustard R. TIBATEGEZA. "The Linguistic Landscape of Regional Hospitals in Tanzania: Language Choice on Signage." Studies in Linguistics and Literature 5, no. 4 (November 6, 2021): p70. http://dx.doi.org/10.22158/sll.v5n4p70.
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The study aimed at identifying the language choice on the signage and assessing the outpatients and their aides’ views on the language choice on the signage in regional hospitals, namely Bukoba and Sekou Toure. The study was guided by language choice theory on the signage where qualitative approach was employed. Data were gathered through observation and interview methods. Thirty-six respondents who were hospital management teams, medical care providers, patients and their aides were involved. The study findings reveal that there were two languages on the signage including Kiswahili and English where Kiswahili was predominant. This indicates the linguistic landscape of the selected hospitals suits the targeted people though it excludes some clients who cannot understand Kiswahili. The study recommends that there is a great need of using two languages on the signage and establishing a clear national policy on language choice on the signage. This will help to direct, inform, educate, warn and instruct the clients around the hospital surroundings.
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Mizuki, Chiharu. "Flood Risk Communication from the Viewpoint of Disaster Prevention Awareness in an Urban Area of Tokyo, Kita Ward." Journal of Disaster Research 7, no. 5 (October 1, 2012): 595–603. http://dx.doi.org/10.20965/jdr.2012.p0595.
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Two types of flood risk communication – paper hazard maps and evacuation signage – were examined using a questionnaire survey, field survey, and map interpretation of the downstream Arakawa River area in Kita Ward, Tokyo. Respondents’ awareness of the flood dangers in the study area is high 76.5%of respondents but 33.1% of respondents accessed revised papermaps orWeb-basedmaps. The new measure, evacuation signage, showing predicted flood depth and the locations of designated evacuation shelters, was known only to 31.9% of respondents. This study showed that the recognition of evacuation signage is as low as that of revised flood hazardmaps. Although signage is beneficial, it is difficult to notice due to overlapping advertising signs. In addition, there are many unsuitable evacuation routes on paper maps. The distance between evacuation signage and evacuation shelters was more than 1.5 km for 69.4% of all evacuation routes. The administrative office should reconsider installation locations and the content of signage.
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Tang, Ming, and Adekunle Adebisi. "Using Eye-Tracking for Traffic Control Signage Design at Highway Work Zone." Interdisciplinary Journal of Signage and Wayfinding 6, no. 2 (November 4, 2022): 43–54. http://dx.doi.org/10.15763/issn.2470-9670.2022.v6.i2.a120.
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This paper discusses the application of Eye Tracking (ET) technologies for researchers to understand a driver’s perception of signage at the highway work zone. Combining ET within a screen-based motion pictures and a driving simulator, the team developed an analytical method that allowed designers to evaluate signage design. Two experiments were set up to investigate how signage design might affect a driver’s visual attention and interaction under various environmental complexities and glare conditions. The study explores the visual perception related to several spatial features, including signage modality, scene complexity, and color schemes. The ET method utilizes total fixation time and time to first fixation data to evaluate the effectiveness of signage presented through screen-based video and a driving simulator.