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1
Zehrer, Anita. "Evaluating research performance in tourism the quality of tourism journals." Hamburg Kovač, 2005. http://www.verlagdrkovac.de/978-3-8300-3062-1.htm.
2
Deesilatham. "Wellness tourism: determinants of incremental enhancement in tourists? quality of life." Thesis, Royal Holloway, University of London, 2018. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.736256.
3
Smith, Mary-Anne. "Quality Tourism Experiences: a Qualitative Study of Gold Coast Resident's Perspectives as both Tourists and Hosts to Tourists." Thesis, Griffith University, 2014. http://hdl.handle.net/10072/365815.
Анотація:
In an experiential economy, tourists demand quality tourism experiences. Tourists want more than to see sights or to overnight in a hotel, they want each component of their travel to deliver a quality experience. As the industry becomes more competitive, industry focus and research on the determinants of quality tourism experiences is burgeoning.This research studies Gold Coast resident’s perspectives of quality tourism experiences both as a tourist and as a host to tourists. China tour group individuals applied their quality filters of pricality, functionality, aesthetics and familiarity, to benchmark the China tour mediating quality concepts, Tour leader, Locally hosted visits, Tour elements, Tour group, Tour destination, and Hosting to evaluate a quality tourism experience.
Situated within the social sciences, the design of this research is multifacted and uses a blended approach of traditions and methods with the intent of interpretion and meaning-making. To this end an interpretive constructivist approach lead to the adoption of a blend of phenomenology and ethnography traditions.Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Griffith Business School
Griffith Business School
Full Text
4
Seakhoa-King, Arthur. "Conceptualising 'quality of a tourism destination' : an investigation of the attributes and dimensions of quality of a tourism destination." Thesis, University of Bedfordshire, 2007. http://hdl.handle.net/10547/299479.
Анотація:
Tourism destinations need to continuously improve in quality to succeed, if not to survive. To improve quality, current levels need to be measured to identify areas requiring improvement. However, no adequate technique for measuring the quality of a tourism destination has yet been developed. More importantly, tourists' understanding of the meaning of the term 'quality of a tourism destination' has not been investigated; a pre-requisite step for developing a technique for measuring the quality of a tourism destination. This thesis aims to ascertain the attributes and dimensions of quality of a tourism destination and to specify implications for the development of a technique for measuring its quality. To achieve this aim, a qualitative research approach is employed in the first stage of the thesis. The findings from this stage are used to inform the ensuing, mainly quantitative phase. The main results are summarised here. Firstly, seventy-five attributes and twelve dimensions of quality of a tourism destination were revealed in the qualitative phase of the study. Secondly, in the quantitative stage, an analysis of mean score values revealed that tourists strongly associated all seventy-five attributes and twelve dimensions with the quality of a tourism destination. Thirdly, it was established that the twelve dimensions of quality of a tourism destination differ in either breadth or scope from both service quality dimensions widely used in tourism and product quality dimensions from the quality management field. This thesis suggests that the quality of a tourism destination can best be defined as 'conformance to tourist requirements'. The main hypothesis; that there are significant differences in interpretations of the meaning of 'quality of a tourism destination' within groups oftourists, is rejected. Finally, the thesis ascertains that a tool for measuring the quality of a tourism destination can be developed based on the findings of the thesis. Such a tool, though predominantly quantitative, should include open-ended questions. This would allow changing tourist needs to be captured periodically and the results used to update the tool for measuring the quality of a tourism destination.
5
Almubark, K. "Tourism policy and service quality management in business conference tourism in Saudi Arabia." Thesis, University of Exeter, 2019. http://hdl.handle.net/10871/36369.
Анотація:
This study assesses tourism policy and service quality management in business and conference tourism in the Kingdom of Saudi Arabia (KSA), examining the capacity of KSA to become an international business conference tourism destination. It considers the factors that could favour or hinder the expansion of the conference industry in (KSA), Research was conducted through mixed methods, the fact that qualitative and quantitative designs complement each other - each covering for the weakness of the other including original data drawn from interviews and questionnaires. The target respondents are officials from the Saudi Exhibition and Convention Bureau, which is the government organisation responsible for conferences, drawn from the public sector, and staff and managers of tourism companies drawn from the private sector. Understanding these factors is vital to enable stakeholders to address the opportunities and challenges that may emerge. Substantial analysis of the interviews and questionnaires brings out both important recurring themes and specific detail. The personal views of the participants reflect optimism for the sector's current performance and its prospects in the future. The participants also noted that the continuous increase of the sector's performance in KSA has been secured mostly due to the government's support. It demonstrated that there are several positive factors about KSA that may promote a thriving conference tourism sector. This is contrary to the expectations that global issues such as terrorism, and the negative images they have painted of the Arab world from the Western perspective, which have increased safety concerns for delegates visiting KSA. A further objective was to analyse the quality of service and its effects on business conference tourism in (KSA). This facilitates the rating of the current condition of facilities used in conference tourism, as well as the status of supporting industries such as hospitality. Respondents in this context include external delegates who use these services and can give a first-hand account of their experiences. From these responses, it was established that that a large percentage of external delegates preferred staying in 4- and 5-star hotels. The fact that these hotels were available for these delegates meant that the hospitality industry in KSA is large enough to accommodate conferences and also that the level of customer satisfaction that they offer is relatively high. A further objective was to explore the social and political feasibility of KSA developing as a business conference tourism destination. This objective was addressed using the responses of internal conference delegates to evaluate how the social and political characteristics and perceptions of KSA may influence the future conditions of conference tourism in the country. The data gathered shows that there is a close relationship between social and political factors, and the performance of business and conference tourism in KSA. Several elements of the social and political environment have a bearing, not only tourism but also on other sectors in the country One of these is infrastructure; with appropriate infrastructure, which can only be attained with responsible political planning, the running of many industries will be smooth. This study has established that KSA has the infrastructural capability for hosting international conferences, and its organizational capabilities are good. The themes uncovered have pointed out that the Saudi tradition is significant in the development of Saudi Arabia as a business and conference tourism destination. Culture has been shown to be significant determinant of the sector. It is thus important to consider the cultural attributes that act as obstacles to KSA gaining a position as a business and conference tourism destination, while also noting that the themes have pointed out that several socio-political challenges surround the development of Saudi Arabia as a business and conference tourism destination.
6
Noaman, Samar Billi. "Tourisme médical : comprendre les comportements de consommation des voyageurs et enjeux stratégiques pour le Liban." Thesis, Paris 1, 2018. http://www.theses.fr/2018PA01E033/document.
Анотація:
Une littérature de fond sur le tourisme médical a été attribuée aux motivations des touristes médicaux. Des académiciens ont étudié les expériences des touristes médicaux et leur niveau de satisfaction. Néanmoins, le lien entre ces deux concepts a rarement été examiné dans la littérature sur le tourisme médical. Ainsi, cette étude examine les motivations des touristes médicaux destinées pour le tourisme médical et l’effet de ces motivations sur leur perception de la qualité, de la satisfaction, et de l’intention de revisiter. En outre, l’étude vise à explorer les différentes caractéristiques des touristes médicaux qui rendent à des classements différents. L'objectif est d'étudier les caractéristiques qui attirent les touristes médicaux vers la destination, pour améliorer leurs expériences et leurs satisfactions en matière de tourisme médical. De manière empirique, cette étude privilégie la destination touristique médicale, au niveau commercial et national pour un niveau mondial, en abordant les motivations et les perceptions des touristes médicaux. Les fondements théoriques sont tirés de la théorie «push» et «pull», du processus de prise de décision en cinq étapes, en plus des théories issues de la qualité de perception des services et la satisfaction de la littérature. Un cadre conceptuel a été développé pour illustrer la relation entre les variables de l’étude. Les motivations ont été classées en attirer «push» et pousser «pull». Les motivations d'attirer ont été classées en motivations associées à la destination, aux attributs médicaux, à la commodité et au prix. La qualité perçue a été classée en médecine et touristique. Méthodologiquement, l’étude incorpore une approche de triangulation où les données primaires ont été collectées auprès de fournisseurs impliqués dans le tourisme médical via des entretiens et auprès de touristes médicaux via une enquête. Huit entretiens ont été menés avec des fournisseurs de tourisme médical dans les pays d’étude, afin d’obtenir des informations approfondies sur le sujet et de procéder à une vérification plus approfondie du développement des connaissances quantitatives. Au total, 212 réponses ont été obtenues à partir de l’enquête pour vérifier le modèle quantitatif en utilisant le modèle d’équation structurel. D'autres techniques d'analyse des données ont été utilisées, principalement l'Analyse Factorielle Exploratoire et l'Analyse Factorielle Confirmatoire. Les résultats apportent un soutien à certaines relations hypothétiques. Les motivations d'attraction associées aux attributs médicaux affectent la qualité médicale perçue et les motivations d'attraction associées à la destination, aux attributs médicaux et à la commodité affectent la qualité touristique perçue. La qualité perçue à la fois médicale et touristique influe sur la satisfaction, tandis que la satisfaction affecte l’intention de la visite. Les constatations étendent également les applications des théories sous-jacentes pour expliquer le comportement des consommateurs dans le tourisme médical. Les principales théories comprennent un processus de prise de décision en cinq étapes et une théorie de la qualité du service de désaccord. Les implications de la recherche s'étendent au niveau de l'entreprise et au niveau national. Les résultats peuvent aider les gestionnaires impliqués dans les entreprises de tourisme médical, notamment les cliniques, les centres médicaux, les hôtels et les agences de voyages, à réaffecter leurs ressources et à mettre en œuvre les pratiques recommandées susceptibles d'améliorer leurs performances et d'attirer d'autres touristes. Au niveau national, les conclusions sont importantes pour les décideurs clés dans les domaines du tourisme et de la santé. Les résultats et les recommandations peuvent aider à accroître l’attractivité de la destination et à améliorer l’expérience du tourisme médical, ce qui se traduirait par des avantages économiques pour la destination dans son ensembleA substantive literature of medical tourism has been attributed to medical tourists' motivations. Academicians have studied medical tourists' experiences and resulting satisfaction level. Nevertheless, the link between these two concepts has seldom been examined in medical tourism literature. Thus, this study examines medical tourists’ motivations for medical tourism destination, the effect of those motivations on their perception of quality, satisfaction and intention to revisit. In addition, the study aims to explore the various characteristics of medical tourists which yields in classifying them into different segments. The objective is to investigate the attributes that attract medical tourists to the destination as well as possible ways to enhance their medical tourism experience and satisfaction. Empirically, the study aims to promote the medical tourism destination at business and national levels to a world-class level by addressing the motivations and perceptions of medical tourists. Theoretical foundations are drawn from push-pull theory, five steps decision-making process, in addition to theories from service perceived quality and satisfaction literature. A conceptual framework was developed to illustrate the relationship between the study variables. The motivations were classified into push and pull. Pull motivations were classified into motivations associated with the destination, medical attributes, convenience and with price. Perceived quality was classified into medical and touristic. Methodologically, the study incorporates a triangulation approach where primary data were collected from suppliers involved in medical tourism via interviews and from medical tourists via survey. Eight interviews were conducted with suppliers of medical tourism in destination of study to obtain an in-depth insight into the subject matter as well as for further verification of quantitative knowledge development. A total of 212 responses were obtained from the survey for verification of the quantitative model using Structural Equation Modeling. Other data analysis techniques were employed, primarily Exploratory Factor Analysis and Confirmatory Factor Analysis. The findings provide support to some hypothesized relationships.The pull motivations associated with medical attributes affect perceived medical quality and the pull motivations associated with destination, medical attributes and convenience affect perceived touristic quality. Both medical and touristic perceived quality affect satisfaction while satisfaction affected intention to revisit. The findings as well extend the applications of the underpinned theories in explaining consumer behavior in medical tourism. The main theories include five steps decision-making process and disconfirmation service quality theory. The implications of the research extend to business level and national level. The results can help managers involved in medical tourism businesses including clinics, medical centers, hotels and travel agencies to reallocate their resources and implement the recommended practices that can improve their performance and attract additional medical tourists. On a national level, the findings are significant to key decision makers in the fields of tourism and healthcare. The outcomes and recommendations can assist in increasing the attractiveness of the destination and improving the medical tourism experience which would result in economic benefit to the destination as a whole
7
Al-Rachkidi, Nour Hanna. "Le rôle potentiel des aéroports dans la promotion des pays comme destination touristique : Le cas de l’aéroport international de Beyrouth." Thesis, Rennes 1, 2016. http://www.theses.fr/2016REN1G014/document.
