Статті в журналах з теми "SEO for Affiliate Marketing"
Щоб переглянути інші типи публікацій з цієї теми, перейдіть за посиланням: SEO for Affiliate Marketing.
Оформте джерело за APA, MLA, Chicago, Harvard та іншими стилями
Ознайомтеся з топ-50 статей у журналах для дослідження на тему "SEO for Affiliate Marketing".
Біля кожної праці в переліку літератури доступна кнопка «Додати до бібліографії». Скористайтеся нею – і ми автоматично оформимо бібліографічне посилання на обрану працю в потрібному вам стилі цитування: APA, MLA, «Гарвард», «Чикаго», «Ванкувер» тощо.
Також ви можете завантажити повний текст наукової публікації у форматі «.pdf» та прочитати онлайн анотацію до роботи, якщо відповідні параметри наявні в метаданих.
Переглядайте статті в журналах для різних дисциплін та оформлюйте правильно вашу бібліографію.
1
Laurentinus, Laurentinus, Hengki Hengki, Sarwindah Sarwindah, Okkita Rizan, and Hamidah Hamidah. "OPTIMASI TIPE AFFILIATE DIGITAL MARKETING TERHADAP PRODUK UMKM DENGAN MODEL DESKRIPSI CLUSTERING." Jurnal Cakrawala Ilmiah 2, no. 4 (December 31, 2022): 1709–14. http://dx.doi.org/10.53625/jcijurnalcakrawalailmiah.v2i4.4624.
Повний текст джерелаАнотація:
Digital marketing berkembang dengan luar biasa dengan berbagai macam tipe konsep pemasaran digital dan komunikasi online. Digital marketing merupakan kunci dalam bisnis era saat ini. Tipe digital terdiri dari search, sosial media, content, email dan paid ads. Optimasi tipe digital marketing yang digunakan dengan beberapa model yaitu search engine optimization (SEO), search engine marketing (SEM), konten marketing, email marketing, sosial marketing, affiliate marketing, dan PPC (pay per click). Optimasi marketing menggunakan konsep diatas terbukti memberikan efek domino terhadap kenaikan omset produk UMKM khususnya dengan SEO dan SEM.
2
Beleraj, Brunilda. "Affiliate marketing. Can online news portals use successfully affiliated marketing in Albania?" European Journal of Marketing and Economics 1, no. 3 (November 29, 2018): 66. http://dx.doi.org/10.26417/ejme.v1i3.p66-77.
Повний текст джерелаАнотація:
Affiliate marketing is viewed as one of the online strategies that help marketers’ measure success and deal with productivity. Marketers use it as a starting point to create new business or to develop an existing one. Affiliate programs support and develop these new strategies of marketing. Affiliate marketing is performance-based marketing where merchants reward affiliates commission for successful referrals. In Albania, we have chosen some of the most ranked online companies to see how this new techniques could be implemented to benefit both parts. Some of the research questions that have been raised in this paper are; how are the affiliated marketing techniques used in information portals in Albania? Under what conditions those web sites are developed? What payment fees are better to be used? In the evidence of a descriptive research, this paper will make an attempt to answer these questions.
3
Trixie, Ivana, and Nigar Pandrianto. "Brand Affiliate sebagai Alternatif Membangun Brand Awareness." Prologia 8, no. 1 (March 18, 2024): 107–15. http://dx.doi.org/10.24912/pr.v8i1.27532.
Повний текст джерелаАнотація:
Technological developments, especially in social media platforms such as TikTok, have changed the marketing paradigm by focusing on dynamic consumer interactions. This research explores the impact of TikTok in building brand awareness, especially with the emergence of the concept of "Tiktok Affiliate." The research results show the important role of TikTok Affiliate in changing the digital marketing framework through creative content that effectively expands brand reach. Focusing on the brand case study "Somethinc" provides a unique contribution to the understanding of digital marketing and brand awareness in the TikTok era. The theoretical basis involves social media, TikTok, TikTok Affiliate, and brand awareness, with an emphasis on brand awareness indicators according to Keller. With innovative strategies, TikTok Affiliate is a key element in building brand awareness amidst contemporary digital marketing dynamics. The purpose of this research is to see how the Tiktok Affiliate brand is an alternative for building brand awareness for the Somethingnc brand. This research uses a qualitative approach with a case study method. The results of this research show that Tiktok Affiliate builds brand awareness through understanding Somehinc products. Creativity and authenticity in TikTok Affiliates content are key to attraction, creating a personal and authentic experience. Informative and compelling content helps consumers understand the product in depth, while direct interaction creates deeper engagement and builds a community around the brand. Perkembangan teknologi, khususnya di platform media sosial seperti TikTok, telah mengubah paradigma pemasaran dengan memfokuskan pada interaksi dinamis konsumen. Penelitian ini mengeksplorasi dampak TikTok dalam membangun brand awareness, khususnya dengan munculnya konsep "Tiktok Affiliate." Hasil penelitian menunjukkan peran penting TikTok Affiliate dalam mengubah kerangka kerja digital marketing melalui konten kreatif yang memperluas jangkauan brand secara efektif. Fokus pada studi kasus brand "Somethinc" memberikan kontribusi unik pada pemahaman digital marketing dan brand awareness di era TikTok. Landasan teori melibatkan media sosial, TikTok, TikTok Affiliate, dan brand awareness, dengan penekanan pada indikator brand awareness menurut Keller. Dengan strategi inovatif, TikTok Affiliate menjadi elemen kunci dalam membangun brand awareness di tengah dinamika pemasaran digital kontemporer. Tujuan penelitian ini untuk melihat bagaimana brand Tiktok Affiliate sebagai alternatif untuk membangun brand awareness pada brand Somethinc. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Hasil penelitian ini menunjukkan bahwa Tiktok Affiliate dalam membangun brand awareness melalui pemahaman produk Somethinc. Kreativitas dan keaslian dalam konten Tiktok Affiliates menjadi kunci daya tarik, menciptakan pengalaman personal dan autentik. Konten yang informatif dan meyakinkan membantu konsumen memahami produk secara mendalam, sementara interaksi langsung menciptakan keterlibatan yang lebih mendalam dan membangun komunitas di sekitar brand.
4
Sakas, Damianos P., Nikolaos T. Giannakopoulos, Dimitrios K. Nasiopoulos, Nikos Kanellos, and Giannis T. Tsoulfas. "Assessing the Efficacy of Cryptocurrency Applications’ Affiliate Marketing Process on Supply Chain Firms’ Website Visibility." Sustainability 15, no. 9 (April 28, 2023): 7326. http://dx.doi.org/10.3390/su15097326.
Повний текст джерелаАнотація:
Recent developments in blockchain technology have enabled the development of wallet applications for storing peoples’ cryptocurrency reserves. Cryptocurrency wallet applications could deploy affiliate marketing processes to increase the visibility of their products. From these affiliate marketing processes, supply chain firms in the air forwarding sector that seek to advertise their services to a larger audience could be benefited. This research examines whether affiliate marketing initials of cryptocurrency wallet applications affect their digital marketing efficiency, as well as whether air forwarding firms’ website visibility could be benefited from them. After collecting the required Web Analytic data, the authors performed statistical analysis (correlations and linear regressions), followed by Fuzzy Cognitive Mapping (FCM) macroanalysis and Hybrid Modeling (HM) microanalysis to assess the outcomes of cryptocurrency wallet applications’ affiliate marketing programs. Hence, from the deployed methodology, valuable insights arose. The first part of the produced outcomes concerns the effect of cryptocurrency wallet application affiliate marketing metrics on their digital marketing results. The increased implications of affiliate marketing metrics (referring domains, backlinks, etc.) decrease the number of pages their visitors see. Regarding the air forwarder firms’ website visibility, specific metrics (branded and referral traffic) were increased and others (social traffic) were decreased from the increment of cryptocurrency wallet application affiliate marketing metrics (backlinks, internal links, etc.). Supply chain firms, in the air forwarding sector, could have increased website visibility by deploying advertisements and affiliate marketing initiatives with cryptocurrency wallet organizations. Summing up, specific affiliate marketing metrics of cryptocurrency wallet applications are capable of significantly impacting their digital marketing performance and also constitute determinant factors of supply chain firms’ website visibility.
