Дисертації з теми "Post-marketing"
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Armah, Paul Waldrine. "Post-harvest maize marketing efficiency : the Ghanian experience." Thesis, Cardiff University, 1989. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.304540.
Повний текст джерелаWhalen, Peter S. "Post plan improvisations of strategic marketing plans : towards a taxonomy /." Connect to title online (Scholars' Bank) Connect to title online (ProQuest), 2008. http://hdl.handle.net/1794/8585.
Повний текст джерелаTypescript. Includes vita and abstract. Includes bibliographical references (leaves 169-177). Also available online in Scholars' Bank; and in ProQuest, free to University of Oregon users.
Mishra, Saurabh. "Two essays on post-acquisition performance a marketing perspective /." [Bloomington, Ind.] : Indiana University, 2006. http://wwwlib.umi.com/dissertations/fullcit/3210044.
Повний текст джерелаSource: Dissertation Abstracts International, Volume: 67-03, Section: A, page: 1014. Advisers: Franklin Acito; Rebecca Slotegraaf. "Title from dissertation home page (viewed March 16, 2007)."
Speid, Lorna. "The safety assessment of medicines : pre and post-marketing." Thesis, Cardiff University, 1991. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.362576.
Повний текст джерелаWhalen, Peter S. 1971. "Post Plan Improvisations of Strategic Marketing Plans: Towards a Taxonomy." Thesis, University of Oregon, 2008. http://hdl.handle.net/1794/8585.
Повний текст джерелаMarketing Planning is the most prescribed tool for "doing" marketing. The marketing plan's implementation schedule provides a roadmap for accomplishing a firm's stated marketing objectives. For over three decades researchers have investigated planning's link to firm performance. The consensus has been that they do improve performance although there is little empirical evidence to suggest how implementation of those plans is related. Environmental turbulence, new information and failed implementation cause firms to act outside of the planning framework. Improvisation is the contemporaneous creation and execution of an action. The extent to which firms act improvisationally has been studied, but to date there has been no empirical investigation that exposes the different types of post plan improvisations of strategic marketing plans that exist. This dissertation attempts to identify the different types of post plan improvisations (PPI) used in marketing. Using the Critical Incident Technique, 384 incidents of PPI were gathered from marketing planners and then used to create categories and systematically classify each incident. Four primary categories of causes of deviations, six categories of deviations and four categories of outcomes emerged from the data. The results provide a foundation for a theoretical model of the types of post plan improvisations in practice. This will allow further research into contextual differences that could help managers decide when to improvise and when to follow their plan. Further, by exposing the useful application of the CIT method in a new field, additional researchers might begin to use the technique to update and more deeply understand other marketing phenomenon.
Adviser: David M. Boush
Hemsley-Brown, Jane. "Marketing post-sixteen colleges : a qualitative and quantitative study of pupils' choice of post sixteen institution." Thesis, University of Southampton, 1996. https://eprints.soton.ac.uk/192399/.
Повний текст джерелаMcCarthy, Suzanne. "Post-marketing evaluation of ADHD drug treatment in children and young adults." Thesis, University College London (University of London), 2009. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.509310.
Повний текст джерелаSeo, Soobin Hwang Johye. "Consumer reactions to restaurants' post-food crisis marketing strategies a risk-benefit appraisal approach /." Diss., Columbia, Mo. : University of Missouri--Columbia, 2009. http://hdl.handle.net/10355/6601.
Повний текст джерелаShui, Yinzi, and Yuesi Wu. "Internationalization of firms through acquisition : A case of post-acquisition market integration management in Chinese market." Thesis, Högskolan i Halmstad, Centre for Technology, Innovation and Marketing Management (CTIM2), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-15784.
Повний текст джерелаMacRury, Iain. "Advertising readerships : psychosocial change in Britain 1950-1995." Thesis, University of East London, 2000. http://roar.uel.ac.uk/3130/.
Повний текст джерелаStaples, Joseph Perry. "Constructing "The Land of Sunshine": Charles FletcherLummis and the marketing of a post-frontier West." Diss., The University of Arizona, 2004. http://hdl.handle.net/10150/290051.
Повний текст джерелаScollen, Rebecca. "Building new theatre audiences: Post performance audience reception in action." Thesis, Queensland University of Technology, 2002. https://eprints.qut.edu.au/36428/1/36428_Digitised%20Thesis.pdf.
Повний текст джерелаOnakpoya, Igho. "An evidence-based approach to the post-marketing withdrawal of medicinal products because of adverse reactions." Thesis, University of Oxford, 2017. https://ora.ox.ac.uk/objects/uuid:086dcf03-5adc-4cb1-9bc6-59fcba0b8c64.
Повний текст джерелаTritt, James Patrick. "A study of the national post-secondary DECA goals as viewed by Missouri's post-secondary DECA student members, marketing and distributive education instructors and DECA advisers /." The Ohio State University, 1985. http://rave.ohiolink.edu/etdc/view?acc_num=osu1487260135355446.
