Статті в журналах: "Product Design Strategy"

1

Hsu, Yen. "Design-oriented strategy typology and innovation framework." Journal of Engineering, Design and Technology 15, no. 1 (February 6, 2017): 13–30. http://dx.doi.org/10.1108/jedt-09-2015-0053.

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Purpose Using Taiwanese enterprises that produce computer and consumer electronics products as case subjects, this study aims to explore the effective product innovation strategies applied to cope with competition in the global market and develop a competitive advantage. The product design strategies and methods of companies that used different types of innovation strategies were then analyzed. Finally, a mapping framework for product innovation and design strategies was proposed for enterprises in the computer and consumer electronics industry in Taiwan. Design/methodology/approach The two stages of this study were a questionnaire survey and case studies. Stage 1: A questionnaire survey and literature review were performed to explore the innovation strategies used by companies in the Taiwanese computer and consumer electronics industry. The purpose of the literature review was to determine the definitions and content of innovation strategies. Stage 2: Design and R&D managers were interviewed to explore the practical design strategies and approaches to product design in the industry. Findings These four innovation strategies and ways of product design are closely related to the scale, business type and product development conditions in enterprises. Notably, different innovation strategies have different approaches to product design. Generally, product design emphasizes “new experience” in aggressive innovation enterprises, “new value” in market innovation enterprises, “new service” in technical innovation enterprises and “new positioning” in opportunity innovation enterprises. The findings of this study provide a reference for product R&D and design in enterprises. Originality/value In recent years, the global market of computer and consumer electronic products has been fiercely competitive. Therefore, only enterprises that can innovate, respond rapidly and maintain advantages in product design can survive in the market. Hopefully, this case study of companies in the Taiwan computer and consumer electronic industry can provide a reference for product R&D and design. The findings of this study provide a reference for product R&D and design in enterprises, especially the Chinese market.

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2

Long, Sheng Jie, and Shi Hong Huang. "Discussion of Design Ideas in Product Development Design Based on Product Extension in Marketing." Advanced Materials Research 328-330 (September 2011): 314–17. http://dx.doi.org/10.4028/www.scientific.net/amr.328-330.314.

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Users consume products all the time, while companies produce products all the time. Product is the fundamental where enterprises have their foothold and product development is the only way to business survival and development. To conduct effective product development, enterprises must have scientific marketing strategy and rational ideas of development. Therefore, to analyze the ideas in product development design from the perspective of product extension in marketing helps expand the vision in product development, define product development objectives and also helps to find the accurate positioning of product design.

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Xie, Zhi Bin, and Zhi Qiang Bu. "Research of Product Design Strategy." Applied Mechanics and Materials 201-202 (October 2012): 875–78. http://dx.doi.org/10.4028/www.scientific.net/amm.201-202.875.

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The article investigates strategy of company's product design and development considering the whole lifespan of product and the development course of enterprise. It suggests enterprises of different nature, enterprises at different developing stage will adopt different mode strategies. It also announces close causality between development course of company and central technology and product.The result indicated in different developing stages such as company development period, crisis predicament period, lasting steadies period, improving by payback period, issues steadies secondary period, declining go and live period, enterprise should pursue different mode product tactics of research and development such as shrinking strategy, consolidating strategy, innovation keeping forging ahead strategy. Enterprise should break regular management mode so as to introduce different research and development mode to promote enterprise's competitiveness effectively.

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4

Zhang, Dong Min, Yan Yun Wu, and Ye Huang. "Design Knowledge Reuse Strategies for Complex Equipment Design." Applied Mechanics and Materials 190-191 (July 2012): 74–77. http://dx.doi.org/10.4028/www.scientific.net/amm.190-191.74.

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Series products and variant products are the basic strategy for enterprise product development. Product designers reuse the knowledge, experience in the various stages of product development. The design reuse strategies for mechanical products are studied. The concepts of product design reuse level and product design reuse dimensions are presented. The enabling techniques for design reuse are concluded, including CBR, KM/KBE, design reuse modeling. A case-based design tool and a design knowledge management tool are developed based on studying product design reuse strategies.

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Hegde, G. G., and Peter Kubat. "Diagnostics design: A product support strategy." European Journal of Operational Research 38, no. 1 (January 1989): 35–43. http://dx.doi.org/10.1016/0377-2217(89)90466-9.

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6

Li, Ye Fei, Fang Yu Li, Jiang Hui, and Fang Huang. "A Design Strategy for Product Development Using Anthropometry." Advanced Materials Research 108-111 (May 2010): 993–96. http://dx.doi.org/10.4028/www.scientific.net/amr.108-111.993.

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To achieve success in the marketplace, human factors play an important role in product development. In this paper a design strategy considering anthropometric variability for different demographic data was put forward. With the aid of parametric technology of Computed Aided Design (CAD), concept model of products was initialized. Detailed parameters of products were configured according to the anthropometric information based on measurement of customers’. Multiple linear regression were used to model the relation between the product comfort and design variables, thus the sizes of products could adapt to specific customers of certain age, height and gender. A children’s scooter was demonstrated as a case to validate this strategy. A three dimension parametric model of a scooter was built first, the parameters concerned with human factors were determined according to the knowledge of anthropometry.

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Gao, Chenhui, Kai-Chieh Lin, and Zheng-Yi Wu. "The Strategy of Universal-Design Thinking in Architecturally Innovative Product Development." Processes 9, no. 12 (December 14, 2021): 2254. http://dx.doi.org/10.3390/pr9122254.

