Дисертації з теми "Price advertising"
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Busse, Meghan Ruth. "Price competition and advertising : stragetic price coordination, price war leaders and followers, and financial constraints on advertising." Thesis, Massachusetts Institute of Technology, 1997. http://hdl.handle.net/1721.1/10320.
Повний текст джерелаSimbanegavi, Witness. "Price discrimination, advertising and competition." Doctoral thesis, Stockholm : Economic Research Institute, Stockholm School of Economics, (EFI), 2005. http://www.hhs.se/efi/summary/684.htm.
Повний текст джерелаSingh, Kartikeya. "Essays on advertising and price collusion." College Park, Md. : University of Maryland, 2005. http://hdl.handle.net/1903/2841.
Повний текст джерелаThesis research directed by: Dept. of Economics. Title from t.p. of PDF. Includes bibliographical references. Published by UMI Dissertation Services, Ann Arbor, Mich. Also available in paper.
Edwards, Robert Andrew. "Essays in industrial organisation : price competition, strategic obfuscation, advertising & consumer behaviour." Thesis, University of Liverpool, 2017. http://livrepository.liverpool.ac.uk/3007004/.
Повний текст джерелаHultquist, Clark Eric. "The price of dreams: a history of advertising in France, 1927-1968 /." The Ohio State University, 1996. http://rave.ohiolink.edu/etdc/view?acc_num=osu14879319934697.
Повний текст джерелаNicolson, Simon Matthew. "The impact of the colour red on product price perception in retail print advertising." Thesis, University of South Africa, 2007. http://hdl.handle.net/10500/63.
Повний текст джерелаABSTRACT Colour is often an important non verbal cue in advertising. Much research has been dedicated to the creative aspects of advertising generally and to factors affecting consumer response in relation to marketing, advertising and pricing. This study looks at the colour red and investigates whether use predominant use of red in sale promotions print advertising is justified on the basis of its ability to impact cognitively or affectively. The study comprises of two experiments, one for awareness and one for price perception and purchase intent. In each experiment, red is compared to other colours in order to establish any significant differences. The second experiment goes further to examine whether the intensity of colour, verbal cues or demographic differences have an impact on the results. The literature review begins with an examination of price theory and the role of sales promotions in organizations. It considers advertising response models with focus on the persuasive hierarchy AIDA model. The impact of colour is then considered along with consumer psychology and behavior as well as theories relating to demographic and cultural responses to colour in advertising. Argument from the sources is then put forward to suggest that research into the effects of colour in advertising is underexplored and that the role of colour in affecting response is complex and is over oversimplifies by advertising practitioners. The research results are presented revealing few significant differences between red and alternative colours for awareness, price perception or purchase intent. The result for awareness is blurred by research limitations, but red does not emerge as a candidate for exacting higher levels of awareness than a number of other colours. In the second experiment, red is found to be inferior to blue in affecting purchase intent. Red at 50% saturation is shown to have a more positive impact on purchase intent that a red hue at full saturation. Demographic splits do not show conclusive results, but it is suggested that a larger sample size would induce a better price perception of red for the black community than for other racial groupings. Discussion and recommendations follow. In this study, red shows no qualities to justify its predominant use in price promotion advertising and more benefit might be obtained for the brand by differentiating through use of alternative colours that may stand out in a sea of red over traditional sale periods. The principle recommendations are, firstly, the need to acquire a deeper understanding of the effect of colour in advertising. In the more complex, competitive global marketplace competition for customer attention is high and the margin of error for irrelevant advertising appeals are low. Secondly, the argument is made for colour usage to be built around long term branding concerns rather than short term requirements for advertising response.
Hole, Alison. "Dynamic non-price strategy and competition : models of R&D, advertising and location." Thesis, London School of Economics and Political Science (University of London), 1997. http://etheses.lse.ac.uk/1999/.
Повний текст джерелаKanetkar, Vinay. "The effect of television advertising on consumer price sensitivity : an investigation of frequently purchased products." Thesis, University of British Columbia, 1989. http://hdl.handle.net/2429/29120.