5
Naumenko, Maksym A. "Formation of a Competitive Position of Enterprise Based on the Principles of Digital Marketing." Business Inform 5, no. 556 (2024): 380–88. http://dx.doi.org/10.32983/2222-4459-2024-5-380-388.
Повний текст джерелаАнотація:
Today, the domestic economy is facing significant problems caused by ongoing russian aggression. However, despite everything that has happened, there are still many competitive industries in the economy, where enterprises constantly compete for the attention of consumers, so the formation of an effective competitive position of the enterprise in the markets remains relevant for enterprises. The study analyzes the essence and features of the use of digital technologies in the marketing management of enterprises, the possibilities of their integrated interaction and complementation. The features of the main digital technologies used for positioning domestic and foreign enterprises in the markets are systematized and described. The conditions for their successful and expedient application for various managerial tasks are determined. It is found that the most common digital technologies that are successfully used in the practical marketing of enterprises are marketing analytics, affiliate marketing, content marketing, email marketing, PPC, SEO, mobile and social marketing. It is substantiated that the use of these technologies contributes to the generation of a number of positive effects for enterprise: communications between enterprises and consumers are improved; a positive image of the enterprise is formed; the efficiency of decision-making increases by obtaining better and more complete market information; it becomes possible to regulate the amount of costs for obtaining information, etc. The article also provides a comparative characteristic of digital technologies from the standpoint of their advantages and disadvantages in terms of fulfilling the tasks of market positioning of enterprises. A number of recommendations on how to improve the results of using some digital technologies, including email marketing, PPC, and SEO, have been formed.
6
Ferawati, Ferawati, Muh Ikhsan Amar, Fatimah Fatimah, Kurnia Rusli, Aminuddin Aminuddin, A. Anwar Ishar, Ariana Asri, Awaluddin Awaluddin, and Firmansyah Dahlan. "PENDAMPINGAN LEMBAGA KURSUS DAN PELATIHAN DARADAENG GYMNASTIC MAKASSAR MELALUI PENINGKATAN MANAGEMEN MARKETING BERBASIS DIGITAL CAMPAIGN." MONSU'ANI TANO Jurnal Pengabdian Masyarakat 6, no. 1 (March 10, 2023): 144. http://dx.doi.org/10.32529/tano.v6i1.2138.
Повний текст джерелаАнотація:
Secara historis Lembaga kursus dan pelatihan (Lkp) Daradaeng Gymnastic telah menorehkan tinta emas berupa pencapaian prestasi olahraga untuk Kota Makassar dan Provinsi Sulawesi Selatan. Potensi dan prestasi tersebut tidak sejalan dengan kondisi finansial dan kemampuan menjalankan usahanya, salah-satunya sistem pemasarannya yang masih sangat konvensional yakni dari mulut ke mulut sehingga dibutuhkan publikasi yang lebih massif. Untuk itu solusi yang diupayakan berupa pendampingan dan penerapan managemen marketing berbasis Digital Campaign yang terdiri dari penerapan influenser marketing dan Affiliate Marketing, Radio and Television Advertaising, Social Media Marketing (SMM), Email Marketing, Instant Messaging Marketing. Pendekatan yang ditawarkan untuk merealisasikan pengabdian ini melalui model pemberdayaan masyarakat. Hasil pengabdian dapat dilihat dari gambaran jumlah interaksi setiap postingan menggunakan Search Engine Optimization (SEO), bahwa managemen marketing berbasis Digital Campaign mampu menarik perhatian masyarakat pengguna media sosial dengan nilai jangkauan tertinggi mencapai 1.600 dan terendah 393 jangkauan untuk empat postingan terpopuler, adapun interaksi tertinggi mencapai 245 dan terendah 86 interaksi untuk empat postingan terpopuler yang di publikasikan sejak tanggal 13 Juni sampai dengan 21 September 2022, dan diharapkan akan terus-menerus meningkat. Publikasi yang massif tersebut diharapkan akan sejalan dengan penambahan jumlah member Lkp Daradaeng Gymnastic untuk kemudian mampu meningkatkan finansialnya
7
Kuchechuk, Larysa V., and Vladislav Yu Moiseyenko. "Digital Marketing Features of the Company Booking.com as Leading internet Tourist Accommodation Reservation System." Business Inform 10, no. 549 (2023): 427–32. http://dx.doi.org/10.32983/2222-4459-2023-10-427-432.
Повний текст джерелаАнотація:
Due to the rapid development of technology and the availability of the Internet, many companies, including Booking.com, are actively using digital channels to market and sell their services. The aim of the article is to analyze the digital marketing activities of the Booking.com company. To achieve the goal of the study, general scientific methods were used: analysis, synthesis, deduction, induction, system-based, comparative, experimental and statistical, as well as SWOT analysis. The results of the carried out study show that digital marketing is a powerful instrument for promoting residential properties through an online platform, and Booking.com uses a wide range of special tools, such as targeted advertising, content marketing, social media, email marketing, affiliate marketing, and SEO optimization, to attract customers and increase its competitiveness. A SWOT analysis of the digital marketing tools of the company Booking.com is carried out. The features of the work of the company Booking.com in the Ukrainian market are considered. The traffic to the websites of the Booking.com company and their main competitor – the AirBnb company is analyzed. As a result, it is concluded that the ability of Booking.com to adapt and develop its marketing strategies in accordance with changes in consumer behavior and technological advancements has allowed it to remain competitive in today’s housing booking market.
8
Rizki Nur Salamsyah and Elly Halimatusadiah. "Pengaruh Penerapan Digital Marketing dan Kualitas Pelayanan terhadap Minat Beli pada Usaha Mikro Kecil Menengah." Bandung Conference Series: Accountancy 3, no. 2 (July 26, 2023): 757–63. http://dx.doi.org/10.29313/bcsa.v3i2.7631.
Повний текст джерелаАнотація:
Abstract. The phenomenon of MSME actors who fail to attract maximum buying interest is the focus of this research. This study aims to assess the impact of Digital Marketing strategies on consumer perceptions of service quality and subsequent purchasing decisions. Customer relationship management and service quality factors such as tangibles, reliable accountability, responsiveness authority, competence, courtesy, trust, security, access, communication and customer understanding as measured through Digital Marketing channels such as website dimensions, search engine optimization (SEO ), click-based paid search advertising, affiliate marketing and strategic partnerships, online public relations, social networking, email marketing, and so on. The sample consisted of 263 accounting students who had made purchases online and were regular internet users. Descriptive validation and quantitative methods are used in this study. The results of the research multiple linear regression analysis that (1) Digital Marketing significantly influences purchase intention and (2) service quality significantly influences purchase intention.
Abstrak. Fenomena pelaku UMKM yang gagal menarik minat beli secara maksimal menjadi fokus penelitian ini. Penelitian ini bertujuan untuk menilai dampak strategi pemasaran digital terhadap persepsi konsumen terhadap kualitas layanan dan keputusan pembelian selanjutnya. Manajemen hubungan pelanggan dan faktor kualitas layanan seperti bukti fisik, akuntabilitas yang andal, otoritas daya tanggap, kompetensi, kesopanan, kepercayaan, keamanan, akses, komunikasi, dan pemahaman pelanggan yang diukur melalui saluran pemasaran digital seperti dimensi situs web, optimisasi mesin pencari (SEO) , iklan pencarian berbayar berbasis klik, pemasaran afiliasi dan kemitraan strategis, hubungan masyarakat online, jejaring sosial, pemasaran email, dan sebagainya. Sampel terdiri dari 263 mahasiswa akuntansi yang pernah melakukan pembelian secara online dan merupakan pengguna internet biasa. Validasi deskriptif dan metode kuantitatif digunakan dalam penelitian ini. Hasil analisis regresi linier berganda penelitian bahwa (1) pemasaran digital secara signifikan memengaruhi niat pembelian dan (2) kualitas layanan secara signifikan memengaruhi niat membeli.
