Дисертації з теми "School of Marketing and International Business"
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Mahmoud, Rudaina. "The main determinants of international student identification with a UK middle ranking business school corporate brand : an international marketing perspective." Thesis, Brunel University, 2014. http://bura.brunel.ac.uk/handle/2438/13820.
Повний текст джерелаLi, Helen Hai Yan. "An exploration of relationship development and management in international business schools : MBA Students' perspectives." Thesis, University of Manchester, 2014. https://www.research.manchester.ac.uk/portal/en/theses/an-exploration-of-relationship-development-and-management-in-international-business-schools-mba-students-perspectives(5f0237e8-cd42-421a-8d65-06787380a410).html.
Повний текст джерелаOmoruyi, Trevor Uyi. "An investigation into the implementation of relationship marketing on international student retention : a review of four business schools in the Greater Manchester area." Thesis, University of Salford, 2016. http://usir.salford.ac.uk/40244/.
Повний текст джерелаZachhuber, Bernhard, and Per Adolfsson. "Putting a Price Tag on Loyalty : The Relationship of Customer-Segment Pricing and Student Loyalty in the Case of the Mecenat Card at Jönköping International Business School, Sweden." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Marketing and Logistics, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18316.
Повний текст джерелаHau, Le Nguyen. "Acquiring marketing knowledge through international joint ventures." View thesis, 2005. http://handle.uws.edu.au:8081/1959.7/22517.
Повний текст джерела"A thesis submitted for the degree of Doctor of Philosophy, University of Western Sydney, 2005". Includes bibliographical references and appendices.
Mohamed, Reda Benaich. "International Marketing Implementation for B2B SME : Case Study: ARTISAMA." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-14576.
Повний текст джерелаGonzalez, M. F., Y. Cohen-Charash, K. Busse, M. L. Ambrose, D. E. Gibson, A. R. Grotto, R. E. Johnson, Lorianne D. Mitchell, J. I. Sanchez, and L. M. Steele. "Psych’d Up for Business School: Preparing I-O Psychologists for Business School Careers." Digital Commons @ East Tennessee State University, 2020. https://dc.etsu.edu/etsu-works/8310.
Повний текст джерелаDemacopoulos, Alexander Christos. "International engineering and construction business environments." Thesis, Massachusetts Institute of Technology, 1987. http://hdl.handle.net/1721.1/52894.
Повний текст джерелаVokál, Pavel. "Strategická analýza International School of Business and Management." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4056.
Повний текст джерелаMons, Alizée Zelinda Bernardette. "¿Cómo la empresa Bimbo puede mejorar en marketing digital?" Thesis, Universidad de las Américas Puebla, 2011. http://catarina.udlap.mx/u_dl_a/tales/documentos/bce/mons_az/.
Повний текст джерелаRubinsson, Sebastian. "Global marketing through collaboration of local marketing agencies : How can local marketing agencies work together for global clients?" Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-41110.
Повний текст джерелаMA, Xiaoyan. "Internationalization of Chinese firms : a contingent resource perspective." Digital Commons @ Lingnan University, 2007. https://commons.ln.edu.hk/mkt_etd/9.
Повний текст джерелаSilva, Aranis Liliana Garcia da. "Estratégias e práticas de marketing relacional na Russell Bedford International." Master's thesis, Universidade de Aveiro, 2015. http://hdl.handle.net/10773/16038.
Повний текст джерелаO presente relatório propõe-se a retratar a experiência como Assistente de Marketing e Business Development na empresa Russell Bedford International, sediada em Londres, entre Outubro de 2012 e Fevereiro de 2013. O relatório encontra-se dividido em três capítulos: entidade de acolhimento, actividades desenvolvidas e enquadramento teórico. A Russell Bedford International (RBI) é uma rede global de empresas de contabilidade, auditoria, consultoria fiscal e empresarial. A empresa tem representação em mais de 100 países na Europa, América, Médio Oriente, Africa, Índia e Ásia, contando com mais de 90 associados, mais de 20 correspondentes, 600 parceiros, 5000 empregados e 290 escritórios. O presente documento apresenta os principais desafios e estratégias, do ponto de vista do Marketing, que a empresa enfrenta num contexto business-to-business, marcado pela importância das relações e pela internacionalização.