Повний текст джерелаBusiness, Sauder School of
Graduate
Marder, Leonie. "Comparative advertising and price: Implementation of Directive 97/55/ec in Germany and England compared." Thesis, University of Bristol, 2004. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.508709.
Повний текст джерелаVashi, Vidyut H. "The effect of price, advertising, and income on consumer demand : an almost ideal demand system investigation /." Diss., This resource online, 1994. http://scholar.lib.vt.edu/theses/available/etd-06062008-165751/.
Повний текст джерелаKronenberg, Kai. "ADVERTISING EFFECTIVENESS ON INTERNATIONAL TOURISM DEMAND IN ÅRE – AN ECONOMETRIC ANALYSIS." Thesis, Mittuniversitetet, Avdelningen för turismvetenskap och geografi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-19249.
Повний текст джерелаKK-Foundation project ‘Engineering the Knowledge Destination’ (no. 20100260; Stockholm, Sweden).
Marder, Leonie [Verfasser]. "Comparative advertising and price: Implementation of Directive 97/55/EC in Germany and England compared / Leonie Marder." Hamburg : Diplom.de, 2004. http://d-nb.info/1110039840/34.
Повний текст джерелаHyun, Soeun. "The effects of contextual cues on consumers' perceptions of comparative price advertisments." Diss., Virginia Tech, 1993. http://hdl.handle.net/10919/40417.
Повний текст джерелаPh. D.
Rojas, Christian Andres. "Demand Estimation with Differentiated Products: An Application to Price Competition in the U.S. Brewing Industry." Diss., Virginia Tech, 2005. http://hdl.handle.net/10919/28916.
Повний текст джерелаPh. D.
Turino, Francesco. "Essays on Non-Price Competition and Macroeconomics." Doctoral thesis, Universitat Pompeu Fabra, 2009. http://hdl.handle.net/10803/7406.
Повний текст джерелаEsta tesis contiene tres ensayos que estudian varios aspectos de la competencia no en precio entre las impresas, utilizando modelos de equilibrio general micro-fundados. En los primeros dos capítulos, ambos coautorados con Benedetto Molinari, se introducen gastos en publicidad de las empresas en un modelo dinámico y estocástico de equilibrio general, a través del cual, se estudian las implicaciones de la publicidad en la economía agregada. El primer capítulo se focaliza en los efectos de corto plazo de la publicidad, analizando las implicaciones con respecto al ciclo económico. El segundo capítulo, estudia los efectos de largo plazo de la publicidad, con el objetivo de analizar las implicaciones sobra el estado estacionario del economía. En el último capítulo se utiliza una versión modificada del modelo Neo-Keynesiano que estudia los efectos de la competencia no en precio en relación la dinámica de la inflación.
Luhr, Erik, and Markus Herrmann. "Free on the Web! : The profitability of a radical price." Thesis, Uppsala University, Department of Business Studies, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-118326.
Повний текст джерелаThis thesis examines companies offering their services for free to Internet users, byemploying digital free business models. As a framework Chris Anderson’s classificationsof “free” business models are used. A sample of eleven companies that provide “free”services was selected and divided into four groups. These were search engine, socialnetworking/community, content based and others. Their profitability was then measuredin relation to their valuation with the help of P/E ratios within and among the groups. Aregression analysis was also conducted to compare profitability of either one of two“free” business models used by the researched companies.Findings were that search engine and social networking/community companies appear tohave profits for the period researched. No strong trend for overvaluation could be foundin either of these groups, except for individual companies with high P/E ratios. Neithercompany within the content based group showed any profits. Their marginal costs weretoo high but this may change with technological progress. Regression analysis could notshow any significant results employing either the “Freemium” or the advertising “free”business model to be more profitable than the other. Significant results could be shownbeing a content based company and being unprofitable. Comparison between specificcompanies gave mixed results but network effects appear to create dominant playerswithin each group. Employing more than only the advertising “free” business modelseems to be efficient in raising revenue per user for social networking/communitycompanies.
Sun, Yu-Hua Christine. "The effect of price, brand name, and level of advertising on perceived service quality, perceived service value, and purchase intention of the lodging industry." Diss., Virginia Tech, 1995. http://hdl.handle.net/10919/38102.
