Дисертації з теми "SALES PATTERN"
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1
Lee, Hyun Jong. "THE CONSUMPTION AND SALES PATTERN OF UGLY APPLES IN SOUTH KOREA." UKnowledge, 2018. https://uknowledge.uky.edu/agecon_etds/70.
Повний текст джерелаАнотація:
Approximately half of all wasted food is fruits and vegetables. One major cause of food waste is abnormal aesthetics; even if it is just as delicious as its normal counterpart. Food with a non-standard appearance (hereafter called ugly food) can be expelled by the markets. To reduce such waste, ugly food campaigns, which were developed in Europe and spread throughout the world, advocate for the consumption of ugly food. To study the problem of ugly food waste, this thesis examines ugly apples, since apples are the most common, representative, and readily accessible fruit. The objective of this thesis is to suggest marketing strategies and actions to facilitate the consumption and sales of ugly apples that can be expanded to other ugly fruits and vegetables. The data used for analysis are obtained from the Rural Development Administration in Korea. The findings of the thesis indicate that younger people and lower-income households are more likely to purchase ugly apples from online markets, non-stores such as food trucks and traditional markets compared with mega-scale discount stores. When advertising ugly apples, food quality should be emphasized rather than price.
2
Nordström, Kjell A. "The internationalization process of the firm : searching for new patterns and explanations." Doctoral thesis, Handelshögskolan i Stockholm, Institute of International Business (IIB), 1991. http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-1651.
Повний текст джерела
3
Van, der Geer Leonardus Adrianus Maria. "The influence of external stimuli on physicians' prescription patterns." Thesis, University of Surrey, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.364837.
Повний текст джерела
4
Andersson, Karolina. "Swedish pharmaceutical benefit reforms : analyses of implementation, pharmaceutical sales patterns and expenditures /." Göteborg : Department of Public Health and Community Medicine, The Sahlgrenska Academy at Göteborg University, 2006. http://hdl.handle.net/2077/724.
Повний текст джерела
5
Yassin, Adel Taha. "The Vertical Distribution of Salts in a Soil Profile During the Drainage Process." DigitalCommons@USU, 1986. https://digitalcommons.usu.edu/etd/4642.
Повний текст джерелаАнотація:
The purpose of this study was to develop a model to predict water extraction patterns and therefore salt distribution patterns in a one dimensional homogeneous soil profile for a specified root distribution .
Water extraction was simulated as a function of the total potential and the root density at any level of the profile.
Salt redistribution caused by irrigation was simulated by assuming a partial and proportional displacement of the water in each soil layer.
A computer program was written for the model in Fortran language and implemented on the Vax. To evaluate the performance of the model, test studies were carried out in the laboratory using two lysimeters and wheat as a crop.
A neutron probe and the four-probe electrode method were used to follow the change in the soil moisture and the salinity in the profile during the growing season. Comparisons were made between the measured and simulated values of water content and salinity. Application of the model results and recommendations for further research were suggested to improve the performance of the model.
6
Badenhorst, Marcha. "Detection of equine herpesvirus -4 and physiological stress patterns in young Thoroughbreds consigned to a South African auction sale." Diss., University of Pretoria, 2014. http://hdl.handle.net/2263/46265.
Повний текст джерелаАнотація:
Commingling of horses from various populations, together with physiological stress
associated with transport and confinement at a sales complex, may be associated with
detection and transmission of equine herpesvirus type-1 (EHV-1) and -4 (EHV-4). This
prospective cohort study aimed to investigate the currently undefined prevalence of EHV-1
and -4 in young Thoroughbreds at an auction sale in South Africa, and associations between
clinical signs, physiological stress and viral detection.
Ninety, two-year old Thoroughbreds (51 colts, 39 fillies) were consigned from eight farms and
sampled at a South African auction sale. The horses were monitored for pyrexia and nasal
discharge. Nasal swabs were collected for quantitative polymerase chain reaction (qPCR)
assay to detect EHV-1 and -4 and faecal samples were collected for enzyme immunoassay
(EIA) to determine faecal glucocorticoid metabolite (FGM) concentrations.
EHV-4 nucleic acid was detected in some and EHV-1 nucleic acid in none of the population.