This report intends to describe the experience as Marketing and Business Development Assistant in Russell Bedford International, a company based in London, between October 2012 and February 2013. The report is divided into three chapters: presentation of the host entity, activities developed and theoretical framework. Russell Bedford International (RBI) is a global network of accounting firms, auditing, tax and business consultancy. The company has representation in over 100 countries in Europe, America, Middle East, Africa, India and Asia, with more than 90 members, more than 20 correspondents, 600 partners, 5000 employees and 290 offices. This document presents the main challenges and strategies that the company faces, from the Marketing perspective, operating in a business-to-business context, marked by the importance of relationships and internationalization.
Miller, Victoria Lynn. "An examination of contemporary marketing practices used by organization with different culture types a test of the convergence theory in the US and Cote d'Ivoire /." unrestricted, 2004. http://etd.gsu.edu/theses/available/etd-04052005-095752/.
Повний текст джерелаTitle from title screen. Wesley Johnston, committee chair ; Kofi Dadzie, Sevin Eroglu, Shaker Zahra, committee members. Electronic text (143 p.) : digital, PDF file. Description based on contents viewed July 20, 2007. Includes bibliographical references (p. 127-143).
Thoumrungroje, Amonrat. "The effects of globalization on marketing strategy and performance." Online access for everyone, 2004. http://www.dissertations.wsu.edu/Dissertations/Spring2004/a%5Fthoumrungroje%5F042804.pdf.
Повний текст джерелаKoh, Victor A. T. "Cultural Expectations for International Marketing and Business in the People's Republic of China." The Ohio State University, 1986. http://rave.ohiolink.edu/etdc/view?acc_num=osu1392812303.
Повний текст джерелаPierson, Gina Lee. "Program manual for international business academies." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2865.
Повний текст джерелаClarkson, Richard M. "Relationship marketing in commodity chemicals : an empirical examination of a relationship marketing framework and the development of an instrument for the measurement of relationship marketing orientation (REMARKOR) within the commodity sector of the UK." Thesis, University of Huddersfield, 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.323806.
Повний текст джерелаErasmus, George-Chatwind. "Developing an international export marketing strategy for South African table grapes." Thesis, Stellenbosch : Stellenbosch University, 2003. http://hdl.handle.net/10019.1/53358.
Повний текст джерелаENGLISH ABSTRACT: After the deregulation of the South African deciduous fruit industry in 1997 an unregulated grape marketing environment replaced the single channel marketing system. Many new South African grape exporters were now involved in an uncoordinated and uncooperative marketing environment. Each marketing organisation implemented their own marketing plans resulting in an increase in competition among South African suppliers. The South African grape supplies originate from various production areas, each with their unique characteristics and qualities, making it a very competitive environment. South African grapes also share the various markets with other competing Southern Hemisphere grape suppliers. This level of competition makes it very important for the South African grape industry to have a uniform marketing strategy. To achieve a uniform industry marketing strategy the industry has to develop a common vision - to be the preferred table grape supplier in our target markets - that forms the basis of developing a generic South African table grape marketing strategy. A single vision gives the competitive export companies a common marketing objective. This study includes recommendations to industry stakeholders that will enable them to formulate their own marketing strategy, all within the guidelines of the common vision that is adjusted to the specific needs of their respective target markets.