9
Дунська, А. Р., та К. В. Чорна. "ФОРМУВАННЯ СУЧАСНОЇ СТРАТЕГІЇ ПРОСУВАННЯ ПІДПРИЄМСТВА НА МІЖНАРОДНОМУ РИНКУ В УМОВАХ ЦИФРОВОЇ ТРАНСФОРМАЦІЇ". Вісник Херсонського національного технічного університету, № 4(83) (10 квітня 2023): 89–96. http://dx.doi.org/10.35546/kntu2078-4481.2022.4.12.
Повний текст джерелаАнотація:
В роботі були розглянуті особливості формування сучасної стратегії просування на міжнародних ринках в умовах цифрової трансформації, серед яких: трансформація методів просування та перехід в діджитал-просування, боротьба за увагу клієнта та скорочення фокусу уваги, персоналізація та доступність рекламних комунікацій, нові методи стимулювання продажів, пошук нових ніш для просування, деталізований підхід до цільової аудиторії, методика вимірювання та аналізу ефективності, оптимізації результатів. Наведена сучасна стратегія просування, що побудована на технології Human Centered Design і складається з аналізу ринку, оцінки глобальної ціннісної пропозиції продукту для ринку (Product market fit), глибинного аналізу цільової аудиторії (визначення їх болей, потреб, страхів, заперечень, тригерних точок, критеріїв вибору продукту, які можна використати в рекламі). Перелічені основні інструменти для пошуку, збору та аналізу інформації щодо ринку та аудиторії, серед яких сходинки Бена Ханта. Класифіковані основні види маркетингових інструментів просування в міжнародному бізнесі: Performance, Creative, Affiliate, Email marketing, SEO Optimization. Наведена характеристика діджитал-просування з урахуванням їх переваг та недоліків, зазначені основні цілі сучасної реклами (Awareness, Traffic, Engagement, Lead Generation, App promotion, Sales). На завершення надані аналітичні підходи до оцінювання ефективності сучасної стратегії просування на міжнародних ринках, наведені визначення та формули основних метрик відслідкування ефективності: CTR, CPC, CPM, CVR, CPA, Revenue, AOV, ROI, ROAS. Деталізований етап тестування гіпотез, проведення процедури А/В-тестування.
10
Wijaya, I. Gusti Ngurah Satria, Annisa Balqis Bashira Syahrir Malintang Latanro, and Ni Nyoman Arie Rahayu Sugianitri. "The Influence of Marketing Strategy on Marketing Performance from a Management Perspective in the Disruption Era." Binus Business Review 15, no. 1 (February 2, 2024): 15–28. http://dx.doi.org/10.21512/bbr.v15i1.10431.
Повний текст джерелаАнотація:
The world continues to develop and change, and everything is digital-based in the current era of disruption. The retail industry is one of the business sectors most severely impacted by the COVID-19 pandemic and the disruption era. Numerous businesses or retail issuers also see a drop in sales and even suffer losses. The research aimed to evaluate the most successful marketing tactics toward marketing performance in the disruption era from a management perspective. The major data used came from questionnaires given to management with digitized or digital marketing. A total of 282 data were collected using the purposive sampling technique to determine the respondents in Denpasar City. Structural Equation Model (SEM) analysis was employed in this investigation. The research outcomes are strategies that effectively influence marketing performance in the disruption era, including marketing mix strategy, online affiliate marketing strategy, and social media strategy. The marketing mix strategy cannot be abandoned despite changes in the disruption era. There can only be a change in strategy using digital marketing media. The research novelty lies in its findings, which support the Resource-Based View (RBV) theory, the marketing tactic employed to enhance marketing effectiveness in the disruption era. The practical implications include policy recommendations for business management and marketing methods to improve marketing performance in the disruption era.
11
Rahman, Ireen, and Md Asmaul Hossain. "Effective Brand Managers: Integrate Digital Marketing Strategies into Overall Brand Management Plans." International Journal of Research and Innovation in Social Science VIII, no. VI (2024): 3195–213. http://dx.doi.org/10.47772/ijriss.2024.806241.
Повний текст джерелаАнотація:
Organization can achieve significant success by using different digital platforms, particularly social media for branding. This research paper focuses on how brand managers implemented digital marketing strategies in today’s world for brands and organizations as a whole. The study may prove to be an effective strategy for boosting brand awareness and revenue for the organization. Finally, we discovered that everything must be evaluated in real time and that data should drive brand management decisions rather than intuition. To provide a thorough overview, analysis, and summary of the findings from the available research on how the brand uses digital marketing strategies, the benefits of the strategies in actual use, and the benefits that digital advertising tactics bring to brands, for instance Email Marketing, Content marketing, Affiliate Marketing, Inbound Marketing etc. There is a discussion regarding the strategies used by brands in specific sectors as the standard as well as the four essential characteristics of research design. An online survey on social media also adds value to see how many brand managers and marketers actively strive to integrate digital marketing methods into their organizations. Above all, the uses of digital marketing tools such as Google Analytics, HubSpot, Semrush, Napoleon Cat etc. have given the authority of doing ethical branding in efficient way.
12
Yurianto, Muhammad Eko, Endang Chumaidiyah, and Sinta Aryani. "PERANCANGAN MODEL BISNIS USULAN DENGAN MENGGUNAKAN PENDEKATAN BUSINESS MODEL CANVAS PADA STARTUP BIDANG EDUKASI INVESTASI SAHAM THE INVESTOR DI KOTA SOLO." Syntax Literate ; Jurnal Ilmiah Indonesia 8, no. 4 (April 25, 2023): 3117–28. http://dx.doi.org/10.36418/syntax-literate.v8i4.9386.
Повний текст джерелаАнотація:
The Investor merupakan perusahaan rintisan yang didirikan di kota Solo pada tahun 2018. Bisnis dari The Investor adalah platform edukasi investasi saham yang bergerak melalui website dan social media seperti youtube, instagram dan telegram. Produk yang dijual The Investor merupakan produk digital belajar saham seperti, e-book, mini course, kelas webinar, online course dan The Investor’s Portfolio. Dalam menjalankan bisnis, pendapatan The Investor belum optimal dan belum memenuhi target pemilik bisnis, adapun beberapa penyebab permasalahannya, seperti pada blok channels, key resources, key partnership, customer relationship, key activities dan revenue stream. Untuk itu pada penelitian kali ini penulis melakukan Perancangan Model Bisnis dengan kerangka Business Model Canvas yang bertujuan untuk meningkatkan kinerja bisnis perusahaan. Dalam melakukan penelitian kali ini, penulis memetakan model bisnis eksisting yang didapatkan dari hasil wawancara terhadap founder, kemudian penulis melakukan customer profile yang didapatkan dari kuesioner kepada konsumen The Investor sebanyak 30 orang, dilakukan juga value map untuk menggambarkan model bisnis secara terstruktur dan terperinci, penulis melakukan analisis lingkungan bisnis dengan menggunakan studi literatur, kemudian melakukan analisis strength, weakness, opportunity dan threat dari setiap blok yang bertujuan sebagai pertimbangan serta usulan untuk model bisnis yang baru. Setelah itu pada tahap terakhir penulis merancang usulan model bisnis The Investor sesuai hasil yang didapatkan. Seperti pada blok customer segment perlu dipertahankan, pada blok customer relationship ditingkatkan dan ditambahkan peningkatan kualitas pelayanan, kemudian pada blok value proposition perlu ditingkatkan metode investasi yang sederhana dan ditambahkan funneling serta memberikan saham pilihan yang valid, dan menciptakan program affiliate marketing, pada blok key activites untuk produksi konten ditingkatkan lagi, kemudian perlu ditambahkan pemasaran melalui google ads dan SEO Website, pada blok key partner ditambahkan kolaborasi dengan content creator investor saham, pada blok key resources sumber daya manusia dan website perlu ditingkatkan lagi, pada blok cost structure ada penambahan biaya iklan dan biaya sdm, kemudian di blok revenue stream ada penambahan dari hasil program afiliate marketing. Hasil rancangan tersebut dapat dipertimbangan The Investor untuk meningkatkan pertumbuhan bisnis pelayanan edukasi belajar investasi saham
13
Sharma, Dr Anil, Dr Hiren Harsora, and Ms Medha Sharma. "Prospects for the Indian Affiliate Marketing Industry: Growth of Affiliate Programs and Channels." Indian Journal of Management and Language 2, no. 2 (November 30, 2022): 9–11. http://dx.doi.org/10.54105/ijml.d2047.102222.
