Дисертації з теми "School: School of Marketing and International Business"
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Mahmoud, Rudaina. "The main determinants of international student identification with a UK middle ranking business school corporate brand : an international marketing perspective." Thesis, Brunel University, 2014. http://bura.brunel.ac.uk/handle/2438/13820.
Повний текст джерелаZachhuber, Bernhard, and Per Adolfsson. "Putting a Price Tag on Loyalty : The Relationship of Customer-Segment Pricing and Student Loyalty in the Case of the Mecenat Card at Jönköping International Business School, Sweden." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Marketing and Logistics, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18316.
Повний текст джерелаGonzalez, M. F., Y. Cohen-Charash, K. Busse, M. L. Ambrose, D. E. Gibson, A. R. Grotto, R. E. Johnson, Lorianne D. Mitchell, J. I. Sanchez, and L. M. Steele. "Psych’d Up for Business School: Preparing I-O Psychologists for Business School Careers." Digital Commons @ East Tennessee State University, 2020. https://dc.etsu.edu/etsu-works/8310.
Повний текст джерелаLi, Helen Hai Yan. "An exploration of relationship development and management in international business schools : MBA Students' perspectives." Thesis, University of Manchester, 2014. https://www.research.manchester.ac.uk/portal/en/theses/an-exploration-of-relationship-development-and-management-in-international-business-schools-mba-students-perspectives(5f0237e8-cd42-421a-8d65-06787380a410).html.
Повний текст джерелаVokál, Pavel. "Strategická analýza International School of Business and Management." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4056.
Повний текст джерелаDemacopoulos, Alexander Christos. "International engineering and construction business environments." Thesis, Massachusetts Institute of Technology, 1987. http://hdl.handle.net/1721.1/52894.
Повний текст джерелаMcGreevy, Jeanette Sue. "No school business official left behind School business officials, superintendents, and role theory--Association of school business officials (ASBO) international professional standards and job proficiency /." [Ames, Iowa : Iowa State University], 2006.
Знайти повний текст джерелаHanaeus, Amanda, Jelena Filipovic, and Meagan Jonsson. "International Students Integration Into the City : A Case Study of Jönköping International Business School." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18975.
Повний текст джерелаHuang, Wei, Elena Paraschiv, and Dung Do Thuy. "Technology acceptance in blended learning: The case of Jönköping International Business School." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-28709.
Повний текст джерелаDen nya eran av teknik i dagens samhälle gör att allt måste uppdateras. Detta utgör en ny utmaning för utbildningen som bör anpassa sig till denna tekniska utveckling. Dessutom, som en följd av det teoretiska gapet som separeras från praxis i handelshögskolor är det tydligt att universiteten knappast kan hjälpa studenter att skaffa sig underförstådd kunskap. På grund av det här problemet kan handelshögskolor begränsa potentialen av studentens framgång. Däremot visar vår forskning att användningen av tekniken i det flippade klassrummet kan bidra till att förbättra situationen. Denna studie undersöker effektiviteten i teknikanvändning i klassrummet såväl som utanför klassrummet genom att intervjua fem lärare inom olika områden av undervisning på Jönköping Internationella Handels Högskola. Resultaten visar att det är många aspekter som bör beaktas, såsom policy, utvecklingsarbete av lärare, utveckling av VLE i tillägg till andra tekniska förbättringar, innan man applicerar tekniken i det flippade klassrummet.
Pierson, Gina Lee. "Program manual for international business academies." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2865.
Повний текст джерелаHooper, Donald Moore. "Marketing strategy in the commercial aircraft engine business : a case study." Thesis, Massachusetts Institute of Technology, 1986. http://hdl.handle.net/1721.1/14995.
Повний текст джерелаMICROFICHE COPY AVAILABLE IN ARCHIVES AND DEWEY
Vita.
Bibliography: leaves 145-147.
by Donald Moore Hooper.
M.S.
Johnson, Bonita Morgan White Bonnie J. "Factors contributing to stress In business/marketing educators resulting from administration, school climate, and resources." Auburn, Ala, 2008. http://repo.lib.auburn.edu/2007%20Fall%20Dissertations/Johnson_Bonita_2.pdf.
Повний текст джерелаvan, der Poel Marcel H. "Developing intercultural competence of faculty and staff members at Hanze International Business School." Scholarly Commons, 2013. https://scholarlycommons.pacific.edu/uop_etds/843.
Повний текст джерелаPalihawadana, D. "Marketing of management education : a case study related to the Strathclyde Business School." Thesis, University of Strathclyde, 1992. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=21274.
Повний текст джерелаElenkov, Detelin S. (Detelin Serafimov). "Patterns of international business activity in an eastern European country : the case of Bulgaria." Thesis, Massachusetts Institute of Technology, 1992. http://hdl.handle.net/1721.1/13152.
Повний текст джерелаOmoruyi, Trevor Uyi. "An investigation into the implementation of relationship marketing on international student retention : a review of four business schools in the Greater Manchester area." Thesis, University of Salford, 2016. http://usir.salford.ac.uk/40244/.