Pyrexia and nasal discharge were poor indicators of EHV-4 status. Variation in FGM
concentrations was best explained by transportation and preparation for auction. Peaks in
EHV-4 detection and increases in FGM concentrations were identified shortly post-arrival
and on the first day of auction. Temporal changes in FGM concentrations of horses from
individual farms showed two distinct patterns: Pattern A (biphasic peaks) and Pattern B
(single peak).
It was concluded that sales consignment was associated with some EHV-4 nucleic acid
detection and distinctive physiological stress patterns in this population of young
Thoroughbreds.Dissertation (MSc)--University of Pretoria, 2014.
tm2015
Companion Animal Clinical Studies
MSc
Unrestricted
7
Palmer, Richard. "Historical patterns of globalization : the growth of outward linkages of Swedish long-standing transnational corporations, 1890s-1990s." Doctoral thesis, Stockholms universitet, Ekonomisk-historiska institutionen, 2001. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-72265.
Повний текст джерелаАнотація:
The study addresses the outward cross-border linking of the Swedish economy and its most important transnational corporations during the 20th century. It explores the aggregate level of Swedish industry, and most importantly, the firm level of a group of eight long-standing transnational corporations, which during the post-1945 period represented roughly half of Sweden’s foreign industrial activity in terms of employment, e.g., Alfa Laval, ASEA, Ericsson, Sandvik, SKF, AGA, Electrolux and Atlas Copco. Since most of these corporations existed already a century ago it was possible to explore their historical trajectories within the general process of globalization. Hence, the study contributes to the testing of the globalization thesis with a small, open, developed economy as the point of reference. Based on aggregate national data and data on levels of foreign activity of Swedish transnational corporations the study presents a phase model of globalization, identifying first an ‘initial phase’ of globalization from ca 1871 to 1929, second a ‘stagnation phase’ (1930-1949), then a third ‘expansion phase’ (1950-1979) and finally, a ‘highlight of globalization’ phase, beginning in 1980 and continuing into the 21st century. In order to gain deeper insights into the historical process of Sweden’s outward economic linking it then looked in more detail at the eight firms mentioned above. Employing a quantitative formal model of foreign corporate activity, the study focusses on changes in the relative magnitude of foreign employment and sales (‘intensity’) and on the geographical distribution of foreign subsidiaries (‘extensity’). The two former categories are combined into an ‘index of transnationality’, which serves as a principal analytical tool for uncovering long-term change. The study concludes that for Swedish industry and its largest transnational corporations the term globalization represents more of a historical, continuous long-term trend than an exclusively contemporary development. In fact, the only period in time when we see a general stagnation in the positive trends was 1930-1945. Moreover, the study found at least two periods of rapid outward linking on the part of some of the most important Swedish corporations, apart from the current one, that is, the decade and a half preceding World War I and the 1960s. Nevertheless, levels of relative magnitude of activity abroad and of geographical spread attained by Swedish industry and its transnational corporations during the last two decades, were in many respects unprecedented. Findings on the variations in the actual pace of globalization during the whole 20th century demonstrated firstly, that positive change in geographical spread of the group of long-standing transnational corporations proceeded at an increasing pace when calculated in absolute terms. For the 1960-1999 period, the existence of positive long-term trends in the magnitude of both foreign sales and foreign employment were discovered. Also, there was an acceleration of the pace at which foreign sales increased over time, when calculated in absolute terms.
8
Owen, Mary Elizabeth. "THREE INDIANA WOMEN'S CLUBS: A STUDY OF THEIR PATTERNS OF ASSOCIATION, STUDY PRACTICES, AND CIVIC IMPROVEMENT WORK, 1886-1910." Thesis, Connect to resource online, 2008. http://hdl.handle.net/1805/1636.
Повний текст джерелаАнотація:
Thesis (M.A.)--Indiana University, 2008.Title from screen (viewed on July 8, 2008). Department of History, Indiana University-Purdue University Indianapolis (IUPUI). Advisor(s): Robert G. Barrows, Nancy Marie Robertson, Marianne S. Wokeck. Includes vitae. Includes bibliographical references (leaves 166-172).
9
Заверчук, Віталій Васильович, та Vitaliy Zaverchuk. "Дослідження алгоритмічного та програмного забезпечення роботи високонавантажених CRM систем". Thesis, Тернопільський національний технічний університет імені Івана Пулюя, 2017. http://elartu.tntu.edu.ua/handle/123456789/19010.