Повний текст джерелаАнотація:
This paper discusses affiliate marketing, in which the seller or service provider is a rewarding and fulfilling agent so-called affiliate for each visitor, which through its way to attract a dealer there, who performed some action, either directly make purchases, register to subscribe to a newsletter, or simply browse the site. Affiliate marketing drives 16% of ecommerce sales in the U.S. and Canada. Amazon's affiliate programme, Amazon Associates, has the greatest market share among affiliate networks (46.15 percent). Affiliate marketing is one of the most effective forms of digital advertising. Increasing Internet usage worldwide is propelling the affiliate marketing industry, particularly in India. Tata Strategic Management Group titled "Affiliate Marketing in India – The Next Frontier". There are 75 highest-paying top affiliate programmes in India for 2020, organised by niche. Affiliate marketing involves three parties: the advertiser, the publisher, and the consumer. According to STATISTICA, 84 percent of U.S. Publishers and Advertisers use affiliate marketing. Adoptability and future potential of affiliate marketing in Indian enterprises is the focus of this study paper.
14
Gregori, Nicolas, Roberto Daniele, and Levent Altinay. "Affiliate Marketing in Tourism." Journal of Travel Research 53, no. 2 (June 18, 2013): 196–210. http://dx.doi.org/10.1177/0047287513491333.
Повний текст джерела
15
Geyer, Christian. "Neukunden über Affiliate-Marketing." Media Spectrum 30, no. 6 (June 2010): 44–45. http://dx.doi.org/10.1007/bf03248448.
Повний текст джерела
16
Afandi, Ahmad, Syahrul Amsari, Isra Hayati, Syahrani Devi, and Fachrul Rozi Lubis. "Affiliate marketing business model education in promoting keloria products." Community Empowerment 7, no. 11 (December 13, 2022): 2009–14. http://dx.doi.org/10.31603/ce.8268.
Повний текст джерелаАнотація:
The era of the industrial revolution 4.0 and globalization made major changes in various fields, one of which is technology. One of the digital marketing strategies is affiliate marketing, which allows someone to market other people's products simply by spreading promotional links. In this activity, the team held seminars and training on affiliate marketing business models in marketing keloria products which aimed to increase participants' knowledge of digital marketing and affiliate marketing and encourage participants to join as affiliate partners of PT. Keloria Moringa Jaya. This seminar and training was carried out in 3 stages, namely preparation, seminar and training, and evaluation. The evaluation results show the participants' satisfaction with the training material and design presented. In addition, this activity succeeded in increasing participants' knowledge about digital marketing, especially social media marketing and affiliate marketing-based marketing models.
17
Husin, Syarief Nur, Primasatria Edastama, and Amirsyah Tambunan. "Digital Marketing Strategy using White Hat SEO Techniques." International Journal of Cyber and IT Service Management 2, no. 2 (September 23, 2022): 171–79. http://dx.doi.org/10.34306/ijcitsm.v2i2.118.
Повний текст джерелаАнотація:
A journal service system's forum for a publisher platform, or journal publication, that disseminates data about scientific activity, is known as OJS (Open Journal System). By utilizing SEO, websites that already exist may also have their search engine rankings improved. Making it simpler for consumers to locate addresses for scientific journal websites is one technique to use White Hat SEO. This study tries to boost website traffic on sites that host scholarly journals. The White Hat SEO (Search Engine Optimization) strategy was employed in this study. This study was done on a website that had not yet implemented SEO strategies, then used White Hat SEO techniques such optimizing keywords in title tags, content, meta keywords, meta descriptions, and social media sharing. The outcomes of the examination of SEO implementation might make it easier to find websites for scientific journals.
18
МИНАКОВ А.В., МИНАКОВ А. В., and БАБАНОВ В. Н. БАБАНОВ В.Н. "MARKETING 4.0 PROMOTION TOOLS: DIGITAL MARKETING." Экономика и предпринимательство, no. 2(163) (May 9, 2024): 909–13. http://dx.doi.org/10.34925/eip.2024.163.2.179.
Повний текст джерелаАнотація:
В статье представлены результаты исследования важнейши х инструментов продвижения в цифровом маркетинге. Охарактеризованы цифровые технологии, лежащие в основе инструментов продвижения. Оценена востребованность и результативность таких инструментов, как Интернет-реклама, продвижение в социальных сетях, SEO-продвижение. Выявлены тенденции изменения предпочтений российских компаний в онлайн-продвижении, показаны перспективы развития онлайн-продвижения в экономике России. This article presents the results achieved during studying promotion tools in digital marketing. Are also described digital technologies used to create promotion tools. The most popular digital promotion tools among Russian companies are Internet advertising, promotion on social networks, and SEO promotion have been assessed. Were found out main trends in changes in the preferences Russian companies` preferences of digital promotion.
19
Rahman, Fathur. "Praktik Affiliate Marketing pada Platform E-commerce dalam Tinjauan Hukum Ekonomi Syariah." Istidlal: Jurnal Ekonomi dan Hukum Islam 6, no. 1 (June 22, 2022): 24–37. http://dx.doi.org/10.35316/istidlal.v6i1.407.
Повний текст джерелаАнотація:
Marketing that was traditionally (face to face) had changed to online marketing or through technological aids. The change in the marketing model was affiliate marketing. This affiliation practice in Indonesia was currently mostly carried out by online Marketplace. One of the Online Marketplaces that used the affiliate model was Shopee.co.id. when the modern transactions had developed and varied. It was necessary to maintain Islamic values so that they were still applied, so it was considered necessary to examine affiliate marketing practices from the perspective of Islamic law. Normative legal research, library research or document study is the research that focuses on written law. The practice of affiliate marketing cooperation carried out by Shopee with affiliate participants was permissible with several conditions in the principles of Islamic economic law. The commission practice carried out by Shopee and affiliate participants in Islam was identical to the samsarah and wakalah bil ujroh contracts.
20
Zulham, Zulham Sitorus, Andysah Putera Utama Siahaan Andysah, Ibrahim Ibrahim, Bambang Sugito Bambang, Ayu Ofta Sari Ayu, and Anzas Ibezato Zalukhu Anzas. "Strategi Digital Marketing Dengan Metode SEO (Search Engine Optimization) untuk UMKM di Desa Klambir 5 Kebun." Jurnal Pengabdian Masyarakat Gemilang (JPMG) 4, no. 1 (January 15, 2024): 16–19. http://dx.doi.org/10.58369/jpmg.v4i1.157.
Повний текст джерелаАнотація:
The digital era has changed the way people carry out daily activities, including shopping. This provides an opportunity for Micro, Small and Medium Enterprises (UMKM ) to expand their market by utilizing digital marketing platforms. One digital marketing method that can be used by UMKM is Search Engine Optimization (SEO). SEO is a technique for optimizing a website so that it is easier for internet users to find via search engines. This research aims to analyze digital marketing strategies using the SEO method for UMKM in Klambir Lima Kebun Village, Hamparan Perak District, Deli Serdang Regency, North Sumatra. This research uses a qualitative descriptive method with data collection techniques in the form of literature study and in-depth interviews. The research results show that UMKM in Klambir Lima Kebun Village still do not understand the importance of SEO in their digital marketing strategy. Most UMKM only rely on social media to promote their products or services. However, social media cannot provide optimal results if it is not optimized with SEO. Based on the research results, it is recommended that UMKM in Klambir Lima Kebun Village implement a digital marketing strategy using the SEO method. This can be done by optimizing the website, content and social media. Keywords: Digital Marketing, SEO, UMKM, Klambir Lima Kebun Village
21
Bowie, David, Alexandros Paraskevas, and Anastasia Mariussen. "Technology-Driven Online Marketing Performance Measurement." International Journal of Online Marketing 4, no. 4 (October 2014): 1–16. http://dx.doi.org/10.4018/ijom.2014100101.