Повний текст джерелаGrabowski, Leszek, John Porti, Hwu Ching-Hwa, and Piotr Lewandowski. "A study of issues affecting international students at the Graduate School of Business and Public Policy in the Naval Postgraduate School." Monterey, California. Naval Postgraduate School, 2005. http://hdl.handle.net/10945/10036.
Повний текст джерелаThe NPS mission is "To provide relevant and unique advanced education and research programs that increase the combat effectiveness of the United States and Allied Forces..." The goal of this study of International Military Students (IMS) at the Graduate School of Business and Public Policyis to identify issues that affect them. A total of 42 IMS participated in the study, out of a possible 59 students from 51 different countries, including four graduating students, 10 new students and 38 current students. Issues that were identified include: lack of information on NPS before coming to Monterey, some students do not select their curriculum, some students have insufficient skills in speaking and writing English, heavy workloads, unfamiliarity with IMS ranks by US students and faculty, and the high cost of living.
Palmqvist, Monica. "Shaping the Identity of the International Business School : -Accreditation as the Road to Success?" Thesis, Umeå University, Umeå School of Business, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-26783.
Повний текст джерелаInternationalization is an important strategic issue for survival for most business schools of today. Following this, various international accreditation bodies have in recent years been very successful in promoting accreditation as a means of gaining status and prove high quality. These business school accreditation schemes clearly state their targets against top quality international schools and programs. Internationalization of the business school operations can thus be stated to be of vital importance for schools aiming for one or more of these accreditations. The intention of this study is to turn the issue around and explore to which extent, and with what kind of impact, the accreditation processes in turn have on the area of internationalization within the business school organization.
The theoretical framework consists of three main areas: ’The Business School Environment’, ‘Strategy as Practice’ and ‘Institutional Theory’. The first part aims to reach an understanding for the environment and situation that business schools of today are facing. It also highlights major challenges for the future. In the second part, Strategy as Practice research theories are used to gain understanding for strategy behaviour and strategy creation within pluralistic organizations, such as the higher education institution. The third part deals with issues on Quality Frameworks with the aim to reach understanding for the impact such processes can have on the organization. Sensemaking Theory is further used to illustrate the rational behind decision making of business school leaders and the concluding part connects theories on quality frameworks to Identity Creation, linking together identity with culture and image.
The research approach for this qualitative study is the abductive one and the empirical data is collected through a number of semi-structured interviews with business school representatives at various levels working in the area of international relations.
Main findings are presented within the framework of a time structured (past, present, future) model connected to the study’s five objectives: The development of internationalization within the school; the view on internationalization among organizational members; the characteristics of decision making and implementation processes; the main impact factors of accreditation and the expectations of major future challenges.
The results indicate that although accreditation has shown to have had a substantial impact on the success of business school operations in an international perspective, it is to a much lesser extent a concrete tool for change and improvement within the area of internationalization as such. Accreditation has shown to be strongly connected to previous development and view on internationalization within the organizations. Also, a strong belief in, and commitment to, internationalization among influential organizational members has proved to be vital for the accreditation processes. Furthermore, a number of unique characteristics connected to the identities’ of the organizations studied, showed to have notable impact on the success of the schools’ international operations, so also the accreditation processes. This includes organizational culture and tradition; working methods; dissemination of information; strong social connections; knowledge, dedication and commitment by individuals and management’s ability to provide organizational members with trust, respect, autonomy and encouragement.
Larsson, Johan. "Service Quality in Higher Education : An empirical study at the Jönköping International Business School." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 1997. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-21873.
Повний текст джерелаLundahl, Sofia, and Pernilla Bredolt. "Graduating students' preferences in first employment attributes : A quantitative study among students at Jönköping International Business School and Jönköping School of Engineering." Thesis, Jönköping University, JIBS, Business Administration, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-7672.
Повний текст джерела
Purpose: The purpose of this study is to examine what attributes graduating students prefer when choosing their first employer after graduation.
Background: To attract good employees are becoming more and more important. Since there are over 60 000 students graduating every year from universities in Sweden, it is crucial for organizations to know how to best attract these talents. It is generally small- and medium sized companies (SMC’s) that have problem since they don’t have the resources to find information and brand themselves as good employers, and hence, large multinational companies are being ranked as the most attractive employers. If these SMC’s would know what attributes the graduate students find most important, they would be able to focus on those and more successfully attract the students suitable for their organization.
Method: In order to fulfill the purpose, an exploratory study had been made. Quantitative data was collected by a delivery and collection questionnaire, which was handed out in classes at Jönköping International Business School (JIBS) and Jönköping School of Engineering (JTH). The findings in this thesis are based on 124 graduating students preferred job attributes.
Conclusion: When looking at JIBS and JTH in total, the students find attributes relating to responsibilities and involvement in decision making to be the most important. However, when only looking at JTH, the students value job security and good relationship at the workplace over other attributes. At JIBS, graduate students are attracted to jobs where they can take responsibility and make further career advancements.