Анотація:
Nous tentons dans ce travail d’étudier le rôle de l'Aéroport International de Beyrouth (BIA) dans la promotion du Liban comme destination touristique. De même, nous cherchons à identifier les facteurs qui affectent la satisfaction des touristes à l'aéroport autant pendant leur arrivée que pendant leur départ. En outre, nous accordons une importance particulière à l'étude et l'identification de la relation entre le rôle de l'aéroport d’une part et l'image de la destination d’une autre part. Nous identifions ainsi les facteurs qui peuvent influencer la décision du touriste, de visiter une telle destination ou de s’y retournerThis research investigates the role of Beirut International Airport (BIA) in marketing Lebanon as touristic destination and to identify the factors that have influence on tourists’ satisfaction at airport during arrival and departure stages. Furthermore, special emphasis is placed on investigating and identifying the existing relationship between the airport role and the destination image and reputation by pinpointing the factors that might affect tourist decision to visit or re-visit the destination
8
Renata, Steven M., and n/a. "The service quality of Maori tourism operators : a gap analysis." University of Otago. Department of Marketing, 1997. http://adt.otago.ac.nz./public/adt-NZDU20070530.143739.
Анотація:
This thesis examines the nature and elements of Maori involvement in tourism using a dyadic assessment of operator service quality.
The SERVQUAL instrument has been proposed as an instrument for the measurement of perceived service quality within a wide range of service categories. The current research examines both the operation of the scale and its management implications in four major sectors of the New Zealand tourism industry.
Data for this study was collected through random mall intercept using a judgemental nonprobability sample of leading Maori tourism operators. In total, two hundred and thirteen useable responses formed the basis of the results.
Major outcomes of the study reveal that; the conceptualisation and measurement of Maori cultural impacts on service encounters is problematic due the difficulty in defining who and what is Maori; the definition and measurement of service quality as a five dimensional construct as in SERVQUAL appears to suffer from a number of methodological shortcomings. For researchers in the process of using SERVQUAL, the results of this study suggest to exercise caution. Suggestions are provided with implications for instrument modification.
The final outcome of the study reveals that the service quality of Maori tourism operators contains significant service gaps highlighting potential strengths and weakness and profiles of sector specific characteristics for the future development of this tourism field.
9
Kong, W. H. "Development of a structural model for quality cultural heritage tourism." Thesis, Nottingham Trent University, 2010. http://irep.ntu.ac.uk/id/eprint/256/.
Анотація:
The aim of this research is to develop and test a theoretical model of quality cultural heritage tourism. It offers an integrated approach to understanding cultural heritage development and management of tourist destinations, and attempts to extend the theoretical and empirical evidence regarding causal relationships including quality of experience, perceived quality, satisfaction and behavioural intentions. The previous literature has already presented the relationship among perceived quality, quality of experience, satisfaction and behavioural intentions in cultural heritage tourism. However, there is a relative lack of academic interest, particularly in Macao. Thus, this research tries to investigate the quality and related constructs in cultural heritage tourism. It seeks to understand the major constructs considered by local stakeholders and visitors in evaluating the quality in cultural heritage tourism, the importance of the availability of quality in the overall experience, visitors‘ behaviour toward quality cultural heritage tourism and also the constructs related to quality. The methodological approach of this research includes qualitative and quantitative methods in the field research in Macao, China. Semi-structured interviews with Macao stakeholders and a questionnaire survey with Macao visitors were used for data collection. A structural model of the relationships between perceived quality, quality of experience, satisfaction and behavioural intentions was tested SEM used in quantitative study tested the validity, reliability and potential of the quality models developed from literature reviews and grounded theory. The findings provide further evidence for the importance of perceived quality and quality of experience as the major constructs in the development of cultural heritage tourism and as a strategic objective which emphasises it as the core construct in cultural heritage tourism. The study also examines whether there is a relationship between quality of experience, perceived quality, satisfaction and behavioural intentions in cultural heritage tourism. The findings show that perceived quality leads to quality of experience and satisfaction. In addition, it suggests that perceived quality and satisfaction are the important determinants of behavioural intentions. An unexpected finding concerned the antecedents of perceived quality and the empirical results from the structural modelling presented in the study shows that authenticity, interpretations and behavioural intentions in cultural heritage tourism can affect the perceived quality which affects the quality of experience and their satisfaction indirectly. These results have generated a new concept in the literature. From the managerial standpoint, the findings offer suggestions for the future direction of cultural heritage tourism. It can enable researchers into cultural heritage tourism to gain a better understanding between these constructs and has shown an emerging consensus in their interrelationships. The tourism providers can improve quality of experience and perceived quality in cultural heritage tourism in order to develop effective strategies. Since cultural heritage tourism has been shown to be increasing and substantial, it should be beneficial for the destinations to examine the quality attributes and constructs that influence travelling and returning to cultural heritage destinations. By understanding the relationships between quality constructs, the tourism providers would better know how to develop cultural heritage tourism and improve the strategies to maximise its benefits. These findings are particularly useful to tourism providers because they provide directions for the implementation of sustainable cultural heritage tourism.
10
Ghalia, Thaana. "Essays on tourism and its determinants." Thesis, Brunel University, 2016. http://bura.brunel.ac.uk/handle/2438/12839.
Анотація:
This thesis is based on four essays dealing with tourism development and its determinants. Chapter Two explores the different definitions of ‘tourism’ and ‘tourist’, as well as the factors that influence tourism arrivals. We discuss traditional and more recent theories that underlie the study of the tourism industry. The third chapter examines the effect of tourism upon economic growth, investigating the effects of tourism specialization within tourism-exporting countries and non-tourism-exporting countries annually over the period 1995–2007, applying panel-data methods in cross-sectional growth regressions. This study finds that tourism does not affect economic growth in either underdeveloped or developed countries. Moreover, tourism might cause Dutch Disease in tourism-exporting countries owing to their over-reliance on the exporting of non-traded goods. Chapter Four seeks to identify how institutional quality and aspects of infrastructure (internet access measured by size of country or per 100 people) influence tourist arrivals in a whole sample of 131 countries and in sub-samples comprising developed and developing countries (as defined by IMF criteria) using static and dynamic panel data. The findings indicate that internet access enhances the tourism industry, and most interestingly, that good governance is one of the most influential factors for improving and developing tourism. Chapter Five diagnoses the determinants of tourism flows using panel-data sets including 134 originating countries and 31 destination countries (selected depending on data availability) focusing on ICRG data for the period 2005–2009. The methodology makes use of basic and augmented gravity equations, together with the Hausman-Taylor and Poisson estimation techniques, whilst comparing the performance of the three gravity-equation methods. The results suggest that lower levels of political risk contribute to an increase in tourism flows. Furthermore, common language (positively), common currency (negatively) and political factors (particularly institutional quality) are the most prominent determinants in promoting (or deterring) tourism. Chapter Six gives concluding remarks.
11
Senior, Martin Colin. "Managing service quality : a study in the UK roadside lodge sector." Thesis, Bournemouth University, 1992. http://eprints.bournemouth.ac.uk/332/.
Анотація:
Service quality is increasingly becoming an important issue for organisations to consider when attempting to satisfy customers and remain competitive in the marketplace. Delivering consistent service quality though appears to present difficulties for many organisations,but this can largely be attributed to the poor understanding of services and the poor understanding of the service quality concept. This thesis has illustrated how services and service quality can be better understood by its review of the literature and by discussing alternative perspectives. Service quality is considered to be a subjective,multi-faceted concept which exists in the mind of each and every individual in a unique way, but which may be partly controlled by understanding customers' separate expectations and their separate perceptions of the service as they pass through the service delivery system. The control and improvement of this service process is considered to be highly dependent upon the organisation's ability to keep customers' expectations within achievable parameters, and upon the service employees' ability to control the customers'perceptions as they pass through the service delivery system. Both the organisation's managers and employees though need to have a good understanding of customers' expectations and perceptions to ensure the consistent delivery of service quality. Several well established research techniques were used to collect empirical data to achieve the research aim in showing how the delivery of service quality can be understood more effectively by using both customers'and employees' perceptions of the service experience. This study illustrated how perceptual gap analysis,service blue printing,and the soft systems methodology can be combined to explore both customers'and employees' perceptions of the service experience. This resulted in the development of a new research technique which has been called 'perceptual blueprinting'. The study was carried out with the collaboration of one organisation in the UK roadside lodge sector where the consistent delivery of service quality is particularly crucial to its continued success. The results from the study have raised some important methodological and substantive issues surrounding the identification and control of service quality in both the roadside lodge sector and service industries in general,and subsequently should provide some value to both acaden-dcs and practitioners alike.
12
Lee, Chi Hou Ken. "Quality in conference interpreting for Macao's tourism sector :a case study." Thesis, University of Macau, 2018. http://umaclib3.umac.mo/record=b3954300.
