Дисертації з теми "Sensory and chemesthetic stimuli"
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Knüsel, Philipp. "Dynamic neuronal representations of static sensory stimuli /." Zürich : ETH, 2006. http://e-collection.ethbib.ethz.ch/show?type=diss&nr=16660.
Повний текст джерелаMay, Kristina A. "Nursing utilization of sensory stimuli on the impact of infant cognition." Honors in the Major Thesis, University of Central Florida, 2009. http://digital.library.ucf.edu/cdm/ref/collection/ETH/id/1294.
Повний текст джерелаBachelors
Nursing
Nursing
Mlynarski, Wiktor. "Functional Sensory Representations of Natural Stimuli: the Case of Spatial Hearing." Doctoral thesis, Universitätsbibliothek Leipzig, 2015. http://nbn-resolving.de/urn:nbn:de:bsz:15-qucosa-159866.
Повний текст джерелаOllerenshaw, Douglas R. "Adaptive information processing during detection and discrimination of tactile sensory stimuli." Diss., Georgia Institute of Technology, 2013. http://hdl.handle.net/1853/52933.
Повний текст джерелаRavulakollu, Kiran Kumar. "Sensory integration model inspired by the superior colliculus for multimodal stimuli localization." Thesis, University of Sunderland, 2012. http://sure.sunderland.ac.uk/3759/.
Повний текст джерелаMura, Emi. "Studies on the sensory perception and oral function of aversive stimuli in food." Kyoto University, 2018. http://hdl.handle.net/2433/233849.
Повний текст джерелаRetsa, Chryssoula. "Sub-second temporal processing : effects of modality and spatial change on brief visual and auditory time judgments." Thesis, University of Edinburgh, 2013. http://hdl.handle.net/1842/8021.
Повний текст джерелаMannix, Paul Anthony. "Studies of the effects of sensory stimuli on the heart rate variability in infants." Thesis, Queen Mary, University of London, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.417686.
Повний текст джерелаBartlett, Kate. "Changes in Cortical Tissue Oxygenation in rodent somatosensory cortex produced by sensory stimuli and hypercapnia." Thesis, University of Sheffield, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.500531.
Повний текст джерелаBonnington, Jennifer Karen. "The role of nerve growth factor in rapid sensitisation of sensory neurones to painful stimuli." Thesis, University of Cambridge, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.620503.
Повний текст джерелаBurnham, L. J. "Monoaminergic control of the central processing of sensory stimuli in a rat model of osteoarthritis." Thesis, University College London (University of London), 2012. http://discovery.ucl.ac.uk/1378605/.
Повний текст джерелаTaylor, Laura. "Sensory Stimuli Involved in Eliciting Agonistic Behavior in the Northern Fence Lizard, Sceloporus Undulatus Hyacinthinus." TopSCHOLAR®, 1988. https://digitalcommons.wku.edu/theses/2914.
Повний текст джерелаAndrews, Katherine Ann. "The development of the cutaneous flexion reflex in human infants : the effects of noxious stimuli and tissue damage in the newborn." Thesis, University College London (University of London), 1997. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.267641.
Повний текст джерелаPenã, Tracy M. "Generalized identity matching-to-sample in rats using olfactory stimuli /." Electronic version (PDF), 2003. http://dl.uncw.edu/etd/2003/penat/tracypena.html.
Повний текст джерелаFerreira, Jacqueline Helena Tavares. "Emotions of fear and disgust: subjective and cardiac responses as a function of different sensory stimuli." Doctoral thesis, Universidade de Aveiro, 2018. http://hdl.handle.net/10773/23648.
Повний текст джерелаThe work presented in this thesis aimed to explored the cardiac response of the emotions of disgust and fear using visuo-auditory and olfactory stimuli. This thesis is organized into three major sections. The first section provides a brief revision of the theories of emotions, a brief description of automatic recognition of emotion based on ECG (electrocardiogram) and a review of chemosensory signals transmitted via body odors, as well as their effects in human’s physiological, cognitive and behavioral responses. The second section presents the four studies that were conducted. In Study 1we used movies to induce disgust, fear and neutral emotions and examined whether noise entropy of ECG can work as a potential biomarker to discriminate disgust from fear and neutral conditions. The results showed that it is possible to discriminate such emotions based on ECG noise entropy with 88% (p<.05) accuracy and that the median value of the disgust condition was higher when compared with the fear and neutral conditions. In Study 2 we developed and tested a classifier to automatically classify emotions using noise entropy of ECG. The performance of the classifier was good for fear and disgust identification (60% of sensitivity and 80% of specificity) and perfect for identification of the neutral condition (100%). In addition to the responses to the visual stimuli, we also evaluated the cardiac response using olfactory stimuli, namely the body odors collected in conditions of disgust, fear and neutral. To control for potential individual differences in disgust propensity and sensitivity on body odor perception, in Study 3 we examined the psychometric properties of the Portuguese version of DPSS-R. The results confirmed the existence of two distinct factors, disgust propensity and sensitivity. Moreover, the scale showed an acceptable convergent and discriminant validity and a satisfactory reliability. In the Study 4 we investigated how a BO prime affects the emotional tone of a subsequent BO message, on cardiac and subjective responses. The results demonstrated a reduction in heart rate variability (HRV-HF) when the participants smelled the neutral body odors after they smelled the disgust and fear body odors. The effect of order of presentation was also evident in the subjective ratings, with the neutral odors being perceived as more intense when the receivers smelled the neutral odors after they smelled the negative body odors. Such effects were independent of the pleasantness of the body odors. Finally, in the third section we presented the general discussion of the main results, the current limitations of the studies as well the future directions and the potential implications and applications of the results. Overall, the findings of the studies described in this thesis suggest that the ECG noise contains meaningful information that can allow emotion recognition and that the order of presentation of body odor can affect the cardiac response and subjective response of the receivers.