Повний текст джерелаQvist, Olof, and Julia Berggren. "Viral Marketing : How does the individual view a viral marketing message and what makes him or her pass it along?" Thesis, University of Gävle, Department of Business Administration and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-672.
Повний текст джерелаViral marketing is a form of marketing that is based on individuals sharing of a message within their social network. When viral marketing works, it’s cheap and efficient and there are several examples of successful viral marketing campaigns that has given products or companies great success.
Viral marketing is relatively unexplored as a phenomenon, and there are several different suggested paths to choose to form a successful campaign. One suggestion is that viral marketers base their campaigns on different feelings to make the individual share the campaign, or feeling, with its social network. This is one of the things that we are looking at in this report. With a quantitative study based on the replies of over 800 students, we try to determine which feeling is more efficient in viral marketing campaigns. We also try to determine how viral campaigns are received and handled as well as students view on viral marketing as a phenomenon.
This report shows that receivers of viral marketing campaigns have a pattern in the way they act as a result of it. Receivers who view one viral marketing campaign as spam, block the messages sender or delete the message are likely to view all campaigns as spam, no matter which type of viral marketing campaign they receive. This pattern does not exist for those who choose to forward viral messages, nor does the strength of the feeling matter. However, we are able to distinguish that campaigns based on sadness, anger, fear and disgust are forwarded more than campaigns based on other feelings. These types of campaigns are often forwarded by women. Campaigns based on sick humor or surprise are more commonly forwarded by men. However, women are more likely to forward viral messages.
Virusmarknadsföring är en typ av marknadsföring som går ut på att individer inom sociala nätverk skickar ett budskap vidare till varandra. När marknadsföringsformen fungerar är den mycket billig och effektiv. Det finns ett flertal exempel på framgångsrika virusmarknadsföringskampanjer som lyckats och gett produkter eller företag stor framgång.
Virusmarknadsföringen som fenomen är relativt outforskad och det finns olika förslag på vägar att gå för att forma en framgångsrik kampanj. Bland annat kan virusmarknadsförare spela på individers känslor för att få dem att skicka ett budskap vidare inom sitt sociala nätverk. I denna uppsats tittar vi närmare på just detta, och tar reda på vilka känslor som bäst lämpar sig för en virusmarknadsföringskampanj. Genom en kvantitativ undersökning där cirka 800 studenter från Blekinge Tekniska Högskola och Högskolan i Gävle deltagit tar vi också reda på hur synen på virusmarknadsföring ser ut, samt vilken reaktion det får när det mottas.
Detta examensarbete visar att de som tar emot virusmarknadsföring har ett mönster i sitt agerande. De som ser en virusmarknadsföringskampanj som spam eller till och med blockerar avsändaren, gör detsamma för oberoende av vilken typ av kampanj de mottar. Samma sak gäller de som väljer att radera meddelandet. Mönstret i agerandet gäller dock inte för de som skickar budskap vidare. Hur stark känsla som väcks av kampanjen spelar heller ingen roll. Dock tycker vi oss se att virusmarknadsföringskampanjer baserade på sorg, ilska, rädsla och äckel fungerar bättre än andra kampanjer. Dessa skickas oftast vidare av kvinnor. Män skickar inte virusmarknadsföringskampanjer vidare lika ofta som kvinnor. När de gör det så väljer de dock att skicka vidare sjuk humor eller budskap baserade på förvåning.
Edholm, Emma. "Marknadsföring av en destination efter en kris: Tunisien efter terrorattackerna 2015." Thesis, Umeå universitet, Kulturgeografi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-148570.
Повний текст джерелаDekel, Ofer. "Anti-essentialist marketing : an alternative view of consumers' 'identity'." Thesis, University of Manchester, 2014. https://www.research.manchester.ac.uk/portal/en/theses/antiessentialist-marketingan-alternative-view-of-consumers-identity(2ab47e24-4af1-4950-a730-2bea89be02e7).html.
Повний текст джерелаGerber, Fabiano Lehmkuhl. "O pós-venda como premissa do marketing de relacionamento." Universidade do Estado de Santa Catarina, 2010. http://tede.udesc.br/handle/handle/207.