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Universal design, as an important concept in product development, has been gradually implemented in various industries and firms, but most of the applications are aimed at the incremental innovation of product design. However, considering the differentiation of product types, the design factors are varied and not precise, which makes it difficult to effectively implement the existing universal-design principles in specific product designs when facing architecturally innovative product development, which leads to an increasing amount of time and resources. This study, with an umbrella stand as an example, proposes to design a new universal-design scale by combining the attributes of the umbrella stand, the existing universal-design principles and the usability principles at the beginning of the design. Then, through interviews and user surveys, cluster analysis is used to screen the products and refine the design factors. In addition, with the Quantification Type I, the universal-design principles and design factors are matched effectively in order to obtain the weight differences of the product design factors and eliminate unsuitable design factors, in order to guide product design. Finally, the universal umbrella-stand-design case is completed for verification. The results show that the universal umbrella stand has been significantly improved in the evaluation of universal-design principles. In the future design, architecturally innovative products with inaccurate design factors can also use this process to complete the design and development of the target product, and to significantly enhance the universal-design evaluation of the product.

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Hendriyana, Husen, Martiyadi Nurhidayat, and Wuri Handayani. "Product Design Strategy Using Nirmana Dwimatra Concept." Mudra Jurnal Seni Budaya 37, no. 1 (February 28, 2022): 119–28. http://dx.doi.org/10.31091/mudra.v37i1.1969.

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This article is the result of designed research, and the writing is based on the practice-led research paradigm. This research's case study and background are based on classroom action research, specifically in the practice of 2D visual design. This design-practice study aims to provide models of creativity that can enrich the creative processes of similar designs with processes that are different from the existing ones. This work is created using the applicative approach of the Elementary Drawing Form, also known as Nirmana. To achieve the specified goals, the practice design method was carried out in four stages: understand (object & subject), exploration and experiment, define (point of view), ideate, prototype, and feasibility test. This Nirmana-dwimatra-inspired product design incorporates design fundamentals and principles to produce a valuable and meaningful work of design. This study affords models of creative processes based on a practice-led research instrument and indicator with aesthetic, artistic, and skill as its foundation.

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Vasilieva, E. V. "Business strategy design methodologies: from product design to platform design." Upravlenie 9, no. 2 (July 1, 2021): 76–89. http://dx.doi.org/10.26425/2309-3633-2021-9-2-76-89.

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The article presents an analysis of modern methodologies that are successfully used for the development of innovative products and ecosystem platforms. The paper describes the tools of the “Jobs To Be Done” approach. The author highlights the differences between the two concepts “Jobs-As-Activities” and “Jobs-As-Progress”. The study emphasizes the importance of studying the digital client path. The publication presents by step-by-step an algorithm for constructing a strategy for bringing a new offer to the market based on the “Jobs To Be Done” method. The article presents examples of filling in the Job stories Canvas, interview framework in “Jobs To Be Done” format, Process Making Forces Canvas.The study shows the tools that are successfully used in creating a business strategy based on an ecosystem platform. The paper substantiates the importance of customer-oriented approach and switching to an ecosystem approach to the development of a business model. The author highlights the benefits from the ecosystem of the user, business owner and partners.The study gives an overview of ecosystem types according to the Gartner classification with examples in Russian ecosystems. The author provides tools of the Platform Design (Platform Innovation Kit) which allow you to develop an integrated environment for the development of the customer experience, to improve consumer goods and services: VRIO framework, a Matrix of Motivation, the Ecosystem Platform Relations Canvas, Training Mechanism Canvas, Value Proposition Canvas and Platform Business Models Canvas. These tools expand the design thinking portfolio.

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Kamal, Asiah, Ahmad Azam Sulaiman @ Mohamad, and Mohammad Taqiuddin Mohamad. "The Model Strategy of Offering Microtakaful under Perlindungan Tenang Initiative/ Model Strategi Penawaran Takaful Mikro di bawah Inisiatif Perlindungan Tenang." Sains Humanika 14, no. 2 (May 1, 2022): 31–50. http://dx.doi.org/10.11113/sh.v14n2.1868.

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This article discusses the strategy of offering microtakaful under Bank Negara Malaysia (BNM) is an initiative named “Perlindungan Tenang", there are three takaful companies are participating in this initiative. Therefore, this study was conducted on BNM and three takaful companies to look at the micro takaful offering strategies. This study used qualitative methods that conducted interviews with Bank Negara Malaysia (BNM) and the three Takaful companies involved. Then, the data are analysed using thematic analysis, which discusses the theme of product design, participation response, distribution channel, participation method, physical product offering, contribution payment method, and product promotion method. Besides, the analysis in this study also used comparative analysis to compare the strategies of offering micro takaful with three takaful companies and documentation analysis involving analysis of journals, books, conference papers, and websites related to corroborate the findings of the analysis. The results of the analysis found that the takaful product coded as product C has the best strategy in terms of the first aspect, a simple product design. Second, the response to participation was so good that group offerings had to be discontinued. Third, the method of offering in collaboration with Agro Bank branches throughout the state. Fourth, participatory methods are offered individually and in groups. Fifth, the physical offer products in the form of cards when joining the scheme. Sixth, the method of payment of contributions at Agro Bank branch counters for individual participation and group participation can be paid to the head or representative. Lastly seventh, the method of promoting the product is offered in collaboration with Agro Bank to customers who deal directly or indirectly with the customers of this bank. Overall, this study can produce a micro takaful offering strategy model that has the characteristics and advantages of product design, supply channel strategy and product promotion method, supply method strategy, and payment method as well as product physical strategy after a comparative analysis of the three products. offering takaful products under this initiative.