Повний текст джерелаBukovjan, Jiří. "Návrh marketingové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223411.
Повний текст джерелаZacha, Štěpán. "Návrh marketingové strategie pro firmu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-224268.
Повний текст джерелаFerreira, Diana Ribeiro. "A relação dos consumidores com os folhetos dos retalhistas." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/20179.
Повний текст джерелаOs folhetos são uma ferramenta importante para os retalhistas e grossistas publicitarem as suas promoções devido ao seu carácter demonstrativo dos produtos e marcas. Os folhetos são por isso considerados como uma ferramenta importante na construção da visibilidade e posicionamento da marca, ocupando por isso uma grande fatia do orçamento de marketing das empresas, nos Estados Unidos da América em 2012 os folhetos ocupavam em média 65% do budget. Contudo, apesar da sua importância, o estudo da relação dos consumidores com os folhetos é relativamente limitada. Neste contexto, com o presente trabalho pretendeu-se investigar as relações dos consumidores com os folhetos, tendo em conta variáveis tais como o preço, a promoção, o meio ambiente, a lealdade e o Comércio Justo. A metodologia utilizada foi a quantitativa, recorrendo-se a um questionário online administrado a uma amostra não probabilística por conveniência, tendo-se obtido 267 respostas válidas. Com base na análise dos resultados obtidos, verificou-se que grande parte dos inquiridos que consulta folhetos não os guarda durante o período promocional do mesmo, sendo as características mais valorizados as promoções e os preços. Muitas das vezes os folhetos são utilizados para que o consumidor decida onde irá fazer as compras. O tempo despendido a procurar as ofertas é visto como tempo bem gasto e alguns inquiridos indicaram efetuar compras em várias lojas, de modo a aproveitarem os preços mais baixos após a consulta dos folhetos. Verificou-se igualmente que as preocupações ambientais contribuem pouco para a consulta ou não consulta dos folhetos.
Store Flyers are an important tool for retailers and wholesalers to advertise their promotions due to the demonstrative nature of the products and brands. Therefore, store flyers are considered an important tool in building brand visibility and positioning. Store flyers occupied a large share of the companies' marketing budget, in the United States of America in 2012, with an average of 65% of the budget. However, despite its importance, the study of the relationship between consumers and store flyers is relatively limited. In this context, the aim of this study is to investigate consumer relations with store flyers, taking into account variables such as price, promotion, the environment, loyalty and fair trade. The methodology used was quantitative, using an online questionnaire administered to a non-probabilistic convenience sample, having obtained 267 valid responses. Based on the analysis of the results obtained, it was found that a large part of the respondents who consult store flyers do not keep them during the promotional period and the most valued characteristics are the promotions and prices. Often times, store flyers are used for the consumer to decide where to shop. The time spent looking for offers is seen as time well spent and some respondents indicated shopping in several stores, in order to take advantage of the lower prices after consulting the brochures. It was also found that environmental concerns contribute little to the consultation or non-consultation of the store flyers.
info:eu-repo/semantics/publishedVersion
Rousset, Xavier. "La tarification dynamique, l'utile et le juste Seasonal factors and marketing mix: Literature survey and proposed guidelines An analytical framework for retailer price and advertising decisions for products with temperature-sensitive demand The impact of outdoor temperature on pricing and advertising policies for weather-sensitive products Tarification dynamique en ligne et éthicalité perçue par le consommateur : synthèse et voies de recherche Designing algorithmic dynamic pricing from an ethical perspective Are consumers vulnerable to algorithmic dynamic pricing? An empirical investigation." Thesis, Sorbonne Paris Cité, 2019. http://www.theses.fr/2019USPCB039.