O trabalho apresentado nesta tese teve como objetivo explorar a resposta cardíaca das emoções de nojo e de medo usando estímulos visuo-auditivos e olfativos. Esta tese está organizada em três grandes partes. A primeira parte apresenta uma breve revisão das teorias das emoções, uma descrição sobre o reconhecimento automático da emoção baseado no sinal do ECG e uma revisão acerca dos sinais químico-sensoriais transmitidos pelos odores corporais, assim como os seus efeitos nas respostas fisiológicas, cognitivas e subjetivas. A segunda parte apresenta os quatro estudos que foram realizados. No Estudo 1 usámos filmes para induzir as respostas emocionais de nojo, de medo e neutras e examinámos se a entropia do ruído do sinal de ECG pode funcionar como um potencial biomarcador para discriminar as três condições emocionais. Os resultados mostraram que é possível discriminar as três condições emocionais usando a entropia do ruído do sinal de ECG com 88% (p < .05) de precisão e que o valor da mediana da condição de nojo foi superior, quando comparado com as condições de medo e neutras. No Estudo 2 usámos a entropia do ruído do sinal de ECG para desenvolver e testar um algoritmo que classifica as emoções automaticamente. O classificador obteve um bom desempenho na identificação de nojo e medo (com 60% de sensibilidade e 80% de especificidade) e um desempenho perfeito na condição neutra. Para além da resposta a estímulos visuais, também avaliámos a resposta cardíaca usando estímulos olfativos, nomeadamente os odores corporais de nojo, medo e neutros. De forma a controlar as diferenças individuais da propensão e sensibilidade ao nojo na perceção dos odores corporais, no Estudo 3 examinámos as características psicométricas da versão Portuguesa da DPSS-R. Os resultados confirmaram a existência de dois fatores independentes, propensão e sensibilidade ao nojo. Adicionalmente, a escala obteve uma validade convergente e discriminante aceitável e confiabilidade satisfatória. No Estudo 4, investigámos como é que os odores corporais recolhidos em condições emocionais específicas influenciam a resposta de odores corporais emocionais apresentados subsequentemente, ao nível subjetivo e da resposta cardíaca. Os resultados demonstraram uma redução da variabilidade da frequência cardíaca (HF-HRV) quando os participantes cheiraram os odores corporais neutros depois dos odores corporais de nojo e de medo. O efeito da ordem de apresentação dos odores corporais também se verificou nas avaliações subjetivas, sendo os odores corporais neutros avaliados como mais intensos depois da apresentação dos odores de medo e de nojo. Este efeito foi independente da agradabilidade atribuída aos odores corporais. Finalmente, na terceira parte, apresentamos a discussão geral dos principais resultados, as limitações dos estudos, bem como propostas para estudos futuros e potenciais implicações e aplicações dos resultados. Em síntese, os resultados dos estudos descritos neste trabalho sugerem que o ruído do ECG contém informações significativas que podem permitir reconhecer emoções e que a ordem de apresentação do odor corporal pode afetar a resposta cardíaca e subjetiva dos participantes.
Johansson, Marina, and Klara Johansson. "Se, hör och shoppa! : En undersökning kring hur det med visuell och auditiv stimuli går att påverka kundens rörelsemönster och köpbeteende i butik." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-55687.
Повний текст джерелаTitle: See, hear & shop! A Study of how visual and auditory stimuli can influence the customer's movement patterns and buying behaviour in store. Authors: Klara Johansson, Marina Johansson Supervisor: Professor Bertil Hultén Ph.D. Examiner: Senior Lecturer Leif V Rytting Ph.D. Course: Business economies III – Retail and service management (C level) Issues: How are the customer's movement patterns and buying behaviour affected in store with the help of visual and auditory stimuli? Purpose: The purpose of this study is to investigate, analyse and clarify whether the customer's movement patterns and buying behaviour can be affected by means of sensory stimuli. With the help of sensory marketing, white arrows and bird song, we want to influence the customer's choice of direction in the store with the purpose of making the customer notice a wider part of the store. Methodology: The thesis has been designed with a deductive approach. We have done a quantitative analysis with an experimental approach. An extensive search for literature has been the basis of the hypotheses formulated, in order to answer the research question. Primary data were collected through a total of 1347 observations at Plantagen in Kalmar. Findings: A finding of this thesis is that customers are influenced to follow the visual stimuli by the means of white arrows. It is thereby possible to affect customers to notice a wider part of the store by the means of visual stimuli. We can also show that adding auditory stimuli and visual stimuli can affect the buying behaviour in the matter of time spent in the experimental zone, although further research is required to exam to which extent the impact occurs. Keywords: Sensory marketing, visual stimuli, auditory stimuli, in stores, movement patterns, multisensory, congruence
Waksmonski, James C. "Variation in human sweet taste receptor may result in different levels of sweet intensity variability between sweet stimuli." Kansas State University, 2016. http://hdl.handle.net/2097/32732.
Повний текст джерелаFood Science - Food, Nutrition, Dietetics and Health
Kadri Koppel
Understanding the physiological activation and genetic variation of the sweet taste receptor (T1R) can improve formula optimization for products intended for a population of genetically diverse people. Computer modeling and cell culture techniques have thoroughly described the structure and binding sites of the T1R. The structure contains two subunits (T1R2 and T1R3) with multiple domains where sweet molecules can interact. The interaction takes place between individual molecules and amino acid residues of the T1R. The residues with which individual molecules interact differs between sweeteners. Person-to-person differences in the residue sequence of the T1R can arise from variation in the genes that encode the T1R (TAS1R), potentially effecting the function of the receptor. As a result of the specificity of binding interactions, genetic variation may affect sensitivity to some sweeteners, while sensitivity to other sweeteners remains normal. Therefore, it can be hypothesized that the level of person-to-person sweetness sensitivity variation may differ for each sweetener depending on the binding site of the molecule and site of T1R variation. The T1R structure, binding sites, and genetic variation will be reviewed, as well as potential parameters to predict the degree of sensitivity variation and formulation strategies to minimize the effects of sensitivity variation.
Hedberg, Matilda, and Ellinor Tagesson. "En bokhandel i förändring : En studie av utvecklingen inom bokbranschen med fokus på sensoriska stimuli och stödtjänster." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54567.