Повний текст джерелаАнотація:
Дипломна робота на здобуття освітнього ступеня магістра 8.05010201 - Комп’ютерні системи та мережі. - Тернопільський національний технічний університет імені Івана Пулюя, Тернопіль 2017. Дипломна робота магістра присвячена дослідженню методів удосконалення процесу розробки і покращення архітектури високонавантажених CRM систем. В даній роботі розглянуто класифікацію сучасних CRM систем та їх основні компоненти. Удосконалення полягає у розробці рішення для побудови архітектури CRM системи з використанням технології черг платформи Microsoft Azure, яка дозволяє збільшити продуктивність і масштабованість системи на усіх рівнях. Також проаналізовано і проведено класифікацію методів та практик призначених для розробки високонавантажених та сервісорієнтованих CRM систем. Було досліджено шаблони проектування, які дозволяють пришвидшити розробку і покращити якість CRM системи.The diploma paper for obtaining the Master’s degree 8.05010201 - Computer systems and networks - Ternopil Ivan Puluj National Technical University, Ternopil 2017. The diploma paper is devoted to the analysis of algorithms and software of high-loaded CRM systems operation. Classification of modern CRM systems and review of their main components were made during this research. Improvements related to this research are based on development of solution for the CRM system architecture using the queues technology of Microsoft Azure platform, which can increase the performance and scalability of the system at all levels. Analyzed and provided classification of methods and practices designed to develop high-loaded and service oriented CRM systems. Investigated design patterns that allow to speed up development and improve the quality of the CRM system.
10
Hunter, Brandon. "Channel Probing for an Indoor Wireless Communications Channel." BYU ScholarsArchive, 2003. https://scholarsarchive.byu.edu/etd/64.
Повний текст джерелаАнотація:
The statistics of the amplitude, time and angle of arrival of multipaths in an indoor environment are all necessary components of multipath models used to simulate the performance of spatial diversity in receive antenna configurations. The model presented by Saleh and Valenzuela, was added to by Spencer et. al., and included all three of these parameters for a 7 GHz channel. A system was built to measure these multipath parameters at 2.4 GHz for multiple locations in an indoor environment. Another system was built to measure the angle of transmission for a 6 GHz channel. The addition of this parameter allows spatial diversity at the transmitter along with the receiver to be simulated. The process of going from raw measurement data to discrete arrivals and then to clustered arrivals is analyzed. Many possible errors associated with discrete arrival processing are discussed along with possible solutions. Four clustering methods are compared and their relative strengths and weaknesses are pointed out. The effects that errors in the clustering process have on parameter estimation and model performance are also simulated.
11
Fatih, Ghilman, and 吉雷曼. "MOVIE SALES PATTERN CLUSTERING FOR RECOMMENDATION SYSTEM." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/63006215275454988404.
Повний текст джерелаАнотація:
碩士國立臺灣科技大學
工業管理系
103
A recommender system (RS) where consumers are presented with items that are relevant to them obtains a lot of attention on e-commerce. By utilizing consumer’s explicit feedback given to the system, recommendation given can be more accurate. The mathematics behind RS is using a matrix sized number of users multiplies number of items available. Calculating this very big matrix is exhaustive and inefficient. In this research, the concept of divide-and-conquer were borrowed by clustering items into several groups for enhancing the matrix computation in RS. Twitter’s user movie rating data was used to generate the matrix and IMDb movie data was used for clustering the movies. Two-step clustering was proposed to first cluster the movies based on its internal attributes. The second step is clustering movies by sales pattern of each movie. When clustering movies by sales pattern, the duration of a movie shown in theater can be considered as a product life. For better clustering time-series sales pattern, the discrete sales information was transformed into functional data. The functional data clustering was performed and the accuracy, computation time and recommendation given by traditional RS and our pre-cluster RS are compared. We found by clustering the items before doing matrix factorization, the accuracy of the predicted rating is better and computation time is faster. Moreover, the recommendation given is also based on the combination of latent features and items similarity.
12
GUPTA, CHIRAG. "SALES PATTERN OF AMUL DAIRY PRODICTS W.E.T. A DISTRIBUTOR AND RETAILERS." Thesis, 2022. http://dspace.dtu.ac.in:8080/jspui/handle/repository/19438.
