Дисертації з теми "Purchase Behaviour at Airport"
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Newman, Andrew Julian. "Consumption and the inanimate environment : the airport setting." Thesis, Manchester Metropolitan University, 1997. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.388145.
Повний текст джерелаAnuar, Nur Khairiel. "The impact of airport road wayfinding design on senior driver behaviour." Thesis, Cranfield University, 2016. http://dspace.lib.cranfield.ac.uk/handle/1826/11806.
Повний текст джерелаSmith, N. Craig. "Ethical purchase behaviour and social responsibility in business." Thesis, Cranfield University, 1985. http://hdl.handle.net/1826/3390.
Повний текст джерелаMorapane, Mondiya Nametso. "Functionally illiterate consumers’ food purchase behaviour in Botswana." Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/41246.
Повний текст джерелаDissertation (MConsumer Science)--University of Pretoria, 2012.
gm2014
Consumer Science
unrestricted
Suh, Bo Won. "Factors influencing consumers' perceptions, intention to purchase and realised purchase behaviour for organic food in South Korea." Thesis, University of Surrey, 2009. http://epubs.surrey.ac.uk/2873/.
Повний текст джерелаBudd, Thomas. "An examination of passenger surface access travel behaviour." Thesis, Loughborough University, 2013. https://dspace.lboro.ac.uk/2134/13568.
Повний текст джерелаKarlsson, Sofia. "Purchase behaviour analysis in the retail industry using Generalized Linear Models." Thesis, KTH, Matematisk statistik, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-234684.
Повний текст джерелаMatematisk statistik tillämpas i denna masteruppsats för att analysera köpbeteende baserat på kunddata från det svenska varumärket Indiska. Syftet med studien är att bygga modeller som kan hjälpa till att förutsäga försäljningskvantiteter för olika produktklasser och identifiera vilka faktorer som är mest signifikanta i de olika modellerna och därtill att skapa en algoritm som ger förslag på rekommenderade produktkombinationer i köpprocessen. Generaliserade linjära modeller med en negativ binomialfördelning utvecklades för att beräkna den förutspådda försäljningskvantiteten för de olika produktklasserna. Dessutom används betingad sannolikhet i algoritmen som resulterar i en produktrekommendationsmotor som baseras på den betingade sannolikheten att de föreslagna produktkombinationerna är inköpta.Från resultaten kan slutsatsen dras att alla variabler som beaktas i modellerna; originalpris, inköpsmånad, produktfärg, kluster, inköpsland och kanal är signifikanta för det predikterade resultatet av försäljningskvantiteten för varje produktklass. Vidare är det möjligt att, med hjälp av betingad sannolikhet och historisk försäljningsdata, konstruera en algoritm som skapar rekommendationer av produktkombinationer av en eller två produkter som kan köpas tillsammans med en produkt som en kund visar intresse för.
Ismail, Mohamed Zameel, and Aly Al-Saeeady. "Consumer Behaviour towards the Purchase and Usage of Electric Vehicles by Swedish Millennials." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48432.
Повний текст джерелаHUO, Yue. "Susceptibility to global consumer culture : scale development and purchase behaviour of Shanghai consumers." Digital Commons @ Lingnan University, 2008. https://commons.ln.edu.hk/mkt_etd/7.
Повний текст джерелаWhite, Samantha Karen. "Consumption motives for luxury fashion products : effect of social comparison and vanity of purchase behaviour." Thesis, University of Canterbury. Department of Management, Marketing and Entrepreneurship, 2015. http://hdl.handle.net/10092/10788.
Повний текст джерелаLatter, Chelsey Renee. "Status consumption and uniqueness : effects on brand judgement and purchase intention." Thesis, Curtin University, 2012. http://hdl.handle.net/20.500.11937/811.
Повний текст джерелаHenning, Olof, and Samuel Karlsson. "Environmental attitudes and how they affect purchase intentions of environmentally friendly automobiles : An emperical study on Chinese students at Jönköping University." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-16083.