13
Meng, Fang. "An Examination of Destination Competitiveness from the Tourists' Perspective: The Relationship between Quality of Tourism Experience and Perceived Destination Competitiveness." Diss., Virginia Tech, 2006. http://hdl.handle.net/10919/25936.
Анотація:
Destination competitiveness has become a critical issue in today's increasingly challenging tourism market. Many studies have indicated that tourists and their needs stand as the ultimate driving force which influences competition and competitiveness in the tourism destination. Today, destinations eventually compete on the quality of tourism experience offered to visitors. However, limited research has been undertaken to examine destination competitiveness from the tourists' perspective. The purpose of this study is to investigate the effect of quality of tourism experience on tourists' perception of destination competitiveness.
A destination competitiveness model based on the perceptions of tourists and a measurement instrument to assess the constructs of the model were developed for this study. The model proposes that tourists' perceived destination competitiveness is affected by the quality of tourism experience, which includes the experience in pre-trip planning, en-route, on-site, and after-trip (reflection) phases. Furthermore, tourist involvement, as an important salient dimension of consumer behavior, is introduced into the model as a moderating factor in the relationship between quality of tourism experience and perceived destination competitiveness.
The sample population of this study consists of residents of Virginia who are 18 years old or above and took at least one leisure trip away from home in the past 18 months. Three hundred and fifty-three usable questionnaires were utilized in the data analysis of the study. Canonical Correlation Analysis (CCA) and Structural Equation Modeling (SEM) analysis were performed to test the study hypotheses.
The results indicated that the quality of tourism experience and tourists' perception of destination competitiveness do relate to each other as substantiated by the existence of shared common variances between these two major constructs. The study also revealed that tourists' perception of destination competitiveness is positively influenced by the quality of tourism experience in terms of different phases (pre-trip planning, en-route experience, on-site instrumental experience, on-site expressive experience, and after-trip reflection). Furthermore, tourist involvement appears to have a moderating effect on the relationship between pre-trip planning experience, en-route experience, on-site expressive experience, and perceived destination competitiveness. The study also provided managerial implications to destination managers and marketers based on the research findings.Ph. D.
14
Iliachenko, Elena. "Electronic service quality (e-SQ) in tourism : development of a scale for the assessment of e-SQ of tourism websites." Doctoral thesis, Luleå, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-16958.
Анотація:
Electronic service quality (e-SQ) is a new developing area of research, which has strategic importance for businesses striving to address consumers in the electronic marketspace. It is known that consumer behaviour in an online environment may differ substantially from the one displayed in the physical world. Therefore, it is important for practitioners to understand customer needs that are amenable to fulfilment in an online environment and strive to meet them. Website e-SQ, defined as "the extent to which a website facilitates efficient and effective shopping, purchasing and delivery of products and services" (Ziethaml et al. 2002, p. 363) is a powerful trigger of customer satisfaction with a website. E-SQ is what differentiates a good quality website from a customer point of view and facilitates the process of bringing customer and company together. The present study addresses e-SQ in the tourism context. The area of e-SQ in tourism appears to have been understudied, and there is clearly a need for further research. With growing role of websites as a customer contact point and virtual company office, tourism businesses are realising the strategic importance of a website as a tool for addressing consumers in electronic business environment. This study employs quantitative research paradigm to address the research problem "What constitutes tourism website e-service quality?" and hypotheses using the methods of multivariate data analysis. Empirical data are gathered through a five-month on-going online survey of potential inbound tourists of Norrbotten, the northernmost region of Sweden. The results indicate that proposed e-services fulfil online customer needs and can, therefore, form a tourism website e-SQ profile. Further findings indicate that website user demographics and online buying behaviour patterns can significantly affect users' perceptions of website quality features. The main outcome of the current research is the development of the scale for assessing the e-SQ profile of tourism websites (Meeting Online Needs of Customers or MONC scale). The scale has been tested in the follow-up study, the results of which indicated that the developed scale possesses good reliability (internal consistency) and validity (nomological and convergent). The study's managerial implications include the proposition of the consistent e-SQ profile for a tourism website, tourism e-SQ scale that can be used for evaluation of the tourism website quality, and recommendations to practitioners on how to improve website design in order to meet the online needs of tourism consumers. Further research in the area of e-SQ in tourism can be recommended, for example to follow up the current findings on the broader sample of tourism websites' visitors.Godkänd; 2006; 20080521 (ysko)
15
Iliachenko, Elena Y. "Electronic service quality (e-SQ) in tourism : development of a scale for the assessment of e-SQ of tourism websites /." Luleå : Industrial marketing & e-Commerce Research Group, Luleå University of Technology, 2006. http://epubl.ltu.se/1402-1544/2006/63/.
16
Leal, Segio Rodrigues. "Quality in tourism higher educaiton in Brazil : The voices of undergraduate students." Thesis, University of Surrey, 2009. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.502675.
17
Ye, Jin. "Vers un nouveau "modèle touristique chinois" ? : l'exemple du district de Songyang (province du Zhejiang en Chine)." Electronic Thesis or Diss., Amiens, 2022. http://www.theses.fr/2022AMIE0094.
Анотація:
La poussée touristique chinoise s'est faite, et se fait encore, sur un modèle "quantitatif" aujourd'hui. Pourtant, des choses changent, en particulier dans les espaces ruraux et montagneux, avec l'accent mis par l'État chinois sur la revitalisation rurale et le nombre croissant d'une nouvelle génération de touristes de la classe moyenne. Cette thèse propose de s'interroger si un nouveau "modèle touristique chinois" émerge, à partir du district de Songyang, un territoire rural et montagneux en retard de développement situé dans la province parmi les plus riches et les plus innovantes. Il s'agit d'un modèle de mise en tourisme "qualitatif", éloignant de l'ancienne logique standardisée autour du tourisme qualifié comme "quantitative" ou "de masse". Ce travail met l'accent tout d'abord sur le rôle fondamental de l'État central et sur la construction de goûts "stéréotypés" dans l'esthétique paysagère des touristes afin de souligner le contexte politique, culturel et esthétique positif dans le développement du tourisme rural. Les rôles des investisseurs extérieurs et des architectes, en tant que porteurs de valeurs et de regards urbains, dans la mise en tourisme et dans la construction de l'image territoriale, ont été abordés. Néanmoins, nous remettons en question des hébergements ruraux de qualité et des architectures comme révélateurs du territoire et comme leviers du développement. Notre travail analyse ensuite les pratiques touristiques des touristes chinois dans la campagne. Nous nous interrogeons aussi sur la "ruralité" et l'"authenticité" recherchées par les touristes. L'intérêt de ce travail est également de montrer la valeur exemplaire et expérimentale du modèle de Songyang à d'autres zones rurales confrontées à des difficultés de développementTourism development in China has been, and still is, based on a "quantitative" model. However, the situation is changing, especially in rural and mountainous areas, with the Chinese government's focus on rural revitalization and the increasing number of new generations of middle-class tourists. This thesis proposes to examine whether a new "Chinese tourism model" is emerging, using Songyang County as the subject of this study, a rural and mountainous region located in one of the wealthiest and most innovative provinces. This is a "qualitative" model of tourism development, moving away from the "quantitative" or "mass" logic of standardization that has been described around Chinese tourism in the past. This thesis begins by emphasizing the fundamental role of the Chinese national government and analyzes the construction of "stereotypical" tastes in tourists' landscape aesthetics to highlight the active political, cultural and aesthetic context in rural tourism development. The role of outsider urban investors and architects, as bearers of urban values and perspectives, in tourism and territorial image building has been discussed. However, we question the role of high quality rural accommodation and architecture as levers for the revelation and development of the territory. This thesis then analyzes the tourism practices of Chinese tourists in the countryside. We also question the "rusticity" and "authenticity" sought by tourists. This work is also relevant to show the exemplary and experimental value of the Songyang model to other rural areas facing development difficulties
18
Tomas, Stacy Renee. "The effects of selected visual cues on tourists' perceptions of quality and satisfaction, and on their behavioral intentions." Texas A&M University, 2007. http://hdl.handle.net/1969.1/85880.
Анотація:
In tourism, the product is the experience. The destination sets the stage, which
facilitates the experience. First impressions, based largely on visual cues in the
environment, help to determine the level of quality tourists should expect from their
encounter. While much research has focused on destination image in advertising, little
attention has been given to on-site assessments of tourists' perceptions of the visual
environment.
This study had three specific objectives. The first was to determine if changes in
the visual environment affect respondents' attitudes, perceptions of quality and
satisfaction. The second objective set out to determine which visual quality elements
have the strongest influence on respondents' attitudes, their perceptions of quality and
satisfaction. The final objective was to explore the interrelationship between attitudes,
quality, satisfaction and behavioral intentions.
Utilizing a series of digitally modified photographs and an experimental design
approach with three treatments, this study examined how selected visual environmental cues affected respondents' perceptions. The relatively high adjusted R2 values across the
three treatments suggests the strong influence of visual quality elements on hedonic (R2
values ranging from .16 to .27) and utilitarian attitudes (R2 values ranging from .16 to
.24), and particularly on satisfaction (R2 values ranging from .31 to .44) and overall
quality (R2 values ranging from .28 to .35). The visual cues having the strongest
influence on perceptions were level of crowding, available seating, maintenance and
upkeep, and type of signage.
Utilizing structural equation modeling, this study examined the interrelationship
between the endogenous variables in the model. The influence of hedonic attitude on
overall quality and satisfaction was confirmed, but the influence of utilitarian attitude on
overall quality and satisfaction was not. This suggests that some tourism experiences are
more hedonic in nature. This research supports previous literature suggesting that a high
level of quality will result in a high level of satisfaction for the visitors (significant path
estimate of .422). Additionally, standardized path coefficients indicate that overall
quality (.416) and satisfaction (.486) were both related to behavioral intentions, with
satisfaction being a stronger predictor.
19
Cock, Don. "Development of REFERQUAL : an instrument for evaluating service quality in GP exercise referral schemes." Thesis, University of Central Lancashire, 2006. http://clok.uclan.ac.uk/21817/.