Повний текст джерелаResearch question: Which development of Akademibokhandeln physical stores can enhance competitiveness? Purpose: This thesis aims to investigate and analyse the various means of competition that may have relevance to Akademibokhandelns future, as well as the possible development of support services and the potential expansion of the business. The purpose is to clarify if the application of sensory stimuli in Akademibokhandelns servicescape may have implications for customers as well as how the design and construction of the servicescapes can strengthen the business. Method: The thesis has elements of both induction and deduction, and a qualitative research method has been used. Data has been collected through in-depth interviews and a focus group. The data has gone through a qualitative data analysis. Results and conclusions: The result shows an implementation of sensory stimuli in Akademibokhandeln servicescape in many ways will benefit the company as they generally have a positive impact on the customer service experience. Additionally it was found that a development of the company´s support services would further enhance their competitiveness Theoretical and practical contributions: The theoretical contribution this report has generated is based on how a servicescape with a focus on an implementation of sensory marketing can be portrayed and how integration between different sales channels can be beneficial to the company. We have further on presented a number of practical contributions which we view as relevant to Akademibokhandelns Future Development. Key words: Servicescape, Retail, Support Services, Bookstore, Development, Multi-sensory, Sensory Marketing, Expansion of activities
Waksmonski, Jim, and Kadri Koppel. "Variation in human sweet taste receptor may result in different levels of sweet intensity variability between sweet stimuli." Kansas State University, 2016. http://hdl.handle.net/2097/32680.
Повний текст джерелаDepartment of Human Nutrition
Kadri Koppel
Understanding the physiological activation and genetic variation of the sweet taste receptor (T1R) can improve formula optimization for products intended for a population of genetically diverse people. Computer modeling and cell culture techniques have thoroughly described the structure and binding sites of the T1R. The structure contains two subunits (T1R2 and T1R3) with multiple domains where sweet molecules can interact. The interaction takes place between individual molecules and amino acid residues of the T1R. The residues with which individual molecules interact differs between sweeteners. Person-to-person differences in the residue sequence of the T1R can arise from variation in the genes that encode the T1R (TAS1R), potentially effecting the function of the receptor. As a result of the specificity of binding interactions, genetic variation may affect sensitivity to some sweeteners, while sensitivity to other sweeteners remains normal. Therefore, it can be hypothesized that the level of person-to-person sweetness sensitivity variation may differ for each sweetener depending on the binding site of the molecule and site of T1R variation. The T1R structure, binding sites, and genetic variation will be reviewed, as well as potential parameters to predict the degree of sensitivity variation and formulation strategies to minimize the effects of sensitivity variation.
Apple, Allison Lowy. "A comparison of the use of constant time delay alone and constant time delay with instructive feedback to teach children with autism to discriminate stimuli by function, feature, and class /." Thesis, Connect to this title online; UW restricted, 2005. http://hdl.handle.net/1773/7900.
Повний текст джерелаGoodall, Christine Alexandra. "The sensory detection of water borne vibrational stimuli and their motor effects in the Norway lobster, Nephrops norvegicus (L.)." Thesis, University of Glasgow, 1988. http://theses.gla.ac.uk/3246/.
Повний текст джерелаVeitmaa, Eva Maria. "Gallery of Heartbeats : soma design for increasing bodily awareness and social sharing of the heart rate through sensory stimuli." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-282901.
Повний текст джерелаEn förhöjd hjärtfrekvens anses vara en indikator på stress. Därför kan en hög puls tolkas som något negativt. Likväl har hjärtats pulserande enbart en fysiologisk funktion, som i sig varken har en positiv eller negativ betydelse, och som kan erfaras under olika omständigheter, såsom i medicinska sammanhang, vid fysisk träning eller under intima stunder. Denna studie är en forskning-genom-design ur ett förstapersonsperspektiv samt soma-design för att öka medvetenheten om sina hjärtslag, både från en individuell och en social vinkel, samt en undersökning av de potentiella fördelar som kan finnas med att använda ett yttre stimuli för att ge biofeedback. Den öppnar också upp designrymden kring hjärtslag och sensorisk stimuli, reflekterar kring välbefinnande och avslappning, biofeedback och digital mindfulness, Sensiks sensoriska kapsel som ett verktyg och en plats, samt hjärtfrekvens som ett spektrum och ett sätt att lära känna människor. Resultatet av studien framställs i fyra olika delar: en designkritik av Sensiks sensoriska kapsel, en fiktiv design publikation, ett designförslag, och en prototyp av upplevelser. Detta examensarbete utmynnar i ett förslag på en design kallad “Gallery of Heartbeats” - en sensorisk upplevelse avsedd att ge en yttre form och för att dela hjärtslagen med sig själv och andra. “Gallery of Heartbeats” skapar utrymme för individuell reflektion, och ger användaren i realtid en numerisk, grafisk och ljudmässig biofeedback på sin hjärtfrekvens. Den uppmuntrar också till samtal av detta vanligtvis omärkbara fysiologiska fenomen, den möjliggör användaren att spela in och spara sina hjärtslag i ett arkiv, och användaren ges möjlighet att uppleva förinspelade hjärtslag av andra personer på ett multisensoriskt sätt. Utvärdering av prototypen för “Gallery of Heartbeats” visar att designen lyckas få människor mer medvetna om sin kardiovaskulära aktivitet, väcker deras nyfikenhet och ökar empatin. Dock gör även “Gallery of Heartbeats” att användaren vill kontrollera eller ändra sin hjärtfrekvens, vilket går emot de principerna inom mindfulness av att vara ‘presence-in’ och ‘presence-with’. Sensorisk stimuli, särskilt ljud och bild, ses som främjande av att skapa känslan av att vara absorberad, medan andra signaler från biofeedback har en annan påverkan och andra användningsområden.
Mlynarski, Wiktor [Verfasser], Jürgen [Akademischer Betreuer] Jost, and Joshua [Gutachter] McDermott. "Functional Sensory Representations of Natural Stimuli: the Case of Spatial Hearing / Wiktor Mlynarski ; Gutachter: Joshua McDermott ; Betreuer: Jürgen Jost." Leipzig : Universitätsbibliothek Leipzig, 2015. http://d-nb.info/1239423152/34.
Повний текст джерелаDavis, Eric Andrew. "Does that Sound Smell Good? An Experimental Investigation into the use of Verbal Smell References and Cooking Sounds in Radio Advertisements." Thesis, Virginia Tech, 2010. http://hdl.handle.net/10919/43522.