Parham, Antonio M. (Antonio Miguel). "Prodigy Business Services--an "instructional case" study of marketing tactics for a computerized electronic information service." Thesis, Massachusetts Institute of Technology, 1990. http://hdl.handle.net/1721.1/45186.
Повний текст джерелаIsaacs, Julien(Julien Dylan). "Digital expansionism : exploring the U.S.-China technology dynamic through cybersecurity policy and international marketing strategies in the Cloud Computing Sector." Thesis, Massachusetts Institute of Technology, 2019. https://hdl.handle.net/1721.1/122125.
Повний текст джерелаCataloged from PDF version of thesis.
Includes bibliographical references (pages 86-94).
The U.S. and China remain largely separated from one another in terms of technological market access, with both sides implementing policy regimes serving as official or unofficial barriers to international trade, especially evident in data-sensitive industries, such as cloud computing. The result is a very low market share for American cloud computing providers in China, and vice-versa. This paper explores the U.S.-China dynamic insofar as government policy and action are concerned, the U.S. and China markets, and private enterprise's response and strategy in the cloud computing industry, which is notable not only given its value, $278.3 billion worldwide by 2021, but also its central position in the flow of global data.' The paper arrives at a number of conclusions. Firstly, given China's techno-nationalist policy regime, U.S. cloud computing firms, and by extension, all U.S. technology companies, will face increasingly limited market share and opportunity in China. Conversely, Chinese cloud computing providers, and by extension Chinese technology products, in general, may be able to successfully garner market share in the U.S. by offering innovative products with little to no substitutes, for which Americans will potentially waive their data privacy concerns in order to access (which may lead to unintended consequences). Lastly, the U.S. and China should work together to form, articulate and implement cybersecurity and data norms, enhancing international cooperation on a government and private enterprise level, effectively removing international trade barriers and promoting and enhancing market access. Cooperation, however, remains a challenge, given the differing policy objectives of the U.S. and China.
by Julien Isaacs.
S.M. in Management Studies
S.M.inManagementStudies Massachusetts Institute of Technology, Sloan School of Management
Mitchell, Lorianne D., and G. E. Boone. "Enhancing Business Students' Cultural Competency by Internationalizing OB Course Content." Digital Commons @ East Tennessee State University, 2015. https://dc.etsu.edu/etsu-works/8329.
Повний текст джерелаTsamoglou, Theodoros. "IMET feasibility study and implementation maximizing the Graduate School of Business and public policy sxperience for International Students at the Naval Postgraduate School /." Monterey, Calif. : Naval Postgraduate School, 2006. http://handle.dtic.mil/100.2/ADA451441.
Повний текст джерелаAdvisor(s): Roxanne Zolin, Becky Jones, support advisor. "June 2006." "MBA professional report"--Cover. Description based on title screen as viewed on August 27, 2007. Includes bibliographical references (p. 93). Also available in print.
Tsamoglou, Theodoros. "IMET feasibility study and implementation: maximizing the Graduate School of Business and Public Policy experience for International Students at the Naval Postgraduate School." Monterey, California. Naval Postgraduate School, 2006. http://hdl.handle.net/10945/10117.
Повний текст джерелаIn 2005, IMET research investigated the problems and benefits GSBPP International Military Students (IMS) experience, and how problems could be alleviated. This proposal focuses on implementing the suggestions made by the IMS on Academic Support Facilities and Quality of Life issues. The objective of this MBA Project is to evaluate the prior proposals, identify new problem areas IMS face while at NPS, and follow up on implementation of those recommendations. The research includes the conduct of a survey among the current international students at GSBPP. The proceedings of this initiative that contributed to both developing an implementation strategy and facilitating the gathering of critical information IMS need to achieve a comprehensive understanding were analyzed. Some issues explored include opportunities for streamlining the library, such as more computer facilities, more access to home-country resources for both news and research, opportunities for improving the quality of life such as the non-saluting issue, parking, and finally, the opportunity toward achieving better communication between IMS and the faculty at GSBPP, with the establishment of a new faculty briefing/workshop. The ultimate goal of this study is to ensure maximization of the learning experience of the international students at GSBPP or NPS as a whole.
McGowan, Dennis M., and Dennis M. McGowan. "Marketing the joint Naval Postgraduate School of Business and Public Policy and University of Maryland, Robert H. Smith School of Business, defense focused Masters in Business Administration to active duty military officers." Thesis, Monterey, California. Naval Postgraduate School, 2004. http://hdl.handle.net/10945/9909.