Анотація:
Evidence concerning the benefits of physical activity to health is well established. Despite this extensive evidence, the vast majority of the population remains insufficiently physically active to elicit meaningful health gain. Exercise Referral Schemes (ERSs) have been operating in this country since the early 1990s. However, despite continuing expansion in the number of schemes nationwide, `success', in terms of long-term adherence to physical activity by clients has not been achieved. Extensive evidence in the literature suggests service quality may impact on clients' decision to adhere. However, this concept has not previously been applied to ERSs, assuring the originality and contributory potential of this investigation This thesis aims to investigate the factors affecting retention rates in ERSs. Furthermore, this investigation seeks to develop an understanding of the relationship between service quality and adherence in this setting. Five schemes comprising diverse operational management systems are evaluated via a new assessment tool, completed by 1024 respondents. This quantitative data is supported and extended by qualitative data drawn from a range of key stakeholders collected via 10 interviews and five focus groups. Results suggest clients do not generally perceive service quality to be problematic; however, significant differences between adherence groups and schemes offer insights into issues affecting retention. The nature of the relationship between client and exercise professional appears to represent one of the most notable `keys' to retention. Many clients seek a medical solution to health problems and perceive an exercise professional to be the poor relation of a GP. The fundamental importance of the potential for other exercisers to contribute to the support of clients is also highlighted and discussed. Site-specific issues, time to exercise and client stereotypes of the gym environment also feature as possible determinants of adherence. Considerable further research is needed to build upon these results. Possible avenues for such studies are also discussed.
20
He, Xiaomin. "Measuring the perceived service quality of group package tours in China : a conceptual model and empirical evidence." HKBU Institutional Repository, 2004. http://repository.hkbu.edu.hk/etd_ra/608.
21
Tseane, Lisebo. "Service quality in sport tourism : the case of the Berg River canoe marathon." Thesis, Cape Peninsula University of Technology, 2006. http://hdl.handle.net/20.500.11838/1608.
Анотація:
Thesis (MTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, Cape Town, 2006The concept of service quality within sport tourism is important and plays a major role in differentiating each sport tourism product from its competitors. The purpose of this study was to evaluate the level of service quality within South African sport tourism and in the tourism industry in general, by focusing on a specific case study, the Berg River Canoe Marathon. The study discussed the importance of service quality within sport tourism, while the methods and instruments applicable to assess the level of service quality within sport tourism, were also addressed. The survey was conducted across selected viewpoints, which included the starting and the finishing points of the marathon. A total of 100 survey questionnaires were distributed to spectators and participants at the event using purposive sampling, while stratified random sampling was used to determine the viewpoints. The SERVQUAL dimensions were incorporated in the questionnaires as the basis to determine the level of service delivery at the event. The key fmdings for the study include a lack of service delivery consistency across the selected areas, the acceptance of service delivery by some respondents owing to the nature of the event and less interaction between event organisers and spectators. In addition, the starting and the finishing points were the areas, which were found to deliver high quality services
22
Azeb, Girmai. "Cultural Tourism as Creating Opportunities for Livelihood Diversification in Ethiopia." Kyoto University, 2020. http://hdl.handle.net/2433/253404.
23
Al-Maaitah, Hadeel Mahmoud Khaleel. "An investigation of the acquisition and experience of medical tourism : the case of Jordan." Thesis, University of Exeter, 2016. http://hdl.handle.net/10871/26194.
Анотація:
The purpose of this study is to investigate medical tourism in Jordan through the international patients‘ perspective. The aim is to contribute to a better understanding of international patients‘ consumption behaviour to seek medical treatment, and while at the destination. And also to better understand the medical tourists‘ perceptions of quality of healthcare services. This research was designed to facilitate the identification of the characteristics of medical tourists, their visit, their sources of information and the main pull/push factors influencing their decision to travel. Moreover, it was designed to identify the level of satisfaction held by medical tourists towards their patient experience and their satisfaction predictors, by translating, adapting and validating a patient-centred quality of care instrument and assessing its psychometric properties amongst them. This research used a mixed-methods case study approach. It was conducted in 7 private hospitals with a primary quantitative research method through 302 interviewer-administered questionnaires and descriptive quantitative statistics, Mann-Whitney U Non-Parametric Significance Tests, Principal Component Analysis (PCA) and Factor Analysis. As a complement, qualitative research through 20 semi-structured interviews and content analysis was conducted in order to provide further insights into this area of research. The findings suggest that word-of-mouth recommendations and reputation have the utmost role in informing international patients of healthcare options in Jordan. Furthermore, recommendations from family and friends are the second most important after availability of specialized treatments in influencing the 3 international patients‘ decision to seek international healthcare. Moreover, significant differences in these terms exist between first and repeat visitors, which hold important implications for tourism marketers. Further marketing implications also exist as most patients shift in the type of activities they and their companions undertake after the main treatment period is completed. In terms of satisfaction, Factor Analysis suggest that medical tourists satisfaction of quality of services in Jordan‘s hospitals is based on six predictors including nutritional care, nursing care, physician care, room atmosphere, the procedure for incoming patients and other hospital services. Both quantitative and qualitative analyses show that medical tourists are satisfied with the quality of health care services rendered to them. However, minor areas show less satisfaction. The findings raise issues regarding the recruitment of non-Arab speaking nurses. Drawing together these findings presents implications for medical tourism management, international healthcare marketing, policy-making, and continuous improvement of the services they provide.
24
Woo, Eunju. "The Impacts of Tourism Development on Stakeholders' Quality of Life (QOL): A comparison between community residents and employed residents in the hospitality and tourism industry." Diss., Virginia Tech, 2013. http://hdl.handle.net/10919/50563.
Анотація:
The primary goal of this dissertation is to determine the relationship between the effects of tourism and stakeholders' quality of life. Specifically, the research investigates stakeholders' perception of the impact of tourism on their life domains, their satisfaction with life domains, and their overall life satisfaction. The relationships among these three components are examined. Depending on the types of stakeholders, their perceptions of and attitudes toward the impact of tourism and quality of life might be different. Therefore, the moderating effect of stakeholders' perceptions of the impact of tourism in life domains and satisfaction with life domains is investigated. Accordingly, the study proposes three research questions: (1) Does the perception of tourism impact in life domains affect satisfaction with different life domains? (2) Does satisfaction with life domains affect overall QOL? (3) Does the perspective of different stakeholders have a moderating effect on the relationship between the perception of tourism impacts in life domains and satisfaction with life domains?
The sample population of stakeholders residing in Hawaii, Virginia, Orlando (FL), Las Vegas (NV), and New York City (NY) was surveyed. Four hundred seven usable questionnaires were subjected to data analysis. Structural equation modeling (SEM) and hierarchical multiple regression (HMR) were performed to test the hypotheses.
The results revealed that the stakeholders' perception of the impact of tourism in the material life domain did affect their material life domain satisfaction. This study also indicated that their satisfaction with the material and non-material life domains significantly influenced their overall quality of life. The hypothesized moderating effects of the perspective of different stakeholders on the relationship between the perception of the impact of tourism in material/non-material life domain and the material/non-material life satisfaction were supported.Ph. D.
25
Zhu, Tao. "Cultural influence on visitors' perceived service quality of a Chinese travel agency /." free to MU campus, to others for purchase, 2004. http://wwwlib.umi.com/cr/mo/fullcit?p1426121.
26
Kim, Kyungmi. "The effects of tourism impacts upon Quality of Life of residents in the community." Diss., Virginia Tech, 2002. http://hdl.handle.net/10919/29954.
Анотація:
This study investigates how tourism affects the quality of life of residents in tourism destinations that vary in the stage of development. The proposed model in this study structurally depicts that satisfaction with life in general derives from the satisfaction with particular life domains. Overall life satisfaction is derived from material well-being, which includes the consumer's sense of well being as it is related to material possessions, community well-being, emotional well-being, and health and safety well-being domains. The model also posits that residents' perception of tourism impacts (economic, social, cultural, and environmental) affects their satisfaction of particular life domains. Lastly, this study investigates that tourism development stages moderate the relationship between residents' perception of tourism impacts and their satisfaction with particular life domains. Accordingly, the study proposed four major hypotheses: (1) residents' perception of tourism impacts affects their QOL in the community, (2) residents' satisfaction with particular life domains is affected by the perception of particular tourism impact dimensions, (3) residents' satisfaction with particular life domains affects residents' life satisfaction in general, and (4) the relationship between residents' perception of tourism impacts and their satisfaction with particulate life domains is moderated by tourism development stages.
The sample population consisting of residents residing in Virginia was surveyed. The sample was proportionally stratified on the basis of tourism development stages covering counties and cities in the state. Three hundreds and twenty-one respondents completed the survey. Structural Equation Modeling and Hierarchical Multiple Regression were used to test study hypotheses.
The results revealed that the residents' perception of tourism impacts did affect their satisfaction with particular life domains significantly, and their satisfaction with particular life domains influenced their overall life satisfaction. The hypothesized moderating effect of tourism development stages on the relationship between the perception of tourism impacts and the satisfaction with particular life domains was not supported. The results indicated that the relationship between the economic impact of tourism and the satisfaction with material well-being, and the relationship between the social impact of tourism and the satisfaction with community well-being were strongest among residents in communities characterized to be in the maturity stage of tourism development. This finding is consistent with social disruption theory which postulates that boomtown communities initially enter into a period of generalized crisis, resulting from the traditional stress of sudden, dramatic increases in demand for public services and improving community infrastructure (England and Albrecht's (1984). Additionally, residents develop adaptive behaviors that reduce their individual exposure to stressful situations. Through this process, the QOL of residents is expected to initially decline, and then improve as the community and its residents adapt to the new situation (Krannich, Berry & Greider, 1989). However, when a community enters into the decline stage of tourism development, the relationship between the economic impact of tourism and the satisfaction with material well-being, and the relationship between the social impact of tourism and the satisfaction with community well-being may be considered to be the capacity of the destination area to absorb tourists before the host population would feel negative impacts. This is consistent with the theoretical foundation of carrying capacity, suggesting that when tourism reaches its maturity or maximum limit, residents' QOL may start deteriorating.
Further, the relationship between the cultural impact of tourism and the satisfaction with emotional well-being, and the relationship between the environmental impact of tourism and the satisfaction with health and safety well-being were strongest in the decline stage of tourism development. Neither the theories of social carrying capacity nor social disruption offered much to explain this result. However, this result is consistent with Butler's (1980) argument that in the decline stage, more tourist facilities disappear as the area becomes less attractive to tourists and the viability of existing tourist facilities becomes more available to residents in the destination community. As residents' perception of negative environmental impacts increases, their satisfaction with health and safety well-being decreases in the decline stage of tourism development unless the area as a destination provides rejuvenating or alternative planning options.
It has been well established that residents in certain types of tourism communities might perceive a certain type of tourism impact unacceptable, while in other communities, the same impact type may be more acceptable. Thus, the study suggests that the proposed model should be further tested and verified using longitudinal data.Ph. D.
27
Shih-Chi, Yu, and 余石吉. "Studies on Tourism Service Quality and Tourists’ Satisfaction of Guanshan Water Park." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/24931496091172268338.