AFRIKAANSE OPSOMMING: Na die deregulering van die Suid-Afrikaanse sagtevrugtebedryf in 1997 het 'n ongereguleerde bemarkingsomgewing die enkelkanaalbemarking vervang. Verskeie nuwe Suid-Afrikaanse tafeldruifuitvoerders was nou betrokke by 'n ongekoërdineerde bemarkingsomgewing waar daar geen samewerking tussen uitvoerders was nie. Elke bemarkingsagent het sy eie bemarkingsplan gevolg wat gelei het tot 'n toename in kompetisie tussen Suid-Afrikaanse produsente. Die Suid-Afrikaanse tafeldruiwe word in verskillende produksieareas geoes, elk met hul unieke eienskappe en kwaliteite. Dit maak dit 'n baie kompeterende omgewing. Die Suid-Afrikaanse druiwe kompeteer ook in die mark met ander Suidelike Halfrond druiwe produsente. Met so 'n hoë vlak van kompetisie, is dit belangrik dat die Suid- Afrikaanse industrie 'n eenvormige bemarkingstrategie het. Om 'n eenvormige bemarkingstrategie vir die industrie te formuleer, moet die industrie visie - om die voorkeurverskaffer van tafeldruiwe in ons teikenmarkte te wees - die basis vorm vir die formulering van 'n generiese bemarkingstrategie vir Suid-Afrikaanse tafeldruiwe. 'n Eenvormige visie bied vir die kompeterende bemarkingsagente 'n gemene doelwit. Hierdie werkstuk sluit aanbevelings in wat vir rolspelers leiding sal gee om hul eie bemarkingstrategie te formuleer wat die doelwitte van 'n eenvormige visie onderskryf, maar nog steeds die behoeftes van die onderskeie teikenmarkte aanspreek.
Hanaeus, Amanda, Jelena Filipovic, and Meagan Jonsson. "International Students Integration Into the City : A Case Study of Jönköping International Business School." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18975.
Повний текст джерелаWestfall, Frederick W. "An analysis of freight forwarder operations in an international distribution channel." Connect to resource, 1987. http://rave.ohiolink.edu/etdc/view.cgi?acc%5Fnum=osu1262265747.
Повний текст джерелаBenson-Rea, Maureen. "Network strategy in the New Zealand wine industry : how firms in an industry understand and use their business relationships." Thesis, University of Auckland, 2005. http://hdl.handle.net/2292/105.
Повний текст джерелаEid, R. A. M. "Business-to-business international Internet marketing : adoption, implementation and implications : an empirical study of UK companies." Thesis, University of Bradford, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.539462.
Повний текст джерелаBoojihawon, Dev Kumar. "International strategy in professional business service industries : the case of the international marketing communications sector in UK." Thesis, University of Strathclyde, 2003. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=21552.
Повний текст джерелаGao, Yong Gerald. "Multinational firms' sequential entry strategies." Click to view the E-thesis via HKUTO, 2006. http://sunzi.lib.hku.hk/hkuto/record/B36633124.
Повний текст джерелаGao, Yong Gerald, and 高勇. "Multinational firms' sequential entry strategies." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2006. http://hub.hku.hk/bib/B36633124.
Повний текст джерелаHung, Lok-yi. "Marketing in China : analyzing multi-national corporations' market development strategies in a regional perspective /." Hong Kong : University of Hong Kong, 2002. http://sunzi.lib.hku.hk/hkuto/record.jsp?B25018449.
Повний текст джерелаMcGreevy, Jeanette Sue. "No school business official left behind School business officials, superintendents, and role theory--Association of school business officials (ASBO) international professional standards and job proficiency /." [Ames, Iowa : Iowa State University], 2006.
Знайти повний текст джерелаRichardson, Rob. "The entry of Canadian small businesses into international markets /." Thesis, McGill University, 1997. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=34439.
Повний текст джерелаThe empirical research was conducted through field studies and a questionnaire that was completed during an in-depth interview with the president, founder or principal officer of 21 firms in the cross-sectional sample (in Ontario and Quebec) and telephone interviews for the 13 firms in the supplementary sample (in Nova Scotia and British Columbia). All interviews in Ontario and Quebec were videotaped and case records were developed for each firm. Additional data are based on information from the Industry, Science, Technology (Canada) data bank and the researcher's observations of principal actors and operations of the sample firms.