Повний текст джерелаApproved for public release, distribution is unlimited
MBA Professional Report
Approved for public release, distribution is unlimited
In April 2001, the Naval Postgraduate School's Graduate School of Business and Public Policy (NPS GSBPP), and the University of Maryland (UMD), Robert H. Smith School of Business embarked on a joint venture to provide a defense focused Masters in Business Administration (MBA) to military service members and Department of Defense (DoD) civilians living in the metropolitan Washington, D.C., area. This program is commonly called the Joint MBA (JMBA). Through market research; Strength, Weakness, Opportunities and Threat Analysis; analysis of consumer buying; behavior and consideration of product life cycle; this marketing plan establishes an overarching marketing strategy for the JMBA. The strategy includes a product mission, marketing objectives, positioning, communication channels, the JMBA message and a description of managing the JMBA marketing process.
In April 2001, the Naval Postgraduate School's Graduate School of Business and Public Policy (NPS GSBPP), and the University of Maryland (UMD), Robert H. Smith School of Business embarked on a joint venture to provide a defense focused Masters in Business Administration (MBA) to military service members and Department of Defense (DoD) civilians living in the metropolitan Washington, D.C., area. This program is commonly called the Joint MBA (JMBA). Through market research; Strength, Weakness, Opportunities and Threat Analysis; analysis of consumer buying; behavior and consideration of product life cycle; this marketing plan establishes an overarching marketing strategy for the JMBA. The strategy includes a product mission, marketing objectives, positioning, communication channels, the JMBA message and a description of managing the JMBA marketing process.
Mary, Eckert. "EIGHT YEARS OF UBIQUITOUS TECHNOLOGY ACCESS AND DIGITAL CURRICULA: BUSINESS AND MARKETING HIGH SCHOOL TEACHERS’ PERSPECTIVE." VCU Scholars Compass, 2010. http://scholarscompass.vcu.edu/etd/2333.
Повний текст джерелаVaradarajan, Balasubramanian. "Branding Strategies of Private International Schools in India." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2589.
Повний текст джерелаHarte, Patrick. "An analysis of EHEA Business School approaches to the development, configuration and management of international academic alliances." Thesis, Edinburgh Napier University, 2016. http://researchrepository.napier.ac.uk/Output/976954.
Повний текст джерелаLertangtam, Issares, Luis R. Trevino, Nick Viera, and Issares Lertangtam. "Marketing plan for the Naval Postgraduate School Master of Business Administration to the Navy unrestricted line community." Monterey, California. Naval Postgraduate School, 2004. http://hdl.handle.net/10945/9942.
Повний текст джерелаApproved for public release; distribution is unlimited.
MBA Professional Report
Approved for public release; distribution is unlimited.
The purpose of this Master of Business Administration (MBA) project is to develop a practical marketing plan to attract U.S. Navy Unrestricted Line (URL) officers to the resident Naval Postgraduate School (NPS) Defense-Focused MBA. The intent of this project is to create awareness in the Navy Unrestricted Line community about the benefits of the Defense-focused MBA and to build a brand name for the Naval Postgraduate School MBA (NPS-MBA). The goal is to make the resident NPS-MBA the graduate business school product of choice. The authors believe that the MBA degree provides URL officers the business tools required to become successful managers in the modern naval establishment. The starting point of this project was to conduct a present situation analysis of the MBA degree by determining its strengths, weaknesses, opportunities and threats. It was noted that there is a decreasing number of URL officers in the NPS-MBA program since its inception in January 2002. Although graduate education is a strategic goal for Navy officers, it was found that current URL career progression does not provide an adequate time for resident graduate education. In addition, a fleet survey was conducted to assess URL attitudes toward the NPS-MBA in order to ascertain their awareness levels, which would enable the authors to arrive at effective marketing strategies and recommendations. The survey was conducted in a fleet concentrated area in San Diego, California in March of 2004. Based on the research, there is a need for boosting awareness of the program with a marketing plan that identifies strategies and distribution channels. In addition, research suggests that further marketing to operational commands, hardware commands and detailers, is essential for lobbying Navy URL officers to join the resident NPS-MBA program. Thus, in order to fulfill those needs, a practical marketing plan for the resident NPS-MBA to Navy URL officers is created.
Schützler, Felicia, and Oscar Reis. "Are you in the mood for a virtual fika? : A single-case study on Jönköping International Business School." Thesis, Jönköping University, IHH, Organisation, Ledarskap, Strategi och Entreprenörskap, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52609.
Повний текст джерелаRicker, Audrey 1941. "Effects of mainstream media on upper-middle-class children of middle-school age: A qualitative study." Diss., The University of Arizona, 1997. http://hdl.handle.net/10150/282359.
Повний текст джерелаMalmström, Dan, and Patrik Mårtensson. "Marknadsstrategier på den reformerade skolmarknaden : En undersökning om gymnasieskolors marknadsföringsmetoder." Thesis, Södertörns högskola, Institutionen för ekonomi och företagande, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-6493.