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11

Zhang, Linghong, and Hao Zhou. "The Optimal Green Product Design with Cost Constraint and Sustainable Policies for the Manufacturer." Mathematical Problems in Engineering 2019 (October 24, 2019): 1–14. http://dx.doi.org/10.1155/2019/7841097.

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In this paper, we study how the manufacturer balances the investment between the green product and the ordinary product as consumer environmental awareness (CEA) increases. The green product and ordinary product have a basic commonality traditional quality but difference between the premium environmental quality and premium traditional quality. With the cost constraint, we present manufacturer’s optimal strategy: producing one product or two products and the optimal traditional quality of the ordinary product or the optimal environmental quality of the green product. Then, we further study the effect of government subsidy and tax on manufacturer’s strategies and analyze the effectiveness of the policies. Finally, we give some numerical examples and sensitivity analysis. The main findings are as follows: (1) manufacturer’s cost constraint affects product’s optimal quality but may not influence manufacturer’s optimal product strategy: the manufacturer may not produce two products even through the budget is sufficient large; (2) the government policy could induce the manufacturer to invest green product but may be inefficient; the subsidy and tax policies are mutual exclusion; and either subsidy or tax could play a role in changing manufacturer’s strategy. Some management insights are given.

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12

Chen, Ming, and Jin Fei Liu. "Maturity Management Strategy for Product Collaborative Design." Advanced Materials Research 712-715 (June 2013): 2856–60. http://dx.doi.org/10.4028/www.scientific.net/amr.712-715.2856.

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In order to improve the product’s design efficiency, decrease the period of the development cycle and ensure the effectiveness and the controllability of product information, this paper put forward a strategy of product maturity for collaborative design. First, the concept and the applicability of product maturity based on the product life management are discussed. The definition and the classification of product maturity are put forward in the process of product collaborative design. Then, the model of product design has been built based on the definition and the classification of product maturity. Finally, this paper provides the application of product maturity in the collaborative design on the collaborative development platform to verify the effectiveness and the controllability of the strategy.

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13

Siiskonen, Maria, Johan Malmqvist, and Staffan Folestad. "Pharmaceutical Product Modularization as a Mass Customization Strategy to Increase Patient Benefit Cost-Efficiently." Systems 9, no. 3 (August 6, 2021): 59. http://dx.doi.org/10.3390/systems9030059.

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Customized pharmaceutical products aim to comply with the individual needs of a patient to enhance the treatment outcome. The current pharmaceutical production paradigm is, however, dominated by mass production, where the pharmaceutical products embrace a one-size-fits-all design with a low possibility of treatment optimization to patient needs. This production paradigm is not designed or intended for customized pharmaceutical products and operating this production context for customized pharmaceutical products is argued to be cost-inefficient. To address this challenge of inefficient production of customized pharmaceutical products, this study proposes an approach to modular pharmaceutical product design. As a mass customization strategy, product modularization enables serving customers with customized products cost-efficiently. The proposed modular pharmaceutical products integrate three product design requirements originating from patient needs: a scalable dose strength, a flexible target release profile, and a scalable treatment size. An approach to assess the value of these product designs is presented, by means of proposing three benefit metrics complying with respective design requirements and a cost metric assessing the cost of producing these modular pharmaceutical product designs. Results suggest that pharmaceutical product modularization can, by keeping the number of produced components low, substantially increase the external product variety and, hence, enhance the treatment outcome of patients. Furthermore, results indicate that the achieved benefit for the patient through product modularization increases beyond additional costs arising during production. However, a careful modularization must be performed to optimize the tradeoff between the increased benefit and cost.

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14

Xie, Zhi Bin, and Zhi Qiang Bu. "Research of Following Strategy of Product Design." Applied Mechanics and Materials 201-202 (October 2012): 879–81. http://dx.doi.org/10.4028/www.scientific.net/amm.201-202.879.

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The article uses research ways of Enterprise localization and enterprise's development course to study the strategy of company's product design and development. It announces at different stages for development, different kinds of enterprises will adopt product design and development policies of different modes. It also announces close causality between development course of company and central technology and product. The result indicated enterprises in leading position in market, technology and brand adopt pioneer strategy type of product research and development. Those enterprises that are relied on the large-scale leading enterprise offering a complete set service adopt the passively duplicating type tactic of product research and development. Some enterprises with part of advantage in technology, market, management or brand adopt following up strategy of product research and development. The enterprises with relative advantage position adopt the strategy of technology taking optimizing services as centre in product research and development in fields of brand culture and market service.

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15

Berkowitz, Marvin. "Product Shape as a Design Innovation Strategy." Journal of Product Innovation Management 4, no. 4 (December 1987): 274–83. http://dx.doi.org/10.1111/1540-5885.440274.

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Shaukat, Mian Mobeen. "Investigating the influence of co-design on design process for developing new products." Journal on Innovation and Sustainability RISUS 13, no. 2 (June 15, 2022): 84–91. http://dx.doi.org/10.23925/2179-3565.2022v13i2p84-91.