Повний текст джерелаEsterhuizen, Joanne. "The impact of culture on trust and purchase intention in social commerce shopping behaviour." Master's thesis, Faculty of Commerce, 2018. http://hdl.handle.net/11427/30129.
Повний текст джерелаHassan, Abd El-Aziz Ali Mohamed Ibrahim. "Multi-parties effects upon the purchase behaviour of children : an applied study on children's shoes at Dakahlia Governorate- Egypt." Thesis, University of Huddersfield, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.247388.
Повний текст джерелаHsu, Helen Chih-Han. "Understanding the impact of tobacco industry promotional activities on youth smoking behaviour." Thesis, University of British Columbia, 2008. http://hdl.handle.net/2429/2495.
Повний текст джерелаJinting, Li, Han Jie, and Qiu Zhaofeng. "An Empirical Study on Greenwashing and Consumers' Green Purchase Intention in Chinese Electrical Appliance Market." Thesis, Jönköping University, IHH, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52815.
Повний текст джерелаAmaro, Suzanne Fonseca. "Determinants of online travel purchase intentions: a holistic approach." Doctoral thesis, Universidade de Aveiro, 2014. http://hdl.handle.net/10773/12479.
Повний текст джерелаOnline travel shopping has attracted researchers due to its significant growth and there is a growing body of literature in this field. However, research on what drives consumers to purchase travel online has typically been fragmented. In fact, existing studies have largely concentrated on examining consumers’ online travel purchases either grounded on Davis’s Technology Acceptance Model, on the Theory of Reasoned Action and its extension, the Theory of Planned Behaviour or on Roger’s model of perceived innovation attributes, the Innovation Diffusion Theory. A thorough literature review has revealed that there is a lack of studies that integrate all theories to better understand online travel shopping. Therefore, based on relevant literature in tourism and consumer behaviour, this study proposes and tests an integrated model to explore which factors affect intentions to purchase travel online. Furthermore, it proposes a new construct, termed social media involvement, defined as a person’s level of interest or emotional attachment with social media, and examines its relationship with intentions to purchase travel online. To test the 18 hypotheses, a quantitative approach was followed by first collecting data through an online survey. With a sample of 1,532 Worldwide Internet users, Partial Least Squares analysis was than conducted to assess the validity and reliability of the data and empirically test the hypothesized relationships between the constructs. The results indicate that intentions to purchase travel online is mostly determined by attitude towards online shopping, which is influenced by perceived relative advantages of online travel shopping and trust in online travel shopping. In addition, the findings indicate that the second most important predictor of intentions to purchase travel online is compatibility, an attribute from the Innovation Diffusion Theory. Furthermore, even though online shopping is nowadays a common practice, perceived risk continues to negatively affect intentions to purchase travel online. The most surprising finding of this study was that Internet users more involved with social media for travel purposes did not have higher intentions to purchase travel online. The theoretical contributions of this study and the practical implications are discussed and future research directions are detailed.
A compra de viagens online tem atraído investigadores dado o seu significativo crescimento e existe uma crescente literatura nesta área de investigação. Contudo, estudos sobre o que motiva consumidores a comprar online têm sido fragmentados. De facto, os estudos existentes em grande parte baseiam-se no Modelo de Aceitação de Tecnologia de Davis, no Teoria da Ação Refletida, na Teoria do Comportamento Planeado ou na Teoria de Difusão de Inovações de Roger. Uma extensa revisão da literatura permitiu revelar que há uma falta de estudos que integram todas as teorias para a melhor compreensão da compra de viagens online. Deste modo, baseado em literatura relevante na área de Turismo e de comportamento do consumidor, este estudo propõe e testa empiricamente um modelo integrado para explorar quais os fatores que afetam a intenção de comprar viagens online. Mais, propõe um novo constructo, designado de envolvimento com social media, definido como o nível de interesse ou ligação emocional com social media, examinando a sua relação com a intenção de compra de viagens online. Foi utilizada uma abordagem quantitativa para testar as 18 hipóteses, recolhendo dados através de um questionário disponível online. Com uma amostra de 1532 utilizadores mundiais de Internet, o método de Partial Least Squares foi utilizado para verificar a validade e fiabilidade dos dados e testar as relações formuladas entre os constructos. Os resultados indicam que as intenções de comprar viagens online são maioritariamente determinadas pela atitude em relação à compra de viagens online, que por sua vez é influenciada pelas vantagens relativas percebidas e pela confiança na compra de viagens online. Os resultados também revelam que o segundo preditor mais importante das intenções de comprar viagens online é a compatibilidade, um atributo da Teoria de Difusão de Inovações. Por outro lado, apesar de a compra de viagens online ser atualmente uma prática comum, o risco percebido continua a afetar negativamente a intenção de comprar viagens online. Um dos resultados mais surpreendentes deste estudo foi que utilizadores de Internet mais envolvidos com social media relacionados com viagens não tinham maiores intenções de comprar viagens online. As contribuições teóricas deste estudo e as implicações práticas são discutidas e linhas de investigação futura são apontadas.