Повний текст джерелаRegarding procedures, a sequence of two pretests were used to establish the reliability and validity of the verbal smell reference used in this research. In addition to these manipulation checks on the verbal smell reference construct, the two pretests also verified that undergraduate students would have the ability to adequately relate to the experimental setting â steakhouses. Next, a 2x2x2 between-subjects experiment was conducted in which the verbal smell reference was manipulated, congruent cooking sounds were manipulated, and gender was measured. Results indicate that a verbal smell reference in a radio ad does significantly influence a potential consumerâ s ability to almost smell and to almost taste the advertised product. The smell reference also significantly impacts individualsâ affective responses to the ad and purchase intent of the product. Interestingly, this research also found that the level of â excitementâ associated with the advertised brand perfectly mediates the relationship between the verbal smell reference and affective responses. That is, the verbal smell reference leads consumers to assess the advertised brand as being exciting which, in turn, results in positive affective responses.
This research did not detect any significant outcomes associated with the use of congruent cooking sounds in radio ads or any significant interactions between cooking sounds and verbal smell references with regard to the outcome variables. Further, gender was not found to significantly intervene in any of the hypothesized relationships. Nevertheless, the significant outcomes associated with the main effect of the verbal smell references on consumer sensory perceptions (ability to almost taste and/or almost smell the advertised product), affective response, and purchase intentions, along with the mediation of the excitement construct, are associated with formidable theoretical and managerial implications which are discussed in the concluding chapter of this thesis.
Master of Science
Dezhdar, Tara [Verfasser]. "Unmixing sensory channels encoding mechanical and thermal stimuli : A Probabilistic approach to study the spatiotemporal dynamics of nociceptors / Tara Dezhdar." Berlin : Freie Universität Berlin, 2016. http://d-nb.info/1090877943/34.
Повний текст джерелаÖhlund, Emma, and Anna Thorsell. "Iögonfallande layout & känsloväckande stimuli : En studie om modebutikers fysiska upplägg och dess påverkan på konsumentbeteende och köpbeslut, ur ett företagsperspektiv." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-26298.
Повний текст джерелаThis study aims to describe and to give greater understanding of how selected companies in the fashion industry works with the physical layout of stores, including the use of atmosphere, sensory stimuli and visual merchandising. Also what impact the layout can have on consumers buying process and the perception of the brand. Six interviews with different companies gave qualitative data that was analyzed together and against each other, based on the theoretical framework of the study. The result shows that the selected companies do not plan the layout based on theories of consumer behavior or sensory marketing. Instead the layout is planned based on the brand and the positioning the company works for, which differentiates itself based on what company it is. To convey a feeling and to give an overall impression of the brand with the help of layout is important, and it is based on how the companies want the brand to be perceived. This then affects the buying process because it determines if the customers choses to consume in the store or not. A successful planning of the layout, for the companies in the study, is therefore not based on how well it matches with recent research in the field, but how well it is matched based on the brand only.
Croy, Ilona, Kerstin Laqua, Frank Süß, Peter Joraschky, Tjalf Ziemssen, and Thomas Hummel. "The sensory channel of presentation alters subjective ratings and autonomic responses toward disgusting stimuli – Blood pressure, heart rate and skin conductance in response to visual, auditory, haptic and olfactory presented disgusting stimuli." Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2014. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-127292.
Повний текст джерелаCroy, Ilona, Kerstin Laqua, Frank Süß, Peter Joraschky, Tjalf Ziemssen, and Thomas Hummel. "The sensory channel of presentation alters subjective ratings and autonomic responses toward disgusting stimuli – Blood pressure, heart rate and skin conductance in response to visual, auditory, haptic and olfactory presented disgusting stimuli." Frontiers, 2013. https://tud.qucosa.de/id/qucosa%3A27294.
Повний текст джерелаHenriksson, Dan, and Fredrik Andersson. "Hear it, Want it, Buy it! : A study of auditory stimuli as a primer of consumer choice in restaurants." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19435.
Повний текст джерелаTannous, Salma. "Rôle des stimuli sensoriels et de la palatabilité dans la prise orale de nicotine chez la souris." Thesis, Bordeaux, 2019. http://www.theses.fr/2019BORD0398.
Повний текст джерелаTobacco products are highly addictive and their abuse is a major public health problem. In humans, this addiction constitutes an oral consummatory experience involving sensory gustatory and olfactory components. Nowadays, the role of these components is further amplified with the increasing use of new “heat not burn” tobacco products, electronic nicotine delivery device (e-cigarettes especially), where nicotine is associated with additives including flavours and sugars. Thus, the impact of additives on the behaviour of nicotine consumption must be assessed. In this research work, we are interested in oral nicotine and the bidirectional interaction with the associated flavours. In particular, we question the secondary reinforcing properties, the effects of aromas on the palatability of nicotine and its affective coding. In a first chapter, we investigated the irritating properties of nicotine in a model of oral self-administration in mice genetically modified (knockout) for the thermoreceptor TRPV1 (Transient receptor potential vanilloid 1) because it is involved in harshness and it is sensitized by nicotine. We highlight that the absence of this receptor promotes nicotine consumption by reducing its oral aversion. It does not, however, have a specific role in motivation and relapse mechanisms. It has been shown that non-pharmacological sensory stimuli become more salient when associated with nicotine. Here, we study the putative secondary reinforcement of oral stimuli by nicotine. We highlight the need for oral nicotine to be combined with additives that mask its bitter taste, to allow its volitional consumption and to be able to model the different stages of the addictive process. This process is sensitive to stimuli for consumption and reinstatement, but is unaffected by pharmacological challenges despite nicotine absorption measured by the dosage of plasma cotinine. High concentrations of nicotine solutions reveal its aversive properties and reduce oral self-administration in mice. Although we do not show the reinforcement of the incentive properties of vanilla by nicotine, we surprisingly show that the aroma itself can reinforce self-administration behaviour. Finally, because of the importance of the oral sensory effects in nicotine consummatory behavior, we studied its palatability properties. Taste reactivity tests show the aversive taste of nicotine alone and the enhancement of its palatability by the addition of aromatic additive. However this change in palatability did not result in changes in the neuronal coding, measured by the labelling of c-Fos protein in brain structures contributing to the expression of the positive and negative valence, notably the nucleus accumbens, the gustatory insular cortex, the basolateral amygdala, the habenula and the paraventricular nucleus of the thalamus. On the other hand, nicotine, flavoured or not, increased neuronal activity in all these structures. Altogether, these results highlight the importance of nicotine association with flavour additives that can modulate its sensory perception and subsequently promote its consumption. The attractiveness of new tobacco products and their abuse potential is a public health problem that needs urgent study and regulation
Mira, Filipa Isabel Marques. "Estudo preliminar da influência da música nos mecanismos fisiológicos dos sistemas cardiovascular, respiratório e nervoso central em indivíduos da espécie Felis catus sob anestesia geral." Master's thesis, Universidade de Lisboa. Faculdade de Medicina Veterinária, 2014. http://hdl.handle.net/10400.5/6670.