Повний текст джерелаАнотація:
Amul is one of the respected and best brands in India. Attempt is to present this
research paper for accumulating the marketing and strategies used by Amul. The
Marketing strategy of Amul covers various aspects of the business right from
segmentation and targeting to the overall mission and vision of the company and the
various parameters which the company executes to become the top brand that it has
in the market. AMUL, has developed a successful business model in the large
emerging economy. It was primarily responsible, through its innovative practices,
for India to become the world's largest producer of milk. The research work draws
various insights from AMUL 's experience that can be useful to cooperatives around
the world as well as to companies involved in doing business in broad emerging
markets such as India. Most of the developing nation’s economies have
underdeveloped markets and fragmented supply bases. Market failures are high for
many of these small producers. On the other hand, the size of both markets and
suppliers is very large. As a result, firms that identify appropriate business strategies
that take these characteristics into account are more likely to succeed in these
markets. The following is a key lesson from AMUL 's success: companies in such
environments must simultaneously build markets and suppliers to synchronize
demand and supply planning, establish or become part of the producer network to
achieve economies of scale, concentrate on operational efficiency to achieve cost
leadership in order to allow for a low-price strategy. In addition, a central focus is
needed to bring together a diverse element and a long-term approach. At the end, it
has been concluded that Amul stands profitable at same time competitive due to
three strong practices namely Branding, matching supply and demand and
professional management. A subset of approaches adopted by AMUL would still be
very useful, however.
13
Lin, Yun, and 林昀. "Effect on Sales Trend Pattern of Ad-based Online Group Buying." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/m7r9z7.
Повний текст джерелаАнотація:
碩士國立中山大學
資訊管理學系研究所
104
Online group buying has become more and more popular in recent years, and has developed a new style of ad-based business model. Past researches took final sales amount to measure advertisement performance; however, they cannot give advice to advertisers about how long advertisements should be promoted, which cannot control cost efficiently. Moreover, researches about final sales amount cannot indicate factors that affect whole sales progress . Therefore, our research attempt to find out what factors will influence sales trend pattern rather than final sales amount. We collected transaction data from online group buying website to do regression analysis. The result shows factors vary from types of advertisers . Advertisements for restaurant, beauty salon and entertainment products tend to reach a high sales amount in the early stage; hence, advertisers can shorten the advertising time to save cost. In addition, restaurant products are suggested to be promoted by “without use dates restriction” and “take-out restriction ” in order to have sharper early sales trend pattern. Moreover, customers concern more on price for entertainment and home delivery products. As a result, for entertainment and home delivery products, if advertisers want to have better performance in early stage, they could take lowering price into consideration.
14
Li, Che-Hao, and 李哲豪. "Using classification techniques detect the new apparel items of sales pattern -Taking E company as an Example." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/535rz7.
Повний текст джерелаАнотація:
碩士國立交通大學
工業工程與管理系所
106
The apparel retail industry has highly uncertain, first of the uncertain of fashion trend and the other is uncertain of demand. Especially the apparel life cycle relatively shorter than the other consumer goods. In the modern society of professional job assignment, the apparel supply chain can be divided into fiber, weaving, dyeing and finishing manufacturing. Under the influence of procurement, production, and retail globalization, When the decision maker of apparel retailer making a wrong decision, that will be prone to out of goods or increase the slow-moving goods. Therefore, this study will analysis on the sales data of new and old apparel goods, It will make to increase, reduce or stop the new goods by sales performance of new goods, even recycle and redesign the new. Enterprises resources will put in the goods with strong sales performance, and it will be possible to achieve the goal of apparel retailer good selling goods are not out of goods and decrease the slow-moving goods of weak sales performance. The clustering results show that the group one, two, and three represent the products' sales performance is excellent, generally and weak. The conclusions show that the accuracy of detecting the sales ability of new products is about 28 of 38 new products are as expected. Accurate rate about 77.78%. However, most of the goods are concentrated in the group with the general sales performance. The follow-up study should upgrade the group to 4 groups. It may be easier to see the changes in the sales ability of new products, which should help improve the accuracy of detection.Keyword：Apparel Industry, Clustering Analysis, Distance Matrix.
15
CHEN, HUNG-MING, and 陳宏明. "Research on Sales Promotion and Purchasing Behavior according to AIDA Pattern---taking the cellular phone market in Kaohiung City as an example." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/43320300208250835034.