Анотація:
碩士國立屏東科技大學
熱帶農業暨國際合作系
103
This study investigated the tourism service quality and tourists’ satisfaction of Guanshan Water Park. The tourists who came to Guanshan Water Park were surveyed and 174 effective questionnaires were collected. The results showed that Guanshan Water Park was rich in ecological resources and bio-diversity was found in the park. This park was suitable for ecological tourism, slow movement learning, and ecological tutor. Most of the tourists feel satisfactory. According to the analysis using SPSS as a software, there is significant difference on hygiene facilities. Meanwhile, in the service factors item, there were always shown significant differences on accessible spaces, clean and convenient toilets, safety of every facility, maintenance and repair of each facility, and ticket prices of the park. It indicated that the tourists regarded those items as very important issues and it might be the effective factors that influence the willing of tourists who wish to come to this park. Moreover, there was no significant difference on average income and vocations items. It indicated that the two items were not effective factors in this study.
28
Lin, Yi-Hsuan, and 林奕璇. "Tourism Guide Cloud service quality optimization research." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/75365536041402316328.
Анотація:
碩士中華大學
科技管理學系碩士班
102
Tourism industry is currently one of six major emerging industries whichhave been promoted in Taiwan since the government aims to activelymultiply the number of tourists and visitors. Additionally, along with rapid development of information on the Internet, customers’ use demands toward Cloud Services,which is presently one of four major smart industries, have strongly increased and subsequently make this new type of service industry integrated with advanced technology come into being.Noteworthy, concerning any service field, how to sufficiently capture an insight of service failures and conduct plans for service design and improvement acts as a critical issue of service quality management.Taking this point, this study through employing the case of Tourism Guide Cloud Services mainly aims to develop a “service quality optimization management model” which can effectively combine service failure identification and service design and improvement planning. As such, this study targeted users of tourism guide cloud services as research objects. Sixmain research dimensions of service quality, system quality,information quality and functionquality which belonged to the Information System Success Model and e-SERVQUAL as well as Media Richness service quality and Entertainment service quality were employed to develop the Tourism Guide Cloud service measurement scale. Survey questionnaires were conducted to understand tourists’ needs and evaluations for tourism guide cloud, followed by the use of Important performance gap analysis (IPGA)method to identify key service failures. Finally, the obtained failure severity was inputted into the Quality Function Deployment method to seek the best service improvement model. The achieved results have strongly proven the effectiveness of the proposed service quality optimization model in the case of tourism guide cloud services. This study hopes to provide service industries and managers in the field with useful references and guidelines for service quality optimization and service design planning.
29
Tran, Nguyen Thi My, and 阮氏美珍. "The Relationships among Tourist Satisfaction, Tourism Service Quality and Tourists Loyalty－A Case of Five Stars Hotel in Vietnam." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/rn6k8y.
Анотація:
碩士大葉大學
企業管理學系碩士班
103
This paper aims to examine the relationship between tourism service quality, tourism loyalty and tourism satisfaction expectations in hotel industry. In this paper, the service quality standard model has been used for evaluation of service quality, Parasuraman, Zeithaml, & Berry (1985, 1988). Fornell et al. (1996) and Oh (2000) models with revision was used for evaluating the loyalty, and the instrument presented by Cauana, Money, and Berthon (2000) was used for evaluation of customer satisfaction. The focus of this research is five stars hotels in Vietnam, and 300 customers of these hotels were sampled. The results of this paper demonstrate that in all aspects, customers’ expectation, are higher than their perceptions of the hotels services. In addition, this research findings show that customer satisfaction plays the role of a mediator in the effects of service quality on service loyalty. Moreover, the findings of this study provide tourism professionals in Vietnam with more insight about the idea of TSQ and help them improve the quality of their services. Finally, there are some suggestions for further research.
30
Chang, Chieh-hsin, and 張皆欣. "A Study on Service Quality of Kinmen Tourism Industry and Satisfaction of Tourists." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/29855366329885930650.
Анотація:
碩士銘傳大學
管理科學研究所
87
Since the Civil Administration in Kinmen War Zone annulled in 1992, the local government has been engaged in the development of tourism as a means to promote the prosperity of Kinmen. In recent years, the industrial structure of Kinmen has transformed into the one relying on tourism, so the tourism industry has become of vital importance for Kinmen. Recently, a sharp decrease in the number of tourists, has resulted into worrisome situation is a major concern. In the long term, improving service quality is a major concern for the development of the tourism industry. The purpose of this thesis is to explore the dimension of service quality in Kinmen tourism industry and satisfaction of tourists. In this research, We use Factor Analysis is extract the major factors of Kinmen service quality. In addition, we introduce how to determine the key factors of satisfaction using Multi-linear regression and demonstrate how to identify the priorities of action in travel services using Importance－Performance Analysis. This work presents the results of using statistical analysis as a reference to establish the development policy of tourism in Kinmen for the local government and tourism related agencies.
31
Lee, Chun-Mei, and 李君美. "A study on the importance and satisfaction from the tourists on Bali Township tourism destination image and tourism recreation quality." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/75405164046180259733.
Анотація:
碩士中國文化大學
觀光休閒事業管理研究所
97
Bali Township of Taipei County was the commercial harbor in Tamsui River end with the earliest development in the past; however, its importance downfalls because of the harbor silting. Relative to the Tamsui River in the opposite of the river, it has slower development, but this helps it to reserve most of the natural resource and human landscape; after the grand opening of “Shihsanhand Musem” and the construction of many important public facilities in Bali Township, the tourism development of Bali Township is gradually brought up, and Bali Township is now a good place for recreation activity in northern Taiwan. This study mainly investigates the importance and satisfaction of tourists on Bali Township tourism destination image and tourism recreation quality. Tourists of major scenery spots in Bali Township are the major research targets for questionnaire survey in sampling way; a total of 412 effective survey questionnaires are obtained, the effec-tive sample recycling rate is 90.17％. The research data is analyzed by descriptive sta-tistical analysis, factor analysis, independent sample t-test, one-way ANOVA and Pear-son correlation analysis methods; meanwhile, Importance-Performance Analysis (IPA) method is used for the analysis. The analysis results are abstracted as in the followings: 1.Most of the tourists coming to Bali Township are people from northern Taiwan with ages in the range of 19-35 years old; the tourism motive is mainly the watching of natural scenery, relaxing and the enhancement of the relationship with family mem-bers or friends; the transportation vehicle is mainly based on automobile. 2.Tourists coming to Bali Township have tourism destination image on Bali of mainly taking the ferry, bicycle experience in the left riverside and the watching of natural scenery; tourist population statistic and tourism characteristics are important factors affecting tourism destination image. 3.Difference analysis is performed on the importance and satisfaction of tourism rec-reation quality as affected by tourist population statistical variable and tourism char-acteristic for tourists coming to Bali Township, and the result shows that significant difference level is achieved by most of them. 4.Difference analysis is performed on the importance and satisfaction of tourism rec-reation quality as affected by tourism destination image for tourists coming to Bali, and the result shows that most of them have reached significant difference level; from related analysis results, it is found that obvious positive relationship exists among tourism destination image factor and tourism recreation quality importance and satis-faction factor. 5.From Importance-Performance Analysis method, some results can be drawn on the importance and satisfaction from tourists on Bali tourism recreation quality; there are five items falling on A quadrant of “Keep Up the Good Work”, which belong to natu-ral scenery and perfect bicycle path planning, that is, they are of high importance and satisfaction; there are six items falling on B quadrant “Possible Overkill”, which be-long to tourism and recreation scenery spots and are of low importance but high sat-isfaction; there are five items falling in C quadrant of “low priority”, which belong recreation service facility and are of low importance and low satisfaction; there are six items falling on D quadrant of “Concentrate Here”, which belong to the water cleaning of Tamsui River and public facility and are of high importance and low sat-isfaction, in other words, it is item that needs to be improved urgently by related de-partments.
32
Swart, Magdalena Petronella. "A business tourist service quality scorecard for predicting tourist retention." Thesis, 2013. http://hdl.handle.net/10210/8521.
Анотація:
D.Comm. (Leadership in Performance and Change)The National Department of Tourism (NDT), in the National Tourism Sector Strategy (NTSS), highlighted the need for research on tourist service satisfaction. According to the Global Competitiveness Programme (GCP), most of the dissatisfied tourists are business travelers. There are gaps in the literature with reference to the operationalisation of, and relationship between, service quality scores and retention scores in the business tourism industry. The contextualisation and conceptualisation of the proposed SQSC will be supported by a discussion on service quality, the Balanced ScoreCard (BSC), and the relationship between service quality and the BSC. The proposed mediating role of Business Tourist Satisfaction (hereafter mostly referred to as Satisfaction) will be highlighted, while evidence will be provided that Business Tourist Retention (hereafter mostly referred to as Retention) can be a criterion variable in this measurement. It is also apparent that using specific market segmentation variables will enable business tourism managers to build business tourist retention strategies.
33
Chine, Tsung-Ching, and 簡綜慶. "Tourism service quality and customer satisfaction and behavior intention of tourism - as an example to the Penghu Tourism." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/36400055005954947520.
Анотація:
碩士亞洲大學
國際企業學系碩士班
96
With Taiwan's economic progress, people start on the quality of life, and the implementation of two-day weekend, so that more people have started planning trips ideas, of course, in addition to travel the distance, their travel is the quality of tourists seriously. Penghu of tourists each year about 500,000 people, and attract tourists to the Penghu Tourism factors, in addition to the Penghu has a comfortable climate, unique natural geological and a wealth of water activities, the Penghu County Government's annual festival organized by Huahuo or a series of tourism activities, is attracting many tourists to one of the purposes of tourism. In this study of people subject to Penghu tourism, the tourists themselves, as the Italian tourist awareness, tourism and the service quality and customer satisfaction, quality of tourism meet at the same time when the tourists, tourists of intent, it will once again willing to Penghu local tourism. This study used a questionnaire survey, mainly to Chinese tourists to the Penghu Tourism targeted, the survey by visitors to Penghu tourism quality analysis of the current market, 「visitor satisfaction」and 「visitor behavior intention」of the main factors, the information gathered For statistical analysis and narrative related to regression analysis, and includes building a 「tourist destinations like Italy」,「Quality Tourism Services」to 「customer behavior intention」of the affected models. Based on the findings found that 50% (51.0%) of the tourists is the first visit Penghu, the tourists went to Penghu to the majority of students (66.9%), while up to 80% (81.0%) of visitors to Penghu's main purpose is sightseeing And stay mostly in 2-3 days (75.4%). And by the results of that analysis, this study established tourist destination image, tourism service quality and tourism after the analysis of intent received positive relationship.Therefore, the institute has therefore proposed the hypothesis to be confirmed.