Повний текст джерелаIn the beginning of the 1990’s, the Swedish government changed the rules on the school mar-ket by implementing a school reform. The reform made it possible for private actors to com-pete on the market along with the municipal schools on equal terms. The economic responsi-bility for the schools was held by the county. The reform made entry to the market easy which has led to hardened competition. By present time it is clear that the number of pupils is de-creasing. As a result, this forces the schools into optimising their marketing to attract pupils. The purpose of this paper is to describe and analyse whether there is any difference in how municipal schools and independent schools conduct their marketing, and how their perception of the schoolmarket is. To study this we have made four interviews with municipal schools and four interviews with independent schools in the county of Stockholm. We have also made an observation on Gymnasiemässan (high school fair at the event hall “Stockholmsmässan”). The conclusion of the study is that to create a long term relationship with the pupils it is nec-essary to use Öppet hus (when schools invite parents and pupils to experience the school) at the schools and to attend on the High school fair. The message communicated by the schools does not differentiate depending if the school is independent or municipal. Two of the munic-ipal schools were having a problem with adapting to newer technology and newer channels of communication, compared to two of the independent schools who were in a leading position in ways of channel communication. All of the independent schools did agree upon the neces-sity to differentiate on today’s market to be protected from the competition.
Joandén, Daniella, and Adnan Jahic. "Hur kan en handelshögskola marknadsföra sig? : En fallstudie av Handelshögskolan vid Karlstads universitet." Thesis, Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-28535.
Повний текст джерелаThe battle for students is getting tougher for business schools, and study sites abound. It applies for business schools to attract students to choose them as their place to study. Business schools are in a battle where you have to stand out and offer that extra something that separates you from your competitors. The competition is fierce and the training is generally of the same quality, but still there are those business schools like the School of Economics in Stockholm and Gothenburg that are located at the top. For the Business School in Karlstad it applies to stand out among the established and traditional business schools in the country. One must find an effective way to stand out and fight among the major business schools in the country. One thing for sure is that time is the most important variable, to build up a good reputation and a strong brand, that potential students know what you stand for and what they can get from you is the winning recipe. But as a new and young, it is always difficult, so it is now up to the Business School in Karlstad to be where the students are, and listen to what the students’ want, while you can offer high quality and with time build their brand even stronger. I order to be a success full business school it requires generally good contacts in the business community and to offer students practical elements in their education, such as intern ships and co-operation with business partners. Business schools must also have a strong profile that is seen generally in the marketing of the business school.
Straker, John Oldfield. "A case study of international student participation in an undergraduate module in management in a UK Business School using the lens of activity theory." Thesis, University of Exeter, 2014. http://hdl.handle.net/10871/15078.
Повний текст джерелаFlodin, Ellen, and Frida Jansson. "Service Firms in an Early stage of Internationalization." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-21570.
Повний текст джерелаFritiofsson, Malin, and Anna Olofsson. "Marknadsföring inom den kommunala gymnasieskolan : En fallstudie om institutionell komplexitet." Thesis, Linköpings universitet, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-139046.
Повний текст джерелаBackground: Since the end of the 1980s, the school market has undergone major changes in the face of competition, the municipalization, the reform of the private schools and the free choice of school. Before the reforms, the public school has only been a part of the public institutional logic but is now also a part of the market institutional logic which has lead to an increased need for the public school to market their business. Combining two institutional logics may lead to institutional complexity which is important for the organization to understand and manage in order to survive. Aim: The aim of the study is to contribute to an increased knowledge of how the institutional complexity is expressed in the markering within the public school context. Completion: The study takes its starting point in a phenomenological perspective and is a qualitative single case study with an iterative approach. The study´s sample consists of five strategically selected respondents within the chosen case organization and data has been collected through semi structured interviews. Conclusion: The insitutional complexity is expressed through the marketing and challanges are perceived in the internal dynamics of the organisation which are interest dissatisfaction, value commitment, shared values and power dependencies. The challenges are handled by the orgaisation to a certain extent, but in order to further reduce the institutional complexity, the organization has to realize and accept the competing institutional logics coexistence. A priorititazion between the logics must be made so that a strategy can be fomulated which will help the organization to act in a more proactive way. Further, a recommendation to hire a person responsible for marketing is given in order to reduce the institutional complexity, institutional confusion anc enabling a proactive way of working.
Dhawan, Anuj. "Motivation factors for online buying the price driver : a dissertation submitted to the graduate faculty of design and creative technologies, AUT University, in partial fulfilment of the requirements for the degree of Master of Business, School of Computing and Mathematical Sciences, Auckland, New Zealand, 2008." Abstract. Full dissertation, 2008.
Знайти повний текст джерелаRibeiro, Phillip Gouveia. "An entrepreneurs guide to importing goods into South Africa from the People's Republic of China." Thesis, Stellenbosch : Stellenbosch University, 2006. http://hdl.handle.net/10019.1/50562.
