Статті в журналах з теми "School of Marketing and International Business"
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Mora Cortez, Roberto. "B2B marketing renaissance in business schools." Journal of Business & Industrial Marketing 34, no. 8 (October 7, 2019): 1839–49. http://dx.doi.org/10.1108/jbim-06-2019-0308.
Повний текст джерелаMiles, Morgan P., Martin Grimmer, and Geralyn McClure Franklin. "How well do AACSB, AMBA and EQUIS manage their brands?" Marketing Intelligence & Planning 34, no. 1 (February 1, 2016): 99–116. http://dx.doi.org/10.1108/mip-06-2014-0100.
Повний текст джерелаStremersch, Stefan, Russell S. Winer, and Nuno Camacho. "Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing." Journal of Marketing 85, no. 5 (April 28, 2021): 1–21. http://dx.doi.org/10.1177/00222429211001050.
Повний текст джерелаChan, Kam C., Hung-Gay Fung, and Wai K. Leung. "International business research: Trends and school rankings." International Business Review 15, no. 4 (August 2006): 317–38. http://dx.doi.org/10.1016/j.ibusrev.2006.04.002.
Повний текст джерелаWebster, Robert L., Kevin L. Hammond, and James C. Rothwell. "Customer And Market Orientation Within AACSB Member Business Schools: Comparative Views From Three Levels Of Administrators." American Journal of Business Education (AJBE) 3, no. 7 (July 1, 2010): 79–92. http://dx.doi.org/10.19030/ajbe.v3i7.460.
Повний текст джерелаFielden, John S., and Jean D. Gibbons. "Merit Myopia and business school faculty publications." Business Horizons 34, no. 2 (March 1991): 8–12. http://dx.doi.org/10.1016/0007-6813(91)90060-9.
Повний текст джерелаPeterson, Mark, and Elizabeth A. Minton. "Teaching belief systems in marketing classes." Journal of International Education in Business 11, no. 1 (May 8, 2018): 43–62. http://dx.doi.org/10.1108/jieb-05-2016-0009.
Повний текст джерелаEllen Kelly, Mary. "Sustainable Leadership in Private International Schools: Lessons from Kuwait." Journal of Research in International Education 21, no. 3 (November 28, 2022): 242–55. http://dx.doi.org/10.1177/14752409221140628.
Повний текст джерелаCort, Kathryn T., Judith H. Pairan, and John K. Ryans. "The in-school marketing controversy: reaching the teenage segment." Business Horizons 47, no. 1 (January 2004): 81–85. http://dx.doi.org/10.1016/j.bushor.2003.11.012.
Повний текст джерелаHassan, Faridah, and Azlina Hanif. "Halal issues in processed food: Misuse of the Halal logo." Journal of Emerging Economies and Islamic Research 5, no. 3 (September 30, 2017): 1. http://dx.doi.org/10.24191/jeeir.v5i3.8826.
Повний текст джерелаMichailova, Snejina, and Janne Tienari. "What's happening to international business?" critical perspectives on international business 10, no. 1/2 (February 25, 2014): 51–64. http://dx.doi.org/10.1108/cpoib-06-2013-0018.
Повний текст джерелаMarkova, Marina, Artur Modliński, and Luís Moreira Pinto. "CREATIVE OR ANALITICAL WAY FOR CAREER DEVELOPMENT? RELATIONSHIP MARKETING IN THE FIELD OF INTERNATIONAL BUSINESS EDUCATION." Creativity Studies 13, no. 1 (January 13, 2020): 99–113. http://dx.doi.org/10.3846/cs.2020.6625.
Повний текст джерелаBarnes, A. James, and Janice K. Ferry. "Creating a niche for the environment in the business school curriculum." Business Horizons 35, no. 2 (March 1992): 3–8. http://dx.doi.org/10.1016/s0007-6813(05)80186-7.
Повний текст джерелаJin, Seunga Venus, and Ehri Ryu. "Celebrity fashion brand endorsement in Facebook viral marketing and social commerce." Journal of Fashion Marketing and Management: An International Journal 23, no. 1 (March 11, 2019): 104–23. http://dx.doi.org/10.1108/jfmm-01-2018-0001.
Повний текст джерелаJiang, Bin, and Patrick J. Murphy. "Do Business School Professors Make Good Executive Managers?" Academy of Management Perspectives 21, no. 3 (August 2007): 29–50. http://dx.doi.org/10.5465/amp.2007.26421237.
Повний текст джерелаDavid, Fred R., Meredith E. David, and Forest R. David. "What are business schools doing for business today?" Business Horizons 54, no. 1 (January 2011): 51–62. http://dx.doi.org/10.1016/j.bushor.2010.09.001.
Повний текст джерелаDickson, Peter Reid. "Toward a General Theory of Competitive Rationality." Journal of Marketing 56, no. 1 (January 1992): 69–83. http://dx.doi.org/10.1177/002224299205600107.