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Co-design is an emerging trend in new product development that incorporates customer input into design process. It connects customers, designers, and engineers throughout product design and development process. This paper explores co-design strategies for product design from various companies. In particular, the paper addresses the following questions: What types of products are being co-designed? How co-design is influencing the design process? How can co-design help companies shape their design strategies? Examples of co-designed products are presented and different roles that customers play in co-design of these products is described. The influence of co-design on conventional design process is also discussed in detail. Companies can now directly ask their current and potential customers about various product offerings and base their strategy on responses received by the customers. Co-design will play a major role in shaping design strategy of major companies.

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Tu, Jui Che, Yu Chen Huang, Chuan Ying Hsu, and Tung Che Wu. "Strategy of Green Design on Intelligent Energy-Saving Product under Eco-Design Requirements for Energy-Using Product (EuP)." Applied Mechanics and Materials 311 (February 2013): 398–403. http://dx.doi.org/10.4028/www.scientific.net/amm.311.398.

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With the threat of global warming nowadays in the 21st century, the European Union has set the standard “Eco-Design Requirements for Energy-using Product(EuP)” for controlling the development of consumptive electronic machinery and products. Therefore, the trend of green design sees the instruction of EuP as the main direction for energy-saving. Considering the factors, undergoing the comprehensive evaluation and development process, the industry needs to draw up the corresponding design strategy in response to the new situation. Therefore, to optimize the green design strategy, the designers can replace hardware with the intelligent system to develop more optimal energy-saving products. Following the ecological instructions of energy-saving of EuP as direction, this study combined the advantage of the intelligent system and green design in order to optimize strategy of green design on intelligent energy-saving product under eco-design requirements for energy-using product (EuP). The evaluation factors were included in the strategies of intelligent energy-saving product design by analyzing the product users’ cognition, needs, habit and etc. Furthermore, through the Fuzzy Analytic Hierarchy Process (FAHP), the priority and the important factors of green design were analyzed. By examining the green design strategy on energy-using product, industry needs to think the energy-saving conditions and the key factors on deciding process. Eventually, the efficiency of product design for environment can be fulfilled successfully.

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Bodratti, Andrew M., Zhiqi He, Marina Tsianou, Chong Cheng, and Paschalis Alexandridis. "Product Design Applied to Formulated Products." International Journal of Quality Assurance in Engineering and Technology Education 4, no. 3 (July 2015): 21–43. http://dx.doi.org/10.4018/ijqaete.2015070102.

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Product development is a multi-faceted role that a growing number of engineers are tasked with. This represents a significant shift in career paths for those employed in the chemical and materials engineering disciplines, who typically were concerned with bulk commodity manufacturing. This paradigm shift requires the undergraduate curriculum to be adapted to prepare students for these new responsibilities. The authors present here on a product design capstone course developed for chemical engineering seniors at the University at Buffalo (UB), The State University of New York (SUNY). The course encompasses the following themes: a general framework for product design and development (identify customer needs, convert needs to specifications, create ideas/concepts, select concept, formulate/test/manufacture product; and (nano)structure-property relations that guide the search for smart/tunable/functional materials for contemporary needs and challenges. These two main themes are enriched with case studies of successful products. Students put the course material into practice by working through formulated product design projects that are drawn from real-world problems. The authors begin by presenting the course organization, teaching techniques, and assessment strategy. They then discuss examples of student work to show how students apply the course material to solve problems. Finally, they present an analysis of historical student performance in the course. The analysis seeks to identify correlation between related student deliverables, and also between the Product Design course and a prerequisite materials science and engineering course.

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Kalife, Aymeric, Gabriela López Ruiz, Saad Mouti, and Xiaolu Tan. "Optimal behavior strategy in the GMIB product." Insurance Markets and Companies 9, no. 1 (September 26, 2018): 41–69. http://dx.doi.org/10.21511/ins.09(1).2018.05.

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Guaranteed Minimum Income benefit are variable annuities contract, which offer the policyholder the possibility to con- vert the guarantee level into an annuities income for life. This paper focuses on the optimal customer behavior assuming the maximization of the discounted expected future cash flows over the full life of the contract duration. Using convenient scaling properties of the contract value enables to reduce the complexity (dimension) of the problem and to characterize the policyholder’s decision as a function of the contract moneyness across four main choices: zero withdrawals, guaranteed withdrawals, lapse and the income period election. Sensitivities to key drivers such as the market volatility, the interest rate and the roll-up rate illustrate how crucial are not only the environment, but also the product design features, in order to ensure a fair and robust pricing for both customer and life insurer. In particular, the authors find that most empirical contracts are usually underpriced compared to mean optimal behavior pricing, which empirically translated into multiple updates of behavior assumptions and re-reserving by life insurers in the recent years.

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20

Zhang, Xuemei, Yao Wei, Jiqiong Liu, and Gang Chen. "Product Design Strategy with Commonality by Considering Customer-Choice Behavior in Supply Chain." Asia-Pacific Journal of Operational Research 32, no. 05 (October 2015): 1550037. http://dx.doi.org/10.1142/s0217595915500372.