Повний текст джерелаVários estudos em medicina humana têm sido publicados sobre a efetividade da música na melhoria do doente no cenário cirúrgico, apresentando um controlo da ansiedade peri-operatória e da ativação do sistema nervoso autónomo a ela associada. O presente estudo foi realizado numa amostra de 12 indivíduos da espécie Felis catus (n=12) do género feminino, submetidos a cirurgia do tipo ovariohisterectomia eletiva. O estudo teve como objetivo avaliar a influência ou não da música nos mecanismos fisiológicos dos sistemas cardiovascular, respiratório e nervoso central do indivíduo sob anestesia geral. Foram considerados 3 tempos cirúrgicos distintos: T1 (com início na incisão mediana da parede abdominal), T2 (laqueação e secção dos pedículos ováricos) e T3 (laqueação e secção do corpo uterino), ao longo dos quais a paciente foi sujeita à audição sequencial de excertos de 3 músicas de géneros distintos – pop, clássica e heavy metal –, cada um com 2 minutos de duração, realizando-se concomitantemente a monitorização anestésica e o registo de 6 parâmetros: pressão arterial sistólica (PAS), diastólica (PAD) e média (PAM), frequências cardíaca (FC) e respiratória (FR) e diâmetro pupilar (DP). Os resultados obtidos permitiram verificar que em todos os parâmetros avaliados surgiram alterações estatisticamente significativas modeladas pelo género musical. Para todos os parâmetros (FR apenas em T3), verificou-se que a maioria das pacientes apresentou quando exposta à música do género clássico valores mais baixos, pop valores intermédios e heavy metal valores mais elevados. Foi possível concluir que mesmo sob anestesia geral existe processamento de estímulos sensoriais auditivos, os quais influenciam os mecanismos fisiológicos cardiovasculares, respiratórios e nervosos centrais, cuja expressão é modelada consoante o género musical ao qual o individuo é exposto.
ABSTRACT - PRELIMINARY STUDY OF THE INFLUENCE OF MUSIC ON THE PHYSIOLOGICAL MECHANISMS OF THE CARDIOVASCULAR, RESPIRATORY AND CENTRAL NERVOUS SYSTEMS IN SPECIMENS OF FELIS CATUS UNDER GENERAL ANAESTHESIA - Several studies in human medicine have been published on the effectiveness of music in improving the condition of patients placed in a surgical scenario, accomplished through the reduction of perioperative anxiety and the modulation of the concurrent activation of the autonomic nervous system. The present study focused on a sample of 12 female individuals of the species Felis catus (n=12) undergoing elective ovariohysterectomy. The study aimed the assessment of the presence or absence of influence of music on the physiological mechanisms of the cardiovascular, respiratory and central nervous systems in generally anesthetized individuals. Three distinct surgical times were considered: T1 (starting with median incision of the abdominal wall), T2 (ligature placement and transection of the ovarian pedicle) and T3 (ligature placement and transection of the uterine body), through which the patient was exposed to 2 minute long excerpts of 3 music tracks of different genres – pop, classical and heavy metal –, and during which anaesthetic monitoring and registration of 6 parameters was undertaken: systolic (SAP), diastolic (DAP) and mean (MAP) arterial blood pressure, heart (HR) and respiratory rate (RR) and pupil diameter (PD). The obtained results showed that every single one of the studied parameters displayed statistically significant changes modulated by music genre. Regarding all monitored parameters (RR only towards T3), the majority of surgical patients experienced lesser values when exposed to classical music, intermediate under the influence of pop music and higher values when exposed to heavy metal music. It was possible to conclude that, even under general anaesthesia, the development of sensory processing of acoustic stimuli is a reality, influencing cardiovascular, respiratory and central nervous physiological mechanisms, whose expression is modulated by the music genre to which the individual is exposed.
Brard, Margot. "Méthodologies statistiques pour le recueil et l’analyse de données de caractérisation de grands ensembles de stimuli - Application à la caractérisation sensorielle de produits & à la caractérisation de gestes culinaires." Thesis, Rennes, Agrocampus Ouest, 2019. http://www.theses.fr/2019NSARG017/document.
Повний текст джерелаIn the agri-food sector, the characterization of culinary techniques - through their observation and analysis - is increasingly seen as a lever for innovation. By analyzing how their products are used in the kitchen by the users (consumers or professionals), the manufacturers can detect improvement tracks or ideas for new products.In this research, we propose new methods dedicated to the characterization of culinary techniques. Their innovative nature is based on the fact that they are based on a quantitative approach, and not on a qualitative approach as is usually the case. They partially draw their inspiration in two methods of characterization used in sensory analysis: the free sorting and the binary Q-methodologyWe see how methodological developments brought to the latter make it possible to characterize large sets of stimuli. These developments are both related to the procedure of data collection and to the procedure of statistical analysis of the data. In particular, we propose several statistical procedures to address various issues: the statistical analysis of a set of partitions containing missing data, the unsupervised agreement-based clustering of a set of profiles of binary evaluations, etc.Then, we see that these two 'improved' quantitative methods of characterization can be successfully applicable to culinary techniques
Strömberg, Erika, and Tone Suslin. "SINNESMARKNADSFÖRING : Känner du igen doften av ett starkt varumärke?" Thesis, Högskolan i Skövde, Institutionen för teknik och samhälle, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-6117.