Повний текст джерелаCoordenação de Aperfeiçoamento de Pessoal de Nível Superior
Relationship marketing is considered an important strategy in customer loyalty. Consumers are increasingly demanding, especially with products of superior standard. Customer contact, affection, respect, attitudes are companies that maintain healthy relationships with their customers. Before selling companies usually keep these attitudes. The central theme of this study is aftermarket. We tried to identify through interviews with managers of three segments of the construction industry, furniture and decoration, furniture and electronics and planned residential automation of Florianopolis, the actions are conducted as post-sale. The research is characterized as exploratory as to their goals. In nature, it is a qualitative research, by collecting data in the form of in-depth interviews. The sample is considered non-probability, selected by the judging criteria and accessibility. The choice of segments analyzed and provided through the concept of constellations of consumption. It was concluded that the concern of these managers after the sale is the maintenance of product quality offered
O marketing de relacionamento é considerado uma importante estratégia na fidelização de clientes. Os consumidores estão cada vez mais exigentes, principalmente com os produtos de padrão superior. Contatos com clientes, carinho, respeito, são atitudes de empresas que mantém relacionamentos saudáveis com seus consumidores. Antes de vender as empresas costumam manter estas atitudes. O tema central deste estudo é pós-venda. Buscou-se identificar através de entrevistas em profundidade com três gestores dos segmentos da indústria da construção civil, de móveis e decoração, de móveis planejados e de eletroeletrônicos e automação residencial de Florianópolis, como se processam as ações de pós-venda. A pesquisa caracteriza-se como exploratória quanto aos seus objetivos. Quanto à sua natureza, trata-se de uma pesquisa qualitativa, mediante coleta de dados na forma de entrevistas em profundidade. A amostra considerada não probabilística, selecionadas pelos critérios de julgamento e acessibilidade. A escolha dos segmentos analisados e deu através do conceito de constelações de consumo. Concluiu-se, dentre outros aspectos, que a preocupação destes gestores após a venda, reside na manutenção da qualidade do produto ofertado
Norman, David, and Johan Rappling. "Ett glokalt växelspel för ett multinationellt företag : En studie om branding-arbetet för Post-it på den nordiska marknaden." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-243319.
Повний текст джерелаFredriksson, Martin, and Martin Andersson. "Decision-makers’ Attitudes and Behaviors Toward E-mail Marketing." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Marketing and Logistics, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18416.
Повний текст джерелаBeatriz, Galindo Lisbeth Milagros, and Tineo Aline Clara Antonieta Pérez. "El Marketing Relacional en la fidelización de clientes en el negocio de post venta de una empresa del rubro automotriz : Caso : DERCO." Bachelor's thesis, Pontificia Universidad Católica del Perú, 2018. http://tesis.pucp.edu.pe/repositorio/handle/123456789/12491.
Повний текст джерелаTesis
Martinez, Katynka Zazueta. "The "Latin Explosion," media audiences, and the marketing of Latino panethnicity : Latina Magazine and the Latin Grammys in a Post-Selena América /." Diss., Connect to a 24 p. preview or request complete full text in PDF format. Access restricted to UC campuses, 2003. http://wwwlib.umi.com/cr/ucsd/fullcit?p3112195.
Повний текст джерелаSunyansanoa, Sophapan. "Examining factors influencing the repurchasing intention of credence products : empirical evidence from Thailand." Thesis, University of Bedfordshire, 2013. http://hdl.handle.net/10547/333445.
Повний текст джерелаButkouskaya, Vera. "Antecedents and consequences of integrated marketing communications (IMC): testing a theoretical models from firms' and customers' perspectives in spain and belarus." Doctoral thesis, Universitat Autònoma de Barcelona, 2017. http://hdl.handle.net/10803/458127.
Повний текст джерелаThe Thesis consists of three interrelated parts, which study Integrated Marketing Communications (IMC): the antecedents and consequences of the IMC concept from the company point of view, the IMC concept as a mediator and factors influencing on its implementation effectiveness, and, IMC based on the customer perception. Enhanced by advancement in technologies, the growth of competition and uncertainty in the market, the concept of IMC evolved from a simple instrument of tactical coordination to a dynamic marketing capability. Its evolution and deeper involvement in managerial processes determine the need for the review and better understanding. Based on the dynamic capabilities theory, IMC, when combined with the right strategy, can bring a competitive advantage to the firm and positively affect its performance. However, previous researchers suggest that companies may face barriers while implementing the IMC. First, endogenous factors, enclosing the effects related to internal business management. Second, exogenous factors, related to the external environmental effects. Additionally, taking into consideration the existence of a direct relationship between the strategic antecedents of IMC and company performance, we suggest the mediation effect of IMC. Finally, in spite of the customer-centric approach to the IMC concept, researchers have been mainly focused on analysing it from a managerial point of view, overlooking the understanding of customer opinion about IMC. Thus, we address three interrelated objectives. Chapter 1 focuses on analysing the strategic antecedents of the IMC concept and its consequences for company performance (customer, marketing, financial) under the moderating effect of the economy type. Chapter 2 aims to analyse the existent moderating and mediating effects in the IMC theoretical model. Chapter 3 studies IMC customer-based perception, its strategic antecedents and consequences on post-purchase customer behaviour (satisfaction, word-of-mouth recommendations, repurchase intention) from an inter-country perspective. To test theoretical models, we conduct companies and customer surveys in Belarus and Spain. Drawing from institutional and cultural dimensions theories, for the data collection process we selected two economical and culturally different countries, a transition economy (Belarus) and a developed economy (Spain). The data analysis suggests that market orientation positively influences on IMC in both transition and developed economies, but the effect of technology orientation on IMC is only significant in the developed economy. IMC directly affects customer and market performance, but the direct effect of IMC on financial performance is not significant in any of the two economies analysed. The moderating effects analysis shows that company size and manager's profile moderate the relationships in the theoretical model, whereas the economic system does not. The moderating effect of the organisational structure is only significant in the developed economy. In addition, in a transition economy, IMC mediates only the relationships between market orientation and customer and market performances. In a developed economy, both marketing and technology orientation have indirect effects on company performance through IMC. The results of customer survey analysis suggest that technology orientation positively affects the IMC customer-based perception, but customer orientation has no effect. However, customer and technology orientations have indirect effects on post-purchase behaviours through IMC, but only in Spain. Furthermore, IMC positively affects customer satisfaction, which in turn positively influences WOM and repurchase intention. However, WOM has no impact on repurchase intention. In addition, the cross-cultural comparison reveals differences, indicating that only in a more market-oriented economy as Spain IMC affects WOM and repurchase intention. These relationships are fully mediated by customer satisfaction in Belarus and partially in Spain. Implications of these findings for researchers and managers are further discussed, as are the limitations.