Повний текст джерелаThis PhD thesis brings together different research projects on dynamic pricing. The objective of the thesis, located at the interface of economics, management sciences and political sciences, is twofold: first, to study the determinants and conditions of use of dynamic pricing at the level of firm in a perspective of maximizing its profits and, on the other hand, to show how, at a collective level, the consideration of ethical issues in the study of dynamic pricing allows a better understanding of its scope. Our contributions, both theoretical and empirical, are presented in two parts. Part 1 focuses on economic efficiency (point of view of the useful), and asks questions about the maximization of profit considerations related to dynamic pricing. From the study of so-called weather-sensitive products in the physical distribution channels, we present a literature review that introduces the dynamic adaptation of the price to factors influencing the demand and we propose a theoretical model of dynamic adaptation of the price in time following the temperature. We complete this theoretical approach with an empirical study that examines how pricing, exercised dynamically from the firm's point of view in response to external factors, allows it to maximize its interests. Part 2 brings together work on ethical considerations related to dynamic pricing (the point of view of the right). Focusing on online distribution channels, we discuss, on a theoretical level, the potential impact of dynamic pricing on consumers' ethical perception, highlighting potential risks of unfairness or vulnerability that price fixing raises. From an empirical point of view, we thoroughly analyse the determinants of the ethical perception of online dynamic pricing by the consumer, in particular according to the conditions of its setting, as well as the dimensions of vulnerability that concern consumers.The conclusion of the thesis brings together future lines of research on the deepening of the measurement of perceived ethics, on the potentialities of the hybridization of economic science with ethics on a subject such as dynamic pricing and on the considerations we have seen on the link between dynamic pricing and the revelation of exchange value (point of view of the true)
Davidson, Catrin, and Abeysekera Denum Nimanthi. "The good and the gratis : A value aspect on free goods and services." Thesis, Linköpings universitet, Företagsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-66352.
Повний текст джерелаМельникова, Д. А. "Маркетинг у банку: специфіка та перспективи розвитку". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Melnikova.pdf.
Повний текст джерелаУ роботі розглядаються теоретичні аспекти сутності та функцій банківського маркетингу, визначені його інструменти. Досліджено методи управління маркетинговою діяльністю в банках. Проаналізовано основні показники діяльності АТ КБ «ПРИВАТБАНК» Надана оцінка маркетингової діяльності в банку. Запропоновано шляхи удосконалення маркетингу в АТ КБ «ПРИВАТБАНК» на основі вивчення закордонного досвіду, а саме впровадити більш вдосконалену систему інтегральних маркетингових комунікацій та розширити асортимент послуг банку.
The work deals with the theoretical aspects essence and functions of banking marketing, its tools are defined. Methods of management of marketing activity in banks are investigated. Author analysis main indicators of JSC CB "PRIVATBANK" assessment of marketing activity in the bank is given. Ways to improve marketing in JSC CB "PRIVATBANK" based on the study of foreign experience are proposed, namely to introduce a more advanced system of integrated marketing communications and expand the range of bank services.
Jeřábková, Martina. "Návrh marketingové strategie pro firmu Autosklo H.A.K., s. r. o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2007. http://www.nusl.cz/ntk/nusl-221571.
Повний текст джерелаČerná, Simona. "Návrh komunikačního mixu podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224355.
Повний текст джерелаQayyum, Yaser. "Product Differentiation Strategies and Impact of Factors Influencing the Differentiation Process : A Case study of the Mobile Telecom Service Industry of Pakistan." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-62797.
Повний текст джерелаSchwarcová, Kristína. "Podnikatelský záměr." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221818.
Повний текст джерелаЧорна, А. С. "Удосконалення маркетингової діяльності «Bexhill Trading Auto»". Thesis, Одеський національний економічний університет, 2020. http://dspace.oneu.edu.ua/jspui/handle/123456789/12508.
Повний текст джерелаThe work deals with the theoretical aspects of marketing activity , namely, the essence, goals, organization and planning of marketing activity in the enterprise, peculiarities of marketing activity in the automotive market. The automobile market of Ukraine, place of company «Bexhill Trading Auto» in this market and marketing activity of the company are analyzed. As a result of the SWOT analysis applied to «Bexhill Trading Auto», its strengths and weaknesses are identified. Strengths are competitive pricing policy, coverage of a large share of the automotive market, developed website and social networks, high level of service, qualified staff, profitable activities. Weaknesses: Lack of own service station, low level of brand awareness, small number of representative offices. It is proposed to improve the site, optimize advertising, implement a CRM system, open new showrooms and own service stations.