34
Lin, Lung-Chiang, and 林龍江. "A Study of Relationship among Transport, Tourism Motivation, Tourism Image, Tourism Quality and Tourism Benefits--A Case Study of Yangmingshan National Park." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/skzd29.
Анотація:
碩士南華大學
旅遊管理學系旅遊管理碩士班
104
Tourism as a part of modern life in different places, from 2016 in the full implementation of the labor day weekend, but also highlight the importance of tourism in the region close to Taipei Yangmingshan National Park is a convenient transportation and renowned for the popular tourist areas. In this study, tourism motivation, tourism image, tourism quality and tourism benefits as a starting point to explore the tourism-related behavior Yangmingshan National Park visitors, and the use of bicycles, motorcycles, cars and public transport for personal use four types of transport tourist spot as the object of investigation, a total of 420 questionnaires, the effective response rate was 95.24%. The results show: (1) travel motivation has a positive significant effect on the tourism image. (2) Travel motivations have significant positive impact on the quality of travel. (3) Travel motives significant positive impact on the tourism benefits. (4) the quality of tourism have significant positive impact on the tourism image. (5) significant tourism image has a positive impact on the tourism benefits. (6) the quality of tourism have significant positive impact on the tourism benefits. (7) partially mediated effects for tourism image between travel motivations and tourism benefits exist. (8) partially mediated effect on the quality of tourism between tourism motivation and tourism benefits exist.
35
"Service quality of Hong Kong tourism industry towards Mainland visitors." 2002. http://library.cuhk.edu.hk/record=b5890956.
Анотація:
[vddisc. 1] 大屿山一日遊(1) -- [vddisc. 2] 大屿山一日遊(2) -- [vddisc. 3] 海洋公園一日遊(1) -- [vddisc. 4] 海洋公園一日遊(2)[vddisc. 1] Dayushan yi ri you (1) -- [vddisc. 2] Dayushan yi ri you (2) -- [vddisc. 3] Hai yang gong yuan yi ri you (1) -- [vddisc. 4] Hai yang gong yuan yi ri you (2)
by Cheng Sheung Yan, Amy, Chiu Mei Wah, Annie.
Thesis (M.B.A.)--Chinese University of Hong Kong, 2002.
Includes bibliographical references (leaves 65-68).
Accompanying discs in VCD format.
ABSTRACT --- p.ii
TABLE OF CONTENTS --- p.iii
ACKNOWLEDGMENTS --- p.v
Chapter
Chapter I. --- BACKGROUND --- p.1
Purpose of Study --- p.1
Importance of Tourism to Hong Kong --- p.1
The Growing Market - China the Mainland --- p.3
Government Response and Policies --- p.5
Increasing Number of Complaints from Mainland Visitors --- p.7
Chapter II. --- LITERATURE REVIEW --- p.9
Customer Retention --- p.10
Tourists' Satisfaction --- p.12
Tourists' Perceptions and Satisfaction --- p.14
Chapter III. --- METHODLOGY --- p.16
Critical Incident Technique --- p.17
Research Implementation --- p.19
Chapter IV. --- FINDINGS --- p.20
Trip A: Big Buddha at Po Lin Monastery --- p.20
Critical Incidents --- p.21
Trip B: Ocean Park --- p.26
Critical Incidents --- p.27
Generalisation of Two Trips --- p.33
On Tour Guides --- p.34
On Shopping --- p.35
On Price --- p.36
On Food --- p.36
Chapter V. --- IMPLICATIONS AND RECOMMENDATIONS --- p.38
Tour Guides --- p.39
Language Proficiency --- p.39
Knowledge About Hong Kong --- p.39
Interaction with Tourists --- p.40
Attitudes --- p.41
Travel Agencies --- p.42
Market Segmentation --- p.42
Target Marketing --- p.45
Differentiation --- p.46
Retailing Staff --- p.50
Infrastructure of Tourism Industry --- p.51
Big Buddha --- p.51
Repulse Bay --- p.52
Ocean Park --- p.52
Chapter VI. --- CONCLUSION AND LIMITATIONS --- p.54
APPENDICES --- p.56
BIBLIOGRAPHY --- p.65
36
Chen, Ya-Ting, and 陳雅婷. "A Study of Taiwan Tourism image, service quality and satisfaction for Mainland Chinese tourists." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/03601750278125520688.
Анотація:
碩士國立高雄應用科技大學
觀光與餐旅管理研究所
103
The enormous economic benefits by opening to mainland tourists to visit Taiwan are definitely positive investment highlights for the tourism industry. All countries are now striving for tourists. For mainland tourists, we have inherent advantages, two-way cross-strait tourism exchanges, and substantial progress has been made. For the mainland tourists to visit Taiwan can enjoy more comfortable travel products and services, it is necessary to understand the mainland tourists to Taiwan's tourism image, in-depth understanding of mainland tourists needs, enhance the tourism value of the land off, which was currently important tourism and leisure industry topic. Therefore, understanding the mainland tourists to Taiwan for sightseeing imagery, as well as whether there are negative tourism image, tourism industry in Taiwan will help provide better quality of tourism. To learn mainland tourists to Taiwan to experience sightseeing tours, whether to feel bad quality of service, and whether or not the travel service experience adverse affects of mainland tourists to Taiwan tourism satisfaction. To assist Taiwan tourism authorities and tourism operators and service quality management strategy is the study motivation. This study used questionnaires and use Taiwan’s mainland tourists as objects to conduct a sample survey. Four hundred valid questionnaires were distributed by t- test, analysis of variance and regression analysis. After analysis, we made the following conclusions. (1) Mainland tourists to the natural landscape and human feeling of imagery in Taiwan is very good experience. (2) When mainland tourists travel to tangible service quality is the best, second is the quality of service times for service quality and responsiveness of care. They like natural landscape and multi religion culture and dislike food taste. (3) When mainland tourists are traveling in Taiwan, the obtained higher tourism quality than they originally expected. (4) They have partially significant differences on tourism image, service quality and satisfaction depend on their socioeconomic background. (5) Tourism image to service quality has partial significant positive influence. (6) Tourism image to satisfaction has partial significant positive influence. (7) Service quality to satisfaction has significant positive influence. Research suggestions: 1. Enhance the marketing strength of first and secondary cities, visitors are encouraged to visit Taiwan and publish their travel impressions on blogs and weibo. 2. Distinguish multi-level service and reception specifications and standards, in order to grade segment to tour mainland tourists to Taiwan market. 3. Multiple characteristics of tourism product development and increase network platform to build tourism opportunities. 4. Continue to improve service quality of Taiwan tourism industry and create tourist satisfaction.
37
HU, SHU-CHUAN, and 胡淑娟. "A Study of Service Quality Requirement for Oversea Tourism." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/40727341789092539482.
Анотація:
碩士大葉大學
企業管理學系碩士班
102
Abstract With national income growing, oversea tourism has become a popular leisure way for Taiwanese. How to offer high tourism quality to meet consumers’ requirements is a crucial factor to business. However, there are little literature devote to this important issue. This study reviewed related research about oversea tourism and identified the quality elements for oversea tourism. And this study applies the Kano model to classify these quality elements into 5 categories. The study sample is divided into group package tour(GPT) and individual travel(IT). The questionnaires are mailed to 500 consumers who had oversea travel experience with the assistance from 5 travel agencies. Finally, there are 290 validate questionnaires are collected, 185 is GPT and 105 is IT respectively. The results shown that there are 6 dimensions and 35 quality elements are identified. Through Kano model classification, there are 5, 16, 2, 11 and 1 elements are categorized into attractive quality, one-dimensional quality, must-be quality, indifferent quality and reverse quality for IT respectively. As for GPT, there are 17, 5,2,10 and 1elements are classified as above categories. This study results contributes to academics with identified quality elements and provide further insight for oversea tourism quality. For practices, this study can guide business improving quality with exactly quality elements. Keyword：Tourism quality, Group package tour, Individual travel, Kano model
38
Wang, Ling-Kuang, and 王令廣. "Tourism Factory Service Quality of Optimization and Innovation Strategy." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/02542746780046975101.
Анотація:
碩士中華大學
科技管理學系碩士班
102
For tourism factory a combination of traditional manufacturing industries, cultural and creative elements, innovative service and tourism experience characteristic if you can not continue to provide high quality and innovative services that you will lead to the loss of enterprise value, market reduce competitive. Therefore, how to effectively carry out service quality management and service innovation, the tourism factory industry and researcher has been the subject of active exploration. The purpose of this study was to integrate the customer service needs of exploration, indentifying service failure, and service optimization and innovative design for three-stage, and consider tourism factory for tourism recreation quality, tour guide service of service quality, and experience service quality for three major categories service characteristics in order to create a quality of service optimization and innovation model to provide tourism factory for service to improve and innovation planning in reference. First, in this study using a qualitative point of customer view and customer experience context to surveys and integrate RSQS scale assessments of the tourism recreation quality, tour guide service of service quality, and have the SENSES, FEEL, THINK, ACT, RELATE, and characteristics of experience service quality, to develop tourism factory customer service needs assessment scale, followed by questionnaires, and expected to collect 200 portion of customer needs and evaluate data of various types of quality, and using IPGA method to identify key service failure, finally, by five expert interviews and integrate service design quality function deployment(QFD) to develop a viable of quality of service optimization and innovative strategies. This result can provide to tourism factory manager, a part can assess the service quality scale, understand customer service needs, service pain points, identify service failure items, and quality of service optimization and innovative planning. Keyword: quality of service optimization , tourism factory, importance-performance and gap analysis(IPGA), service design quality function deployment(SD-QFD)
39
TSAI, WEN-JUNG, and 蔡文榮. "Tourism Industry’s Key Success Factors of Implementing Quality Assurance." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/76150571035574822475.
Анотація:
碩士長榮大學
高階管理碩士在職專班(EMBA)
102
In this changeable global environment, many businesses are facing the intense competition, and it enforced them to seek competitive advantage. As tourism industry, the quality assurance to consumers is recognized as a key factor affecting the performance of the firms increasingly. Due to this reason, the purpose of this study is like to find out the key success factors of the quality assurance in tourism industry. This study applied the Delphi method. A total of three questionnaire surveys were performed to derive consistent views from the experts and then summarized the key success factors from the experts. This study conducted a pair wise comparisons in the Analytic Hierarchy Process method to analysis the weight of each measure and priorities of individual indicators. The findings of this study indicated that " training the tour leader and guide" and "Interpretation technique of language and translation" are the most important key success factors of the quality assurance in tourism industry. At last, the results of this study will suggest the managers of tourism industry in some of practical management.