Buis, Martinus, Anna Johnsson, and Tristan Thormann. "Fair Trade and its impact on the purchasing process : Using the AIDA model." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-43922.
Повний текст джерелаKarathanassi, Vassiliki. "Exploring elements of the cheese purchase decision process through application of purchasing involvement methodology : the case of cheese products in Athens, Greece." Thesis, Imperial College London, 1995. http://hdl.handle.net/10044/1/8785.
Повний текст джерелаAhn, Inja Marketing Australian School of Business UNSW. "The impact of national culture on the planning and purchase-consumption behaviour of international leisure travellers." Awarded by:University of New South Wales. School of Marketing, 2005. http://handle.unsw.edu.au/1959.4/20803.
Повний текст джерелаShams, Hayat Mohammed. "Incremental consumption and the purchase of experimental products : an investigation of Gulf Arabs' holiday tourism behaviour." Thesis, University of Surrey, 1989. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.328787.
Повний текст джерелаMolo, Ryan Patromo, and Justin Carre. "Green Marketing : Student’s perceptions and preferences in the University of Gavle." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-19894.
Повний текст джерелаKlimo, Ján. "Stimulating Repeat Purchase Behavior: Case Study of Solosso Company." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113956.
Повний текст джерелаCarlsson, Lisa J., and Sara Chehimi. "Multimedia and Purchase Intentions : Web Design for Fashion E-Tailers." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15603.
Повний текст джерелаClarke, Peter, and n/a. "Parental Gift Giving Behaviour at Christmas: An Exploratory Study." Griffith University. School of Marketing and Management, 2004. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20040520.103119.
Повний текст джерелаClarke, Peter. "Parental Gift Giving Behaviour at Christmas: An Exploratory Study." Thesis, Griffith University, 2004. http://hdl.handle.net/10072/367633.
Повний текст джерелаThesis (PhD Doctorate)
Doctor of Philosophy (PhD)
School of Marketing and Management
Full Text
Cornish, Amelia Rose. "Understanding consumer purchasing behaviour: a pathway to healthier, kinder food choices." Thesis, The University of Sydney, 2020. https://hdl.handle.net/2123/22333.
Повний текст джерелаSharma, Mukesh, and mukesh sharma au@gmail com. "Role of Beliefs and Past Experience in Forming Resort Accommodation Purchase behaviour: A Study of Australian Tourists." RMIT University. Management, 2009. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20090507.121635.
Повний текст джерелаDamsjö, Evelina, Fanni Mattsson, and Amanda Olsson. "A global pandemic’s influence on consumer behaviour : A quantitative study on how the social constraints due to COVID-19 has affected the engagement in post-purchase behaviour." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-104588.
Повний текст джерелаVeldman, Stian. "Consumer perceptions of beer products at the point of purchase / Veldman S." Thesis, North-West University, 2011. http://hdl.handle.net/10394/7342.
Повний текст джерелаThesis (M.B.A.)--North-West University, Potchefstroom Campus, 2012.