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Product design decisions have significant impact on a firm's competitive edge. This paper investigates the condition under which component commonality is a profitable product design strategy for a firm by considering customer-choice behavior in the supply chain environment. The design configuration with commonality can lower manufacturing cost, but it also reduces product differentiation and revenue. While the customer-choice behavior with utility maximization will impact the retailer's product pricing, we analyze a stylized model of the manufacturer who designs a product family consisting of two products for two market segments with different valuations of quality. By explicitly considering the interrelationship between customer's utility and retail price, we find that commonality strategy is conditionally profitable. Theoretical research reveals that the optimal product design strategy depends on the marginal valuations of customer-choice behavior and the cost-coefficient of the common component determined by the supplier. An example is used to illustrate how some supply chain parameters impact the optimal product design strategy.

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Miller, Cameron. "Product Strategy in a Nascent Market: The Effect of Complementary Products on New Product Design." Academy of Management Proceedings 2020, no. 1 (August 2020): 12210. http://dx.doi.org/10.5465/ambpp.2020.12210abstract.

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22

Hsu, Y. "Comparative study of product design strategy and related design issues." Journal of Engineering Design 17, no. 4 (August 2006): 357–70. http://dx.doi.org/10.1080/09544820600664655.

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Liu, Hong Jun, Xiao Yan Tong, Sheng Li Lv, and Qing Ming Fan. "Design for Manufacture and Integrated Manufacturability Evaluation System." Advanced Materials Research 476-478 (February 2012): 2567–70. http://dx.doi.org/10.4028/www.scientific.net/amr.476-478.2567.

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In the light of growing global competition, organizations around the world today are constantly under pressure to produce high-quality products at an economical price. The integration of design and manufacturing activities into one common engineering effort has been recognized as a key strategy for survival and growth. Design for manufacturability (DFM) requires product designers to simultaneously consider the manufacturing issues of a product along with the geometrical and design aspects. In this paper, part manufacturability was analyzed in detail. An evaluation system of DFM was proposed. Product design can be guided according to feedback information by evaluating the part manufacturability.

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Anderson, David M. "Mass Customization's Missing Link." Mechanical Engineering 133, no. 04 (April 1, 2011): 32–35. http://dx.doi.org/10.1115/1.2011-apr-2.

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This article focuses on the missing link in mass customization. Mass customization has not really caught on yet because of a missing link—knowing how to actually design and build mass-customized products. The solution is concurrently engineering product families and flexible processes so any product variation within a family can be built on-demand using common parts that are always available. Accomplishing this requires some new and different strategies: production strategy, supply chain strategy, design strategy, and marketing strategy. The production strategy aims to build any variation in a product family on demand economically, which requires versatile flexible processes without expensive setup charges or delays. Supply chain strategy assures that all parts, modules, and materials must be always nearby and spontaneously resupplied by using some specific techniques. Design strategy concurrently engineers the design of the product families and their flexible processes to build customized products on-demand from common parts and materials. Marketing strategy identifies product families that have a need for mass-customized products and can be economically built on demand.

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Liu, Hong Jun, Xiao Yan Tong, and Sheng Li Lv. "A Fuzzy Set AHP-Based Design for Manufacture Method." Advanced Materials Research 548 (July 2012): 461–64. http://dx.doi.org/10.4028/www.scientific.net/amr.548.461.

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In the light of growing global competition, organizations around the world today are constantly under pressure to produce high-quality products at an economical price. The integration of design and manufacturing activities into one common engineering effort has been recognized as a key strategy for survival and growth. Design for manufacturability (DFM) requires product designers to simultaneously consider the manufacturing issues of a product along with the geometrical and design aspects. In this paper, part manufacturability was analyzed in detail. An evaluation system of DFM was proposed. Product design can be guided according to feedback information by evaluating the part manufacturability.

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YAN, Xiao-cong, Xiu-li WANG, and Dan-lin ZHAO. "Research on 3R Design of Straw Woven Living Products based on Green Design Concept." E3S Web of Conferences 179 (2020): 01023. http://dx.doi.org/10.1051/e3sconf/202017901023.

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Explore the 3R design strategy of straw woven living products from the perspective of green design. By analyzing the characteristics of traditional straw weaving technology, based on the principles of reduction, reuse and recyclability of 3R design, the green design strategy of straw woven living products is put forward, and the product development and life cycle are divided into design stage, use stage and abandoned stage, and the ideas of reduction, reuse and recycling and the implementation strategies of each link are put forward. Traditional straw weaving technology conforms to the idea of green design. The introduction of the 3R design strategy not only opens up the development path for the contemporary inheritance of traditional straw weaving technology, but also provides ideas for the realization of the green design of modern living products. The integration of straw weaving technology and 3R design will have important practical significance for cultural heritage, product development, resource conservation and environmental protection.

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Bruno, E. V., and B. Lerma. "The Contribution of Design Discipline in Business Decisions through Design-Oriented Production Diversification: A Case Study in Italian Furniture Sector." Proceedings of the Design Society 2 (May 2022): 2067–76. http://dx.doi.org/10.1017/pds.2022.209.

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AbstractFirm diversification is a growth strategy that allows firms to launch new products in untapped markets to increase revenue. It is the identified approach where industrial designers can contribute to exploring new tactical assets. The paper analyses the design-oriented diversification of a furniture company in Italy, where Design played a crucial role in positioning new demands. The tool applied to display the current and the feasible product portfolio is the Product Space. The company has leveraged its know-how on bent glass to produce iconic objects, winning prestigious design awards.

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Fan, Fan, Wen Qiang Li, and Yan Li. "Knowledge Retrieval Strategy Research for Product Creative Design." Advanced Materials Research 479-481 (February 2012): 1600–1605. http://dx.doi.org/10.4028/www.scientific.net/amr.479-481.1600.