Повний текст джерелаSetyawan, Anton Agus, Bernardinus M. Purwanto, Basu Swastha Dharmmesta, and Sahid Susilo Nugroho. "Relationship Marketing Estimation Model in Emerging Economies: Dyadic Versus Non-dyadic Approach." Organizations and Markets in Emerging Economies 10, no. 2 (December 31, 2019): 174–95. http://dx.doi.org/10.15388/omee.2019.10.9.
Повний текст джерелаKaplan, Andreas. "A school is “a building that has four walls…with tomorrow inside”: Toward the reinvention of the business school." Business Horizons 61, no. 4 (July 2018): 599–608. http://dx.doi.org/10.1016/j.bushor.2018.03.010.
Повний текст джерелаDuran, Kevin. "Reviewer Acknowledgements for International Business Research, Vol. 10, No. 6." International Business Research 10, no. 6 (May 27, 2017): 270. http://dx.doi.org/10.5539/ibr.v10n6p270.
Повний текст джерелаTajidan, Tajidan, Efendy Efendy, Halil Halil, and Edy Fernandez. "Prosfek Penumbuhan Wirausahawan Muda Pertanian (PWMP) Di Pulau Lombok." Jurnal Gema Ngabdi 1, no. 2 (July 23, 2019): 48–55. http://dx.doi.org/10.29303/jgn.v1i2.16.
Повний текст джерелаWaddock, Sandra A. "The spider's web: Influences on school performance." Business Horizons 36, no. 5 (September 1993): 39–48. http://dx.doi.org/10.1016/s0007-6813(05)80052-7.
Повний текст джерелаMaher, P. Michael. "Business School Research: Academics Should be Concerned*." Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration 7, no. 1 (April 8, 2009): 16–20. http://dx.doi.org/10.1111/j.1936-4490.1990.tb00524.x.
Повний текст джерелаRotfeld, Herbert Jack. "Endowed faculty chairs are a waste of money (except mine)." Journal of Consumer Marketing 21, no. 2 (March 1, 2004): 94–96. http://dx.doi.org/10.1108/07363760410525650.
Повний текст джерелаWhite, Lawrence J. "Business School Economics and Antitrust: What's Thought and What's Taught." Journal of Public Policy & Marketing 21, no. 2 (September 2002): 254–56. http://dx.doi.org/10.1509/jppm.21.2.254.17576.
Повний текст джерелаKosnikov, Sergey Nikolaevich, Natalya Vladimirovna Shershukova, Ilya Valerievich Sorgutov, Tatyana Viktorovna Bessonova, Elena Alexandrovna Kobets, and Elena Ivanovna Zatsarinnaya. "Business education: global trends and prospect." Linguistics and Culture Review 5, S1 (August 22, 2021): 478–87. http://dx.doi.org/10.21744/lingcure.v5ns1.1433.
Повний текст джерелаEchegaray, Lázaro, and Jorge García Martín García Martín. "What skills and competencies are required of marketing graduates in the Spanish business-to-business sector? A content analysis of listings on online job portals." ESIC MARKET Economic and Business Journal, Volume 50, Issue 3 (February 4, 2020): 515–36. http://dx.doi.org/10.7200/esicm.164.0503.2.
Повний текст джерелаMoore, Jesse N., Mary Anne Raymond, John D. Mittelstaedt, and John F. Tanner. "Age and Consumer Socialization Agent Influences on Adolescents’ Sexual Knowledge, Attitudes, and Behavior: Implications for Social Marketing Initiatives and Public Policy." Journal of Public Policy & Marketing 21, no. 1 (April 2002): 37–52. http://dx.doi.org/10.1509/jppm.21.1.37.17612.
Повний текст джерелаDority, Bree L., Mary G. McGarvey, and Patricia F. Kennedy. "Marketing Foods and Beverages in Schools: The Effect of School Food Policy on Students’ Overweight Measures." Journal of Public Policy & Marketing 29, no. 2 (September 2010): 204–18. http://dx.doi.org/10.1509/jppm.29.2.204.
Повний текст джерелаGreen, Robert T., and Linda V. Gerber. "Educator Insights: Strategic Partnerships for Global Education—Linkages with Overseas Institutions." Journal of International Marketing 4, no. 3 (September 1996): 89–100. http://dx.doi.org/10.1177/1069031x9600400307.
Повний текст джерелаOsayawe Ehigie, Benjamin, and Megan Taylor. "Managing students' loyalty to school after graduation through relationship marketing." TQM Journal 21, no. 5 (August 21, 2009): 502–16. http://dx.doi.org/10.1108/17542730910983416.
Повний текст джерелаDuran, Kevin. "Reviewer Acknowledgements for International Business Research, Vol. 10, No. 10." International Business Research 10, no. 10 (September 27, 2017): 241. http://dx.doi.org/10.5539/ibr.v10n10p241.
Повний текст джерелаDuran, Kevin. "Reviewer Acknowledgements for International Business Research, Vol. 10, No. 7." International Business Research 10, no. 7 (June 28, 2017): 185. http://dx.doi.org/10.5539/ibr.v10n7185-186.