Brännman, Jennie, and Stina Nordlund. "Teknikens gråhåriga marknad - vi är här för att stanna : Vad påverkar äldres köpbeslut av ny teknologi?" Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-45102.
Повний текст джерелаHenne, Lisa-Marie. "How the portuguese wine can further penetrate the german wine market." Master's thesis, ISA/UL, 2015. http://hdl.handle.net/10400.5/11212.
Повний текст джерелаFor a successful export of portuguese wine it is necessary to analyse the consumer behaviour of the various target countries. Only if the consumer behaviour is understood one is able to develop and implement marketing strategies as well as products that address market and consumer needs appropriately. As Germany is one of most important import countries for wine this paper solely focusses on the german wine market. It is therefore of major importance to analyse the consumer behaviour, aiming to identify the most valued attributes when choosing portuguese wines, understanding their purchasing habits and their expectations from Portuguese wines. The results of this study showed that german consumers like to drink refreshing white wines as well as slender and classy red wines. Customers who are already used to portuguese wine associate them with exceptional quality and great price-quality ratio. The majority of the sample are lacking of an intellectual connection to portuguese wine though. Another finding of this paper is that German consumers are very discount driven and demand value for their money on the one hand but are also willing to spend larger amounts of money for good recommended wines on the other hand. To understand these patterns of behaviour is an essential premise in order to effectively penetrate the German market
Gu, Cheng. "Status Consumption in High Tech Products Upgrading Purchase: A Study of the Extended Theory of Planned Behaviour Model." Thesis, Université d'Ottawa / University of Ottawa, 2017. http://hdl.handle.net/10393/35839.
Повний текст джерелаGuo, Yue. "The Development of a Model For Empirically Testing Virtual Item Purchase Behaviour in Virtual Worlds : Theory and Results." Thesis, University of East Anglia, 2009. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.514240.
Повний текст джерелаSchäufele, Isabel [Verfasser]. "Factors influencing the purchase behaviour of consumers for organic wine: An analysis of household panel data / Isabel Schäufele." Kassel : Universitätsbibliothek Kassel, 2018. http://d-nb.info/1163736775/34.
Повний текст джерелаChik, T. K. C. "Organisational buying behaviour in a planned economy- the purchase of foreign technology in the People's Republic of China." Thesis, University of Manchester, 1988. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.383497.
Повний текст джерелаChoi, Young Min. "A structural equation model of the determinants of repeat purchase behaviour of online grocery shoppers in the UK." Thesis, University of Newcastle upon Tyne, 2013. http://hdl.handle.net/10443/1916.
Повний текст джерелаLin, Chen-yu. "Effect of socio-economic, personal and perceptual variables on Taiwanese consumers' private brands purchase behaviour : an integrated framework." Thesis, University of Edinburgh, 2010. http://hdl.handle.net/1842/9817.
Повний текст джерелаŠtěpánková, Zuzana. "The Importance of Sustainable Development: Perception of Corporate Social Responsibility and its Impact on Czech Consumers' Purchase Behaviour." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-198666.
Повний текст джерелаBador, Aida, Pei San Sarah Low, and Meriem Manouchi. "Cause-Related Marketing : How Swedish fashion retailers increase purchase intentions by doing good." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12709.
Повний текст джерелаThe aim of this study is to investigate what factors are important when implementing cause-related marketing within the Swedish fashion retail market, in order to change the purchase intention of customers. Cause-related marketing (CRM) is a widely used marketing tool within the Swedish fashion industry. There has been an increasing trend of using cause-related marketing as part of corporate social responsibility strategy. Companies increasingly believe that associating their corporate identity with good causes can be an effective marketing tool. There is limited research about CRM with a bearing on the Swedish market and the fashion industry. This has given the authors an interesting field for research and analysis.