Повний текст джерелаENGLISH ABSTRACT: The political relationship between "The People's Republic of China (PRC) and South Africa has grown from strength to strength since the end of the apartheid era. As a result of this cooperation, the importing and exporting between the two have grown significantly. With the Chinese markets now open to South Africans, manufactured goods are being imported. The manufacturing capabilities found in the PRC are very far advanced to those found in South Africa. As a result, many South African businesses have found that they can import their product far cheaper than they can buy or manufacture in South Africa, regardless of the challenges of importing between the two countries i.e. language barriers, culture differences, geographical location, etc. The last few years has seen more and more businesses importing from the PRC, which has effectively led to many business owners looking at the option of importing from the PRC in order to be competitive. This research study addresses the reasons and necessity to import manufactured goods from the PRC to South Africa. It also shows how a business actually goes about importing from the PRC. In essence, this study is to help the local entrepreneur become more competitive, by understanding what their competitors mayor may not be doing. If the competitors are importing themselves, then this will help them to be competitive. If they are not importing, then this study will give them the opportunity to get the competitive edge. In conclusion and in summary, importing goods from the PRC to South Africa can have a positive impact on the competitiveness of a business. Even though the concept of importing from the PRC to South Africa is often dismissed due to the apparent complexities of the importing process, it is hoped this study will allay such fears. This study will hopefully help those entrepreneurs to understand that it is not that complicated a task to make one's business competitive via Chinese imports.
AFRIKAANSE OPSOMMING: Die politieke verhouding tussen die People's Republic of China (PRC) en Suid Afrika het sedert die einde van die apartheidsera van krag tot krag gegroei. As gevolg van die samewerking tussen die twee het invoere en uitvoere aansienlik gegroei. Met die Sjinese markte nou oop vir Suid Afrikaners, word vervaardigde goedere ingevoer. Die vervaardigings-aanlegte vaardighede in die PRC is baie meer gevorderd as dit in Suid Afrika. Ongeag die struikelblokke vir invoer tussen die twee lande bv. taal, kultuur verskille, geografiese ligging ens., het baie Suid Afrikaanse besighede gevind dat produkte goedkoper ingevoer kan word as wat hulle dit plaaslik kan koop of vervaardig. In die laaste paar jaar het meer en meer besighede vanaf die PRC ingevoer wat daartoe gelei het dat baie beigheidseienaars die opsie oorweeg om vanaf die PRC in te voer om sodoende meer kompeterend te wees. Die navorsing spreek redes en noodsaaklikheid aan vir die invoer van vervaadigde goedere vanaf die PRC na Suid Afrika. Die prosedure van invoer van die PRC word ook deur die navorsing aangespreek. In geheel is die studie om die plaaslike entrepreneur te help om meer kompeterend te word deur markneigings te verstaan. As die kompeteerders self invoer, sal dit help om hulle meer kompeterend te maak. Indien nie, sal die studie hulle die geleentheid gee om meer kompeterend te wees. Ter afsluiting en om op te som, die invoer van goedere van die PRC na Suid Afrika kan 'n positiewe uitwerking op die kompetisie tussen besighede he. Alhoewel die idee van invoere van die PRC na Suid Afrika reeds baie afgewys is as gevolg van die duidelike ingewikkelde invoerproses, sal die studie hopelik sulke vrese uit die weg ruim. Die studie sal ook hopelik help om vir die entrepreneurs te laat verstaan dat so 'n gekompliseerde taak is om hul besigheid via Sjinese invoere kompeterend te maak nie.
Santos, Maria João Sousa Inácio dos. "An e-portrait of international business schools’ strategy: an exploratory study on business strategy and value proposition as reflected by internationally accredited business schools’ web sites." Master's thesis, 2014. http://hdl.handle.net/10071/10229.
Повний текст джерелаSurrounded by and born out of an increasingly borderless, competitive and customer-centred world, business schools are being pushed into replacing the typical educational ad-hoc management by a more strategic and market-driven approach. However, due to the so-claimed specificities of educational service and the academic ambitions of business schools, this path is neither consensual nor generalised. This study looks into international business schools’ web sites as a “shop window” to their choices of resources and interaction with the environment, as well as a “counter” where a service experience is provided to the different stakeholders. Therefore the web site content of a selected group of internationally accredited and/or ranked business schools across the globe has been explored, by analysing homepage content and specific pages about the school, for references to pre-defined strategy and marketing variables. Findings are that even among schools that share some common standards, there is a wide diversity of scenarios, where strategy and value are absent, vague or, in a few cases, well defined and differentiated. Many schools still need to be more strategic about their choices, while basing communication on a stronger value proposition for their customers. We did find traces of isomorphism, mainly in strategy statements, choice of stakeholders addressed and communicated value-in-use. By benchmarking other players, business schools competing internationally have the opportunity not only of guaranteeing they incorporate the must-have key success factors of the sector, but also to find, invest in and highlight the actual combination of resources, competencies and positioning that allow them an effective differentiation.