Sombergová, Markéta. "Návrh komunikačního mixu společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223406.
Повний текст джерелаNováková, Tereza. "Vliv PENB na cenu nemovitosti v Královohradeckém kraji." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2014. http://www.nusl.cz/ntk/nusl-232879.
Повний текст джерелаDix, Stephen Richard. "Predictors of channel switching during live prime time television advertising." Thesis, Curtin University, 2006. http://hdl.handle.net/20.500.11937/1737.
Повний текст джерелаKurad, Astrid [Verfasser]. "Advertising pricing in German consumer magazine industry : an industrial economic analysis of market concentration, advertising prices, and their interrelations / Astrid Kurad." Flensburg : Zentrale Hochschulbibliothek Flensburg, 2008. http://d-nb.info/101828009X/34.
Повний текст джерелаTzvetanova, Neli. "Reklamní trh v Bulharsku a jeho právní regulace." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76264.
Повний текст джерелаJúnior, Reginaldo de Franceschi. "Limiar: uma visão publicitária sobre os limites da percepção." Universidade de São Paulo, 2009. http://www.teses.usp.br/teses/disponiveis/27/27154/tde-20102009-215257/.
Повний текст джерелаThe main goal of this research is to clarify the actual limits of subliminal elements in advertising persuasiveness. For that matter, the AIDA model was used combined with scientific studies in order to provide better understading of an individual\'s reaction to subliminal stimuli used as primes for regular, conscious stimuli.
Gunnarsson, Tomas, and Alfred Lindén. "The Swedish Gambling Monopoly : Impacts from Internet competition on Svenska Spel’s prices and advertising expenses." Thesis, Jönköping University, JIBS, Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-1200.
Повний текст джерелаWith the fast progress of the Internet the Swedish gambling monopoly is no longer able to control the market. Gambling companies licensed in foreign countries can compete with Svenska Spel via the Internet offering lower prices. The authors investigated whether the competition has lead Svenska Spel to lower their prices. Focus has been put on the years 2000-2006 and on Svenska Spel’s sports betting section Oddset since competition here is high. To help analysing Svenska Spel’s pricing behaviour the dynamic limit pricing model of optimal pricing when faced with entry was used.
The effect on Svenska Spel´s advertising expenditures following the competition was also investigated. For this part A dynamic model of advertising and market shares was used.
The analysis indicates that when the number of firms on the market increased, prices decreased and Svenska Spel’s advertising expenses increased.
Krátká, Martina. "Návrh na zlepšení marketingového mixu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224873.
Повний текст джерелаLašáková, Petra. "Návrh marketingové strategie pro cestovní kancelář." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222111.
Повний текст джерелаStuder, Nanina. "Women Sell Mascara, Men Sell Machines? : A Content Analysis of Gender Portrayals in Swiss Prime-Time TV Advertisements." Thesis, Stockholms universitet, JMK, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-170347.
Повний текст джерелаFarmer, Ajia. "Pop! Goes the music : a content analysis of popular music in prime-time television commercials." Thesis, Manhattan, Kan. : Kansas State University, 2008. http://hdl.handle.net/2097/812.
Повний текст джерелаWang, Xiaoduo. "Children's Prime-Time Food Commercials in China: A Content Analysis of National and Provincial TV Channels." Ohio University / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1289591158.
Повний текст джерелаTribunella, Kari. "A content analysis of alcohol incidents on ABC, CBS, FOX, and NBC during prime-time television in 2001." Virtual Press, 2001. http://liblink.bsu.edu/uhtbin/catkey/1221307.
Повний текст джерелаDepartment of Journalism
Hariandja, Pahala Putrantara. "Incorporating advertising, agents and prices in modelling a new product diffusion with competition and switching amongst brands : the case of digital cellular telephone in Indonesia." Thesis, Lancaster University, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.250148.
Повний текст джерелаTučková, Adéla. "Analýza systému získávání a výběru zaměstnanců ve společnosti KOVOSVIT MAS, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-206199.
Повний текст джерелаPaulová, Alžběta. "Daňově uznatelné náklady vybrané společnosti z pohledu daňové kontroly." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-383540.