Повний текст джерелаIs it possible to feel, taste, smell and hear a strong brand? Or are you only able to spot it with your eyes? In this report our main purpose was to answer these questions. The result and conclusion from this study are what you now hold in your hands. We have through interviews with three major retail chains and its store managers tried to get a clearer picture of how they work with the relatively new way to advertise on, through sensory marketing. We have made several observations and formed us a good indication of how each store uses sensory marketing- either conscious or unconscious. As consumer demand for experience grows and as more retailers enter the market, it becomes increasingly important to create a brand that customers always have in their consciousness. The only way to do this is to be the natural first choice. To reach today's discerning consumers in stores, it is important to market its brand. Because this has not seemed to be enough, new ways of marketing has been discovered, what we call sensory marketing. The concept is relatively new in Sweden and aims to create an emotional bond between consumer and brand. By stimulating consumer's five senses, taste, touch, sight, hearing and smell, it contributes to create the type of emotional bond that marketers endeavor to obtain. The findings of this study are based on qualitative approach and to do this we have used two different methods, both interviews with store managers and through observation of the stores itself. This study includes studies of three stores which are all located in the city heart of Katrineholm. These stores, Lindex, KappAhl and Byoung, have all helped to make this study possible. We have in our study concluded that man's five senses seem more significant than was often thought before. To not only rely on the sense of vision that many people seem to do, has also shown to be important when building a brand. By covering as many senses as possible, you can get the customer to associate certain feelings and past experiences with the brand. Hopefully, this also enhances the relationship between customer and brand.
Corbo, Julien. "Des illusions tactiles à l’intégration spatiotemporelle dans le cortex somesthésique primaire : influence de la temporalité des stimuli cutanés sur leur représentation corticale." Thesis, Aix-Marseille, 2018. http://www.theses.fr/2018AIXM0505.
Повний текст джерелаSeveral tactile spatiotemporal illusions suggest that the timing of successive cutaneous stimulations modify the perception of their spatial location. If they are close enough in time and space, shorter inter-stimuli time intervals (ISI) lead to shorted perceived distances. To the extreme of this time-space relation, when the stimuli are simultaneous, subjects report the merged perception of a unique and centered point of stimulation. Therefore, the tactile perceptual system seems to use the time separating two stimuli to compute their spatial distance. To understand the implementation of this perceptual rule, one can investigate the neural representation of the stimuli that elicit the illusory percept, looking for spatial distortions and their underlying mechanisms. Studies based on the measure of the hemodynamic responses have shown such distortions of the somatotopic representations in the primary somatosensory cortex, for simultaneous and delayed stimulations. In order to enhance our understanding of the elementary phenomenon that underpins those spatial modifications of the sensory inputs, we investigated the cortical representation of pairs of simultaneous and delayed cutaneous stimuli in the S1 of anesthetized rats. Using electrophysiological recordings and extrinsic optical imaging, we revealed the cortical merging of inputs from simultaneous digits stimulation. When the stimuli were delayed, we observed ISI-dependent modulations of the responses to the second stimulus. This spatiotemporal integration, that didn’t seem to contribute directly to a distance contraction effect, could however favor the mislocalization observed in illusory perception
Falck, Jennie, and Dahlberg Sabine. "Attraktiv stadskärna - en balansakt? : En uppsats om arbetet kring att skapa en attraktiv stadskärna och cityhandeln." Thesis, Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-38498.
Повний текст джерелаAim: We aim with this theses is to identify important factors required to develop an attractive city centre and city centre commerce. We are also going to look into the work needed to accomplice this and which stakeholders that are needed to be involved in this work. Method: In this essay we have used the qualitative method with an abductive approach, were we have been taking note of theory parallell with doing interviews with persons activ within this subject. From this theory and inteview results we have analyzed which parts in the city centre and city centre commerce that are important to make it more attractive. Conclusions: Our conclusion is that the most important factors to work with to develop an attractive city centre and city centre commerce is - motivated and active stakeholders within the city centre, increased cooperation within the city centre, increased amount of visitors, increased amount of visitors that become satisfied customers. If these key facors are fullfilled we mean that the city centre and the city centre commerce is attractive. Contribution: The theoretical consequence of our study is that there are several key factors to work with to create an attractive city Centre. The practical consequence of this is that the management in the city center groups can work with our balanced score card to create an attractive city center and city commerce in their cities.
Lindahl, Caroline, and Malin Stark. "Det visuella ordets kraft på kunders känselbeteende : En kvantitativ studie om kunders beslutsfattande i detaljhandelsbranschen." Thesis, Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-27036.
Повний текст джерелаMahomed, Nabila Sikander. "Comportamento do consumidor no retalho : o impacto dos aromas." Master's thesis, Instituto Superior de Economia e Gestão, 2014. http://hdl.handle.net/10400.5/11560.
Повний текст джерелаO marketing sensorial tem vindo a transformar-se numa ferramenta relevante para diferenciação no mercado cada vez mais competitivo e globalizado. A literatura disponível aponta para o uso de aromas na gestão de marcas. Todavia, os estudos negligenciam a importância da intensidade do aroma e muito particularmente de produtos de consumo diário e comum. Este estudo explora a forma como o aroma do pão afeta o comportamento dos consumidores, suportada por dados recolhidos através de um questionário original aplicado a 293 clientes de uma loja de retalho de produtos alimentares, a fim de explorar esta relação. Os resultados obtidos indicam claramente que a intensidade do aroma tem uma influência positiva sobre a forma como os consumidores avaliam a imagem e o ambiente geral da loja assim como a qualidade de oferta dos produtos, a intenção de retorno e as respostas emocionais. Portanto, os profissionais de marketing devem estar cientes do papel do aroma nos produtos diários de modo a melhorar o reconhecimento, as avaliações dos produtos e a intenção de retornar à loja.
In an increasingly globalized and competitive environment, sensory marketing has become a relevant tool of market differentiation strategies. Previous literature has already pointed to the use of smell in branding but tends to neglect the relevance of scent intensity and the aroma in particularly of daily products. This study explores how bread's scent affects consumers' behavior and uses data collected through a survey applied to 293 customers in a major retail food store to explore this relationship. The results achieved show that scent has a positive influence on how consumers assess the general environment, store image, quality of products, as well as their willingness to return and the emotional responses of consumers. Therefore, marketing practitioners should consider using aroma on daily products to improve awareness, product evaluations and intention to return to the stores.
Hoffmann, Charles. "Synchronisation des rythmes locomoteur et respiratoire : influence de stimulations sensorielles et intérêt pour la performance." Thesis, Montpellier 1, 2014. http://www.theses.fr/2014MON14003/document.