Strnad, Jakub. "Příprava a vstup nového produktu České pošty na náš trh." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-125182.
Повний текст джерелаCeneri, Valentina. "Una nuova sfida per la traduzione pubblicitaria: Il multilingual social media marketing." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2021.
Знайти повний текст джерелаNarasimhan, Anirudhan. "Commercialization of HFAC Electronic Nerve Block Technology to Treat Chronic Post Surgical Pain." Case Western Reserve University School of Graduate Studies / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=case1290641992.
Повний текст джерелаNorman, Grant. "A comparative analysis of the pre-1996 marketing control board system and the post-1996 free market system, with reference to the South African fruit and vegetable industry." Thesis, Stellenbosch : University of Stellenbosch, 2009. http://hdl.handle.net/10019.1/4579.
Повний текст джерелаENGLISH ABSTRACT: This research report is a comparative analysis of the pre-1996 marketing control board system and the post-1996 free market system in the fruit and vegetable industry in South Africa. The report investigates and discusses the advantages and disadvantages of both systems and their effect on the stakeholders of the industry. The control boards had both positive and negative effects on the producer within the fruit and vegetable industry. The free market system is currently also having an effect, both positive and negative, on the producer. In this research report these divergent effects are explored, the objective being to obtain a better understanding of their impact on the industry stakeholders. On reaching a clearer understanding, strategy recommendations have been designed and are presented for all producers operating within the fruit and vegetable industry. The fresh produce industry is large, with many stakeholders. The information potentially available is vast, but, given the fact that time was too limited to do a complete research study on the entire industry, it was decided to focus on four sectors of the industry, namely bananas, deciduous fruit, citrus and potatoes. To give the report more credibility in terms of the data acquired, a number of interviews were conducted with producers and producer organisation leaders, from whom first-hand, ground level information was obtained. In this research it was found, among other things, that in general there was an imbalance in both the producer and consumer surplus in South Africa. Despite regulation, the marketing control boards had, through the pooling of prices, provided benefits only to certain producers. This, in effect, meant that quality improvement was largely negated, as the return to the producer did not provide an incentive to produce a better quality product. Contrary to the control board system, the free market system provides industry stakeholders with many opportunities, while the role of producers is also evolving to incorporate aspects of marketing. Producers consider service excellence, and culture and diversity to be important. Furthermore, in terms of available channels for marketing, many producers view the fresh produce markets as a desirable means of marketing their produce, as these outlets are still considered to be the price-determining mechanism for the fresh produce industry.