40
Qiu, Min-Qi, and 邱敏棋. "Exploring the Attractive Quality Elements for Tourism Website Design." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/7jj43j.
Анотація:
碩士國立臺中科技大學
多媒體設計系碩士班
100
With the intense competition among many travel websites, what factors should official travel websites possess to attract users is a key issue. In order to obtain the attractive factors in an objective perspective, it is to be explored the cognitive differences of official travel websites between people having dissimilar backgrounds. The method of this research is to combine three experiments with each other. In experiment A and B, Delphi Method and EGM Method are applied to obtain, the attractive factors of official travel websites from the opinions of design experts, design researchers, users and proprietors. In experiment C, Kano model analysis is applied to obtain the attractive qualities including specific activities, traffic information and food specialties. One-dimensional qualities include pictures, indifferent quality, map navigation, search functions and information. Then, Quantification I analysis is executed to obtain the correlation between attractive qualities and factors. The results reveal that the factors with higher correlative coefficient are images (graphic photos), topical activities (Scenery with local features), traffic information (free transportation) and special delicacy (night market) to designers. The factors with higher correlative coefficient are images (graphic photos), traffic information (route planning), topical activities (seasonal activities) and special delicacy (local specific food) to users. The conclusion yields the attractive qualities and factors of the official travel websites and the comparision of various users’ demands. It could benefit to design the user-centered websites and enhance the quality of websit.. The result could provide relevant proprietors or researchers as a reference.
41
CHEN, YUN-XIAN, and 陳芸賢. "Effects of Tourism Perceived Value and Experience Satisfaction on Quality of Life among Elderly Tourists." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/hf7za7.
Анотація:
碩士大葉大學
運動健康管理學系
105
The improvement of quality of life of the elderly is an important issue to which advanced countries around the world has attached importance. In general, the elderly’s level of acceptance of domestic and foreign tourism activities is extremely high. However, there are only a few studies in Taiwan investigating the relationship between elderly tourists’ participation in tourism activities and quality of life. Therefore, this study enrolled elderly tourists over the age of 55 as the subjects to investigate the relationship among three factors, tourism perceived value, experience satisfaction, and quality of life. This study conducted a questionnaire survey, and 387 valid questionnaires were returned. This study used structural equation modeling as the analysis tool. The research results showed that: (1) tourism perceived value has a positive effect on experience satisfaction; (2) experience satisfaction has a positive effect on quality of life of the elderly. Based on the research results above, tourism industry operators or relevant units are advised to further achieve the objective of improving quality of life of the elderly by improving tourism perceived value and increasing experience satisfaction during the planning of activities.
42
Lee, Chao-Hsien, and 李昭嫻. "A Study of Service Quality, Satisfaction and Touring Behavior Intention for Tourism Cruise in Kaohsiung." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/39538072990492801227.
Анотація:
碩士國立高雄應用科技大學
觀光與餐旅管理系
99
In recent years, due to the rapid economic growth, increase of National Income, changes of lifestyle as well as the new working policy, two days leave inquire of a week, released on 2001, so that people in Republic of China (Taiwan) have reduced working time and engaged more time in travel and leisure activities, moreover drawn more attention of life quality and entertainment. Kaohsiung city, Taiwan, after seven years of transformation from 1999's concept of "Maritime Capital" to 2006's image of the theme "Flower Waterfront City", has been doing more efforts to develop feelings of love and respect for the local characteristics. And makes good use of the water resources opening five pleasure boat routes in Kaohsiung Harbor and Love River, but the service contents on the pleasure boats such as entertainment or dining still have much space for improvement compared to those products on similar overseas cruise. Therefore the service quality promotion is one of the most important topics for Kaohsiung city to develop tourism cruise. The purpose of this study is to know about the service quality of Kaohsiung tourism cruise, the relationship between visitor’s satisfaction and the behavioral intention then to get to know more about current cruise operating performance for being a reference to managers. This study uses questionnaire survey method to investigate the passengers of Kaohsiung harbor tourism cruise. The total sampling numbers are 459, and the effective samples collected are 451 in return. The effective sampling rate has reached 98.25%. Further analyses have been used, such as factor analysis, multiple regression analysis and analysis of variance (ANOVA) to verify the assumption based on the collected data. The result of this study has demonstrated the following: 1. Different personal backgrounds have made significant differences towards service quality. 2. Different personal backgrounds have made significant differences towards satisfaction. 3. Different personal backgrounds have made significant differences towards behavior intention. 4. The tourism cruise service quality has a significant influence on the passenger’s satisfaction. 5. The passenger’s satisfaction has a significant influence on the behavior intention.
43
Lin, Chin-Ming, and 林志明. "Service Quality, Satisfaction, and Intent to Return in Sport Tourism -A Case Study of Cycling Tourism." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/03449719852012784251.
Анотація:
碩士大葉大學
管理學院碩士在職專班
99
The study aims at cycling tourism to investigate the relationships among service quality, degree of satisfaction, and intent to return. Cycling tourism is one of the series of sightseeing activities that carried out by the government. These activities can not only improve individual fitness and relax the mood, but also be suitable for the whole family members. Hence, people have positive impression toward cycling tourism. In the study, the researcher utilized purposive sampling to collect 228 valid respondents from the attendees of cycling tourism.By the questionnaire investigation and SEM to analyze the model of this study, the results show that the model has a well fit. The results of the study are as the following: 1.The service quality of cycling tourism has positive influence on the attendees’ satisfaction degree. 2. The attendee satisfaction degree of cycling tourism has positive influence on intent to return. 3. The service quality of cycling tourism can effectively predict the intent to return only via satisfaction degree as a mediate variable. The study draws the conclusion with a model evaluation and provides principles for planning the cycling tourism. Moreover, the researcher offers concrete suggestions for service providers, so as to enhance the service quality of cycling tourism, attendee satisfaction degree, and intent to return.
44
LI, WEN-YANG, and 李文揚. "A Study on Service Quality Gap of Tourism Factory-A case of SIHO Food Tourism Factory." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/h5ute6.
Анотація:
碩士南臺科技大學
休閒事業管理系
106
Factories transferring into tourism has been practiced for years overseas and brought in a huge amount of economical benefits. In recent years, the government in Taiwan has been promoting the cooperation between local industries and tourism. Such promotion transforms the manufacturing industry to be tourism-oriented, making tourism factories receive attention gradually. According to the Ministry of Economic Affairs, certified tourism factories have reached the number of 132 in 2018. Facing such a competitive environment, drawing tourists to visit and providing quality service are essential for factory tourism. Siho Foods Tourism Factory is one of the seven factories certified in the first-year evaluation by the Yilan Tourism Factory Development Association. However, Siho has encountered with challenges after years of transformation. Therefore, this study aimed to examine the service quality of Siho Foods Tourism Factory in light of the gap model of service quality, specifically probing into potential reasons for the differences between tourist expectation and actual perception. Both quantitative and qualitative data were adopted in this study. A questionnaire was used to investigate the expectation towards service quality of managers, employees, and tourists. Two managers and three employees were further interviewed to understand their opinions and practices about service quality. A total of 208 valid questionnaires from tourists(out of 214) and 25 valid questionnaires from managers and employees were collected. The results revealed that the expected and perceived service quality towards Siho Foods Tourism Factory differed depending on they are managers, employees, or tourists. The difference between employees’ services and service quality standards as well as that between tourist expectation and actual perception also indicated the existences of the Gap1, Gap 3, Gap 4, and Gap 5. As to the hypothesis testing, the quality assurance dimension of service quality positively affected satisfaction and revisiting willingness, and satisfaction positively affected revisiting willingness. Keywords: tourism factory, gap model of service quality, satisfaction, revisiting willingness
45
Tsai, Pei-Chun, and 蔡佩君. "A Study on the Application of Service Quality to Taiwan Innovative Tourism Cluster: Shuilimei Technological Tourism Cluster." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/06705777086814904942.
Анотація:
碩士國立中興大學
科技管理研究所
99
Recently, industry cluster has become the innovative business model. Through alliance, network and clusters, the service providers integrate the tourist resource and manage them together in order to accelerate industry development, upgrade the value of service, make profits and increase the competitiveness. Tourism is one part of service Industry. Nowadays, there are many tourist operators including the farmers in leisure agriculture industry do some “innovations” in their service/products for increasing the service quality, service value and customer satisfaction. Therefore, the purpose of this study is to explore the beneficial results when the tourist operators establish the tourism cluster to manage the leisure agriculture business. This paper uses the service quality to discuss the benefit from the rural tourism cluster and designs the service quality scale which has five dimensions from SERVQUAL scale and one dimension “service innovation” from this research. This service quality scale examines the expected service before tourists undergo the tourist actives and perceived service after they experience the tourist services. And then this research made some hypotheses to check the influence between tourist operators providing service innovation and service quality or customer satisfaction. The research sample is Shuilimei technological tourism cluster. A total of 300 questionnaires were sent, and 226 valid questionnaires were received. The conclusions of this research are that all the perceived services are greater than expected service which means that the rural tourism has the good service quality under the cluster model and service innovation has positive and significant influence on customer satisfaction and service quality. In addition, by evaluating the service quality of the tourism, it could help the cluster to examine its cooperative model.
46
Wang, Yu-Ling, and 王毓翎. "How to Improve Chinese Tourusts to Taiwan's Quality of Tourism." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/nmzpk2.
Анотація:
碩士中華大學
企業管理學系碩士班
101
In recent years, Taiwan, as times changed and rapid economic growth of the tourism industry in economic development to become one of the most important industries. While China's rapid economic development is also under increasing emphasis on leisure activities. Currently mainland tourists to visit Taiwan is a "tour groups" approach to Taiwan for sightseeing tourism and travel agents is to emphasize the scale to evaluate the quantity received, and thus the quality of tourism, the tourism industry price-cutting competition, leading to mainland tourists to visit Taiwan tourism tends to low quality. Therefore, this study would like to know how to improve mainland tourists to visit Taiwan's tourism quality, then put forward to improve, making the tourism quality to be more complete. In this study, through literature and data collected construct assessment hierarchical structure, the use of CFPR method to calculate the weight and sorting, the results show the overall dimensions under the assessment criteria weights rank order of "travel", "stay" and "meal food ", these results are expected to provide the experts and scholars in the field of future tourism for improvement when a reference basis.
47
Shiuan-Shyu and 徐萱. "Aanalysis of package tour, quality and competition in tourism industry." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/46841084683814980978.