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To make knowledge retrieval better aid designers for product creative design, according to the analysis of the characteristics of various stages of product design, the knowledge was classified. Combined with the characteristics of knowledge resources, aiming at new type, improving type and tracking type, this paper proposed three knowledge retrieval strategies, including function solution, technical solution, special solution, and formed a knowledge retrieval framework. According to the cognitive process of conceptual design, a knowledge retrieval application was discussed.

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ROSE, CATHERINE M., and KOSUKE ISHII. "PRODUCT END-OF-LIFE STRATEGY CATEGORIZATION DESIGN TOOL." Journal of Electronics Manufacturing 09, no. 01 (March 1999): 41–51. http://dx.doi.org/10.1142/s0960313199000271.

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Lin, Ming-Chyuan, Chen-Cheng Wang, and Tzu-Chang Chen. "A Strategy for Managing Customer-oriented Product Design." Concurrent Engineering 14, no. 3 (September 2006): 231–44. http://dx.doi.org/10.1177/1063293x06068390.

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Evans, Bill. "Japanese-style management, product design and corporate strategy." Design Studies 6, no. 1 (January 1985): 25–33. http://dx.doi.org/10.1016/0142-694x(85)90038-9.

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Gek Woo Tan, C. C. Hayes, and M. Shaw. "Concurrent Product Design." IEEE Potentials 16, no. 2 (1997): 9–12. http://dx.doi.org/10.1109/mp.1997.581375.

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Yao, Kai-Chao, Jian-Yuan Lai, Wei-Tzer Huang, and Jui-Che Tu. "Utilize Fuzzy Delphi and Analytic Network Process to Construct Consumer Product Design Evaluation Indicators." Mathematics 10, no. 3 (January 27, 2022): 397. http://dx.doi.org/10.3390/math10030397.

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In the face of an ever-changing global market, companies able to launch new products meeting consumer needs faster than their competitors may not only gain a larger market share, but also shorten the development cycle to reduce costs. However, there are currently no universal design strategies and tools for evaluating the design of consumer products. Therefore, the purpose of this study is mainly to formulate a systematic and innovative product design strategy and evaluation tool, so that designers can use them to select the key factors when designing consumer products and design products that meet customer needs in the shortest development cycle. First of all, this study was designed to sort out general design methods and influencing factors in consumer product design based on theoretical analysis and expert interviews. Next, a questionnaire survey of 15 design-related experts and scholars was conducted, and the most important design methods and design factors were selected using the Fuzzy Delphi Method (FDM). After that, the analytical network process (ANP) method was used to obtain the priority weight of each design factor, and select the optimal product design strategy, QTPCP, and the deciding elements that affect consumer demand for products, including 2 dimensions, 11 design elements, and 38 design factors, making theoretical contributions to product design management. The design strategies and evaluation tools developed according to the conclusions are helpful in comprehensive planning and design selection for products of different natures, and make practical contributions, enabling product developers or designers to efficiently select the optimal product design when faced with different new product designs.

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Chen, Steven, Ray Benedicktus, Yuna Kim, and Eric Shih. "Teaching Design Thinking in Marketing: Linking Product Design and Marketing Strategy in a Product Development Class." Journal of Marketing Education 40, no. 3 (January 16, 2018): 176–87. http://dx.doi.org/10.1177/0273475317753678.

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Design thinking refers to the implementation of a firm’s design philosophy into design processes and outputs. This article introduces two design thinking approaches—user-centered design and design-driven innovation—that frame product design activities and show how these approaches can be incorporated into marketing curricula. The aim of this article is to show how marketing educators can help students appreciate and understand the processes and consequences of developing new products using different design thinking approaches. First, an experiment is conducted to examine the effect of design thinking approaches (user-centered design, design-driven innovation) on design and marketing outcomes (perceived originality, perceived usefulness, and perceived value). Second, based on the results of the study, the article develops a step-by-step guide on how to execute a design thinking module in a product-oriented marketing course.

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Abou-El-Hossein, Khaled A., N. J. Theron, and S. Ghobashy. "Design of Machine Tool Based on Reconfigurability Principles." Applied Mechanics and Materials 789-790 (September 2015): 213–19. http://dx.doi.org/10.4028/www.scientific.net/amm.789-790.213.

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Global industries nowadays are characterised by market instability and rapid change in customer demand, which consequentially affect the product design and require quick decisions on modification or replacement of the processing and production workstations. Therefore, it has become essential for the world economies to implement an effective industrial strategy that addresses those changes in product design in order to remain competitive. An emerging strategy that might enable industries to cope with the rapidly changing product specifications is based on reconfiguring the manufacturing technologies. A manufacturing strategy that is based on reconfiguration of the workstations may help accommodate those changes at the lowest possible costs by combining certain levels of machine tool flexibility and customised automation. For the last few years, the literature has been enriched with works and publications concerned about the concept of machine tool reconfiguration. Most of these works agreed that a machine tool is considered reconfigurable if it satisfies a number of principles and characteristics. This paper discusses the development of a basic design for a machine tool based on those reconfigurability principles. The design attempts to produce a machine tool having a limited flexibility that is just enough to accommodate all possible modifications and changes, within customised level of automation in the designs of a product family of some automotive products. This work is a part of a project that is aiming on enhancing reconfigurable manufacturing in South Africa.