Повний текст джерелаDoupalová, Nikola. "Získávání a výběr zaměstnanců." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224999.
Повний текст джерелаChou, Pei-Lin, and 周佩霖. "The Effects of Price Advertising Cues on Consumers'' Price Perceptions." Thesis, 1996. http://ndltd.ncl.edu.tw/handle/87311895984890020512.
Повний текст джерелаFarr, Stephen J. "Cigarette advertising, price and social welfare : empirical evidence." Thesis, 1997. http://hdl.handle.net/1957/34027.
Повний текст джерелаGraduation date: 1997
HSU, WEN-JUNE, and 徐文駿. "The Relationship between Advertising Appeals and Price Sensitivity." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/8awygq.
Повний текст джерела中國文化大學
國際企業管理學系
103
Affect consumer price sensitivity is an important factor in how to obtain excess profits, and how businesses to make the consumers are willing to pay more price to buy products has become an important way to profit. Brand in the manipulation of the most commonly used advertising appeals can be divided into rational appeal and emotional appeals, but these two advertising appeals will produce different paths to persuade consumers to influence the perceived value (Zhang young, 2009), but some scholars find that the interests of consumers obtained value of the product is higher, will produce a better brand attitude (Okazaki, Mueller, and Taylor, 2010), and will make lower price sensitivity (Bakos, 1991). Therefore, the first objective of this study was to investigate the relationship between the rational advertising appeals and emotional advertising appeals have existence a negative relationship of consumer price sensitivity. The second purpose is compare difference with rational advertising appeals and emotional advertising appeals to influence the consumer price sensitivity. And the study’s control variables are the brand image, disposable income, product knowledge. According to the findings, the study recommendations on the theory and practice.
Chen, Wei-Hung, and 陳威宏. "The Effect of Blank Discs Advertising Strategy on Optimal Price." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/72822051987720149139.
Повний текст джерела國立高雄應用科技大學
商務經營研究所
96
The purpose of this study focuses on information consumer products, digital storage media and blank discs, which were to identify the added value for supply style, spokesman and designed imagery of products.In order to realize the appraisal of consumers for international brand authorization and spokesman, the questionnaire focuses on specific products. In Taipei, Taichung and Kaohsiung, there are the questionnaire researches for the two different place styles: Warehouse Store and Specialty Store. The research structure is based on certain relative contentions of academics and revised it. And find out the best price policy for consumers. The result of this study: 1.The analysis of Supply Quantity and Price Perception: The average of price in limited number is higher than no-limited number. 2. The analysis of willingness to buy the limited edition products: Cartoon Authorization> Spokesman> Color Printing> No printing 3. The analysis of willingness to buy the non-limited edition products: Color Printing> Spokesman> Cartoon Authorization> No Printing。 4.The analysis of spokesman, brand authorization, color printing, price perception and the added value:No matter the supply quantity. 5. The optimal price of all kinds of products are have the positive correlation with the price perception of authorized or no printing, the added value and the willingness to buy. Key Word Restrictive, Brand Authorization, Spokesperson, Price Perception, Optimal Price
Liu, You-Jing, and 劉幼菁. "Winning Price Prediction in Real-Time Bidding for Online Advertising." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/7n97b9.
Повний текст джерела國立臺灣大學
資訊管理學研究所
105
From the viewpoint of a Demand-Side Platform (DSP), forecasting the winning price is an important task before bidding an ad impression because the winning price is equivalent to the cost that a DSP must pay after winning a bid. This paper studies on how to predict the winning price for an ad impression so that a DSP can win the ad impression by offering a suitable bidding price in the Real-Time Bidding (RTB). However, it is difficult to accurately estimate winning price for a DSP because the winning price is unobserved when a DSP lost the bid. Therefore, we propose a mixture model that is composed of two regression models learning from winning bids with observable winning price and losing bids with observable bidding price, respectively. The mixture model takes advantage of observable bidding price of historical losing bids to reconstruct the missing distribution of winning price. Last, the results of experiments show that the proposed mixture model outperforms linear regression model and stochastic production frontier in terms of winning price prediction.