Num mundo cada vez mais global, competitivo e centrado no cliente, as escolas de negócio estão a ser forçadas a substituir o tradicional modelo de gestão ad-hoc por uma abordagem mais estratégica e orientada para o mercado. Mas, devido às alegadas especificidades da oferta educacional e às ambições académicas destas escolas, esta substituição não é consensual nem generalizada. Este estudo aborda os sítios na internet das escolas de negócios internacionais como uma montra para as suas escolhas de recursos e articulação com o ambiente envolvente, assim como um balcão onde é disponibilizada uma experiência aos vários interlocutores. Analisámos o conteúdo dos sítios de um grupo selecionado de escolas de negócios espalhadas pelo mundo e incluídas em rankings e/ou com acreditações internacionais, focando na primeira página e nas páginas sobre a escola, procurando referências a variáveis de estratégia e marketing pré-definidas. Concluímos que, mesmo entre escolas que se regem por orientações comuns, há uma grande variedade de cenários, onde a estratégia e o valor estão ausentes, pouco definidos ou, em poucos casos, claramente apresentados e de forma diferenciadora. Muitas das escolas necessitam ainda de serem mais estratégicas nas suas escolhas, baseando a sua comunicação no valor que aportam aos clientes. Encontrámos exemplos de isomorfismo, principalmente a nível da definição da estratégia, seleção de interlocutores e comunicação de valor. A comparação com outras escolas permitirá garantir não só que são incorporados os fatores críticos de sucesso, mas também que são encontrados, que se invista e sejam destacados os recursos, competências e posicionamento que permitirão uma diferenciação efetiva.
Vu, Minh Duc. "The economic impact of international tourism on Vietnam's economy." Thesis, 1995. https://vuir.vu.edu.au/15398/.
Повний текст джерелаAlmadani, Nadin. "The factors influencing travel behavioural intention of international tourists to Saudi Arabia." Thesis, 2021. https://vuir.vu.edu.au/42949/.
Повний текст джерелаLopes, Catarina. "ISAG - European Business School - Plano de Marketing Internacional." Master's thesis, 2021. http://hdl.handle.net/10400.26/36282.
Повний текст джерелаCHI, CAI-CHING, and 紀采青. "The Business Plan of So Fun International Cooking School." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/5h6m4q.
Повний текст джерела國立雲林科技大學
創業管理碩士學位學程
107
The business plan of So Fun International Cooking School aimed to put a focus on foreign tourists, providing them courses and allowed them to get various benefits. Firstly, the tourists engaged with interpretative activities to learn Taiwan’s food culture, such as cooking and tasting local dishes. Secondly, tourists got involved to learn in well-developed environment. All in-service instructors of the school are not only professional in cooking and sufficient in using at least a foreign language but they are also professional in teaching, because they always implement flexible teaching methods based on three core values of the school as the focused goals, namely creativity, international development and humanity. Also, this plan concerned integration and connection to the industries or suppliers such as catering service, tourism, and agriculture education, to compete in the constructive competition and it bolstered the market value shared with customers. The So Fun International Cooking School is an industrial based institute which enables foreign visitors to access to the local culture with a safe, clean and comfortable environment. Taking part in the programs offered by the school, visitors were not only engaged in food cultural activities but also had opportunities to build up the relationship with people around by exchange events. Furthermore, visitors also got opportunities to experience “slow food” and downshifting or LOHAS (Lifestyle of Health and Sustainability). This business plan provided many advantages in terms of competition, customer’s segmentation, product differentiation and business model. This business plan proposed a financial assumption for the first 5 years. Estimated profits are as below: 1. The return on assets (ROA) of the business plan was 23% with the average return on assets for the first five years. 2. The gross profit margin of the business plan was 46% for the first five years. 3. The business benefit (EBIT) of the business plan was 28% with the average operating profit for the first five years. 4. The net profit rate of the business plan was 21% with the average net profit rate for the first five years. In conclusion, the business plan acquired outcomes that students could not only easily bolster their knowledge and skills about Taiwanese dishes but also multiple food dishes of various nations. Furthermore, students got to realize more Taiwanese philosophy and culture through either the dishes’ name or decoration. Additionally, the exploration of culinary culture provided students opportunity to experience Taiwanese lifestyle and created profits for the students in many aspects.
Fu, Yun Fang, and 傅韻芳. "STUDY ON EMBA IN CHINA:CASE STUDY CHINA EUROPE INTERNATIONAL BUSINESS SCHOOL(CEIBS)." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/7f848r.