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Tipnis, Vijay A. "Challenges in Product Strategy, Product Planning and Technology Development for Product Life Cycle Design." CIRP Annals 43, no. 1 (1994): 157–62. http://dx.doi.org/10.1016/s0007-8506(07)62186-6.

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Naderi, Ehsan, Iman Naderi, and Bimal Balakrishnan. "Product design matters, but is it enough? Consumers’ responses to product design and environment congruence." Journal of Product & Brand Management 29, no. 7 (February 8, 2020): 939–54. http://dx.doi.org/10.1108/jpbm-08-2018-1975.

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Purpose This study aims to investigate the combined effects of product design and environment congruence on consumers’ aesthetic, affective and behavioral responses. Design/methodology/approach Two lab experiments with a 2 (high-level design cues vs low-level design cues) × 2 (congruent environment vs non-congruent environment) between-subjects design were conducted to test the hypotheses. The experimental stimuli (product: digital camera; environment: product display in a retail environment) were presented in a 3D simulation environment using a large TV (Experiment 1) and a stereoscopic virtual reality headset. Findings The results support the notion that product design cues elicit more positive aesthetic and affective responses. Environment congruence, on the other hand, plays a moderating role; product design cues elicit more favorable consumer responses in a congruent environment. In contrast, no such effect was found in a non-congruent environment. Practical implications Creating a congruent environment is only effective for well-designed products. In contrast, for products with low-level design elements, the congruence of promotional environment is not instrumental and may not elicit more favorable responses. Hence, such products can simply be presented in a generic display, especially considering the significant costs associated with designing, building and setting up a congruent display. Originality/value Despite the empirical findings supporting the significant role of product design and environment congruence on consumers’ perceptual and behavioral responses, there is a paucity of research on the combined effect of these two factors. The present investigation is an attempt to fill this gap and challenges the generalizations made in previous research suggesting that a product’s environment must be aligned with the design elements embedded in the product.

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SOFIANA, Yunida, Titi INDAHYANI, and Maryani MARYANI. "BATIK PRODUCT INNOVATION THROUGH COLOR THEORY IN DESIGN AS A FORM OF PRODUCT DIVERSIFICATION." ICCD 3, no. 1 (October 10, 2021): 94–97. http://dx.doi.org/10.33068/iccd.vol3.iss1.309.

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The purpose of Bina UMKM Batik is to provide training on the technique of mixing and matching (composition) colors, motifs and other materials (plastic) with batik waste produced by SMEs in order to produce batik products that are attractive in terms of color composition. As well as helping MSMEs in reducing the waste of batik cloth produced. The form of utilization of Batik waste will be the use of unused cloth from the rest of batik production which has been made in the form of patchwork in various sizes, colors and motifs characterized by Pekalongan batik. These materials will be designed by taking into account the type of product to be made, the materials used and the color composition to be used in the design of batik products such as bags, chair cushions and table ware sets. It is hoped that from this training, Batik SMEs can utilize the remaining batik cloth waste and reduce waste from existing batik and can produce product diversification that has design value and economic value. The process of making products will gradually be documented with videos so that MSMEs can follow how to produce products that have been designed. And product prototypes that have been made will be used as examples by MSMEs so that they can follow the design and quality standards of the products that have been made.

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Strhan, Rastislav. "Research of product design consumer perception." Studia Commercialia Bratislavensia 13, no. 45 (September 1, 2020): 242–53. http://dx.doi.org/10.2478/stcb-2020-0010.

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Abstract Professionals perceive product design as an essential factor in product competitiveness, especially in international markets. To achieve that, customers and buyers must accept the quality of the offered product design. Especially by mass-produced products are producers facing a lot of customers with limited knowledge about design requirements. Appropriate communication is necessary to persuade potential customers about design quality characteristics. Paper utilizes previously formed customer classification based on quality perception. It discusses the possibility of applying such classification for product design perception too. Different methods and tools to prove the relevance of the presented model are analyzed to form an optimal model for future research. The result of such research would be the optimization of the use of product design in communication strategy.

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Waskito, Johan Paing Heru, Endang Retno Wedowati, Fungki Sri Rejeki, and Emmy Wahyuningtyas. "Food product design with Wijaya Kusuma character based on pleasurable design." International Journal of Engineering, Science and Information Technology 2, no. 1 (October 28, 2021): 1–8. http://dx.doi.org/10.52088/ijesty.v2i1.193.

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Understanding and appreciation of the identity of the Universitas Wijaya Kusuma Surabaya with the motto Anggung Wimbuh Linuwih, which means always growing and developing for the better, needs to be done. The strategy that can be applied is to design a superior product that has the character of Wijaya Kusuma This food product was designed with the nuances of the character of Wijaya Kusuma. The product that reviewed in this research is chocolate product. Food product design in this study used the concept of pleasurable design, which reviews product design from the aspects of functionality, usability, and pleasure. Pleasurable design was chosen with the consideration that this product design method involves customers as product users to participate in building product designs as needed and wanted. The purpose of this study was to determine the attributes of chocolate products according to market demand, as well as to design a chocolate product design with the character of Wijaya Kusuma values. Based on the research results obtained 16 product configurations based on seven product attributes (taste, sweetness level, texture, shape, packaging method, health benefits, and appearance/profile). Attributes that have a high importance value are attributes of appearance/profile and taste. Attributes of appearance/profile can directly describe the character of Universitas Wijaya Kusuma Surabaya. while the taste attribute is one of the key attributes in food products. Product design 5 (chocolate taste, slightly sweet, texture of slightly hard, rectangle shape, folded packaging method, no preservatives, and UWKS logo profile) became the selected product with a total utility value of 10.75.