A Technological Skill and Product Maturity Typology is developed to categorize firms into quadrants according to product maturity and technological sophistication. The typology has been designed as an analytical tool to categorize firms according to strategic focus. This typology provides a framework for the analysis of firm needs and for the evaluation of the usage and effectiveness of support programs by firms.
This study offers a typology for classifying firms by start-up mode: the entrepreneur with a classic start-up, with a spin-off, with an acquisition, and with experience in an established firm. Mode of start-up was not significantly associated with specific strategic sectors. Results suggest that the qualities of the entrepreneur responsible for successful start-up are imprinted on successful small firms. This entrepreneurism provides significant strategic advantage for firms competing in international markets.
The results of this study indicate that small firms in diverse industries, with very different products and strategic advantages can use entrepreneurial leadership, strategy, and innovation to take advantage of changing international regimes, favourable domestic factor conditions, and state support to compete successfully in international markets.(Abstract shortened by UMI.)
Mehta, Sanjay S. (Sanjay Subhash). "Continuity Expectations in Vertical Marketing Systems: a Dyadic Perspective of Domestic and International Franchising." Thesis, University of North Texas, 1999. https://digital.library.unt.edu/ark:/67531/metadc278738/.
Повний текст джерелаBasson, Paul M. "International market entry : a South African SME perspective." Thesis, Stellenbosch : Stellenbosch University, 2005. http://hdl.handle.net/10019.1/50375.
Повний текст джерелаENGLISH ABSTRACT: Since many Small Medium Sized Enterprises (SMEs) have a lack of resources and knowledge of foreign markets, they tend to develop their activities in the domestic market ftrst. When the home market limits opportunities for expansion. pro-active SMEs naturally progress to international activities by exporting to foreign markets. This natural evolution culminates in decisions of how to enter foreign markets and which markets to enter. Selection of overseas markets and entry modes lies at the heart of any international strategy. The value of the small business sector is recognised in economies worldwide. The SMEs' contribution towards growth, job creation and social progress is valued highly and small business is regarded as an essential element in a successful formula for achieving economic growth. It is thus postulated that SMEs will be one of the driving forces to grow the South African economy. By gaining an understanding of the internationalisation process of International Active Enterprises it is hoped to provide the South African SMEs with a tool that can be used for their international expansion programs. The author starts by reviewing relevant and related literature. He then investigates and highlights the different schools of thought on intemationalisation by looking at process, models, strategy and motivation. The research then describes the different modes of market entry and continues by listing the basic factor categories for market entry mode selection. The penultimate step highlights the various factors for selection of foreign markets and applies these factors into a holistic market entry and mode selection model. Finally the internationalisation is focused on SME and more specifically South African SMEs. Their internationalisation behaviour is explained in the light of the model that was developed. The author explains the framework that will be used to model an international market selection and the mode of entry into that international market. This model can guide SMEs into initial international market entry and to make decisive choices as to which international market and mode of entry they select to penetrate international markets.