Повний текст джерела淡江大學
中國大陸研究所碩士在職專班
94
National Taiwan University (NTU), the leading university in Taiwan, established the EMBA program in the School of Business in 1998. Almost at the same time, China also took its first steps in creating EMBA education. Consequently, in the 2005 top 100 international EMBA programs ranking, the NTU EMBA program did not make the cut, whereas its counterpart, CEIBS, in the short eleven-years of establishment, was able to place 13th among international EMBA programs. Also as impressive was the fact that while the prestigious Beijing University and Ching-hua University also had EMBA programs, both schools were unable to compete with CEIBS. Hence this study seeks to understand the direction and traits of CEIBS, the international evaluation and opinions on CEIBS, and the strength of its program, to provide domestic programs with comprehensive analysis. This study will focus on the management and administration of the CEIBS EMBA program, in order to understand its strong points. This includes the school system that was chosen, faculty and student recruitment methods, and course design as factors to understand the defining qualities and success of CEIBS. This study employs questionnaires to verify study results; subjects of questionnaires include the faculty and staff of CEIBS, in order to gain understanding of the workings of the school. To achieve comprehensive data, the opinions of the Chinese mainland education circle will also be gathered via questionnaire. This study has the following conclusions: 1.The study understands that CEIBS is managed using “independent school management” and “business creation methods”. It is by this method, can the school break away from a traditional socialism education mentality and compete among an environment of independently founded schools. 2.Though the organizations providing the school analysis and their standards are different, the results all conclude that CEIBS has an advantage and room for further improvement. 3.CEIBS has advantages in the following areas: 1) It has encountered the era of great mainland economic growth where many private capitalists hope to further their business education. 2) They are located in Shanghai where western culture is easily absorbed. 3) A coherent and consistent method of school management. 4) CEIBS has a concentrated, professional direction of only having MBA, EMBA and short term management training courses. 5) Much credit must be given to their outstanding faculty. 6) Much credit must also be given to their complete collection of case studies for discussion. 7) They have superb facilities supplemented by excellent dormitories and buildings designed by internationally renowned architects. 8) The full support of every alumnus at each learning stage. 9) More importantly is their attention to detail at each stage. This study has the following suggestions: 1) CEIBS may be able to use its advantage and further expand in the following ways: 1. Perhaps CEIBS can establish a learning branch in Taiwan. 2. With regards to the Chinese government no longer providing funding to CEIBS after 2005, perhaps CEIBS can contemplate establishing subsidiary businesses to cover the needed expenses. 2) Suggestions for Taiwan colleges and universities: 1. Follow in CEIBS’s footsteps by using “independent school management” and thoroughly “globalizing” by recruiting students abroad. 2. Faculty-wise perhaps it can be clearly stated that no less than one-third of the courses are taught by professors in leading schools internationally, thereby committing to the policy of introducing excellent international teaching staff..
Monteiro, Maria Feijóo Leite. "O desenvolvimento estratégico da ISCTE Business School." Master's thesis, 2013. http://hdl.handle.net/10071/6720.
Повний текст джерелаDefining a strategy is essential for the success of any organization. Business world is increasingly more global and competitive and there is a clear need to stand out from competitors and explore key distinguishing factors to create competitive advantages. This project has as ultimate goal understanding and presenting the main tools of analysis and the establishment of rationales that lead to the development of a strategy, by looking at a case study - the strategic development of the undergraduate program at ISCTE Business School (IBS). The study is structured in such a way that encompasses an introduction of the case, a literature review, a methodology description and a pedagogical note. Relevant information was gathered about the undergraduate program at IBS, to introduce the case and provide context. Such information covers ISCTE-IUL as a whole and, at a later stage, IBS and its competitors. Bibliographical references collected, regarding strategic tools, were used in the process of understanding and solving the case study (pedagogical note). Subsequently, the project's methodology is described, including a step-by-step explanation of the strategic development of IBS's undergraduate program. Finally, pedagogical note examines questions of target audience, pedagogical goals and the university's entertainment plan, and concludes with the resolution of the case. In such resolution, the project draws on the literature review to identify the more relevant strategic approaches and apply them to the case. This process resulted in the identification of potential adjustments to the current strategy, as a means of enhancing IBS.
Bransgrove, Colin E. "Strategic marketing and the tourism small business in Victoria." Thesis, 1991. https://vuir.vu.edu.au/15571/.
Повний текст джерелаCarvalho, João Miguel Abreu de. "Marketing de conteúdo nas redes sociais. A eficácia do Facebook: o caso da Coimbra Business School." Master's thesis, 2021. http://hdl.handle.net/10400.26/38967.
Повний текст джерелаDing, Shiau-Yun, and 丁銹雲. "The Study on the Parent’s Satisfaction and Marketing Strategy of International School in Southern Taiwan as examples." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/kfh86n.
Повний текст джерела義守大學
管理碩博士班
106
The purpose of this study is to address the relationship between the marketing activities and parent’s satisfaction in private international school Sourth of Taiwan, and investigate what effects the degree of international school’s location convenience on the relationship between marketing activities and parent’s satisfaction. The study adopts questionnaire investigation method. validated questionnaires are collected. According to the report, we coclude as follow: in main result part, marketing activities of “Teaching and Service” and “Tuition fee and Value” has indeed a high positive effect on parent’s satisfaction. In moderated effect part, in order to discover the moderated factor how affect on both the marking activities and the parent’s satisfaction, we separate private international school location convenience into high and low two degrees to study. From the results, we find out, no matter what degree of high and low, the p value is very significant showing that location convenience has a sound high positive effect on marketing activities for parent’s satisfaction.
Zhang, Christabel Ming. "Valuing Cultural Diversity: the academic adjustment experiences of undergraduate Chinese international Business students at Victoria University." 2002. http://eprints.vu.edu.au/229/1/02whole.pdf.
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