Повний текст джерелаАнотація:
Although the measurement of offline and online marketing is extensively researched, the literature on online performance measurement still has a number of limitations such as slow theory advancement and predominance of technology- and practitioner-driven measurement approaches. By focusing on the widely employed but under-researched affiliate marketing channel, this study addresses these limitations and evaluates the effectiveness of practitioner-led online performance assessment. The paper offers a comprehensive review of extant performance measurement research across traditional, online and affiliate marketing and, employing grounded theory, presents a qualitative in-depth analysis of 72 online forum discussions and 37 semi-structured interviews with the major affiliate marketing stakeholders. As a result, the research identifies a growing need for change in the technology-pushed measurement approaches in affiliate marketing, and proposes actionable improvement recommendations for affiliate and online marketing managers.
22
Dalbouh, Mahmud Agel Abu. "Features of the development of search optimization in the strategy of electronic marketing." E3S Web of Conferences 419 (2023): 02020. http://dx.doi.org/10.1051/e3sconf/202341902020.
Повний текст джерелаАнотація:
The main purpose of the study is to determine the features of the development of search engine optimization in the strategy of e-marketing companies. The features of the e-marketing strategy and its relevance in business are considered. The existing theories of SEO organization were identified - this made it possible to highlight the specifics of the organization of search engine optimization in the e-marketing strategy. The need to study the features of the organization of SEO in the electronic marketing of companies is highlighted, taking into account development trends. The key goals, methods and tools of SEO are classified. The optimal composition of the team for SEO-optimization of the company’s website has been formed, taking into account the development trends of the company and the global market. A structural and logical analysis of the existing SEO tools, which is applicable in the e-marketing strategy of modern companies, was carried out, which ensured the identification of the main trends in the development of marketing and its main elements to achieve strategic goals and ensure efficiency. The main trends in the development of SEO in the email marketing strategy of companies are highlighted with details and characteristics of the main features. Theoretical approaches are formed and the results of the study of the features of the development of SEO in the e-marketing strategy are tools for the practical application of these recommendations in the formation of a company’s marketing strategy for promoting a website, positioning the company’s brand to ensure increased efficiency.
23
Malenko, Mykola, and Yevheniia Shabala. "Integration of Artificial Intelligence with Web3 technologies for Affiliate Marketing: Review and Analysis." Pidvodni tehnologii 1, no. 14 (June 29, 2024): 62–70. http://dx.doi.org/10.32347/uwt.2024.14.1205.
Повний текст джерелаАнотація:
This article explores affiliate marketing integration with AI and Web3 technologies, providing a comprehensive analysis of their individual and combined potential to revolutionize the digital marketing landscape. Starting with defining the core components, the article sets a foundation for understanding how AI and Web3 can synergistically enhance affiliate marketing strategies. The paper proceeds with a detailed overview of traditional affiliate marketing models, highlighting their evolution in response to technological advances and changing market dynamics. The article further examines the global landscape of affiliate marketing, presenting current statistics and trends that underscore its economic significance. A focused discussion on AI technologies pertinent to affiliate marketing reveals how machine learning, natural language processing, and predictive analytics can optimize performance and decision-making processes. The role of Web3 is examined by its ability to introduce decentralized, transparent, and secure elements into affiliate marketing, suggesting a shift towards more user-centric models. Finally, the potential of combining AI with Web3 is discussed, illustrating how this convergence can lead to innovative marketing strategies that are more effective and uphold higher standards of integrity. This synthesis aims to illuminate how modern technologies can be harnessed to foster a new digital marketing era.
24
Zakharenko, A., and S. Smagulova. "Search engine optimization as a tool to increase the competitiveness of pharmaceutical companies in modern conditions." E-Management 3, no. 2 (August 29, 2020): 32–39. http://dx.doi.org/10.26425/2658-3445-2020-2-32-39.
Повний текст джерелаАнотація:
Search engine optimization (SEO), which is currently actively used by the majority of pharmaceutical companies all over the world, is one of the most relevant digital marketing technologies. The features of the SEO in pharmaceutical companies as one of the modern tools of digital marketing have been considered in the article.Most of the companies, which operate in the natural sciences, are several years behind in development from other industries, due to the low level of SEO strategy application. As a result, the marketing budgets of pharmaceutical companies are focused on maintaining traditional classical approaches in the field of marketing. This bias in the budget arises mainly from the underestimation of the role of the SEO strategy in the organization’s activities by the majority of pharmaceutical companies. Companies should clearly understand how significant is the impact of digitalization on their activity in modern conditions. SEO is much broader than using search queries and meta tags. Due to implementing digital tools, it is possible to create “social signals” for attracting a new target audience.It has been noted in the article that search algorithms, developed by search platforms, change very often, and it is necessary to constantly monitor and improve them. Moreover, SEO is required to help people to find the content that best matches their intended goal, rather than to misinform them by showing inappropriate pages with matched search keywords in search results.Competition among the largest companies is constantly increasing in the global pharmaceutical market, and the use of digital marketing tools, such as SEO, will allow companies to change radically the situation. As a result of the research, recommendations for the effective use of SEO as one of the digital marketing tools in the business of pharmaceutical companies have been proposed. Finally, the conclusions about the increasing the role of digital marketing in modern conditions have been made.
25
Taranich, A., and D. Pelekhtskiy. "Service / Partnership Marketing in the Digital Economy." Economic Herald of the Donbas, no. 3 (73) (2023): 32–38. http://dx.doi.org/10.12958/1817-3772-2023-3(73)-32-38.
Повний текст джерелаАнотація:
The paper reveals the features of affiliate marketing on the Internet as a component of marketing services / partnerships, taking into account the development of the digital economy, considers the types and directions of application of affiliate marketing, systems and methods of paying for partner services, gives examples of successful deployment of partner programs and their economic performance. The purpose of the work involves the disclosure of the features of the use of marketing services in the context of digitalization and the formation of partnerships in the orientation of traditional channels for the distribution of goods and services via the Internet of Things. To achieve this goal, in solving problems, general scientific methods of theoretical and empirical research were used: a review of scientific literature on the topic of research, terminological, statistical analysis, the method of comparative analysis and synthesis. Recommendations for the development of affiliate networks using affiliate marketing as the main product and business diversification through affiliate marketing have been identified.
26
Sulistianingsih, Indri, Ahmad Akbar, Nova Maya Sari, and Astri Mutia Rahma. "Implementation of Digital Marketing with SEO on Gogalas Website for Business Directory Listing." JURNAL TEKNOLOGI DAN ILMU KOMPUTER PRIMA (JUTIKOMP) 6, no. 1 (April 26, 2023): 1–5. http://dx.doi.org/10.34012/jutikomp.v6i1.3487.
Повний текст джерелаАнотація:
Gogalas is a website-based application that serves as a directory listing for services and products of small and medium enterprises in the village. The implementation of digital marketing with search engine optimization (SEO) has been applied to improve the visibility and searchability of the website. The purpose of this study is to determine the effectiveness of implementing digital marketing with SEO in improving the website's search engine rankings and visibility. The research method used in this study is descriptive quantitative research with data collection techniques through observation and documentation. The research data was analyzed using a comparative descriptive analysis technique to compare the website's search engine rankings and visibility before and after implementing digital marketing with SEO. The study results showed a significant improvement in the website's search engine rankings and visibility after implementing digital marketing with SEO. The website's visibility increased by 76,59% visitor bounce ratio in line with organic search in the search engine results page (SERP). This proves that implementing digital marketing with SEO is an effective method for improving and visibility of the Gogalas website.
27
Gupta, Mukul P. "Book Review: Strategic Affiliate Marketing." Global Business Review 5, no. 2 (August 2004): 265–68. http://dx.doi.org/10.1177/097215090400500219.
Повний текст джерела
28
Marquerette, Lindi Utami, and Syifa Fauziah Hamidah. "The Impact of Affiliate Marketing and Service Features on E-Commerce Consumers Buying Interest." Almana : Jurnal Manajemen dan Bisnis 7, no. 1 (April 29, 2023): 49–55. http://dx.doi.org/10.36555/almana.v7i1.2088.
