Книги з теми "Relationship marketing"
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Egan, John. Relationship marketing: Exploring relationship strategies in marketing. New York: Financial Times Prentice Hall, 2001.
Egan, John, and Michael Harker. Relationship Marketing. 1 Oliver's Yard, 55 City Road, London EC1Y 1SP United Kingdom: SAGE Publications Ltd, 2005. http://dx.doi.org/10.4135/9781446263235.
Hennig-Thurau, Thorsten, and Ursula Hansen, eds. Relationship Marketing. Berlin, Heidelberg: Springer Berlin Heidelberg, 2000. http://dx.doi.org/10.1007/978-3-662-09745-8.
Rese, Mario, Albrecht Söllner, and Peter Utzig, eds. Relationship Marketing. Berlin, Heidelberg: Springer Berlin Heidelberg, 2003. http://dx.doi.org/10.1007/978-3-642-55654-8.
Renker, Clemens. Relationship Marketing. Wiesbaden: Gabler Verlag, 2005. http://dx.doi.org/10.1007/978-3-322-90474-4.
Godson, Mark. Relationship marketing. Oxford: Oxford University Press, 2009.
Stone, Merlin. Relationship marketing. London: Kogan Page, 1995.
Godson, Mark. Relationship marketing. Oxford: Oxford University Press, 2009.
Palmatier, Robert W. Relationship marketing. Cambridge, Mass: Marketing Science Institute, 2008.
Godson, Mark. Relationship marketing. Oxford: Oxford University Press, 2009.
Varey, Richard J. Relationship Marketing. New York: John Wiley & Sons, Ltd., 2003.
Irving, Ray. Relationship marketing. Corby: Institute of Management, 1997.
Bruhn, Manfred. Relationship marketing: Management of customer relationships. New York: Pearson Education, 2002.
Bruhn, Manfred. Relationship marketing: Management of customer relationships. Harlow: FT/Prentice Hall, 2003.
Hougaard, Søren, and Mogens Bjerre. Strategic Relationship Marketing. Berlin, Heidelberg: Springer Berlin Heidelberg, 2002. http://dx.doi.org/10.1007/978-3-540-24813-2.
Hougaard, Søren. Strategic relationship marketing. Berlin: Springer, 2002.
Little, Edward. Relationship marketing management. London: Thomson Learning, 2003.
Chung, Yu-Chen. Relationship marketing: The role of salesperson in business relationship marketing. (s.l: The Author), 2001.
Management, Cranfield School of, ed. Marketing management: A relationship marketing perspective. Basingstoke: Macmillan Business, 2000.
Matthews, Helen. Marketing networks: the relationship marketing enabler. (s.l: The Author), 1993.
Hougaard, Søren. The Relationship Marketer: Rethinking Strategic Relationship Marketing. Berlin, Heidelberg: Springer-Verlag Berlin Heidelberg, 2009.
Sheth, Jagdish, and Atul Parvatiyar. Handbook of Relationship Marketing. 2455 Teller Road, Thousand Oaks California 91320 United States: SAGE Publications, Inc., 2000. http://dx.doi.org/10.4135/9781452231310.
Milliken, John. Relationship marketing in education. Coleraine: University of Ulster, 1998.
Hadwich, Karsten. Beziehungsqualität im Relationship Marketing. Wiesbaden: Gabler Verlag, 2003. http://dx.doi.org/10.1007/978-3-663-09406-7.
Helfert, Gabriele. Teams im Relationship Marketing. Wiesbaden: Gabler Verlag, 1998. http://dx.doi.org/10.1007/978-3-663-11599-1.
Lischka, Andreas. Dialogkommunikation im Relationship Marketing. Wiesbaden: Gabler Verlag, 2000. http://dx.doi.org/10.1007/978-3-663-07886-9.
Fjermestab, Jerry, and Nicholas C. Romano. E-commerce relationship marketing. Bradford, England: Emerald Group Publishing, 2004.
Buttle, Francis A. Relationship marketing: An overview. Manchester: Manchester Business School, 1995.
Gillanders, Ruth. The manufacturing/marketing relationship. (s.l: The Author), 1994.
Freytag, Per V. Challenges in relationship marketing. Aarhus: Academica, 2010.
Buttle, Francis A. Relationship marketing: An overview. Manchester: Manchester Business School, 1995.
Bruhn, Manfred, and John Egan. Relationship Marketing: Management of Customer Relationships. Pearson Education, Limited, 2005.
Clark, Moira, Helen Peck, Martin Christopher, and Adrian Payne. Relationship Marketing. Taylor & Francis Group, 2013.
Christopher, Martin, David Ballantyne, and Adrian Payne. Relationship Marketing. Taylor & Francis Group, 2013.
Christopher, Martin, Adrian Payne, and David Ballantyne. Relationship Marketing. Routledge, 2013. http://dx.doi.org/10.4324/9780080516042.
Peck, Helen, Martin Christopher, Moira Clark, and Adrian Payne. Relationship Marketing. Routledge, 2013. http://dx.doi.org/10.4324/9780080525150.
Clark, Moira, Helen Peck, Martin Christopher, and Adrian Payne. Relationship Marketing. Taylor & Francis Group, 2013.
Clark, Moira, Helen Peck, Martin Christopher, and Adrian Payne. Relationship Marketing. Taylor & Francis Group, 2013.
Christopher, Martin, David Ballantyne, and Adrian Payne. Relationship Marketing. Taylor & Francis Group, 2013.
Relationship marketing. New York: Elsevier Science, 1997.
Harwood, Tracy, Anne J. Broderick, and Tony Garry. Relationship Marketing. McGraw Hill Higher Education, 2007.
Clark, Moira, Helen Peck, Martin Christopher, and Adrian Payne. Relationship Marketing. Taylor & Francis Group, 2013.
Clark, Moira, Helen Peck, Martin Christopher, and Adrian Payne. Relationship Marketing. Taylor & Francis Group, 2013.
Christopher, Martin, David Ballantyne, and Adrian Payne. Relationship Marketing. Taylor & Francis Group, 2013.
Christopher, Martin, David Ballantyne, and Adrian Payne. Relationship Marketing. Taylor & Francis Group, 2013.
Christopher, Martin, David Ballantyne, and Adrian Payne. Relationship Marketing. Taylor & Francis Group, 2015.
Clark, Moira, Helen Peck, Martin Christopher, and Adrian Payne. Relationship Marketing. Taylor & Francis Group, 2013.
Christopher, Martin, David Ballantyne, and Adrian Payne. Relationship Marketing. Routledge, 2013.
Christopher, Martin, David Ballantyne, and Adrian Payne. Relationship Marketing. Taylor & Francis Group, 2013.
Christopher, Martin, David Ballantyne, and Adrian Payne. Relationship Marketing. Taylor & Francis Group, 2013.