Повний текст джерелаАнотація:
碩士國立中山大學
企業管理學系
87
To distinguish consumers'' readiness of purchasing behaviors into cognition, affection and action, and analyze these stages according to AIDA Pattern. Indeed, we find that consumers'' noticed specific tendencies, interests and desires toward many kinds of advertisement media, promotion activities, and commodities attributes. According to this research, Cellular phone systematic enterprisers can actually understand its target market which is supplied with a higher tendency of quality at every stage. In accordance with the resources of their own, cellular phone systematic enterprisers should proceed research and analysis on advertisement media, promotion activities, and commodities attributes in order to find out the best budget assignment and promotional combination. 1. Consumers have basic differences toward many kinds of advertisement media. Therefore we can''t take them without discriminatin. In this research we find that consumers are influenced more readily by television media. In many kinds of advertisement media, they should focus on those who work in private enterpises, have a middle or lower educational background, get a middle or lower income job or lead a diligent, frugal and conservative life style as its target market. But as for individual advertisement media we could still find differences. For example, the middle and the elderly have preference toward newspapers and magazines.Similarly, females purchasing behaviors are influenced more by magazines. 2. Consumers have different interests and desires toward many kinds of promotional activities. In this research we can find that consumers like the promotional activities with discounted prices the best. The promotion activities should focus on those who work in private enterprise, has a middle or low educational background, get a middle or lower income job or lead a diligent, frugal and conservative lifestyle as its target market. But as for individual promotional activities we can still find differences. For example, to target female consumers we can choose to give away supplymentary gifts or arrange a salesperson to promote certain sales. As for military and governmental employees we can choose equivalent voucher to promote specific sales. 3. Similarily, Consumers have different purchasing tendency toward many kinds of commodities attributes. In this research we can find that cellular phone purchasers are those who work in private enterprise, get a middle or lower income job or lead a diligent, frugal and conservative lifestyle as target market. Secondly, the service fees and the total fees are the main factors when purchasers choose to buy one cell phone. Though short term promotion activities can efficiently increase cell phone purchasers, in regard with long term plans, cellular phone systematic enterprisers should improve the quality of receiving to increase competitiveness among enterprise.
16
Yuen, Yanling, and 雲雁翎. "A Study on the Relationship between Health status, Sales Promotion Programs of Convenience Stores and Food Consumption Pattern of Freshman Students in Providence University." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/27851002098967349291.
Повний текст джерелаАнотація:
碩士靜宜大學
食品營養學系
101
Poor eating-out pattern is a major cause of overweight and obesity. Because of convenience, students are buy meal in local convenience stores and the according dietary patterns contribute to the development of overweight and obesity. The aim of this study is to investigate the relationship between health status in freshman students and programs in the convenience stores. By analyzing health checkup data and consumer behavior, the relationship between health status and sales promotion programs of convenience stores also will be investigated in this study. 992 freshmen students were selected as subjects to study the health status in 2011. By using consumption in convenience stores at least 3 times per week as screening criteria, 712 freshman students were recruited finally to study the relationship between consumption behavior, food intake patterns and sales promotion programs of convenience stores. We found that the prevalence of Metabolic Syndrome (MS) among freshman students was 3.9%, males were higher than females (p<0.007). Overweight and obesity rate (BMI≧24) was 19.7% in freshmen students. The abnormal rate of waist circumference, blood pressure, fasting glucose, triglycerides and high-density lipoprotein cholesterol was 7.8%, 23.6%, 5.0%, 2.0% and 29.5%, respectively. The major motivation of students for convenience stores consumption is time-saving (39.1%) and the frequency of food consumption in convenience stores is about 3 or 4 times per week. There are 64.2% students will pay attention to food labeling, of which 28.4% of students will pay attention to price, however only 15.7% of students may pay attention to nutrition labeling. Food consumption is influenced by special programs of buy one get one free (28.1%) and marked special price foods (25.3%). Foods item purchased are mainly fresh foods and beverages. For those marked special price foods, frequency for “unhealthy group” were higher than“healthy group” (p<0.02) . Females are easier attracted by sales promotion programs than males (27.5±5.0 score vs 26.3±4.9 score，p<0.00). The frequency of buying foods in convenience stores and amount of money for single purchase was positively associated with body weight, waist circumference, blood pressure and uric acid. Intakes of red-light foods, such as convenience lunch boxes, were related to increased blood pressure and uric acid. Instant noodles intakes also positively related to systolic blood pressure and uric acid. The frequency of beverages consumption was positively associated with body weight, waist circumference, blood pressure, triglycerides and uric acid; however it was negatively associated with high-density lipoprotein cholesterol. In summary, the buy-one-get-one-free and marked food special price programs may increase food consumption in convenience stores, and may increase unhealthy foods consumption, such as convenience lunch boxes, instant noodles and beverages in college students. The observed food consumption pattern in convenience stores may increase risk of developing obesity. Therefore, in addition to promote healthy eating education, appropriate programs for ameliorating unhealthy eating habits need further consideration for school administrators.