AFRIKAANSE OPSOMMING: Klein en medium grootte sake-ondernemings het 'n tekort aan bronne en kennis van oorsese markte en dienooreenkomstig ontwikkel hulle eers hul besigheidsaktiwiteite in die binnelandse markte. Wanneer die binnelandse besigheidsgroei-geleenthede versadig word, sal sodanige pro-aktiewe klein en medium grootte sake-ondernemings huI produkte begin uitvoer in 'n poging om nuwe markgroei te stimuleer. Hierdie natuurlike evolusie dwing die onderneming om besluite te neem oor hoe om sodanige buitelandse markte te betree, asook die markkeuse op sigself. Die markkeuse en markbetredings metodiek is die kern van enige internasionale strategie. Die ekonomiese waarde van die klein en medium grootte sake-ondememingsektor word wereldwyd erken. Hulle bydrae tot groei, werkskepping, en sosiale ontwikkeling word wyd erken. So word klein en medium grootte sake-ondememings dan gesien as 'n kardinale bestanddeel om ekonomiese groei te behaal. Dit word dus gestel dat klein en medium grootte sake-ondememings een van die dryfvere vir ekonomiese ontwikkeling in Suid-Afrika sal wees. Die ondersoek van die intemasionaliseringsproses van buitelands-aktiewe ondernemings sal 'n model formuleer wat die Suid-Afrikaanse klein en medium grootte sake-ondememings kan bystaan met hul buitelandse markgroei. Die skrywer begin om die relevante literatuur te bestudeer en beklemtoon die verskillende denkwyses oor buitelandse groei deur te kyk na prosesse, modelle, strategiee en motiverings. Die navorsingstuk beskryf dan die verskillende metodes van markbetreding en Iys die verskillende faktore wat 'n invloed het op die betredingsvraagstuk. Die voorlaaste stap in die model beskryf die verskillende faktore wat 'n rol speel op die buitelandse markkeuse. Al hierdie mark- en betredingsfaktore word in 'n globale model gestruktureer. Laastens word daar gefokus op die Suid-Afrikaanse klein en medium grootte sake-ondememings en hulle internasionaliseringsoptrede word in die lig van die model geskets. Die skrywer verduidelik dus die raamwerk wat gebruik word om buitelandse markbetreding en markkeuse te modelleer. Hierdie model toon rigting aan klein en medium grootte sakeondememings se aanvanklike buitelandse belangstelling en ook hoe om daadwerklike besluite te neem oor buitelandse markbetreding en buitelandse markkeuses.
Gurau, Calin. "The international marketing strategies of UK small and medium sized biotechnology enterprises (SMBEs)." Thesis, Southampton Solent University, 2001. http://ssudl.solent.ac.uk/1236/.
Повний текст джерелаKnight, John Lawry Cole. "Analysis of the modes of entry into the central East Africa market for a multinational enterprise." Thesis, Port Elizabeth Technikon, 2001. http://hdl.handle.net/10948/38.
Повний текст джерелаZafari, Hesameddin. "Marketing Strategies to Enhance Profitability Among International Oil and Gas Service Companies." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/4118.
Повний текст джерелаBaalbaki, Imad B. "Standardization versus customization : an assessment of the importance of marketing management bases for international market segmentation." Diss., Georgia Institute of Technology, 1993. http://hdl.handle.net/1853/30572.
Повний текст джерелаPienaar, J. A. "Effective international expansion strategies for hotel companies." Thesis, Nelson Mandela Metropolitan University, 2009. http://hdl.handle.net/10948/1156.
Повний текст джерелаKwon, Mehyuk, and Lluis Costa. "INTERNATIONAL MARKETING STRATEGYOF INNOVATIVE COMPANIESFOR NEW MARKETS WITH CULTURAL DIFFERENCES : - Swedish Companies -." Thesis, Halmstad University, School of Business and Engineering (SET), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-4976.
Повний текст джерелаNowadays, companies should pay attention to improving competitive advantages such as innovation and internalization to get over the crisis. This paper shows the problems, in terms of ‘cultural differences’, which innovative and international companies could face during strategic marketing process in abroad. To overcome cultural differences and achieve success in different market, they could adapt their marketing strategies.
Therefore, the main purpose of this thesis is to understand how international established innovative companies overcame cultural differences through Strategic Marketing processes.
To set theoretical background, literature reviews which are about strategic marketing process and culture are dealt with. Based on the discussions, the conceptual framework which explains influences of culture to international strategic marketing process and the firms’ decision as the outputs is created.