AFRIKAANSE OPSOMMING: Hierdie navorsingsverslag is 'n vergelykende studie van die bemarkingsbeheerraadstelsel voor 1996 en die vryemarkstelsel ná 1996 in die vrugte- en groentebedryf in Suid-Afrika. Die verslag ondersoek en bespreek die voor- en nadele van albei stelsels en hul uitwerking op die bedryf se belangegroepe. Die beheerrade het ’n positiewe sowel as negatiewe uitwerking op die produsent in die vrugte- en groentebedryf gehad. Die vryemarkstelsel het tans ook ’n positiewe sowel as negatiewe uitwerking op die produsent. Hierdie uiteenlopende gevolge word in hierdie navorsingsverslag verken om só ’n beter begrip van die impak daarvan op die bedryf se belanghebbers te verkry. Strategie-aanbevelings is op grond van groter begrip ontwerp en aan produsente in die vrugte- en groentebedryf voorgelê. Varsprodukte is die grootste bedryf in vrugte- en groentebedryf, en daar is talle belangegroepe. Die inligtingsmoontlikhede is enorm, maar gegewe die feit dat tyd te beperk was om ’n volledige navorsingstudie van die hele bedryf te onderneem, is daar besluit om vier sektore te beklemtoon, naamlik piesangs, sagtevrugte, sitrus en aartappels. Om die verslag meer geloofwaardigheid te gee ten opsigte van die data wat verkry is, is ’n aantal onderhoude met produsente en die leiers van produsentorganisasies gevoer om eerstehandse, voetsoolvlakinligting te bekom. Die verslag het onder meer bevind dat daar oor die algemeen ’n wanbalans in die produsente- sowel as verbruikersurplus in Suid-Afrika is. Die bemarkingsbeheerrade het ondanks regulasie voordele slegs aan sekere produsente gebied deur die saampot van pryse. Dit het in werklikheid beteken dat gehalteverbetering grootliks ontken is omdat die opbrengs nie die produsent aangespoor het om die gehalte van hul produkte te verbeter nie. Die vryemarkstelsel bied, in teenstelling met die beheerraadstelsel, talle geleenthede aan die bedryf se belangegroepe terwyl die rol van produsente ook ontwikkel word om aspekte van bemarking te inkorporeer. Produsente beskou voortreflike diens, en kultuur en diversiteit as belangrik. Daarby beskou produsente die varsproduktemark, wat een van die beskikbare bemarkingskanale is, as ’n wenslike manier om hul produkte te bemark omdat dié afsetpunt steeds as die prysbepalende meganisme vir die varsproduktebedryf gesien word.
Nagel, Christian [Verfasser], Jan H. [Akademischer Betreuer] Schumann, and Dirk [Akademischer Betreuer] Totzek. "Three Essays on the Marketing of Innovations : Community Collaboration, Strategy at Product Launch, and Customers’ Post-Adoption Experience of Really New Products / Christian Nagel ; Jan H. Schumann, Dirk Totzek." Passau : Universität Passau, 2017. http://d-nb.info/114022168X/34.
Повний текст джерелаNagel, Christian Siegfried Anton [Verfasser], Jan Hendrik [Akademischer Betreuer] Schumann, and Dirk [Akademischer Betreuer] Totzek. "Three Essays on the Marketing of Innovations : Community Collaboration, Strategy at Product Launch, and Customers’ Post-Adoption Experience of Really New Products / Christian Nagel ; Jan H. Schumann, Dirk Totzek." Passau : Universität Passau, 2017. http://d-nb.info/114022168X/34.
Повний текст джерелаLu, Xuan, and Laura Woo. "Creating Engaging Brand Posts on Social Media : A quantitative study on brand post characteristics and consumer engagement." Thesis, Linköpings universitet, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-157983.
Повний текст джерелаPauly, Vanessa. "Evaluation de l'abus et du détournement des médicaments psychoactifs en addictovigilance : analyse de bases de données hétérogènes." Thesis, Aix-Marseille 2, 2011. http://www.theses.fr/2011AIX20696.
Повний текст джерелаThe objective of this work was to analyze abuse, dependence and diversion of psychoactive medicines in real settings using jointly different indicators issued from mixed datasources in order to present a synthetic vision. The datasources used in this work are issued from the tools developed by the Centres for Evaluation and Information on Pharmacodependency (CEIP). They allow to measure directly drug abuse with specific populations of dependent patients or under opiate treatment (OPPIDUM (Observation of the Illicit Psychotropic Products or Diverted from their Medicinal Use) survey)). These tools also allow to measure the diversion via the measure of the phenomenon of “doctor shopping” (overlapping of prescriptions) and the measure of the number of patients presenting a deviant behaviour from general health insurance databases; then they measure diversion through falsified prescriptions presented at pharmacies (the OSIAP (Forged prescriptions indicating potential abuse) survey).This multisources approach has been firstly applied to analyse abuse and diversion of clonazepam (1st publication). This study has highlighted the emerging problem of diversion of clonazepam, after flunitrazepam and has also illustrated the difficulty of analysing with consistency the information gathered by these different datasources. A good system for controlling drug diversion and abuse has to allow analysing trends. We have so proposed a classification method aiming at revealing profile of subjects with deviant behaviour to use it on an evolutive manner so as to study diversion of methylphenidate on a four year period (2nd publication). This classification method has then been applied jointly with a method measuring the “doctor shopping” to analyse diversion of High Dosage Buprenorphine (HDB) (3rd publication). This study has revealed an important problem of diversion of HDB, has also demonstrated that the two methods were globally concordant and has allowed to evaluate their advantages for the controlling of the abuse and diversion of prescription drugs. These two last methods have then been analysed jointly with data from the OPPIDUM and OSIAP surveys to allow to study and compare diversion of benzodiazepine drugs (4th publication) and opioids drugs (5th publication). This multisource approach allows to limit biases linked to each method seen individually. Our work points out the relevance of such a multisources system to estimate the abuse of a prescription drug and to compare it with the other substances. Nevertheless, the development of such a system applied to the domain of the drug dependency is relatively new, and requires improvements concerning the integration of the other sources of data and the methodology used to join and synthetize the information obtained. Finally, such a system "multi-sources” has the potential to exist and to make a real contribution to the domain of the drug dependency in France
Nilsson, Eddie, and Tobias Grieg-Halvorsen. "The experienced value journey of slow fashion consumers: from pre-purchase to post-purchase of apparel." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96179.