Анотація:
碩士中國文化大學
經濟學系
103
Recently, a Taiwanese visitors to the mainland to play, a major accident occurred unfortunate accident, which resulted in many dead or missing and more than a light injuries tragedy, arouse people of the importance of travel insurance. In May 2014 he went to the Liberty Times reported that China's tourism has caused casualties Wufu fall river travel agency, was questioned into shopping trips, because travel and spawn in time travel accident, travel guild whole Federation Secretary-General said that does not mean low-cost group insecurity, Deputy stressed Five travel agencies, tour itinerary although arrange three shopping, but accidents caused by climatic factors, and price should not matter. Fare competition problem is low fares, tourism will certainly poor quality it? The optimal fare passengers suffered higher risk factors can be controlled in a travel agency trip will certainly lower it? This article is different from the competition in the last ten years the travel industry to explore research methods literature of all use "metering regression" empirical analysis, this paper "pure mathematical theory" approach to construct "theoretical model" for the social reality of the single were similar layer tourism supply chain and double tourism supply chain, quality and optimal tour of tourism is also affected. Results of this study do not represent all groups rejected the cheap unsafe travel industry rhetoric, was deduced, fares low, the risk of accidents is human travel experience is bound to increase. The next tour is high, the travel agency may be made in advance many precautions, people risk not happen, so the man would naturally reduce the risk of accidents. However, the risk of loss due to random factors, it is not man-made controllable and predictable, so the travel agency is not necessarily to lower fares to attract tourists, local and foreign travel agencies to cooperate with each other as long as there is mutual relationship, regardless of the occurrence of random factors encountered tours or risk of loss caused by human factors, local travel agencies must respond in order to reduce fares. Foreign travel agencies and tour local decisions, will exhibit a positive relationship with the travel time peak seasons, such as low group price (low season), tourism quality standards must be low.
48
Silva, Sara Isabel Rodrigues. "Tourism and air quality: an econometric study for European countrie." Master's thesis, 2019. http://hdl.handle.net/10773/27493.
Анотація:
The strong growth of the tourism sector in some European countries, in the last years, has changed the way citizens and politicians look at this sector, as regards its environmental impact and the consequences it may have on the air quality of destinations, in particular. Recently, tourism started to be analyzed together with the variables related with air quality and the true impact of these concepts on each other started to be analyzed, since tourism on the one hand can affect the environment, and on the other it is also heavily dependent on it for development and growth.
This study fetches to understand the impact of air quality in the moment of choosing a tourism destination or, the impact that tourism may have on the air quality of a specific place.
The indicators used were the nights spent at tourist accommodation establishments, as representative of tourism demand, and the PM10 concentration levels as representative of air quality. This data was worked on a Multivariate Framework and using a Vector Autoregressive Model (VAR), focusing on European countries (Austria, Cyprus, UK, Italy and Switzerland) for monthly figures that cover the period from January 2008 to January 2015.
The results show that for Austria and Italy tourism growth can deteriorate air quality. On the other hand, a poorer air quality of the destination may decrease the tourist demand, as evidenced for Cyprus and Great Britain. Overall, causality results show that tourism causes PM10 levels, and variance decomposition results show that shocks in PM10 levels explain a large percentage of the error variation in tourist demand.
The main results are useful, in particularly for environmental policy making over tourism. Authorities should provide effective measures to improve air quality, for instance through the establishment of early warning mechanisms to monitor air pollution in certain touristic regions and taking effective measures to recover the potential damage on destination’s brand and image. Moreover, authorities should analyze which tourism activities or tourist behavior can be damaging the environment, in particular air quality, and adopt corrective policies that minimize these impacts.O forte crescimento do setor do turismo em alguns países europeus, nos últimos anos, mudou a maneira como os cidadãos e os políticos encaram esse setor, em particular no que diz respeito ao seu impacto ambiental e às consequências que ele pode ter na qualidade do ar dos destinos, em particular. Recentemente, o turismo passou a ser analisado juntamente com as variáveis relacionadas com a qualidade do ar e o impacto mútuo desses conceitos passou a ser analisado, uma vez que por um lado, o turismo pode afetar o meio ambiente e, por outro, também é fortemente dependente dele para se desenvolver e crescer. Este estudo procura entender o impacto da qualidade do ar no momento de escolher um destino turístico ou o impacto que o turismo pode ter na qualidade do ar de um local específico. Os indicadores utilizados foram as noites em estabelecimentos turísticos, como variável representativa da procura turística, e os níveis de concentração do PM10, como variável representativa da qualidade do ar. Esses dados foram trabalhados numa estrutura multivariada e usando um modelo de vector autoregressivo (VAR), com foco em países europeus (Áustria, Chipre, Reino Unido, Itália e Suíça) para valores mensais que cobrem o período de janeiro de 2008 a janeiro de 2015. Os resultados mostram que, na Áustria e na Itália, o crescimento do turismo pode degradar a qualidade do ar. Por outro lado, uma qualidade do ar mais baixa do destino pode diminuir a procura turística, como foi evidenciado para o Chipre e Grã-Bretanha. Em geral, os resultados de causalidade mostram que o turismo causa os níveis de PM10 e os resultados da decomposição da variância mostram que os choques nos níveis de PM10 explicam uma grande percentagem de variação nos erros da procura turística. Os principais resultados são úteis, principalmente para a formulação de políticas ambientais sobre o turismo. As autoridades devem tomar medidas efetivas para melhorar a qualidade do ar, por exemplo, o estabelecimento de mecanismos de alerta precoce para monitorar a poluição do ar em certas regiões turísticas e a tomada de medidas efetivas para recuperar os possíveis danos à marca e imagem do destino. Além disso, as autoridades devem analisar quais as atividades turísticas ou os comportamentos do turista que podem estar a prejudicar o meio ambiente, em particular a qualidade do ar, e adotar políticas corretoras que minimizem esses impactos.
FEDER - Programa Operacional Fatores de Competitividade (COMPETE2020) e por Fundos Nacionais através da FCT do MEC no âmbito do Projeto ARTUR – O impacte da qualidade do AR na competitividade de destinos TURÍSTICOS – CESAM e GOVCOPP” Projeto (02/SAICT/2017) (UID/AMB/50017 - POCI-01-0145-FEDER-029374).
Mestrado em Economia
49
侯萱洳. "Exploring Key Factor to improve tourism service quality in Hsinchu." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/20281675826911483733.
Анотація:
碩士玄奘大學
企業管理學系碩士班
105
With the development of social economic prosperity, the increase of average national income, the change of social structure, the implementation of the two-days off policy and the change of values of people's life; therefore, people slowly began to pay attention to sightseeing and leisure life. On the other hand, owing to the implementation of the two-days off policy in 2001, it led to the vigorous development of domestic tourism market; moreover, leisure industry has become the mainstream of the chimney industry. This study focuses on discussing the key factors in the improvement of the quality of tourism services in Hsinchu, and further explores the differences in the views of the government, academics and industry with the government, scholars and practitioners on how to combine the government, academics and industry to enhance the quality of tourism services. Therefore, this study uses the Analytic Hierarchy Process (AHP) to analyze the key factors through experts and expert opinion survey and analysis, the main conclusions are as follows: First, after the focused discussion in the Hsinchu area tourism service quality improvement key factors to assess the weight of the index system for the tourism resources rich, diversity of information dissemination, people's transportation convenience, security mechanism, environmental facilities, talent, Surface, 32 indicators guidelines. Second, through the analysis of AHP Hsinchu tourism services to enhance the quality of the key due to the assessment of the weight of the weight, in the first layer of tourism resources for the rich elements of the weight value of 0.305 order first, information dissemination diversity factor weight weight 0.275 Second, the people of the convenience of traffic factors Weight 0.70 ranking Third, the security mechanism factors Weight 0.90 ranked fourth. Third, through the AHP analysis of Hsinchu tourism services to enhance the quality of the key assessment of the 32 indicators of the size of the standard size, in the second layer of "training industry professionals," the overall index criteria weight value of 0.438 first, "traffic convenience" index criteria weight value 0.431 Second, the "sightseeing hardware and software facilities" index criteria weight 0.359 third, "accident handling" indicator criteria weight 0.355 ranked fourth. This paper first explores the importance of the evaluation criteria by using the AHP to explore the key factors of the improvement of the quality of tourism service in Hsinchu through the literature review and the preliminary evaluation of the data collection and finishing. The results show that the training of industrial talents, convenient transportation, tourism, hardware and software facilities to increase the quality of sightseeing services, so that more tourists to play.
50
Fong, Wei-chieh, and 馮威傑. "Research on Constructing Quality Evaluation Indexed and Performance Assessment of the Relationship Between Cultural Heritage Tourism in Environmental Education and Tourists Relationship Quality." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/72359044837055266135.
Анотація:
碩士國立聯合大學
建築學系碩士班
103
With advances in technology, it promotes economical and social development. Tourist industry plays an important role on both increasing one country’s visibility in the whole world and raising its economic income. Cultural heritage tourism has become an international tourism trend. However, with the prevailing tourism industry, it also brings byproduct, such as climate change and the destruction of local and cultural environment, and these situations raise the awareness of the idea on cultural heritage protection and environmental education. Countries in the whole world are actively promoting the concept of sustainability, low-carbon, green energy and environmental protection, etc. However, environmental damage cannot be avoided in a short time; in order to reduce the harm, it is urgent to establish perfect business model of cultural heritage tourist integrated with environmental education. If we find out the root cause, the reason of damaged environment is human beings. Cultivation of environmental protection awareness should be taken into action from local, and environmental education integrated into it can enhance the quality of environment and tourist, and thus has a direct positive impact on the relationship quality with tourists. Accordingly, this study will be adopted multiple criteria decision making (MCDM) to analyze the relevant literature on cultural heritage tourism, environmental education and the relationship quality to obtain the best management performance index of cultural heritage tourism integrated with environmental education. First, the author will screen performance index with Fuzzy Delphi Method (FDM), and then explain the relationship between cultural heritages integrated with environmental education business strategy and relationship quality by the Influential Network Relation Map (INRM), which is constructed by Decision Making Trial and Evaluation Laboratory (DEMATEL). Then to get importance weights of each assessment strategy and review the performance of empirical case, the author will adopt DEMATEL-based ANP (DANP) and VlseKriterijumska Optimizacija I Kompromisno Resenje (VIKOR) to build the assessment mode of cultural heritage tourism integrated with environmental education and the tourist relationship quality. The empirical case of this study is Shengxing Station railway cultural scenic area. The result shows that the sustainable business management and social economic benefits two dimensions performance are the worst; it means that in the cultural heritage tourism area, it should strengthen local social economy and build the environmental concept of the sustainable “knowledge” and “skills”, and the low-carbon design for buildings and green marketing mechanism are the top consideration and should be improved the most. It also shows the performance index that built in this study can be an evaluation basis for future decision makers as promoting cultural heritage tourism integrated with environmental education and tourist relationship quality.