The research method used in this thesis is based on developing case studies which are relevant to answer purpose of thesis. Companies which fit into criteria - Be Swedish, innovative, international - are chosen and case studies about the companies’ situation are developed. It is based on the secondary data from a qualitative point of view.
Based on previous studies, conclusions are derived. Conclusion for each case is summarized and cross analysis for related cases is following. Finally, general conclusion is shown and we answer the purpose of the thesis. Besides, quality of thesis and further research are suggested as well.
Hooper, Donald Moore. "Marketing strategy in the commercial aircraft engine business : a case study." Thesis, Massachusetts Institute of Technology, 1986. http://hdl.handle.net/1721.1/14995.
Повний текст джерелаMICROFICHE COPY AVAILABLE IN ARCHIVES AND DEWEY
Vita.
Bibliography: leaves 145-147.
by Donald Moore Hooper.
M.S.
Lau, Yu-kong Lawrence. "Can international trading business gain strategic advantage through the new information technologies? /." Hong Kong : University of Hong Kong, 1998. http://sunzi.lib.hku.hk/hkuto/record.jsp?B20075467.
Повний текст джерелаHuang, Wei, Elena Paraschiv, and Dung Do Thuy. "Technology acceptance in blended learning: The case of Jönköping International Business School." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-28709.
Повний текст джерелаDen nya eran av teknik i dagens samhälle gör att allt måste uppdateras. Detta utgör en ny utmaning för utbildningen som bör anpassa sig till denna tekniska utveckling. Dessutom, som en följd av det teoretiska gapet som separeras från praxis i handelshögskolor är det tydligt att universiteten knappast kan hjälpa studenter att skaffa sig underförstådd kunskap. På grund av det här problemet kan handelshögskolor begränsa potentialen av studentens framgång. Däremot visar vår forskning att användningen av tekniken i det flippade klassrummet kan bidra till att förbättra situationen. Denna studie undersöker effektiviteten i teknikanvändning i klassrummet såväl som utanför klassrummet genom att intervjua fem lärare inom olika områden av undervisning på Jönköping Internationella Handels Högskola. Resultaten visar att det är många aspekter som bör beaktas, såsom policy, utvecklingsarbete av lärare, utveckling av VLE i tillägg till andra tekniska förbättringar, innan man applicerar tekniken i det flippade klassrummet.
Hung, Lok-yi, and 孔樂怡. "Marketing in China: analyzing multi-national corporations' market development strategies in a regionalperspective." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2002. http://hub.hku.hk/bib/B31953487.
Повний текст джерелаSherwani, H. (Hassan). "Role of sales and marketing in the changing world of energy distribution:a case study of local Finnish energy firm." Master's thesis, University of Oulu, 2014. http://urn.fi/URN:NBN:fi:oulu-201401211055.
Повний текст джерелаKhouri, Khaled Mohmmed. "Marketing international sports in the United Arab Emirates." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2286.
Повний текст джерелаFjellström, Daniella. "International Business Negotiations : A case study of Philips." Thesis, Södertörn University College, School of Business Studies, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-275.
Повний текст джерелаNegotiations are a frequent part of international business. Parties involved in a negotiation face different problems in reaching a successful outcome. When the parties have different cultural backgrounds the faced problems become more complex.
The study provides for an understanding of the negotiation and influencing factors in head office subsidiary relationship. The relationship is complex since the head office and the regional subsidiaries have different cultural backgrounds. One case study is performed between a global Dutch company and two of their local subsidiaries in Japan and Korea. A framework for the analysis is developed and the factors that influence the negotiation are identified. The data were compiled from interviews from the Dutch side.
The study reveals that the negotiation between the head office and their subsidiaries is complex. Culture is not the only barrier but the cultural awareness becomes critical. Other major influences between the head office and the subsidiaries are the organisation itself, status of the atmosphere and the relationship.