Повний текст джерелаCunha, Luisa, and Delila Kidanu. "The use of digital technologies to improve the post-purchase phase of a traditional company in the white goods sector: Case study on Electrolux." Thesis, KTH, Industriell Marknadsföring och Entreprenörskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-209407.
Повний текст джерелаMishra, Himanshu Kumar. "Ignorance is bliss the information malleability effect /." Diss., University of Iowa, 2006. http://ir.uiowa.edu/etd/60.
Повний текст джерелаPerdigoto, Miguel Amaral Barata d'Almeida. "A importância da expetativa e satisfação para o marketing das instituições de ensino superior : o caso da formação pós-graduada." Master's thesis, Instituto Superior de Economia e Gestão, 2015. http://hdl.handle.net/10400.5/8845.
Повний текст джерелаAtualmente assiste-se a uma mudança de paradigma no comportamento das Instituições de Ensino Superior (IES), motivada não só pela competitividade no setor da educação, pelas exigências do mercado laboral, bem como pela evolução demográfica verificada em Portugal e na Europa, mas especialmente pela complexidade e diversidade da procura, cada vez mais à escala global. As IES deparam-se progressivamente com novos desafios no sentido de melhor atrair, fidelizar e satisfazer os estudantes, sendo, assim, fundamental identificar e compreender as necessidades e expetativas dos mesmos, relativamente à sua formação académica. Este estudo tem como objetivo primordial obter informação acerca da expetativa e satisfação de atuais e antigos alunos de uma formação pós-graduada de 2º ciclo, evidenciando ,simultaneamente, os pontos fracos e fortes das estratégias de marketing vigentes nas IES, sugerindo alternativas que promovam a captação e fidelização dos estudantes, estabelecendo e desenvolvendo com estes relações mais fortes e duradouras.
Currently, Higher Education Institutions (HEIs) are suffering a paradigm shift in behaviour motivated not only by the competitiveness in the education sector and the requirements of the labour market, but especially by the complexity and diversity of demand, increasingly on a global scale due to the demographic changes occurring in Portugal and in Europe. HEIs progressively face new challenges in order to attract, retain, and satisfy students and therefore it is essential to identify and understand their needs and expectations regarding education. The objective of this study is to obtain information about the expectations and satisfaction of current and former post-graduate degree students, highlighting both the strengths and weaknesses of the marketing strategies used in HEIs, while suggesting alternatives to promote the uptake and retention of students, establishing and developing with these, stronger and lasting relationships.
Nelson, Nicole. "Skuggsidan av platsmarknadsföring : En djupstudie av Karlstads platsvarumärkesmaterial." Thesis, Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-36708.
Повний текст джерелаPlace marketing is a growing phenomenon both internationally and in Sweden, where it is alleged that "cities are competing against other cities' of the tourism industry, new businesses and population. To place market the specific values of the city, by packaging and "sell" an idea of the city, has become more of a rule than an exception, where they want to highlight the specific qualities of the city through texts and images.But what hides in the shadow-side of the place marketing? And what will the actual effects be of the photos used to showcase the city?Many critical scholars believe that a risk is that the population of the city does not recognize the image of their own town and may feel neglected leading to the marketing losing its power. Hence the importance of internal site marketing as it is extremely important to win legitimacy among the population.In my research I have done in-depth study of Karlstads relatively new place brand °Karlstad with related brand materials. Through analysis of the texts and pictures from the material with additional interviews with key figures working with the marketing in Karlstad municipality, I have also gained a deeper perspective and understanding of the purpose of the subject of place marketing. Through analysis, I have been able to discern themes and discourses that recur in the material.There are no actual numbers or statistics on the gain of place marketing for a town in financial or other values. Instead, what it does give is recognition, and if done properly, a strong brand that can be recognized by citizens of Sweden and even internationally. If there are other strong and important values that can be associated with the town it will give wider effects of depth in the long perspective, creating a possibility to attract tourists, inhabitants and companies.
Celik, Rozelin, Josefine Persson, and Adam Tkáč. "Who Cares? : A Comparison of Consumer Perceptions of CSR Between Western and Eastern Europe." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75705.
Повний текст джерелаRANA, ITALIA. "What Women Want: parlano le donne. L'esperienza di consumo e la costruzione della corporeità." Doctoral thesis, Università Cattolica del Sacro Cuore, 2017. http://hdl.handle.net/10280/17729.