Повний текст джерелаThe natural synchronization between locomotor and respiratory systems raises many questions regarding its functional utility for the organism, as well as constraints that may modulate its appearance. Currently, contradictions remain in answers provided to these issues, especially because of the multiple methods used to study this phenomenon. The theory of coupled oscillators, and more specifically the sine circle map model, allows to accurately assess the coupling between locomotor and respiratory systems. This work aims at strengthening the validity of the use of this model for the study of locomotor-respiratory coupling (LRC), examining the relationship between LRC and sport performance, as well as identifying the constraints influencing the coupling between both systems. In pedalling or running tasks, participants were instructed or not to synchronize their locomotion or their breathing with an auditory rhythm which tempo matched their preferred frequencies (locomotor or respiratory). Our results show the effectiveness of auditory rhythm to induce stabilization of LRC, regardless of the instructions given to participants and the system paced. These results reflect a bidirectionality in the coupling between the locomotor and respiratory systems. Furthermore, we show a strong correlation between the increase in stability between the two systems and the gain in oxygen consumption (i.e., decrease). Therefore, the stability of LRC is an important factor to consider for sport performance. We also report a destabilization of LRC when one of the two systems is far off its preferred frequency. This result suggests that individuals spontaneously adopt an optimum synchronization between the two systems. Thus, it seems important to use a customized suitable stimulation that could be able to adapt its tempo to changes in locomotor or respiratory frequencies imposed by the constraints of the task. Overall, our results provide a better understanding of the evolution of LRC when confronted to constraints (e.g., locomotor or respiratory frequencies, auditory rhythm, exercise modality) and highlight the positive impact of its stability on sport performance. We also report the effectiveness of a visual stimulation to learn how to better manage energy resources during effort. Thus, this work opens perspectives on the use of auditory or visual stimuli, simple (e.g., metronome) or complex (e.g., music, avatar), for training and performance enhancement
Sepúlveda, Filipa Maria da Cruz Filipe. "O efeito da musica ambiente no comportamento do consumidor : o caso dos restaurantes." Master's thesis, Instituto Superior de Economia e Gestão, 2011. http://hdl.handle.net/10400.5/10292.
Повний текст джерелаO presente estudo visa investigar qual o impacto que a presença de música ambiente e respectivas variações do tempo da música, num ambiente de restaurante, tem junto do comportamento do consumidor, averiguando se é, ou não, uma ferramenta de marketing eficaz. Através de uma abordagem metódica e quantitativa, ir-se-á investigar se a presença de música ambiente e as suas respectivas variações no tempo afectam positivamente o tempo que os consumidores passam no interior do espaço e quais os seus diferentes tipos de gastos. Para isso, foi conduzida uma experiência, num restaurante situado na zona de Miraflores, onde durante 3 semanas se utilizou a técnica de observação para estudar os comportamentos dos consumidores nas 3 condições de estudo: sem música ambiente, com música ambiente de tempo lento e com música ambiente de tempo rápido. Embora os resultados obtidos não permitam validar muitos dos objectivos propostos na presente investigação, verificou-se que muitas das variáveis alvo de estudo, sofreram ligeiras melhorias aquando a presença de música ambiente e em alguns casos mais concretos, aquando da presença de música ambiente com tempo lento.
The following paper aims to explore which is the impact that the presence of environmental music and its respective variations in tempo over a restaurant environment has on consumer behavior, and to check whether or not, it can act as an effective marketing tool. Throughout an exhaustive fact based analysis, it will be investigated if the presence of environmental music, with its variations in tempo, affects positively the time spent inside the restaurant, and which are the impacts over the different spending categories. With that vision in mind, it was conducted an experiment, in a restaurant located on Miraflores, Lisbon area, where during three weeks, the observation method was used to study the consumer behavior on the 3 study conditions: without environmental music, with slow tempo environmental music and finally, with fast tempo environmental music. Although the results obtained did not allowed to validate much of the objectives proposed by the investigation, it was worth of note that plenty of the variables that were studied suffered slight improvements when subjected to environmental music, and in some cases with the use of slow tempo environmental music.
Furucho, Mariana Antonia Aguiar. "Modelo neurocomputacional dos estágios iniciais da doença de Alzheimer." Universidade de São Paulo, 2017. http://www.teses.usp.br/teses/disponiveis/47/47135/tde-06022018-092738/.
Повний текст джерелаThere is compelling evidence that Alzheimers disease onset is preceded by a reduction of sensory stimuli like during job retirement, cataract, deafness or even macular degeneration, over an aged brain with impaired GABA-A receptor inhibitions. In this paper, was adapted a phenomenological computational model of the koniocortex which is the first cortical layer that receives sensory stimuli to simulate the initial phases of Alzheimers disease. The architecture and neurons properties of the modeled koniocortex resemble those of the brain, so that the model is also able to learn, thereby allowing the assessment of short-term memory at any moment. By using the computational model, it is possible to analyze the initial phases of Alzheimers disease by aging the artificial koniocortex through a set of parameters related to intrinsic plasticity, acetylcholine, sensory stimuli, synaptic pruning, among others. The computational model shows that when aging occurs in such way that GABA-A receptor expressing neurons are affected, and, in the sequence, a reduction of sensory stimuli takes place, the result of this cascade of events leads to hypermetabolism and to the initial phase excessive deposition of beta-amyloid plaques
Rodenkirch, Charles August. "Neuromodulation of Thalamic Sensory Processing of Tactile Stimuli." Thesis, 2020. https://doi.org/10.7916/d8-g6pv-0k44.
Повний текст джерелаMlynarski, Wiktor. "Functional Sensory Representations of Natural Stimuli: the Case of Spatial Hearing." Doctoral thesis, 2014. https://ul.qucosa.de/id/qucosa%3A13125.
Повний текст джерелаNeedham, Allison Carissa. "Processing of Tactile Stimuli in Children with Tourette Syndrome and Attention Deficit Hyperactivity Disorder: An ERP Investigation." Thesis, 2013. http://hdl.handle.net/1807/35657.
Повний текст джерелаGualtieri, Charles J. "Sensory Representation of Social Stimuli in Aromatase Expressing Neurons in the Medial Amygdala." 2021. https://scholarworks.umass.edu/masters_theses_2/1050.
Повний текст джерелаDesrochers, Marcie N. "Sensory stimuli versus edibles as consequences in picture-name training with developmentally handicapped children." 1987. http://hdl.handle.net/1993/29032.