JUNG, JAE MIN. "INTERACTIVE IMPACT OF CULTURE AND INDIVIDUAL CHARACTERISTICS ON ETHICAL DECISION-MAKING PROCESSES, CRITERIA, AND JUDGEMENTAL OUTCOMES: A CROSS-NATIONAL COMPARISON BETWEEN SOUTH KOREA AND UNITED STATES." University of Cincinnati / OhioLINK, 2002. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1022630223.
Повний текст джерелаE, Taji Nabil, and Samed Zaatra. "The influence of culture on the selection process of international market and entry mode." Thesis, Högskolan i Gävle, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-25830.
Повний текст джерелаMathew, Nicholas. "Building International Business Competencies, Human Capital, and Service Capabilities: a study of emerging market professional service small-and-medium-sized enterprises." Cleveland State University / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=csu1558271960535679.
Повний текст джерелаHachmeister, Philip, and Andrian Satrio. "Services marketing in a cross cultural environment : the case of Brazil." Thesis, University of Gävle, Department of Business Administration and Economics, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-4814.
Повний текст джерела
ABSTRACT
Aim: Despite the domestic and international importance of services the research about the internationalization of services it is limited. Compared to products, services differ in nature. They are intangible and heterogeneous, meaning they are usually consumed at the point of purchase and are performed, as well as perceived differently. When a service provider wants to market its offerings in culturally distant country, the local country's culture is an important factor during the process of adaptation/standardization of the service. What is acceptable in one country might not be acceptable in another. Thus, this study aims to identify how adaptation/standardization of a service in a foreign country takes place, how the problems of intangibility and heterogeneity are handled.
Method: This study presents the single case of the Swedish medical systems company Elekta and its efforts to market its Gamma Knife Technology, a neurosurgical method, to Brazil. It is based on secondary data, in form of topic related books, scientific articles and internet sources, only. For gathering primary data, an exploratory research design was chosen to conduct a qualitative research. Structured interviews were chosen to acquire data since they are particularly helpful when dealing with complex issues. The interviews were sent in form of email questionnaires to a contact person at Elekta's head quarter in Sweden, as well as the Swedish/Brazilian co-operation. However, both interviewees did not respond contrary to prior agreements.
Result & conclusion: The analysis of the findings revealed that, according to Hofstede's Five Cultural Dimensions both countries differ greatly in culture. Whilst some service characteristics are likely to be fully or mainly standardized, others will have to be adapted in order to fit the local culture. The service itself, as well as the service's process, its people involved and its physical evidence offer great potential for standardization, whereas pricing and promotion tend to be affected strongly by income and language and thus, is likely to require adaptation. Clearly, the local culture plays an important role during the process of adaptation/standardization. Cultural adaption can make service offering more tangible by reducing the gap of misunderstanding. Service providers should standardise service offerings, ideas, values and beliefs connected to the quality of a service and adapt factors related to the market. Standardisation and adaptation can both be implemented successfully in the market. A balanced combination makes services more homogenous and tangible.
Suggestion for further research: There is limited research available concerning the internationalization of services, with special regards to the process of adaptation /standardization. This study is based only on a single case, without primary research. Further research in Trust and Networking is required to complete the model. Furthermore, lacking primary sources from both companies, further research regarding of how both companies are providing services are required.
Contribution of the thesis: This work seeks to make a contribution towards a clearer understanding of international services marketing and the process of adaptation/standardization of services. It emphasizes on the importance of culture during the process of adaptation/standardization with regards to the intangibility and heterogeneity of services. It is based on previous research conduct by Hyder & Fregidou-Malama (2007) focusing on the adaptation/standardization of Elekta's services in Egypt.
Key words: International services marketing, service, adaptation, standardization, culture, intangibility and heterogeneity
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Повний текст джерелаvan, der Poel Marcel H. "Developing intercultural competence of faculty and staff members at Hanze International Business School." Scholarly Commons, 2013. https://scholarlycommons.pacific.edu/uop_etds/843.
Повний текст джерела