17
Chu, Min-Chih, and 朱敏智. "Discovering Fuzzy Sequential Patterns From Sales Transaction Base On RFM Constraints." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/34080418333466154361.
Повний текст джерелаАнотація:
碩士萬能科技大學
資訊管理研究所
100
This study aims to develop a sequential patterns mining method for suppliers and retailers. Purchase quantity fuzzy is used for calculating support in order to prevent the drawback resulting from frequency calculation support. Three thresholds (Recency, Frequency and Monetary) are added for sequential patterns mining, which prevents decreased efficiency and non-meaningful questions caused by over complicated database. This method also helps find rules suitable for users’ demands within limited time and therefore strategy makers can focus on their decision making under important patterns.
18
Bóbiková, Jana. "Dopady částečné alkoholové prohibice v České republice na koncový trh s alkoholem." Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-350186.
Повний текст джерелаАнотація:
September 2012 had become known as a synonym for the methanol scandal in the Czech Republic during which over a hundred of individuals were hospitalized and several dozens of the patients died. This all occurred due to the ingestion of the adulterated alcohol. Whereas partial and time-limited prohibition which restricted the sales of alcoholic beverages with the alcohol content of 20 per cent and higher, was enforced in the Czech Republic from 14th to 27th September 2012. Due to further emerging poisonings in recent years is the topic of the methanol poisonings still relevant. The aim of the diploma paper is to depict the harm reduction strategies targeted on reducing the risks of the methanol poisonings used by the vulnerable target group of the alcoholic beverages consumers. Further are being outlined the risk behavior patterns and strategies in the targeted group of participants. According to the above mentioned aims is relevant to investigate the process of compliance of the emergency measures focused on the end market with the alcohol. Data gathered in the interviews with the retailers will help to obtain the general overview of the situation and supply the information about the possible plunges of the prohibition implementation and the strategies of the demand reduction implementation. The...
19
Estey, Nicole M. ""The Cream of Goods!" Interpreting consumption patterns of creamware at the Narbonne House in Salem, Massachusetts." Thesis, 2013. https://hdl.handle.net/2144/14115.
Повний текст джерелаАнотація:
How much can we learn by analyzing ceramics, the most commonly found artifact type at an archaeological site? During the mid-eighteenth century, English potters introduced creamware, a white-bodied earthenware with a yellow tinted glaze. Creamware is a useful tool in understanding the social, cultural, and economic changes that took place during the late eighteenth century. Creamware was one of the first fashionable wares that was affordable to the "middling sorts." At the Narbonne House in Salem, Massachusetts, a large quantity of creamware was recovered through archaeological excavations, including over 13,000 sherds, comprising over 250 vessels, most of which were owned by the widow Mary Andrew and her family who lived there from 1780–1820. After conducting a minimum vessel count and analysis of style, I concluded that Mary Andrew and her children were purchasing creamware to appear genteel to their family and neighbors. Appearance was important since the Andrews were related to some of Salem's most elite merchant families including the Gardners, Derbys, and Hodges. Being well connected—though not wealthy—Mary Andrew purchased stylish goods that she could afford in larger quantities rather than spending her money on smaller sets of more expensive wares. This conscious decision illustrates that creamware was not only an important mark of gentility, but was also a way to create identity, especially for a well-connected, but not affluent widow. Her husband's final request was that his legacy be used to improve the home, presumably to continue his family's upward mobility in society. Though creamware cannot answer all of the questions we have about the past, it provides us with answers to issues relating to consumer choice and creation of identity through material goods. Many consumer studies in historical archaeology terminate in interpretations of economic status; creamware in particular allows archaeologists and other scholars to explore other motivations concerning consumption and what ownership meant to the family and for people whose voices may otherwise be unheard in history, such as widowed women.