Повний текст джерелаАнотація:
The development of information technology in the 4.0 era has made business people make many changes in their business strategy, affiliate marketing is one of the marketing strategies that is being widely used today, apart from that, service features in the digital world are elements that need attention in influencing consumer buying interest. The purpose of this study is to find out how affiliate marketing, service features, and buying interest consumers of TikTok Shop e-commerce. And to find out how much impact affiliate marketing has on buying interest, the impact of service features on buying interest, as well as the influence of affiliate marketing and service features on buying interest. In this study, the independent variable (X) is affiliate marketing and service features, and then the dependent variable (Y) is buying interest consumers. This research is a sample study where consumers are respondents to this study, for data collection using a questionnaire with a total of 100 respondents. The analytical method used is a quantitative method with descriptive analysis. To process the data, the author used Microsoft Excel 2019 and SPSS 26 For Windows. The result of this study is either partially or simultaneously affiliate marketing and service features have a positive effect on e-commerce consumers buying interest.
29
Dewanto, Fiky Budi, Muhammad Habib Purnama Febrian, Muhammad Raihan Amir, and Ida Farida Adi Prawira. "Penerapan SEO Dalam Strategi Pemasaran Perusahaan." Jurnal Maneksi 12, no. 4 (December 8, 2023): 709–15. http://dx.doi.org/10.31959/jm.v12i4.1900.
Повний текст джерелаАнотація:
This article aims to determine the influence of implementing SEO (Search Engine Optimization) in marketing company. In this article, data were collected using the SLR (Systematic Literature Review) method and analyzed qualitatively. Findings suggest that as time goes by, trading companies are starting to adapt by changing their conventional trading systems to modern systems, including their marketing strategies to reach wider and more target markets. A modern marketing strategy that combines digital media with marketing skills has become a new marketing technique called digital marketing. Digital marketing can be maximized by utilizing the internet as a marketing medium, one of which is by creating a website that markets the company's products or services. In order to compete with other websites, the website created must also be optimized for use, one of which is by implementing SEO. SEO optimizes a company's website so that it remains at the top of the first page of searches on search engines. In addition, implementing SEM (Search Engine Marketing) in the form of advertising on search engines, will have an impact on traffic from potential consumers and be able to increase sales of the products or services offered. Keywords: SEO; digital marketing; marketing strategy.
30
Suchada, Jiradech, Bunthit Watanapa, Nipon Charoenkitkarn, and Thanitsorn Chirapornchai. "Hotels and Resorts Rent Intention via Online Affiliate Marketing." KnE Social Sciences 3, no. 1 (January 15, 2018): 132. http://dx.doi.org/10.18502/kss.v3i1.1402.
Повний текст джерелаАнотація:
Nowadays, competition in the online business of tourism esp. hotels and resorts is noticeably fierce. Using a kind of cyber brokerage system, called affiliate, in conducting marketing becomes more and more popular marketing weapon for tourism industry. it is viewed as an effective marketing tool that can raise the exposure of products and chance to establish credibility and strength of brand image. The objective of this research is to study relationships between factors in the system of affiliate marketing and the rent intention. Online questionnaire-based data were collected from Thai consumers who used to make room reservations via affiliate marketing system. Experimental results show that the trust in publisher in the affiliate system is the key factor significantly affecting the rent intention.
31
Natarina, R. A. Emilia, and Cendera Rizky Anugrah Bangun. "The Use of Affiliate Marketing in Improving Pegipegi Sales." Jurnal The Messenger 11, no. 2 (July 30, 2019): 157. http://dx.doi.org/10.26623/themessenger.v11i2.1210.
Повний текст джерелаАнотація:
<p><em>The changes in people's purchasing patterns from offline to online cause companies to change the type of their business which also affects the changing of marketing strategy. One of the marketing strategies used by the OTA (Online Travel Agent) industry is affiliate marketing. This study was conducted to find out how Pegipegi affiliate marketers used the digital marketing to help market OTA products in the digital media they use to help provide sales. The method used in this study is qualitative with the case study of Pegipegi affiliate marketers. The data collection was conducted by interviewing. The results of this study indicate that the basic understanding of how to market Pegipegi products through blogs, how to market blog through Google Ads and Facebook Ads, as well as the understanding on the functions of each affiliate marketing tools play an important role in the success of a marketer of Pegipegi affiliate.</em></p>
32
Kholifatul Maulida, Mochamad Edris, and Joko Utomo. "The Influence of Product Reviews and Content Creators on Purchase Interest through Affiliate Marketing of Shopee E-Commerce users in Kudus Regency." Journal of Finance and Business Digital 2, no. 3 (October 1, 2023): 365–74. http://dx.doi.org/10.55927/jfbd.v2i3.6016.
Повний текст джерелаАнотація:
This research aims to test the influence of product reviews and content creators on purchasing interest through affiliate marketing of Shopee e-commerce users in Kudus Regency. This type of quantitative research, with a sample size of 156 respondents. Data collection uses a questionnaire. Data analysis includes validity and reliability tests, data analysis using SEM AMOS version 23. The results of the research directly product reviews have a significant positive effect on affiliate marketing. Content Creator has a significant positive effect on Affiliate Marketing. Product reviews have an insignificant positive effect on purchasing interest. Content Creator has an insignificant positive effect on purchasing interest. Affiliate marketing has a significant positive effect on Purchase Interest. The results of the intervening test show that the affiliate marketing variable is able to act as an intervening variable between product reviews and content creators on the buying interest of Shopee e-commerce users in Kudus Regency
33
Hardianawati. "Affiliated Marketing Content in Shopee Through Tiktok Media on Purchase Decisions." Revista de Gestão Social e Ambiental 17, no. 4 (June 27, 2023): e03473. http://dx.doi.org/10.24857/rgsa.v17n4-025.
Повний текст джерелаАнотація:
Purpose: The purpose of this research is to assess the influence of Affiliate Marketing Content at Shopee through TikTok media on purchase decisions. Method: This research employs a survey-based quantitative approach, involving 110 TikTok users as participants. Online questionnaires using Google Forms were utilized to collect data. Results and conclusion: The findings of this study indicate that affiliate marketing content on Shopee has a significant impact on purchase decisions, as Ha is accepted and H0 is rejected. The results obtained from the test indicate that this influence falls within the high category, with a percentage of 86.2%. Overall, the Shopee affiliate program and TikTok content marketing have a significant influence on consumer purchasing decisions, emphasizing the importance of engaging digital content for increased sales and brand visibility. Research implications The research demonstrates that affiliate marketing content on Shopee, specifically through TikTok media, has a significant impact on purchase decisions. This implies that companies can effectively leverage the Shopee affiliate program and TikTok content marketing to increase consumer purchasing decisions and drive sales. Originality/value: The research provides empirical evidence that the Shopee affiliate program and TikTok content marketing play a significant role in influencing consumer purchasing decisions. The findings highlight the importance of incorporating engaging digital content and leveraging social media platforms for increased brand visibility and sales.
34
Singh, Snehil. "Evaluating the Effects of Search Engine Optimization Techniques on the Efficacy of Digital Marketing." Journal of Management & Public Policy 15, no. 3 (March 31, 2024): 58–67. http://dx.doi.org/10.47914/jmpp.2024.v15i3.004.
Повний текст джерелаАнотація:
Search engine optimization (SEO) is vital for businesses that want to improve online visibility in current scenarios. In a digital era where most consumers use search engines as the starting point to locate products or services, occupying a prominent position in search engine results is crucial. This article examines the nuances of SEO techniques for boosting the effectiveness of digital marketing efforts. In addition, the article delves into how SEO is revolutionizing the digital marketing landscape. In the article, the author reviews the primary goals of SEO, click behavior in search results, the importance of first-page ranking, and mobile search usage. In the article, the author has discussed factors influencing website stay, trust in search results, influences on click decisions for products and services, repercussions of visiting beyond first page results, and the importance of staying updated with SEO trends. The article provides incisive views on how SEOs contribute to digital marketing.
35
Sintha Erika Putri and Budi Prabowo. "Penerapan Search Engine Optimization (SEO) Pada Strategi Digital Marketing UMKM." NUSANTARA Jurnal Pengabdian Kepada Masyarakat 3, no. 3 (July 4, 2023): 123–31. http://dx.doi.org/10.55606/nusantara.v3i3.1452.