Повний текст джерелаDuran, Kevin. "Reviewer Acknowledgements for International Business Research, Vol. 10, No. 7." International Business Research 10, no. 7 (June 28, 2017): 185. http://dx.doi.org/10.5539/ibr.v10n7p185.
Повний текст джерелаFaria, João Ricardo, and Franklin G. Mixon. "Opportunism vs. Excellence in Academia: Quality Accreditation of Collegiate Business Schools." American Business Review 25, no. 1 (May 2022): 4–24. http://dx.doi.org/10.37625/abr.25.1.4-24.
Повний текст джерелаGuiyu, Dai, and Cai Yi. "Application of Case-Task Based Approach in Business English Teaching—A Case Study of the Marketing Course in SEIB of GDUFS." Higher Education Studies 7, no. 1 (January 16, 2017): 23. http://dx.doi.org/10.5539/hes.v7n1p23.
Повний текст джерелаKanapickaitė, Jolanta. "Individualization and Communality in the Context of Vocational Training." Pedagogika 110, no. 2 (June 10, 2013): 57–65. http://dx.doi.org/10.15823/p.2013.1819.
Повний текст джерелаBell, Jim, Maurice Murray, and Kate Madden. "Developing Exportise: An Irish Perspective." International Small Business Journal: Researching Entrepreneurship 10, no. 2 (January 1992): 37–53. http://dx.doi.org/10.1177/026624269201000203.
Повний текст джерелаBass, Frank M. "The Future of Research in Marketing: Marketing Science." Journal of Marketing Research 30, no. 1 (February 1993): 1–6. http://dx.doi.org/10.1177/002224379303000101.
Повний текст джерелаDuran, Kevin. "Reviewer Acknowledgements for International Business Research, Vol. 11, No. 1." International Business Research 11, no. 1 (December 27, 2017): 253. http://dx.doi.org/10.5539/ibr.v11n1p253.
Повний текст джерелаRishi, Bikramjit, and Archit Kacker. "Kingfisher: Ultra Max re-positioning hurdle." Emerald Emerging Markets Case Studies 11, no. 2 (May 21, 2021): 1–19. http://dx.doi.org/10.1108/eemcs-09-2020-0322.
Повний текст джерелаLülfs-Baden, Frederike, José I. Rojas-Méndez, and Achim Spiller. "Young Consumers' Evaluation of School Meals." Journal of International Food & Agribusiness Marketing 20, no. 4 (October 9, 2008): 25–57. http://dx.doi.org/10.1080/08974430802355432.
Повний текст джерелаAl Serhan, Omar A., and Elias Boukrami. "Mapping Studies on Consumer Boycotting in International Marketing." Transnational Marketing Journal 3, no. 2 (October 8, 2015): 130–51. http://dx.doi.org/10.33182/tmj.v3i2.405.
Повний текст джерелаWebb, Marion S., Kenneth R. Mayer, and Virginie Pioche. "An Analysis of U.S. Business Schools' Catalogs, Application Packages, and Program Materials from an International Perspective." Journal of Marketing for Higher Education 9, no. 3 (January 26, 2000): 39–47. http://dx.doi.org/10.1300/j050v09n03_04.
Повний текст джерелаBush, Alan J. "Marketing in an Electronic Age. Buzzell, Robert D. (Ed.). Boston, MA: Harvard Business School Press, 1985. 404 Pp. $32.50." Journal of Advertising 15, no. 1 (March 1986): 55–56. http://dx.doi.org/10.1080/00913367.1986.10672996.
Повний текст джерелаBeam, Henry H. "eBrands: Building an Internet Business at Breakneck SpeedeBrands: Building an Internet Business at Breakneck SpeedBy CarpenterPhil Boston: Harvard Business School Press 2000. 301 pages, hard cover, $25.95." Academy of Management Perspectives 14, no. 4 (November 2000): 153–54. http://dx.doi.org/10.5465/ame.2000.3979829.
Повний текст джерелаIbeh, Kevin, and Yaw A. Debrah. "Female talent development and African business schools." Journal of World Business 46, no. 1 (January 2011): 42–49. http://dx.doi.org/10.1016/j.jwb.2010.05.016.
Повний текст джерелаKim, Minkil, and James Zhang. "Structural relationship between market demand and member commitment associated with the marketing of martial arts programs." International Journal of Sports Marketing and Sponsorship 20, no. 3 (August 5, 2019): 516–37. http://dx.doi.org/10.1108/ijsms-05-2016-0019.
Повний текст джерелаDuran, Kevin. "Reviewer Acknowledgements for International Business Research, Vol. 10, No. 9." International Business Research 10, no. 9 (August 30, 2017): 210. http://dx.doi.org/10.5539/ibr.v10n9p210.
Повний текст джерелаDuran, Kevin. "Reviewer Acknowledgements for International Business Research, Vol. 11, No. 5." International Business Research 11, no. 5 (April 25, 2018): 173. http://dx.doi.org/10.5539/ibr.v11n5p173.
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