20
Chen, Tung-Chun, and 陳東俊. "Issues on E-commerce Business in Taiwan And China - Investigating Consumer Consumption From The Point View Of Internet Sales Trading Patterns Behavior." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/nj658w.
Повний текст джерелаАнотація:
碩士國立高雄應用科技大學
財富與稅務管理研究所碩士在職專班
101
The internet online shopping market grows at a stable rate of 20% annually, in the stagnant economic environment of recent years, it becomes a rising economic and trade activity. The internet online shopping has become one of the main choices of consumption in Taiwan, due to the busy schedules of most people. Derivative services have also been developed, such as convenience store pickup, 24-hour arrival, etc., which form a unique consumption segment. As the internet shopping consumption increases continuously, consumers have higher demand on the security of payment modes. Hence, a secure payment mode protecting personal information effectively and enhancing the consumers' willingness to consume is an important topic. This study discusses whether the bill collection and payment modes of four major groups of suppliers and consumers in the internet shopping behavior of Taiwan and China influence the consumers' shopping behavior. The research factors include satisfaction analysis, perceived risk analysis, and technology acceptance model (TAM), for analyzing whether the four groups will change their payment and bill collection modes. The suppliers and consumers of internet shopping were surveyed by e-questionnaire. Descriptive statistics were used to analyze the area and demographic variables. Single factor ANOVA was performed to analyze the differences between two consumer groups of Taiwan and China in various aspects. Binary logistic regression analysis was used to analyze the questionnaire survey findings. The conclusions suggested that in terms of consumers' preference for payment mode, the satisfaction analysis found that the main influencing factors include security, convenience, privacy and confidence. The sensitivity of consumers of Taiwan is lower than that of China, but the security and confidence of consumers of China are in high negative correlation. In other words, the consumers of China pay attention to the two items, but they have considerable distrust. In the perceived risk analysis, the consumers of China have influences on social risks, meaning that they are afraid of falling behind the social status, and they care about outside impressions. In various views, the consumers of Taiwan are more concerned than the consumers of China, especially about financial issues. Therefore, it is suggested that the payment service providers and government units of Taiwan should strengthen the financial security mechanism jointly, so as to reduce the consumers' insecurity, and to improve the environment of internet shopping. In terms of suppliers' preference for collection mode, the security, convenience and confidence in collection mode of suppliers of Taiwan are apparently higher than that of suppliers of China, meaning that the suppliers of Taiwan trust the collection mode. In terms of collection environment in Taiwan, the payment is collected before delivery in most cases, the satisfaction is higher than that in China, and the suppliers are more willing to supply more goods and services. How the government mechanism obtains a new balance between supplier and consumer sides should still be concerned.
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Lin, Chien-Hong, and 林建宏. "The Impacts of the Operating Patterns, the Regions, and Advertising on Sales of the Fast Food Franchised Outlets- The Example of the Taiwan Kentucky." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/x5nw73.
Повний текст джерелаАнотація:
碩士銘傳大學
管理研究所碩士在職專班
95
The fast food franchising business has been in a highly brisk competition in recent years. Each fast food business competitors do all they can to expand their market sharing either by management on outlets, or by overall resources to promote their advertising sales. The main focuses of the research investigate which cost factors affect sales and the effects of advertising expenses on sales. The research adopts annual data from 2001 to 2006 to conduct analyses of 5 regions and 3 operating patterns for the Taiwan Kentucky outlets by the Panel Data Regression Model. In addition, by using monthly and annual data from 2002 to 2006, the research analyzes the relationship between advertising expenses and sales with the Multiple Regression Model. This research conducts analyses based on 5 regions, 3 operating patterns, and 2 advertising expenses categories, respectively. The results are as follows. The management in the South region outlets is conspicuously rigid among 5 regions. Due to regional characteristics, outlets in North 1 and North 3 require more advertising expenses. Utilities in North 2, North 3 and Central regions are comparatively raised as a wider operating space is required. On operating patterns, expenses in advertising, utilities, and depreciation have relatively higher effects toward sales for the food-court. Thus, a better business model may be required to find in the future. Operating materials are excessively put in due to characteristic of the drive-through. Finally, research of the advertising marketing indicates that effect of TV commercial sales is far efficiently than local promotion activities.