Повний текст джерелаАнотація:
In the current digital era, MSMEs business competition is getting tougher in getting customers through digital marketing platforms. The best strategies and solutions are needed by MSMEs to gain market share by optimizing several search engine techniques. Digital marketing in the form of websites that rank well on Google search pages will get more potential visitors. The website must be capable of being featured on Google pages. One way to optimize a website is by using search engine optimization (SEO) techniques to get a good ranking on search engine pages. SEO techniques are needed to increase brand awareness and generate potential traffic for a company's services or products. In this study, the authors apply SEO to MSMEs engaged in florist business. This research is an implementative research with SEO Web Design Methodology method, which emphasizes the delivery of information precisely and quickly. The result of implementing the system development method carried out on the digital marketing platform software from Funcraft Florist is that the Funcraft.epizy.com website can appear on the initial ranking of Google pages after applying SEO techniques according to keywords.
36
Ni, Ran, and Shi Ying Shi. "Network Marketing Strategy Analysis Based on SEO." Applied Mechanics and Materials 411-414 (September 2013): 2271–75. http://dx.doi.org/10.4028/www.scientific.net/amm.411-414.2271.
Повний текст джерелаАнотація:
This paper analyzes the effects of SEO on marketing website ranking. Then according to the SEO strategy, the paper gives the difference analysis of first cosmetics site and 100th site in Google, puts forward the adjustment and optimization strategy from the website structure, content and keyword, the chain etc. Finally the paper gives the overall planning and design for the enterprise network marketing.
37
Baltiņš, Viesturs, and Imants Zarembo. "SEO AND SEM BENEFITS IN DIGITAL MARKETING." HUMAN. ENVIRONMENT. TECHNOLOGIES. Proceedings of the Students International Scientific and Practical Conference, no. 25 (April 23, 2021): 27–31. http://dx.doi.org/10.17770/het2021.25.6775.
Повний текст джерелаАнотація:
The paper deals with the search engine optimization and search engine marketing benefits to website. Explains the differences as well as their similarities between SEO and SEM. Gives tips on what conditions one of the strategies is preferable to boost website ratings than the other, and under what circumstances it is more effective to use both SEO and SEM strategies.
38
Pandey, Anuja. "Optimising online marketing resources: SEO strategy." International Journal of Technology Marketing 7, no. 3 (2012): 267. http://dx.doi.org/10.1504/ijtmkt.2012.048126.
Повний текст джерела
39
Roumeliotis, Konstantinos I., Nikolaos D. Tselikas, and Christos Tryfonopoulos. "Greek Hotels’ Web Traffic: A Comparative Study Based on Search Engine Optimization Techniques and Technologies." Digital 2, no. 3 (July 11, 2022): 379–400. http://dx.doi.org/10.3390/digital2030021.
Повний текст джерелаАнотація:
Currently, websites rely heavily on digital marketing, notably search engine optimization (SEO), for success. In the COVID-19 era, hotels have to employ every feasible means to stay afloat despite the bleak business and travel conditions. Many of them have already invested in digital marketing, especially SEO, by applying SEO techniques to their websites to attract more visitors and bookings. This research examines hotels’ websites regarding the SEO techniques they have applied and their impact on web traffic to their websites. During a one-year observation period (February 2021–February 2022), we collected and analyzed web data from 309 top-listed Greek hotels using our own-developed software. By creating and following a specific methodology, we came to valuable conclusions. In addition, we used fuzzy cognitive mapping to develop an exploratory model. From the descriptive analysis and technical SEO perspective, we have concluded that hotels websites’ traffic and, by extension, their long-term viability are inextricably intertwined. Existing and future SEO marketers may benefit from our research’s time-accurate insights on hotel SEO tactics.
40
F Fitria, Desi Tia Adisti, D Dea, Agum Gumelar, and Adi Setiawan. "Exploration of the Role of Tiktok Content: Influencer Strategy, Affiliate Marketing, and Online Customer Reviews in Influencing Generation Z Purchasing Decisions at Shopee." Athena: Journal of Social, Culture and Society 2, no. 2 (June 3, 2024): 345–56. http://dx.doi.org/10.58905/athena.v2i2.287.
Повний текст джерелаАнотація:
This study aims to determine the effect of the role of influencers, affiliate marketing, and online customer reviews at Shopee through TikTok content on Generation Z purchasing decisions. This research uses a quantitative approach by collecting data through an online survey of 199 respondents of the Management Study Program students class of 2020. The data were analyzed using multiple regression methods to evaluate the relationship between the independent variables of influencer roles, affiliate marketing, and online customer reviews and the dependent variable (purchasing decisions). The analysis results show that the role of influencers, affiliate marketing, and online customer reviews have a positive and significant influence on Generation Z's purchasing decisions. The findings emphasize the importance of integrating marketing strategies through influencers, affiliate marketing, and online customer reviews in influencing Generation Z's purchasing decisions. This provides guidance for businesses to utilize e-commerce platforms such as Shopee and TikTok content as an effective means of communication to reach and influence the Generation Z market. This research makes a new contribution to the understanding of how the role of influencers, affiliate marketing and online customer reviews on Shopee, particularly through TikTok content, can influence Generation Z's purchasing decisions. This research adds insight into effective marketing strategies to capture the attention and influence the consumption behavior of the younger generation in the context of e-commerce platforms.
41
Selviasari, Rike, and Diana Ambarwati. "Optimizing Business Potential: Digital Marketing Training for Online Success in Educational Tourism in Kampung Lele District of Kediri." Jurnal Pengabdian Masyarakat Bestari 3, no. 5 (June 1, 2024): 297–304. http://dx.doi.org/10.55927/jpmb.v3i5.9278.
Повний текст джерелаАнотація:
This research aims to increase the knowledge and skills of MSME players in the field of digital marketing, especially Search Engine Optimization (SEO). This research was carried out using training methods for Karang Taruna and employees of Kampung Lele Tourism in Kediri Regency. The research results show that SEO training is effective in increasing participants' knowledge and skills. Training participants are able to understand the concepts of SEO, on-page SEO, and off-page SEO. Participants are also able to apply SEO on the Kampung Lele Tourism website.
42
Bata, Emanuel Safirman. "Strategi Affiliate Marketing pada Sistem Informasi Penerimaan Calon Mahasiswa Baru." JITU : Journal Informatic Technology And Communication 7, no. 1 (May 31, 2023): 1–9. http://dx.doi.org/10.36596/jitu.v7i1.970.
Повний текст джерелаАнотація:
The high level of educational development in Indonesia, especially in East Nusa Tenggara, spurs every university to continue to innovate to provide the best information technology-based services quickly and easily. Universities that have fast and easy services are one of the attractions for prospective new students to join the college. One of the strategies used to increase the number of new prospective student admissions is to use digital media that handles the registration process. In addition, implementing an affiliate marketing strategy to expand the network and promotional reach. Each affiliate is given a commission in the form of cashback and a regular honorarium every semester for affiliate students who successfully register and actively study at STIKOM Uyelindo Kupang. This will certainly attract many actors to join as affiliates. The performance of affiliate marketing can be seen from the increase in the number of new students by 21% from the previous year which has not implemented an affiliate marketing strategy.
43
Limpo, Lita, and Eva Yuniarti Utami. "Analisis Variabel Sosial Media Marketing, Optimasi Mesin Pencari, dan Interaksi Konsumen Online terhadap Pertumbuhan Penjualan Produk Kerajinan Tangan di Kota Bandung." Jurnal Ekonomi dan Kewirausahaan West Science 2, no. 02 (April 30, 2024): 168–77. http://dx.doi.org/10.58812/jekws.v2i02.1111.
Повний текст джерелаАнотація:
This study investigates the effect of digital marketing strategies, including social media marketing, search engine optimization (SEO), and online consumer interaction, on the sales growth of handicraft products in Bandung City. A quantitative approach was employed, and data were collected from 135 handicraft businesses through structured questionnaires. The data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The results revealed significant positive relationships between social media marketing, SEO, online consumer interaction, and sales growth. Specifically, social media marketing, SEO, and online consumer interaction were found to have a significant positive impact on sales growth, highlighting the importance of leveraging digital marketing channels effectively in the handicraft industry. These findings provide valuable insights for handicraft businesses in Bandung City and contribute to the broader understanding of digital marketing's role in driving sales growth.