A quantitative method was used to collect primary data. A survey was conducted among customers of H&M, Lindex, Mango and Indiska. These companies were chosen after the observation of a large amount of Swedish based fashion retailers and their involvement within CRM. The results indicate that there is a link between cause-related marketing and customer purchase intentions. CRM campaigns have positive effects on customers by increasing their purchase intentions. Marketing communication, price, customer attitude and fit are important factors that affect the purchase of CRM products. A further investigation can be useful for companies and researchers in the field of marketing strategies.
Karimi, Sahar. "A purchase decision-making process model of online consumers and its influential factor : a cross sector analysis." Thesis, University of Manchester, 2013. https://www.research.manchester.ac.uk/portal/en/theses/a-purchase-decisionmaking-process-model-of-online-consumers-and-its-influential-factora-cross-sector-analysis(702ce943-3925-4b84-b99f-d170d3b8e386).html.
Повний текст джерелаMeisnerová, Aneta. "Analýza trhu biopotravin." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-198214.
Повний текст джерелаSen, Saga. "Brand and programme loyalty consequences towards preference, intention and purchase behaviour outcomes among low-income consumers in emerging markets." Diss., University of Pretoria, 2020. http://hdl.handle.net/2263/80515.
Повний текст джерелаMini Dissertation (MBA)--University of Pretoria, 2020.
Gordon Institute of Business Science (GIBS)
MBA
Unrestricted
Labuschagne, Adri. "Consumers' expectations of furniture labels during their pre–purchase information search : toward label development / A. Labuschagne." Thesis, North-West University, 2010. http://hdl.handle.net/10394/4694.
Повний текст джерелаThesis (M. Consumer Science)--North-West University, Potchefstroom Campus, 2011.
Fanoberova, Anna, and Hanna Kuczkowska. "Effects of source credibility and information quality on attitudes and purchase intentions of apparel products : A quantitative study of online shopping among consumers in Sweden." Thesis, Umeå universitet, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-123550.
Повний текст джерелаLancere, de Kam Eva, and Jacqueline Diefenbach. "Understanding the Digital Future : Applying the Decomposed Theory of Planned Behaviour to the Generation Y's Online Fashion Purchase Intention while Creating and Using a Customised Avatar." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23485.
Повний текст джерелаBarros, António Maria Melo e. Castro Monteiro de. "O consumidor verde português : da preocupação ambiental ao consumo de produtos verdes." Master's thesis, Instituto Superior de Economia e Gestão, 2011. http://hdl.handle.net/10400.5/10150.
Повний текст джерелаAs questões ambientais têm vindo a ganhar maior relevância nos últimos anos, em grande parte devido a uma produção e consumo pouco sustentáveis, provocando uma tomada de consciência por parte da sociedade, da necessidade de conciliar o desenvolvimento económico com a preservação do meio ambiente. O presente trabalho pretende avaliar o nível de consciência ecológica do consumidor português em relação aos bens e serviços que procura, bem como analisar se efectivamente os consumidores portugueses adquirem produtos verdes e quais as suas características socio-demográficas (idade, habilitações literárias, género e rendimento). É também alvo desta investigação perceber qual a influência da actual crise económica na compra de produtos verdes. Desenvolveu-se um questionário adaptado do trabalho de Straughan e Roberts (1999), que visava medir o nível de consciência ecológica dos consumidores portugueses. Para medir a intenção de compra de produtos verdes, bem como a sua compra efectiva, recorreu-se à análise utilizada por Chan (2001). Aplicou-se o questionário a uma amostra de conveniência, do qual advém uma análise quantitativa da informação recolhida. Os resultados demonstram que a maioria dos inquiridos apresenta um nível de consciência ecológica elevado, este verifica-se mais concretamente nos indivíduos do género feminino e que não possuem habilitações literárias de nível superior. Verificou-se também, que os consumidores que apresentam um nível de consciência ecológica elevado demonstram intenção de compra de produtos verdes e consequentemente uma compra efectiva destes mesmos produtos. Por fim, constata-se que a situação económica actual influencia negativamente a aquisição de produtos verdes.