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Chen, Ji Wen, Jin Sheng Zhang, and Hong Juan Yang. "Knowledge Modeling and Solving Strategy for Product Innovation Design." Applied Mechanics and Materials 339 (July 2013): 378–83. http://dx.doi.org/10.4028/www.scientific.net/amm.339.378.

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Knowledge modeling and solving strategy are the key techniques of improving the innovation design ability of a complex product with design knowledge system. Aiming at a formal expression of product behavior knowledge, generalized variables are introduced from the bond graph theory. The attributes of motion behavior are used to realize the unity of dynamic behavior and static behavior. The ontology model of product design function, behavior, structure knowledge is constructed with the six-tuple structure. With the breadth first search FBS ontology mapping strategy, product design is realized by searching within product design knowledge base according to the name similarity. For the new function introduced by new demand in product design, concept learning based on variant space is proposed to get the general function unit or special function unit. Then the innovation design is realized through FBS ontology mapping strategy. The validity of the proposed method is verified by example of innovation design of multi-wire diamond saw.

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HSU, YEN. "INNOVATIVE PRODUCT DESIGN APPROACHES FOR IMPLEMENTING MARKETING STRATEGY: THE LINKAGE." International Journal of Innovation Management 15, no. 04 (August 2011): 837–68. http://dx.doi.org/10.1142/s1363919611003581.

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Taiwanese consumer electronic products are favored by consumers globally, owing to the producing industry's ability to rapidly generate innovations. This study examined local consumer electronics industry enterprises for their product marketing strategies adopted to establish market advantage to deal with global competition. For assessing their product innovation approaches to marketing strategy, a questionnaire survey was conducted, and through factor analysis and cluster analysis these companies were classified into four different marketing strategic groups (Market Leader, Market Focus, Market Challenge, and Market Niche). In-depth case study was then conducted on selected companies in each of these groups. These enterprises in different marketing strategic groups each adopted a different approach in design innovation. More importantly, there exist tight relationships between enterprises in each group and their corresponding characteristics in innovation type, market goals, appeals, and features. This model of marketing strategic group and its matching characteristics may serve as a reference list. For example, a company may choose characteristics according to its current group; or, if a company is interested in moving into another group, it will know which characteristics to adopt.

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He, Yong Ling, Shang Ping Li, Dong Hong Fan, Hong Liang Nong, and Yan Luo. "Strategy Research on Rapid Design of Complex Product Based on Case Reuse Technology." Advanced Materials Research 139-141 (October 2010): 2685–90. http://dx.doi.org/10.4028/www.scientific.net/amr.139-141.2685.

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This paper proposes the design reuse model of complex product which is integrated with CBR (Case-Based Reasoning) and is established under virtual manufacturing environment. This model is aimed at the issue how to rapidly extract reuse design knowledge and select matching reuse design model to ensure that complex product can quickly respond to customers’ diverse and personalized demands with low costs during designing and manufacturing complex products. This model makes reasonable planning for the existing case design and considers the usability and economy during product design comprehensively. And on this basis, this paper researches the reuse design strategy ensuring the rapid response of complex product and the method of reuse process, develops the design system basing on case reuse technology and achieves the rapid design and analysis of product. Besides, the proposed design reuse approach is going to be tested by integrating with the farm dump truck produced by one certain machinery Co., Ltd.

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Hsu, Yen. "Design innovation and marketing strategy in successful product competition." Journal of Business & Industrial Marketing 26, no. 4 (April 12, 2011): 223–36. http://dx.doi.org/10.1108/08858621111126974.

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Na, Jea Hoo, and John Boult. "What Next? Future Strategy for UK Product Design Consultancies." Design Management Journal 5, no. 1 (October 2010): 87–97. http://dx.doi.org/10.1111/j.1948-7177.2010.00019.x.

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MASUI, Keijiro, M. ROSE Catherine, Kiyoshi MIZUHARA, and Kosuke ISHII. "QFD for Product Design based on Life-cycle Strategy." Journal of the Japan Society for Precision Engineering 66, no. 4 (2000): 567–71. http://dx.doi.org/10.2493/jjspe.66.567.

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OHTOMI, Koichi. "3104 Trends of product development and its design strategy." Proceedings of the JSME annual meeting 2007.4 (2007): 181–82. http://dx.doi.org/10.1299/jsmemecjo.2007.4.0_181.

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Wang, Y. L., and X. J. Liu. "An optimised part-selection strategy in product reconfiguration design." International Journal of Advanced Manufacturing Technology 25, no. 3-4 (September 8, 2004): 214–20. http://dx.doi.org/10.1007/s00170-003-1946-x.

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49

Hartman, Raymond S. "An empirical model of product design and pricing strategy." International Journal of Industrial Organization 7, no. 4 (December 1989): 419–36. http://dx.doi.org/10.1016/0167-7187(89)90009-x.

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Huang, Lieyuan. "Design of Cross-Product Arbitrage Strategy in Forward Market." Technology and Investment 13, no. 04 (2022): 144–62. http://dx.doi.org/10.4236/ti.2022.134010.

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