44
Adriana, Yola, and Syaefulloh Syaefulloh. "Pengaruh Influencer Marketing dan Affiliate Marketing terhadap Purchase Decision melalui Online Customer Review Tas Perempuan di Shopee Affiliate (Studi Kasus pada Gen Z di Kota Pekanbaru)." Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan 17, no. 6 (November 2, 2023): 3993. http://dx.doi.org/10.35931/aq.v17i6.2823.
Повний текст джерелаАнотація:
Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh <em>influencer marketing </em>dan <em>affiliate marketing </em>terhadap <em>purchase decision </em>melalui<em> online customer review </em>tas perempuan di <em>shopee affiliate</em> (Studi Kasus pada Gen Z di Kota Pekanbaru) . Penelitian ini terdiri dari dua variabel independen yaitu <em>influencer marketing </em>dan <em>affiliate marketing </em>dan satu variabel dependen yaitu <em>purchase decision </em>serta <em>online customer review </em>sebagai variabel <em>intervening</em>. Metode analisis yang digunakan adalah analisis jalur. Metode pengumpulan data pada penelitian ini adalah dengan menggunakan kuesioner yang diisi oleh responden yaitu Gen Z se kota Pekanbaru yang membeli tas perempuan di <em>shopee affiliate</em>. Hasil penelitian yang didapatkan berdasarkan Uji Parsial (Uji t) diperoleh: a) tidak terdapat pengaruh signifikan <em>influencer marketing </em>terhadap<em> online customer review</em>, b) terdapat pengaruh signifikan <em>affiliate marketing </em>terhadap<em> online customer review</em>, c) terdapat pengaruh signifikan <em>influencer marketing </em>terhadap <em>purchase decision</em>, d) tidak terdapat pengaruh signifikan <em>affiliate marketing </em>terhadap<em> purchase decision</em>, e) terdapat pengaruh signifikan <em>online customer review </em>terhadap<em> purchase decision</em>, f) <em>online customer review </em>tidak<em> </em>dapat memediasi pengaruh <em>influencer marketing </em>terhadap <em>purchase decision </em>g) <em>online customer review</em> dapat memediasi pengaruh <em>affiliate marketing </em>terhadap<em> purchase decision.</em>
45
Tsany, Annisa Roisita, and Ira Wikartika. "PENGIMPLEMENTASIAN STRATEGI SEO dan PENGINDEKSAN UMKM TOKO SANDANG SOEN FASHION." Jurnal Dharma Bhakti Ekuitas 8, no. 2 (April 5, 2024): 81–94. http://dx.doi.org/10.52250/p3m.v8i2.748.
Повний текст джерелаАнотація:
Jurnal ini bertujuan untuk meneliti dan menganalisis strategi efektif dari search engine optimization (SEO) untuk toko sandang Soen Fashion yang berlokasi di Blitar, Jawa Timur dalam meningkatkan visibilitas online dan menarik lebih banyak konsumen. Seiring dengan perkembangan teknologi, semua kegiatan dalam dunia bisnis juga mengikuti perkembangan tersebut agar tetap relevan. Begitu juga dengan perkembangan dunia marketing, yang dapat dikatakan jika bisnis yang dijalankan harus mengikuti perkembangan agar lebih relevan dan mutakhir. Dalam digital marketing juga ada beberapa teknik yang dapat dilakukan untuk mengoptimalkan adanya kegiatan digital marketing. SEO sendiri adalah salah satu teknik dalam digital marketing yang dimana memiliki dua faktor pengoptimalannya dalam website, yaitu SEO on page dan SEO off page. Dengan 3 metode pendekatan yang dilakukan, yaitu survey dan wawancara, konsultasi, dan pendamingan, didapatkan hasil bahwa visibilitas dari Soen Fashion dan website Soen Fashion sudah muncul dalam hasil pencarian Google. Selain itu dengan pengoptimalan dan pengindeksan yang telah dilakukan akan mempermudah pemasaran online Soen Fashion untuk kedepannya. Implementasi dari strategi tersebut sangat penting bagi bisnis untuk tetap relevan dan bersaing dalam dinamis pemasaran digital.
46
Aufa, Firza, and Feri Ferdian. "The Unlocking Natra Bintan's Brand Image: The Power of SEO in Digital Marketing." Jurnal Bisnisman : Riset Bisnis dan Manajemen 6, no. 1 (May 29, 2024): 108–19. http://dx.doi.org/10.52005/bisnisman.v6i1.209.
Повний текст джерелаАнотація:
Brand image reflects a person's beliefs, ideas, and impressions of an entity. This includes impressions, impressions, and feelings that the public has towards certain companies, objects, individuals, or institutions. The primary objective of this research was to investigate the correlation between digital marketing strategies utilizing search engine optimization (SEO) and the brand image of Natra Bintan. This study employed a quantitative methodology with a causal associative approach. A total of 267 respondents were surveyed using a Likert scale, with the majority falling within the age range of 21 to 45 years old. The data was analyzed using Partial Least Square Structural Equation Modeling. The results of the study show that F counts with sig. 0,000 <0,05, then digital marketing through SEO variable has a significant influence on brand image. Next, R Square is 0.545. This means that digital marketing through SEO affects brand image by 54.5% .This study found that digital marketing through search engine optimization (SEO) is an important factor in increasing brand image Natra Bintan.
47
Basuki, Carola, Chairani Putri Pratiwi, and Rizka Astari Rahmatika. "Implementation Search Engine Optimization (SEO) to Improve Marketing F&B Industry." bit-Tech 6, no. 1 (August 30, 2023): 87–94. http://dx.doi.org/10.32877/bt.v6i1.904.
Повний текст джерелаАнотація:
In new era digital now, internet is the important think for various activities including in the process to improve business promotion. One way to increase promotion through online is to improve digital marketing strategies using Search Engine Optimization (SEO) techniques. The aim of this research is to implementation SEO to improve digital marketing in F&B industry. Developing method that used are On Page and Off Page SEO to optimize the search engine. The Researcher using literature analysis and deep interview to get the data from SMEs in F&B Industry. To create the implementation of SEO, the researcher undertakes case studies from SMEs in F&B Industry who already run the business and need to improve the Digital Marketing through SEO. However, it is important to note that SEO optimization is not a one-time task but rather an ongoing process. It requires constant attention and effort to maintain high search engine rankings and ensure the continued success of online business. Beside website, to improve the business promotion the researcher also use tools in Google Business and E-Commerce to optimize the SEO.The finding suggest that the implementation of Search Engine Optimization can make impact for improvement in visibility search engines, attract more visitors, and ultimately drive business growth in the area Google Business, E-Commerce and website owned by SMEs F&B Industry. It is important to remain vigilant in implementing SEO techniques to maintain high search engine rankings and ensure the continued success of SMEs online business.
48
Libai, Barak, Eyal Biyalogorsky, and Eitan Gerstner. "Setting Referral Fees in Affiliate Marketing." Journal of Service Research 5, no. 4 (May 2003): 303–15. http://dx.doi.org/10.1177/1094670503005004003.
Повний текст джерела
49
Lamb, Alasdair. "AFFILIATE MARKETING: DOWN BUT NOT OUT." Gaming Law Review 22, no. 2 (March 2018): 141–43. http://dx.doi.org/10.1089/glr2.2018.2228.
Повний текст джерела
50
Agus, Agus Cahyo Witono. "Analisa Metode Seo (Search Engine Optimization) dalam Bisnis pada Website Mastercahaya.Com." COMSERVA Indonesian Jurnal of Community Services and Development 2, no. 3 (August 20, 2022): 381–89. http://dx.doi.org/10.59141/comserva.v2i3.264.
Повний текст джерелаАнотація:
The purpose of this study is to find out how the SEO method in business is carried out on the mastercahaya.com website. SEO (Search Engine Optimization) is an optimization technique on a website according to the rules of the Google algorithm. Every business needs alternative marketing steps that support the achievement of marketing targets. The research method used by the researcher is descriptive quantitative, with the method of collecting observation data on the website. The results showed that all values on the mastercahaya.com website for existing indicators increased after consistent SEO optimization was carried out.