Повний текст джерелаThe aim of this thesis is to analyze the relationship between the experience of consumption and body construction. The work is developed within a theoretical framework that provides for the integrated study of three disciplines: sociology, philosophy and experiential marketing. In particular, the sociological analysis of consumption has highlighted the complexity of postmodern consumption by placing within the broader socio-cultural context of the contemporary. A consumer wherever there are new ways of individual expression of identity with objects, innovative communication and sharing spaces (offline and online), and a plurality of styles of consumption that the consumer changes according lifestyles, tastes, preferences and social settings. In this context, then, it is important to study the consumption by a second theoretical perspective that involves experiential marketing, in order to understand the ways and strategies through which conveys marketing its product offering. Therefore, it was necessary to deepen the concept of consumer experience, providing a theoretical definition and its main characteristics. From these analyses it is highlighted the role of the body within the process of construction of experience. So, the study of philosophy was important to clarify the contrast between the body as an agent of experience and a vision that considers the body as an object of the intellect . In addition, through the analysis of the sociological literature, it has deepened the contrast between a vision of corporeality as an individual project, and one that considers the body as a cultural object. Finally, we examined a third interpretation (Featherstone 2010) that identifies the 'subject' a possible third interpretation of this phenomenon. The empirical basis of the thesis is based on the use of netnography for analysing a forum (Ciao.it) where the post of consumers of cosmetics and offline through 15 semi-structured interviews were detected. The thesis clarifies the categories of consumption reported by consumers, if there are new categories not identified in the literature and the difference between the online and offline communications experience. In addition, the analysis will outline the processes underlying the construction of corporeality in the experience of consumption and whether the 'subject' is presented as an effective third interpretation of the conflict between the vision of the body as an individual project and the body as a cultural object.
Banks, Troylin Lavon. "Where am I?Intersections between Ethnic Minorities and Liberal Arts Writing-Intensive Programs." University of Findlay / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=findlay1462266182.
Повний текст джерелаBui, Mai Nguyen A. (Anh). "The impact of destination brand associations on tourists’ post-consumption behaviours:a case of Phu Quoc island, Vietnam." Master's thesis, University of Oulu, 2018. http://urn.fi/URN:NBN:fi:oulu-201805091651.
Повний текст джерелаFayo, Sicelo Nathaniel. "Innovation in post production stage of print Newspaper." Thesis, Nelson Mandela Metropolitan University, 2010. http://hdl.handle.net/10948/1544.
Повний текст джерелаAhmad, Abadelzeen. "Transitional response model for post-crisis tourism : a case study of Libya." Thesis, University of Derby, 2018. http://hdl.handle.net/10545/622815.
Повний текст джерелаMitchell, Lorianne D., and T. Sanford. "Post-Secondary Intentions of Hispanic and African American Students in Tennessee." Digital Commons @ East Tennessee State University, 2014. https://dc.etsu.edu/etsu-works/8330.
Повний текст джерелаLorca, Mesina Paula. "Satisfacción post-recuperación del servicio : caso de la industria de las telecomunicaciones." Tesis, Universidad de Chile, 2014. http://www.repositorio.uchile.cl/handle/2250/117419.
Повний текст джерелаAutor no envía autorizacion, para ser publicada en el Portal de Tesis Electrónicas de la U. de Chile
Dentro de la naturaleza de los servicios, existe una alta posibilidad de que ocurran problemas que afecten a los clientes (Weun, Beatty y Jones, 2004). Pese a que una falla en el servicio puede formar parte del día a día dentro del funcionamiento de una compañía, éstas causan insatisfacción y desagrado en el cliente que experimenta el problema. Este tipo de incidentes críticos no pasan inadvertidos para el proveedor del servicio, puesto que pueden provocar una tasa de pérdida de clientes cercana al 10% anual (Anupam, Dangayach y Rakesh, 2011). Frente a fallas en el servicio, las empresas que se encuentran en esta situación suelen ejecutar acciones para solucionar los problemas causados a sus usuarios. Dichas recuperaciones, cuando son implementadas adecuadamente puede llegar, no solo a recuperar la satisfacción del cliente, sino que ha fortalecer la relación que existe entre éste y el proveedor del servicio, aumentando su lealtad (Miller, Craighead y Karwan, 2000; Hart, Heskett y Sasser, 1990). Incluso, puede aumentar la rentabilidad del cliente (Tax y Brown, 1998). En las últimas décadas, el interés por el tema de las fallas en el servicio y los factores que moderan la efectividad de la recuperación de éste, ha generado el estudio de variables como: la relación previa con la organización (Kim, Ok y Canter, 2012; Hui, Ho y Wang, 2011), la magnitud de la falla en el servicio (Weun, Beatty y Jones, 2004; Smith, Bolton y