Повний текст джерелаCordeiro, Maria Beatriz Henriques. "How physical environment influence creativity: a sensory-based approach." Master's thesis, 2019. http://hdl.handle.net/10362/69480.
Повний текст джерелаOnat, Selim. "Sensory Integration under Natural Conditions: a Theoretical, Physiological and Behavioral Approach." Doctoral thesis, 2011. https://repositorium.ub.uni-osnabrueck.de/handle/urn:nbn:de:gbv:700-201109028314.
Повний текст джерелаZhou, Chengqian. "Development of semi-automatic data analysis algorithms to examine the influence of sensory stimuli on locomotion and striatal neural activities in rodent models." Thesis, 2021. https://hdl.handle.net/2144/42598.
Повний текст джерелаΚερασίδου, Ευφροσύνη. "Ο ρόλος των αισθήσεων στην αξία της μάρκας (brand equity) των καλλυντικών προϊόντων : Εμπειρική διερεύνηση : Φαρμακευτικές καλλυντικές κρέμες προσώπου". Thesis, 2012. http://hdl.handle.net/10889/6222.
Повний текст джерелаThe purpose of this study is to explore how sensory stimuli influence emotions associated, perceived quality, satisfaction and loyalty towards a face cream brand. Nowadays consumers believe that the functional attributes of products are granted and look for an emotional attachment with each product. The aim of sensory marketing is to reinforce the attachment between a product and its consumers, through the involvement of human senses. Sensory marketing is yet a new practice, thus the number of studies concerning its effect on brand perception are limited. Two conceptual frameworks, the stimulus-organism-response (S.O.R.) behavioral framework (Mehrabian and Russell, 1974) and the conceptual framework of sensory marketing, (Krishna, 2011), were merged and elaborated to construct the research model of this study. The use of sensory marketing at this study was explored by administrating an anonymous self-completed questionnaire, which was distributed to 154 face cream buyers, within 9 pharmacy stores across Thessaloniki, Greece. For the purposes of the study, an exploratory principal component analysis was conducted. The factor solution identified 11 factors. All factors were labeled, interpreted and discussed in the light of existing knowledge in order to understand better the consumer behavior in relation to sensory stimuli. The findings indicate that sensory stimuli influence brand perception positively leading to a stronger (rational and emotional) bond between the brand and the consumer.
Mesquita, Carla Sofia Santos Sousa. "Marketing sensorial: estudo do impacto dos estímulos sensoriais na experiência em spas." Master's thesis, 2016. http://hdl.handle.net/1822/42232.
Повний текст джерелаEsta investigação aborda o tema do Marketing Sensorial, que é a ação de adotar diferentes sinais e estímulos sensoriais de forma a criar valor acrescentado na relação da marca com os seus clientes (Hultén, 2011; C. Rodrigues, Hultén, & Brito, 2011). Dado que os estudos na área incidem, principalmente, no estudo de apenas um ou dois sentidos e/ou em estabelecimentos ou bens/produtos específicos, decidiu-se estudar o impacto dos estímulos sensoriais na experiência em spa. Os objetivos principais consistem na identificação do uso de marketing sensorial em spas e na compreensão do efeito dos estímulos sensoriais na perceção da experiência e no comportamento do consumidor. Para tal, realizou-se observação in loco aos spas para melhor compreender e interpretar o uso dos cinco sentidos nos spas e entrevistas semiestruturadas a gestores e coordenadores de spas, por serem os responsáveis pelas estratégias sensoriais que podem desencadear e influenciar os sentimentos e o comportamento do consumidor (Hultén, 2011) e a técnicos/operacionais/terapeutas, por serem as pessoas que estão em contacto direto com os consumidores (Grönroos, 2006), para que fosse possível recolher informação sobre a consciencialização da utilização do marketing sensorial em spas. Além da observação in loco e de entrevistas, também se realizaram inquéritos a indivíduos que já tivessem experienciado pelo menos uma situação em contexto de spa para se compreender a perceção de tal experiência pelos consumidores. Os resultados permitiram concluir que independentemente do posicionamento e do mercado em que os spas estão inseridos, todos usam os cinco sentidos de forma integrada e homogénea, consciente ou inconscientemente, por parte dos responsáveis dos spas. Outra conclusão importante é que os consumidores valorizam sua a envolvência na experiência para se sentirem pertencentes à mesma, dando também relevância ao ambiente e aos cinco sentidos. Assim, quando os consumidores são estimulados pelos cinco sentidos na experiência em spa consideram-nos importantes ou muito importantes para a perceção da experiência sensorial em spa. Desta forma, este estudo fornece contributos teóricos e de gestão que se consideram relevantes, tais como as limitações e sugestões para futuras investigações.
The present study focuses on Sensory Marketing, which is the action to adopt different signs and sensory stimuli to create added value in the brand relationship with its customers (Hultén, 2011; C. Rodrigues, Hultén, & Brito, 2011) Studies in this area are mainly focused on one or two senses and/or specific establishments or goods/products, therefore it was decided to study the impact of sensory stimuli in spa experience. The main aims are to identify the use of sensory marketing in spas and to understand the effects of sensory stimuli in the perception of the experience and consumer behavior. Therefore, on-site observation was held in spas to understand and interpret its use of the five senses and semi-structured interviews with spa managers and coordinators, for being those responsible for sensory strategies that can initiate and influence the feelings and consumer behavior (Hultén, 2011) and technicians/operationalists/therapists, as they are the ones in direct contact with consumers (Grönroos, 2006), and, in order to collect information regarding the awareness of the use of sensory marketing in spas. Moreover, in addition to the on-site observations and interviews, surveys to individuals who had already experienced at least one situation in spa were performed to understand the perception of such experience by consumers. The results evidenced that, regardless the position and market in which the spas are located, spa managers all use the five senses in an integrated and homogeneous way, consciously or unconsciously. Another important conclusion is that consumers value their involvement in spa experiences to feel involved and integrated in it, also valuing the environment and the five senses. Thus, when consumers are stimulated by the five senses in spa experiences, they consider them to be important or very important for the perception of sensory experience in spa. Therefore, this study also provides theoretical and management contributions considered relevant, such as the limitations and suggestions for future research.