As environmental issues have become more relevant throughout the years due both to unsustainable production processes and to consumer habits, society has become aware of the necessity to balance economic growth with environmental preservation. The aim of this research project is firstly to evaluate the level of ecological awareness of the Portuguese consumers taking into account the products and services sought, secondly to analyse if the Portuguese consumer buys green products and thirdly to study the socio-demographic characteristics of the consumers (age, educational skills, gender and income) and how the economic crisis affects the purchasing of green products. The questionnaire was based on the Straughan and Roberts´s model (1999) and it takes into account the purpose of measuring the level of Portuguese consumer?s ecological awareness. In order to measure the purchasing intention of green products as well as the final purchasing, the analysis model was taken from Chan (2001).The questionnaire was applied to a convenience sample and it shows a quantitative analysis from the gathered information. The results show that the majority of the respondents have a high level of ecological consciousness being mostly women who do not have high level of educational skills. It was also shown that consumers who own a high level of ecological consciousness show the intention of buying green products and consequently buy these products. Finally, the current economic situation influences negatively the purchase of green products.
Westberg, Kathleen J., and n/a. "The Impact of Cause-Related Marketing on Consumer Attitude to the Brand and Purchase Intention: A Comparison with Sponsorship and Sales Promotion." Griffith University. School of Marketing, 2004. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20050211.124210.
Повний текст джерелаWestberg, Kathleen J. "The Impact of Cause-Related Marketing on Consumer Attitude to the Brand and Purchase Intention: A Comparison with Sponsorship and Sales Promotion." Thesis, Griffith University, 2004. http://hdl.handle.net/10072/366195.
Повний текст джерелаThesis (PhD Doctorate)
Doctor of Philosophy (PhD)
School of Marketing
Full Text
Hamilton, Brett Joseph. "An analysis of consumer intention to purchase green vehicles in the South African market : a theory of planned behaviour perspective." Thesis, Stellenbosch : Stellenbosch University, 2014. http://hdl.handle.net/10019.1/97267.
Повний текст джерелаENGLISH ABSTRACT: For companies, merely offering green products does not guarantee long-term market success (Hansen, Risborg & Steen, 2012). In many cases, consumers fail to act green despite stating that they intend to do so and having a positive attitude towards green behaviour. This is referred to as the attitude-action gap (Lane & Potter, 2007; Eckhardt, Belk & Devinney, 2010). What is required is a deeper understanding of the underlying reasons for green consumer behaviour, such as consumer values, in order to develop effective green marketing strategies (Hansen, 2008; Kim & Chung, 2011). The purpose of the research was to use Ajzen’s theory of planned behaviour (TPB) (1985) to study the link between the personal values of consumers and their attitudes and behaviour toward purchasing green vehicles in the South African market. It focused on alternative fuel vehicles (AFVs) and, more specifically, hybrid and electric-drive vehicles (HEVs and EVs), since these are the only type of AFV currently available in the South African market. In addition, it investigated the role that subjective norm (SN) and perceived behavioural control (PBC) has on the intention to purchase AFVs. The analysis failed to find a significant relationship between the four higher-order values (self-enhancement, self-transcendence, openness to change and conservation) and attitude. In the case of openness to change and conservation, this was not entirely unexpected, but a lack of a significant relationship between self-enhancement, self-transcendence and attitude was an interesting result, which warrants further investigation, as the use of the ESS Human Value Scale as measurement instrument could be brought into question. The analysis also found significant relationships between attitude, subjective norm, and perceived behavioural control and behavioural intention. Of the three constructs, attitude was found to have the most significant impact on behavioural intention. These findings are in support of modern literature and emphasise: 1. that consumers do not rely on their values when forming an attitude towards AFVs and, thus, the marketing of AFVs should not rely on value-driven marketing, 2. that attitudinal factors has the biggest influence on intention, 3. that the perceived support and encouragement of referent others are important considerations for individuals, and 3. that control factors also play a critical role when consumers decide whether to purchase an AFV or not. The marketing of AFVs should thus focus on these three factors, including shaping attitudes, emphasising the role of referent others and informing consumers about control factors.