Wagner, 1999; Crainghead, Karwan y Miller, 2004; McCollough, 2009), han comparado los efectos de las recuperaciones tangibles versus las psicológicas (Miller et al., 2000; Crainghead et al., 2004; Chuang, Chang, Cheng y Yang, 2012). Pese a ello, pocos autores han analizado la influencia de la experiencia previa con fallas en los servicios en la satisfacción post-recuperación del servicio (De Matos et al., 2007; Chuang et al., 2012). Ante esto, la presente investigación lleva a cabo dos estudios experimentales contextualizados en la industria de telecomunicaciones en Chile, con un muestreo no probabilístico por conveniencia. Teniendo como objetivo evaluar la influencia del tipo y magnitud de la falla del servicio, la experiencia previa con fallas en el servicio y tipo de recuperación, en la satisfacción post-recuperación del servicio del cliente. La importancia de realizar una indagación respecto a la variable “experiencia con fallas en el servicio”, es que el cliente fijará sus expectativas sobre la calidad del servicio en base a la información previa que maneja (Parasuraman, Zeithaml y Berry, 1985). En ese sentido, el primer estudio es un experimento de 2X2X2, que tiene como variables el tipo de falla, el tipo de recuperación y la experiencia previa con fallas en el servicio. Los resultados de dicho experimento mostraron que los clientes que cuentan con experiencia previa con fallas en el servicio se siguen comportando de acuerdo a la Teoría de las cuentas mentales, e incluso, tienen una satisfacción post-recuperación del servicio mayor que los clientes que no cuentan con dicha experiencia cuando sufren una falla relacionada al resultado y reciben una recuperación tangible y cuando se enfrentan a una falla relacionada al proceso y reciben una recuperación psicológica. Este resultado concuerda con lo expuesto por Holloway et al. (2005). El segundo estudio es un experimento de 2X2X2X2, que tiene como variables el tipo de falla, magnitud de la falla, el tipo de recuperación y la experiencia previa con fallas en el servicio. Los resultados de dicho experimento mostraron que tanto en fallas relacionadas al resultado como en fallas relacionadas al proceso, la experiencia previa con fallas en el servicio actúa como “amortiguador” para la satisfacción post-recuperación del servicio ante fallas leves. También se descubrió que quienes contaban con experiencia previa con fallas en el servicio evidenciaron que la severidad de la falla en el servicio está inversamente relacionada a la satisfacción post-recuperación del servicio, en las fallas relacionadas al resultado y en las relacionadas al proceso, coincidiendo con McCollough (2009), Weun et al. (2004) y Chua et al. (2010). Mientras quienes experimentaban por primera vez una falla en los servicios, solo mostraron esta relación severidad de la falla/satisfacción post-recuperación, en el caso de fallas relacionadas al resultado. El segundo estudio establece dos resultados más: primero, no habrá diferencia significativa entre el efecto que causa la diferencia de severidad de la falla (leve versus severo) en la satisfacción post-recuperación de las personas con experiencia previa con fallas en el servicio al efecto que dicha diferencia en la severidad de la falla causa en los individuos sin dicha experiencia, cuando se trata de una falla relacionada al resultado con recuperación tangible. Segundo, cuando se trata de fallas en el proceso con recuperación psicológica sí existirá una diferencia significativa entre el efecto que causa la diferencia de severidad de la falla en la satisfacción post-recuperación de quienes cuentan con experiencia previa con fallas en comparación al efecto que dicha diferencia en la severidad de la falla causa en las personas sin experiencia. Finalmente, la presente investigación entrega explicaciones a aquellos resultados que discreparon con lo propuesto por las investigaciones previas, limitaciones del estudio e implicancias para la práctica del Marketing.
Stenlund, Magdalena. "Selling the colonial Other : A discourse analysis of marketing and communications of development organisations." Thesis, Uppsala universitet, Statsvetenskapliga institutionen, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-295338.
Повний текст джерелаKleber, Philipp. "Entry and post-entry operations in the Saudi Arabian market : a qualitative study of German SMEs (Mittelstand) in the metal-forming machine tool sector." Thesis, Northumbria University, 2016. http://nrl.northumbria.ac.uk/36163/.
Повний текст джерелаRocchetti, Giulia. "Definizione di un piano d'azione per l'aumento del win rate delle offerte di servizi post-vendita mediante ricerca di variabili di correlazione che ne influenzino il trend. Il caso ACMA." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2019.
Знайти повний текст джерелаKennedy, Ryan. "LIFTING THE CURSE: DISTRIBUTION AND POWER IN PETRO-STATES." Columbus, Ohio : Ohio State University, 2008. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1211481058.
Повний текст джерелаMouri, Nacef. "A CONSUMER-BASED ASSESSMENT OF ALLIANCE PERFORMANCE: AN EXAMINATION OF CONSUMER VALUE, SATISFACTION AND POST-PURCHASE BEHAVIOR." Doctoral diss., University of Central Florida, 2005. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/2326.
Повний текст джерелаPh.D.
Department of Marketing
Business Administration
Business Administration: Ph.D.